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<!doctype html><html lang="en"><head><title data-rh="true">Chetan Maddipatla – Medium</title><meta data-rh="true" charset="utf-8"/><meta data-rh="true" name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1,maximum-scale=1"/><meta data-rh="true" name="theme-color" content="#000000"/><meta data-rh="true" name="twitter:app:name:iphone" content="Medium"/><meta data-rh="true" name="twitter:app:id:iphone" content="828256236"/><meta data-rh="true" property="al:ios:app_name" content="Medium"/><meta data-rh="true" property="al:ios:app_store_id" content="828256236"/><meta data-rh="true" property="al:android:package" content="com.medium.reader"/><meta data-rh="true" property="al:android:app_name" content="Medium"/><meta data-rh="true" property="fb:app_id" content="542599432471018"/><meta data-rh="true" property="og:site_name" content="Medium"/><meta data-rh="true" property="og:title" content="Chetan Maddipatla – Medium"/><meta data-rh="true" name="description" content="Read writing from Chetan Maddipatla on Medium. 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style="position:relative;display:flex" role="link" data-href="https://medium.com/googleplaydev/the-user-journey-disengagement-and-reactivation-6e34fe04694a" tabindex="0"><div class="bh lq lr ls lt"><div class="ab"><div class="lu lv lw lx ly ab q"><div class="lz l"><div><div class="l" aria-hidden="false"><a href="https://medium.com/googleplaydev?source=user_profile_page---------0-------------7af7bfce21ae---------------" rel="noopener follow"><div class="dq ab"><img alt="Google Play Apps & Games" class="ht hg hf fo" src="https://miro.medium.com/v2/resize:fill:40:40/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg" width="20" height="20" loading="lazy"/><div class="ht l hf hg fm n fl fn"></div></div></a></div></div></div><div class="ma l"><p class="bf b dt z ds">Published in</p></div><div class="l"><div><div class="l" aria-hidden="false"><a class="af ag ah ai aj ak al am an ao ap aq ar mb ab q" href="https://medium.com/googleplaydev?source=user_profile_page---------0-------------7af7bfce21ae---------------" rel="noopener follow"><p class="bf b dt z hh hi hj hk hl hm hn ho bk">Google Play Apps & Games</p></a></div></div></div></div></div><div class="ab"><div class="l cl gb"><div class="mc md me mf mg mh mi mj mk ml"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/googleplaydev/the-user-journey-disengagement-and-reactivation-6e34fe04694a?source=user_profile_page---------0-------------7af7bfce21ae---------------"><h2 class="bf mm mn mo mp jp mq mr ms mt ju mu jw jx mv mw ka mx my mz na nb nc nd ne nf ng hh hj hk hm ho bk">The user journey: disengagement and reactivation</h2><div class="nh"><h3 class="bf b ge z hh ni hj hk nj hm ho ds">Part 4 of 4: User journey guide for Google Play apps and games</h3></div></a></div><div class="h k"><div class="nk nl nm nn no np nq nr ns nt l"><span class="bf b dt z ds"><div class="jk ab gz ae"><div class="ab q ny"><span>Jun 12, 2020</span><div class="h k j i d"><div class="dq nu nv ab q"><div class="fm nw nx ab q ny"><div class="ax nv nz l fo"></div></div><a class="fm lg nx ab q ny" tabindex="-1" rel="noopener follow" href="/googleplaydev/the-user-journey-disengagement-and-reactivation-6e34fe04694a?source=user_profile_page---------0-------------7af7bfce21ae---------------"></a></div></div></div><div class="ab q oa ob"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F6e34fe04694a&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fthe-user-journey-disengagement-and-reactivation-6e34fe04694a&source=---------0-------------7af7bfce21ae----bookmark_preview-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oc od" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 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nv ab q"><div class="fm nw nx ab q ny"><div class="ax nv nz l fo"></div></div><a class="fm lg nx ab q ny" tabindex="-1" rel="noopener follow" href="/googleplaydev/the-user-journey-disengagement-and-reactivation-6e34fe04694a?source=user_profile_page---------0-------------7af7bfce21ae---------------"></a></div></div></div><div class="ab q oa ob"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F6e34fe04694a&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fthe-user-journey-disengagement-and-reactivation-6e34fe04694a&source=---------0-------------7af7bfce21ae----bookmark_preview-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oc od" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="ok bh r ol om on oo op"></div></div></div></div></div></article></div></div></div><div class="ab cn"><div class="hy bh hz ia ib ic"><div class="oq bh l"><article class=""><div class="lp l"><div class="bh dp"><div class="l"><div class="bh l"><div style="position:relative;display:flex" role="link" data-href="https://medium.com/googleplaydev/the-user-journey-activation-and-commitment-3b59a8d81164" tabindex="0"><div class="bh lq lr ls lt"><div class="ab"><div class="lu lv lw lx ly ab q"><div class="lz l"><div><div class="l" aria-hidden="false"><a href="https://medium.com/googleplaydev?source=user_profile_page---------1-------------7af7bfce21ae---------------" rel="noopener follow"><div class="dq ab"><img alt="Google Play Apps & Games" class="ht hg hf fo" src="https://miro.medium.com/v2/resize:fill:40:40/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg" width="20" height="20" loading="lazy"/><div class="ht l hf hg fm n fl fn"></div></div></a></div></div></div><div class="ma l"><p class="bf b dt z ds">Published in</p></div><div class="l"><div><div class="l" aria-hidden="false"><a class="af ag ah ai aj ak al am an ao ap aq ar mb ab q" href="https://medium.com/googleplaydev?source=user_profile_page---------1-------------7af7bfce21ae---------------" rel="noopener follow"><p class="bf b dt z hh hi hj hk hl hm hn ho bk">Google Play Apps & Games</p></a></div></div></div></div></div><div class="ab"><div class="l cl gb"><div class="mc md me mf mg mh mi mj mk ml"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/googleplaydev/the-user-journey-activation-and-commitment-3b59a8d81164?source=user_profile_page---------1-------------7af7bfce21ae---------------"><h2 class="bf mm mn mo mp jp mq mr ms mt ju mu jw jx mv mw ka mx my mz na nb nc nd ne nf ng hh hj hk hm ho bk">The user journey: activation and commitment</h2><div class="nh"><h3 class="bf b ge z hh ni hj hk nj hm ho ds">Part 3 of 4: User journey guide for Google Play apps and games</h3></div></a></div><div class="h k"><div class="nk nl nm nn no np nq nr ns nt l"><span class="bf b dt z ds"><div class="jk ab gz ae"><div class="ab q ny"><span>May 29, 2020</span><div class="h k j i d"><div class="dq nu nv ab q"><div class="fm nw nx ab q ny"><div class="ax nv nz l fo"></div></div><a class="fm lg nx ab q ny" tabindex="-1" rel="noopener follow" href="/googleplaydev/the-user-journey-activation-and-commitment-3b59a8d81164?source=user_profile_page---------1-------------7af7bfce21ae---------------"></a></div></div></div><div class="ab q oa ob"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F3b59a8d81164&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fthe-user-journey-activation-and-commitment-3b59a8d81164&source=---------1-------------7af7bfce21ae----bookmark_preview-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oc od" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="oe of og oh oi l"><div aria-label="The user journey: activation and commitment"><div class="j i d"><img alt="The user journey: activation and commitment" class="bx ht" src="https://miro.medium.com/v2/da:true/resize:fill:160:106/0*9zx1FQ79P5T4R5Oq" width="80" height="53" loading="lazy"/></div><div class="h k"><img alt="The user journey: activation and commitment" class="bx ht" src="https://miro.medium.com/v2/da:true/resize:fill:320:214/0*9zx1FQ79P5T4R5Oq" width="160" height="107" loading="lazy"/></div></div></div></div><div class="oj j i d"><span class="bf b dt z ds"><div class="jk ab gz ae"><div class="ab q ny"><span>May 29, 2020</span><div class="h k j i d"><div class="dq nu nv ab q"><div class="fm nw nx ab q ny"><div class="ax nv nz l fo"></div></div><a class="fm lg nx ab q ny" tabindex="-1" rel="noopener follow" href="/googleplaydev/the-user-journey-activation-and-commitment-3b59a8d81164?source=user_profile_page---------1-------------7af7bfce21ae---------------"></a></div></div></div><div class="ab q oa ob"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F3b59a8d81164&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fthe-user-journey-activation-and-commitment-3b59a8d81164&source=---------1-------------7af7bfce21ae----bookmark_preview-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oc od" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="ok bh r ol om on oo op"></div></div></div></div></div></article></div></div></div><div class="ab cn"><div class="hy bh hz ia ib ic"><div class="oq bh l"><article class=""><div class="lp l"><div class="bh dp"><div class="l"><div class="bh l"><div style="position:relative;display:flex" role="link" data-href="https://medium.com/googleplaydev/the-user-journey-onboarding-and-activation-be5ebdfc0354" tabindex="0"><div class="bh lq lr ls lt"><div class="ab"><div class="lu lv lw lx ly ab q"><div class="lz l"><div><div class="l" aria-hidden="false"><a href="https://medium.com/googleplaydev?source=user_profile_page---------2-------------7af7bfce21ae---------------" rel="noopener follow"><div class="dq ab"><img alt="Google Play Apps & Games" class="ht hg hf fo" src="https://miro.medium.com/v2/resize:fill:40:40/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg" width="20" height="20" loading="lazy"/><div class="ht l hf hg fm n fl fn"></div></div></a></div></div></div><div class="ma l"><p class="bf b dt z ds">Published in</p></div><div class="l"><div><div class="l" aria-hidden="false"><a class="af ag ah ai aj ak al am an ao ap aq ar mb ab q" href="https://medium.com/googleplaydev?source=user_profile_page---------2-------------7af7bfce21ae---------------" rel="noopener follow"><p class="bf b dt z hh hi hj hk hl hm hn ho bk">Google Play Apps & Games</p></a></div></div></div></div></div><div class="ab"><div class="l cl gb"><div class="mc md me mf mg mh mi mj mk ml"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/googleplaydev/the-user-journey-onboarding-and-activation-be5ebdfc0354?source=user_profile_page---------2-------------7af7bfce21ae---------------"><h2 class="bf mm mn mo mp jp mq mr ms mt ju mu jw jx mv mw ka mx my mz na nb nc nd ne nf ng hh hj hk hm ho bk">The user journey: onboarding and activation</h2><div class="nh"><h3 class="bf b ge z hh ni hj hk nj hm ho ds">Part 2 of 4: A guide to the user journey for Google Play apps and games</h3></div></a></div><div class="h k"><div class="nk nl nm nn no np nq nr ns nt l"><span class="bf b dt z ds"><div class="jk ab gz ae"><div class="ab q ny"><span>May 15, 2020</span><div class="h k j i d"><div class="dq nu nv ab q"><div class="fm nw nx ab q ny"><div class="ax nv nz l fo"></div></div><a class="fm lg nx ab q ny" tabindex="-1" rel="noopener follow" href="/googleplaydev/the-user-journey-onboarding-and-activation-be5ebdfc0354?source=user_profile_page---------2-------------7af7bfce21ae---------------"></a></div></div></div><div class="ab q oa ob"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Fbe5ebdfc0354&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fthe-user-journey-onboarding-and-activation-be5ebdfc0354&source=---------2-------------7af7bfce21ae----bookmark_preview-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oc od" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="oe of og oh oi l"><div aria-label="The user journey: onboarding and activation"><div class="j i d"><img alt="The user journey: onboarding and activation" class="bx ht" src="https://miro.medium.com/v2/da:true/resize:fill:160:106/0*gA-hmSUv3tPY4-Es" width="80" height="53" loading="lazy"/></div><div class="h k"><img alt="The user journey: onboarding and activation" class="bx ht" src="https://miro.medium.com/v2/da:true/resize:fill:320:214/0*gA-hmSUv3tPY4-Es" width="160" height="107" loading="lazy"/></div></div></div></div><div class="oj j i d"><span class="bf b dt z ds"><div class="jk ab gz ae"><div class="ab q ny"><span>May 15, 2020</span><div class="h k j i d"><div class="dq nu nv ab q"><div class="fm nw nx ab q ny"><div class="ax nv nz l fo"></div></div><a class="fm lg nx ab q ny" tabindex="-1" rel="noopener follow" href="/googleplaydev/the-user-journey-onboarding-and-activation-be5ebdfc0354?source=user_profile_page---------2-------------7af7bfce21ae---------------"></a></div></div></div><div class="ab q oa ob"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Fbe5ebdfc0354&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fthe-user-journey-onboarding-and-activation-be5ebdfc0354&source=---------2-------------7af7bfce21ae----bookmark_preview-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oc od" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="ok bh r ol om on oo op"></div></div></div></div></div></article></div></div></div><div class="ab cn"><div class="hy bh hz ia ib ic"><div class="oq bh l"><article class=""><div class="lp l"><div class="bh dp"><div class="l"><div class="bh l"><div style="position:relative;display:flex" role="link" data-href="https://medium.com/googleplaydev/app-user-journey-draft-d4e5bdf253ee" tabindex="0"><div class="bh lq lr ls lt"><div class="ab"><div class="lu lv lw lx ly ab q"><div class="lz l"><div><div class="l" aria-hidden="false"><a href="https://medium.com/googleplaydev?source=user_profile_page---------3-------------7af7bfce21ae---------------" rel="noopener follow"><div class="dq ab"><img alt="Google Play Apps & Games" class="ht hg hf fo" src="https://miro.medium.com/v2/resize:fill:40:40/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg" width="20" height="20" loading="lazy"/><div class="ht l hf hg fm n fl fn"></div></div></a></div></div></div><div class="ma l"><p class="bf b dt z ds">Published in</p></div><div class="l"><div><div class="l" aria-hidden="false"><a class="af ag ah ai aj ak al am an ao ap aq ar mb ab q" href="https://medium.com/googleplaydev?source=user_profile_page---------3-------------7af7bfce21ae---------------" rel="noopener follow"><p class="bf b dt z hh hi hj hk hl hm hn ho bk">Google Play Apps & Games</p></a></div></div></div></div></div><div class="ab"><div class="l cl gb"><div class="mc md me mf mg mh mi mj mk ml"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/googleplaydev/app-user-journey-draft-d4e5bdf253ee?source=user_profile_page---------3-------------7af7bfce21ae---------------"><h2 class="bf mm mn mo mp jp mq mr ms mt ju mu jw jx mv mw ka mx my mz na nb nc nd ne nf ng hh hj hk hm ho bk">An introduction to the user journey for mobile apps</h2><div class="nh"><h3 class="bf b ge z hh ni hj hk nj hm ho ds">Part 1 of 4: A guide to the user journey for Google Play apps and games</h3></div></a></div><div class="h k"><div class="nk nl nm nn no np nq nr ns nt l"><span class="bf b dt z ds"><div class="jk ab gz ae"><div class="ab q ny"><span>May 8, 2020</span><div class="h k j i d"><div class="dq nu nv ab q"><div class="fm nw nx ab q ny"><div class="ax nv nz l fo"></div></div><a class="fm lg nx ab q ny" tabindex="-1" rel="noopener follow" href="/googleplaydev/app-user-journey-draft-d4e5bdf253ee?source=user_profile_page---------3-------------7af7bfce21ae---------------"><div><div class="ab" aria-hidden="false"><div class="ab q or"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="#6B6B6B" viewBox="0 0 16 16"><path fill="#6B6B6B" d="M12.344 11.458A5.28 5.28 0 0 0 14 7.526C14 4.483 11.391 2 8.051 2S2 4.483 2 7.527c0 3.051 2.712 5.526 6.059 5.526a6.6 6.6 0 0 0 1.758-.236q.255.223.554.414c.784.51 1.626.768 2.512.768a.37.37 0 0 0 .355-.214.37.37 0 0 0-.03-.384 4.7 4.7 0 0 1-.857-1.958v.014z"></path></svg><span>1</span></div></div></div></a></div></div></div><div class="ab q oa ob"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Fd4e5bdf253ee&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fapp-user-journey-draft-d4e5bdf253ee&source=---------3-------------7af7bfce21ae----bookmark_preview-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oc od" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="oe of og oh oi l"><div aria-label="An introduction to the user journey for mobile apps"><div class="j i d"><img alt="An introduction to the user journey for mobile apps" class="bx ht" src="https://miro.medium.com/v2/resize:fill:160:106/1*gliZ_6X1MqyAhZaSMsc7Eg.jpeg" width="80" height="53" loading="lazy"/></div><div class="h k"><img alt="An introduction to the user journey for mobile apps" class="bx ht" src="https://miro.medium.com/v2/resize:fill:320:214/1*gliZ_6X1MqyAhZaSMsc7Eg.jpeg" width="160" height="107" loading="lazy"/></div></div></div></div><div class="oj j i d"><span class="bf b dt z ds"><div class="jk ab gz ae"><div class="ab q ny"><span>May 8, 2020</span><div class="h k j i d"><div class="dq nu nv ab q"><div class="fm nw nx ab q ny"><div class="ax nv nz l fo"></div></div><a class="fm lg nx ab q ny" tabindex="-1" rel="noopener follow" href="/googleplaydev/app-user-journey-draft-d4e5bdf253ee?source=user_profile_page---------3-------------7af7bfce21ae---------------"><div><div class="ab" aria-hidden="false"><div class="ab q or"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="#6B6B6B" viewBox="0 0 16 16"><path fill="#6B6B6B" d="M12.344 11.458A5.28 5.28 0 0 0 14 7.526C14 4.483 11.391 2 8.051 2S2 4.483 2 7.527c0 3.051 2.712 5.526 6.059 5.526a6.6 6.6 0 0 0 1.758-.236q.255.223.554.414c.784.51 1.626.768 2.512.768a.37.37 0 0 0 .355-.214.37.37 0 0 0-.03-.384 4.7 4.7 0 0 1-.857-1.958v.014z"></path></svg><span>1</span></div></div></div></a></div></div></div><div class="ab q oa ob"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Fd4e5bdf253ee&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fapp-user-journey-draft-d4e5bdf253ee&source=---------3-------------7af7bfce21ae----bookmark_preview-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oc od" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="ok bh r ol om on oo op"></div></div></div></div></div></article></div></div></div><div></div></div></div></div></div></main><div class="cu cv h cw cx cy k cz da db j dc dd de df dg dh di dj dk dl dm c dn do"><div class="dp bh bm dq"><div class="l m fp"><div class="fq ab fr"><div class="l ae"><div class="fs ft fu l"><div class="l dq"><img alt="Chetan Maddipatla" class="l dm by fv fw fo" src="https://miro.medium.com/v2/resize:fill:176:176/2*_LdyrFwZCgUgJyWwP9SMow.jpeg" width="88" height="88" loading="lazy"/><div class="fl by l fv fw fm n ay fx"></div></div><div class="fy ab fz ga"><h2 class="pw-author-name bf gd ge z gf bk"><span class="gb gc">Chetan 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