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href="https://www.zoeticamedia.com/">Zoetica Media</a></p></div><div class="widget-area header-widget-area"><section id="nav_menu-2" class="widget widget_nav_menu"><div class="widget-wrap"><nav class="nav-header"><ul id="menu-nav-menu" class="menu genesis-nav-menu"><li id="menu-item-2025" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2025"><a href="https://www.zoeticamedia.com/"><span >Home</span></a></li> <li id="menu-item-2026" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2026"><a href="https://www.zoeticamedia.com/services"><span >Services</span></a></li> <li id="menu-item-2387" class="menu-item menu-item-type-post_type menu-item-object-portfolio menu-item-2387"><a href="https://www.zoeticamedia.com/portfolio/speaking"><span >Speaking</span></a></li> <li id="menu-item-2027" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2027"><a href="https://www.zoeticamedia.com/about-us"><span >About</span></a></li> <li id="menu-item-2176" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2176"><a href="https://www.zoeticamedia.com/social_media_resources"><span >Resources</span></a></li> <li id="menu-item-2031" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-2031"><a href="https://www.zoeticamedia.com/blog"><span >Blog</span></a></li> <li id="menu-item-2028" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2028"><a href="https://www.zoeticamedia.com/contact"><span >Contact</span></a></li> </ul></nav></div></section> </div></div></header><div class="site-container"><div class="site-inner"><div class="content-sidebar-wrap"><main class="content"><article class="post-2329 post type-post status-publish format-standard category-featured category-measurement entry has-post-thumbnail gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Social Media Measurement That Works"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/social-media-measurement-that-works">Social Media Measurement That Works</a></h2> <p class="entry-meta"><time class="entry-time">June 30, 2015</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/kami-huyse" class="entry-author-link" rel="author"><span class="entry-author-name">Kami Huyse</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/social-media-measurement-that-works" aria-hidden="true" tabindex="-1"><img fetchpriority="high" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2015/06/image1-380x150.png" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p><a href="https://zoetica.wpenginepowered.com/wp-content/uploads/2015/06/image1.png"></a>     In order to effectively use social media it is important to know how you will measure it’s success. Today is Social Media Day and the power of social media only lies in how likely it is to make someone act on the connections they make, the ideas they hear or the opportunities they see. It helps to have clear objectives so you know when your social media is working. It also helps to narrow down what to measure. In some ways, the digital environment gives us too much to measure. We have boiled it down to a framework that outlines the 5 <a class="more-link" href="https://www.zoeticamedia.com/social-media-measurement-that-works" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a>, <a href="https://www.zoeticamedia.com/category/measurement" rel="category tag">Measurement</a></span> </p></footer></article><article class="post-2313 post type-post status-publish format-standard category-measurement entry has-post-thumbnail gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Best Practices to Measure Social Media Now"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/best-practices-to-measure-social-media-now">Best Practices to Measure Social Media Now</a></h2> <p class="entry-meta"><time class="entry-time">January 12, 2015</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/kami-huyse" class="entry-author-link" rel="author"><span class="entry-author-name">Kami Huyse</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/best-practices-to-measure-social-media-now" aria-hidden="true" tabindex="-1"><img width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2015/01/Gossip-380x150.png" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p>Social Media measurement and ROI is a topic that we can’t learn enough about. Here are the five articles we created for the industry trade magazine <a href="http://www.prnewsonline.com/">PRNews</a> last year. What topics about social media measurement would you like us to tackle in the column this year? Please let us know in the comments and we will try to get it done. Happy Reading! <a href="http://www.prnewsonline.com/topics/internal-communication/2014/12/08/create-a-balance-sheet-for-the-c-suite/">Create a Balance Sheet for the C-Suite</a> How can you think like a C-Suite executive to get value from your social media? In this <a class="more-link" href="https://www.zoeticamedia.com/best-practices-to-measure-social-media-now" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/measurement" rel="category tag">Measurement</a></span> </p></footer></article><article class="post-2264 post type-post status-publish format-standard has-post-thumbnail category-smbhou category-measurement entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Measuring the Return on Investment of Social Media"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/measuring-the-return-on-investment-of-social-media">Measuring the Return on Investment of Social Media</a></h2> <p class="entry-meta"><time class="entry-time">August 12, 2014</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/kami-huyse" class="entry-author-link" rel="author"><span class="entry-author-name">Kami Huyse</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/measuring-the-return-on-investment-of-social-media" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/08/ROI-of-Social-Media-SMHOU-380x150.jpg" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p>  Return on Investment is one of the most hotly debated aspects of communication and especially social media measurement. But like any other department, social media demands resources. While it makes sense to measure soft numbers like social media’s impact on awareness, knowledge, interest, relevance, relationship, intent to purchase and more, it is also important to calculate true return on investment. There is a lot of talk about how companies and individuals can measure the return on investment of these channels, but very few have set up a system to regularly connect sales to social media activity. <a <a class="more-link" href="https://www.zoeticamedia.com/measuring-the-return-on-investment-of-social-media" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/community/smbhou" rel="category tag">#SMBHOU</a>, <a href="https://www.zoeticamedia.com/category/measurement" rel="category tag">Measurement</a></span> </p></footer></article><article class="post-2227 post type-post status-publish format-standard has-post-thumbnail category-best-ranked-posts category-how-to category-industrytrends category-measurement entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Google Analytics is Dead as We Know It: Meet Universal Analytics"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/google-analytics-is-dead-as-we-know-it-meet-universal-analytics">Google Analytics is Dead as We Know It: Meet Universal Analytics</a></h2> <p class="entry-meta"><time class="entry-time">June 6, 2014</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/kami-huyse" class="entry-author-link" rel="author"><span class="entry-author-name">Kami Huyse</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/google-analytics-is-dead-as-we-know-it-meet-universal-analytics" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/06/google-universal-analytics-380x150.jpg" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p>  Google Analytics is a mainstay for most websites and blogs. Google has slowly been transferring all of these accounts to its new property called Universal Analytics. Universal Analytics started out as a beta product for Google in October 2012. In March of last year it was opened to all users of Google Analytics. More recently, they have entered the phase where they will force all accounts to convert to the new standard. This new platform was developed to better track the devices and digital touch points that have become so common. According to a post on the <a <a class="more-link" href="https://www.zoeticamedia.com/google-analytics-is-dead-as-we-know-it-meet-universal-analytics" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/zoetica/best-ranked-posts" rel="category tag">Best Ranked Posts</a>, <a href="https://www.zoeticamedia.com/category/how-to" rel="category tag">How To</a>, <a href="https://www.zoeticamedia.com/category/industrytrends" rel="category tag">Industry Trends</a>, <a href="https://www.zoeticamedia.com/category/measurement" rel="category tag">Measurement</a></span> </p></footer></article><article class="post-2135 post type-post status-publish format-standard category-measurement category-social-networks tag-advertising tag-arik-hanson tag-facebook entry has-post-thumbnail gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Facebook Advertising on a Small Budget"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/facebook-advertising-on-a-small-budget">Facebook Advertising on a Small Budget</a></h2> <p class="entry-meta"><time class="entry-time">February 19, 2014</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/kami-huyse" class="entry-author-link" rel="author"><span class="entry-author-name">Kami Huyse</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/facebook-advertising-on-a-small-budget" aria-hidden="true" tabindex="-1"><img loading="lazy" width="288" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/image6-288x150.png" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p>Facebook is still the Grandaddy of social networks, but it is no longer a purely organic channel where you can build a community and expect that they will be engaged with your brand. Not without paying for ads anyway. For the public relations professional, this can be a really bitter pill to swallow, but the truth is that if you don’t pay for at least some of your posts on Facebook, people won’t see it. The good news is that you don’t have to put a huge budget against it to get fairly good results, especially for smaller Facebook pages. There are currently three types of Facebook ads which smaller pages and organizations should consider <a class="more-link" href="https://www.zoeticamedia.com/facebook-advertising-on-a-small-budget" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/measurement" rel="category tag">Measurement</a>, <a href="https://www.zoeticamedia.com/category/social-networks" rel="category tag">Social Networks</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/advertising" rel="tag">Advertising</a>, <a href="https://www.zoeticamedia.com/tag/arik-hanson" rel="tag">Arik Hanson</a>, <a href="https://www.zoeticamedia.com/tag/facebook" rel="tag">Facebook</a></span></p></footer></article><div class="archive-pagination pagination"><ul><li class="active" ><a href="https://www.zoeticamedia.com/category/Measurement" 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