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href="https://www.zoeticamedia.com/">Zoetica Media</a></p></div><div class="widget-area header-widget-area"><section id="nav_menu-2" class="widget widget_nav_menu"><div class="widget-wrap"><nav class="nav-header"><ul id="menu-nav-menu" class="menu genesis-nav-menu"><li id="menu-item-2025" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2025"><a href="https://www.zoeticamedia.com/"><span >Home</span></a></li> <li id="menu-item-2026" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2026"><a href="https://www.zoeticamedia.com/services"><span >Services</span></a></li> <li id="menu-item-2387" class="menu-item menu-item-type-post_type menu-item-object-portfolio menu-item-2387"><a href="https://www.zoeticamedia.com/portfolio/speaking"><span >Speaking</span></a></li> <li id="menu-item-2027" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2027"><a href="https://www.zoeticamedia.com/about-us"><span >About</span></a></li> <li id="menu-item-2176" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2176"><a href="https://www.zoeticamedia.com/social_media_resources"><span >Resources</span></a></li> <li id="menu-item-2031" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-2031"><a href="https://www.zoeticamedia.com/blog"><span >Blog</span></a></li> <li id="menu-item-2028" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2028"><a href="https://www.zoeticamedia.com/contact"><span >Contact</span></a></li> </ul></nav></div></section> </div></div></header><div class="site-container"><div class="site-inner"><div class="content-sidebar-wrap"><main class="content"><div class="archive-description taxonomy-archive-description taxonomy-description"><h1 class="archive-title">Social Media Breakfast Houston</h1><p><a href="http://smbhou.com/"><img class="alignnone" style="background-image: none; padding-top: 0px; padding-left: 0px; display: inline; padding-right: 0px; border: 0px;" title="image" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/smbhou-white_md.png" alt="Social Media Breakfast of Houston Logo" width="185" height="141" /></a></p> <p>The Social Media Breakfast Houston is a grass-roots organization of professionals in the greater Houston area who meet monthly, on the second Friday at 8:30am, to discuss social media and its application to business. Currently we are meeting online. You can find more information about upcoming events by subscribing to our email notifications.</p> <p><a href="http://eepurl.com/gPwVdX">SUBSCRIBE FOR EMAIL NOTIFICATIONS HERE</a></p> <p>Visit us on the <a href="https://www.facebook.com/HoustonSocialMedia"><strong>Social Media Breakfast of Houston</strong></a> Facebook page to learn about our community and upcoming meetings. You can also sign up for our <a href="http://eepurl.com/gPwVdX"><strong>monthly email</strong></a> for notifications about upcoming meetings.</p> <p>To keep up with the recaps of Social Media Breakfast Houston events, <a href="https://www.zoeticamedia.com/category/smbhou">subscribe to our feed</a>.</p> <p><strong>Our Facebook Page:</strong><br /> <a href="https://www.facebook.com/HoustonSocialMedia">https://www.facebook.com/HoustonSocialMedia</a><br /> Go here to track upcoming events and community news<br /> <strong><br /> Our YouTube Playlist:</strong><br /> <a href="https://www.youtube.com/playlist?list=PLCFUlrhVBa9m_6xIbMVlopSvozO4FgLrW">https://www.youtube.com/playlist?list=PLCFUlrhVBa9m_6xIbMVlopSvozO4FgLrW</a><br /> Watch our latest events, we record them every month, you can even watch live from wherever you are<br /> <strong><br /> Our LinkedIn Page:</strong> <a href="https://www.linkedin.com/showcase/20512326/admin/">https://www.linkedin.com/showcase/20512326/admin/</a><br /> If LinkedIn is your jam, we also get out information about our events on the platform.</p> <p><strong>Our Hashtag:</strong><br /> #SMBHOU</p> <p><strong>Get Email Notifications for Events:</strong><br /> Sign up to get notifications about upcoming meetings via email<br /> <a href="http://eepurl.com/gPwVdX">http://eepurl.com/gPwVdX</a></p> </div><article class="post-4383 post type-post status-publish format-standard has-post-thumbnail category-smbhou tag-data-analytics tag-marketing-analytics entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Data-Driven Insights to Capture Your Customers’ Loyalty"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/data-driven-insights-to-capture-your-customers-loyalty">Data-Driven Insights to Capture Your Customers’ Loyalty</a></h2> <p class="entry-meta"><time class="entry-time">February 18, 2025</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/aweckerle" class="entry-author-link" rel="author"><span class="entry-author-name">Andrea Weckerle</span></a></span> <span class="entry-comments-link"><a href="https://www.zoeticamedia.com/data-driven-insights-to-capture-your-customers-loyalty#comments"><span class="dsq-postid" data-dsqidentifier="4383 https://www.zoeticamedia.com/?p=4383&preview=true&preview_id=4383">12 Comments</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/data-driven-insights-to-capture-your-customers-loyalty" aria-hidden="true" tabindex="-1"><img fetchpriority="high" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2025/02/FEB-2025-SMBHOU-blog-380x150.png" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p>At a <a href="https://www.youtube.com/watch?v=7iAhRQVHBYg">recent</a> <a href="https://www.facebook.com/HoustonSocialMedia/">Social Media Breakfast of Houston</a>, self-proclaimed digital anthropologist Sherry Thomas shared with <a href="https://www.zoeticamedia.com/">Zoetica Media</a> founder Kami Huyse her expert insights on how businesses can harness data to build stronger customer connections.<br><br>Sherry, founder of <a href="https://hxaconsulting.com/">HXA Consulting</a>, is a powerhouse in decoding online behavior for strategic decision-making. She understands that fully connecting with customers requires tapping into their emotions, <a class="more-link" href="https://www.zoeticamedia.com/data-driven-insights-to-capture-your-customers-loyalty" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/community/smbhou" rel="category tag">#SMBHOU</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/data-analytics" rel="tag">Data Analytics</a>, <a href="https://www.zoeticamedia.com/tag/marketing-analytics" rel="tag">Marketing Analytics</a></span></p></footer></article><article class="post-4341 post type-post status-publish format-standard has-post-thumbnail category-smbhou category-create tag-customer-journey entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="From Social Media to Sales: How to Create Unforgettable Customer Journeys"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/from-social-media-to-sales-how-to-create-unforgettable-customer-journeys">From Social Media to Sales: How to Create Unforgettable Customer Journeys</a></h2> <p class="entry-meta"><time class="entry-time">November 24, 2024</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/aweckerle" class="entry-author-link" rel="author"><span class="entry-author-name">Andrea Weckerle</span></a></span> <span class="entry-comments-link"><a href="https://www.zoeticamedia.com/from-social-media-to-sales-how-to-create-unforgettable-customer-journeys#comments"><span class="dsq-postid" data-dsqidentifier="4341 https://www.zoeticamedia.com/?p=4341&preview=true&preview_id=4341">4 Comments</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/from-social-media-to-sales-how-to-create-unforgettable-customer-journeys" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2024/11/NOVEMBER-2024-SMBHOU-Blog-Post-380x150.jpg" class="alignleft post-image entry-image" alt=""like" heart "follow" click Picture - Sabrina Killgo Picture - Kami Huyse" decoding="async" /></a><p>Have you ever wondered how to turn your social media connections into loyal, lifelong customers? Digital marketing strategist <a href="https://www.linkedin.com/in/sabrinakillgo/">Sabrina Killgo</a> is here to share what she’s learned in working with major entities like Kelsey-Seybold and Houston Methodist and as an independent consultant. Speaking with Zoetica Media founder Kami Huyse at a <a href="https://www.youtube.com/live/7-6Qjph_QBM?feature=shared">recent</a> <em>Social Media Breakfast of Houston</em>, she shares actionable strategies for mapping out the customer journey and crafting unforgettable brand <a class="more-link" href="https://www.zoeticamedia.com/from-social-media-to-sales-how-to-create-unforgettable-customer-journeys" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/community/smbhou" rel="category tag">#SMBHOU</a>, <a href="https://www.zoeticamedia.com/category/create" rel="category tag">Create</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/customer-journey" rel="tag">Customer Journey</a></span></p></footer></article><article class="post-4283 post type-post status-publish format-standard category-smbhou category-create tag-short-form-video tag-video entry has-post-thumbnail gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Unlock the Secrets to Creating Standout Short-Form Videos"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/unlock-the-secrets-to-creating-standout-short-form-videos">Unlock the Secrets to Creating Standout Short-Form Videos</a></h2> <p class="entry-meta"><time class="entry-time">November 10, 2024</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/aweckerle" class="entry-author-link" rel="author"><span class="entry-author-name">Andrea Weckerle</span></a></span> <span class="entry-comments-link"><a href="https://www.zoeticamedia.com/unlock-the-secrets-to-creating-standout-short-form-videos#comments"><span class="dsq-postid" data-dsqidentifier="4283 https://www.zoeticamedia.com/?p=4283&preview=true&preview_id=4283">1 Comment</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/unlock-the-secrets-to-creating-standout-short-form-videos" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2024/09/SEPTEMBER-2024-SMBHOU-YouTube-380x150.jpg" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p><br>In an age where attention spans are fleeting and content is consumed in rapid bursts, short-form videos have become the go-to way to captivate audiences. With the right blend of creativity, authenticity, and precision, they are a powerful tool to drive engagement, build brand loyalty, and inspire action.<br><br>Zoetica Media founder Kami Huyse recently <a href="https://www.youtube.com/watch?v=ZViqlM6iTXc">invited</a> Britney Cossen to share her expert thoughts on mastering the art of short-form video to boost engagement. <br><br>Britney is the owner of <a href="https://funlovemedia.com/">Fun Love Media</a>, a social media and <a class="more-link" href="https://www.zoeticamedia.com/unlock-the-secrets-to-creating-standout-short-form-videos" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/community/smbhou" rel="category tag">#SMBHOU</a>, <a href="https://www.zoeticamedia.com/category/create" rel="category tag">Create</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/short-form-video" rel="tag">Short-form Video</a>, <a href="https://www.zoeticamedia.com/tag/video" rel="tag">Video</a></span></p></footer></article><article class="post-4248 post type-post status-publish format-standard category-smbhou category-connect tag-community-2 tag-diversity tag-inclusivity entry has-post-thumbnail gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Embracing Diversity in Marketing"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/embracing-diversity-in-marketing">Embracing Diversity in Marketing</a></h2> <p class="entry-meta"><time class="entry-time">October 24, 2024</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/aweckerle" class="entry-author-link" rel="author"><span class="entry-author-name">Andrea Weckerle</span></a></span> <span class="entry-comments-link"><a href="https://www.zoeticamedia.com/embracing-diversity-in-marketing#respond"><span class="dsq-postid" data-dsqidentifier="4248 https://www.zoeticamedia.com/?p=4248&preview=true&preview_id=4248">Leave a Comment</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/embracing-diversity-in-marketing" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2024/07/Facebook-SMBHOU-FEB-2023-YouTube-Thumbnail-1-380x150.png" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p><br>If customers can’t see themselves mirrored in a brand or company’s marketing, there’s a strong possibility they’ll feel the product or service isn’t meant for them. Marketing should reflect the United States’ diverse population, yet unfortunately it sometimes falls short<br><br><a href="https://www.facebook.com/HoustonSocialMedia">Social Media Breakfast of Houston</a> co-founder<a href="https://www.linkedin.com/in/jennifer-texada/">Jennifer Texada</a> invited<a href="https://www.linkedin.com/in/shana-sumers/">Shana Sumers</a>, Senior Manager, DEIB at Hubspot, <a href="https://www.linkedin.com/in/alicia-brownell/">Alicia Brownell</a>, <a class="more-link" href="https://www.zoeticamedia.com/embracing-diversity-in-marketing" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/community/smbhou" rel="category tag">#SMBHOU</a>, <a href="https://www.zoeticamedia.com/category/connect" rel="category tag">Connect</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/community-2" rel="tag">community</a>, <a href="https://www.zoeticamedia.com/tag/diversity" rel="tag">Diversity</a>, <a href="https://www.zoeticamedia.com/tag/inclusivity" rel="tag">Inclusivity</a></span></p></footer></article><article class="post-4240 post type-post status-publish format-standard has-post-thumbnail category-smbhou category-featured tag-branding tag-community-2 tag-ecommerce tag-personal-brand entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Maximize Your eCommerce Success"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/maximize-your-ecommerce-success">Maximize Your eCommerce Success</a></h2> <p class="entry-meta"><time class="entry-time">October 5, 2024</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/aweckerle" class="entry-author-link" rel="author"><span class="entry-author-name">Andrea Weckerle</span></a></span> <span class="entry-comments-link"><a href="https://www.zoeticamedia.com/maximize-your-ecommerce-success#respond"><span class="dsq-postid" data-dsqidentifier="4240 https://www.zoeticamedia.com/?p=4240&preview=true&preview_id=4240">Leave a Comment</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/maximize-your-ecommerce-success" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2024/07/SMBHOU-MAR-2023-blog-380x150.jpg" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p><br>She’s called the “Shopify Queen” for a reason! Veronica Jeans, bestselling author of the <a href="https://www.amazon.com/stores/author/B08D7RMYCM/allbooks?ingress=0&visitId=e44c2ee7-0dd0-4ee1-aa63-9b4b0c291126"><em>Shopify Made Easy</em> book series</a> and member of Zoetica Media founder Kami Huyse’s <em>Smart Social Mastery</em> membership program, <a href="https://www.youtube.com/live/CfhtnhF59ms">shared her secrets</a> for helping businesses grow in today’s competitive marketplace at <a href="https://www.facebook.com/HoustonSocialMedia/">Social Media Breakfast of Houston</a>.   A Strong Community Helps Grow Your eCommerce <a class="more-link" href="https://www.zoeticamedia.com/maximize-your-ecommerce-success" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/community/smbhou" rel="category tag">#SMBHOU</a>, <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/branding" rel="tag">Branding</a>, <a href="https://www.zoeticamedia.com/tag/community-2" rel="tag">community</a>, <a href="https://www.zoeticamedia.com/tag/ecommerce" rel="tag">ecommerce</a>, <a href="https://www.zoeticamedia.com/tag/personal-brand" rel="tag">Personal Brand</a></span></p></footer></article><div class="archive-pagination pagination"><ul><li class="active" ><a href="https://www.zoeticamedia.com/category/SMBHOU" aria-current="page">1</a></li> <li><a href="https://www.zoeticamedia.com/category/SMBHOU/page/2">2</a></li> <li><a href="https://www.zoeticamedia.com/category/SMBHOU/page/3">3</a></li> <li class="pagination-omission">…</li> <li><a href="https://www.zoeticamedia.com/category/SMBHOU/page/11">11</a></li> <li class="pagination-next"><a href="https://www.zoeticamedia.com/category/SMBHOU/page/2" >Next Page »</a></li> </ul></div> </main><aside class="sidebar 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We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our <a href="https://www.zoeticamedia.com/blog">blog, Zoetica Talks</a>, browse our <a href="https://www.zoeticamedia.com/social_media_resources">Resources</a>, and check out our <a href="https://www.zoeticamedia.com/services">Sevices.</a>We can't wait to get to know you better.</div> </div></section> <section id="recent-posts-3" class="widget widget_recent_entries"><div class="widget-wrap"> <h4 class="widget-title widgettitle">Recent Posts</h4> <ul> <li> <a href="https://www.zoeticamedia.com/data-driven-insights-to-capture-your-customers-loyalty">Data-Driven Insights to Capture Your Customers’ Loyalty</a> </li> <li> <a href="https://www.zoeticamedia.com/instagram-vs-tiktokwhat-social-media-managers-need-to-know">Instagram vs. TikTok,What Social Media Managers Need to Know</a> </li> <li> <a href="https://www.zoeticamedia.com/vertical-short-form-video-is-becoming-massively-popular">Vertical Short-Form Video is Becoming Massively Popular</a> </li> <li> <a href="https://www.zoeticamedia.com/one-helping-hand-leads-to-a-ladder-of-hands">One Helping Hand Leads to a Ladder of Hands</a> </li> <li> <a href="https://www.zoeticamedia.com/from-social-media-to-sales-how-to-create-unforgettable-customer-journeys">From Social Media to Sales: How to Create Unforgettable Customer Journeys</a> </li> </ul> </div></section> <section id="text-14" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Zoetica in the News</h4> <div class="textwidget"><p><a href="http://ow.ly/wGRY3" target="_blank">5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline</a></p> <p><a href="http://ow.ly/wGS5Z" target="_blank">2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention)</a> </p> <p><a href="http://ow.ly/wGRW2" target="_blank">Digital PR & Social Media Guidebook – Contributing Author</a></p> <p><a href="http://ow.ly/wGRUp" target="_blank">How Communicators Can Get Started with PR Measurement, PR News Mention</a> </p> <p><a href="http://ow.ly/wGS7W" target="_blank">Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)</a> </p> <p><a href="http://ow.ly/wGRP7" target="_blank">A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline</a></p> <p><a href="http://ow.ly/wGQw4" target="_blank">Named as one of AGBeat's top 50 industry influencers in 2014</a> </p> <p><a href="http://ow.ly/wGSdN" target="_blank">Will Houston B2B companies answer the social media call? - Houston Business Journal</a> </p> <p><a href="http://ow.ly/wGS94" target="_blank">Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)</a></p> <p><a href="http://ow.ly/wGQbk" target="_blank">Top 100 Social Media Power Influencers in Houston 2013</a></p> <p><a href="http://ow.ly/wGQyJ" target="_blank">Named as one of 30 PR Experts You Should Follow on Twitter by e-releases</a></p> <p><a href="http://ow.ly/wGRMr" target="_blank">BusinessWire Congrats for Making the Top 100 Women on Twitter</a></p></div> </div></section> <section id="text-13" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Posts by Topic</h4> <div class="textwidget"><a title="Kami Huyse Blog" href="https://www.zoeticamedia.com/blog"><img loading="lazy" class="size-full wp-image-2157 aligncenter" alt="Zoetica Talks" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/03/Zoetica-Talks.jpg" width="158" height="83" /></a> <a style="float: right; 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