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While in-store sampling is good for inspiring trials & making intros, brands miss opportunities to build consumer connections." /><link rel="canonical" href="https://www.tintup.com/blog/brands-cant-live-simple-sampling-alone/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Effective Types of Sampling - Brands Can’t Live By Simple Sampling Alone" /><meta property="og:description" content="Learn effective types of sampling. While in-store sampling is good for inspiring trials & making intros, brands miss opportunities to build consumer connections." /><meta property="og:url" content="https://www.tintup.com/blog/brands-cant-live-simple-sampling-alone/" /><meta property="og:site_name" content="TINT" /><meta property="article:published_time" content="2018-04-12T19:53:54+00:00" /><meta property="article:modified_time" content="2024-04-11T15:46:46+00:00" /><meta name="author" content="Sue Frech" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Sue Frech" /><meta name="twitter:label2" content="Est. reading time" /><meta name="twitter:data2" content="4 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.tintup.com/blog/types-of-sampling-brands-cant-live-simple-sampling-alone/","url":"https://www.tintup.com/blog/brands-cant-live-simple-sampling-alone/","name":"Effective Types of Sampling - Brands Can’t Live By Simple Sampling Alone","isPartOf":{"@id":"https://www.tintup.com/blog/#website"},"datePublished":"2018-04-12T19:53:54+00:00","dateModified":"2024-04-11T15:46:46+00:00","author":{"@id":"https://www.tintup.com/blog/#/schema/person/86282ff34baedca0f0e68ec9ff40bbb4"},"description":"Learn effective types of sampling. 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class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13399" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-476 menu-item-has-children item-mega-menu menu-item-13399"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>User-Generated Content</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-477 menu-item-13404"><a href="https://www.tintup.com/blog/category/user-generated-content/why-ugc/"><span>Why UGC</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-478 menu-item-13402"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/"><span>UGC Research & Trends</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-479 menu-item-13400"><a href="https://www.tintup.com/blog/category/user-generated-content/tips-guides-how-tos/"><span>Tips, Guides, and How-To’s</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-529 menu-item-15272"><a href="https://www.tintup.com/blog/category/ratings-reviews/"><span>Ratings & Reviews</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-480 menu-item-13401"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-examples/"><span>UGC Examples</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-481 menu-item-13403"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-tools/"><span>UGC Tools</span></a></li><li class="menu-item view-all menu-cat-476"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>View All</span></a></li></ol></div><section class="column recent-posts"><div class="posts-wrap" data-posts="4" data-id="477" data-page="1" data-pages="4" data-submenu="1"><div class="ts-row cf posts posts-1"><div class="col-3 post"> <a href="https://www.tintup.com/blog/user-generated-content-definition/" class="image-link"> <picture class="attachment-post-thumbnail size-post-thumbnail wp-post-image" title="What is User-Generated Content: Complete Guide to UGC" decoding="async" loading="lazy"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-270x180.png.webp 270w, https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-300x201.png.webp 300w, https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-1024x684.png.webp 1024w, 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2023</time></div></div></div></div><div class="navigate"> <a href="#" class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13405" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-244 menu-item-has-children item-mega-menu menu-item-13405"><a href="https://www.tintup.com/blog/category/influencer-marketing/"><span>Influencer Marketing</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-482 menu-item-13406"><a href="https://www.tintup.com/blog/category/influencer-marketing/about-influencer-marketing/"><span>About Influencer Marketing</span></a></li><li class="menu-item menu-item-type-taxonomy 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https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-300x200.jpg 300w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-770x515.jpg 770w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-370x245.jpg 370w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc.jpg 1000w" sizes="(max-width: 270px) 100vw, 270px" /> </a> <a href="https://www.tintup.com/blog/should-your-retail-brand-go-dtc/" class="post-title">Should Your Retail Brand Go DTC?</a><div class="post-meta"> <time class="post-date" datetime="2021-10-07T00:34:52-05:00">October 7, 2021</time></div></div></div></div><div class="navigate"> <a href="#" class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13412" class="menu-item menu-item-type-custom menu-item-object-custom 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class="cf"><div class="featured"><div class="overlay post-meta the-post-meta"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/sampling/" class="category">Sampling</a> </span><h1 class="post-title">Effective Types of Sampling – Brands Can’t Live By Simple Sampling Alone</h1> <span class="post-by meta-item">By <span><a href="https://www.tintup.com/blog/author/sue-frech/" title="Posts by Sue Frech" rel="author">Sue Frech</a></span> </span> <span class="meta-sep"></span> <time class="post-date" datetime="2018-04-12T19:53:54-05:00">April 12, 2018</time> <span class="meta-sep"></span> <span class="meta-item read-time">4 Mins Read</span></div></div></div><div class="main wrap"><div id="post-3167" class="the-post-modern post-3167 post type-post status-publish format-standard category-sampling"><div class="ts-row cf"><div class="col-8 main-content cf"><article class="the-post"><div class="post-content description cf entry-content content-spacious-full"><p>A few months ago I met with a new client who told me that in the past their main tactic to drive awareness was in-store sampling. They are a new product in a well-represented personal care category and face a slew of behemoth brands as competitors.</p><p>When executing in-store sampling, they would pay anywhere between one thousand dollars to $2,500 per day for the privilege (depending on the retailer). For that day, and a few days after, the client would notice their coupons being used, and would see a lift in sales – but then sales would go flat or even down again. They were frustrated with the lack of longevity or lasting returns. They had fallen into the exhilarating trap of the quick hit for short-term gain.</p><h5><strong>Good, Better, Best Types of Sampling</strong></h5><p>While in-store sampling may be good to inspire trial and make introductions at the moment, brands miss the opportunity to build meaningful connections with consumers. In my experience, typical <a href="https://www.tintup.com/blog/product-sampling-programs-why-do-they-matter/">product sampling programs</a> do not convert consumers in the long run. It’s a marketing drive by. Does the brand have any idea who these sampling consumers are? Do these passersby qualify as the brand’s target? What brand are they using now? Maybe they already are a user? Who knows?</p><p>And sure, some of these random shoppers might give the brand a spin – but maybe they are solely value seekers, and the coupon was just that compelling. Are these random shoppers representative of the population? More often than not, consumers in these types of sampling scenarios tend to go back to their habitual brand or the one offering the next promotional temptation. And if competitor loyalists are the target, it’s even harder to win them over because they are more likely to be the most advertising and promotion blind.</p><p>For trial and launch, brands might also rely on street events. But hitting the consumer target in these situations can be even more haphazard, and often these events result in a high amount of waste. We have even heard of products being stolen and later sold on the black market. Recently, a popular energy drink with an impressive street value had inventory disappear off sampling trucks and then turn up on the street at half the price. Safe to say, that wasn’t in the marketing plan.</p><p>There are better ways to leverage <a href="https://www.tintup.com/product-sampling/">product sampling</a>. For example, working with a company that can deliver the product into highly targeted hands and homes is more effective. But the best approach to <a href="https://www.tintup.com/blog/sample-and-review-products-guide-brands/">sample and review products</a> are targeted systematic sampling strategies that drive advocacy and long-term loyalty – especially among competitor stalwarts.</p><h5><strong>Targeted Sampling + Advocacy = Long-Term Gains</strong></h5><p>To convert competitor loyalists, marketers need to chip away with smart tactics that are proven to drive advocacy and long-term loyalty. Marketers should consider a <a href="https://www.tintup.com/blog/social-sampling-that-gets-results/">social sampling</a> initiative within a community environment that enables consumers (particularly those of competitive products) to opt-in, use the brand in a meaningful context, provide feedback, and share their experience with their friends, family, and social network.</p><p>Time and again, this strategy has proven effective in helping convert and grow loyalty for brands. Best of all, the advocacy portion not only attracts new converts, but it also reinforces the decision to purchase among the initially converted. Research has shown that seventy-six percent of consumers who try a brand and then recommend it to others are more likely to repurchase it themselves.</p><h5><strong>Advocates Make it Ok to Switch and Spread the Joy</strong></h5><p>Peer to peer recommendations are the most powerful – especially those based on authentic, non-paid product use. Genuine, uncompensated praise in the targeted sampler’s own words reverberates with family, friends and extended social circles, in real life and online. Think about your own behavior – the people you trust and gravitate to in life have a greater influence on your behavior and choices than advertising. This is particularly the case when it comes to the most brand-loyal consumers<strong>.</strong></p><p>In this age of the empowered, connected, content-filtering consumer, brand advocates will help marketers get through all that insulation. Providing consumers who have sampled a product with a platform and tools to reach and inspire others to join the brand clan is one of the most productive investments a marketer can make today.</p><h4>Interested in more?</h4><p><a href="https://www.tintup.com/demo/">Sign up for a demo today</a></p></div><div class="the-post-foot cf"><div class="tag-share cf"><div class="post-share"></div></div></div><div class="author-box"><div class="image"><img alt='' src='https://secure.gravatar.com/avatar/?s=82&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=164&d=mm&r=g 2x' class='avatar avatar-82 photo avatar-default' height='82' width='82' loading='lazy' decoding='async'/></div><div class="content"> <span class="author"> <span>Author</span> <a href="https://www.tintup.com/blog/author/sue-frech/" title="Posts by Sue Frech" rel="author">Sue Frech</a> </span><p class="text author-bio"></p><ul class="social-icons"></ul></div></div><section class="related-posts grid-3"><h4 class="section-head"><span class="title">Related Posts</span></h4><div class="ts-row posts cf"><article class="post col-4"> <a href="https://www.tintup.com/blog/how-to-do-digital-product-sampling/" title="How to Do Digital Product Sampling" class="image-link"> <img width="770" height="513" src="https://www.tintup.com/blog/wp-content/uploads/Digital-Product-Sampling_blog_TINT.png" class="image wp-post-image" alt="Two women talking to a camera as they show off makeup products" title="How to Do Digital Product Sampling" decoding="async" loading="lazy" /> </a><div class="content"><h3 class="post-title"><a href="https://www.tintup.com/blog/how-to-do-digital-product-sampling/" class="post-link">How to Do Digital Product Sampling</a></h3><div class="post-meta"> <time class="post-date" datetime="2023-08-11T12:09:44-05:00">August 11, 2023</time></div></div></article ><article class="post col-4"> <a href="https://www.tintup.com/blog/social-sampling-that-gets-results/" title="Social Sampling That Gets Results" class="image-link"> <img width="770" height="515" src="https://www.tintup.com/blog/wp-content/uploads/Social-Sampling_Blog_TINT-770x515.png" class="image wp-post-image" alt="Four friends, each with a beverage in their hand" title="Social Sampling That Gets Results" decoding="async" loading="lazy" srcset="https://www.tintup.com/blog/wp-content/uploads/Social-Sampling_Blog_TINT-770x515.png 770w, https://www.tintup.com/blog/wp-content/uploads/Social-Sampling_Blog_TINT-300x200.png 300w, https://www.tintup.com/blog/wp-content/uploads/Social-Sampling_Blog_TINT-1024x683.png 1024w, https://www.tintup.com/blog/wp-content/uploads/Social-Sampling_Blog_TINT-270x180.png 270w" sizes="(max-width: 770px) 100vw, 770px" /> </a><div class="content"><h3 class="post-title"><a href="https://www.tintup.com/blog/social-sampling-that-gets-results/" class="post-link">Social Sampling That Gets Results</a></h3><div class="post-meta"> <time class="post-date" datetime="2023-08-11T11:57:41-05:00">August 11, 2023</time></div></div></article ><article class="post col-4"> <a href="https://www.tintup.com/blog/product-sampling-community-guide/" title="Product Sampling Community Guide" class="image-link"> <img width="770" height="515" src="https://www.tintup.com/blog/wp-content/uploads/Product-Sampling_Featured-Image_TINT-770x515.jpg" class="image wp-post-image" alt="Product Sampling" title="Product Sampling Community Guide" decoding="async" loading="lazy" srcset="https://www.tintup.com/blog/wp-content/uploads/Product-Sampling_Featured-Image_TINT-770x515.jpg 770w, https://www.tintup.com/blog/wp-content/uploads/Product-Sampling_Featured-Image_TINT-300x200.jpg 300w, https://www.tintup.com/blog/wp-content/uploads/Product-Sampling_Featured-Image_TINT-1024x684.jpg 1024w, https://www.tintup.com/blog/wp-content/uploads/Product-Sampling_Featured-Image_TINT-270x180.jpg 270w, https://www.tintup.com/blog/wp-content/uploads/Product-Sampling_Featured-Image_TINT.jpg 1200w" sizes="(max-width: 770px) 100vw, 770px" /> </a><div class="content"><h3 class="post-title"><a href="https://www.tintup.com/blog/product-sampling-community-guide/" class="post-link">Product Sampling Community Guide</a></h3><div class="post-meta"> <time class="post-date" datetime="2023-08-10T16:41:47-05:00">August 10, 2023</time></div></div></article ></div></section><div class="comments"><div id="comments" class="comments-area"><div id="respond" class="comment-respond"><h3 id="reply-title" class="comment-reply-title"><span class="section-head"><span class="title">Write A Comment</span></span> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/blog/types-of-sampling-brands-cant-live-simple-sampling-alone/#respond" style="display:none;">Cancel Reply</a></small></h3><form action="https://www.tintup.com/blog/wp-comments-post.php" method="post" id="commentform" class="comment-form"><div 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