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class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13399" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-476 menu-item-has-children item-mega-menu menu-item-13399"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>User-Generated Content</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-477 menu-item-13404"><a href="https://www.tintup.com/blog/category/user-generated-content/why-ugc/"><span>Why UGC</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-478 menu-item-13402"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/"><span>UGC Research & Trends</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-479 menu-item-13400"><a href="https://www.tintup.com/blog/category/user-generated-content/tips-guides-how-tos/"><span>Tips, Guides, and How-To’s</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-529 menu-item-15272"><a href="https://www.tintup.com/blog/category/ratings-reviews/"><span>Ratings & Reviews</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-480 menu-item-13401"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-examples/"><span>UGC Examples</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-481 menu-item-13403"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-tools/"><span>UGC Tools</span></a></li><li class="menu-item view-all menu-cat-476"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>View All</span></a></li></ol></div><section class="column recent-posts"><div class="posts-wrap" data-posts="4" data-id="477" data-page="1" data-pages="4" data-submenu="1"><div class="ts-row cf posts posts-1"><div class="col-3 post"> <a href="https://www.tintup.com/blog/user-generated-content-definition/" class="image-link"> <picture class="attachment-post-thumbnail size-post-thumbnail wp-post-image" title="What is User-Generated Content: Complete Guide to UGC" decoding="async" loading="lazy"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-270x180.png.webp 270w, https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-300x201.png.webp 300w, https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-1024x684.png.webp 1024w, 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2023</time></div></div></div></div><div class="navigate"> <a href="#" class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13405" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-244 menu-item-has-children item-mega-menu menu-item-13405"><a href="https://www.tintup.com/blog/category/influencer-marketing/"><span>Influencer Marketing</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-482 menu-item-13406"><a href="https://www.tintup.com/blog/category/influencer-marketing/about-influencer-marketing/"><span>About Influencer Marketing</span></a></li><li class="menu-item menu-item-type-taxonomy 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https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-300x200.jpg 300w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-770x515.jpg 770w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-370x245.jpg 370w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc.jpg 1000w" sizes="(max-width: 270px) 100vw, 270px" /> </a> <a href="https://www.tintup.com/blog/should-your-retail-brand-go-dtc/" class="post-title">Should Your Retail Brand Go DTC?</a><div class="post-meta"> <time class="post-date" datetime="2021-10-07T00:34:52-05:00">October 7, 2021</time></div></div></div></div><div class="navigate"> <a href="#" class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13412" class="menu-item menu-item-type-custom menu-item-object-custom 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class="cf"><div class="featured"> <a href="https://www.tintup.com/blog/wp-content/uploads/Digital-Product-Sampling_blog_TINT.png" class="image-link" aria-label="Enlarge Featured Image"><img width="1200" height="800" src="https://www.tintup.com/blog/wp-content/uploads/Digital-Product-Sampling_blog_TINT.png" class="attachment-full size-full wp-post-image" alt="Two women talking to a camera as they show off makeup products" title="How to Do Digital Product Sampling" sizes="100vw" decoding="async" loading="lazy" /></a><div class="overlay post-meta the-post-meta"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/sampling/" class="category">Sampling</a> </span><h1 class="post-title">How to Do Digital Product Sampling</h1> <span class="post-by meta-item">By <span><a href="https://www.tintup.com/blog/author/jordan/" title="Posts by Jordan Ben" rel="author">Jordan Ben</a></span> </span> <span class="meta-sep"></span> <time class="post-date" datetime="2023-08-11T12:09:44-05:00">August 11, 2023</time> <span class="meta-sep"></span> <span class="meta-item read-time">5 Mins Read</span></div></div></div><div class="main wrap"><div id="post-14478" class="the-post-modern post-14478 post type-post status-publish format-standard has-post-thumbnail category-sampling"><div class="ts-row cf"><div class="col-8 main-content cf"><article class="the-post"><div class="post-content description cf entry-content content-spacious-full"><p>Now more than ever, your strategy for <a href="https://www.tintup.com/blog/product-sampling-marketing-complete-guide/" target="_blank" rel="noreferrer noopener">product sampling marketing</a> must utilize numerous channels to maximize success. </p><p>While sampling is a time-honored marketing practice that can provide significant brand building benefits, it can be one of the most expensive forms of marketing. Not only do marketers have to pay for the cost of goods to produce and ship samples, but also they must pay retailers, event organizers, and other vendors for space to distribute products and engage with prospective consumers. </p><p>There is the constant worry of poor targeting and product or resource waste, and with people still adjusting to a post-pandemic world weary of traditional sampling, marketers have had to get creative in how to get free product samples into the hands of consumers. </p><p>That’s why <a href="https://www.tintup.com/product-sampling/">product sampling</a> should be a part of every marketer’s toolkit. But why is digital product sampling so important, and how is it different than in-store sampling? And most importantly, how can you ensure success for your brand? Let’s talk about it. </p><p>In this post, you will find:</p><ul class="wp-block-list"><li>What is digital product sampling?</li><li>Digital product sampling vs. in-store sampling</li><li>Examples of digital product sampling</li></ul><h4 id="what-is-digital-product-sampling" class="wp-block-heading"><strong>What is Digital Product Sampling?</strong></h4><p><strong>Digital product sampling is a marketing strategy of soliciting consumers to opt-in online to try a product sample that is then mailed to them. </strong></p><p>It relies heavily on data to fuel outreach efforts. This gives marketers the power to activate specific audiences by sending physical samples to their doorsteps and tracking and remarketing to those consumers. Marketers can reach people who match the ideal consumer, considerably boosting the potential purchase rate.</p><p>The definition of a “sample” is expanding and some brands are even creating interactive digital environments that allow consumers to try their products virtually. </p><h4 id="digital-product-sampling-vs-in-store" class="wp-block-heading"><strong>Digital Product Sampling vs. In-store Sampling</strong> </h4><p>For highly experiential brands like food, beverage, beauty, and more, in-store sampling and digital product sampling are proven brand building tactics to drive new customer acquisition, boost brand equity, and help secure brand loyalty. </p><p>Brands and retailers use in-store samples to engage with prospective or existing shoppers by allowing consumers to experience the product before buying. </p><p>This can range from a sample being passed out at a boutique to an on-pack sample available at shelf to an in-store product demonstration at a mass retailer. </p><p>In-store sampling is often a part of a more comprehensive retail and shopper marketing strategy to maximize scale and impact. This might include point-of-purchase displays, promotional offers, and strategic retail partnerships. </p><h4 class="wp-block-heading"><strong>Digital Product Sampling</strong></h4><ul class="wp-block-list"><li>Non-intrusive online opt-in </li><li>Brand experience is typically first felt in the “unboxing” and usually requires artistic packaging and must account for shipping costs </li><li>Can be highly targeted to reduce product waste and boost repurchase </li><li>Can be gated to ensure list building </li><li>Conversion typically happens on the next shopping trip or through an online offer</li><li>Conducive to online word-of-mouth and social sharing </li></ul><h4 class="wp-block-heading"><strong>In-Store Product Sampling </strong></h4><ul class="wp-block-list"><li>In-person opt-in (sometimes intrusive)</li><li>Brand experience is typically first felt in the person-to-person interaction and usually requires visually grabbing displays </li><li>Difficult to target and can result in a non-ideal trial</li><li>Low barrier for a shopper – a person typically doesn’t have to give any information to try a sample </li><li>Conversion can happen within the same shopping trip</li><li>Not very conducive to sharing outside of retail</li></ul><h4 id="examples-of-digital-product-sampling" class="wp-block-heading"><strong>What are Some Examples of Digital Product Sampling?</strong> </h4><p>There are numerous ways to execute a sampling campaign, and it’s important to think about which subset of the internet would be most beneficial as each has pros and cons.</p><p>The four most common ways to execute an effective strategy include: </p><ul class="wp-block-list"><li>“Open” digital product sampling via online opt-in</li><li>Social sampling through a brand advocate community or social influencers </li><li>E-commerce sampling </li><li>Direct-to-Consumer (DTC) curated products and minis</li></ul><p>Read our <a href="https://www.tintup.com/blog/product-sampling-community-guide/">short Guide to Sampling Community</a> to learn more about these types of sampling, best practices, and which brands are getting it right. </p><h4 class="wp-block-heading"><strong>Open digital product sampling via online opt-in</strong></h4><p>This <a href="https://www.tintup.com/blog/types-of-sampling-brands-cant-live-simple-sampling-alone/">type of sampling</a> is typically done through a dedicated landing page where consumers can sign up for a free product sample. While this is a great way to collect leads and build databases for retargeting, controlling the audience receiving a sample is challenging. </p><h4 class="wp-block-heading"><strong>Social sampling through a brand advocate community or social influencers</strong></h4><p><a href="https://www.tintup.com/blog/social-sampling-that-gets-results/">Social sampling</a> involves delivering a free product sample to people passionate about your brand or influential and socially connected consumers. The specific goal is to drive them to post their experience online and persuade the purchase decisions of their friends, followers, and other like-minded consumers on retail sites. </p><h4 class="wp-block-heading"><strong>Ecommerce digital product sampling </strong></h4><p>Typically a surprise & delight moment for consumers when opening a package from an online purchase. This sampling method became hugely necessary during the height of the COVID pandemic when in-store sampling was unavailable. </p><h4 class="wp-block-heading"><strong>Direct-to-consumer (DTC) curated sampling and minis </strong></h4><p>A form of digital product sampling that has become popular in the beauty world is curated DTC sampling, where brands are included in a larger group of products shipped to a consumer. </p><p>This can be done through a third-party service, most notably pioneered by companies like Birchbox, which shepherded the launch of hundreds of subscription boxes. </p><h4 class="wp-block-heading"><strong>How to Get Started with Digital Product Sampling</strong></h4><p>Step 1 – Identify key objectives to determine the best kind of digital product sampling. </p><p>Step 2 – Find the right platforms and/or partners to distribute samples </p><p>Step 3 – Design a remarketing strategy for consumers </p><p>Step 4 – Track and measure results </p><h4 class="wp-block-heading"><strong>How Can TINT Help with Product Sampling? </strong></h4><p>Effective digital product sampling must be interwoven with an inviting consumer experience that is personalized, purpose-driven, and emotionally engaging to deliver a lasting consumer relationship ultimately. </p><p>An <a href="https://www.tintup.com/solutions/owned-brand-community/" target="_blank" rel="noreferrer noopener">online brand community</a> is the solution to distribute samples to targeted audiences and communicate with them throughout their experience. You can also activate your community to spread the word about online sampling opportunities and create user-generated content. </p><h4 class="wp-block-heading"><strong>Questions about how to do product sampling? </strong></h4><p>The TINT team is always here to answer your product sampling questions. <a href="https://www.tintup.com/demo/" target="_blank" rel="noreferrer noopener">Reach out to us</a> – we’re happy to help. </p></div><div class="the-post-foot cf"><div class="tag-share cf"><div class="post-share"></div></div></div><div class="author-box"><div class="image"><img alt='Avatar photo' src='https://www.tintup.com/blog/wp-content/uploads/cropped-1683497267698-82x82.jpg' srcset='https://www.tintup.com/blog/wp-content/uploads/cropped-1683497267698-164x164.jpg 2x' class='avatar avatar-82 photo' height='82' width='82' loading='lazy' decoding='async'/></div><div class="content"> <span class="author"> <span>Author</span> <a href="https://www.tintup.com/blog/author/jordan/" title="Posts by Jordan Ben" rel="author">Jordan Ben</a> </span><p class="text author-bio">VP, Product Strategy</p><ul class="social-icons"></ul></div></div><section class="related-posts grid-3"><h4 class="section-head"><span class="title">Related Posts</span></h4><div class="ts-row posts cf"><article class="post col-4"> <a href="https://www.tintup.com/blog/social-sampling-that-gets-results/" title="Social Sampling That Gets Results" class="image-link"> <img width="770" height="515" src="https://www.tintup.com/blog/wp-content/uploads/Social-Sampling_Blog_TINT-770x515.png" class="image wp-post-image" alt="Four friends, each with a beverage in their hand" title="Social Sampling That Gets Results" decoding="async" loading="lazy" srcset="https://www.tintup.com/blog/wp-content/uploads/Social-Sampling_Blog_TINT-770x515.png 770w, https://www.tintup.com/blog/wp-content/uploads/Social-Sampling_Blog_TINT-300x200.png 300w, https://www.tintup.com/blog/wp-content/uploads/Social-Sampling_Blog_TINT-1024x683.png 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https://www.tintup.com/blog/wp-content/uploads/Product-Sampling_Featured-Image_TINT-300x200.jpg 300w, https://www.tintup.com/blog/wp-content/uploads/Product-Sampling_Featured-Image_TINT-1024x684.jpg 1024w, https://www.tintup.com/blog/wp-content/uploads/Product-Sampling_Featured-Image_TINT-270x180.jpg 270w, https://www.tintup.com/blog/wp-content/uploads/Product-Sampling_Featured-Image_TINT.jpg 1200w" sizes="(max-width: 770px) 100vw, 770px" /> </a><div class="content"><h3 class="post-title"><a href="https://www.tintup.com/blog/product-sampling-community-guide/" class="post-link">Product Sampling Community Guide</a></h3><div class="post-meta"> <time class="post-date" datetime="2023-08-10T16:41:47-05:00">August 10, 2023</time></div></div></article ><article class="post col-4"> <a href="https://www.tintup.com/blog/product-sampling-programs-why-do-they-matter/" title="Product Sampling Programs – Why Do They Matter?" class="image-link"> </a><div class="content"><h3 class="post-title"><a href="https://www.tintup.com/blog/product-sampling-programs-why-do-they-matter/" class="post-link">Product Sampling Programs – Why Do They Matter?</a></h3><div class="post-meta"> <time class="post-date" datetime="2022-08-16T00:01:05-05:00">August 16, 2022</time></div></div></article ></div></section></article></div></div></div></div></div><footer class="main-footer dark bold"><section class="lower-footer cf"><div class="wrap"><ul class="social-icons"><li> <a href="https://www.instagram.com/tint/" class="social-link" target="_blank" title="Instagram"> <i class="tsi tsi-instagram"></i> <span class="label">Instagram</span> </a></li><li> <a href="https://www.linkedin.com/company/team-tint/" class="social-link" target="_blank" title="LinkedIn"> <i class="tsi tsi-linkedin"></i> <span class="label">LinkedIn</span> </a></li></ul><div class="links"><div class="menu-footer-2024-container"><ul id="menu-footer-2024" class="menu"><li id="menu-item-15661" class="menu-item menu-item-type-custom 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