Best Ecommerce Website Builder (2025) We Test & Rate 12 Platforms

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src="https://www.tooltester.com/wp-content/uploads/2022/07/CAI-1-160x160.jpg" alt="Cai Ellis" class="user-avatar"width="40" height="40"><img src="https://www.tooltester.com/wp-content/uploads/2022/07/INKA-1-160x160.jpg" alt="Inka Wibowo" class="user-avatar"width="40" height="40"> </div> <p class="page-header__author">By <a href="https://www.tooltester.com/en/blog/author/cai/">Cai</a> & <a href="https://www.tooltester.com/en/blog/author/inka/">Inka</a> </p> <time datetime="2023-02-10" pubdate>Feb 10, 2023</time> <a href="#updates" class="review-section-header__link u-desktop-only">See Updates</a> </div> </div> <img width="323" height="323" src="https://www.tooltester.com/wp-content/uploads/2022/07/ecommerce-1-1024x1024-1-500x500.png" class="page-header__image" alt="ecommerce website builders" decoding="async" fetchpriority="high" srcset="https://www.tooltester.com/wp-content/uploads/2022/07/ecommerce-1-1024x1024-1-500x500.png 500w, 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comments</a> </div> <form class="form toc-mobile u-mb-l"> <select id="toc-select"> <option selected>Go to...</option> </select> </form> <div id="ez-toc-container" class="ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Best_Ecommerce_Website_Builders_%E2%80%93_Our_Top_Two_Choices" title="Best Ecommerce Website Builders – Our Top Two Choices">Best Ecommerce Website Builders – Our Top Two Choices</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#The_Best_Solutions_For_Larger_Ecommerce_Projects" title="The Best Solutions For Larger Ecommerce Projects">The Best Solutions For Larger Ecommerce Projects</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#The_Best_Ecommerce_Platforms_For_Smaller_Online_Shops" title="The Best Ecommerce Platforms For Smaller Online Shops">The Best Ecommerce Platforms For Smaller Online Shops</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#The_9_Best_Ecommerce_Builders_For_Your_Business" title="The 9 Best Ecommerce Builders For Your Business">The 9 Best Ecommerce Builders For Your Business</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Best_ecommerce_website_builders_for_different_types_of_online_businesses" title="Best ecommerce website builders for different types of online businesses">Best ecommerce website builders for different types of online businesses</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#What_can_an_ecommerce_solutions_do_for_you" title="What can an ecommerce solutions do for you?">What can an ecommerce solutions do for you?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#How_much_do_ecommerce_website_builders_cost" title="How much do ecommerce website builders cost?">How much do ecommerce website builders cost?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#How_to_choose_an_ecommerce_website_builder" title="How to choose an ecommerce website builder">How to choose an ecommerce website builder</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-9" href="#Final_thoughts_on_the_best_ecommerce_website_builders" title="Final thoughts on the best ecommerce website builders">Final thoughts on the best ecommerce website builders</a></li></ul></nav></div> </div> <div class="content"> <p class="disclaimer">Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.</p> <p>Finding the best ecommerce website builder for your online store can be tricky. If you want to <a href="https://www.tooltester.com/en/start-online-stores/">launch a successful online business</a>, you’ll need to research all the available options and assess how well their features, performance and prices meet <strong>your specific needs</strong>.</p> <p>There isn’t a shortage of solutions when it comes to creating online stores, so this can be a daunting task! That’s why we put together this <strong>comprehensive guide</strong> to help you pick the best ecommerce website builder for your project.</p> <p>We used a <a href="https://www.tooltester.com/en/tooltester-methodology/">rigorous testing methodology</a> to assess 12 of the best ecommerce platforms available today. So this is a long article!</p> <p>If you don’t have time to read the full thing, let me give you a <strong>quick overview of the best tools out there</strong>:</p> <div class="info-box-text"></p> <p><a href="https://www.tooltester.com/out/squarespace-ecommerce-overview" target="_blank" rel="noopener">Squarespace</a>, <a href="https://www.tooltester.com/out/weebly-ecommerce-overview" target="_blank" rel="noopener">Weebly</a> and <a href="https://www.tooltester.com/out/wix-onlinestore-overview" target="_blank" rel="noopener">Wix</a> are a good fit if you want to create small (and simple) store projects. These tools also come with many options for content marketing creation (e.g. landing pages, blog posts, etc.).</p> <p><a href="https://www.tooltester.com/out/shopify-ecommerce-overview" target="_blank" rel="noopener">Shopify</a> and <a href="https://www.tooltester.com/out/bigcommerce" target="_blank" rel="noopener">BigCommerce</a> are the best platforms to build large online stores easily. <a href="https://www.tooltester.com/en/reviews/woocommerce/">WooCommerce</a> works well for larger projects too, but it may require some technical knowledge. However, it’s more flexible and makes it possible to create multilingual stores.</p> <p>Finally, a piece of advice for founders with low budgets: <a href="https://www.tooltester.com/out/weebly-ecommerce-overview" target="_blank" rel="nofollow noopener">Weebly’s</a> online store is included in ALL plans, even the free one. It shows a small ad in the footer, but it includes almost all the basic ecommerce features.</p> <p></div> <div id="ez-toc-container" class="ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Best_Ecommerce_Website_Builders_%E2%80%93_Our_Top_Two_Choices" title="Best Ecommerce Website Builders – Our Top Two Choices">Best Ecommerce Website Builders – Our Top Two Choices</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#The_Best_Solutions_For_Larger_Ecommerce_Projects" title="The Best Solutions For Larger Ecommerce Projects">The Best Solutions For Larger Ecommerce Projects</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#The_Best_Ecommerce_Platforms_For_Smaller_Online_Shops" title="The Best Ecommerce Platforms For Smaller Online Shops">The Best Ecommerce Platforms For Smaller Online Shops</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#The_9_Best_Ecommerce_Builders_For_Your_Business" title="The 9 Best Ecommerce Builders For Your Business">The 9 Best Ecommerce Builders For Your Business</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Best_ecommerce_website_builders_for_different_types_of_online_businesses" title="Best ecommerce website builders for different types of online businesses">Best ecommerce website builders for different types of online businesses</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#What_can_an_ecommerce_solutions_do_for_you" title="What can an ecommerce solutions do for you?">What can an ecommerce solutions do for you?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#How_much_do_ecommerce_website_builders_cost" title="How much do ecommerce website builders cost?">How much do ecommerce website builders cost?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#How_to_choose_an_ecommerce_website_builder" title="How to choose an ecommerce website builder">How to choose an ecommerce website builder</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-9" href="#Final_thoughts_on_the_best_ecommerce_website_builders" title="Final thoughts on the best ecommerce website builders">Final thoughts on the best ecommerce website builders</a></li></ul></nav></div> <h2><span class="ez-toc-section" id="Best_Ecommerce_Website_Builders_%E2%80%93_Our_Top_Two_Choices"></span>Best Ecommerce Website Builders – Our Top Two Choices<span class="ez-toc-section-end"></span></h2> <p>As you’ll see, we’ve split up the best ecommerce website builders for both larger and smaller projects.</p> <p>To save you time, these are the two top ecommerce solutions:</p> <ul> <li><a href="https://www.tooltester.com/out/wix-onlinestore-overview" target="_blank" rel="noopener">Wix</a>: Best ecommerce website builder for small-to-medium projects</li> <li><a href="https://www.tooltester.com/out/shopify-ecommerce-overview">Shopify</a>: Best ecommerce platform for larger online stores.</li> </ul> <h2><span class="ez-toc-section" id="The_Best_Solutions_For_Larger_Ecommerce_Projects"></span>The Best Solutions For Larger Ecommerce Projects<span class="ez-toc-section-end"></span></h2> <p>This table shows <a href="https://www.tooltester.com/en/blog/no-code-website-builders">ecommerce builders</a> for stores with hundreds of products and all the bells and whistles. You have to be prepared to invest a bit of money and time.</p> <p>If you are looking for cheaper solutions, scroll down to our table for <a href="#The_Best_Ecommerce_Platforms_For_Smaller_Online_Shops">smaller ecommerce website builders</a>.</p> <table class="table-border ranking-table" cellspacing="1" cellpadding="1"> <thead> <tr> <th>#</th> <th style="width: 33%;">Ecommerce Platform</th> <th style="width: 33%;">Pricing</th> <th style="width: 33%;">Pros and Cons</th> </tr> </thead> <tbody> <tr> <td>1</td> <td><a href="https://www.tooltester.com/out/shopify-ecommerce-overview" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-57629 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/11/shopify-online-store-website-builder.png" alt="shopify online store website builder" width="190" height="95" /></a></p> <p style="text-align: center;"><a href="https://www.tooltester.com/en/reviews/shopify/">Shopify Review</a></p> <p style="text-align: center;"><em>An Ecommerce Swiss Army Knife!</em></p> <p style="text-align: center;"> <div class="rating-circle rating-circle--xsmall rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 94%, rgba(230,230,230) 0 100%)"> <span>4.7</span> </div> <a href="https://www.tooltester.com/out/shopify" target="_blank" class="btn btn--full u-mb0">3-day free trial</a></p> </td> <td> <ul> <li>Basic: $39</li> <li>Shopify: $105</li> <li>Advanced: $399</li> </ul> <p><em>(Prices shown for monthly contracts)</em></p> <p>Custom domain: $15 / year for a .com</p> <p>> <a href="https://www.tooltester.com/en/reviews/shopify/pricing/">Shopify pricing</a></td> <td><div class="checklist-pros"></p> <ul> <li>Easy to use</li> <li>Flexible and scalable</li> <li>Big community</li> <li>Many apps</li> <li><span style="font-family: inherit; font-size: inherit;">Reliable support</span></li> </ul> <p></div></p> <div class="checklist-cons"> <ul> <li>Multilingual costs</li> <li>Additional fees</li> <li>Content creation</li> </ul> <p></div></td> </tr> <tr> <td style="text-align: center;">2</td> <td style="text-align: center;"><a href="https://www.tooltester.com/out/bigcommerce" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-57573 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/11/BigCommerce-online-store-builder.png" alt="BigCommerce online store builder" width="190" height="100" /></a></p> <p><a href="https://www.tooltester.com/en/reviews/bigcommerce/">Bigcommerce Review</a></p> <p><em>For Big Ecommerce Sites!</em></p> <p> <div class="rating-circle rating-circle--xsmall rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 92%, rgba(230,230,230) 0 100%)"> <span>4.6</span> </div> <a href="https://www.tooltester.com/out/bigcommerce-cta" target="_blank" class="btn btn--full u-mb0">Try for free</a></td> <td> <ul> <li>Standard: $29.95</li> <li>Plus: $79.95</li> <li>Pro: $299.95</li> </ul> <p><em>(Prices shown for monthly contracts)</em></p> <p>> <a href="https://www.tooltester.com/en/reviews/bigcommerce/bigcommerce-pricing/">BigCommerce pricing</a></td> <td><div class="checklist-pros"></p> <ul> <li>No transaction fees</li> <li>Scalability</li> <li>Options & variants</li> </ul> <p></div></p> <div class="checklist-cons"> <ul> <li>Sales threshold</li> <li>Content creation</li> <li>No multilingual</li> </ul> <p></div></td> </tr> <tr> <td style="text-align: center;">3</td> <td style="text-align: center;"> </p> <p><a href="https://www.tooltester.com/out/bluehost-woocommerce-cta" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-57533 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/11/woocommerce-ecommerce-platform.png" alt="woocommerce ecommerce platform" width="190" height="42" /></a></p> <p><a href="https://www.tooltester.com/en/reviews/woocommerce/">WooCommerce Review</a></p> <p><em>Best Add-On for WordPress</em></p> <p> <div class="rating-circle rating-circle--xsmall rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 88%, rgba(230,230,230) 0 100%)"> <span>4.4</span> </div> <a href="https://www.tooltester.com/out/bluehost-woocommerce-cta" target="_blank" class="btn btn--full u-mb0">Try it out</a></td> <td> <ul> <li>Starter: $13.99</li> <li>Plus: $17.99</li> <li>Pro: $31.99</li> </ul> <p><em>(Prices here refer to the WooCommerce hosting with </em><em><a href="https://www.tooltester.com/out/bluehost-woocommerce-cta" target="_blank" rel="noopener">Bluehost</a></em><em>)</em></p> <p>> <a href="https://www.tooltester.com/en/reviews/woocommerce/pricing/">WooCommerce pricing</a></td> <td><div class="checklist-pros"></p> <ul> <li>Advanced features</li> <li>Solid SEO</li> <li>Highly customizable</li> <li>Big community</li> </ul> <p></div></p> <div class="checklist-cons"> <ul> <li>Not easy to use</li> <li>No support</li> <li>Updates & security</li> </ul> <p></div></td> </tr> <tr> <td style="text-align: center;">4</td> <td style="text-align: center;"><img loading="lazy" decoding="async" width="190" height="64" class="wp-image-57461 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/11/magento-ecommerce-platform.png" alt="magento ecommerce platform" />Magento</p> <p><em>For larger projects</em></p> <p> <div class="rating-circle rating-circle--xsmall rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 86%, rgba(230,230,230) 0 100%)"> <span>4.3</span> </div> </td> <td> <ul> <li>StartUp: $17.99</li> <li>GrowBig: $29.99</li> <li>GoGeek: $44.99</li> </ul> <p><em>(Prices here refer to the </em><em><a href="https://www.tooltester.com/out/siteground-cheap-hosting" target="_blank" rel="noopener">SiteGround</a></em><em> hosting services)</em></p> <p style="height: 11pt;"> </td> <td><div class="checklist-pros"></p> <ul> <li>For larger stores</li> <li>Highly customizable</li> <li>Large community</li> </ul> <p></div></p> <div class="checklist-cons"> <ul> <li>Very difficult to use</li> <li>No support</li> <li>Updates & security</li> <li>Special hosting</li> </ul> <p></div></td> </tr> <tr> <td style="text-align: center;">5</td> <td style="text-align: center;"><img loading="lazy" decoding="async" width="190" height="37" class="wp-image-57621 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/11/opencart-website-builder-for-ecommerce.png" alt="opencart website builder for ecommerce" /></p> <p>OpenCart</p> <p><em>Suitable for big projects</em></p> <p> <div class="rating-circle rating-circle--xsmall rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 82%, rgba(230,230,230) 0 100%)"> <span>4.1</span> </div> </td> <td> <ul> <li>StartUp: $17.99</li> <li>GrowBig: $29.99</li> <li>GoGeek: $44.99</li> </ul> <p><em>(Prices here refer to the </em><em><a href="https://www.tooltester.com/out/siteground-cheap-hosting" target="_blank" rel="noopener">SiteGround</a></em><em> hosting services)</em></td> <td><div class="checklist-pros"></p> <ul> <li>Highly customizable</li> <li>Multilingual</li> </ul> <p></div></p> <div class="checklist-cons"> <ul> <li>Not easy to use</li> <li>No proper support</li> <li>Find your own host</li> </ul> <p></div></td> </tr> <tr> <td style="text-align: center;">6</td> <td style="text-align: center;"><img loading="lazy" decoding="async" width="190" height="35" class="wp-image-57493 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/11/prestashop-ecommerce-solution.png" alt="prestashop ecommerce solution" /></p> <p>PrestaShop</p> <p><em>Popular in Europe</em></p> <p> <div class="rating-circle rating-circle--xsmall rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 82%, rgba(230,230,230) 0 100%)"> <span>4.1</span> </div> </td> <td> <ul> <li>StartUp: $17.99</li> <li>GrowBig: $29.99</li> <li>GoGeek: $44.99</li> </ul> <p><em>(Prices here refer to the </em><em><a href="https://www.tooltester.com/out/siteground-cheap-hosting" target="_blank" rel="noopener">SiteGround</a></em><em> hosting services)<br /> </em></td> <td><div class="checklist-pros"></p> <ul> <li>Advanced features</li> <li>Customizable</li> </ul> <p></div></p> <div class="checklist-cons"> <ul> <li>Complex to use</li> <li>No official support</li> <li>Small community</li> </ul> <p></div></td> </tr> <tr> <td style="text-align: center;">7</td> <td style="text-align: center;"><a href="https://www.tooltester.com/out/volusion-ecommerce-overview" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-57485 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/11/volusion-ecommerce-solution.png" alt="volusion ecommerce solution" width="190" height="45" /></a></p> <p><a href="https://www.tooltester.com/en/reviews/volusion/">Volusion Review</a></p> <p><em>A Solution for Experts</em></p> <p> <div class="rating-circle rating-circle--xsmall rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 80%, rgba(230,230,230) 0 100%)"> <span>4</span> </div> <a href="https://www.tooltester.com/out/volusion-cta" target="_blank" class="btn btn--full u-mb0">Try it out</a></td> <td> <ul> <li>Personal: $35</li> <li>Professional: $79</li> <li>Business: $299</li> </ul> </td> <td><div class="checklist-pros"></p> <ul> <li>Many features</li> <li>Deal of the day</li> <li>Fast system</li> </ul> <p></div></p> <div class="checklist-cons"> <ul> <li>No blog integrated</li> <li>Complicated to use</li> <li>Designs</li> </ul> <p></div></td> </tr> </tbody> </table> <h2><span class="ez-toc-section" id="The_Best_Ecommerce_Platforms_For_Smaller_Online_Shops"></span>The Best Ecommerce Platforms For Smaller Online Shops<span class="ez-toc-section-end"></span></h2> <table class="table-border ranking-table" cellspacing="1" cellpadding="1"> <thead> <tr> <th>#</th> <th style="width: 33%;">Ecommerce platform</th> <th style="width: 33%;">Pricing</th> <th style="width: 33%;">Pros and Cons</th> </tr> </thead> <tbody> <tr> <td style="text-align: center;">1</td> <td style="text-align: center;"><a href="https://www.tooltester.com/out/wix-onlinestore-overview" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone wp-image-57525 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/11/wix-online-store-builder.png" alt="wix online store builder" width="190" height="43" /></a><br /> <a href="https://www.tooltester.com/en/reviews/wix-review/ecommerce/">Wix Ecommerce Review</a><em>Great Value</em></p> <p> <div class="rating-circle rating-circle--xsmall rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 88%, rgba(230,230,230) 0 100%)"> <span>4.4</span> </div> <a href="https://www.tooltester.com/out/wix-store-cta" target="_blank" class="btn btn--full u-mb0">Try for free</a></td> <td> <ul> <li>Core: $29</li> <li>Business: $36</li> <li>Business Elite: $159</li> </ul> <p><em>(Prices shown for yearly plans, free custom domain included in the 1st year)</em></p> <p><strong>Tip:</strong> Save 10% using discount code “<strong>TOOLTESTER10!</strong>”. Applies to monthly and yearly plans.</p> <p>> <a style="font-family: inherit; font-size: inherit;" href="https://www.tooltester.com/en/reviews/wix-review/prices/">Wix pricing</a></td> <td><div class="checklist-pros"></p> <ul> <li>Ease of use</li> <li>Affordable</li> <li>No sales fees</li> <li>Good designs</li> </ul> <p></div></p> <div class="checklist-cons"> <ul> <li>Loading speed not the fastest</li> <li>Not the best for multilingual stores</li> </ul> <p></div></td> </tr> <tr> <td style="text-align: center;">2</td> <td style="text-align: center;"><a href="https://www.tooltester.com/out/squarespace-ecommerce-overview" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone wp-image-57589 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/11/squarespace-ecommerce-website-builder.png" alt="squarespace ecommerce website builder" width="190" height="100" /></a><br /> <a href="https://www.tooltester.com/en/reviews/squarespace-review/ecommerce/">Squarespace Ecommerce Review</a><em>For Creatives With Ecommerce Ambitions</em> <div class="rating-circle rating-circle--xsmall rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 86%, rgba(230,230,230) 0 100%)"> <span>4.3</span> </div> <a href="https://www.tooltester.com/out/squarespace-store" target="_blank" class="btn btn--full u-mb0">Try for free</a></td> <td> <ul> <li>Business: $23</li> <li>Online store: $39</li> <li>Online Store (Advanced): $99</li> </ul> <p><em>(Prices shown for yearly plans, free custom domain in the 1st year)</em></p> <p>> <a href="https://www.tooltester.com/en/reviews/squarespace-review/pricing/">Squarespace pricing</a></td> <td><div class="checklist-pros"></p> <ul> <li>Solid blog integration</li> <li>Sell services</li> <li>Sell subscriptions</li> <li>Social media friendly</li> </ul> <p></div></p> <div class="checklist-cons"> <ul> <li>Limited designs</li> <li>No automated taxes</li> <li>Transaction fees</li> </ul> <p></div></td> </tr> <tr> <td style="text-align: center;">3</td> <td style="text-align: center;"><a href="https://www.tooltester.com/out/weebly-ecommerce-overview" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-57645 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/11/weebly-ecommerce-website-builder.png" alt="weebly ecommerce website builder" width="190" height="66" /></a></p> <p><a href="https://www.tooltester.com/en/reviews/weebly-review/ecommerce/">Weebly Ecommerce Review</a></p> <p><em>Makes Selling Super Easy</em></p> <p> <div class="rating-circle rating-circle--xsmall rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 84%, rgba(230,230,230) 0 100%)"> <span>4.2</span> </div> <a href="https://www.tooltester.com/out/weeblystore" target="_blank" class="btn btn--full u-mb0">Try for free</a></p> <p> </td> <td> <ul> <li>Pro: $12</li> <li>Business: $26</li> <li>Business Plus: $26</li> </ul> <p><em>(Prices shown for yearly plans, free custom domain name included in the first year)</em></p> <p>> <a href="https://www.tooltester.com/en/reviews/weebly-review/starter-vs-pro-vs-business/">Weebly pricing</a></td> <td><div class="checklist-pros"></p> <ul> <li>Very easy to use</li> <li>Shipping calculator</li> <li>Content creation</li> </ul> <p></div></p> <div class="checklist-cons"> <ul> <li>No offline payments</li> <li>No dropshipping</li> </ul> <p></div></td> </tr> <tr> <td style="text-align: center;">4</td> <td style="text-align: center;"><a href="https://www.tooltester.com/out/ecwid-cta" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone wp-image-57501" src="https://www.tooltester.com/wp-content/uploads/2019/11/ecwid-hosted-ecommerce-platform.png" alt="ecwid hosted ecommerce platform" width="190" height="50" /></a></p> <p><a href="https://www.tooltester.com/en/reviews/ecwid-review/">Ecwid Review</a></p> <p><em>Make any Website a Store</em></p> <p> <div class="rating-circle rating-circle--xsmall rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 86%, rgba(230,230,230) 0 100%)"> <span>4.3</span> </div> <a href="https://www.tooltester.com/out/ecwid-cta" target="_blank" class="btn btn--full u-mb0">Try for free</a></td> <td> <ul> <li>Free: $0</li> <li>Venture: $15</li> <li>Business: $35</li> <li>Unlimited: $99</li> </ul> <p><em>(Prices shown for yearly plans)</em></td> <td><div class="checklist-pros"></p> <ul> <li>Ease of use</li> <li>Payment methods</li> </ul> <p></div></p> <div class="checklist-cons"> <ul> <li>Limited designs</li> <li>Existing website needed</li> </ul> <p></div></td> </tr> <tr> <td style="text-align: center;">5</td> <td style="text-align: center;"><a href="https://www.tooltester.com/out/jimdo-ecommerce-overview" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone wp-image-77843 size-full" src="https://www.tooltester.com/wp-content/uploads/2021/04/jimdo-logo-small.png" alt="jimdo" width="227" height="84" /></a></p> <p><a href="https://www.tooltester.com/en/reviews/jimdo-review/online-store/">Jimdo Ecommerce Review</a></p> <p><em>Great for European Stores</em></p> <p> <div class="rating-circle rating-circle--xsmall rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 72%, rgba(230,230,230) 0 100%)"> <span>3.6</span> </div> <a href="https://www.tooltester.com/out/jimdostore-cta" target="_blank" class="btn btn--full u-mb0">Try for free</a></td> <td> <ul> <li>Basic: $18</li> <li>Business: $26</li> <li>VIP: $45</li> </ul> <p><em>(Prices shown for yearly plans)</em></p> <p>> <a href="https://www.tooltester.com/en/reviews/jimdo-review/jimdo-pro-or-jimdo-business/">Jimdo pricing</a></td> <td><div class="checklist-pros"></p> <ul> <li>Very easy to use</li> <li>Affordable</li> <li>Fully complies with the GDPR</li> </ul> <p></div></p> <div class="checklist-cons"> <ul> <li>No dropshipping</li> <li>No digital goods</li> <li>Designs</li> <li>Lacks basic features</li> </ul> <p></div></td> </tr> </tbody> </table> <h2 id="h.o7f0bvypqo2s"><span class="ez-toc-section" id="The_9_Best_Ecommerce_Builders_For_Your_Business"></span>The 9 Best Ecommerce Builders For Your Business<span class="ez-toc-section-end"></span></h2> <p>In this section we provide an overview of each ecommerce website builder to help you make the best choice for your website and start selling online as quickly and easily as possible!</p> <p>If you want to compare the features and prices of the different vendors side by side, check out our <a href="https://www.tooltester.com/en/ecommerce-platforms/">ecommerce platform comparison</a> tool as well.</p> <h3>1. Shopify</h3> <p><em>The Ecommerce Swiss Army Knife</em></p> <p> </p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="HCcgkX6mOq4"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="Shopify Review: The Biggest Store Builder, but Also the Best for 2021?" src="https://img.youtube.com/vi/HCcgkX6mOq4/0.jpg"></div> </div> </div> <p><strong><img loading="lazy" decoding="async" class="size-full wp-image-120760 alignright" src="https://www.tooltester.com/wp-content/uploads/2017/10/TT-Best-Ecommerce-Solution.png" alt="Best Ecommerce Solution" width="150" height="200" srcset="https://www.tooltester.com/wp-content/uploads/2017/10/TT-Best-Ecommerce-Solution.png 150w, https://www.tooltester.com/wp-content/uploads/2017/10/TT-Best-Ecommerce-Solution-135x180.png 135w" sizes="auto, (max-width: 150px) 100vw, 150px" />We awarded Shopify our Best Ecommerce Solution badge for 2023!</strong></p> <p>With over 1 million merchants, <a href="https://www.tooltester.com/out/shopify-ecommerce-overview" target="_blank" rel="noopener noreferrer">Shopify</a> is, without doubt, the most successful online store builder. It started as a personal project to sell snowboards for a young German living in Canada. Nowadays, Shopify employs thousands and has helped its merchants to generate over $180 billion of sales.</p> <p>At Shopify they are continuously innovating by <strong>launching new features and exploring new opportunities,</strong> like making it simpler for users to sell on social media channels. On top of that, their system allows merchants to <strong>customize the source code</strong> and adapt it to their needs.</p> <p>Since Shopify is such a big player in the ecommerce space, we’ve created a series of comparison articles for you: <a href="https://www.tooltester.com/en/blog/shopify-vs-wix/" target="_blank" rel="noopener noreferrer">Shopify vs Wix</a>, <a href="https://www.tooltester.com/en/blog/shopify-vs-woocommerce/" target="_blank" rel="noopener noreferrer">Shopify vs WooCommerce</a>, <a href="https://www.tooltester.com/en/blog/shopify-vs-bigcommerce/" target="_blank" rel="noopener noreferrer">Shopify vs BigCommerce</a> and <a href="https://www.tooltester.com/en/blog/volusion-vs-shopify/" target="_blank" rel="noopener noreferrer">Shopify vs Volusion</a>.</p> <h4>What we like about Shopify</h4> <p>Shopify is incredibly easy to use if you consider the number of features available. But at the same time, its system is flexible enough to accommodate projects with unique needs. Shopify will also scale up if you need it to (e.g. your online store needs grow).</p> <p>Another big plus for Shopify is the big user community and developer ecosystem that supports the product, for example: you can find hundreds of Shopify apps to expand its capabilities. What’s more is that all of their plans include <a href="https://www.emailtooltester.com/en/blog/abandoned-cart-templates/" target="_blank" rel="noopener">Abandoned Cart Recovery emails</a>, which can help you recover potentially lost sales, as well as other tools and integrations you can employ in your <a href="https://www.tooltester.com/en/blog/shopify-marketing-strategies/">Shopify marketing strategy</a>.</p> <h4>What Shopify should improve</h4> <p>I wish Shopify provided a better way to create multilingual ecommerce websites. They could offer a bit more when creating regular content (e.g. landing pages or blog articles). You won’t be able to 100% customize Shopify’s URL structure, for example: you can’t modify the ‘/product/’ string for product URLs. It’s also not a solution for every budget as their cheaper plan will cost you $26 per month.</p> <p>> <a href="https://www.tooltester.com/en/blog/shopify-seo/">Shopify SEO: is it really good?</a></p> <p><strong>Free trial</strong>: <a href="https://www.tooltester.com/out/shopify-ecommerce-overview" target="_blank" rel="noopener noreferrer">shopify.com</a></p> <h3 style="text-align: left;">2. BigCommerce</h3> <p style="text-align: left;"><em>For Big Ecommerce Sites</em></p> <p> </p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="NIl6CQwAf6g"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="Bigcommerce Review: Let's explore this online store builder" src="https://img.youtube.com/vi/NIl6CQwAf6g/0.jpg"></div> </div> </div> <p>Founded in 2009, <a href="https://www.tooltester.com/out/bigcommerce" target="_blank" rel="noopener noreferrer">BigCommerce</a> is always among the top choices when it comes to creating an online store. Since its inception in Sydney (Australia), this ecommerce platform has undergone significant development and has helped its merchants process over $17 billion in sales.</p> <p>Like Shopify, it’s also a solution that’s 100% focused on ecommerce, powering around 100,000 online stores. Over 500 people work at BigCommerce.</p> <h4>What we like about BigCommerce</h4> <p>BigCommerce has managed to create a <strong>system that’s intuitive</strong> and easy enough for beginners, but at the same time, it offers a full range of ecommerce features for the pros. BigCommerce is very flexible when it comes to creating <strong>product variants</strong> and personalization options (e.g. size, color or material).</p> <p>Unlike Shopify, they <strong>don’t charge extra transaction fees</strong> depending on the payment method used. If your online store grows, BigCommerce will be able to accommodate it with their higher tier plans.</p> <h4>What BigCommerce should improve</h4> <p>It’s not the cheapest solution; their entry-level plan starts at $29.95 a month. Sadly, there isn’t an easy way to create a multilingual online store with BigCommerce. If you are used to a website builder like Wix or Weebly, you’ll find BigCommerce’s way of creating regular content (e.g. landing pages or blog posts) a bit clunky and limited.</p> <p>The BigCommerce Standard plan doesn’t include Abandoned Cart Recovery emails (at Shopify you can use it in all plans).</p> <p>Read our full <a href="https://www.tooltester.com/en/reviews/bigcommerce/">BigCommerce review</a> or get a free 14 day trial at: <a href="https://www.tooltester.com/out/bigcommerce" target="_blank" rel="noopener noreferrer">bigcommerce.com</a>.</p> <h3 style="text-align: left;">3. WooCommerce</h3> <p style="text-align: left;"><em>Best Ecommerce Add-On for WordPress</em></p> <p> </p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="2E9XkkNXd-s"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="WooCommerce Review: Best eCommerce plugin for WordPress?" src="https://img.youtube.com/vi/2E9XkkNXd-s/0.jpg"></div> </div> </div> <p>WooCommerce is a bit different from the previous tools; it’s <strong>a plugin you can add to any WordPress website</strong> to create an ecommerce website. This plugin has become so popular among WordPress developers that it’s the default solution for creating online stores. In fact, in 2015, Automattic, the company behind WordPress bought WooCommerce for over $30 million.</p> <p>But since WooCommerce (and WordPress) are self-hosted, open-source solutions, you’ll need to <a href="https://www.tooltester.com/en/cheap-web-hosting/" target="_blank" rel="noopener noreferrer">find </a><a href="https://www.tooltester.com/en/cheap-web-hosting/" target="_blank" rel="noopener noreferrer">your own hosting provider</a> and manage the necessary updates and issues that come along the way. You can, of course, <strong>hire a professional developer</strong> to help you if you have the budget.</p> <h4>What we like about WooCommerce</h4> <p>WordPress (and WooCommerce) have a large community, so you won’t be short on options when it comes to designs (themes) and plugins. It’s as flexible as it gets, so if you need a custom solution for your project, you can <a href="https://www.tooltester.com/en/find-web-designers/">get it built by a programmer</a>.</p> <p>The available ecommerce features are almost overwhelming. Store owners have a lot to choose from. It’s also suitable for creating online stores in several languages.</p> <h4>What WooCommerce should improve</h4> <p>WooCommerce is not easy to use and programming knowledge may be needed to change small things in your template. Even though you can find a lot of information online, there’s no WooCommerce customer support channel you can go through when you are stuck. The hosting services aren’t integrated, so you’ll need to find your own host.</p> <h3 style="text-align: left;">4. Ecwid</h3> <p style="text-align: left;"><em>Make any Website a Store</em></p> <p> </p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="DK3tlzxvWNA"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="Ecwid Review - The Best Way to Start Selling On Your Site?" src="https://img.youtube.com/vi/DK3tlzxvWNA/0.jpg"></div> </div> </div> <p>In 2009 Ruslan Fazlyev, an ecommerce veteran (co-founder of X-Cart), launched Ecwid to <strong>allow small business owners to sell their products</strong> and services online. Since then, over 1 million merchants have chosen Ecwid for their ecommerce website.</p> <p><a href="https://www.tooltester.com/out/ecwid-cta" target="_blank" rel="noopener noreferrer">Ecwid</a> is a bit different to other ecommerce website builders; you can think of it as an extension that can be added to any website in order to make it a <strong>fully-featured online store</strong>. So Ecwid may be pretty convenient if you already have a website without ecommerce capabilities and you wish to sell online.</p> <p>One thing that makes Ecwid stand out is that you can start for free. Their Forever Free Plan will let you create a small <strong>online store featuring 5 products for exactly $0 a month</strong>.</p> <h4>What we like about Ecwid</h4> <p>Don’t let Ecwid’s simple concept fool you into thinking it’s a limited platform; it’s actually packed with endless ecommerce features (e.g. abandoned cart saver or point of sale systems).</p> <p>It can be used to create ecommerce websites on WordPress, Wix, Squarespace, Joomla, Blogger and many more. With the <a href="https://www.tooltester.com/en/reviews/ecwid-review/pricing/" target="_blank" rel="noopener noreferrer">higher plan</a>, you’ll be able to create an iOS or Android shopping app too.</p> <h4>What Ecwid should improve</h4> <p>Even though Ecwid comes with responsive designs, completely customizing your store could require a bit of elbow grease, as you may need to dive into the CSS or purchase additional apps. Ecwid’s SEO has improved in recent times, however, they still have a few glitches that they should fix (e.g. product URLs are not clean).</p> <p>You will need to already have a website if you are planning on using Ecwid, so if you are just starting out, other solutions would be more suitable.</p> <p><strong>Free trial</strong>: <a href="https://www.tooltester.com/out/ecwid-cta" target="_blank" rel="noopener noreferrer">ecwid.com</a></p> <h3 style="text-align: left;">5. Wix</h3> <p style="text-align: left;"><em>Great Value</em></p> <p> </p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="QApqjqTuKDg"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="Wix Ecommerce: Starting your first online store? Maybe Wix is right for you" src="https://img.youtube.com/vi/QApqjqTuKDg/0.jpg"></div> </div> </div> <p>There is no doubt that this Israeli-based ecommerce website builder is the most successful on the market; 200 million users choose Wix to create a website. The speed at which <a href="https://www.tooltester.com/out/wix-onlinestore-overview" target="_blank" rel="noopener noreferrer">Wix</a> develops new features is breathtaking, maybe only Shopify can compete here. For this reason we see Wix as the <a href="https://www.tooltester.com/en/best-website-builder/">best website builder</a> for regular websites.</p> <p>Even if Wix took longer to create a usable ecommerce module (at first, it was minimal), they ended up designing a solid solution with tons of useful features. On top of that, they have a unique approach to helping small businesses in the form of integrated apps for <a href="https://www.tooltester.com/en/blog/wix-hotels/" target="_blank" rel="noopener noreferrer">Hotels</a>, <a href="https://www.tooltester.com/en/wix-restaurant-website/" target="_blank" rel="noopener noreferrer">Restaurants</a>, <a href="https://www.tooltester.com/en/blog/wix-bookings/" target="_blank" rel="noopener noreferrer">to book appointments</a> and organize events.</p> <h4>What we like about Wix</h4> <p>Wix has always had <a href="https://www.tooltester.com/en/blog/wix-templates/" target="_blank" rel="noopener noreferrer">more templates than anyone</a>, and even though they aren’t fully responsive, you’ll be able to customize them to look good on any device. After Weebly and Jimdo, Wix is probably the easiest-to-use ecommerce builder.</p> <p>It doesn’t charge extra transaction fees and their (lower) plans are more affordable than those of their direct competitors like Weebly or Squarespace. Wix’s ecommerce features have improved so much in recent years that they are now considered a good ecommerce platform for smaller online stores.</p> <p>All of Wix’s ecommerce plan include Abandoned Cart recovery emails, which you can set up as an automation.</p> <h4>What Wix should improve</h4> <p>Sadly, when it comes to loading speed, Wix trails behind its competitors. You will only be allowed 1 sub-navigation level and this can make it difficult to accommodate larger online stores. It also lacks flexibility with its confirmation emails as there’s very little room for customization.</p> <p><strong>Free trial</strong>: <a href="https://www.tooltester.com/out/wix-onlinestore-overview" target="_blank" rel="noopener noreferrer">wix.com</a></p> <h3 style="text-align: left;">6. Squarespace</h3> <p style="text-align: left;"><em>For Creatives With eCommerce Ambitions</em></p> <p> </p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="SNMczRSmC3g"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="Squarespace Ecommerce - Can it Compete with other Online Store Builders?" src="https://img.youtube.com/vi/SNMczRSmC3g/0.jpg"></div> </div> </div> <p>Squarespace, a New York based builder, emerged on the market in 2003. Since then, it has helped millions to create websites, but also online stores – <a href="https://www.tooltester.com/en/blog/squarespace-market-share/" rel="noopener noreferrer">according to our research</a>, Squarespace has a <strong>14% market share </strong>among websites created with a website builder.</p> <p>When it comes to website builders, there aren’t many as popular and successful as Squarespace. Over the years, they’ve also developed their online store capabilities and become one of the top ecommerce platforms.</p> <h4>What we like about Squarepace</h4> <p>They have an impressive range of ecommerce features, if we take into account that they aren’t an ecommerce focused builder. Not many platforms make it as convenient as Squarespace to sell services and subscriptions online.</p> <p>Squarespace’s designs are swanky and modern-looking, perhaps only Wix’s can compete. The online store is perfectly integrated with their system; adding products to sell on your blog posts is a walk in the park. They also have a POS system to sell in-person.</p> <h4>What Squarespace should improve</h4> <p>Every time I use Squarespace I feel a bit lost, as their system feels (at times) counterintuitive and some options (e.g. alt text for images) can be challenging to find. Sadly, managing your store’s taxes with Squarespace can be tedious as the process isn’t 100% automatic. They charge extra transaction fees if you use the <a href="https://www.tooltester.com/en/reviews/squarespace-review/pricing/" target="_blank" rel="noopener noreferrer">lower ecommerce plan</a>.</p> <p><strong>Free trial</strong>: <a href="https://www.tooltester.com/out/squarespace-ecommerce-overview" target="_blank" rel="noopener noreferrer">squarespace.com</a></p> <h3 style="text-align: left;">7. Weebly</h3> <p style="text-align: left;"><em>Makes Selling Super Easy</em></p> <p> </p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="nOIvgjvgqtI"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="Weebly Online Store Review" src="https://img.youtube.com/vi/nOIvgjvgqtI/0.jpg"></div> </div> </div> <p><a href="https://www.tooltester.com/out/weebly-ecommerce-overview" target="_blank" rel="noopener noreferrer">Weebly</a> is another classic website builder. They started their journey in 2007 and is currently used by over 50 million people. In 2018, the giant ecommerce solution Square opened its wallet and acquired Weebly for a whooping $365 million.</p> <p>Somewhat surprisingly, <strong>not much new ‘stuff’ has happened at Weebly</strong> since the acquisition, but then again, their website builder was already an excellent tool for creating an online store.</p> <h4>What we like about Weebly</h4> <p>In my experience, Weebly is the easiest ecommerce platform I’ve ever used; their structured editor makes it a sweet match for beginners. Some of its ecommerce functionality is surprisingly advanced, for example, the shipping and tax calculator. Similar to Squarespace, their ecommerce module will be fully integrated with other parts of your website (e.g. your blog).</p> <h4>What Weebly should improve</h4> <p>Unlike many of its competitors (e.g. Wix or Shopify), they don’t allow offline payment options (e.g. bank transfer or in-store payment). If you are planning to launch a dropshipping project, Weebly won’t be of much help.</p> <p>There’s not a smart way to create an online store (or website) in several languages. To fully unleash Weebly’s ecommerce power you’ll have to get the Business plan (at $25 month).</p> <p><strong>Free trial</strong>: <a href="https://www.tooltester.com/out/weebly-ecommerce-overview" target="_blank" rel="noopener noreferrer">weebly.com</a></p> <h3 style="text-align: left;">8. Volusion</h3> <p style="text-align: left;"><em>A Solution for Experts</em></p> <p> </p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="008thskr77k"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="Volusion Review: We dive into this popular eCommerce platform" src="https://img.youtube.com/vi/008thskr77k/0.jpg"></div> </div> </div> <p><a href="https://www.tooltester.com/out/volusion-ecommerce-overview" target="_blank" rel="noopener noreferrer">Volusion</a> is one of the oldest ecommerce platforms. Founded in 1999, this Texan ecommerce website builder powers 30,000 online stores and employs over 250 people.</p> <p>If we look at their pricing (starts at $35 a month), Volusion is in the top tier and should offer similar services to Shopify and BigCommerce. Personally, I don’t think it has aged well and there are many aspects I believe they should improve (read below).</p> <h4>What we like about Volusion</h4> <p>In our tests, we found Volusion to be one of the fastest platforms we benchmarked. Volusion’s many features are appreciated, for example, I like ‘the deal of the day’ promotional option that bumps up a product to the top of your homepage.</p> <h4>What Volusion should improve</h4> <p>Expect to spend some time figuring out how things work with Volusion, as they are not an intuitive solution. I am not a huge fan of their templates, and even though they’re responsive, I don’t find them too appealing.</p> <p>When comparing their system to similarly priced solutions like <a href="https://www.tooltester.com/out/shopify-ecommerce-overview" target="_blank" rel="noopener noreferrer">Shopify</a> or <a href="https://www.tooltester.com/out/bigcommerce" target="_blank" rel="noopener noreferrer">BigCommerce</a>, its platform feels a bit limited. There is not an app store where you can find external apps to enhance your shop’s capabilities (e.g. extensions to improve SEO or email marketing integrations).</p> <p><strong>Free trial</strong>: <a href="https://www.tooltester.com/out/volusion-ecommerce-overview" target="_blank" rel="noopener noreferrer">volusion.com</a></p> <h3 style="text-align: left;">9. Jimdo</h3> <p style="text-align: left;"><em>Great for European Stores</em></p> <p> </p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="al2wa76As_M"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="Jimdo's Online Store - Our in depth review" src="https://img.youtube.com/vi/al2wa76As_M/0.jpg"></div> </div> </div> <p><a href="https://www.tooltester.com/out/jimdo-ecommerce-overview" target="_blank" rel="noopener noreferrer">Jimdo</a> is originally from Germany and it’s a very popular tool among Europeans (they are fully localised in English). They have achieved relative success due to the fact that 20 million websites have been created using their system.</p> <p>Being 100% honest, it’s almost unfair to list Jimdo along with top ecommerce platforms like Shopify or Weebly, as their features simply can’t match those of their competitors. However, there are a couple of perks Jimdo offers that no one else does, let me tell you about them.</p> <h4>What we like about Jimdo</h4> <p>It’s affordable; for as little as $10 a month, you’ll get an ad-free online store with 15 products. A nice little added bonus is that Jimdo sites seem, on average, faster than its competitors’. If you are looking for an easy-to-use tool, Jimdo is certainly that. European users will be relieved to know that they fully comply with the complicated ecommerce EU regulations.</p> <h4>What Jimdo should improve</h4> <p>On the other hand, Jimdo feels slightly lacking; it just doesn’t provide a lot of basic ecommerce functionality. For example, you won’t find a way to import or export data, which makes it difficult to manage larger online stores.</p> <p>It’s not possible to sell digital goods either (e.g. images, PDF documents or songs). Jimdo’s designs are OKish, but they are unimpressive and could use an update.</p> <p><strong>Free trial</strong>: <a href="https://www.tooltester.com/out/jimdo-ecommerce-overview" target="_blank" rel="noopener noreferrer">jimdo.com</a><a href="https://www.tooltester.com/out/jimdo-ecommerce-overview" target="_blank" rel="noopener"><br /> </a></p> <div class="callout">Tip: if you are wondering how long setting up an online store will take you, we recommend our detailed guide: <a href="https://www.tooltester.com/en/blog/how-long-does-it-take-to-build-an-ecommerce-website/">How long does it take to build an ecommerce website?</a></div> <h2><span class="ez-toc-section" id="Best_ecommerce_website_builders_for_different_types_of_online_businesses"></span>Best ecommerce website builders for different types of online businesses<span class="ez-toc-section-end"></span></h2> <p>Let’s have a look at which is the best ecommerce website builder for different types of online stores.</p> <h3 id="h.sbe13dskf5sl" style="text-align: left;">Big online stores</h3> <p><img loading="lazy" decoding="async" class="size-full wp-image-58146 alignnone" src="https://www.tooltester.com/wp-content/uploads/2019/12/Big-Online-Stores.png" alt="Big Online Stores" width="600" height="230" srcset="https://www.tooltester.com/wp-content/uploads/2019/12/Big-Online-Stores.png 600w, https://www.tooltester.com/wp-content/uploads/2019/12/Big-Online-Stores-300x115.png 300w" sizes="auto, (max-width: 600px) 100vw, 600px" /></p> <p>If you are planning to build a large online store (e.g. more than 500 products), and need a robust system, I would encourage you to check <a href="https://www.tooltester.com/en/reviews/shopify/" target="_blank" rel="noopener noreferrer">Shopify</a> or <a href="https://www.tooltester.com/en/reviews/bigcommerce/" target="_blank" rel="noopener noreferrer">BigCommerce</a> out.</p> <p>Another option, if technical challenges don’t scare you, would be to use a <strong>combination of WordPress and WooCommerce</strong>. If you want an (open-source) alternative to WordPress, check Magento out.</p> <h3 id="h.qq8zz9uyo4jo" style="text-align: left;">Small online stores</h3> <p>Sometimes it’s great to be a big fish (e.g. Amazon), but sometimes keeping things small may be the best approach. So, if yours will be a small to medium-sized online shop, I would suggest you check out <a href="https://www.tooltester.com/out/squarespace-ecommerce-overview" target="_blank" rel="noopener noreferrer">Squarespace</a> and <a href="https://www.tooltester.com/out/wix-onlinestore-overview" target="_blank" rel="noopener noreferrer">Wix</a>.</p> <p>Wix <strong>may not be ideal for complex site structures</strong> and a lot of products (e.g. more than 300). On the bright side, Wix offers an excellent layout and <strong>design flexibility that is unmatched</strong> by any other solution.</p> <h3 id="h.yq2080ekv6bb" style="text-align: left;">Dropshipping ecommerce sites</h3> <p><img loading="lazy" decoding="async" class="size-full wp-image-58154 alignnone" src="https://www.tooltester.com/wp-content/uploads/2019/12/Dropshipping.png" alt="Dropshipping" width="600" height="230" srcset="https://www.tooltester.com/wp-content/uploads/2019/12/Dropshipping.png 600w, https://www.tooltester.com/wp-content/uploads/2019/12/Dropshipping-300x115.png 300w" sizes="auto, (max-width: 600px) 100vw, 600px" /></p> <p>Dropshippers will be happy to know that several (of the bigger) ecommerce solutions <strong>integrate with a number of dropshipping providers</strong> like AliExpress, Doba or MegaGoods.</p> <p>Shopify recommends <a href="https://www.tooltester.com/out/shopify-dsers" target="_blank" rel="noopener">DSers</a> for AliExpress dropshipping (Shopify’s own app, Oberlo, closed down in June 2022). WooCommerce also offers decent solutions via plugins like <a href="https://www.tooltester.com/en/blog/alidropship-review/" target="_blank" rel="noopener noreferrer">AliDropship</a>. And <a href="https://www.tooltester.com/en/reviews/wix-review/ecommerce/">Wix</a> supports dropshipping via the Modalyst platform.</p> <h3 id="h.jg6asfowo4rr" style="text-align: left;">Cheapest ecommerce site builder</h3> <p>Not every project will need all the available bells and whistles in terms of ecommerce features, and the price may be a concern. <a href="https://www.tooltester.com/en/reviews/squarespace-review/ecommerce/">Squarespace</a> and <a href="https://www.tooltester.com/en/reviews/wix-review/ecommerce/" target="_blank" rel="noopener noreferrer">Wix</a> are the <strong>most affordable tools</strong> out there.</p> <p>If, however, you already have a website, check out <a href="https://www.tooltester.com/out/ecwid-cta" target="_blank" rel="noopener noreferrer">Ecwid</a> as it may save you some money. It’s also a powerful solution.</p> <h3 id="h.a7fjslbfjvye" style="text-align: left;">Multilingual ecommerce sites</h3> <p><img loading="lazy" decoding="async" class="size-full wp-image-58162 alignnone" src="https://www.tooltester.com/wp-content/uploads/2019/12/Multilingual-site.png" alt="Multilingual online shops" width="600" height="230" srcset="https://www.tooltester.com/wp-content/uploads/2019/12/Multilingual-site.png 600w, https://www.tooltester.com/wp-content/uploads/2019/12/Multilingual-site-300x115.png 300w" sizes="auto, (max-width: 600px) 100vw, 600px" /></p> <p>You’d think that these days creating a multilingual online store would be as easy as creating a monolingual one. Truth to be told, launching an ecommerce project in several languages is not that straightforward.</p> <p>To date, platforms like BigCommerce, Squarespace or Weebly <strong>haven’t found a reliable way to solve this</strong>. There are indeed multilingual apps you can use, but they are either expensive (e.g. <a href="https://www.tooltester.com/en/reviews/shopify/">Shopify</a>) or not great (e.g. for SEO).</p> <p>Therefore, if you need your online store translated into several languages, you should <strong>look into advanced ecommerce platforms like WooCommerce or Magento</strong>. You may still need to add extensions (e.g. Polylang or WPML for WooCommerce), to give multilingual capabilities to your online store.</p> <h3 id="h.hr7vegglg0mw" style="text-align: left;">Selling services online</h3> <p>Have you ever tried to sell services with a tool that doesn’t have the right capabilities? I have, and it’s not fun, as the whole user experience is just wrong. For example, the confirmation emails make no sense at all and you end up getting masses of messages from confused customers.</p> <p>OK, if you want a solution that has the adequate software to sell services, you can check out <a href="https://www.tooltester.com/out/wix-onlinestore-overview" target="_blank" rel="noopener noreferrer">Wix</a> or <a href="https://www.tooltester.com/out/squarespace-ecommerce-overview" target="_blank" rel="noopener noreferrer">Squarespace</a> for smaller projects or <a href="https://www.tooltester.com/out/shopify-ecommerce-overview" target="_blank" rel="noopener noreferrer">Shopify</a> and <a href="https://www.tooltester.com/en/reviews/woocommerce/" target="_blank" rel="noopener noreferrer">WooCommerce</a> for larger ecommerce websites.</p> <p><img loading="lazy" decoding="async" width="720" height="402" class="wp-image-57549 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/11/wix-hotels-rooms.png" alt="wix hotels rooms" srcset="https://www.tooltester.com/wp-content/uploads/2019/11/wix-hotels-rooms.png 720w, https://www.tooltester.com/wp-content/uploads/2019/11/wix-hotels-rooms-300x168.png 300w" sizes="auto, (max-width: 720px) 100vw, 720px" /></p> <p style="text-align: center;"><em>Wix Hotels Booking System</em></p> <div class="info-box-text"></p> <p><strong>Note</strong>: Wix comes with many business-focused apps that are ready to help business owners sell online. For example, they have solutions for <a href="https://www.tooltester.com/en/wix-restaurant-website/" target="_blank" rel="noopener noreferrer">Restaurants</a>, <a href="https://www.tooltester.com/en/blog/wix-hotels/" target="_blank" rel="noopener noreferrer">Hotels</a>, <a href="https://www.tooltester.com/en/blog/best-website-builder-for-musicians/" target="_blank" rel="noopener noreferrer">Musicians</a>, <a href="https://www.tooltester.com/en/how-to-make-photography-website/" target="_blank" rel="noopener noreferrer">Photographers</a> and even have an <a href="https://www.tooltester.com/en/blog/wix-bookings/" target="_blank" rel="noopener noreferrer">integrated booking system</a>. It’s what makes them one of <a href="https://www.tooltester.com/en/best-website-builder-for-small-business/">the best website builders for small business</a> in general.</p> <p></div> <h3 id="h.yy89a95dp9sd" style="text-align: left;">Selling digital products</h3> <p>There are times where you won’t be selling a physical product. For instance, if you are a graphic designer or a photographer, you may be selling your best pictures or illustrations online as digital products, or perhaps you have an ebook that you’d like to start distributing.</p> <p>Pretty much all the tools in this post are equipped with features that allow you to <a href="https://www.tooltester.com/en/blog/sell-digital-downloads/" target="_blank" rel="noopener noreferrer">sell digital products</a>. The only ecommerce website builder that unfortunately won’t cut it is Jimdo.</p> <h3 id="h.cph51dqqpwn9" style="text-align: left;">Selling subscriptions online</h3> <p><img loading="lazy" decoding="async" class="size-full wp-image-58170 alignnone" src="https://www.tooltester.com/wp-content/uploads/2019/12/Selling-downloads.png" alt="Selling subscriptions" width="600" height="230" srcset="https://www.tooltester.com/wp-content/uploads/2019/12/Selling-downloads.png 600w, https://www.tooltester.com/wp-content/uploads/2019/12/Selling-downloads-300x115.png 300w" sizes="auto, (max-width: 600px) 100vw, 600px" /></p> <p>A couple of years ago, <strong>selling subscriptions</strong> or having <strong>recurring payments</strong> set up was a big pain. However, a couple of ecommerce platforms have recently taken a big leap and integrated systems so that their users can sell subscriptions.</p> <p>There are <strong>several extensions you can use for WooCommerce</strong> to achieve this – warning: technical knowledge may be needed. But if you are looking for a hassle-free solution to sell subscriptions, check out Wix (<a href="https://www.tooltester.com/en/reviews/wix-review/prices/" target="_blank" rel="noopener noreferrer">with the Business plans</a>) or Squarespace (<a href="https://www.tooltester.com/en/reviews/squarespace-review/pricing/" target="_blank" rel="noopener noreferrer">with the Advanced Commerce plans</a>).</p> <p>Surprisingly, the big players like Shopify and BigCommerce don’t have built-in systems for selling subscriptions, you’ll need one of the available apps for this, which may make your subscription more expensive.</p> <h3 id="h.8o5xs8xy7jfl" style="text-align: left;">Brick & Mortar Stores</h3> <p>Finally, if you are looking to <strong>combine an online store with a physical shop</strong>, there are a couple of options to consider.</p> <p>There are some <strong>plugins available for CMSs</strong> like Magento and WooCommerce so you can process sales in-person (e.g. WooCommerce POS). However, they aren’t super popular and you still need to get hardware (e.g. a card reader) to use them.</p> <p><strong>Shopify, Squarespace and Volusion offer a POS system</strong> you can use to process sales face-to-face. The advantage of Shopify is that you can also get the hardware (card readers, barcode scanners or cash drawers) from them.</p> <div class="info-box-text"></p> <p><strong>Note</strong>: Be aware that these POS solutions aren’t always available in every country, so double check yours before you commit. US-based businesses won’t have any issues here.</p> <p></div> <h2 id="h.6qpiz9drv69s"><span class="ez-toc-section" id="What_can_an_ecommerce_solutions_do_for_you"></span>What can an ecommerce solutions do for you?<span class="ez-toc-section-end"></span></h2> <p>Back in the day, selling online wasn’t an easy journey, but these days online business platforms and ecommerce website builders make it (relatively) easy. For instance, <strong>you won’t need coding experience</strong> to manage your online store.</p> <p>But how do these platforms simplify your life as an online store owner? Here ares some benefits:</p> <ul> <li>Launch your ecommerce store in <a href="https://www.tooltester.com/en/blog/how-long-does-it-take-to-build-an-ecommerce-website/">just a few days</a> without programming knowledge</li> <li>Let them handle the updates and security issues*</li> <li>Process orders and payments online</li> <li>Easily manage the tax and shipping settings</li> <li>Support content creation (e.g. landing pages or blog posts)</li> <li>Marketing features available to increase conversions (e.g. gift cards or coupons)</li> <li>Robust reporting systems to track success and uncover issues</li> <li>Multi-channel sales integration (e.g. sell on eBay, Facebook, Amazon or via Google Shopping)</li> <li>Quickly import and export data (e.g. for products)</li> <li>SEO options customization</li> </ul> <p><em>* This only applies to solutions like Shopify, BigCommerce, Squarespace Weebly or Wix. Not for CMSs like Magento, WooCommerce and PrestaShop</em></p> <p>I am not saying that you won’t need to work hard to <a href="https://www.tooltester.com/en/start-online-stores/" target="_blank" rel="noopener noreferrer">create a successful online store</a>, but these tools will let you focus on selling more, as you’ll be free of tedious chores like uploading products to your store or updating plugins and extensions.</p> <h2 id="h.pvvy02hg4f0z"><span class="ez-toc-section" id="How_much_do_ecommerce_website_builders_cost"></span>How much do ecommerce website builders cost?<span class="ez-toc-section-end"></span></h2> <p>That’s an important question, as not everyone will have a big budget to spend on software. Let me tell you how much these ecommerce platforms will cost you:</p> <p><a href="https://www.tooltester.com/out/shopify-ecommerce-overview" target="_blank" rel="noopener noreferrer">Shopify</a>, <a href="https://www.tooltester.com/out/bigcommerce" target="_blank" rel="noopener noreferrer">BigCommerce</a> and Volusion prices <strong>start from about $29.95</strong> a month. If you need more advanced features (e.g. advanced reports with Shopify) you’ll have to upgrade to a higher plan at around $71 a month. Some things to consider are:</p> <ul> <li>Shopify charges extra-transaction fees if you don’t use <a href="https://www.tooltester.com/en/blog/shopify-payments/" target="_blank" rel="noopener noreferrer">their payment gateway</a></li> <li>BigCommerce has a <a href="https://www.tooltester.com/en/reviews/bigcommerce/bigcommerce-pricing/" target="_blank" rel="noopener noreferrer">limit on the sales you can process</a> with each plan; if you go over you’ll be forced to upgrade</li> <li>Volusion will limit the products you can sell with each plan. They also have a yearly threshold sales limit.</li> </ul> <p><img loading="lazy" decoding="async" width="700" height="453" class="wp-image-57453 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/11/woocommerce-extensions.png" alt="woocommerce extensions" srcset="https://www.tooltester.com/wp-content/uploads/2019/11/woocommerce-extensions.png 700w, https://www.tooltester.com/wp-content/uploads/2019/11/woocommerce-extensions-300x194.png 300w, https://www.tooltester.com/wp-content/uploads/2019/11/woocommerce-extensions-278x180.png 278w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p> <p>On paper, CMSs like <strong>Magento, WooCommerce and PrestaShop</strong> are free, as they are open-source solutions. However, you will need to <a href="https://www.tooltester.com/en/cheap-web-hosting/" target="_blank" rel="noopener noreferrer">get a </a><a href="https://www.tooltester.com/en/cheap-web-hosting/" target="_blank" rel="noopener noreferrer">hosting service</a> (a decent one will start at $20 a month), and any extras you may require such as templates or plugins.</p> <p>On top of that, if you don’t have programming experience and <a href="https://www.tooltester.com/en/find-web-designers/">need a developer</a>, it can get expensive, as they charge by the hour (e.g. from $30 to $100).</p> <p>Tools like <a href="https://www.tooltester.com/out/wix-onlinestore-overview" target="_blank" rel="noopener noreferrer">Wix</a>, <a href="https://www.tooltester.com/out/weebly-ecommerce-overview" target="_blank" rel="noopener noreferrer">Weebly</a> and <a href="https://www.tooltester.com/out/squarespace-ecommerce-overview" target="_blank" rel="noopener noreferrer">Squarespace</a> will let you create your online store a bit cheaper: $23, $25 and $18 a month respectively. However, be aware that Squarespace will charge you extra transaction fees (3%) on its lower plans.</p> <p><a href="https://www.tooltester.com/out/jimdo-ecommerce-overview" target="_blank" rel="noopener noreferrer">Jimdo</a><strong> is by far the cheapest</strong> way to start your online store; you can have up to 50 pages for $15 a month. If you need more pages or storage, you can always upgrade.</p> <p>Finally, if you <strong>already have a website</strong>, <a href="https://www.tooltester.com/out/ecwid-cta" target="_blank" rel="noopener noreferrer">Ecwid</a> is the <strong>cheapest option,</strong> starting at $15 a month for a functional online store where you can sell up to 100 products. Like Jimdo, they have a free plan with certain limitations (e.g. only 10 products).</p> <div class="table-scroll-container"> <table class="tablepress"> <thead> <tr> <th>Provider</th> <th>Plans</th> <th>Staff accounts</th> <th>Allowed products</th> <th>Other</th> </tr> </thead> <tbody> <tr> <td><a href="https://www.tooltester.com/out/shopify-ecommerce-overview" target="_blank" rel="noopener">Shopify</a></td> <td> <p style="text-align: center;">$29/month</p> <p style="text-align: center;">$79/month</p> <p style="text-align: center;">$299 /month</p> </td> <td> <p style="text-align: center;">2</p> <p style="text-align: center;">5</p> <p style="text-align: center;">15</p> </td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">If you don’t use their gateway processor, extra-transaction fees are charged (2%, 1% & 0,5%)</td> </tr> <tr> <td><a href="https://www.tooltester.com/out/bigcommerce" target="_blank" rel="noopener">BigCommerce</a></td> <td> <p style="text-align: center;">$29.95/month</p> <p style="text-align: center;">$71.95/month</p> <p style="text-align: center;">$269.96/month</p> </td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">Upgrade needed if you go over the yearly sales thresholds ($50K, $150K or $450K)</td> </tr> <tr> <td><a href="https://www.tooltester.com/out/volusion-ecommerce-overview" target="_blank" rel="noopener">Volusion</a></td> <td> <p style="text-align: center;">$29/month</p> <p style="text-align: center;">$79/month</p> <p style="text-align: center;">$299/month</p> </td> <td> <p style="text-align: center;">1</p> <p style="text-align: center;">5</p> <p style="text-align: center;">15</p> </td> <td> <p style="text-align: center;">100</p> <p style="text-align: center;">5.000</p> <p style="text-align: center;">Unlimited</p> </td> <td style="text-align: center;">Upgrade needed if you go over the yearly sales thresholds ($50K, $100K or $500K)</td> </tr> <tr> <td>WooCommerce, Magento & <a href="https://www.tooltester.com/out/prestashop" target="_blank" rel="noopener">PrestaShop</a></td> <td style="text-align: center;">From $20 a month for hosting</td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">Plugins, themes and developer fees may apply</td> </tr> <tr> <td><a href="https://www.tooltester.com/out/squarespace-ecommerce-overview" target="_blank" rel="noopener">Squarespace</a></td> <td> <p style="text-align: center;">$23/month</p> <p style="text-align: center;">$39/month</p> <p style="text-align: center;">$99/month</p> </td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">Extra 3% transaction fee with the Business plan</td> </tr> <tr> <td><a href="https://www.tooltester.com/out/weebly-ecommerce-overview" target="_blank" rel="noopener">Weebly</a></td> <td> <p style="text-align: center;">$12/month</p> <p style="text-align: center;">$26/month</p> <p style="text-align: center;">$26/month</p> </td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">Useful ecommerce functionality only available for Business tiers or higher</td> </tr> <tr> <td><a href="https://www.tooltester.com/out/wix-onlinestore-overview" target="_blank" rel="noopener">Wix</a></td> <td> <p style="text-align: center;">$29/month</p> <p style="text-align: center;">$36/month</p> <p style="text-align: center;">$159/month</p> </td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">Unlimited</td> <td> <p style="text-align: center;">20 GB storage</p> <p style="text-align: center;">35 GB storage</p> <p style="text-align: center;">50 GB storage</p> </td> </tr> <tr> <td><a href="https://www.tooltester.com/out/jimdo-ecommerce-overview" target="_blank" rel="noopener">Jimdo</a></td> <td> <p style="text-align: center;">$15/month</p> <p style="text-align: center;">$19/month</p> <p style="text-align: center;">$39/month</p> </td> <td style="text-align: center;">1</td> <td style="text-align: center;">Unlimited</td> <td> <p style="text-align: center;">10 GB storage</p> <p style="text-align: center;">15 GB storage</p> <p style="text-align: center;">Unlimited</p> </td> </tr> <tr> <td><a href="https://www.tooltester.com/out/ecwid-cta" target="_blank" rel="noopener">Ecwid</a> *</td> <td> <p style="text-align: center;">$15/month</p> <p style="text-align: center;">$35/month</p> <p style="text-align: center;">$99/month</p> </td> <td> <p style="text-align: center;">1</p> <p style="text-align: center;">2</p> <p style="text-align: center;">Unlimited</p> </td> <td> <p style="text-align: center;">100</p> <p style="text-align: center;">2.500</p> <p style="text-align: center;">Unlimited</p> </td> <td> <p style="text-align: center;">Max. 100MB/file</p> <p style="text-align: center;">Max. 1GB/file</p> <p style="text-align: center;">Max. 10GB/file</p> </td> </tr> </tbody> </table> </div> <p style="text-align: left;"><em>* Note that Ecwid offers basic free online stores (e.g. limited functionality and </em><em>products).</em></p> <h2><span class="ez-toc-section" id="How_to_choose_an_ecommerce_website_builder"></span>How to choose an ecommerce website builder<span class="ez-toc-section-end"></span></h2> <p>Before choosing the ecommerce platform for your project, there are a bunch of factors you should take into account in order to make sure you go with the solution that best fits your needs.</p> <p>Check out the next video for an ecommerce introduction, and which features you should consider:</p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="CkIqSGla5UY"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="An introduction to ecommerce: what to know before launching your online store!" src="https://img.youtube.com/vi/CkIqSGla5UY/0.jpg"></div> </div> </div> <h3>Provider Hosted vs Self-Hosted Platforms</h3> <p>The first decision to make is whether you want to use a platform that includes integrated web hosting (prioritising ease) or whether you’d prefer to keep the platform and the hosting separate (prioritising control).</p> <h4><strong>Provider Hosted Platforms</strong></h4> <p>Also known as online shop builders (e.g. <a href="https://www.tooltester.com/en/reviews/shopify/" target="_blank" rel="noopener noreferrer">Shopify</a>, <a href="https://www.tooltester.com/en/reviews/bigcommerce/" target="_blank" rel="noopener noreferrer">BigCommerce</a> or <a href="https://www.tooltester.com/en/reviews/weebly-review/online-store/" target="_blank" rel="noopener noreferrer">Weebly</a>), these are SaaS products that have <strong>monthly or annual fees</strong>. All these platforms are <strong>hosted by the provider</strong> and store owners don’t have to worry about updates, security issues or finding a hosting service.</p> <p><img loading="lazy" decoding="async" width="700" height="453" class="aligncenter wp-image-57557" src="https://www.tooltester.com/wp-content/uploads/2019/11/squarespace-is-a-hosted-ecommerce-platform.png" alt="squarespace is a hosted ecommerce platform" srcset="https://www.tooltester.com/wp-content/uploads/2019/11/squarespace-is-a-hosted-ecommerce-platform.png 700w, https://www.tooltester.com/wp-content/uploads/2019/11/squarespace-is-a-hosted-ecommerce-platform-300x194.png 300w, https://www.tooltester.com/wp-content/uploads/2019/11/squarespace-is-a-hosted-ecommerce-platform-278x180.png 278w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p> <p>Hosted solutions are the <strong>fastest and easiest way to create an online store</strong>, but you may lose some flexibility. Even though store builders can be very flexible and some allow code customization, there’s always a limit on the things you can change (e.g. your server setup).</p> <h4>Self-Hosted Platforms</h4> <p>These are generally open-source CMS (Content Management Systems) that require store owners to <strong>find their own hosting service</strong>. Normally, <strong>there isn’t any fee</strong> involved to use the CMS, but webmasters are in charge of updates and security.</p> <p><img loading="lazy" decoding="async" width="700" height="378" class="aligncenter wp-image-57597" src="https://www.tooltester.com/wp-content/uploads/2019/11/woocommerce-self-hosted-ecommerce-solution.png" alt="woocommerce self hosted ecommerce solution" srcset="https://www.tooltester.com/wp-content/uploads/2019/11/woocommerce-self-hosted-ecommerce-solution.png 700w, https://www.tooltester.com/wp-content/uploads/2019/11/woocommerce-self-hosted-ecommerce-solution-300x162.png 300w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p> <p>Since you have access to the application’s source code, <strong>everything is doable</strong>, provided you have coding knowledge. These self-hosted ecommerce platforms can be challenging for beginners as they are usually more complex. If you don’t have the necessary technical experience, you may need to involve a <strong>professional developer,</strong> and they aren’t cheap.</p> <p><strong>Note</strong>: Be aware that nowadays several provider hosted services like <a href="https://www.tooltester.com/out/shopify-ecommerce-overview" target="_blank" rel="noopener noreferrer">Shopify</a> or <a href="https://www.tooltester.com/out/ecwid-cta" target="_blank" rel="noopener noreferrer">Ecwid</a> can also be used with WordPress – you could think of this as a hybrid approach. The advantage is that you’ll have <strong>more control over your hosting settings.</strong> However it may be <strong>confusing to use two systems</strong> to maintain your online store.</p> <h3>Usability</h3> <p>You need a ecommerce website builder that <strong>matches your technical skills</strong> and needs. It doesn’t make sense to go for an advanced CMS like Magento or WooCommerce if you aren’t (a bit) tech-savvy.</p> <p>And the same applies the other way around; don’t go for a (too) simple and easy-to-use ecommerce platform like Jimdo, when you intend to create a complex ecommerce website (e.g. with multilingual features).</p> <p><img loading="lazy" decoding="async" width="951" height="675" class="aligncenter wp-image-57605" src="https://www.tooltester.com/wp-content/uploads/2019/11/Product-Settings-Shopify-ease-of-use.jpg" alt="Product Settings Shopify ease of use" srcset="https://www.tooltester.com/wp-content/uploads/2019/11/Product-Settings-Shopify-ease-of-use.jpg 951w, https://www.tooltester.com/wp-content/uploads/2019/11/Product-Settings-Shopify-ease-of-use-300x213.jpg 300w, https://www.tooltester.com/wp-content/uploads/2019/11/Product-Settings-Shopify-ease-of-use-768x545.jpg 768w, https://www.tooltester.com/wp-content/uploads/2019/11/Product-Settings-Shopify-ease-of-use-254x180.jpg 254w" sizes="auto, (max-width: 951px) 100vw, 951px" /></p> <p><em>Shopify makes it easy to edit product details</em></p> <p>In my opinion, the <strong>easiest tools to use</strong> to create an ecommerce website are: <a href="https://www.tooltester.com/out/wix-onlinestore-overview" target="_blank" rel="noopener noreferrer">Wix</a>, <a href="https://www.tooltester.com/out/weebly-ecommerce-overview" target="_blank" rel="noopener noreferrer">Weebly</a>, <a href="https://www.tooltester.com/out/squarespace-ecommerce-overview" target="_blank" rel="noopener noreferrer">Squarespace</a> and <a href="https://www.tooltester.com/out/jimdo-ecommerce-overview" target="_blank" rel="noopener noreferrer">Jimdo</a>. But they are also a bit more limited in terms of ecommerce features – especially Jimdo.</p> <p><a href="https://www.tooltester.com/out/shopify-ecommerce-overview" target="_blank" rel="noopener noreferrer">Shopify</a> (and <a href="https://www.tooltester.com/out/bigcommerce" target="_blank" rel="noopener noreferrer">BigCommerce</a> to a certain extent) are a happy medium. They are <strong>reasonably easy to use,</strong> but at the same time allow you to scale your online store as they provide pretty much <strong>any ecommerce feature you need</strong>.</p> <p>On the other hand, open-source content management systems like WordPress, PrestaShop or Magento <strong>will let you create anything you can think of</strong>, but often you’ll need programming knowledge even, at times, for simple updates.</p> <h3>Templates & Design</h3> <p>Would you buy a shirt, or anything else, from a brick and mortar shop that wasn’t clean, didn’t have the products nicely displayed and had a 30-minute queue to pay?</p> <p>If you are anything like me, <strong>no way</strong>.</p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-69310" src="https://www.tooltester.com/wp-content/uploads/2020/08/bad-ecommerce-example.png" alt="bad ecommerce example" width="700" height="529" srcset="https://www.tooltester.com/wp-content/uploads/2020/08/bad-ecommerce-example.png 700w, https://www.tooltester.com/wp-content/uploads/2020/08/bad-ecommerce-example-300x227.png 300w, https://www.tooltester.com/wp-content/uploads/2020/08/bad-ecommerce-example-238x180.png 238w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p> <p>What do you think about this website design? Maybe they are successful, but I wouldn’t want my ecommerce to look like it – no offense meant.</p> <p>Online stores are the same; you should use neat designs and a good structure to favor user experience and conversions. Things that you should be looking for are:</p> <ul> <li>Enough (ecommerce-focused) template options to choose from</li> <li>All templates should be mobile-friendly so they look good on any screen</li> <li>Obviously, the designs should look good and ideally be A/B tested for conversions</li> <li>You’ll need a system that allows you to customize your styles and designs</li> </ul> <p>In my opinion, Wix and Squarespace offer the best designs <strong>for smaller projects</strong>, plus they’re all free. Without a doubt, design-wise, Wix is the <a href="https://www.tooltester.com/en/blog/wix-templates/" target="_blank" rel="noopener noreferrer">most flexible site builder</a> out there. But if you are looking for a <strong>fully-focused ecommerce solution</strong>, <a href="https://www.tooltester.com/en/blog/free-shopify-themes/" target="_blank" rel="noopener noreferrer">Shopify’s designs</a> look (to me) a bit more modern and they provide you with a decent range of free templates.</p> <h3>Ecommerce features</h3> <p>All the platforms mentioned in this post (even Jimdo), come with the basic ecommerce features you’ll need. For example, a system that processes the orders, tax and shipping management options and promotional features like gift cards or discount codes.</p> <p><img loading="lazy" decoding="async" width="700" height="214" class="aligncenter wp-image-57661" src="https://www.tooltester.com/wp-content/uploads/2019/11/bigcommerce-ecommerce-features.jpg" alt="bigcommerce ecommerce features" srcset="https://www.tooltester.com/wp-content/uploads/2019/11/bigcommerce-ecommerce-features.jpg 700w, https://www.tooltester.com/wp-content/uploads/2019/11/bigcommerce-ecommerce-features-300x92.jpg 300w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p> <p><em>BigCommerce processing orders</em></p> <p>However, some tools offer more than others, so make sure you consider what you need before committing to an ecommerce platform.</p> <p>I would say that, or course, <strong>WooCommerce has the broadest range of features available</strong>. Ecommerce website builders like Shopify or BigCommerce also provide an excellent variety, but sometimes they are only available with the higher plans.</p> <h3>Additional sales channels</h3> <p>Selling through your online store is great, but for many ecommerce projects, having the option to <strong>sell using other channels</strong> would be even better. For example, you may want to be able to sell on Facebook or Instagram (e.g. if you sell flashy phone cases), integrate your online store with <a href="https://www.tooltester.com/en/blog/shopify-vs-amazon/" target="_blank" rel="noopener noreferrer">Amazon</a> or even start a dropshipping business.</p> <p><img loading="lazy" decoding="async" width="700" height="498" class="aligncenter wp-image-57613" src="https://www.tooltester.com/wp-content/uploads/2019/11/shopify-sales-channels.png" alt="shopify sales channels" srcset="https://www.tooltester.com/wp-content/uploads/2019/11/shopify-sales-channels.png 700w, https://www.tooltester.com/wp-content/uploads/2019/11/shopify-sales-channels-300x213.png 300w, https://www.tooltester.com/wp-content/uploads/2019/11/shopify-sales-channels-253x180.png 253w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p> <p>If a multi-channel ecommerce business is your goal, I would suggest you check out <strong>Shopify,</strong> as it allows to sell on eBay, Amazon, Facebook or Instagram. On top of that, they have their own dropshipping app and will enable you to sell in-person with their Shopify POS.</p> <p>Most of these integrations are also possible with other providers (e.g. <a href="https://www.tooltester.com/en/blog/woocommerce-vs-bigcommerce/">BigCommerce or WooCommerce</a>), but <a href="https://www.tooltester.com/out/shopify-ecommerce-overview" target="_blank" rel="noopener noreferrer">Shopify</a> offers a more all-round experience.</p> <h3>Apps and extensions</h3> <p>These ecommerce platforms are already really impressive, but what blows my mind is that by <strong>adding extensions</strong> (e.g. plugins or apps) you can <strong>add more features</strong> and optimize your online store.</p> <p>For example, by using Yoast SEO for WordPress you can super-charge your store’s SEO, as it unleashes new options to optimize your pages (e.g. XML sitemaps).</p> <p><img loading="lazy" decoding="async" width="700" height="464" class="aligncenter wp-image-57509" src="https://www.tooltester.com/wp-content/uploads/2019/11/wix-app-market.png" alt="wix app market" srcset="https://www.tooltester.com/wp-content/uploads/2019/11/wix-app-market.png 700w, https://www.tooltester.com/wp-content/uploads/2019/11/wix-app-market-300x199.png 300w, https://www.tooltester.com/wp-content/uploads/2019/11/wix-app-market-272x180.png 272w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p> <p><strong>WordPress</strong> (and WooCommerce) have the <strong>largest community,</strong> and the number of available plugins is breathtaking. After WordPress, I would say that Shopify and Wix offer the largest extension repository.</p> <h3>SEO Options</h3> <p>If I’ve learned one thing working at Tooltester over the last few years : <strong>you guys love SEO</strong> –as do I!</p> <p><img loading="lazy" decoding="async" width="700" height="445" class="aligncenter wp-image-57469" src="https://www.tooltester.com/wp-content/uploads/2019/11/bigcommerce-seo-options.png" alt="bigcommerce seo options" srcset="https://www.tooltester.com/wp-content/uploads/2019/11/bigcommerce-seo-options.png 700w, https://www.tooltester.com/wp-content/uploads/2019/11/bigcommerce-seo-options-300x191.png 300w, https://www.tooltester.com/wp-content/uploads/2019/11/bigcommerce-seo-options-283x180.png 283w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p> <p>You’d be surprised by the amount of SEO-related questions my colleagues and I receive, and more often than not, these are related to how each platform’s SEO features compare. Of course, every store owner wants to nail their SEO strategy in order to <strong>attract organic sales</strong> with ‘free’ traffic.</p> <p>Let me start by saying that, most of the time, when a store isn’t performing well due to SEO, it’s usually because of optimization issues like missing title tags, broken links or weak backlink profiles.</p> <p>Having said that, some ecommerce platforms offer a bit extra in the way of SEO features. The clear winner here is WooCommerce. However, platforms like Shopify, BigCommerce, Weebly, Wix and Squarespace get many things right and there are examples of SEO <a href="https://www.tooltester.com/en/blog/shopify-examples/" target="_blank" rel="noopener noreferrer">successful stores</a>.</p> <p>But since WooCommerce works on top of WordPress, you can <strong>customize virtually any SEO option</strong> you wish – this comes in handy for very competitive niches.</p> <p>But hey!…</p> <p>Remember that speed is crucial for SEO, so make sure you <strong>get a decent hosting provider</strong> like <a href="https://www.tooltester.com/en/hosting/dreamhost-reviews/" target="_blank" rel="noopener noreferrer">DreamHost</a> or <a href="https://www.tooltester.com/en/hosting/siteground-reviews/" target="_blank" rel="noopener noreferrer">SiteGround</a> if you set up your online store with WooCommerce or similar CMSs.</p> <h3>Customer support</h3> <p>Sure, most ecommerce platforms have a knowledge base packed with tutorials you can check. But when <strong>you get stuck,</strong> having a customer support agent to help you can be a life-saver – or at least save you a ton of time and money.</p> <p>Personally, I like it when they provide live chat support, though you might prefer email or phone support.</p> <p>In our experience, <a href="https://www.tooltester.com/out/shopify-ecommerce-overview" target="_blank" rel="noopener noreferrer">Shopify</a> and <a href="https://www.tooltester.com/out/jimdo-ecommerce-overview" target="_blank" rel="noopener noreferrer">Jimdo</a> have superb customer care. In our tests, they were quick to answer and the quality of those answers was good. Find out <a href="https://www.tooltester.com/en/blog/website-builder-support/" target="_blank" rel="noopener noreferrer">how we evaluated their support</a>.</p> <p><img loading="lazy" decoding="async" width="700" height="549" class="aligncenter wp-image-57565" src="https://www.tooltester.com/wp-content/uploads/2019/11/wordpress-support-forums.png" alt="wordpress support forums" srcset="https://www.tooltester.com/wp-content/uploads/2019/11/wordpress-support-forums.png 700w, https://www.tooltester.com/wp-content/uploads/2019/11/wordpress-support-forums-300x235.png 300w, https://www.tooltester.com/wp-content/uploads/2019/11/wordpress-support-forums-230x180.png 230w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p> <p>Be aware that open-source apps like WordPress or PrestaShop <strong>don’t provide personalized support</strong>. If you encounter any issue, be ready to browse the community forums to (hopefully) find a fix for your problem. You can always hire a professional developer, but <strong>you’ll need a budget</strong> for this.</p> <h3>Performance</h3> <p>Since mobile connectivity exploded in the early 2000s, website owners, users and search engines (like Google) have been <strong>obsessed with performance</strong> – everyone wants <a href="https://www.tooltester.com/en/blog/website-loading-time-statistics/">sites that load fast</a>.</p> <p>Yes, you can have the swankiest looking online store and a bad-ass conversion funnel implemented, but if your online shop is (too) slow, you are doomed; you’ll see <a href="http://blog.conversionconference.com/case-study-how-making-pages-2-seconds-faster-boosted-conversions-by-66/" target="_blank" rel="noopener noreferrer">conversions drop</a> and search engines will <a href="https://neilpatel.com/blog/does-speed-impact-rankings/" target="_blank" rel="noopener noreferrer">punish your rankings</a>.</p> <p>But no worries, I have your back. You don’t need to go and test every platform out there to see which ones are fast and which are not, because we’ve done that for you! We <a href="https://www.tooltester.com/en/blog/website-speed-experiment/" target="_blank" rel="noopener noreferrer">checked over 4,000 websites</a> to find the best-performing platforms – here are the results:</p> <div class="info-box-text"></p> <p><strong>Speed results summary</strong></p> <p>We found out that Jimdo, Volusion, BigCommerce, Webnode, Weebly, Squarespace and Shopify performed OK – desktop sites loaded under 3 seconds.</p> <p>We weren’t 100% satisfied with the speed of Wix, WordPress and WooCommerce, as sites, on average, needed more than 3 seconds to load on desktop devices.</p> <p></div> <p>Let’s <strong>not forget about uptime</strong> though, as it is equally important. You don’t want an online store that’s down all the time because your provider is incapable of offering stable servers – you will make ZERO sales if your website doesn’t work.</p> <p><img loading="lazy" decoding="async" width="650" height="343" class="aligncenter wp-image-57541" src="https://www.tooltester.com/wp-content/uploads/2019/11/shopify-uptime-response-time.png" alt="shopify uptime response time" srcset="https://www.tooltester.com/wp-content/uploads/2019/11/shopify-uptime-response-time.png 650w, https://www.tooltester.com/wp-content/uploads/2019/11/shopify-uptime-response-time-300x158.png 300w" sizes="auto, (max-width: 650px) 100vw, 650px" /></p> <p><em>Shopify uptime is greater than 99.95%</em></p> <p>As you can imagine, search engines like Google and Bing <a href="https://backlinko.com/google-ranking-factors" target="_blank" rel="noopener noreferrer">don’t like websites with long and continuous downtime periods</a> either; they’ll just think your website has vanished from the internet or won’t trust it.</p> <p>We tested many shop builders’ uptime, so we can tell you which ones are the most reliable. I am happy to report that during the last 12 months every ecommerce builder in this article managed to achieve <strong>at least an uptime of 99.95%</strong>.</p> <div class="info-box-text"></p> <p><strong>Note</strong>: For ecommerce platforms like Magento, PrestaShop and WordPress you’ll need to find your own hosting service. It’s important that you choose a reliable one that gives your website a decent load time and has an uptime of over 99.95%. Check out <a href="https://www.tooltester.com/en/blog/reliable-fastest-web-host/" rel="noopener noreferrer">our latest hosting speed and uptime tests</a> for a clearer picture of their performance. If you ask me, I’d recommend <a href="https://www.tooltester.com/out/siteground-cheap-hosting" target="_blank" rel="noopener noreferrer">SiteGround</a> and <a href="https://www.tooltester.com/out/kinsta">Kinsta</a> for ecommerce websites.</p> <p></div> <h2><span class="ez-toc-section" id="Final_thoughts_on_the_best_ecommerce_website_builders"></span>Final thoughts on the best ecommerce website builders<span class="ez-toc-section-end"></span></h2> <p>As we’ve seen, there are <strong>many viable platforms</strong> to create an online store with, however, not all of them are right for everyone. Factors like your technical experience, project size or budget should influence your choice.</p> <p>As I see it, we can categorize most tools into 3 groups:</p> <h3>1. Simple, easy to use ecommerce site builders</h3> <p>Platforms like <a href="https://www.tooltester.com/out/wix-onlinestore-overview" target="_blank" rel="noopener noreferrer">Wix</a>, <a href="https://www.tooltester.com/out/squarespace-ecommerce-overview" target="_blank" rel="noopener noreferrer">Squarespace</a> or <a href="https://www.tooltester.com/out/weebly-ecommerce-overview" target="_blank" rel="noopener noreferrer">Weebly</a> fall into this group.</p> <p>In my opinion, these are <strong>suitable for (smaller) projects that will have an online store attached</strong>. For example, you are planning to promote yourself as a photographer but you’d also like to sell your work online.</p> <h3>2. Online business-focused ecommerce platforms</h3> <p>Platforms like <a href="https://www.tooltester.com/out/shopify-ecommerce-overview" target="_blank" rel="noopener noreferrer">Shopify</a> and <a href="https://www.tooltester.com/out/bigcommerce" target="_blank" rel="noopener noreferrer">BigCommerce</a> fall into this group.</p> <p>These are suitable for small projects too, but they also scale well and can accommodate huge ecommerce sites. You’ll need a budget, as their starting plans are higher than regular website builders’.</p> <h3>3. Open-source solutions</h3> <p>Platforms such as WooCommerce, OpenCart and Magento fall into this group.</p> <p>These are a good fit for large projects that have unique customization needs. Being able to choose the hosting provider (e.g. <a href="https://www.tooltester.com/out/siteground" target="_blank" rel="noopener noreferrer">SiteGround</a> or <a href="https://www.tooltester.com/out/dreamhost" target="_blank" rel="noopener noreferrer">DreamHost</a>) may be an advantage for some, even if it requires more work and technical knowledge.</p> <p>Well, I hope you now have a clearer idea of what ecommerce solution you should choose for your online store. However, if you have any questions about this, leave a comment and I’ll try to help you.</p> <section id="faq" class="accordion u-mb0 block"> <h2>FAQs</h2> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-1" id="what-is-an-ecommerce-platform"> <h3 class="accordion__title">What is an ecommerce platform?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-1" role="region" aria-labelledby="what-is-an-ecommerce-platform"> <p>An ecommerce platform is a <strong>software environment </strong>that allows business owners to sell their products and services online.</p> <p>All of them will let you create an ecommerce website, but you don’t necessarily need your own website to sell online. For instance, you could sell online using your social media channels, through <a href="https://www.emailtooltester.com/en/email-marketing-services/" target="_blank" rel="noopener noreferrer">email marketing</a>, or by integrating your products with marketplaces like Etsy, Amazon or eBay.</p> <p><img decoding="async" class="aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/11/shopify-sales-funnel-ecommerce-platform.png" alt="shopify sales funnel ecommerce platform" /></p> <h3></h3> <p> </p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-2" id="what-is-an-ecommerce-website-builder"> <h3 class="accordion__title">What is an ecommerce website builder?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-2" role="region" aria-labelledby="what-is-an-ecommerce-website-builder"> <p>An ecommerce website builder is a tool within an ecommerce platform that allows you to actually make your own online store. These website builders generally offer simple drag and drop functionality, but you can sometimes get under the hood if you need to as well.</p> <p>The best ecommerce website builders are the ones that are able to meet your specific business requirements. So think carefully about what features you need, both today and moving forwards as your ecommerce business develops!</p> <h3></h3> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-3" id="what-are-the-best-free-ecommerce-website-builders"> <h3 class="accordion__title">What are the best free ecommerce website builders?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-3" role="region" aria-labelledby="what-are-the-best-free-ecommerce-website-builders"> <p>These are our three favourite free ecommerce site builders:</p> <ol> <li><a href="https://www.tooltester.com/out/webstarts" target="_blank" rel="nofollow noopener">Webstarts</a>: free for up to 10 products, includes credit card payments and Paypal.</li> <li><a href="https://www.tooltester.com/out/jimdo-ecommerce-free-website-builders" target="_blank" rel="nofollow noopener">Jimdo</a>: no charge for up to 5 product: includes Paypal only.</li> <li><a href="https://www.tooltester.com/out/mozello" target="_blank" rel="nofollow noopener">Mozello</a>: free for up to 10 items: payments via Paypal and offline methods. Has less features than the other two.</li> </ol> <p>If you’ve already got a website but only need ecommerce as an add-on we recommend Ecwid. The limit here is 10 products too but it’s a more advanced solution overall. Please check out our full article where we review the <a href="https://www.tooltester.com/en/blog/best-free-ecommerce-website-builder/">best free ecommerce website builders</a>.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-4" id="are-there-any-online-stores-that-comply-with-eu-regulations"> <h3 class="accordion__title">Are there any online stores that comply with EU regulations?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-4" role="region" aria-labelledby="are-there-any-online-stores-that-comply-with-eu-regulations"> <p>From the providers listed here, only Jimdo fulfills the requirements for countries of the European Union out of the box.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-5" id="i-dont-see-the-online-shop-xyz-in-your-list-what-can-i-do"> <h3 class="accordion__title">I don’t see the online shop XYZ in your list? What can I do?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-5" role="region" aria-labelledby="i-dont-see-the-online-shop-xyz-in-your-list-what-can-i-do"> <p>Write to us! The market changes fast. We are always happy to receive insight on new products.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-6" id="is-etsy-an-ecommerce-website-builder"> <h3 class="accordion__title">Is Etsy an ecommerce website builder?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-6" role="region" aria-labelledby="is-etsy-an-ecommerce-website-builder"> <p>Etsy is an online marketplace where artisans, makers, and small business owners can sell handmade and vintage items. Etsy also provides Pattern by Etsy, a hosted website builder service for Etsy shop owners to create a standalone online presence with a customizable template, easy website building tools, and integrated hosting.</p> <p>However, we don’t include Pattern in this list as we find the features too limited. You can read more about <a href="https://www.tooltester.com/en/blog/etsy-websitebuilder-review/">Pattern by Etsy in our review</a>, and compare <a href="https://www.tooltester.com/en/blog/shopify-vs-etsy/">Etsy marketplace vs Shopify here</a>.</p> </div> </div> </section> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.tooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/CAI-250x300.png" alt="Cai Ellis" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/cai/">Cai Ellis</a> <span class="author-checkmark" data-tippy-content="<strong>Cai</strong><br>SEO Manager<br>Master in Design for Interactive Media (Middlesex University)<br>At Tooltester since 2021<br>11 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">SEO Manager</p> <p class="author-row__description">Hi! My name is Cai. Over the years, I've used countless hosting providers, built innumerable ecommerce stores and picked up a bit of SEO know-how too. If you've got questions about these or any related subjects, I'll be happy to help!</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/INKA-250x300.png" alt="Inka Wibowo" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/inka/">Inka Wibowo</a> <span class="author-checkmark" data-tippy-content="<strong>Inka</strong><br>Content Manager<br>BBus (Marketing), Griffith University<br>At Tooltester since 2018<br>54 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hi, I'm Inka! I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.</p> </div> </div> <a href="https://www.tooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>07 Sept 2023 - Wix pricing changes<br /> 31 Jan 2023 - Small additions<br /> 05 Jan 2023 - A couple of smaller price-related updates<br /> 15 Dec 2022 - Badge added </p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>THE BEHIND THE SCENES OF THIS BLOG</h3> <p><p>This article has been written and researched following a precise methodology.</p> </p> <a href="https://www.tooltester.com/en/tooltester-methodology/" class="btn"> Our methodology </a> </div> </div> </div> </div> <script type="application/ld+json">[{"@context":"http:\/\/schema.org\/","@type":"WPHeader","position":"1","headline":"Best Ecommerce Website Builder <span>12 Online Business Platforms Tested & Rated<\/span>"},{"@context":"http:\/\/schema.org","@type":"WPFooter","position":"3","cssSelector":"footer","@id":"#white-footer","copyrightHolder":"ToolTester Network","publisher":"ToolTester Network","copyrightYear":"2009","url":"https:\/\/www.tooltester.com\/en\/contact\/"},{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.tooltester.com#article","headline":"Best Ecommerce Website Builder 12 Online Business Platforms 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is an ecommerce platform?","acceptedAnswer":{"@type":"Answer","text":"An ecommerce platform is a\u00a0software environment that allows business owners to sell their products and services online.\nAll of them will let you create an ecommerce website, but you don\u2019t necessarily need your own website to sell online. For instance, you could sell online using your social media channels, through\u00a0email marketing, or by integrating your products with marketplaces like Etsy, Amazon or eBay.\n\n\n "}},{"@type":"Question","name":"What is an ecommerce website builder?","acceptedAnswer":{"@type":"Answer","text":"An ecommerce website builder is a tool within an ecommerce platform that allows you to actually make your own online store. These website builders generally offer simple drag and drop functionality, but you can sometimes get under the hood if you need to as well.\nThe best ecommerce website builders are the ones that are able to meet your specific business requirements. So think carefully about what features you need, both today and moving forwards as your ecommerce business develops!"}},{"@type":"Question","name":"What are the best free ecommerce website builders?","acceptedAnswer":{"@type":"Answer","text":"These are our three favourite free ecommerce site builders:\n\nWebstarts: free for up to 10 products, includes credit card payments and Paypal.\nJimdo: no charge for up to 5 product: includes Paypal only.\nMozello: free for up to 10 items: payments via Paypal and offline methods. Has less features than the other two.\n\nIf you\u2019ve already got a website but only need ecommerce as an add-on we recommend Ecwid. The limit here is 10 products too but it\u2019s a more advanced solution overall. Please check out our full article where we review the best free ecommerce website builders."}},{"@type":"Question","name":"Are there any online stores that comply with EU regulations?","acceptedAnswer":{"@type":"Answer","text":"From the providers listed here, only Jimdo fulfills the requirements for countries of the European Union out of the box."}},{"@type":"Question","name":"I don\u2019t see the online shop XYZ in your list? What can I do?","acceptedAnswer":{"@type":"Answer","text":"Write to us! The market changes fast. We are always happy to receive insight on new products."}},{"@type":"Question","name":"Is Etsy an ecommerce website builder?","acceptedAnswer":{"@type":"Answer","text":"Etsy is an online marketplace where artisans, makers, and small business owners can sell handmade and vintage items. Etsy also provides Pattern by Etsy, a hosted website builder service for Etsy shop owners to create a standalone online presence with a customizable template, easy website building tools, and integrated hosting.\nHowever, we don’t include Pattern in this list as we find the features too limited. You can read more about Pattern by Etsy in our review, and compare Etsy marketplace vs Shopify here."}}],"isPartOf":{"@id":"https:\/\/www.tooltester.com#article"}}]</script> </article> <section class="section-spacing-l u-bg-cream" id="reader-comments"> <div class="container container-width-xs"> <div class="wrapper" id="comments-page"> <div class="container-fluid"> <h2 class="u-mb">Comments</h2> <div id="disqus_thread"></div> <script> const disqusInstance = { post_url: "https://www.tooltester.com/en/best-ecommerce-website-builder/", post_id: "12647 http://websitett.wpengine.com/?page_id=12647/", page_title: "Best Ecommerce Website Builder <span>12 Online Business Platforms Tested & Rated</span>", init: function() { document.addEventListener('DOMContentLoaded', () => { this.addEvents(); }); }, addEvents: function() { this.loadDisqus(); }, loadDisqus: function() { this.disqus_observer = new IntersectionObserver((entries) => { if(entries[0].isIntersecting) { let post_url = this.post_url; let post_id = this.post_id; 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And while there are certainly a lot of strong points, Shopify s also got some weaknesses. We are going to look at their pricing options, themes, available payment providers, shipping options and much more. \n\nTable of contents:\n0:00 Intro\n0:38 Pricing\n1:16 Templates\n1:47 Shopify\u2019s Editor\n1:58 Adding products\n2:47 Payment Methods\n3:22 Shipping\n3:43 Taxes\n4:13 SEO\n4:49 App Store\n5:14 Other Channel Integrations\n5:43 Support\n6:01 Conclusion\n\nPlease also check out our Ecommerce Starter Guide: https:\/\/www.tooltester.com\/en\/start-online-stores\/?utm_source=youtube\n\nAnd if you have any questions about Shopify or other ecommerce store builders, please let us know in the comments below!","name":"Shopify Review: The Biggest Store Builder, but Also the Best for 2021?","uploadDate":"2020-02-17 15:11:10 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/HCcgkX6mOq4\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/HCcgkX6mOq4"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":2,"description":"You can try Bigcommerce here: http:\/\/www.tooltester.com\/out\/bigcommerce-youtube\nRead our detailed review about Bigcommerce here: http:\/\/www.tooltester.com\/en\/reviews\/bigcommerce\/.\n\nContents:\n0:00 Intro\n0:54 Dashboard\n1:06 Designs & Templates\n1:55 Checkout & Payment\n2:18 Shipping\n2:39 Taxes\n2:53 Products\n3:08 Orders\n3:58 Conclusion\n\nIf you have any further questions, please write a comment!","name":"Bigcommerce Review: Let s explore this online store builder","uploadDate":"2015-09-29 11:17:53 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/NIl6CQwAf6g\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/NIl6CQwAf6g"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":3,"description":"Find our fully detailed review here:\nhttp:\/\/www.tooltester.com\/en\/reviews\/woocommerce\/\n\nTo try WooCommerce, click here:\nhttp:\/\/www.tooltester.com\/out\/woocommerce-youtube\n\nIn this detailed review about WooCommerce we provide an overview of how WooCommerce works. Let s find out if WooCommerce makes selling online easy and if it is the right choice for your project!\n\nChapters:\n0:00 - Intro\n0:35 - Pricing\n0:55 - Dashboard\n1:41 - Add-ons\n2:10 - Products\n2:45 - SEO\n3:02 - Support\n3:26 - Pros and Cons\n4:35 - More about WooCommerce\n\nAnd if you have any comments or feedback for us, please leave a comment!","name":"WooCommerce Review: Best eCommerce plugin for WordPress?","uploadDate":"2015-12-14 15:59:58 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/2E9XkkNXd-s\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/2E9XkkNXd-s"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":4,"description":"Try Ecwid for free: https:\/\/www.tooltester.com\/out\/ecwid-youtube\n\nRead our detailed review: http:\/\/www.tooltester.com\/en\/reviews\/ecwid-review\/?utm_source=youtube\n\nIf you want to start selling products but already have a website, it doesn\u2019t make much sense to build a site from scratch. 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For more information please click here: http:\/\/www.tooltester.com\/en\/reviews\/jimdo-review\/\nTo try Jimdo s Online Store for free, click here:\nhttp:\/\/www.tooltester.com\/out\/jimdo-youtube\n\nContents:\n0:22 Jimdo store settings\n0:47 How to set sales tax for the U.S. (workaround)\n1:12 How your customers can use Paypal without having a Paypal account\n1:53 Inventory tracking\n2:15 Payment options\n2:28 Shipping costs\n3:56 Adding products\n5:23 Conclusion\n\nPlease feel free to add a comment if you have any further questions!","name":"Jimdo s Online Store - Our in depth review","uploadDate":"2012-09-13 16:35:24 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/al2wa76As_M\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/al2wa76As_M"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":10,"description":"Discover our In-Depth Guide to create your first online store:\nhttps:\/\/www.tooltester.com\/en\/start-online-stores?utm_source=youtube \n\n21 statistics about ecommerce in 2021: https:\/\/www.tooltester.com\/en\/blog\/ecommerce-statistics?utm_source=youtube \n\nYou\u2019d like to create an online store, but simply don\u2019t know where to start? Rescue is close.\nIn this video, we\u2019ll give you a brief introduction to ecommerce and present you the most suitable ecommerce tools for your sales scenario. Website builder, CMS or ecommerce plugin - which option is right for you? Let\u2019s go find out. \n\nTable of content: \n0:20 Ecommerce introduction\n0:52 Ecommerce global markets\n1:00 Marketplaces vs online stores\n2:05 Which ecommerce solution to choose?\n\nIf you have any question, just let us know in the comment section. We are here to help you find the best solution for your ecommerce business. \n\n#ecommerce #createonlinestore","name":"An introduction to ecommerce: what to know before launching your online store!","uploadDate":"2021-08-25 09:01:13 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/CkIqSGla5UY\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/CkIqSGla5UY"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":11,"description":"Try Shopify for free here:\nhttps:\/\/www.tooltester.com\/out\/shopify-youtube\nRead our complete Shopify review:\nhttps:\/\/www.tooltester.com\/en\/reviews\/shopify\/?utm_source=youtube\n\nShopify is the largest ecommerce store builder by far. And while there are certainly a lot of strong points, Shopify s also got some weaknesses. We are going to look at their pricing options, themes, available payment providers, shipping options and much more. \n\nTable of contents:\n0:00 Intro\n0:38 Pricing\n1:16 Templates\n1:47 Shopify\u2019s Editor\n1:58 Adding products\n2:47 Payment Methods\n3:22 Shipping\n3:43 Taxes\n4:13 SEO\n4:49 App Store\n5:14 Other Channel Integrations\n5:43 Support\n6:01 Conclusion\n\nPlease also check out our Ecommerce Starter Guide: https:\/\/www.tooltester.com\/en\/start-online-stores\/?utm_source=youtube\n\nAnd if you have any questions about Shopify or other ecommerce store builders, please let us know in the comments below!","name":"Shopify Review: The Biggest Store Builder, but Also the Best for 2021?","uploadDate":"2020-02-17 15:11:10 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/HCcgkX6mOq4\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/HCcgkX6mOq4"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":12,"description":"You can try Bigcommerce here: http:\/\/www.tooltester.com\/out\/bigcommerce-youtube\nRead our detailed review about Bigcommerce here: http:\/\/www.tooltester.com\/en\/reviews\/bigcommerce\/.\n\nContents:\n0:00 Intro\n0:54 Dashboard\n1:06 Designs & Templates\n1:55 Checkout & Payment\n2:18 Shipping\n2:39 Taxes\n2:53 Products\n3:08 Orders\n3:58 Conclusion\n\nIf you have any further questions, please write a comment!","name":"Bigcommerce Review: Let s explore this online store builder","uploadDate":"2015-09-29 11:17:53 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/NIl6CQwAf6g\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/NIl6CQwAf6g"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":13,"description":"Find our fully detailed review here:\nhttp:\/\/www.tooltester.com\/en\/reviews\/woocommerce\/\n\nTo try WooCommerce, click here:\nhttp:\/\/www.tooltester.com\/out\/woocommerce-youtube\n\nIn this detailed review about WooCommerce we provide an overview of how WooCommerce works. Let s find out if WooCommerce makes selling online easy and if it is the right choice for your project!\n\nChapters:\n0:00 - Intro\n0:35 - Pricing\n0:55 - Dashboard\n1:41 - Add-ons\n2:10 - Products\n2:45 - SEO\n3:02 - Support\n3:26 - Pros and Cons\n4:35 - More about WooCommerce\n\nAnd if you have any comments or feedback for us, please leave a comment!","name":"WooCommerce Review: Best eCommerce plugin for WordPress?","uploadDate":"2015-12-14 15:59:58 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/2E9XkkNXd-s\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/2E9XkkNXd-s"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":14,"description":"Try Ecwid for free: https:\/\/www.tooltester.com\/out\/ecwid-youtube\n\nRead our detailed review: http:\/\/www.tooltester.com\/en\/reviews\/ecwid-review\/?utm_source=youtube\n\nIf you want to start selling products but already have a website, it doesn\u2019t make much sense to build a site from scratch. Enter Ecwid - a plugin that slots into your existing website and adds an online store in minutes. \n\nBut can such a seemingly simple solution really be that powerful? And is it the best option for you? Find out in our Ecwid video review.\n\nContent: \n0:00 Intro \n0:41 Pricing\n1:20 Setup\n1:45 Backend\n2:45 Multilingual stores\n3:09 Payments, taxes and shipping\n3:43 Instant sites\n4:04 SEO\n4:25 Conclusion\n\nIf you have any more questions or want to leave some feedback, just drop us a comment! :)","name":"Ecwid Review - The Best Way to Start Selling On Your Site?","uploadDate":"2021-06-30 11:19:06 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/DK3tlzxvWNA\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/DK3tlzxvWNA"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":15,"description":"Try out Wix\u2019s Online Store here:\nhttp:\/\/www.tooltester.com\/out\/wix-store-youtube\nRead our full Wix e-commerce review here:\nhttps:\/\/www.tooltester.com\/en\/reviews\/wix-review\/ecommerce\/?utm_source=youtube\n\nAbout to start an online store? There are plenty of options and Wix is one of them. For a smaller ecommerce business it could be a great solution. Let me show you all the pros and cons of Wix Ecommerce and also how it compares to larger store builders such as Shopify and WooCommerce.\n\nContents of this Wix Ecommerce review:\n0:00 Intro\n0:24 Wix Pricing\n1:02 Templates and Designs\n1:21 The Editor\n2:02 Adding a product (also import \/ export)\n3:01 Payment options (Wix Payments, Paypal etc.)\n3:22 Tax options\n3:41 SEO options\n4:06 Support\n4:30 Conclusion\n\nA quick correction: in the video we mention that Wix Payments is powered by Stripe. This is not the case anymore, it s supported by Adyen.\n\nIf you have any further questions, please leave a comment!","name":"Wix Ecommerce: Starting your first online store? 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Keep watching to find out.\n\nContents of this Squarespace review:\n0:00 Intro\n0:26 Squarespace Pricing\n1:13 Templates and Designs\n1:33 Setting up the Store\n1:54 Adding a product\n2:13 SEO options for product pages\n2:52 Payment options\n3:10 Shipping and Tax options\n3:28 Squarespace Extensions\n3:48 Support\n4:15 Conclusion\n\nIf you have any further questions, please leave a comment!","name":"Squarespace Ecommerce - Can it Compete with other Online Store Builders?","uploadDate":"2020-04-15 09:50:35 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/SNMczRSmC3g\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/SNMczRSmC3g"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":17,"description":"Find our complete Weebly e-commerce review here:\nhttp:\/\/www.tooltester.com\/en\/reviews\/weebly-review\/online-store\/\n\nCreate a free Weebly Online Store here:\nhttp:\/\/www.tooltester.com\/out\/weebly-store-youtube\n\nIn this brief review about the Weebly Online Store we provide an overview that shows you how their ecommerce solution works. Let s find out if Weebly makes selling online easy and if it is the right choice for your project!\n\nContent:\n0:21 Pricing\n0:45 General Settings\n0:53 Payment Options\n1:07 Layout\n1:23 Shipping\n1:34 Taxes\n1:49 Notifications\n2:08 Statistics\n2:20 Adding Products\n2:57 Handling Orders\n3:15 Conclusion","name":"Weebly Online Store Review","uploadDate":"2014-08-21 16:33:24 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/nOIvgjvgqtI\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/nOIvgjvgqtI"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":18,"description":"Read our detailed review about Volusion here: http:\/\/www.tooltester.com\/en\/reviews\/volusion\/.\n\nYou can try Volusion here: http:\/\/www.tooltester.com\/out\/volusion-youtube\n\nContents:\n0:00 Intro\n0:55 Dashboard\n1:10 Designs\n1:58 Checkout & Payment\n2:19 Shipping\n2:39 Taxes\n2:53 Products\n2:27 Orders\n3:45 Conclusion\n\nIf you have any further questions, please write a comment!","name":"Volusion Review: We dive into this popular eCommerce platform","uploadDate":"2015-06-25 15:18:35 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/008thskr77k\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/008thskr77k"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":19,"description":"In this video you can learn how to set up your own online store with Jimdo. For more information please click here: http:\/\/www.tooltester.com\/en\/reviews\/jimdo-review\/\nTo try Jimdo s Online Store for free, click here:\nhttp:\/\/www.tooltester.com\/out\/jimdo-youtube\n\nContents:\n0:22 Jimdo store settings\n0:47 How to set sales tax for the U.S. (workaround)\n1:12 How your customers can use Paypal without having a Paypal account\n1:53 Inventory tracking\n2:15 Payment options\n2:28 Shipping costs\n3:56 Adding products\n5:23 Conclusion\n\nPlease feel free to add a comment if you have any further questions!","name":"Jimdo s Online Store - Our in depth review","uploadDate":"2012-09-13 16:35:24 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/al2wa76As_M\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/al2wa76As_M"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":20,"description":"Discover our In-Depth Guide to create your first online store:\nhttps:\/\/www.tooltester.com\/en\/start-online-stores?utm_source=youtube \n\n21 statistics about ecommerce in 2021: https:\/\/www.tooltester.com\/en\/blog\/ecommerce-statistics?utm_source=youtube \n\nYou\u2019d like to create an online store, but simply don\u2019t know where to start? 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