Wix Ecommerce Review 2024: Is the Online Store Any Good?

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href="https://www.tooltester.com/en/reviews/">Website Builder Ranking</a></span> » <span><a href="https://www.tooltester.com/en/reviews/wix-review/">Wix Review</a></span> » <span class="breadcrumb_last" aria-current="page">Ecommerce</span></span></p> </div> <div class="review-header__cover" >   </div> <div class="review-header__inner container"> <div class="review-header__site-logo"> <a href="https://www.tooltester.com/en/" class="review-header__tt-logo"> <span class="sr-only">Tooltester</span> <svg class="icon icon-logo"><use xlink:href="#logo"></use></svg> </a> </div> <div class="review-header__logo"> <a href="https://www.tooltester.com/out/wix-store-cta"> <img src="https://www.tooltester.com/wp-content/uploads/2017/08/wix.png" loading="lazy" alt="wix"> </a> </div> <div class="review-header__cta"> <a href="https://www.tooltester.com/out/wix-store-cta" target="_blank" class="btn btn--quaternary btn--full u-mt0 u-mb0">Try for free</a> </div> <div class="review-header__score"> <span class="review-header__score-label">Rating:</span> <div class="rating-circle rating-circle--large rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 88%, rgba(230,230,230) 0 100%)"> <span>4.4</span> </div> </div> <div class="review-header__summary"> <div class="review-header__summary-item"> <a href="#pros-cons" class="review-header__pro-con-anchor"> <p class="review-header__summary-title">The Best</p> <ul class="checklist"> <li>Great Value</li> <li>Ease of use</li> </ul> </a> </div> <div class="review-header__summary-item"> <a href="#pros-cons" class="review-header__pro-con-anchor"> <p class="review-header__summary-title">The Worst</p> <ul class="checklist checklist--cons"> <li>Multicurrency payments</li> <li>Customization</li> </ul> </a> </div> <div class="review-header__summary-item review-header__summary-item--pricing"> <p class="review-header__summary-title">Starting From</p> <p class="review-header__starting-from">$27 CA / month</p> </div> </div> </header> </div> <div class="container content-wrap"> <aside class="sidebar review-sidebar-nav"> <div class="sidebar__mobile"> <button class="sidebar__btn" data-toggle="#toc" data-toggle-class="is-active" data-toggle-body-class="toc-open" aria-label="Toggle search" aria-expanded="false" aria-controls="toc"> Table of contents <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> <a href="https://www.tooltester.com/out/wix-store-cta" target="_blank" class="btn btn--quaternary btn--small">Try for free</a> </div> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="13604 http://websitett.wpengine.com/?page_id=13604/"></span> comments</a> </div> <ul class="toc" id="toc"> <li class="toc__item"><a href="#overview" class="toc__link">Overview</a></li> <li class="toc__item"><a href="#screenshots" class="toc__link">Screenshots</a></li> <li class="toc__item"><a href="#pricing" class="toc__link">Pricing</a></li> <li class="toc__item"><a href="#pros-cons" class="toc__link">Pros/cons</a></li> <li class="toc__item"><a href="#rating" class="toc__link">Rating details</a></li> <li class="toc__item"><a href="#conclusion" class="toc__link">Conclusion</a></li> <li class="toc__item"><a href="#recommendation" class="toc__link">Recommendation</a></li> <li class="toc__item"><a href="#examples" class="toc__link">Examples</a></li> <li class="toc__item"><a href="#user-opinions" class="toc__link">User opinions</a></li> <li class="toc__item"><a href="#faq" class="toc__link">FAQ</a></li> <li class="toc__item"><a href="#alternatives" class="toc__link">Alternatives</a></li> <li class="toc__item"><a href="#reader-comments" class="toc__link">Comments</a></li> </ul> </aside> <article class="content"> <div class="review-section-header"> <h1 class="review-section-header__title">Wix Online Store Review <span>Worth Your Time and Money?</span></h1> <div class="review-section-header__meta"> <span class="review-section-header__date">Last updated: <time datetime="2024-07-03">Jul 3, 2024</time></span> <a href="#updates" class="review-section-header__link">See Updates</a> </div> </div> <div class="author-panel"> <div class="author-panel__content"> <p>This article has been written and researched by our expert tooltesters through a precise methodology. <a href="https://www.tooltester.com/en/tooltester-methodology/">Learn more about our methodology <svg class="icon icon-arrow-right"><use xlink:href="#arrow-right"></use></svg></a></p> </div> <div class="author-panel__group"> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-1-160x160.jpg" alt="Robert Brandl" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/en/blog/author/robert/">Robert Brandl</a> <span class="author-checkmark" data-tippy-content="<strong>Robert</strong><br>Founder and CEO<br>BA (Hons) Munich University MUAS<br>At Tooltester since 2009<br>128 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Author</p> </div> </div> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ANNIKA-1-160x160.jpg" alt="Annika Müller" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/en/blog/author/annika/">Annika Müller</a> <span class="author-checkmark" data-tippy-content="<strong>Annika</strong><br>Content Manager<br>M.A. Media Studies (Bielefeld University)<br>At Tooltester since 2020<br>41 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Researcher</p> </div> </div> </div> </div> <section id="overview"> <p class="disclaimer">Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.</p> <p><p>Most people know <a href="https://www.tooltester.com/en/reviews/wix-review/">Wix as a website builder</a>. In fact, we were quite impressed by the site builder’s visual strengths and ability to create professional-looking websites.</p> <p>Now, imagine you could sell your t-shirts, custom-made furniture, digital products like music and ebooks, or even <a href="https://www.tooltester.com/out/wix-ecommerce-subscriptions" target="_blank" rel="noopener">subscription boxes</a>, directly through your website. Wouldn’t that be handy?</p> <p>On top of that, with Wix, you can sell products on Facebook and Instagram and on marketplaces like Amazon or eBay. Or do dropshipping if you're not going to produce the products yourself.</p> <p>But is it also a sensible choice for you? Let's see how Wix Store Builder works, and for what type of ecommerce business it makes sense.</p> <h2>How do I open a Wix online store?</h2> <p>The best way to try Wix Stores out is with the <a href="https://www.tooltester.com/out/wix-ecommerce-intro" target="_blank" rel="noopener noreferrer">free plan</a>. It doesn’t cost a penny, and even better, you don’t have to install any software on your computer. Everything runs directly in your browser, so you don’t need any technical skills. Whether you are a beginner or tech-savvy user: it doesn’t matter! Wix is meant for <strong>small to mid-sized stores</strong>.</p> <p>Keep in mind that with the Wix free version, you won't be able to sell online. However, it does let you play around with the store settings so you can give it a go and try its system out.</p> <p>You can either choose a free template and customize it yourself with the Wix drag-and-drop editor, or build your site with its AI Website Builder. This AI feature allows you to answer a few questions about your business type and design preferences. It builds the site for you in minutes, with placeholder images and content included.</p> <p>It's now also possible to sell via Facebook and <a href="https://www.tooltester.com/out/wix-ecommerce-instagram" target="_blank" rel="noopener noreferrer">Instagram</a>. Once connected, your visitors can tap your photos to purchase the item in your Wix store. Other sales channels that you can connect to include eBay and Amazon.com (plus a whole lot more if you use the <a href="https://www.tooltester.com/out/wix-ecommerce-multiorders" target="_blank" rel="noopener">Multiorders</a> app).</p> <p><img class="aligncenter size-full wp-image-135784" src="https://www.tooltester.com/wp-content/uploads/2017/09/Wixs-ecommerce-templates.png" alt="Wix ecommerce templates" width="1400" height="865" /></p> <p>Next, jump to the store settings to check out your tax and shipping rates. There you decide who can order your articles. If you are a merchant from the US, you might even offer <strong>real-time shipping rates</strong>. Thanks to the free Avalara app you can get <strong>automatic sales tax and VAT calculations</strong> - (almost) worldwide!</p> <p><img class="alignnone size-full wp-image-55275 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/01/wix-avalara.jpeg" alt="wix avalara" width="764" height="246" /></p> <p>Wix's ecommerce provides three payment options for your customers: credit card, PayPal, and offline payments like cash or money transfer. They <strong>don’t charge any additional transaction fees</strong> like other online store builders sometimes do. To see if everything works correctly, you can go ahead and can a <strong>test purchase</strong>.</p> <h2>Wix App Market: the sky’s the limit!</h2> <p>If you’re looking for a feature that you can’t find in the editor, you should check out <a href="https://www.tooltester.com/en/blog/what-is-wix-app-market/">Wix’s App Market</a>. There you will find apps to enhance your ecommerce store with useful features like live chat, a telephone call button, or the ability to connect the shop with an external accounting and invoicing solution. (Note that you can also use Wix’s invoicing solution, <a href="https://www.tooltester.com/out/wix-ecommerce-invoices" target="_blank" rel="noopener">Wix Invoices</a>, to automatically create invoices whenever an order is made).</p> <p>Very interesting is the Member Login App. This will add a <strong>login function to your store</strong>. Thanks to it, users can reuse their account when they come back and want to see their order history, as well as save credit card information for future purchases.</p> </p> </section> <section id="videos" class="block"> <h2>Videos</h2> <div class="u-bg-cream u-p u-mt-l"> <div class="tabs u-mt0"> <ul class="tabs__nav"> <li class="tabs__switcher is-active" data-tab-index="see-wix-ecommerce-in-action" tabindex="0"> See Wix eCommerce in action </li> <li class="tabs__switcher" data-tab-index="our-wix-review" tabindex="0"> Our Wix review </li> </ul> <div class="tabs__container"> <div class="tabs__content" data-tab-index="see-wix-ecommerce-in-action"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="QApqjqTuKDg"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="See Wix eCommerce in action video" src="https://img.youtube.com/vi/QApqjqTuKDg/0.jpg"></div> </div> </div> </div> <div class="tabs__content" data-tab-index="our-wix-review" style="display: none;"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="xVvG3KO6kCA"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="Our Wix review video" src="https://img.youtube.com/vi/xVvG3KO6kCA/0.jpg"></div> </div> </div> </div> </div> </div> </div> <p><a href="https://www.tooltester.com/out/wix-store-info" target="_blank">Wix offers a free plan that allows you to test the eCommerce store</a></p> </section> <section id="screenshots" class="block"> <h2>Wix Online Store Screenshots</h2> <div class="swiper gallery-swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2017/09/wix-ecommerce.jpg" data-fancybox="gallery" data-caption="wix ecommerce"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/wix-ecommerce.jpg" alt="wix ecommerce" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-coupon-options.png" data-fancybox="gallery" data-caption="Wix ecommerce coupon codes"> <img src="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-coupon-options.png" alt="Wix ecommerce coupon codes" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-email-marketing.jpg" data-fancybox="gallery" data-caption="wix-ecommerce-email-marketing"> <img src="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-email-marketing.jpg" alt="wix-ecommerce-email-marketing" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-example.jpg" data-fancybox="gallery" data-caption="Wix ecommerce example"> <img src="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-example.jpg" alt="Wix ecommerce example" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-mobile-view.jpg" data-fancybox="gallery" data-caption="wix-ecommerce-mobile-view"> <img src="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-mobile-view.jpg" alt="wix-ecommerce-mobile-view" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-products.jpg" data-fancybox="gallery" data-caption="Wix ecommerce products"> <img src="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-products.jpg" alt="Wix ecommerce products" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-shipping-tax-settings.png" data-fancybox="gallery" data-caption="Wix ecommerce shipping options"> <img src="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-shipping-tax-settings.png" alt="Wix ecommerce shipping options" loading="lazy" /> </a> </div> </div> </div> <div class="swiper gallery-thumbs-swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/wix-ecommerce-300x167.jpg" alt="wix ecommerce" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-coupon-options-275x300.png" alt="Wix ecommerce coupon codes" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-email-marketing-300x150.jpg" alt="wix-ecommerce-email-marketing" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-example-300x200.jpg" alt="Wix ecommerce example" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-mobile-view-158x300.jpg" alt="wix-ecommerce-mobile-view" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-products-300x163.jpg" alt="Wix ecommerce products" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2016/11/wix-ecommerce-shipping-tax-settings-300x170.png" alt="Wix ecommerce shipping options" loading="lazy" /> </div> </div> </div> </section> <section id="pricing" class="block"> <h2>Wix Ecommerce Pricing</h2> <div class="pricing"> <div class="pricing__row"> <div class="pricing__value"> $27 CA </div> <div class="pricing__description"> <h3 class="pricing__name">Wix Core</h3> <p>Accept online and offline payments. No sales fee. Works for physical and digital products, and selling services and subscriptions. Sell up to 50,000 items.</p> </div> </div> <div class="pricing__row"> <div class="pricing__value"> $39 CA </div> <div class="pricing__description"> <h3 class="pricing__name">Wix Business</h3> <p>For online stores with advanced ecommerce features (e.g. tax calculator, dropshipping, etc). Includes email campaigns.</p> </div> </div> <div class="pricing__row"> <div class="pricing__value"> $149 CA </div> <div class="pricing__description"> <h3 class="pricing__name">Wix Business Elite</h3> <p>Includes all that you get on the Business plan. Additionally, you can implement a loyalty program, access fast VIP support, and get unlimited storage. Includes custom ecommerce reports. Additionally, you get fast VIP support and more storage. Includes custom ecommerce reports.</p> </div> </div> </div> <p>Monthly prices for 1-year contracts; Domain included in selected packages. Check out our detailed <a href="https://www.tooltester.com/en/reviews/wix-review/prices/">Wix pricing guide</a>.</p> <p><strong>Tip:</strong> Save 10% using discount code “<strong>TOOLTESTER10!</strong>”. Applies to monthly and yearly plans.</p> <p>An online store with Wix starts at $27 CA per month for their Core plan. Their Business ($39 CA per month) plan has the exact same online store features, but includes extras such as automated sales taxes, advanced shipping options, and the ability to display multiple currencies. Finally, Business Elite is interesting if you’d like to have priority support – $149 CA a month.</p> </section> <section id="pros-cons" class="block"> <h2>Wix Ecommerce Pros & Cons</h2> <div class="tabs"> <ul class="tabs__nav"> <li class="tabs__switcher is-active" data-tab-index="pros" tabindex="0"> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> Pros </li> <li class="tabs__switcher" data-tab-index="cons" tabindex="0"> <svg class="icon icon-cross"><use xlink:href="#cross"></use></svg> Cons </li> </ul> <div class="tabs__container"> <div class="tabs__content" data-tab-index="pros"> <h3>Pros</h3> <ul class="checklist checklist--dividers"> <li> <div class="checklist__content"> <h4>Great Value</h4> <p>Wix eCommerce provides one of the most affordable online store solutions in the market.</p> </div> </li> <li> <div class="checklist__content"> <h4>Ease of use</h4> <p>Wix eCommerce is as simple to use as the rest of the website builder. Beginners can set up their online store very fast.</p> </div> </li> <li> <div class="checklist__content"> <h4>Physical & digital goods</h4> <p>You can not only sell physical and digital goods but also services. In addition, you can integrate apps for certain businesses like organizing events, selling music or photos, or scheduling appointments online.</p> </div> </li> <li> <div class="checklist__content"> <h4>No sales fees</h4> <p>Wix doesn’t charge any extra transaction fees.</p> </div> </li> <li> <div class="checklist__content"> <h4>Real time shipping calculator</h4> <p>If you are a merchant from the US (or Brazil), you might be able to provide real-time shipping via USPS.</p> </div> </li> </ul> </div> <div class="tabs__content" data-tab-index="cons" style="display:none;"> <h3>Cons</h3> <ul class="checklist checklist--cons checklist--dividers"> <li> <div class="checklist__content"> <h4>Multicurrency payments</h4> <p>Wix allows you to display your prices in different currencies if you have one of their higher plans. The issue is that the payment can only be made in one currency. For instance, if you work in USD, you can display EUR, but you can only charge in USD.</p> </div> </li> <li> <div class="checklist__content"> <h4>Customization</h4> <p>In general, everything looks well designed, but some elements like confirmation emails can’t be entirely customized.</p> </div> </li> </ul> </div> </div> </div> </section> <section id="rating" class="block"> <h2>Rating Details Wix Store</h2> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Ease of use <span class="info-tooltip" data-tippy-content="We look at the sign-up process, instructions and general ease-of-use from a beginners perspective.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Ease of use rating is 5."></div> </div> <div class="rating-row__description"> <p>An online store can be added with only one click. The store-related menus are well structured and it’s quite easy to understand. Help texts are usually just one click away.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Choice and flexibility of templates <span class="info-tooltip" data-tippy-content="Whether their themes are responsive and optimized for selling. We also check if they can be modified via the HTML code.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Choice and flexibility of templates rating is 5."></div> </div> <div class="rating-row__description"> <p>Wix offers a wide variety of professionally designed <a href="https://www.tooltester.com/en/blog/wix-templates/#Online_Stores">templates for online stores</a>. These designs are also optimized for mobile devices. An editor allows you to tweak the presentation for both desktop and smartphone versions individually. This is great but as the mobile version isn’t always 100% perfect, you sometimes need to readjust it a little.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> SEO <span class="info-tooltip" data-tippy-content="We check not only how well you can optimize the general website but also specific product pages.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4.5;" aria-label="SEO rating is 4.5."></div> </div> <div class="rating-row__description"> <p>Wix’s SEO options are quite good, you can customize page titles, meta-descriptions and URLs for both regular and product pages. The SEO Wiz, which automatically creates SEO patterns for your site pages based on SEO best practices, is also handy.</p> <p>If you have a multilingual store, you’ll be able to set up <a href="https://www.tooltester.com/out/wix-multilingual-url" target="_blank" rel="noopener">language-specific versions of your website</a>, for example using a subdirectory for each language. However, this feature would be massively improved if you were able to <a href="https://support.wix.com/en/article/wix-multilingual-request-customizing-local-urls" target="_blank" rel="noopener">fully customize page URLs</a>, which is currently not possible. <a href="https://www.tooltester.com/en/blog/wix-seo/">More information here</a>.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Product presentation <span class="info-tooltip" data-tippy-content="Possibility to add product videos and whether it offers a zoom effect for images.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Product presentation rating is 5."></div> </div> <div class="rating-row__description"> <p>Product images with zoom function, overview and detailed description. It’s possible to add expandable <a href="https://www.tooltester.com/out/wix-ecommerce-info-sections" target="_blank" rel="noopener">‘info sections’</a> to include product details, size charts, shipping information etc. You can also edit some elements of the design (colors, fonts, button styles, etc), and even add a Wishlist function. Videos are now also available in the product view.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Product variants <span class="info-tooltip" data-tippy-content="What options and variants you can define (e.g. color, size etc.). Is there a maximum number of possible combinations?">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Product variants rating is 5."></div> </div> <div class="rating-row__description"> <p>Different colors, sizes, and other individual variants are possible. All of these variations can be edited individually. Allows up to 6 product options (size, color, material) and 100 option choices (small, large, green, cotton). It’s also easy to offer customizations (e.g. engravings) – you just need to add a custom text field.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Cart function <span class="info-tooltip" data-tippy-content="Whether it features a cart function at all. If yes, can you send a reminder to customers who left their cart without purchasing?">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Products are saved to a digital shopping cart. You can customize the icon, design, layout and text of the shopping cart page. There are even <a href="https://www.emailtooltester.com/en/blog/abandoned-cart-templates/" target="_blank" rel="noopener">abandoned cart recovery emails</a> available on all ecommerce plans.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> User ratings <span class="info-tooltip" data-tippy-content="Can your shoppers leave reviews for the products they purchased?">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>You can let your visitors leave reviews about your products and services, a system similar to what Amazon has.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Article numbers </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>SKUs can be added, even for your variants.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Payment options <span class="info-tooltip" data-tippy-content="The options for your customers to pay.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Payment options rating is 5."></div> </div> <div class="rating-row__description"> <p>PayPal and a decent variety of card processors (Stripe, Square, Wix Payments, etc.) are supported. There’s even Wix’s payment gateway called <a href="https://www.tooltester.com/out/wix-payments" target="_blank" rel="noopener">Wix Payments</a>. Take a look at our full review of <a href="https://www.tooltester.com/en/blog/wix-payments/">Wix Payments here</a>. Depending on where you’re located, you can also offer Buy Now, Pay Later solutions such as Affirm, Afterpay, and Laybuy.<br /> Offline payments are available too (cash, cheque, wire transfer). Additionally, POS payment via Square and SumUp is also supported. <a href="https://www.tooltester.com/out/wix-store-payment-options" target="_blank" rel="noopener">Further information on Wix’s payment gateways</a>.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Sale of digital goods <span class="info-tooltip" data-tippy-content="To sell photos, videos or music, for example.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>You can offer different types of digital downloads: ebooks (40 MB), images (50MB), music (100MB), and zip files (1 GB). Buyers will receive links to download their digital products on the Thank You page of the Checkout, along with an emailed link that will last for 30 days. While Wix eCommerce lets you sell product subscriptions, unfortunately, this isn’t available for digital products.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> SSL encryption <span class="info-tooltip" data-tippy-content="Is https being used for the entire store or for the checkout process only?">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>The entire store is secured with SSL encryption (https).</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Customer log-in area <span class="info-tooltip" data-tippy-content="Whether customers can create accounts for easier repeated shopping.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Surprisingly, Wix has this great feature <a href="https://support.wix.com/en/article/site-members-adding-and-setting-up-a-members-area" target="_blank" rel="noopener">hidden in their app market</a>. It’s a free add-on and allows your users to see their recent orders, bookings, accounts and payment settings.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Coupon codes </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Give your customers a discount, either as a percentage, fixed amount, free shipping or buy X get Y free. You can also set an expiration date.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Shipping cost settings <span class="info-tooltip" data-tippy-content="We check how shippings costs work internationally and also whether there is a real-time cost calculator.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Shipping cost settings rating is 4."></div> </div> <div class="rating-row__description"> <p>Shipping costs can be set per country or region (i.e. countries grouped together). Choose from flat rates, rate by weight, rate by price/product, or offer free shipping. If you are a US-based merchant, you can even have real-time shipping based on USPS calculations. You can set up custom fulfillment to trigger email orders to your own fulfillment providers.</p> <p>Local delivery (based on postcode or radius) and local pickup are also possible.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Dropshipping </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Wix Stores works with dropshipping platforms such as Modalyst (fully integrated on Wix), Spocket and, 365Dropship, as well as print-on-demand providers Printful and Printify. This allows you to offer products in your store without dealing with the actual fulfillment and shipping. <a href="https://www.tooltester.com/out/wix-dropshipping-request" target="_blank" rel="noopener">Learn more about dropshipping in Wix</a>. Requires <em>Business</em> or above.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Tax settings <span class="info-tooltip" data-tippy-content="Will it calculate the US sales tax automatically? Can VAT prices (as required in the EU for example) also be shown?">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4.5;" aria-label="Tax settings rating is 4.5."></div> </div> <div class="rating-row__description"> <p>Set individual tax rates for each country worldwide. You can set different tax rates for individual states. Allows you to include VAT prices on your product pages, or add them at checkout. Using the <a href="https://www.tooltester.com/out/wix-avalara" target="_blank" rel="noopener">Avalara app</a> you can get automatic tax-rate calculations (<em>Business Unlimited</em> and <em>Elite</em>).</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Article management <span class="info-tooltip" data-tippy-content="Whether it tracks what you have in stock and if there is a reminder email when it falls below a threshold.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Article management rating is 4."></div> </div> <div class="rating-row__description"> <p>Wix gives you an overview of your articles in stock. Once you run out they can’t be ordered anymore. Wix will automatically send a dashboard and mobile app notification when that happens.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Confirmation emails customizable <span class="info-tooltip" data-tippy-content="To match your branding, it can help to adapt the look & feel of order confirmation emails.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Confirmation emails customizable rating is 4."></div> </div> <div class="rating-row__description"> <p>There are four types available: order placed, digital product order, order shipped and order ready for pickup. You can customize your logo, titles and footer description.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Importing product data <span class="info-tooltip" data-tippy-content="Essential for large stores with many different SKUs.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Via the Wix Store Manager you can import your product data in CSV format. It’s also possible to import products from other ecommerce platforms using Cart2Cart (note that they will charge a fee to do this).</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Exporting product data </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Exporting the product data is also possible.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> E-Commerce analysis <span class="info-tooltip" data-tippy-content="Does it offer its own analytics solution? Can you add Google Analytics?">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>You can integrate Google Analytics on your website for <a href="https://www.tooltester.com/out/wix-store-sales-tracking" target="_blank" rel="noopener">sales tracking</a>. It’s also possible to add any other tracking code (e.g. AdWords) to your “Thank you” page. Wix eCommerce’s inbuilt reports are pretty in-depth and include sales over time, sales by item, sales by billing location, and more. You also get traffic, behavior, and contact reports. Custom ecommerce reports are only included in the <em>Business Elite</em> plan.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Exporting order data <span class="info-tooltip" data-tippy-content="So that you’ll be able to import it into your accounting software. Some stores even allow a direct integration.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Order export via CSV file is available. This will allow you to import them into any accounting software. Wix’s app market also provides some invoicing solutions, although you can also use its own Wix Invoices solution, which is part of its add-on <a href="https://www.tooltester.com/en/blog/ascend-by-wix/">Ascend by Wix</a> product suite.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Support </h3> <ul class="checklist checklist--tight"> <li >FAQ</li> <li >Chat</li> <li >Email</li> <li >Telephone</li> </ul> </div> <div class="rating-row__description"> <p>Support at Wix is available via their <a href="https://www.tooltester.com/out/wix-support" target="_blank" rel="noopener">help-center</a>, including detailed and well-explained articles, their community forum, and telephone. Live chat is also available 24/7 in English. Answers to emails are usually prompt, but sometimes it can take a couple of messages until the issue is resolved. Find out more in our <a href="https://www.tooltester.com/en/blog/website-builder-support/" rel="noopener">support test</a>.</p> </div> </div> <div class="rating-row rating-row--rating"> <div class="rating-row__score"> <h3 class="rating-row__title"> Total Score </h3> <div class="stars stars--primary stars--large" style="--rating: 4.4;" aria-label="Total Score rating is 4.4."></div> </div> <div class="rating-row__rating"> <div class="rating-circle rating-circle--small rating-circle--cream" style="background: conic-gradient(var(--color-primary) 88%, rgba(230,230,230) 0 100%)"> <span>4.4</span> </div> </div> <div class="rating-row__description"> <p>The <a href="https://www.tooltester.com/out/wix-store" target="_blank" rel="noopener">Wix online store</a> is a solid solution for small to medium ecommerce businesses. Thanks to the import/export feature for product data you can even manage larger item numbers conveniently. It’s suitable for both physical and digital goods. Starting at $27 CA/month, it’s great value!</p> </div> </div> </section> <section id="conclusion" class="block"> <h2>Wix Ecommerce: Our Conclusion</h2> <p>Wix’s eCommerce plan lets you easily sell t-shirts, mugs or your paintings. New products can be highlighted with an eye-catching ribbon. But that’s not all: their new feature for digital products takes care of the entire sales process for you, as these orders will be sent automatically to your customer. Wix doesn’t charge any extra commission for this.</p> <p>SEO settings are essential for an online store to get found in Google. Wix does a stellar job here. Every product page allows you to have an individual title, description, and URL name.</p> <p>The neat integration of <a href="https://www.tooltester.com/out/wix-shoutout-ecomm" target="_blank" rel="noopener">Wix Email Marketing</a> (and 200 free emails per month) makes it possible to promote your products from your product pages. This means it’ll insert your product info directly into an email. You just need to modify it as you wish and hit the send button. That makes promoting easy.</p> <p>The main downside is that Wix isn’t suitable for very large stores as the site’s navigation is limited to one sub-level and can be limiting as your store is growing. While technically there is a product limit of 50,000 items, we think this would stretch the capacity of most Wix websites.</p> <p>We’d also love to see it work better for international stores. While it’s definitely a bonus that you can now create URLs for different languages using subdirectories and subdomains (something you couldn’t do in the past), it’s still not a perfect system as you can’t edit page slugs for different languages (e.g. /about, /blog). The multicurrency feature, which displays prices in different currencies but doesn’t actually impact final sale price, also feels a little gimmicky.</p> <p>Other than that Wix eCommerce offers an excellent product, at a very reasonable price.</p> <p>> <a href="https://www.tooltester.com/out/wix-store" target="_blank" rel="noopener">Test Wix’s online store for free and without risk</a></p> </section> <section id="recommendation" class="block"> <h2>Is Wix’s Online Store the right choice for you?</h2> <div class="tabs"> <ul class="tabs__nav"> <li class="tabs__switcher is-active" data-tab-index="recommended" tabindex="0"> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> Recommended If </li> <li class="tabs__switcher" data-tab-index="not-recommended" tabindex="0"> <svg class="icon icon-cross"><use xlink:href="#cross"></use></svg> Not Recommended If </li> </ul> <div class="tabs__container"> <div class="tabs__content" data-tab-index="recommended"> <ul class="checklist"> <li><p>You are looking for an easy way to sell online</p> </li> <li><p>You want to sell physical and digital goods</p> </li> <li><p>You want a great-looking online store</p> </li> <li><p>You need personal logins for your customers</p> </li> </ul> </div> <div class="tabs__content" data-tab-index="not-recommended" style="display:none;"> <ul class="checklist checklist--cons"> <li><p>You want to handle a lot of products.</p> </li> <li><p>You need real multicurrency capabilities</p> </li> <li><p>You need a B2B (business-to-business) ecommerce.</p> </li> </ul> </div> </div> </div> </section> <section id="examples" class="block"> <div class="examples"> <h2 class="examples__title">Wix Ecommerce Examples</h2> <div class="examples__category-list"> <button class="btn btn--pill" data-industry="all">All</button><button class="btn btn--pill" data-industry="Ecommerce">Ecommerce</button> </div> <div class="examples__category-dropdown"> <select id="example-categories-dropdown"> <option value='all'>All</option><option value="Ecommerce">Ecommerce</option> </select> </div> <div class="swiper examples-slider"> <div class="swiper-wrapper"> <div class="swiper-slide" data-filter="Ecommerce"> <div> <img src="https://www.tooltester.com/wp-content/uploads/2021/12/wix-website-examples-zelie-for-she.png" alt="wix website examples - zelie for she" loading="lazy"/> </div> <div class="examples-slider__content"> <h3 class="examples-slider__title">Zelie for She</h3> <p class="examples-slider__description">This LA-based label specializes in fashion for plus-sized women. The whimsical, vintage-style imagery of the homepage looks like it’s been lifted straight out of a fashion magazine, and highlights the designer’s bold, unique style.</p> <div class="examples-slider-site-info"> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">Industry</h4> <p class="examples-slider-site-info__text">Ecommerce</p> </div> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">Traffic</h4> <p class="examples-slider-site-info__text">1.200</p> </div> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">URL</h4> <p class="examples-slider-site-info__text"> <a href="https://www.zelieforshe.com/" target="_blank" rel="nofollow" > zelieforshe.com </a> </p> </div> </div> </div> </div> <div class="swiper-slide" data-filter="Ecommerce"> <div> <img src="https://www.tooltester.com/wp-content/uploads/2021/12/wix-website-examples-cloth-shop.png" alt="wix website examples - cloth shop" loading="lazy"/> </div> <div class="examples-slider__content"> <h3 class="examples-slider__title">The Cloth Shop</h3> <p class="examples-slider__description">This vintage-style fabric retailer has a physical store in London that’s complemented by this Wix-hosted online store. The website uses product galleries, site search functionality and customer logins.</p> <div class="examples-slider-site-info"> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">Industry</h4> <p class="examples-slider-site-info__text">Ecommerce</p> </div> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">Traffic</h4> <p class="examples-slider-site-info__text">2.500</p> </div> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">URL</h4> <p class="examples-slider-site-info__text"> <a href="https://www.theclothshop.net/" target="_blank" rel="nofollow" > theclothshop.net </a> </p> </div> </div> </div> </div> <div class="swiper-slide" data-filter="Ecommerce"> <div> <img src="https://www.tooltester.com/wp-content/uploads/2021/12/wix-website-examples-black-sheep-bikes.png" alt="wix website examples - black sheep bikes" loading="lazy"/> </div> <div class="examples-slider__content"> <h3 class="examples-slider__title">Black Sheep Bikes</h3> <p class="examples-slider__description">This Colorado-based bike store is using Wix Ecommerce for their online store. It relies on striking visuals, animations, and a predominantly single-page layout to shine the spotlight on its hero product.</p> <div class="examples-slider-site-info"> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">Industry</h4> <p class="examples-slider-site-info__text">Ecommerce</p> </div> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">Traffic</h4> <p class="examples-slider-site-info__text">1.000</p> </div> <div class="examples-slider-site-info__item"> <h4 class="examples-slider-site-info__title">URL</h4> <p class="examples-slider-site-info__text"> <a href="https://www.blacksheepbikes.com/" target="_blank" rel="nofollow" > blacksheepbikes.com </a> </p> </div> </div> </div> </div> </div> </div> <div class="examples-pagination swiper-pagination"></div> <div class="examples-slider-prev"></div> <div class="examples-slider-next"></div> </div> </section> <section id="user-opinions" class="block"> <h2>Wix Stores User Reviews</h2> <div class="rating-summary"> <div class="rating-summary__score"> <div class="rating-circle rating-circle--small rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 90%, rgba(230,230,230) 0 100%)"> <span>4.5</span> </div> </div> <div class="rating-summary__heading"> <h3 class="rating-summary__title">Average Rating</h3> <p class="rating-summary__subtitle">Based on 2 reviews</p> </div> <div class="rating-summary__bars rating-bars"> <div class="rating-bars__item"> <span class="rating-bars__label">5</span> <div class="rating-bars__meter"><span style="width: 50%"></span></div> <span class="rating-bars__value">1</span> </div> <div class="rating-bars__item"> <span class="rating-bars__label">4</span> <div class="rating-bars__meter"><span style="width: 50%"></span></div> <span class="rating-bars__value">1</span> </div> <div class="rating-bars__item"> <span class="rating-bars__label">3</span> <div class="rating-bars__meter"><span style="width: 0%"></span></div> <span class="rating-bars__value">0</span> </div> <div class="rating-bars__item"> <span class="rating-bars__label">2</span> <div class="rating-bars__meter"><span style="width: 0%"></span></div> <span class="rating-bars__value">0</span> </div> <div class="rating-bars__item"> <span class="rating-bars__label">1</span> <div class="rating-bars__meter"><span style="width: 0%"></span></div> <span class="rating-bars__value">0</span> </div> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h4 class="rating-row__title rating-row__title--alt">Susan</h4> <div class="stars" style="--rating: 5;" aria-label="Score of 5"></div> </div> <div class="rating-row__description"> Wix is great for the complete website newbie! </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h4 class="rating-row__title rating-row__title--alt">Ernie</h4> <div class="stars" style="--rating: 4;" aria-label="Score of 4"></div> </div> <div class="rating-row__description"> Artwork displays nicely and although getting the pricing app to do what I wanted was not as easy as I’d hoped </div> </div> <a class="btn" href="https://www.tooltester.com/en/reviews/wix-review/ecommerce/user-reviews-and-opinions/">Read More</a> </section> <section id="faq" class="accordion block"> <h2>FAQ</h2> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-1" id="how-much-is-wix-ecommerce"> <h3 class="accordion__title">How much is Wix eCommerce?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-1" role="region" aria-labelledby="how-much-is-wix-ecommerce"> <p>It depends on your contract term. You can opt for a monthly up to 3-year subscription. The cheapest option would be $19/month. You’ll find more information in our detailed <a href="https://www.tooltester.com/en/reviews/wix-review/prices/">Wix pricing comparison</a>.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-2" id="is-wix-ecommerce-better-than-shopify"> <h3 class="accordion__title">Is Wix eCommerce better than Shopify?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-2" role="region" aria-labelledby="is-wix-ecommerce-better-than-shopify"> <p>Both are great online store solutions. However, we see Wix more in the small online store sector whereas <a href="https://www.tooltester.com/en/reviews/shopify/">Shopify</a> is a great solution for scalable online stores.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-3" id="how-can-i-cancel-my-wix-online-store"> <h3 class="accordion__title">How can I cancel my Wix online store?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-3" role="region" aria-labelledby="how-can-i-cancel-my-wix-online-store"> <p>Just <a href="https://www.tooltester.com/en/blog/how-to-cancel-a-wix-premium-subscription/" rel="noopener">cancel your plan</a> in the dashboard. If you want to delete your entire Wix account, you must <a href="https://www.tooltester.com/out/wix-store-cancel-account" target="_blank" rel="noopener">cancel your subscription</a> before.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-4" id="how-many-products-can-i-add-to-the-store"> <h3 class="accordion__title">How many products can I add to the store?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-4" role="region" aria-labelledby="how-many-products-can-i-add-to-the-store"> <p><a href="https://www.tooltester.com/out/wix-ecommerce-products">50,000 maximum</a>, but tons of products can affect your website’s loading speed. Keep in mind though, that you can only add <a href="https://www.tooltester.com/out/wix-page-limit" target="_blank" rel="noopener">up to 100 pages</a> (dynamic pages like blog posts don’t count towards this limit).</p> </div> </div> </section> <section id="alternatives" class="block"> <h2>Wix Online Stores Alternatives</h2> <div class="grid grid--three-col grid--gap-s u-mt-xl u-mb-xl"> <div class="card card--alternative"> <a target="_blank" class="card__logo-link" href="https://www.tooltester.com/out/squarespace-store"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2017/08/squarespace-logo.png" alt="squarespace review"> </a> <div class="stars" style="--rating: 4.3;" aria-label="Rating of this product is 4.3 out of 5."></div> <a href="https://www.tooltester.com/en/reviews/squarespace-review/ecommerce/" class="btn btn--text-small">Read review</a> </div> <div class="card card--alternative"> <a target="_blank" class="card__logo-link" href="https://www.tooltester.com/out/shopify-logo"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2017/08/shopify_review.png" alt="shopify"> </a> <div class="stars" style="--rating: 4.7;" aria-label="Rating of this product is 4.7 out of 5."></div> <a href="https://www.tooltester.com/en/reviews/shopify/" class="btn btn--text-small">Read review</a> </div> <div class="card card--alternative"> <a target="_blank" class="card__logo-link" href="https://www.tooltester.com/out/bluehost-woocommerce-logo"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2017/09/woocommerce.png" alt="woocommerce"> </a> <div class="stars" style="--rating: 4.4;" aria-label="Rating of this product is 4.4 out of 5."></div> <a href="https://www.tooltester.com/en/reviews/woocommerce/" class="btn btn--text-small">Read review</a> </div> </div> <p>If you are looking for an ecommerce powerhouse that scales as you grow, you should take some time comparing the key differences between <a href="https://www.tooltester.com/en/blog/shopify-vs-wix/">Wix vs Shopify</a> here. Shopify is geared towards much larger stores than Wix.</p> <p>You should also read our <a href="https://www.tooltester.com/en/reviews/bigcommerce/">BigCommerce review</a> and <a href="https://www.tooltester.com/en/reviews/squarespace-review/ecommerce/">Squarespace ecommerce review</a>, to find out more about what these platforms can offer that Wix ecommerce doesn’t.</p> <p>If you like the look of Shopify and BigCommerce but are unsure which one to choose, check out the <a href="https://www.tooltester.com/en/blog/shopify-vs-bigcommerce/">differences between Shopify and BigCommerce</a> here.</p> <p>Finally: not sure what store builder you should use? Our guide to the <a href="https://www.tooltester.com/en/best-ecommerce-website-builder/">best ecommerce website builder</a> will help you decide. Or let our <a href="https://www.tooltester.com/en/website-builder-smart-finder/">smart finder</a> decide for you in 2 minutes!</p> </section> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.tooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-250x300.png" alt="Robert Brandl" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/robert/">Robert Brandl</a> <span class="author-checkmark" data-tippy-content="<strong>Robert</strong><br>Founder and CEO<br>BA (Hons) Munich University MUAS<br>At Tooltester since 2009<br>128 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Founder and CEO</p> <p class="author-row__description">Hi, my name is Robert Brandl! I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester offers this knowledge to you, hopefully saving you endless hours of research.</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ANNIKA-250x300.png" alt="Annika Müller" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/annika/">Annika Müller</a> <span class="author-checkmark" data-tippy-content="<strong>Annika</strong><br>Content Manager<br>M.A. Media Studies (Bielefeld University)<br>At Tooltester since 2020<br>41 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hi, I'm Annika and have been part of the Tooltester family since 2020. I've been professionally testing, evaluating, and processing digital tools such as website builders for quite a long time already at my previous jobs. I am very happy to be able to apply this experience at Tooltester and to expand my horizons every day.</p> </div> </div> <a href="https://www.tooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>3 Jul 2024 - General Update<br /> 28 Aug 2023 - Pricing updates<br /> 10 Feb 2021 - Updates to multilingual URL structures<br /> 05 Nov 2021 - Live chat support now available<br /> 28 Dec 2020 - A few minor updates<br /> 26 Sep 2020 - Pricing structure changed<br /> 14 Jul 2020 - A few smaller updates<br /> 05 Jun 2020 - Updated Wix Ecommerce video review<br /> 07 Jan 2020 - Dropshipping is now available.<br /> 22 Aug 2019 - Automatic tax rate calculations available.<br /> 31 Jul 2019 - Wix Payments added.<br /> 26 Apr 2019 - Updated video review with new features including Members' Area<br /> 07 Apr 2018 – Customer Login App and real-time shipping for US available<br /> 02 Feb 2018 – Videos are now available in product descriptions.<br /> 28 Sep 2017 – Product imports and exports are possible now.<br /> 28 Jun 2017 – Review update: digital downloads available.<br /> 03 Feb 2017 – SSL added<br /> 22 Nov 2016 – Pricing update<br /> 20 Apr 2016 – Remark on Wix Invoices added.<br /> 12 Aug 2015 – Updated review (new editor)<br /> 26 Nov 2014 – Tax settings added<br /> 04 Nov 2014 – Added video review<br /> 16 Oct 2014 – Initial review of Wix’ Online Store</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>THE BEHIND THE SCENES OF THIS REVIEW</h3> <p><p>This article has been written and researched following a precise methodology.</p> </p> <a href="https://www.tooltester.com/en/tooltester-methodology/" class="btn"> Our methodology </a> </div> </div> </article> </div> <section id="reader-comments" class="comments"> <div class="comments__inner"> <h2 class="u-mb">Comments</h2> <div id="disqus_thread"></div> <script> const disqusInstance = { post_url: "https://www.tooltester.com/en/reviews/wix-review/ecommerce/", post_id: "13604 http://websitett.wpengine.com/?page_id=13604/", page_title: "Wix Ecommerce", init: function() { document.addEventListener('DOMContentLoaded', () => { this.addEvents(); }); }, addEvents: function() { this.loadDisqus(); }, loadDisqus: function() { this.disqus_observer = new IntersectionObserver((entries) => { if(entries[0].isIntersecting) { let post_url = this.post_url; let post_id = this.post_id; let page_title = this.page_title; window.disqus_config = function() { this.page.url = post_url; this.page.identifier = post_id; this.page.title = page_title; }; (function() { var d = document, s = d.createElement('script'); s.src = 'https://cmstestlabor.disqus.com/embed.js'; s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })(); this.disqus_observer.disconnect(); } }, { threshold: [0] }); this.disqus_observer.observe(document.querySelector("#disqus_thread")); }, }; disqusInstance.init(); </script> <script id="dsq-count-scr" src="//cmstestlabor.disqus.com/count.js" async></script> </div> </section> <script type="application/ld+json">[{"@context":"http:\/\/schema.org\/","@type":"WPHeader","position":"1","headline":"Wix Ecommerce"},{"@context":"http:\/\/schema.org","@type":"WPFooter","position":"3","cssSelector":"footer","@id":"#white-footer","copyrightHolder":"ToolTester Network","publisher":"ToolTester Network","copyrightYear":"2009","url":"https:\/\/www.tooltester.com\/en\/contact\/"},{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.tooltester.com#article","headline":"Wix Ecommerce","name":"Wix Ecommerce","description":"Read our detailed review of the Wix eCommerce plan. 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much is Wix eCommerce?","acceptedAnswer":{"@type":"Answer","text":"It depends on your contract term. You can opt for a monthly up to 3-year subscription. The cheapest option would be $19\/month.\u00a0You\u2019ll find more information in our detailed Wix pricing comparison."}},{"@type":"Question","name":"Is Wix eCommerce better than Shopify?","acceptedAnswer":{"@type":"Answer","text":"Both are great online store solutions. However, we see Wix more in the small online store sector whereas\u00a0Shopify\u00a0is a great solution for scalable online stores."}},{"@type":"Question","name":"How can I cancel my Wix online store?","acceptedAnswer":{"@type":"Answer","text":"Just\u00a0cancel your plan\u00a0in the dashboard. If you want to delete your entire Wix account, you must\u00a0cancel your subscription\u00a0before."}},{"@type":"Question","name":"How many products can I add to the store?","acceptedAnswer":{"@type":"Answer","text":"50,000 maximum, but tons of products can affect your website’s loading speed. Keep in mind though, that you can only add up to 100 pages (dynamic pages like blog posts don’t count towards this limit)."}}],"isPartOf":{"@id":"https:\/\/www.tooltester.com#article"}}]</script> </main> <footer class="global-footer"> <a href="#top" class="back-to-top"><span class="sr-only">Back to top</span> <svg class="icon icon-chevron-up"><use xlink:href="#chevron-up"></use></svg></a> <div class="global-footer__inner"> <div class="global-footer__primary"> <nav class="global-footer__nav"><ul id="menu-footer-menu-en" class="footer-nav"><li id="menu-item-12853" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12853"><a href="https://www.tooltester.com/en/about-us/">About us</a></li> <li id="menu-item-86657" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-86657"><a href="https://www.tooltester.com/en/tooltester-methodology/">Our Methodology</a></li> <li id="menu-item-12852" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12852"><a href="https://www.tooltester.com/en/terms-of-use/">Privacy Policy</a></li> <li id="menu-item-53682" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-53682"><a href="https://www.tooltester.com/en/contact/">Contact</a></li> <li id="menu-item-135543" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-135543"><a href="https://www.tooltester.com/en/jobs/">Jobs</a></li> <li id="menu-item-129909" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-129909"><a href="https://www.tooltester.com/en/sitemap/">Sitemap</a></li> </ul></nav> <div class="global-footer__social"> <ul class="social-links"> <li class="social-links__item"><a href="https://twitter.com/tooltester" class="social-links__link" target="_blank"><svg class="icon icon-twitter social-links__twitter"><use xlink:href="#twitter"></use></svg></a></li> <li class="social-links__item"><a href="https://www.facebook.com/WebsiteToolTester" class="social-links__link" target="_blank"><svg class="icon icon-facebook social-links__facebook"><use xlink:href="#facebook"></use></svg></a></li> <li class="social-links__item"><a href="https://youtube.com/@tooltester" class="social-links__link" target="_blank"><svg class="icon icon-youtube social-links__youtube"><use xlink:href="#youtube"></use></svg></a></li> </ul> </div> <div class="global-footer__newsletter"> <svg class="icon icon-logo global-footer__logo"><use xlink:href="#logo"></use></svg> </div> </div> <div class="global-footer__secondary"> <p>2009 - 2024 ToolTester Network</p> </div> </div> </footer> </div> <script type="text/javascript" id="cookie-notice-front-js-before"> /* <![CDATA[ */ var cnArgs = {"ajaxUrl":"https:\/\/www.tooltester.com\/wp-admin\/admin-ajax.php","nonce":"2a6f1ae5fc","hideEffect":"fade","position":"bottom","onScroll":false,"onScrollOffset":100,"onClick":false,"cookieName":"cookie_notice_accepted","cookieTime":2592000,"cookieTimeRejected":2592000,"globalCookie":false,"redirection":false,"cache":true,"revokeCookies":false,"revokeCookiesOpt":"automatic"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/plugins/cookie-notice/js/front.min.js?ver=2.4.18" id="cookie-notice-front-js"></script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/themes/tooltester-v3/assets/js/headroom.js" id="headroom-js"></script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/themes/tooltester-v3/assets/js/swiper.min.js" id="swiper-js"></script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/themes/tooltester-v3/assets/js/lity.min.js" id="lity-js"></script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/themes/tooltester-v3/assets/js/fancybox.js" id="fancybox-js"></script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/themes/tooltester-v3/assets/js/jquery.cookie.min.js" id="cookie-js"></script> <script type="text/javascript" src="https://www.tooltester.com/wp-content/themes/tooltester-v3/assets/js/scripts.js" id="scripts-js"></script>  <div id="cookie-notice" role="dialog" class="cookie-notice-hidden cookie-revoke-hidden cn-position-bottom" aria-label="Cookie Notice" style="background-color: rgba(255,255,255,1);"><div class="cookie-notice-container" style="color: #1a1c22"><span id="cn-notice-text" class="cn-text-container">We use cookies to ensure that we give you the best experience on our website. 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Wix Ecommerce Review 2024: Is the Online Store Any Good?