CINXE.COM

Positioning and Messaging Guide: PharmD Program · Brand Identity · UCSF School of Pharmacy

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class="content"> <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p></p><div class="media media-element-container media-third ucsf-images-wrapping-right"><picture class="media-element file-third"> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/pharm.ucsf.edu/files/cylinders%20pharmd.svg?itok=qzjEarVl&amp;timestamp=1534271579 1x, /sites/pharm.ucsf.edu/files/cylinders%20pharmd.svg?itok=SDRkcsGg&amp;timestamp=1534271579 2x, /sites/pharm.ucsf.edu/files/cylinders%20pharmd.svg?itok=wW_xMCBC&amp;timestamp=1534271579 3x" media="(min-width: 1025px)"></source> <source srcset="/sites/pharm.ucsf.edu/files/cylinders%20pharmd.svg?itok=LTFjtyFg&amp;timestamp=1534271579 1x, /sites/pharm.ucsf.edu/files/cylinders%20pharmd.svg?itok=bHEUJKV7&amp;timestamp=1534271579 2x, /sites/pharm.ucsf.edu/files/cylinders%20pharmd.svg?itok=SDRkcsGg&amp;timestamp=1534271579 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/sites/pharm.ucsf.edu/files/cylinders%20pharmd.svg?itok=SDRkcsGg&amp;timestamp=1534271579 3x" media="(min-width: 431px) and (max-width: 480px)"></source> <source srcset="/sites/pharm.ucsf.edu/files/cylinders%20pharmd.svg?itok=LTFjtyFg&amp;timestamp=1534271579 1x, /sites/pharm.ucsf.edu/files/cylinders%20pharmd.svg?itok=bHEUJKV7&amp;timestamp=1534271579 2x, /sites/pharm.ucsf.edu/files/cylinders%20pharmd.svg?itok=SDRkcsGg&amp;timestamp=1534271579 3x" media="(min-width: 0px) and (max-width: 430px)"></source> <!--[if IE 9]></video><![endif]--> <!--[if lt IE 9]> <img class="media-element file-third" src="/sites/pharm.ucsf.edu/files/cylinders%20pharmd.svg?itok=qzjEarVl&amp;timestamp=1534271579" alt="diagram" title="" /> <![endif]--> <!--[if !lt IE 9]><!--> <img class="media-element file-third" srcset="" alt="diagram" title="" /> <!-- <![endif]--> </picture><div class="field field-name-field-image-caption field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Diagram of nested cylinders: UCSF larger than School of Pharmacy larger than PharmD Program, with PharmD Program highlighted.</p></div></div></div></div> <h2>Jump below to</h2> <ul> <li><a href="#statement">Positioning statement: PharmD program</a></li> <li><a href="#messaging">Messaging: PharmD curriculum</a></li> <li><a href="#curriculum">Curriculum from the student’s perspective</a></li> </ul> <h2><a id="statement" name="statement"></a>Positioning statement: PharmD program</h2> <p class="emphatic">The UCSF PharmD is a multifaceted and compassionate leader in pharmacy, with a scientific mindset and a limitless future.</p> <p>The UCSF PharmD program prepares ambitious minds for diverse and dynamic careers in pharmacy and beyond. We inspire inquisitive students to think creatively from fresh perspectives and to fearlessly approach new challenges in pharmacy and across health care.</p> <p>Our rigorous program applies a scientific mindset across all coursework. It delivers strong, essential science and therapeutics knowledge, a patient focus, and new ideas at the frontiers of research and practice not found anywhere else. This highly integrated combination equips students to excel professionally amid rapid advancements and changes in science and health care. Most of our graduates continue to residency programs and other advanced training, increasing their leadership contributions to health care, science, industry, and policy.</p> <p>From our home in the San Francisco Bay Area, and at the world’s leading university focused on health, our students care for—and learn from—diverse patient populations and evolve into patient-centered clinicians. UCSF PharmD graduates, equipped with a scientific mindset and an unmatched professional skillset, are transforming health care for patients and communities through pharmacy.</p> <h2><a id="messaging" name="messaging"></a>Messaging: PharmD curriculum</h2> <p>The UCSF PharmD program is an integrated, experiential education based on scientific thinking that prepares ambitious minds for diverse and dynamic careers in pharmacy and beyond.</p> <p>Our rigorous program delivers pharmacy-specific knowledge, increasingly advanced practice experiences, and an exploration of new ideas in science and practice—all integrated and all from an educational model that prepares students to think scientifically, to be problem solvers rather than formula followers. Students learn actively with peers. Program graduates excel amid rapid advancements across a changing health care landscape, with most going on to further advanced training. We encourage this.</p> <table class="c1-25pc"> <tbody> <tr> <th scope="row"> <p>Scientific thinking</p> </th> <td> <p>A scientific mindset is the key element of our curriculum; it underpins all teaching and learning.</p> </td> </tr> <tr> <th scope="row"> <p>Integrated</p> </th> <td> <p>As students learn, they continually build upon previous knowledge while integrating new ideas and concepts.</p> </td> </tr> <tr> <th scope="row"> <p>Experiential</p> </th> <td> <p>Every student benefits from meaningful, increasingly complex, real-life clinical experiences with a diverse patient population, and from practicing in health care teams.</p> </td> </tr> </tbody> </table> <h2><a id="curriculum" name="curriculum"></a>Curriculum from the student’s perspective</h2> <p>Our students experience the PharmD program through coursework that enables them to: build core knowledge, explore the latest in science and pharmacy practice while developing their own inquiry skills, and experience pharmacy practice firsthand.</p> <p></p><div class="media media-element-container media-media-full _none"><picture class="media-element file-media-full"> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=kFjqG4bn&amp;timestamp=1548813420 1x, /sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=KkB27EuQ&amp;timestamp=1548813420 2x, /sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=NsQaBaYA&amp;timestamp=1548813420 3x" media="(min-width: 1025px)"></source> <source srcset="/sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=CXg4S1bz&amp;timestamp=1548813420 1x, /sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=KkB27EuQ&amp;timestamp=1548813420 2x, /sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=NsQaBaYA&amp;timestamp=1548813420 3x" media="(min-width: 801px) and (max-width: 1024px)"></source> <source srcset="/sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=kFjqG4bn&amp;timestamp=1548813420 1x, /sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=KkB27EuQ&amp;timestamp=1548813420 2x, /sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=NsQaBaYA&amp;timestamp=1548813420 3x" media="(min-width: 641px) and (max-width: 800px)"></source> <source srcset="/sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=CXg4S1bz&amp;timestamp=1548813420 1x, /sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=cO6T8zCY&amp;timestamp=1548813420 2x, /sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=KkB27EuQ&amp;timestamp=1548813420 3x" media="(min-width: 481px) and (max-width: 640px)"></source> <source srcset="/sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=SwOG6wON&amp;timestamp=1548813420 1x, /sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=kFjqG4bn&amp;timestamp=1548813420 2x, /sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=cO6T8zCY&amp;timestamp=1548813420 3x" media="(min-width: 431px) and (max-width: 480px)"></source> <source srcset="/sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=SwOG6wON&amp;timestamp=1548813420 1x, /sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=kFjqG4bn&amp;timestamp=1548813420 2x, /sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=cO6T8zCY&amp;timestamp=1548813420 3x" media="(min-width: 0px) and (max-width: 430px)"></source> <!--[if IE 9]></video><![endif]--> <!--[if lt IE 9]> <img class="media-element file-media-full" src="/sites/pharm.ucsf.edu/files/build%20experience%20explore.svg?itok=kFjqG4bn&amp;timestamp=1548813420" alt="3 circles, labeled: Build core knowledge, Experience pharmacy practice, Explore new ideas and innovations in science while developing inquiry skills" title="" /> <![endif]--> <!--[if !lt IE 9]><!--> <img class="media-element file-media-full" srcset="" alt="3 circles, labeled: Build core knowledge, Experience pharmacy practice, Explore new ideas and innovations in science while developing inquiry skills" title="" /> <!-- <![endif]--> </picture><div class="field field-name-field-image-caption field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><table class="equal"> <thead> <tr> <th scope="col">Build</th> <th scope="col">Experience</th> <th scope="col">Explore</th> </tr> </thead> <tbody> <tr> <td> <p>Build core knowledge—through the following parts of the curriculum:</p> <ul> <li>Foundations</li> <li>Science and Therapeutics (Integrated Themes)</li> <li>Patient Care Skills</li> </ul> </td> <td> <p>Experience pharmacy practice—through the following parts of the curriculum:</p> <ul> <li>Pharmacy Practice Experiences</li> </ul> </td> <td> <p>Explore new ideas and innovations in science and practice while developing inquiry skills—through the following parts of the curriculum:</p> <ul> <li>Inquiry (Integrated Themes)</li> <li>Discovery Project</li> </ul> </td> </tr> <tr> <td colspan="3"> <p class="webedit-aligncenter">Coursework integrates throughout. Students actively engage in learning.</p> </td> </tr> <tr> <td colspan="3"> <p class="webedit-aligncenter">Scientific thinking underlies all coursework.</p> </td> </tr> </tbody> </table></div></div></div></div> <p class="goto">Next: <a href="/identity/guide/audience">Audience Messaging</a></p></div></div></div> </div> </div> </div> </div> </div> </div> <div id="sidebar-first"> <div class="region region-sidebar-first"> <div id="block-domain-menu-block-main-menu" class="block block-domain-menu-block"> <div class="content"> <div class="skip primary"> <a href="#postnav">Skip primary navigation</a> </div> <div class="menu-block-wrapper menu-block-main-menu menu-name-9045fca73f5acac5c452a4112a99eefe parent-mlid-0 menu-level-1"> <ul class="menu"><li class="first leaf menu-mlid-443271"><a href="/identity" tabindex="0">Home</a></li> <li class="expanded active-trail menu-mlid-443296"><a href="/identity/guide" class="active-trail" tabindex="0">Positioning and Messaging Guide</a><ul class="menu"><li class="first leaf menu-mlid-443276"><a href="/identity/guide/overview" tabindex="0">Overview</a></li> <li class="leaf menu-mlid-443411"><a href="/identity/guide/ucsf" tabindex="0">UCSF</a></li> <li class="leaf menu-mlid-443446"><a href="/identity/guide/school" tabindex="0">School of Pharmacy</a></li> <li class="leaf active-trail active menu-mlid-443481"><a href="/identity/guide/pharmd" class="active-trail active" tabindex="0">PharmD Program</a></li> <li class="last leaf menu-mlid-443486"><a href="/identity/guide/audience" tabindex="0">Audience Messaging</a></li> </ul></li> <li class="collapsed menu-mlid-844801"><a href="/identity/style" tabindex="0">Editorial Style Guide</a></li> <li class="leaf menu-mlid-955911"><a href="/identity/photo" tabindex="0">Photography Guide</a></li> <li class="leaf menu-mlid-443291"><a href="/identity/letterhead" tabindex="0">Letterhead</a></li> <li class="leaf menu-mlid-443281"><a href="/identity/logos" tabindex="0">Logos</a></li> <li class="leaf menu-mlid-443406"><a href="/identity/present" tabindex="0">Presentation Templates</a></li> <li class="leaf menu-mlid-535601"><a href="/identity/signs" tabindex="0">Signs</a></li> <li class="last leaf menu-mlid-443301"><a href="/identity/contact" tabindex="0">Contact Us</a></li> </ul></div> <span id="postnav"></span> </div> </div> <div id="block-domain-menu-block-offsite" class="block block-domain-menu-block"> <div class="content"> <div class="skip offsite"> <a href="#postnavoffsite">Skip offsite navigation</a> </div> <div class="menu-block-wrapper menu-block-offsite menu-name-6c7adb62596e43d2d3a450b75df498d2 parent-mlid-0 menu-level-1"> <ul class="menu"><li class="first last leaf menu-mlid-443526"><a href="https://identity.ucsf.edu/" tabindex="0">UCSF Brand Identity</a></li> </ul></div> <span id="postnavoffsite"></span> </div> </div> </div> </div> </div> </div> <!-- /content-inner /content --> </div> <!-- /main --> </div> <!-- /page --> <div role="complementary" class="footer-make-a-gift-and-quote"> <div class="footer-make-a-gift"> <a href="https://makeagift.ucsf.edu/site/SPageServer?pagename=A1_API_GeneralGivingForm&amp;Primary=Pharmacy">Make a gift</a> </div> </div> <div class="footer-wrapper-outer" role="contentinfo"> <div class="footer-wrapper-inner"> <div class="footer-site-names-and-disclaimer"> <div id="parent-1-name-wrapper"> <div id="parent-2-name"></div> <div id="parent-1-name"><a href="https://pharmacy.ucsf.edu/">School of Pharmacy</a></div> </div> </div> <div class="footer menu"> <div class="region region-footer"> <div id="block-menu-footer" class="block block-menu"> <h2>Footer Menu</h2> <div class="content"> <ul class="menu"><li class="first leaf"><a href="https://pharmacy.ucsf.edu/suggestions" tabindex="0">Suggestions</a></li> <li class="first leaf"><a href="https://pharmacy.ucsf.edu/support?reporturl=https%3A//pharm.ucsf.edu/identity/guide/pharmd" tabindex="0">Report a problem</a></li> <li class="leaf"><a href="/identity/./contact" tabindex="0">Contact us</a></li> <li class="first leaf"><a href="https://websites.ucsf.edu/digital-accessibility" tabindex="0">Accessibility</a></li> <li class="leaf"><a href="https://www.ucsf.edu/website-privacy-policy" tabindex="0">Privacy policy</a></li> <li class="leaf"><a href="https://websites.ucsf.edu/website-terms-use" tabindex="0">Terms of use</a></li> <li class="leaf"><a href="https://websites.ucsf.edu/azlist" tabindex="0">A-Z website list</a></li> <li class="last leaf"><a href="/saml_login?destination=identity/guide/pharmd" tabindex="0">Log in</a></li> </ul> </div> </div> </div> </div> <div class="footer-social"> <div class="item-list"><ul><li class="first"><a href="https://www.facebook.com/ucsfpharmacy" class="facebook">Facebook</a></li> <li><a href="https://www.youtube.com/ucsfpharmacy" class="youtube">YouTube</a></li> <li class="last"><a href="https://x.com/ucsfpharmacy" class="twitter">X</a></li> </ul></div> </div> <div class="copyright"> &copy; 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