CINXE.COM

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You’re in the right place. This website helps you understand how to obtain a logo you need and how to use it. Not affiliated with the School of Pharmacy? See Brand Guide: Logos. For a" /> <link rel="canonical" href="https://pharm.ucsf.edu/identity/logos" /> <meta property="og:site_name" content="Brand Identity" /> <meta property="og:type" content="website" /> <meta property="og:url" content="https://pharm.ucsf.edu/identity/logos" /> <meta property="og:title" content="Logos · Brand Identity" /> <meta property="og:description" content="Need a logo affiliated with the School of Pharmacy? You’re in the right place. This website helps you understand how to obtain a logo you need and how to use it. Not affiliated with the School of Pharmacy? See Brand Guide: Logos. 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For a" /> <meta property="og:locale" content="en_US" /> </head> <body class="html not-front not-logged-in one-sidebar sidebar-first page-node page-node- page-node-12566 node-type-page domain-identity node-published" >  <div class="skip tocontent"> <a href="#content">Skip to content</a> </div> <nav class="topbar" role="navigation" aria-label="University main menu"> <ul> <li><a href="https://www.ucsf.edu/">University of California San Francisco</a></li> <li><a href="https://pharmacy.ucsf.edu">UCSF School of Pharmacy</a></li> <li><a href="https://www.ucsfhealth.org/">UCSF Health</a></li> </ul> </nav> <div class="logo-for-print-only"> <img src="/sites/pharm.ucsf.edu/themes/pharmacyoa/images/ucsf-dark-blue.svg" alt="UCSF"> </div> <div id="page" class="page theme-pharmacymicrosite is-domain-identity is-microsite-secondary is-sop is-pharm page-type-11"> <div id="header" class="clearfix" role="banner"> <div id="menu-and-search-mobile"> <div id="search-mobile-controller" 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id="content" class="lab-title-group"> <div class="lab-title"><a href="/identity">Brand Identity</a></div> <div class="subtitle"><span>School of Pharmacy brand identity supporting the UCSF brand identity</span></div> </div> </div>  <div id="main" class="clearfix" role="main"> <div> <div id="content-inner" class="inner column center"> <div id="content-header"> <div class="tabs"></div> </div>  <div id="content-area" class="clearfix"> <h1>Logos</h1> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="content"> <div id="node-12566" class="node node-page clearfix" about="/identity/logos" typeof="sioc:Item foaf:Document"> <div class="content"> <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Need a logo affiliated with the School of Pharmacy? You’re in the right place. This website helps you understand how to obtain a logo you need and how to use it.</p> <p>Not affiliated with the School of Pharmacy? See <a href="https://identity.ucsf.edu/brand-guide/logos">Brand Guide: Logos</a>.</p> <table class="equal collapse"> <thead> <tr> <th scope="col"> <p>For a logo that represents…</p> </th> <th scope="col"> <p>Do this…</p> </th> </tr> </thead> <tbody> <tr> <td> <ul> <li> <p>School of Pharmacy</p> </li> </ul> </td> <td> <p>Submit your request to <a href="https://pharmacy.ucsf.edu/support">Website and Communications Support</a>.</p> </td> </tr> <tr> <td> <ul> <li> <p>Dean’s Office</p> </li> <li> <p>Office of Student Affairs</p> </li> <li> <p>PharmD Degree Program</p> </li> <li> <p>any other unit, subunit, team, group, project, or program within the School of Pharmacy</p> </li> </ul> </td> <td> <p>Following our Brand Communications guidelines, your identity should reflect and support the School entity. Instead of creating or using a logo that represents your entity or degree program, use the School of Pharmacy logo in conjunction with the name of your organization or degree program specified in Helvetica Neue Light, Helvetica, or Arial. In cases where the entity is larger than the School of Pharmacy, such as interprofessional activities amongst the Schools, use the UCSF logo. The <a href="https://pharmacy.ucsf.edu/organization/deans-office/communications">Office of Communications</a> can advise you in these matters, particularly when more than one logo is involved, or when you want a particularly polished result. Submit your request to <a href="https://pharmacy.ucsf.edu/support">Website and Communications Support</a>.</p> </td> </tr> <tr> <td> <ul> <li> <p>any center, program, initiative, or project affiliated with the School, whether in partnership with internal or external entities (example: <a href="/kidney">The Kidney Project</a>)</p> </li> </ul> </td> <td> <p><a href="https://ucsf.box.com/s/hodrypdgcihwe4zitl6e0fj7xzp1ijgd">Brand Communications supplemental guidelines</a> permit a logo to be created at the direction of their office. The <a href="https://pharmacy.ucsf.edu/organization/deans-office/communications">Office of Communications</a> will guide you through this process, set your expectations, submit your application on your behalf, and help you use the logo deliverables we receive. Submit your request to <a href="https://pharmacy.ucsf.edu/support">Website and Communications Support</a>.</p> </td> </tr> <tr> <td> <ul> <li> <p>Department of Pharmaceutical Chemistry</p> </li> <li> <p>Department of Bioengineering and Therapeutic Sciences</p> </li> <li> <p>Department of Clinical Pharmacy</p> </li> </ul> </td> <td> <p>Contact your Chief Administrative Officer (CAO). If you are the CAO, submit your request to <a href="https://pharmacy.ucsf.edu/support">Website and Communications Support</a>.</p> </td> </tr> <tr> <td> <ul> <li> <p>California Poison Control System (CPCS)</p> </li> <li> <p>Quantitative Biosciences Institute (QBI)</p> </li> <li> <p>any other entity that is affiliated with but not wholly contained by the School of Pharmacy</p> </li> </ul> </td> <td> <p>Contact that entity.</p> </td> </tr> <tr> <td> <ul> <li> <p>University of California, San Francisco (UCSF)</p> </li> <li> <p>UCSF Medical Center</p> </li> <li> <p>UCSF Benioff Children’s Hospital</p> </li> </ul> </td> <td> <p>See <a href="https://identity.ucsf.edu/brand-guide/logos">Brand Guide: Logos</a>.</p> </td> </tr> <tr> <td> <ul> <li> <p>University of California (UC)</p> </li> </ul> </td> <td> <p>Use of the seal is used in some more formal situations, such as commencement and letterhead. Otherwise, we strongly discourage the use of UC wordmarks and seals unless you have a partnership with a UCOP entity or your project involves three or more UC campuses. Visit <a href="https://brand.universityofcalifornia.edu/guidelines/identity/">UC wordmark</a> and <a href="https://brand.universityofcalifornia.edu/guidelines/seal.html">UC Seal</a> then ask permission to receive artwork from <a href="https://www.ucop.edu/marketing-communications/index.html">Marketing Communications</a>.</p> </td> </tr> </tbody> </table> <h2>Don’t see the entity you need?</h2> <p>Logos and logo guidelines are administered by the <a href="https://www.ucsf.edu/office-of-communications#brand-strategy">Brand Strategy team</a> in the <a href="https://www.ucsf.edu/office-of-communications">UCSF Office of Communications</a>, and no other logos or emblems other than those detailed within <a href="https://identity.ucsf.edu/brand-guide/logos">its guidelines</a> should represent any UCSF entity. <strong>Do not create your own logo.</strong> Questions? <a href="/identity/contact">Contact us</a>.</p> <h2><a id="using" name="using"></a>Using our logo packages</h2> <p>This section describes the contents of logo packages distributed by the School of Pharmacy and how to use them.</p> <h3>Package contents</h3> <p>Your package contains two top-level folders:</p> <ul> <li>cmyk - for print</li> <li>rgb - for screen</li> </ul> <p>Within each of these folders, logos come in selected combinations of three colors (black, navy, white) on four backgrounds (black, navy, white, transparent) and seven file formats (EPS, JPG, PNG, TIF, SVG, EMF, WMF).</p> <h3>Choosing between CMYK and RGB</h3> <table class="equal"> <thead> <tr> <th scope="col">CMYK is for…</th> <th scope="col">RGB is for…</th> </tr> </thead> <tbody> <tr> <td> <ul> <li>printed documents and projects</li> <li>PDF files intended for printing</li> </ul> </td> <td> <ul> <li>websites</li> <li>presentations</li> <li>PDF files intended for screen viewing</li> </ul> </td> </tr> </tbody> </table> <p>If you choose incorrectly, colors might not appear as we intend. For example, a color might not be as vibrant as it should be. Or, colors might appear slightly off from other branded materials produced separately.</p> <p>If your project involves both print and screen, create using CMYK, then save a copy and convert it to RGB. How to do this varies depending on the application you use. If you need help, <a href="/identity/contact">contact us</a>.</p> <p>If your project involves neither print nor screen, ask for help. For example, with apparel, ask the vendor. Or, <a href="/identity/contact">contact us</a>.</p> <h3>About file types</h3> <table class="not-100pc-wide"> <thead> <tr> <th scope="row"> </th> <th scope="col"> <p>EPS</p> </th> <th scope="col"> <p>JPG</p> </th> <th scope="col"> <p>PNG</p> </th> <th scope="col"> <p>TIF</p> </th> <th scope="col"> <p>SVG</p> </th> <th scope="col"> <p>EMF</p> </th> <th scope="col"> <p>WMF</p> </th> </tr> </thead> <tbody> <tr> <th scope="row"> <p>Can have a transparent background?</p> </th> <td> <p>Yes</p> </td> <td> <p>No</p> </td> <td> <p>Yes</p> </td> <td> <p>No *</p> </td> <td> <p>Yes</p> </td> <td> <p>Yes</p> </td> <td> <p>Yes</p> </td> </tr> <tr> <th scope="row"> <p>Retains quality when embiggened?</p> </th> <td> <p>Yes</p> </td> <td> <p>No</p> </td> <td> <p>No</p> </td> <td> <p>No</p> </td> <td> <p>Yes</p> </td> <td> <p>Yes</p> </td> <td> <p>Yes</p> </td> </tr> <tr> <th scope="row"> <p>Requires Postscript output device when printing?</p> </th> <td> <p>Yes</p> </td> <td> <p>No</p> </td> <td> <p>No</p> </td> <td> <p>No</p> </td> <td> <p>No</p> </td> <td> <p>No</p> </td> <td> <p>No</p> </td> </tr> <tr> <th scope="row"> <p>How good for professional printing?</p> </th> <td> <p>Best</p> </td> <td> <p>Okay</p> </td> <td> <p>Okay</p> </td> <td> <p>Best</p> </td> <td> <p>Okay</p> </td> <td> <p>Okay</p> </td> <td> <p>Okay</p> </td> </tr> <tr> <th scope="row"> <p>Good when needing a small filesize?</p> </th> <td> <p>No</p> </td> <td> <p>Yes</p> </td> <td> <p>No</p> </td> <td> <p>No</p> </td> <td> <p>Yes</p> </td> <td> <p>Yes</p> </td> <td> <p>Yes</p> </td> </tr> </tbody> </table> <p>* Technically, yes, TIF does support transparent backgrounds, but since many applications do not support it, it’s best to avoid when needing transparency.</p> <h3>About resolution</h3> <p>Bitmap file formats are 300 ppi. If you need a different resolution, <a href="/identity/contact">contact us</a>.</p> <h2>Related links</h2> <ul> <li> <p><a href="https://identity.ucsf.edu/templates-examples/posters-digital-signage">Posters & Digital Signage</a></p> </li> <li> <p><a href="https://web.archive.org/web/20141128151940/https://forums.adobe.com/thread/970969">“Black” in RGB versus CMYK colors</a></p> </li> <li> <p><a href="http://www.ashworthcreative.com/blog/2014/06/difference-cmyk-rgb-colors/">What is the difference between CMYK and RGB colors?</a></p> </li> </ul></div></div></div> </div> </div> </div> </div> </div> </div> <div id="sidebar-first"> <div class="region region-sidebar-first"> <div id="block-domain-menu-block-main-menu" class="block block-domain-menu-block"> <div class="content"> <div class="skip primary"> <a href="#postnav">Skip primary navigation</a> </div> <div class="menu-block-wrapper menu-block-main-menu menu-name-9045fca73f5acac5c452a4112a99eefe parent-mlid-0 menu-level-1"> <ul 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