Recruiter and Recruiter Lite InMail Policy

<!DOCTYPE html> <html lang="en" data-ui-framework="glimmer" data-presentation-type="FULL_PAGE" class="theme--artdeco"> <head> <title>Recruiter and Recruiter Lite InMail Policy | Recruiter Help</title> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="default"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content="Recruiter and Recruiter Lite InMail Policy"> <meta name="locale" content="en_US"> <meta name="robots" content="index,follow"> <meta name="og:title" content="Recruiter and Recruiter Lite InMail Policy | Recruiter Help"> <meta name="og:site_name" content="Recruiter Help"> <meta name="og:description" content="Recruiter and Recruiter Lite InMail Policy"> <meta name="og:url" content="https://www.linkedin.com/help/recruiter/answer/a413279"> <meta name="pageKey" content="hc_search_entity"> <meta name="asset-url" id="artdeco/static/images/icons.svg" content="https://static.licdn.com/sc/h/6sz1e821vgereyxaakx87tt4z"> <meta name="helpcenter:bootstrap" content="{"cdnUrl":"https://static.licdn.com","application":{"name":"helpcenter-frontend","instance":"i001","version":"0.5.5030","multiproductName":"helpcenter"},"availableHelpCenters":[{"urn":"urn:li:helpCenterInstance:linkedin","longLabel":"LinkedIn Help","shortLabel":"LinkedIn"},{"urn":"urn:li:helpCenterInstance:billing","longLabel":"Corporate Billing Help","shortLabel":"Corporate Billing"},{"urn":"urn:li:helpCenterInstance:learning","longLabel":"Learning Help","shortLabel":"Learning"},{"urn":"urn:li:helpCenterInstance:lms","longLabel":"Marketing Solutions Help","shortLabel":"Marketing Solutions"},{"urn":"urn:li:helpCenterInstance:recruiter","longLabel":"Recruiter Help","shortLabel":"Recruiter"},{"urn":"urn:li:helpCenterInstance:sales-insights","longLabel":"Sales Insights Help","shortLabel":"Sales Insights"},{"urn":"urn:li:helpCenterInstance:sales-navigator","longLabel":"Sales Navigator Help","shortLabel":"Sales Navigator"},{"urn":"urn:li:helpCenterInstance:talent-hub","longLabel":"Talent Hub Help","shortLabel":"Talent Hub"},{"urn":"urn:li:helpCenterInstance:talent-insights","longLabel":"Talent Insights Help","shortLabel":"Talent Insights"}],"globalAlerts":[],"helpCenterInstance":"urn:li:helpCenterInstance:recruiter","lixResults":[],"locale":"en_US","pageKey":"hc_search_entity","presentationType":"FULL_PAGE","uiTheme":"ART_DECO","uiDesignSystem":"hue-infra","siteSearch":{},"contactChannels":{"contactUs":{"href":"https://www.linkedin.com/help/recruiter/solve"}},"allowOpenChatWithQueryParam":false}"> <meta name="helpcenter:clientdata" content="{"helpCenterArticleUrn":"urn:li:helpCenterArticle:(413279,LITHOGRAPH)"}"> <meta name="helpcenter:tracking-id" content="WWUF7dAGT5a1yhfQxyFpVQ=="> <link rel="canonical" href="https://www.linkedin.com/help/recruiter/answer/a413279">  <link rel="icon" href="https://static.licdn.com/scds/common/u/images/logos/favicons/v1/favicon.ico"> <script>(function(){function a(){var a,b;var c=new Promise(function(c,d){a=c,b=d});return c.resolve=a,c.reject=b,c}window.helpcenter=a()})();</script> <script src="https://static.licdn.com/sc/h/8hfbuq1ftcvnnx4dd5067pi0t" async defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/kqnjxe4lquult2wh53f8nxdt" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/eyu17lkf6vsg7kzra0vc59dhy" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/bgx32xxh5d2kzmy7ihmmx4l8d" defer type="text/javascript"></script>   <script src="https://static.licdn.com/sc/h/dah7freax6g0ke4qb7ldi8lo9" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/5xeufzc2c97mapmyf53p7pzb4"> <link rel="stylesheet" href="https://static.licdn.com/sc/h/br4pwt2mabgjtw8ggoqn5thbd"> <script src="https://static.licdn.com/sc/h/74ve28hdtc8mw6w2g0inpz1vw" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/f2nrji8842qbbbdkma1xmhaco"> </head> <body dir="ltr" class="base-page hue-web-theme--classic hue-web-color-scheme--light" data-test-id="base-page-body" data-in-hueify-scope="true"> <header class="global-header" data-test-id="global-header"> <div class="placeholder " id="system-message-outlet" data-inert-toggle-target="me-menu-inert-toggle-target" data-test-id="system-message-outlet"> </div>  <div class="page-width-content"> <div class="accessibility-menu" data-test-selector="accessibility-menu" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="visually-hidden" aria-live="polite"> <p class="mobile-view-on-desktop">Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. 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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Frecruiter%2Fanswer%2Fa413279&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Frecruiter%2Fanswer%2Fa413279" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Recruiter and Recruiter Lite InMail Policy </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 7 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(413279,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>InMail messages allow recruiters to converse with potential candidates about career opportunities. </p><p>At LinkedIn, the content you share through InMail should add to the LinkedIn community in a constructive manner. Additional information on what that means is laid out below. You should also review our <a rel="" href="https://www.linkedin.com/legal/professional-community-policies" target="_blank">LinkedIn Professional Community Policies.</a> The LinkedIn Recruiter InMail Policy, in accordance with the LinkedIn Professional Community Policies, ensure that communication through Recruiter is a positive experience for everyone.</p><p>We don’t tolerate inappropriate behavior or activities such as spam, harassment, scams, and misinformation. We also seek to ensure members receive high quality and appropriate InMail and content. The following policies and procedures as a part of the LinkedIn Recruiter InMail Policy ensure InMail communication through Recruiter is a positive experience for everyone.</p><p>Please follow these rules of conduct when sending InMail messages:</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Don't distribute unwanted or untargeted mass InMail messages. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Don't use InMail for marketing campaigns. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Don't use InMail as event invitations. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>All messages must follow the LinkedIn Professional Community Policies.</p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Violating our policies can result in action against your account’s ability to send InMails or may lead to other restrictions to your Recruiter account. These policies apply to all members with Recruiter and Recruiter Lite. Violations of this policy may result in restrictions on your ability to send InMails.</p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>InMail messages undergo checks by LinkedIn’s filtering system and your InMail message can be flagged as inappropriate if it violates one or more of the above rules of conduct. If multiple InMails have been flagged, you’ll receive a notification and your ability to send new InMail messages will be disabled until the following day. Coordinated Universal Time (UTC) is used for calculating a day. You can learn more about how we enforce violations of our LinkedIn Recruiter InMail Policy <a rel="" href="https://www.linkedin.com/help/recruiter/answer/a1322781" target="_blank">here</a>.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div>  </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-0gc5k" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">InMail response rate threshold policy and the InMail Improvement Period</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-0gc5k" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To ensure members receive high-quality InMail and to help our customers achieve the highest InMail response rates possible, we've established a 13% response rate threshold as part of the Recruiter InMail Policy. This threshold is based on the analysis of InMail activity data as well as member feedback about InMail messages. If you have a response rate of less than 13% over a 14-day period, you’ll receive a warning notification. For any subsequent breach of the 13% threshold, you may be placed in an InMail Improvement Period.</p><p>You can learn more about the InMail Improvement Period <a rel="" href="https://www.linkedin.com/help/recruiter/answer/a413271" target="_blank">here</a>.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <strong>Notes:</strong> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>An InMail response is defined as any InMail to which the recipient sends an InMail reply, accepts the InMail invitation, or replies as "Not Interested."</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>InMail response rates are connected to Recruiter seats. If a seat is transferred, the new seat holder will be accountable for the previous recruiter's response rate.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Seat holders will receive an InMail credit back for every sent InMail message that receives a response within 90 days of the send date.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>You can learn more about InMail message credits <a rel="" href="/help/recruiter/answer/a543695" target="_blank">here</a>.</p> </div> </div> </li> </ul> </div>  </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-bv12i" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">InMail Sending Limit Policy</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-bv12i" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To help safeguard our member experience and ensure our customers reach the right volume of candidates, we’ve established InMail limits for our Recruiter and Recruiter Lite users. You can learn more about sending limits for Recruiter and Recruiter Lite <a rel="" href="https://www.linkedin.com/help/recruiter/answer/a745199" target="_blank">here</a>.</p> </div> </div>  </div> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Related tasks</h2><ul><li><a rel="" href="https://www.linkedin.com/talent/home" target="_self">Sign in to Recruiter</a></li><li><a rel="" href="https://www.linkedin.com/talent/reports/response-rate" target="_self">Monitor your InMail message analytics in Recruiter</a></li><li><a rel="" href="/help/recruiter/answer/a543695" target="_self">InMail message credits and renewal process</a></li><li><a rel="" href="https://www.linkedin.com/help/recruiter/answer/a414226" target="_self">InMail response rate</a><br> </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Learn more</h2><ul><li><a rel="" href="https://www.linkedin.com/help/recruiter/answer/a745199" target="_self">InMail sending limits in Recruiter and Recruiter Lite</a></li><li><a rel="" href="https://www.linkedin.com/legal/professional-community-policies" target="_self">LinkedIn Professional Community Policies</a></li><li><a rel="" href="https://www.linkedin.com/help/recruiter/answer/a1322781" target="_self">Recruiter InMail Policy Enforcements</a></li><li><a rel="" href="https://www.linkedin.com/help/recruiter/answer/a413271" target="_self">InMail Improvement Period in Recruiter</a></li><li><a rel="" href="https://www.linkedin.com/help/recruiter/answer/a417098" target="_self">InMail messages in Recruiter FAQ</a></li></ul> </div> </article>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" 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