Interactive Advertising Bureau

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uk-container-expand uk-padding-remove" role="main" id="main-content"> <div class="module-browse uk-container-xlarge has-hero banner-image-container uk-cover-container uk-position-relative uk-height-medium "> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <img src="https://www.iab.com/wp-content/uploads/2020/07/iStock-470883252-scaled-e1595967743343-1000x305.jpg" uk-cover alt="Brand Disruption"> <div class="uk-overlay uk-width-1-1 uk-position-left"> <div class="topic-breadcrumb uk-padding-large"> <div class="module-browse__breadcrumbs"> <div class="article__breadcrumbs"> <a class="breadcrumbs__link uk-link-reset uk-text-uppercase" href="https://www.iab.com"> <span class="bold iabicon-arrow-left1 icon"></span> Home </a> </div> </div> </div> <div class="topic-title uk-padding-large"> <div class="uk-flex"> <div class="section-info"> <h1>Brand Disruption</h1> </div> <div class="module-browse__sharing uk-width-expand uk-flex-right uk-flex uk-flex-middle 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</div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="topic-body uk-container-xlarge uk-padding-large"> <div class="module-browse uk-container-xlarge"> <div class="module-browse__description"> <article class="article"> <p><p>Many incumbent brands are struggling to navigate the disruption brought on by the new business models of direct-to-consumer brands. These disruptor brands have forever altered how companies produce, distribute and sell products, as well as how businesses message, market, and target consumers. IAB鈥檚 goals are to show incumbent and disruptor brands and their service providers how to navigate permanent disruption and educate and train ad media sellers to better serve this new cohort of disruptor brands.</p> </p> </article> </div> </div> </div> <div class="toc-hidden article__content"><h3 class="toc">Featured Content</h3></div><div class="toc-hidden clearfix"></div><div class="topic-featured uk-container-xlarge uk-padding-large uk-padding-remove-top"> <div class="uk-align-left"></div> <div class="uk-align-right browse-more-link uk-visible@m"> </div> <div class="clearfix"></div> <div uk-grid class="uk-child-width-1-2@m "> <div> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/insights/brand-disruption-2021/" > <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-featured uk-background-cover uk-background-center-center uk-background-norepeat uk-height-medium uk-width-1-1">  <img style="object-fit: cover; height: 100%; object-position: 49.38% 35.31%" src="https://www.iab.com/wp-content/uploads/2020/10/brand-disruption-2021-the-iab-annual-report-on-the-evolving-consumer-ecosystem-scaled-e1604943347664.jpg" alt="Brand Disruption 2021: The IAB Annual Report on the Evolving Consumer Ecosystem onError="this.onerror=null;this.src='https://www.iab.com/wp-content/themes/iab/assets/img/placeholder-large.jpg'"/> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">Brand Disruption 2021: The IAB Annual Report on the Evolving Consumer Ecosystem</h4> </div> </div> </a> </div> </div> <div> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/insights/iab-250-direct-to-consumer-brands-to-watch-covid-impact-report/" > <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-featured uk-background-cover uk-background-center-center uk-background-norepeat uk-height-medium uk-width-1-1">  <img style="object-fit: cover; height: 100%; object-position: 49.31% 27.47%" src="https://www.iab.com/wp-content/uploads/2020/10/iab-250-direct-to-consumer-brands-to-watch-covid-impact-report-e1603907449916-scaled.jpg" alt="IAB 250 Direct-to-Consumer Brands to Watch: Covid Impact Report onError="this.onerror=null;this.src='https://www.iab.com/wp-content/themes/iab/assets/img/placeholder-large.jpg'"/> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">IAB 250 Direct-to-Consumer Brands to Watch: COVID Impact Report</h4> </div> </div> </a> </div> </div> </div> </div><div class="toc-hidden article__content"><h3 class="toc">Upcoming Events</h3></div><div class="toc-hidden clearfix"></div><div class="module-browse uk-container-xlarge"> <section class="module-featured-events"> <div class="module-heading uk-flex"> <h1 class="uk-width-expand">Upcoming Brand Disruption Events</h1> <a href="https://www.iab.com/events/?topic=brands" class="uk-text-decoration-none uk-text-uppercase all-events-link"> See all events <span class="primary-link-black"></span> </a> </div> <div class="uk-grid events-container"> <div class="uk-width-1-1"> <hr class="events-separator"> </div> <div class="uk-width-1-1 featured-event"> <div class="uk-grid" uk-grid>  <div class="uk-width-1-4 event-date-column"> <span class="event-date-text module-alt-subtitle uk-text-uppercase"> <div class="event-dates"> </div> </span> <div class="topics uk-text-capitalize uk-visible@s uk-hidden">  <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/brands"> Brand Disruption </a>   <button class="uk-text-decoration-none uk-button uk-button-default module-topic"> +4 </button>  <div uk-dropdown="pos: bottom-justify;" class="module-topic-dropdown"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/creator-economy"> Creator Economy </a> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/measurement"> Measurement </a> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/retail-media"> Retail Media </a> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/state-of-data"> State of Data </a> </div> </div> </div>  <div class="uk-width-3-4 uk-width-3-4@m"> <div class="title-column"> <div class="module-subtitle"> <a href="https://www.iab.com/events/2025-iab-connected-commerce-summit-2/"> 2025 IAB Connected Commerce Summit </a> </div>  <span class="type-and-location module-description-text uk-text-uppercase"> Conference - New York City </span>  <p class="description uk-visible@s"> IAB鈥檚 third annual Connected Commerce Summit: Retail Reimagined will bring together executives from across the commerce ecosystem for exclusive keynote presentations, dynamic peer-to-peer discussions, and breakout sessions that dov... </p>  <div class="uk-grid register-and-pricing uk-visible@s">  <div class="uk-width-1-2 uk-flex uk-flex-row uk-flex-bottom"> </div>  <div class="uk-width-1-2"> </div> </div> </div> </div>  <div class="uk-width-1-4 image-column uk-visible@m" hidden> <div class="uk-cover-container featured-image"> <a href="https://www.iab.com/events/2025-iab-connected-commerce-summit-2/"> <img class="" src="https://www.iab.com/wp-content/uploads/2023/11/2024-iab-connected-commerce-summit-12-1024x318.jpg" alt="IAB" uk-cover/> </a> </div> </div> </div> </div> <div class="uk-width-1-1"> <hr class="events-separator"> </div> </div>  <a href="https://www.iab.com/events/" class="uk-button primary-button-black see-all-events uk-width-1-2 uk-align-center uk-text-capitalize uk-visible@s"> See all events </a>  <a href="https://www.iab.com/events/" class="uk-text-decoration-none uk-text-uppercase see-all-events-mobile"> See all events <span class="primary-link-black"></span> </a> </section> </div><div 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