Public Policy Archives

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<a class="last module-sharing-actions__action-social uk-link-reset" href="https://twitter.com/intent/tweet?text=Navigating+the+Privacy+Challenges+in+Digital+Advertising%3A+Key+Takeaways+from+the+IAB+Privacy+Compliance+Salon&url=https%3A%2F%2Fwww.iab.com%2Fblog%2Fnavigating-privacy-challenges-digital-advertising%2F&via=iab" onclick="window.open(this.href,'Share','height=400, width=600,left=10,top=10,,scrollbars=yes,menubar=no'); return false;"> <i class="fa fa-twitter" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="toc-hidden article__content"><h3 class="toc">Our Mission</h3></div><div class="toc-hidden clearfix"></div><div class="uk-padding-large uk-container-xlarge uk-padding-remove-top uk-padding-remove-bottom"> <article class="article"> <div class="container module--news"> <div class="article__table-contents-header-container-mobile"> <div class="article__table-contents-header-mobile uk-hidden@m"> <a class="article__table-contents-header-mobile-action uk-link-reset" uk-toggle="target: #article-index-id; animation: uk-animation-slide-top-small" hidden> <div class="article__table-contents-header-content-mobile uk-flex uk-flex-middle"> Table of Contents <span class="article__table-contents-header-icon bold iabicon-arrow-in-circle-down uk-margin-auto-left"></span> </div> </a> </div> </div> <div class="article-container uk-flex ccwg"> <div class="article-index toc-placeholder uk-flex-auto"></div> <div class="article__content uk-flex-expand"> <div class="ccwg-block"> <div id="pane-ccwg-overview" class="ccwg-pane"> <div class="uk-padding-large uk-padding-remove-right uk-padding-remove-top"> <div uk-grid> <div class="uk-width-2-3@m"> <a name="general" id="general"></a> <h3 class="group-page-subhead restyled-subhead"><h3 class="module-subtitle">Our Mission</h3></h3> <p>The Interactive Advertising Bureau (IAB) champions our members and elevates the impact of interactive advertising to legislators and policymakers. From our strategic hub in Washington, D.C., we raise the industry鈥檚 political visibility and profile as a driving force in the American economy through grassroots advocacy, member fly-ins, research, and public affairs campaigns.</p> </div> <div class="uk-width-1-3@m"> <h3 class="group-page-subhead restyled-subhead">Resources</h3> <ul class="mission-key-themes uk-list uk-list-divider"> <li><a href="https://www.iab.com/topics/privacy/">Multi-State Privacy Compliance</a></li> <li><a href="https://www.iab.com/topics/ccpa/">IAB Diligence Platform</a></li> <li><a href="https://www.iab.com/how-personalized-advertising-works/"> How Personalized Advertising Works </a></li> </ul> </div> </div> </div> </div> </div> <div class="clearfix"></div> </div> </div> </div> </article> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="tpl-ccwg-subgroups" type="text/html"> <ul> {{#subgroups}} <li><a href="/councils-committees-task-forces-and-working-groups/?key={{id}}" target="_blank">{{name}}</a></li> {{/subgroups}} </ul> </script><div class="toc-hidden article__content"><h3 class="toc">Key Issues</h3></div><div class="toc-hidden clearfix"></div><section class="module-content uk-container-xlarge uk-padding-large uk-padding-remove-top"> <h3 class="module-subtitle">Key Issues</h3> <hr /> <div uk-grid class="uk-child-width-1-1@m "> <div class="module-content--inner"> <h4></h4> <table style="table-layout: fixed; width: 100%;"> <tbody> <tr> <td style="padding-bottom: 10px; padding-top: 10px; padding-right: 15px;"><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_AI_outlinedB.png" alt="Artificial Intelligence Logo" width="35px" height="35px" /><strong> AI:</strong> Enable advertisers to create more personalized experiences that are targeted to the right audience.</td> <td style="padding-bottom: 10px; padding-top: 10px; padding-left: 15px;"><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_Set_Analysis.png" alt="" width="35px" height="35px" /><strong> Cross Border Data Flows:</strong> Clarifying rules that promote the efficient and secure exchange of information.</td> </tr> <tr> <td style="padding-bottom: 10px; padding-top: 10px; padding-right: 15px;"><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_Set_GroupofPeople.png" alt="" width="35px" height="35px" /><strong> Competition:</strong> Fostering policies and standards designed to further competition in the industry.</td> <td style="padding-bottom: 10px; padding-top: 10px; padding-left: 15px;"><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_Set-Privacy.png" alt="" width="35px" height="35px" /><strong> Privacy:</strong> Responsible data collection and use online provides tremendous benefits to consumers, the economy, and society, ensuring our nation鈥檚 competitive position globally.</td> </tr> <tr> <td><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_Set_ConsumerMoney.png" alt="" width="40px" height="40px" /><strong> Consumer Protection: </strong>Providing transparency around products and services offered, so consumers are better protected from illegal or harmful activity online as they are in real life.</td> <td style="padding-bottom: 10px; padding-top: 10px; padding-left: 15px;"><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_Set_Data.png" alt="" width="35px" height="35px" /><strong> Taxes: </strong>Imposing taxes on digital advertising significantly raises advertising costs for businesses with limited budgets, which would be detrimental to small business growth.</td> </tr> <tr> <td><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/07/VOD-Icons-01-1.svg" alt="" width="35px" height="35px" /><strong> Content Moderation:</strong> Detailing moderation policies which provide optimal user experience and maximize advertiser participation.</td> <td style="padding-bottom: 10px; padding-top: 10px; padding-left: 15px;"><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_Set_Handshake.png" alt="" width="35px" height="35px" /><strong> Trade:</strong> Supporting policies that foster trust, commerce, privacy, and the ability to continue to provide services to consumers internationally.</td> </tr> </tbody> </table> <style>.term-2690 .black-background-overlay {<br /> background-color: rgba(0,0,0,0.1); }</style> </div> </div> </section><section class="module-content uk-container-xlarge uk-padding-large uk-padding-remove-top"> <div uk-grid class="uk-child-width-1-1@m "> <div class="module-content--inner"> <h4></h4> </div> </div> </section><div class="module-cta uk-padding uk-padding-small"> <div class="module-cta__container uk-flex uk-flex-center uk-height-small"> <div class="module-cta__column-left uk-flex uk-flex-center uk-flex-middle "> The Public Policy Team drives our industry鈥檚 political visibility and influence from Washington, D.C. </div> <div class="module-cta__column-right uk-flex uk-flex-left uk-flex-middle "> <a href="https://www.iab.com/our-story/?department=public-policy-2#iab-staff" class="btn-cta-link"> <span class="uk-button uk-button-default uk-align-center uk-border-thin uk-flex default-button-black default-button-red btn-cta-text" > Meet The Public Policy Team <div class="iabicon-arrow-in-circle-right arrow-icon"></div> </span> </a> </div> </div> </div><div class="toc-hidden article__content"><h3 class="toc">Latest News</h3></div><div class="toc-hidden clearfix"></div><div class="module-browse uk-container-xlarge"> <div class="module-browse__search uk-background-secondary uk-margin-large uk-padding-large"> <div class="module-filterable-content"> <section class="search-page our-story search-results-main clearfix"> <div class="search-container-wrapper"> <div class="search-container"> <div class="uk-grid uk-flex"> <div class="uk-width-1-1@s uk-width-4-4@m search-container__results-content-container">  <div class="search-filter container" data-date-format="m.d.y" data-posts-limit="8" data-taxonomy="iab_organization_type" data-taxonomy-term="2690"> <header> <h3 class="module-subtitle">Latest News</h3> <p class="filter-by">Filter by:</p> </header>  <div class="uk-grid">  <span class="dropdown-span-width uk-width-1-1"></span>  <div class="uk-width-1-4@m uk-width-1-2"> <div class="search-filter__group"> <a href="#" class="filter article-filter__dropdown" data-target="topic"> <span class="article-filter__selected-topic">Topic</span> <svg aria-hidden="true"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#icon-arrow-down"></use> </svg> <div class="linker"></div> </a> <div class="filter-items article-filter__list topic-filter" data-dropdown="topic"> <div id="search-topic-filter" class="topic-all"> <div class="topic-filter-options"> <a href="#" class="filter-option active" data-range="all">Popular topics</a> <a href="#" class="filter-option" data-range="a-d">A - D</a> <a href="#" class="filter-option" data-range="e-h">E - H</a> <a href="#" class="filter-option" data-range="i-l">I - L</a> <a href="#" class="filter-option" data-range="m-p">M - P</a> <a href="#" class="filter-option" data-range="q-t">Q - T</a> <a href="#" class="filter-option" data-range="u-z">U - Z</a> </div> <ul class="topic-filter-ul"> <li class="topic-a-d" > <a href="https://www.iab.com/topics/addressability/" data-value="addressability" data-dropdown-value="Addressability" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Addressability </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/ad-revenue/" data-value="ad-revenue" data-dropdown-value="Advertising Revenue" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Advertising 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filter-link" > Consumers </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/creator-economy/" data-value="creator-economy" data-dropdown-value="Creator Economy" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Creator Economy </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/digital-video/" data-value="digital-video" data-dropdown-value="Digital Video" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Digital Video </a> </li> <li class="topic-e-h" > <a href="https://www.iab.com/topics/education/" data-value="education" data-dropdown-value="Education" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Education </a> </li> <li class="topic-e-h" > <a href="https://www.iab.com/topics/gaming/" data-value="gaming" data-dropdown-value="Gaming" class="uk-button uk-button-default 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