Interactive Advertising Bureau | Anatomy of a Video Impression

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unified cross-platform measurement, the ability to gauge the overall impact of a video campaign has become increasingly important. To address this, marketers expect measurement partners to adhere to industry guidelines that standardize video impressions and assume they are treating them equally across various platforms, devices, content types, or settings.</p> <p><strong>Join us to learn:</strong></p> <ul> <li>The anatomy of a video ad impression in channels such as web video, CTV, social video, and linear, and the complexities of measurement across these channels</li> <li>How comparability becomes a challenge and discuss the path toward a more effective cross-channel measurement approach that helps marketers make informed decisions</li> </ul> </span> </div> </div>        </div> <div>   </div> <div>  <div class="uk-background-secondary" id="speakers"> <div class="module-featured-members uk-padding-large"> <div class="uk-flex uk-flex-column uk-flex-left"> <h3 class="toc" style="position: absolute; left: -99999px">Speakers & Moderators</h3> <h3 class="module-subtitle">Speakers & Moderators</h3> <div class="members-container"> <div class="member-card-container uk-flex uk-flex-wrap uk-flex-wrap-around uk-flex-left"> <div class="module-featured-members__container uk-flex uk-position-relative"> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Denise Bercovitch" src="https://www.iab.com/wp-content/uploads/2024/11/denise-bercovitch-2024-e1731619085954-500x500.jpg" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Denise Bercovitch </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">Vice President of Data Science</div> <div class="uk-visible@m">iSpot</div> <div class="uk-hidden@m">iSpot - Vice President of Data Science</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Denise Bercovitch" src="https://www.iab.com/wp-content/uploads/2024/11/denise-bercovitch-2024-e1731619085954-500x500.jpg" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Denise Bercovitch </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">Vice President of Data Science</div> <div class="uk-visible@m">iSpot</div> <div class="uk-hidden@m">iSpot - Vice President of Data Science</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> <p>Denise Bercovitch is Vice President of Data Science at iSpot, bringing more than 30 years of product development, data science, and quality management experience to her role. Denise guides product methods from conception to deployment, applying value-enhancing innovations to audience measurement. Prior to joining iSpot, Denise was at 605.tv, Comscore, and Kantar, where she created robust solutions in linear, addressable, and cross-platform advertising. </p> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Cintia Gabilan" src="https://www.iab.com/wp-content/uploads/2024/04/cintia-gabilan-500x500.jpeg" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Cintia Gabilan </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">Vice President, Media Center</div> <div class="uk-visible@m">IAB</div> <div class="uk-hidden@m">IAB - Vice President, Media Center</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Cintia Gabilan" src="https://www.iab.com/wp-content/uploads/2024/04/cintia-gabilan-500x500.jpeg" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Cintia Gabilan </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">Vice President, Media Center</div> <div class="uk-visible@m">IAB</div> <div class="uk-hidden@m">IAB - Vice President, Media Center</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> <p>Before joining the IAB, Cintia Gabilan had experience working across global ad agencies (Wunderman Thompson and Dentsu), CPG (Unilever), and tech companies (Facebook and Amazon). She has global experience driving growth by overseeing marketing, communications, and sales strategy. With a Master’s in Business, she most recently built many strategic and significant marketing programs at Amazon Ads, such as their Customer Advisory Boards, Analysts Relations, Competitive Intelligence program, and more. You can find her exploring nature, playing sports, and baking with her husband and daughter in her free time.</p> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Jessica Jensen" src="https://www.iab.com/wp-content/uploads/2024/11/jessica-jensen-2024-e1732114747367-500x500.jpg" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Jessica Jensen </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">Senior Director, Product Methodology and Analytics</div> <div class="uk-visible@m">VideoAmp</div> <div class="uk-hidden@m">VideoAmp - Senior Director, Product Methodology and Analytics</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Jessica Jensen" src="https://www.iab.com/wp-content/uploads/2024/11/jessica-jensen-2024-e1732114747367-500x500.jpg" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Jessica Jensen </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">Senior Director, Product Methodology and Analytics</div> <div class="uk-visible@m">VideoAmp</div> <div class="uk-hidden@m">VideoAmp - Senior Director, Product Methodology and Analytics</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> <p>Jessica recently joined VideoAmp after spending 16 years in Consulting Services at EY leading independent, high-quality audits on behalf of the Media Rating Council. There she focused primarily on measurement services in the linear TV and premium digital video space. Now at VideoAmp, Jessica is responsible for optimizing audit readiness and implementing strategic policies to enhance transparency in the marketplace. In her personal time, you can find her traveling or staying home to spend time with her dog, Nacho. </p> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Sreeharsha Ukkadam" src="https://www.iab.com/wp-content/uploads/2024/11/sreeharsha-ukkadam-2024-e1732114886305-500x500.jpg" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Sreeharsha Ukkadam </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">SVP Product - Digital</div> <div class="uk-visible@m">Nielsen</div> <div class="uk-hidden@m">Nielsen - SVP Product - Digital</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Sreeharsha Ukkadam" src="https://www.iab.com/wp-content/uploads/2024/11/sreeharsha-ukkadam-2024-e1732114886305-500x500.jpg" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Sreeharsha Ukkadam </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">SVP Product - Digital</div> <div class="uk-visible@m">Nielsen</div> <div class="uk-hidden@m">Nielsen - SVP Product - Digital</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> <p>Sreeharsha Ukkadam is a seasoned product executive with a distinguished track record of developing market leading, innovative advertising products that deliver measurable impact. As an SVP, Digital Products at Nielsen, Harsha leads the strategic vision and execution for the Ad Intelligence, Media Planning and Ads Measurement & Optimization product portfolio, driving innovation and value across the digital advertising ecosystem.</p> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class=" module-featured-members__overlay-dark uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display:none;"> </div> </div> <div class="module-featured-members__container uk-flex uk-position-relative"> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Michael Vinson, PhD" src="https://www.iab.com/wp-content/uploads/2021/07/MichaelVinson_Comscore-scaled-e1731619200944-500x500.jpg" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Michael Vinson, PhD </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">Chief Research Officer</div> <div class="uk-visible@m">Comscore</div> <div class="uk-hidden@m">Comscore - Chief Research Officer</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Michael Vinson, PhD" src="https://www.iab.com/wp-content/uploads/2021/07/MichaelVinson_Comscore-scaled-e1731619200944-500x500.jpg" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Michael Vinson, PhD </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">Chief Research Officer</div> <div class="uk-visible@m">Comscore</div> <div class="uk-hidden@m">Comscore - Chief Research Officer</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> <p>Michael Vinson, PhD brings a unique blend of expertise in mathematics, theoretical physics, and data science as applied to media measurement and advertising to his role as Chief Research Officer at Comscore.<br /> <br /> Dr. Vinson has played a key role in developing and reinventing Comscore’s measurement solutions across TV, computers, and mobile devices. Under his leadership, Comscore launched its groundbreaking TV measurement capabilities, and is now redesigning all its measurement systems to enable the privacy-focused methodologies demanded by consumers.<br /> <br /> Dr. Vinson’s stewardship of Comscore’s analytics strategy builds on a strong, 25-year track record of achievement. Prior to joining Rentrak and Comscore, he served as Senior Vice President and Managing Director of Digital Insights and Analytics at Starcom MediaVest Group and, before that, as Chief Research Scientist at erinMedia, where he was granted multiple patents relating to mathematical methods for estimating demographics from privacy-safe digital set-top box data.<br /> <br /> Prior to joining the media measurement industry, Dr. Vinson – who holds a PhD in theoretical physics from the University of Chicago – was an academic and educator. He completed his post-doctoral work at Syracuse University in Physics, won a Fulbright Scholarship to teach and do research in computational physics at Yarmouk University in Jordan, and served as Chairman of the Department of Physics at Shippensberg University in Pennsylvania. Dr. Vinson has lived and worked in four countries around the globe, and his family includes his wife, three adult children, two dogs, and three cats. He currently lives in Oakland, California. </p> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class=" module-featured-members__overlay-dark uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display:none;"> </div> </div> </div> </div> </div> </div> </div>   </div> <div>  </div> <div>   </div> <div>  </div> <div>  </div>   <div class="uk-container-xlarge uk-background-secondary uk-visible@s"> <div class="module-related uk-background-secondary uk-padding-large"> <h2 class="module-subtitle">Related Content</h2> <div class="article-list"> <div class="uk-grid uk-child-width-expand" uk-grid> <div class="uk-width-1-4@l uk-width-1-2 uk-visible@s"> <div class="uk-card uk-card-default results-card"> <a class="uk-link-reset" href="https://www.iab.com/events/2025-iab-connected-commerce-summit-2/" aria-label="2025 IAB Connected Commerce Summit" title="2025 IAB Connected Commerce Summit"> <div class="uk-card-media-top results-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2023/11/2024-iab-connected-commerce-summit-6.jpg); 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