Tag management systems compatible with the LinkedIn Insight Tag

<!DOCTYPE html> <html lang="en" data-ui-framework="glimmer" data-presentation-type="FULL_PAGE" class="theme--artdeco"> <head> <title>Tag management systems compatible with the LinkedIn Insight Tag | Marketing Solutions Help</title> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="default"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content="Tag management systems compatible with the LinkedIn Insight Tag"> <meta name="locale" content="en_US"> <meta name="robots" content="index,follow"> <meta name="og:title" content="Tag management systems compatible with the LinkedIn Insight Tag | Marketing Solutions Help"> <meta name="og:site_name" content="Marketing Solutions Help"> <meta name="og:description" content="Tag management systems compatible with the LinkedIn Insight Tag"> <meta name="og:url" content="https://www.linkedin.com/help/lms/answer/a422760?trk=hc-articlePage-peopleAlsoViewed"> <meta name="pageKey" content="hc_search_entity"> <meta name="asset-url" id="artdeco/static/images/icons.svg" content="https://static.licdn.com/sc/h/6sz1e821vgereyxaakx87tt4z"> <meta name="helpcenter:bootstrap" content="{"cdnUrl":"https://static.licdn.com","application":{"name":"helpcenter-frontend","instance":"i001","version":"0.5.5045","multiproductName":"helpcenter"},"availableHelpCenters":[{"urn":"urn:li:helpCenterInstance:linkedin","longLabel":"LinkedIn Help","shortLabel":"LinkedIn"},{"urn":"urn:li:helpCenterInstance:billing","longLabel":"Corporate Billing Help","shortLabel":"Corporate Billing"},{"urn":"urn:li:helpCenterInstance:learning","longLabel":"Learning Help","shortLabel":"Learning"},{"urn":"urn:li:helpCenterInstance:lms","longLabel":"Marketing Solutions Help","shortLabel":"Marketing Solutions"},{"urn":"urn:li:helpCenterInstance:recruiter","longLabel":"Recruiter Help","shortLabel":"Recruiter"},{"urn":"urn:li:helpCenterInstance:sales-insights","longLabel":"Sales Insights Help","shortLabel":"Sales Insights"},{"urn":"urn:li:helpCenterInstance:sales-navigator","longLabel":"Sales Navigator Help","shortLabel":"Sales Navigator"},{"urn":"urn:li:helpCenterInstance:talent-hub","longLabel":"Talent Hub Help","shortLabel":"Talent Hub"},{"urn":"urn:li:helpCenterInstance:talent-insights","longLabel":"Talent Insights Help","shortLabel":"Talent Insights"}],"globalAlerts":[],"helpCenterInstance":"urn:li:helpCenterInstance:lms","lixResults":[],"locale":"en_US","pageKey":"hc_search_entity","presentationType":"FULL_PAGE","uiTheme":"ART_DECO","uiDesignSystem":"hue-infra","siteSearch":{},"contactChannels":{"contactUs":{"href":"https://www.linkedin.com/help/lms/ask"}},"allowOpenChatWithQueryParam":false}"> <meta name="helpcenter:clientdata" content="{"helpCenterArticleUrn":"urn:li:helpCenterArticle:(422760,LITHOGRAPH)"}"> <meta name="helpcenter:tracking-id" content="XJUerCcVT+ScomAF2QAB3Q=="> <link rel="canonical" href="https://www.linkedin.com/help/lms/answer/a422760?trk=hc-articlePage-peopleAlsoViewed">  <link rel="icon" href="https://static.licdn.com/scds/common/u/images/logos/favicons/v1/favicon.ico"> <script>(function(){function a(){var a,b;var c=new Promise(function(c,d){a=c,b=d});return c.resolve=a,c.reject=b,c}window.helpcenter=a()})();</script> <script src="https://static.licdn.com/sc/h/8hfbuq1ftcvnnx4dd5067pi0t" async defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/2o8dibriogrqoo2ry4uoeeta5" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/9rd2c4z6ft2hbp72rqrhblzrs" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/5xtqei2gae2o055thp8f3rhat" defer type="text/javascript"></script>   <script src="https://static.licdn.com/sc/h/5pmf70qu4q33mnu39zf9ja1uz" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/5xeufzc2c97mapmyf53p7pzb4"> <link rel="stylesheet" href="https://static.licdn.com/sc/h/br4pwt2mabgjtw8ggoqn5thbd"> <script src="https://static.licdn.com/sc/h/1dsbg1yc3aa9jw531gwug15vi" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/cac1afnv6a207jsp703gom9fe"> </head> <body dir="ltr" class="base-page hue-web-theme--classic hue-web-color-scheme--light" data-test-id="base-page-body" data-in-hueify-scope="true"> <header class="global-header" data-test-id="global-header"> <div class="placeholder " id="system-message-outlet" data-inert-toggle-target="me-menu-inert-toggle-target" data-test-id="system-message-outlet"> </div>  <div class="page-width-content"> <div class="accessibility-menu" data-test-selector="accessibility-menu" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="visually-hidden" aria-live="polite"> <p class="mobile-view-on-desktop">Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. To return the screen to its desktop view, please maximize your browser.</p> </div> <div class="accessibility-menu__content"> <a class="accessibility-menu__skip-link artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse" data-test-selector="accessibility-menu-skip-link" href="#a11y-main"> Skip to content </a> <a class="accessibility-menu__skip-link artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse" data-test-selector="accessibility-menu-skip-link" href="#site-search-common-search-query"> Skip to search </a> </div> <button class="accessibility-menu__dismiss-button artdeco-button artdeco-button--inverse artdeco-button--2 artdeco-button--circle artdeco-button--tertiary" data-test-selector="accessibility-menu-dismiss-button"> <li-icon class="svg-icon" size="large" tabindex="-1" aria-hidden="true" type="cancel-icon"></li-icon> <span class="visually-hidden"> Close jump menu </span> </button> </div> <nav class="site-navigation" aria-label="Main"> <div class="site-navigation__logo" data-inert-toggle-target="me-menu-inert-toggle-target"> <a class="brand" href="https://www.linkedin.com/help/lms"> <svg preserveaspectratio="xMinYMin meet" focusable="false" style="display:block;width:34px;height:34px;" tabindex="-1" aria-hidden="true"> <g class="scaling-icon" style="fill-opacity:1"> <g class="bug-34dp" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g class="dp-1"> <path d="M2.8,34 L31.2,34 C32.746,34 34,32.746 34,31.2 L34,2.8 C34,1.254 32.746,0 31.2,0 L2.8,0 C1.254,0 0,1.254 0,2.8 L0,31.2 C0,32.746 1.254,34 2.8,34" class="bug-text-color" fill="currentColor"></path> <path d="M2.8,34 L31.2,34 C32.746,34 34,32.746 34,31.2 L34,2.8 C34,1.254 32.746,0 31.2,0 L2.8,0 C1.254,0 0,1.254 0,2.8 L0,31.2 C0,32.746 1.254,34 2.8,34 Z M13,13 L17.75,13 L17.75,15.391 C18.387,14.114 20.242,12.75 22.695,12.75 C27.397,12.75 29,14.875 29,19.922 L29,29 L24,29 L24,20.984 C24,18.328 23.481,16.875 21.542,16.875 C18.921,16.875 18,18.867 18,20.984 L18,29 L13,29 L13,13 Z M5,29 L10,29 L10,13 L5,13 L5,29 Z M10.55,7.5 C10.55,9.184 9.184,10.55 7.5,10.55 C5.816,10.55 4.45,9.184 4.45,7.5 C4.45,5.815 5.816,4.45 7.5,4.45 C9.184,4.45 10.55,5.815 10.55,7.5 Z" fill="#FFFFFF"></path> </g> <g class="dpi-gt1" transform="scale(0.7083)"> <rect class="bug-text-color" fill="currentColor" x="1" y="1" width="46" height="46" rx="4"></rect> <path d="M0,4.00989318 C0,1.79529033 1.79405245,0 4.00989318,0 L43.9901068,0 C46.2047097,0 48,1.79405245 48,4.00989318 L48,43.9901068 C48,46.2047097 46.2059475,48 43.9901068,48 L4.00989318,48 C1.79529033,48 0,46.2059475 0,43.9901068 L0,4.00989318 Z M19,18.3 L25.5,18.3 L25.5,21.566 C26.437,19.688 28.838,18 32.445,18 C39.359,18 41,21.738 41,28.597 L41,41.3 L34,41.3 L34,30.159 C34,26.253 33.063,24.05 30.68,24.05 C27.375,24.05 26,26.425 26,30.159 L26,41.3 L19,41.3 L19,18.3 Z M7,41 L14,41 L14,18 L7,18 L7,41 Z M15,10.5 C15,12.985 12.985,15 10.5,15 C8.015,15 6,12.985 6,10.5 C6,8.015 8.015,6 10.5,6 C12.985,6 15,8.015 15,10.5 Z" fill="#FFFFFF"></path> </g> </g> </g> </svg> <h1 class="brand__title t-white t-24 t-bold" data-test-id="brand-title"> <span class="brand__title-text--short" data-test-id="brand-title-short">Help</span> <span class="brand__title-text--long">LinkedIn Help</span> </h1> </a> </div> <span class="placeholder site-navigation__search site-search__navbar-outlet" data-placeholder="site-search-nav" data-inert-toggle-target="me-menu-inert-toggle-target"> </span> <div data-responsive-handler="me-menu-inert-responsive-handler" data-test-id="me-menu-responsive-handler"></div> <div class="dropdown__container me-menu me-menu--signed-out" data-test-id="me-menu"> <button class="dropdown__trigger me-menu__dropdown-trigger plain-button" data-test-selector="dropdown-trigger" aria-expanded="false" aria-controls="me-menu-dropdown">  <span class="me-menu__trigger-icon desktop-excluded tablet-excluded" data-test-id="mobile-trigger-icon"> <span class="visually-hidden">Dropdown menu, expand to explore help for other LinkedIn products</span> <li-icon size="large" type="hamburger-icon"></li-icon> </span> </button> <div class="dropdown__menu me-menu__dropdown-menu" data-test-selector="dropdown-menu" aria-hidden="true" tabindex="-1" id="me-menu-dropdown" role="dialog" aria-label="LinkedIn products menu" aria-modal autofocus="true"> <button id="me-menu-inert-toggle-close" class="me-menu__close dropdown__close plain-button desktop-excluded tablet-excluded" data-test-id="me-menu-close" type="button"> <li-icon size="large" type="cancel-icon"></li-icon> <span class="visually-hidden">Close menu</span> </button>  <section class="me-menu__action-links" data-test-id="me-menu-action-links">   <div class="me-menu__action-link-group desktop-excluded tablet-excluded" data-test-id="me-menu-available-help-centers"> <h4 id="help-center-list-title" class="t-bold t-16 me-menu__section-header"> Get help with: </h4> <ul aria-labelledby="help-center-list-title"> <li> <a class="me-menu__action-link t-14 " href="/help/linkedin?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> LinkedIn </a> </li> <li> <a class="me-menu__action-link t-14 " href="/help/billing?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Corporate Billing </a> </li> <li> <a class="me-menu__action-link t-14 " href="/help/learning?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Learning </a> </li> <li> <a class="me-menu__action-link t-14 me-menu__action-link--selected" href="/help/lms?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option" aria-current="page"> Marketing Solutions </a> </li> <li> <a class="me-menu__action-link t-14 " href="/help/recruiter?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Recruiter </a> </li> <li> <a class="me-menu__action-link t-14 " href="/help/sales-insights?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Sales Insights </a> </li> <li> <a class="me-menu__action-link t-14 " href="/help/sales-navigator?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Sales Navigator </a> </li> <li> <a class="me-menu__action-link t-14 " href="/help/talent-hub?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Talent Hub </a> </li> <li> <a class="me-menu__action-link t-14 " href="/help/talent-insights?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Talent Insights </a> </li> </ul> </div> <a class="me-menu__action-link t-14" href="https://business.linkedin.com/marketing-solutions?trk=help_me_menu" rel="noopener nofollow" data-test-id="me-menu-associated-product"> Go to Marketing Solutions </a> </section> <a class="artdeco-button artdeco-button--primary" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa422760%3Ftrk%3Dhc-articlePage-peopleAlsoViewed&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa422760%3Ftrk%3Dhc-articlePage-peopleAlsoViewed" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Tag management systems compatible with the LinkedIn Insight Tag </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 8 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(422760,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Tag management systems allow you to deploy and manage multiple tracking tags implemented on your website without requiring software coding. You can add the LinkedIn Insight Tag to your tag management system to control all your tags and use features in Campaign Manager like Conversion Tracking or website audiences.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You’ll need the partner ID from your LinkedIn Insight Tag to add it to your tag management system.  </p> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>The LinkedIn Insight Tag is supported by many tag management systems. Check with your tag management vendor to ensure that the LinkedIn Insight Tag is compatible.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn how to add the LinkedIn Insight Tag to your tag management system</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/help/lms/answer/65628">Google Tag Manager</a> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/help/lms/answer/65631">Tealium Tag Management</a> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/help/lms/answer/65630">Adobe Tag Management</a> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/65633" target="_self">Ensighten Manage</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/help/lms/answer/65634">DFA Floodlight</a> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a417869" target="_self">Access the partner ID for your LinkedIn Insight Tag</a><br> </p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a425606" target="_self">Set up Conversion Tracking for Insight Tag conversions in Campaign Manager</a><br> </p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a422859" target="_self">Edit your LinkedIn conversions in Campaign Manager</a> </p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a420536" target="_blank">LinkedIn Conversion Tracking</a> </p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a417886" target="_blank">Use event-specific Conversion Tracking with Google Tag Manager</a> </p> </div> </div> </li> </ul> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-w1wxf" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Add the LinkedIn site-wide Insight Tag to Google Tag Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-w1wxf" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn Insight Tag 2.0.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To add the LinkedIn Insight Tag 2.0 to Google Tag Manager:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Go to <a rel="" href="https://tagmanager.google.com/" target="_blank">tagmanager.google.com</a> and sign in. </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Select your account and your container.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> In the <strong>New Tag</strong> box, click <strong>Add a new tag</strong>. </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <strong>Tag Configuration</strong>, then select <strong>Discover more tag types in the Community Template Gallery</strong>. </p> </div> </li> </ol> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a416960?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Add the LinkedIn site-wide Insight Tag to Google Tag Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-lk82d" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Troubleshooting the LinkedIn Insight Tag </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-lk82d" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If your Insight Tag source status shows as Unverified, this means that we haven’t received signal from your Insight Tag. If you’re seeing Unverified as your source status: </p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Check that your Insight Tag is set up correctly. A few common issues include: </p> <ul> <li>If you installed the tag yourself, make sure that you’ve copied the full code.  </li> <li>Check to make sure you’ve used straight quotation marks instead of curly quotation marks when copying and pasting the tag. </li> </ul> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a425696?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Troubleshooting the LinkedIn Insight Tag”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-6k75q" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Add the LinkedIn Insight Tag to your website </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-6k75q" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable features like in-depth campaign reporting and website retargeting.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Install the Insight Tag on your site</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To install the Insight Tag on your site:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Go to your ad account in Campaign Manager.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <strong>Data</strong> on the left menu, then click <strong>Sources</strong>.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <strong>Insight Tag</strong>, then click the <strong>I will install the tag myself</strong> dropdown.</p><ul><li>You can also choose to send the tag to a developer or <a rel="" href="https://www.linkedin.com/help/lms/answer/a422760" target="_blank">use a tag manager</a>.</li></ul> </div> </li> </ol> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a418880?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Add the LinkedIn Insight Tag to your website”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-2k314" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> LinkedIn Insight Tag FAQs </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-2k314" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors. You can use the LinkedIn Insight Tag to track conversions, retarget website visitors, and learn aggregate insights about categories of members interacting with your ads.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a418880" target="_self">Add the LinkedIn Insight Tag to your website</a><br> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a415868" target="_self">Manage your LinkedIn Insight Tag in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425606" target="_self">Set up Conversion Tracking for Insight Tag conversions</a><br> </li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a427660?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “LinkedIn Insight Tag FAQs”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-wpyo0" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Use event-specific conversion tracking with Google Tag Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-wpyo0" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can use tag management systems, like Google Tag Manager, to manage multiple tags added on your website in one place for conversion tracking.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you use Google Tag Manager, you'll need to:</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Choose event-specific conversions when setting up your conversions. Event-specific conversions help you track actions taken on your website after your ad has been displayed.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Access your Insight Tag conversion ID and partner ID from your LinkedIn Ads account.</p> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a417886?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Use event-specific conversion tracking with Google Tag Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a139069" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a139069" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a139069"> LinkedIn Insight Tag </span> </a> </li> <li class="pill-list__item" id="topic-link-a3277" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a3277" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a3277"> Third Party Integrations </span> </a> </li> <li class="pill-list__item" id="topic-link-a136050" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a136050" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a136050"> Conversion Tracking </span> </a> </li> </ul> </div> <div class="related-articles"> <h3 id="related-articles" class="related-articles__header t-bold t-16" data-test-selector="relatedArticles-header"> Related articles </h3> <ul class="related-articles__list" data-test-selector="relatedArticles-container"> <li class="related-articles__list-item t-14" id="article-link-a417886" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a417886" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a417886"> Use event-specific conversion tracking with Google Tag Manager </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a520012" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a520012" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a520012"> Switch to an event-specific Insight Tag conversion in Campaign Manager </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a422859" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a422859" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a422859"> Edit your LinkedIn conversions in Campaign Manager </span> </a> </li> </ul> </div>  </aside> </div>  </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li>     <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form">  <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. The page will automatically refresh after a language has been selected.</span> <select name="lang" class="language-switcher__form-select" data-test-id="language-switcher-select"> <option value="ar-AE"> العربية (Arabic) </option> <option value="cs-CZ"> Čeština (Czech) </option> <option value="da-DK"> Dansk (Danish) </option> <option value="de-DE"> Deutsch (German) </option> <option value="en-US" selected> English (English) </option> <option value="es-ES"> Español (Spanish) </option> <option value="fr-FR"> Français (French) </option> <option value="id-ID"> Bahasa Indonesia (Indonesian) </option> <option value="it-IT"> Italiano (Italian) </option> <option value="ja-JP"> 日本語 (Japanese) </option> <option value="ko-KR"> 한국어 (Korean) </option> <option value="ms-MY"> Bahasa Malaysia (Malay) </option> <option value="nl-NL"> Nederlands (Dutch) </option> <option value="no-NO"> Norsk (Norwegian) </option> <option value="pl-PL"> Polski (Polish) </option> <option value="pt-BR"> Português (Portuguese) </option> <option value="ro-RO"> Română (Romanian) </option> <option value="ru-RU"> Русский (Russian) </option> <option value="sv-SE"> Svenska (Swedish) </option> <option value="th-TH"> ภาษาไทย (Thai) </option> <option value="tr-TR"> Türkçe (Turkish) </option> <option value="zh-CN"> 简体中文 (Chinese (Simplified)) </option> <option value="zh-TW"> 正體中文 (Chinese (Traditional)) </option> </select> </label> </form> </li> </ul> </div> </div> <div class="global-footer__lower-row-wrapper"> <ul class="global-footer__lower-row-items t-12 t-black"> <li class="global-footer__lower-row-item global-footer__lower-row-item--desktop-only"> <span data-test-id="footer-copyright-desktop"> LinkedIn Corporation © 2024 </span> </li> <li class="global-footer__lower-row-item "> <a class="global-footer__lower-row-item-link" data-test-id="footer-about" target="_blank" rel="noopener" href="https://about.linkedin.com"> About </a> </li> <li class="global-footer__lower-row-item "> <a class="global-footer__lower-row-item-link" data-test-id="footer-transparency" target="_blank" rel="noopener" href="https://safety.linkedin.com"> Transparency Center </a> </li> <li class="global-footer__lower-row-item "> <div class="dropdown__container privacy-dropdown"> <button class="dropdown__trigger privacy-dropdown__trigger plain-button t-12" data-test-selector="dropdown-trigger" aria-expanded="false" aria-controls="privacy-footer-menu"> Privacy and Terms <li-icon class="privacy-dropdown__caret-icon" size="small" tabindex="-1" aria-hidden="true" type="caret-filled-down-icon"></li-icon> </button> <div class="dropdown__menu privacy-dropdown__menu dropdown__menu--up dropdown__menu--inverse" data-test-selector="dropdown-menu" aria-hidden="true" tabindex="-1" id="privacy-footer-menu" role="dialog" aria-label="Privacy and Terms menu" autofocus="true"> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://www.linkedin.com/legal/cookie-policy"> Cookies </a> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://www.linkedin.com/legal/copyright-policy"> Copyright </a> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://www.linkedin.com/legal/user-agreement"> Terms </a> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://www.linkedin.com/legal/privacy-policy"> Privacy </a> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://www.linkedin.com/psettings/guest-controls" data-test-id="privacy-dropdown-guest-controls"> Guest controls </a>  <button class="visually-hidden dropdown__menu-item-sr-nav-only" type="button">Dismiss Privacy and Terms menu</button> </div> </div> </li> <li class="global-footer__lower-row-item global-footer__lower-row-item--standalone "> <span data-test-id="footer-copyright"> LinkedIn Corporation © 2024 </span> </li> </ul> </div> </footer>   </body> </html>

CINXE.COM

Tag management systems compatible with the LinkedIn Insight Tag | Marketing Solutions Help