Conversion Tracking | Marketing Solutions Help

<!DOCTYPE html> <html lang="en" data-ui-framework="glimmer" data-presentation-type="FULL_PAGE" class="theme--artdeco"> <head> <title>Conversion Tracking | Marketing Solutions Help</title> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="default"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content> <meta name="locale" content="en_US"> <meta name="robots" content="index,follow"> <meta name="og:title" content="Conversion Tracking | Marketing Solutions Help"> <meta name="og:site_name" content="Marketing Solutions Help"> <meta name="og:description" content> <meta name="og:url" content="https://www.linkedin.com/help/lms/topic/a136050"> <meta name="pageKey" content="d_hc_topic"> <meta name="asset-url" id="artdeco/static/images/icons.svg" content="https://static.licdn.com/sc/h/6sz1e821vgereyxaakx87tt4z"> <meta name="helpcenter:bootstrap" content="{"cdnUrl":"https://static.licdn.com","application":{"name":"helpcenter-frontend","instance":"i001","version":"0.5.5045","multiproductName":"helpcenter"},"availableHelpCenters":[{"urn":"urn:li:helpCenterInstance:linkedin","longLabel":"LinkedIn Help","shortLabel":"LinkedIn"},{"urn":"urn:li:helpCenterInstance:billing","longLabel":"Corporate Billing Help","shortLabel":"Corporate Billing"},{"urn":"urn:li:helpCenterInstance:learning","longLabel":"Learning Help","shortLabel":"Learning"},{"urn":"urn:li:helpCenterInstance:lms","longLabel":"Marketing Solutions Help","shortLabel":"Marketing Solutions"},{"urn":"urn:li:helpCenterInstance:recruiter","longLabel":"Recruiter Help","shortLabel":"Recruiter"},{"urn":"urn:li:helpCenterInstance:sales-insights","longLabel":"Sales Insights Help","shortLabel":"Sales Insights"},{"urn":"urn:li:helpCenterInstance:sales-navigator","longLabel":"Sales Navigator Help","shortLabel":"Sales Navigator"},{"urn":"urn:li:helpCenterInstance:talent-hub","longLabel":"Talent Hub Help","shortLabel":"Talent Hub"},{"urn":"urn:li:helpCenterInstance:talent-insights","longLabel":"Talent Insights Help","shortLabel":"Talent Insights"}],"globalAlerts":[],"helpCenterInstance":"urn:li:helpCenterInstance:lms","lixResults":[],"locale":"en_US","pageKey":"d_hc_topic","presentationType":"FULL_PAGE","uiTheme":"ART_DECO","uiDesignSystem":"art-deco","siteSearch":{},"contactChannels":{"contactUs":{"href":"https://www.linkedin.com/help/lms/ask"}},"allowOpenChatWithQueryParam":false}"> <meta name="helpcenter:clientdata" content="{}"> <meta name="helpcenter:tracking-id" content="V8r7nL8/TsC6PZKYgTrjYQ=="> <link rel="canonical" href="https://www.linkedin.com/help/lms/topic/a136050">  <link rel="icon" href="https://static.licdn.com/scds/common/u/images/logos/favicons/v1/favicon.ico"> <script>(function(){function a(){var a,b;var c=new Promise(function(c,d){a=c,b=d});return c.resolve=a,c.reject=b,c}window.helpcenter=a()})();</script> <script src="https://static.licdn.com/sc/h/8hfbuq1ftcvnnx4dd5067pi0t" async defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/2o8dibriogrqoo2ry4uoeeta5" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/9rd2c4z6ft2hbp72rqrhblzrs" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/5xtqei2gae2o055thp8f3rhat" defer type="text/javascript"></script>   <script src="https://static.licdn.com/sc/h/5pmf70qu4q33mnu39zf9ja1uz" defer type="text/javascript"></script>  <link rel="stylesheet" href="https://static.licdn.com/sc/h/br4pwt2mabgjtw8ggoqn5thbd"> <script src="https://static.licdn.com/sc/h/1e97qq3dyhccpw3ciuafkho2d" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/2leldx6kfqr56kl4xum801e2t"> </head> <body dir="ltr" class="base-page " data-test-id="base-page-body" data-in-hueify-scope="false"> <header class="global-header" data-test-id="global-header"> <div class="placeholder " id="system-message-outlet" data-inert-toggle-target="me-menu-inert-toggle-target" data-test-id="system-message-outlet"> </div>  <div class="page-width-content"> <div class="accessibility-menu" data-test-selector="accessibility-menu" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="visually-hidden" aria-live="polite"> <p class="mobile-view-on-desktop">Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. 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</h2> <span class="t-14 t-black--light" data-test-selector="article-count">49 articles</span> </div> </div> <div class="page-width-content topic-page__content"> <section class="body-content"> <ul class="topic-page__list"> <li> <article class="article-preview" aria-labelledby="article-preview-title" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a417886" class="article-preview__link t-16" data-test-selector="article-preview-link"> Use event-specific conversion tracking with Google Tag Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can use tag management systems, like Google Tag Manager, to manage multiple tags added on your website in one place for conversion tracking. When you use Google Tag Manager, you'll need to: Before you set up event-specific conversion… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-1" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-1" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a520012" class="article-preview__link t-16" data-test-selector="article-preview-link"> Switch to an event-specific Insight Tag conversion in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Switch an event-specific image pixel conversion to an event-specific Insight Tag conversion to allow first-party cookies to be reported for conversions. To edit your conversion to an event-specific Insight Tag conversion:  Keep in mind the&nbsp… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-2" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-2" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422859" class="article-preview__link t-16" data-test-selector="article-preview-link"> Edit your LinkedIn conversions in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can view and edit your ad account’s conversions from your Conversion Tracking page in Campaign Manager. To edit your conversions in Campaign Manager:  Related tasks Learn more Go to your ad account in Campaign Manager. Click Measurement on… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-3" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-3" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1555299" class="article-preview__link t-16" data-test-selector="article-preview-link"> Delete your LinkedIn conversions in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can delete your ad account’s conversions from your Conversion Tracking page in Campaign Manager.  To delete a conversion:  Related tasks  Set up LinkedIn Conversion Tracking  Review and edit your LinkedIn conversions in… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-4" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-4" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a417869" class="article-preview__link t-16" data-test-selector="article-preview-link"> Access the partner ID for your LinkedIn Insight Tag </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> LinkedIn Insight Tag and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> To use certain LinkedIn features like website audiences or Conversion Tracking, an Insight Tag needs to be incorporated as a component of your website's pages. To use a tag management partner to install and manage your Insight Tag, you'll need your… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-5" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-5" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a794643" class="article-preview__link t-16" data-test-selector="article-preview-link"> Offline conversions partners </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can manually upload your offline conversions data using our CSV template or using a partner integration. When you use a partner, they'll automatically send your offline conversions data to Campaign Manager. You can choose from one of… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-6" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-6" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1655394" class="article-preview__link t-16" data-test-selector="article-preview-link"> LinkedIn Conversions API </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Using… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-7" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-7" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1657171" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up a Conversions API integration in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Conversions API conversions are connected to LinkedIn from a server or partner platform. If you choose an API integration, you need to go through the setup steps for your data source before you set up Conversion Tracking for your conversions. … </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-8" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-8" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6888207" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up HubSpot integration to send conversion data to Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversions API and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from HubSpot and LinkedIn. Connect to HubSpot To connect to HubSpot, go to their ads tool and use their instructions to create and sync your lifecycle stage change ad conversion events using… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-9" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-9" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1716039" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create a conversion using a manually uploaded CSV file in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> CSV conversions are connected to LinkedIn using a CSV file that you manually upload. If you choose to upload a CSV file, a few things to keep in mind: Data will need to be updated regularly using the CSV template. We recommend daily or weekly… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-10" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-10" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425606" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up Conversion Tracking for Insight Tag conversions </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-11" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-11" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1377948" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create an Insight Tag conversion using Website Actions in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Website Actions </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With Website Actions, you can set up new conversions and build retargeting audiences without requiring additional setup or code. Using the Insight Tag, Website Actions automatically collects and tags the actions potential buyers perform on the web… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-12" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-12" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420207" class="article-preview__link t-16" data-test-selector="article-preview-link"> Compare Campaign Manager conversions with third-party reporting </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Insight Tag records conversions based on the rules you implement when setting up your conversion tracking actions. However, the conversion data recorded may not match what you see on other third-party reporting platforms (example:… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-13" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-13" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1437736" class="article-preview__link t-16" data-test-selector="article-preview-link"> Access your LinkedIn conversion ID for event-specific conversions </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Event-specific conversions help you track actions, such as a button click, taken on your website after your ad has been displayed. When you choose event-specific conversions, you might need to install code that contains a conversion ID on your… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-14" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-14" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6816407" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Hightouch </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Hightouch and LinkedIn. To send conversions data from Hightouch: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Hightouch integration Step… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-15" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-15" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1716041" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Supermetrics </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Supermetrics and LinkedIn. To send conversions data from Supermetrics: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Supermetrics… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-16" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-16" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6276178" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Zapier third-party integrations </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversions API and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can connect Zapier directly from LinkedIn with the selected third-party apps listed below to automatically connect your data to Campaign Manager. Use Zapier to set up integrations with: HubSpot Salesforce Marketo&nbsp… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-17" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-17" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1711115" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Zapier </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you connect to Zapier, you set up workflows called Zaps that stream conversions data to LinkedIn. Prerequisites In your Zap editor, the first app in your trigger setup can be any supported conversion data source that you are using to trigger a… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-18" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-18" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1711116" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Direct API </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can set up a direct connection between your company’s server and LinkedIn using the LinkedIn Conversions API. Before you can send conversions data using Direct API Before you set up Conversions API, review the Getting Access instructions in the… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-19" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-19" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6235839" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Adobe </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Adobe and LinkedIn. To send conversions data from Adobe:  Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Adobe integration Step 4:… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-20" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-20" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a424432" class="article-preview__link t-16" data-test-selector="article-preview-link"> Share an Insight Tag across ad accounts in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> LinkedIn Insight Tag and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Tag permissions allow multiple ad accounts to use the same Insight Tag on campaigns for conversion tracking, website retargeting, and asset copying. For example, two different teams in your company advertise on LinkedIn and use separate accounts… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-21" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-21" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6885098" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Factors.ai </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Factors.ai and LinkedIn. To send conversions data from Factors.ai: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Factors.ai integration… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-22" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-22" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a489395" class="article-preview__link t-16" data-test-selector="article-preview-link"> Conversion statuses in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Check the status of your conversions to better understand the signals received from your website.  Find your conversion status To find your conversion status:  Conversions API statuses - When you click the status in the table you can see… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-23" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-23" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a528686" class="article-preview__link t-16" data-test-selector="article-preview-link"> Conversion tracking event types on LinkedIn </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you set up conversion tracking to measure the results of your LinkedIn ads, you need to choose a conversion event type. Select the conversion type that best describes the action your website or app visitors will complete… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-24" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-24" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a5938392" class="article-preview__link t-16" data-test-selector="article-preview-link"> Signal quality for Conversions API </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When Conversions API events are streamed to LinkedIn, we evaluate the signal quality, which is the effectiveness of matching the event to a LinkedIn profile. Signal quality is important to consider, since it can help increase conversions and improve… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-25" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-25" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a5538676" class="article-preview__link t-16" data-test-selector="article-preview-link"> Conversions API best practices </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Conversions API… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-26" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-26" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1718034" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Google Tag Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Google Tag Manager and LinkedIn. Prerequisites Before you set up your Google Tag Manager (GTM) integration in Campaign Manager, you’ll need to: You might also need your LinkedIn API access… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-27" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-27" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a7143277" class="article-preview__link t-16" data-test-selector="article-preview-link"> Access your LinkedIn API access token for your Google Tag Manager Conversions API integration </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversions API and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> To integrate Google Tag Manager with Conversions API, you might need your LinkedIn API access token to complete your set up. To find your LinkedIn API access token: To authenticate or reauthenticate your token in Google Tag Manager: Related tasksSet… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-28" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-28" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a796520" class="article-preview__link t-16" data-test-selector="article-preview-link"> Manually upload a conversion data CSV file to Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Manually upload a CSV file of your conversion data directly into Campaign Manager. You can download the CSV template, or you can find it in Campaign Manager. Before you choose to use a CSV file for uploading data A few things to keep in mind about… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-29" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-29" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a7124333" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up Segment integration to send conversion data to Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversions API and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Segment and LinkedIn. To connect to Segment, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. When you… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-30" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-30" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a546228" class="article-preview__link t-16" data-test-selector="article-preview-link"> Using modeled conversions to measure conversions for LinkedIn Ads </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Professional Identity and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> We generally measure conversions for each LinkedIn member who takes an action on your ad. However, to protect member privacy and evolve with industry-wide privacy changes, we are evolving the way we measure conversions. To capture as many… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-31" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-31" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1716040" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up Dreamdata integration to import conversion data to Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Dreamdata and LinkedIn. To connect to Dreamdata, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn.&nbsp… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-32" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-32" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6214560" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up Tealium integration to import conversion data to Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Tealium and LinkedIn. To connect to Tealium, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. When you… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-33" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-33" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a520008" class="article-preview__link t-16" data-test-selector="article-preview-link"> Difference between first-party and third-party cookies </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Insight Tag helps you measure actions taken on your website, like filling out a form or downloading content, after one of your ads is viewed or clicked on. It can also help you retarget members… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-34" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-34" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a484456" class="article-preview__link t-16" data-test-selector="article-preview-link"> Add conversions to existing Classic campaigns </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> After creating a new conversion, you can add it to an existing campaign to measure conversions for your ads. Conversions can’t be reported for ads displayed before the conversion was added to the campaign. To add conversions to existing Classic… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-35" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-35" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420533" class="article-preview__link t-16" data-test-selector="article-preview-link"> LinkedIn Conversion Tracking FAQs </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> LinkedIn Conversion Tracking is an analytical function powered by the LinkedIn Insight Tag. Conversion tracking gathers insights into post-click and view-through conversions of your LinkedIn Ads campaigns, giving you the ability to measure the… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-36" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-36" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422760" class="article-preview__link t-16" data-test-selector="article-preview-link"> Tag management systems compatible with the LinkedIn Insight Tag </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> LinkedIn Insight Tag, Third Party Integrations, and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Tag management systems allow you to deploy and manage multiple tracking tags implemented on your website without requiring software coding. You can add the LinkedIn Insight Tag to your tag management system to control all your tags and use features… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-37" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-37" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422796" class="article-preview__link t-16" data-test-selector="article-preview-link"> Troubleshoot conversions based on the Insight Tag or image pixel </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> If your Insight Tag or image pixel conversions aren’t showing as Active in Campaign Manager, we recommend going through the steps to make sure your conversions are set up correctly.   Check that your conversions are set up correctly: … </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-38" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-38" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1464397" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up URL parameters for page load conversions in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> LinkedIn Conversion Tracking provides you with additional reporting to better understand the actions people take after viewing or clicking on your ad. Page load (sitewide) conversions are counted when LinkedIn members visit pages on your website… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-39" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-39" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a426359" class="article-preview__link t-16" data-test-selector="article-preview-link"> LinkedIn conversion window </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> A conversion window, also known as a lookback window, is the timeframe for when conversions are attributed to a LinkedIn ad. Advertisers can customize their conversion windows based on their reporting preferences. LinkedIn records conversions within… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-40" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-40" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a426349" class="article-preview__link t-16" data-test-selector="article-preview-link"> LinkedIn conversion attribution model </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When setting up your conversions, you can select how each ad interaction is credited for a conversion across multiple campaigns. For most conversion types, we use the last-touch attribution model. This means, if a member converts multiple times… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-41" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-41" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a796519" class="article-preview__link t-16" data-test-selector="article-preview-link"> Changes to Offline and Online Conversions in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> At LinkedIn, we want to provide a simple and efficient experience for our members. From time to time, we review our set of features to evaluate how they're being used. Part of this process includes evolving our products to ensure the best experience… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-42" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-42" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a530615" class="article-preview__link t-16" data-test-selector="article-preview-link"> Conversions data manual upload template requirements </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you choose to manually upload your external offline data to Campaign Manager, you’ll need to use our CSV template. Manual upload best practices To ensure that your CSV upload is successful, follow these document best practices: File type… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-43" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-43" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a543469" class="article-preview__link t-16" data-test-selector="article-preview-link"> On-device conversion tracking for LinkedIn Ads </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Professional Identity and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> To capture the most conversions possible, we use multiple methods to track conversions for your LinkedIn ads. To protect member privacy, we limit our processing of third-party member data. One way that we protect user privacy when tracking… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-44" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-44" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a421283" class="article-preview__link t-16" data-test-selector="article-preview-link"> Export LinkedIn conversion reports in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Performance Reporting and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Download detailed conversion performance and conversion ad performance metrics for your campaign groups, campaigns, and ads in a CSV file from Campaign Manager. To export a conversion report at the campaign group, campaign, or ad level: Learn more… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-45" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-45" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420883" class="article-preview__link t-16" data-test-selector="article-preview-link"> Use Filters in Website Audiences and Conversion Tracking </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Matched Audiences and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When creating your website audiences, you may wish to see or target all of your website visitors or subsets of your visitors. For conversion tracking, you will need to specify which pages of your site you would like to count as a conversion. You can… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-46" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-46" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422513" class="article-preview__link t-16" data-test-selector="article-preview-link"> LinkedIn Conversion Tracking reporting and metrics </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Performance Reporting and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> In Campaign Manager, you can see the following metrics in the Conversion & Leads view at the campaign groups level, campaign level, and ads level to help you understand your conversion performance. To find your Conversions & Leads view, go… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-47" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-47" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420536" class="article-preview__link t-16" data-test-selector="article-preview-link"> LinkedIn Conversion Tracking </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> LinkedIn Insight Tag and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With LinkedIn Conversion Tracking, you can share your important customer actions with LinkedIn to better understand how your ads helped drive conversions. There are two main types of conversions for Conversion Tracking: Insight Tag… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-48" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-48" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a5967630" class="article-preview__link t-16" data-test-selector="article-preview-link"> Deduplication for Conversion Tracking </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When setting up your conversion tracking methods, we recommend that you send events through both a website tag, such as the Insight Tag or the image pixel, and Conversions API for increased reliability and a more complete view of the customer… </p> </article> </li> </ul> </section> </div> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li>     <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form">  <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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