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class="follow-link follow-link-twitter follow-link-site" title="Follow DAA on Twitter" target="_blank">Twitter</a> </li> <li class="linkedin"><a href="http://www.linkedin.com/company/2937594" class="follow-link follow-link-linkedin follow-link-site" title="Follow DAA on LinkedIn" target="_blank">LinkedIn</a> </li> </ul> </div> </div> </div> </div> </div><div id="zone-header-wrapper" class="zone-wrapper zone-header-wrapper clearfix"> <div id="zone-header" class="zone zone-header clearfix container-12"> <div class="grid-12 region region-header-first" id="region-header-first"> <div class="region-inner region-header-first-inner"> <div class="block block-boxes block-boxes-simple block-home-header block-boxes-home-header odd block-without-title" id="block-boxes-home-header"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-home_header' class='boxes-box'><div class="boxes-box-content"><div id="daa-header"> <h1>Provide Consumers<br /> with Transparency<br /> & Control</h1> <h2>Participate in the DAA's<br /> YourAdChoices Program</h2> <div id="daa-header-icon"><img alt="DAA icon" src="/DAA_style/DAA_icon_white_36.png" /></div> <div id="daa-header-description"> <p>The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted <a href="/principles">Principles</a> that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments.</p> <p>The DAA is an independent non-profit organization led by <a href="/associations">leading advertising and marketing trade associations</a>.</p> </div> </div> </div></div> </div> </div> </div> </div> </div><div class="grid-12 region region-header-second" id="region-header-second"> <div class="region-inner region-header-second-inner"> <div class="block block-boxes block-boxes-simple block-daa-description block-boxes-daa-description odd block-without-title" id="block-boxes-daa-description"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-daa_description' class='boxes-box'><div class="boxes-box-content"><p>The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted <a href="/principles">Principles</a> that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments.</p> <p>The DAA is an independent non-profit organization led by <a href="/associations">leading advertising and marketing trade associations</a>.</p> </div></div> </div> </div> </div><div class="block block-boxes block-boxes-simple block-license-icons block-boxes-license-icons even block-without-title" id="block-boxes-license-icons"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-license_icons' class='boxes-box'><div class="boxes-box-content"><div class="integrate-left"> <div class="license-title">Certify Your DAA Principles Adherence</div> <h2>Use Our Icons to Self-Certify</h2> <p>Connect consumers to real-time disclosures using any and all of the DAA's three icon programs. The YourAdChoices icon is used to extend data collection information and control for interest-based advertising. The Political Ad icon enables transparency notices for "express advocacy" political advertising. The Privacy Rights icon is useful for state-specific notices for consumers online and on apps, notably in California, as a complement to other tools you may be enabling. License the icons to connect your brand directly with consumers and certify your adherence to the DAA Principles.</p> </div> <div class="integrate-right"><a href="/icon_assets/DAA_AdChoices_Icon_Awareness_Survey.pdf" target="_blank"><img src="/DAA_style/ADS/AdChoices_Survey_thumb.png" /></a></div> <div class="integrate-right-mobile"><a href="/icon_assets/DAA_AdChoices_Icon_Awareness_Survey.pdf" target="_blank"><img src="/DAA_style/ADS/AdChoices_Survey_mobile.png" /></a></div> <div class="integrate-bottom"> <div class="integrate-mobile"><a href="/icon_assets/DAA_AdChoices_Icon_Awareness_Survey.pdf" target="_blank">Read the Latest Data on Consumer Awareness of the YourAdChoices Icon</a></div> <div class="license-instance"> <div class="license-label">Privacy Rights Icon</div> <div class="license-img"><a href="/license-pricon"><img src="/DAA_style/ADS/Privacy_Rights_Icon.png" /></a></div> <div class="learn-button-pri"><a href="/license-pricon">Learn More</a></div> </div> <div class="license-instance"> <div class="license-label">Political Ads Icon</div> <div class="license-img"><a href="https://aboutpoliticalads.org/license"><img src="/DAA_style/ADS/Political_Ads_Icon.png" /></a></div> <div class="learn-button-pol"><a href="https://aboutpoliticalads.org/license">Learn More</a></div> </div> <div class="license-instance"> <div class="license-label">YourAdChoices Icon</div> <div class="license-img"><a href="/license"><img src="/DAA_style/ADS/YAC_Icon.png" /></a></div> <div class="learn-button-yac"><a href="/license">Learn More</a></div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> </div></header> <section id="section-content" class="section section-content"> <div id="zone-preface-wrapper" class="zone-wrapper zone-preface-wrapper clearfix"> <div id="zone-preface" class="zone zone-preface clearfix container-12"> <div class="grid-12 region region-preface-third" id="region-preface-third"> <div class="region-inner region-preface-third-inner"> <div class="block block-boxes block-boxes-simple block-brand-privacy block-boxes-brand-privacy odd block-without-title" id="block-boxes-brand-privacy"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-brand_privacy' class='boxes-box'><div class="boxes-box-content"><div class="integrate-left"> <div class="license-title">Use 'AdChoices' to Build Consumer Trust</div> <div class="integrate-mobile"><a href="/sites/aboutads/files/AdChoices_Brand_Benefits.pdf" target="_blank"><img alt="Brand Benefits" src="/DAA_style/ADS/getstarted_campaign.png" /></a></div> <p>As technology, regulations and other changes challenge the market, it’s that much more important that you reassure consumers of the transparency and privacy control made possible through AdChoices. Brands and publishers need to ensure that they are meeting time-tested DAA Principles for consumer privacy engagement which complement state requirements, and public expectations.</p> <div class="learn-button"><a href="/blog/%E2%80%98adchoices%E2%80%99-makes-it-easier-tell-your-brand%E2%80%99s-privacy-story-%E2%80%93-through-power-one-icon">Learn More</a></div> </div> <div class="integrate-right"><a href="/sites/aboutads/files/AdChoices_Brand_Benefits.pdf" target="_blank"><img alt="Brand Benefits" src="/DAA_style/ADS/getstarted_campaign.png" /></a></div> </div></div> </div> </div> </div> </div> </div><div class="grid-12 region region-preface-fourth" id="region-preface-fourth"> <div class="region-inner region-preface-fourth-inner"> <div class="block block-boxes block-boxes-simple block-integrate-tools block-boxes-integrate-tools odd block-without-title" id="block-boxes-integrate-tools"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-integrate_tools' class='boxes-box'><div class="boxes-box-content"><div class="integrate-left"> <div class="license-title">Integrate with the YourAdChoices Tools</div> <div class="integrate-mobile"><img src="/DAA_style/ADS/Devices.png" /></div> <p>DAA currently offers three tools to help consumers request choices regarding data collection for interest-based advertising: WebChoices (for the desktop and mobile web environment); AppChoices (for the mobile app environment); and, most recently, YourAdChoices token choice tool -- which offers choice preferences in any environments based on use of token identifiers. By participating in these tools, you are honoring consumer control of data collection.</p> <div class="learn-buttons"><span class="learn-button"><a href="/integrate-daa-youradchoices">YourAdChoices</a></span><span class="learn-button"><a href="/integrate-daa-youradchoices">AppChoices</a></span><span class="learn-button"><a href="/integrate-daa-youradchoices">WebChoices</a></span></div> </div> <div class="integrate-right"><img src="/DAA_style/ADS/Devices.png" /></div> </div></div> </div> </div> </div> </div> </div><div class="grid-12 region region-preface-fifth" id="region-preface-fifth"> <div class="region-inner region-preface-fifth-inner"> <div class="block block-boxes block-boxes-simple block-use-amis block-boxes-use-amis odd block-without-title" id="block-boxes-use-amis"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-use_amis' class='boxes-box'><div class="boxes-box-content"><div class="integrate-left"> <div class="license-title">Leverage 'Cookies & Beyond' Resources</div> <div class="integrate-mobile"><img src="/DAA_style/ADS/use_amis.png" /><a href="/DAA_style/ADS/YAC_Icon_Trusted_by_Consumers.pdf" target="_blank"><img id="yac-icon-awareness" src="/DAA_style/ADS/YAC_Icon_Awareness.png" /></a></div> <p>The tech driving tailored advertising is transforming. DAA has implemented several initiatives to maintain and bolster brand-consumer engagement. By 2025, DAA expects all ad tech participants to have integrated with these new tools – tools that are now live or ready to test.</p> <div class="learn-button"><a href="/cookies_and_beyond">Learn More</a></div> </div> <div class="integrate-right"><img src="/DAA_style/ADS/use_amis.png" /><a href="/DAA_style/ADS/YAC_Icon_Trusted_by_Consumers.pdf" target="_blank"><img id="yac-icon-awareness" src="/DAA_style/ADS/YAC_Icon_Awareness.png" /></a></div> </div></div> </div> </div> </div> </div> </div> </div> </div><div id="zone-content-wrapper" class="zone-wrapper zone-content-wrapper clearfix"> <div id="zone-content" class="zone zone-content clearfix container-12"> </div> </div><div id="zone-postscript-wrapper" class="zone-wrapper zone-postscript-wrapper clearfix"> <div id="zone-postscript" class="zone zone-postscript clearfix container-12"> <div class="grid-4 region region-postscript-second" id="region-postscript-second"> <div class="region-inner region-postscript-second-inner"> <section class="block block-views block-blog-entry-list-block-1 block-views-blog-entry-list-block-1 odd" id="block-views-blog-entry-list-block-1"> <div class="block-inner clearfix"> <h2 class="block-title">BLOG</h2> <div class="content clearfix"> <div class="view view-blog-entry-list view-id-blog_entry_list view-display-id-block_1 content-listing view-dom-id-ea9758b9c5b4012b9e37367862a6014b"> <div class="view-content"> <div class="views-row views-row-1 views-row-odd views-row-first entry"> <div class="views-field views-field-field-release-date"> <div class="field-content"><span property="dc:date" datatype="xsd:dateTime" content="2024-10-29T00:00:00-04:00" class="date-display-single">October 29, 2024</span></div> </div> <h4 class="views-field views-field-title listing-title"> <h2 class="field-content"><a href="/blog/summit-snapshot-small-business-perspectives-digital-advertising-privacy-regulations-and">Summit Snapshot: Small Business Perspectives on Digital Advertising, Privacy Regulations, and Community Impact</a></h2> </h4> </div> <div class="views-row views-row-2 views-row-even entry"> <div class="views-field views-field-field-release-date"> <div class="field-content"><span property="dc:date" datatype="xsd:dateTime" content="2024-10-09T00:00:00-04:00" class="date-display-single">October 9, 2024</span></div> </div> <h4 class="views-field views-field-title listing-title"> <h2 class="field-content"><a href="/blog/summit-snapshot-insights-and-innovations-daa-global-network-partners">Summit Snapshot: Insights and Innovations from DAA Global Network Partners</a></h2> </h4> </div> <div class="views-row views-row-3 views-row-odd entry"> <div class="views-field views-field-field-release-date"> <div class="field-content"><span property="dc:date" datatype="xsd:dateTime" content="2024-09-18T00:00:00-04:00" class="date-display-single">September 18, 2024</span></div> </div> <h4 class="views-field views-field-title listing-title"> <h2 class="field-content"><a href="/blog/summit-snapshot-ftc-remains-active-privacy-beat-supported-industry-self-regulation">Summit Snapshot: FTC Remains Active on the Privacy Beat, Supported by Industry Self-Regulation</a></h2> </h4> </div> <div class="views-row views-row-4 views-row-even views-row-last entry"> <div class="views-field views-field-field-release-date"> <div class="field-content"><span property="dc:date" datatype="xsd:dateTime" content="2024-09-10T00:00:00-04:00" class="date-display-single">September 10, 2024</span></div> </div> <h4 class="views-field views-field-title listing-title"> <h2 class="field-content"><a href="/blog/summit-snapshot-eye-capitol-hill-%E2%80%93-will-current-congress-move-forward-omnibus-privacy-bill">Summit Snapshot: Eye on Capitol Hill – Will the Current Congress Move Forward with an Omnibus Privacy Bill?</a></h2> </h4> </div> </div> <div class="more-link"> <a href="/blog"> More blog posts </a> </div> </div> </div> </div> </section> </div> </div><div class="grid-4 region region-postscript-third" id="region-postscript-third"> <div class="region-inner region-postscript-third-inner"> <section class="block block-views block-press-release-list-block-1 block-views-press-release-list-block-1 odd" id="block-views-press-release-list-block-1"> <div class="block-inner clearfix"> <h2 class="block-title">NEWS RELEASES</h2> <div class="content clearfix"> <div class="view view-press-release-list view-id-press_release_list view-display-id-block_1 view-dom-id-69953ecec361f9e99b8353f764237945"> <div class="view-content"> <div class="views-row views-row-1 views-row-odd views-row-first entry"> <h2 class="views-field views-field-title"> <h2 class="field-content"><a href="/press-release/daa-statement-regarding-federal-trade-commission-report-social-media-and-video">DAA Statement regarding Federal Trade Commission Report on Social Media and Video Streaming Services </a></h2> </h2> </div> <div class="views-row views-row-2 views-row-even entry"> <h2 class="views-field views-field-title"> <h2 class="field-content"><a href="/press-release/digital-advertising-alliance-releases-guidelines-use-adchoices-icon-connected-tv-ctv">Digital Advertising Alliance Releases Guidelines for Use of AdChoices Icon on Connected TV (CTV)</a></h2> </h2> </div> <div class="views-row views-row-3 views-row-odd entry"> <h2 class="views-field views-field-title"> <h2 class="field-content"><a href="/press-release/daa-statement-google-announcement-maintain-ad-cookies-chrome">DAA Statement on Google Announcement to Maintain Ad Cookies in Chrome</a></h2> </h2> </div> <div class="views-row views-row-4 views-row-even views-row-last entry"> <h2 class="views-field views-field-title"> <h2 class="field-content"><a href="/press-release/digital-advertising-alliance-recognizes-genie-barton-and-lee-peeler-daa-privacy-icons">Digital Advertising Alliance Recognizes Genie Barton and Lee Peeler as 'DAA Privacy Icons' for Leadership in Advertising Self-Reg and Accountability</a></h2> </h2> </div> </div> <div class="more-link"> <a href="/daa-news/press-releases"> More News Releases </a> </div> </div> </div> </div> </section> </div> </div><div class="grid-4 region region-postscript-fourth" id="region-postscript-fourth"> <div class="region-inner region-postscript-fourth-inner"> <section class="block block-boxes block-boxes-simple block-home-page-resources block-boxes-home-page-resources odd" id="block-boxes-home-page-resources"> <div class="block-inner clearfix"> <h2 class="block-title">RESOURCES</h2> <div class="content clearfix"> <div id='boxes-box-home_page_resources' class='boxes-box'><div class="boxes-box-content"><div class="views-row"> <h2><a href="/sites/aboutads/files/DAA_files/DAA_AdChoices_Icon_Supplement_Connected_TV.pdf" target="_blank">YourAdChoices Icon & Ad Marker Creative Guidelines for CTV (PDF)</a></h2> </div> <div class="views-row"> <h2><a href="/sites/aboutads/files/DAA_files/YAC_Icon_AdMarker_Creative_Guidelines.pdf" target="_blank">YourAdChoices Icon & Ad Marker Creative Guidelines (PDF)</a></h2> </div> <div class="views-row"> <h2><a href="/sites/aboutads/files/DAA_files/YAC_Icon_AdMarker_Creative_Guidelines_Mobile.pdf" target="_blank">YourAdChoices Ad Marker Creative Guidelines for Mobile (PDF)</a></h2> </div> <div class="views-row"> <h2><a href="/sites/aboutads/files/DAA_files/YAC_Icon_AdMarker_Creative_Guidelines_Video.pdf" target="_blank">YourAdChoices Ad Marker Creative Guidelines for Video (PDF)</a></h2> </div> <div class="views-row"> <h2><a href="/sites/politic/files/DAA_files/PA_Icon_AdMarker_Creative_Guidelines_V1_September_2018.pdf" target="_blank">Political Ad Icon & Ad Marker Creative Guidelines (PDF)</a></h2> </div> <div class="views-row"> <h2><a href="/DAA_style/ADS/Privacy_Rights_Icon_Creative_Guidelines.pdf" target="_blank">Privacy Rights Icon Creative Guidelines (PDF)</a></h2> </div> <div class="more-link"><a href="/resources">MORE RESOURCES</a></div> <p> </p> </div></div> </div> </div> </section> </div> </div> </div> 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