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Whatever questions you have about your performance, you’ll find the answers here. </p><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><a href="/features/dashboard-analytics" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Analytics tools</a></p></div></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 bJbryZ"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 fqMubq HIXau"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU gsyHXg"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 fjxxZn eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU evGhSG"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 crrqXJ">Read your customers’ minds with Review Insights</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Analyze topics and trends within your reviews using AI-powered tools. Monitor customer sentiment across geographic regions or against your competitors.</p><div class="Box-sc-9k7r7d-0 dcPMPx"><a href="/features/review-insights" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Review Insights</a></div></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU jOvWrx"></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU capeEr"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 fqMubq"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 kqAGkT">Get inspired</h2><div display="flex" class="Box-sc-9k7r7d-0 ckwvnr"><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/customer-stories/finance-insurance/how-staysure-uses-the-power-of-ai-to-build-customer-trust" aria-label="Read more - How Staysure uses the power of AI to build customer trust" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:826px;width:100%;--aspect-ratio:(16/9)"><img alt="How Staysure uses the power of AI to build customer trust" title="Staysure at Trustpilot (travel insurance company) " sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/5Y3Icbh9ssiGw3KrmHdEUm/4ac502bd11166e14c7f61faa9b69c193/Screenshot_2022-11-17_at_10.14.44.png?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/5Y3Icbh9ssiGw3KrmHdEUm/4ac502bd11166e14c7f61faa9b69c193/Screenshot_2022-11-17_at_10.14.44.png?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/5Y3Icbh9ssiGw3KrmHdEUm/4ac502bd11166e14c7f61faa9b69c193/Screenshot_2022-11-17_at_10.14.44.png?q=85&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/5Y3Icbh9ssiGw3KrmHdEUm/4ac502bd11166e14c7f61faa9b69c193/Screenshot_2022-11-17_at_10.14.44.png?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/5Y3Icbh9ssiGw3KrmHdEUm/4ac502bd11166e14c7f61faa9b69c193/Screenshot_2022-11-17_at_10.14.44.png?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/5Y3Icbh9ssiGw3KrmHdEUm/4ac502bd11166e14c7f61faa9b69c193/Screenshot_2022-11-17_at_10.14.44.png?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/5Y3Icbh9ssiGw3KrmHdEUm/4ac502bd11166e14c7f61faa9b69c193/Screenshot_2022-11-17_at_10.14.44.png?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/5Y3Icbh9ssiGw3KrmHdEUm/4ac502bd11166e14c7f61faa9b69c193/Screenshot_2022-11-17_at_10.14.44.png?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/5Y3Icbh9ssiGw3KrmHdEUm/4ac502bd11166e14c7f61faa9b69c193/Screenshot_2022-11-17_at_10.14.44.png?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/5Y3Icbh9ssiGw3KrmHdEUm/4ac502bd11166e14c7f61faa9b69c193/Screenshot_2022-11-17_at_10.14.44.png?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/5Y3Icbh9ssiGw3KrmHdEUm/4ac502bd11166e14c7f61faa9b69c193/Screenshot_2022-11-17_at_10.14.44.png?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU ihWHht"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">How Staysure uses the power of AI to build customer trust</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Read more</div></div></a></div><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/customer-stories/startup-software/how-social-proof-helps-looka-shine-as-a-new-brand-in-a-new-industry" aria-label="Read more - How social proof helps Looka shine as a new brand in a new industry" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:500px;width:100%;--aspect-ratio:(16/9)"><img alt="Trustpilot x Looka Case Study" title="How social proof helps Looka shine as a new brand in a new industry" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/1zwEgtaHR8OqJ47waolWYL/ade616c74b704e702e7a5eaaf0ce1c2f/designer-at-desk.jpg?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/1zwEgtaHR8OqJ47waolWYL/ade616c74b704e702e7a5eaaf0ce1c2f/designer-at-desk.jpg?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/1zwEgtaHR8OqJ47waolWYL/ade616c74b704e702e7a5eaaf0ce1c2f/designer-at-desk.jpg?q=85&w=640&fm=webp 640w, 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https://images.ctfassets.net/b7g9mrbfayuu/1zwEgtaHR8OqJ47waolWYL/ade616c74b704e702e7a5eaaf0ce1c2f/designer-at-desk.jpg?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/1zwEgtaHR8OqJ47waolWYL/ade616c74b704e702e7a5eaaf0ce1c2f/designer-at-desk.jpg?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU ihWHht"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">How social proof helps Looka shine as a new brand in a new industry</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Read more</div></div></a></div><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/guides-reports/build-trusted-brand/the-importance-of-social-proof-in-fintech" aria-label="Read more - The importance of social proof in FinTech" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:6075px;width:100%;--aspect-ratio:(16/9)"><img alt="The importance of social proof in FinTech" title="the importance of social proof in fintech trustpilot report" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/5gg4ZZaCnoE4S10kY5d4cf/5bbb79f5440b360c3773b7845f5bb8cf/Switch.png?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/5gg4ZZaCnoE4S10kY5d4cf/5bbb79f5440b360c3773b7845f5bb8cf/Switch.png?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/5gg4ZZaCnoE4S10kY5d4cf/5bbb79f5440b360c3773b7845f5bb8cf/Switch.png?q=85&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/5gg4ZZaCnoE4S10kY5d4cf/5bbb79f5440b360c3773b7845f5bb8cf/Switch.png?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/5gg4ZZaCnoE4S10kY5d4cf/5bbb79f5440b360c3773b7845f5bb8cf/Switch.png?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/5gg4ZZaCnoE4S10kY5d4cf/5bbb79f5440b360c3773b7845f5bb8cf/Switch.png?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/5gg4ZZaCnoE4S10kY5d4cf/5bbb79f5440b360c3773b7845f5bb8cf/Switch.png?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/5gg4ZZaCnoE4S10kY5d4cf/5bbb79f5440b360c3773b7845f5bb8cf/Switch.png?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/5gg4ZZaCnoE4S10kY5d4cf/5bbb79f5440b360c3773b7845f5bb8cf/Switch.png?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/5gg4ZZaCnoE4S10kY5d4cf/5bbb79f5440b360c3773b7845f5bb8cf/Switch.png?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/5gg4ZZaCnoE4S10kY5d4cf/5bbb79f5440b360c3773b7845f5bb8cf/Switch.png?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU ihWHht"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">The importance of social proof in FinTech</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Read more</div></div></a></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU gsyHXg"><div overflow="hidden" class="Box-sc-9k7r7d-0 csVuBt"><div class="Box-sc-9k7r7d-0 fqMubq"><h2 font-weight="bold" font-size="xl,,,xxl" 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","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Will Looka’s customer success team be available for post-purchase support?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"Kzuw46nQ7hf0UQZ7HB0a5","type":"Entry","createdAt":"2020-02-12T22:26:57.977Z","updatedAt":"2020-04-07T11:41:49.322Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"en-US"},"fields":{"image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4WU6wFHTitgFHPt0iz1Uis","type":"Asset","createdAt":"2019-09-04T18:32:50.504Z","updatedAt":"2022-02-09T14:37:11.749Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":23,"revision":2,"locale":"en-US"},"fields":{"title":"How Looka works","description":"How Looka Works","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/4WU6wFHTitgFHPt0iz1Uis/e5b52894fd8b3d961f7ba07deeca25e9/image12.jpg","details":{"size":65769,"image":{"width":1260,"height":474}},"fileName":"image12.jpg","contentType":"image/jpeg"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Building trust in a new industry","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"To further complicate matters, Looka’s industry barely existed until this decade.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Back then, logo makers were unsophisticated, with the quality of designs falling around amateur at best. So it’s safe to say that the logo-making industry needs a publicist. It needs to inspire more trust.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"By contrast, graphic designers have historically inspired plenty of trust. They were able to work closely with entrepreneurs (in person, over the phone, via email) and hold their customer’s hand throughout the process.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"They could answer specific design-related questions and provide the logic for their proposals. The designer may have also held a fancy degree or had previous clients to use as references.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Unfortunately but understandably, Looka’s graphic design platform doesn’t offer any of this. So they needed their customer reviews on Trustpilot to give prospective customers reassurance that:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"They truly didn’t need any design skills to create their logo","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"They could make changes to a design after buying a logo package","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"They could really design a logo in under an hour","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"They were getting a cost-effective solution to get a logo designed","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"They'd be getting higher quality designs than the competition","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"They'd have an unlimited number of logos to choose from","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7gf8nUalDAYRPldhsNhHXJ","type":"Entry","createdAt":"2020-02-12T22:27:01.782Z","updatedAt":"2020-04-07T11:41:59.260Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"en-US"},"fields":{"image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7xQlwFZi0oMH5krldxQ0Rq","type":"Asset","createdAt":"2019-09-04T18:42:26.301Z","updatedAt":"2022-02-09T14:37:12.153Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":3,"locale":"en-US"},"fields":{"title":"Looka Customer Review Highlight Reel","description":"Looka Customer Review Highlight Reel","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/7xQlwFZi0oMH5krldxQ0Rq/f1653dd3d1855cf411238584e84e8780/Looka_Customer_Review_Highlight_Reel.png","details":{"size":499197,"image":{"width":847,"height":833}},"fileName":"Looka Customer Review Highlight Reel.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Looka has had to scale a mountain when it comes to building trust in a new industry with a brand new identity. But thankfully...","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Trustpilot verified reviews to the conversion rate rescue.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Funnily enough, Looka stumbled upon Trustpilot. They were researching ","nodeType":"text"},{"data":{"uri":"https://support.google.com/google-ads/answer/2375474?hl=en"},"content":[{"data":{},"marks":[],"value":"Google’s guidelines","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" about the third-party companies it trusts when deciding whether to give a company ","nodeType":"text"},{"data":{"uri":"https://business.trustpilot.com/reviews/why-wont-my-google-seller-ratings-show-up-and-4-other-gsr-questions"},"content":[{"data":{},"marks":[],"value":"Google Seller Ratings","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and Trustpilot seemed to be the most credible of all the options available.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Because Looka had accumulated close to a million customer signups (and 50,000 purchasers) at the time, they knew they could use Trustpilot’s manual ","nodeType":"text"},{"data":{"uri":"https://support.trustpilot.com/hc/en-us/articles/201765266-Manually-invite-your-customers-to-write-reviews"},"content":[{"data":{},"marks":[],"value":"review invitation","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" feature, allowing them to retroactively email past customers en masse to kickstart their success even before putting ","nodeType":"text"},{"data":{"uri":"https://support.trustpilot.com/hc/en-us/articles/213703667-Automatic-Feedback-Service-AFS-2-0-setup-guide"},"content":[{"data":{},"marks":[],"value":"automatic review invitations","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" in place.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"And that’s exactly what they did when they first joined Trustpilot, and they gathered an impressive 1,000+ verified reviews in just one month.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"2NX6pDXdtfkWlVpdvKTp58","type":"Entry","createdAt":"2020-02-12T22:27:05.153Z","updatedAt":"2020-04-07T11:42:07.609Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"en-US"},"fields":{"image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5m6z6ZMcczRAehOftMXD3R","type":"Asset","createdAt":"2019-09-04T18:55:22.995Z","updatedAt":"2022-02-09T14:37:12.439Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":27,"revision":2,"locale":"en-US"},"fields":{"title":"Looka Review Invitation Best Practices","description":"Looka Review Invitation Best Practices","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/5m6z6ZMcczRAehOftMXD3R/e544544b9758672e19d7f0302aa68e9c/image8.jpg","details":{"size":32831,"image":{"width":456,"height":612}},"fileName":"image8.jpg","contentType":"image/jpeg"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"The team at Looka made sure to employ best practices in their email invitations, which ensured that their conversion rate for review responses was as high as it could possibly be.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"First, they kept the email super short and to the point. Second, they let them know it would only require two minutes of their time. Turns out response rates skyrocket when you manage expectations and respect busy schedules.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As a result of this influx of new verified reviews, any time a prospective customer would Google “Logojoy reviews” or “Looka reviews,” they’d see Looka’s Trustpilot listing pop up.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"And since Looka’s average review has consistently been over 4.5 stars, prospective customers instantly saw that they can use the platform with confidence, increasing Looka’s signup-to-purchase conversion rate.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"On top of these rapid improvements to their online reputation, Trustpilot also adds value to many distinct teams at Looka.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The customer success team: Striving for perfection in all areas of the business","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The customer success team at Looka uses Trustpilot ","nodeType":"text"},{"data":{"uri":"https://business.trustpilot.com/reviews/learn-from-customers/turning-reviews-into-revenue-how-to-get-insights-from-your-feedback"},"content":[{"data":{},"marks":[],"value":"reviews and insights","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" as a way of gathering feedback on all areas of the business (positive or negative). They then action this feedback by making recommendations on how they could tweak the product features, marketing messaging, or customer interactions.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Their internal recommendations can be as minor as editing a couple of words on Looka’s website. One example would be changing “business cards” to “business card designs,” so that customers aren’t misled into thinking they’re getting physical cards mailed to them.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Or it could be as complex as developing a new product feature that allows someone to use a monogram symbol as the first letter of their company name in a logo design. In fact, many of Looka’s newest and most well-liked product features started out as a suggestion in a Trustpilot review.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Finally, taking the time to respond to reviews daily gives Looka’s customer success team a chance to follow up on issues that may have been missed in other chats or emails. Responding to all reviews (both 5 star and 1 star ones) brings the team closer to their customers by allowing them to ","nodeType":"text"},{"data":{"uri":"https://business.trustpilot.com/reviews/learn-from-customers/5-reasons-why-customer-experience-is-the-pulse-of-every-business"},"content":[{"data":{},"marks":[],"value":"have an open dialogue","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" after purchase.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The customer success team doesn’t just see these responses as a form of engagement. They see it as a way to inspire trust in potential customers — and let them know they care about them every step of the way.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"27sG3V35eBdZoZeiNM8S1","type":"Entry","createdAt":"2020-02-12T22:27:08.530Z","updatedAt":"2020-04-07T11:42:16.963Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"en-US"},"fields":{"image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5ueVkgV1uYlp1yKlLy0UWi","type":"Asset","createdAt":"2019-09-04T19:01:26.822Z","updatedAt":"2022-02-09T14:37:12.724Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":41,"revision":2,"locale":"en-US"},"fields":{"title":"Customer Success Example from Looka","description":"Looka uses Trustpilot reviews to improve their customer experience","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/5ueVkgV1uYlp1yKlLy0UWi/ac61e92320490d08ca81913ac0c9f64f/Customer_Success_Example_from_Looka.jpg","details":{"size":28982,"image":{"width":541,"height":398}},"fileName":"Customer Success Example from Looka.jpg","contentType":"image/jpeg"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"The marketing team: Social proof helps build a brand customers can feel confident buying from","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The marketing team at Looka makes the most of the Trustpilot widget in every way possible. From Google Seller Ratings, ","nodeType":"text"},{"data":{"uri":"https://business.trustpilot.com/reviews/why-does-google-care-if-your-business-has-online-reviews-in-2019"},"content":[{"data":{},"marks":[],"value":"Review Snippet stars","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" in organic search, and ","nodeType":"text"},{"data":{"uri":"https://business.trustpilot.com/features/trustboxes"},"content":[{"data":{},"marks":[],"value":"TrustBoxes","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" on landing pages, to quotes from the ","nodeType":"text"},{"data":{"uri":"https://support.trustpilot.com/hc/en-us/articles/115010415047-Style-review-content-with-images-and-share-it-on-social-media"},"content":[{"data":{},"marks":[],"value":"Image Generator","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" on social media.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Simply put, Looka wants their prospects to know they’re in safe hands. Showing off the great experiences of their recent customers is a great way to do that.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s all about the social proof for the marketing team. ","nodeType":"text"},{"data":{"uri":"https://business.trustpilot.com/reviews/build-trusted-brand/what-is-social-proof-and-why-is-it-important-for-marketing"},"content":[{"data":{},"marks":[],"value":"Social proof","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" is the influence that the actions and attitudes of the people around us (either in real life or online) have on our behavior. The \"proof\" element is the idea that if other people have done it and it went well, it must be correct.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So if people are buying from Looka and rating them with five stars, then people who have never used a logo maker are more likely to do the same.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Google Search Network: Seller Ratings lead to more sales for Looka","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Every day, Looka spends thousands of dollars on Google Ads. Other industry players do the same, so the competition is fierce to say the least.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With Google Ads, the name of the game is to outcompete your competitors on CTR (click-through rate) and ROAS (return on ad spend). Getting ","nodeType":"text"},{"data":{"uri":"https://business.trustpilot.com/reviews/how-to-land-great-reviews-and-boost-your-google-seller-rating"},"content":[{"data":{},"marks":[],"value":"Google Seller Ratings","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" had a big impact on both of these metrics for Looka.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Let’s start with CTR. You wouldn’t be shocked to hear that a prospect is more likely to click an ad if it includes 4.5 bright yellow stars (with the reassurance that this is the average rating of hundreds of reviewers). So it leads to a higher CTR.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With this higher CTR, Google assigns you a ","nodeType":"text"},{"data":{"uri":"https://www.wordstream.com/quality-score"},"content":[{"data":{},"marks":[],"value":"higher quality score","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" (a grade out of 10 that rates the relevance of your ad to the search and searcher).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With a perfect quality score (10/10), you can achieve up to a 50% discount on ad inventory over an “average” competitor. And it doesn’t take a mathematician to figure out that a 50% reduction in your ad costs will lead to a higher return on ad spend.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4qBUQqFab3F6Vwb4lFI5LG","type":"Entry","createdAt":"2020-02-12T22:27:11.609Z","updatedAt":"2020-04-07T11:44:17.016Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"en-US"},"fields":{"image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6t1nov3ASHx05ESPgBabMG","type":"Asset","createdAt":"2019-09-04T19:08:08.191Z","updatedAt":"2022-02-09T14:37:13.020Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":19,"revision":2,"locale":"en-US"},"fields":{"title":"Looka Seller Ratings Example","description":"Seller Ratings earned through Trustpilot lead to more sales for Looka","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/6t1nov3ASHx05ESPgBabMG/325242f3a9a7db2df35d24e573174390/Looka_Seller_Ratings_Example.jpg","details":{"size":36345,"image":{"width":734,"height":223}},"fileName":"Looka Seller Ratings Example.jpg","contentType":"image/jpeg"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"SEO: The sky's the limit with star ratings in organic search","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"For Looka, cultivating a presence on a third-party review site was a great move for ","nodeType":"text"},{"data":{"uri":"https://business.trustpilot.com/reviews/why-does-google-care-if-your-business-has-online-reviews-in-2019"},"content":[{"data":{},"marks":[],"value":"off-page SEO","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and building up credibility in the eyes of almighty search engines.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As a newer brand, growing their presence on Trustpilot helped them show off their authority, relevance, and trustworthiness to Google, leading to a steady increase in their organic rankings, especially around key search terms for their business like \"logo maker\". ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When potential customers type \"Looka\" or \"logo maker\" into Google, they're likely to come across Looka's business profile page on Trustpilot at the top of organic search results, complete with trustworthy review snippet stars. On top of additional clicks through to their site from their Trustpilot profile, this kind of brand authority even moves the needle for their overall organic SEO strategy. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Landing pages: Tipping them over the edge at the moment of truth","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"There’s a concept in marketing called “","nodeType":"text"},{"data":{"uri":"https://en.wikipedia.org/wiki/Moment_of_truth_(marketing)"},"content":[{"data":{},"marks":[],"value":"moments of truth","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":",” which was first coined by the CEO of Procter \u0026 Gamble, A.G. Laffley. 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