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class="pages__FeaturedEntryWrapper-sc-1gbko2k-0 cbvOcP"><h1 class="Headers__Heading-sc-1lr3p22-0 Headers__H1-sc-1lr3p22-1 pages__LargeH1-sc-1gbko2k-2 kMyUwb lfssRb gHSZTX">Latest global news</h1><a href="/trustpilot-wins-landmark-legal-case-against-review-sellers-page"><div class="PressEntryPreview__FeaturedEntryWrapper-sc-1or3tym-0 bFlZnL"><div class="react-aspect-ratio-placeholder" style="--aspect-ratio:(16/9)"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="Laptop" title="A woman working on her laptop" sizes="50vw" srcSet="https://images.ctfassets.net/irb02qhvk7z1/7a6ZkkO3yxiW0iiFSOnYab/b7ba3aad9db9f38c1a22b8f31acae7ea/image.png?w=384 384w, https://images.ctfassets.net/irb02qhvk7z1/7a6ZkkO3yxiW0iiFSOnYab/b7ba3aad9db9f38c1a22b8f31acae7ea/image.png?w=640 640w, 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shopping" sizes="100vw" srcSet="https://images.ctfassets.net/irb02qhvk7z1/4O7SlNoHyJLowagmcc09jU/f76ccc3624317c5e018bd4aafbf74659/DSC05700_1.jpg?w=640 640w, https://images.ctfassets.net/irb02qhvk7z1/4O7SlNoHyJLowagmcc09jU/f76ccc3624317c5e018bd4aafbf74659/DSC05700_1.jpg?w=750 750w, https://images.ctfassets.net/irb02qhvk7z1/4O7SlNoHyJLowagmcc09jU/f76ccc3624317c5e018bd4aafbf74659/DSC05700_1.jpg?w=828 828w, https://images.ctfassets.net/irb02qhvk7z1/4O7SlNoHyJLowagmcc09jU/f76ccc3624317c5e018bd4aafbf74659/DSC05700_1.jpg?w=1080 1080w, https://images.ctfassets.net/irb02qhvk7z1/4O7SlNoHyJLowagmcc09jU/f76ccc3624317c5e018bd4aafbf74659/DSC05700_1.jpg?w=1200 1200w, https://images.ctfassets.net/irb02qhvk7z1/4O7SlNoHyJLowagmcc09jU/f76ccc3624317c5e018bd4aafbf74659/DSC05700_1.jpg?w=1920 1920w, https://images.ctfassets.net/irb02qhvk7z1/4O7SlNoHyJLowagmcc09jU/f76ccc3624317c5e018bd4aafbf74659/DSC05700_1.jpg?w=2048 2048w, 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class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 gjAGlC"><h4 class="Headers__Heading-sc-1lr3p22-0 Headers__H4-sc-1lr3p22-4 PressEntryPreview__EntryPreviewHeader-sc-1or3tym-5 kMyUwb fNLbhB kGeijg">Trustpilot zündet mit Burkhard Leimbrock als neuem General Manager die nächste Stufe seiner DACH-Präsenz</h4></div><div class="react-aspect-ratio-placeholder" style="--aspect-ratio:(16/9)"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="Burkhard Leimbrock" title="A portrait photo of Burkhard Leimbrock" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Burkhard Leimbrock" title="A portrait photo of Burkhard Leimbrock" sizes="100vw" srcSet="https://images.ctfassets.net/irb02qhvk7z1/2PiXByq95AtTC2y7a7eXvZ/341aa9f18a1846394e6630ea6595c4e5/Burkhard_Leimbrock__Trustpilot__credit_Raimar_von_Wienskowski_horizontal.jpg?w=640 640w, https://images.ctfassets.net/irb02qhvk7z1/2PiXByq95AtTC2y7a7eXvZ/341aa9f18a1846394e6630ea6595c4e5/Burkhard_Leimbrock__Trustpilot__credit_Raimar_von_Wienskowski_horizontal.jpg?w=750 750w, https://images.ctfassets.net/irb02qhvk7z1/2PiXByq95AtTC2y7a7eXvZ/341aa9f18a1846394e6630ea6595c4e5/Burkhard_Leimbrock__Trustpilot__credit_Raimar_von_Wienskowski_horizontal.jpg?w=828 828w, https://images.ctfassets.net/irb02qhvk7z1/2PiXByq95AtTC2y7a7eXvZ/341aa9f18a1846394e6630ea6595c4e5/Burkhard_Leimbrock__Trustpilot__credit_Raimar_von_Wienskowski_horizontal.jpg?w=1080 1080w, https://images.ctfassets.net/irb02qhvk7z1/2PiXByq95AtTC2y7a7eXvZ/341aa9f18a1846394e6630ea6595c4e5/Burkhard_Leimbrock__Trustpilot__credit_Raimar_von_Wienskowski_horizontal.jpg?w=1200 1200w, https://images.ctfassets.net/irb02qhvk7z1/2PiXByq95AtTC2y7a7eXvZ/341aa9f18a1846394e6630ea6595c4e5/Burkhard_Leimbrock__Trustpilot__credit_Raimar_von_Wienskowski_horizontal.jpg?w=1920 1920w, https://images.ctfassets.net/irb02qhvk7z1/2PiXByq95AtTC2y7a7eXvZ/341aa9f18a1846394e6630ea6595c4e5/Burkhard_Leimbrock__Trustpilot__credit_Raimar_von_Wienskowski_horizontal.jpg?w=2048 2048w, https://images.ctfassets.net/irb02qhvk7z1/2PiXByq95AtTC2y7a7eXvZ/341aa9f18a1846394e6630ea6595c4e5/Burkhard_Leimbrock__Trustpilot__credit_Raimar_von_Wienskowski_horizontal.jpg?w=3840 3840w" src="https://images.ctfassets.net/irb02qhvk7z1/2PiXByq95AtTC2y7a7eXvZ/341aa9f18a1846394e6630ea6595c4e5/Burkhard_Leimbrock__Trustpilot__credit_Raimar_von_Wienskowski_horizontal.jpg?w=3840" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" loading="lazy"/></noscript></span></div><div class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 hxSGFE"><div class="PressEntryPreview__PressEntryDetails-sc-1or3tym-2 cqCEUt"><span>August 28, 2024</span><span>Germany</span><img alt="arrow icon" src="/arrow.svg" class="PressEntryPreview__ArrowIcon-sc-1or3tym-7 bCavJz"/></div></div></div></a><a href="/transparency-report"><div class="PressEntryPreview__PressEntryContainer-sc-1or3tym-3 gZxdnf"><div class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 gjAGlC"><h4 class="Headers__Heading-sc-1lr3p22-0 Headers__H4-sc-1lr3p22-4 PressEntryPreview__EntryPreviewHeader-sc-1or3tym-5 kMyUwb fNLbhB kGeijg">Trustpilot Transparency Report: 3.3 million fake reviews removed in 2023, as total reviews surged to a record 54 million</h4></div><div class="react-aspect-ratio-placeholder" style="--aspect-ratio:(16/9)"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="Transparency Report 2024" title="Transparency Report 2024" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Transparency Report 2024" title="Transparency Report 2024" sizes="100vw" srcSet="https://images.ctfassets.net/irb02qhvk7z1/iMmgxELWRfglvYXtYFkUz/f796ec70b4f98ee34eaec879e107837d/TR.jpeg?w=640 640w, https://images.ctfassets.net/irb02qhvk7z1/iMmgxELWRfglvYXtYFkUz/f796ec70b4f98ee34eaec879e107837d/TR.jpeg?w=750 750w, https://images.ctfassets.net/irb02qhvk7z1/iMmgxELWRfglvYXtYFkUz/f796ec70b4f98ee34eaec879e107837d/TR.jpeg?w=828 828w, https://images.ctfassets.net/irb02qhvk7z1/iMmgxELWRfglvYXtYFkUz/f796ec70b4f98ee34eaec879e107837d/TR.jpeg?w=1080 1080w, https://images.ctfassets.net/irb02qhvk7z1/iMmgxELWRfglvYXtYFkUz/f796ec70b4f98ee34eaec879e107837d/TR.jpeg?w=1200 1200w, https://images.ctfassets.net/irb02qhvk7z1/iMmgxELWRfglvYXtYFkUz/f796ec70b4f98ee34eaec879e107837d/TR.jpeg?w=1920 1920w, https://images.ctfassets.net/irb02qhvk7z1/iMmgxELWRfglvYXtYFkUz/f796ec70b4f98ee34eaec879e107837d/TR.jpeg?w=2048 2048w, https://images.ctfassets.net/irb02qhvk7z1/iMmgxELWRfglvYXtYFkUz/f796ec70b4f98ee34eaec879e107837d/TR.jpeg?w=3840 3840w" src="https://images.ctfassets.net/irb02qhvk7z1/iMmgxELWRfglvYXtYFkUz/f796ec70b4f98ee34eaec879e107837d/TR.jpeg?w=3840" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" loading="lazy"/></noscript></span></div><div class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 hxSGFE"><div class="PressEntryPreview__PressEntryDetails-sc-1or3tym-2 cqCEUt"><span>May 23, 2024</span><span>United Kingdom</span><img alt="arrow icon" src="/arrow.svg" class="PressEntryPreview__ArrowIcon-sc-1or3tym-7 bCavJz"/></div></div></div></a><a href="/trustpilot-unveils-new-features"><div class="PressEntryPreview__PressEntryContainer-sc-1or3tym-3 gZxdnf"><div class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 gjAGlC"><h4 class="Headers__Heading-sc-1lr3p22-0 Headers__H4-sc-1lr3p22-4 PressEntryPreview__EntryPreviewHeader-sc-1or3tym-5 kMyUwb fNLbhB kGeijg">Trustpilot unveils new features empowering businesses</h4></div><div class="react-aspect-ratio-placeholder" style="--aspect-ratio:(16/9)"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="Trustpilot Smartphone" title="The Trustpilot website displayed on a smartphone" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Trustpilot Smartphone" title="The Trustpilot website displayed on a smartphone" sizes="100vw" srcSet="https://images.ctfassets.net/irb02qhvk7z1/0yL63aF6W1KwdLAUj3Am5/aa5667ffce91b2b915865673523e7d95/Trustpilot_Smartphone.jpg?w=640 640w, https://images.ctfassets.net/irb02qhvk7z1/0yL63aF6W1KwdLAUj3Am5/aa5667ffce91b2b915865673523e7d95/Trustpilot_Smartphone.jpg?w=750 750w, https://images.ctfassets.net/irb02qhvk7z1/0yL63aF6W1KwdLAUj3Am5/aa5667ffce91b2b915865673523e7d95/Trustpilot_Smartphone.jpg?w=828 828w, https://images.ctfassets.net/irb02qhvk7z1/0yL63aF6W1KwdLAUj3Am5/aa5667ffce91b2b915865673523e7d95/Trustpilot_Smartphone.jpg?w=1080 1080w, https://images.ctfassets.net/irb02qhvk7z1/0yL63aF6W1KwdLAUj3Am5/aa5667ffce91b2b915865673523e7d95/Trustpilot_Smartphone.jpg?w=1200 1200w, https://images.ctfassets.net/irb02qhvk7z1/0yL63aF6W1KwdLAUj3Am5/aa5667ffce91b2b915865673523e7d95/Trustpilot_Smartphone.jpg?w=1920 1920w, https://images.ctfassets.net/irb02qhvk7z1/0yL63aF6W1KwdLAUj3Am5/aa5667ffce91b2b915865673523e7d95/Trustpilot_Smartphone.jpg?w=2048 2048w, https://images.ctfassets.net/irb02qhvk7z1/0yL63aF6W1KwdLAUj3Am5/aa5667ffce91b2b915865673523e7d95/Trustpilot_Smartphone.jpg?w=3840 3840w" src="https://images.ctfassets.net/irb02qhvk7z1/0yL63aF6W1KwdLAUj3Am5/aa5667ffce91b2b915865673523e7d95/Trustpilot_Smartphone.jpg?w=3840" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" loading="lazy"/></noscript></span></div><div class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 hxSGFE"><div class="PressEntryPreview__PressEntryDetails-sc-1or3tym-2 cqCEUt"><span>May 15, 2024</span><span>United Kingdom</span><img alt="arrow icon" src="/arrow.svg" class="PressEntryPreview__ArrowIcon-sc-1or3tym-7 bCavJz"/></div></div></div></a><a href="/washington-d-c-locals-are-in-hot-water-uncovering-legal-and-financial"><div class="PressEntryPreview__PressEntryContainer-sc-1or3tym-3 gZxdnf"><div class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 gjAGlC"><h4 class="Headers__Heading-sc-1lr3p22-0 Headers__H4-sc-1lr3p22-4 PressEntryPreview__EntryPreviewHeader-sc-1or3tym-5 kMyUwb fNLbhB kGeijg">Washington, D.C. locals are in hot water, uncovering legal and financial problems when ignoring the fine print </h4></div><div class="react-aspect-ratio-placeholder" style="--aspect-ratio:(16/9)"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="DSC02787.jpeg" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="DSC02787.jpeg" sizes="100vw" srcSet="https://images.ctfassets.net/irb02qhvk7z1/4MnqfnxAs3rv0hbhI2Bg6J/803a39b0c53893ded08a56a665e85992/DSC02787.jpeg?w=640 640w, https://images.ctfassets.net/irb02qhvk7z1/4MnqfnxAs3rv0hbhI2Bg6J/803a39b0c53893ded08a56a665e85992/DSC02787.jpeg?w=750 750w, https://images.ctfassets.net/irb02qhvk7z1/4MnqfnxAs3rv0hbhI2Bg6J/803a39b0c53893ded08a56a665e85992/DSC02787.jpeg?w=828 828w, https://images.ctfassets.net/irb02qhvk7z1/4MnqfnxAs3rv0hbhI2Bg6J/803a39b0c53893ded08a56a665e85992/DSC02787.jpeg?w=1080 1080w, https://images.ctfassets.net/irb02qhvk7z1/4MnqfnxAs3rv0hbhI2Bg6J/803a39b0c53893ded08a56a665e85992/DSC02787.jpeg?w=1200 1200w, 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alt="arrow icon" src="/arrow.svg" class="PressEntryPreview__ArrowIcon-sc-1or3tym-7 bCavJz"/></div></div></div></a><a href="/termini-e-condizioni-un-italiano-su-tre-non-li-legge-del-tutto"><div class="PressEntryPreview__PressEntryContainer-sc-1or3tym-3 gZxdnf"><div class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 gjAGlC"><h4 class="Headers__Heading-sc-1lr3p22-0 Headers__H4-sc-1lr3p22-4 PressEntryPreview__EntryPreviewHeader-sc-1or3tym-5 kMyUwb fNLbhB kGeijg">Termini e Condizioni? Un italiano su tre non li legge del tutto</h4></div><div class="react-aspect-ratio-placeholder" style="--aspect-ratio:(16/9)"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="DSC02512.jpeg" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="DSC02512.jpeg" sizes="100vw" srcSet="https://images.ctfassets.net/irb02qhvk7z1/rQ8jMYmV3UR5YyoXevHHt/91acc427589091ab2960bb9279eb2d72/DSC02512.jpeg?w=640 640w, https://images.ctfassets.net/irb02qhvk7z1/rQ8jMYmV3UR5YyoXevHHt/91acc427589091ab2960bb9279eb2d72/DSC02512.jpeg?w=750 750w, 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ordinare cibo a domicilio quest'anno ha deciso di rinunciarvi per ragioni economiche</h4></div><div class="react-aspect-ratio-placeholder" style="--aspect-ratio:(16/9)"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="DSC06899.jpeg" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="DSC06899.jpeg" sizes="100vw" srcSet="https://images.ctfassets.net/irb02qhvk7z1/49oeJUDaRUxNgUGibKIpB6/2120a797bb7c84c1c79f4e340d1bcfdc/DSC06899.jpeg?w=640 640w, 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Headers__H4-sc-1lr3p22-4 PressEntryPreview__EntryPreviewHeader-sc-1or3tym-5 kMyUwb fNLbhB kGeijg">Bulk Buy and Return: A quarter of Americans admit to buying more to save on shipping costs only to return the extras</h4></div><div class="react-aspect-ratio-placeholder" style="--aspect-ratio:(16/9)"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="TP_Business-Scenarios_06.jpg" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="TP_Business-Scenarios_06.jpg" sizes="100vw" 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class="PressEntryPreview__PressEntryContainer-sc-1or3tym-3 gZxdnf"><div class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 gjAGlC"><h4 class="Headers__Heading-sc-1lr3p22-0 Headers__H4-sc-1lr3p22-4 PressEntryPreview__EntryPreviewHeader-sc-1or3tym-5 kMyUwb fNLbhB kGeijg">Il 58% degli italiani sceglie di non acquistare da rivenditori che fanno pagare la restituzione degli articoli </h4></div><div class="react-aspect-ratio-placeholder" style="--aspect-ratio:(16/9)"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="Photo_84.jpg" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Photo_84.jpg" sizes="100vw" srcSet="https://images.ctfassets.net/irb02qhvk7z1/3MZQN87G2922vA9ecgXpIk/b978d57f81cfe1bd4c13ef91cc95c217/Photo_84.jpg?w=640 640w, https://images.ctfassets.net/irb02qhvk7z1/3MZQN87G2922vA9ecgXpIk/b978d57f81cfe1bd4c13ef91cc95c217/Photo_84.jpg?w=750 750w, https://images.ctfassets.net/irb02qhvk7z1/3MZQN87G2922vA9ecgXpIk/b978d57f81cfe1bd4c13ef91cc95c217/Photo_84.jpg?w=828 828w, https://images.ctfassets.net/irb02qhvk7z1/3MZQN87G2922vA9ecgXpIk/b978d57f81cfe1bd4c13ef91cc95c217/Photo_84.jpg?w=1080 1080w, https://images.ctfassets.net/irb02qhvk7z1/3MZQN87G2922vA9ecgXpIk/b978d57f81cfe1bd4c13ef91cc95c217/Photo_84.jpg?w=1200 1200w, 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icon" src="/arrow.svg" class="PressEntryPreview__ArrowIcon-sc-1or3tym-7 bCavJz"/></div></div></div></a><a href="/trustpilot-research-finds-6-in-10-brits-think-returns-fees-wrong"><div class="PressEntryPreview__PressEntryContainer-sc-1or3tym-3 gZxdnf"><div class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 gjAGlC"><h4 class="Headers__Heading-sc-1lr3p22-0 Headers__H4-sc-1lr3p22-4 PressEntryPreview__EntryPreviewHeader-sc-1or3tym-5 kMyUwb fNLbhB kGeijg">UK companies charging consumers to return goods face backlash as research finds 6 in 10 Brits think returns fees are wrong</h4></div><div class="react-aspect-ratio-placeholder" style="--aspect-ratio:(16/9)"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="TP_Business-Scenarios_21.jpg" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="TP_Business-Scenarios_21.jpg" sizes="100vw" srcSet="https://images.ctfassets.net/irb02qhvk7z1/5c7XmKTJ2tyJJfJ0Z3Na9C/2acbc0fe7f51f6063e5af39dc8a0c198/TP_Business-Scenarios_21.jpg?w=640 640w, https://images.ctfassets.net/irb02qhvk7z1/5c7XmKTJ2tyJJfJ0Z3Na9C/2acbc0fe7f51f6063e5af39dc8a0c198/TP_Business-Scenarios_21.jpg?w=750 750w, https://images.ctfassets.net/irb02qhvk7z1/5c7XmKTJ2tyJJfJ0Z3Na9C/2acbc0fe7f51f6063e5af39dc8a0c198/TP_Business-Scenarios_21.jpg?w=828 828w, https://images.ctfassets.net/irb02qhvk7z1/5c7XmKTJ2tyJJfJ0Z3Na9C/2acbc0fe7f51f6063e5af39dc8a0c198/TP_Business-Scenarios_21.jpg?w=1080 1080w, https://images.ctfassets.net/irb02qhvk7z1/5c7XmKTJ2tyJJfJ0Z3Na9C/2acbc0fe7f51f6063e5af39dc8a0c198/TP_Business-Scenarios_21.jpg?w=1200 1200w, https://images.ctfassets.net/irb02qhvk7z1/5c7XmKTJ2tyJJfJ0Z3Na9C/2acbc0fe7f51f6063e5af39dc8a0c198/TP_Business-Scenarios_21.jpg?w=1920 1920w, https://images.ctfassets.net/irb02qhvk7z1/5c7XmKTJ2tyJJfJ0Z3Na9C/2acbc0fe7f51f6063e5af39dc8a0c198/TP_Business-Scenarios_21.jpg?w=2048 2048w, https://images.ctfassets.net/irb02qhvk7z1/5c7XmKTJ2tyJJfJ0Z3Na9C/2acbc0fe7f51f6063e5af39dc8a0c198/TP_Business-Scenarios_21.jpg?w=3840 3840w" src="https://images.ctfassets.net/irb02qhvk7z1/5c7XmKTJ2tyJJfJ0Z3Na9C/2acbc0fe7f51f6063e5af39dc8a0c198/TP_Business-Scenarios_21.jpg?w=3840" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" loading="lazy"/></noscript></span></div><div class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 hxSGFE"><div class="PressEntryPreview__PressEntryDetails-sc-1or3tym-2 cqCEUt"><span>December 4, 2023</span><span>United Kingdom</span><img alt="arrow icon" src="/arrow.svg" class="PressEntryPreview__ArrowIcon-sc-1or3tym-7 bCavJz"/></div></div></div></a><a href="/fenomeno-dupe-il-36-dei-consumatori-italiani-dichiara-di-essere-stato"><div class="PressEntryPreview__PressEntryContainer-sc-1or3tym-3 gZxdnf"><div class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 gjAGlC"><h4 class="Headers__Heading-sc-1lr3p22-0 Headers__H4-sc-1lr3p22-4 PressEntryPreview__EntryPreviewHeader-sc-1or3tym-5 kMyUwb fNLbhB kGeijg">Fenomeno “dupe”: il 36% dei consumatori italiani dichiara di essere stato truffato quando ha acquistato un duplicato online</h4></div><div class="react-aspect-ratio-placeholder" style="--aspect-ratio:(16/9)"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="DSC05714 edit.jpg" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="DSC05714 edit.jpg" sizes="100vw" srcSet="https://images.ctfassets.net/irb02qhvk7z1/VTSSLoAcO0oNXuxGdmCGP/9bc4f4528171a28db1b6da644df947f5/DSC05714_edit_1_1920x1080.jpg?w=640 640w, https://images.ctfassets.net/irb02qhvk7z1/VTSSLoAcO0oNXuxGdmCGP/9bc4f4528171a28db1b6da644df947f5/DSC05714_edit_1_1920x1080.jpg?w=750 750w, 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data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" loading="lazy"/></noscript></span></div><div class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 hxSGFE"><div class="PressEntryPreview__PressEntryDetails-sc-1or3tym-2 cqCEUt"><span>November 13, 2023</span><span>Italy</span><img alt="arrow icon" src="/arrow.svg" class="PressEntryPreview__ArrowIcon-sc-1or3tym-7 bCavJz"/></div></div></div></a><a href="/49-of-american-gen-z-and-millennial-social-media-users-have-been-scammed"><div class="PressEntryPreview__PressEntryContainer-sc-1or3tym-3 gZxdnf"><div class="PressEntryPreview__PressEntrySpacing-sc-1or3tym-4 gjAGlC"><h4 class="Headers__Heading-sc-1lr3p22-0 Headers__H4-sc-1lr3p22-4 PressEntryPreview__EntryPreviewHeader-sc-1or3tym-5 kMyUwb fNLbhB kGeijg">49% of American Gen Z and Millennial social media 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750w, https://images.ctfassets.net/irb02qhvk7z1/3GommXGQPPiU6AtMaPLIP5/5914dd89872b06dea0f55103ec827133/Photo_7.jpeg?w=828 828w, https://images.ctfassets.net/irb02qhvk7z1/3GommXGQPPiU6AtMaPLIP5/5914dd89872b06dea0f55103ec827133/Photo_7.jpeg?w=1080 1080w, https://images.ctfassets.net/irb02qhvk7z1/3GommXGQPPiU6AtMaPLIP5/5914dd89872b06dea0f55103ec827133/Photo_7.jpeg?w=1200 1200w, https://images.ctfassets.net/irb02qhvk7z1/3GommXGQPPiU6AtMaPLIP5/5914dd89872b06dea0f55103ec827133/Photo_7.jpeg?w=1920 1920w, https://images.ctfassets.net/irb02qhvk7z1/3GommXGQPPiU6AtMaPLIP5/5914dd89872b06dea0f55103ec827133/Photo_7.jpeg?w=2048 2048w, https://images.ctfassets.net/irb02qhvk7z1/3GommXGQPPiU6AtMaPLIP5/5914dd89872b06dea0f55103ec827133/Photo_7.jpeg?w=3840 3840w" src="https://images.ctfassets.net/irb02qhvk7z1/3GommXGQPPiU6AtMaPLIP5/5914dd89872b06dea0f55103ec827133/Photo_7.jpeg?w=3840" decoding="async" data-nimg="fill" 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","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"NEW YORK – November 19, 2024 – ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.trustpilot.com/"},"content":[{"nodeType":"text","value":"Trustpilot,","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" the global independent review platform, today released its ‘","marks":[],"data":{}},{"nodeType":"text","value":"Holiday Shopping Trends","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"’ survey, shedding light on how consumers are navigating the holiday season with a sharper focus on value and budgeting. The findings highlight a growing skepticism around traditional holiday sales, with 51% of shoppers believing the best discounts are found outside of Black Friday and Cyber Monday.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"\"Shoppers are increasingly savvy, with many starting their holiday shopping well before Black Friday to find the best deals,\"","marks":[],"data":{}},{"nodeType":"text","value":" said Dana Bodine, U.S. Vice President of Marketing at Trustpilot.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" \"Trusting consumer reviews is a key part of almost every shopper’s strategy, helping them assess whether a deal is worth pursuing. Shoppers know that impulsive purchases often lead to regret and returns, but reviews provide valuable insights that enable smarter decisions. For retailers, this emphasizes the critical role reviews play in shaping shopper behavior, influencing decisions not just on individual products but across the entire brand experience.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Shoppers are taking a strategic approach to holiday shopping, focusing on budgeting, starting their research earlier, and placing greater trust in reviews to guide their choices. While many are cautious about overspending or being lured by holiday promotions, they still view Black Friday and Cyber Monday as opportunities to find deals—albeit with a more discerning eye. These insights underscore the critical role of trust and transparency in influencing holiday shopping decisions and shaping consumer-retailer relationships.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Budgeting Over Splurging","marks":[{"type":"italic"},{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Stretching budgets and mindful purchases are top holiday shopper priorities. While 43% of consumers plan to spend the same amount on gifts as last year, only 10% intend to increase their spending by $200 or more, and 18% are scaling back by $200.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Deal Doubts Push Savvy Shoppers To Start Early","marks":[{"type":"italic"},{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The survey revealed that consumers are starting their holiday shopping research early, with 57% beginning at least two weeks before Black Friday and 29% starting over a month in advance. Reviews play a significant role in their decision-making process, with shoppers focusing on star ratings (44%), the recency of reviews (24%), and the number of reviews (20%). ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This emphasis on reviews influences where consumers choose to spend their money this holiday season. A striking 89% of shoppers consider reviews important to their gift-buying process, and 62% rate them as moderately to extremely important.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"No Regrets or Buyer’s Remorse?","marks":[{"type":"italic"},{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"While many shoppers snag great deals, most admit to making impulsive decisions and overspending during the holiday season. In fact, 61% confess to making hasty purchases at least once while shopping Black Friday deals, and 63% acknowledge overspending on gifts in November and December compared to other times of the year.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"However, this hasn’t dampened their overall sentiment toward Black Friday or Cyber Monday. Nearly half (46%) say they’ve never regretted their purchases, and 39% have never returned an item bought during these sales. Of those who have made returns, only 15% blamed impulse-buy regret, while 26% said the purchase simply wasn’t worth the cost.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"To add further insight, Trustpilot analyzed 850,000 reviews left on its platform during the 10 days before and after Black Friday and found:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"More negative reviews ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"were left around Black Friday than any other time of the year. 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","marks":[],"data":{}}]}]}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Methodology ","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In collaboration with the market research company Qualtrics, the review platform Trustpilot conducted an online survey of 1,000 people aged 18 to 60 in the United States about their shopping behavior around Black Friday and Cyber Monday, and the importance of customer reviews. The survey ran from November 1-5, 2024","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"About Trustpilot","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers and businesses together through reviews. 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August 2024 – ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Trustpilot, die globale Bewertungsplattform für mehr Vertrauen zwischen Unternehmen und Verbraucher, baut mit dem erfahrenen Digitalexperten Burkhard Leimbrock ihre Präsenz in Deutschland, Österreich und der Schweiz (DACH) weiter aus. Als neuer General Manager DACH treibt Leimbrock seit dem 1. August 2024 die strategische und operative Weiterentwicklung des Unternehmens in dieser Region konsequent voran. Im Fokus des Wachstumskurses steht die Festigung der Trustpilot-Markenposition als universelles Symbol für Vertrauen, das Verbraucher mit Bewertungen bei der richtigen Kaufentscheidung unterstützt. Gleichzeitig gehört der Ausbau des B2B-Geschäfts im DACH-Markt zu den zentralen Zielen, um Unternehmen verstärkt dabei zu unterstützen, Vertrauen in ihren Zielgruppen aufzubauen, zu wachsen und die Kundenzufriedenheit durch das Feedback ihrer Kunden fortlaufend zu verbessern. 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Damit rückt Trustpilot jetzt noch näher an seine Kunden im deutschsprachigen Raum, um sie bestmöglich dabei zu beraten, die Qualität ihrer Produkte und Dienstleistungen ebenso glaubwürdig wie erfolgreich nachzuweisen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"„Für uns ist die DACH-Region einer unserer wichtigsten Fokus-Märkte, um das globale Wachstum von Trustpilot weiter auszubauen“, so Brian Green, Chief Revenue Officer von Trustpilot. „Mit der umfangreichen Erfahrung von Burkhard und dem zukünftig weiter wachsenden Team an unserem neuen Standort an der Alster sind wir bestens aufgestellt, um unseren zahlreichen Kunden im deutschsprachigen Markt noch besseren Service zu bieten, und mit neuen Kunden und Partnern weiter zu wachsen.“","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"„Vertrauen ist ein grundlegendes Element in der heutigen Online-Welt. 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","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Über Trustpilot","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trustpilot wurde 2007 mit einer ebenso einfachen wie effektiven Idee gegründet, die heute relevanter denn je ist: das universelle Symbol für Vertrauen zu sein und Verbraucher und Unternehmen durch Kundenbewertungen zusammenzubringen. Mit Transparenz, Unabhängigkeit und Unparteilichkeit hilft Trustpilot Verbrauchern, die richtigen Entscheidungen zu treffen und Unternehmen, Vertrauen aufzubauen, zu wachsen und sich zu verbessern.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Wir haben heute über 300 Millionen Bewertungen, 57 Millionen monatlich aktive Nutzer und über 900 Mitarbeiter weltweit, wobei die Marke Trustpilot 117 Milliarden Impressionen pro Jahr verzeichnet, und die Zahlen steigen weiter. 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with the majority (82%) identified by Trustpilot’s automated detection technology ","marks":[{"type":"italic"}],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Fake detection technology becoming more sophisticated by drawing on wealth of data from increasing number of reviews on the platform ","marks":[{"type":"italic"}],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Increased consumer warnings and alerts on Trustpilot, alongside ongoing litigation efforts against misuse, have helped consumers understand where to spend their money smartly","marks":[{"type":"italic"}],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"LONDON, UK. EMBARGO: 00:01 23rd May 2024","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" – Trustpilot, the global online consumer review platform, has today released its latest Transparency Report showcasing its efforts to uphold trust between businesses and consumers during a record year for reviews published on the platform. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In 2023, 54 million reviews were published on Trustpilot globally, a 17% increase from 2022. Meanwhile, over a million businesses were reviewed, one-fifth of them for the first time, helping consumers make informed purchasing decisions.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Despite a surge in reviews on the platform, the removal of fake reviews has remained steady year-on-year, with Trustpilot removing 6% of total reviews in both 2023 (3.3 million) and 2022 (2.6 million). The majority of fake reviews were identified by Trustpilot’s automated detection systems, up from 68% in 2022 to 82% in 2023. This follows Trustpilot’s continued investment in technology and systems, including AI, to automatically identify unusual behavioural patterns and anomalies, while analysing hundreds of data points to detect reviews that breach the platform’s guidelines. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trustpilot’s active community of reviewers and businesses has also played a key role in maintaining trust. Both groups can flag a review to moderators on the platform at any time if they believe it breaches guidelines. Trustpilot also provides a whistleblower functionality, for people to confidentially report any problems. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Anoop Joshi, Trustpilot’s Chief Trust Officer said: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"“It’s essential that we keep on proactively fighting fake reviews and defending genuine reviews, through investment in our bespoke technology and specialist teams, in order to maintain the integrity of our platform. Our vision is to be the universal symbol of trust for businesses and consumers alike, and in a world where misinformation is rife, that’s never been more important.” ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trustpilot has taken decisive measures in 2023 to help consumers make informed decisions about where to spend their money. Last year, Trustpilot published almost 7,000 public consumer warnings on the company profiles of offending businesses - more than double the number compared to the previous year - and issued 46,000 warnings to businesses violating guidelines. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This led to Trustpilot also taking legal action against 10 businesses over the past two years, with all damages from successful cases donated to consumer rights charities such as Citizens Advice in the UK. At the same time, misuse among reviewers has not been tolerated, with Trustpilot suspending or blocking access to 575,000 consumer accounts in 2023, for repeatedly violating guidelines, such as posting fake reviews or threats to businesses. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"About Trustpilot","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trustpilot was founded in 2007 with a vision to become a universal symbol of trust.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A digital platform that brings businesses and consumers together to foster trust and inspire collaboration. We are free to use, open to everybody and built on transparency.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trustpilot hosts reviews to help consumers shop with confidence and deliver rich insights to help businesses improve the experience they offer. The more consumers use our platform and share their own opinions, the richer the insights we offer businesses, and the more opportunities they have to earn the trust of consumers, from all around the world.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"More than 267 million reviews have been posted on Trustpilot, with more than 1.1 million reviewed domains, and those numbers are always growing.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trustpilot has over 900 employees and is headquartered in Copenhagen, with operations in London, Edinburgh, New York, Denver, Melbourne, Berlin, Milan and Amsterdam.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For more information, please visit 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reviews ","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"May 15, 2024 – LONDON – ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.trustpilot.com/"},"content":[{"nodeType":"text","value":"Trustpilot","marks":[{"type":"underline"},{"type":"bold"}],"data":{}}]},{"nodeType":"text","value":",","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" the global online platform home to more than 250 million reviews, today introduced new features for businesses on the platform to build trust, grow and improve through their customer reviews like never before. Trust and communication are crucial for businesses looking to create lasting consumer relationships, but without the right tools, the two parties can easily be siloed and feedback can be underutilised. With these new features, Trustpilot is arming businesses with feedback-powered insights into their customers and broader markets, enabling them to grow while building a new level of trust.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Larger businesses often collect hundreds of reviews per month on Trustpilot, ensuring that there is no shortage of customer feedback. However, while high volumes of feedback are rich with data, many businesses don't have the resources to glean key insights, or to respond to feedback in a timely and informed manner. With this latest update, Trustpilot is allowing businesses to hear their consumers, process their feedback, and respond efficiently, freeing up time and resources to address the needs of their customers.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“With more than 250 million reviews on our platform globally, it’s no secret that customers want to be heard. But one-sided reviews don’t grow relationships between customers and businesses,” said ","marks":[],"data":{}},{"nodeType":"text","value":"Alicia Skubick, Chief Customer Officer at Trustpilot","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". “Our new features are helping unlock the value in customer feedback, providing businesses with insights and opportunities to further engage with their customers. We are utilising AI powered features to both help businesses identify and understand trends in their reviews, and also to provide actionable recommendations based on these insights. These features are further empowering businesses to build real trust with consumers.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"New features include:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"AI-Assisted Review Responses","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": Built to help businesses respond to high volumes of reviews while maintaining the integrity of their tone of voice, this feature utilises AI trained on past responses to suggest a framework for future responses. When tested in beta, this feature has lowered business response time by more than 30%, giving businesses on Trustpilot more time in the day to not just respond to customer issues - but to solve them. ","marks":[],"data":{}}]}]}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"TrustScore Forecast","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": A business’ TrustScore is one of the most valued Trustpilot metrics, acting as a barometer for customer sentiment and satisfaction. 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Online consumer review platform ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"http://www.trustpilot.com/"},"content":[{"nodeType":"text","value":"Trustpilot","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" uncovered that only half (53%) of the city’s consumers admit to reading the Terms \u0026 Conditions fully when making these purchases, ultimately causing more harm with added financial, and even legal, implications. Whether it’s taking out a mortgage, buying a car or signing a rental lease, skimming the fine print is no longer an option, and it’s critical D.C. locals pay close attention to the documents with large price tags. 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With a historically high rental market and inflation continuing to impact the local economy, risking additional financial repercussions for simply skipping over some text is a poor move. \n","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"D.C. respondents are choosing not to read the fine print in full because: ","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"23% say they feel intimidated by financial jargon","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"41% say they can’t be bothered to read the small print in full because it’s too long","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"29% say they don’t read the print in full because they trust the company they are dealing with enough","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"34% say they don’t read the print in full because the information they already have is sufficient\n","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Locals know a guy","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Instead, D.C. consumers are turning to ‘trusted’ individuals for financial advice, getting them to read the T\u0026Cs on their behalf. 74% of local residents consult two people or less when making big financial purchases of $5,000 or more. Nearly a third (30%) rely on their partner and 31% turn to local financial experts. Data also shows this trust could be misplaced for some, with 24% of D.C. locals saying they regret trusting a third party to read the T\u0026Cs for them. \n","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Financial decisions are daunting, along with the pages of fine print that accompany them. When a large sum of your money is on the line, it should be a no brainer to validate recommendations from family, friends or a financial advisor to ensure that you’re making the right decisions,” said Alicia Skubick, Chief Customer Officer at Trustpilot. “There is strength in numbers, and validation from trusted reviewers who have been in your shoes will not only steer you in the right direction but hopefully prevent further financial or legal trouble.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"To learn more about how Trustpilot can support your financial journey, visit the ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.trustpilot.com/blog/buy-with-confidence/money-moments"},"content":[{"nodeType":"text","value":"Trustpilot Financial Hub","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" and read through our guide to big money moments.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"-ends-","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Methodology","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"All figures, unless otherwise stated, are from ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://censuswide.com/"},"content":[{"nodeType":"text","value":"Censuswide","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":". 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Un italiano su tre non li legge del tutto","content":{"objectDepth":5,"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Il 29% degli italiani non li legge perché si fida dell’azienda con cui sta stipulando il contratto","marks":[{"type":"italic"}],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Per il 31% la poca conoscenza finanziaria è uno degli elementi che scoraggiano la lettura dei Termini e Condizioni","marks":[{"type":"italic"}],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"L’88% dei rispondenti leggerebbe Termini e Condizioni per intero se solo fossero scritti con un font più grande ","marks":[{"type":"italic"}],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Milano, 25 marzo 2024","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" - Prendere una decisione importante non è mai semplice, soprattutto quando questa comporta un investimento economico elevato. In questo contesto i “Termini e Condizioni” giocano un ruolo molto importante e conoscere il giudizio sull’azienda con cui si sta per siglare il contratto può fare la differenza.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Ecco perché ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://it.trustpilot.com"},"content":[{"nodeType":"text","value":"Trustpilot","marks":[{"type":"underline"},{"type":"bold"}],"data":{}}]},{"nodeType":"text","value":", la piattaforma di recensioni dei consumatori a livello globale,","marks":[],"data":{}},{"nodeType":"text","value":" ha commissionato una ricerca per capire come gli italiani si approcciano ai cosiddetti “Termini e Condizioni”","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":",","marks":[],"data":{}},{"nodeType":"text","value":" ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"quella sezione dei contratti spaventa soprattutto in fase di sottoscrizione.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Termini e Condizioni: li leggiamo fino in fondo?","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Il 55% degli italiani afferma di leggere interamente la sezione ","marks":[],"data":{}},{"nodeType":"text","value":"“Termini e Condizioni”","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"; tuttavia ","marks":[],"data":{}},{"nodeType":"text","value":"un’importante percentuale (33,5%) dichiara di non leggerli mai del tutto","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", addirittura il 9% delega la lettura ad un’altra persona.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tra gli elementi che ","marks":[],"data":{}},{"nodeType":"text","value":"scoraggiano gli italiani a leggere attentamente","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" i Termini e Condizioni figurano: la poca conoscenza finanziaria (31%), ","marks":[],"data":{}},{"nodeType":"text","value":"la fiducia risposta nell’azienda che si sta prendendo in considerazione (29%)","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" e la poca voglia nel leggere testi troppo lunghi (20%). Va evidenziato come, se i termini e condizioni fossero scritti con un font più grande, verrebbero letti dall’88% dei rispondenti.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Il/la partner rimane il punto di riferimento, anche quando si parla di T\u0026C","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tra coloro che si affidano a qualcun altro per leggere i Termini e Condizioni, ","marks":[],"data":{}},{"nodeType":"text","value":"il “consigliere” finanziario per eccellenza per gli italiani risulta essere il proprio partner, scelto dal 35,7%","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". Questa risposta sottolinea dunque la grande fiducia che gli italiani ripongono nella propria rete familiare, fiducia confermata anche da un ulteriore quasi 12% che dichiara invece di fare affidamento sul proprio padre in fase di lettura e sottoscrizione di un contratto, seguono i fratelli (6%) e i figli (5%).","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"La famiglia rimane dunque un faro importante durante questi processi decisionali, ma non solo: più in generale, ","marks":[],"data":{}},{"nodeType":"text","value":"oltre la metà dei rispondenti (53,6%) si fida dei propri genitori quando si tratta di avere consigli di tipo economico","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", in particolare nell’attuale situazione finanziaria italiana.\n","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Termini e Condizioni, poco spazio per il pentimento","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"La ricerca ha anche evidenziato che ","marks":[],"data":{}},{"nodeType":"text","value":"il 54% di coloro che hanno chiesto al proprio partner o familiare di fiducia di leggere i Termini \u0026 Condizioni per loro conto si è pentito della propria decisione","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", e il 36,5% ha ammesso di aver dovuto affrontare delle difficoltà avendo preso questa decisione.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“I dati della nostra indagine dimostrano come la fiducia riposta dagli italiani nei confronti dell’azienda a cui ci si sta affidando sia un elemento di fondamentale importanza quando ci si accinge a firmare un contratto. Piattaforme come Trustpilot rappresentano uno strumento di grande utilità per guidare la migliore scelta da parte dei consumatori” ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"commenta","marks":[],"data":{}},{"nodeType":"text","value":" ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"Giacomo Bettazzi, Marketing Manager di Trustpilot Italia","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":".","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]}},"pressContact":{"objectDepth":4,"sys":{"objectDepth":4,"space":{"objectDepth":4,"sys":{"objectDepth":4,"type":"Link","linkType":"Space","id":"irb02qhvk7z1"}},"id":"7kghjPUcAWIEvSuSspLXRL","type":"Entry","createdAt":"2023-06-20T09:41:53.996Z","updatedAt":"2023-10-24T08:07:08.219Z","environment":{"objectDepth":4,"sys":{"objectDepth":4,"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":3,"contentType":{"objectDepth":4,"sys":{"objectDepth":4,"type":"Link","linkType":"ContentType","id":"pressContact"}},"locale":"en-US"},"fieldDepth":4,"name":"Elena van Doorn","image":{"objectDepth":5,"sys":{"objectDepth":5,"space":{"objectDepth":5,"sys":{"objectDepth":5,"type":"Link","linkType":"Space","id":"irb02qhvk7z1"}},"id":"4CYyRI8yD9buumqdewz2GF","type":"Asset","createdAt":"2023-06-20T09:24:57.272Z","updatedAt":"2024-06-26T08:46:47.150Z","environment":{"objectDepth":5,"sys":{"objectDepth":5,"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":20,"revision":5,"locale":"en-US"},"fieldDepth":5,"title":"Trustpilot logo - 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I veri appassionati la attendono tutto l’anno a suon di playlist delle passate edizioni: ","marks":[],"data":{}},{"nodeType":"text","value":"è finalmente arrivata la “Settimana Santa” che celebra la musica italiana","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" e sconvolge le routine serali della gran parte degli italiani.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://it.trustpilot.com"},"content":[{"nodeType":"text","value":"Trustpilot","marks":[{"type":"underline"},{"type":"bold"}],"data":{}}]},{"nodeType":"text","value":", la piattaforma di recensioni dei consumatori a livello globale,","marks":[],"data":{}},{"nodeType":"text","value":" ha commissionato una ricerca per capire se e come gli italiani si concedono una pausa dalla cucina in questi cinque giorni in cui si svolgerà il festival musicale nella città di Sanremo","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". Prima di tutto, ","marks":[],"data":{}},{"nodeType":"text","value":"il 53% degli intervistati ha dichiarato che seguirà l’evento musicale esclusivamente in televisione","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", mentre un italiano su quattro","marks":[],"data":{}},{"nodeType":"text","value":" al piccolo schermo affiancherà i social network","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", veri protagonisti delle ultime edizioni: sono loro infatti che hanno fatto esplodere la popolarità grazie a commenti istantanei su look e performance, oltre ai viralissimi meme delle situazioni più iconiche. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Serate di musica e compagnia: ma cosa si mangia?\n","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Il momento della cena diventa fondamentale durante queste serate e il 69% cucinerà, mentre nel 9% dei casi ogni partecipante porterà cibo da condividere. Il","marks":[],"data":{}},{"nodeType":"text","value":" 6% dei rispondenti invece dichiara che è pronto a ordinare da asporto per tutte e cinque le serate","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", mentre la stessa percentuale ordinerà delivery solo per la serata finale. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Il ","marks":[],"data":{}},{"nodeType":"text","value":"26% di chi negli scorsi anni ha sempre ordinato cibo a domicilio nelle serate del festival quest’anno ha deciso di rinunciarvi per ragioni economiche","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", il 15% per la qualità del cibo e il 13% per i tempi d’attesa, giudicati troppo lunghi.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tra coloro che ancora si concedono il piacere di una consegna a domicilio durante questa settimana, il 53% non sbaglia ordinando dal proprio ristorante di fiducia e il ","marks":[],"data":{}},{"nodeType":"text","value":"40% legge le recensioni online ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"prima di scegliere da quale ristorante ordinare. Il 34% si affida ai consigli di amici e il 19% valuta il punteggio degli esercizi commerciali sulle piattaforme di review. La pizza è la pietanza più scelta tra chi ordina delivery (74%), seguita da sushi (11%) e dagli hamburger (10%).","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Anche in un momento di festa, l’indagine mostra come gli italiani considerino con attenzione le alternative a loro disposizione per essere certi di spendere in modo oculato e per farlo utilizzano anche le recensioni di altri consumatori. Quando si cercano opzioni per servizi di asporto e domicilio, le recensioni si confermano uno strumento efficace, che permette di prendere decisioni informate e assicurarsi che i soldi duramente guadagnati siano ben spesi”","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" dichiara ","marks":[],"data":{}},{"nodeType":"text","value":"Giacomo Bettazzi, Marketing Manager di Trustpilot Italia","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":".","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A proposito di Trustpilot","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trustpilot è nata nel 2007 con la missione di diventare un simbolo universale di fiducia. La nostra piattaforma digitale si fonda sulla trasparenza ed è gratuita e aperta a tutti. L'obiettivo di Trustpilot è quello di avvicinare le aziende ai consumatori e di instaurare un clima di fiducia e collaborazione. Raccogliamo le recensioni per consentire ai consumatori di acquistare con fiducia e forniamo input e informazioni utili alle aziende per aiutarle a migliorare l'esperienza che offrono al loro pubblico. Più la gente usa la nostra piattaforma e condivide le proprie opinioni, più ricchi sono gli approfondimenti che offriamo alle aziende, dando loro la possibilità di guadagnare la fiducia dei consumatori di tutto il mondo. Su Trustpilot sono state pubblicate oltre 238 milioni di recensioni di consumatori su aziende e prodotti, relative a più di 980.000 domini e questi numeri continuano a crescere al ritmo di una recensione al secondo. Con oltre 850 dipendenti, Trustpilot opera a Copenaghen (dove ha la sede centrale), Milano, Londra, Edimburgo, New York, Denver, Melbourne, Berlino, Vilnius e Amsterdam.","marks":[],"data":{}}]}]}},"pressContact":{"objectDepth":4,"sys":{"objectDepth":4,"space":{"objectDepth":4,"sys":{"objectDepth":4,"type":"Link","linkType":"Space","id":"irb02qhvk7z1"}},"id":"7kghjPUcAWIEvSuSspLXRL","type":"Entry","createdAt":"2023-06-20T09:41:53.996Z","updatedAt":"2023-10-24T08:07:08.219Z","environment":{"objectDepth":4,"sys":{"objectDepth":4,"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":3,"contentType":{"objectDepth":4,"sys":{"objectDepth":4,"type":"Link","linkType":"ContentType","id":"pressContact"}},"locale":"en-US"},"fieldDepth":4,"name":"Elena van Doorn","image":{"objectDepth":5,"sys":{"objectDepth":5,"space":{"objectDepth":5,"sys":{"objectDepth":5,"type":"Link","linkType":"Space","id":"irb02qhvk7z1"}},"id":"4CYyRI8yD9buumqdewz2GF","type":"Asset","createdAt":"2023-06-20T09:24:57.272Z","updatedAt":"2024-06-26T08:46:47.150Z","environment":{"objectDepth":5,"sys":{"objectDepth":5,"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":20,"revision":5,"locale":"en-US"},"fieldDepth":5,"title":"Trustpilot logo - 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Findings also reveal that there is an opportunity for businesses to increase trust with customers ahead of the busiest buying season to drive sales. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Make returns free for customers","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Thirty-five percent (35%) of respondents say it’s a bad idea to charge customers for returns and forty-nine (49%) stated they do not shop from retailers that charge a fee to return items. Thirty-five percent (35%) admitted to currently being a “serial returner,” with thirty percent (30%) stating they used to be. When asked why they are no longer a serial returner, forty-seven percent (47%) said because of the introduction of returns fees. As more retailers implement fees into their strategies, this could be detrimental to their success, as instead, customers are now looking for ways around the added spend. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"It’s not just returns – customers want free shipping too","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"That said, customers are looking for loopholes for shipping costs, with forty percent (40%) of respondents saying they purchase additional items online to hit the total spend to qualify for free shipping. On average, consumers admit to spending an extra $34.88 to hit the threshold for free shipping for an order. These unnecessary purchases are likely to be returned as well. One quarter (25%) said they ‘always’ buy items online to ensure their total spending exceeds the amount needed to qualify for free shipping knowing they will intentionally return the ‘extra’ items. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Additionally, thirty-six percent (36%) noted they ‘often’ do it. Only 6% said they ‘never’ do it, which means that more than 9 in 10 consumers are purposefully purchasing more to qualify for free shipping with no intention of keeping the extra items. This trend is being driven by the younger generations, with ninety-seven percent of Gen Zers and ninety-four percent of Millennials admitting they do this. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Analyzing keywords within reviews on Trustpilot, they’ve also found that the top 5 categories, in the first three quarters of this year, in which consumers mention refunds/or returns, are: ","marks":[],"data":{}}]},{"nodeType":"ordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Shopping and fashion (42,465 reviews)","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Travel and vacation (9,454 reviews)","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Money and insurance (9,150 reviews)","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Vehicles and transportation (9,060 reviews)","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Electronics and technology (8,876 reviews)","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Free shipping and returns continue to be a priority for consumers, yet the retail industry has drastically shifted over the past year, leaving customers frustrated with the addition of charges during a time when, economically, they simply can’t afford it,” said Vincent Petrillo, VP Commercial for North America at Trustpilot. “With seventy-seven percent of Americans stating that a retailer’s returns policy has an influence on how trustworthy they perceive that retailer to be, it’s more important than ever for retailers to put transparency at the forefront of their returns strategy, especially during such a high-stress buying season.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As financial pressures feel even more intense this time of year, consumers are not above finding ","marks":[],"data":{}},{"nodeType":"text","value":"creative","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" ways to save money. 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Con l'avvicinarsi della stagione che precede le festività natalizie, caratterizzata da promozioni e scontistiche dedicate, gli acquisti d’impulso sono all’ordine del giorno. ","marks":[],"data":{}},{"nodeType":"text","value":"Resi e rimborsi sono così al centro dell'attenzione di aziende e consumatori","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", da un lato per i clienti non soddisfatti del proprio acquisto, dall’altro per le aziende che vedono aumentare in maniera importante il numero dei resi.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://it.trustpilot.com"},"content":[{"nodeType":"text","value":"Trustpilot","marks":[{"type":"underline"},{"type":"bold"}],"data":{}}]},{"nodeType":"text","value":", la piattaforma di recensioni dei consumatori a livello globale, ha commissionato una ricerca per capire se le politiche di reso giocano un ruolo importante nell'approccio dei consumatori italiani agli acquisti.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Lo studio ha rivelato che l’83% degli italiani afferma ","marks":[],"data":{}},{"nodeType":"text","value":"che la politica di reso di un rivenditore è un fattore che influenza in larga misura la sua percezione di affidabilità","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". Forse non sorprende che ","marks":[],"data":{}},{"nodeType":"text","value":"il 68% affermi che sia sbagliato addebitare ai clienti il costo del reso per gli articoli acquistati.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Non solo, il 58% degli intervistati ha dichiarato che decide di non acquistare per principio da negozi o siti che scelgono di far pagare la restituzione degli articoli ai clienti e l’82% dichiara che la decisione di fare acquisti presso un determinato rivenditore è influenzata dalla sua politica di reso.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Il 70% degli intervistati controlla che esista la possibilità di effettuare un reso gratuito ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"prima di procedere con l’acquisto, seguono poi la comodità di luoghi fisici per poter effettuare il reso (41%), poter effettuare un reso “senza cavilli” (34%) e un","marks":[],"data":{}},{"nodeType":"text","value":" periodo minimo per procedere con la restituzione tra i 28 e i 30 giorni ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"(25%). 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La nostra piattaforma digitale si fonda sulla trasparenza ed è gratuita e aperta a tutti. L'obiettivo di Trustpilot è quello di avvicinare le aziende ai consumatori e di instaurare un clima di fiducia e collaborazione. Raccogliamo le recensioni per consentire ai consumatori di acquistare con fiducia e forniamo input e informazioni utili alle aziende per aiutarle a migliorare l'esperienza che offrono al loro pubblico. Più la gente usa la nostra piattaforma e condivide le proprie opinioni, più ricchi sono gli approfondimenti che offriamo alle aziende, dando loro la possibilità di guadagnare la fiducia dei consumatori di tutto il mondo. Su Trustpilot sono state pubblicate oltre 238 milioni di recensioni di consumatori su aziende e prodotti, relative a più di 980.000 domini e questi numeri continuano a crescere al ritmo di una recensione al secondo. 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Monday 4th DECEMBER 2023 - ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Cash-strapped consumers across the UK are taking their money elsewhere in response to retailers slashing their free returns policies, new research has revealed.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A poll of 2,000 online shoppers found over half (58 per cent) have said they won’t use retailers who charge to return items - with more than two-thirds (67 per cent) agreeing that a retailer’s returns policy influences how much trust they place in them.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The findings follow recent announcements from some major retailers that they have introduced charges for customers returning products purchased online, amidst soaring volumes of returns.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The survey - commissioned by online review platform ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"http://www.trustpilot.com"},"content":[{"nodeType":"text","value":"Trustpilot","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" - also revealed that half of Brits have bought extra items when shopping online to ensure they exceed the amount needed to qualify for free shipping, with a quarter (26 per cent) admitting they have at some point done this with the intention of returning them. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Yet despite almost two-thirds (63 per cent) of shoppers saying a retailer’s returns policy influences their decision to buy from them, just 35 per cent admit to ever considering the financial impact on retailers of returning items purchased online.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What’s more, 14 per cent of gen Z consumers admit they have at some point been a serial returner, someone who tends to buy and return a significant number of purchases. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Analysing keywords within reviews on Trustpilot, we’ve also found that the top 5 categories in the first three quarters of this year, in which consumers mention refunds /or returns, are: ","marks":[],"data":{}}]},{"nodeType":"ordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Shopping and fashion (145,528 reviews)","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Home and garden (47,699 reviews)","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Vehicles and transportation (32,735 reviews)","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Business services (30,969 reviews)","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Travel and vacation (28,640 reviews)","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Carolyn Jameson, chief consumer and trust officer for Trustpilot, said: “The findings are clear - a flexible returns policy is one of the most important factors in consumer decision-making when it comes to online shopping.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Whilst offering free returns may not be realistic for all retailers, to win the loyalty of customers it’s clear that businesses need to be thinking about ways they can show flexibility whilst also doing what they can to mitigate the number of returns coming back their way — displaying reviews and clearer sizing measurements on the website are just several examples.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“One thing both consumers and businesses are likely to agree on is that returns are inconvenient for everyone, so responsible retailers should be placing a priority on finding a solution, particularly in the run-up to the busiest shopping period of the year — because the reality is, those that don’t heed these warnings may risk being left behind.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Key things those polled looked for in a returns policy include ‘no quibble returns’ (48 per cent) and convenient return locations (47 per cent), with a minimum return period of 28 to 30 days (27 per cent) also important.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"However, in a warning to retailers, by far the most valued is free returns – with 71 per cent revealing this is what they look for above all else.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The survey also revealed that whilst half of consumers (50 per cent) say they have spent less online generally, other factors driving down the amount of returns shoppers are making include being more considered when buying items (31 per cent), avoiding the stress of returns (16 per cent) and concern about their carbon footprint (eight per cent).","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"To find more of the research findings and for guidance on ensuring smooth returns or mitigating the process entirely, visit Trustpilot's blog ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.trustpilot.com/blog/buy-with-confidence/a-guide-to-smooth-returns"},"content":[{"nodeType":"text","value":"here","marks":[],"data":{}}]},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"ENDS","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Methodology","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"All figures, unless otherwise stated, are from OnePoll. 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","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"La maggior parte dei duplicati più comuni e conosciuti devono il proprio successo ai contenuti di influencer, come brevi video di 60 secondi, che diventano virali sulle piattaforme social media. ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://it.trustpilot.com"},"content":[{"nodeType":"text","value":"Trustpilot","marks":[{"type":"underline"},{"type":"bold"}],"data":{}}]},{"nodeType":"text","value":", piattaforma di recensioni dei consumatori a livello globale, ha voluto indagare ","marks":[],"data":{}},{"nodeType":"text","value":"dove e","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}},{"nodeType":"text","value":"quanti di questi prodotti “dupe” vengono ricercati dai consumatori italiani","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", in particolare dagli appartenenti alla Gen Z e ai Millennial.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Lo studio ha rivelato che il 59% dei consumatori ha acquistato un prodotto “dupe” dopo averlo visto diventare virale sui social media. La piattaforma social più popolare è TikTok, da cui il 33% dei Millennial e della Gen Z italiani afferma di acquistare prodotti \"dupe\" dopo averli visti apparire sulla loro pagina \"Per te\". Al secondo posto Instagram, anche se, il 57% dei consumatori italiani afferma di effettuare ricerche su specifici prodotti \"dupe\" su Instagram. Da un punto di vista generazionale, la Gen Z mostra maggiore fiducia nell'acquisto di duplicati tramite piattaforme di social media (69% della generazione Z rispetto a 49% dei Millennial).","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tuttavia, è preoccupante constatare che il 36% dichiara di essere stato truffato quando ha acquistato un “dupe” da brand o rivenditori noti. Il 30% dei consumatori italiani tende a incolpare l'azienda che vende i prodotti, ma afferma che le piattaforme di social media non sono irreprensibili. Secondo la ricerca Trustpilot, il 27% dei consumatori italiani che hanno avuto esperienze di truffa, incolpano la piattaforma di social media da cui hanno acquistato il prodotto e l'influencer che promuove il prodotto (14%).","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tuttavia, ragioni come \"scarsa qualità\" (23%), \"articolo danneggiato\" (22%) o \"articolo mai arrivato\" (20%) sono in cima alla lista dei consumatori quando esprimono la propria delusione. Inoltre, il 20% dei consumatori italiani dichiara di aver perso fiducia nella piattaforma di social media da cui ha acquistato il prodotto, dopo essere stato truffato.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Nonostante questo, il 39% dei consumatori italiani concorda nell’affermare di utilizzare i social media più spesso di prima quando effettuano acquisti online. A maggior ragione è importante cercare sempre esperienze di cui ci si possa fidare, e guardare le recensioni online è uno dei modi più rapidi per raccogliere le informazioni di cui si ha bisogno per prendere decisioni di acquisto informate. Infatti, il 74% dei consumatori italiani afferma di cercare spesso/molto spesso le recensioni delle aziende prima di acquistare online gli articoli desiderati.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"\"","marks":[],"data":{}},{"nodeType":"text","value":"Possedere un prodotto che sia di qualità quanto un prodotto di fascia alta, ma a un prezzo inferiore è una prospettiva allettante per molti consumatori, in particolare in questa situazione di aumento del costo della vita. Per quanto attrattivi, vale la pena ricordare che i prodotti dupe sono un fenomeno relativamente nuovo: attualmente esiste poca regolamentazione sui duplicati, il che significa che può essere difficile capire quali marchi o prodotti manterranno veramente le promesse iniziali, quindi il rischio potenziale di cadere in truffe è ancora piuttosto alto","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"\" afferma","marks":[],"data":{}},{"nodeType":"text","value":" Giacomo Bettazzi, Marketing Manager di Trustpilot Italia","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" \"","marks":[],"data":{}},{"nodeType":"text","value":"Ecco perché, prima di spendere i propri soldi, è importante che i consumatori conducano ricerche approfondite sulle aziende e verifichino le esperienze reali di persone reali. Controllare queste recensioni su una piattaforma indipendente come Trustpilot è un ottimo modo per verificare l’affidabilità e l’attendibilità di un brand","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"\".","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Per sapere di più sui prodotti dupe e come capire se vale la pena acquistarli, ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://it.trustpilot.com/blog/buy-with-confidence/dupe-cosa-sono "},"content":[{"nodeType":"text","value":"clicca qui","marks":[],"data":{}}]},{"nodeType":"text","value":". ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A proposito di Trustpilot","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trustpilot è nata nel 2007 con la missione di diventare un simbolo universale di fiducia. La nostra piattaforma digitale si fonda sulla trasparenza ed è gratuita e aperta a tutti. L'obiettivo di Trustpilot è quello di avvicinare le aziende ai consumatori e di instaurare un clima di fiducia e collaborazione. Raccogliamo le recensioni per consentire ai consumatori di acquistare con fiducia e forniamo input e informazioni utili alle aziende per aiutarle a migliorare l'esperienza che offrono al loro pubblico. Più la gente usa la nostra piattaforma e condivide le proprie opinioni, più ricchi sono gli approfondimenti che offriamo alle aziende, dando loro la possibilità di guadagnare la fiducia dei consumatori di tutto il mondo. Su Trustpilot sono state pubblicate oltre 238 milioni di recensioni di consumatori su aziende e prodotti, relative a più di 980.000 domini e questi numeri continuano a crescere al ritmo di una recensione al secondo. Con oltre 850 dipendenti, Trustpilot opera a Copenaghen (dove ha la sede centrale), Milano, Londra, Edimburgo, New York, Denver, Melbourne, Berlino, Vilnius e Amsterdam.","marks":[],"data":{}}]}]}},"pressContact":{"objectDepth":4,"sys":{"objectDepth":4,"space":{"objectDepth":4,"sys":{"objectDepth":4,"type":"Link","linkType":"Space","id":"irb02qhvk7z1"}},"id":"7kghjPUcAWIEvSuSspLXRL","type":"Entry","createdAt":"2023-06-20T09:41:53.996Z","updatedAt":"2023-10-24T08:07:08.219Z","environment":{"objectDepth":4,"sys":{"objectDepth":4,"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":3,"contentType":{"objectDepth":4,"sys":{"objectDepth":4,"type":"Link","linkType":"ContentType","id":"pressContact"}},"locale":"en-US"},"fieldDepth":4,"name":"Elena van Doorn","image":{"objectDepth":5,"sys":{"objectDepth":5,"space":{"objectDepth":5,"sys":{"objectDepth":5,"type":"Link","linkType":"Space","id":"irb02qhvk7z1"}},"id":"4CYyRI8yD9buumqdewz2GF","type":"Asset","createdAt":"2023-06-20T09:24:57.272Z","updatedAt":"2024-06-26T08:46:47.150Z","environment":{"objectDepth":5,"sys":{"objectDepth":5,"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":20,"revision":5,"locale":"en-US"},"fieldDepth":5,"title":"Trustpilot logo - 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Compose: SEO","description":"Results highlight the key purchasing habits of Gen Z and Millennial consumers via social media and the lasting impact of ‘viral’ and ‘dupe’ trends"},"content":{"objectDepth":3,"sys":{"objectDepth":3,"space":{"objectDepth":3,"sys":{"objectDepth":3,"type":"Link","linkType":"Space","id":"irb02qhvk7z1"}},"id":"198S57XMyiYNd5X8PY71EE","type":"Entry","createdAt":"2023-11-09T15:50:41.720Z","updatedAt":"2023-11-10T09:03:55.236Z","environment":{"objectDepth":3,"sys":{"objectDepth":3,"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":2,"contentType":{"objectDepth":3,"sys":{"objectDepth":3,"type":"Link","linkType":"ContentType","id":"pressEntry"}},"locale":"en-US"},"fieldDepth":3,"name":"49% of American Gen Z and Millennial social media users have been scammed purchasing a viral ‘dupe’ product - Press Entry","hideFromResults":false,"isFeatured":false,"category":"Trustpilot announcements","previewImage":{"objectDepth":4,"sys":{"objectDepth":4,"space":{"objectDepth":4,"sys":{"objectDepth":4,"type":"Link","linkType":"Space","id":"irb02qhvk7z1"}},"id":"3GommXGQPPiU6AtMaPLIP5","type":"Asset","createdAt":"2023-11-09T15:50:41.645Z","updatedAt":"2023-11-09T15:50:41.645Z","environment":{"objectDepth":4,"sys":{"objectDepth":4,"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"locale":"en-US"},"fieldDepth":4,"title":"Photo_7.jpeg","fileDepth":5,"url":"https://images.ctfassets.net/irb02qhvk7z1/3GommXGQPPiU6AtMaPLIP5/5914dd89872b06dea0f55103ec827133/Photo_7.jpeg","details":{"objectDepth":6,"size":2046031,"image":{"objectDepth":6,"width":3024,"height":2016}},"fileName":"Photo_7.jpeg","contentType":"image/jpeg","width":3024,"height":2016},"content":{"objectDepth":4,"sys":{"objectDepth":4,"space":{"objectDepth":4,"sys":{"objectDepth":4,"type":"Link","linkType":"Space","id":"irb02qhvk7z1"}},"id":"7bs3ErKgixHH9958PHIs5h","type":"Entry","createdAt":"2023-11-09T15:50:41.760Z","updatedAt":"2023-11-09T15:50:41.760Z","environment":{"objectDepth":4,"sys":{"objectDepth":4,"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":1,"contentType":{"objectDepth":4,"sys":{"objectDepth":4,"type":"Link","linkType":"ContentType","id":"internalArticle"}},"locale":"en-US"},"fieldDepth":4,"title":"49% of American Gen Z and Millennial social media users have been scammed purchasing a viral ‘dupe’ product","content":{"objectDepth":5,"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Results highlight the key purchasing habits of Gen Z and Millennial consumers via social media and the lasting impact of ‘viral’ and ‘dupe’ trends","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"November 9, 2023, New York, USA –","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Today, global online consumer review platform","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"http://www.trustpilot.com/"},"content":[{"nodeType":"text","value":" ","marks":[],"data":{}},{"nodeType":"text","value":"Trustpilot","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" released its ‘Viral Shopping Trends’ survey, revealing ‘viral’ and ‘dupe’ products are gaining a reputation across Gen Z and Millennial social media users in the US as being ‘scam-worthy.’ While the appetite to purchase these products continues to increase with the influence of social media creators, frustration is at an all-time high. In fact, while 70% of respondents agree they use social media now more than ever before to shop and 69% have bought a product after seeing it go viral on social media, the popular viral ‘dupes’ are falling short, with nearly half (49%) stating they’ve been scammed from purchasing one.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"‘Dupes,’ otherwise known as duplicates, are recreated products, such as perfume, makeup, and clothing, resembling high-end originals but at much lower price points. The survey states ‘dupes’ are typically discovered through social media influencers (55%) or through promoted posts/advertisements on social media platforms (49%), which has led to half of Gen Z and Millennial social media users purchasing one. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"There is a stigma that ‘dupe’ scams are often from unknown brands, but 53 percent of those who reported having been scammed by a ‘dupe’ purchase say it was from a familiar brand/retailer. 34 percent also stated being unable to return the item or get their money back. Unfortunately, these scams have led to increased blame and lack of trust in some cases, with 28 percent blaming the company selling the product, 28 percent blaming the influencer who posted about it, and another 32 percent even saying it made them lose trust in small brands altogether. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"54 percent of respondents say they are willing to purchase items from a company they’ve never heard of in order to save money, yet nearly 1 in 5 (18%) feel money was lost purchasing ‘dupes’ compared to the ‘genuine’ product. For those who stated being scammed as a result of purchasing a ‘dupe’:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"38% said the item wasn’t the quality shown/described","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"26% the item arrived damaged","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"24% the item never arrived","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"14% had allergic reactions from it ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"9% ended up needing medical treatment after use ","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“The current economic environment has consumers continuing to look for ways to tighten their budgets, such as choosing less expensive alternatives to popular, more costly products,” said Dana Bodine, U.S. Vice President of Marketing at Trustpilot. “The rise of social shopping has been fueled by the evolution of new technologies and platforms making it easier for consumers to share and shop for products they love that won’t break the bank. On the flip side, many consumers recognize these lower-cost items often aren’t as they expected or built to last. 78% of respondents noted they left a review after being scammed to warn others of making the same mistake, showing just how important it is do one’s research using open and independent review platforms, where businesses can't control or manipulate consumers’ experiences.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Diving in deeper around Gen Z and Millennial ‘dupes’ purchases: ","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"To find the best ‘dupes’, 50% use TikTok, 48% Facebook, 42% Instagram, and 42% YouTube ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Regarding the common sales of ‘dupes’, most often they’re being purchased from Amazon (44%), Facebook (31%), TikTok (39%), Instagram (23%), eBay (13%), Shein (13%), and Target (12%)","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The categories these generational consumers trust the most for purchasing ‘dupes’ include fashion (33%), household items (30%), and beauty (26%) ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"90% agree that impressive-looking videos have led them to purchase through a social media platform ","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"-ends-","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Notes to Editors","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Methodology","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"All figures, unless otherwise stated, are from OnePoll. Total sample size was 1,000 U.S. Gen Z and Millennial adult social media users. Fieldwork was undertaken between October 20–26, 2023. The survey was carried out online. The figures have been weighted and are representative of all U.S. adults age 18+. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"About Trustpilot","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trustpilot was founded in 2007 with a vision to create an independent currency of trust. A digital platform that brings businesses and consumers together to foster trust and inspire collaboration. We are free to use, open to everybody, and built on transparency. Trustpilot hosts reviews to help consumers shop with confidence and deliver rich insights to help businesses improve the experience they offer. The more consumers use our platform and share their own opinions, the richer the insights we offer businesses, and the more opportunities they have to earn the trust of consumers, from all around the world.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":" Over 213 million consumer reviews of businesses and products of over 893,000 domains have been posted on Trustpilot, and those numbers are growing by more than one review per second. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trustpilot has over 850 employees and is headquartered in Copenhagen, with operations in New York, Denver, London, Edinburgh, Melbourne, Berlin, Vilnius, Milan, and Amsterdam. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"\nFor more information, please visit ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.trustpilot.com/"},"content":[{"nodeType":"text","value":"trustpilot.com","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":". 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","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The High Court agreed the review sellers - TPR, SMM Service Buy and SMM 420, were unlawfully inducing businesses who use the platform to breach its terms of use, passing off fake reviews as authorised by Trustpilot and infringing its trademarks. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Following the ruling, Trustpilot is calling on internet service providers and payment providers to take down the websites identified in the legal action. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The ruling comes as the Competition and Markets Authority prepares to enforce a new law banning the practice of buying or procuring fake reviews. The Digital Markets, Competition and Consumers Act comes into force in April 2025, which will allow the CMA to take action against businesses who break the rules. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Anoop Joshi, Trustpilot’s Chief Trust Officer said: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"“This is a significant moment in the fight against websites that sell fake reviews, and we want to send a clear message that we will not tolerate review seller activity on Trustpilot. We decided to take action now, ahead of the UK law being introduced, because we’re determined to root out and take action against businesses or individuals who could pose a threat to the integrity of our platform. Ensuring businesses and consumers are able to access genuine reviews on Trustpilot is essential to safeguarding the services we provide”. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Over the past 2 years Trustpilot has successfully brought 10 legal cases against businesses who continually abused the platform’s rules to manipulate others through online reviews. In 2023 Trustpilot removed 3.3 million fake reviews from the platform. The removal rate remains consistent at 6% of the total amount of reviews received year on year. ","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"About Trustpilot","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Today, we have more than 300 million reviews on the platform and 57 million monthly active users across the globe, with 117 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York. 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