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Natalie Coulter | York University - Academia.edu

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class="user-bio-container"><div class="profile-bio fake-truncate js-profile-about" style="margin: 0px;">Dr. Natalie Coulter is Director of the Institute for Research on Digital Literacies (IRDL) at York University and is also an Associate Professor in the department of Communication Studies at York University.&nbsp; She is co-founder of the Girls Studies Research Network at York University. She researches and teaches primarily in the areas of critical advertising studies, children&#39;s media culture(s) and girls studies, with a special focus on the social construction of marketing niches such as the tween girl.&nbsp; Her book&nbsp; &quot;Tweening the Girl:&nbsp; The Crystallization of the Tween Market&quot; was published by Peter Lang&#39;s Mediated Youth Series. <br /><br /><br />She currently has two projects underway.<br /><br />1.&nbsp; Embodying the tween: Living Girlhod in Global and Digital Spaces.&nbsp; This project explores the tensions between the commercial constructions of youth cultures and the lived experiences of the embodied young person.&nbsp; It will address how the tween girl is framed by and how she engages with such framings. <br /><br /><br />2. Young People&#39;s Media Industries in Canada. <br /> This project will explore the technological, political and economic contexts of the production of media for young people in Canada. Canada has a long history of producing media texts for children and youth. Canadian young people’s television, film, music, magazine and videogame industries are rich and diverse, and the content is exported around the world. Yet, despite this richness and depth, the story of Canadian youth media industries has not been told. The goal is to overcome this deficit by collaboratively building a research trajectory of young people’s media industries in Canada.<br /><div class="js-profile-less-about u-linkUnstyled u-tcGrayDarker u-textDecorationUnderline u-displayNone">less</div></div></div><div class="ri-section"><div class="ri-section-header"><span>Interests</span><a class="ri-more-link js-profile-ri-list-card" data-click-track="profile-user-info-primary-research-interest" data-has-card-for-ri-list="317750">View All (55)</a></div><div class="ri-tags-container"><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="317750" href="https://www.academia.edu/Documents/in/History_of_Childhood_and_Youth"><div id="js-react-on-rails-context" style="display:none" 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data-toggle="tab" href="#books" role="tab" title="Books"><span>3</span>&nbsp;<span class="ds2-5-body-sm-bold">Books</span></a></li><li class="nav-chip" role="presentation"><a class="js-profile-docs-nav-section u-textTruncate" data-click-track="profile-works-tab" data-section-name="Journal-Articles" data-toggle="tab" href="#journalarticles" role="tab" title="Journal Articles"><span>11</span>&nbsp;<span class="ds2-5-body-sm-bold">Journal Articles</span></a></li><li class="nav-chip" role="presentation"><a class="js-profile-docs-nav-section u-textTruncate" data-click-track="profile-works-tab" data-section-name="Papers" data-toggle="tab" href="#papers" role="tab" title="Papers"><span>52</span>&nbsp;<span class="ds2-5-body-sm-bold">Papers</span></a></li></ul></div><div class="divider ds-divider-16" style="margin: 0px;"></div><div class="documents-container backbone-social-profile-documents" style="width: 100%;"><div class="u-taCenter"></div><div class="profile--tab_content_container js-tab-pane tab-pane active" id="all"><div class="profile--tab_heading_container js-section-heading" data-section="Books" id="Books"><h3 class="profile--tab_heading_container">Books by Natalie Coulter</h3></div><div class="js-work-strip profile--work_container" data-work-id="44343212"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/44343212/Media_and_Communication_in_Canada"><img alt="Research paper thumbnail of Media and Communication in Canada" class="work-thumbnail" src="https://attachments.academia-assets.com/64735129/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/44343212/Media_and_Communication_in_Canada">Media and Communication in Canada</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://yorku.academia.edu/NatalieCoulter">Natalie Coulter</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://concordia.academia.edu/MikeGasher">Mike Gasher</a></span></div><div class="wp-workCard_item"><span>Oxford University Press</span><span>, 2020</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Now in its ninth edition, Media and Communication in Canada continues to provide a comprehensive ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Now in its ninth edition, Media and Communication in Canada continues to provide a comprehensive introduction to the study of media and communication in today&#39;s society. Thoroughly revised and updated, this authoritative guide explores the shifting nature of media and communication systems by<br />examining traditional and new media, and a wealth of current media issues and trends. Highlighting historical and social contexts, theoretical perspectives, and cutting-edge research and debates, Media and Communication in Canada will help students think critically about the place and role of media<br />and communication in their own lives and in Canadian society.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="1acddf693c8444116037a56cbb182088" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{&quot;attachment_id&quot;:64735129,&quot;asset_id&quot;:44343212,&quot;asset_type&quot;:&quot;Work&quot;,&quot;button_location&quot;:&quot;profile&quot;}" href="https://www.academia.edu/attachments/64735129/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="44343212"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="44343212"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 44343212; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=44343212]").text(description); $(".js-view-count[data-work-id=44343212]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 44343212; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='44343212']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 44343212, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "1acddf693c8444116037a56cbb182088" } } $('.js-work-strip[data-work-id=44343212]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":44343212,"title":"Media and Communication in Canada","translated_title":"","metadata":{"abstract":"Now in its ninth edition, Media and Communication in Canada continues to provide a comprehensive introduction to the study of media and communication in today's society. 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It was ac...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label “tweens” and were heralded by marketers, and subsequently the news media, as one of “capitalism’s most valuable customers.” Tweening the Girl expertly traces <br />the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how “tweenhood,” which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. 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of Children and Childhood","url":"https://www.academia.edu/Documents/in/Sociology_of_Children_and_Childhood"},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising"},{"id":13666,"name":"Consumer Culture","url":"https://www.academia.edu/Documents/in/Consumer_Culture"},{"id":18826,"name":"Girlhood Studies","url":"https://www.academia.edu/Documents/in/Girlhood_Studies"},{"id":68925,"name":"Girls' Studies","url":"https://www.academia.edu/Documents/in/Girls_Studies"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="profile--tab_heading_container js-section-heading" data-section="Journal Articles" id="Journal Articles"><h3 class="profile--tab_heading_container">Journal Articles by Natalie Coulter</h3></div><div class="js-work-strip profile--work_container" data-work-id="44356241"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/44356241/_Frapp%C3%A9s_Friends_and_Fun_Affective_labour_and_the_cultural_industries_of_girlhood_"><img alt="Research paper thumbnail of ‘Frappés, Friends and Fun.’ Affective labour and the cultural industries of girlhood.”" class="work-thumbnail" src="https://attachments.academia-assets.com/64750933/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/44356241/_Frapp%C3%A9s_Friends_and_Fun_Affective_labour_and_the_cultural_industries_of_girlhood_">‘Frappés, Friends and Fun.’ Affective labour and the cultural industries of girlhood.”</a></div><div class="wp-workCard_item"><span>Journal of Consumer Culture</span><span>, 2018</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">In the cultural industries of girlhood, tween girls are almost always shown to be having fun. Thi...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">In the cultural industries of girlhood, tween girls are almost always shown to be having fun. This article focuses mainly on tween retailer Justice, its corporate communication materials, the images in its online retail spaces, and the slogans on the T-shirts that the company sells.&nbsp; I argue that fun is a commercial epistemology that reaffirms the boundaries between the separate market segments of youth and legitimate market incursions into girlhood.&nbsp; As a result, fun becomes a political action that functions as a means to depoliticize girlhood.&nbsp; This article builds upon Sara Ahmed’s work on the happy housewife as a fantasy figure that obscures the unequal divisions of labour in patriarchal capitalism in its assertion that the tween girl is a fantasy figure of the 21st center consumer culture whose fun is a form of commodified, depoliticized girl-power that reifies girls as productive economic subjects.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="e8d1ba62b23e971e60d08638a1198683" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{&quot;attachment_id&quot;:64750933,&quot;asset_id&quot;:44356241,&quot;asset_type&quot;:&quot;Work&quot;,&quot;button_location&quot;:&quot;profile&quot;}" href="https://www.academia.edu/attachments/64750933/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="44356241"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="44356241"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 44356241; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=44356241]").text(description); $(".js-view-count[data-work-id=44356241]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 44356241; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='44356241']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 44356241, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "e8d1ba62b23e971e60d08638a1198683" } } $('.js-work-strip[data-work-id=44356241]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":44356241,"title":"‘Frappés, Friends and Fun.’ Affective labour and the cultural industries of girlhood.”","translated_title":"","metadata":{"doi":"10.1177/1469540518806954","abstract":"In the cultural industries of girlhood, tween girls are almost always shown to be having fun. This article focuses mainly on tween retailer Justice, its corporate communication materials, the images in its online retail spaces, and the slogans on the T-shirts that the company sells. I argue that fun is a commercial epistemology that reaffirms the boundaries between the separate market segments of youth and legitimate market incursions into girlhood. As a result, fun becomes a political action that functions as a means to depoliticize girlhood. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="29723504"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/29723504/_Missed_Opportunity_The_Oversight_of_Canadian_Childrens_Media"><img alt="Research paper thumbnail of &quot; Missed Opportunity &quot; : The Oversight of Canadian Children&#39;s Media" class="work-thumbnail" src="https://attachments.academia-assets.com/50176649/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/29723504/_Missed_Opportunity_The_Oversight_of_Canadian_Childrens_Media">&quot; Missed Opportunity &quot; : The Oversight of Canadian Children&#39;s Media</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Canadian communication studies have largely ignored Canadian children&#39;s media as a field of study...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Canadian communication studies have largely ignored Canadian children&#39;s media as a field of study. The children&#39;s cultural industries in Canada are rich and diverse. This article argues that these cultural industries need to be constitutively integrated into scholarship on the Canadian mediascape, as does the presence of young people as active participants in Canadian media culture. Focusing primarily on English-language television to illustrate this point, the article first outlines the long history of children&#39;s media production in Canada, then discusses reasons why such scholarship is missing from the field, and concludes by outlining the impacts of this oversight. RÉSUMÉ Les études en communication canadiennes ont généralement négligé la recherche sur les médias canadiens pour les enfants. Pourtant, les industries culturelles pour enfants au Canada sont riches et diverses. Cet article soutient que la recherche sur les médias canadiens devrait tenir compte de ces industries culturelles ainsi que de la présence de jeunes en tant que participants actifs à la culture médiatique canadienne. Portant principalement sur la télévision anglophone pour illustrer cette nécessité, l&#39;article passe d&#39;abord en revue la longue histoire de la production médiatique pour enfants au Canada, soulève ensuite des raisons pour lesquelles la recherche sur ces productions a été lacunaire et se conclut en présentant les conséquences de ces lacunes.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="eca4c28c95e97a9a8eea73dcc997190f" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{&quot;attachment_id&quot;:50176649,&quot;asset_id&quot;:29723504,&quot;asset_type&quot;:&quot;Work&quot;,&quot;button_location&quot;:&quot;profile&quot;}" href="https://www.academia.edu/attachments/50176649/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="29723504"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="29723504"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 29723504; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=29723504]").text(description); $(".js-view-count[data-work-id=29723504]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 29723504; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='29723504']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 29723504, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "eca4c28c95e97a9a8eea73dcc997190f" } } $('.js-work-strip[data-work-id=29723504]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":29723504,"title":"\" Missed Opportunity \" : The Oversight of Canadian Children's Media","translated_title":"","metadata":{"abstract":"Canadian communication studies have largely ignored Canadian children's media as a field of study. 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Cet article soutient que la recherche sur les médias canadiens devrait tenir compte de ces industries culturelles ainsi que de la présence de jeunes en tant que participants actifs à la culture médiatique canadienne. Portant principalement sur la télévision anglophone pour illustrer cette nécessité, l'article passe d'abord en revue la longue histoire de la production médiatique pour enfants au Canada, soulève ensuite des raisons pour lesquelles la recherche sur ces productions a été lacunaire et se conclut en présentant les conséquences de ces lacunes."},"translated_abstract":"Canadian communication studies have largely ignored Canadian children's media as a field of study. The children's cultural industries in Canada are rich and diverse. This article argues that these cultural industries need to be constitutively integrated into scholarship on the Canadian mediascape, as does the presence of young people as active participants in Canadian media culture. Focusing primarily on English-language television to illustrate this point, the article first outlines the long history of children's media production in Canada, then discusses reasons why such scholarship is missing from the field, and concludes by outlining the impacts of this oversight. RÉSUMÉ Les études en communication canadiennes ont généralement négligé la recherche sur les médias canadiens pour les enfants. Pourtant, les industries culturelles pour enfants au Canada sont riches et diverses. Cet article soutient que la recherche sur les médias canadiens devrait tenir compte de ces industries culturelles ainsi que de la présence de jeunes en tant que participants actifs à la culture médiatique canadienne. Portant principalement sur la télévision anglophone pour illustrer cette nécessité, l'article passe d'abord en revue la longue histoire de la production médiatique pour enfants au Canada, soulève ensuite des raisons pour lesquelles la recherche sur ces productions a été lacunaire et se conclut en présentant les conséquences de ces lacunes.","internal_url":"https://www.academia.edu/29723504/_Missed_Opportunity_The_Oversight_of_Canadian_Childrens_Media","translated_internal_url":"","created_at":"2016-11-07T19:28:55.906-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":317750,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":50176649,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/50176649/thumbnails/1.jpg","file_name":"2016_CJC.pdf","download_url":"https://www.academia.edu/attachments/50176649/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Missed_Opportunity_The_Oversight_of_Can.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/50176649/2016_CJC-libre.pdf?1478576586=\u0026response-content-disposition=attachment%3B+filename%3DMissed_Opportunity_The_Oversight_of_Can.pdf\u0026Expires=1732421412\u0026Signature=HI9ZLkN6J6vO8VY6F8O72uXByyuHW3nZz4uAHZ7tL4m88uktCjb3GoINWjeYfWjkhft6vK7IjPqOPQXDFr4km7rJH70hiqe5iT8JKc32N-X-EPp03hTpYcPaNy8bzshYJwYUnIxbn~LiDOlZV2FEET1QPaNLKJvl5DzMYZ7XULHJobDM799pgySioput6mPrnHtgbCu27w5CvJ~xycX2vk5Va4OWy3olIu718QvkoOyLSzmDs8AI5rCeTOtlK2IVtB-LRA2AD8fA0L6tQwvVM5bIx~6K7Syw1M9WPT2IZWQ80YF71-ar1yelP0kpijMgUs0Pbwei5Qsgbi5GA0Yz-g__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"_Missed_Opportunity_The_Oversight_of_Canadian_Childrens_Media","translated_slug":"","page_count":19,"language":"en","content_type":"Work","owner":{"id":317750,"first_name":"Natalie","middle_initials":null,"last_name":"Coulter","page_name":"NatalieCoulter","domain_name":"yorku","created_at":"2011-01-28T03:03:05.820-08:00","display_name":"Natalie Coulter","url":"https://yorku.academia.edu/NatalieCoulter","email":"dlR1ZXdHVkcxVS81S3IwQVJjVXNhTWtWeEVKYU9TcTJUVC9UcFNQK0F2OD0tLUgzTlZmVGpCT3NWeUI5UHJCclAwQ3c9PQ==--efe7775f8df9540a578cb3f6e5817d9b6252b16c"},"attachments":[{"id":50176649,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/50176649/thumbnails/1.jpg","file_name":"2016_CJC.pdf","download_url":"https://www.academia.edu/attachments/50176649/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Missed_Opportunity_The_Oversight_of_Can.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/50176649/2016_CJC-libre.pdf?1478576586=\u0026response-content-disposition=attachment%3B+filename%3DMissed_Opportunity_The_Oversight_of_Can.pdf\u0026Expires=1732421412\u0026Signature=HI9ZLkN6J6vO8VY6F8O72uXByyuHW3nZz4uAHZ7tL4m88uktCjb3GoINWjeYfWjkhft6vK7IjPqOPQXDFr4km7rJH70hiqe5iT8JKc32N-X-EPp03hTpYcPaNy8bzshYJwYUnIxbn~LiDOlZV2FEET1QPaNLKJvl5DzMYZ7XULHJobDM799pgySioput6mPrnHtgbCu27w5CvJ~xycX2vk5Va4OWy3olIu718QvkoOyLSzmDs8AI5rCeTOtlK2IVtB-LRA2AD8fA0L6tQwvVM5bIx~6K7Syw1M9WPT2IZWQ80YF71-ar1yelP0kpijMgUs0Pbwei5Qsgbi5GA0Yz-g__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":11597,"name":"Children's Media","url":"https://www.academia.edu/Documents/in/Childrens_Media"},{"id":641797,"name":"Childrens culture","url":"https://www.academia.edu/Documents/in/Childrens_culture-1"},{"id":652019,"name":"Canadian Media","url":"https://www.academia.edu/Documents/in/Canadian_Media"},{"id":1880477,"name":"Canadian Media on Youth","url":"https://www.academia.edu/Documents/in/Canadian_Media_on_Youth"}],"urls":[]}, dispatcherData: dispatcherData }); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="424502"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/424502/Looking_for_Savvy_Girls_In_the_Post_Girl_Power_Era"><img alt="Research paper thumbnail of Looking for Savvy Girls In the Post-Girl-Power Era" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/424502/Looking_for_Savvy_Girls_In_the_Post_Girl_Power_Era">Looking for Savvy Girls In the Post-Girl-Power Era</a></div><div class="wp-workCard_item"><span>Jeunesse: Young People, Texts, Cultures</span><span>, Jan 1, 2010</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">... Jeunesse: Young People, Texts, Cultures. Volume 2, Issue 1, Summer 2010. E-ISSN: 1920-261X Pr...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">... Jeunesse: Young People, Texts, Cultures. Volume 2, Issue 1, Summer 2010. E-ISSN: 1920-261X Print ISSN: 1920-2601. Looking for Savvy Girls in the Post-Girl-Power Era. Natalie Coulter. Currie, Dawn H., Deirdre M. Kelly, and Shauna Pomerantz. ... [End Page 186]. Natalie Coulter ...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="424502"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="424502"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 424502; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=424502]").text(description); $(".js-view-count[data-work-id=424502]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 424502; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='424502']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 424502, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=424502]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":424502,"title":"Looking for Savvy Girls In the Post-Girl-Power Era","translated_title":"","metadata":{"abstract":"... 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Natalie Coulter ...","internal_url":"https://www.academia.edu/424502/Looking_for_Savvy_Girls_In_the_Post_Girl_Power_Era","translated_internal_url":"","created_at":"2011-01-28T03:05:35.142-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":317750,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[],"slug":"Looking_for_Savvy_Girls_In_the_Post_Girl_Power_Era","translated_slug":"","page_count":null,"language":"en","content_type":"Work","owner":{"id":317750,"first_name":"Natalie","middle_initials":null,"last_name":"Coulter","page_name":"NatalieCoulter","domain_name":"yorku","created_at":"2011-01-28T03:03:05.820-08:00","display_name":"Natalie Coulter","url":"https://yorku.academia.edu/NatalieCoulter","email":"dFZ2SlJmZ1pDeEUxZWlBLzk1SkFWcHlxZDdGVWdWM0dHaU5aY3BjQ1htbz0tLWZQa2pqU2tnQjJQd3NWV3ZmODJ0cnc9PQ==--d582839efcb26b5ce1664162a8bb12eb77916363"},"attachments":[],"research_interests":[{"id":18826,"name":"Girlhood Studies","url":"https://www.academia.edu/Documents/in/Girlhood_Studies"},{"id":68925,"name":"Girls' Studies","url":"https://www.academia.edu/Documents/in/Girls_Studies"}],"urls":[{"id":35272,"url":"http://130.102.44.245/journals/jeunesse/v002/2.1.coulter.html"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="12125417"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/12125417/Selling_the_Male_Consumer_the_Playboy_Way"><img alt="Research paper thumbnail of Selling the Male Consumer the Playboy Way. " class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/12125417/Selling_the_Male_Consumer_the_Playboy_Way">Selling the Male Consumer the Playboy Way. </a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Under the direction of Hugh Hefner, Playboy magazine’s early success was predicated upon the uniq...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Under the direction of Hugh Hefner, Playboy magazine’s early success was predicated upon the unique marketing strategies of forging the persona of an idealized, imaginary reader called the playboy, with particular lifestyles and taste preferences. At the same time, it sold the value of men’s participation in the hedonistic pleasures of accessible connoisseurship of the postwar marketplace by aligning consumer desires with sexual desires as innate components of modern masculinity. The purpose of this article is to illustrate how this persona is visually and discursively articulated throughout the entire Playboy empire, from the content of the magazines including the dewy centerfolds and the What Sort of Man Reads Playboy? campaigns to the brand’s clubs and television shows. The persona undertook the dual tasks of attracting a lucrative male readership and its corresponding advertisers, while simultaneously redefining male consumer culture.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="12125417"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="12125417"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 12125417; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=12125417]").text(description); $(".js-view-count[data-work-id=12125417]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 12125417; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='12125417']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 12125417, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=12125417]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":12125417,"title":"Selling the Male Consumer the Playboy Way. 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CHAPTER TWENTY The Consumption Chronicles: Tales from Suburban Canadian Tweens in the 1...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Page 349. CHAPTER TWENTY The Consumption Chronicles: Tales from Suburban Canadian Tweens in the 1980s Natalie Coulter I grew up in the1980s. I remember rushing home from school to see the latest video on the ...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="424498"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="424498"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 424498; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=424498]").text(description); $(".js-view-count[data-work-id=424498]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 424498; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='424498']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 424498, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=424498]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":424498,"title":"The Consumption Chronicles: Tales From Suburban Canadian Tweens In the 1980s","translated_title":"","metadata":{"abstract":"Page 349. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="21132573"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/21132573/Looking_for_Love_in_All_the_Wrong_Places_Mythology_of_dwyl_in_the_Neoliberal_Marketplace_of_Academic_Labour"><img alt="Research paper thumbnail of Looking for Love in All the Wrong Places: Mythology of dwyl in the Neoliberal Marketplace of Academic Labour" class="work-thumbnail" src="https://attachments.academia-assets.com/45948457/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/21132573/Looking_for_Love_in_All_the_Wrong_Places_Mythology_of_dwyl_in_the_Neoliberal_Marketplace_of_Academic_Labour">Looking for Love in All the Wrong Places: Mythology of dwyl in the Neoliberal Marketplace of Academic Labour</a></div><div class="wp-workCard_item"><span>ESC: English Studies in Canada</span><span>, 2014</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="4ba0fcdb93c5fab18bf06be81dd92aab" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{&quot;attachment_id&quot;:45948457,&quot;asset_id&quot;:21132573,&quot;asset_type&quot;:&quot;Work&quot;,&quot;button_location&quot;:&quot;profile&quot;}" href="https://www.academia.edu/attachments/45948457/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="21132573"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="21132573"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 21132573; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=21132573]").text(description); $(".js-view-count[data-work-id=21132573]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 21132573; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='21132573']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 21132573, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="43117321"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/43117321/Locating_Tween_Girls"><img alt="Research paper thumbnail of Locating Tween Girls" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/43117321/Locating_Tween_Girls">Locating Tween Girls</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://leicester.academia.edu/MelanieKennedy">Melanie Kennedy</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://yorku.academia.edu/NatalieCoulter">Natalie Coulter</a></span></div><div class="wp-workCard_item"><span>Girlhood Studies</span><span>, 2018</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">We reflect on the media coverage of Amy “Dolly” Everett’s death by suicide to highlight the conti...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">We reflect on the media coverage of Amy “Dolly” Everett’s death by suicide to highlight the continued spectacularization of tweenhood as an idealized form of white feminine beauty tied to consumer culture, and one that shores up contradictory notions of the can-do/at-risk girl binary. We consider contemporary tweenhood’s continuities with the visibility and concerns of girlhood from the 1990s while questioning what a definition of tweenhood in the age of digital media and beyond the boundaries of whiteness, heteronormativity, able-bodiedness, and the Global North might look like. Calling for a discursive approach to understandings and conceptualizations of tweens, we introduce the eight articles in this special issue that range from media representations of the tween to lived experiences of actual tween girls.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="43117321"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="43117321"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 43117321; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=43117321]").text(description); $(".js-view-count[data-work-id=43117321]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 43117321; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='43117321']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 43117321, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=43117321]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":43117321,"title":"Locating Tween Girls","translated_title":"","metadata":{"doi":"10.3167/ghs.2018.110102","issue":"1","volume":"11","abstract":"We reflect on the media coverage of Amy “Dolly” Everett’s death by suicide to highlight the continued spectacularization of tweenhood as an idealized form of white feminine beauty tied to consumer culture, and one that shores up contradictory notions of the can-do/at-risk girl binary. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="113274959"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/113274959/Introduction_to_Special_Section_The_Mainstreaming_of_the_Canadian_Alt_Right"><img alt="Research paper thumbnail of Introduction to Special Section: The Mainstreaming of the Canadian Alt-Right" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/113274959/Introduction_to_Special_Section_The_Mainstreaming_of_the_Canadian_Alt_Right">Introduction to Special Section: The Mainstreaming of the Canadian Alt-Right</a></div><div class="wp-workCard_item"><span>Canadian journal of communication</span><span>, Sep 27, 2022</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="113274959"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="113274959"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 113274959; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="113274958"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/113274958/4_Selling_the_in_beTween"><img alt="Research paper thumbnail of 4. 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Thoroughly revised and updated, this authoritative guide explores the shifting nature of media and communication systems by<br />examining traditional and new media, and a wealth of current media issues and trends. Highlighting historical and social contexts, theoretical perspectives, and cutting-edge research and debates, Media and Communication in Canada will help students think critically about the place and role of media<br />and communication in their own lives and in Canadian society.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="1acddf693c8444116037a56cbb182088" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{&quot;attachment_id&quot;:64735129,&quot;asset_id&quot;:44343212,&quot;asset_type&quot;:&quot;Work&quot;,&quot;button_location&quot;:&quot;profile&quot;}" href="https://www.academia.edu/attachments/64735129/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="44343212"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="44343212"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 44343212; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=44343212]").text(description); $(".js-view-count[data-work-id=44343212]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 44343212; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='44343212']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 44343212, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "1acddf693c8444116037a56cbb182088" } } $('.js-work-strip[data-work-id=44343212]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":44343212,"title":"Media and Communication in Canada","translated_title":"","metadata":{"abstract":"Now in its ninth edition, Media and Communication in Canada continues to provide a comprehensive introduction to the study of media and communication in today's society. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="44342349"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/44342349/Youth_Mediations_and_Affective_Relations"><img alt="Research paper thumbnail of Youth Mediations and Affective Relations" class="work-thumbnail" src="https://attachments.academia-assets.com/64733861/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/44342349/Youth_Mediations_and_Affective_Relations">Youth Mediations and Affective Relations</a></div><div class="wp-workCard_item"><span>Palgrave McMillian</span><span>, 2019</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Youth Mediations and Affective Relations explores dynamic and expansive possibilities of young pe...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Youth Mediations and Affective Relations explores dynamic and expansive possibilities of young peoples’ affective lives as they engage with diverse social media in prolific and specific ways.&nbsp; Addressing the situated embodied and emotional experiences of young people as they actively use media in order to forge communities, play imaginatively, protest injustice, experiment with their identities, make media or explore friendships this book explores the relational and contextual dimensions of their everyday interactions.&nbsp; Against static knowledges and moral panics that abstract youth from the complex and changing worlds in which they grapple with digital media, these chapters work to hone in on the layered textures of youth experiences with a goal of opening up room consider how youth thing and feel in subtle and unexpected ways.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="ebe2fa5b8667c10d82f857e407a5c679" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{&quot;attachment_id&quot;:64733861,&quot;asset_id&quot;:44342349,&quot;asset_type&quot;:&quot;Work&quot;,&quot;button_location&quot;:&quot;profile&quot;}" href="https://www.academia.edu/attachments/64733861/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="44342349"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="44342349"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 44342349; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="6044559"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/6044559/Tweening_the_Girl_The_Crystallization_of_the_Girls_Market"><img alt="Research paper thumbnail of Tweening the Girl: The Crystallization of the Girls Market" class="work-thumbnail" src="https://attachments.academia-assets.com/64733847/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/6044559/Tweening_the_Girl_The_Crystallization_of_the_Girls_Market">Tweening the Girl: The Crystallization of the Girls Market</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was ac...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label “tweens” and were heralded by marketers, and subsequently the news media, as one of “capitalism’s most valuable customers.” Tweening the Girl expertly traces <br />the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how “tweenhood,” which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying <br />predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="5b9193a836b1d10c409f716eae843a81" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{&quot;attachment_id&quot;:64733847,&quot;asset_id&quot;:6044559,&quot;asset_type&quot;:&quot;Work&quot;,&quot;button_location&quot;:&quot;profile&quot;}" href="https://www.academia.edu/attachments/64733847/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="6044559"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="6044559"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 6044559; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=6044559]").text(description); $(".js-view-count[data-work-id=6044559]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 6044559; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='6044559']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 6044559, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "5b9193a836b1d10c409f716eae843a81" } } $('.js-work-strip[data-work-id=6044559]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":6044559,"title":"Tweening the Girl: The Crystallization of the Girls Market","translated_title":"","metadata":{"abstract":"Tweening the Girl challenges the argument that the tween market began in the mid-1990s. 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href="https://www.academia.edu/44356241/_Frapp%C3%A9s_Friends_and_Fun_Affective_labour_and_the_cultural_industries_of_girlhood_"><img alt="Research paper thumbnail of ‘Frappés, Friends and Fun.’ Affective labour and the cultural industries of girlhood.”" class="work-thumbnail" src="https://attachments.academia-assets.com/64750933/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/44356241/_Frapp%C3%A9s_Friends_and_Fun_Affective_labour_and_the_cultural_industries_of_girlhood_">‘Frappés, Friends and Fun.’ Affective labour and the cultural industries of girlhood.”</a></div><div class="wp-workCard_item"><span>Journal of Consumer Culture</span><span>, 2018</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">In the cultural industries of girlhood, tween girls are almost always shown to be having fun. Thi...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">In the cultural industries of girlhood, tween girls are almost always shown to be having fun. This article focuses mainly on tween retailer Justice, its corporate communication materials, the images in its online retail spaces, and the slogans on the T-shirts that the company sells.&nbsp; I argue that fun is a commercial epistemology that reaffirms the boundaries between the separate market segments of youth and legitimate market incursions into girlhood.&nbsp; As a result, fun becomes a political action that functions as a means to depoliticize girlhood.&nbsp; This article builds upon Sara Ahmed’s work on the happy housewife as a fantasy figure that obscures the unequal divisions of labour in patriarchal capitalism in its assertion that the tween girl is a fantasy figure of the 21st center consumer culture whose fun is a form of commodified, depoliticized girl-power that reifies girls as productive economic subjects.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="e8d1ba62b23e971e60d08638a1198683" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{&quot;attachment_id&quot;:64750933,&quot;asset_id&quot;:44356241,&quot;asset_type&quot;:&quot;Work&quot;,&quot;button_location&quot;:&quot;profile&quot;}" href="https://www.academia.edu/attachments/64750933/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="44356241"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="44356241"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 44356241; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=44356241]").text(description); $(".js-view-count[data-work-id=44356241]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 44356241; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='44356241']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 44356241, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "e8d1ba62b23e971e60d08638a1198683" } } $('.js-work-strip[data-work-id=44356241]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":44356241,"title":"‘Frappés, Friends and Fun.’ Affective labour and the cultural industries of girlhood.”","translated_title":"","metadata":{"doi":"10.1177/1469540518806954","abstract":"In the cultural industries of girlhood, tween girls are almost always shown to be having fun. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="29723504"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/29723504/_Missed_Opportunity_The_Oversight_of_Canadian_Childrens_Media"><img alt="Research paper thumbnail of &quot; Missed Opportunity &quot; : The Oversight of Canadian Children&#39;s Media" class="work-thumbnail" src="https://attachments.academia-assets.com/50176649/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/29723504/_Missed_Opportunity_The_Oversight_of_Canadian_Childrens_Media">&quot; Missed Opportunity &quot; : The Oversight of Canadian Children&#39;s Media</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Canadian communication studies have largely ignored Canadian children&#39;s media as a field of study...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Canadian communication studies have largely ignored Canadian children&#39;s media as a field of study. The children&#39;s cultural industries in Canada are rich and diverse. This article argues that these cultural industries need to be constitutively integrated into scholarship on the Canadian mediascape, as does the presence of young people as active participants in Canadian media culture. Focusing primarily on English-language television to illustrate this point, the article first outlines the long history of children&#39;s media production in Canada, then discusses reasons why such scholarship is missing from the field, and concludes by outlining the impacts of this oversight. RÉSUMÉ Les études en communication canadiennes ont généralement négligé la recherche sur les médias canadiens pour les enfants. Pourtant, les industries culturelles pour enfants au Canada sont riches et diverses. Cet article soutient que la recherche sur les médias canadiens devrait tenir compte de ces industries culturelles ainsi que de la présence de jeunes en tant que participants actifs à la culture médiatique canadienne. Portant principalement sur la télévision anglophone pour illustrer cette nécessité, l&#39;article passe d&#39;abord en revue la longue histoire de la production médiatique pour enfants au Canada, soulève ensuite des raisons pour lesquelles la recherche sur ces productions a été lacunaire et se conclut en présentant les conséquences de ces lacunes.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="eca4c28c95e97a9a8eea73dcc997190f" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{&quot;attachment_id&quot;:50176649,&quot;asset_id&quot;:29723504,&quot;asset_type&quot;:&quot;Work&quot;,&quot;button_location&quot;:&quot;profile&quot;}" href="https://www.academia.edu/attachments/50176649/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="29723504"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="29723504"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 29723504; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=29723504]").text(description); $(".js-view-count[data-work-id=29723504]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 29723504; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='29723504']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 29723504, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "eca4c28c95e97a9a8eea73dcc997190f" } } $('.js-work-strip[data-work-id=29723504]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":29723504,"title":"\" Missed Opportunity \" : The Oversight of Canadian Children's Media","translated_title":"","metadata":{"abstract":"Canadian communication studies have largely ignored Canadian children's media as a field of study. 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Cet article soutient que la recherche sur les médias canadiens devrait tenir compte de ces industries culturelles ainsi que de la présence de jeunes en tant que participants actifs à la culture médiatique canadienne. Portant principalement sur la télévision anglophone pour illustrer cette nécessité, l'article passe d'abord en revue la longue histoire de la production médiatique pour enfants au Canada, soulève ensuite des raisons pour lesquelles la recherche sur ces productions a été lacunaire et se conclut en présentant les conséquences de ces lacunes."},"translated_abstract":"Canadian communication studies have largely ignored Canadian children's media as a field of study. The children's cultural industries in Canada are rich and diverse. This article argues that these cultural industries need to be constitutively integrated into scholarship on the Canadian mediascape, as does the presence of young people as active participants in Canadian media culture. Focusing primarily on English-language television to illustrate this point, the article first outlines the long history of children's media production in Canada, then discusses reasons why such scholarship is missing from the field, and concludes by outlining the impacts of this oversight. RÉSUMÉ Les études en communication canadiennes ont généralement négligé la recherche sur les médias canadiens pour les enfants. Pourtant, les industries culturelles pour enfants au Canada sont riches et diverses. Cet article soutient que la recherche sur les médias canadiens devrait tenir compte de ces industries culturelles ainsi que de la présence de jeunes en tant que participants actifs à la culture médiatique canadienne. Portant principalement sur la télévision anglophone pour illustrer cette nécessité, l'article passe d'abord en revue la longue histoire de la production médiatique pour enfants au Canada, soulève ensuite des raisons pour lesquelles la recherche sur ces productions a été lacunaire et se conclut en présentant les conséquences de ces lacunes.","internal_url":"https://www.academia.edu/29723504/_Missed_Opportunity_The_Oversight_of_Canadian_Childrens_Media","translated_internal_url":"","created_at":"2016-11-07T19:28:55.906-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":317750,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":50176649,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/50176649/thumbnails/1.jpg","file_name":"2016_CJC.pdf","download_url":"https://www.academia.edu/attachments/50176649/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Missed_Opportunity_The_Oversight_of_Can.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/50176649/2016_CJC-libre.pdf?1478576586=\u0026response-content-disposition=attachment%3B+filename%3DMissed_Opportunity_The_Oversight_of_Can.pdf\u0026Expires=1732421412\u0026Signature=HI9ZLkN6J6vO8VY6F8O72uXByyuHW3nZz4uAHZ7tL4m88uktCjb3GoINWjeYfWjkhft6vK7IjPqOPQXDFr4km7rJH70hiqe5iT8JKc32N-X-EPp03hTpYcPaNy8bzshYJwYUnIxbn~LiDOlZV2FEET1QPaNLKJvl5DzMYZ7XULHJobDM799pgySioput6mPrnHtgbCu27w5CvJ~xycX2vk5Va4OWy3olIu718QvkoOyLSzmDs8AI5rCeTOtlK2IVtB-LRA2AD8fA0L6tQwvVM5bIx~6K7Syw1M9WPT2IZWQ80YF71-ar1yelP0kpijMgUs0Pbwei5Qsgbi5GA0Yz-g__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"_Missed_Opportunity_The_Oversight_of_Canadian_Childrens_Media","translated_slug":"","page_count":19,"language":"en","content_type":"Work","owner":{"id":317750,"first_name":"Natalie","middle_initials":null,"last_name":"Coulter","page_name":"NatalieCoulter","domain_name":"yorku","created_at":"2011-01-28T03:03:05.820-08:00","display_name":"Natalie Coulter","url":"https://yorku.academia.edu/NatalieCoulter","email":"dlR1ZXdHVkcxVS81S3IwQVJjVXNhTWtWeEVKYU9TcTJUVC9UcFNQK0F2OD0tLUgzTlZmVGpCT3NWeUI5UHJCclAwQ3c9PQ==--efe7775f8df9540a578cb3f6e5817d9b6252b16c"},"attachments":[{"id":50176649,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/50176649/thumbnails/1.jpg","file_name":"2016_CJC.pdf","download_url":"https://www.academia.edu/attachments/50176649/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Missed_Opportunity_The_Oversight_of_Can.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/50176649/2016_CJC-libre.pdf?1478576586=\u0026response-content-disposition=attachment%3B+filename%3DMissed_Opportunity_The_Oversight_of_Can.pdf\u0026Expires=1732421412\u0026Signature=HI9ZLkN6J6vO8VY6F8O72uXByyuHW3nZz4uAHZ7tL4m88uktCjb3GoINWjeYfWjkhft6vK7IjPqOPQXDFr4km7rJH70hiqe5iT8JKc32N-X-EPp03hTpYcPaNy8bzshYJwYUnIxbn~LiDOlZV2FEET1QPaNLKJvl5DzMYZ7XULHJobDM799pgySioput6mPrnHtgbCu27w5CvJ~xycX2vk5Va4OWy3olIu718QvkoOyLSzmDs8AI5rCeTOtlK2IVtB-LRA2AD8fA0L6tQwvVM5bIx~6K7Syw1M9WPT2IZWQ80YF71-ar1yelP0kpijMgUs0Pbwei5Qsgbi5GA0Yz-g__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":11597,"name":"Children's Media","url":"https://www.academia.edu/Documents/in/Childrens_Media"},{"id":641797,"name":"Childrens culture","url":"https://www.academia.edu/Documents/in/Childrens_culture-1"},{"id":652019,"name":"Canadian Media","url":"https://www.academia.edu/Documents/in/Canadian_Media"},{"id":1880477,"name":"Canadian Media on Youth","url":"https://www.academia.edu/Documents/in/Canadian_Media_on_Youth"}],"urls":[]}, dispatcherData: dispatcherData }); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="424502"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/424502/Looking_for_Savvy_Girls_In_the_Post_Girl_Power_Era"><img alt="Research paper thumbnail of Looking for Savvy Girls In the Post-Girl-Power Era" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/424502/Looking_for_Savvy_Girls_In_the_Post_Girl_Power_Era">Looking for Savvy Girls In the Post-Girl-Power Era</a></div><div class="wp-workCard_item"><span>Jeunesse: Young People, Texts, Cultures</span><span>, Jan 1, 2010</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">... Jeunesse: Young People, Texts, Cultures. Volume 2, Issue 1, Summer 2010. E-ISSN: 1920-261X Pr...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">... Jeunesse: Young People, Texts, Cultures. Volume 2, Issue 1, Summer 2010. E-ISSN: 1920-261X Print ISSN: 1920-2601. Looking for Savvy Girls in the Post-Girl-Power Era. Natalie Coulter. Currie, Dawn H., Deirdre M. Kelly, and Shauna Pomerantz. ... [End Page 186]. Natalie Coulter ...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="424502"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="424502"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 424502; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=424502]").text(description); $(".js-view-count[data-work-id=424502]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 424502; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='424502']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 424502, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=424502]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":424502,"title":"Looking for Savvy Girls In the Post-Girl-Power Era","translated_title":"","metadata":{"abstract":"... 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Natalie Coulter ...","internal_url":"https://www.academia.edu/424502/Looking_for_Savvy_Girls_In_the_Post_Girl_Power_Era","translated_internal_url":"","created_at":"2011-01-28T03:05:35.142-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":317750,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[],"slug":"Looking_for_Savvy_Girls_In_the_Post_Girl_Power_Era","translated_slug":"","page_count":null,"language":"en","content_type":"Work","owner":{"id":317750,"first_name":"Natalie","middle_initials":null,"last_name":"Coulter","page_name":"NatalieCoulter","domain_name":"yorku","created_at":"2011-01-28T03:03:05.820-08:00","display_name":"Natalie Coulter","url":"https://yorku.academia.edu/NatalieCoulter","email":"dFZ2SlJmZ1pDeEUxZWlBLzk1SkFWcHlxZDdGVWdWM0dHaU5aY3BjQ1htbz0tLWZQa2pqU2tnQjJQd3NWV3ZmODJ0cnc9PQ==--d582839efcb26b5ce1664162a8bb12eb77916363"},"attachments":[],"research_interests":[{"id":18826,"name":"Girlhood Studies","url":"https://www.academia.edu/Documents/in/Girlhood_Studies"},{"id":68925,"name":"Girls' Studies","url":"https://www.academia.edu/Documents/in/Girls_Studies"}],"urls":[{"id":35272,"url":"http://130.102.44.245/journals/jeunesse/v002/2.1.coulter.html"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="12125417"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/12125417/Selling_the_Male_Consumer_the_Playboy_Way"><img alt="Research paper thumbnail of Selling the Male Consumer the Playboy Way. " class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/12125417/Selling_the_Male_Consumer_the_Playboy_Way">Selling the Male Consumer the Playboy Way. </a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Under the direction of Hugh Hefner, Playboy magazine’s early success was predicated upon the uniq...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Under the direction of Hugh Hefner, Playboy magazine’s early success was predicated upon the unique marketing strategies of forging the persona of an idealized, imaginary reader called the playboy, with particular lifestyles and taste preferences. At the same time, it sold the value of men’s participation in the hedonistic pleasures of accessible connoisseurship of the postwar marketplace by aligning consumer desires with sexual desires as innate components of modern masculinity. The purpose of this article is to illustrate how this persona is visually and discursively articulated throughout the entire Playboy empire, from the content of the magazines including the dewy centerfolds and the What Sort of Man Reads Playboy? campaigns to the brand’s clubs and television shows. The persona undertook the dual tasks of attracting a lucrative male readership and its corresponding advertisers, while simultaneously redefining male consumer culture.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="12125417"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="12125417"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 12125417; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=12125417]").text(description); $(".js-view-count[data-work-id=12125417]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 12125417; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='12125417']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 12125417, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=12125417]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":12125417,"title":"Selling the Male Consumer the Playboy Way. 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CHAPTER TWENTY The Consumption Chronicles: Tales from Suburban Canadian Tweens in the 1...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Page 349. CHAPTER TWENTY The Consumption Chronicles: Tales from Suburban Canadian Tweens in the 1980s Natalie Coulter I grew up in the1980s. I remember rushing home from school to see the latest video on the ...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="424498"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="424498"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 424498; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=424498]").text(description); $(".js-view-count[data-work-id=424498]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 424498; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='424498']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 424498, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=424498]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":424498,"title":"The Consumption Chronicles: Tales From Suburban Canadian Tweens In the 1980s","translated_title":"","metadata":{"abstract":"Page 349. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="21132573"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/21132573/Looking_for_Love_in_All_the_Wrong_Places_Mythology_of_dwyl_in_the_Neoliberal_Marketplace_of_Academic_Labour"><img alt="Research paper thumbnail of Looking for Love in All the Wrong Places: Mythology of dwyl in the Neoliberal Marketplace of Academic Labour" class="work-thumbnail" src="https://attachments.academia-assets.com/45948457/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/21132573/Looking_for_Love_in_All_the_Wrong_Places_Mythology_of_dwyl_in_the_Neoliberal_Marketplace_of_Academic_Labour">Looking for Love in All the Wrong Places: Mythology of dwyl in the Neoliberal Marketplace of Academic Labour</a></div><div class="wp-workCard_item"><span>ESC: English Studies in Canada</span><span>, 2014</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="4ba0fcdb93c5fab18bf06be81dd92aab" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{&quot;attachment_id&quot;:45948457,&quot;asset_id&quot;:21132573,&quot;asset_type&quot;:&quot;Work&quot;,&quot;button_location&quot;:&quot;profile&quot;}" href="https://www.academia.edu/attachments/45948457/download_file?st=MTczMjQ1NTY0Niw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="21132573"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="21132573"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 21132573; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=21132573]").text(description); $(".js-view-count[data-work-id=21132573]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 21132573; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='21132573']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 21132573, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="43117321"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/43117321/Locating_Tween_Girls"><img alt="Research paper thumbnail of Locating Tween Girls" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/43117321/Locating_Tween_Girls">Locating Tween Girls</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://leicester.academia.edu/MelanieKennedy">Melanie Kennedy</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://yorku.academia.edu/NatalieCoulter">Natalie Coulter</a></span></div><div class="wp-workCard_item"><span>Girlhood Studies</span><span>, 2018</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">We reflect on the media coverage of Amy “Dolly” Everett’s death by suicide to highlight the conti...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">We reflect on the media coverage of Amy “Dolly” Everett’s death by suicide to highlight the continued spectacularization of tweenhood as an idealized form of white feminine beauty tied to consumer culture, and one that shores up contradictory notions of the can-do/at-risk girl binary. We consider contemporary tweenhood’s continuities with the visibility and concerns of girlhood from the 1990s while questioning what a definition of tweenhood in the age of digital media and beyond the boundaries of whiteness, heteronormativity, able-bodiedness, and the Global North might look like. 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Using the theoretical frameworks of critical digital labor studies, girls’ media studies, and feminist theory, we argue that the tween-coms imagine the tween content creator as a post-feminist neoliberal subject in three ways: first, by hiding the labor behind the affective sentiments of play; second, by obscuring the misogynistic structure; and third, by framing childhood digital spaces as separate from adult spheres, legitimizing corporate encroachments into children’s digital lives. The shows are a distillation of the neoliberal, post-feminist ideologies that define late-stage capitalism. The discursive formation of digital girls on children’s television has been overlooked in the field of digital studies and girl studies. Our paper explores how digital content creation is discursively constructed within the cultural imaginaries of children’s media.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="113274951"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="113274951"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 113274951; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=113274951]").text(description); $(".js-view-count[data-work-id=113274951]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 113274951; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='113274951']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 113274951, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=113274951]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":113274951,"title":"“Let’s Go Make Some Videos!”: Post-Feminist Digital Media on Tween-Coms","translated_title":"","metadata":{"abstract":"Our paper looks at three popular tween shows premised on tween girls creating digital content— iCarly, Bizaardvark and Coop \u0026amp;amp; Cami Ask the World. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="98917850"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/98917850/_Frapp%C3%A9s_friends_and_fun_Affective_labor_and_the_cultural_industry_of_girlhood"><img alt="Research paper thumbnail of “Frappés, friends, and fun”: Affective labor and the cultural industry of girlhood" class="work-thumbnail" src="https://attachments.academia-assets.com/100141673/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/98917850/_Frapp%C3%A9s_friends_and_fun_Affective_labor_and_the_cultural_industry_of_girlhood">“Frappés, friends, and fun”: Affective labor and the cultural industry of girlhood</a></div><div class="wp-workCard_item"><span>Journal of Consumer Culture</span><span>, 2018</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">In the cultural industries of girlhood, tween girls are almost always shown to be having fun. Thi...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">In the cultural industries of girlhood, tween girls are almost always shown to be having fun. This article focuses mainly on tween retailer Justice, its corporate communications materials, the images in its online retail spaces, and the slogans on the T-shirts that the company sells. I argue that fun is a commercial epistemology that reaffirms the boundaries between the separate market segments of youth and legitimates market incursions into girlhood. As a result, fun becomes a political action that functions as a means to depoliticize girlhood. This article builds upon Sara Ahmed’s work on the happy housewife as a fantasy figure that obscures the unequal divisions of labor in patriarchal capitalism in its assertion that the tween girl is a fantasy figure of the 21st century consumer culture whose fun is a form of commodified, depoliticized girl-power that reifies girls as productive economic subjects.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="2f89f2a05532be666fc3f54605f61f95" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{&quot;attachment_id&quot;:100141673,&quot;asset_id&quot;:98917850,&quot;asset_type&quot;:&quot;Work&quot;,&quot;button_location&quot;:&quot;profile&quot;}" href="https://www.academia.edu/attachments/100141673/download_file?st=MTczMjQ1NTY0Nyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="98917850"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="98917850"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 98917850; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=98917850]").text(description); $(".js-view-count[data-work-id=98917850]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 98917850; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='98917850']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 98917850, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "2f89f2a05532be666fc3f54605f61f95" } } $('.js-work-strip[data-work-id=98917850]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":98917850,"title":"“Frappés, friends, and fun”: Affective labor and the cultural industry of girlhood","translated_title":"","metadata":{"abstract":"In the cultural industries of girlhood, tween girls are almost always shown to be having fun. 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href="https://www.academia.edu/98917849/A_Roundtable_on_Kids_Media"><img alt="Research paper thumbnail of A Roundtable on Kids’ Media" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/98917849/A_Roundtable_on_Kids_Media">A Roundtable on Kids’ Media</a></div><div class="wp-workCard_item"><span>The Velvet Light Trap</span><span>, 2016</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">HENRY JENKINS: There are so many new developments in children’s media that interest me, but I som...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">HENRY JENKINS: There are so many new developments in children’s media that interest me, but I sometimes think we move too quickly to the new without really absorbing the long-term impact of more established media franchises. So, if I am honest about which children’s media property has surfaced most often in my work in recent years, it is Harry Potter (and, by extension, other related YA stories such as Hunger Games and The Fault in Our Stars). Convergence Culture described the ways that Harry Potter was encouraging children and youth not only to read (the big headline in news stories about the book) but also to write (through fan fiction).1 I discussed the ways that young people at earlier and earlier ages were getting involved in media fandom, sharing their stories with each other, and getting feedback through various beta-reading mechanisms. I also documented the ways that these practices were embattled, under threat from censorship (the most often protested book in school librari...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="98917849"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="98917849"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 98917849; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=98917849]").text(description); $(".js-view-count[data-work-id=98917849]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 98917849; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='98917849']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 98917849, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=98917849]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":98917849,"title":"A Roundtable on Kids’ Media","translated_title":"","metadata":{"abstract":"HENRY JENKINS: There are so many new developments in children’s media that interest me, but I sometimes think we move too quickly to the new without really absorbing the long-term impact of more established media franchises. 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Grounding Goosebumps within the North American post-network television landscape, this thesis argues that the show anticipates hypercommercialism, a term used to define “the way in which advertisers tend to colonize media spaces” (Asquith 2012). This thesis proposes that by detaching YTV and Goosebumps from the threatening connotations of hypercommercialism, scholars can better engage with the show’s reception. It further contends that Goosebumps is imbued with sensorial and perceptual operations which can help children achieve the “mastery of intertextuality” (Kinder 1999). Analyzing how the poetics of the children’s horror genre are articulated through the show’s form, this thesis argues that Goosebumps cultivates the child audience through sensorial and perceptual operations, preparing them to engag...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="a950cb38d0d66991f197256b141a7574" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{&quot;attachment_id&quot;:100141655,&quot;asset_id&quot;:98917848,&quot;asset_type&quot;:&quot;Work&quot;,&quot;button_location&quot;:&quot;profile&quot;}" href="https://www.academia.edu/attachments/100141655/download_file?st=MTczMjQ1NTY0Nyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="98917848"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="98917848"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 98917848; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=98917848]").text(description); $(".js-view-count[data-work-id=98917848]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 98917848; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='98917848']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 98917848, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "a950cb38d0d66991f197256b141a7574" } } $('.js-work-strip[data-work-id=98917848]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":98917848,"title":"Reading Against the Goo: Goosebumps, YTV, and Canadian Children’s Television","translated_title":"","metadata":{"abstract":"This thesis examines the oversight of Canadian children’s television through the Canadian-American co-venture Goosebumps (1995-1998) and the Canadian specialty children’s network YTV. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="98917847"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/98917847/My_Moshi_Monster_Is_Desolate_Digital_Games_and_Affect_in_Neoliberal_Capitalism"><img alt="Research paper thumbnail of My Moshi Monster Is “Desolate”: Digital Games and Affect in Neoliberal Capitalism" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/98917847/My_Moshi_Monster_Is_Desolate_Digital_Games_and_Affect_in_Neoliberal_Capitalism">My Moshi Monster Is “Desolate”: Digital Games and Affect in Neoliberal Capitalism</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Natalie Coulter uses the children’s online game, Moshi Monsters to explore the affective modaliti...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Natalie Coulter uses the children’s online game, Moshi Monsters to explore the affective modalities of children’s digital cultures within the context of neoliberal capitalism. The goal of the game, which mimics many of the mundane practices of capitalism, is to maintain one’s avatar (in the form of pet monster) level of happiness at a high rating. Coulter uses Sara Ahmed’s work to argue that the promise of happiness is political, in that it maintains and justifies social oppressions. Coulter concludes her piece by suggesting that Moshi Monsters is an example of Lauren Berlant’s cruel optimism, in that we attach ourselves to promises of future happiness through institutions that diminish us.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="98917847"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="98917847"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 98917847; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=98917847]").text(description); $(".js-view-count[data-work-id=98917847]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 98917847; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='98917847']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 98917847, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=98917847]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":98917847,"title":"My Moshi Monster Is “Desolate”: Digital Games and Affect in Neoliberal Capitalism","translated_title":"","metadata":{"abstract":"Natalie Coulter uses the children’s online game, Moshi Monsters to explore the affective modalities of children’s digital cultures within the context of neoliberal capitalism. 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href="https://www.academia.edu/98917845/_Missed_Opportunity_The_Oversight_of_Canadian_Children_s_Media"><img alt="Research paper thumbnail of “Missed Opportunity”: The Oversight of Canadian Children’s Media" class="work-thumbnail" src="https://attachments.academia-assets.com/100141675/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/98917845/_Missed_Opportunity_The_Oversight_of_Canadian_Children_s_Media">“Missed Opportunity”: The Oversight of Canadian Children’s Media</a></div><div class="wp-workCard_item"><span>Canadian Journal of Communication</span><span>, 2016</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="6e8fca145da979d720422f521cc54924" class="wp-workCard--action" rel="nofollow" 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