Think with Google Latinoamérica

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500; src: local('Google Sans Medium'), local('GoogleSans-Medium'), url("/_qs/static/dist/fonts/google-sans/google-sans-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 500; src: local('Google Sans Medium'), local('GoogleSans-Medium'), url("/_qs/static/dist/fonts/google-sans/google-sans-500-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 500; src: local('Google Sans Medium'), local('GoogleSans-Medium'), url("/_qs/static/dist/fonts/google-sans/google-sans-500-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* ROBOTO */ /* ITALIC */ /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* NORMAL */ /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* GOOGLE SANS TEXT */ /* NORMAL */ /* cyrillic */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-latin.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-latin-ext.woff2") 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<span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="insights-tendencias-de-consumo" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="insights-tendencias-de-consumo"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="insights-tendencias-de-consumo" data-section-id="insights" href="/intl/es-419/insights/tendencias-de-consumo/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Tendencias de consumo</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="estrategias-de-marketing"> <button data-item-id="estrategias-de-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--marketing-strategies"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Estrategias de marketing</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="estrategias-de-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--marketing-strategies"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Estrategias de marketing</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="estrategias-de-marketing"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="estrategias-de-marketing"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="estrategias-de-marketing-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="estrategias-de-marketing-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="estrategias-de-marketing-overview" data-section-id="" href="/intl/es-419/estrategias-de-marketing/" role="menuitem" aria-label="Introducción - Estrategias de marketing" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Introducción</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="estrategias-de-marketing-aplicaciones-y-dispositivos-moviles" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="estrategias-de-marketing-aplicaciones-y-dispositivos-moviles"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="estrategias-de-marketing-aplicaciones-y-dispositivos-moviles" data-section-id="estrategias-de-marketing" href="/intl/es-419/estrategias-de-marketing/aplicaciones-y-dispositivos-moviles/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Aplicaciones y dispositivos móviles</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="estrategias-de-marketing-datos-y-mediciones" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="estrategias-de-marketing-datos-y-mediciones"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="estrategias-de-marketing-datos-y-mediciones" data-section-id="estrategias-de-marketing" href="/intl/es-419/estrategias-de-marketing/datos-y-mediciones/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Datos y mediciones</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="estrategias-de-marketing-automatizacion" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="estrategias-de-marketing-automatizacion"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="estrategias-de-marketing-automatizacion" data-section-id="estrategias-de-marketing" href="/intl/es-419/estrategias-de-marketing/automatizacion/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Inteligencia artificial</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="colecciones-retail" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="colecciones-retail"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="colecciones-retail" data-section-id="estrategias-de-marketing" href="/intl/es-419/colecciones/retail/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Retail</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="estrategias-de-marketing-busqueda" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="estrategias-de-marketing-busqueda"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="estrategias-de-marketing-busqueda" data-section-id="estrategias-de-marketing" href="/intl/es-419/estrategias-de-marketing/busqueda/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Búsqueda</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="estrategias-de-marketing-video" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="estrategias-de-marketing-video"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="estrategias-de-marketing-video" data-section-id="estrategias-de-marketing" href="/intl/es-419/estrategias-de-marketing/video/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Video</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="futuro-del-marketing"> <button data-item-id="futuro-del-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--future-of-marketing"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Futuro del marketing</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="futuro-del-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--future-of-marketing"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Futuro del marketing</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="futuro-del-marketing"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="futuro-del-marketing"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-overview" data-section-id="" href="/intl/es-419/futuro-del-marketing/" role="menuitem" aria-label="Introducción - Futuro del marketing" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Introducción</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-creatividad" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-creatividad"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-creatividad" data-section-id="futuro-del-marketing" href="/intl/es-419/futuro-del-marketing/creatividad/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Creatividad</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-gestion-y-cultura-diversidad-e-inclusion" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-gestion-y-cultura-diversidad-e-inclusion"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-gestion-y-cultura-diversidad-e-inclusion" data-section-id="futuro-del-marketing" href="/intl/es-419/futuro-del-marketing/gestion-y-cultura/diversidad-e-inclusion/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Diversidad e Inclusión</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-gestion-y-cultura" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-gestion-y-cultura"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-gestion-y-cultura" data-section-id="futuro-del-marketing" href="/intl/es-419/futuro-del-marketing/gestion-y-cultura/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Gestión y cultura</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-privacidad-y-confianza" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-privacidad-y-confianza"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-privacidad-y-confianza" data-section-id="futuro-del-marketing" href="/intl/es-419/futuro-del-marketing/privacidad-y-confianza/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Privacidad y confianza</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-tecnologia-emergente" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-tecnologia-emergente"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-tecnologia-emergente" data-section-id="futuro-del-marketing" href="/intl/es-419/futuro-del-marketing/tecnologia-emergente/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Tecnología emergente</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-transformacion-digital" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-transformacion-digital"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-transformacion-digital" data-section-id="futuro-del-marketing" href="/intl/es-419/futuro-del-marketing/transformacion-digital/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Transformación digital</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="herramientas"> <button data-item-id="herramientas" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--tools"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Herramientas</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="herramientas" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--tools"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Herramientas</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="herramientas"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="herramientas"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="herramientas-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="herramientas-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="herramientas-overview" data-section-id="" href="/intl/es-419/herramientas/" role="menuitem" aria-label="Introducción - Herramientas" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Introducción</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="herramientas-google-trends" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="herramientas-google-trends"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="herramientas-google-trends" data-section-id="herramientas" href="https://trends.google.com/trends/?geo=MX" role="menuitem" > <span 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Crédito de la imagen: Jordan Corey de Halo Creative para Hubspot" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Perspectiva</div> <div class="twgn twgn-card__label twgn-card__label--date">enero, 2024</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">3 claves de medición para impulsar el crecimiento de tu negocio en 2024</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Global </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="1" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/es-419/estrategias-de-marketing/automatizacion/ia-productividad-ocio/" data-index="1" tabindex="0" aria-label="Card 2 of 6 - Latinoamérica - La IA está resignificando los conceptos de productividad y de ocio - Perspectiva - diciembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/1_PORTADA_JFxSp6H.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/1_PORTADA_JFxSp6H.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/jpeg" srcset="https://storage.googleapis.com/twg-content/images/1_PORTADA_JFxSp6H.2e16d0ba.fill-600x337.jpg 1x, https://storage.googleapis.com/twg-content/images/1_PORTADA_JFxSp6H.2e16d0ba.fill-767x431.jpg 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/1_PORTADA_JFxSp6H.2e16d0ba.fill-600x337.jpg" alt="Con fondo celeste, a la izquierda, una foto de una mujer con pelo negro y sonriente. Alrededor de ella, líneas en círculos con diferentes colores. Debajo, una computadora portátil y a la derecha, un cubo grande y uno pequeño, y un candado." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Perspectiva</div> <div class="twgn twgn-card__label twgn-card__label--date">diciembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">La IA está resignificando los conceptos de productividad y de ocio</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Latinoamérica </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="2" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/es-419/insights/tendencias-de-consumo/temas-agenda-2024/" data-index="2" tabindex="0" aria-label="Card 3 of 6 - Latinoamérica - 5 temas que no pueden faltar en tu agenda de marketing 2024 - Artículo - diciembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/PORTADA_2.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/PORTADA_2.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/jpeg" srcset="https://storage.googleapis.com/twg-content/images/PORTADA_2.2e16d0ba.fill-600x337.jpg 1x, https://storage.googleapis.com/twg-content/images/PORTADA_2.2e16d0ba.fill-767x431.jpg 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/PORTADA_2.2e16d0ba.fill-600x337.jpg" alt="La página de un calendario muestra el paso del 2023 al 2024. Alrededor, un gŕafico de barras, un megáfono, un carro de compras y una personas mirando su móvil." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Artículo</div> <div class="twgn twgn-card__label twgn-card__label--date">diciembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">5 temas que no pueden faltar en tu agenda de marketing 2024</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Latinoamérica </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="3" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/es-419/estrategias-de-marketing/video/full-funnel-entel-maybelline/" data-index="3" tabindex="0" aria-label="Card 4 of 6 - Latinoamérica - Descubre cómo Entel y Maybelline apostaron por una estrategia full funnel en YouTube - Artículo - diciembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/PORTADA_5rDATEP.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/PORTADA_5rDATEP.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/jpeg" srcset="https://storage.googleapis.com/twg-content/images/PORTADA_5rDATEP.2e16d0ba.fill-600x337.jpg 1x, https://storage.googleapis.com/twg-content/images/PORTADA_5rDATEP.2e16d0ba.fill-767x431.jpg 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/PORTADA_5rDATEP.2e16d0ba.fill-600x337.jpg" alt="Un embudo rojo sobre tres pantallas en blanco y negro: una con un logo de YouTube, otra con una bolsa de compras y un ticket, y otra con un gráfico de barras." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Artículo</div> <div class="twgn twgn-card__label twgn-card__label--date">diciembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Descubre cómo Entel y Maybelline apostaron por una estrategia full funnel en YouTube</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Latinoamérica </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="4" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/es-419/estrategias-de-marketing/busqueda/solo-travel-insights-busquedas/" data-index="4" tabindex="0" aria-label="Card 5 of 6 - Latinoamérica - “Solo travel”, la tendencia que marca el ritmo de las vacaciones - Artículo - diciembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/PORTADA_Vzx5knc.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/PORTADA_Vzx5knc.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/jpeg" srcset="https://storage.googleapis.com/twg-content/images/PORTADA_Vzx5knc.2e16d0ba.fill-600x337.jpg 1x, https://storage.googleapis.com/twg-content/images/PORTADA_Vzx5knc.2e16d0ba.fill-767x431.jpg 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/PORTADA_Vzx5knc.2e16d0ba.fill-600x337.jpg" alt="Una mujer de pelo largo y rastas, sostiene un par de maletas. En el centro, la barra del buscador. Arriba se ve un avión y a la derecha la pantalla de un teléfono móvil." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Artículo</div> <div class="twgn twgn-card__label twgn-card__label--date">diciembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">“Solo travel”, la tendencia que marca el ritmo de las vacaciones</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Latinoamérica </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="5" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/es-419/estrategias-de-marketing/automatizacion/sostenibilidad-impulsar-historias-con-inteligencia-artificial/" data-index="5" tabindex="0" aria-label="Card 6 of 6 - Global - Cómo impulsar las historias de sostenibilidad de las marcas, multiplicando su alcance con la IA - Artículo - noviembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG_US_2427_V3.origin.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_US_2427_V3.origin.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG_US_2427_V3.original.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG_US_2427_V3.original.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG_US_2427_V3.original.2e16d0ba.fill-600x337.png" alt="Una mujer de piel clara y peinado corto bob oscuro interactúa activamente con un video de una marca." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Artículo</div> <div class="twgn twgn-card__label twgn-card__label--date">noviembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Cómo impulsar las historias de sostenibilidad de las marcas, multiplicando su alcance con la IA</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" 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Vuelve a intentarlo m\u00e1s tarde.", "app-toast-opt-in": "Revisa tu casilla de correo electr\u00f3nico para confirmar tu suscripci\u00f3n a Think with Google.", "app-unsubscribe-confirmation": "Anulaste la suscripci\u00f3n.", "company-dropdown-error-body": "Se produjo un error con la solicitud. Vuelva a intentarlo m\u00e1s tarde.", "company-dropdown-error-headline": "No se puede completar la b\u00fasqueda", "company-dropdown-welcome-body": "La usamos para mejorar nuestras recomendaciones de contenido en funci\u00f3n de lo que les gusta leer a los especialistas en marketing de las empresas como la suya.", "company-dropdown-welcome-headline": "\u00bfPor qu\u00e9 pedimos esta informaci\u00f3n?", "company-field-default-placeholder": "Ingrese el nombre de la empresa", "company-notlisted-body": "El contenido se puede personalizar aunque su empresa no aparezca en la lista.", "company-notlisted-label": "No aparece en la lista", "company-notlisted-prompt-body-complete": "Aseg\u00farese de que su perfil est\u00e9 actualizado para seguir viendo contenido relevante.", "company-notlisted-prompt-body-incomplete": "Agregue su puesto de trabajo y jerarqu\u00eda para obtener contenido seleccionado.", "company-notlisted-prompt-body-needjf": "Agregue su puesto de trabajo para obtener contenido seleccionado.", "company-notlisted-prompt-body-needjl": "Agregue su jerarqu\u00eda para obtener contenido seleccionado.", "company-notlisted-prompt-headline-complete": "Estamos seleccionando contenido para usted", "company-notlisted-prompt-headline-incomplete": "Complete su perfil", "form-job-department-0-brand-sub": "P.\u00a0ej., marca, digital y crecimiento", "form-job-department-0-brand-title": "Marketing", "form-job-department-1-publisher-sub": "P. ej., SEO, SEM, planificaci\u00f3n y compras", "form-job-department-1-publisher-title": "Medios y mediciones", "form-job-department-2-researcher-sub": "P. ej., marca, medios y consumidor", "form-job-department-2-researcher-title": "Investigaci\u00f3n y estad\u00edsticas", "form-job-department-3-creative-sub": "P. ej., arte, redacci\u00f3n y producci\u00f3n", "form-job-department-3-creative-title": "Creativo", "form-job-department-4-strategist-sub": "P. ej., contabilidad, operaciones", "form-job-department-4-strategist-title": "Estrategia y an\u00e1lisis", "form-job-department-5-other-title": "Otro", "form-job-level-0-ic-sub": "", "form-job-level-0-ic-title": "Analista", "form-job-level-1-manager-sub": "", "form-job-level-1-manager-title": "Jefe", "form-job-level-2-executive-sub": "", "form-job-level-2-executive-title": "Gerente", "form-job-level-3-clevel-sub": "", "form-job-level-3-clevel-title": "Director", "modal-delete-body": "\u00bfConfirmas que deseas borrar tus datos de Think\u00a0with\u00a0Google?", "modal-delete-button": "S\u00ed, borrar mis datos", "modal-delete-keep-button": "No", "modal-delete-sub": "No se puede deshacer esta acci\u00f3n.", "modal-unsubscribe-button-keep": "Conservar suscripci\u00f3n", "modal-unsubscribe-button-keep-short": "Mantenerse", "modal-unsubscribe-button-unsubscribe": "Anular suscripci\u00f3n", "modal-unsubscribe-copy": "\u00bfConfirmas que deseas anular tu suscripci\u00f3n a Think\u00a0with\u00a0Google?"}}, "region": "es-419"}' data-latest='[{"content_type": "Art\u00edculo", "date": "noviembre, 2024", "geographic_label": "Latinoam\u00e9rica", "id": 38052, "image": "https://storage.googleapis.com/twg-content/images/TwG_US_2564_Thumbnail.2e16d0ba.fill-767x431.format-webp.webp", "thumbnail": {"alt": "Ilustraciones de una cinta de premio, un trofeo, una calificaci\u00f3n de 5 estrellas, una claqueta de cine y notas musicales enmarcan un video animado de creadores de YouTube y marcas que crean contenidos.", "default": "https://storage.googleapis.com/twg-content/images/TwG_US_2564_Thumbnail.2e16d0ba.fill-300x169.png", "default2x": "https://storage.googleapis.com/twg-content/images/TwG_US_2564_Thumbnail.2e16d0ba.fill-600x337.png", "default2x_mimetype": "image/png", "default2x_webp": "https://storage.googleapis.com/twg-content/images/TwG_US_2564_Thumbnail.2e16d0ba.fill-600x337.format-webp.webp", "default2x_webp_mimetype": "image/webp", "default3x": "https://storage.googleapis.com/twg-content/images/TwG_US_2564_Thumbnail.2e16d0ba.fill-767x431.png", 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