Think with Google: Marketing Research & Digital Trends

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{ font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* ROBOTO */ /* ITALIC */ /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* NORMAL */ /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* GOOGLE SANS TEXT */ /* NORMAL */ /* cyrillic */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-latin.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-latin-ext.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } </style> <link rel="stylesheet" href="/_qs/static/dist/fonts/noto-sans-kr/index.css" /> <link rel="stylesheet" href="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.css" /> <link href="/_qs/static/dist/css/main.a3c1cd5894dd401346b9.css" rel="stylesheet" /> <link href="/_qs/static/dist/css/homepage.835b3a8d3bec9f0ff076.css" rel="stylesheet" />  <script> function initializeGTM(e){ (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer', 'GTM-KNLPWX'); globalAnalyticsInit(e) } </script>  </head> <body 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data-item-id="consumer-insights-overview" data-section-id="" href="/intl/ko-kr/consumer-insights/" role="menuitem" aria-label="주요 관련 콘텐츠 - 소비자 인사이트" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">주요 관련 콘텐츠</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="marketing-strategies"> <button data-item-id="marketing-strategies" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--marketing-strategies"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">마케팅 전략</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="marketing-strategies" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--marketing-strategies"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">마케팅 전략</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="marketing-strategies"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="marketing-strategies"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="marketing-strategies-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="marketing-strategies-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="marketing-strategies-overview" data-section-id="" href="/intl/ko-kr/marketing-strategies/" role="menuitem" aria-label="주요 관련 콘텐츠 - 마케팅 전략" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">주요 관련 콘텐츠</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="marketing-strategies-automation" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="marketing-strategies-automation"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="marketing-strategies-automation" data-section-id="marketing-strategies" href="/intl/ko-kr/marketing-strategies/automation/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">인공지능(AI)</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="marketing-strategies-video" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="marketing-strategies-video"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="marketing-strategies-video" data-section-id="marketing-strategies" href="/intl/ko-kr/marketing-strategies/video/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">YouTube</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="marketing-strategies-app-and-mobile" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="marketing-strategies-app-and-mobile"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="marketing-strategies-app-and-mobile" data-section-id="marketing-strategies" href="/intl/ko-kr/marketing-strategies/app-and-mobile/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">앱 & 모바일</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="marketing-strategies-data-and-measurement" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="marketing-strategies-data-and-measurement"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="marketing-strategies-data-and-measurement" data-section-id="marketing-strategies" href="/intl/ko-kr/marketing-strategies/data-and-measurement/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">데이터 & 측정</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="marketing-strategies-search" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="marketing-strategies-search"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="marketing-strategies-search" data-section-id="marketing-strategies" href="/intl/ko-kr/marketing-strategies/search/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">검색</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="future-of-marketing"> <button data-item-id="future-of-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--future-of-marketing"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">마케팅과 미래</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="future-of-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--future-of-marketing"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">마케팅과 미래</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="future-of-marketing"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="future-of-marketing"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="future-of-marketing-overview" data-section-id="" href="/intl/ko-kr/future-of-marketing/" role="menuitem" aria-label="주요 관련 콘텐츠 - 마케팅과 미래" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">주요 관련 콘텐츠</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-creativity" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-creativity"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="future-of-marketing-creativity" data-section-id="future-of-marketing" href="/intl/ko-kr/future-of-marketing/creativity/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">크리에이티비티</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-digital-transformation" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-digital-transformation"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="future-of-marketing-digital-transformation" data-section-id="future-of-marketing" href="/intl/ko-kr/future-of-marketing/digital-transformation/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">디지털 전환</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-management-and-culture" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-management-and-culture"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="future-of-marketing-management-and-culture" data-section-id="future-of-marketing" href="/intl/ko-kr/future-of-marketing/management-and-culture/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">조직 관리 & 문화</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-privacy-and-trust" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-privacy-and-trust"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="future-of-marketing-privacy-and-trust" data-section-id="future-of-marketing" href="/intl/ko-kr/future-of-marketing/privacy-and-trust/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">개인정보 보호와 신뢰</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="tools"> <button data-item-id="tools" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--tools"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">마케터를 위한 도구</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="tools" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--tools"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">마케터를 위한 도구</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="tools"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="tools"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-overview" data-section-id="" href="/intl/ko-kr/tools/" role="menuitem" aria-label="주요 관련 콘텐츠 - 마케터를 위한 도구" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">주요 관련 콘텐츠</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-find-my-audience" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-find-my-audience"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-find-my-audience" data-section-id="tools" href="https://ads.google.com/intl/ko_kr/home/tools/insights-finder/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Insights Finder</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-google-trends" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-google-trends"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-google-trends" data-section-id="tools" href="https://trends.google.com/trends/?geo=KR" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Google Trends</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-market-finder" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-market-finder"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-market-finder" data-section-id="tools" href="https://marketfinder.thinkwithgoogle.com/intl/en/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Market Finder</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-rich-media-gallery" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-rich-media-gallery"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-rich-media-gallery" data-section-id="tools" href="https://www.richmediagallery.com/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Rich Media Gallery</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> </ul> </div> </div> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--search twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__search twgn-search twgn-noscrollbar twgn--is-scroll-parent"> <form action="//intl/ko-kr/search/" autocomplete="off" > <div class="twgn twgn-search__input-wrapper"> <div class="twgn twgn-search__animated-bg twgn-card__animation"></div> <input tabindex="0" type="text" autocomplete="off" name="query" enterkeyhint="search" aria-label="검색 - Insights. Ideas. Inspiration." class="twgn twgn-placeholder twgn-search__query" placeholder="Insights. Ideas. 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class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG-US-2416----AI-Pow.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-US-2416----AI-Pow.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG-US-2416----AI-Powered-Video---.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-US-2416----AI-Powered-Video---.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG-US-2416----AI-Powered-Video---.2e16d0ba.fill-600x337.png" alt="A person with short dark hair and light skin creates a YouTube video on their laptop using AI-powered tools." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">게시글</div> <div class="twgn twgn-card__label twgn-card__label--date">12월, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">AI를 활용해 빠르게 변하는 문화 트렌드에 대응하는 방법</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> 미국 </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="1" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/ko-kr/future-of-marketing/emerging-technology/ai-%EA%B8%B0%EC%88%A0%EC%9D%84-%ED%99%9C%EC%9A%A9%ED%95%9C-%EC%BD%98%ED%85%90%EC%B8%A0-%ED%8A%B8%EB%A0%8C%EB%93%9C/" data-index="1" tabindex="0" aria-label="Card 2 of 5 - 대한민국 - 2023년 하반기, 마케터들이 주목해야 할 AI 콘텐츠 트렌드 - 동영상 - 11월, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/AI_trends_thumb.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/AI_trends_thumb.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/AI_trends_thumb.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/AI_trends_thumb.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/AI_trends_thumb.2e16d0ba.fill-600x337.png" alt="AI trends_thumb" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">동영상</div> <div class="twgn twgn-card__label twgn-card__label--date">11월, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">2023년 하반기, 마케터들이 주목해야 할 AI 콘텐츠 트렌드</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> 대한민국 </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="2" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/app-and-mobile/admob-choosing-app-monetization-platform/" data-index="2" tabindex="0" aria-label="Card 3 of 5 - 아시아 태평양 - 지속 가능한 앱 비즈니스를 위한 광고 수익화 플랫폼 선택하기 - 게시글 - 11월, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6114_V3_TwG_.2e16d0ba.fill-600x337.format-webp_5Jdhsop.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6114_V3_TwG_.2e16d0ba.fill-767x431.format-webp_cmW6QIl.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6114_V3_TwG_NE_3162_1209x.2e16d0ba.fill-600x337_QCyGC8F.png 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6114_V3_TwG_NE_3162_1209x.2e16d0ba.fill-767x431_uER0Ugv.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG_APAC_6114_V3_TwG_NE_3162_1209x.2e16d0ba.fill-600x337_QCyGC8F.png" alt="A mobile app marketer with his hand on his chin analyzes data in AdMob, an ad monetization platform, that reflects the generated revenue and settings for selective in-app advertising to target the right customers to retain and enhance conversions." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">게시글</div> <div class="twgn twgn-card__label twgn-card__label--date">11월, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">지속 가능한 앱 비즈니스를 위한 광고 수익화 플랫폼 선택하기</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> 아시아 태평양 </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="3" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/%EB%A7%88%EC%BC%80%ED%84%B0%EA%B0%80-%EC%95%8C%EC%95%84%EC%95%BC-%ED%95%A0-youtube-%ED%8A%B8%EB%A0%8C%EB%93%9C-4%EA%B0%80%EC%A7%80/" data-index="3" tabindex="0" aria-label="Card 4 of 5 - 글로벌 - 더 큰 변화를 예고하는 4가지 동영상 문화 트렌드 - 게시글 - 11월, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/YouTube-Culture--Tren.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/YouTube-Culture--Tren.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/jpeg" srcset="https://storage.googleapis.com/twg-content/images/YouTube-Culture--Trends-Report-_-R.2e16d0ba.fill-600x337.jpg 1x, https://storage.googleapis.com/twg-content/images/YouTube-Culture--Trends-Report-_-R.2e16d0ba.fill-767x431.jpg 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/YouTube-Culture--Trends-Report-_-R.2e16d0ba.fill-600x337.jpg" alt="The text YouTube Culture & Trends Report 2023 appears in black bold lettering over a swirling pink and yellow background" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">게시글</div> <div class="twgn twgn-card__label twgn-card__label--date">11월, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">더 큰 변화를 예고하는 4가지 동영상 문화 트렌드</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> 글로벌 </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="4" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/ko-kr/consumer-insights/consumer-trends/insights-apac-traveler-behaviors/" data-index="4" tabindex="0" aria-label="Card 5 of 5 - 아시아 태평양 - 어디로, 어떻게 떠날까? 여행객의 흔들리는 마음을 확신으로 바꾸는 방법 - 게시글 - 11월, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/FI-Destination-unknow.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/FI-Destination-unknow.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/FI-Destination-unknown.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/FI-Destination-unknown.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/FI-Destination-unknown.2e16d0ba.fill-600x337.png" alt="A man carrying a hiking bag looks at a plane with icons of a map, city skyline, nature and a departure gate surrounding him, representing APAC traveler behaviors and trends, and the tourist decision making process." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">게시글</div> <div class="twgn twgn-card__label twgn-card__label--date">11월, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">어디로, 어떻게 떠날까? 여행객의 흔들리는 마음을 확신으로 바꾸는 방법</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" 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</div> </div> </div> </div> </div> <div class="twgn twgn-logo-bar__login"> </div> </div> </div> </header> <div class="twgn twgn-sub-header"> <nav class="twgn twgn-secondary-nav twgn--no-js twgn-secondary-nav--hidden" data-secondary-nav-styles="https://www.thinkwithgoogle.com/components/header-footer/prod/1-1/static/secondary-nav.css?version=jLltOg%3D%3D" > </nav> <div class="twgn twgn-notification-queue"> </div> </div> <span class="js-component js-ancestors" data-ancestor-id-parent="" data-ancestor-id-child="" data-ancestor-id-grand-child="" data-page-id="intl-ko-kr" data-component-priority-import></span> <main id="main-content"> <article> <div class="homepage-header__container"> <div class="homepage-header grid-parent"> <div class="homepage-header__wrapper grid-row"> <div class="homepage-header__content"> <h1 class="homepage-header__title">Insights. Ideas. Inspiration.</h1> <p class="homepage-header__subtitle">Think with Google과 함께 더욱 업그레이드된 마케팅을 펼쳐보세요.</p> </div> </div> </div> </div> <div class="page-content"> <section class="page-section grid-parent"> <a class="spotlight-article grid-row js-analytics-click" href="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/youtube-works-awards-winning-campaign-strategies/" aria-label="Feature of the week - 2024년 미국 YouTube Works Awards 수상작에서 찾은 성공적인 3가지 동영상 전략 - 매년 YouTube Works Awards는 크리에이터 생태계의 다양성, 시청자 커뮤니티의 역동성, 최신 문화 트렌드와의 연결성을 바탕으로 YouTube의 강력한 영향력을 효과적으로 활용한 브랜드들의 성공 스토리를 조명해 왔습니다. 오는 11월 27일 YouTube Works Awards Korea 수상작이 발표되기 전, 먼저 공개된 미국의 YouTube Works Awards 수상작들을 살펴보며 성공적인 동영상 마케팅을 위한 영감을 얻어보세요. - " data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/youtube-works-awards-winning-campaign-strategies/", "pagePosition": "Homepage Module", "moduleType": "Homepage - Spotlight Article Module", "cardType": "Spotlight" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/youtube-works-awards-winning-campaign-strategies/", "index_of_clicked_item": "1", "content_type": "Homepage", "click_text": "2024년 미국 YouTube Works Awards 수상작에서 찾은 성공적인 3가지 동영상 전략", "event_location": "Homepage - Spotlight Article Module" }' > <div class="article-content__text article-content__text--is-desktop-hidden" aria-hidden="true"> <p class="article-content__eyebrow">이번 주 소식</p> <div class="article-content__text-wrapper" > <h2 class="article-content__title"><span class="cjk-title-wrap-ko-kr">2024년 미국 YouTube Works Awards 수상작에서 찾은 성공적인 3가지 동영상 전략</span></h2> <p class="article-content__description">매년 YouTube Works Awards는 크리에이터 생태계의 다양성, 시청자 커뮤니티의 역동성, 최신 문화 트렌드와의 연결성을 바탕으로 YouTube의 강력한 영향력을 효과적으로 활용한 브랜드들의 성공 스토리를 조명해 왔습니다. 오는 11월 27일 YouTube Works Awards Korea 수상작이 발표되기 전, 먼저 공개된 미국의 YouTube Works Awards 수상작들을 살펴보며 성공적인 동영상 마케팅을 위한 영감을 얻어보세요.</p> </div> </div> <div class="spotlight__empty-column"></div> <div class="spotlight__media-anchor" aria-hidden="true"> <div class="video__container spotlight__media" > <video class="video_animation" muted loop autoplay playsinline preload="none" aria-label="TwG-2564-YTAwardsWinners_3copia_thumbnail2-V2" > <source src =" https://storage.googleapis.com/twg-content/media/TwG-2564-YTAwardsWinners_3copia_thumbnail2-V2_j9O89Ok.mp4 " type="video/mp4" > </video> </div> </div> <div class="article-content__text " aria-hidden="true"> <p class="article-content__eyebrow">이번 주 소식</p> <div class="article-content__text-wrapper" > <h2 class="article-content__title"><span class="cjk-title-wrap-ko-kr">2024년 미국 YouTube Works Awards 수상작에서 찾은 성공적인 3가지 동영상 전략</span></h2> <p class="article-content__description">매년 YouTube Works Awards는 크리에이터 생태계의 다양성, 시청자 커뮤니티의 역동성, 최신 문화 트렌드와의 연결성을 바탕으로 YouTube의 강력한 영향력을 효과적으로 활용한 브랜드들의 성공 스토리를 조명해 왔습니다. 오는 11월 27일 YouTube Works Awards Korea 수상작이 발표되기 전, 먼저 공개된 미국의 YouTube Works Awards 수상작들을 살펴보며 성공적인 동영상 마케팅을 위한 영감을 얻어보세요.</p> </div> </div> </a> </section> <section class="page-section grid-parent"> <div class="grid-row"> <h2 class="page-section__heading page-section__title--homepage"> <span class="cjk-title-wrap-ko-kr">소비자 인사이트</span> </h2> </div> <div class="card-group__container card-group__container--grid"> <div class="detail__push"></div> <ul class="card-group card-group--grid" role="list"> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/short-form-video-advertising-tips/" aria-label=" 게시글 - Shorts 동영상 2천여 개에서 찾은 사람들이 좋아하는 Shorts 광고의 기본 요소 " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="1" data-vars-url="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/short-form-video-advertising-tips/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/short-form-video-advertising-tips/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "1", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "Shorts 동영상 2천여 개에서 찾은 사람들이 좋아하는 Shorts 광고의 기본 요소", "click_url": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/short-form-video-advertising-tips/", "content_type": "Article", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "1" }' > <div class="card__header" aria-hidden="true" > <span class="card__header-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6196_-_Import_To_stand_out_in_the_Shorts_feed_-_Design.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6196_-_Impor.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6196_-_Impo.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6196_-_Import_To_stand_ou.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6196_-_Import_To_stand_o.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6196_-_Import_To_stand_out_in_the_Shorts_feed_-_Design.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> <h3 class="card__title"> <span class="cjk-title-wrap-ko-kr">Shorts 동영상 2천여 개에서 찾은 사람들이 좋아하는 Shorts 광고의 기본 요소</span> </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/neuroscience-youtube-video-content/" aria-label="Europe, Middle East & Africa - 게시글 - 뇌과학이 알려주는 시청자가 몰입하는 동영상의 효과 " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="2" data-vars-url="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/neuroscience-youtube-video-content/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/neuroscience-youtube-video-content/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "2", "cardType": "feature animation" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "뇌과학이 알려주는 시청자가 몰입하는 동영상의 효과", "click_url": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/neuroscience-youtube-video-content/", "content_type": "Article", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "2" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label geographic-label--longer-label"> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> 유럽, 중동, 아프리카 </span> <span class="card__header-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> </div> <div class="card__image-container" aria-hidden="true" > <div class="video__container card__image" > <video class="video_animation js-component js-lazy-load-image" role="presentation" aria-hidden="true" muted loop autoplay playsinline preload="none" disableRemotePlayback > <source data-src =" https://storage.googleapis.com/twg-content/media/TwG_79_Wagtail_hero.mp4 " type="video/mp4" > </video> </div> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> <h3 class="card__title"> <span class="cjk-title-wrap-ko-kr">뇌과학이 알려주는 시청자가 몰입하는 동영상의 효과</span> </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/gen-z-youtube-fandoms-and-video-marketing-trends/" aria-label="Global - 게시글 - 2024 YouTube 문화 트렌드 리포트: 팬덤이 주도하는 대중문화의 시대에 브랜드가 함께 성장하는 방법 " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="3" data-vars-url="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/gen-z-youtube-fandoms-and-video-marketing-trends/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/gen-z-youtube-fandoms-and-video-marketing-trends/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "3", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "2024 YouTube 문화 트렌드 리포트: 팬덤이 주도하는 대중문화의 시대에 브랜드가 함께 성장하는 방법", "click_url": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/gen-z-youtube-fandoms-and-video-marketing-trends/", "content_type": "Article", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "3" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> 글로벌 </span> <span class="card__header-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG_US_2542_-_YT_Culture_and_Trends_Report__1.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_US_2542_-_YT_Cult.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_US_2542_-_YT_Cul.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_US_2542_-_YT_Culture_and_Trend.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG_US_2542_-_YT_Culture_and_Tren.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG_US_2542_-_YT_Culture_and_Trends_Report__1.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> <h3 class="card__title"> <span class="cjk-title-wrap-ko-kr">2024 YouTube 문화 트렌드 리포트: 팬덤이 주도하는 대중문화의 시대에 브랜드가 함께 성장하는 방법</span> </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/sports-fandom-and-youtube/" aria-label="Global - 게시글 - YouTube에서의 팬덤 성장이 가져온 마케팅의 변화 " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="4" data-vars-url="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/sports-fandom-and-youtube/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/sports-fandom-and-youtube/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "4", "cardType": "feature animation" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "YouTube에서의 팬덤 성장이 가져온 마케팅의 변화", "click_url": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/sports-fandom-and-youtube/", "content_type": "Article", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "4" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> 글로벌 </span> <span class="card__header-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> </div> <div class="card__image-container" aria-hidden="true" > <div class="video__container card__image" > <video class="video_animation js-component js-lazy-load-image" role="presentation" aria-hidden="true" muted loop autoplay playsinline preload="none" disableRemotePlayback > <source data-src =" https://storage.googleapis.com/twg-content/media/TwG_US_2493_-_YT_Sports_Marketing_Fandom_Ad_Age_Syndication.mp4 " type="video/mp4" > </video> </div> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> <h3 class="card__title"> <span class="cjk-title-wrap-ko-kr">YouTube에서의 팬덤 성장이 가져온 마케팅의 변화</span> </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/ko-kr/consumer-insights/consumer-journey/build-confident-consumers-to-improve-metrics/" aria-label="Global - 게시글 - 확신에 찬 소비자는 브랜드에 어떤 이익을 가져올까? " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="5" data-vars-url="https://www.thinkwithgoogle.com/intl/ko-kr/consumer-insights/consumer-journey/build-confident-consumers-to-improve-metrics/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/ko-kr/consumer-insights/consumer-journey/build-confident-consumers-to-improve-metrics/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "5", "cardType": "feature animation" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "확신에 찬 소비자는 브랜드에 어떤 이익을 가져올까?", "click_url": "https://www.thinkwithgoogle.com/intl/ko-kr/consumer-insights/consumer-journey/build-confident-consumers-to-improve-metrics/", "content_type": "Article", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "5" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> 글로벌 </span> <span class="card__header-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> </div> <div class="card__image-container" aria-hidden="true" > <div class="video__container card__image" > <video class="video_animation js-component js-lazy-load-image" role="presentation" aria-hidden="true" muted loop autoplay playsinline preload="none" disableRemotePlayback > <source data-src =" https://storage.googleapis.com/twg-content/media/2512_GMI_GlobalConsumerJourneyResearch_Hero_Inline_1209px.mp4 " type="video/mp4" > </video> </div> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> <h3 class="card__title"> <span class="cjk-title-wrap-ko-kr">확신에 찬 소비자는 브랜드에 어떤 이익을 가져올까?</span> </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/ko-kr/consumer-insights/consumer-journey/profitable-growth-messy-middle-customer-journey/" aria-label="Australia & New Zealand - 게시글 - 쇼핑의 복잡한 중간 단계에서 수익성 있는 성장을 이끌어내는 방법 " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="6" data-vars-url="https://www.thinkwithgoogle.com/intl/ko-kr/consumer-insights/consumer-journey/profitable-growth-messy-middle-customer-journey/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/ko-kr/consumer-insights/consumer-journey/profitable-growth-messy-middle-customer-journey/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "6", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "쇼핑의 복잡한 중간 단계에서 수익성 있는 성장을 이끌어내는 방법", "click_url": "https://www.thinkwithgoogle.com/intl/ko-kr/consumer-insights/consumer-journey/profitable-growth-messy-middle-customer-journey/", "content_type": "Article", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "6" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label geographic-label--longer-label"> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> 오스트레일리아 및 뉴질랜드 </span> <span class="card__header-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG_AuNZ_18047_-_Messy_Middle_-_Thumbnail_3.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_AuNZ_18047_-_Mess.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_AuNZ_18047_-_Mes.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_AuNZ_18047_-_Messy_Middle_-_Th.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG_AuNZ_18047_-_Messy_Middle_-_T.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG_AuNZ_18047_-_Messy_Middle_-_Thumbnail_3.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> <h3 class="card__title"> <span class="cjk-title-wrap-ko-kr">쇼핑의 복잡한 중간 단계에서 수익성 있는 성장을 이끌어내는 방법</span> </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/how-viewers-influence-video-culture/" aria-label="United States - 게시글 - 새로운 동영상 시청 행태로 인해 YouTube에서 나타나고 있는 3가지 변화 " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="7" data-vars-url="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/how-viewers-influence-video-culture/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/how-viewers-influence-video-culture/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "7", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "새로운 동영상 시청 행태로 인해 YouTube에서 나타나고 있는 3가지 변화", "click_url": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/how-viewers-influence-video-culture/", "content_type": "Article", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "7" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> 미국 </span> <span class="card__header-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG_2504_V4.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_2504_V4.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_2504_V4.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_2504_V4.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG_2504_V4.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="2418" height="1360" data-src="https://storage.googleapis.com/twg-content/original_images/TwG_2504_V4.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type"><span class="cjk-title-wrap-ko-kr">게시글</span></span> <h3 class="card__title"> <span class="cjk-title-wrap-ko-kr">새로운 동영상 시청 행태로 인해 YouTube에서 나타나고 있는 3가지 변화</span> </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/ko-kr/future-of-marketing/creativity/youtube-meet-the-leaders-kevin-allocca-youtube/" aria-label="Global - 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Local Picks Module", "index_of_clicked_item": "8" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> 글로벌 </span> <span class="card__header-editorial-type"><span class="cjk-title-wrap-ko-kr">인터뷰</span></span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/Kevin-Allocca_Thumbnail.jpg" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/Kevin-Allocca_Thumbna.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/Kevin-Allocca_Thumbn.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/Kevin-Allocca_Thumbnail.2e16d0ba.fill-600x337.jpg 1x, https://storage.googleapis.com/twg-content/images/Kevin-Allocca_Thumbnail.2e16d0ba.fill-1200x674.jpg 2x" type="image/jpg" > <img width="1280" height="720" data-src="https://storage.googleapis.com/twg-content/original_images/Kevin-Allocca_Thumbnail.jpg" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type"><span class="cjk-title-wrap-ko-kr">인터뷰</span></span> <h3 class="card__title"> <span class="cjk-title-wrap-ko-kr">YouTube에서 나타나고 있는 최신 문화 트렌드: Meet the Leaders | ④ 케빈 알로카 YouTube 문화 & 트렌드 글로벌 디렉터</span> </h3> </div> </div> </a> </li> </ul> </div> </section> <section class="page-section grid-parent"> <div class="grid-row"> <h2 class="page-section__heading"> <span class="cjk-title-wrap-ko-kr">마케팅 전략 및 혁신</span> </h2> </div> <div class="card-group__container card-group__container--grid"> <div class="detail__push"></div> <ul class="card-group card-group--grid" role="list"> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/search/ai-%EA%B8%B0%EB%B0%98-%ED%92%80%ED%8D%BC%EB%84%90-%EA%B2%80%EC%83%89-%EC%A0%84%EB%9E%B5%EC%9C%BC%EB%A1%9C-%EA%B8%80%EB%A1%9C%EB%B2%8C-%EC%82%AC%EC%9D%B4%ED%8A%B8-%EC%9C%A0%EC%9E%85%EC%9D%84-%ED%96%A5%EC%83%81%EC%8B%9C%ED%82%A8-%ED%95%9C%EA%B5%AD%ED%83%80%EC%9D%B4%EC%96%B4/" aria-label="Global - 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사례 연구 - 옴니콤 미디어 그룹이 말하는 효과적인 크로스 미디어 광고를 위한 로드맵 " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="2" data-vars-url="https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/the-future-of-video-buying/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/the-future-of-video-buying/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Global Insights Module", "index": "2", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Case Study" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "옴니콤 미디어 그룹이 말하는 효과적인 크로스 미디어 광고를 위한 로드맵", "click_url": "https://www.thinkwithgoogle.com/intl/ko-kr/marketing-strategies/video/the-future-of-video-buying/", "content_type": "Case Study", "event_location": "Homepage - Global Insights Module", "index_of_clicked_item": "2" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> 글로벌 </span> <span class="card__header-editorial-type"><span class="cjk-title-wrap-ko-kr">사례 연구</span></span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG-US-2543---Project-Luna-_-Design_v2_2.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-US-2543---Project.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-US-2543---Projec.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-US-2543---Project-Luna-_-Desig.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-US-2543---Project-Luna-_-Desi.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG-US-2543---Project-Luna-_-Design_v2_2.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type"><span class="cjk-title-wrap-ko-kr">사례 연구</span></span> <h3 class="card__title"> <span class="cjk-title-wrap-ko-kr">옴니콤 미디어 그룹이 말하는 효과적인 크로스 미디어 광고를 위한 로드맵</span> </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/ko-kr/future-of-marketing/management-and-culture/ai-marketing-automation-augmentation-and-analysis/" aria-label=" 게시글 - 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class="card__insights-icon" role="presentation" > <use href="#collection"></use> </svg> <span> 17 컬렉션 </span> </div> </a> </li> </ul> <ul class="card-overflow-group__item card--aggregations" role="list"> <li class="card__inner" role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/ko-kr/future-of-marketing/digital-transformation/google-marketing-live-kr/" class="card__link js-analytics-click" target="_blank" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/ko-kr/future-of-marketing/digital-transformation/google-marketing-live-kr/", "pagePosition": "Homepage Module", "moduleType": "Homepage - In-Depth Reading Module", "index": "7", "cardType": "Collection" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://www.thinkwithgoogle.com/intl/ko-kr/future-of-marketing/digital-transformation/google-marketing-live-kr/", "content_type": 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class="card-group card-group--grid card-overflow-group card-group--tools" aria-label="마케터를 위한 도구"> <li class=" card-overflow-group_item card_link card--tools js-component js-click-child " > <div class="card__text"> <h3 class="card__title" aria-hidden="true" > Insights Finder </h3> <p class="card__description" aria-hidden="true" > Insights Finder를 사용해 잠재고객의 관심분야와 검색 동향을 확인하여 잠재고객에게 도달하는 새로운 방법을 발견해 보세요. </p> <a href="https://ads.google.com/intl/ko_kr/home/tools/insights-finder/" class="js-analytics-click card__link" target="_blank" rel="noopener" aria-label="Insights Finder - Insights Finder를 사용해 잠재고객의 관심분야와 검색 동향을 확인하여 잠재고객에게 도달하는 새로운 방법을 발견해 보세요. - 열기" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "label": "https://ads.google.com/intl/ko_kr/home/tools/insights-finder/", "pagePosition": "Homepage Module", "index": "1", "clickType": "Card Click", "moduleType": "Homepage - Tools Module" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://ads.google.com/intl/ko_kr/home/tools/insights-finder/", "content_type": "Homepage", "click_text": "Insights Finder", "event_location": "Homepage - Tools Module", "index_of_clicked_item": "1" }' > <div class="card__footer js-prevent-click" aria-hidden="true" > 열기 <svg class="external-link-icon" role="presentation" aria-hidden="true" > <use href="#external-link"></use> </svg> </div> </a> </div> <picture class="picture-image js-component js-lazy-load-image card__media" aria-hidden="true"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-600x337.format-webp.webp 1x, 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(max-width: 1440px)"> <img width="596" height="336" data-src ="https://storage.googleapis.com/twg-content/original_images/FindMyAudience.png" alt=""> </picture> </li> <li class=" card-overflow-group_item card_link card--tools js-component js-click-child " > <div class="card__text"> <h3 class="card__title" aria-hidden="true" > Google Trends </h3> <p class="card__description" aria-hidden="true" > 소비자의 검색 트렌드를 실시간으로 파악하고 경쟁력 있는 키워드를 추출할 수 있는 유용한 도구입니다. </p> <a href="https://trends.google.com/trends/?geo=KR" class="js-analytics-click card__link" target="_blank" rel="noopener" aria-label="Google Trends - 소비자의 검색 트렌드를 실시간으로 파악하고 경쟁력 있는 키워드를 추출할 수 있는 유용한 도구입니다. - 열기" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "label": "https://trends.google.com/trends/?geo=KR", "pagePosition": "Homepage Module", "index": "2", "clickType": "Card Click", "moduleType": "Homepage - Tools Module" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://trends.google.com/trends/?geo=KR", "content_type": "Homepage", "click_text": "Google Trends", "event_location": "Homepage - Tools Module", "index_of_clicked_item": "2" }' > <div class="card__footer js-prevent-click" aria-hidden="true" > 열기 <svg class="external-link-icon" role="presentation" aria-hidden="true" > <use href="#external-link"></use> </svg> </div> </a> </div> <picture class="picture-image js-component js-lazy-load-image card__media" aria-hidden="true"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-300x169.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.format-webp.webp 2x" media="(min-width: 1441px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(min-width: 361px) and (max-width: 599px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 768px) and (max-width: 1023px)" type="image/webp"> <source 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media="(min-width: 1441px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-228x220.png 2x" media="(min-width: 361px) and (max-width: 599px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 768px) and (max-width: 1023px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 1024px) and (max-width: 1440px)"> <img width="596" height="336" data-src ="https://storage.googleapis.com/twg-content/original_images/GoogleTrends.png" alt=""> </picture> </li> <li class=" card-overflow-group_item card_link card--tools js-component js-click-child " > <div class="card__text"> <h3 class="card__title" aria-hidden="true" > Market Finder </h3> <p class="card__description" aria-hidden="true" > 중소 규모 비즈니스가 글로벌 시장을 파악하고 마케팅 계획을 실행에 옮기는 데 필요한 데이터 및 고객 통계를 제공합니다. </p> <a href="https://marketfinder.thinkwithgoogle.com/intl/en/" class="js-analytics-click card__link" target="_blank" rel="noopener" aria-label="Market Finder - 중소 규모 비즈니스가 글로벌 시장을 파악하고 마케팅 계획을 실행에 옮기는 데 필요한 데이터 및 고객 통계를 제공합니다. - 열기" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "label": "https://marketfinder.thinkwithgoogle.com/intl/en/", "pagePosition": "Homepage Module", "index": "3", "clickType": "Card Click", "moduleType": "Homepage - Tools Module" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://marketfinder.thinkwithgoogle.com/intl/en/", "content_type": "Homepage", "click_text": "Market Finder", "event_location": "Homepage - Tools Module", "index_of_clicked_item": "3" }' > <div class="card__footer js-prevent-click" aria-hidden="true" > 열기 <svg class="external-link-icon" role="presentation" aria-hidden="true" > <use href="#external-link"></use> </svg> </div> </a> </div> <picture class="picture-image js-component js-lazy-load-image card__media" aria-hidden="true"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-300x169.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.format-webp.webp 2x" media="(min-width: 1441px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(min-width: 361px) and (max-width: 599px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 768px) and (max-width: 1023px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 1024px) and (max-width: 1440px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-228x220.png 2x" media="(max-width: 360px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 600px) and (max-width: 767px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-300x169.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.png 2x" media="(min-width: 1441px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-228x220.png 2x" media="(min-width: 361px) and (max-width: 599px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 768px) and (max-width: 1023px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 1024px) and (max-width: 1440px)"> <img width="596" height="336" data-src ="https://storage.googleapis.com/twg-content/original_images/MarketFinder.png" alt=""> </picture> </li> <li class=" card-overflow-group_item card_link card--tools js-component js-click-child " > <div class="card__text"> <h3 class="card__title" aria-hidden="true" > Rich Media Gallery </h3> <p class="card__description" aria-hidden="true" > 혁신을 주도하는 광고주와 에이전시가 제작한 창의적인 크리에이티브를 통해 새로운 캠페인 아이디어를 얻어보세요. </p> <a href="https://www.richmediagallery.com/" class="js-analytics-click card__link" target="_blank" rel="noopener" aria-label="Rich Media Gallery - 혁신을 주도하는 광고주와 에이전시가 제작한 창의적인 크리에이티브를 통해 새로운 캠페인 아이디어를 얻어보세요. - 열기" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "label": "https://www.richmediagallery.com/", "pagePosition": "Homepage Module", "index": "4", "clickType": "Card Click", "moduleType": "Homepage - Tools Module" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://www.richmediagallery.com/", "content_type": "Homepage", "click_text": "Rich Media Gallery", "event_location": "Homepage - Tools Module", "index_of_clicked_item": "4" }' > <div class="card__footer js-prevent-click" aria-hidden="true" > 열기 <svg class="external-link-icon" role="presentation" aria-hidden="true" > <use href="#external-link"></use> </svg> </div> </a> </div> <picture class="picture-image js-component js-lazy-load-image card__media" aria-hidden="true"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-300x169.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-600x337.format-webp.webp 2x" media="(min-width: 1441px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(min-width: 361px) and (max-width: 599px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 768px) and (max-width: 1023px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-600x337.format-webp.webp 1x, 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</ul> </div> </section> </div> </article> </main> <div role="dialog" aria-modal="true" class="modal js-component js-modal modal--hidden modal--market-selector" data-name="market-selector" data-modifier="market-selector" aria-labelledby="market-selector-title" data-component-priority-import > <div class="modal__mask"> <div class="modal__content-container"> <span tabindex="0" class="modal__focus-handle"></span> <div class="modal__content"> <div class="js-component js-market-selector market-selector-modal" data-locales="[{"name": "zh-tw", "code": "zh-hant", "language": "Traditional Chinese", "title": "\u53f0\u7063", "label": "\u53f0\u7063", "path": "/intl/zh-tw/", "id": 15}, {"name": "de-de", "code": "de-de", "language": "German", "title": "Deutschland", "label": "Deutschland", "path": "/intl/de-de/", "id": 17}, {"name": "en-apac", "code": "en-apac", "language": "English", "title": "Asia, Australia & New Zealand", "label": "Asia, Australia & New Zealand", "path": "/intl/en-apac/", "id": 4}, {"name": "en-emea", "code": "en-emea", "language": "English", "title": "Europe, Middle East & Africa", "label": "EMEA", "path": "/intl/en-emea/", "id": 8}, {"name": "en-us", "code": "en", "language": "English", "title": "United States & Canada", "label": "United States & Canada", "path": "/", "id": 1}, {"name": "es-es", "code": "es-es", "language": "Spanish", "title": "Espa\u00f1a", "label": "Espa\u00f1a", "path": "/intl/es-es/", "id": 11}, {"name": "es-419", "code": "es-419", "language": "Spanish", "title": "Latinoam\u00e9rica", "label": "Latinoam\u00e9rica", "path": "/intl/es-419/", "id": 10}, {"name": "fr-fr", "code": "fr-fr", "language": "French", "title": "France", "label": "France", "path": "/intl/fr-fr/", "id": 18}, {"name": "it-it", "code": "it-it", "language": "Italian", "title": "Italia", "label": "Italia", "path": "/intl/it-it/", "id": 21}, {"name": "ja-jp", "code": "ja-jp", "language": "Japanese", "title": "\u65e5\u672c", "label": "\u65e5\u672c", "path": "/intl/ja-jp/", "id": 14}, {"name": "ko-kr", "code": "ko-kr", "language": "Korean", "title": "\ub300\ud55c\ubbfc\uad6d", "label": "\ub300\ud55c\ubbfc\uad6d", "path": "/intl/ko-kr/", "id": 13}, {"name": "pt-br", "code": "pt-br", "language": "Brazilian Portuguese", "title": "Brasil", "label": "Brasil", "path": "/intl/pt-br/", "id": 12}, {"name": "th-th", "code": "th-th", "language": "Thai", "title": "\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22", "label": "\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22", "path": "/intl/th-th/", "id": 16}, {"name": "tr-tr", "code": "tr-tr", "language": "Turkish", "title": "T\u00fcrkiye", "label": "T\u00fcrkiye", "path": "/intl/tr-tr/", "id": 20}]" data-component-priority-import> <div class="market-selector-modal__wrapper"> <button class="js-component js-modal-close market-selector-modal__close-button js-analytics-click" data-name="market-selector" data-analytics='{ "event": "trackEvent", "category": "Market Selector", "action": "Intl Market Select Dismissed", "label": "Top Right Exit", "pagePosition": "Modal" }'> <span class="visually-hidden">닫기</span> <svg class="market-selector-modal__close-icon" role="presentation" > <use href="/_qs/static/dist/icons/svg-sprites.svg#btn-close-x"></use> </svg> </button> <div class="market-selector-modal__content"> <h2 class="market-selector-modal__title" id="market-selector-title"> <span class="cjk-title-wrap-ko-kr">이 웹사이트는 한국 사이트입니다.</span> </h2> <p class="market-selector-modal__description"><span class="cjk-title-wrap-ko-kr">현재 거주 국가에 따라 아래에서 웹사이트 버전을 변경할 수 있습니다:</span></p> <div class="locale-select-container js-component js-locale-select market-selector__select-container"> <div class="locale-select-wrapper market-selector__select-wrapper"> <select class="locale-select js-locale-select-element" aria-label="위치 선택" data-analytics-position="Modal" id="locale-select" data-market-selector-sync="true" > <option value=""></option> <option value="zh-tw" data-path="/intl/zh-tw/" data-locale="zh-tw">台灣 </option> <option value="de-de" data-path="/intl/de-de/" data-locale="de-de">Deutschland </option> <option value="en-apac" data-path="/intl/en-apac/" data-locale="en-apac">Asia, Australia & New Zealand </option> <option value="en-emea" data-path="/intl/en-emea/" data-locale="en-emea">Europe, Middle East & Africa </option> <option value="en-us" data-path="/" data-locale="en-us">United States & Canada </option> <option value="es-es" data-path="/intl/es-es/" data-locale="es-es">España </option> <option value="es-419" data-path="/intl/es-419/" data-locale="es-419">Latinoamérica </option> <option value="fr-fr" data-path="/intl/fr-fr/" data-locale="fr-fr">France </option> <option value="it-it" data-path="/intl/it-it/" data-locale="it-it">Italia </option> <option value="ja-jp" data-path="/intl/ja-jp/" data-locale="ja-jp">日本 </option> <option value="ko-kr" data-path="/intl/ko-kr/" data-locale="ko-kr">대한민국 </option> <option value="pt-br" data-path="/intl/pt-br/" data-locale="pt-br">Brasil </option> <option value="th-th" data-path="/intl/th-th/" data-locale="th-th">ประเทศไทย </option> <option value="tr-tr" data-path="/intl/tr-tr/" data-locale="tr-tr">Türkiye </option> </select> <svg class="locale-select-icon market-selector__locale-select-icon" role="presentation" aria-hidden="true" > <use href="/_qs/static/dist/icons/svg-sprites.svg#caret"></use> </svg> </div> <div> <button class="locale-select-go-button js-locale-select-go-button"> 변경하기 </button> </div> </div> <div class="market-selector-footer"> <button class="market-selector-footer__button js-analytics-click" data-analytics='{ "event": "trackEvent", "category": "Market Selector", "action": "Intl Market Select Dismissed", "label": "No Thanks", "pagePosition": "Modal" }'> 변경 안 함 </button> </div> </div> </div> </div> </div> <div class="modal__bottom-spacer"></div> </div> </div> </div> <footer class="twgn twgn-footer twgn--no-js"> <div class="twgn twgn-footer__wrap"> <div class="twgn 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twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="marketing-strategies-app-and-mobile" href="/intl/ko-kr/marketing-strategies/app-and-mobile/" > 앱 & 모바일 </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="marketing-strategies-data-and-measurement" href="/intl/ko-kr/marketing-strategies/data-and-measurement/" > 데이터 & 측정 </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="marketing-strategies-search" href="/intl/ko-kr/marketing-strategies/search/" > 검색 </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-footer-nav__menu-level-1__item" data-item-id="future-of-marketing"> <button data-item-id="future-of-marketing" class="twgn twgn-footer-nav__menu-level-1__item__label"> <span class="twgn menu-level-1__item-content__title">마케팅과 미래</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h2 data-item-id="future-of-marketing" class="twgn twgn-footer-nav__menu-level-1__item__label--heading"> 마케팅과 미래 </h2> <div class="twgn twgn-footer-nav__menu-level-2" data-item-id="future-of-marketing"> <ul class="twgn twgn-footer-nav__menu-level-2__menu" data-item-id="future-of-marketing"> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="future-of-marketing-overview" href="/intl/ko-kr/future-of-marketing/" aria-label="주요 관련 콘텐츠, 마케팅과 미래" > 주요 관련 콘텐츠 </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="future-of-marketing-creativity" href="/intl/ko-kr/future-of-marketing/creativity/" > 크리에이티비티 </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="future-of-marketing-digital-transformation" href="/intl/ko-kr/future-of-marketing/digital-transformation/" > 디지털 전환 </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="future-of-marketing-management-and-culture" href="/intl/ko-kr/future-of-marketing/management-and-culture/" > 조직 관리 & 문화 </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="future-of-marketing-privacy-and-trust" href="/intl/ko-kr/future-of-marketing/privacy-and-trust/" > 개인정보 보호와 신뢰 </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-footer-nav__menu-level-1__item" data-item-id="tools"> <button data-item-id="tools" class="twgn twgn-footer-nav__menu-level-1__item__label"> <span class="twgn menu-level-1__item-content__title">마케터를 위한 도구</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon 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