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class="text-base font-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="font-bold text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="font-bold text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="font-bold text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="font-bold text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="font-bold text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fthe-definitive-guide-to-dropshipping-with-aliexpress&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fthe-definitive-guide-to-dropshipping-with-aliexpress&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div 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rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress"/><meta itemProp="dateModified" content="2024-09-27T16:20:01.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">速卖通是什么？如何使用速卖通代发货？</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">在速卖通做跨境电商代发货很简单，不用担心库存和运输的问题。阅读本文，了解速卖通代发货的含义及其运作方式，以及适合做速卖通代发货的产品。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">最后更新： <time>2024年9月27日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/aliexpress_20dropshipping.png?v=1727209386&originalWidth=1848&originalHeight=782" alt="一只快递纸盒" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/aliexpress_20dropshipping.png?v=1727209386&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/aliexpress_20dropshipping.png?v=1727209386&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/aliexpress_20dropshipping.png?v=1727209386&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/aliexpress_20dropshipping.png?v=1727209386&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/aliexpress_20dropshipping.png?v=1727209386&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/aliexpress_20dropshipping.png?v=1727209386&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/aliexpress_20dropshipping.png?v=1727209386&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/aliexpress_20dropshipping.png?v=1727209386&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/aliexpress_20dropshipping.png?v=1727209386&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">速卖通（AliExpress) 是什么?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">速卖通是否支持代发货？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">使用速卖通代发货需要多少成本？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">使用速卖通代发货的优势是什么？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">4个步骤创建使用速卖通代发货的Shopify商店</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">如何使用速卖通代发货？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">适合速卖通代发货的产品有哪些？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#8">拓展速卖通代发货业务</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#9">即刻开启你的速卖通代发货业务</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#10">速卖通代发货——常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fthe-definitive-guide-to-dropshipping-with-aliexpress&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center items-center w-6 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[&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>速卖通是阿里巴巴集团旗下致力于出口业务的跨境电商平台。使用速卖通<a href="/zh/blog/what-is-dropshipping" target="_blank">代发货</a>是开启跨境电商业务的便捷方式。代发货卖家只需专注于搭建在线商店和选品，无需操心库存管理或产品运输的工作。</p> <p>尽管做代发货能轻松地进入电商领域，但是，选择产品以及寻找可靠的供应商却一点也不轻松。使用速卖通来做代发货可以借助<a href="https://apps.shopify.com/dsers?locale=zh-CN" target="_blank">DSers</a>来简化代发货的订单处理流程，这也正是很多创业者选择速卖通代发货的原因。</p> <p>本文深入探讨了速卖通代发货这一主流的<a href="/zh/blog/dropshipping-guide" target="_blank">跨境电商代发货</a>模式，阐明了用速卖通代发货的优势和使用速卖通做代发货的方法，同时也列举出了速卖通上适合做代发货的产品。这篇教程也非常适合使用Shopify等建站工具做独立站的跨境电商卖家。</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">速卖通（AliExpress) 是什么?</h2> <p><a href="https://www.aliexpress.com/" target="_blank" rel="nofollow noopener noreferrer">速卖通</a>（英文链接）是一个大型商城，销售的商品数量超过一亿，主要交易市场为俄罗斯、美国、西班牙、巴西和法国等。这个商城成立于2010年，隶属于世界上最大的电商公司之一——总部位于中国的阿里巴巴（Alibaba）。</p> <div style="text-align: center;"> <figure> <img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image8_0254d4be-66fa-42fb-92b9-223b57cfb2b9.jpg?v=1727453232" alt="速卖通页面显示一辆车在海边，旁边有汽车配件" style="float: none;"> <figcaption> <p>速卖通网站首页</p> </figcaption> </figure> </div> <p>速卖通上有很多<a href="/zh/blog/trending-products" target="_blank">热门产品</a>，包括女士服装、珠宝、电子产品和家居产品等，而且采购价格较低。如果你想<a href="/zh/blog/start-online-store" target="_blank">在网上卖东西</a>的话，这是一个寻找货源的好地方。</p> <p>与亚马逊（Amazon）和易贝(eBay）等<a href="/zh/blog/online-selling-sites" target="_blank">商城</a>不同，速卖通的基础设施非常适合处理代发货订单。</p> <h2 id="2">速卖通是否支持代发货？</h2> <p>支持。在速卖通上，你可以轻松地找到要在商店里售卖的产品，而且不必担心库存或运输的问题。做代发货时，你可以免费使用<a href="https://apps.shopify.com/dsers?locale=zh-CN&search_id=f6f3302b-5363-486a-becc-fff45222f3c3&surface_detail=DSers&surface_inter_position=1&surface_intra_position=1&surface_type=search" target="_blank">DSers</a>或其它<a href="/zh/blog/product-sourcing-apps" target="_blank">代发货（一件代发）应用</a>在速卖通上找产品，只需简单地点击几下，就能把产品添加到商店里。</p> <p>以下是操作步骤：</p> <ol> <li>浏览产品：在速卖通上浏览想要销售的产品</li> <li>添加产品：把你想售卖的产品从速卖通添加到你的商店里</li> <li>设定价格：在采购价的基础上加价</li> <li>导入产品：将产品导入Shopify商店并编辑产品详情</li> <li>收到订单：收到订单后，代发货应用就会通知速卖通卖家</li> <li>产品发货：速卖通卖家直接给你的客户发货</li> </ol> <h2 id="3">使用速卖通代发货需要多少成本？</h2> <p>使用速卖通代发货是免费的。像Doba和Worldwide Brands这些与速卖通是竞争关系的平台，要想接触到他们的供应商，需要每个月支付一定的费用。如果没有代发货的启动资金，可以免费用速卖通来找产品。</p> <h2 id="4">使用速卖通代发货的优势是什么？</h2> <p>虽然速卖通将自己定位为一家在线零售商，但大多数速卖通卖家明白，他们的大部分客户都是经销商，对代发货更感兴趣。</p> <p>很多速卖通卖家有现成的产品照片，还提供了基本的产品描述，你都可以直接运用到自己的商店里。然而，你还需要花时间对图片和产品描述做进一步润色，这些工作通常都会带来回报。</p> <p>使用速卖通做代发货很简单，基本上就是在收到产品订单后，从网站上采购产品，然后填写客户的地址。</p> <p>💡阅读<a href="/zh/blog/dropshipping-guide" target="_blank">代发货终极指南</a>，探索更多内容。</p> <h3>如果人们可以在速卖通上买到同样的产品，为什么还要在你的店里买？</h3> <p>若选择使用速卖通来做代发货，你的竞争优势不是价格或独家产品，而应该是比你的竞争对手更快地触达并服务客户。换句话说，成功的代发货关键在于营销、运营和客户支持。</p> <p>好的营销本身就是一大竞争优势。营销就是帮助客户寻找、评估并购买你的产品，也体现为打造品牌所需的各种活动，例如，输出有用且有趣的内容。</p> <p><a href="/zh/blog/customer-service" target="_blank">客户支持</a>是差异化竞争的一个关键因素，特别是在竞争对手服务平平无奇，甚至购物体验糟糕的情况下，出色的客户支持能让你在市场竞争中脱颖而出。你可以及时回答客户的问题，以及把解决客户在购物时遇到的问题放在首位，把服务维持在一个很高的水平线上。</p> <h3>在亚马逊做销售能使用速卖通代发货吗？</h3> <p>你可以把亚马逊和速卖通都连接到Shopify商店，然后使用速卖通把产品代发给亚马逊买家客户。以下是操作步骤：</p> <ol> <li>使用Shopify等独立站<a href="/zh/blog/best-ecommerce-platforms" target="_blank">电商平台</a>创建在线商店。</li> <li>在商店里安装<a href="https://apps.shopify.com/dsers?locale=zh-CN&search_id=f6f3302b-5363-486a-becc-fff45222f3c3&surface_detail=DSers&surface_inter_position=1&surface_intra_position=1&surface_type=search" target="_blank">DSers应用</a>，然后使用DSers在速卖通上寻找货源。</li> <li>使用DSers把速卖通的产品导入Shopify商店。</li> <li>在Shopify商店添加<a href="https://apps.shopify.com/search?q=amazon&locale=zh-CN" target="_blank">亚马逊集成应用</a>。</li> <li>使用上述集成应用从Shopify后台创建和管理亚马逊的产品。</li> </ol> <p>DSers设置好后，你可以将Shopify商店里现有的产品创建为亚马逊的产品页面，或者，如果你已经在亚马逊上销售产品，你也可以直接在Shopify后台设置亚马逊的产品报价。此外，Shopify还会自动更新亚马逊产品页面上的库存，使其与Shopify的库存保持一致。</p> <p>💡更多阅读：<a href="/zh/blog/amazon-dropshipping" target="_blank">实用指南：亚马逊代发货如何运作？</a></p> <h2 id="5">4个步骤创建使用速卖通代发货的Shopify商店</h2> <ol> <li><a href="#11">选择合适的速卖通代发货产品</a></li> <li><a href="#12">选择可靠的供应商</a></li> <li><a href="#13">搭建Shopify代发货商店</a></li> <li><a href="#14">往Shopify商店里添加速卖通的产品</a></li> </ol> <p>你可以按照以下4个步骤和相关注意事项打造Shopify的代发货商店：</p> <h3 id="11">1. 选择合适的速卖通代发货产品</h3> <p>创建商店的第一步是选择<a href="/zh/blog/niche-markets" target="_blank">细分市场（利基市场）</a>，或者说是选择要销售的代发货产品。</p> <p>如果无从入手，可以查阅速卖通的产品目录，看自己对哪个品类最感兴趣，或者对销售哪个品类最有信心。</p> <div style="text-align: center;"> <figure> <img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image4_1f2b14fb-79e7-4053-91ef-6090894fe782.jpg?v=1727453232" alt="速卖通页面上显示着丰富的产品目录" style="float: none;" loading="lazy"> <figcaption> <p>速卖通的产品类目很丰富。</p> </figcaption> </figure> </div> <p>确定好细分市场后，就可以开始选择要销售的产品了。速卖通上有很多产品和供应商，做起选择来比较困难。</p> <p>你可以参考以下五个标准来选择速卖通上的代发货产品：</p> <h4>拒绝品牌产品、假货或仿冒品</h4> <p>为了避免无意间销售到假货和仿冒品，不要选择带有品牌元素的产品。你不是授权的经销商（除非你与某个品牌合作），不值得去承担销售品牌产品带来的风险，即使是合法的也不值得。</p> <p>即使销售品类因此而受到限制，但至少可以保证商店的合法性。你可以选择品牌效应不强的产品品类，例如，电子产品配件。</p> <p>速卖通严厉打击假货。买到假货的买家可以向平台投诉，同时还有平台客服介入处理。</p> <p>💡更多阅读：<a href="/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory" target="_blank">阿里巴巴国际站代发货和采购指南</a></p> <h4>e邮宝免费配送</h4> <p>在任何可能的情况下，重点关注能提供<a href="/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping" target="_blank">e邮宝</a>免费配送的产品。速卖通上大部分产品都来自中国或中国香港，e邮宝不仅价格最实惠，还能把小件商品快速地运往美国或其他国家。</p> <p>即使速卖通的卖家不提供免费的e邮宝配送，要把速卖通上的产品从中国运到美洲或欧洲，e邮宝仍然是最实惠和最可靠的运输方式。</p> <h4>超过300个订单</h4> <p>一个产品订单量多能说明几件事情。首先，市场对这个产品一直有需求。其次，该产品的供应商是可靠的，因为，订单多意味着这当中至少有一些是复购订单。你可以利用筛选功能，让产品按照历史订单量（Orders）从高到低排序。</p> <div style="text-align: center;"> <figure> <img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image6_0106117a-1f92-4502-8222-2f4436764e7a.jpg?v=1727453231" alt="速卖通的筛选功能：价格，订单，免费邮寄，评分" style="float: none;" loading="lazy"> <figcaption> <p>使用速卖通的筛选功能可以轻松缩小产品的选择范围。筛选指标分别为：价格（Price）、发出地（Ship From）、快速配送（Fast Delivery）、免运费（Free shipping）、评分（&up）、最匹配（Best Match）、订单量（Orders）。</p> </figcaption> </figure> </div> <h4>4.5星以上的评分</h4> <p>产品的评分高（4.5星以上），说明该速卖通卖家得到的正面反馈很多。<a href="https://chrome.google.com/webstore/detail/aliexpress-seller-check/mibmplgflabdmnnoncnedjfdpidjblnk?hl=en" target="_blank" rel="nofollow noopener noreferrer">AliExpress Seller Check</a>（速卖通卖家检查器，英文链接）等第三方工具也可以对速卖通卖家进行评估，这个工具可能比速卖通的评分系统更客观。</p> <h4>低价格、高利润</h4> <p>很多代发货卖家会找批发价格在1-20美元（7-140元人民币）之间的产品，这样的产品可以卖到20-50美元（140-350元人民币），从而给获客所需的营销费用留有空间，同时还能有<a href="/zh/tools/profit-margin-calculator" target="_blank">利润</a>。</p> <h3 id="12">2. 选择可靠的供应商</h3> <p>代发货卖家利用网站和营销把客户和供应商联系起来。要确保好的客户体验，供应商就应该做到产品页面的图文描述与实际产品相符，发货迅速，还要保持高标准的质量保证。</p> <p>因此，选供应商不仅是选择最便宜的批发价格。你需要做一套方案，确保自己能选到值得信赖的供应商。</p> <p>以下方法和信息能检验一个速卖通卖家是否可靠：</p> <h4>查看供应商的数据</h4> <p>卖家名字旁展示了反馈评分的百分比数字，选择满意率至少为95%的供应商。</p> <div style="text-align: center;"> <figure> <img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image9_f9906aeb-45a4-4f7c-9e75-16abe9323b89.jpg?v=1727453231" alt="黑色横幅上端的速卖通搜索功能，有买家反馈的评分" style="float: none;" loading="lazy"> <figcaption> <p>速卖通的评分系统有产品评分和卖家评分。</p> </figcaption> </figure> </div> <p>点击卖家的名称查看反馈详情，你会看到卖家在速卖通上的经营时间，应该选择那些有多年经验、运输信誉良好的成熟供应商。</p> <div style="text-align: center;"> <figure> <img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image3_b2961ceb-a9a9-4467-84d2-198e3fb99c6d.jpg?v=1727453232" alt="速卖通卖家业绩总结图表：货物是否符实、沟通和配送速度的评分" style="float: none;" loading="lazy"> <figcaption> <p>速卖通卖家概况面板，包含多个重要指标：过去6个月的正面反馈率（Positive feedback rate）、卖家入驻时间（AliExpress Seller Since）、物品与描述的符合情况（Item as Described）、沟通（Communication）、运输速度(Shipping Speed)以及卖家分别在1个月、3个月和6个月内每个评分的反馈历史（Feedback History）。</p> </figcaption> </figure> </div> <h4>丰富、精美的产品图片</h4> <p>充分调查，确保产品图片来自制造商而非别的零售商。<a href="https://images.google.com/" target="_blank" rel="nofollow noopener noreferrer">谷歌的图片搜索</a>（英文链接）可以查看产品图片是否属于原创。</p> <h4>善于沟通，乐于助人</h4> <p>下单前不要害怕向供应商提问题，可靠的供应商会快速地回答你的问题。如果供应商不回复消息，就要引起警惕。</p> <h4>下一个订单做测试</h4> <p>在与供应商合作之前可以先下一个订单，做个测试，这样有助于你评估包括运输时间和产品质量在内的客户体验。</p> <h3 id="13">3. 搭建Shopify代发货商店</h3> <p>你可以用简单的网站建站工具搭建Shopify商店。如果没有Shopify账号，可以注册一个，可以<a href="/zh/free-trial" target="_blank">免费试用3天</a>。</p> <p>在这个阶段，不用太担心品牌和设计方面的问题，你可以在后续工作中给商店做定制化调整以及添加更复杂的功能。</p> <p>💡更多阅读：<a href="/zh/blog/start-online-store" target="_blank">如何开设Shopify商店：10个步骤轻松上手</a></p> <h3 id="14">4. 往Shopify商店里添加速卖通的产品</h3> <p>搭建好Shopify商店后，如果选好了产品品类和供应商，就可以开始添加产品了。</p> <p>这个步骤不是单纯地把速卖通产品页面上的图片和描述放到网站上。要想取得成功，就需要在商店内容上多下功夫。</p> <h4>自己写产品描述</h4> <p>许多速卖通上的产品描述并非由文案人员撰写，也没有明确解释产品的卖点。从长远来看，为商店撰写独特的文案更有利于业务的发展，提高产品页面的转化率。此外，原创的文案还能规避<a href="https://moz.com/learn/seo/duplicate-content" target="_blank" rel="nofollow noopener noreferrer">内容重复</a>（英文链接）带来的所有风险。</p> <h4>让客户了解配送时间</h4> <p>在产品页面（或店铺的其他地方）添加预计送达的时间是个明智的举措，因为大多数速卖通的卖家都位于中国，运输时间比一般情况要长。根据不同的供应商情况，有的订单配送时间可能长达20天。</p> <h4>使用订单跟踪应用程序</h4> <p>由于运输时间比一般情况长，你可能会收到客户询问订单下落的邮件。Shopify应用商店里的<a href="https://apps.shopify.com/search?q=order%20tracking&locale=zh-CN" target="_blank">订单跟踪应用程序</a>可以让客户了解订单的最新配送状态。</p> <h4>提供免费配送</h4> <p>运费价格低是竞争优势之一。如果能找到零成本或低成本配送的速卖通卖家，你就可以向客户宣传免运费的卖点。</p> <h4>合理定价</h4> <p>考虑以批发成本两倍左右的价格定价，这样，50%的利润率能让这笔生意更有价值，也可以覆盖营销和客户支持等必要的开销成本。</p> <p>💡<strong>使用DSers添加产品可以节省时间</strong></p> <p>相较于手动地添加速卖通的产品，用Dsers来添加产品速度更快。</p> <div style="text-align: center;"> <figure> <img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image8_0254d4be-66fa-42fb-92b9-223b57cfb2b9.jpg?v=1727453232" alt="速卖通上便携式加湿器的产品页面，突出显示了“Add to DSers（加入DSers）”的按钮。" style="float: none;" loading="lazy"> <figcaption> <p> DSers能与速卖通完美集成。</p> </figcaption> </figure> </div> <p>你可以直接从速卖通下载<a href="https://apps.shopify.com/dsers?locale=zh-CN&search_id=f6f3302b-5363-486a-becc-fff45222f3c3&surface_detail=DSers&surface_inter_position=1&surface_intra_position=1&surface_type=search" target="_blank">DSers应用程序</a>或<a href="https://www.dsers.com/dsers-chrome-extension" target="_blank" rel="nofollow noopener noreferrer">谷歌插件</a>（英文链接），这样，在速卖通上寻找客户可能喜欢的产品时，就可以自动地往商店里导入新产品。</p> <h2 id="6">如何使用速卖通代发货？</h2> <p>商店里上架好产品后，第一个订单到来时，该如何处理呢？</p> <p>使用速卖通代发货与其他常规的代发货类似。收到订单后，在速卖通上采购产品，然后输入客户的名字和运输地址，剩余的工作由速卖通卖家来处理。</p> <p>你可以<strong>手动下单</strong>，也可以使用工具<strong>将此流程自动化</strong>。</p> <h3>手动下单</h3> <p>如果你想要手动采购产品，最好可以做一份网站产品的电子数据表格，包括销售的数量，产品在速卖通上的价格，以及产品的链接。</p> <p>这样，无论何时有订单，你都可以轻松地在速卖通上找到供应商，还能追踪产品价格的变化。</p> <div style="text-align: center;"> <figure> <img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/59131.jpg?v=1727453231" alt="产品数据电子表格，包含产品的名称、零售价、成本和速卖通链接的信息。" style="float: none;" loading="lazy"> <figcaption> <p>销售高价或复杂产品的代发货卖家更适合手动下单。</p> </figcaption> </figure> </div> <h3>自动下单</h3> <p>你也可以使用DSers在速卖通上下单，这个方法是自动的，无需手动采购大批量的产品，有助于业务的增长。</p> <p>在DSers上添加好产品后，这个应用程序就会处理后续事宜。它会自动地从速卖通采购产品，然后插入客户的详细信息。</p> <div style="text-align: center;"> <figure> <img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image1_464aa946-f621-4bb8-8444-f883eea342c1.jpg?v=1727453232" alt="要使用DSers应用在速卖通上订购产品的列表" style="float: none;" loading="lazy"> <figcaption> <p>DSers应用</p> </figcaption> </figure> </div> <p>DSers甚至会在一个速卖通供应商改变价格或缺货时通知你，并推荐其他的<a href="/zh/blog/dropshipping-websites" target="_blank">代发货供应商</a>。</p> <div style="text-align: center;"> <figure> <img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image2_ec6b694c-a767-41ce-9972-c2c6d2b33b69.jpg?v=1727453293" alt="DSers应用上的显示着图片和价格的产品目录，包含自行车夹克，挂坠, 裙子, 婴儿推车等产品" style="float: none;" loading="lazy"> <figcaption> <p>DSers应用可以给出供应商优化（Supplier Optimizer）的建议。</p> </figcaption> </figure> </div> <h3>下单技巧</h3> <h4>让速卖通卖家知道你在做代发货</h4> <p>在速卖通采购产品时，最好可以让平台上的卖家知道你在做代发货。这样，供应商在发给客户的包裹中就不会附带发票或促销信息。</p> <p>结账时，可以给卖家留言，简单地写几句，如“这个是代发货产品，不要附带促销信息或发票。”</p> <h4>监控配送进程</h4> <p>客户收到订单后，预留出让客户反馈产品或配送问题的时间。这样，你就可以跟速卖通卖家反馈这些问题，让他们加以改正，并告知他们，希望他们在后续的订单中能解决这些问题。</p> <h4>退款和退货</h4> <p>很多速卖通卖家不接受退货，因此，你可能需要制定自己的退货和退款政策。</p> <p>客户在你的商店里下单后遇到的问题，往往是因为订单产品未到达。这种情况下，就需要跟速卖通卖家反映这个问题。联系供应商，如果没有解决方案，就使用<a href="https://sale.aliexpress.com/__pc/buyerprotection-seller_guaranteed.htm" target="_blank" rel="nofollow noopener noreferrer">AliExpress Buyer Protection</a>（速卖通买家保护，英文链接）来解决。</p> <p>若客户只是对产品不满意，往往是预期的问题，即客户收到的产品跟他们预期的不一样。在这种情况下，大多数代发货卖家会接受退款，这也是与客户建立信任的一种方式。</p> <p>若产品有破损，让客户拍照，然后把照片发送给速卖通卖家。</p> <h2 id="7">适合速卖通代发货的产品有哪些？</h2> <p>以下是最容易销售获利的<a href="/zh/blog/best-dropshipping-products" target="_blank">代发货产品</a>：</p> <ol> <li>T恤</li> <li>瑜伽袜</li> <li>运动套装</li> <li>凉鞋</li> <li>水鞋</li> <li>速干跑步短裤</li> <li>LED面罩</li> <li>面部滚轮</li> <li>洁面卸妆湿巾</li> <li>无动物成分（Cruelty Free）睫毛膏</li> <li>痘痘贴</li> <li>防晒霜</li> <li>保温杯</li> <li>空气炸锅</li> <li>电热水壶</li> <li>便携式搅拌机</li> <li>咖啡胶囊</li> <li>拿铁搅拌机</li> <li>有机婴儿服装</li> <li>磨牙玩具</li> <li>低敏婴儿湿巾</li> <li>水性湿巾</li> <li>尿布</li> <li>婴儿车风扇</li> <li>亚麻床单</li> <li>超细纤维床单</li> <li>枕头</li> <li>遮光窗帘</li> <li>防滑衣架</li> <li>打印纸</li> <li>便签本</li> <li>强力打包胶带</li> <li>墨盒</li> <li>文件夹</li> <li>环形灯</li> <li>USB-C电源适配器</li> <li>屏幕保护膜</li> <li>户外智能插座</li> <li>可视门铃</li> <li>运动传感器</li> </ol> <h2 id="8">拓展速卖通代发货业务</h2> <p>有一些销售后，就要考虑拓展业务了。</p> <h3>建立供应商关系</h3> <p>最后，你要找出你所在细分市场中可靠的供应商。<a href="/zh/blog/dropshipping-tips" target="_blank">代发货技巧</a>中，最常提到的是与可靠的供应商建立关系。这可以让你拿到更好的价格，你的订单也会优先得到处理。</p> <p>大多数的速卖通供应商使用微信或WhatsApp来沟通。若你经常从某些速卖通卖家处采购产品，最好可以跟他们开个会，建立商业关系。如果你可以带来持续性的销售，有些平台卖家会愿意在产品上印上你的标志，或者在产品包裹中附带定制化的发票或带有你品牌元素的资料。</p> <h3>推广业务</h3> <p>推广任何在线业务都会面临重重挑战。然而，<a href="/zh/blog/omnichannel-marketing" target="_blank">营销策略</a>有很多，你可以在自己的商店中测试并应用这些策略。</p> <p>好的营销技巧有以下几种：</p> <ul> <li> <a href="/zh/blog/seo-marketing" target="_blank">SEO</a>（搜索引擎优化）</li> <li><a href="/zh/blog/email-marketing-metrics" target="_blank">邮件营销</a></li> <li><a href="/zh/blog/influencer-marketing-campaigns" target="_blank">网红营销</a></li> <li><a href="/zh/blog/social-media-marketing-strategy" target="_blank">社交媒体营销</a></li> <li><a href="/zh/blog/affiliate-marketing-for-beginners" target="_blank">推荐计划</a></li> <li><a href="/zh/blog/google-ads-types" target="_blank">谷歌广告</a></li> </ul> <h2 id="9">即刻开启你的速卖通代发货业务</h2> <p>使用速卖通做代发货的最大优势是可以快速测试和验证<a href="/zh/blog/product-research" target="_blank">产品创意</a>。如果不确定自己是否能够销售某一类产品，可以先把这种产品添加到商店里做测试！如果效果不理想，只需把这款产品移除，然后再去测试别的产品。</p> <p>这样的业务模式不需要持有或管理库存，也没有前期成本，因此，风险很低。那么，立即<a href="/zh/free-trial" target="_blank">免费试用Shopify</a>搭建你的代发货商店吧。</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/dropshipping-model">代发货模式：新手商家的起步之路</a></li><li class="mt-2"><a href="/zh/blog/product-sourcing-apps">13个Shopify一件代发应用，助你找到可销售的产品（无需亲自发货）</a></li><li class="mt-2"><a href="/zh/blog/shopify-store-multiple-countries">准备通过Shopify做哪些国家的业务？本篇手把手指南助你“卖”向全球</a></li><li class="mt-2"><a href="/zh/blog/seo-marketing">SEO 优化全面解析：SEO 是什么？如何制定相关计划以加速商店增长</a></li><li class="mt-2"><a href="/zh/blog/12-things-to-sell-on-shopify-other-than-products">虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品</a></li><li class="mt-2"><a href="/zh/blog/amazon-dropshipping">实用指南：亚马逊代发货如何运作？</a></li><li class="mt-2"><a href="/zh/blog/how-to-start-a-business">新人创业怎么起步？启动创业之旅的12个步骤助力你白手起家</a></li><li class="mt-2"><a href="/zh/blog/low-investment-business-ideas">可以从笔记本电脑开始的12种低投资商业创意（无需库存）</a></li><li class="mt-2"><a href="/zh/blog/make-merch-for-twitch">Twitch 商品销售指南：如何通过品牌商品培养 Twitch 粉丝</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="10">速卖通代发货——常见问题</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">速卖通（AliExpress) 是什么?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>速卖通（AliExpress) 是阿里巴巴集团旗下致力于出口业务的跨境电商平台。速卖通上有很多热销产品，包括女士服装、珠宝、电子产品和家居产品等，而且采购价格较低。如果你想在网上把产品卖给国外的客户，这是一个寻找货源的好地方。</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">使用速卖通（AliExpress)做代发货是否值得？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>值得。使用速卖通代发货依然是创业者在线赚钱最常用的业务模式。</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">如何使用速卖通（AliExpress)做代发货？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <li>选择代发货细分市场</li> <li>在速卖通上选择细分市场的产品</li> <li>寻找可靠的代发货供应商</li> <li>创建在线商店（电商独立站），并从速卖通导入产品</li> <li>推广代发货业务</li> <li>拿到第一笔订单，然后从速卖通供应商处采购产品</li> <li>与客户保持联系，确认产品已配达</li> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">使用速卖通（AliExpress)代发货如何处理退款和退货？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>联系供应商解决问题。如果没有解决方案，就寻求速卖通的买家保护（AliExpress Buyer Protection，英文链接）来解决。</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">为什么速卖通（AliExpress)的产品和服务那么便宜？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> 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Staff","avatarUrl":"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404","isDisabledAuthor":true},"id":"gid://shopify/Article/28544073750","handle":"the-definitive-guide-to-dropshipping-with-aliexpress","title":"速卖通是什么？如何使用速卖通代发货？","publishedAt":"2024-09-27T16:20:01Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/aliexpress_20dropshipping.png?v=1727209386","altText":"一只快递纸盒","width":1848,"height":782},"tags":["新手上路"],"contentHtml":"\u003cp\u003e速卖通是阿里巴巴集团旗下致力于出口业务的跨境电商平台。使用速卖通\u003ca href=\"/zh/blog/what-is-dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e是开启跨境电商业务的便捷方式。代发货卖家只需专注于搭建在线商店和选品，无需操心库存管理或产品运输的工作。\u003c/p\u003e\n\u003cp\u003e尽管做代发货能轻松地进入电商领域，但是，选择产品以及寻找可靠的供应商却一点也不轻松。使用速卖通来做代发货可以借助\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\" target=\"_blank\"\u003eDSers\u003c/a\u003e来简化代发货的订单处理流程，这也正是很多创业者选择速卖通代发货的原因。\u003c/p\u003e\n\u003cp\u003e本文深入探讨了速卖通代发货这一主流的\u003ca href=\"/zh/blog/dropshipping-guide\" target=\"_blank\"\u003e跨境电商代发货\u003c/a\u003e模式，阐明了用速卖通代发货的优势和使用速卖通做代发货的方法，同时也列举出了速卖通上适合做代发货的产品。这篇教程也非常适合使用Shopify等建站工具做独立站的跨境电商卖家。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e速卖通（AliExpress) 是什么?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e速卖通是否支持代发货？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e使用速卖通代发货需要多少成本？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e使用速卖通代发货的优势是什么？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e4个步骤创建使用速卖通代发货的Shopify商店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e如何使用速卖通代发货？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e适合速卖通代发货的产品有哪些？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e拓展速卖通代发货业务\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e即刻开启你的速卖通代发货业务\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e速卖通代发货——常见问题\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e速卖通（AliExpress) 是什么?\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://www.aliexpress.com/\" target=\"_blank\"\u003e速卖通\u003c/a\u003e（英文链接）是一个大型商城，销售的商品数量超过一亿，主要交易市场为俄罗斯、美国、西班牙、巴西和法国等。这个商城成立于2010年，隶属于世界上最大的电商公司之一——总部位于中国的阿里巴巴（Alibaba）。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image8_0254d4be-66fa-42fb-92b9-223b57cfb2b9.jpg?v=1727453232\" alt=\"速卖通页面显示一辆车在海边，旁边有汽车配件\" style=\"float: none;\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003e速卖通网站首页\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e速卖通上有很多\u003ca href=\"/zh/blog/trending-products\" target=\"_blank\"\u003e热门产品\u003c/a\u003e，包括女士服装、珠宝、电子产品和家居产品等，而且采购价格较低。如果你想\u003ca href=\"/zh/blog/start-online-store\" target=\"_blank\"\u003e在网上卖东西\u003c/a\u003e的话，这是一个寻找货源的好地方。\u003c/p\u003e\n\u003cp\u003e与亚马逊（Amazon）和易贝(eBay）等\u003ca href=\"/zh/blog/online-selling-sites\" target=\"_blank\"\u003e商城\u003c/a\u003e不同，速卖通的基础设施非常适合处理代发货订单。\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e速卖通是否支持代发货？\u003c/h2\u003e\n\u003cp\u003e支持。在速卖通上，你可以轻松地找到要在商店里售卖的产品，而且不必担心库存或运输的问题。做代发货时，你可以免费使用\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\u0026amp;search_id=f6f3302b-5363-486a-becc-fff45222f3c3\u0026amp;surface_detail=DSers\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=1\u0026amp;surface_type=search\" target=\"_blank\"\u003eDSers\u003c/a\u003e或其它\u003ca href=\"/zh/blog/product-sourcing-apps\" target=\"_blank\"\u003e代发货（一件代发）应用\u003c/a\u003e在速卖通上找产品，只需简单地点击几下，就能把产品添加到商店里。\u003c/p\u003e\n\u003cp\u003e以下是操作步骤：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e浏览产品：在速卖通上浏览想要销售的产品\u003c/li\u003e\n\u003cli\u003e添加产品：把你想售卖的产品从速卖通添加到你的商店里\u003c/li\u003e\n\u003cli\u003e设定价格：在采购价的基础上加价\u003c/li\u003e\n\u003cli\u003e导入产品：将产品导入Shopify商店并编辑产品详情\u003c/li\u003e\n\u003cli\u003e收到订单：收到订单后，代发货应用就会通知速卖通卖家\u003c/li\u003e\n\u003cli\u003e产品发货：速卖通卖家直接给你的客户发货\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"3\"\u003e使用速卖通代发货需要多少成本？\u003c/h2\u003e\n\u003cp\u003e使用速卖通代发货是免费的。像Doba和Worldwide Brands这些与速卖通是竞争关系的平台，要想接触到他们的供应商，需要每个月支付一定的费用。如果没有代发货的启动资金，可以免费用速卖通来找产品。\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e使用速卖通代发货的优势是什么？\u003c/h2\u003e\n\u003cp\u003e虽然速卖通将自己定位为一家在线零售商，但大多数速卖通卖家明白，他们的大部分客户都是经销商，对代发货更感兴趣。\u003c/p\u003e\n\u003cp\u003e很多速卖通卖家有现成的产品照片，还提供了基本的产品描述，你都可以直接运用到自己的商店里。然而，你还需要花时间对图片和产品描述做进一步润色，这些工作通常都会带来回报。\u003c/p\u003e\n\u003cp\u003e使用速卖通做代发货很简单，基本上就是在收到产品订单后，从网站上采购产品，然后填写客户的地址。\u003c/p\u003e\n\u003cp\u003e💡阅读\u003ca href=\"/zh/blog/dropshipping-guide\" target=\"_blank\"\u003e代发货终极指南\u003c/a\u003e，探索更多内容。\u003c/p\u003e\n\u003ch3\u003e如果人们可以在速卖通上买到同样的产品，为什么还要在你的店里买？\u003c/h3\u003e\n\u003cp\u003e若选择使用速卖通来做代发货，你的竞争优势不是价格或独家产品，而应该是比你的竞争对手更快地触达并服务客户。换句话说，成功的代发货关键在于营销、运营和客户支持。\u003c/p\u003e\n\u003cp\u003e好的营销本身就是一大竞争优势。营销就是帮助客户寻找、评估并购买你的产品，也体现为打造品牌所需的各种活动，例如，输出有用且有趣的内容。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/customer-service\" target=\"_blank\"\u003e客户支持\u003c/a\u003e是差异化竞争的一个关键因素，特别是在竞争对手服务平平无奇，甚至购物体验糟糕的情况下，出色的客户支持能让你在市场竞争中脱颖而出。你可以及时回答客户的问题，以及把解决客户在购物时遇到的问题放在首位，把服务维持在一个很高的水平线上。\u003c/p\u003e\n\u003ch3\u003e在亚马逊做销售能使用速卖通代发货吗？\u003c/h3\u003e\n\u003cp\u003e你可以把亚马逊和速卖通都连接到Shopify商店，然后使用速卖通把产品代发给亚马逊买家客户。以下是操作步骤：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e使用Shopify等独立站\u003ca href=\"/zh/blog/best-ecommerce-platforms\" target=\"_blank\"\u003e电商平台\u003c/a\u003e创建在线商店。\u003c/li\u003e\n\u003cli\u003e在商店里安装\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\u0026amp;search_id=f6f3302b-5363-486a-becc-fff45222f3c3\u0026amp;surface_detail=DSers\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=1\u0026amp;surface_type=search\" target=\"_blank\"\u003eDSers应用\u003c/a\u003e，然后使用DSers在速卖通上寻找货源。\u003c/li\u003e\n\u003cli\u003e使用DSers把速卖通的产品导入Shopify商店。\u003c/li\u003e\n\u003cli\u003e在Shopify商店添加\u003ca href=\"https://apps.shopify.com/search?q=amazon\u0026amp;locale=zh-CN\" target=\"_blank\"\u003e亚马逊集成应用\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e使用上述集成应用从Shopify后台创建和管理亚马逊的产品。\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eDSers设置好后，你可以将Shopify商店里现有的产品创建为亚马逊的产品页面，或者，如果你已经在亚马逊上销售产品，你也可以直接在Shopify后台设置亚马逊的产品报价。此外，Shopify还会自动更新亚马逊产品页面上的库存，使其与Shopify的库存保持一致。\u003c/p\u003e\n\u003cp\u003e💡更多阅读：\u003ca href=\"/zh/blog/amazon-dropshipping\" target=\"_blank\"\u003e实用指南：亚马逊代发货如何运作？\u003c/a\u003e\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e4个步骤创建使用速卖通代发货的Shopify商店\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e选择合适的速卖通代发货产品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e选择可靠的供应商\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e搭建Shopify代发货商店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003e往Shopify商店里添加速卖通的产品\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e你可以按照以下4个步骤和相关注意事项打造Shopify的代发货商店：\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. 选择合适的速卖通代发货产品\u003c/h3\u003e\n\u003cp\u003e创建商店的第一步是选择\u003ca href=\"/zh/blog/niche-markets\" target=\"_blank\"\u003e细分市场（利基市场）\u003c/a\u003e，或者说是选择要销售的代发货产品。\u003c/p\u003e\n\u003cp\u003e如果无从入手，可以查阅速卖通的产品目录，看自己对哪个品类最感兴趣，或者对销售哪个品类最有信心。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image4_1f2b14fb-79e7-4053-91ef-6090894fe782.jpg?v=1727453232\" alt=\"速卖通页面上显示着丰富的产品目录\" style=\"float: none;\"\u003e\n\t\u003cfigcaption\u003e\n\t\u003cp\u003e速卖通的产品类目很丰富。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e确定好细分市场后，就可以开始选择要销售的产品了。速卖通上有很多产品和供应商，做起选择来比较困难。\u003c/p\u003e\n\u003cp\u003e你可以参考以下五个标准来选择速卖通上的代发货产品：\u003c/p\u003e\n\u003ch4\u003e拒绝品牌产品、假货或仿冒品\u003c/h4\u003e\n\u003cp\u003e为了避免无意间销售到假货和仿冒品，不要选择带有品牌元素的产品。你不是授权的经销商（除非你与某个品牌合作），不值得去承担销售品牌产品带来的风险，即使是合法的也不值得。\u003c/p\u003e\n\u003cp\u003e即使销售品类因此而受到限制，但至少可以保证商店的合法性。你可以选择品牌效应不强的产品品类，例如，电子产品配件。\u003c/p\u003e\n\u003cp\u003e速卖通严厉打击假货。买到假货的买家可以向平台投诉，同时还有平台客服介入处理。\u003c/p\u003e\n\u003cp\u003e💡更多阅读：\u003ca href=\"/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\" target=\"_blank\"\u003e阿里巴巴国际站代发货和采购指南\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003ee邮宝免费配送\u003c/h4\u003e\n\u003cp\u003e在任何可能的情况下，重点关注能提供\u003ca href=\"/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\" target=\"_blank\"\u003ee邮宝\u003c/a\u003e免费配送的产品。速卖通上大部分产品都来自中国或中国香港，e邮宝不仅价格最实惠，还能把小件商品快速地运往美国或其他国家。\u003c/p\u003e\n\u003cp\u003e即使速卖通的卖家不提供免费的e邮宝配送，要把速卖通上的产品从中国运到美洲或欧洲，e邮宝仍然是最实惠和最可靠的运输方式。\u003c/p\u003e\n\u003ch4\u003e超过300个订单\u003c/h4\u003e\n\u003cp\u003e一个产品订单量多能说明几件事情。首先，市场对这个产品一直有需求。其次，该产品的供应商是可靠的，因为，订单多意味着这当中至少有一些是复购订单。你可以利用筛选功能，让产品按照历史订单量（Orders）从高到低排序。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image6_0106117a-1f92-4502-8222-2f4436764e7a.jpg?v=1727453231\" alt=\"速卖通的筛选功能：价格，订单，免费邮寄，评分\" style=\"float: none;\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003e使用速卖通的筛选功能可以轻松缩小产品的选择范围。筛选指标分别为：价格（Price）、发出地（Ship From）、快速配送（Fast Delivery）、免运费（Free shipping）、评分（\u0026amp;up）、最匹配（Best Match）、订单量（Orders）。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch4\u003e4.5星以上的评分\u003c/h4\u003e\n\u003cp\u003e产品的评分高（4.5星以上），说明该速卖通卖家得到的正面反馈很多。\u003ca href=\"https://chrome.google.com/webstore/detail/aliexpress-seller-check/mibmplgflabdmnnoncnedjfdpidjblnk?hl=en\" target=\"_blank\"\u003eAliExpress Seller Check\u003c/a\u003e（速卖通卖家检查器，英文链接）等第三方工具也可以对速卖通卖家进行评估，这个工具可能比速卖通的评分系统更客观。\u003c/p\u003e\n\u003ch4\u003e低价格、高利润\u003c/h4\u003e\n\u003cp\u003e很多代发货卖家会找批发价格在1-20美元（7-140元人民币）之间的产品，这样的产品可以卖到20-50美元（140-350元人民币），从而给获客所需的营销费用留有空间，同时还能有\u003ca href=\"https://www.shopify.com/zh/tools/profit-margin-calculator\" target=\"_blank\"\u003e利润\u003c/a\u003e。\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. 选择可靠的供应商\u003c/h3\u003e\n\u003cp\u003e代发货卖家利用网站和营销把客户和供应商联系起来。要确保好的客户体验，供应商就应该做到产品页面的图文描述与实际产品相符，发货迅速，还要保持高标准的质量保证。\u003c/p\u003e\n\u003cp\u003e因此，选供应商不仅是选择最便宜的批发价格。你需要做一套方案，确保自己能选到值得信赖的供应商。\u003c/p\u003e\n\u003cp\u003e以下方法和信息能检验一个速卖通卖家是否可靠：\u003c/p\u003e\n\u003ch4\u003e查看供应商的数据\u003c/h4\u003e\n\u003cp\u003e卖家名字旁展示了反馈评分的百分比数字，选择满意率至少为95%的供应商。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image9_f9906aeb-45a4-4f7c-9e75-16abe9323b89.jpg?v=1727453231\" alt=\"黑色横幅上端的速卖通搜索功能，有买家反馈的评分\" style=\"float: none;\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003e速卖通的评分系统有产品评分和卖家评分。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e点击卖家的名称查看反馈详情，你会看到卖家在速卖通上的经营时间，应该选择那些有多年经验、运输信誉良好的成熟供应商。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image3_b2961ceb-a9a9-4467-84d2-198e3fb99c6d.jpg?v=1727453232\" alt=\"速卖通卖家业绩总结图表：货物是否符实、沟通和配送速度的评分\" style=\"float: none;\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003e速卖通卖家概况面板，包含多个重要指标：过去6个月的正面反馈率（Positive feedback rate）、卖家入驻时间（AliExpress Seller Since）、物品与描述的符合情况（Item as Described）、沟通（Communication）、运输速度(Shipping Speed)以及卖家分别在1个月、3个月和6个月内每个评分的反馈历史（Feedback History）。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch4\u003e丰富、精美的产品图片\u003c/h4\u003e\n\u003cp\u003e充分调查，确保产品图片来自制造商而非别的零售商。\u003ca href=\"https://images.google.com/\" target=\"_blank\"\u003e谷歌的图片搜索\u003c/a\u003e（英文链接）可以查看产品图片是否属于原创。\u003c/p\u003e\n\u003ch4\u003e善于沟通，乐于助人\u003c/h4\u003e\n\u003cp\u003e下单前不要害怕向供应商提问题，可靠的供应商会快速地回答你的问题。如果供应商不回复消息，就要引起警惕。\u003c/p\u003e\n\u003ch4\u003e下一个订单做测试\u003c/h4\u003e\n\u003cp\u003e在与供应商合作之前可以先下一个订单，做个测试，这样有助于你评估包括运输时间和产品质量在内的客户体验。\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. 搭建Shopify代发货商店\u003c/h3\u003e\n\u003cp\u003e你可以用简单的网站建站工具搭建Shopify商店。如果没有Shopify账号，可以注册一个，可以\u003ca href=\"https://www.shopify.com/zh/free-trial\" target=\"_blank\"\u003e免费试用3天\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e在这个阶段，不用太担心品牌和设计方面的问题，你可以在后续工作中给商店做定制化调整以及添加更复杂的功能。\u003c/p\u003e\n\u003cp\u003e💡更多阅读：\u003ca href=\"/zh/blog/start-online-store\" target=\"_blank\"\u003e如何开设Shopify商店：10个步骤轻松上手\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. 往Shopify商店里添加速卖通的产品\u003c/h3\u003e\n\u003cp\u003e搭建好Shopify商店后，如果选好了产品品类和供应商，就可以开始添加产品了。\u003c/p\u003e\n\u003cp\u003e这个步骤不是单纯地把速卖通产品页面上的图片和描述放到网站上。要想取得成功，就需要在商店内容上多下功夫。\u003c/p\u003e\n\u003ch4\u003e自己写产品描述\u003c/h4\u003e\n\u003cp\u003e许多速卖通上的产品描述并非由文案人员撰写，也没有明确解释产品的卖点。从长远来看，为商店撰写独特的文案更有利于业务的发展，提高产品页面的转化率。此外，原创的文案还能规避\u003ca href=\"https://moz.com/learn/seo/duplicate-content\" target=\"_blank\"\u003e内容重复\u003c/a\u003e（英文链接）带来的所有风险。\u003c/p\u003e\n\u003ch4\u003e让客户了解配送时间\u003c/h4\u003e\n\u003cp\u003e在产品页面（或店铺的其他地方）添加预计送达的时间是个明智的举措，因为大多数速卖通的卖家都位于中国，运输时间比一般情况要长。根据不同的供应商情况，有的订单配送时间可能长达20天。\u003c/p\u003e\n\u003ch4\u003e使用订单跟踪应用程序\u003c/h4\u003e\n\u003cp\u003e由于运输时间比一般情况长，你可能会收到客户询问订单下落的邮件。Shopify应用商店里的\u003ca href=\"https://apps.shopify.com/search?q=order%20tracking\u0026amp;locale=zh-CN\" target=\"_blank\"\u003e订单跟踪应用程序\u003c/a\u003e可以让客户了解订单的最新配送状态。\u003c/p\u003e\n\u003ch4\u003e提供免费配送\u003c/h4\u003e\n\u003cp\u003e运费价格低是竞争优势之一。如果能找到零成本或低成本配送的速卖通卖家，你就可以向客户宣传免运费的卖点。\u003c/p\u003e\n\u003ch4\u003e合理定价\u003c/h4\u003e\n\u003cp\u003e考虑以批发成本两倍左右的价格定价，这样，50%的利润率能让这笔生意更有价值，也可以覆盖营销和客户支持等必要的开销成本。\u003c/p\u003e\n\u003cp\u003e💡\u003cstrong\u003e使用DSers添加产品可以节省时间\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e相较于手动地添加速卖通的产品，用Dsers来添加产品速度更快。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image8_0254d4be-66fa-42fb-92b9-223b57cfb2b9.jpg?v=1727453232\" alt=\"速卖通上便携式加湿器的产品页面，突出显示了“Add to DSers（加入DSers）”的按钮。\" style=\"float: none;\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003e DSers能与速卖通完美集成。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e你可以直接从速卖通下载\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\u0026amp;search_id=f6f3302b-5363-486a-becc-fff45222f3c3\u0026amp;surface_detail=DSers\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=1\u0026amp;surface_type=search\" target=\"_blank\"\u003eDSers应用程序\u003c/a\u003e或\u003ca href=\"https://www.dsers.com/dsers-chrome-extension\" target=\"_blank\"\u003e谷歌插件\u003c/a\u003e（英文链接），这样，在速卖通上寻找客户可能喜欢的产品时，就可以自动地往商店里导入新产品。\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e如何使用速卖通代发货？\u003c/h2\u003e\n\u003cp\u003e商店里上架好产品后，第一个订单到来时，该如何处理呢？\u003c/p\u003e\n\u003cp\u003e使用速卖通代发货与其他常规的代发货类似。收到订单后，在速卖通上采购产品，然后输入客户的名字和运输地址，剩余的工作由速卖通卖家来处理。\u003c/p\u003e\n\u003cp\u003e你可以\u003cstrong\u003e手动下单\u003c/strong\u003e，也可以使用工具\u003cstrong\u003e将此流程自动化\u003c/strong\u003e。\u003c/p\u003e\n\u003ch3\u003e手动下单\u003c/h3\u003e\n\u003cp\u003e如果你想要手动采购产品，最好可以做一份网站产品的电子数据表格，包括销售的数量，产品在速卖通上的价格，以及产品的链接。\u003c/p\u003e\n\u003cp\u003e这样，无论何时有订单，你都可以轻松地在速卖通上找到供应商，还能追踪产品价格的变化。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/59131.jpg?v=1727453231\" alt=\"产品数据电子表格，包含产品的名称、零售价、成本和速卖通链接的信息。\" style=\"float: none;\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003e销售高价或复杂产品的代发货卖家更适合手动下单。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch3\u003e自动下单\u003c/h3\u003e\n\u003cp\u003e你也可以使用DSers在速卖通上下单，这个方法是自动的，无需手动采购大批量的产品，有助于业务的增长。\u003c/p\u003e\n\u003cp\u003e在DSers上添加好产品后，这个应用程序就会处理后续事宜。它会自动地从速卖通采购产品，然后插入客户的详细信息。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image1_464aa946-f621-4bb8-8444-f883eea342c1.jpg?v=1727453232\" alt=\"要使用DSers应用在速卖通上订购产品的列表\" style=\"float: none;\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003eDSers应用\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\n\u003c/div\u003e\n\u003cp\u003eDSers甚至会在一个速卖通供应商改变价格或缺货时通知你，并推荐其他的\u003ca href=\"/zh/blog/dropshipping-websites\" target=\"_blank\"\u003e代发货供应商\u003c/a\u003e。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image2_ec6b694c-a767-41ce-9972-c2c6d2b33b69.jpg?v=1727453293\" alt=\"DSers应用上的显示着图片和价格的产品目录，包含自行车夹克，挂坠, 裙子, 婴儿推车等产品\" style=\"float: none;\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003eDSers应用可以给出供应商优化（Supplier Optimizer）的建议。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch3\u003e下单技巧\u003c/h3\u003e\n\u003ch4\u003e让速卖通卖家知道你在做代发货\u003c/h4\u003e\n\u003cp\u003e在速卖通采购产品时，最好可以让平台上的卖家知道你在做代发货。这样，供应商在发给客户的包裹中就不会附带发票或促销信息。\u003c/p\u003e\n\u003cp\u003e结账时，可以给卖家留言，简单地写几句，如“这个是代发货产品，不要附带促销信息或发票。”\u003c/p\u003e\n\u003ch4\u003e监控配送进程\u003c/h4\u003e\n\u003cp\u003e客户收到订单后，预留出让客户反馈产品或配送问题的时间。这样，你就可以跟速卖通卖家反馈这些问题，让他们加以改正，并告知他们，希望他们在后续的订单中能解决这些问题。\u003c/p\u003e\n\u003ch4\u003e退款和退货\u003c/h4\u003e\n\u003cp\u003e很多速卖通卖家不接受退货，因此，你可能需要制定自己的退货和退款政策。\u003c/p\u003e\n\u003cp\u003e客户在你的商店里下单后遇到的问题，往往是因为订单产品未到达。这种情况下，就需要跟速卖通卖家反映这个问题。联系供应商，如果没有解决方案，就使用\u003ca href=\"https://sale.aliexpress.com/__pc/buyerprotection-seller_guaranteed.htm\" target=\"_blank\"\u003eAliExpress Buyer Protection\u003c/a\u003e（速卖通买家保护，英文链接）来解决。\u003c/p\u003e\n\u003cp\u003e若客户只是对产品不满意，往往是预期的问题，即客户收到的产品跟他们预期的不一样。在这种情况下，大多数代发货卖家会接受退款，这也是与客户建立信任的一种方式。\u003c/p\u003e\n\u003cp\u003e若产品有破损，让客户拍照，然后把照片发送给速卖通卖家。\u003c/p\u003e\n\u003ch2 id=\"7\"\u003e适合速卖通代发货的产品有哪些？\u003c/h2\u003e\n\u003cp\u003e以下是最容易销售获利的\u003ca href=\"/zh/blog/best-dropshipping-products\" target=\"_blank\"\u003e代发货产品\u003c/a\u003e：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eT恤\u003c/li\u003e\n\u003cli\u003e瑜伽袜\u003c/li\u003e\n\u003cli\u003e运动套装\u003c/li\u003e\n\u003cli\u003e凉鞋\u003c/li\u003e\n\u003cli\u003e水鞋\u003c/li\u003e\n\u003cli\u003e速干跑步短裤\u003c/li\u003e\n\u003cli\u003eLED面罩\u003c/li\u003e\n\u003cli\u003e面部滚轮\u003c/li\u003e\n\u003cli\u003e洁面卸妆湿巾\u003c/li\u003e\n\u003cli\u003e无动物成分（Cruelty Free）睫毛膏\u003c/li\u003e\n\u003cli\u003e痘痘贴\u003c/li\u003e\n\u003cli\u003e防晒霜\u003c/li\u003e\n\u003cli\u003e保温杯\u003c/li\u003e\n\u003cli\u003e空气炸锅\u003c/li\u003e\n\u003cli\u003e电热水壶\u003c/li\u003e\n\u003cli\u003e便携式搅拌机\u003c/li\u003e\n\u003cli\u003e咖啡胶囊\u003c/li\u003e\n\u003cli\u003e拿铁搅拌机\u003c/li\u003e\n\u003cli\u003e有机婴儿服装\u003c/li\u003e\n\u003cli\u003e磨牙玩具\u003c/li\u003e\n\u003cli\u003e低敏婴儿湿巾\u003c/li\u003e\n\u003cli\u003e水性湿巾\u003c/li\u003e\n\u003cli\u003e尿布\u003c/li\u003e\n\u003cli\u003e婴儿车风扇\u003c/li\u003e\n\u003cli\u003e亚麻床单\u003c/li\u003e\n\u003cli\u003e超细纤维床单\u003c/li\u003e\n\u003cli\u003e枕头\u003c/li\u003e\n\u003cli\u003e遮光窗帘\u003c/li\u003e\n\u003cli\u003e防滑衣架\u003c/li\u003e\n\u003cli\u003e打印纸\u003c/li\u003e\n\u003cli\u003e便签本\u003c/li\u003e\n\u003cli\u003e强力打包胶带\u003c/li\u003e\n\u003cli\u003e墨盒\u003c/li\u003e\n\u003cli\u003e文件夹\u003c/li\u003e\n\u003cli\u003e环形灯\u003c/li\u003e\n\u003cli\u003eUSB-C电源适配器\u003c/li\u003e\n\u003cli\u003e屏幕保护膜\u003c/li\u003e\n\u003cli\u003e户外智能插座\u003c/li\u003e\n\u003cli\u003e可视门铃\u003c/li\u003e\n\u003cli\u003e运动传感器\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"8\"\u003e拓展速卖通代发货业务\u003c/h2\u003e\n\u003cp\u003e有一些销售后，就要考虑拓展业务了。\u003c/p\u003e\n\u003ch3\u003e建立供应商关系\u003c/h3\u003e\n\u003cp\u003e最后，你要找出你所在细分市场中可靠的供应商。\u003ca href=\"/zh/blog/dropshipping-tips\" target=\"_blank\"\u003e代发货技巧\u003c/a\u003e中，最常提到的是与可靠的供应商建立关系。这可以让你拿到更好的价格，你的订单也会优先得到处理。\u003c/p\u003e\n\u003cp\u003e大多数的速卖通供应商使用微信或WhatsApp来沟通。若你经常从某些速卖通卖家处采购产品，最好可以跟他们开个会，建立商业关系。如果你可以带来持续性的销售，有些平台卖家会愿意在产品上印上你的标志，或者在产品包裹中附带定制化的发票或带有你品牌元素的资料。\u003c/p\u003e\n\u003ch3\u003e推广业务\u003c/h3\u003e\n\u003cp\u003e推广任何在线业务都会面临重重挑战。然而，\u003ca href=\"/zh/blog/omnichannel-marketing\" target=\"_blank\"\u003e营销策略\u003c/a\u003e有很多，你可以在自己的商店中测试并应用这些策略。\u003c/p\u003e\n\u003cp\u003e好的营销技巧有以下几种：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/blog/seo-marketing\" target=\"_blank\"\u003eSEO\u003c/a\u003e（搜索引擎优化）\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/email-marketing-metrics\" target=\"_blank\"\u003e邮件营销\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/influencer-marketing-campaigns\" target=\"_blank\"\u003e网红营销\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/social-media-marketing-strategy\" target=\"_blank\"\u003e社交媒体营销\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/affiliate-marketing-for-beginners\" target=\"_blank\"\u003e推荐计划\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/google-ads-types\" target=\"_blank\"\u003e谷歌广告\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"9\"\u003e即刻开启你的速卖通代发货业务\u003c/h2\u003e\n\u003cp\u003e使用速卖通做代发货的最大优势是可以快速测试和验证\u003ca href=\"/zh/blog/product-research\" target=\"_blank\"\u003e产品创意\u003c/a\u003e。如果不确定自己是否能够销售某一类产品，可以先把这种产品添加到商店里做测试！如果效果不理想，只需把这款产品移除，然后再去测试别的产品。\u003c/p\u003e\n\u003cp\u003e这样的业务模式不需要持有或管理库存，也没有前期成本，因此，风险很低。那么，立即\u003ca href=\"https://www.shopify.com/zh/free-trial\" target=\"_blank\"\u003e免费试用Shopify\u003c/a\u003e搭建你的代发货商店吧。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"10\"\u003e速卖通代发货——常见问题\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e速卖通（AliExpress) 是什么?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e速卖通（AliExpress) 是阿里巴巴集团旗下致力于出口业务的跨境电商平台。速卖通上有很多热销产品，包括女士服装、珠宝、电子产品和家居产品等，而且采购价格较低。如果你想在网上把产品卖给国外的客户，这是一个寻找货源的好地方。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e使用速卖通（AliExpress)做代发货是否值得？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e值得。使用速卖通代发货依然是创业者在线赚钱最常用的业务模式。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何使用速卖通（AliExpress)做代发货？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cli\u003e选择代发货细分市场\u003c/li\u003e\n\u003cli\u003e在速卖通上选择细分市场的产品\u003c/li\u003e\n\u003cli\u003e寻找可靠的代发货供应商\u003c/li\u003e\n\u003cli\u003e创建在线商店（电商独立站），并从速卖通导入产品\u003c/li\u003e\n\u003cli\u003e推广代发货业务\u003c/li\u003e\n\u003cli\u003e拿到第一笔订单，然后从速卖通供应商处采购产品\u003c/li\u003e\n\u003cli\u003e与客户保持联系，确认产品已配达\u003c/li\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e使用速卖通（AliExpress)代发货如何处理退款和退货？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e联系供应商解决问题。如果没有解决方案，就寻求速卖通的买家保护（AliExpress Buyer Protection，英文链接）来解决。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e为什么速卖通（AliExpress)的产品和服务那么便宜？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e速卖通上的产品之所以那么便宜，是因为在速卖通上销售产品的商家直接从中国的厂家处采购产品。这样，商家的产品成本就可以变低，也就能提供价格低廉的运费了。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e编译：Olivia Huang\u003c/p\u003e","excerpt":"在速卖通做跨境电商代发货很简单，不用担心库存和运输的问题。阅读本文，了解速卖通代发货的含义及其运作方式，以及适合做速卖通代发货的产品。","excerptHtml":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e在速卖通做跨境电商代发货很简单，不用担心库存和运输的问题。阅读本文，了解速卖通代发货的含义及其运作方式，以及适合做速卖通代发货的产品。\u003c/span\u003e","seo":{"__typename":"SEO","title":"速卖通是什么？如何使用速卖通代发货？ - Shopify 中国","description":"在速卖通做跨境电商代发货很简单，不用担心库存和运输的问题。阅读本文，了解速卖通代发货的含义及其运作方式，以及适合做速卖通代发货的产品。"},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"en-GB\":\"https://www.shopify.com/uk/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"en-AU\":\"https://www.shopify.com/au/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"en-ID\":\"https://www.shopify.com/id/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"en-NZ\":\"https://www.shopify.com/nz/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"en-ZA\":\"https://www.shopify.com/za/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"en-NG\":\"https://www.shopify.com/ng/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"en-PH\":\"https://www.shopify.com/ph/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"en-SG\":\"https://www.shopify.com/sg/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"en-HK\":\"https://www.shopify.com/hk/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"en-IE\":\"https://www.shopify.com/ie/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"en-MY\":\"https://www.shopify.com/my/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"代发货模式：新手商家的起步之路\",\"url\":\"blog/dropshipping-model\"},{\"title\":\"13个Shopify一件代发应用，助你找到可销售的产品（无需亲自发货）\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"准备通过Shopify做哪些国家的业务？本篇手把手指南助你“卖”向全球\",\"url\":\"blog/shopify-store-multiple-countries\"},{\"title\":\"SEO 优化全面解析：SEO 是什么？如何制定相关计划以加速商店增长\",\"url\":\"blog/seo-marketing\"},{\"title\":\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\",\"url\":\"blog/12-things-to-sell-on-shopify-other-than-products\"},{\"title\":\"实用指南：亚马逊代发货如何运作？\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"新人创业怎么起步？启动创业之旅的12个步骤助力你白手起家\",\"url\":\"blog/how-to-start-a-business\"},{\"title\":\"可以从笔记本电脑开始的12种低投资商业创意（无需库存）\",\"url\":\"blog/low-investment-business-ideas\"},{\"title\":\"Twitch 商品销售指南：如何通过品牌商品培养 Twitch 粉丝\",\"url\":\"blog/make-merch-for-twitch\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利\",\"tags\":[\" 新手上路\"],\"handle\":\"make-money-on-tiktok\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.png?format=webp\u0026v=1638510485\u0026width=1024\",\"imageAltText\":\"海外抖音赚钱\",\"modifiedAt\":\"2021-12-03\"},{\"title\":\"跨境电商选品策略与方法，好的选品是成功的一半\",\"tags\":[\"新手上路\"],\"handle\":\"product-ideas-for-cross-border-ecommerce\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_d418f869-4ac7-4d4a-8bec-f1b54d458b39.png?format=webp\u0026v=1622024815\u0026width=1024\",\"imageAltText\":\"跨境电商选品\",\"modifiedAt\":\"2021-12-18\"},{\"title\":\"如何开设一家 Shopify 商店：分步指南\",\"tags\":[\"新手上路\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_368d967b-8ce5-4578-b43a-34ea7d402e9e.png?format=webp\u0026v=1617439943\u0026width=1024\",\"imageAltText\":\"Shopify商店指南\",\"modifiedAt\":\"2021-04-08\"},{\"title\":\"独立站助力品牌升级，引领商家出海新方向\",\"tags\":[\"新手上路\"],\"handle\":\"self-built-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_814b3b9e-5644-408c-8680-13d8bed1e6b0.png?format=webp\u0026v=1625295309\u0026width=1024\",\"imageAltText\":\"国内商家通过跨境电商独立站对接全球消费者\",\"modifiedAt\":\"2021-07-06\"},{\"title\":\"Shopify 是什么？官方科普贴带你了解独立站明星之选\",\"tags\":[\"新手上路\"],\"handle\":\"introduction-to-shopify\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\",\"imageAltText\":\"shopify是什么\",\"modifiedAt\":\"2022-03-31\"},{\"title\":\"速卖通是什么？最新最全速卖通简介与入驻指南！\",\"tags\":[\"新手上路\"],\"handle\":\"the-definitive-guide-to-dropshipping-with-aliexpress\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\",\"imageAltText\":\"速卖通\",\"modifiedAt\":\"2021-06-18\"},{\"title\":\"商业计划书范本：创建项目计划的实用框架\",\"tags\":[\"新手上路\"],\"handle\":\"business-plan-template\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\",\"imageAltText\":\"商业计划书\",\"modifiedAt\":\"2021-11-26\"},{\"title\":\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\",\"tags\":[\" 新手上路\"],\"handle\":\"12-things-to-sell-on-shopify-other-than-products\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\",\"imageAltText\":\"虚拟产品\",\"modifiedAt\":\"2022-03-01\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/aliexpress_20dropshipping.png?v=1727209386","imageAltText":"一只快递纸盒","imageClass":"","modifiedAt":"2024年9月27日","modifiedAtRaw":"2024-09-27T16:20:01Z"},"metaDescription":"在速卖通做跨境电商代发货很简单，不用担心库存和运输的问题。阅读本文，了解速卖通代发货的含义及其运作方式，以及适合做速卖通代发货的产品。","contentHtml":"\u003cp\u003e速卖通是阿里巴巴集团旗下致力于出口业务的跨境电商平台。使用速卖通\u003ca href=\"/zh/blog/what-is-dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e是开启跨境电商业务的便捷方式。代发货卖家只需专注于搭建在线商店和选品，无需操心库存管理或产品运输的工作。\u003c/p\u003e\n\u003cp\u003e尽管做代发货能轻松地进入电商领域，但是，选择产品以及寻找可靠的供应商却一点也不轻松。使用速卖通来做代发货可以借助\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\" target=\"_blank\"\u003eDSers\u003c/a\u003e来简化代发货的订单处理流程，这也正是很多创业者选择速卖通代发货的原因。\u003c/p\u003e\n\u003cp\u003e本文深入探讨了速卖通代发货这一主流的\u003ca href=\"/zh/blog/dropshipping-guide\" target=\"_blank\"\u003e跨境电商代发货\u003c/a\u003e模式，阐明了用速卖通代发货的优势和使用速卖通做代发货的方法，同时也列举出了速卖通上适合做代发货的产品。这篇教程也非常适合使用Shopify等建站工具做独立站的跨境电商卖家。\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003e速卖通（AliExpress) 是什么?\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://www.aliexpress.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e速卖通\u003c/a\u003e（英文链接）是一个大型商城，销售的商品数量超过一亿，主要交易市场为俄罗斯、美国、西班牙、巴西和法国等。这个商城成立于2010年，隶属于世界上最大的电商公司之一——总部位于中国的阿里巴巴（Alibaba）。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image8_0254d4be-66fa-42fb-92b9-223b57cfb2b9.jpg?v=1727453232\" alt=\"速卖通页面显示一辆车在海边，旁边有汽车配件\" style=\"float: none;\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003e速卖通网站首页\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e速卖通上有很多\u003ca href=\"/zh/blog/trending-products\" target=\"_blank\"\u003e热门产品\u003c/a\u003e，包括女士服装、珠宝、电子产品和家居产品等，而且采购价格较低。如果你想\u003ca href=\"/zh/blog/start-online-store\" target=\"_blank\"\u003e在网上卖东西\u003c/a\u003e的话，这是一个寻找货源的好地方。\u003c/p\u003e\n\u003cp\u003e与亚马逊（Amazon）和易贝(eBay）等\u003ca href=\"/zh/blog/online-selling-sites\" target=\"_blank\"\u003e商城\u003c/a\u003e不同，速卖通的基础设施非常适合处理代发货订单。\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e速卖通是否支持代发货？\u003c/h2\u003e\n\u003cp\u003e支持。在速卖通上，你可以轻松地找到要在商店里售卖的产品，而且不必担心库存或运输的问题。做代发货时，你可以免费使用\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\u0026amp;search_id=f6f3302b-5363-486a-becc-fff45222f3c3\u0026amp;surface_detail=DSers\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=1\u0026amp;surface_type=search\" target=\"_blank\"\u003eDSers\u003c/a\u003e或其它\u003ca href=\"/zh/blog/product-sourcing-apps\" target=\"_blank\"\u003e代发货（一件代发）应用\u003c/a\u003e在速卖通上找产品，只需简单地点击几下，就能把产品添加到商店里。\u003c/p\u003e\n\u003cp\u003e以下是操作步骤：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e浏览产品：在速卖通上浏览想要销售的产品\u003c/li\u003e\n\u003cli\u003e添加产品：把你想售卖的产品从速卖通添加到你的商店里\u003c/li\u003e\n\u003cli\u003e设定价格：在采购价的基础上加价\u003c/li\u003e\n\u003cli\u003e导入产品：将产品导入Shopify商店并编辑产品详情\u003c/li\u003e\n\u003cli\u003e收到订单：收到订单后，代发货应用就会通知速卖通卖家\u003c/li\u003e\n\u003cli\u003e产品发货：速卖通卖家直接给你的客户发货\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"3\"\u003e使用速卖通代发货需要多少成本？\u003c/h2\u003e\n\u003cp\u003e使用速卖通代发货是免费的。像Doba和Worldwide Brands这些与速卖通是竞争关系的平台，要想接触到他们的供应商，需要每个月支付一定的费用。如果没有代发货的启动资金，可以免费用速卖通来找产品。\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e使用速卖通代发货的优势是什么？\u003c/h2\u003e\n\u003cp\u003e虽然速卖通将自己定位为一家在线零售商，但大多数速卖通卖家明白，他们的大部分客户都是经销商，对代发货更感兴趣。\u003c/p\u003e\n\u003cp\u003e很多速卖通卖家有现成的产品照片，还提供了基本的产品描述，你都可以直接运用到自己的商店里。然而，你还需要花时间对图片和产品描述做进一步润色，这些工作通常都会带来回报。\u003c/p\u003e\n\u003cp\u003e使用速卖通做代发货很简单，基本上就是在收到产品订单后，从网站上采购产品，然后填写客户的地址。\u003c/p\u003e\n\u003cp\u003e💡阅读\u003ca href=\"/zh/blog/dropshipping-guide\" target=\"_blank\"\u003e代发货终极指南\u003c/a\u003e，探索更多内容。\u003c/p\u003e\n\u003ch3\u003e如果人们可以在速卖通上买到同样的产品，为什么还要在你的店里买？\u003c/h3\u003e\n\u003cp\u003e若选择使用速卖通来做代发货，你的竞争优势不是价格或独家产品，而应该是比你的竞争对手更快地触达并服务客户。换句话说，成功的代发货关键在于营销、运营和客户支持。\u003c/p\u003e\n\u003cp\u003e好的营销本身就是一大竞争优势。营销就是帮助客户寻找、评估并购买你的产品，也体现为打造品牌所需的各种活动，例如，输出有用且有趣的内容。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/customer-service\" target=\"_blank\"\u003e客户支持\u003c/a\u003e是差异化竞争的一个关键因素，特别是在竞争对手服务平平无奇，甚至购物体验糟糕的情况下，出色的客户支持能让你在市场竞争中脱颖而出。你可以及时回答客户的问题，以及把解决客户在购物时遇到的问题放在首位，把服务维持在一个很高的水平线上。\u003c/p\u003e\n\u003ch3\u003e在亚马逊做销售能使用速卖通代发货吗？\u003c/h3\u003e\n\u003cp\u003e你可以把亚马逊和速卖通都连接到Shopify商店，然后使用速卖通把产品代发给亚马逊买家客户。以下是操作步骤：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e使用Shopify等独立站\u003ca href=\"/zh/blog/best-ecommerce-platforms\" target=\"_blank\"\u003e电商平台\u003c/a\u003e创建在线商店。\u003c/li\u003e\n\u003cli\u003e在商店里安装\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\u0026amp;search_id=f6f3302b-5363-486a-becc-fff45222f3c3\u0026amp;surface_detail=DSers\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=1\u0026amp;surface_type=search\" target=\"_blank\"\u003eDSers应用\u003c/a\u003e，然后使用DSers在速卖通上寻找货源。\u003c/li\u003e\n\u003cli\u003e使用DSers把速卖通的产品导入Shopify商店。\u003c/li\u003e\n\u003cli\u003e在Shopify商店添加\u003ca href=\"https://apps.shopify.com/search?q=amazon\u0026amp;locale=zh-CN\" target=\"_blank\"\u003e亚马逊集成应用\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e使用上述集成应用从Shopify后台创建和管理亚马逊的产品。\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eDSers设置好后，你可以将Shopify商店里现有的产品创建为亚马逊的产品页面，或者，如果你已经在亚马逊上销售产品，你也可以直接在Shopify后台设置亚马逊的产品报价。此外，Shopify还会自动更新亚马逊产品页面上的库存，使其与Shopify的库存保持一致。\u003c/p\u003e\n\u003cp\u003e💡更多阅读：\u003ca href=\"/zh/blog/amazon-dropshipping\" target=\"_blank\"\u003e实用指南：亚马逊代发货如何运作？\u003c/a\u003e\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e4个步骤创建使用速卖通代发货的Shopify商店\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e选择合适的速卖通代发货产品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e选择可靠的供应商\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e搭建Shopify代发货商店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003e往Shopify商店里添加速卖通的产品\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e你可以按照以下4个步骤和相关注意事项打造Shopify的代发货商店：\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. 选择合适的速卖通代发货产品\u003c/h3\u003e\n\u003cp\u003e创建商店的第一步是选择\u003ca href=\"/zh/blog/niche-markets\" target=\"_blank\"\u003e细分市场（利基市场）\u003c/a\u003e，或者说是选择要销售的代发货产品。\u003c/p\u003e\n\u003cp\u003e如果无从入手，可以查阅速卖通的产品目录，看自己对哪个品类最感兴趣，或者对销售哪个品类最有信心。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image4_1f2b14fb-79e7-4053-91ef-6090894fe782.jpg?v=1727453232\" alt=\"速卖通页面上显示着丰富的产品目录\" style=\"float: none;\" loading=\"lazy\"\u003e\n\t\u003cfigcaption\u003e\n\t\u003cp\u003e速卖通的产品类目很丰富。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e确定好细分市场后，就可以开始选择要销售的产品了。速卖通上有很多产品和供应商，做起选择来比较困难。\u003c/p\u003e\n\u003cp\u003e你可以参考以下五个标准来选择速卖通上的代发货产品：\u003c/p\u003e\n\u003ch4\u003e拒绝品牌产品、假货或仿冒品\u003c/h4\u003e\n\u003cp\u003e为了避免无意间销售到假货和仿冒品，不要选择带有品牌元素的产品。你不是授权的经销商（除非你与某个品牌合作），不值得去承担销售品牌产品带来的风险，即使是合法的也不值得。\u003c/p\u003e\n\u003cp\u003e即使销售品类因此而受到限制，但至少可以保证商店的合法性。你可以选择品牌效应不强的产品品类，例如，电子产品配件。\u003c/p\u003e\n\u003cp\u003e速卖通严厉打击假货。买到假货的买家可以向平台投诉，同时还有平台客服介入处理。\u003c/p\u003e\n\u003cp\u003e💡更多阅读：\u003ca href=\"/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\" target=\"_blank\"\u003e阿里巴巴国际站代发货和采购指南\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003ee邮宝免费配送\u003c/h4\u003e\n\u003cp\u003e在任何可能的情况下，重点关注能提供\u003ca href=\"/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\" target=\"_blank\"\u003ee邮宝\u003c/a\u003e免费配送的产品。速卖通上大部分产品都来自中国或中国香港，e邮宝不仅价格最实惠，还能把小件商品快速地运往美国或其他国家。\u003c/p\u003e\n\u003cp\u003e即使速卖通的卖家不提供免费的e邮宝配送，要把速卖通上的产品从中国运到美洲或欧洲，e邮宝仍然是最实惠和最可靠的运输方式。\u003c/p\u003e\n\u003ch4\u003e超过300个订单\u003c/h4\u003e\n\u003cp\u003e一个产品订单量多能说明几件事情。首先，市场对这个产品一直有需求。其次，该产品的供应商是可靠的，因为，订单多意味着这当中至少有一些是复购订单。你可以利用筛选功能，让产品按照历史订单量（Orders）从高到低排序。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image6_0106117a-1f92-4502-8222-2f4436764e7a.jpg?v=1727453231\" alt=\"速卖通的筛选功能：价格，订单，免费邮寄，评分\" style=\"float: none;\" loading=\"lazy\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003e使用速卖通的筛选功能可以轻松缩小产品的选择范围。筛选指标分别为：价格（Price）、发出地（Ship From）、快速配送（Fast Delivery）、免运费（Free shipping）、评分（\u0026amp;up）、最匹配（Best Match）、订单量（Orders）。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch4\u003e4.5星以上的评分\u003c/h4\u003e\n\u003cp\u003e产品的评分高（4.5星以上），说明该速卖通卖家得到的正面反馈很多。\u003ca href=\"https://chrome.google.com/webstore/detail/aliexpress-seller-check/mibmplgflabdmnnoncnedjfdpidjblnk?hl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eAliExpress Seller Check\u003c/a\u003e（速卖通卖家检查器，英文链接）等第三方工具也可以对速卖通卖家进行评估，这个工具可能比速卖通的评分系统更客观。\u003c/p\u003e\n\u003ch4\u003e低价格、高利润\u003c/h4\u003e\n\u003cp\u003e很多代发货卖家会找批发价格在1-20美元（7-140元人民币）之间的产品，这样的产品可以卖到20-50美元（140-350元人民币），从而给获客所需的营销费用留有空间，同时还能有\u003ca href=\"/zh/tools/profit-margin-calculator\" target=\"_blank\"\u003e利润\u003c/a\u003e。\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. 选择可靠的供应商\u003c/h3\u003e\n\u003cp\u003e代发货卖家利用网站和营销把客户和供应商联系起来。要确保好的客户体验，供应商就应该做到产品页面的图文描述与实际产品相符，发货迅速，还要保持高标准的质量保证。\u003c/p\u003e\n\u003cp\u003e因此，选供应商不仅是选择最便宜的批发价格。你需要做一套方案，确保自己能选到值得信赖的供应商。\u003c/p\u003e\n\u003cp\u003e以下方法和信息能检验一个速卖通卖家是否可靠：\u003c/p\u003e\n\u003ch4\u003e查看供应商的数据\u003c/h4\u003e\n\u003cp\u003e卖家名字旁展示了反馈评分的百分比数字，选择满意率至少为95%的供应商。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image9_f9906aeb-45a4-4f7c-9e75-16abe9323b89.jpg?v=1727453231\" alt=\"黑色横幅上端的速卖通搜索功能，有买家反馈的评分\" style=\"float: none;\" loading=\"lazy\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003e速卖通的评分系统有产品评分和卖家评分。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e点击卖家的名称查看反馈详情，你会看到卖家在速卖通上的经营时间，应该选择那些有多年经验、运输信誉良好的成熟供应商。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image3_b2961ceb-a9a9-4467-84d2-198e3fb99c6d.jpg?v=1727453232\" alt=\"速卖通卖家业绩总结图表：货物是否符实、沟通和配送速度的评分\" style=\"float: none;\" loading=\"lazy\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003e速卖通卖家概况面板，包含多个重要指标：过去6个月的正面反馈率（Positive feedback rate）、卖家入驻时间（AliExpress Seller Since）、物品与描述的符合情况（Item as Described）、沟通（Communication）、运输速度(Shipping Speed)以及卖家分别在1个月、3个月和6个月内每个评分的反馈历史（Feedback History）。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch4\u003e丰富、精美的产品图片\u003c/h4\u003e\n\u003cp\u003e充分调查，确保产品图片来自制造商而非别的零售商。\u003ca href=\"https://images.google.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e谷歌的图片搜索\u003c/a\u003e（英文链接）可以查看产品图片是否属于原创。\u003c/p\u003e\n\u003ch4\u003e善于沟通，乐于助人\u003c/h4\u003e\n\u003cp\u003e下单前不要害怕向供应商提问题，可靠的供应商会快速地回答你的问题。如果供应商不回复消息，就要引起警惕。\u003c/p\u003e\n\u003ch4\u003e下一个订单做测试\u003c/h4\u003e\n\u003cp\u003e在与供应商合作之前可以先下一个订单，做个测试，这样有助于你评估包括运输时间和产品质量在内的客户体验。\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. 搭建Shopify代发货商店\u003c/h3\u003e\n\u003cp\u003e你可以用简单的网站建站工具搭建Shopify商店。如果没有Shopify账号，可以注册一个，可以\u003ca href=\"/zh/free-trial\" target=\"_blank\"\u003e免费试用3天\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e在这个阶段，不用太担心品牌和设计方面的问题，你可以在后续工作中给商店做定制化调整以及添加更复杂的功能。\u003c/p\u003e\n\u003cp\u003e💡更多阅读：\u003ca href=\"/zh/blog/start-online-store\" target=\"_blank\"\u003e如何开设Shopify商店：10个步骤轻松上手\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. 往Shopify商店里添加速卖通的产品\u003c/h3\u003e\n\u003cp\u003e搭建好Shopify商店后，如果选好了产品品类和供应商，就可以开始添加产品了。\u003c/p\u003e\n\u003cp\u003e这个步骤不是单纯地把速卖通产品页面上的图片和描述放到网站上。要想取得成功，就需要在商店内容上多下功夫。\u003c/p\u003e\n\u003ch4\u003e自己写产品描述\u003c/h4\u003e\n\u003cp\u003e许多速卖通上的产品描述并非由文案人员撰写，也没有明确解释产品的卖点。从长远来看，为商店撰写独特的文案更有利于业务的发展，提高产品页面的转化率。此外，原创的文案还能规避\u003ca href=\"https://moz.com/learn/seo/duplicate-content\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e内容重复\u003c/a\u003e（英文链接）带来的所有风险。\u003c/p\u003e\n\u003ch4\u003e让客户了解配送时间\u003c/h4\u003e\n\u003cp\u003e在产品页面（或店铺的其他地方）添加预计送达的时间是个明智的举措，因为大多数速卖通的卖家都位于中国，运输时间比一般情况要长。根据不同的供应商情况，有的订单配送时间可能长达20天。\u003c/p\u003e\n\u003ch4\u003e使用订单跟踪应用程序\u003c/h4\u003e\n\u003cp\u003e由于运输时间比一般情况长，你可能会收到客户询问订单下落的邮件。Shopify应用商店里的\u003ca href=\"https://apps.shopify.com/search?q=order%20tracking\u0026amp;locale=zh-CN\" target=\"_blank\"\u003e订单跟踪应用程序\u003c/a\u003e可以让客户了解订单的最新配送状态。\u003c/p\u003e\n\u003ch4\u003e提供免费配送\u003c/h4\u003e\n\u003cp\u003e运费价格低是竞争优势之一。如果能找到零成本或低成本配送的速卖通卖家，你就可以向客户宣传免运费的卖点。\u003c/p\u003e\n\u003ch4\u003e合理定价\u003c/h4\u003e\n\u003cp\u003e考虑以批发成本两倍左右的价格定价，这样，50%的利润率能让这笔生意更有价值，也可以覆盖营销和客户支持等必要的开销成本。\u003c/p\u003e\n\u003cp\u003e💡\u003cstrong\u003e使用DSers添加产品可以节省时间\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e相较于手动地添加速卖通的产品，用Dsers来添加产品速度更快。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image8_0254d4be-66fa-42fb-92b9-223b57cfb2b9.jpg?v=1727453232\" alt=\"速卖通上便携式加湿器的产品页面，突出显示了“Add to DSers（加入DSers）”的按钮。\" style=\"float: none;\" loading=\"lazy\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003e\u0026nbsp;DSers能与速卖通完美集成。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e你可以直接从速卖通下载\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\u0026amp;search_id=f6f3302b-5363-486a-becc-fff45222f3c3\u0026amp;surface_detail=DSers\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=1\u0026amp;surface_type=search\" target=\"_blank\"\u003eDSers应用程序\u003c/a\u003e或\u003ca href=\"https://www.dsers.com/dsers-chrome-extension\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e谷歌插件\u003c/a\u003e（英文链接），这样，在速卖通上寻找客户可能喜欢的产品时，就可以自动地往商店里导入新产品。\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e如何使用速卖通代发货？\u003c/h2\u003e\n\u003cp\u003e商店里上架好产品后，第一个订单到来时，该如何处理呢？\u003c/p\u003e\n\u003cp\u003e使用速卖通代发货与其他常规的代发货类似。收到订单后，在速卖通上采购产品，然后输入客户的名字和运输地址，剩余的工作由速卖通卖家来处理。\u003c/p\u003e\n\u003cp\u003e你可以\u003cstrong\u003e手动下单\u003c/strong\u003e，也可以使用工具\u003cstrong\u003e将此流程自动化\u003c/strong\u003e。\u003c/p\u003e\n\u003ch3\u003e手动下单\u003c/h3\u003e\n\u003cp\u003e如果你想要手动采购产品，最好可以做一份网站产品的电子数据表格，包括销售的数量，产品在速卖通上的价格，以及产品的链接。\u003c/p\u003e\n\u003cp\u003e这样，无论何时有订单，你都可以轻松地在速卖通上找到供应商，还能追踪产品价格的变化。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/59131.jpg?v=1727453231\" alt=\"产品数据电子表格，包含产品的名称、零售价、成本和速卖通链接的信息。\" style=\"float: none;\" loading=\"lazy\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003e销售高价或复杂产品的代发货卖家更适合手动下单。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch3\u003e自动下单\u003c/h3\u003e\n\u003cp\u003e你也可以使用DSers在速卖通上下单，这个方法是自动的，无需手动采购大批量的产品，有助于业务的增长。\u003c/p\u003e\n\u003cp\u003e在DSers上添加好产品后，这个应用程序就会处理后续事宜。它会自动地从速卖通采购产品，然后插入客户的详细信息。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image1_464aa946-f621-4bb8-8444-f883eea342c1.jpg?v=1727453232\" alt=\"要使用DSers应用在速卖通上订购产品的列表\" style=\"float: none;\" loading=\"lazy\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003eDSers应用\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\n\u003c/div\u003e\n\u003cp\u003eDSers甚至会在一个速卖通供应商改变价格或缺货时通知你，并推荐其他的\u003ca href=\"/zh/blog/dropshipping-websites\" target=\"_blank\"\u003e代发货供应商\u003c/a\u003e。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\n\t\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image2_ec6b694c-a767-41ce-9972-c2c6d2b33b69.jpg?v=1727453293\" alt=\"DSers应用上的显示着图片和价格的产品目录，包含自行车夹克，挂坠, 裙子, 婴儿推车等产品\" style=\"float: none;\" loading=\"lazy\"\u003e\n\t\u003cfigcaption\u003e\n\t\t\u003cp\u003eDSers应用可以给出供应商优化（Supplier Optimizer）的建议。\u003c/p\u003e\n\t\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch3\u003e下单技巧\u003c/h3\u003e\n\u003ch4\u003e让速卖通卖家知道你在做代发货\u003c/h4\u003e\n\u003cp\u003e在速卖通采购产品时，最好可以让平台上的卖家知道你在做代发货。这样，供应商在发给客户的包裹中就不会附带发票或促销信息。\u003c/p\u003e\n\u003cp\u003e结账时，可以给卖家留言，简单地写几句，如“这个是代发货产品，不要附带促销信息或发票。”\u003c/p\u003e\n\u003ch4\u003e监控配送进程\u003c/h4\u003e\n\u003cp\u003e客户收到订单后，预留出让客户反馈产品或配送问题的时间。这样，你就可以跟速卖通卖家反馈这些问题，让他们加以改正，并告知他们，希望他们在后续的订单中能解决这些问题。\u003c/p\u003e\n\u003ch4\u003e退款和退货\u003c/h4\u003e\n\u003cp\u003e很多速卖通卖家不接受退货，因此，你可能需要制定自己的退货和退款政策。\u003c/p\u003e\n\u003cp\u003e客户在你的商店里下单后遇到的问题，往往是因为订单产品未到达。这种情况下，就需要跟速卖通卖家反映这个问题。联系供应商，如果没有解决方案，就使用\u003ca href=\"https://sale.aliexpress.com/__pc/buyerprotection-seller_guaranteed.htm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eAliExpress Buyer Protection\u003c/a\u003e（速卖通买家保护，英文链接）来解决。\u003c/p\u003e\n\u003cp\u003e若客户只是对产品不满意，往往是预期的问题，即客户收到的产品跟他们预期的不一样。在这种情况下，大多数代发货卖家会接受退款，这也是与客户建立信任的一种方式。\u003c/p\u003e\n\u003cp\u003e若产品有破损，让客户拍照，然后把照片发送给速卖通卖家。\u003c/p\u003e\n\u003ch2 id=\"7\"\u003e适合速卖通代发货的产品有哪些？\u003c/h2\u003e\n\u003cp\u003e以下是最容易销售获利的\u003ca href=\"/zh/blog/best-dropshipping-products\" target=\"_blank\"\u003e代发货产品\u003c/a\u003e：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eT恤\u003c/li\u003e\n\u003cli\u003e瑜伽袜\u003c/li\u003e\n\u003cli\u003e运动套装\u003c/li\u003e\n\u003cli\u003e凉鞋\u003c/li\u003e\n\u003cli\u003e水鞋\u003c/li\u003e\n\u003cli\u003e速干跑步短裤\u003c/li\u003e\n\u003cli\u003eLED面罩\u003c/li\u003e\n\u003cli\u003e面部滚轮\u003c/li\u003e\n\u003cli\u003e洁面卸妆湿巾\u003c/li\u003e\n\u003cli\u003e无动物成分（Cruelty Free）睫毛膏\u003c/li\u003e\n\u003cli\u003e痘痘贴\u003c/li\u003e\n\u003cli\u003e防晒霜\u003c/li\u003e\n\u003cli\u003e保温杯\u003c/li\u003e\n\u003cli\u003e空气炸锅\u003c/li\u003e\n\u003cli\u003e电热水壶\u003c/li\u003e\n\u003cli\u003e便携式搅拌机\u003c/li\u003e\n\u003cli\u003e咖啡胶囊\u003c/li\u003e\n\u003cli\u003e拿铁搅拌机\u003c/li\u003e\n\u003cli\u003e有机婴儿服装\u003c/li\u003e\n\u003cli\u003e磨牙玩具\u003c/li\u003e\n\u003cli\u003e低敏婴儿湿巾\u003c/li\u003e\n\u003cli\u003e水性湿巾\u003c/li\u003e\n\u003cli\u003e尿布\u003c/li\u003e\n\u003cli\u003e婴儿车风扇\u003c/li\u003e\n\u003cli\u003e亚麻床单\u003c/li\u003e\n\u003cli\u003e超细纤维床单\u003c/li\u003e\n\u003cli\u003e枕头\u003c/li\u003e\n\u003cli\u003e遮光窗帘\u003c/li\u003e\n\u003cli\u003e防滑衣架\u003c/li\u003e\n\u003cli\u003e打印纸\u003c/li\u003e\n\u003cli\u003e便签本\u003c/li\u003e\n\u003cli\u003e强力打包胶带\u003c/li\u003e\n\u003cli\u003e墨盒\u003c/li\u003e\n\u003cli\u003e文件夹\u003c/li\u003e\n\u003cli\u003e环形灯\u003c/li\u003e\n\u003cli\u003eUSB-C电源适配器\u003c/li\u003e\n\u003cli\u003e屏幕保护膜\u003c/li\u003e\n\u003cli\u003e户外智能插座\u003c/li\u003e\n\u003cli\u003e可视门铃\u003c/li\u003e\n\u003cli\u003e运动传感器\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"8\"\u003e拓展速卖通代发货业务\u003c/h2\u003e\n\u003cp\u003e有一些销售后，就要考虑拓展业务了。\u003c/p\u003e\n\u003ch3\u003e建立供应商关系\u003c/h3\u003e\n\u003cp\u003e最后，你要找出你所在细分市场中可靠的供应商。\u003ca href=\"/zh/blog/dropshipping-tips\" target=\"_blank\"\u003e代发货技巧\u003c/a\u003e中，最常提到的是与可靠的供应商建立关系。这可以让你拿到更好的价格，你的订单也会优先得到处理。\u003c/p\u003e\n\u003cp\u003e大多数的速卖通供应商使用微信或WhatsApp来沟通。若你经常从某些速卖通卖家处采购产品，最好可以跟他们开个会，建立商业关系。如果你可以带来持续性的销售，有些平台卖家会愿意在产品上印上你的标志，或者在产品包裹中附带定制化的发票或带有你品牌元素的资料。\u003c/p\u003e\n\u003ch3\u003e推广业务\u003c/h3\u003e\n\u003cp\u003e推广任何在线业务都会面临重重挑战。然而，\u003ca href=\"/zh/blog/omnichannel-marketing\" target=\"_blank\"\u003e营销策略\u003c/a\u003e有很多，你可以在自己的商店中测试并应用这些策略。\u003c/p\u003e\n\u003cp\u003e好的营销技巧有以下几种：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/blog/seo-marketing\" target=\"_blank\"\u003eSEO\u003c/a\u003e（搜索引擎优化）\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/email-marketing-metrics\" target=\"_blank\"\u003e邮件营销\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/influencer-marketing-campaigns\" target=\"_blank\"\u003e网红营销\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/social-media-marketing-strategy\" target=\"_blank\"\u003e社交媒体营销\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/affiliate-marketing-for-beginners\" target=\"_blank\"\u003e推荐计划\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/google-ads-types\" target=\"_blank\"\u003e谷歌广告\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"9\"\u003e即刻开启你的速卖通代发货业务\u003c/h2\u003e\n\u003cp\u003e使用速卖通做代发货的最大优势是可以快速测试和验证\u003ca href=\"/zh/blog/product-research\" target=\"_blank\"\u003e产品创意\u003c/a\u003e。如果不确定自己是否能够销售某一类产品，可以先把这种产品添加到商店里做测试！如果效果不理想，只需把这款产品移除，然后再去测试别的产品。\u003c/p\u003e\n\u003cp\u003e这样的业务模式不需要持有或管理库存，也没有前期成本，因此，风险很低。那么，立即\u003ca href=\"/zh/free-trial\" target=\"_blank\"\u003e免费试用Shopify\u003c/a\u003e搭建你的代发货商店吧。\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/dropshipping-model\"\u003e代发货模式：新手商家的起步之路\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/product-sourcing-apps\"\u003e13个Shopify一件代发应用，助你找到可销售的产品（无需亲自发货）\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/shopify-store-multiple-countries\"\u003e准备通过Shopify做哪些国家的业务？本篇手把手指南助你“卖”向全球\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/seo-marketing\"\u003eSEO 优化全面解析：SEO 是什么？如何制定相关计划以加速商店增长\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/12-things-to-sell-on-shopify-other-than-products\"\u003e虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/amazon-dropshipping\"\u003e实用指南：亚马逊代发货如何运作？\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/how-to-start-a-business\"\u003e新人创业怎么起步？启动创业之旅的12个步骤助力你白手起家\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/low-investment-business-ideas\"\u003e可以从笔记本电脑开始的12种低投资商业创意（无需库存）\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/make-merch-for-twitch\"\u003eTwitch 商品销售指南：如何通过品牌商品培养 Twitch 粉丝\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"10\"\u003e速卖通代发货——常见问题\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e速卖通（AliExpress) 是什么?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e速卖通（AliExpress) 是阿里巴巴集团旗下致力于出口业务的跨境电商平台。速卖通上有很多热销产品，包括女士服装、珠宝、电子产品和家居产品等，而且采购价格较低。如果你想在网上把产品卖给国外的客户，这是一个寻找货源的好地方。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e使用速卖通（AliExpress)做代发货是否值得？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e值得。使用速卖通代发货依然是创业者在线赚钱最常用的业务模式。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何使用速卖通（AliExpress)做代发货？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cli\u003e选择代发货细分市场\u003c/li\u003e\n\u003cli\u003e在速卖通上选择细分市场的产品\u003c/li\u003e\n\u003cli\u003e寻找可靠的代发货供应商\u003c/li\u003e\n\u003cli\u003e创建在线商店（电商独立站），并从速卖通导入产品\u003c/li\u003e\n\u003cli\u003e推广代发货业务\u003c/li\u003e\n\u003cli\u003e拿到第一笔订单，然后从速卖通供应商处采购产品\u003c/li\u003e\n\u003cli\u003e与客户保持联系，确认产品已配达\u003c/li\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e使用速卖通（AliExpress)代发货如何处理退款和退货？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e联系供应商解决问题。如果没有解决方案，就寻求速卖通的买家保护（AliExpress Buyer Protection，英文链接）来解决。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e为什么速卖通（AliExpress)的产品和服务那么便宜？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e速卖通上的产品之所以那么便宜，是因为在速卖通上销售产品的商家直接从中国的厂家处采购产品。这样，商家的产品成本就可以变低，也就能提供价格低廉的运费了。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e编译：Olivia Huang\u003c/p\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"速卖通（AliExpress) 是什么?"},{"href":"#2","text":"速卖通是否支持代发货？"},{"href":"#3","text":"使用速卖通代发货需要多少成本？"},{"href":"#4","text":"使用速卖通代发货的优势是什么？"},{"href":"#5","text":"4个步骤创建使用速卖通代发货的Shopify商店"},{"href":"#6","text":"如何使用速卖通代发货？"},{"href":"#7","text":"适合速卖通代发货的产品有哪些？"},{"href":"#8","text":"拓展速卖通代发货业务"},{"href":"#9","text":"即刻开启你的速卖通代发货业务"},{"href":"#10","text":"速卖通代发货——常见问题"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip 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Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"shipping_kit":{"heading":"Free Shipping and Fulfillment Kit","content":"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","cta":"Download now","modal_headline":"Get our shipping and fulfillment kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"white_paper_template":{"heading":"Free White Paper Template","content":"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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