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2025年海外版抖音盈利之道:10大技巧教你用TikTok赚钱 - Shopify 中国

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arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="font-bold text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="font-bold text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源:Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[&quot;&quot;] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="font-bold text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源:帮助和支持 . 获取全天候支持"><div class="text-base font-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="font-bold text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">什么是 Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="font-bold text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源:图库照片 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源:“个人简介链接”工具 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&amp;locale=zh-CN&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fmake-money-on-tiktok&amp;signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=zh-Hans&amp;locale=zh-CN&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fmake-money-on-tiktok&amp;signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源:开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container 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src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&amp;&gt;div&gt;button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/make-money-on-tiktok"/><meta itemProp="dateModified" content="2024-09-27T14:06:02.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">2025年海外版抖音盈利之道:10大技巧教你用TikTok赚钱</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">了解在TikTok上赚钱的有效策略,解锁庞大的用户群体,打造品牌粉丝,在TikTok赚钱盈利!</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">最后更新:<!-- --> <time>2024年9月27日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.jpg?v=1727209367&amp;originalWidth=1848&amp;originalHeight=782" alt="Tiktok一个女孩在手机屏幕上跳舞的绘图" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.jpg?v=1727209367&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.jpg?v=1727209367&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.jpg?v=1727209367&amp;originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.jpg?v=1727209367&amp;originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.jpg?v=1727209367&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.jpg?v=1727209367&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.jpg?v=1727209367&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.jpg?v=1727209367&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.jpg?v=1727209367&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">利用TikTok赚钱的10种方式</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">谁是你的TikTok受众?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">内容第一</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">加入创作者经济</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">在TikTok赚钱——常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a 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[&amp;_.marketing-button]:no-underline [&amp;_a&gt;img]:mt-3 [&amp;_a&gt;img]:mb-8 [&amp;_a&gt;img]:h-[revert-layer] [&amp;_img]:my-12 [&amp;_a&gt;img]:inline-block [&amp;_figure&gt;img]:mb-0 [&amp;_figure]:mb-12 [&amp;_img]:inline-block [&amp;_ul]:list-disc [&amp;_ul]:space-y-3 [&amp;_ul]:pl-6 [&amp;_ul]:mb-6 [&amp;_ul_li]:pl-4 [&amp;_ol]:list-decimal [&amp;_ol]:space-y-3 [&amp;_ol]:pl-6 [&amp;_ol]:mb-6 [&amp;_ol_li]:pl-4 [&amp;_ol_li::marker]:font-bold [&amp;_iframe]:max-w-full [&amp;_figcaption]:mb-12 [&amp;_figcaption]:text-center [&amp;_figcaption]:text-xs [&amp;_figcaption]:sm:text-sm [&amp;_figcaption]:mt-1 [&amp;_strong]:font-medium [&amp;_strong]:text-black [&amp;_.heading--4]:font-aktivgroteskextended [&amp;_.heading--4]:text-2xl [&amp;_.heading--4]:text-black [&amp;_.heading--4]:font-medium [&amp;_.heading--4]:tracking-[-.02em] [&amp;_iframe]:mt-3 [&amp;_iframe]:mb-9 [&amp;_.container]:m-0 [&amp;_.container]:flex [&amp;_.container]:gap-5 [&amp;_.container]:flex-wrap 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[&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>尽管在海外推出的时间不到10年,TikTok已成为海外文化、政治和时尚热点的顶流平台。截至2024年,TikTok在美国有近1.08亿用户,且绝大部分是95后,是潜在线上疯狂买家。</p> <p>对于跨境创业者来说,这个平台具有巨大的市场潜力。</p> <p>如果你也想利用TikTok庞大的用户群体,<a href="/zh/blog/how-to-go-viral-on-tiktok" target="_blank">为品牌吸引粉丝</a>,请收下本文为你整理的在TikTok上盈利的10种策略。</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">利用TikTok赚钱的10种方式</h2> <ol> <li><a href="#6">加入TikTok创作者奖励计划</a></li> <li><a href="#7">销售商品</a></li> <li><a href="#8">直播间礼物</a></li> <li><a href="#9">联盟合作</a></li> <li><a href="#10">开一家TikTok小店</a></li> <li><a href="#11">创建信息流广告</a></li> <li><a href="#12">众筹</a></li> <li><a href="#13">收取小费</a></li> <li><a href="#14">订阅服务</a></li> <li><a href="#15">创作独家内容</a></li> </ol> <h3 id="6">加入TikTok创作者奖励计划</h3> <p>海外网红Nathan Apodaca(又名<a href="https://www.tiktok.com/@420doggface208/video/6876424179084709126" target="_blank" rel="nofollow noopener noreferrer">doggface20</a>)一边骑着滑板,喝着蔓越莓汁,一边听着音乐,就这样一个件简简单单的短视频,迅速在TikTok上爆火。海外TikTok的流量并非是遥不可及,其实与国内抖音一样,只要你能捕捉到精彩的瞬间,就有机会出圈。而加入TikTok的创作者奖励计划,可能就是你最简单的赚钱途径。</p> <p><a href="https://www.tiktok.com/creator-academy/zh-Hans/article/creator-rewards-program" target="_blank" rel="nofollow noopener noreferrer">TikTok创作者奖励计划</a>仅针对超过一分钟的原创视频,因为这类视频的用户参与度最高。</p> <p>加入该计划后,你将根据内容的<a href="https://www.tiktok.com/creator-academy/zh-Hans/article/RPM-understanding-the-four-key-factors" target="_blank" rel="nofollow noopener noreferrer">原创度和人气</a>获得奖励。根据Reddit上的用户透露,每1,000次的播放量,其潜在收益从2美分到15美分(约1.4角~1.05元)不等。同时,你可以利用平台的数据分析仪表板,监控视频的表现。</p> <p>首先,你必须在过去的30天内,拥有至少有1万名粉丝,视频播放量达10万次以上,才有资格加入该计划。而且,你的视频必须是原创的,时长必须在一分钟以上。此外,你还需要年满18岁,账号位于符合条件的国家内(美国、巴西、法国、德国、日本、韩国和英国)。</p> <p>要申请加入创作者奖励计划,请前往你的个人档案,点击“TikTok Studio”,然后选择 “创作者奖励计划”。</p> <h3 id="7">销售商品</h3> <div style="text-align: center;"><img style="float: none;" alt="一个人用手机给一双帆布球鞋拍照" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/make-money-tiktok-1.jpg?v=1727445139"></div> <p>销售商品是适合所有账号的变现方式。无论是舞蹈家、歌手,还是喜剧演员,⁠都可以将商品销售给账号的粉丝。</p> <p>随着各种各样的<a href="/zh/blog/print-on-demand-shirts" target="_blank">按需打印公司</a>出现,你有大量的商品可选,例如,销售<a href="/zh/blog/start-online-tshirt-business" target="_blank">T恤</a>、手提袋、枕套、帽子、咖啡杯、贴纸、笔记本⁠⁠等等。</p> <p>销售<a href="/zh/blog/print-on-demand" target="_blank">按需打印产品</a>还能获得额外的好处,因为品牌产品有助于拉近与粉丝间的关系。让粉丝穿上你的品牌,无论他们走到哪,都是为你的品牌做宣传。</p> <p>💡<strong>阅读更多:</strong><a href="/zh/blog/tiktok-for-business" target="_blank">2024年海外版抖音赚钱攻略:8步启动跨境业务</a></p> <h3 id="8">直播间礼物</h3> <p>直播间<a href="https://support.tiktok.com/zh_Hant/live-gifts-wallet/gifts/gifts" target="_blank" rel="nofollow noopener noreferrer">刷礼物</a>,或许是TikTok最强大的变现功能之一。许多社交网络都有直播功能,但TikTok的独特之处在于,它允许粉丝<a href="https://support.tiktok.com/zh_Hant/live-gifts-wallet/tiktok-live/live-gifts-on-tiktok" target="_blank" rel="nofollow noopener noreferrer">赠送虚拟礼物</a>,作为一种对主播的赞赏,而且这些礼物是可以兑现的。</p> <p>而且,在直播中与用户互动,非常有利于建立有价值的关系。</p> <p>如果你<a href="/zh/blog/how-to-make-a-website-to-sell" target="_blank">在网上制作或销售产品</a>,<a href="https://www.tiktok.com/live" target="_blank" rel="nofollow noopener noreferrer">TikTok直播</a>就是一个展示产品的机会。许多海外电商发现,TikTok比其他社交媒体的直播更能吸引潜在买家。</p> <p>例如,做发夹生意的达莎·德卡赫(Dasha Derkach)自从将社交媒体营销的重心从Instagram转到TikTok后,其品牌的销售额就显著增加。</p> <p>她说:"TikTok直播大大提高我们的销售额。以前,我们每周大约只能收到两笔订单,转到TikTok平台后,我们每周大约能收到100笔订单。而现在,我们几乎每天都会在TikTok直播,每周能收到近500笔订单!”</p> <p>而且,TikTok不断在为商家推出新功能,比如“空投”功能,随机给粉丝发放礼物,<a href="https://www.tiktok.com/creator-academy/zh-Hans/article/Unlocking-LIVE-monetization" target="_blank" rel="nofollow noopener noreferrer">增加直播间的趣味</a>。</p> <p><strong>灵感启发</strong>:<a href="https://habits365.com/" target="_blank" rel="nofollow noopener noreferrer">Habits 365</a></p> <figure style="text-align: center;"><img style="float: none;" alt="Habits 365 一个人穿着外套的背部" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_132711.jpg?v=1727445138" loading="lazy"> <figcaption><em><a href="https://www.tiktok.com/@habits_365" target="_blank" rel="nofollow noopener noreferrer">Habits 365</a></em></figcaption> </figure> <p><a href="https://www.tiktok.com/@habits_365" target="_blank" rel="nofollow noopener noreferrer">Habits 365</a>是一家位于纽约的服装公司,由青年兄弟艾力(Eli) 和斯彭瑟(Spencer)创立。公司的核心理念是“培养积极的习惯,成功将随之而来⁠”,而品牌的乐观创始人形象,完美诠释了这一理念。</p> <p>Habits 365的成功在于创始人愿意让客户了解自己。他们经常在TikTok上直播,发布工作到深夜的短视频。</p> <h3 id="9">联盟合作</h3> <div style="text-align: center;"><img style="float: none;" alt="两个网红正在录制TikTok内容" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/make-money-tiktok-2.jpg?v=1727445139" loading="lazy"></div> <p><a href="https://creatormarketplace.tiktok.com/" target="_blank" rel="nofollow noopener noreferrer">创作者市场</a>是TikTok的一大创新。这是一个连接品牌与<a href="/zh/blog/influencer-marketing-statistics" target="_blank">网红</a>的平台,让双方能以一种方便快捷的方式,促进合作关系。</p> <p>如果想要开展网红营销,你可以多浏览这个市场,认识愿意与品牌合作的创作者,了解他们的内容水准。</p> <p>创作者市场类似于网红的代理人,旨在避免营销人员直接联系网红时,可能遇到的一些尴尬问题。</p> <p>Shopify Collabs是一个类似的平台,在创作者与品牌间搭建桥梁。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">通过Shopify Collabs,抽成你喜欢的品牌</p> <p>通过Shopify Collabs,更容易找到与你气味相投的品牌,与品牌建立联盟关系,营销收成尽收囊中。</p> <a href="https://apps.shopify.com/collabs?locale=zh-CN&amp;search_id=0b9d859d-4321-4bb4-97be-29b0be8bd97c&amp;surface_detail=shopify+collabs&amp;surface_inter_position=1&amp;surface_intra_position=5&amp;surface_type=search" class="marketing-button marketing-button--small" target="_blank">了解Shopify Collabs</a> </div> <h3 id="10">开一家TikTok小店</h3> <p>另一种利用联盟链接赚钱的方式是开一家TikTok小店。小店是TikTok的应用内购物工具,开通企业账户可将视频和直播链接至店铺。</p> <p>TikTok小店的主要优点是减少购物摩擦,用户能直接在应用内了解你的产品信息。</p> <p>你还可以为视频添加产品信息和购买按钮,以推荐品牌,同时为联盟伙伴带来流量。</p> <p>如果你使用Shopify商店管理产品,你可以直接集成TikTok小店,方便用户在手机端浏览商品。</p> <p><a href="https://www.tiktok.com/share/video/7376759405330582827?referer_url=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Fmake-money-on-tiktok&amp;refer=embed&amp;embed_source=121374463%2C121451205%2C121439635%2C121433650%2C121404359%2C121351166%2C72778571%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed_card_play&amp;referer_video_id=7207191058013293867" target="_blank">https://www.tiktok.com/share/video/7376759405330582827?referer_url=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Fmake-money-on-tiktok&amp;refer=embed&amp;embed_source=121374463%2C121451205%2C121439635%2C121433650%2C121404359%2C121351166%2C72778571%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed_card_play&amp;referer_video_id=7207191058013293867</a>&nbsp;</p> <p>护肤品牌Peace Out Skincare的创始人恩里科(Enrico Frezza)曾饱受痤疮和皮肤色素沉着的困扰。后来。他开始研究护肤品的开发,并创立自己的护肤品牌。该品牌通过与TikTok网红合作,获取用户的信任,创造销量。参与的创作者还能通过内容赚取报酬。</p> <p>在创建TikTok小店后,最简单的运营方式是向国际代发货商采购商品,用户下单后,由代发货商负责发货,这样你就不需要担心国际仓储问题。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">连接TikTok买家</p> <p>Shopify提供强大的电商工具,帮助你讲述好品牌故事。只需几分钟,就能完成TikTok广告创建。通过TikTok将商品销往全球,并在Shopify平台上管理所有的订单、退货和付款。</p> <a href="https://apps.shopify.com/tiktok?locale=zh-CN" class="marketing-button marketing-button--small" target="_blank">了解更多</a> </div> <h3 id="11">创建信息流广告</h3> <p>TikTok提供大量的<a href="/zh/blog/organic-marketing" target="_blank">自然营销</a>机会,但如果你愿意花一点钱,扩大内容的覆盖范围,不妨考虑利用TikTok广告管理平台,创建专属的信息流广告。</p> <p>TikTok广告将出现在用户的“推荐”页面,像其他TikTok视频一样自动播放。投放付费广告,你可以确保视频内容触达潜在客户。</p> <p>TikTok广告管理平台可<a href="https://apps.shopify.com/tiktok?locale=zh-CN" target="_blank">与Shopify无缝集成</a>。你可以通过Shopify商店,创建TikTok广告,选择目标受众,并跟踪广告表现。</p> <p><strong>灵感启发:</strong><a href="https://luxecollectivefashion.com/" target="_blank" rel="nofollow noopener noreferrer">Luxe Collective</a></p> <div style="text-align: center;"> <figure><img style="float: none;" alt="Luxe Collective的靴子和背包展示" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_133301.jpg?v=1727445139" loading="lazy"> <figcaption> <p><a href="https://luxecollectivefashion.com/" target="_blank" rel="nofollow noopener noreferrer"><em>Luxe Collective</em></a></p> </figcaption> </figure> </div> <p>Luxe Collective是一家总部位于美国利物浦的二手奢侈服装店,最初是在<a href="https://www.instagram.com/luxecollective_" target="_blank" rel="nofollow noopener noreferrer">Instagram</a>上积累了大量粉丝。但随后,<a href="https://www.tiktok.com/@luxecollective" target="_blank" rel="nofollow noopener noreferrer">Luxe Collective</a>也开通了TikTok账号,并培养了一大批TikTok粉丝,数量几乎是Instagram账号的三倍。</p> <p>Luxe Collective的TikTok视频大多是关于时尚小贴士,以及奢侈品牌的最新资讯。Luxe Collective让用户来决定制作什么样的内容,同时为感兴趣的用户精准推送资讯类视频。</p> <h3 id="12">众筹</h3> <p><a href="/zh/blog/equity-crowdfunding" target="_blank">众筹</a>是创作者最轻松的集资方式。既然你已投入大量的时间和精力为粉丝⁠创作内容,你也可以为他们提供一种简单、无压力的回馈方式,以保证你的稳定收入。</p> <p>众筹有多种形式,例如,如果你正在为项目寻找启动资金,你可以设立一个融资目标,在直播中筹款。</p> <p>如果你想资助一个特定的项目,你可以通过以下<a href="/zh/blog/crowdfunding-sites" target="_blank">众筹网站</a>:</p> <ul> <li> <a href="https://www.kickstarter.com/" target="_blank" rel="nofollow noopener noreferrer">Kickstarter</a>:用户群最庞大的众筹平台,品牌知名度高。</li> <li> <a href="https://www.indiegogo.com/" target="_blank" rel="nofollow noopener noreferrer">Indiegogo</a>:更灵活的融资方式,众筹截止后仍可接收资金。</li> <li> <a href="https://www.fundable.com/" target="_blank" rel="nofollow noopener noreferrer">Fundable</a>:支持初创公司以股权置换资金,是寻找投资者的绝佳平台,但目前Fundable仅限美国企业融资。</li> <li> <a href="https://www.crowdcube.com/" target="_blank" rel="nofollow noopener noreferrer">Crowdcube</a>:成功实现筹款目标的公司可从合作机构获取独家福利。</li> </ul> <p>💡<strong>阅读更多:</strong><a href="/zh/blog/how-to-transition-from-kickstarter-to-shopify" target="_blank">跨境电商进阶:从Kickstarter众筹到Shopify开店</a></p> <h3 id="13">收取小费</h3> <div style="text-align: center;"><img style="float: none;" alt="一位正在直播的女士" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/post-image1.png?v=1727445377" loading="lazy"></div> <p>如果你手头没有特别的项目,或者没有准备好集资,众筹平台可能不是理想的选项。要快速接收赠款,请考虑使用小费平台。</p> <p>小费平台是更个性化的赚钱方式,就像生活中的小费罐。小费并非强制性收取,粉丝完全是自愿选择,也可随时随地打赏你的内容。</p> <div style="text-align: center;"> <figure><img style="float: none;" alt="Tipeee页面显示" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_135232.jpg?v=1727445138" loading="lazy"> <figcaption> <p><a href="https://en.tipeee.com/" target="_blank" rel="nofollow noopener noreferrer"><em>Tipeee</em></a></p> </figcaption> </figure> </div> <p>以下是推荐的小费平台:</p> <ul> <li> <strong>TikTok gifts</strong>:以礼物的形式收小费。礼品具有实际货币价值,有些甚至超过500美元(约3500元人民币)。</li> <li> <a href="https://en.tipeee.com/" target="_blank" rel="nofollow noopener noreferrer">Tipeee</a>:不提供订阅服务,但简单好用。利用Tipeee为粉丝建立一个页面,方便他们随时打赏内容,金额自定义。</li> <li> <a href="https://www.buymeacoffee.com/" target="_blank" rel="nofollow noopener noreferrer">Buy Me a Coffee</a>:专注于服务创作者的小费平台,粉丝将被导向至一个页面,为创作者购买任意数量的“咖啡”,而“咖啡”将通过<a href="/zh/blog/paypal" target="_blank">PayPal</a>或在线银行转给创作者,一杯咖啡一美元。</li> <li> <a href="https://ko-fi.com/" target="_blank" rel="nofollow noopener noreferrer">Ko-fi</a>:提供小费打赏、会员资格,以及个性化付费内容(比如,定制教程和视频聊天)等服务。</li> </ul> <h3 id="14">订阅服务</h3> <p>众筹适合大型项目,小费是收小钱的简单方式,但如果你希望获得更稳定的收入来源,你可以考虑提供付费内容订阅服务。</p> <p>订阅可以将一次性观众变成长期支持者。在TikTok上使用“订阅 ”功能,让粉丝每月为你支付一定的费用,而你可以以徽章、专属直播和独家视频访问权等福利,回馈你的订阅粉丝。</p> <div style="text-align: center;"> <figure><img style="float: none;" alt="Patreon页面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_134208.jpg?v=1727445139" loading="lazy"> <figcaption> <p><a href="https://www.patreon.com/" target="_blank" rel="nofollow noopener noreferrer"><em>Patreon</em></a></p> </figcaption> </figure> </div> <p>你可以将订阅费用定得低一些,同时专注于增加订阅人数。</p> <p>比如说,每月10元的低成本订阅,粉丝更容易买单,所以,如果你有很多忠实的粉丝,你的收入就会不断增加。</p> <p>Patreon是一个大型的订阅服务平台,可设置订阅会员等级,或是向部分用户提供独家内容。</p> <p>其他订阅服务平台,比如Ko-fi,同样有小费功能,但Patreon的品牌知名度更高,更容易赢得支持者的信任。</p> <div style="text-align: center;"> <figure><img class="block block--bordered" style="float: none;" alt="Ko-fi页面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_140138.jpg?v=1727445139" loading="lazy"> <figcaption> <p><em>Ko-fi</em></p> </figcaption> </figure> </div> <h3 id="15">创作独家内容</h3> <p>创作TikTok系列视频,最多可上传80个付费视频,让粉丝付费观看这些视频,你就能直接获取收益。</p> <p>系列视频可以长达20分钟,让频道深入探讨某一主题内容。你可以将相关内容打包,比如,30天健身挑战,或者中餐烹饪课程。</p> <p>你需要至少1万名粉丝,且在过去30天内,至少有3个原创视频播放量达1,000次以上,你才能上传系列视频。</p> <p>进入TikTok Studio,找到“系列”选项,按照步骤设置你的系列视频。</p> <h2 id="2">谁是你的TikTok受众?</h2> <div style="text-align: center;"><img style="float: none;" alt="三个人在手机前直播带货" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/post-image2.png?v=1727445526" loading="lazy"></div> <p>TikTok用户群体偏年轻化。绝大部分的用户年龄在34岁以下。许多人把TikTok视为95后的流行标签,但在年龄较长的群体中,TikTok同样越来越受欢迎。因此,迎合年纪更长的用户,或是会是接下来几年的新赛道。</p> <p>TikTok的视频内容五花八门,适合某一群体的内容,可能并不适合其他群体。因此,你发布的内容类型,应该根据目标受众的兴趣来决定。不过,热门TikTok视频往往有以下特征:</p> <p>TikTok视频创作没有放之四海皆准的方法,但在充分了解受众群体后,相信你也可以找到流量变现的最佳方式。</p> <h2 id="3">内容第一</h2> <p>社交媒体营销最棘手的部分,是不能过度宣传。粉丝知道你需要资金来继续创作,但是没有人愿意关注一个不断打广告的账号。</p> <p>TikTok尤其如此,因为这是一个用户关系更亲密的平台。</p> <p>用户欣赏优质的内容,因此应采取“内容优先”的策略。不要强制推销,而是要围绕内容创意⁠,打造盈利的途径。</p> <div style="text-align: center;"> <figure><img class="block block--bordered" style="float: none;" alt="Partly Sunny Projects页面上的植物商品" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sunny-projects.png?v=1727843820" loading="lazy"> <figcaption> <p><a href="https://partlysunnyprojects.com/" target="_blank" rel="nofollow noopener noreferrer"><em>Partly Sunny Projects</em></a></p> </figcaption> </figure> </div> <p>Partly Sunny Projects是在线植物分销商,将漂亮的加州绿植寄送到全国各地。创始人索娅(Sonja Detrinidad) 本是一名贷款专员,创办该业务的最初目的是为了缓解日常工作的压力。</p> <p>后来,她辞掉了工作,决定全职经营她的公司。于是,她开始思考如何为商店引流,并最终创建了一个<a href="https://www.tiktok.com/@partlysunnyprojects" target="_blank" rel="nofollow noopener noreferrer">TikTok账号</a>。</p> <p>索娅分享的园艺技巧没有过多的废话,语言尽可能简洁扼要,没过多久,TikTok用户就爱上她迷人的性格。</p> <p>索娅之所以能成功,是因为她专注于创作粉丝喜欢的内容,讨论与园艺有关的话题,有效地吸引了可以转化为客户的用户,偶尔视频还能走红。</p> <h2 id="4">加入创作者经济</h2> <p>大多数创作者的创业驱动因素不是钱。创作者是艺术家,他们的满足感来自创作本身。但现在,作为一名TikTok创作者,你不再只是一名艺术家,你还是创业者、营销人员、推销员、会计师、创始人、首席执行官⁠等等。你肩负多职。</p> <p>在创作者经济中,网红皆是白手起家⁠,事业的重大突破不是来自融资,而是来自他们自己的创意、激情,和对创作的渴望。</p> <p>时间就是金钱⁠,通过创作赚更多的钱,从而让你有更多时间投入创作。TikTok是创作者的绝佳变现平台,只要做你最擅长的事,就能获得可观的回报。</p> <p>💡<strong>阅读更多:</strong></p> <ul> <li><a href="/zh/blog/how-to-make-money-on-youtube" target="_blank">2024年如何在YouTube上赚钱: 7个简单策略</a></li> <li><a href="/zh/blog/make-money-on-instagram" target="_blank">7个切实可行的好主意,教你2024在Instagram上赚钱</a></li> </ul> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&amp;_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/dropshipping-model">代发货模式:新手商家的起步之路</a></li><li class="mt-2"><a href="/zh/blog/shopify-store-multiple-countries">准备通过Shopify做哪些国家的业务?本篇手把手指南助你“卖”向全球</a></li><li class="mt-2"><a href="/zh/blog/business-opportunities">2021年最赚钱的23个商机</a></li><li class="mt-2"><a href="/zh/blog/make-merch-tiktok">TikTok 卖货指南:如何根据平台特性制作并销售周边产品</a></li><li class="mt-2"><a href="/zh/blog/products-to-sell-on-etsy">Etsy 选品方法论解读:七分靠选品,三分靠运营</a></li><li class="mt-2"><a href="/zh/blog/trending-products">畅销商品清单:2022 年热销的 17 款在线产品(附营销技巧)</a></li><li class="mt-2"><a href="/zh/blog/best-dropshipping-products">2021年最适合销售的代发货产品(附营销技巧)</a></li><li class="mt-2"><a href="/zh/blog/home-business">如何在家挣钱?13个用于在家创业的项目建议</a></li><li class="mt-2"><a href="/zh/blog/how-to-start-a-business">新人创业怎么起步?启动创业之旅的12个步骤助力你白手起家</a></li><li class="mt-2"><a href="/zh/blog/business-model">成功商业模式案例分析:从代发货到会员制电商,哪种模式最适合你</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="5">在TikTok赚钱——常见问题</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">跨境电商能在TikTok上赚钱吗?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>可以!只要有正确的工具和有效的策略,任何人都可以在TikTok上赚钱。如果你想在TikTok上赚钱,请阅读上文的建议,再考虑哪些策略最适合你。</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">创作者如何在TikTok上赚钱?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>收取打赏费、筹款、销售商品,或与品牌和网红合作营销。</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">新账号如何吸引粉丝关注?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>TikTok比Instagram和Snapchat等社交平台更个性化,因此,你需要展现最真实的一面,与粉丝互动,持续发布内容,经常开直播,或者与其他用户的内容“合拍”。如果你想了解更多关于如何培养受众,请阅读TikTok营销指南。</p> </div> </div> </div> </div> </div> <p>编译:Zhang Jialei</p></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span 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active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":R1pb6r95n5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">输入您的电子邮件地址即表示您同意接收来自 Shopify 的营销电子邮件。</p></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">热门文章</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&amp;_a]:no-underline [&amp;_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post- 新手上路"> 新手上路</a></span><a href="/zh/blog/make-money-on-tiktok" data-component-name="blog-popular-post-make-money-on-tiktok"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&amp;_a]:no-underline [&amp;_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" 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disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">开始免费试用</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">热门文章</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&amp;_a]:no-underline [&amp;_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/introduction-to-shopify" data-component-name="blog-popular-post-introduction-to-shopify"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Shopify 是什么?官方科普贴带你了解独立站明星之选</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span 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hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/12-things-to-sell-on-shopify-other-than-products" rel="" target="_self">虚拟产品销售指南:12 种适合在 Shopify 上销售的非实物产品</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-03-01</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&amp;_span]:font-aktivgroteskextended [&amp;_span]:text-left tablet-xl:[&amp;_span]:text-[40px] [&amp;_span]:leading-[48px] [&amp;_span]:font-medium [&amp;_span]:tracking-normal [&amp;_p]:text-white [&amp;_p]:text-left [&amp;_p]:text-lg [&amp;_p]:leading-[26px] [&amp;_p]:font-normal [&amp;_p]:tracking-tight [&amp;_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg pt-sm">订阅我们的博客,即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&amp;_p]:text-left [&amp;_p]:text-xs [&amp;_p]:leading-[18px] [&amp;_p]:pt-xs [&amp;_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/zh/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&amp;_button]:bg-[#7BE986] items-start text-white"><div id=":Ruh5n5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:Ruh5n5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:Ruh5n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="在此处输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/make-money-on-tiktok"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址,即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify,探索您开创、经营和扩展业务所需的全部工具。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&amp;locale=zh-CN&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fmake-money-on-tiktok&amp;signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify,无需提供信用卡信息。</p></div></div><div class="hidden -top-24 mb-lg [&amp;_label]:text-sm 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text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/legal" aria-label="法律" data-component-name="法律">法律</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="外部来源:服务状态" data-component-name="服务状态">服务状态</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="支持"><h2 class="text-base font-bold text-white">支持</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/zh-CN/support/login" aria-label="外部来源:商家支持" data-component-name="商家支持">商家支持</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/zh-CN/" aria-label="外部来源:帮助中心" data-component-name="帮助中心">帮助中心</a></li><li><a class="mt-2 block py-3 text-base 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block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="外部来源:Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="外部来源:API 文档" data-component-name="a-p-i-文档">API 文档</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="外部来源:Dev Degree 计划" data-component-name="dev-degree-计划">Dev Degree 计划</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="产品"><h2 class="text-base font-bold text-white">产品</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="外部来源:Shop" 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Staff","avatarUrl":"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404","isDisabledAuthor":true},"id":"gid://shopify/Article/555673714710","handle":"make-money-on-tiktok","title":"2025年海外版抖音盈利之道:10大技巧教你用TikTok赚钱","publishedAt":"2024-09-27T14:06:02Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.jpg?v=1727209367","altText":"Tiktok一个女孩在手机屏幕上跳舞的绘图","width":1848,"height":970},"tags":["新手上路"],"contentHtml":"\u003cp\u003e尽管在海外推出的时间不到10年,TikTok已成为海外文化、政治和时尚热点的顶流平台。截至2024年,TikTok在美国有近1.08亿用户,且绝大部分是95后,是潜在线上疯狂买家。\u003c/p\u003e\n\u003cp\u003e对于跨境创业者来说,这个平台具有巨大的市场潜力。\u003c/p\u003e\n\u003cp\u003e如果你也想利用TikTok庞大的用户群体,\u003ca href=\"/zh/blog/how-to-go-viral-on-tiktok\" target=\"_blank\"\u003e为品牌吸引粉丝\u003c/a\u003e,请收下本文为你整理的在TikTok上盈利的10种策略。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e利用TikTok赚钱的10种方式\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e谁是你的TikTok受众?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e内容第一\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e加入创作者经济\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e在TikTok赚钱——常见问题\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e利用TikTok赚钱的10种方式\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e加入TikTok创作者奖励计划\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e销售商品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e直播间礼物\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e联盟合作\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e开一家TikTok小店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e创建信息流广告\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e众筹\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e收取小费\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003e订阅服务\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003e创作独家内容\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"6\"\u003e加入TikTok创作者奖励计划\u003c/h3\u003e\n\u003cp\u003e海外网红Nathan Apodaca(又名\u003ca href=\"https://www.tiktok.com/@420doggface208/video/6876424179084709126\" target=\"_blank\"\u003edoggface20\u003c/a\u003e)一边骑着滑板,喝着蔓越莓汁,一边听着音乐,就这样一个件简简单单的短视频,迅速在TikTok上爆火。海外TikTok的流量并非是遥不可及,其实与国内抖音一样,只要你能捕捉到精彩的瞬间,就有机会出圈。而加入TikTok的创作者奖励计划,可能就是你最简单的赚钱途径。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.tiktok.com/creator-academy/zh-Hans/article/creator-rewards-program\" target=\"_blank\"\u003eTikTok创作者奖励计划\u003c/a\u003e仅针对超过一分钟的原创视频,因为这类视频的用户参与度最高。\u003c/p\u003e\n\u003cp\u003e加入该计划后,你将根据内容的\u003ca href=\"https://www.tiktok.com/creator-academy/zh-Hans/article/RPM-understanding-the-four-key-factors\" target=\"_blank\"\u003e原创度和人气\u003c/a\u003e获得奖励。根据Reddit上的用户透露,每1,000次的播放量,其潜在收益从2美分到15美分(约1.4角~1.05元)不等。同时,你可以利用平台的数据分析仪表板,监控视频的表现。\u003c/p\u003e\n\u003cp\u003e首先,你必须在过去的30天内,拥有至少有1万名粉丝,视频播放量达10万次以上,才有资格加入该计划。而且,你的视频必须是原创的,时长必须在一分钟以上。此外,你还需要年满18岁,账号位于符合条件的国家内(美国、巴西、法国、德国、日本、韩国和英国)。\u003c/p\u003e\n\u003cp\u003e要申请加入创作者奖励计划,请前往你的个人档案,点击“TikTok Studio”,然后选择 “创作者奖励计划”。\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e销售商品\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一个人用手机给一双帆布球鞋拍照\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/make-money-tiktok-1.jpg?v=1727445139\"\u003e\u003c/div\u003e\n\u003cp\u003e销售商品是适合所有账号的变现方式。无论是舞蹈家、歌手,还是喜剧演员,⁠都可以将商品销售给账号的粉丝。\u003c/p\u003e\n\u003cp\u003e随着各种各样的\u003ca href=\"/zh/blog/print-on-demand-shirts\" target=\"_blank\"\u003e按需打印公司\u003c/a\u003e出现,你有大量的商品可选,例如,销售\u003ca href=\"/zh/blog/start-online-tshirt-business\" target=\"_blank\"\u003eT恤\u003c/a\u003e、手提袋、枕套、帽子、咖啡杯、贴纸、笔记本⁠⁠等等。\u003c/p\u003e\n\u003cp\u003e销售\u003ca href=\"/zh/blog/print-on-demand\" target=\"_blank\"\u003e按需打印产品\u003c/a\u003e还能获得额外的好处,因为品牌产品有助于拉近与粉丝间的关系。让粉丝穿上你的品牌,无论他们走到哪,都是为你的品牌做宣传。\u003c/p\u003e\n\u003cp\u003e💡\u003cstrong\u003e阅读更多:\u003c/strong\u003e\u003ca href=\"/zh/blog/tiktok-for-business\" target=\"_blank\"\u003e2024年海外版抖音赚钱攻略:8步启动跨境业务\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e直播间礼物\u003c/h3\u003e\n\u003cp\u003e直播间\u003ca href=\"https://support.tiktok.com/zh_Hant/live-gifts-wallet/gifts/gifts\" target=\"_blank\"\u003e刷礼物\u003c/a\u003e,或许是TikTok最强大的变现功能之一。许多社交网络都有直播功能,但TikTok的独特之处在于,它允许粉丝\u003ca href=\"https://support.tiktok.com/zh_Hant/live-gifts-wallet/tiktok-live/live-gifts-on-tiktok\" target=\"_blank\"\u003e赠送虚拟礼物\u003c/a\u003e,作为一种对主播的赞赏,而且这些礼物是可以兑现的。\u003c/p\u003e\n\u003cp\u003e而且,在直播中与用户互动,非常有利于建立有价值的关系。\u003c/p\u003e\n\u003cp\u003e如果你\u003ca href=\"/zh/blog/how-to-make-a-website-to-sell\" target=\"_blank\"\u003e在网上制作或销售产品\u003c/a\u003e,\u003ca href=\"https://www.tiktok.com/live\" target=\"_blank\"\u003eTikTok直播\u003c/a\u003e就是一个展示产品的机会。许多海外电商发现,TikTok比其他社交媒体的直播更能吸引潜在买家。\u003c/p\u003e\n\u003cp\u003e例如,做发夹生意的达莎·德卡赫(Dasha Derkach)自从将社交媒体营销的重心从Instagram转到TikTok后,其品牌的销售额就显著增加。\u003c/p\u003e\n\u003cp\u003e她说:\"TikTok直播大大提高我们的销售额。以前,我们每周大约只能收到两笔订单,转到TikTok平台后,我们每周大约能收到100笔订单。而现在,我们几乎每天都会在TikTok直播,每周能收到近500笔订单!”\u003c/p\u003e\n\u003cp\u003e而且,TikTok不断在为商家推出新功能,比如“空投”功能,随机给粉丝发放礼物,\u003ca href=\"https://www.tiktok.com/creator-academy/zh-Hans/article/Unlocking-LIVE-monetization\" target=\"_blank\"\u003e增加直播间的趣味\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e灵感启发\u003c/strong\u003e:\u003ca href=\"https://habits365.com/\" target=\"_blank\"\u003eHabits 365\u003c/a\u003e\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"Habits 365 一个人穿着外套的背部\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_132711.jpg?v=1727445138\"\u003e\n\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://www.tiktok.com/@habits_365\" target=\"_blank\"\u003eHabits 365\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.tiktok.com/@habits_365\" target=\"_blank\"\u003eHabits 365\u003c/a\u003e是一家位于纽约的服装公司,由青年兄弟艾力(Eli) 和斯彭瑟(Spencer)创立。公司的核心理念是“培养积极的习惯,成功将随之而来⁠”,而品牌的乐观创始人形象,完美诠释了这一理念。\u003c/p\u003e\n\u003cp\u003eHabits 365的成功在于创始人愿意让客户了解自己。他们经常在TikTok上直播,发布工作到深夜的短视频。\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e联盟合作\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"两个网红正在录制TikTok内容\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/make-money-tiktok-2.jpg?v=1727445139\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca href=\"https://creatormarketplace.tiktok.com/\" target=\"_blank\"\u003e创作者市场\u003c/a\u003e是TikTok的一大创新。这是一个连接品牌与\u003ca href=\"/zh/blog/influencer-marketing-statistics\" target=\"_blank\"\u003e网红\u003c/a\u003e的平台,让双方能以一种方便快捷的方式,促进合作关系。\u003c/p\u003e\n\u003cp\u003e如果想要开展网红营销,你可以多浏览这个市场,认识愿意与品牌合作的创作者,了解他们的内容水准。\u003c/p\u003e\n\u003cp\u003e创作者市场类似于网红的代理人,旨在避免营销人员直接联系网红时,可能遇到的一些尴尬问题。\u003c/p\u003e\n\u003cp\u003eShopify Collabs是一个类似的平台,在创作者与品牌间搭建桥梁。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e通过Shopify Collabs,抽成你喜欢的品牌\u003c/p\u003e\n\u003cp\u003e通过Shopify Collabs,更容易找到与你气味相投的品牌,与品牌建立联盟关系,营销收成尽收囊中。\u003c/p\u003e\n\u003ca href=\"https://apps.shopify.com/collabs?locale=zh-CN\u0026amp;search_id=0b9d859d-4321-4bb4-97be-29b0be8bd97c\u0026amp;surface_detail=shopify+collabs\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=5\u0026amp;surface_type=search\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"10\"\u003e开一家TikTok小店\u003c/h3\u003e\n\u003cp\u003e另一种利用联盟链接赚钱的方式是开一家TikTok小店。小店是TikTok的应用内购物工具,开通企业账户可将视频和直播链接至店铺。\u003c/p\u003e\n\u003cp\u003eTikTok小店的主要优点是减少购物摩擦,用户能直接在应用内了解你的产品信息。\u003c/p\u003e\n\u003cp\u003e你还可以为视频添加产品信息和购买按钮,以推荐品牌,同时为联盟伙伴带来流量。\u003c/p\u003e\n\u003cp\u003e如果你使用Shopify商店管理产品,你可以直接集成TikTok小店,方便用户在手机端浏览商品。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.tiktok.com/share/video/7376759405330582827?referer_url=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Fmake-money-on-tiktok\u0026amp;refer=embed\u0026amp;embed_source=121374463%2C121451205%2C121439635%2C121433650%2C121404359%2C121351166%2C72778571%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed_card_play\u0026amp;referer_video_id=7207191058013293867\" target=\"_blank\"\u003ehttps://www.tiktok.com/share/video/7376759405330582827?referer_url=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Fmake-money-on-tiktok\u0026amp;refer=embed\u0026amp;embed_source=121374463%2C121451205%2C121439635%2C121433650%2C121404359%2C121351166%2C72778571%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed_card_play\u0026amp;referer_video_id=7207191058013293867\u003c/a\u003e \u003c/p\u003e\n\u003cp\u003e护肤品牌Peace Out Skincare的创始人恩里科(Enrico Frezza)曾饱受痤疮和皮肤色素沉着的困扰。后来。他开始研究护肤品的开发,并创立自己的护肤品牌。该品牌通过与TikTok网红合作,获取用户的信任,创造销量。参与的创作者还能通过内容赚取报酬。\u003c/p\u003e\n\u003cp\u003e在创建TikTok小店后,最简单的运营方式是向国际代发货商采购商品,用户下单后,由代发货商负责发货,这样你就不需要担心国际仓储问题。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e连接TikTok买家\u003c/p\u003e\n\u003cp\u003eShopify提供强大的电商工具,帮助你讲述好品牌故事。只需几分钟,就能完成TikTok广告创建。通过TikTok将商品销往全球,并在Shopify平台上管理所有的订单、退货和付款。\u003c/p\u003e\n\u003ca href=\"https://apps.shopify.com/tiktok?locale=zh-CN\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"11\"\u003e创建信息流广告\u003c/h3\u003e\n\u003cp\u003eTikTok提供大量的\u003ca href=\"/zh/blog/organic-marketing\" target=\"_blank\"\u003e自然营销\u003c/a\u003e机会,但如果你愿意花一点钱,扩大内容的覆盖范围,不妨考虑利用TikTok广告管理平台,创建专属的信息流广告。\u003c/p\u003e\n\u003cp\u003eTikTok广告将出现在用户的“推荐”页面,像其他TikTok视频一样自动播放。投放付费广告,你可以确保视频内容触达潜在客户。\u003c/p\u003e\n\u003cp\u003eTikTok广告管理平台可\u003ca href=\"https://apps.shopify.com/tiktok?locale=zh-CN\" target=\"_blank\"\u003e与Shopify无缝集成\u003c/a\u003e。你可以通过Shopify商店,创建TikTok广告,选择目标受众,并跟踪广告表现。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e灵感启发:\u003c/strong\u003e\u003ca href=\"https://luxecollectivefashion.com/\" target=\"_blank\"\u003eLuxe Collective\u003c/a\u003e\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg style=\"float: none;\" alt=\"Luxe Collective的靴子和背包展示\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_133301.jpg?v=1727445139\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003e\u003ca href=\"https://luxecollectivefashion.com/\" target=\"_blank\"\u003e\u003cem\u003eLuxe Collective\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eLuxe Collective是一家总部位于美国利物浦的二手奢侈服装店,最初是在\u003ca href=\"https://www.instagram.com/luxecollective_\" target=\"_blank\"\u003eInstagram\u003c/a\u003e上积累了大量粉丝。但随后,\u003ca href=\"https://www.tiktok.com/@luxecollective\" target=\"_blank\"\u003eLuxe Collective\u003c/a\u003e也开通了TikTok账号,并培养了一大批TikTok粉丝,数量几乎是Instagram账号的三倍。\u003c/p\u003e\n\u003cp\u003eLuxe Collective的TikTok视频大多是关于时尚小贴士,以及奢侈品牌的最新资讯。Luxe Collective让用户来决定制作什么样的内容,同时为感兴趣的用户精准推送资讯类视频。\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e众筹\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/equity-crowdfunding\" target=\"_blank\"\u003e众筹\u003c/a\u003e是创作者最轻松的集资方式。既然你已投入大量的时间和精力为粉丝⁠创作内容,你也可以为他们提供一种简单、无压力的回馈方式,以保证你的稳定收入。\u003c/p\u003e\n\u003cp\u003e众筹有多种形式,例如,如果你正在为项目寻找启动资金,你可以设立一个融资目标,在直播中筹款。\u003c/p\u003e\n\u003cp\u003e如果你想资助一个特定的项目,你可以通过以下\u003ca href=\"/zh/blog/crowdfunding-sites\" target=\"_blank\"\u003e众筹网站\u003c/a\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.kickstarter.com/\" target=\"_blank\"\u003eKickstarter\u003c/a\u003e:用户群最庞大的众筹平台,品牌知名度高。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.indiegogo.com/\" target=\"_blank\"\u003eIndiegogo\u003c/a\u003e:更灵活的融资方式,众筹截止后仍可接收资金。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.fundable.com/\" target=\"_blank\"\u003eFundable\u003c/a\u003e:支持初创公司以股权置换资金,是寻找投资者的绝佳平台,但目前Fundable仅限美国企业融资。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.crowdcube.com/\" target=\"_blank\"\u003eCrowdcube\u003c/a\u003e:成功实现筹款目标的公司可从合作机构获取独家福利。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡\u003cstrong\u003e阅读更多:\u003c/strong\u003e\u003ca href=\"/zh/blog/how-to-transition-from-kickstarter-to-shopify\" target=\"_blank\"\u003e跨境电商进阶:从Kickstarter众筹到Shopify开店\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e收取小费\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一位正在直播的女士\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/post-image1.png?v=1727445377\"\u003e\u003c/div\u003e\n\u003cp\u003e如果你手头没有特别的项目,或者没有准备好集资,众筹平台可能不是理想的选项。要快速接收赠款,请考虑使用小费平台。\u003c/p\u003e\n\u003cp\u003e小费平台是更个性化的赚钱方式,就像生活中的小费罐。小费并非强制性收取,粉丝完全是自愿选择,也可随时随地打赏你的内容。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg style=\"float: none;\" alt=\"Tipeee页面显示\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_135232.jpg?v=1727445138\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003e\u003ca href=\"https://en.tipeee.com/\" target=\"_blank\"\u003e\u003cem\u003eTipeee\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e以下是推荐的小费平台:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTikTok gifts\u003c/strong\u003e:以礼物的形式收小费。礼品具有实际货币价值,有些甚至超过500美元(约3500元人民币)。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://en.tipeee.com/\" target=\"_blank\"\u003eTipeee\u003c/a\u003e:不提供订阅服务,但简单好用。利用Tipeee为粉丝建立一个页面,方便他们随时打赏内容,金额自定义。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.buymeacoffee.com/\" target=\"_blank\"\u003eBuy Me a Coffee\u003c/a\u003e:专注于服务创作者的小费平台,粉丝将被导向至一个页面,为创作者购买任意数量的“咖啡”,而“咖啡”将通过\u003ca href=\"/zh/blog/paypal\" target=\"_blank\"\u003ePayPal\u003c/a\u003e或在线银行转给创作者,一杯咖啡一美元。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://ko-fi.com/\" target=\"_blank\"\u003eKo-fi\u003c/a\u003e:提供小费打赏、会员资格,以及个性化付费内容(比如,定制教程和视频聊天)等服务。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e订阅服务\u003c/h3\u003e\n\u003cp\u003e众筹适合大型项目,小费是收小钱的简单方式,但如果你希望获得更稳定的收入来源,你可以考虑提供付费内容订阅服务。\u003c/p\u003e\n\u003cp\u003e订阅可以将一次性观众变成长期支持者。在TikTok上使用“订阅 ”功能,让粉丝每月为你支付一定的费用,而你可以以徽章、专属直播和独家视频访问权等福利,回馈你的订阅粉丝。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg style=\"float: none;\" alt=\"Patreon页面\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_134208.jpg?v=1727445139\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003e\u003ca href=\"https://www.patreon.com/\" target=\"_blank\"\u003e\u003cem\u003ePatreon\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e你可以将订阅费用定得低一些,同时专注于增加订阅人数。\u003c/p\u003e\n\u003cp\u003e比如说,每月10元的低成本订阅,粉丝更容易买单,所以,如果你有很多忠实的粉丝,你的收入就会不断增加。\u003c/p\u003e\n\u003cp\u003ePatreon是一个大型的订阅服务平台,可设置订阅会员等级,或是向部分用户提供独家内容。\u003c/p\u003e\n\u003cp\u003e其他订阅服务平台,比如Ko-fi,同样有小费功能,但Patreon的品牌知名度更高,更容易赢得支持者的信任。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Ko-fi页面\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_140138.jpg?v=1727445139\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003e\u003cem\u003eKo-fi\u003c/em\u003e\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch3 id=\"15\"\u003e创作独家内容\u003c/h3\u003e\n\u003cp\u003e创作TikTok系列视频,最多可上传80个付费视频,让粉丝付费观看这些视频,你就能直接获取收益。\u003c/p\u003e\n\u003cp\u003e系列视频可以长达20分钟,让频道深入探讨某一主题内容。你可以将相关内容打包,比如,30天健身挑战,或者中餐烹饪课程。\u003c/p\u003e\n\u003cp\u003e你需要至少1万名粉丝,且在过去30天内,至少有3个原创视频播放量达1,000次以上,你才能上传系列视频。\u003c/p\u003e\n\u003cp\u003e进入TikTok Studio,找到“系列”选项,按照步骤设置你的系列视频。\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e谁是你的TikTok受众?\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"三个人在手机前直播带货\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/post-image2.png?v=1727445526\"\u003e\u003c/div\u003e\n\u003cp\u003eTikTok用户群体偏年轻化。绝大部分的用户年龄在34岁以下。许多人把TikTok视为95后的流行标签,但在年龄较长的群体中,TikTok同样越来越受欢迎。因此,迎合年纪更长的用户,或是会是接下来几年的新赛道。\u003c/p\u003e\n\u003cp\u003eTikTok的视频内容五花八门,适合某一群体的内容,可能并不适合其他群体。因此,你发布的内容类型,应该根据目标受众的兴趣来决定。不过,热门TikTok视频往往有以下特征:\u003c/p\u003e\n\u003cp\u003eTikTok视频创作没有放之四海皆准的方法,但在充分了解受众群体后,相信你也可以找到流量变现的最佳方式。\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e内容第一\u003c/h2\u003e\n\u003cp\u003e社交媒体营销最棘手的部分,是不能过度宣传。粉丝知道你需要资金来继续创作,但是没有人愿意关注一个不断打广告的账号。\u003c/p\u003e\n\u003cp\u003eTikTok尤其如此,因为这是一个用户关系更亲密的平台。\u003c/p\u003e\n\u003cp\u003e用户欣赏优质的内容,因此应采取“内容优先”的策略。不要强制推销,而是要围绕内容创意⁠,打造盈利的途径。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Partly Sunny Projects页面上的植物商品\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sunny-projects.png?v=1727843820\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003e\u003ca href=\"https://partlysunnyprojects.com/\" target=\"_blank\"\u003e\u003cem\u003ePartly Sunny Projects\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003ePartly Sunny Projects是在线植物分销商,将漂亮的加州绿植寄送到全国各地。创始人索娅(Sonja Detrinidad) 本是一名贷款专员,创办该业务的最初目的是为了缓解日常工作的压力。\u003c/p\u003e\n\u003cp\u003e后来,她辞掉了工作,决定全职经营她的公司。于是,她开始思考如何为商店引流,并最终创建了一个\u003ca href=\"https://www.tiktok.com/@partlysunnyprojects\" target=\"_blank\"\u003eTikTok账号\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e索娅分享的园艺技巧没有过多的废话,语言尽可能简洁扼要,没过多久,TikTok用户就爱上她迷人的性格。\u003c/p\u003e\n\u003cp\u003e索娅之所以能成功,是因为她专注于创作粉丝喜欢的内容,讨论与园艺有关的话题,有效地吸引了可以转化为客户的用户,偶尔视频还能走红。\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e加入创作者经济\u003c/h2\u003e\n\u003cp\u003e大多数创作者的创业驱动因素不是钱。创作者是艺术家,他们的满足感来自创作本身。但现在,作为一名TikTok创作者,你不再只是一名艺术家,你还是创业者、营销人员、推销员、会计师、创始人、首席执行官⁠等等。你肩负多职。\u003c/p\u003e\n\u003cp\u003e在创作者经济中,网红皆是白手起家⁠,事业的重大突破不是来自融资,而是来自他们自己的创意、激情,和对创作的渴望。\u003c/p\u003e\n\u003cp\u003e时间就是金钱⁠,通过创作赚更多的钱,从而让你有更多时间投入创作。TikTok是创作者的绝佳变现平台,只要做你最擅长的事,就能获得可观的回报。\u003c/p\u003e\n\u003cp\u003e💡\u003cstrong\u003e阅读更多:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/how-to-make-money-on-youtube\" target=\"_blank\"\u003e2024年如何在YouTube上赚钱: 7个简单策略\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/make-money-on-instagram\" target=\"_blank\"\u003e7个切实可行的好主意,教你2024在Instagram上赚钱\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"5\"\u003e在TikTok赚钱——常见问题\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e跨境电商能在TikTok上赚钱吗?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e可以!只要有正确的工具和有效的策略,任何人都可以在TikTok上赚钱。如果你想在TikTok上赚钱,请阅读上文的建议,再考虑哪些策略最适合你。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e创作者如何在TikTok上赚钱?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e收取打赏费、筹款、销售商品,或与品牌和网红合作营销。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e新账号如何吸引粉丝关注?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok比Instagram和Snapchat等社交平台更个性化,因此,你需要展现最真实的一面,与粉丝互动,持续发布内容,经常开直播,或者与其他用户的内容“合拍”。如果你想了解更多关于如何培养受众,请阅读TikTok营销指南。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e编译:Zhang Jialei\u003c/p\u003e","excerpt":"了解在TikTok上赚钱的有效策略,解锁庞大的用户群体,打造品牌粉丝,在TikTok赚钱盈利!","excerptHtml":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e了解在TikTok上赚钱的有效策略,解锁庞大的用户群体,打造品牌粉丝,在TikTok赚钱盈利!\u003c/span\u003e","seo":{"__typename":"SEO","title":"2025年海外版抖音盈利之道:10大技巧教你用TikTok赚钱","description":"了解在TikTok上赚钱的有效策略,解锁庞大的用户群体,打造品牌粉丝,在TikTok赚钱盈利!"},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/make-money-on-tiktok\",\"en-GB\":\"https://www.shopify.com/uk/blog/make-money-on-tiktok\",\"en-AU\":\"https://www.shopify.com/au/blog/make-money-on-tiktok\",\"en-ID\":\"https://www.shopify.com/id/blog/make-money-on-tiktok\",\"en-NZ\":\"https://www.shopify.com/nz/blog/make-money-on-tiktok\",\"en-ZA\":\"https://www.shopify.com/za/blog/make-money-on-tiktok\",\"en-NG\":\"https://www.shopify.com/ng/blog/make-money-on-tiktok\",\"en-PH\":\"https://www.shopify.com/ph/blog/make-money-on-tiktok\",\"en-SG\":\"https://www.shopify.com/sg/blog/make-money-on-tiktok\",\"en-HK\":\"https://www.shopify.com/hk/blog/make-money-on-tiktok\",\"en-IE\":\"https://www.shopify.com/ie/blog/make-money-on-tiktok\",\"en-MY\":\"https://www.shopify.com/my/blog/make-money-on-tiktok\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"代发货模式:新手商家的起步之路\",\"url\":\"blog/dropshipping-model\"},{\"title\":\"准备通过Shopify做哪些国家的业务?本篇手把手指南助你“卖”向全球\",\"url\":\"blog/shopify-store-multiple-countries\"},{\"title\":\"2021年最赚钱的23个商机\",\"url\":\"blog/business-opportunities\"},{\"title\":\"TikTok 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新手上路\"],\"handle\":\"make-money-on-tiktok\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.png?format=webp\u0026v=1638510485\u0026width=1024\",\"imageAltText\":\"海外抖音赚钱\",\"modifiedAt\":\"2021-12-03\"},{\"title\":\"跨境电商选品策略与方法,好的选品是成功的一半\",\"tags\":[\"新手上路\"],\"handle\":\"product-ideas-for-cross-border-ecommerce\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_d418f869-4ac7-4d4a-8bec-f1b54d458b39.png?format=webp\u0026v=1622024815\u0026width=1024\",\"imageAltText\":\"跨境电商选品\",\"modifiedAt\":\"2021-12-18\"},{\"title\":\"如何开设一家 Shopify 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新手上路\"],\"handle\":\"12-things-to-sell-on-shopify-other-than-products\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\",\"imageAltText\":\"虚拟产品\",\"modifiedAt\":\"2022-03-01\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.jpg?v=1727209367","imageAltText":"Tiktok一个女孩在手机屏幕上跳舞的绘图","imageClass":"","modifiedAt":"2024年9月27日","modifiedAtRaw":"2024-09-27T14:06:02Z"},"metaDescription":"了解在TikTok上赚钱的有效策略,解锁庞大的用户群体,打造品牌粉丝,在TikTok赚钱盈利!","contentHtml":"\u003cp\u003e尽管在海外推出的时间不到10年,TikTok已成为海外文化、政治和时尚热点的顶流平台。截至2024年,TikTok在美国有近1.08亿用户,且绝大部分是95后,是潜在线上疯狂买家。\u003c/p\u003e\n\u003cp\u003e对于跨境创业者来说,这个平台具有巨大的市场潜力。\u003c/p\u003e\n\u003cp\u003e如果你也想利用TikTok庞大的用户群体,\u003ca href=\"/zh/blog/how-to-go-viral-on-tiktok\" target=\"_blank\"\u003e为品牌吸引粉丝\u003c/a\u003e,请收下本文为你整理的在TikTok上盈利的10种策略。\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003e利用TikTok赚钱的10种方式\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e加入TikTok创作者奖励计划\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e销售商品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e直播间礼物\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e联盟合作\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e开一家TikTok小店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e创建信息流广告\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e众筹\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e收取小费\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003e订阅服务\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003e创作独家内容\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"6\"\u003e加入TikTok创作者奖励计划\u003c/h3\u003e\n\u003cp\u003e海外网红Nathan Apodaca(又名\u003ca href=\"https://www.tiktok.com/@420doggface208/video/6876424179084709126\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003edoggface20\u003c/a\u003e)一边骑着滑板,喝着蔓越莓汁,一边听着音乐,就这样一个件简简单单的短视频,迅速在TikTok上爆火。海外TikTok的流量并非是遥不可及,其实与国内抖音一样,只要你能捕捉到精彩的瞬间,就有机会出圈。而加入TikTok的创作者奖励计划,可能就是你最简单的赚钱途径。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.tiktok.com/creator-academy/zh-Hans/article/creator-rewards-program\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eTikTok创作者奖励计划\u003c/a\u003e仅针对超过一分钟的原创视频,因为这类视频的用户参与度最高。\u003c/p\u003e\n\u003cp\u003e加入该计划后,你将根据内容的\u003ca href=\"https://www.tiktok.com/creator-academy/zh-Hans/article/RPM-understanding-the-four-key-factors\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e原创度和人气\u003c/a\u003e获得奖励。根据Reddit上的用户透露,每1,000次的播放量,其潜在收益从2美分到15美分(约1.4角~1.05元)不等。同时,你可以利用平台的数据分析仪表板,监控视频的表现。\u003c/p\u003e\n\u003cp\u003e首先,你必须在过去的30天内,拥有至少有1万名粉丝,视频播放量达10万次以上,才有资格加入该计划。而且,你的视频必须是原创的,时长必须在一分钟以上。此外,你还需要年满18岁,账号位于符合条件的国家内(美国、巴西、法国、德国、日本、韩国和英国)。\u003c/p\u003e\n\u003cp\u003e要申请加入创作者奖励计划,请前往你的个人档案,点击“TikTok Studio”,然后选择 “创作者奖励计划”。\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e销售商品\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一个人用手机给一双帆布球鞋拍照\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/make-money-tiktok-1.jpg?v=1727445139\"\u003e\u003c/div\u003e\n\u003cp\u003e销售商品是适合所有账号的变现方式。无论是舞蹈家、歌手,还是喜剧演员,⁠都可以将商品销售给账号的粉丝。\u003c/p\u003e\n\u003cp\u003e随着各种各样的\u003ca href=\"/zh/blog/print-on-demand-shirts\" target=\"_blank\"\u003e按需打印公司\u003c/a\u003e出现,你有大量的商品可选,例如,销售\u003ca href=\"/zh/blog/start-online-tshirt-business\" target=\"_blank\"\u003eT恤\u003c/a\u003e、手提袋、枕套、帽子、咖啡杯、贴纸、笔记本⁠⁠等等。\u003c/p\u003e\n\u003cp\u003e销售\u003ca href=\"/zh/blog/print-on-demand\" target=\"_blank\"\u003e按需打印产品\u003c/a\u003e还能获得额外的好处,因为品牌产品有助于拉近与粉丝间的关系。让粉丝穿上你的品牌,无论他们走到哪,都是为你的品牌做宣传。\u003c/p\u003e\n\u003cp\u003e💡\u003cstrong\u003e阅读更多:\u003c/strong\u003e\u003ca href=\"/zh/blog/tiktok-for-business\" target=\"_blank\"\u003e2024年海外版抖音赚钱攻略:8步启动跨境业务\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e直播间礼物\u003c/h3\u003e\n\u003cp\u003e直播间\u003ca href=\"https://support.tiktok.com/zh_Hant/live-gifts-wallet/gifts/gifts\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e刷礼物\u003c/a\u003e,或许是TikTok最强大的变现功能之一。许多社交网络都有直播功能,但TikTok的独特之处在于,它允许粉丝\u003ca href=\"https://support.tiktok.com/zh_Hant/live-gifts-wallet/tiktok-live/live-gifts-on-tiktok\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e赠送虚拟礼物\u003c/a\u003e,作为一种对主播的赞赏,而且这些礼物是可以兑现的。\u003c/p\u003e\n\u003cp\u003e而且,在直播中与用户互动,非常有利于建立有价值的关系。\u003c/p\u003e\n\u003cp\u003e如果你\u003ca href=\"/zh/blog/how-to-make-a-website-to-sell\" target=\"_blank\"\u003e在网上制作或销售产品\u003c/a\u003e,\u003ca href=\"https://www.tiktok.com/live\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eTikTok直播\u003c/a\u003e就是一个展示产品的机会。许多海外电商发现,TikTok比其他社交媒体的直播更能吸引潜在买家。\u003c/p\u003e\n\u003cp\u003e例如,做发夹生意的达莎·德卡赫(Dasha Derkach)自从将社交媒体营销的重心从Instagram转到TikTok后,其品牌的销售额就显著增加。\u003c/p\u003e\n\u003cp\u003e她说:\"TikTok直播大大提高我们的销售额。以前,我们每周大约只能收到两笔订单,转到TikTok平台后,我们每周大约能收到100笔订单。而现在,我们几乎每天都会在TikTok直播,每周能收到近500笔订单!”\u003c/p\u003e\n\u003cp\u003e而且,TikTok不断在为商家推出新功能,比如“空投”功能,随机给粉丝发放礼物,\u003ca href=\"https://www.tiktok.com/creator-academy/zh-Hans/article/Unlocking-LIVE-monetization\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e增加直播间的趣味\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e灵感启发\u003c/strong\u003e:\u003ca href=\"https://habits365.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eHabits 365\u003c/a\u003e\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"Habits 365 一个人穿着外套的背部\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_132711.jpg?v=1727445138\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://www.tiktok.com/@habits_365\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eHabits 365\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.tiktok.com/@habits_365\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eHabits 365\u003c/a\u003e是一家位于纽约的服装公司,由青年兄弟艾力(Eli) 和斯彭瑟(Spencer)创立。公司的核心理念是“培养积极的习惯,成功将随之而来⁠”,而品牌的乐观创始人形象,完美诠释了这一理念。\u003c/p\u003e\n\u003cp\u003eHabits 365的成功在于创始人愿意让客户了解自己。他们经常在TikTok上直播,发布工作到深夜的短视频。\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e联盟合作\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"两个网红正在录制TikTok内容\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/make-money-tiktok-2.jpg?v=1727445139\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca href=\"https://creatormarketplace.tiktok.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e创作者市场\u003c/a\u003e是TikTok的一大创新。这是一个连接品牌与\u003ca href=\"/zh/blog/influencer-marketing-statistics\" target=\"_blank\"\u003e网红\u003c/a\u003e的平台,让双方能以一种方便快捷的方式,促进合作关系。\u003c/p\u003e\n\u003cp\u003e如果想要开展网红营销,你可以多浏览这个市场,认识愿意与品牌合作的创作者,了解他们的内容水准。\u003c/p\u003e\n\u003cp\u003e创作者市场类似于网红的代理人,旨在避免营销人员直接联系网红时,可能遇到的一些尴尬问题。\u003c/p\u003e\n\u003cp\u003eShopify Collabs是一个类似的平台,在创作者与品牌间搭建桥梁。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e通过Shopify Collabs,抽成你喜欢的品牌\u003c/p\u003e\n\u003cp\u003e通过Shopify Collabs,更容易找到与你气味相投的品牌,与品牌建立联盟关系,营销收成尽收囊中。\u003c/p\u003e\n\u003ca href=\"https://apps.shopify.com/collabs?locale=zh-CN\u0026amp;search_id=0b9d859d-4321-4bb4-97be-29b0be8bd97c\u0026amp;surface_detail=shopify+collabs\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=5\u0026amp;surface_type=search\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"10\"\u003e开一家TikTok小店\u003c/h3\u003e\n\u003cp\u003e另一种利用联盟链接赚钱的方式是开一家TikTok小店。小店是TikTok的应用内购物工具,开通企业账户可将视频和直播链接至店铺。\u003c/p\u003e\n\u003cp\u003eTikTok小店的主要优点是减少购物摩擦,用户能直接在应用内了解你的产品信息。\u003c/p\u003e\n\u003cp\u003e你还可以为视频添加产品信息和购买按钮,以推荐品牌,同时为联盟伙伴带来流量。\u003c/p\u003e\n\u003cp\u003e如果你使用Shopify商店管理产品,你可以直接集成TikTok小店,方便用户在手机端浏览商品。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.tiktok.com/share/video/7376759405330582827?referer_url=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Fmake-money-on-tiktok\u0026amp;refer=embed\u0026amp;embed_source=121374463%2C121451205%2C121439635%2C121433650%2C121404359%2C121351166%2C72778571%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed_card_play\u0026amp;referer_video_id=7207191058013293867\" target=\"_blank\"\u003ehttps://www.tiktok.com/share/video/7376759405330582827?referer_url=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Fmake-money-on-tiktok\u0026amp;refer=embed\u0026amp;embed_source=121374463%2C121451205%2C121439635%2C121433650%2C121404359%2C121351166%2C72778571%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed_card_play\u0026amp;referer_video_id=7207191058013293867\u003c/a\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e护肤品牌Peace Out Skincare的创始人恩里科(Enrico Frezza)曾饱受痤疮和皮肤色素沉着的困扰。后来。他开始研究护肤品的开发,并创立自己的护肤品牌。该品牌通过与TikTok网红合作,获取用户的信任,创造销量。参与的创作者还能通过内容赚取报酬。\u003c/p\u003e\n\u003cp\u003e在创建TikTok小店后,最简单的运营方式是向国际代发货商采购商品,用户下单后,由代发货商负责发货,这样你就不需要担心国际仓储问题。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e连接TikTok买家\u003c/p\u003e\n\u003cp\u003eShopify提供强大的电商工具,帮助你讲述好品牌故事。只需几分钟,就能完成TikTok广告创建。通过TikTok将商品销往全球,并在Shopify平台上管理所有的订单、退货和付款。\u003c/p\u003e\n\u003ca href=\"https://apps.shopify.com/tiktok?locale=zh-CN\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"11\"\u003e创建信息流广告\u003c/h3\u003e\n\u003cp\u003eTikTok提供大量的\u003ca href=\"/zh/blog/organic-marketing\" target=\"_blank\"\u003e自然营销\u003c/a\u003e机会,但如果你愿意花一点钱,扩大内容的覆盖范围,不妨考虑利用TikTok广告管理平台,创建专属的信息流广告。\u003c/p\u003e\n\u003cp\u003eTikTok广告将出现在用户的“推荐”页面,像其他TikTok视频一样自动播放。投放付费广告,你可以确保视频内容触达潜在客户。\u003c/p\u003e\n\u003cp\u003eTikTok广告管理平台可\u003ca href=\"https://apps.shopify.com/tiktok?locale=zh-CN\" target=\"_blank\"\u003e与Shopify无缝集成\u003c/a\u003e。你可以通过Shopify商店,创建TikTok广告,选择目标受众,并跟踪广告表现。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e灵感启发:\u003c/strong\u003e\u003ca href=\"https://luxecollectivefashion.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eLuxe Collective\u003c/a\u003e\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg style=\"float: none;\" alt=\"Luxe Collective的靴子和背包展示\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_133301.jpg?v=1727445139\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003e\u003ca href=\"https://luxecollectivefashion.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cem\u003eLuxe Collective\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eLuxe Collective是一家总部位于美国利物浦的二手奢侈服装店,最初是在\u003ca href=\"https://www.instagram.com/luxecollective_\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eInstagram\u003c/a\u003e上积累了大量粉丝。但随后,\u003ca href=\"https://www.tiktok.com/@luxecollective\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eLuxe Collective\u003c/a\u003e也开通了TikTok账号,并培养了一大批TikTok粉丝,数量几乎是Instagram账号的三倍。\u003c/p\u003e\n\u003cp\u003eLuxe Collective的TikTok视频大多是关于时尚小贴士,以及奢侈品牌的最新资讯。Luxe Collective让用户来决定制作什么样的内容,同时为感兴趣的用户精准推送资讯类视频。\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e众筹\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/equity-crowdfunding\" target=\"_blank\"\u003e众筹\u003c/a\u003e是创作者最轻松的集资方式。既然你已投入大量的时间和精力为粉丝⁠创作内容,你也可以为他们提供一种简单、无压力的回馈方式,以保证你的稳定收入。\u003c/p\u003e\n\u003cp\u003e众筹有多种形式,例如,如果你正在为项目寻找启动资金,你可以设立一个融资目标,在直播中筹款。\u003c/p\u003e\n\u003cp\u003e如果你想资助一个特定的项目,你可以通过以下\u003ca href=\"/zh/blog/crowdfunding-sites\" target=\"_blank\"\u003e众筹网站\u003c/a\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.kickstarter.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eKickstarter\u003c/a\u003e:用户群最庞大的众筹平台,品牌知名度高。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.indiegogo.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eIndiegogo\u003c/a\u003e:更灵活的融资方式,众筹截止后仍可接收资金。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.fundable.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eFundable\u003c/a\u003e:支持初创公司以股权置换资金,是寻找投资者的绝佳平台,但目前Fundable仅限美国企业融资。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.crowdcube.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eCrowdcube\u003c/a\u003e:成功实现筹款目标的公司可从合作机构获取独家福利。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡\u003cstrong\u003e阅读更多:\u003c/strong\u003e\u003ca href=\"/zh/blog/how-to-transition-from-kickstarter-to-shopify\" target=\"_blank\"\u003e跨境电商进阶:从Kickstarter众筹到Shopify开店\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e收取小费\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一位正在直播的女士\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/post-image1.png?v=1727445377\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e如果你手头没有特别的项目,或者没有准备好集资,众筹平台可能不是理想的选项。要快速接收赠款,请考虑使用小费平台。\u003c/p\u003e\n\u003cp\u003e小费平台是更个性化的赚钱方式,就像生活中的小费罐。小费并非强制性收取,粉丝完全是自愿选择,也可随时随地打赏你的内容。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg style=\"float: none;\" alt=\"Tipeee页面显示\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_135232.jpg?v=1727445138\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003e\u003ca href=\"https://en.tipeee.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cem\u003eTipeee\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e以下是推荐的小费平台:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTikTok gifts\u003c/strong\u003e:以礼物的形式收小费。礼品具有实际货币价值,有些甚至超过500美元(约3500元人民币)。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://en.tipeee.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eTipeee\u003c/a\u003e:不提供订阅服务,但简单好用。利用Tipeee为粉丝建立一个页面,方便他们随时打赏内容,金额自定义。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.buymeacoffee.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBuy Me a Coffee\u003c/a\u003e:专注于服务创作者的小费平台,粉丝将被导向至一个页面,为创作者购买任意数量的“咖啡”,而“咖啡”将通过\u003ca href=\"/zh/blog/paypal\" target=\"_blank\"\u003ePayPal\u003c/a\u003e或在线银行转给创作者,一杯咖啡一美元。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://ko-fi.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eKo-fi\u003c/a\u003e:提供小费打赏、会员资格,以及个性化付费内容(比如,定制教程和视频聊天)等服务。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e订阅服务\u003c/h3\u003e\n\u003cp\u003e众筹适合大型项目,小费是收小钱的简单方式,但如果你希望获得更稳定的收入来源,你可以考虑提供付费内容订阅服务。\u003c/p\u003e\n\u003cp\u003e订阅可以将一次性观众变成长期支持者。在TikTok上使用“订阅 ”功能,让粉丝每月为你支付一定的费用,而你可以以徽章、专属直播和独家视频访问权等福利,回馈你的订阅粉丝。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg style=\"float: none;\" alt=\"Patreon页面\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_134208.jpg?v=1727445139\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003e\u003ca href=\"https://www.patreon.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cem\u003ePatreon\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e你可以将订阅费用定得低一些,同时专注于增加订阅人数。\u003c/p\u003e\n\u003cp\u003e比如说,每月10元的低成本订阅,粉丝更容易买单,所以,如果你有很多忠实的粉丝,你的收入就会不断增加。\u003c/p\u003e\n\u003cp\u003ePatreon是一个大型的订阅服务平台,可设置订阅会员等级,或是向部分用户提供独家内容。\u003c/p\u003e\n\u003cp\u003e其他订阅服务平台,比如Ko-fi,同样有小费功能,但Patreon的品牌知名度更高,更容易赢得支持者的信任。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Ko-fi页面\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/2024-04-13_140138.jpg?v=1727445139\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003e\u003cem\u003eKo-fi\u003c/em\u003e\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch3 id=\"15\"\u003e创作独家内容\u003c/h3\u003e\n\u003cp\u003e创作TikTok系列视频,最多可上传80个付费视频,让粉丝付费观看这些视频,你就能直接获取收益。\u003c/p\u003e\n\u003cp\u003e系列视频可以长达20分钟,让频道深入探讨某一主题内容。你可以将相关内容打包,比如,30天健身挑战,或者中餐烹饪课程。\u003c/p\u003e\n\u003cp\u003e你需要至少1万名粉丝,且在过去30天内,至少有3个原创视频播放量达1,000次以上,你才能上传系列视频。\u003c/p\u003e\n\u003cp\u003e进入TikTok Studio,找到“系列”选项,按照步骤设置你的系列视频。\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e谁是你的TikTok受众?\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"三个人在手机前直播带货\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/post-image2.png?v=1727445526\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eTikTok用户群体偏年轻化。绝大部分的用户年龄在34岁以下。许多人把TikTok视为95后的流行标签,但在年龄较长的群体中,TikTok同样越来越受欢迎。因此,迎合年纪更长的用户,或是会是接下来几年的新赛道。\u003c/p\u003e\n\u003cp\u003eTikTok的视频内容五花八门,适合某一群体的内容,可能并不适合其他群体。因此,你发布的内容类型,应该根据目标受众的兴趣来决定。不过,热门TikTok视频往往有以下特征:\u003c/p\u003e\n\u003cp\u003eTikTok视频创作没有放之四海皆准的方法,但在充分了解受众群体后,相信你也可以找到流量变现的最佳方式。\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e内容第一\u003c/h2\u003e\n\u003cp\u003e社交媒体营销最棘手的部分,是不能过度宣传。粉丝知道你需要资金来继续创作,但是没有人愿意关注一个不断打广告的账号。\u003c/p\u003e\n\u003cp\u003eTikTok尤其如此,因为这是一个用户关系更亲密的平台。\u003c/p\u003e\n\u003cp\u003e用户欣赏优质的内容,因此应采取“内容优先”的策略。不要强制推销,而是要围绕内容创意⁠,打造盈利的途径。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Partly Sunny Projects页面上的植物商品\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sunny-projects.png?v=1727843820\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003e\u003ca href=\"https://partlysunnyprojects.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cem\u003ePartly Sunny Projects\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003ePartly Sunny Projects是在线植物分销商,将漂亮的加州绿植寄送到全国各地。创始人索娅(Sonja Detrinidad) 本是一名贷款专员,创办该业务的最初目的是为了缓解日常工作的压力。\u003c/p\u003e\n\u003cp\u003e后来,她辞掉了工作,决定全职经营她的公司。于是,她开始思考如何为商店引流,并最终创建了一个\u003ca href=\"https://www.tiktok.com/@partlysunnyprojects\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eTikTok账号\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e索娅分享的园艺技巧没有过多的废话,语言尽可能简洁扼要,没过多久,TikTok用户就爱上她迷人的性格。\u003c/p\u003e\n\u003cp\u003e索娅之所以能成功,是因为她专注于创作粉丝喜欢的内容,讨论与园艺有关的话题,有效地吸引了可以转化为客户的用户,偶尔视频还能走红。\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e加入创作者经济\u003c/h2\u003e\n\u003cp\u003e大多数创作者的创业驱动因素不是钱。创作者是艺术家,他们的满足感来自创作本身。但现在,作为一名TikTok创作者,你不再只是一名艺术家,你还是创业者、营销人员、推销员、会计师、创始人、首席执行官⁠等等。你肩负多职。\u003c/p\u003e\n\u003cp\u003e在创作者经济中,网红皆是白手起家⁠,事业的重大突破不是来自融资,而是来自他们自己的创意、激情,和对创作的渴望。\u003c/p\u003e\n\u003cp\u003e时间就是金钱⁠,通过创作赚更多的钱,从而让你有更多时间投入创作。TikTok是创作者的绝佳变现平台,只要做你最擅长的事,就能获得可观的回报。\u003c/p\u003e\n\u003cp\u003e💡\u003cstrong\u003e阅读更多:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/how-to-make-money-on-youtube\" target=\"_blank\"\u003e2024年如何在YouTube上赚钱: 7个简单策略\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/make-money-on-instagram\" target=\"_blank\"\u003e7个切实可行的好主意,教你2024在Instagram上赚钱\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/dropshipping-model\"\u003e代发货模式:新手商家的起步之路\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/shopify-store-multiple-countries\"\u003e准备通过Shopify做哪些国家的业务?本篇手把手指南助你“卖”向全球\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/business-opportunities\"\u003e2021年最赚钱的23个商机\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/make-merch-tiktok\"\u003eTikTok 卖货指南:如何根据平台特性制作并销售周边产品\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/products-to-sell-on-etsy\"\u003eEtsy 选品方法论解读:七分靠选品,三分靠运营\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/trending-products\"\u003e畅销商品清单:2022 年热销的 17 款在线产品(附营销技巧)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/best-dropshipping-products\"\u003e2021年最适合销售的代发货产品(附营销技巧)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/home-business\"\u003e如何在家挣钱?13个用于在家创业的项目建议\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/how-to-start-a-business\"\u003e新人创业怎么起步?启动创业之旅的12个步骤助力你白手起家\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/business-model\"\u003e成功商业模式案例分析:从代发货到会员制电商,哪种模式最适合你\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"5\"\u003e在TikTok赚钱——常见问题\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e跨境电商能在TikTok上赚钱吗?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e可以!只要有正确的工具和有效的策略,任何人都可以在TikTok上赚钱。如果你想在TikTok上赚钱,请阅读上文的建议,再考虑哪些策略最适合你。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e创作者如何在TikTok上赚钱?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e收取打赏费、筹款、销售商品,或与品牌和网红合作营销。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e新账号如何吸引粉丝关注?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok比Instagram和Snapchat等社交平台更个性化,因此,你需要展现最真实的一面,与粉丝互动,持续发布内容,经常开直播,或者与其他用户的内容“合拍”。如果你想了解更多关于如何培养受众,请阅读TikTok营销指南。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e编译:Zhang Jialei\u003c/p\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"利用TikTok赚钱的10种方式"},{"href":"#2","text":"谁是你的TikTok受众?"},{"href":"#3","text":"内容第一"},{"href":"#4","text":"加入创作者经济"},{"href":"#5","text":"在TikTok赚钱——常见问题"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]","url":"https://www.thewaystowealth.com/author/rjweiss/"},{"text":"Pinterest - [Pinterest Scheduling]","url":"https://later.com/pinterest-scheduling/"},{"text":"Hootsuite - [Pinterest Scheduler \u0026 Analytics]","url":"https://www.hootsuite.com/pinterest"},{"text":"Pinterest - [Rich Pins Help]","url":"https://help.pinterest.com/en/business/article/rich-pins"},{"text":"Pinterest - [Crochet Community Board]","url":"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/"},{"text":"Side Hustle Tips - [Side Hustle Tips]","url":"https://www.sidehustle.tips/"},{"text":"Pinterest - [Pinterest Analytics]","url":"https://analytics.pinterest.com/"},{"text":"Pinterest - [Creative Best Practices]","url":"https://business.pinterest.com/creative-best-practices"}],"make-money-on-facebook":[{"text":"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]","url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users"},{"text":"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]","url":"https://blog.hootsuite.com/organic-reach-declining"},{"text":"Meta - [How to monetize your content on Facebook and Instagram]","url":"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694"},{"text":"Meta - [Facebook Success Stories]","url":"https://www.facebook.com/business/success?rdr=expss"},{"text":"Meta - [Eligibility requirements for Facebook Subscriptions]","url":"https://www.facebook.com/business/help/271606753455489?id=558489708108283"},{"text":"Meta - [How to stay eligible for monetization]","url":"https://www.facebook.com/business/help/903272529876480?id=648321075955172"}],"how-to-patent-an-idea":[{"text":"Bitten Design - [Moustache 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This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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