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畅销商品清单：2025年热销的20种在线产品（附营销技巧） - Shopify 中国
<!DOCTYPE html><html lang="zh-CN"><head><title>畅销商品清单：2025年热销的20种在线产品（附营销技巧） - Shopify 中国</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="如果你正在搜寻2025年有哪些流行玩意儿，本文的畅销商品清单给你提供新鲜灵感， 助你的网店增长销售额。"/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="畅销商品清单：2025年热销的20种在线产品（附营销技巧） - Shopify 中国"/><meta property="og:description" content="如果你正在搜寻2025年有哪些流行玩意儿，本文的畅销商品清单给你提供新鲜灵感， 助你的网店增长销售额。"/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380"/><meta property="twitter:image" content="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380"/><meta property="og:url" 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class="text-base font-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="font-bold text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="font-bold text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="font-bold text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="font-bold text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="font-bold text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftrending-products&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftrending-products&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div 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class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="trending-products" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">立即使用 Shopify 开展销售</p><p class="richtext max-w-[680px] text-sm mb-4">立即开始免费试用 Shopify，然后使用这些资源引导您完成每个步骤。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftrending-products&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a><a href="/zh/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">详细了解</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/trending-products"/><meta itemProp="dateModified" content="2024-09-20T12:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/选品攻略" class="no-underline hover:text-link-light-hover topic-link">选品攻略</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">畅销商品清单：2025年热销的20种在线产品（附营销技巧）</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">如果你正在搜寻2024年有哪些流行玩意儿，本文的畅销商品清单给你提供新鲜灵感， 助你的网店增长销售额。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/yin-zi" class="no-underline" itemProp="url"><span itemProp="name">YIN Zi</span></a></span></div><div class="text-body-sm text-shade-50">最后更新：<!-- --> <time>2024年9月20日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380&originalWidth=1848&originalHeight=782" alt="黄色背景上陈列一些畅销商品" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">2024畅销商品</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">最新畅销商品</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">哪些商品已不再畅销？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">如何寻找畅销商品</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">畅销商品常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftrending-products&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><style><!-- table { width: 100%; border-collapse: collapse; } th, td { border: 1px solid black; padding: 8px; text-align: left; } --></style><div data-mce-fragment="1" style="text-align: center;" data-mce-style="text-align: center;"></div> <p>想尝试<a href="/zh/start" target="_blank">开展电商业务</a>？最至关重要的是决定卖什么产品，这也将决定你创业未来的发展方向。</p> <p>本文汇集了美国Shopify商家最热销的20种商品。这份清单并非随手拈来，而是经过市场验证、深受消费者喜爱的<a href="/zh/blog/product-research" target="_blank">产品灵感</a>来源。</p> <p>与此同时，本文也探究爆款畅销商品的最新信息，分享如何洞察产品类别的增长潜力。</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">2024畅销商品</h2> <p>以下是Shopify美国商家最热销的20种产品：</p> <ol> <li><a href="#6">维生素及各类补充剂</a></li> <li><a href="#7">护肤用品</a></li> <li><a href="#8">化妆品</a></li> <li><a href="#9">外套和夹克</a></li> <li><a href="#10">自行车</a></li> <li><a href="#11">艺术和手工材料</a></li> <li><a href="#12">杯具</a></li> <li><a href="#13">香水和古龙水</a></li> <li><a href="#14">葡萄酒</a></li> <li><a href="#15">袜子</a></li> <li><a href="#16">床单</a></li> <li><a href="#17">海报和艺术品</a></li> <li><a href="#18">蜡烛</a></li> <li><a href="#19">沐浴和身体护肤品</a></li> <li><a href="#20">炊具</a></li> <li><a href="#21">美甲用品</a></li> <li><a href="#22">内衣</a></li> <li><a href="#23">汽配产品</a></li> <li><a href="#24">手机配饰</a></li> <li><a href="#25">毯子</a></li> </ol> <h3 id="6">1. 维生素及各类补充剂</h3> <p>2023年，维生素及各类补充剂高居Shopify美国商家销售量榜首。从最基本的维生素C和锌，到为健身效果而补充的各种配方，补充剂种类繁多，满足各种顾客的需求。</p> <p>根据谷歌搜索记载，“malatonin gummies”（褪黑色素口香糖）这类的助眠补充剂搜索量上升了，而“magnesium spray”（钙镁喷剂好处）的搜索猛增三倍，说明人们越来越感兴趣探索如何在日常生活中以新的方式使用补充剂。</p> <figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/melatonin-gummies-stats.png?v=1706649224" alt="2023年在美国，“钙镁喷剂好处"的谷歌搜索增加了三倍。" style="float: none;"> <figcaption>2023年在美国，“magnesium spray”（钙镁喷剂好处）的谷歌搜索增加了三倍。</figcaption> </figure> <p>补充剂产品业务适合大小企业主。Vital Melamins and Apothatote的创立者苏尔塔娜·奈勒（Sultana Nailor）是认证草药师，通过TikTok营销，成功打造了自己的<a href="/blog/black-wall-street-sultana-nailor">草药王国</a>，并热心帮助其它草药创业者。而像<a href="/plus/customers/bpi-sports">BPI Stores</a>这样的大公司也深受零售商的欢迎。</p> <div style="text-align: center;"><img style="float: none;" alt="Sultana站在她的店里，面前放着几罐草药粉" src="https://cdn.shopify.com/s/files/1/0070/7032/files/Screen_Shot_2022-06-19_at_11.45.10_AM.png?v=1655664487" loading="lazy"></div> <h4>销售维生素及各类补充剂的主要营销策略：</h4> <ul> <li>与运动和保健网红合作，展示产品优点。</li> <li>突出满意顾客的好评。</li> <li>向常用顾客推销批量折扣或<a href="/zh/blog/how-to-turn-a-customer-into-a-subscriber" target="_blank">订阅机制</a>。</li> </ul> <h3 id="7">2. 护肤用品</h3> <p>护肤品是又一类有着庞大市场的热销产品类别。现如今，不论年龄性别，人们都需要自我护理产品：洗面奶、润肤露、精华露等等。</p> <p>消费者们对具有可持续发展和道德理念、无残酷试验的高质量护肤用品越来越感兴趣。“hyaluronic acid serum”（水感玻尿酸超导精华）、“vegan skin care”（全素护肤品）和“retinol”（A醇）这些词的搜索频率都在不断上升。</p> <p>从2024年初始，“snail slime”（蜗牛精华）的谷歌搜索渐渐成为焦点。该产品内含蜗牛分泌液，可能有助于刺激人体产生更多胶原蛋白，并平缓发红的皮肤。</p> <figure style="text-align: center;"><img style="float: none;" alt="谷歌趋势显示2023年在美国，“蜗牛精华“的搜索频率上升" src="https://cdn.shopify.com/s/files/1/0070/7032/files/skincare.png?v=1706649311" loading="lazy"> <figcaption>谷歌趋势显示，2023年在美国，“snail slime”（蜗牛精华）的搜索频率上升1900%，并在新年来临之前达到顶峰。</figcaption> </figure> <h4> <a href="https://zh/blog/skin-care-marketing-online-store" target="_blank" rel="nofollow noopener noreferrer">销售护肤用品</a>的策略：</h4> <ul> <li>与美容网红合作，展示护肤品的日常使用。</li> <li>售卖样品或小份装产品，让顾客有机会试用。</li> <li>展示真实顾客使用前和使用后的效果。</li> </ul> <h3 id="8">3. 化妆品</h3> <p>化妆品一直是热销产品，化妆行业也一直在开发新的工具和技巧，不断创新。</p> <p>2023年，“lip stain”（唇釉）高居热销商品榜，虽然平均每月的搜索量略下降，但自2022年中起，其搜索量持续不断，2024年势头不减。</p> <figure style="text-align: center;"> <div data-mce-fragment="1" style="text-align: center;" data-mce-style="text-align: center;"><img data-mce-fragment="1" src="https://cdn.shopify.com/s/files/1/0070/7032/files/makeup.png?v=1706649403" alt="2022 - 2024期间，“唇釉"的谷歌趋势搜索记录。" style="float: none;" data-mce-style="float: none;" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/makeup.png?v=1706649403" loading="lazy"></div> <figcaption>2022 - 2024期间，“lip stain”（唇釉）的搜索记录。</figcaption> </figure> <h4>热门化妆品的营销策略：</h4> <p>像化妆品品牌<a href="/blog/rare-beauty-brand-storytelling">Rare Beauty</a>学习，通过明星赛琳娜·戈麦斯（Selena Gomez）的走红TikTok视频来给自己作宣传。</p> <p>制作化妆教程，帮助顾客从购买的产品中获得最大利益。</p> <h3 id="9">4. 外套和夹克</h3> <p>对外套和夹克的需求来自季节变化、时尚变迁，以及对户外活动日益增长的兴趣。<a href="https://www.statista.com/statistics/979475/outdoor-clothing-market-value-forecast-worldwide/" rel="nofollow noopener noreferrer" target="_blank">经预测</a>，2027年户外服饰市场将超越450亿美元（约3,150亿人民币）。这一产品类别的热销度仍将持续，后劲很足。</p> <figure style="text-align: center;"><img style="float: none;" alt="一个男人背着包在山中徒步的背影" src="https://cdn.shopify.com/s/files/1/0070/7032/files/man-hiking.png?v=1706649506" loading="lazy"> <figcaption>户外服装公司Arc’teryx专注于豪华徒步夹克。居住在博尔德、博兹曼，以及苹果公司总部所在地丘珀蒂诺的居民时不时定期搜索这类产品信息。</figcaption> </figure> <p>做外套和夹克的<a href="/zh/blog/dropshipping-guide" target="_blank">代发货业务</a>是个<a href="/zh/blog/low-investment-business-ideas" target="_blank">低成本生意</a>好点子，但你必须确保能找到产品质量有保障、发货快速的<a href="/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea" target="_blank">供应商</a>。</p> <p>你也可以考虑当某个服装品牌或零售店的<a href="/zh/blog/affiliate-marketing" target="_blank">联盟营销合作伙伴</a>，销售这类热门产品。建立一个网站或社交媒体频道，做时尚服饰的评点和推销，并附上联盟链接。</p> <h3 id="10">5. 自行车</h3> <p>电动自行车革新了自行车领域。有了电力加持，日常通勤变得舒适顺畅，哪怕是在起伏不平的地势。这让更多人愿意选择骑自行车。</p> <p>近五年以来，人们对电动自行车的兴趣越来越大，每到夏季，搜索量便创新高。据估计，从现在起至2030年，电动自行车的销量将以每年10%的增幅上涨。届时，路上将会有770万量电动自行车。</p> <figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/ebkikes.png?v=1706649578" alt="2019 -2024期间，谷歌趋势所显示的“电动自行车"搜索量。" style="float: none;" loading="lazy"> <figcaption>2019 -2024期间，谷歌趋势所显示的“ebikes”（电动自行车）搜索量。</figcaption> </figure> <p>尽管尺寸比较大，也比较重，电动自行车仍可发展为成功的代发货业务。价值百万美元的公司Ebike Generation创始人约翰·墨菲（John Murphy）就是个好例子。他精心打造自己的代发货业务网站，营销内容专门针对特定的<a href="/blog/target-audience" target="_blank">目标受众</a>：使用电动自行车的猎人，他们需要安静而快速地游走于不同地区。</p> <h3 id="11">6. 艺术和手工材料</h3> <p>疫情期间，艺术和手工活动掀起了热潮，涂色游戏又一次大肆流行。“crochet kit”（钩针套装）每个月搜索量达1万4千，而“pottery clay”(陶土)则是4千4百。</p> <div style="text-align: center;"><img style="float: none;" alt="四个不同色彩的毛线球和木质毛线针在一块木板上" src="https://cdn.shopify.com/s/files/1/0070/7032/files/yarnballs.png?v=1706649634" loading="lazy"></div> <p>手工活儿不仅仅是个人成就，也是个可持续性的选择。很多手工制作人自己做衣服自给自足，以避免快时尚造成的环境影响。诸如<a href="https://www.darngoodyarn.com/?view=sl-F259B5FD" rel="nofollow noopener noreferrer" target="_blank">Darn Good Yarn</a>这样的公司为手工制作客户提供有道德采购而来的手工材料。</p> <h3 id="12">7. 杯具</h3> <p>在一些爆款保温杯，如<a href="https://www.stanley1913.com/products/adventure-quencher-travel-tumbler-40-oz" rel="nofollow noopener noreferrer" target="_blank">Stanley Quencher</a>的推动下，这些带有吸管、结构繁复、适合广告的超大型水杯成了名副其实的潮流产品。</p> <p>作为实用且环保的补水用品，预计保温杯销售将在2028年达到19亿美元（约133亿元人民币），复合年增长率达8.8%。</p> <div style="text-align: center;"><img style="float: none;" alt="一个女人在打高尔夫间隙从保温水杯中喝水" src="https://cdn.shopify.com/s/files/1/0070/7032/files/drinkware-example.png?v=1706649670" loading="lazy"></div> <p>2023年另一款火爆销售的杯具是烈酒杯。他们是常年适用的高发货率产品。</p> <p>在线销售杯具，需要关注小众买家搜索的<a href="/blog/long-tail-keywords" target="_blank">长尾关键词</a>。比如，“tequila shot glasses”（龙舌兰烈酒杯）每月有4,400次搜索，“tall shot glasses”（高烈酒杯）有2,400次，”cool shot glasses“（酷烈酒杯）则有3,600次。通过缩小搜索范围并积累某特定类型产品的专业知识，你就可以使你网店与众不同。</p> <p>销售烈酒杯、保温杯，以及其它类型的饮料杯具时，值得考虑“<a href="/zh/blog/private-label" target="_blank">私有品牌产品</a>”这一策略。借此你可和制造商合作，把你的品牌添加到经过验证的流行产品中。</p> <h3 id="13">8. 香水和古龙水</h3> <p>香氛行业正在<a href="https://www.grandviewresearch.com/industry-analysis/perfume-market" rel="nofollow noopener noreferrer" target="_blank">经历转型</a>。消费者们正从大众市场、性别分明的香氛转向中性、优质，自然的个性化香味。</p> <p>消费者搜索香水和古龙水时，往往带有品牌和产品名字，所以香氛行业的主要策略通常是<a href="/zh/blog/seo-checklist-online-store" target="_blank">搜索引擎优化</a>。产品页面和博客文章必须着重于有用的描述性内容，易于出现在搜索结果中。</p> <p>其实，你也可以开启有独特创意的香氛业务，开设<a href="/blog/b2b-ecommerce-websites" target="_blank">B2B电商网站</a>，为公司生产香氛。旅馆、饭店经常使用<a href="/blog/trending-products" target="_blank">香氛营销</a>，以提升客户体验，把他们的品牌和愉悦的气味相关联。</p> <p>威斯汀宾馆<a href="https://www.westinstore.cn/zh-CN/" rel="nofollow noopener noreferrer" target="_blank">白茶室内香氛</a>广受欢迎，现在开始向顾客出售。还有著名品牌Abercrombie和Victoria's Secret的招牌香氛也颇有人气。</p> <h3 id="14">9. 葡萄酒</h3> <p>当今的葡萄酒市场已不仅仅是陈年红酒和著名的葡萄园了。消费者对新型、易得的产品感兴趣，如有机葡萄酒，自然葡萄酒，以及那些来自未被开发的地区的产品。他们也搜寻创新方法，研究混合葡萄酒，直接<a href="/enterprise/blog/the-wine-industry-needs-an-innovative-dtc-solution-now" target="_blank">从葡萄酒制造者处买酒</a>。</p> <figure style="text-align: center;"><img style="float: none;" alt="谷歌趋势显示每逢节假日，和葡萄酒相关的搜索就会飙升。" src="https://cdn.shopify.com/s/files/1/0070/7032/files/wine-trend.png?v=1706649737" loading="lazy"> <figcaption>根据谷歌趋势，每逢节假日，和葡萄酒相关的搜索就会飙升。</figcaption> </figure> <p>这些现象，对创业者来说，都是开发新业务的机会。<a href="/blog/the-sip-representation-in-the-wine-industry">The Sip Society</a>就是个例子，这是个香槟和气泡酒品尝社团，令品酒变得更容易和有趣。</p> <h3 id="15">10. 袜子</h3> <p>袜子也许看上去是很简单的日常用品，但它们一直是<a href="/blog/bombas-give-back-model-while-profitable" target="_blank">可创造利润</a>的电商品牌。不论是流行新材料，比如美利奴羊毛，还是想在袜子上炫耀一下你最喜欢的<a href="https://www.netflix.shop/collections/socks" rel="nofollow noopener noreferrer" target="_blank">流行文化符号</a>，人们想有所变化的愿望没完没了，永远推动着袜子的需求量。</p> <figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/netflix-socks.png?v=1706649798" alt="几双灰白色的Netflix袜子" style="float: none;" loading="lazy"> <figcaption><em>netflix.shop</em></figcaption> </figure> <h4>在线销售袜子的营销策略：</h4> <ul> <li>以授权艺术品或设计吸引小众客户群。</li> <li>售卖订阅套装或<a href="/retail/bundling-for-retail" target="_blank">捆绑销售</a>，售卖其它服饰品。</li> <li>突出袜子的<a href="/blog/unique-selling-proposition" target="_blank">独特卖点</a>，比如可持续性的材料或舒适功能。</li> </ul> <h3 id="16">11. 床单</h3> <p>床单是家家户户的必需品，也一直是畅销商品。床单的小众市场也很繁多，通常取决于面料。“linen sheets”（亚麻床单）每个月有高达两万个搜索，“flannel sheets”（法兰绒床单）的搜索量则取决于每年秋季的时尚潮流，尤其是在英国。</p> <p>一旦你在小众床单市场取得了一定的品牌识别度，就可以开始尝试相关产品，扩大你的产品类别。枕头、被子、床垫、卧室家具和其它于睡眠相关的用品都可以<a href="/blog/what-is-cross-selling" target="_blank">交叉销售</a>，以提高订单的平均金额。</p> <p>开设在美国，业务稳定的Shopify商家会通过<a href="/collective/retailer" target="_blank">Shopify Collective</a>和其它商家联手策划，合作销售相关产品。</p> <p>如果想获得一些有关床单业务的新鲜灵感，不妨参考一下床单品牌<a href="https://www.brooklinen.com/" rel="nofollow noopener noreferrer" target="_blank">Brooklinen</a>联合创始人瑞奇·弗乐普（Rich Fulop）的<a href="/blog/120123397-growth-framework-brook-linen">播客采访</a>（英文）。</p> <h3 id="17">12. 海报和艺术品</h3> <p>有了<a href="/zh/blog/best-ecommerce-website-builder" target="_blank">电商网站搭建工具</a>，任何艺术家都可以向全世界售卖自己的作品。这给创作型人才们打开了一扇门，有机会将他们的才华变现。</p> <p>售卖艺术品的一个最大优势是可以利用<a href="/zh/blog/print-on-demand" target="_blank">按需打印</a>业务。籍此，艺术家们无需实体库存即可售卖他们的作品，节约了前期成本和存储需求。</p> <div style="text-align: center;"><img style="float: none;" alt="一个数码艺术家在平板上创作" src="https://cdn.shopify.com/s/files/1/0070/7032/files/person-writing.png?v=1706649880" loading="lazy"></div> <h4>在电商网站上售卖海报和艺术品的营销策略：</h4> <ul> <li>突出每件作品的背景故事，包括艺术家信息、灵感来源，以及创作过程等。</li> <li>与<a href="/blog/print-on-demand-companies" target="_blank">按需打印公司</a>合作，提供不同尺寸和格式的作品，比如小型打印作品、油画布作品，以及电子下载版本等。</li> <li>网站上的展示作品保证<a href="https://zh/blog/image-sizes" target="_blank" rel="nofollow noopener noreferrer">画面高清晰度</a>。</li> </ul> <h3 id="18">13. 蜡烛</h3> <p>全球<a href="/zh/blog/candle-business" target="_blank">蜡烛市场</a>的价值预估超过<a href="https://www.statista.com/outlook/cmo/furniture/home-decor/candles/worldwide" rel="nofollow noopener noreferrer" target="_blank">100亿美元</a>（约700亿元人民币）。</p> <p>蜡烛不仅限于家用，水疗中心的SPA用作芳香疗愈，餐馆用来营造温馨氛围。根据美国国家蜡烛协会，消费者购买蜡烛出于两大原因：一是装饰家庭环境，二是有助于放松，减缓紧张情绪。</p> <div style="text-align: center;"><img style="float: none;" alt="homesick的New York City大豆蜡烛" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/04_084923e3-8734-483c-a1d6-99d14902442a.png?v=1624012941" loading="lazy"></div> <p>谷歌趋势显示，人们对“homemade candles”（家庭制作蜡烛）的兴趣在全球范围内也稳步上升。自己在家做蜡烛比较容易，是初次创业者的不错的选择。连孩子都可以自己做蜡烛，加拿大女孩莉莉在九岁的时候就当上了成功的<a href="/blog/lily-lous-aromas" target="_blank">小小蜡烛创业家</a>。</p> <h3 id="19">14. 沐浴和身体护肤品</h3> <p>浴盐和<a href="/zh/blog/bath-bomb-business" target="_blank">沐浴球</a>都是近年来十分流行的沐浴用品。</p> <figure style="text-align: center;"> <div data-mce-fragment="1" style="text-align: center;" data-mce-style="text-align: center;"><img data-mce-fragment="1" style="float: none;" alt="一个人举着American Provenance的产品" src="https://cdn.shopify.com/s/files/1/0070/7032/files/american-provenance-product.png?v=1706649978" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/american-provenance-product.png?v=1706649978" data-mce-style="float: none;" loading="lazy"></div> <figcaption><em>American Provenance</em></figcaption> </figure> <p>制作销售沐浴和身体护肤品是个<a href="/zh/blog/online-business-ideas" target="_blank">创业好主意</a>，也很适合新手起步。<a href="/blog/american-provenance-retail-relationships">Kyle LaFond</a>就是个充满激情的该类产品创业家，从在家制作天然香体露起步，逐渐做成了一个家用品品牌。</p> <h3 id="20">15. 炊具</h3> <p>每个在家中掌勺的厨师最终都会不满足于他们的宜家产品，想拥有一套高质量的炊具。</p> <p>根据谷歌趋势，人们对高级炊具，比如“cast iron pans”（铸铁平底锅）的需求在逐渐增长。品牌关键词“Staub vs Le Creuset”（Staub还是Le Creuset）是个流行问句，每个月有2700次搜索。这说明消费者们正积极寻求建议，你可以借此机会利用博客或YouTube频道来解答他们的疑惑。</p> <p>在商业领域，诸如印度和中国这样的国家有越来越多的饭店，给商业炊具销售提供了良机。</p> <figure style="text-align: center;"> <div data-mce-fragment="1" style="text-align: center;" data-mce-style="text-align: center;"><img data-mce-fragment="1" src="https://cdn.shopify.com/s/files/1/0070/7032/files/youtube-results.png?v=1706650054" alt="“Staub vs Le Creuset”在YouTube上的搜索结果" style="float: none;" data-mce-style="float: none;" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/youtube-results.png?v=1706650054" loading="lazy"></div> <figcaption>“Staub vs Le Creuset”在YouTube上的搜索结果。</figcaption> </figure> <p>为了让你的炊具业务独树一帜，你可以营销创新厨房用品。找一家制造商与之合作，生产独特的餐具或烘焙烤盘。也可以考虑从批发市场找现成产品，以你的眼光挑选出与众不同的东西。</p> <p>一旦你有了人们向往的产品，就利用社交媒体作广告和营销，向人们推广产品的优点，就像炊具品牌Our Place推广其产品<a href="https://www.instagram.com/ourplace/?hl=en" rel="nofollow noopener noreferrer" target="_blank">Always Pans</a>。</p> <h3 id="21">16. 美甲用品</h3> <p>美甲用品市场每年以<a href="https://www.grandviewresearch.com/industry-analysis/nail-care-products-market-report" rel="nofollow noopener noreferrer" target="_blank">5%</a>的幅度增长，在线美甲用品商店<a href="https://www.opi.com/" rel="nofollow noopener noreferrer" target="_blank">OPI</a>和<a href="https://oliveandjune.com/" rel="nofollow noopener noreferrer" target="_blank">Olive & June</a>也是身在其中。逢年过节、特殊活动，最好的美甲品牌总会推出应季的特别产品吸引回头客。如果你去这两家网店，就会发现，他们都在导航栏或产品简介照片上突出“上新”的字样。</p> <p>目前，美甲用品不仅注重美观，也着重指甲健康，而市场也借机获益。根据谷歌趋势，过去五年来，“cuticle oil”（角质层油）的搜索正慢慢增长，而“nail strengthener”（指甲强化剂）则每月有9000次搜索。</p> <div style="text-align: center;"><img style="float: none;" alt="一只左手展示各种花色的指甲油" src="https://cdn.shopify.com/s/files/1/0070/7032/files/hand-on-green.png?v=1706650170" loading="lazy"></div> <h4>小众美甲用品的成功营销策略往往包括以下几点：</h4> <ul> <li>通过成功指南和生活方式网红推销产品。</li> <li>发布限量版或应季产品吸引回头客。</li> <li>与名流合作，为品牌站台。</li> </ul> <h3 id="22">17. 内衣</h3> <p>内衣是人人必需品。小而轻、<a href="/zh/tools/profit-margin-calculator" target="_blank">利润</a>高，是非常理想的在线销售品。</p> <p>不论卖什么，要在电商行业中获得成功，都必须找到市场缺口，然后为此填空补缺。</p> <figure style="text-align: center;"> <div data-mce-fragment="1" style="text-align: center;" data-mce-style="text-align: center;"><img data-mce-fragment="1" style="float: none;" alt="谷歌趋势显示“SKIMS”的搜索量突增。" src="https://cdn.shopify.com/s/files/1/0070/7032/files/skims_b2bc9130-649c-4bd4-a839-9bafe211575c.png?v=1706650216" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/skims_b2bc9130-649c-4bd4-a839-9bafe211575c.png?v=1706650216" data-mce-style="float: none;" loading="lazy"></div> <figcaption>当SKIMS公司展开“<a href="https://www.glamour.com/story/kim-kardashians-built-in-nipple-bra-is-not-a-joke-but-her-skims-ad-is-hilarious" rel="nofollow noopener noreferrer" target="_blank">激凸内衣</a>”火爆广告推广之时，其公司名“SKIMS”的搜索量突增。</figcaption> </figure> <p>这正是金·卡戴珊（Kim Kardashian）的公司<a href="https://skims.com/" rel="nofollow noopener noreferrer" target="_blank">SKIMS</a>的销售策略。当她找不到衬托不同肤色的内衣时，就开始销售令人看上去身材更好的塑型内衣。</p> <p>除了在卡戴珊的电视节目和社交媒体帖子里安排产品植入广告，SKIMS确保以简洁却令人印象深刻的<a href="/blog/visual-identity" target="_blank">视觉形象</a>紧随时尚潮流，与此同时，有<a href="/zh/blog/social-media-marketing-strategy" target="_blank">社交媒体推广</a>的加持，大大地促进了消费者对其产品的浓厚兴趣。</p> <h3 id="23">18. 汽配产品</h3> <p>很多人上汽配产品电商网站都是想找一些修配零件，在维修方面省钱。YouTube和网络上有数不胜数的教程和攻略，消费者们越来越有自信，觉得一些简单的小问题自己可以在家搞定。</p> <p>网购也给人们带来便利和主动权，你可以比较价格、阅读评价，然后订购自己需要的配件，不需要跑到维修厂或经销商那里。</p> <figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/motor-parts-trend.png?v=1706650309" alt="谷歌趋势显示“车用扩香器“的搜索量渐长。" style="float: none;" loading="lazy"> <figcaption>谷歌趋势显示“car diffusers”（车用扩香器）的搜索量渐长。</figcaption> </figure> <p>除了雨刮器、保险杠和刹车片，人们对网店里的其它汽车配件也越来越感兴趣。每个月“dash cams”（行车记录仪）的搜索量有约26,000次，而“<a href="https://trends.google.com/trends/explore?date=today%205-y&geo=US&q=magsafe%20phone%20mount" rel="nofollow noopener noreferrer" target="_blank">magsafe phone mount</a>”（超强手机架）和“car diffuser”（车用扩香器）也越来越流行。</p> <h4>汽配产品的营销策略：</h4> <ul> <li>突出认证，比如ISO,CAPA，确保汽配件符合官方安全标准。</li> <li>使用互动工具和筛选功能，帮助顾客找到与他们车型匹配的零件。</li> <li>详细展示产品描述和购买指导。</li> </ul> <h3 id="24">19. 手机配件</h3> <p>手机配件市场价值<a href="https://www.statista.com/statistics/1256273/worldwide-mobile-phone-accessories-market-revenues/" rel="nofollow noopener noreferrer" target="_blank">上千亿美元</a>。每款新手机上市，就给新配件带来商机：手机壳，屏幕保护膜和充电线等。</p> <p>有些配件适用于所有手机，比如<a href="/blog/pop-sockets-value-proposition" target="_blank">手机夹</a>，使大型号手机拿起来更容易。</p> <div style="text-align: center;"><img style="float: none;" alt="4个不同的iphone手机壳" src="https://cdn.shopify.com/s/files/1/0070/7032/files/mobile-phone-cases.png?v=1706650372" loading="lazy"></div> <h4>你可以使用以下营销策略销售手机配件：</h4> <ul> <li>使用Instagram和TikTok视频，展示手机配件的独特功能。</li> <li>博客内容的写作要进行SEO优化，确保内含和相关手机型号有关联的关键词。</li> <li>鼓励读者创作用户生成内容，以建立产品信任度。</li> </ul> <h3 id="25">20.毯子</h3> <p>犹如这份清单中的许多产品，毯子也给创业者们提供了无穷商机，可挖掘小众潮流市场。</p> <p>给人带来平静的加重毛毯每月有超过十万次的搜索量，更小众的狗狗加重毛毯每月有2,100次搜索量。奢侈开司米毯每月搜索量为2,800次，而同样受消费者们青睐、但价格实惠的连帽毯每月搜索量为29,000次。这些都是你可以考虑发展的业务选择。</p> <p>不论你选择哪种毯子销售，最重要的仍然是真正了解消费者需求，为他们提供超出他们预期值的产品。</p> <div style="text-align: center;"><img style="float: none;" alt="一个茶杯，一副眼镜，和一本打开的书铺在桔黄色毯子上" src="https://cdn.shopify.com/s/files/1/0070/7032/files/blanket-and-book.png?v=1706650445" loading="lazy"></div> <h2 id="2">最新畅销商品</h2> <p>为了紧跟最新的<a href="/plus/commerce-trends" target="_blank">市场趋势</a>，以下是我们整理出来的美国Shopify商家在2024年第二季度中，销售涨势最猛的20个产品类别：</p> <meta charset="UTF-8"> <table> <thead> <tr></tr> </thead> <tbody></tbody> </table> <table style="width: 545px;"> <tbody> <tr> <td style="width: 258.719px;"> <p><strong style="background-color: #ffffff;">产品类别</strong></p> </td> <td style="width: 248.281px;"> <p><strong>2024年第二季度涨势%</strong></p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>戏水玩具</p> </td> <td style="width: 248.281px;"> <p>376</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>夏威夷花环</p> </td> <td style="width: 248.281px;"> <p>356</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>通风管</p> </td> <td style="width: 248.281px;"> <p>274</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>草坪护理</p> </td> <td style="width: 248.281px;"> <p>234</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>泳池用品</p> </td> <td style="width: 248.281px;"> <p>220</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>体育补水装备</p> </td> <td style="width: 248.281px;"> <p>215</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>门禁对讲机</p> </td> <td style="width: 248.281px;"> <p>185</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>短裤</p> </td> <td style="width: 248.281px;"> <p>150</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>船只</p> </td> <td style="width: 248.281px;"> <p>144</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>宠物除蚤用品</p> </td> <td style="width: 248.281px;"> <p>116</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>旗帜和风向袋</p> </td> <td style="width: 248.281px;"> <p>113</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>高脚椅套</p> </td> <td style="width: 248.281px;"> <p>113</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>壁炉用具</p> </td> <td style="width: 248.281px;"> <p>111</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>展示板</p> </td> <td style="width: 248.281px;"> <p>97</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>一次性餐具</p> </td> <td style="width: 248.281px;"> <p>92</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>GPS数字地图和软件</p> </td> <td style="width: 248.281px;"> <p>91</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>电钻电池</p> </td> <td style="width: 248.281px;"> <p>90</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>数码相机</p> </td> <td style="width: 248.281px;"> <p>89</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>货币交易</p> </td> <td style="width: 248.281px;"> <p>81</p> </td> </tr> <tr> <td style="width: 258.719px;"> <p>泳衣</p> </td> <td style="width: 248.281px;"> <p>76</p> </td> </tr> </tbody> </table> <p><strong>切记：</strong>销售会随着季节更迭而升降。比如上表中<a href="/blog/fused-hawaii-mindset" target="_blank">泳衣</a>和泳池用品的销售激增是因为夏季的来临。而有些趋势则相对比较稳定，比如<a href="/blog/epic-gardening-content-to-ecommerce" target="_blank">园艺产品</a>在过去三个季度中，都上了销售趋势榜。</p> <p>所以，当你在<a href="/blog/product-opportunities" target="_blank">选择销售</a><a href="https://zh/blog/product-opportunities" target="_blank" rel="nofollow noopener noreferrer">产</a><a href="/blog/product-opportunities" target="_blank">品</a>时，要考虑消费者在什么时候最可能购买。挑选合适的时机进行营销推广和挑选合适的产品同等重要。</p> <p>潮流更迭迅速，所以记得下个季度返回本文，查看有关畅销商品的最新信息和数据更新。</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>这些畅销商品是如何评定出来的？</strong></p> <p>本文的畅销商品是根据Shopify商家数据统计出来的，其中包括：</p> <ul> <li>2023年Shopify商家销售最多的产品类别。</li> <li>2024年四至六月期间，Shopify商家销售与上季度相比，涨势最多的产品类别。</li> </ul> <p>本文也参考了谷歌趋势的<a href="/blog/organic-search" target="_blank">自然生成搜索数据</a>，以及关键词研究工具Ahref，以揭示消费者在搜索什么。</p> </div> <h2 id="3">哪些商品已不再畅销？</h2> <p>在瞬息万变的电商领域，今天的畅销的，很可能明天就过时了。</p> <p>根据最新数据，本文之前列出的以下产品已不再畅销：</p> <h3>1. 唇彩</h3> <p>唇彩是一种美容产品，它能提供持久的唇色，却没有不会像传统口红那样褪色，却也没有<a href="/zh/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business" target="_blank">润唇膏</a>的保湿功效。虽然唇彩仍然流行，但已不在今年的畅销榜单之首了。</p> <h3>2. 抹茶</h3> <p>如果你近年来光顾过<a href="/blog/195144393-craft-and-mason-coffee-business" target="_blank">咖啡店</a>，一定看到过抹茶。抹茶是一种研磨得很细的绿茶粉，已成为一种流行的保健产品。尽管抹茶一直很受欢迎，但它也没有被列入今年的畅销榜单之首。</p> <h3>3. 电动工具配件</h3> <p>电动工具配件的全球销售额持续增长，但在今年的更新中，仅位列季度畅销产品。</p> <p>请记住，流行趋势是波动不止的。如果营销活动恰到好处，又社交媒体<a href="/blog/influencer-marketing" target="_blank">网红的支持</a>，今天不畅销的产品在下一季也可能大卖。</p> <p>密切关注市场变化，确保你的销售产品目录能符合当前市场的需求。</p> <h2 id="4">如何寻找畅销商品？</h2> <p>若能找到合适的畅销商品线上销售，就能彻底革新你的电商业务。这一切都要靠了解市场，明白消费者所需，并且在合适的时机提供优质<a href="/zh/blog/customer-service" target="_blank">客户服务</a>。</p> <p>以下两种方法可供参考，为你的<a href="/zh/blog/international-ecommerce" target="_blank">线上商店</a>寻找有潜力的畅销产品。</p> <h3>谷歌趋势</h3> <figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/google-trends-data.png?v=1706650643" alt="谷歌趋势显示畅销衬衫，有芭比衬衫和泰勒·斯威夫特衬衫" style="float: none;" loading="lazy"> <figcaption>谷歌趋势可以显示有关产品类别的流行搜索，比如畅销图案衬衫。</figcaption> </figure> <p>谷歌趋势是个免费工具，可用来查找全世界的用户都在搜索什么内容。以下是使用谷歌趋势的步骤：</p> <ol> <li>访问<a href="https://trends.google.com/trends/" rel="nofollow noopener noreferrer" target="_blank">谷歌趋势</a>。</li> <li>在搜索栏中填入某个行业或产品的关键词。</li> <li>分析“Interest over time”（随着时间推移的兴趣）图表，检查搜索产品或行业的流行趋势上升、下降，还是持平。</li> <li>用“比较”功能衡量不同关键词的流行程度。</li> <li>检查“相关询问”一栏，寻找更多产品灵感。</li> </ol> <p>如果自然生成的搜索频率出现突增现象，那通常是流行趋势。但是，在你决定就某样流行产品<a href="/zh/blog/best-website-builders" target="_blank">搭建电商网站</a>之时，最好做些深入研究，确保那不是稍纵即逝的一股潮流而已。</p> <p>要进一步调查潮流趋势，还可以做更深入的<a href="/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce" target="_blank">电商关键词研究</a>。比如查看历史搜索记录的数量，而<a href="/blog/long-tail-keywords" target="_blank">长尾关键词</a>可帮助你了解更详细的消费者兴趣。</p> <h3>亚马逊和其它平台</h3> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/amazon-best-sellers.png?v=1706650721" alt="亚马逊畅销页面显示美妆和个护产品" style="float: none;" class="block block--bordered" loading="lazy"></div> <p>通过<a href="/zh/blog/best-ecommerce-platforms" target="_blank">电商平台</a>，可洞察目前什么样的商品正大行其道。以下是几点要诀：</p> <ol> <li> <a href="/zh/blog/sell-on-amazon" target="_blank">亚马逊</a>。去<a href="https://www.amazon.com/Best-Sellers/zgbs" rel="nofollow noopener noreferrer" target="_blank">Best Sellers</a>（最佳销售）页面，看不同产品类别下销售量最高的物品。</li> <li> <a href="https://www.ebay.com/globaldeals" rel="nofollow noopener noreferrer" target="_blank">eBay</a>。去Trending Deals（潮流交易）部分，看什么产品获得最多注意力。</li> <li> <a href="/zh/blog/products-to-sell-on-etsy" target="_blank">Etsy</a>。那里也有一个潮流物品部分，查看编辑精选和流行的手工物品。</li> <li>使用社交媒体平台如Instagram，查看和你的网店相关的<a href="/zh/blog/instagram-hashtags" target="_blank">popular hashtags（流行标签）</a>。</li> </ol> <p>搜寻畅销商品是<a href="/zh/blog/how-to-start-a-business" target="_blank">开展业务的第一步</a>。一旦你确认了售卖什么产品，就应该着手了解你的顾客，开发品牌，做<a href="/zh/blog/business-proposal" target="_blank">商业计划</a>。</p> <p>你正考虑做零售商，购买库存吗？还是想开展<a href="/zh/blog/what-is-dropshipping" target="_blank">代发货业务</a>，与供货商合作，让他们直接给你的顾客发货呢？</p> <h2 id="4">在线销售畅销商品</h2> <p>这份2024畅销商品清单可助你开启或扩大在线业务，但事实上还有更多流行的<a href="/zh/blog/niche-markets" target="_blank">利基市场</a>值得探究。</p> <p>想要成为一个成功的网店老板或代发货商，仅仅销售畅销商品是不够的。你必须了解你的<a href="/blog/target-audience" target="_blank">目标受众</a>，调整你的<a href="/zh/blog/how-to-build-a-brand" target="_blank">品牌</a>，为客户提供一个简单的购物体验。</p> <p>潮流来去飞快，你必须时刻关注市场以调整步伐。你也可将本文作书签标记，届时查看每年的内容更新。</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/online-selling-sites">20个销售网站和交易平台助你在线销售商品</a></li><li class="mt-2"><a href="/zh/blog/make-money-on-tiktok">海外版抖音赚钱之道 8 大变现技巧教你如何通过 TikTok 盈利</a></li><li class="mt-2"><a href="/zh/blog/traditional-foreign-trade-and-cross-border-ecommerce">外贸转型趋势解读：跨境电商平台成行业布局新趋势</a></li><li class="mt-2"><a href="/zh/blog/best-dropshipping-products">2021年最适合销售的代发货产品（附营销技巧）</a></li><li class="mt-2"><a href="/zh/blog/start-sales-on-rakuten-jp">日本乐天向中国卖家敞开怀抱，助力商家实现品牌出海</a></li><li class="mt-2"><a href="/zh/blog/product-sourcing-apps">13个Shopify一件代发应用，助你找到可销售的产品（无需亲自发货）</a></li><li class="mt-2"><a href="/zh/blog/what-is-nft">NFT 是什么？虚拟经济创造全球电商行业风口</a></li><li class="mt-2"><a href="/zh/blog/sell-plants-online">准备在网上卖绿植？解析植物产品的品牌塑造之路</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="5">畅销商品常见问题</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">如何知道哪些产品比较热门？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>你可查看谷歌趋势（Google Trends），或者亚马逊等电商平台上的热销榜单。要想知道消费者关注的畅销商品，就填入关键词，找到最流行的就相关产品自然生成的搜索。</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">现在什么东西最畅销？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>根据最新Shopify数据， 现在最畅销的东西包括：</p> <ul> <li>戏水玩具</li> <li>夏威夷花环</li> <li>通风管</li> <li>草坪护理</li> <li>泳池用品</li> <li>体育补水装备</li> <li>门禁对讲机</li> <li>短裤</li> <li>船只</li> <li>宠物除蚤用品</li> <li>旗帜和风向袋</li> <li>高脚椅套</li> <li>壁炉用具</li> <li>展示板</li> <li>一次性餐具</li> <li>GPS数字地图和软件</li> <li>电钻电池</li> <li>数码相机</li> <li>货币交易</li> <li>泳衣</li> </ul> <ul></ul> <p>产品潮流更迭迅速，时刻关注市场动向非常重要。</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">市场上有哪些新产品？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <ul> <li>折叠太阳能板</li> <li>智能温度测量仪</li> <li>彩虹刀叉</li> <li>生物磁性耳贴</li> <li>钻石状冰格</li> <li>婴儿羽毛翅膀</li> </ul> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">如何随时更进畅销商品？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>你可以定时查看谷歌趋势以更进畅销商品的信息，也可以查看亚马逊及其它电商平台的热销商品榜单。阅读消费者潮流新闻，订阅相关的电子邮件简报，关注社交媒体，都有助于获知最新的产品潮流趋势信息。</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/yin-zi" class="no-underline" itemProp="url"><span itemProp="name">YIN Zi</span></a></span></div><div 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class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&_p]:text-left [&_p]:text-xs [&_p]:leading-[18px] [&_p]:pt-xs [&_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/zh/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&_button]:bg-[#7BE986] items-start text-white"><div id=":Ruh5n5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:Ruh5n5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:Ruh5n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="在此处输入电子邮件地址"/><input type="hidden" name="subscriptionId" 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focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 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hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div 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hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div><div class="hidden -top-24 mb-lg [&_label]:text-sm [&_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col 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template"}},{"content":"“个人简介链接”工具","url":"https://www.linkpop.com/","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}}]}]},{"content":"企业版","url":"/zh/enterprise","data":{"gaEvent":"Main Nav","gaAction":"Upmarket Enterprise CTA"}}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"YIN Zi","avatarUrl":"https://www.gravatar.com/avatar/7e7956a68c4799e9326068eb50f239f5?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/555420385302","handle":"trending-products","title":"畅销商品清单：2025年热销的20种在线产品（附营销技巧）","publishedAt":"2024-09-20T12:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380","altText":"黄色背景上陈列一些畅销商品","width":1848,"height":905},"tags":["选品攻略"],"contentHtml":"\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/trending_products.jpg?v=1716521075\" alt=\"黄色背景上陈列一些畅销商品\" style=\"float: none;\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/trending_products.jpg?v=1716521075\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e目录\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e2024畅销商品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e最新畅销商品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e哪些商品已不再畅销？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e如何寻找畅销商品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e畅销商品常见问题\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cp\u003e想尝试\u003ca href=\"/zh/start\" target=\"_blank\"\u003e开展电商业务\u003c/a\u003e？最至关重要的是决定卖什么产品，这也将决定你创业未来的发展方向。\u003c/p\u003e\n\u003cp\u003e本文汇集了美国Shopify商家最热销的20种商品。这份清单并非随手拈来，而是经过市场验证、深受消费者喜爱的\u003ca href=\"/zh/blog/product-research\" target=\"_blank\"\u003e产品灵感\u003c/a\u003e来源。\u003c/p\u003e\n\u003cp\u003e与此同时，本文也探究爆款畅销商品的最新信息，分享如何洞察产品类别的增长潜力。\u003c/p\u003e\n\u003ch2 id=\"1\"\u003e2024畅销商品\u003c/h2\u003e\n\u003cp\u003e以下是Shopify美国商家最热销的20种产品：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e维生素及各类补充剂\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e护肤用品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e化妆品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e外套和夹克\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e自行车\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e艺术和手工材料\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e杯具\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e香水和古龙水\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003e葡萄酒\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003e袜子\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003e床单\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003e海报和艺术品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003e蜡烛\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003e沐浴和身体护肤品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003e炊具\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003e美甲用品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003e内衣\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003e汽配产品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003e手机配饰\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003e毯子\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"6\"\u003e1. 维生素及各类补充剂\u003c/h3\u003e\n\u003cp\u003e2023年，维生素及各类补充剂高居Shopify美国商家销售量榜首。从最基本的维生素C和锌，到为健身效果而补充的各种配方，补充剂种类繁多，满足各种顾客的需求。\u003c/p\u003e\n\u003cp\u003e根据谷歌搜索记载，“malatonin gummies”（褪黑色素口香糖）这类的助眠补充剂搜索量上升了，而“magnesium spray”（钙镁喷剂好处）的搜索猛增三倍，说明人们越来越感兴趣探索如何在日常生活中以新的方式使用补充剂。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/melatonin-gummies-stats.png?v=1706649224\" alt='2023年在美国，“钙镁喷剂好处\"的谷歌搜索增加了三倍。' style=\"float: none;\"\u003e\n\u003cfigcaption\u003e2023年在美国，“magnesium spray”（钙镁喷剂好处）的谷歌搜索增加了三倍。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e补充剂产品业务适合大小企业主。Vital Melamins and Apothatote的创立者苏尔塔娜·奈勒（Sultana Nailor）是认证草药师，通过TikTok营销，成功打造了自己的\u003ca href=\"https://www.shopify.com/blog/black-wall-street-sultana-nailor\"\u003e草药王国\u003c/a\u003e，并热心帮助其它草药创业者。而像\u003ca href=\"https://www.shopify.com/plus/customers/bpi-sports\"\u003eBPI Stores\u003c/a\u003e这样的大公司也深受零售商的欢迎。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sultana站在她的店里，面前放着几罐草药粉\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screen_Shot_2022-06-19_at_11.45.10_AM.png?v=1655664487\"\u003e\u003c/div\u003e\n\u003ch4\u003e销售维生素及各类补充剂的主要营销策略：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e与运动和保健网红合作，展示产品优点。\u003c/li\u003e\n\u003cli\u003e突出满意顾客的好评。\u003c/li\u003e\n\u003cli\u003e向常用顾客推销批量折扣或\u003ca href=\"/zh/blog/how-to-turn-a-customer-into-a-subscriber\" target=\"_blank\"\u003e订阅机制\u003c/a\u003e。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"7\"\u003e2. 护肤用品\u003c/h3\u003e\n\u003cp\u003e护肤品是又一类有着庞大市场的热销产品类别。现如今，不论年龄性别，人们都需要自我护理产品：洗面奶、润肤露、精华露等等。\u003c/p\u003e\n\u003cp\u003e消费者们对具有可持续发展和道德理念、无残酷试验的高质量护肤用品越来越感兴趣。“hyaluronic acid serum”（水感玻尿酸超导精华）、“vegan skin care”（全素护肤品）和“retinol”（A醇）这些词的搜索频率都在不断上升。\u003c/p\u003e\n\u003cp\u003e从2024年初始，“snail slime”（蜗牛精华）的谷歌搜索渐渐成为焦点。该产品内含蜗牛分泌液，可能有助于刺激人体产生更多胶原蛋白，并平缓发红的皮肤。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"谷歌趋势显示2023年在美国，“蜗牛精华“的搜索频率上升\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/skincare.png?v=1706649311\"\u003e\n\u003cfigcaption\u003e谷歌趋势显示，2023年在美国，“snail slime”（蜗牛精华）的搜索频率上升1900%，并在新年来临之前达到顶峰。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003e\n\u003ca href=\"zh/blog/skin-care-marketing-online-store\" target=\"_blank\"\u003e销售护肤用品\u003c/a\u003e的策略：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e与美容网红合作，展示护肤品的日常使用。\u003c/li\u003e\n\u003cli\u003e售卖样品或小份装产品，让顾客有机会试用。\u003c/li\u003e\n\u003cli\u003e展示真实顾客使用前和使用后的效果。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e3. 化妆品\u003c/h3\u003e\n\u003cp\u003e化妆品一直是热销产品，化妆行业也一直在开发新的工具和技巧，不断创新。\u003c/p\u003e\n\u003cp\u003e2023年，“lip stain”（唇釉）高居热销商品榜，虽然平均每月的搜索量略下降，但自2022年中起，其搜索量持续不断，2024年势头不减。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/makeup.png?v=1706649403\" alt='2022 - 2024期间，“唇釉\"的谷歌趋势搜索记录。' style=\"float: none;\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/makeup.png?v=1706649403\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003e2022 - 2024期间，“lip stain”（唇釉）的搜索记录。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003e热门化妆品的营销策略：\u003c/h4\u003e\n\u003cp\u003e像化妆品品牌\u003ca href=\"https://www.shopify.com/blog/rare-beauty-brand-storytelling\"\u003eRare Beauty\u003c/a\u003e学习，通过明星赛琳娜·戈麦斯（Selena Gomez）的走红TikTok视频来给自己作宣传。\u003c/p\u003e\n\u003cp\u003e制作化妆教程，帮助顾客从购买的产品中获得最大利益。\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e4. 外套和夹克\u003c/h3\u003e\n\u003cp\u003e对外套和夹克的需求来自季节变化、时尚变迁，以及对户外活动日益增长的兴趣。\u003ca href=\"https://www.statista.com/statistics/979475/outdoor-clothing-market-value-forecast-worldwide/\"\u003e经预测\u003c/a\u003e，2027年户外服饰市场将超越450亿美元（约3,150亿人民币）。这一产品类别的热销度仍将持续，后劲很足。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一个男人背着包在山中徒步的背影\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/man-hiking.png?v=1706649506\"\u003e\n\u003cfigcaption\u003e户外服装公司Arc’teryx专注于豪华徒步夹克。居住在博尔德、博兹曼，以及苹果公司总部所在地丘珀蒂诺的居民时不时定期搜索这类产品信息。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e做外套和夹克的\u003ca href=\"/zh/blog/dropshipping-guide\" target=\"_blank\"\u003e代发货业务\u003c/a\u003e是个\u003ca href=\"/zh/blog/low-investment-business-ideas\" target=\"_blank\"\u003e低成本生意\u003c/a\u003e好点子，但你必须确保能找到产品质量有保障、发货快速的\u003ca href=\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003e供应商\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e你也可以考虑当某个服装品牌或零售店的\u003ca href=\"/zh/blog/affiliate-marketing\" target=\"_blank\"\u003e联盟营销合作伙伴\u003c/a\u003e，销售这类热门产品。建立一个网站或社交媒体频道，做时尚服饰的评点和推销，并附上联盟链接。\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e5. 自行车\u003c/h3\u003e\n\u003cp\u003e电动自行车革新了自行车领域。有了电力加持，日常通勤变得舒适顺畅，哪怕是在起伏不平的地势。这让更多人愿意选择骑自行车。\u003c/p\u003e\n\u003cp\u003e近五年以来，人们对电动自行车的兴趣越来越大，每到夏季，搜索量便创新高。据估计，从现在起至2030年，电动自行车的销量将以每年10%的增幅上涨。届时，路上将会有770万量电动自行车。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ebkikes.png?v=1706649578\" alt='2019 -2024期间，谷歌趋势所显示的“电动自行车\"搜索量。' style=\"float: none;\"\u003e\n\u003cfigcaption\u003e2019 -2024期间，谷歌趋势所显示的“ebikes”（电动自行车）搜索量。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e尽管尺寸比较大，也比较重，电动自行车仍可发展为成功的代发货业务。价值百万美元的公司Ebike Generation创始人约翰·墨菲（John Murphy）就是个好例子。他精心打造自己的代发货业务网站，营销内容专门针对特定的\u003ca href=\"/blog/target-audience\" target=\"_blank\"\u003e目标受众\u003c/a\u003e：使用电动自行车的猎人，他们需要安静而快速地游走于不同地区。\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e6. 艺术和手工材料\u003c/h3\u003e\n\u003cp\u003e疫情期间，艺术和手工活动掀起了热潮，涂色游戏又一次大肆流行。“crochet kit”（钩针套装）每个月搜索量达1万4千，而“pottery clay”(陶土)则是4千4百。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"四个不同色彩的毛线球和木质毛线针在一块木板上\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/yarnballs.png?v=1706649634\"\u003e\u003c/div\u003e\n\u003cp\u003e手工活儿不仅仅是个人成就，也是个可持续性的选择。很多手工制作人自己做衣服自给自足，以避免快时尚造成的环境影响。诸如\u003ca href=\"https://www.darngoodyarn.com/?view=sl-F259B5FD\"\u003eDarn Good Yarn\u003c/a\u003e这样的公司为手工制作客户提供有道德采购而来的手工材料。\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e7. 杯具\u003c/h3\u003e\n\u003cp\u003e在一些爆款保温杯，如\u003ca href=\"https://www.stanley1913.com/products/adventure-quencher-travel-tumbler-40-oz\"\u003eStanley Quencher\u003c/a\u003e的推动下，这些带有吸管、结构繁复、适合广告的超大型水杯成了名副其实的潮流产品。\u003c/p\u003e\n\u003cp\u003e作为实用且环保的补水用品，预计保温杯销售将在2028年达到19亿美元（约133亿元人民币），复合年增长率达8.8%。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一个女人在打高尔夫间隙从保温水杯中喝水\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/drinkware-example.png?v=1706649670\"\u003e\u003c/div\u003e\n\u003cp\u003e2023年另一款火爆销售的杯具是烈酒杯。他们是常年适用的高发货率产品。\u003c/p\u003e\n\u003cp\u003e在线销售杯具，需要关注小众买家搜索的\u003ca href=\"/blog/long-tail-keywords\" target=\"_blank\"\u003e长尾关键词\u003c/a\u003e。比如，“tequila shot glasses”（龙舌兰烈酒杯）每月有4,400次搜索，“tall shot glasses”（高烈酒杯）有2,400次，”cool shot glasses“（酷烈酒杯）则有3,600次。通过缩小搜索范围并积累某特定类型产品的专业知识，你就可以使你网店与众不同。\u003c/p\u003e\n\u003cp\u003e销售烈酒杯、保温杯，以及其它类型的饮料杯具时，值得考虑“\u003ca href=\"/zh/blog/private-label\" target=\"_blank\"\u003e私有品牌产品\u003c/a\u003e”这一策略。借此你可和制造商合作，把你的品牌添加到经过验证的流行产品中。\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e8. 香水和古龙水\u003c/h3\u003e\n\u003cp\u003e香氛行业正在\u003ca href=\"https://www.grandviewresearch.com/industry-analysis/perfume-market\"\u003e经历转型\u003c/a\u003e。消费者们正从大众市场、性别分明的香氛转向中性、优质，自然的个性化香味。\u003c/p\u003e\n\u003cp\u003e消费者搜索香水和古龙水时，往往带有品牌和产品名字，所以香氛行业的主要策略通常是\u003ca href=\"/zh/blog/seo-checklist-online-store\" target=\"_blank\"\u003e搜索引擎优化\u003c/a\u003e。产品页面和博客文章必须着重于有用的描述性内容，易于出现在搜索结果中。\u003c/p\u003e\n\u003cp\u003e其实，你也可以开启有独特创意的香氛业务，开设\u003ca href=\"/blog/b2b-ecommerce-websites\" target=\"_blank\"\u003eB2B电商网站\u003c/a\u003e，为公司生产香氛。旅馆、饭店经常使用\u003ca href=\"/blog/trending-products\" target=\"_blank\"\u003e香氛营销\u003c/a\u003e，以提升客户体验，把他们的品牌和愉悦的气味相关联。\u003c/p\u003e\n\u003cp\u003e威斯汀宾馆\u003ca href=\"https://www.westinstore.cn/zh-CN/\"\u003e白茶室内香氛\u003c/a\u003e广受欢迎，现在开始向顾客出售。还有著名品牌Abercrombie和Victoria's Secret的招牌香氛也颇有人气。\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e9. 葡萄酒\u003c/h3\u003e\n\u003cp\u003e当今的葡萄酒市场已不仅仅是陈年红酒和著名的葡萄园了。消费者对新型、易得的产品感兴趣，如有机葡萄酒，自然葡萄酒，以及那些来自未被开发的地区的产品。他们也搜寻创新方法，研究混合葡萄酒，直接\u003ca href=\"/enterprise/blog/the-wine-industry-needs-an-innovative-dtc-solution-now\" target=\"_blank\"\u003e从葡萄酒制造者处买酒\u003c/a\u003e。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"谷歌趋势显示每逢节假日，和葡萄酒相关的搜索就会飙升。\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wine-trend.png?v=1706649737\"\u003e\n\u003cfigcaption\u003e根据谷歌趋势，每逢节假日，和葡萄酒相关的搜索就会飙升。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e这些现象，对创业者来说，都是开发新业务的机会。\u003ca href=\"https://www.shopify.com/blog/the-sip-representation-in-the-wine-industry\"\u003eThe Sip Society\u003c/a\u003e就是个例子，这是个香槟和气泡酒品尝社团，令品酒变得更容易和有趣。\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e10. 袜子\u003c/h3\u003e\n\u003cp\u003e袜子也许看上去是很简单的日常用品，但它们一直是\u003ca href=\"/blog/bombas-give-back-model-while-profitable\" target=\"_blank\"\u003e可创造利润\u003c/a\u003e的电商品牌。不论是流行新材料，比如美利奴羊毛，还是想在袜子上炫耀一下你最喜欢的\u003ca href=\"https://www.netflix.shop/collections/socks\"\u003e流行文化符号\u003c/a\u003e，人们想有所变化的愿望没完没了，永远推动着袜子的需求量。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/netflix-socks.png?v=1706649798\" alt=\"几双灰白色的Netflix袜子\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003e\u003cem\u003enetflix.shop\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003e在线销售袜子的营销策略：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e以授权艺术品或设计吸引小众客户群。\u003c/li\u003e\n\u003cli\u003e售卖订阅套装或\u003ca href=\"/retail/bundling-for-retail\" target=\"_blank\"\u003e捆绑销售\u003c/a\u003e，售卖其它服饰品。\u003c/li\u003e\n\u003cli\u003e突出袜子的\u003ca href=\"/blog/unique-selling-proposition\" target=\"_blank\"\u003e独特卖点\u003c/a\u003e，比如可持续性的材料或舒适功能。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e11. 床单\u003c/h3\u003e\n\u003cp\u003e床单是家家户户的必需品，也一直是畅销商品。床单的小众市场也很繁多，通常取决于面料。“linen sheets”（亚麻床单）每个月有高达两万个搜索，“flannel sheets”（法兰绒床单）的搜索量则取决于每年秋季的时尚潮流，尤其是在英国。\u003c/p\u003e\n\u003cp\u003e一旦你在小众床单市场取得了一定的品牌识别度，就可以开始尝试相关产品，扩大你的产品类别。枕头、被子、床垫、卧室家具和其它于睡眠相关的用品都可以\u003ca href=\"/blog/what-is-cross-selling\" target=\"_blank\"\u003e交叉销售\u003c/a\u003e，以提高订单的平均金额。\u003c/p\u003e\n\u003cp\u003e开设在美国，业务稳定的Shopify商家会通过\u003ca href=\"/collective/retailer\" target=\"_blank\"\u003eShopify Collective\u003c/a\u003e和其它商家联手策划，合作销售相关产品。\u003c/p\u003e\n\u003cp\u003e如果想获得一些有关床单业务的新鲜灵感，不妨参考一下床单品牌\u003ca href=\"https://www.brooklinen.com/\"\u003eBrooklinen\u003c/a\u003e联合创始人瑞奇·弗乐普（Rich Fulop）的\u003ca href=\"https://www.shopify.com/blog/120123397-growth-framework-brook-linen\"\u003e播客采访\u003c/a\u003e（英文）。\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e12. 海报和艺术品\u003c/h3\u003e\n\u003cp\u003e有了\u003ca href=\"/zh/blog/best-ecommerce-website-builder\" target=\"_blank\"\u003e电商网站搭建工具\u003c/a\u003e，任何艺术家都可以向全世界售卖自己的作品。这给创作型人才们打开了一扇门，有机会将他们的才华变现。\u003c/p\u003e\n\u003cp\u003e售卖艺术品的一个最大优势是可以利用\u003ca href=\"/zh/blog/print-on-demand\" target=\"_blank\"\u003e按需打印\u003c/a\u003e业务。籍此，艺术家们无需实体库存即可售卖他们的作品，节约了前期成本和存储需求。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一个数码艺术家在平板上创作\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/person-writing.png?v=1706649880\"\u003e\u003c/div\u003e\n\u003ch4\u003e在电商网站上售卖海报和艺术品的营销策略：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e突出每件作品的背景故事，包括艺术家信息、灵感来源，以及创作过程等。\u003c/li\u003e\n\u003cli\u003e与\u003ca href=\"/blog/print-on-demand-companies\" target=\"_blank\"\u003e按需打印公司\u003c/a\u003e合作，提供不同尺寸和格式的作品，比如小型打印作品、油画布作品，以及电子下载版本等。\u003c/li\u003e\n\u003cli\u003e网站上的展示作品保证\u003ca href=\"zh/blog/image-sizes\" target=\"_blank\"\u003e画面高清晰度\u003c/a\u003e。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"18\"\u003e13. 蜡烛\u003c/h3\u003e\n\u003cp\u003e全球\u003ca href=\"/zh/blog/candle-business\" target=\"_blank\"\u003e蜡烛市场\u003c/a\u003e的价值预估超过\u003ca href=\"https://www.statista.com/outlook/cmo/furniture/home-decor/candles/worldwide\"\u003e100亿美元\u003c/a\u003e（约700亿元人民币）。\u003c/p\u003e\n\u003cp\u003e蜡烛不仅限于家用，水疗中心的SPA用作芳香疗愈，餐馆用来营造温馨氛围。根据美国国家蜡烛协会，消费者购买蜡烛出于两大原因：一是装饰家庭环境，二是有助于放松，减缓紧张情绪。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"homesick的New York City大豆蜡烛\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/04_084923e3-8734-483c-a1d6-99d14902442a.png?v=1624012941\"\u003e\u003c/div\u003e\n\u003cp\u003e谷歌趋势显示，人们对“homemade candles”（家庭制作蜡烛）的兴趣在全球范围内也稳步上升。自己在家做蜡烛比较容易，是初次创业者的不错的选择。连孩子都可以自己做蜡烛，加拿大女孩莉莉在九岁的时候就当上了成功的\u003ca href=\"/blog/lily-lous-aromas\" target=\"_blank\"\u003e小小蜡烛创业家\u003c/a\u003e。\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e14. 沐浴和身体护肤品\u003c/h3\u003e\n\u003cp\u003e浴盐和\u003ca href=\"/zh/blog/bath-bomb-business\" target=\"_blank\"\u003e沐浴球\u003c/a\u003e都是近年来十分流行的沐浴用品。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg data-mce-fragment=\"1\" style=\"float: none;\" alt=\"一个人举着American Provenance的产品\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/american-provenance-product.png?v=1706649978\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/american-provenance-product.png?v=1706649978\" data-mce-style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003e\u003cem\u003eAmerican Provenance\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e制作销售沐浴和身体护肤品是个\u003ca href=\"/zh/blog/online-business-ideas\" target=\"_blank\"\u003e创业好主意\u003c/a\u003e，也很适合新手起步。\u003ca href=\"https://www.shopify.com/blog/american-provenance-retail-relationships\"\u003eKyle LaFond\u003c/a\u003e就是个充满激情的该类产品创业家，从在家制作天然香体露起步，逐渐做成了一个家用品品牌。\u003c/p\u003e\n\u003ch3 id=\"20\"\u003e15. 炊具\u003c/h3\u003e\n\u003cp\u003e每个在家中掌勺的厨师最终都会不满足于他们的宜家产品，想拥有一套高质量的炊具。\u003c/p\u003e\n\u003cp\u003e根据谷歌趋势，人们对高级炊具，比如“cast iron pans”（铸铁平底锅）的需求在逐渐增长。品牌关键词“Staub vs Le Creuset”（Staub还是Le Creuset）是个流行问句，每个月有2700次搜索。这说明消费者们正积极寻求建议，你可以借此机会利用博客或YouTube频道来解答他们的疑惑。\u003c/p\u003e\n\u003cp\u003e在商业领域，诸如印度和中国这样的国家有越来越多的饭店，给商业炊具销售提供了良机。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/youtube-results.png?v=1706650054\" alt=\"“Staub vs Le Creuset”在YouTube上的搜索结果\" style=\"float: none;\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/youtube-results.png?v=1706650054\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003e“Staub vs Le Creuset”在YouTube上的搜索结果。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e为了让你的炊具业务独树一帜，你可以营销创新厨房用品。找一家制造商与之合作，生产独特的餐具或烘焙烤盘。也可以考虑从批发市场找现成产品，以你的眼光挑选出与众不同的东西。\u003c/p\u003e\n\u003cp\u003e一旦你有了人们向往的产品，就利用社交媒体作广告和营销，向人们推广产品的优点，就像炊具品牌Our Place推广其产品\u003ca href=\"https://www.instagram.com/ourplace/?hl=en\"\u003eAlways Pans\u003c/a\u003e。\u003c/p\u003e\n\u003ch3 id=\"21\"\u003e16. 美甲用品\u003c/h3\u003e\n\u003cp\u003e美甲用品市场每年以\u003ca href=\"https://www.grandviewresearch.com/industry-analysis/nail-care-products-market-report\"\u003e5%\u003c/a\u003e的幅度增长，在线美甲用品商店\u003ca href=\"https://www.opi.com/\"\u003eOPI\u003c/a\u003e和\u003ca href=\"https://oliveandjune.com/\"\u003eOlive \u0026amp; June\u003c/a\u003e也是身在其中。逢年过节、特殊活动，最好的美甲品牌总会推出应季的特别产品吸引回头客。如果你去这两家网店，就会发现，他们都在导航栏或产品简介照片上突出“上新”的字样。\u003c/p\u003e\n\u003cp\u003e目前，美甲用品不仅注重美观，也着重指甲健康，而市场也借机获益。根据谷歌趋势，过去五年来，“cuticle oil”（角质层油）的搜索正慢慢增长，而“nail strengthener”（指甲强化剂）则每月有9000次搜索。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一只左手展示各种花色的指甲油\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hand-on-green.png?v=1706650170\"\u003e\u003c/div\u003e\n\u003ch4\u003e小众美甲用品的成功营销策略往往包括以下几点：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e通过成功指南和生活方式网红推销产品。\u003c/li\u003e\n\u003cli\u003e发布限量版或应季产品吸引回头客。\u003c/li\u003e\n\u003cli\u003e与名流合作，为品牌站台。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"22\"\u003e17. 内衣\u003c/h3\u003e\n\u003cp\u003e内衣是人人必需品。小而轻、\u003ca href=\"/zh/tools/profit-margin-calculator\" target=\"_blank\"\u003e利润\u003c/a\u003e高，是非常理想的在线销售品。\u003c/p\u003e\n\u003cp\u003e不论卖什么，要在电商行业中获得成功，都必须找到市场缺口，然后为此填空补缺。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg data-mce-fragment=\"1\" style=\"float: none;\" alt=\"谷歌趋势显示“SKIMS”的搜索量突增。\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/skims_b2bc9130-649c-4bd4-a839-9bafe211575c.png?v=1706650216\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/skims_b2bc9130-649c-4bd4-a839-9bafe211575c.png?v=1706650216\" data-mce-style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003e当SKIMS公司展开“\u003ca href=\"https://www.glamour.com/story/kim-kardashians-built-in-nipple-bra-is-not-a-joke-but-her-skims-ad-is-hilarious\"\u003e激凸内衣\u003c/a\u003e”火爆广告推广之时，其公司名“SKIMS”的搜索量突增。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e这正是金·卡戴珊（Kim Kardashian）的公司\u003ca href=\"https://skims.com/\"\u003eSKIMS\u003c/a\u003e的销售策略。当她找不到衬托不同肤色的内衣时，就开始销售令人看上去身材更好的塑型内衣。\u003c/p\u003e\n\u003cp\u003e除了在卡戴珊的电视节目和社交媒体帖子里安排产品植入广告，SKIMS确保以简洁却令人印象深刻的\u003ca href=\"/blog/visual-identity\" target=\"_blank\"\u003e视觉形象\u003c/a\u003e紧随时尚潮流，与此同时，有\u003ca href=\"/zh/blog/social-media-marketing-strategy\" target=\"_blank\"\u003e社交媒体推广\u003c/a\u003e的加持，大大地促进了消费者对其产品的浓厚兴趣。\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e18. 汽配产品\u003c/h3\u003e\n\u003cp\u003e很多人上汽配产品电商网站都是想找一些修配零件，在维修方面省钱。YouTube和网络上有数不胜数的教程和攻略，消费者们越来越有自信，觉得一些简单的小问题自己可以在家搞定。\u003c/p\u003e\n\u003cp\u003e网购也给人们带来便利和主动权，你可以比较价格、阅读评价，然后订购自己需要的配件，不需要跑到维修厂或经销商那里。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/motor-parts-trend.png?v=1706650309\" alt=\"谷歌趋势显示“车用扩香器“的搜索量渐长。\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003e谷歌趋势显示“car diffusers”（车用扩香器）的搜索量渐长。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e除了雨刮器、保险杠和刹车片，人们对网店里的其它汽车配件也越来越感兴趣。每个月“dash cams”（行车记录仪）的搜索量有约26,000次，而“\u003ca href=\"https://trends.google.com/trends/explore?date=today%205-y\u0026amp;geo=US\u0026amp;q=magsafe%20phone%20mount\"\u003emagsafe phone mount\u003c/a\u003e”（超强手机架）和“car diffuser”（车用扩香器）也越来越流行。\u003c/p\u003e\n\u003ch4\u003e汽配产品的营销策略：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e突出认证，比如ISO,CAPA，确保汽配件符合官方安全标准。\u003c/li\u003e\n\u003cli\u003e使用互动工具和筛选功能，帮助顾客找到与他们车型匹配的零件。\u003c/li\u003e\n\u003cli\u003e详细展示产品描述和购买指导。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"24\"\u003e19. 手机配件\u003c/h3\u003e\n\u003cp\u003e手机配件市场价值\u003ca href=\"https://www.statista.com/statistics/1256273/worldwide-mobile-phone-accessories-market-revenues/\"\u003e上千亿美元\u003c/a\u003e。每款新手机上市，就给新配件带来商机：手机壳，屏幕保护膜和充电线等。\u003c/p\u003e\n\u003cp\u003e有些配件适用于所有手机，比如\u003ca href=\"/blog/pop-sockets-value-proposition\" target=\"_blank\"\u003e手机夹\u003c/a\u003e，使大型号手机拿起来更容易。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"4个不同的iphone手机壳\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mobile-phone-cases.png?v=1706650372\"\u003e\u003c/div\u003e\n\u003ch4\u003e你可以使用以下营销策略销售手机配件：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e使用Instagram和TikTok视频，展示手机配件的独特功能。\u003c/li\u003e\n\u003cli\u003e博客内容的写作要进行SEO优化，确保内含和相关手机型号有关联的关键词。\u003c/li\u003e\n\u003cli\u003e鼓励读者创作用户生成内容，以建立产品信任度。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"25\"\u003e20.毯子\u003c/h3\u003e\n\u003cp\u003e犹如这份清单中的许多产品，毯子也给创业者们提供了无穷商机，可挖掘小众潮流市场。\u003c/p\u003e\n\u003cp\u003e给人带来平静的加重毛毯每月有超过十万次的搜索量，更小众的狗狗加重毛毯每月有2,100次搜索量。奢侈开司米毯每月搜索量为2,800次，而同样受消费者们青睐、但价格实惠的连帽毯每月搜索量为29,000次。这些都是你可以考虑发展的业务选择。\u003c/p\u003e\n\u003cp\u003e不论你选择哪种毯子销售，最重要的仍然是真正了解消费者需求，为他们提供超出他们预期值的产品。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一个茶杯，一副眼镜，和一本打开的书铺在桔黄色毯子上\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/blanket-and-book.png?v=1706650445\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e最新畅销商品\u003c/h2\u003e\n\u003cp\u003e为了紧跟最新的\u003ca href=\"/plus/commerce-trends\" target=\"_blank\"\u003e市场趋势\u003c/a\u003e，以下是我们整理出来的美国Shopify商家在2024年第二季度中，销售涨势最猛的20个产品类别：\u003c/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cstyle\u003e\u003c!--\ntable {\n width: 100%;\n border-collapse: collapse;\n }\n th, td {\n border: 1px solid black;\n padding: 8px;\n text-align: left;\n }\n--\u003e\u003c/style\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\u003c/tbody\u003e\n\u003c/table\u003e\n\u003ctable style=\"width: 545px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e\u003cstrong style=\"background-color: #ffffff;\"\u003e产品类别\u003c/strong\u003e\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e2024年第二季度涨势%\u003c/strong\u003e\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e戏水玩具\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e376\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e夏威夷花环\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e356\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e通风管\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e274\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e草坪护理\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e234\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e泳池用品\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e220\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e体育补水装备\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e215\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e门禁对讲机\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e185\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e短裤\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e150\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e船只\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e144\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e宠物除蚤用品\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e116\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e旗帜和风向袋\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e113\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e高脚椅套\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e113\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e壁炉用具\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e111\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e展示板\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e97\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e一次性餐具\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e92\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003eGPS数字地图和软件\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e91\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e电钻电池\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e90\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e数码相机\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e89\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e货币交易\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e81\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e泳衣\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e76\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\n\u003cp\u003e\u003cstrong\u003e切记：\u003c/strong\u003e销售会随着季节更迭而升降。比如上表中\u003ca href=\"/blog/fused-hawaii-mindset\" target=\"_blank\"\u003e泳衣\u003c/a\u003e和泳池用品的销售激增是因为夏季的来临。而有些趋势则相对比较稳定，比如\u003ca href=\"/blog/epic-gardening-content-to-ecommerce\" target=\"_blank\"\u003e园艺产品\u003c/a\u003e在过去三个季度中，都上了销售趋势榜。\u003c/p\u003e\n\u003cp\u003e所以，当你在\u003ca href=\"/blog/product-opportunities\" target=\"_blank\"\u003e选择销售\u003c/a\u003e\u003ca href=\"zh/blog/product-opportunities\" target=\"_blank\"\u003e产\u003c/a\u003e\u003ca href=\"/blog/product-opportunities\" target=\"_blank\"\u003e品\u003c/a\u003e时，要考虑消费者在什么时候最可能购买。挑选合适的时机进行营销推广和挑选合适的产品同等重要。\u003c/p\u003e\n\u003cp\u003e潮流更迭迅速，所以记得下个季度返回本文，查看有关畅销商品的最新信息和数据更新。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e这些畅销商品是如何评定出来的？\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e本文的畅销商品是根据Shopify商家数据统计出来的，其中包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e2023年Shopify商家销售最多的产品类别。\u003c/li\u003e\n\u003cli\u003e2024年四至六月期间，Shopify商家销售与上季度相比，涨势最多的产品类别。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e本文也参考了谷歌趋势的\u003ca href=\"/blog/organic-search\" target=\"_blank\"\u003e自然生成搜索数据\u003c/a\u003e，以及关键词研究工具Ahref，以揭示消费者在搜索什么。\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e哪些商品已不再畅销？\u003c/h2\u003e\n\u003cp\u003e在瞬息万变的电商领域，今天的畅销的，很可能明天就过时了。\u003c/p\u003e\n\u003cp\u003e根据最新数据，本文之前列出的以下产品已不再畅销：\u003c/p\u003e\n\u003ch3\u003e1. 唇彩\u003c/h3\u003e\n\u003cp\u003e唇彩是一种美容产品，它能提供持久的唇色，却没有不会像传统口红那样褪色，却也没有\u003ca href=\"/zh/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\" target=\"_blank\"\u003e润唇膏\u003c/a\u003e的保湿功效。虽然唇彩仍然流行，但已不在今年的畅销榜单之首了。\u003c/p\u003e\n\u003ch3\u003e2. 抹茶\u003c/h3\u003e\n\u003cp\u003e如果你近年来光顾过\u003ca href=\"/blog/195144393-craft-and-mason-coffee-business\" target=\"_blank\"\u003e咖啡店\u003c/a\u003e，一定看到过抹茶。抹茶是一种研磨得很细的绿茶粉，已成为一种流行的保健产品。尽管抹茶一直很受欢迎，但它也没有被列入今年的畅销榜单之首。\u003c/p\u003e\n\u003ch3\u003e3. 电动工具配件\u003c/h3\u003e\n\u003cp\u003e电动工具配件的全球销售额持续增长，但在今年的更新中，仅位列季度畅销产品。\u003c/p\u003e\n\u003cp\u003e请记住，流行趋势是波动不止的。如果营销活动恰到好处，又社交媒体\u003ca href=\"/blog/influencer-marketing\" target=\"_blank\"\u003e网红的支持\u003c/a\u003e，今天不畅销的产品在下一季也可能大卖。\u003c/p\u003e\n\u003cp\u003e密切关注市场变化，确保你的销售产品目录能符合当前市场的需求。\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e如何寻找畅销商品？\u003c/h2\u003e\n\u003cp\u003e若能找到合适的畅销商品线上销售，就能彻底革新你的电商业务。这一切都要靠了解市场，明白消费者所需，并且在合适的时机提供优质\u003ca href=\"/zh/blog/customer-service\" target=\"_blank\"\u003e客户服务\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e以下两种方法可供参考，为你的\u003ca href=\"/zh/blog/international-ecommerce\" target=\"_blank\"\u003e线上商店\u003c/a\u003e寻找有潜力的畅销产品。\u003c/p\u003e\n\u003ch3\u003e谷歌趋势\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/google-trends-data.png?v=1706650643\" alt=\"谷歌趋势显示畅销衬衫，有芭比衬衫和泰勒·斯威夫特衬衫\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003e谷歌趋势可以显示有关产品类别的流行搜索，比如畅销图案衬衫。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e谷歌趋势是个免费工具，可用来查找全世界的用户都在搜索什么内容。以下是使用谷歌趋势的步骤：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e访问\u003ca href=\"https://trends.google.com/trends/\"\u003e谷歌趋势\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e在搜索栏中填入某个行业或产品的关键词。\u003c/li\u003e\n\u003cli\u003e分析“Interest over time”（随着时间推移的兴趣）图表，检查搜索产品或行业的流行趋势上升、下降，还是持平。\u003c/li\u003e\n\u003cli\u003e用“比较”功能衡量不同关键词的流行程度。\u003c/li\u003e\n\u003cli\u003e检查“相关询问”一栏，寻找更多产品灵感。\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e如果自然生成的搜索频率出现突增现象，那通常是流行趋势。但是，在你决定就某样流行产品\u003ca href=\"/zh/blog/best-website-builders\" target=\"_blank\"\u003e搭建电商网站\u003c/a\u003e之时，最好做些深入研究，确保那不是稍纵即逝的一股潮流而已。\u003c/p\u003e\n\u003cp\u003e要进一步调查潮流趋势，还可以做更深入的\u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\" target=\"_blank\"\u003e电商关键词研究\u003c/a\u003e。比如查看历史搜索记录的数量，而\u003ca href=\"/blog/long-tail-keywords\" target=\"_blank\"\u003e长尾关键词\u003c/a\u003e可帮助你了解更详细的消费者兴趣。\u003c/p\u003e\n\u003ch3\u003e亚马逊和其它平台\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/amazon-best-sellers.png?v=1706650721\" alt=\"亚马逊畅销页面显示美妆和个护产品\" style=\"float: none;\" class=\"block block--bordered\"\u003e\u003c/div\u003e\n\u003cp\u003e通过\u003ca href=\"/zh/blog/best-ecommerce-platforms\" target=\"_blank\"\u003e电商平台\u003c/a\u003e，可洞察目前什么样的商品正大行其道。以下是几点要诀：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/blog/sell-on-amazon\" target=\"_blank\"\u003e亚马逊\u003c/a\u003e。去\u003ca href=\"https://www.amazon.com/Best-Sellers/zgbs\"\u003eBest Sellers\u003c/a\u003e（最佳销售）页面，看不同产品类别下销售量最高的物品。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.ebay.com/globaldeals\"\u003eeBay\u003c/a\u003e。去Trending Deals（潮流交易）部分，看什么产品获得最多注意力。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/blog/products-to-sell-on-etsy\" target=\"_blank\"\u003eEtsy\u003c/a\u003e。那里也有一个潮流物品部分，查看编辑精选和流行的手工物品。\u003c/li\u003e\n\u003cli\u003e使用社交媒体平台如Instagram，查看和你的网店相关的\u003ca href=\"/zh/blog/instagram-hashtags\" target=\"_blank\"\u003epopular hashtags（流行标签）\u003c/a\u003e。\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e搜寻畅销商品是\u003ca href=\"/zh/blog/how-to-start-a-business\" target=\"_blank\"\u003e开展业务的第一步\u003c/a\u003e。一旦你确认了售卖什么产品，就应该着手了解你的顾客，开发品牌，做\u003ca href=\"/zh/blog/business-proposal\" target=\"_blank\"\u003e商业计划\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e你正考虑做零售商，购买库存吗？还是想开展\u003ca href=\"/zh/blog/what-is-dropshipping\" target=\"_blank\"\u003e代发货业务\u003c/a\u003e，与供货商合作，让他们直接给你的顾客发货呢？\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e在线销售畅销商品\u003c/h2\u003e\n\u003cp\u003e这份2024畅销商品清单可助你开启或扩大在线业务，但事实上还有更多流行的\u003ca href=\"/zh/blog/niche-markets\" target=\"_blank\"\u003e利基市场\u003c/a\u003e值得探究。\u003c/p\u003e\n\u003cp\u003e想要成为一个成功的网店老板或代发货商，仅仅销售畅销商品是不够的。你必须了解你的\u003ca href=\"/blog/target-audience\" target=\"_blank\"\u003e目标受众\u003c/a\u003e，调整你的\u003ca href=\"/zh/blog/how-to-build-a-brand\" target=\"_blank\"\u003e品牌\u003c/a\u003e，为客户提供一个简单的购物体验。\u003c/p\u003e\n\u003cp\u003e潮流来去飞快，你必须时刻关注市场以调整步伐。你也可将本文作书签标记，届时查看每年的内容更新。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"5\"\u003e畅销商品常见问题\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何知道哪些产品比较热门？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e你可查看谷歌趋势（Google Trends），或者亚马逊等电商平台上的热销榜单。要想知道消费者关注的畅销商品，就填入关键词，找到最流行的就相关产品自然生成的搜索。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e现在什么东西最畅销？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e根据最新Shopify数据， 现在最畅销的东西包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e戏水玩具\u003c/li\u003e\n\u003cli\u003e夏威夷花环\u003c/li\u003e\n\u003cli\u003e通风管\u003c/li\u003e\n\u003cli\u003e草坪护理\u003c/li\u003e\n\u003cli\u003e泳池用品\u003c/li\u003e\n\u003cli\u003e体育补水装备\u003c/li\u003e\n\u003cli\u003e门禁对讲机\u003c/li\u003e\n\u003cli\u003e短裤\u003c/li\u003e\n\u003cli\u003e船只\u003c/li\u003e\n\u003cli\u003e宠物除蚤用品\u003c/li\u003e\n\u003cli\u003e旗帜和风向袋\u003c/li\u003e\n\u003cli\u003e高脚椅套\u003c/li\u003e\n\u003cli\u003e壁炉用具\u003c/li\u003e\n\u003cli\u003e展示板\u003c/li\u003e\n\u003cli\u003e一次性餐具\u003c/li\u003e\n\u003cli\u003eGPS数字地图和软件\u003c/li\u003e\n\u003cli\u003e电钻电池\u003c/li\u003e\n\u003cli\u003e数码相机\u003c/li\u003e\n\u003cli\u003e货币交易\u003c/li\u003e\n\u003cli\u003e泳衣\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003e产品潮流更迭迅速，时刻关注市场动向非常重要。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e市场上有哪些新产品？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003e折叠太阳能板\u003c/li\u003e\n\u003cli\u003e智能温度测量仪\u003c/li\u003e\n\u003cli\u003e彩虹刀叉\u003c/li\u003e\n\u003cli\u003e生物磁性耳贴\u003c/li\u003e\n\u003cli\u003e钻石状冰格\u003c/li\u003e\n\u003cli\u003e婴儿羽毛翅膀\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何随时更进畅销商品？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e你可以定时查看谷歌趋势以更进畅销商品的信息，也可以查看亚马逊及其它电商平台的热销商品榜单。阅读消费者潮流新闻，订阅相关的电子邮件简报，关注社交媒体，都有助于获知最新的产品潮流趋势信息。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"如果你正在搜寻2024年有哪些流行玩意儿，本文的畅销商品清单给你提供新鲜灵感， 助你的网店增长销售额。","excerptHtml":"\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"黄色背景上陈列一些畅销商品\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Product_sourcing.png?v=1637210946\"\u003e\u003c/div\u003e\n\u003cp\u003e如果你正在搜寻2024年有哪些流行玩意儿，本文的畅销商品清单给你提供新鲜灵感， 助你的网店增长销售额。\u003c/p\u003e\n\u003cstyle type=\"text/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c/style\u003e","seo":{"__typename":"SEO","title":"畅销商品清单：2025年热销的20种在线产品（附营销技巧）","description":"如果你正在搜寻2025年有哪些流行玩意儿，本文的畅销商品清单给你提供新鲜灵感， 助你的网店增长销售额。"},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/trending-products\",\"en-GB\":\"https://www.shopify.com/uk/blog/trending-products\",\"en-AU\":\"https://www.shopify.com/au/blog/trending-products\",\"en-ID\":\"https://www.shopify.com/id/blog/trending-products\",\"en-NZ\":\"https://www.shopify.com/nz/blog/trending-products\",\"en-ZA\":\"https://www.shopify.com/za/blog/trending-products\",\"en-NG\":\"https://www.shopify.com/ng/blog/trending-products\",\"en-PH\":\"https://www.shopify.com/ph/blog/trending-products\",\"en-SG\":\"https://www.shopify.com/sg/blog/trending-products\",\"en-HK\":\"https://www.shopify.com/hk/blog/trending-products\",\"en-IE\":\"https://www.shopify.com/ie/blog/trending-products\",\"en-MY\":\"https://www.shopify.com/my/blog/trending-products\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"20个销售网站和交易平台助你在线销售商品\",\"url\":\"blog/online-selling-sites\"},{\"title\":\"海外版抖音赚钱之道 8 大变现技巧教你如何通过 TikTok 盈利\",\"url\":\"blog/make-money-on-tiktok\"},{\"title\":\"外贸转型趋势解读：跨境电商平台成行业布局新趋势\",\"url\":\"blog/traditional-foreign-trade-and-cross-border-ecommerce\"},{\"title\":\"2021年最适合销售的代发货产品（附营销技巧）\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"日本乐天向中国卖家敞开怀抱，助力商家实现品牌出海\",\"url\":\"blog/start-sales-on-rakuten-jp\"},{\"title\":\"13个Shopify一件代发应用，助你找到可销售的产品（无需亲自发货）\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"NFT 是什么？虚拟经济创造全球电商行业风口\",\"url\":\"blog/what-is-nft\"},{\"title\":\"准备在网上卖绿植？解析植物产品的品牌塑造之路\",\"url\":\"blog/sell-plants-online\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利\",\"tags\":[\" 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是什么？官方科普贴带你了解独立站明星之选\",\"tags\":[\"新手上路\"],\"handle\":\"introduction-to-shopify\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\",\"imageAltText\":\"shopify是什么\",\"modifiedAt\":\"2022-03-31\"},{\"title\":\"速卖通是什么？最新最全速卖通简介与入驻指南！\",\"tags\":[\"新手上路\"],\"handle\":\"the-definitive-guide-to-dropshipping-with-aliexpress\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\",\"imageAltText\":\"速卖通\",\"modifiedAt\":\"2021-06-18\"},{\"title\":\"商业计划书范本：创建项目计划的实用框架\",\"tags\":[\"新手上路\"],\"handle\":\"business-plan-template\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\",\"imageAltText\":\"商业计划书\",\"modifiedAt\":\"2021-11-26\"},{\"title\":\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\",\"tags\":[\" 新手上路\"],\"handle\":\"12-things-to-sell-on-shopify-other-than-products\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\",\"imageAltText\":\"虚拟产品\",\"modifiedAt\":\"2022-03-01\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/trending_products.jpg?v=1727209380","imageAltText":"黄色背景上陈列一些畅销商品","imageClass":"","modifiedAt":"2024年9月20日","modifiedAtRaw":"2024-09-20T12:00:00Z"},"metaDescription":"如果你正在搜寻2025年有哪些流行玩意儿，本文的畅销商品清单给你提供新鲜灵感， 助你的网店增长销售额。","contentHtml":"\u003cstyle\u003e\u003c!--\ntable {\n width: 100%;\n border-collapse: collapse;\n }\n th, td {\n border: 1px solid black;\n padding: 8px;\n text-align: left;\n }\n--\u003e\u003c/style\u003e\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003c/div\u003e\n\n\u003cp\u003e想尝试\u003ca href=\"/zh/start\" target=\"_blank\"\u003e开展电商业务\u003c/a\u003e？最至关重要的是决定卖什么产品，这也将决定你创业未来的发展方向。\u003c/p\u003e\n\u003cp\u003e本文汇集了美国Shopify商家最热销的20种商品。这份清单并非随手拈来，而是经过市场验证、深受消费者喜爱的\u003ca href=\"/zh/blog/product-research\" target=\"_blank\"\u003e产品灵感\u003c/a\u003e来源。\u003c/p\u003e\n\u003cp\u003e与此同时，本文也探究爆款畅销商品的最新信息，分享如何洞察产品类别的增长潜力。\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e2024畅销商品\u003c/h2\u003e\n\u003cp\u003e以下是Shopify美国商家最热销的20种产品：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e维生素及各类补充剂\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e护肤用品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e化妆品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e外套和夹克\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e自行车\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e艺术和手工材料\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e杯具\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e香水和古龙水\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003e葡萄酒\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003e袜子\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003e床单\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003e海报和艺术品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003e蜡烛\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003e沐浴和身体护肤品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003e炊具\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003e美甲用品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003e内衣\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003e汽配产品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003e手机配饰\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003e毯子\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"6\"\u003e1. 维生素及各类补充剂\u003c/h3\u003e\n\u003cp\u003e2023年，维生素及各类补充剂高居Shopify美国商家销售量榜首。从最基本的维生素C和锌，到为健身效果而补充的各种配方，补充剂种类繁多，满足各种顾客的需求。\u003c/p\u003e\n\u003cp\u003e根据谷歌搜索记载，“malatonin gummies”（褪黑色素口香糖）这类的助眠补充剂搜索量上升了，而“magnesium spray”（钙镁喷剂好处）的搜索猛增三倍，说明人们越来越感兴趣探索如何在日常生活中以新的方式使用补充剂。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/melatonin-gummies-stats.png?v=1706649224\" alt=\"2023年在美国，“钙镁喷剂好处\u0026quot;的谷歌搜索增加了三倍。\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003e2023年在美国，“magnesium spray”（钙镁喷剂好处）的谷歌搜索增加了三倍。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e补充剂产品业务适合大小企业主。Vital Melamins and Apothatote的创立者苏尔塔娜·奈勒（Sultana Nailor）是认证草药师，通过TikTok营销，成功打造了自己的\u003ca href=\"/blog/black-wall-street-sultana-nailor\"\u003e草药王国\u003c/a\u003e，并热心帮助其它草药创业者。而像\u003ca href=\"/plus/customers/bpi-sports\"\u003eBPI Stores\u003c/a\u003e这样的大公司也深受零售商的欢迎。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sultana站在她的店里，面前放着几罐草药粉\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screen_Shot_2022-06-19_at_11.45.10_AM.png?v=1655664487\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch4\u003e销售维生素及各类补充剂的主要营销策略：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e与运动和保健网红合作，展示产品优点。\u003c/li\u003e\n\u003cli\u003e突出满意顾客的好评。\u003c/li\u003e\n\u003cli\u003e向常用顾客推销批量折扣或\u003ca href=\"/zh/blog/how-to-turn-a-customer-into-a-subscriber\" target=\"_blank\"\u003e订阅机制\u003c/a\u003e。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"7\"\u003e2. 护肤用品\u003c/h3\u003e\n\u003cp\u003e护肤品是又一类有着庞大市场的热销产品类别。现如今，不论年龄性别，人们都需要自我护理产品：洗面奶、润肤露、精华露等等。\u003c/p\u003e\n\u003cp\u003e消费者们对具有可持续发展和道德理念、无残酷试验的高质量护肤用品越来越感兴趣。“hyaluronic acid serum”（水感玻尿酸超导精华）、“vegan skin care”（全素护肤品）和“retinol”（A醇）这些词的搜索频率都在不断上升。\u003c/p\u003e\n\u003cp\u003e从2024年初始，“snail slime”（蜗牛精华）的谷歌搜索渐渐成为焦点。该产品内含蜗牛分泌液，可能有助于刺激人体产生更多胶原蛋白，并平缓发红的皮肤。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"谷歌趋势显示2023年在美国，“蜗牛精华“的搜索频率上升\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/skincare.png?v=1706649311\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e谷歌趋势显示，2023年在美国，“snail slime”（蜗牛精华）的搜索频率上升1900%，并在新年来临之前达到顶峰。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003e\n\u003ca href=\"https://zh/blog/skin-care-marketing-online-store\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e销售护肤用品\u003c/a\u003e的策略：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e与美容网红合作，展示护肤品的日常使用。\u003c/li\u003e\n\u003cli\u003e售卖样品或小份装产品，让顾客有机会试用。\u003c/li\u003e\n\u003cli\u003e展示真实顾客使用前和使用后的效果。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e3. 化妆品\u003c/h3\u003e\n\u003cp\u003e化妆品一直是热销产品，化妆行业也一直在开发新的工具和技巧，不断创新。\u003c/p\u003e\n\u003cp\u003e2023年，“lip stain”（唇釉）高居热销商品榜，虽然平均每月的搜索量略下降，但自2022年中起，其搜索量持续不断，2024年势头不减。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/makeup.png?v=1706649403\" alt=\"2022 - 2024期间，“唇釉\u0026quot;的谷歌趋势搜索记录。\" style=\"float: none;\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/makeup.png?v=1706649403\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003e2022 - 2024期间，“lip stain”（唇釉）的搜索记录。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003e热门化妆品的营销策略：\u003c/h4\u003e\n\u003cp\u003e像化妆品品牌\u003ca href=\"/blog/rare-beauty-brand-storytelling\"\u003eRare Beauty\u003c/a\u003e学习，通过明星赛琳娜·戈麦斯（Selena Gomez）的走红TikTok视频来给自己作宣传。\u003c/p\u003e\n\u003cp\u003e制作化妆教程，帮助顾客从购买的产品中获得最大利益。\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e4. 外套和夹克\u003c/h3\u003e\n\u003cp\u003e对外套和夹克的需求来自季节变化、时尚变迁，以及对户外活动日益增长的兴趣。\u003ca href=\"https://www.statista.com/statistics/979475/outdoor-clothing-market-value-forecast-worldwide/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e经预测\u003c/a\u003e，2027年户外服饰市场将超越450亿美元（约3,150亿人民币）。这一产品类别的热销度仍将持续，后劲很足。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一个男人背着包在山中徒步的背影\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/man-hiking.png?v=1706649506\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e户外服装公司Arc’teryx专注于豪华徒步夹克。居住在博尔德、博兹曼，以及苹果公司总部所在地丘珀蒂诺的居民时不时定期搜索这类产品信息。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e做外套和夹克的\u003ca href=\"/zh/blog/dropshipping-guide\" target=\"_blank\"\u003e代发货业务\u003c/a\u003e是个\u003ca href=\"/zh/blog/low-investment-business-ideas\" target=\"_blank\"\u003e低成本生意\u003c/a\u003e好点子，但你必须确保能找到产品质量有保障、发货快速的\u003ca href=\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003e供应商\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e你也可以考虑当某个服装品牌或零售店的\u003ca href=\"/zh/blog/affiliate-marketing\" target=\"_blank\"\u003e联盟营销合作伙伴\u003c/a\u003e，销售这类热门产品。建立一个网站或社交媒体频道，做时尚服饰的评点和推销，并附上联盟链接。\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e5. 自行车\u003c/h3\u003e\n\u003cp\u003e电动自行车革新了自行车领域。有了电力加持，日常通勤变得舒适顺畅，哪怕是在起伏不平的地势。这让更多人愿意选择骑自行车。\u003c/p\u003e\n\u003cp\u003e近五年以来，人们对电动自行车的兴趣越来越大，每到夏季，搜索量便创新高。据估计，从现在起至2030年，电动自行车的销量将以每年10%的增幅上涨。届时，路上将会有770万量电动自行车。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ebkikes.png?v=1706649578\" alt=\"2019 -2024期间，谷歌趋势所显示的“电动自行车\u0026quot;搜索量。\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e2019 -2024期间，谷歌趋势所显示的“ebikes”（电动自行车）搜索量。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e尽管尺寸比较大，也比较重，电动自行车仍可发展为成功的代发货业务。价值百万美元的公司Ebike Generation创始人约翰·墨菲（John Murphy）就是个好例子。他精心打造自己的代发货业务网站，营销内容专门针对特定的\u003ca href=\"/blog/target-audience\" target=\"_blank\"\u003e目标受众\u003c/a\u003e：使用电动自行车的猎人，他们需要安静而快速地游走于不同地区。\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e6. 艺术和手工材料\u003c/h3\u003e\n\u003cp\u003e疫情期间，艺术和手工活动掀起了热潮，涂色游戏又一次大肆流行。“crochet kit”（钩针套装）每个月搜索量达1万4千，而“pottery clay”(陶土)则是4千4百。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"四个不同色彩的毛线球和木质毛线针在一块木板上\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/yarnballs.png?v=1706649634\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e手工活儿不仅仅是个人成就，也是个可持续性的选择。很多手工制作人自己做衣服自给自足，以避免快时尚造成的环境影响。诸如\u003ca href=\"https://www.darngoodyarn.com/?view=sl-F259B5FD\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eDarn Good Yarn\u003c/a\u003e这样的公司为手工制作客户提供有道德采购而来的手工材料。\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e7. 杯具\u003c/h3\u003e\n\u003cp\u003e在一些爆款保温杯，如\u003ca href=\"https://www.stanley1913.com/products/adventure-quencher-travel-tumbler-40-oz\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eStanley Quencher\u003c/a\u003e的推动下，这些带有吸管、结构繁复、适合广告的超大型水杯成了名副其实的潮流产品。\u003c/p\u003e\n\u003cp\u003e作为实用且环保的补水用品，预计保温杯销售将在2028年达到19亿美元（约133亿元人民币），复合年增长率达8.8%。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一个女人在打高尔夫间隙从保温水杯中喝水\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/drinkware-example.png?v=1706649670\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e2023年另一款火爆销售的杯具是烈酒杯。他们是常年适用的高发货率产品。\u003c/p\u003e\n\u003cp\u003e在线销售杯具，需要关注小众买家搜索的\u003ca href=\"/blog/long-tail-keywords\" target=\"_blank\"\u003e长尾关键词\u003c/a\u003e。比如，“tequila shot glasses”（龙舌兰烈酒杯）每月有4,400次搜索，“tall shot glasses”（高烈酒杯）有2,400次，”cool shot glasses“（酷烈酒杯）则有3,600次。通过缩小搜索范围并积累某特定类型产品的专业知识，你就可以使你网店与众不同。\u003c/p\u003e\n\u003cp\u003e销售烈酒杯、保温杯，以及其它类型的饮料杯具时，值得考虑“\u003ca href=\"/zh/blog/private-label\" target=\"_blank\"\u003e私有品牌产品\u003c/a\u003e”这一策略。借此你可和制造商合作，把你的品牌添加到经过验证的流行产品中。\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e8. 香水和古龙水\u003c/h3\u003e\n\u003cp\u003e香氛行业正在\u003ca href=\"https://www.grandviewresearch.com/industry-analysis/perfume-market\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e经历转型\u003c/a\u003e。消费者们正从大众市场、性别分明的香氛转向中性、优质，自然的个性化香味。\u003c/p\u003e\n\u003cp\u003e消费者搜索香水和古龙水时，往往带有品牌和产品名字，所以香氛行业的主要策略通常是\u003ca href=\"/zh/blog/seo-checklist-online-store\" target=\"_blank\"\u003e搜索引擎优化\u003c/a\u003e。产品页面和博客文章必须着重于有用的描述性内容，易于出现在搜索结果中。\u003c/p\u003e\n\u003cp\u003e其实，你也可以开启有独特创意的香氛业务，开设\u003ca href=\"/blog/b2b-ecommerce-websites\" target=\"_blank\"\u003eB2B电商网站\u003c/a\u003e，为公司生产香氛。旅馆、饭店经常使用\u003ca href=\"/blog/trending-products\" target=\"_blank\"\u003e香氛营销\u003c/a\u003e，以提升客户体验，把他们的品牌和愉悦的气味相关联。\u003c/p\u003e\n\u003cp\u003e威斯汀宾馆\u003ca href=\"https://www.westinstore.cn/zh-CN/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e白茶室内香氛\u003c/a\u003e广受欢迎，现在开始向顾客出售。还有著名品牌Abercrombie和Victoria's Secret的招牌香氛也颇有人气。\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e9. 葡萄酒\u003c/h3\u003e\n\u003cp\u003e当今的葡萄酒市场已不仅仅是陈年红酒和著名的葡萄园了。消费者对新型、易得的产品感兴趣，如有机葡萄酒，自然葡萄酒，以及那些来自未被开发的地区的产品。他们也搜寻创新方法，研究混合葡萄酒，直接\u003ca href=\"/enterprise/blog/the-wine-industry-needs-an-innovative-dtc-solution-now\" target=\"_blank\"\u003e从葡萄酒制造者处买酒\u003c/a\u003e。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"谷歌趋势显示每逢节假日，和葡萄酒相关的搜索就会飙升。\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wine-trend.png?v=1706649737\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e根据谷歌趋势，每逢节假日，和葡萄酒相关的搜索就会飙升。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e这些现象，对创业者来说，都是开发新业务的机会。\u003ca href=\"/blog/the-sip-representation-in-the-wine-industry\"\u003eThe Sip Society\u003c/a\u003e就是个例子，这是个香槟和气泡酒品尝社团，令品酒变得更容易和有趣。\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e10. 袜子\u003c/h3\u003e\n\u003cp\u003e袜子也许看上去是很简单的日常用品，但它们一直是\u003ca href=\"/blog/bombas-give-back-model-while-profitable\" target=\"_blank\"\u003e可创造利润\u003c/a\u003e的电商品牌。不论是流行新材料，比如美利奴羊毛，还是想在袜子上炫耀一下你最喜欢的\u003ca href=\"https://www.netflix.shop/collections/socks\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e流行文化符号\u003c/a\u003e，人们想有所变化的愿望没完没了，永远推动着袜子的需求量。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/netflix-socks.png?v=1706649798\" alt=\"几双灰白色的Netflix袜子\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003enetflix.shop\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003e在线销售袜子的营销策略：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e以授权艺术品或设计吸引小众客户群。\u003c/li\u003e\n\u003cli\u003e售卖订阅套装或\u003ca href=\"/retail/bundling-for-retail\" target=\"_blank\"\u003e捆绑销售\u003c/a\u003e，售卖其它服饰品。\u003c/li\u003e\n\u003cli\u003e突出袜子的\u003ca href=\"/blog/unique-selling-proposition\" target=\"_blank\"\u003e独特卖点\u003c/a\u003e，比如可持续性的材料或舒适功能。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e11. 床单\u003c/h3\u003e\n\u003cp\u003e床单是家家户户的必需品，也一直是畅销商品。床单的小众市场也很繁多，通常取决于面料。“linen sheets”（亚麻床单）每个月有高达两万个搜索，“flannel sheets”（法兰绒床单）的搜索量则取决于每年秋季的时尚潮流，尤其是在英国。\u003c/p\u003e\n\u003cp\u003e一旦你在小众床单市场取得了一定的品牌识别度，就可以开始尝试相关产品，扩大你的产品类别。枕头、被子、床垫、卧室家具和其它于睡眠相关的用品都可以\u003ca href=\"/blog/what-is-cross-selling\" target=\"_blank\"\u003e交叉销售\u003c/a\u003e，以提高订单的平均金额。\u003c/p\u003e\n\u003cp\u003e开设在美国，业务稳定的Shopify商家会通过\u003ca href=\"/collective/retailer\" target=\"_blank\"\u003eShopify Collective\u003c/a\u003e和其它商家联手策划，合作销售相关产品。\u003c/p\u003e\n\u003cp\u003e如果想获得一些有关床单业务的新鲜灵感，不妨参考一下床单品牌\u003ca href=\"https://www.brooklinen.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBrooklinen\u003c/a\u003e联合创始人瑞奇·弗乐普（Rich Fulop）的\u003ca href=\"/blog/120123397-growth-framework-brook-linen\"\u003e播客采访\u003c/a\u003e（英文）。\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e12. 海报和艺术品\u003c/h3\u003e\n\u003cp\u003e有了\u003ca href=\"/zh/blog/best-ecommerce-website-builder\" target=\"_blank\"\u003e电商网站搭建工具\u003c/a\u003e，任何艺术家都可以向全世界售卖自己的作品。这给创作型人才们打开了一扇门，有机会将他们的才华变现。\u003c/p\u003e\n\u003cp\u003e售卖艺术品的一个最大优势是可以利用\u003ca href=\"/zh/blog/print-on-demand\" target=\"_blank\"\u003e按需打印\u003c/a\u003e业务。籍此，艺术家们无需实体库存即可售卖他们的作品，节约了前期成本和存储需求。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一个数码艺术家在平板上创作\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/person-writing.png?v=1706649880\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch4\u003e在电商网站上售卖海报和艺术品的营销策略：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e突出每件作品的背景故事，包括艺术家信息、灵感来源，以及创作过程等。\u003c/li\u003e\n\u003cli\u003e与\u003ca href=\"/blog/print-on-demand-companies\" target=\"_blank\"\u003e按需打印公司\u003c/a\u003e合作，提供不同尺寸和格式的作品，比如小型打印作品、油画布作品，以及电子下载版本等。\u003c/li\u003e\n\u003cli\u003e网站上的展示作品保证\u003ca href=\"https://zh/blog/image-sizes\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e画面高清晰度\u003c/a\u003e。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"18\"\u003e13. 蜡烛\u003c/h3\u003e\n\u003cp\u003e全球\u003ca href=\"/zh/blog/candle-business\" target=\"_blank\"\u003e蜡烛市场\u003c/a\u003e的价值预估超过\u003ca href=\"https://www.statista.com/outlook/cmo/furniture/home-decor/candles/worldwide\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e100亿美元\u003c/a\u003e（约700亿元人民币）。\u003c/p\u003e\n\u003cp\u003e蜡烛不仅限于家用，水疗中心的SPA用作芳香疗愈，餐馆用来营造温馨氛围。根据美国国家蜡烛协会，消费者购买蜡烛出于两大原因：一是装饰家庭环境，二是有助于放松，减缓紧张情绪。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"homesick的New York City大豆蜡烛\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/04_084923e3-8734-483c-a1d6-99d14902442a.png?v=1624012941\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e谷歌趋势显示，人们对“homemade candles”（家庭制作蜡烛）的兴趣在全球范围内也稳步上升。自己在家做蜡烛比较容易，是初次创业者的不错的选择。连孩子都可以自己做蜡烛，加拿大女孩莉莉在九岁的时候就当上了成功的\u003ca href=\"/blog/lily-lous-aromas\" target=\"_blank\"\u003e小小蜡烛创业家\u003c/a\u003e。\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e14. 沐浴和身体护肤品\u003c/h3\u003e\n\u003cp\u003e浴盐和\u003ca href=\"/zh/blog/bath-bomb-business\" target=\"_blank\"\u003e沐浴球\u003c/a\u003e都是近年来十分流行的沐浴用品。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg data-mce-fragment=\"1\" style=\"float: none;\" alt=\"一个人举着American Provenance的产品\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/american-provenance-product.png?v=1706649978\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/american-provenance-product.png?v=1706649978\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003e\u003cem\u003eAmerican Provenance\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e制作销售沐浴和身体护肤品是个\u003ca href=\"/zh/blog/online-business-ideas\" target=\"_blank\"\u003e创业好主意\u003c/a\u003e，也很适合新手起步。\u003ca href=\"/blog/american-provenance-retail-relationships\"\u003eKyle LaFond\u003c/a\u003e就是个充满激情的该类产品创业家，从在家制作天然香体露起步，逐渐做成了一个家用品品牌。\u003c/p\u003e\n\u003ch3 id=\"20\"\u003e15. 炊具\u003c/h3\u003e\n\u003cp\u003e每个在家中掌勺的厨师最终都会不满足于他们的宜家产品，想拥有一套高质量的炊具。\u003c/p\u003e\n\u003cp\u003e根据谷歌趋势，人们对高级炊具，比如“cast iron pans”（铸铁平底锅）的需求在逐渐增长。品牌关键词“Staub vs Le Creuset”（Staub还是Le Creuset）是个流行问句，每个月有2700次搜索。这说明消费者们正积极寻求建议，你可以借此机会利用博客或YouTube频道来解答他们的疑惑。\u003c/p\u003e\n\u003cp\u003e在商业领域，诸如印度和中国这样的国家有越来越多的饭店，给商业炊具销售提供了良机。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/youtube-results.png?v=1706650054\" alt=\"“Staub vs Le Creuset”在YouTube上的搜索结果\" style=\"float: none;\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/youtube-results.png?v=1706650054\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003e“Staub vs Le Creuset”在YouTube上的搜索结果。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e为了让你的炊具业务独树一帜，你可以营销创新厨房用品。找一家制造商与之合作，生产独特的餐具或烘焙烤盘。也可以考虑从批发市场找现成产品，以你的眼光挑选出与众不同的东西。\u003c/p\u003e\n\u003cp\u003e一旦你有了人们向往的产品，就利用社交媒体作广告和营销，向人们推广产品的优点，就像炊具品牌Our Place推广其产品\u003ca href=\"https://www.instagram.com/ourplace/?hl=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAlways Pans\u003c/a\u003e。\u003c/p\u003e\n\u003ch3 id=\"21\"\u003e16. 美甲用品\u003c/h3\u003e\n\u003cp\u003e美甲用品市场每年以\u003ca href=\"https://www.grandviewresearch.com/industry-analysis/nail-care-products-market-report\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e5%\u003c/a\u003e的幅度增长，在线美甲用品商店\u003ca href=\"https://www.opi.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eOPI\u003c/a\u003e和\u003ca href=\"https://oliveandjune.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eOlive \u0026amp; June\u003c/a\u003e也是身在其中。逢年过节、特殊活动，最好的美甲品牌总会推出应季的特别产品吸引回头客。如果你去这两家网店，就会发现，他们都在导航栏或产品简介照片上突出“上新”的字样。\u003c/p\u003e\n\u003cp\u003e目前，美甲用品不仅注重美观，也着重指甲健康，而市场也借机获益。根据谷歌趋势，过去五年来，“cuticle oil”（角质层油）的搜索正慢慢增长，而“nail strengthener”（指甲强化剂）则每月有9000次搜索。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一只左手展示各种花色的指甲油\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hand-on-green.png?v=1706650170\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch4\u003e小众美甲用品的成功营销策略往往包括以下几点：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e通过成功指南和生活方式网红推销产品。\u003c/li\u003e\n\u003cli\u003e发布限量版或应季产品吸引回头客。\u003c/li\u003e\n\u003cli\u003e与名流合作，为品牌站台。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"22\"\u003e17. 内衣\u003c/h3\u003e\n\u003cp\u003e内衣是人人必需品。小而轻、\u003ca href=\"/zh/tools/profit-margin-calculator\" target=\"_blank\"\u003e利润\u003c/a\u003e高，是非常理想的在线销售品。\u003c/p\u003e\n\u003cp\u003e不论卖什么，要在电商行业中获得成功，都必须找到市场缺口，然后为此填空补缺。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg data-mce-fragment=\"1\" style=\"float: none;\" alt=\"谷歌趋势显示“SKIMS”的搜索量突增。\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/skims_b2bc9130-649c-4bd4-a839-9bafe211575c.png?v=1706650216\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/skims_b2bc9130-649c-4bd4-a839-9bafe211575c.png?v=1706650216\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003e当SKIMS公司展开“\u003ca href=\"https://www.glamour.com/story/kim-kardashians-built-in-nipple-bra-is-not-a-joke-but-her-skims-ad-is-hilarious\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e激凸内衣\u003c/a\u003e”火爆广告推广之时，其公司名“SKIMS”的搜索量突增。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e这正是金·卡戴珊（Kim Kardashian）的公司\u003ca href=\"https://skims.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSKIMS\u003c/a\u003e的销售策略。当她找不到衬托不同肤色的内衣时，就开始销售令人看上去身材更好的塑型内衣。\u003c/p\u003e\n\u003cp\u003e除了在卡戴珊的电视节目和社交媒体帖子里安排产品植入广告，SKIMS确保以简洁却令人印象深刻的\u003ca href=\"/blog/visual-identity\" target=\"_blank\"\u003e视觉形象\u003c/a\u003e紧随时尚潮流，与此同时，有\u003ca href=\"/zh/blog/social-media-marketing-strategy\" target=\"_blank\"\u003e社交媒体推广\u003c/a\u003e的加持，大大地促进了消费者对其产品的浓厚兴趣。\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e18. 汽配产品\u003c/h3\u003e\n\u003cp\u003e很多人上汽配产品电商网站都是想找一些修配零件，在维修方面省钱。YouTube和网络上有数不胜数的教程和攻略，消费者们越来越有自信，觉得一些简单的小问题自己可以在家搞定。\u003c/p\u003e\n\u003cp\u003e网购也给人们带来便利和主动权，你可以比较价格、阅读评价，然后订购自己需要的配件，不需要跑到维修厂或经销商那里。\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/motor-parts-trend.png?v=1706650309\" alt=\"谷歌趋势显示“车用扩香器“的搜索量渐长。\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e谷歌趋势显示“car diffusers”（车用扩香器）的搜索量渐长。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e除了雨刮器、保险杠和刹车片，人们对网店里的其它汽车配件也越来越感兴趣。每个月“dash cams”（行车记录仪）的搜索量有约26,000次，而“\u003ca href=\"https://trends.google.com/trends/explore?date=today%205-y\u0026amp;geo=US\u0026amp;q=magsafe%20phone%20mount\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003emagsafe phone mount\u003c/a\u003e”（超强手机架）和“car diffuser”（车用扩香器）也越来越流行。\u003c/p\u003e\n\u003ch4\u003e汽配产品的营销策略：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e突出认证，比如ISO,CAPA，确保汽配件符合官方安全标准。\u003c/li\u003e\n\u003cli\u003e使用互动工具和筛选功能，帮助顾客找到与他们车型匹配的零件。\u003c/li\u003e\n\u003cli\u003e详细展示产品描述和购买指导。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"24\"\u003e19. 手机配件\u003c/h3\u003e\n\u003cp\u003e手机配件市场价值\u003ca href=\"https://www.statista.com/statistics/1256273/worldwide-mobile-phone-accessories-market-revenues/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e上千亿美元\u003c/a\u003e。每款新手机上市，就给新配件带来商机：手机壳，屏幕保护膜和充电线等。\u003c/p\u003e\n\u003cp\u003e有些配件适用于所有手机，比如\u003ca href=\"/blog/pop-sockets-value-proposition\" target=\"_blank\"\u003e手机夹\u003c/a\u003e，使大型号手机拿起来更容易。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"4个不同的iphone手机壳\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mobile-phone-cases.png?v=1706650372\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch4\u003e你可以使用以下营销策略销售手机配件：\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e使用Instagram和TikTok视频，展示手机配件的独特功能。\u003c/li\u003e\n\u003cli\u003e博客内容的写作要进行SEO优化，确保内含和相关手机型号有关联的关键词。\u003c/li\u003e\n\u003cli\u003e鼓励读者创作用户生成内容，以建立产品信任度。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"25\"\u003e20.毯子\u003c/h3\u003e\n\u003cp\u003e犹如这份清单中的许多产品，毯子也给创业者们提供了无穷商机，可挖掘小众潮流市场。\u003c/p\u003e\n\u003cp\u003e给人带来平静的加重毛毯每月有超过十万次的搜索量，更小众的狗狗加重毛毯每月有2,100次搜索量。奢侈开司米毯每月搜索量为2,800次，而同样受消费者们青睐、但价格实惠的连帽毯每月搜索量为29,000次。这些都是你可以考虑发展的业务选择。\u003c/p\u003e\n\u003cp\u003e不论你选择哪种毯子销售，最重要的仍然是真正了解消费者需求，为他们提供超出他们预期值的产品。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一个茶杯，一副眼镜，和一本打开的书铺在桔黄色毯子上\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/blanket-and-book.png?v=1706650445\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e最新畅销商品\u003c/h2\u003e\n\u003cp\u003e为了紧跟最新的\u003ca href=\"/plus/commerce-trends\" target=\"_blank\"\u003e市场趋势\u003c/a\u003e，以下是我们整理出来的美国Shopify商家在2024年第二季度中，销售涨势最猛的20个产品类别：\u003c/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\u003c/tbody\u003e\n\u003c/table\u003e\n\u003ctable style=\"width: 545px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e\u003cstrong style=\"background-color: #ffffff;\"\u003e产品类别\u003c/strong\u003e\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e2024年第二季度涨势%\u003c/strong\u003e\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e戏水玩具\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e376\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e夏威夷花环\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e356\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e通风管\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e274\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e草坪护理\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e234\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e泳池用品\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e220\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e体育补水装备\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e215\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e门禁对讲机\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e185\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e短裤\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e150\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e船只\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e144\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e宠物除蚤用品\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e116\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e旗帜和风向袋\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e113\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e高脚椅套\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e113\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e壁炉用具\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e111\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e展示板\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e97\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e一次性餐具\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e92\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003eGPS数字地图和软件\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e91\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e电钻电池\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e90\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e数码相机\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e89\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e货币交易\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e81\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 258.719px;\"\u003e\n\u003cp\u003e泳衣\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd style=\"width: 248.281px;\"\u003e\n\u003cp\u003e76\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\n\u003cp\u003e\u003cstrong\u003e切记：\u003c/strong\u003e销售会随着季节更迭而升降。比如上表中\u003ca href=\"/blog/fused-hawaii-mindset\" target=\"_blank\"\u003e泳衣\u003c/a\u003e和泳池用品的销售激增是因为夏季的来临。而有些趋势则相对比较稳定，比如\u003ca href=\"/blog/epic-gardening-content-to-ecommerce\" target=\"_blank\"\u003e园艺产品\u003c/a\u003e在过去三个季度中，都上了销售趋势榜。\u003c/p\u003e\n\u003cp\u003e所以，当你在\u003ca href=\"/blog/product-opportunities\" target=\"_blank\"\u003e选择销售\u003c/a\u003e\u003ca href=\"https://zh/blog/product-opportunities\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e产\u003c/a\u003e\u003ca href=\"/blog/product-opportunities\" target=\"_blank\"\u003e品\u003c/a\u003e时，要考虑消费者在什么时候最可能购买。挑选合适的时机进行营销推广和挑选合适的产品同等重要。\u003c/p\u003e\n\u003cp\u003e潮流更迭迅速，所以记得下个季度返回本文，查看有关畅销商品的最新信息和数据更新。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003e这些畅销商品是如何评定出来的？\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e本文的畅销商品是根据Shopify商家数据统计出来的，其中包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e2023年Shopify商家销售最多的产品类别。\u003c/li\u003e\n\u003cli\u003e2024年四至六月期间，Shopify商家销售与上季度相比，涨势最多的产品类别。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e本文也参考了谷歌趋势的\u003ca href=\"/blog/organic-search\" target=\"_blank\"\u003e自然生成搜索数据\u003c/a\u003e，以及关键词研究工具Ahref，以揭示消费者在搜索什么。\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e哪些商品已不再畅销？\u003c/h2\u003e\n\u003cp\u003e在瞬息万变的电商领域，今天的畅销的，很可能明天就过时了。\u003c/p\u003e\n\u003cp\u003e根据最新数据，本文之前列出的以下产品已不再畅销：\u003c/p\u003e\n\u003ch3\u003e1. 唇彩\u003c/h3\u003e\n\u003cp\u003e唇彩是一种美容产品，它能提供持久的唇色，却没有不会像传统口红那样褪色，却也没有\u003ca href=\"/zh/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\" target=\"_blank\"\u003e润唇膏\u003c/a\u003e的保湿功效。虽然唇彩仍然流行，但已不在今年的畅销榜单之首了。\u003c/p\u003e\n\u003ch3\u003e2. 抹茶\u003c/h3\u003e\n\u003cp\u003e如果你近年来光顾过\u003ca href=\"/blog/195144393-craft-and-mason-coffee-business\" target=\"_blank\"\u003e咖啡店\u003c/a\u003e，一定看到过抹茶。抹茶是一种研磨得很细的绿茶粉，已成为一种流行的保健产品。尽管抹茶一直很受欢迎，但它也没有被列入今年的畅销榜单之首。\u003c/p\u003e\n\u003ch3\u003e3. 电动工具配件\u003c/h3\u003e\n\u003cp\u003e电动工具配件的全球销售额持续增长，但在今年的更新中，仅位列季度畅销产品。\u003c/p\u003e\n\u003cp\u003e请记住，流行趋势是波动不止的。如果营销活动恰到好处，又社交媒体\u003ca href=\"/blog/influencer-marketing\" target=\"_blank\"\u003e网红的支持\u003c/a\u003e，今天不畅销的产品在下一季也可能大卖。\u003c/p\u003e\n\u003cp\u003e密切关注市场变化，确保你的销售产品目录能符合当前市场的需求。\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e如何寻找畅销商品？\u003c/h2\u003e\n\u003cp\u003e若能找到合适的畅销商品线上销售，就能彻底革新你的电商业务。这一切都要靠了解市场，明白消费者所需，并且在合适的时机提供优质\u003ca href=\"/zh/blog/customer-service\" target=\"_blank\"\u003e客户服务\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e以下两种方法可供参考，为你的\u003ca href=\"/zh/blog/international-ecommerce\" target=\"_blank\"\u003e线上商店\u003c/a\u003e寻找有潜力的畅销产品。\u003c/p\u003e\n\u003ch3\u003e谷歌趋势\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/google-trends-data.png?v=1706650643\" alt=\"谷歌趋势显示畅销衬衫，有芭比衬衫和泰勒·斯威夫特衬衫\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e谷歌趋势可以显示有关产品类别的流行搜索，比如畅销图案衬衫。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e谷歌趋势是个免费工具，可用来查找全世界的用户都在搜索什么内容。以下是使用谷歌趋势的步骤：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e访问\u003ca href=\"https://trends.google.com/trends/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e谷歌趋势\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e在搜索栏中填入某个行业或产品的关键词。\u003c/li\u003e\n\u003cli\u003e分析“Interest over time”（随着时间推移的兴趣）图表，检查搜索产品或行业的流行趋势上升、下降，还是持平。\u003c/li\u003e\n\u003cli\u003e用“比较”功能衡量不同关键词的流行程度。\u003c/li\u003e\n\u003cli\u003e检查“相关询问”一栏，寻找更多产品灵感。\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e如果自然生成的搜索频率出现突增现象，那通常是流行趋势。但是，在你决定就某样流行产品\u003ca href=\"/zh/blog/best-website-builders\" target=\"_blank\"\u003e搭建电商网站\u003c/a\u003e之时，最好做些深入研究，确保那不是稍纵即逝的一股潮流而已。\u003c/p\u003e\n\u003cp\u003e要进一步调查潮流趋势，还可以做更深入的\u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\" target=\"_blank\"\u003e电商关键词研究\u003c/a\u003e。比如查看历史搜索记录的数量，而\u003ca href=\"/blog/long-tail-keywords\" target=\"_blank\"\u003e长尾关键词\u003c/a\u003e可帮助你了解更详细的消费者兴趣。\u003c/p\u003e\n\u003ch3\u003e亚马逊和其它平台\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/amazon-best-sellers.png?v=1706650721\" alt=\"亚马逊畅销页面显示美妆和个护产品\" style=\"float: none;\" class=\"block block--bordered\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e通过\u003ca href=\"/zh/blog/best-ecommerce-platforms\" target=\"_blank\"\u003e电商平台\u003c/a\u003e，可洞察目前什么样的商品正大行其道。以下是几点要诀：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/blog/sell-on-amazon\" target=\"_blank\"\u003e亚马逊\u003c/a\u003e。去\u003ca href=\"https://www.amazon.com/Best-Sellers/zgbs\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBest Sellers\u003c/a\u003e（最佳销售）页面，看不同产品类别下销售量最高的物品。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.ebay.com/globaldeals\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eeBay\u003c/a\u003e。去Trending Deals（潮流交易）部分，看什么产品获得最多注意力。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/blog/products-to-sell-on-etsy\" target=\"_blank\"\u003eEtsy\u003c/a\u003e。那里也有一个潮流物品部分，查看编辑精选和流行的手工物品。\u003c/li\u003e\n\u003cli\u003e使用社交媒体平台如Instagram，查看和你的网店相关的\u003ca href=\"/zh/blog/instagram-hashtags\" target=\"_blank\"\u003epopular hashtags（流行标签）\u003c/a\u003e。\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e搜寻畅销商品是\u003ca href=\"/zh/blog/how-to-start-a-business\" target=\"_blank\"\u003e开展业务的第一步\u003c/a\u003e。一旦你确认了售卖什么产品，就应该着手了解你的顾客，开发品牌，做\u003ca href=\"/zh/blog/business-proposal\" target=\"_blank\"\u003e商业计划\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e你正考虑做零售商，购买库存吗？还是想开展\u003ca href=\"/zh/blog/what-is-dropshipping\" target=\"_blank\"\u003e代发货业务\u003c/a\u003e，与供货商合作，让他们直接给你的顾客发货呢？\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e在线销售畅销商品\u003c/h2\u003e\n\u003cp\u003e这份2024畅销商品清单可助你开启或扩大在线业务，但事实上还有更多流行的\u003ca href=\"/zh/blog/niche-markets\" target=\"_blank\"\u003e利基市场\u003c/a\u003e值得探究。\u003c/p\u003e\n\u003cp\u003e想要成为一个成功的网店老板或代发货商，仅仅销售畅销商品是不够的。你必须了解你的\u003ca href=\"/blog/target-audience\" target=\"_blank\"\u003e目标受众\u003c/a\u003e，调整你的\u003ca href=\"/zh/blog/how-to-build-a-brand\" target=\"_blank\"\u003e品牌\u003c/a\u003e，为客户提供一个简单的购物体验。\u003c/p\u003e\n\u003cp\u003e潮流来去飞快，你必须时刻关注市场以调整步伐。你也可将本文作书签标记，届时查看每年的内容更新。\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/online-selling-sites\"\u003e20个销售网站和交易平台助你在线销售商品\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/make-money-on-tiktok\"\u003e海外版抖音赚钱之道 8 大变现技巧教你如何通过 TikTok 盈利\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/traditional-foreign-trade-and-cross-border-ecommerce\"\u003e外贸转型趋势解读：跨境电商平台成行业布局新趋势\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/best-dropshipping-products\"\u003e2021年最适合销售的代发货产品（附营销技巧）\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/start-sales-on-rakuten-jp\"\u003e日本乐天向中国卖家敞开怀抱，助力商家实现品牌出海\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/product-sourcing-apps\"\u003e13个Shopify一件代发应用，助你找到可销售的产品（无需亲自发货）\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/what-is-nft\"\u003eNFT 是什么？虚拟经济创造全球电商行业风口\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/sell-plants-online\"\u003e准备在网上卖绿植？解析植物产品的品牌塑造之路\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"5\"\u003e畅销商品常见问题\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何知道哪些产品比较热门？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e你可查看谷歌趋势（Google Trends），或者亚马逊等电商平台上的热销榜单。要想知道消费者关注的畅销商品，就填入关键词，找到最流行的就相关产品自然生成的搜索。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e现在什么东西最畅销？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e根据最新Shopify数据， 现在最畅销的东西包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e戏水玩具\u003c/li\u003e\n\u003cli\u003e夏威夷花环\u003c/li\u003e\n\u003cli\u003e通风管\u003c/li\u003e\n\u003cli\u003e草坪护理\u003c/li\u003e\n\u003cli\u003e泳池用品\u003c/li\u003e\n\u003cli\u003e体育补水装备\u003c/li\u003e\n\u003cli\u003e门禁对讲机\u003c/li\u003e\n\u003cli\u003e短裤\u003c/li\u003e\n\u003cli\u003e船只\u003c/li\u003e\n\u003cli\u003e宠物除蚤用品\u003c/li\u003e\n\u003cli\u003e旗帜和风向袋\u003c/li\u003e\n\u003cli\u003e高脚椅套\u003c/li\u003e\n\u003cli\u003e壁炉用具\u003c/li\u003e\n\u003cli\u003e展示板\u003c/li\u003e\n\u003cli\u003e一次性餐具\u003c/li\u003e\n\u003cli\u003eGPS数字地图和软件\u003c/li\u003e\n\u003cli\u003e电钻电池\u003c/li\u003e\n\u003cli\u003e数码相机\u003c/li\u003e\n\u003cli\u003e货币交易\u003c/li\u003e\n\u003cli\u003e泳衣\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003e产品潮流更迭迅速，时刻关注市场动向非常重要。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e市场上有哪些新产品？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003e折叠太阳能板\u003c/li\u003e\n\u003cli\u003e智能温度测量仪\u003c/li\u003e\n\u003cli\u003e彩虹刀叉\u003c/li\u003e\n\u003cli\u003e生物磁性耳贴\u003c/li\u003e\n\u003cli\u003e钻石状冰格\u003c/li\u003e\n\u003cli\u003e婴儿羽毛翅膀\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何随时更进畅销商品？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e你可以定时查看谷歌趋势以更进畅销商品的信息，也可以查看亚马逊及其它电商平台的热销商品榜单。阅读消费者潮流新闻，订阅相关的电子邮件简报，关注社交媒体，都有助于获知最新的产品潮流趋势信息。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"2024畅销商品"},{"href":"#2","text":"最新畅销商品"},{"href":"#3","text":"哪些商品已不再畅销？"},{"href":"#4","text":"如何寻找畅销商品"},{"href":"#5","text":"畅销商品常见问题"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on 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Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.","cta":"Explore Shopify’s analytics"},"shopify_tax_one":{"heading":"Take the stress out of sales tax with Shopify Tax","subhead":"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.","cta":"Explore Shopify Tax"},"shopify_tax_two":{"heading":"Manage your sales tax from Shopify","subhead":"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.","cta":"Explore Shopify Tax"},"shopify_balance":{"heading":"Manage your money where you make it with Shopify Balance","subhead":"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.","cta":"Discover Shopify Balance"},"shopify_credit":{"heading":"Earn cashback rewards with Shopify Credit","subhead":"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.","cta":"Explore Shopify Credit"},"shopify_capital":{"heading":"Get funding to run your business with Shopify Capital","subhead":"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.","cta":"Explore Shopify Capital"},"shopify_subscriptions_app":{"heading":"Increase recurring revenue with the Shopify Subscriptions app","subhead":"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.","cta":"Install Shopify Subscriptions"},"shopify_bundles_app_one":{"heading":"Create product bundles with the Shopify Bundles app","subhead":"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. 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Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.","cta":"Explore inventory management on Shopify"},"inventory_management_two":{"heading":"Manage all your inventory from Shopify","subhead":"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.","cta":"Explore inventory management on Shopify"},"shopify_order_management":{"heading":"Speed up fulfillment times with Shopify","subhead":"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.","cta":"Explore order management on Shopify"},"shopify_magic_one":{"heading":"Shopify Magic","subhead":"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.","cta":"AI designed for commerce"},"shopify_magic_two":{"heading":"Let Shopify Magic write product descriptions for you","subhead":"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. 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Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.","cta":"Explore B2B on Shopify"},"shopify_pos_one":{"heading":"Start selling in-person with Shopify POS","subhead":"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.","cta":"Discover Shopify POS"},"shopify_pos_two":{"heading":"Get started with Shopify POS","subhead":"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.","cta":"Discover Shopify POS"},"shopify_managed_markets":{"heading":"Sell internationally in minutes with Managed Markets","subhead":"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.","cta":"Discover Managed Markets"},"shopify_partners":{"heading":"Visit the Shopify Partners Marketplace","subhead":"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.","cta":"Visit now"},"shopify_affiliates":{"heading":"Become a Shopify Affiliate","subhead":"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.","cta":"Apply now"},"shopify_ar":{"heading":"Create immersive shopping experiences with Shopify AR","subhead":"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.","cta":"Learn about Shopify AR"},"loyalty_apps":{"heading":"Reward loyalty everywhere customers shop","subhead":"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.","cta":"Explore loyalty apps"}}},"pages/blog/$article/guide_ctas":{"guidesCta":{"modal":{"subhead":"Almost there: please enter your email below to gain instant access.","disclaimer":"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe."},"analytics":{"heading":"Free Ebook: Ecommerce Analytics for Beginners","content":"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","cta":"Get the free ebook now","modal_headline":"Get Ecommerce Analytics for Beginners delivered right to your inbox."},"back_to_school":{"heading":"The Complete Guide to Back to School Marketing for Retail Stores","content":"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","cta":"Get your free guide now","modal_headline":"Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"bio_template":{"heading":"Free Professional Bio Template","content":"Make a lasting first impression! Elevate your professional image with our easy-to-use template.","cta":"Download template","modal_headline":"Get the free professional bio template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_guide_template":{"heading":"Free Brand Guide Template","content":"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","cta":"Download template","modal_headline":"Get the free brand guide template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_storytelling":{"heading":"Free Worksheet: Brand Storytelling","content":"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","cta":"Get the worksheet","modal_headline":"Get our free Brand Storytelling Worksheet delivered right to your inbox."},"branding":{"heading":"Free Reading List: How to Brand Your Business","content":"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Branding reading list delivered right to your inbox."},"branding_kit":{"heading":"Free Business Branding Kit","content":"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","cta":"Download now","modal_headline":"Get the branding kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"business_case_template":{"heading":"Free Business Case Template","content":"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_letter":{"heading":"Free Business Letter Template","content":"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_model_canvas":{"heading":"Free Business Model Canvas Template","content":"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_proposal":{"heading":"Free Business Proposal Template","content":"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"camera_checklist":{"heading":"How to take product photos like a pro","content":"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","cta":"Download guide","modal_headline":"Get the guide delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"case_study_template":{"heading":"Free Case Study Template","content":"Show your expertise and highlight your company’s success with our free case study template.","cta":"Get the template now","modal_headline":"Get the case study template delivered right to your inbox."},"cash_flow_template":{"heading":"Free Cash Flow Statement Template","content":"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","cta":"Get the template now","modal_headline":"Get the cash flow statement template delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"content_strategy_template":{"heading":"Free Content Strategy Template","content":"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? 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