A Social Media Persona Blueprint: Building Relationships That Convert

<!DOCTYPE html> <html lang="en" data-color-scheme="light"> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <title>A Social Media Persona Blueprint: Building Relationships That Convert</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <meta name="robots" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1" > <link rel="preload" href="/blog/content/images/size/w300/2024/08/social-media-persona.png" as="image" media="(max-width: 800px)" importance="high">  <link rel="preload" href="/blog/content/images/size/w600/2024/08/social-media-persona.png" as="image" media="(max-width: 1170px)" importance="high">  <link rel="preload" href="/blog/content/images/size/w2000/2024/08/social-media-persona.png" as="image" media="(min-width: 1171px)" importance="high"> <link rel="preload" href="/blog/content/images/2024/06/Sabina-1x1.jpg" as="image" importance="high"> <script> ;(function(d, s, c) { var j = d.createElement(s), t = d.getElementsByTagName(s)[0] j.src = 'https://si-blog.fra1.digitaloceanspaces.com/APM/elastic-apm-opentracing.umd.min.js' j.onload = function() {elasticApm.init(c)} t.parentNode.insertBefore(j, t) })(document, 'script', {serviceName: 'socialinsider-blog', serverUrl: 'https://app.socialinsider.io/apm'}) </script> <link rel="manifest" href="/blog/assets/manifest.webmanifest?v=1fb7cfaa77"> <meta name="theme-color" content="#FBAF3A"> <link rel="apple-touch-icon" href="/blog/assets/icon-192x192.png?v=1fb7cfaa77"> <link as="style" rel="preload" onload="this.onload=null;this.rel='stylesheet'" href="/blog/assets/lp/lp.min.css?v=1fb7cfaa77" as="style"> <noscript><link rel="stylesheet" href="/blog/assets/lp/lp.min.css?v=1fb7cfaa77"></noscript> <link as="style" rel="preload" onload="this.onload=null;this.rel='stylesheet'" href="/blog/assets/lp/main.min.css?v=1fb7cfaa77" as="style"> <noscript><link rel="stylesheet" href="/blog/assets/lp/main.min.css?v=1fb7cfaa77"></noscript> <link href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700;800;900&display=swap" rel="preload" as="style" onload="this.onload=null;this.rel='stylesheet'" /> <noscript><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700;800;900&display=swap"></noscript> <link rel="preload" href="/blog/assets/dist/app.min.js?v=1fb7cfaa77" as="script"> <link as="style" rel="preload" onload="this.onload=null;this.rel='stylesheet'" href="/blog/assets/dist/app.min.css?v=1fb7cfaa77" as="style"> <noscript><link rel="stylesheet" href="/blog/assets/dist/app.min.css?v=1fb7cfaa77"></noscript> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <script> var mondoOptions = { 'retina_logo': '', 'disqus_shortname': '', 'facebook_page': '', 'copyright_text': 'Socialinsider Blog', 'instagram': { 'access_token': '', 'user_id': 0 }, 'slider_items': [ ], 'top_stories': [ ], 'social_links': { 'twitter': 'https://twitter.com/', 'facebook': 'https://www.facebook.com/', 'youtube': '', 'pinterest': '', 'dribbble': '', 'instagram': '', 'linkedin': '', 'tumblr': '', 'google-plus': '', 'behance': '', 'flickr': '', 'github-alt': '', 'slideshare': '', 'codepen': '', 'reddit': '', 'soundcloud': '', 'steam': '', 'twitch': '', 'vine': 'https://vine.co/', 'vk': 'http://vk.com/', }, } </script> <script> // =============== // Basic Config // =============== let config = { ghost_url: ``, ghost_key: ``, ghost_version: 'v5.0', enable_search_in_content: !!``, color_scheme_default: `Light`, enable_progress_bar: !!`true`, enable_image_lightbox: !!`true`, enable_scroll_top: !!`true`, open_links_in_new_tab: !!``, enable_hyphens: false, /* Enable hyphens */ enable_pwa: false, /* Enable PWA - Progressive Web App */ } // ========================= // Dark/Light Theme Handling // ========================= let preferredTheme; if (config.color_scheme_default.toLowerCase() === 'system') { const preferredColorScheme = (window.matchMedia && window.matchMedia('(prefers-color-scheme: dark)').matches) ? 'dark' : 'light'; preferredTheme = localStorage.getItem('USER_COLOR_SCHEME') || preferredColorScheme; } else { preferredTheme = localStorage.getItem('USER_COLOR_SCHEME') || config.color_scheme_default.toLowerCase(); } document.documentElement.setAttribute("data-color-scheme", preferredTheme); // ========================= // Set Hyphens property // ========================= const root = document.documentElement; if (config.enable_hyphens) { root.style.setProperty('--global-hyphens', 'auto') } // =============================== // Global values used in the theme // =============================== const global = { pagination_current_page: parseInt(``), pagination_next_page: parseInt(``), pagination_next_page_link: '', pagination_max_pages: parseInt(''), pagination_posts_per_page: parseInt('12'), } </script> <style> body { --color-secondary: #f9d400; } </style> <script src="https://code.jquery.com/jquery-3.2.1.slim.min.js" integrity="sha384-KJ3o2DKtIkvYIK3UENzmM7KCkRr/rE9/Qpg6aAZGJwFDMVNA/GpGFF93hXpG5KkN" crossorigin="anonymous"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.12.9/umd/popper.min.js" integrity="sha384-ApNbgh9B+Y1QKtv3Rn7W3mgPxhU9K/ScQsAP7hUibX39j7fakFPskvXusvfa0b4Q" crossorigin="anonymous"></script> <script src="https://maxcdn.bootstrapcdn.com/bootstrap/4.0.0/js/bootstrap.min.js" integrity="sha384-JZR6Spejh4U02d8jOt6vLEHfe/JQGiRRSQQxSfFWpi1MquVdAyjUar5+76PVCmYl" crossorigin="anonymous"></script> <script async defer src="/blog/assets/dist/app.min.js?v=1fb7cfaa77"></script> <style></style> <meta name="description" content="Social media personas help you boost engagement and conversions. Learn the data-backed steps and best practices to create effective personas." /> <link rel="icon" href="https://www.socialinsider.io/blog/content/images/size/w256h256/2018/05/sigla-1.png" type="image/png" /> <link rel="canonical" href="https://www.socialinsider.io/blog/social-media-personas/" /> <meta name="referrer" content="no-referrer-when-downgrade" /> <link rel="amphtml" href="https://www.socialinsider.io/blog/social-media-personas/amp/" /> <meta property="og:site_name" content="Socialinsider Blog: Social media marketing insights and industry tips " /> <meta property="og:type" content="article" /> <meta property="og:title" content="A Social Media Persona Blueprint: Building Relationships That Convert" /> <meta property="og:description" content="Social media personas help you boost engagement and conversions. Learn the data-backed steps and best practices to create effective personas." /> <meta property="og:url" content="https://www.socialinsider.io/blog/social-media-personas/" /> <meta property="og:image" content="https://www.socialinsider.io/blog/content/images/2024/08/social-media-persona.png" /> <meta property="article:published_time" content="2024-08-02T12:58:06.000Z" /> <meta property="article:modified_time" content="2024-08-19T08:00:23.000Z" /> <meta property="article:tag" content="Analytics &amp; Reporting" /> <meta property="article:tag" content="Competitive Analysis" /> <meta property="article:publisher" content="https://www.facebook.com/socialinsider/" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="A Social Media Persona Blueprint: Building Relationships That Convert" /> <meta name="twitter:description" content="Social media personas help you boost engagement and conversions. Learn the data-backed steps and best practices to create effective personas." /> <meta name="twitter:url" content="https://www.socialinsider.io/blog/social-media-personas/" /> <meta name="twitter:image" content="https://www.socialinsider.io/blog/content/images/2024/08/social-media-persona.png" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Sabina Varga" /> <meta name="twitter:label2" content="Filed under" /> <meta name="twitter:data2" content="Analytics & Reporting, Competitive Analysis" /> <meta name="twitter:site" content="@socialinsiderio" /> <meta property="og:image:width" content="686" /> <meta property="og:image:height" content="448" /> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "Socialinsider Blog: Social media marketing insights and industry tips ", "url": "https://www.socialinsider.io/blog/", "logo": { "@type": "ImageObject", "url": "https://www.socialinsider.io/blog/content/images/2018/05/si.png" } }, "author": { "@type": "Person", "name": "Sabina Varga", "image": { "@type": "ImageObject", "url": "https://www.socialinsider.io/blog/content/images/2024/06/Sabina-1x1.jpg", "width": 1356, "height": 1356 }, "url": "https://www.socialinsider.io/blog/author/sabinavarga/", "sameAs": [ "https://www.linkedin.com/in/sabinavarga/" ] }, "headline": "A Social Media Persona Blueprint: Building Relationships That Convert", "url": "https://www.socialinsider.io/blog/social-media-personas/", "datePublished": "2024-08-02T12:58:06.000Z", "dateModified": "2024-08-19T08:00:23.000Z", "image": { "@type": "ImageObject", "url": "https://www.socialinsider.io/blog/content/images/2024/08/social-media-persona.png", "width": 686, "height": 448 }, "keywords": "Analytics & Reporting, Competitive Analysis", "description": "Social media personas help you boost engagement and conversions. Learn the data-backed steps and best practices to create effective personas.", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.socialinsider.io/blog/" } } </script> <meta name="generator" content="Ghost 5.3" /> <link rel="alternate" type="application/rss+xml" title="Socialinsider Blog: Social media marketing insights and industry tips " href="https://www.socialinsider.io/blog/rss/" /> <script defer src="https://unpkg.com/@tryghost/sodo-search@~1.0.0/umd/sodo-search.min.js" data-sodo-search="https://www.socialinsider.io/blog/" data-version="1.0.0" data-key="e70dceffb2ba95ab980b21642c" crossorigin="anonymous"></script> <script defer src="/blog/public/cards.min.js?v=1fb7cfaa77"></script> <link rel="stylesheet" type="text/css" href="/blog/public/cards.min.css?v=1fb7cfaa77"> <style> .si-snippets-iframe { border: none; overflow: hidden; border-radius: 16px; box-shadow: 0 14px 20px rgb(60 63 79 / 10%), 0 6px 12px rgb(60 63 79 / 10%); } .post-template .post .entry-content img { border: none; box-shadow: 0 1px 4px 0 rgb(0 0 0 / 10%), 0 0 6px 0 rgb(0 0 0 / 10%), 0 2px 2px -2px rgb(0 0 0 / 15%); margin-top: 30px; margin-bottom: 30px; } .post .post-full-content figcaption { font-weight: 400; font-style: italic; font-size: 16px; line-height: 1.3; color: #666665; outline: 0; z-index: 300; text-align: center; } </style>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MSNSFT5');</script>  <script type="text/javascript"> var si_cta_texts = { "mainsubscribe": { "line1":"📊 Social media stats you won't delete. ", "cta": "Subscribe here 👇", "button":"Subscribe", "done": "Whatever" }, "mainsignup": { "head":"Measure the <br>performance of <br/>your content</p>", "lead": "Analyse your competitors, grow your<br>reach and engagement with<br>Socialinsider", "cta": "Start a 14-day FREE trial", "image":"https://www.socialinsider.io/assets/img/socialinsider/ctas/cta-blog-black.png", "head_color":"#FFB03A", "lead_color":"#57BCBD", "mobile_head":"Measure the performance of <br/>your content</p>", "mobile_lead": "Analyse your competitors, grow your reach and engagement with<br>Socialinsider", "mobile_cta": "Start a 14-day FREE trial", "mobile_image":"https://www.socialinsider.io/assets/img/socialinsider/ctas/cta-blog-square.png", "mobile_head_color":"#FFB03A", "mobile_lead_color":"#57BCBD" }, "mainsignupNew": { "head":"Improve your social media strategy with Socialinsider!</p>", "cta": "Start a Free Trial", "image":"https://www.socialinsider.io/assets/img/socialinsider/ctas/cta-blog-black.png", "head_color":"#FFFFFF", "mobile_head":"Improve your <br> social media strategy <br> with Socialinsider!</p>", "mobile_cta": "Start a Free Trial", "mobile_image":"https://imgs.socialinsider.io/blog/cta-blog-black.png", "mobile_head_color":"#FFFFFF", }, "contentSignup":{ "head": "Analyze your social media performance and benchmark competitors!", "lead": "57,713 brands and agencies have generated more<br>than 51,403 social media reports with Socialinsider so far.", "cta": "Start a 14-day FREE trial", "cta_mobile": "Start a FREE trial" }, "downloadlinkedinstudy": { "title":"LinkedIn engagement report", "content": "Key data, lessons, and takeaways from analyzing more than 39,465 LinkedIn posts 👊", "button":"I want it 👇", "study":"linkedin_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadigtvstudy2021": { "title":"GET OUR LATEST <br/> IGTV STUDY", "content": "Enjoy the benefits of video marketing by choosing the right content 👊", "button":"I want it 👇", "study":"igtv_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramengagementstudy2021": { "title":"GET OUR LATEST <br/> INSTAGRAM ENGAGEMENT STUDY", "content": "Set your Instagram strategy based on the current engagement trends. 👊", "button":"I want it 👇", "study":"instagram_engagement_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadsocialmediabottlenecksstudy": { "title":"🆕 Survey: Social Media <br/>Bottlenecks", "content": "Professionals identify and show how businesses can fix social media bottlenecks 👊", "button":"I want it 👇", "study":"social_media_bottlenecks_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadfacebookadsstudy": { "title":"FACEBOOK ADS\nSTUDY", "content": "Find out ad click-through rates and costs on\nFacebook, Instagram, Audience Network, and Messenger.", "button":"I want it 👇", "study":"facebook_ads_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadngotiktokcovidstudy": { "title":"📌 Case Study: <br/>Non-profits on TikTok", "content": "How NGOs and public administrations are fighting coronavirus misinformation ✍️", "button":"I want it 👇", "study":"tiktok_covid_ngos_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadcovidcontentstudy": { "title":"Research: Social Media <br/>During COVID-19 Crisis", "content": "How brands are managing the COVID-19 crisis on Facebook, Twitter, and Instagram 🚀", "button":"I want it 👇", "study":"covid_content_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramhashtagsstudy": { "title":"INSTAGRAM\nHASHTAGS STUDY", "content": "Hashtags in the caption or in the first comment?\nImprove your hashtags strategy today!", "button":"I want it 👇", "study":"instagram_hashtags_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramstoriesstudy": { "title":"GET OUR LATEST\nINSTAGRAM STORIES STUDY!", "content": "Learn how to create Stories that both\nengage and convert!", "button":"I want it 👇", "study":"instagram_stories_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadstoriesstudy2020": { "title":"GET 2020 INSIGHTS\nINSTAGRAM STORIES STUDY!", "content": "Learn how to create Stories that both\nengage and convert in 2020!", "button":"I want it 👇", "study":"instagram_stories_study_2020", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadfacebookvideostudy": { "title":"GET OUR LATEST\nFACEBOOK VIDEO STUDY!", "content": "Learn how to create high performing videos on\n Facebook!", "button":"Download now 👇", "study":"facebook_video_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadfacebookindustriesvideostudy": { "title":"GET OUR LATEST\nFACEBOOK INDUSTRY STUDY!", "content": "Find out how to improve your Facebook videos\n to better appeal to your industry audience!", "button":"Download now 👇", "study":"facebook_industries_video_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadigstoriesstudywebpage": { "title":"INSTAGRAM STORIES STUDY", "content": "Learn how to create Stories that both\nengage and convert!", "button":"I want it 👇", "study":"instagram_stories_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadfacebookvideostudywebpage": { "title":"FACEBOOK VIDEO STUDY", "content": "Learn how to create high performing videos on\n Facebook!", "button":"Download now 👇", "study":"facebook_video_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramcontentandengagementstudy": { "title":"INSTAGRAM CONTENT\nSTUDY", "content": "What elements make an Instagram post engaging?\nLearn how to write the perfect Instagram post!", "button":"Download now 👇", "study":"instagram_content_and_engagement_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadsocialmediacontentstudy": { "title":"SOCIAL MEDIA\nCONTENT STUDY", "content": "What brings engagement in social media posts?\nLearn how to write the perfect post!", "button":"Download now 👇", "study":"social_media_content_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadtiktokbook": { "title":"UNLOCK THE POWER\nOF TIKTOK FOR YOUR BRAND", "content": "Find out how to get 60 seconds of fame\nwith this book - TikTok Marketing for Brands!", "button":"Download now 👇", "study":"tiktok_marketing_for_brands", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadlifeofasocialmediamanager": { "title":"YOUR GUIDE TO BECOMING THE\nBEST SOCIAL MEDIA MANAGER", "content": "Learn from top experts everything you\nshould know about this career path!", "button":"Download now 👇", "study":"ebook_life_of_a_social_media_manager", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramcarouselstudy": { "title":"INSTAGRAM\nCAROUSEL STUDY", "content": "Create top-performing carousels and \n discover their role in your Instagram content strategy!", "button":"I want it 👇", "study":"instagram_carousel_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadyourguidetostories": { "title":"UNLOCK THE POWER\nOF STORIES FOR YOUR BRAND", "content": "Create outstanding and engaging Stories\nwith this handbook - Your Guide to Stories!", "button":"Download now 👇", "study":"your_guide_to_stories", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadadsstudy2021": { "title":"FACEBOOK & INSTAGRAM ADS STUDY", "content": "Increase your sales with a great ads strategy! ", "button":"Download now 👇", "study":"ads_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadigstoriesstudy2021": { "title":"INSTAGRAM STORIES STUDY", "content": "Discover what changed in the Instagram Story’s performance in 2021!", "button":"Download now 👇", "study":"instagram_stories_study_2021", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadlifeofasmm2022": { "title":"The Life of a Social Media Manager Report", "content": "Discover the good, the bad, and the ugly of what it means to be a social media manager!", "button":"Download now!", "study":"life_of_a_social_media_manager_research", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadlinkedincontentstudy2022": { "title":"LinkedIn Content Study", "content": "Discover the best LinkedIn content strategies for B2B marketing in 2022!", "button":"Download now! 👇", "study":"linkedin_content_study_2022", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagram_reels_study_2022": { "title":"Instagram Reels Study", "content": "Gain powerful Instagram Reels insights!", "button":"Download now! 👇", "study":"instagram_reels_study_2022", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_Benchmarks_study_2023": { "title":"Social Media Benchmarks Study", "content": "Gain powerful social media insights!", "button":"Download now! 👇", "study":"Benchmarks_study_2023", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_tiktok_vs_reels_vs_shorts": { "title":"TikTok vs. Reels vs. Shorts", "content": "Discover performance stats for all the short-form video content platforms!", "button":"Download now! 👇", "study":"tiktok_vs_reels_vs_shorts", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_linkedin_content_study_2023": { "title":"LinkedIn Content Study 2023", "content": "Discover the best LinkedIn content strategies for B2B marketing in 2023!", "button":"Download now! 👇", "study":"linkedin_content_study_2023", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_Instagram_Content_Performance_Study_2023": { "title":"Instagram Content Performance Study 2023", "content": "Discover the best Instagram content strategies that can skyrocket your brand in 2023!", "button":"Download now! 👇", "study":"Instagram_Content_Performance_Study_2023", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_tiktok_benchmark_study_2023": { "title":"TikTok Performance Benchmarks", "content": "Discover how to interpret your TikTok KPIs and optimize your strategy with the latest performance benchmarks!", "button":"Download now! 👇", "study":"tiktok_benchmark_study_2023", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_beauty_industry_instagram_listening": { "title":"The State of Social Media for Beauty Brands", "content": "Uncover powerful beauty industry stats and insights for Instagram!", "button":"Download now! 👇", "study":"beauty_industry_instagram_listening", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "listeningCTA": { "head": "Analyze Instagram hashtags! Track sentiment, the volume of hashtag posts, topics and more!", "lead": "Test Socialinsider’s next-generation Instagram listening feature with AI integration for social-driven brands! Discover what your target audience wants on a personal level.", "cta": "Start a 14-day FREE trial", "cta_mobile": "Start a FREE trial" }, "download_social_media_trends_quotes_2024": { "title":"Social media trends for 2024", "content": "Discover what are the latest social media trends according to industry experts!", "button":"Download now! 👇", "study":"social_media_trends_quotes_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_Benchmarks_study_2024": { "title":"Social Media Benchmarks For 2024", "content": "Discover the latest social media benchmarks across multiple industries and regions!", "button":"Download now! 👇", "study":"Benchmarks_study_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_super_bowl_socialinsider": { "title":"Super Bowl Brands Performance Insights", "content": "Super Bowl 2024 social media analysis", "button":"Discover the data", "study":"super_bowl_socialinsider", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_linkedin_benchmarks_2024": { "title":"LinkedIn Engagement Benchmarks 2024", "content": "Take a look at the latest LinkedIn engagement benchmarks and insights and undertstand what strategies to leverage for improved performance!", "button":"Discover the data", "study":"linkedin_benchmarks_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_instagram_benchmarks_blog_study": { "title":"Instagram Benchmarks 2025", "content": "Take a look at the latest Instagram benchmarks and discover insights on how to boost your Instagram performance!", "button":"Get the stats", "study":"instagram_benchmarks_blog_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_the_state_of_social_media": { "title":"The State of Social Media in 2024", "content": "Discover key insights on social media usage, such as why people follow brands on social media, what type of content they want to see and more!", "button":"Get the stats", "study":"the_state_of_social_media", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_tiktok_benchmark_study_2024": { "title":"2024 TikTok Benchmarks", "content": "Discover the latest TikTok performance benchmarks, content trends and strategic insights to create a powerful TikTok strategy", "button":"Get the stats", "study":"tiktok_benchmark_study_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_facebook_benchmark_2024": { "title":"2025 Facebook Benchmarks", "content": "Discover Facebook performance benchmarks what will help you create an optimized strategy and get better results on Facebook! ", "button":"Get the stats", "study":"facebook_benchmark_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, } </script><style>:root {--ghost-accent-color: #FBAF3A;}</style> <style> .header-website-desktop { background: #fff !important; } .menu-is-opened .header-website-desktop { background: #15132e !important; } </style> </head> <body class="post-template tag-analytics-and-reporting tag-competitive-analysis social-media-platforms"> <div class="header header-website-desktop" style="background: #fff !important"> <link href="https://assets.calendly.com/assets/external/widget.css" rel="preload" as="style" onload="this.onload=null;this.rel='stylesheet'" /> <div class="container-fluid wrapper"> <nav class="navbar navbar-expand-lg h-justify-content-space-between justify-content-start w-100" > <a class="navbar-brand" href="/"> <svg title="Socialinsider" viewBox="0 0 1500 312" width="100%" xmlns="http://www.w3.org/2000/svg" ><circle cx="716.555" cy="118.531" r="119.317" fill="#fbaf3a" transform="matrix(1.00937 0 0 1.01283 -7.457 1.796)" ></circle><path d="M53.722 311.43c-10.1 0-20.202-1.405-29.833-3.982-9.63-2.577-17.382-6.09-23.255-10.073l11.276-22.256c5.637 3.748 12.45 6.794 20.436 8.902 7.752 2.343 15.503 3.514 23.255 3.514 17.617 0 26.309-4.685 26.309-13.822 0-4.451-2.114-7.497-6.577-9.137-4.464-1.64-11.745-3.28-21.611-4.92-10.336-1.64-18.792-3.28-25.135-5.388-6.577-2.108-12.214-5.622-16.912-10.776-4.933-4.92-7.282-11.948-7.282-21.085 0-11.948 4.933-21.319 15.033-28.581 9.866-7.028 23.255-10.542 40.168-10.542 8.692 0 17.148.937 25.84 2.81 8.69 2.11 15.738 4.686 21.14 7.966L95.3 216.316c-10.57-6.325-22.55-9.37-35.94-9.37-8.69 0-15.268 1.17-19.496 3.748-4.463 2.577-6.812 6.09-6.812 10.308 0 4.685 2.349 7.965 7.281 9.839 4.698 2.108 11.98 3.983 22.081 5.623 10.1 1.64 18.322 3.28 24.665 5.388 6.342 2.108 11.98 5.388 16.677 10.308 4.464 4.92 6.813 11.713 6.813 20.616 0 11.714-5.168 21.084-15.269 28.113-10.1 7.028-23.96 10.542-41.577 10.542zM192.313 311.43c-12.685 0-24.195-2.81-34.296-8.199-10.1-5.388-18.087-13.119-23.725-22.958-5.872-9.606-8.69-20.616-8.69-33.033 0-12.416 2.818-23.427 8.69-33.032 5.638-9.606 13.625-17.337 23.725-22.725 10.101-5.388 21.611-8.2 34.296-8.2 12.92 0 24.43 2.812 34.53 8.2 10.1 5.388 18.087 13.12 23.96 22.725 5.637 9.605 8.456 20.616 8.456 33.032 0 12.417-2.819 23.427-8.456 33.033-5.873 9.84-13.86 17.57-23.96 22.958-10.1 5.389-21.61 8.2-34.53 8.2zm0-25.066c10.805 0 19.731-3.514 26.778-10.777 7.047-7.262 10.57-16.633 10.57-28.347 0-11.714-3.523-21.084-10.57-28.347-7.047-7.262-15.973-10.776-26.778-10.776-10.806 0-19.732 3.514-26.544 10.776-7.047 7.263-10.57 16.633-10.57 28.347 0 11.714 3.523 21.085 10.57 28.347 6.812 7.263 15.738 10.777 26.544 10.777zM344.997 311.43c-12.92 0-24.664-2.81-35-8.199-10.335-5.388-18.322-13.119-24.194-22.958-5.873-9.606-8.692-20.616-8.692-33.033 0-12.416 2.819-23.427 8.692-33.032 5.872-9.606 13.859-17.337 24.194-22.725 10.1-5.388 21.846-8.2 35-8.2 12.45 0 23.255 2.578 32.651 7.497 9.161 4.92 16.208 12.183 20.906 21.553l-22.55 13.12c-3.523-5.857-7.987-10.074-13.39-13.12-5.402-2.81-11.51-4.216-17.852-4.216-11.04 0-19.966 3.514-27.248 10.542-7.282 7.262-10.805 16.633-10.805 28.581s3.523 21.319 10.805 28.347c7.047 7.263 16.208 10.777 27.248 10.777 6.343 0 12.45-1.406 17.853-4.451 5.402-2.812 9.866-7.029 13.39-12.886l22.55 13.12c-4.933 9.37-11.98 16.633-21.142 21.553-9.396 5.154-20.2 7.73-32.416 7.73zM423.924 184.69h29.362V309.79h-29.362V184.689zm14.798-20.617c-5.402 0-9.865-1.64-13.389-5.154-3.523-3.28-5.403-7.497-5.403-12.416 0-4.92 1.88-9.137 5.403-12.651 3.524-3.28 7.987-4.92 13.39-4.92 5.402 0 9.865 1.64 13.389 4.686 3.523 3.28 5.402 7.262 5.402 12.182 0 5.154-1.644 9.37-5.167 12.885-3.524 3.514-8.222 5.388-13.625 5.388z" fill="#15132e" ></path><path d="M735.269 241.124a120.668 120.668 0 01-19.457 1.572c-5.929 0-11.758-.431-17.454-1.262v-37.987h36.911v37.677zm-18.308-96.294c-6.693 0-12.303-2.678-16.831-6.036-4.528-3.358-6.791-9.536-6.791-14.534 0-4.998 2.263-11.176 6.791-14.534 4.528-3.358 10.138-6.037 16.831-6.037 6.694 0 12.304 2.601 16.832 5.803 4.527 3.202 6.791 9.224 6.791 14.065 0 5.154-2.214 11.488-6.644 15.002-4.429 3.514-10.089 6.271-16.979 6.271zM818.397 185.155a121.417 121.417 0 01-36.911 37.985v-62.509h36.911v24.524zM648.172 221.826a121.44 121.44 0 01-36.91-39.987v-71.132h36.91v111.119z" fill="#15132e" ></path><path d="M539.73 183.284c18.556 0 32.65 4.45 42.516 13.119 9.631 8.902 14.564 22.256 14.564 40.06v73.328h-27.718v-15.228c-3.524 5.389-8.691 9.605-15.269 12.417-6.812 3.045-14.798 4.45-24.194 4.45-9.396 0-17.618-1.639-24.665-4.919-7.047-3.045-12.45-7.497-16.208-13.353-3.993-5.623-5.872-11.948-5.872-19.21 0-11.246 4.228-20.383 12.684-27.176 8.222-6.794 21.376-10.074 39.463-10.074h32.417v-1.874c0-8.668-2.584-15.462-7.752-20.148-5.403-4.685-13.155-7.028-23.49-7.028-7.047 0-13.86 1.171-20.671 3.28-6.812 2.108-12.685 5.154-17.383 9.136l-11.51-21.318c6.577-4.92 14.564-8.903 23.725-11.48 9.161-2.577 19.027-3.982 29.362-3.982zm-3.994 106.828c7.282 0 13.86-1.64 19.732-5.154 5.637-3.28 9.63-7.965 11.98-14.29v-14.526h-30.303c-16.912 0-25.369 5.623-25.369 16.634 0 5.388 2.114 9.605 6.343 12.65 4.228 3.046 10.1 4.686 17.617 4.686zM969.831 311.43c-10.1 0-20.201-1.405-29.832-3.982-9.63-2.577-17.383-6.09-23.255-10.073l11.275-22.256c5.638 3.748 12.45 6.794 20.436 8.902 7.752 2.343 15.504 3.514 23.256 3.514 17.617 0 26.308-4.685 26.308-13.822 0-4.451-2.114-7.497-6.577-9.137-4.463-1.64-11.745-3.28-21.61-4.92-10.336-1.64-18.793-3.28-25.135-5.388-6.577-2.108-12.215-5.622-16.913-10.776-4.933-4.92-7.282-11.948-7.282-21.085 0-11.948 4.933-21.319 15.034-28.581 9.866-7.028 23.255-10.542 40.168-10.542 8.691 0 17.148.937 25.839 2.81 8.691 2.11 15.738 4.686 21.14 7.966l-11.274 22.256c-10.57-6.325-22.55-9.37-35.94-9.37-8.691 0-15.269 1.17-19.497 3.748-4.463 2.577-6.812 6.09-6.812 10.308 0 4.685 2.35 7.965 7.282 9.839 4.698 2.108 11.98 3.983 22.08 5.623 10.101 1.64 18.323 3.28 24.665 5.388 6.342 2.108 11.98 5.388 16.678 10.308 4.463 4.92 6.812 11.713 6.812 20.616 0 11.714-5.168 21.084-15.268 28.113-10.101 7.028-23.96 10.542-41.578 10.542zM1052.042 184.69h29.362V309.79h-29.362V184.689zm14.799-20.617c-5.403 0-9.866-1.64-13.39-5.154-3.523-3.28-5.403-7.497-5.403-12.416 0-4.92 1.88-9.137 5.403-12.651 3.524-3.28 7.987-4.92 13.39-4.92 5.402 0 9.865 1.64 13.389 4.686 3.523 3.28 5.403 7.262 5.403 12.182 0 5.154-1.645 9.37-5.168 12.885-3.524 3.514-8.222 5.388-13.624 5.388zM1242.784 135.96v173.831h-28.188v-16.165c-4.932 5.857-10.805 10.308-17.852 13.354-7.282 3.045-15.034 4.45-23.725 4.45-11.98 0-22.785-2.576-32.416-7.964-9.63-5.389-17.383-12.885-22.785-22.725-5.403-9.605-8.222-20.85-8.222-33.5 0-12.652 2.819-23.897 8.222-33.502 5.402-9.605 13.154-17.102 22.785-22.49 9.63-5.388 20.436-7.965 32.416-7.965 8.222 0 15.973 1.405 22.785 4.216 6.813 2.812 12.685 7.029 17.618 12.651v-64.19h29.363zm-66.241 150.404c7.047 0 13.389-1.64 19.027-4.92 5.637-3.046 10.1-7.731 13.389-13.588 3.289-5.857 4.933-12.885 4.933-20.616 0-7.73-1.644-14.76-4.933-20.616-3.289-5.857-7.752-10.542-13.39-13.822-5.637-3.046-11.98-4.685-19.026-4.685-7.047 0-13.39 1.64-19.027 4.685-5.638 3.28-10.1 7.965-13.39 13.822-3.288 5.857-4.932 12.885-4.932 20.616s1.644 14.76 4.932 20.616c3.29 5.857 7.752 10.542 13.39 13.588 5.637 3.28 11.98 4.92 19.027 4.92zM1399.232 247.943c0 2.108-.235 4.92-.47 8.668h-98.423c1.644 9.137 6.342 16.4 13.624 21.787 7.282 5.389 16.208 8.2 27.013 8.2 13.86 0 25.135-4.451 34.06-13.588l15.74 18.04c-5.638 6.793-12.685 11.713-21.377 15.227-8.691 3.514-18.322 5.154-29.127 5.154-13.86 0-25.84-2.811-36.41-8.2-10.57-5.388-18.557-13.119-24.195-22.958-5.872-9.606-8.69-20.616-8.69-33.033 0-12.182 2.818-23.193 8.456-33.032 5.402-9.606 13.154-17.337 23.02-22.725 9.866-5.388 20.906-8.2 33.356-8.2 12.214 0 23.255 2.578 32.886 7.966 9.63 5.388 17.147 13.12 22.55 22.724 5.168 9.84 7.987 21.085 7.987 33.97zm-63.423-41.232c-9.396 0-17.383 2.811-23.725 8.2-6.577 5.622-10.57 13.119-11.98 22.255h71.175c-1.175-9.136-5.168-16.399-11.51-22.021-6.343-5.623-14.33-8.434-23.96-8.434zM1455.365 202.963c8.456-13.12 23.255-19.68 44.63-19.68v27.88c-2.583-.47-4.697-.704-6.811-.704-11.51 0-20.436 3.28-26.779 9.84-6.342 6.794-9.63 16.399-9.63 28.815v60.677h-29.363V184.689h27.953v18.274zM634.394 218.699a126.443 126.443 0 0029.363 18.629v72.463h-29.363v-91.092zM731.643 247.588v62.203H702.28v-61.936c4.444.477 8.96.721 13.532.721 5.36 0 10.643-.336 15.831-.988zM825.325 184.975c4.981-1.128 10.32-1.692 16.016-1.692 15.816 0 28.501 4.608 38.054 13.823 9.552 9.214 14.329 22.88 14.329 40.997v71.688h-29.363v-67.939c0-10.933-2.584-19.172-7.752-24.716-5.167-5.545-12.528-8.317-22.08-8.317-10.806 0-19.34 3.241-25.604 9.722-6.264 6.482-9.396 15.814-9.396 27.996v63.254h-29.363v-73.538c23.15-11.103 42.412-29.075 55.159-51.278z" fill="#15132e" ></path></svg> </a> <button class="navbar-toggle" type="button" aria-label="Navbar Toggle" > <span class="nav-bar nav-bar-top"></span> <span class="nav-bar nav-bar-mid"></span> <span class="nav-bar nav-bar-bot"></span> </button> <div class="navbar-container" style="margin-right: auto;"> <div class="navbar-container-inner"> <ul class="navbar-nav navbar-nav--main"> <li class="nav-item"> <a onclick="if (!window.__cfRLUnblockHandlers) return false; _t('header','click_Platform','blog')" class="nav-link has-dropdown d-flex align-items-center gap-5" href="https://www.socialinsider.io/#" >Platform <span class="toggle-dropdown toggle-dropdown-desktop" > <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none" > <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black" ></path> </svg> </span> </span> </a> <span class="toggle-dropdown"> <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none" > <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black" ></path> </svg> </span> </span> <div class="dropdown solution-dropdown" id="navigation-solution-dropdown" > <div class="wrapper"> <div class="container"> <div class="d-flex align-items-stretch justify-content-between dropdown-row" > <div class="drop-body solution-body solution-body-wrapper solution-body-tab" > <div class="row align-items-stretch" > <div class="col-md-6 col-12 side-navigation" > <span class="col-lg-12 col-12 d-block dropdown-content navigation-selection navigation-selection-desktop" data-target-element="navigation-analysis-benchmarking-dekstop" > <p class="heading" >Analysis & Benchmarking</p> <p class="description" > Measure the metrics that matter and compare your performance against your competitors </p> <div class="navigation-arrow" > <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 26 26" fill="none" > <circle cx="13" cy="13" r="13" fill="black" class="navigation-arrow-svg" ></circle> <path d="M12.6337 16.8918L12.5612 16.9631L12.6337 17.0344L13.3252 17.7146L13.3953 17.7835L13.4654 17.7146L17.7133 13.536L17.7857 13.4647L17.7133 13.3934L13.4654 9.21484L13.3953 9.14586L13.3252 9.21484L12.6337 9.89506L12.5612 9.96635L12.6337 10.0376L15.5222 12.8787H8.35742H8.25742V12.9787V13.9507V14.0507H8.35742H15.5222L12.6337 16.8918Z" fill="white" stroke="white" stroke-width="0.2" ></path> </svg> </div> </span> <div class="accordion si-accordion accordion-arrow-right accordion-mobile" id="navigation-accordion" > <div class="card"> <span data-toggle="collapse" data-target="#navigation-analysis-benchmarking" aria-expanded="false" class="col-12 d-block dropdown-content navigation-selection collapsed" > <p class="heading" > Analysis & Benchmarking </p> <p class="description" > Measure the metrics that matter and compare your performance against your competitors </p> <div class="navigation-arrow" > <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 26 26" fill="none" > <circle cx="13" cy="13" r="13" fill="black" class="navigation-arrow-svg" ></circle> <path d="M12.6337 16.8918L12.5612 16.9631L12.6337 17.0344L13.3252 17.7146L13.3953 17.7835L13.4654 17.7146L17.7133 13.536L17.7857 13.4647L17.7133 13.3934L13.4654 9.21484L13.3953 9.14586L13.3252 9.21484L12.6337 9.89506L12.5612 9.96635L12.6337 10.0376L15.5222 12.8787H8.35742H8.25742V12.9787V13.9507V14.0507H8.35742H15.5222L12.6337 16.8918Z" fill="white" stroke="white" stroke-width="0.2" ></path> </svg> </div> </span> <div id="navigation-analysis-benchmarking" class="collapse" data-parent="#navigation-accordion" > <div class="navigation-results-container w-100" id="navigation-ai-listening" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> <div class="navigation-results-container w-100" id="navigation-analysis-benchmarking-dekstop" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> <div class="navigation-results-container w-100" id="navigation-ai-listening-desktop" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" > AI Instagram Listening </p> <p class="description" > Back up any Instagram campaign hashtag with AI listening insights </p> </a> <a href="https://www.socialinsider.io/influencer-identification" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Influencers Identification </p> <p class="description" > Find the right partners to drive brand awareness and customer engagement </p> </a> </div> <div class="gray-background" id="gray-background" ></div> </div> </div> </div> <div class="menu-right-side right-solution" > <div class="d-flex align-items-start justify-content-end solution-card" > <div class="float-left card-image" > <figure class="header-nav-image" > <picture> <source type="image/webp" data-srcset="https://www.socialinsider.io/assets//img/webp/navigation/learn_product.webp" width="216" height="256" srcset="https://www.socialinsider.io/assets//img/webp/navigation/learn_product.webp" /> <img data-src="https://www.socialinsider.io/assets//img/socialinsider/navigation/learn_product.png" class="img-fluid ls-is-cached lazyloaded" alt="Social Media Industry Benchmarks" width="216" height="256" src="https://www.socialinsider.io/assets//img/socialinsider/navigation/learn_product.png" /> </picture> </figure> </div> <div class="float-left card-content" > <p class="heading">Watch Product Demo</p> <p class="description"> Learn how to get started with Socialinsider </p> <a class="btn demo-button solution-demo-button d-flex align-items-center" href="https://www.socialinsider.io/product" > <svg xmlns="http://www.w3.org/2000/svg" width="31" height="30" viewBox="0 0 31 30" fill="none" class="desktop-svg" > <path d="M30.1108 15C30.1108 22.8802 23.5447 29.3 15.4054 29.3C7.26612 29.3 0.7 22.8802 0.7 15C0.7 7.11981 7.26612 0.7 15.4054 0.7C23.5447 0.7 30.1108 7.11981 30.1108 15Z" stroke="black" stroke-width="1.4" ></path> <path d="M15.2619 19.4522L15.1883 19.5238L15.2619 19.5955L16.1532 20.4633L16.2229 20.5312L16.2927 20.4633L21.7679 15.1322L21.8414 15.0606L21.7679 14.9889L16.2927 9.65785L16.2229 9.58992L16.1532 9.65784L15.2619 10.5257L15.1883 10.5973L15.2619 10.669L19.0331 14.3405H9.72949H9.62949V14.4405V15.6807V15.7807H9.72949H19.0331L15.2619 19.4522Z" fill="black" stroke="black" stroke-width="0.2" ></path> </svg> <svg xmlns="http://www.w3.org/2000/svg" width="60" height="59" viewBox="0 0 60 59" fill="none" class="mobile-svg" > <path d="M58.8108 29.1184C58.8108 44.6228 45.8947 57.2368 29.9054 57.2368C13.9161 57.2368 1 44.6228 1 29.1184C1 13.614 13.9161 1 29.9054 1C45.8947 1 58.8108 13.614 58.8108 29.1184Z" fill="black" stroke="black" stroke-width="2" ></path> <path d="M29.693 37.8286L29.6194 37.9002L29.693 37.9719L31.4232 39.6565L31.4929 39.7245L31.5627 39.6565L42.1913 29.3077L42.2648 29.236L42.1913 29.1644L31.5627 18.8156L31.4929 18.7476L31.4232 18.8156L29.693 20.5002L29.6194 20.5719L29.693 20.6435L37.1798 27.9324H18.8877H18.7877V28.0324V30.4398V30.5398H18.8877H37.1798L29.693 37.8286Z" fill="white" stroke="black" stroke-width="0.2" ></path> </svg> Watch Demo </a> </div> </div> </div> </div> </div> </div> </div> <script> const navigationSelections = document.querySelectorAll( ".navigation-selection" ); const networks = document.querySelectorAll(".networks"); const navigationResults = document.querySelectorAll( ".navigation-results-container" ); const navigationSolutionDropdown = document.getElementById( "navigation-solution-dropdown" ); const navigationResultsContainer = document.getElementById( "navigation-results-container" ); const grayBackground = document.getElementById("gray-background"); function removeActiveClassFromAllElements() { networks.forEach((network) => { network.classList.remove("selected"); }); navigationResults.forEach((navigationResult) => { navigationResult.classList.remove("selected"); }); navigationSelections.forEach((navigationSelection) => { navigationSelection.classList.remove("selected"); }); grayBackground.classList.remove("selected"); } document.addEventListener("DOMContentLoaded", function () { navigationSelections.forEach((navigationSelection) => { navigationSelection.addEventListener("click", function () { let windowWidth = window.innerWidth || document.documentElement.clientWidth || document.body.clientWidth; if (windowWidth < 1200) return; const targetElement = navigationSelection.getAttribute( "data-target-element" ); const targetElementContainer = document.getElementById(targetElement); removeActiveClassFromAllElements(); targetElementContainer.classList.add("selected"); navigationSelection.classList.add("selected"); grayBackground.classList.add("selected"); }); }); }); // make networks visible when clicked outisde navigationResultsContainer document.addEventListener("click", function (event) { let isClickInside = navigationResultsContainer.contains(event.target); let windowWidth = window.innerWidth || document.documentElement.clientWidth || document.body.clientWidth; if (windowWidth < 1200) return; // check if the click is not on navigationSelections navigationSelections.forEach((navigationSelection) => { if (navigationSelection.contains(event.target)) { isClickInside = true; } }); // check is dropdown is visible by checking display property if ( navigationSolutionDropdown.style.visibility != "hidden" && !isClickInside ) { removeActiveClassFromAllElements(); networks.forEach((network) => { network.classList.add("selected"); }); } }); navigationSolutionDropdown.addEventListener("mouseleave", function (event) { let windowWidth = window.innerWidth || document.documentElement.clientWidth || document.body.clientWidth; if (windowWidth < 1200) return; removeActiveClassFromAllElements(); networks.forEach((network) => { network.classList.add("selected"); }); }); </script> </li> <li class="nav-item"> <a onclick="_t('header','click_customer_page','homepage')" class="nav-link" href="https://www.socialinsider.io/customers" >Customers</a> </li> <li class="nav-item"> <a onclick="if (!window.__cfRLUnblockHandlers) return false; _t('header','click_resources','homepage')" class="nav-link has-dropdown d-flex align-items-center gap-5" href="https://www.socialinsider.io/#" >Resources <span class="toggle-dropdown toggle-dropdown-desktop" > <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none" > <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black" ></path> </svg> </span> </span> </a> <span class="toggle-dropdown"> <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none" > <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black" ></path> </svg> </span> </span> <div class="dropdown solution-dropdown"> <div class="wrapper"> <div class="container"> <div class="d-flex align-items-stretch justify-content-between dropdown-row" > <div class="drop-body solution-body" > <div class="row desktop-row"> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/blog/tag/studies/" > <p class="heading">Social Media Studies</p> <p class="description"> A centralized hub with social media reports and insights on social media strategy. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="/free-tools" > <div class="heading"> <span>Free Tools</span> <div class="badge">New</div> </div> <p class="description"> Dive deep into what it means to be a social media manager. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/industry-reports" > <p class="heading">Social Media Trends Reports</p> <p class="description"> Spot social media industry trends reports. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/emoji-glossary"> <div class="heading"> <span>Emoji Meanings Explained</span> <div class="badge">New</div> </div> <p class="description"> Emoji meanings explained to help express yourself more effectively on social media. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-statistics" > <p class="heading">Social Media Statistics</p> <p class="description"> Global social media statistics to craft your strategy on social. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/webinar" > <p class="heading">Webinars</p> <p class="description"> Learn how to make the most of Socialinsider’s features. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/the-life-of-a-social-media-manager-podcast" > <p class="heading">Podcast</p> <p class="description"> Dive deep into what it means to be a social media manager. </p> </a> </div> </div> <div class="menu-right-side right-solution" > <div class="d-flex align-items-start justify-content-end solution-card" > <div class="float-left card-image" > <figure class="header-nav-image" > <picture> <source type="image/webp" data-srcset="https://www.socialinsider.io/assets//img/webp/navigation/social-media-industry-benchmarks.webp" width="226" height="268" srcset="https://www.socialinsider.io/assets//img/webp/navigation/social-media-industry-benchmarks.webp" /> <img data-src="https://www.socialinsider.io/assets//img/socialinsider/navigation/social-media-industry-benchmarks.png" class="img-fluid ls-is-cached lazyloaded" alt="Social Media Industry Benchmarks" width="226" height="268" src="https://www.socialinsider.io/assets//img/socialinsider/navigation/social-media-industry-benchmarks.png" /> </picture> </figure> </div> <div class="float-left card-content resource-card" > <p class="heading"> 2024 Social Media Industry Benchmarks </p> <p class="description"> Understand how your brand’s performance stacks up to your industry </p> <a class="btn demo-button solution-demo-button d-flex align-items-center" href="https://www.socialinsider.io/blog/social-media-industry-benchmarks/" > <svg xmlns="http://www.w3.org/2000/svg" width="31" height="30" viewBox="0 0 31 30" fill="none" class="desktop-svg" > <path d="M30.1108 15C30.1108 22.8802 23.5447 29.3 15.4054 29.3C7.26612 29.3 0.7 22.8802 0.7 15C0.7 7.11981 7.26612 0.7 15.4054 0.7C23.5447 0.7 30.1108 7.11981 30.1108 15Z" stroke="black" stroke-width="1.4" ></path> <path d="M15.2619 19.4522L15.1883 19.5238L15.2619 19.5955L16.1532 20.4633L16.2229 20.5312L16.2927 20.4633L21.7679 15.1322L21.8414 15.0606L21.7679 14.9889L16.2927 9.65785L16.2229 9.58992L16.1532 9.65784L15.2619 10.5257L15.1883 10.5973L15.2619 10.669L19.0331 14.3405H9.72949H9.62949V14.4405V15.6807V15.7807H9.72949H19.0331L15.2619 19.4522Z" fill="black" stroke="black" stroke-width="0.2" ></path> </svg> <svg class="mobile-svg" xmlns="http://www.w3.org/2000/svg" width="60" height="59" viewBox="0 0 60 59" fill="none" > <path d="M58.8108 29.1184C58.8108 44.6228 45.8947 57.2368 29.9054 57.2368C13.9161 57.2368 1 44.6228 1 29.1184C1 13.614 13.9161 1 29.9054 1C45.8947 1 58.8108 13.614 58.8108 29.1184Z" fill="black" stroke="black" stroke-width="2" ></path> <path d="M29.693 37.8286L29.6194 37.9002L29.693 37.9719L31.4232 39.6565L31.4929 39.7245L31.5627 39.6565L42.1913 29.3077L42.2648 29.236L42.1913 29.1644L31.5627 18.8156L31.4929 18.7476L31.4232 18.8156L29.693 20.5002L29.6194 20.5719L29.693 20.6435L37.1798 27.9324H18.8877H18.7877V28.0324V30.4398V30.5398H18.8877H37.1798L29.693 37.8286Z" fill="white" stroke="black" stroke-width="0.2" ></path> </svg> Get Reports </a> </div> </div> </div> </div> </div> </div> </div> </li> <li class="nav-item"> <a onclick="_t('header','click_pricing','homepage')" class="nav-link" href="https://www.socialinsider.io/pricing" >Pricing</a> </li> <li class="nav-item"> <a onclick="_t('header','click_blog','homepage')" class="nav-link" href="https://www.socialinsider.io/blog" >Blog</a> </li> </ul> <ul class="navbar-nav navbar-nav--buttons -mobile"> <li class="nav-item"> <a class="btn btn-primary" onclick="_t('header','click_sign_up','header_blog')" href="https://app.socialinsider.io/signup" >Start 14-Day Free Trial</a> </li> <li class="nav-item"> <a class="btn btn-outline" href="https://www.socialinsider.io/book-demo" onclick="_t('talk_to_us','','header_blog');" >Book a demo</a> </li> </ul> </div> </div> <ul class="navbar-nav navbar-nav--buttons -desktop"> <li class="nav-item"> <a class="btn btn-primary" onclick="_t('header','click_sign_up','header_blog')" href="https://app.socialinsider.io/signup" >Start a 14-day free trial</a> </li> <li class="nav-item"> <a class="btn btn-outline" href="https://www.socialinsider.io/book-demo" onclick="_t('talk_to_us','','header_blog');" >Book a demo</a> </li> </ul> </nav> </div> </div> <script> document.addEventListener("DOMContentLoaded", function () { const navbar = document.querySelector('.header-website-desktop'); const toggle = document.querySelector('.header-website-desktop .navbar-toggle'); toggle.addEventListener('click', () => { setTimeout(() => { if (document.querySelector("body").classList.contains("menu-is-opened")) { navbar.style.cssText = "background: #fff !important"; } else { navbar.style.cssText = "background: #fff !important"; } }, 100); }); }); </script> <div class="menu " id="menu"> <div class="container-fluid"> <div class="row"> <div class="col-xs-12 is-flex end-xs"> <a tabindex="0" class="menu--close" id="menu-close"> <i class="icon icon-x icon--lg"> <svg class="icon__svg"> <svg fill="#ffffff" height="20px" width="20px" version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 460.775 460.775" xml:space="preserve"> <path d="M285.08,230.397L456.218,59.27c6.076-6.077,6.076-15.911,0-21.986L423.511,4.565c-2.913-2.911-6.866-4.55-10.992-4.55 c-4.127,0-8.08,1.639-10.993,4.55l-171.138,171.14L59.25,4.565c-2.913-2.911-6.866-4.55-10.993-4.55 c-4.126,0-8.08,1.639-10.992,4.55L4.558,37.284c-6.077,6.075-6.077,15.909,0,21.986l171.138,171.128L4.575,401.505 c-6.074,6.077-6.074,15.911,0,21.986l32.709,32.719c2.911,2.911,6.865,4.55,10.992,4.55c4.127,0,8.08-1.639,10.994-4.55 l171.117-171.12l171.118,171.12c2.913,2.911,6.866,4.55,10.993,4.55c4.128,0,8.081-1.639,10.992-4.55l32.709-32.719 c6.074-6.075,6.074-15.909,0-21.986L285.08,230.397z"/> </svg> </svg> </i> </a> </div> <div class="col-xs-12"> <div class="menu__main"> <div> <ul class="navbar-nav navbar-nav--main"> <li class="nav-item"> <span class="nav-link row-hover dropdown-toggle" style="color: #fff;" onclick="menuDrop('1')"> Social Media </span> <div class="no-show-collapse" id="collapseExample-1"> <a id="strategy-dropdown-mobile" class="dropdown-item strategy-dropdown-mobile" role="button" style="cursor: pointer; margin-left: 5vw;" > Strategy <svg fill="#000000" height="10px" width="10px" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 330 330" xml:space="preserve" > <path id="XMLID_225_" d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z" /> </svg> </a> <div class="collapse" id="strategy-collapse-mobile" style="margin-left: 10vw;" > <div class="card card-body p-0" > <ul class="list-unstyled" > <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/competitive-analysis/" > Competitive Analysis </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/brand-analysis/" > Brand Analysis </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/analytics-and-reporting/" > Analytics & Reporting </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/social-media-campaigns/" > Campaigns Analysis </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/how-to-guides/" > Guides </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/social-listening/" > Social Listening </a> </li> </ul> </div> </div> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/social-media-trends/"> Trends </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/social-media-tools/"> Tools </a> </div> </li> <li class="nav-item"> <span class="nav-link row-hover dropdown-toggle" style="color: #fff;" onclick="menuDrop('2')"> Data & Studies </span> <div class="no-show-collapse" id="collapseExample-2"> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/studies/"> Social Media Studies </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/what-data-says/"> What Data Says </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/free-social-media-industry-reports"> Social Media Industry Reports </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/social-media-statistics"> Social Media Stats </a> </div> </li> <li class="nav-item"> <span class="nav-link row-hover dropdown-toggle" style="color: #fff;" onclick="menuDrop('3')"> Platforms </span> <div class="no-show-collapse" id="collapseExample-3"> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/facebook-analytics/"> Facebook Analytics </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/instagram-analytics/"> Instagram Analytics </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/twitter-analytics/"> Twitter Analytics </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/linkedin-analytics/"> LinkedIn Analytics </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/youtube-analytics/"> YouTube Analytics </a> </div> </li> <li class="nav-item"> <a class="nav-link row-hover" style="color: #fff;" href="https://www.socialinsider.io/blog/tag/product/"> Product </a> </li> <li > <span class="nav-link header__search--open d-flex align-items-center " data-ghost-search tabindex="0" title="Search" aria-label="Search"> <i class="icon icon--sm"> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#search"></use> </svg> </i> <span class="header__search--text ml-2">Search</span> </span> </li> </ul> </div> </div> <div class="menu__secondary"> <ul class="nav"> <li class="nav-membership" style="width: 100%;"> <a class="btn btn-primary" onclick="_t('signup','click','header main')" href="https://app.socialinsider.io/signup"> Start 14-Day Free Trial </a> </li> <li class="nav-membership" style="width: 100%;"> <a class="btn btn-secondary" href="https://www.socialinsider.io/book-demo" onclick="_t('talk_to_us','','header_main');"> Get a demo </a> </li> </ul> </div> </div> </div> </div> </div> <header class="header header-fixed"> <div class="header__top floating-header"> <div class="container-fluid wrapper"> <div class="row"> <div class="col-xs-7 col-md-3 middle-xs is-flex" > <div class="header__brand flex-cc"> <a href="https://www.socialinsider.io/blog/"> <p style="margin-top: 47px;margin-left:5px;font-weight: bold;"> Socialinsider Blog</p> </a> </div> </div> <div class="col-xs-5 col-md-7 center-xs menus-list" style="margin-left: auto;"> <div class="header__bottom" style="height: 100%"> <div style="display:flex; justify-content:end; height: 100%;"> <nav class="navbar navbar-expand-lg h-justify-content-space-between"> <div class="navbar-container" style="margin-left: auto;"> <div class="navbar-container-inner"> <ul class="navbar-nav navbar-nav--main"> <li class="nav-item bigLi"> <a class="nav-link has-dropdown" href="https://www.socialinsider.io/#" >Social Media</a> <div class="dropdown solution-dropdown" style="left: -40px; width: 200px; z-index:400;" > <div class="row align-items-stretch dropdown-row"> <div class="drop-body solution-body" style="width:100%; padding:25px;" > <div class="row"> <div class="col-auto w-large menu--col"> <ul class="list-unstyled"> <li class="nav-item"> <a id="strategy-dropdown" class="nav-link row-hover strategy-dropdown" role="button" style="cursor: pointer;" > Strategy <svg fill="#000000" height="10px" width="10px" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 330 330" xml:space="preserve" > <path id="XMLID_225_" d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z" /> </svg> </a> <div class="collapse" id="strategy-collapse" > <div class="card card-body p-0" > <ul class="list-unstyled" > <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/competitive-analysis/" > Competitive Analysis </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/brand-analysis/" > Brand Analysis </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/analytics-and-reporting/" > Analytics & Reporting </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/social-media-campaigns/" > Campaigns Analysis </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/how-to-guides/" > Guides </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover mb-5" href="https://www.socialinsider.io/blog/tag/social-listening/" > Social Listening </a> </li> </ul> </div> </div> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/social-media-trends/" > Trends </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/social-media-tools/" > Tools </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="nav-item bigLi"> <a class="nav-link has-dropdown" href="https://www.socialinsider.io/#" >Data & Studies</a> <div class="dropdown solution-dropdown" style="left: 95px; width: 200px; z-index:400;" > <div class="row align-items-stretch dropdown-row"> <div class="drop-body solution-body" style="width:100%; padding:25px;" > <div class="row"> <div class="col-auto w-large menu--col"> <ul class="list-unstyled"> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/studies/" > Social Media Studies </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/what-data-says/" > What Data Says </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/free-social-media-industry-reports" > Social Media Industry Reports </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/social-media-statistics" > Social Media Stats </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="nav-item bigLi"> <a class="nav-link has-dropdown" href="https://www.socialinsider.io/#" >Platforms</a> <div class="dropdown solution-dropdown" style="left: 250px; width: 200px; z-index:400;" > <div class="row align-items-stretch dropdown-row"> <div class="drop-body solution-body" style="width:100%; padding:25px;" > <div class="row"> <div class="col-auto w-large menu--col"> <ul class="list-unstyled"> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/tiktok-analytics/" > TikTok Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/linkedin-analytics/" > LinkedIn Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/instagram-analytics/" > Instagram Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/facebook-analytics/" > Facebook Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/twitter-analytics/" > Twitter Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/youtube-analytics/" > YouTube Analytics </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="nav-item bigLi"> <a class="nav-link" href="https://www.socialinsider.io/blog/tag/product" >Product</a> </li> </ul> </div> </div> </nav> <script> $("#strategy-dropdown").click(function(event) { event.preventDefault(); $("#strategy-collapse").toggleClass("show"); }); </script> </div> </div> </div> <div class="header__search center-xs end-xs middle-xs is-flex search-container search-container-desktop" > <span class="header__search--open d-flex align-items-center " data-ghost-search tabindex="0" title="Search" aria-label="Search"> <i class="icon icon--sm"> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#search"></use> </svg> </i> <span class="header__search--text ml-2">Search</span> </span> </div> <button id="menu-open" class="navbar-toggle-blog" style="order: 2" type="button" title="Menu" aria-label="Blog Menu"> Blog Menu <span class="toggle-dropdown"> <span class="icon-svg"> <svg width="15" height="9" viewBox="0 0 15 9" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.91596 8.72882C7.07559 8.90997 7.27156 9 7.50055 9C7.72954 9 7.9244 8.90997 8.08514 8.72882L14.76 2.15331C14.9196 1.99494 15 1.80295 15 1.57733C15 1.35063 14.9196 1.15863 14.76 1.00026L14.0026 0.255069C13.8418 0.0967009 13.647 0.0120935 13.418 0.00124634C13.189 -0.0106855 12.993 0.0630748 12.8334 0.221442L7.50055 5.47469L2.16771 0.221442C2.00697 0.0630743 1.81211 -0.010686 1.58312 0.00124582C1.35413 0.0120929 1.15816 0.0967003 0.998531 0.255068L0.2411 1.00026C0.0803661 1.15863 -5.90377e-08 1.35063 -6.89473e-08 1.57733C-7.88094e-08 1.80295 0.080366 1.99494 0.2411 2.15331L6.91596 8.72882Z"></path> </svg> </span> </span> </button> </div> </div> <div id="progress" class="progress"></div> </div> </header> <script> function menuDrop(e){ let element = document.getElementById('collapseExample-'+e) if(element) { if(element.classList.contains('no-show-collapse')) { element.classList.remove('no-show-collapse') } else { element.classList.add('no-show-collapse') } } } $("#strategy-dropdown-mobile").click(function(event) { event.preventDefault(); $("#strategy-collapse-mobile").toggleClass("show"); }); </script> <main class="main" style="padding-top: 0px;"> <div class="container-fluid wrapper"> <div class="row"> <div class="col-xs-12"> <div id ="hero" class="post-hero "> <figure class="post-hero__image"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/08/social-media-persona.png 300w, /blog/content/images/size/w600/2024/08/social-media-persona.png 600w, /blog/content/images/size/w1000/2024/08/social-media-persona.png 1000w, /blog/content/images/size/w2000/2024/08/social-media-persona.png 2000w" data-sizes="(max-width: 800px) 50vw, (max-width: 1170px) 60vw, 1400px" data-src="/blog/content/images/size/w2000/2024/08/social-media-persona.png" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="social media persona cover" fetchpriority="high" /> </figure> <div class="post-hero__content"> <div class="post-hero__header"> <a class="tag-analytics-and-reporting post-hero__tag" href="/blog/tag/analytics-and-reporting/" title="Analytics & Reporting" aria-label="Analytics & Reportings">Analytics & Reporting</a> <a class="tag-competitive-analysis post-hero__tag" href="/blog/tag/competitive-analysis/" title="Competitive Analysis" aria-label="Competitive Analysiss">Competitive Analysis</a> </div> <h1 class="post-hero__title">A Social Media Persona Blueprint: Building Relationships That Convert</h1> <p class="post-hero__excerpt">Social media personas help you boost engagement and conversions. Learn the data-backed steps and best practices to create effective personas.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/blog/author/sabinavarga/" class="post-hero__author-image" aria-label="Sabina Varga"> <img class="lazyload" data-src="/blog/content/images/2024/06/Sabina-1x1.jpg" alt="Sabina Varga" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/sabinavarga/">Sabina Varga</a> </div> <time datetime="2024-08-02" class="post-hero__date"> Aug 2, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-analytics-and-reporting tag-competitive-analysis post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>Marketers have long understood the importance of the customer persona — a semi-fictional representation of ideal customers based on market research and data about existing clients. </p><p>But as more businesses rely on <a href="https://www.socialinsider.io/blog/social-media-marketing/">social media marketing</a> to connect with audiences, marketers are discovering the essential role social media personas play in having a clear, distinguished digital voice.</p><p>In this article, we’ll explore what social media personas are, why they are important, and how you can leverage <a href="https://www.socialinsider.io/social-media-analytics">social media analytics</a> to develop accurate and effective personas for your business.</p><highlight><p><strong>Table of Contents</strong><br> <a href="#whatis">What is a social media persona?</a><br> <a href="#whyareimportant">Why are social media personas important for your business?</a><br> <a href="#whatshouldinclude">What every social media persona profile should include</a><br> <a href="#brandelements">How to infuse social media personas with brand elements</a><br> <a href="#define">7 ways to define your social media persona</a><br> <a href="#types">Types of social media personas</a><br> <a href="#howmany">How many social media personas do you need?</a><br> <a href="#keepfresh">Keep your social media personas fresh</a></p> </highlight> </br><h2 id="what-is-a-social-media-persona">What is a social media persona?</h2><a name="whatis"></a><p>A social media persona, sometimes also referred to as a social media avatar, is a representation of your ideal customer based on real-world data and insights gathered from analyzing people's activity on social media platforms. </p><p>Developing social media personas helps brands create more targeted social marketing strategies, improve customer engagement and experience, and boost <a href="https://www.socialinsider.io/blog/social-media-roi/">social media ROI</a>.</p><p>Do you need a social media persona if you already have a customer persona? </p><p>Yes, because they serve distinct purposes and are created based on different data sets. </p><p><strong>A social media persona highlights the behaviors, interests, and interactions of people on social platforms.</strong> This persona helps brands create content and campaigns that resonate well with people in specific social media environments. </p><p>In contrast, a <a href="https://coschedule.com/marketing-strategy/marketing-persona">marketing persona</a> is a comprehensive representation of a target customer based on demographics, purchasing behavior, goals, and pain points. A buyer persona captures not only online behaviors but also motivations and challenges throughout the wider customer journey. </p><p>Both personas will have common elements, but they serve different — albeit complementary — business purposes and stages of the buying cycle.</p><div class="subscribe-newsletter-post"></div><h2 id="why-are-social-media-personas-important-for-your-business">Why are social media personas important for your business?</h2><a name="whyareimportant"></a><p>Short answer: because you want to have a successful online presence and leverage it to sell products and services. </p><p>Not to exaggerate, but getting to know your social media audience means <em>everything</em> in 2024, as Adina Jipa, Founder and CMO at Socialinsider, explains on the Stories and Strategies podcast. </p><iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/58JPXEHprVg073gXRm7We5?utm_source=generator" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe><p>Let’s look into the benefits in more detail.</p><h3 id="develop-social-media-empathy">Develop social media empathy</h3><p>Imagine trying to connect to a person without having any clue about who they are (or trying to find out). Almost impossible. </p><p>The same goes for creating content. Without deeply understanding your audience, it’s very difficult to be relevant and compelling. </p><p>A social media persona enables your social media managers to see the world from customers' perspectives and <a href="https://www.youtube.com/watch?v=v6EWN4EjHM0&ab_channel=MastersinMarketing">put themselves in their shoes</a>. </p><p>This empathy-driven approach helps create content that resonates with the audience’s needs, preferences, and pain points, making your communication more effective and authentic.</p><h3 id="have-a-competitive-advantage">Have a competitive advantage</h3><p>Buyer personas for social media allow you to tailor your content and offering to meet your clients’ needs better than your competitors. </p><p>Insights included in a social media persona profile can give you a significant edge in the market, enabling you to deliver superior customer experiences and build stronger relationships.</p><h3 id="attract-the-right-leads-for-your-business">Attract the right leads for your business</h3><p>A common pitfall for businesses is generating a lot of leads (yay!) only to find later in the buyer's journey that they are unqualified (yikes!). This wastes a lot of marketing and sales resources in the long run and affects the bottom line. </p><p>Social media personas give businesses a clear picture of their audience, making <a href="https://www.semrush.com/blog/tofu-mofu-bofu-a-practical-guide-to-the-conversion-funnel/">top-of-funnel targeting</a> more efficient and increasing the chances that the right people will connect with the business. </p><p>The result? </p><p>Higher <a href="https://www.socialinsider.io/blog/social-media-ctr/">social media click-through rates</a>, more conversions, and happier stakeholders.</p><h3 id="manage-social-media-crises-effectively">Manage social media crises effectively</h3><p>Understanding your audience helps you anticipate and prepare for potential issues that could arise. </p><p>In a crisis, knowing how your customers are likely to react allows you to create timely and appropriate responses, maintaining trust and mitigating negative impacts.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/08/social-media-personas-importance.png" class="kg-image" alt="importance of social media personas" loading="lazy" width="2000" height="5833" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/08/social-media-personas-importance.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/08/social-media-personas-importance.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/08/social-media-personas-importance.png 1600w, https://www.socialinsider.io/blog/content/images/2024/08/social-media-personas-importance.png 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="amplify-your-reach">Amplify your reach</h3><p>Tailored content is more likely to be shared and engaged with by your target audience. </p><p>When your audience finds your content relevant and valuable, they are more inclined to share it, thereby amplifying your reach and expanding your brand’s visibility organically.</p><h3 id="humanize-your-content">Humanize your content</h3><p>Personas help you create more relatable and humanized <a href="https://www.socialinsider.io/blog/social-media-content/">social media content</a>. </p><p>By reflecting the language, values, and interests of your audience, you make your brand more approachable and trustworthy. </p><p>Content created with a unique social media persona in mind is more likely to create meaningful connections and foster loyalty.</p><h3 id="optimize-your-content-strategy">Optimize your content strategy</h3><p>A well-defined persona provides clarity on what topics to cover, what tone to use, and which formats are most appealing. </p><p>It's like a guiding light in a sea of possibilities that lets you be strategic and consistent in content creation.</p><h3 id="create-compelling-advertising-campaigns">Create compelling advertising campaigns</h3><p>Having a clear social media persona makes it easier to segment advertising audiences so that the right messages reach the right people at the right time. </p><p>For example, persona consistent ads generate twice the results compared to ads with no specific audience targeting, according to <a href="https://www.protocol80.com/blog/buyer-persona-statistics">Protocol80</a>.</p><p>This optimization ensures that ad budgets are spent more efficiently and that resources are focused where it matters.</p><p>Overall, personas allow you to communicate more efficiently and make better use of the always-limited resources.</p><h2 id="what-every-social-media-persona-profile-should-include">What every social media persona profile should include</h2><a name="whatshouldinclude"></a><p>Looking for a social media persona template to get started quickly? We got you covered. </p><p>Below, you'll find a short and sweet guide to everything a social persona should include to make it relevant and useful for your strategy and team.</p><h3 id="1-demographics">1. Demographics</h3><ul><li><strong>Age</strong> — tailor content to different life stages</li><li><strong>Gender</strong> — understand specific content preferences</li><li><strong>Location</strong> — time zones, cultural nuances, and local trends</li><li><strong>Income level</strong> - determines the affordability of your products/services</li><li><strong>Education level</strong> - guides the complexity of your content and messaging</li><li><strong>Occupation </strong>— better targeting with industry, job title, and seniority information</li></ul><h3 id="2-psychographic-data-values-goals-and-pain-points">2. Psychographic data: Values, goals, and pain points</h3><ul><li><strong>Values</strong> — principles or beliefs of your ideal customers</li><li><strong>Goals (personal and professional)</strong> - what they are striving to achieve</li><li><strong>Pain points</strong> — challenges, problems, and obstacles clients are facing that your business can solve</li></ul><h3 id="3-interests">3. Interests</h3><ul><li><strong>Topics of interest</strong> - subjects that they are passionate about or engaged in</li><li><strong>Hobbies and activities </strong>- what people in your target audience do in their free time</li></ul><h3 id="4-personality-traits">4. Personality traits</h3><ul><li><strong>Dominant traits</strong> - understand the <a href="https://en.wikipedia.org/wiki/Big_Five_personality_traits">main personality types</a> to adjust your tone of voice and messaging appropriately</li></ul><h3 id="5-favorite-brands-on-social-media">5. Favorite brands on social media</h3><ul><li><strong>Brands they follow and engage with </strong>— which brands do they engage with most on social media?</li></ul><h3 id="6-source-of-information">6. Source of Information</h3><ul><li><strong>Preferred information channels </strong>- social media platforms, blogs, podcasts, news sites, etc.</li><li><strong>Influencers</strong> — who your clients like and follow</li><li><strong>Groups</strong> — social media groups and communities that your target audience is more likely to join and be active in</li></ul><h3 id="7-social-media-habits">7. Social media habits</h3><ul><li><strong>Platforms used</strong> — social media platforms they use most frequently</li><li><strong>Engagement style </strong>— do they actively engage by commenting and sharing, or are they passive consumers of content?</li><li><strong>Content preferences </strong>— types of content do they prefer (videos, articles, infographics, memes, etc.)</li><li><strong>Time spent on social media</strong> — average time spent on social media by platform</li><li><strong>Peak activity times</strong> — when they most active on social media</li></ul><h3 id="8-business-specific-attributes">8. Business-specific attributes</h3><ul><li><strong>Business size</strong> — for B2B social media personas, knowing the size of their company can help tailor your approach.</li><li><strong>Decision maker status</strong> — role in the purchasing decisions in the organizations, such as a decision maker, influencer, etc. <br></li></ul><p>All this information helps you put together a puzzle that reveals who your social media persona is. The details will enable you to create content with confidence, knowing that you're talking with the right person and that you're maximizing engagement.</p><h2 id="how-to-infuse-social-media-personas-with-brand-elements">How to infuse social media personas with brand elements</h2><a name="brandelements"></a><p>It's great to know your ideal clients in detail and speak their language. But to get results for your business, you also must seamlessly integrate your business attributes into your social media personas. </p><p>Here's how to do that efficiently:</p><h3 id="tone-of-voice">Tone of voice</h3><p>First, ensure that your social media tone of voice is clearly defined. If it's not, spend some time with your team deciding whether your communication style should be professional, friendly, humorous, authoritative, or a mix tailored to different contexts.</p><p>Once the tone of voice is clear, adapt it to match the preferences and expectations of your target audience and the particularities of different channels. </p><p>For example, a professional tone might resonate well on LinkedIn, while a more casual and engaging tone could be suitable for Instagram. </p><p>Slight adaptations can help you communicate more effectively while maintaining the core brand voice.</p><h3 id="preferred-social-media-platforms">Preferred social media platforms</h3><p>Determine which social media platforms your target personas use the most and focus your efforts on there to maximize engagement and reach.</p><p>Develop strategies and content tailored to each platform's features and audience behavior. </p><p>For example, use LinkedIn for B2B interactions and professional content, Instagram for visual storytelling, and X (previously Twitter) for real-time updates and engagement.</p><p>Follow <a href="https://www.socialinsider.io/blog/social-media-trends/">social media trends</a>, as audiences tend to change their behavior and preferences. Refine your approach periodically to stay relevant.</p><h3 id="preferred-content-type">Preferred content type</h3><p>Identify the types of content your audience prefers, such as articles, infographics, videos, memes, or user-generated content. This ensures that your <a href="https://www.socialinsider.io/blog/social-media-strategy/">social media strategy</a> aligns with their consumption habits.</p><p>Leverage various content formats, such as <a href="https://www.socialinsider.io/blog/tiktok-vs-reels-vs-shorts/">short-form videos</a> for quick engagement on Instagram and TikTok, detailed articles for in-depth information on LinkedIn, and interactive polls on Twitter.</p><p><a href="https://www.socialinsider.io/blog/social-media-metrics/">Analyze engagement metrics</a> to understand what types of content resonate with your audience and catch any changes in user behavior and preferences.</p><p>By taking all these elements into account, you can create a strong social media persona that informs and improves your strategic decisions.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/08/defining-social-media-personas.png" class="kg-image" alt="defining social media personas" loading="lazy" width="2000" height="4603" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/08/defining-social-media-personas.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/08/defining-social-media-personas.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/08/defining-social-media-personas.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/08/defining-social-media-personas.png 2400w" sizes="(min-width: 720px) 720px"></figure><h2 id="7-ways-to-define-your-social-media-persona">7 ways to define your social media persona</h2><a name="define"></a><p>Your social media persona will only be as good as the data and information you use to build it. Accuracy, source credibility, and diversity are key. </p><p>Let’s look at some of the most reliable and rich sources and methods to use to craft compelling social media personas.</p><h3 id="1-leverage-existing-customer-insights">1. Leverage existing customer insights</h3><p>No need to start from scratch if you already have a good understanding of your customers. </p><p>If your marketing team has developed buyer personas, you're off to a great start, as you can readily access demographics, interests, pain points, and goals. Adapt this information to a social media context and complete it with channel-specific data and insights. </p><p>Potential existing data sources to inform your social media persona:</p><ul><li>Marketing persona</li><li>Email segmentation data</li><li>Customer surveys and feedback</li><li>Sales and customer support data</li><li>Market research report</li></ul><h3 id="2-access-your-social-media-analytics">2. Access your social media analytics</h3><p>What better way to get to know your social media audience than looking at who is following and engaging with your brand pages? </p><p>The analytics available on various social media platforms help you gain deeper insights into your audience and inform your persona. </p><p><a href="https://app.socialinsider.io/signup">Socialinsider</a> provides detailed reports for various channels to help you quickly get valuable insights without the hassle of switching platforms and integrating data. </p><ul><li><a href="https://www.socialinsider.io/facebook-analytics"><strong>Facebook analytics</strong></a><strong> - </strong>Understand the demographics, interests, and behaviors of your Facebook audience.</li></ul><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/08/facebook-demographics-data-2.png" class="kg-image" alt="Facebook demographics data" loading="lazy" width="2000" height="1149" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/08/facebook-demographics-data-2.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/08/facebook-demographics-data-2.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/08/facebook-demographics-data-2.png 1600w, https://www.socialinsider.io/blog/content/images/2024/08/facebook-demographics-data-2.png 2020w" sizes="(min-width: 720px) 720px"></figure><p></p><ul><li><a href="https://www.socialinsider.io/instagram-analytics"><strong>Instagram analytics</strong></a><strong> - </strong>Analyze follower demographics, engagement metrics, and content performance.</li></ul><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/08/instagram-demographics-data.png" class="kg-image" alt="Instagram demographics data" loading="lazy" width="2000" height="1327" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/08/instagram-demographics-data.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/08/instagram-demographics-data.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/08/instagram-demographics-data.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/08/instagram-demographics-data.png 2400w" sizes="(min-width: 720px) 720px"></figure><p></p><ul><li><a href="https://www.socialinsider.io/linkedin-analytics"><strong>LinkedIn analytics</strong></a><strong> - </strong>Explore professional details like job titles, industries, and seniority.</li></ul><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/08/linkedin-demographics-data.png" class="kg-image" alt="linkedin demographics data" loading="lazy" width="2000" height="1025" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/08/linkedin-demographics-data.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/08/linkedin-demographics-data.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/08/linkedin-demographics-data.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/08/linkedin-demographics-data.png 2400w" sizes="(min-width: 720px) 720px"></figure><ul><li><a href="https://www.socialinsider.io/tiktok-analytics"><strong>TikTok analytics</strong></a>. View follower demographics, video performance, and trends.</li><li><strong>YouTube user insights.</strong> Check audience demographics, watch time, and viewer engagement.</li></ul><iframe src="https://snippets.socialinsider.io/snippets/ZTolE5EBy8maN-2G_v4N" width="630" height="700" class="si-snippets-iframe"></iframe><div class="kg-card kg-button-card kg-align-center"><a href="https://app.socialinsider.io/signup" class="kg-btn kg-btn-accent">Get social media insights!</a></div><h3 id="3-understand-on-site-behavior">3. Understand on-site behavior</h3><p>Analytics from your website provide plenty of insights into how your audience interacts with your brand and also into what happens with traffic coming from social media. </p><ul><li>Analyze <strong>CRM data </strong>for detailed customer profiles based on sales and marketing data.</li><li>Access <strong>Google Analytics data</strong>, such as social media traffic, browsing behaviors, and conversion rates. To better understand user behavior coming from specific social media posts, be sure to use UTM parameters.</li><li>Add <strong>UTM parameters</strong> to your URLs to monitor which social media campaigns drive the most traffic and conversions.</li></ul><h3 id="4-ask-your-customers-questions">4. Ask your customers questions</h3><p>Sometimes, getting to know people is as easy as asking a few questions. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/08/questions-for-social-media-persona-pains.png" class="kg-image" alt="Here's a LinkedIn post from Socialinsider about the target audience pains" loading="lazy" width="1218" height="1176" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/08/questions-for-social-media-persona-pains.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/08/questions-for-social-media-persona-pains.png 1000w, https://www.socialinsider.io/blog/content/images/2024/08/questions-for-social-media-persona-pains.png 1218w" sizes="(min-width: 720px) 720px"></figure><p>Engage directly with your customers to gather qualitative <a href="https://www.socialinsider.io/blog/social-media-insights/">social media insights</a>:</p><ul><li><strong>Surveys</strong> — Send out surveys to collect structured feedback.</li><li><strong>Customer interviews</strong> — Conduct one-on-one interviews for in-depth insights.</li><li><strong>Social media polls </strong>— Use polls on platforms like Instagram and Twitter to gather quick opinions.</li><li><strong>Social media open questions</strong> — Ask open-ended questions to encourage detailed responses.</li><li><strong>Customer support data</strong> — Analyze reviews and feedback from customer support interactions.</li></ul><h3 id="5-define-beneficial-and-detrimental-personas">5. Define beneficial and detrimental personas</h3><p>Identify different segments within your audience based on their unique characteristics and behaviors and differentiate between types of segments. </p><p>For example, it's important to recognize and define negative social media personas — those that may have a detrimental impact on your brand. </p><p>Negative personas are typically segments of your audience that are unlikely to convert, may spread negative feedback, or engage in disruptive behavior. </p><p>Examples may include: </p><ul><li><strong>People who are always looking for the lowest price</strong> often return products and rarely become loyal customers.</li><li>Users who consistently leave <strong>negative comments and reviews</strong>.</li><li><strong>Followers who engage with your content </strong>but never convert.</li></ul><p>Careful segmentation enables you to more easily identify undesirable customer behaviors and refine your targeting and focus.</p><h3 id="6-build-audience-segments-for-your-paid-social-campaigns">6. Build audience segments for your paid social campaigns</h3><p>Now that you know how to refine your social media persona to only address the right people, it's time to get granular. </p><p>After all, 62% of marketers say that personalization is their most effective technique and 80% of companies that use market segmentation report increased sales, according to <a href="https://www.notifyvisitors.com/blog/segmentation-statistics/">NotifyVisitors</a>. </p><p>Especially when it comes to paid social media campaigns, creating well-defined audience segments is crucial. By targeting specific groups of people, you can deliver more relevant messages, increase engagement, and improve your ROI.</p><p>Here are some key factors to consider when building your audience segments:</p><ul><li>Demographics: age, gender, location, income, education, etc.</li><li>Interests: hobbies, activities, favorite brands, etc.</li><li>Behaviors: purchasing habits, online browsing behavior, app usage, etc.</li><li>Psychographics: values, attitudes, personality traits, etc.</li><li>Buyer stage: <a href="https://www.socialinsider.io/blog/brand-awareness/">brand awareness on social media</a>, consideration, purchase, or loyalty. <br></li></ul><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/08/persona-demographics-and-interests.png" class="kg-image" alt="social media persona demographics and interests for ads" loading="lazy" width="2000" height="1101" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/08/persona-demographics-and-interests.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/08/persona-demographics-and-interests.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/08/persona-demographics-and-interests.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/08/persona-demographics-and-interests.png 2400w" sizes="(min-width: 720px) 720px"></figure><p><br>Below are a few common social media audience segment types to help you get started: </p><ul><li>The core audience, based on your ideal customer profile.</li><li>Lookalike audiences, formed by people similar to your existing customers who are also likely to engage with your brand.</li><li>Engagement audiences, created from people who have interacted with your brand on social media or on other communication channels.</li><li>Existing customers, segmented by type or value of purchase.</li><li>Inactive customers who haven't purchased in a while but could be reactivated.</li></ul><h3 id="7-create-persona-focused-messages">7. Create persona-focused messages</h3><p>Once you've developed detailed social media personas, the next step is to craft messages that resonate with each specific audience segment. This involves tailoring your content to address their unique needs, desires, and pain points.</p><p>A few <a href="https://www.socialinsider.io/blog/social-media-best-practices/">social media best practices</a> to communicate effectively:</p><ul><li>Understand and use your persona's unique language, including jargon and tone of voice.</li><li>Always focus on benefits, not just on features. Explain how your product or service solves people's specific problems.</li><li>End strong with a compelling call to action that encourages the desired behavior, such as buying, signing up for a newsletter, or sharing content.</li><li>Experiment with different messages to see what works best for various personas and segments.</li><li>Use the right images and videos to enhance your message. Remember that while some audiences may like beautiful, polished visuals, others may enjoy more raw and authentic graphics.</li></ul><h2 id="types-of-social-media-personas">Types of social media personas</h2><a name="types"></a><p>While <a href="https://www.socialinsider.io/blog/what-does-a-social-media-manager-do/">social media managers</a> — creative as they are — come up with different names and labels for their personas, here are some common types that any business will need: </p><ul><li><strong>Primary persona.</strong> This is your ideal customer, the person most likely to buy your product or service. You can have more than one primary persona.</li></ul><p></p><ul><li><strong>Secondary persona.</strong> This persona is similar to the primary persona but has slightly different needs or preferences and is not the main focus of your social media efforts. Again, you can have mutiple personas.</li></ul><p></p><ul><li><strong>Influencer persona.</strong> This persona is someone who can influence your target audience's purchasing decisions and who you need to have on your side. Depending on your audience, there may be multiple influencers in the buying decision. Choose the most important one(s).</li></ul><p></p><ul><li><strong>Platform-specific persona. </strong>This persona is tailored to a particular social media platform, taking into account specific behaviors and preferences that determine content types, themes, and targeting. Create a social media persona segment for each platform that you use. </li></ul><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/08/types-of-social-media-personas.png" class="kg-image" alt="types of social media personas" loading="lazy" width="2000" height="3175" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/08/types-of-social-media-personas.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/08/types-of-social-media-personas.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/08/types-of-social-media-personas.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/08/types-of-social-media-personas.png 2400w" sizes="(min-width: 720px) 720px"></figure><p>Beyond these generic types, you can think of social media persona types based on different criteria, such as demographics and interests:</p><ul><li><strong>The tech-savvy student</strong>. Early adopter, interested in trends and new tech.</li><li><strong>The busy professional</strong>. Uses social media for networking and staying informed.</li><li><strong>The stay-at-home parent</strong>. Connects with other parents, usually in social media groups, shares parenting tips, and looks for deals.</li><li><strong>The senior citizen</strong>. Primarily uses social media for staying in touch with family and friends.<br></li></ul><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/08/social-media-personas-demographic-segmentation.png" class="kg-image" alt="social media personas demographic segmentation" loading="lazy" width="2000" height="3175" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/08/social-media-personas-demographic-segmentation.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/08/social-media-personas-demographic-segmentation.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/08/social-media-personas-demographic-segmentation.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/08/social-media-personas-demographic-segmentation.png 2400w" sizes="(min-width: 720px) 720px"></figure><p>Based on personality traits and behavior, you can segment social media audiences as follows:</p><ul><li><strong>The influencer</strong>. Aspires to build a large following and impact others.</li><li><strong>The observer</strong>. Prefers to consume content without engaging actively.</li><li><strong>The commentator</strong>. Shares thoughts and perspectives frequently.</li><li><strong>The entertainer/innovator</strong>. Uses humor and creativity to engage with others.</li><li><strong>The empath</strong>. Connects with others on a deeper level, offering support and understanding.</li><li><strong>The thought leader</strong>. Shares valuable information and insights from experience. <br></li></ul><p>These are just a few examples to get your mind going. You can (and should) create more specific personas based on your target audience's unique characteristics. <br></p><p>But how far should you go with persona creation?</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/08/social-media-personas-segmentation.png" class="kg-image" alt="social media personas segmentation" loading="lazy" width="2000" height="3175" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/08/social-media-personas-segmentation.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/08/social-media-personas-segmentation.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/08/social-media-personas-segmentation.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/08/social-media-personas-segmentation.png 2400w" sizes="(min-width: 720px) 720px"></figure><h2 id="how-many-social-media-personas-do-you-need">How many social media personas do you need?</h2><a name="howmany"></a><p>The number of social personas you need will depend on the diversity of your audience and the specificity of your <a href="https://www.socialinsider.io/blog/social-media-goals/">social media goals</a>. </p><p>While there's no rule on the number of personas you should create, most businesses find that between three and seven personas provide a good balance of detail and manageability. </p><p>Less than three may mean your social media personas are too general and won't help you refine your targeting efficiently. More than seven can either result in too much granularity and repetition or include personas that are not as relevant to the brand. </p><p>When you're just starting out with creating social media personas, keep these best practices in mind: <br></p><ul><li><strong>Begin with 3-4 well-defined personas</strong>. This allows you to focus on the most significant segments of your audience without becoming overwhelmed.</li><li><strong>Ensure each persona is detailed and actionable</strong>, providing clear insights into how you can effectively engage and convert each segment.</li><li>As you gather more data and insights,<strong> refine and possibly expand your personas</strong> to include additional segments.</li><li><strong>Involve your entire marketing team in the process</strong>, as well as other stakeholders who can provide valuable insights into customer profiles.</li></ul><h2 id="keep-your-social-media-personas-fresh">Keep your social media personas fresh</h2><a name="keepfresh"></a><p>Algorithms change more often than a <a href="https://www.socialinsider.io/blog/what-does-a-social-media-manager-do/">social media strategist</a> can keep track. And so do audiences, but, luckily, with the right tools, you can stay competitive and relevant. </p><p>Social media personas should be living, breathing representations of your target audience. Your customers are influenced by trends, technological advancements, and changes in their own lives. </p><p>Here's why you should refine social media personas regularly:<br></p><ul><li><strong>Consumer evolution. </strong>Consumer preferences, habits, and values shift. What resonated with your audience a year ago might not be as effective today.</li></ul><p></p><ul><li><strong>Technological advancements.</strong> New platforms, features, and algorithms influence how people consume content and interact with brands.</li></ul><p></p><ul><li><strong>Market conditions.</strong> Economic conditions, industry trends, and competitor actions can impact your target audience and their needs.</li></ul><p></p><ul><li><strong>Access to data. </strong>Regular analysis of social media analytics, website traffic, and customer feedback provides valuable data that may require persona refinement.</li></ul><p></p><ul><li><strong>Brand evolution. </strong>As your brand matures, your target audience may evolve as well. Do a regular <a href="https://www.socialinsider.io/blog/brand-audit/">brand audit</a> and align personas to updates. <br></li></ul><p>Include these steps in your marketing routine to keep social media personas fresh and relevant: </p><ul><li>Conduct periodic reviews of your social media personas to assess their accuracy and relevance.</li></ul><p></p><ul><li>Use <a href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/">social media analytics tools</a> to track audience behavior, demographics, and interests and notice changes in trends.</li></ul><p></p><ul><li>Analyze your <a href="https://www.socialinsider.io/social-media-competitor-analysis">competition's social media</a> activity regularly to identify successful strategies as well as areas of improvement.</li></ul><p></p><ul><li>Measure<a href="https://www.socialinsider.io/blog/social-sentiment-analysis/"> social sentiment</a> to determine whether you’re communicating effectively with your audience and proactively addressing and correcting issues.</li></ul><p></p><ul><li>Gather insights from customer surveys, social media comments, and other interactions.<br></li></ul><p>Congratulations! You are now equipped to create and update the ideal customer persona for your social media messages.</p><h2 id="final-thoughts">Final Thoughts</h2><p>Accurate social media personas are a must for brands that want to glow on Instagram, go viral on TikTok, and attract leads and talent on LinkedIn. </p><p>No matter the mix of platforms you use, generic customer personas are not enough anymore to ensure successful social media strategies. </p><p>By leveraging the power of data and insights, you can craft social personas that help you communicate in a genuine, relevant, and effective way with different audience segments. <a href="https://app.socialinsider.io/signup">Try Socialinsider</a> today to start building data-d</p> <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=1fb7cfaa77 " src="/blog/assets/images/cta_img.svg?v=1fb7cfaa77" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2024/06/Sabina-1x1.jpg" loading="lazy" alt="Sabina Varga"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/sabinavarga/">Sabina Varga</a></a></h4> <p class="author-bio">Content marketing expert with 15 years of experience in digital marketing. I dream of beach life but love the city as a multitasking mom juggling playgrounds, books, brunches, and travels.</p> <div class="author-meta align-center"> <a href="https://www.linkedin.com/in/sabinavarga/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none"> <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="transparent" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline"></path> <path d="M23.1672 19C21.9696 19 21.0002 19.9711 21 21.166C21 22.3621 21.9694 23.333 23.1674 23.333C24.3621 23.333 25.3328 22.3621 25.3328 21.166C25.3328 19.9709 24.3619 19 23.1672 19Z" fill="#0F0C17" class="inside"></path> <path d="M25.035 24.9766H21.298V37H25.035V24.9766Z" fill="#0F0C17" class="inside"></path> <path d="M34.5484 24.6777C32.7306 24.6777 31.5117 25.6743 31.0128 26.6195H30.9628V24.9766H27.3787L27.3785 36.9998H31.1122V31.0519C31.1122 29.4838 31.4107 27.9649 33.3549 27.9649C35.2712 27.9649 35.2967 29.7583 35.2967 31.1524V36.9996H39.031V30.4049C39.031 27.1678 38.3325 24.6777 34.5484 24.6777Z" fill="#0F0C17" class="inside"></path> </svg> </a> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-3 has-sidebar p-0 content-sidebar" id="content"> <section class="post-right-card"> <aside class="widget widget-preloaded-signup"> <h5 class="title-span">Analyze your competitors in seconds</h5> <span class="subtitle-span">Track & analyze your competitors and get top social media metrics and more!</span> <div class="signup-profile-form-group"> <input id="signup-preloaded-profile" type="text" name="profile" placeholder="Enter URL like this: https://www.instagram.com/wendys/ "> </div> <button type="submit" onclick="redirectToSignup()" class="btn btn-primary submit-form-button "> Start tracking </button> </aside> </section> </div> </div> </div> <section class="related-posts"> <div class="container-fluid wrapper"> <h5 class="section__title">You might also like</h5> <div class="icon__wave"> <svg class="wave" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 456.7 39.9" style="enable-background:new 0 0 456.7 39.9;" xml:space="preserve"> <path class="line" d="M4.2,33.2c0.1-0.1,7-6.9,15.9-13.8C27.7,13.7,38.7,6,47.5,6c7.5,0,14,6.6,20.3,12.9l0.4,0.4 c6.8,6.9,14.6,14.6,24.6,14.6c9.9,0,17.7-7.8,24.5-14.6l0.5-0.5C124,12.5,130.5,6,137.9,6c7.5,0,13.9,6.5,20.2,12.9l0.4,0.4 c6.8,6.9,14.6,14.6,24.5,14.6c10,0,17.8-7.8,24.6-14.6l0.5-0.5C214.4,12.5,220.9,6,228.4,6c7.5,0,14,6.5,20.2,12.9l0.4,0.4 c6.8,6.9,14.5,14.6,24.5,14.6c9.9,0,17.7-7.8,24.5-14.6l0.3-0.3c6.3-6.4,12.9-13,20.5-13c7.5,0,14.1,6.6,20.4,13l0.3,0.3 c6.8,6.9,14.6,14.6,24.5,14.6c9.9,0,17.6-7.8,24.5-14.6l0.2-0.2C395.1,12.6,401.6,6,409.2,6c8.7,0,19.8,7.7,27.3,13.4 c8.9,6.8,15.9,13.7,16,13.8"/> </svg> </div> <div class="row"> <div class="col-xs-12 col-md-6 col-lg-4 post-wrap"> <div class="post-card col"> <div class="special-bg"></div> <a class="post-card__image" style="box-shadow: 0 4px 57px 0 rgb(0 0 0 / 10%);" href="/blog/influencer-marketing/" title="Influencer Marketing: Your A-Z Guide in 2025" aria-label="Influencer Marketing: Your A-Z Guide in 2025"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/11/influencer-marketing.png 300w, /blog/content/images/size/w600/2024/11/influencer-marketing.png 600w, /blog/content/images/size/w1000/2024/11/influencer-marketing.png 1000w, /blog/content/images/size/w2000/2024/11/influencer-marketing.png 2000w" data-sizes="(max-width: 1000px) 50vw, 700px" data-src="/blog/content/images/size/w1000/2024/11/influencer-marketing.png" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="Influencer Marketing: Your A-Z Guide in 2025" /> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-analytics-and-reporting post-card__tag" href="/blog/tag/analytics-and-reporting/" title="Analytics & Reporting" aria-label="Analytics & Reportings">Analytics & Reporting</a> </div> <h2 class="post-card__title"> <a href="/blog/influencer-marketing/" title="Influencer Marketing: Your A-Z Guide in 2025" aria-label="Influencer Marketing: Your A-Z Guide in 2025">Influencer Marketing: Your A-Z Guide in 2025</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex "> <div class="post-card__author 1"> <a href="/blog/author/andaradulescu/" class="post-card__author-image" aria-label="Anda Radulescu"> <img class="lazyload" data-src="/blog/content/images/size/w100/2022/10/anda-radulescu-author.jpeg" alt="Anda Radulescu" src="/blog/content/images/size/w30/2022/10/anda-radulescu-author.jpeg" /> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/blog/author/andaradulescu/">Anda Radulescu</a> </div> <time datetime="2024-10-30" class="post-card__date"> Oct 30, 2024 </time> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-6 col-lg-4 post-wrap"> <div class="post-card col"> <div class="special-bg"></div> <a class="post-card__image" style="box-shadow: 0 4px 57px 0 rgb(0 0 0 / 10%);" href="/blog/impact-of-social-media-on-business/" title="Impact of Social Media on Business: Benefits and Risks" aria-label="Impact of Social Media on Business: Benefits and Risks"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/10/impact-of-social-media-on-business.png 300w, /blog/content/images/size/w600/2024/10/impact-of-social-media-on-business.png 600w, /blog/content/images/size/w1000/2024/10/impact-of-social-media-on-business.png 1000w, /blog/content/images/size/w2000/2024/10/impact-of-social-media-on-business.png 2000w" data-sizes="(max-width: 1000px) 50vw, 700px" data-src="/blog/content/images/size/w1000/2024/10/impact-of-social-media-on-business.png" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="Impact of Social Media on Business: Benefits and Risks" /> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-analytics-and-reporting post-card__tag" href="/blog/tag/analytics-and-reporting/" title="Analytics & Reporting" aria-label="Analytics & Reportings">Analytics & Reporting</a> </div> <h2 class="post-card__title"> <a href="/blog/impact-of-social-media-on-business/" title="Impact of Social Media on Business: Benefits and Risks" aria-label="Impact of Social Media on Business: Benefits and Risks">Impact of Social Media on Business: Benefits and Risks</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex "> <div class="post-card__author 1"> <a href="/blog/author/sabinavarga/" class="post-card__author-image" aria-label="Sabina Varga"> <img class="lazyload" data-src="/blog/content/images/size/w100/2024/06/Sabina-1x1.jpg" alt="Sabina Varga" src="/blog/content/images/size/w30/2024/06/Sabina-1x1.jpg" /> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/blog/author/sabinavarga/">Sabina Varga</a> </div> <time datetime="2024-10-22" class="post-card__date"> Oct 22, 2024 </time> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-6 col-lg-4 post-wrap"> <div class="post-card col"> <div class="special-bg"></div> <a class="post-card__image" style="box-shadow: 0 4px 57px 0 rgb(0 0 0 / 10%);" href="/blog/zero-click-content/" title="How to Master Zero-Click Content for Social Media" aria-label="How to Master Zero-Click Content for Social Media"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/10/zero-click-content-article.png 300w, /blog/content/images/size/w600/2024/10/zero-click-content-article.png 600w, /blog/content/images/size/w1000/2024/10/zero-click-content-article.png 1000w, /blog/content/images/size/w2000/2024/10/zero-click-content-article.png 2000w" data-sizes="(max-width: 1000px) 50vw, 700px" data-src="/blog/content/images/size/w1000/2024/10/zero-click-content-article.png" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="How to Master Zero-Click Content for Social Media" /> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-analytics-and-reporting post-card__tag" href="/blog/tag/analytics-and-reporting/" title="Analytics & Reporting" aria-label="Analytics & Reportings">Analytics & Reporting</a> </div> <h2 class="post-card__title"> <a href="/blog/zero-click-content/" title="How to Master Zero-Click Content for Social Media" aria-label="How to Master Zero-Click Content for Social Media">How to Master Zero-Click Content for Social Media</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex "> <div class="post-card__author 1"> <a href="/blog/author/phoebe/" class="post-card__author-image" aria-label="Phoebe Lown"> <img class="lazyload" data-src="/blog/content/images/size/w100/2024/09/Screenshot-2023-10-19-at-16.34.25.png" alt="Phoebe Lown" src="/blog/content/images/size/w30/2024/09/Screenshot-2023-10-19-at-16.34.25.png" /> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/blog/author/phoebe/">Phoebe Lown</a> </div> <time datetime="2024-10-10" class="post-card__date"> Oct 10, 2024 </time> </div> </div> </div> </div> </div> </div> </div> </section> <style> .content-toc.is-hidden { display: none; } .content-toc { max-height: 86vh; overflow-y: auto; background: #fff; } .content-features { margin-bottom: 50px; } .content-toc h3, .content-features h3 { font-size: 20px; text-align: left; line-height: 1.1em; } .content-toc ul, .content-features ul { list-style: none; margin: 0; padding: 0; text-align: left; } .content-toc li, .content-features li { font-size: 14px; margin: 0 0 5px; } .content-toc li:last-child { margin: 0; } .content-toc li a, .content-features li a { color: #054ada; line-height: 1.1; } .content-toc li a:hover, .content-features a:hover { color: #fbaf3a } .content-toc li a.active { color: #130d24; border-bottom: 1px solid #ffb03a; } </style> <script> // NOTE: Scroll performance is poor in Safari // - this appears to be due to the events firing much more slowly in Safari. // Dropping the scroll event and using only a raf loop results in smoother // scrolling but continuous processing even when not scrolling $(document).ready(function () { var progressBar = document.querySelector('progress'); var sideBar = document.querySelector('.post-right-card'); var subscribeBar = document.querySelector('.post-left-card'); var contentPosition = document.querySelector('#content').offsetTop var heroImage = document.querySelector('#hero'); var header = document.querySelector('.floating-header'); var defaultHeader = document.querySelector('.header-fixed') var author = document.querySelector('#bottom-subscribe'); var title = document.querySelector('.post-hero__title'); var lastScrollY = window.scrollY; var lastWindowHeight = window.innerHeight; var lastDocumentHeight = $(document).height(); var ticking = false; function onScroll() { lastScrollY = window.scrollY; requestTick(); } function onResize() { lastWindowHeight = window.innerHeight; lastDocumentHeight = $(document).height(); requestTick(); } function requestTick() { if (!ticking) { requestAnimationFrame(update); } ticking = true; } function update() { var progressMax = lastDocumentHeight - lastWindowHeight; var trigger = title.getBoundingClientRect().top + window.scrollY; var sidebarTrigger = heroImage.getBoundingClientRect().top + window.scrollY; var sidebarBottomTrigger = author.getBoundingClientRect().top + window.scrollY; var triggerOffset = 350; var sidebarTriggerOffset = heroImage.offsetHeight - 200; var sidebarBottomTriggerOffset = author.offsetHeight - 800; if (lastScrollY >= contentPosition && lastScrollY < sidebarBottomTrigger + sidebarBottomTriggerOffset) { subscribeBar.style.position = 'sticky'; subscribeBar.style.top = `${header.offsetHeight+20}px`; sideBar.style.position = 'sticky'; sideBar.style.top = `${header.offsetHeight+20}px`; highlightToc() } else if(lastScrollY >= sidebarBottomTrigger + sidebarBottomTriggerOffset){ subscribeBar.style.position = ''; var subscribeBarHeight =subscribeBar.clientHeight; subscribeBar.style.top = `${sidebarBottomTrigger + sidebarBottomTriggerOffset}px`; sideBar.style.position = ''; sideBar.style.top = `${sidebarBottomTrigger + sidebarBottomTriggerOffset}px`; } else { subscribeBar.style.position = ''; subscribeBar.style.top = `${contentPosition-400}px`; sideBar.style.position = ''; sideBar.style.top = `${contentPosition+100}px`; } if(progressBar != null && progressBar != undefined){ progressBar.setAttribute('max', progressMax); progressBar.setAttribute('value', lastScrollY); } ticking = false; } function highlightToc() { var scrollPosition = $(document).scrollTop(); $('#list-toc li a').each(function () { var tocLink = $(this); var tocLinkRef = $(tocLink.attr("href")); if ( scrollPosition > tocLinkRef.position().top + tocLinkRef.height()) { $('#list-toc li a.active').removeClass('active'); $(this).addClass('active'); } }); } function createToc() { const container = document.querySelector('.content-toc'); const listArray = document.querySelectorAll(".entry-content h2"); const list = document.getElementById('list-toc'); const toc = []; if (listArray.length) { listArray.forEach(function (element) { const {id, innerText} = element; toc.push(`<li><a href="#${id}">${innerText}</a></li>`); }); list.innerHTML = toc.join(''); if (list){ const links = list.querySelectorAll('a') links.forEach((link) => { link.addEventListener('click', function(event){ event.preventDefault(); event.stopPropagation(); links.forEach(link => link.classList.remove('active')) this.classList.add('active') if ( location.pathname.replace(/^\//, '') == this.pathname.replace(/^\//, '')&& location.hostname == this.hostname) { var target = jQuery(this.hash); jQuery('html, body').animate({ scrollTop: target.offset().top-80 }, 500); } }) }) } return; } if(container != null && container != undefined){ container.classList.add('is-hidden'); } } window.addEventListener('scroll', onScroll, {passive: true}); window.addEventListener('resize', onResize, false); update(); createToc(); }); </script> </main> <link href="https://calendly.com/assets/external/widget.css" rel="preload" as="style" onload="this.onload=null;this.rel='stylesheet'" /> <script src="https://calendly.com/assets/external/widget.js" type="text/javascript" ></script> <section class="section trial-card"> <div class="container"> <div class="row"> <div class="frame" style=" background: linear-gradient(87.25deg, #6788F2 4.51%, #5679EB 51.11%, #A3B8FF 100.75%, #3D5ECB 199.01%);" > <div class="inner-content d-flex flex-column align-items-center book-a-demo" > <h2 class="heading"> Improve your social media strategy with Socialinsider! </h2> <p class="content"> Use in-depth data to measure your social accounts’ performance, analyze competitors, and gain insights to improve your strategy. </p> <a onclick="_trackIntercom('new_trial_footer','blog_inline')" href="https://app.socialinsider.io/signup" class="trial-button btn btn-md btn-primary" style="background: #15132e;border: 1px solid #15132e;color: #fff" > Start a Trial </a> </div> </div> </div> </div> </section>   <footer class="footer"> <div class="container"> <div class="social-links-row"> <figure class="footer-logo"> <svg title="Socialinsider" viewBox="0 0 1500 312" width="100%" xmlns="http://www.w3.org/2000/svg" > <circle cx="716.555" cy="118.531" r="119.317" fill="#fbaf3a" transform="matrix(1.00937 0 0 1.01283 -7.457 1.796)" /> <path d="M53.722 311.43c-10.1 0-20.202-1.405-29.833-3.982-9.63-2.577-17.382-6.09-23.255-10.073l11.276-22.256c5.637 3.748 12.45 6.794 20.436 8.902 7.752 2.343 15.503 3.514 23.255 3.514 17.617 0 26.309-4.685 26.309-13.822 0-4.451-2.114-7.497-6.577-9.137-4.464-1.64-11.745-3.28-21.611-4.92-10.336-1.64-18.792-3.28-25.135-5.388-6.577-2.108-12.214-5.622-16.912-10.776-4.933-4.92-7.282-11.948-7.282-21.085 0-11.948 4.933-21.319 15.033-28.581 9.866-7.028 23.255-10.542 40.168-10.542 8.692 0 17.148.937 25.84 2.81 8.69 2.11 15.738 4.686 21.14 7.966L95.3 216.316c-10.57-6.325-22.55-9.37-35.94-9.37-8.69 0-15.268 1.17-19.496 3.748-4.463 2.577-6.812 6.09-6.812 10.308 0 4.685 2.349 7.965 7.281 9.839 4.698 2.108 11.98 3.983 22.081 5.623 10.1 1.64 18.322 3.28 24.665 5.388 6.342 2.108 11.98 5.388 16.677 10.308 4.464 4.92 6.813 11.713 6.813 20.616 0 11.714-5.168 21.084-15.269 28.113-10.1 7.028-23.96 10.542-41.577 10.542zM192.313 311.43c-12.685 0-24.195-2.81-34.296-8.199-10.1-5.388-18.087-13.119-23.725-22.958-5.872-9.606-8.69-20.616-8.69-33.033 0-12.416 2.818-23.427 8.69-33.032 5.638-9.606 13.625-17.337 23.725-22.725 10.101-5.388 21.611-8.2 34.296-8.2 12.92 0 24.43 2.812 34.53 8.2 10.1 5.388 18.087 13.12 23.96 22.725 5.637 9.605 8.456 20.616 8.456 33.032 0 12.417-2.819 23.427-8.456 33.033-5.873 9.84-13.86 17.57-23.96 22.958-10.1 5.389-21.61 8.2-34.53 8.2zm0-25.066c10.805 0 19.731-3.514 26.778-10.777 7.047-7.262 10.57-16.633 10.57-28.347 0-11.714-3.523-21.084-10.57-28.347-7.047-7.262-15.973-10.776-26.778-10.776-10.806 0-19.732 3.514-26.544 10.776-7.047 7.263-10.57 16.633-10.57 28.347 0 11.714 3.523 21.085 10.57 28.347 6.812 7.263 15.738 10.777 26.544 10.777zM344.997 311.43c-12.92 0-24.664-2.81-35-8.199-10.335-5.388-18.322-13.119-24.194-22.958-5.873-9.606-8.692-20.616-8.692-33.033 0-12.416 2.819-23.427 8.692-33.032 5.872-9.606 13.859-17.337 24.194-22.725 10.1-5.388 21.846-8.2 35-8.2 12.45 0 23.255 2.578 32.651 7.497 9.161 4.92 16.208 12.183 20.906 21.553l-22.55 13.12c-3.523-5.857-7.987-10.074-13.39-13.12-5.402-2.81-11.51-4.216-17.852-4.216-11.04 0-19.966 3.514-27.248 10.542-7.282 7.262-10.805 16.633-10.805 28.581s3.523 21.319 10.805 28.347c7.047 7.263 16.208 10.777 27.248 10.777 6.343 0 12.45-1.406 17.853-4.451 5.402-2.812 9.866-7.029 13.39-12.886l22.55 13.12c-4.933 9.37-11.98 16.633-21.142 21.553-9.396 5.154-20.2 7.73-32.416 7.73zM423.924 184.69h29.362V309.79h-29.362V184.689zm14.798-20.617c-5.402 0-9.865-1.64-13.389-5.154-3.523-3.28-5.403-7.497-5.403-12.416 0-4.92 1.88-9.137 5.403-12.651 3.524-3.28 7.987-4.92 13.39-4.92 5.402 0 9.865 1.64 13.389 4.686 3.523 3.28 5.402 7.262 5.402 12.182 0 5.154-1.644 9.37-5.167 12.885-3.524 3.514-8.222 5.388-13.625 5.388z" fill="#15132e" /> <path d="M735.269 241.124a120.668 120.668 0 01-19.457 1.572c-5.929 0-11.758-.431-17.454-1.262v-37.987h36.911v37.677zm-18.308-96.294c-6.693 0-12.303-2.678-16.831-6.036-4.528-3.358-6.791-9.536-6.791-14.534 0-4.998 2.263-11.176 6.791-14.534 4.528-3.358 10.138-6.037 16.831-6.037 6.694 0 12.304 2.601 16.832 5.803 4.527 3.202 6.791 9.224 6.791 14.065 0 5.154-2.214 11.488-6.644 15.002-4.429 3.514-10.089 6.271-16.979 6.271zM818.397 185.155a121.417 121.417 0 01-36.911 37.985v-62.509h36.911v24.524zM648.172 221.826a121.44 121.44 0 01-36.91-39.987v-71.132h36.91v111.119z" fill="#15132e" /> <path d="M539.73 183.284c18.556 0 32.65 4.45 42.516 13.119 9.631 8.902 14.564 22.256 14.564 40.06v73.328h-27.718v-15.228c-3.524 5.389-8.691 9.605-15.269 12.417-6.812 3.045-14.798 4.45-24.194 4.45-9.396 0-17.618-1.639-24.665-4.919-7.047-3.045-12.45-7.497-16.208-13.353-3.993-5.623-5.872-11.948-5.872-19.21 0-11.246 4.228-20.383 12.684-27.176 8.222-6.794 21.376-10.074 39.463-10.074h32.417v-1.874c0-8.668-2.584-15.462-7.752-20.148-5.403-4.685-13.155-7.028-23.49-7.028-7.047 0-13.86 1.171-20.671 3.28-6.812 2.108-12.685 5.154-17.383 9.136l-11.51-21.318c6.577-4.92 14.564-8.903 23.725-11.48 9.161-2.577 19.027-3.982 29.362-3.982zm-3.994 106.828c7.282 0 13.86-1.64 19.732-5.154 5.637-3.28 9.63-7.965 11.98-14.29v-14.526h-30.303c-16.912 0-25.369 5.623-25.369 16.634 0 5.388 2.114 9.605 6.343 12.65 4.228 3.046 10.1 4.686 17.617 4.686zM969.831 311.43c-10.1 0-20.201-1.405-29.832-3.982-9.63-2.577-17.383-6.09-23.255-10.073l11.275-22.256c5.638 3.748 12.45 6.794 20.436 8.902 7.752 2.343 15.504 3.514 23.256 3.514 17.617 0 26.308-4.685 26.308-13.822 0-4.451-2.114-7.497-6.577-9.137-4.463-1.64-11.745-3.28-21.61-4.92-10.336-1.64-18.793-3.28-25.135-5.388-6.577-2.108-12.215-5.622-16.913-10.776-4.933-4.92-7.282-11.948-7.282-21.085 0-11.948 4.933-21.319 15.034-28.581 9.866-7.028 23.255-10.542 40.168-10.542 8.691 0 17.148.937 25.839 2.81 8.691 2.11 15.738 4.686 21.14 7.966l-11.274 22.256c-10.57-6.325-22.55-9.37-35.94-9.37-8.691 0-15.269 1.17-19.497 3.748-4.463 2.577-6.812 6.09-6.812 10.308 0 4.685 2.35 7.965 7.282 9.839 4.698 2.108 11.98 3.983 22.08 5.623 10.101 1.64 18.323 3.28 24.665 5.388 6.342 2.108 11.98 5.388 16.678 10.308 4.463 4.92 6.812 11.713 6.812 20.616 0 11.714-5.168 21.084-15.268 28.113-10.101 7.028-23.96 10.542-41.578 10.542zM1052.042 184.69h29.362V309.79h-29.362V184.689zm14.799-20.617c-5.403 0-9.866-1.64-13.39-5.154-3.523-3.28-5.403-7.497-5.403-12.416 0-4.92 1.88-9.137 5.403-12.651 3.524-3.28 7.987-4.92 13.39-4.92 5.402 0 9.865 1.64 13.389 4.686 3.523 3.28 5.403 7.262 5.403 12.182 0 5.154-1.645 9.37-5.168 12.885-3.524 3.514-8.222 5.388-13.624 5.388zM1242.784 135.96v173.831h-28.188v-16.165c-4.932 5.857-10.805 10.308-17.852 13.354-7.282 3.045-15.034 4.45-23.725 4.45-11.98 0-22.785-2.576-32.416-7.964-9.63-5.389-17.383-12.885-22.785-22.725-5.403-9.605-8.222-20.85-8.222-33.5 0-12.652 2.819-23.897 8.222-33.502 5.402-9.605 13.154-17.102 22.785-22.49 9.63-5.388 20.436-7.965 32.416-7.965 8.222 0 15.973 1.405 22.785 4.216 6.813 2.812 12.685 7.029 17.618 12.651v-64.19h29.363zm-66.241 150.404c7.047 0 13.389-1.64 19.027-4.92 5.637-3.046 10.1-7.731 13.389-13.588 3.289-5.857 4.933-12.885 4.933-20.616 0-7.73-1.644-14.76-4.933-20.616-3.289-5.857-7.752-10.542-13.39-13.822-5.637-3.046-11.98-4.685-19.026-4.685-7.047 0-13.39 1.64-19.027 4.685-5.638 3.28-10.1 7.965-13.39 13.822-3.288 5.857-4.932 12.885-4.932 20.616s1.644 14.76 4.932 20.616c3.29 5.857 7.752 10.542 13.39 13.588 5.637 3.28 11.98 4.92 19.027 4.92zM1399.232 247.943c0 2.108-.235 4.92-.47 8.668h-98.423c1.644 9.137 6.342 16.4 13.624 21.787 7.282 5.389 16.208 8.2 27.013 8.2 13.86 0 25.135-4.451 34.06-13.588l15.74 18.04c-5.638 6.793-12.685 11.713-21.377 15.227-8.691 3.514-18.322 5.154-29.127 5.154-13.86 0-25.84-2.811-36.41-8.2-10.57-5.388-18.557-13.119-24.195-22.958-5.872-9.606-8.69-20.616-8.69-33.033 0-12.182 2.818-23.193 8.456-33.032 5.402-9.606 13.154-17.337 23.02-22.725 9.866-5.388 20.906-8.2 33.356-8.2 12.214 0 23.255 2.578 32.886 7.966 9.63 5.388 17.147 13.12 22.55 22.724 5.168 9.84 7.987 21.085 7.987 33.97zm-63.423-41.232c-9.396 0-17.383 2.811-23.725 8.2-6.577 5.622-10.57 13.119-11.98 22.255h71.175c-1.175-9.136-5.168-16.399-11.51-22.021-6.343-5.623-14.33-8.434-23.96-8.434zM1455.365 202.963c8.456-13.12 23.255-19.68 44.63-19.68v27.88c-2.583-.47-4.697-.704-6.811-.704-11.51 0-20.436 3.28-26.779 9.84-6.342 6.794-9.63 16.399-9.63 28.815v60.677h-29.363V184.689h27.953v18.274zM634.394 218.699a126.443 126.443 0 0029.363 18.629v72.463h-29.363v-91.092zM731.643 247.588v62.203H702.28v-61.936c4.444.477 8.96.721 13.532.721 5.36 0 10.643-.336 15.831-.988zM825.325 184.975c4.981-1.128 10.32-1.692 16.016-1.692 15.816 0 28.501 4.608 38.054 13.823 9.552 9.214 14.329 22.88 14.329 40.997v71.688h-29.363v-67.939c0-10.933-2.584-19.172-7.752-24.716-5.167-5.545-12.528-8.317-22.08-8.317-10.806 0-19.34 3.241-25.604 9.722-6.264 6.482-9.396 15.814-9.396 27.996v63.254h-29.363v-73.538c23.15-11.103 42.412-29.075 55.159-51.278z" fill="#15132e" /> </svg> </figure> <div class="social-links"> <a class="social-tiktok" target="_blank" href="https://www.tiktok.com/@socialinsider.io" aria-label="Socialinsider TikTok" > <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M35.5088 21.705C35.362 21.6283 35.219 21.5441 35.0805 21.4529C34.6777 21.1837 34.3084 20.8664 33.9805 20.5079C33.1601 19.5587 32.8537 18.5958 32.7408 17.9217H32.7454C32.6511 17.3621 32.6901 17 32.696 17H28.9594V31.61C28.9594 31.8062 28.9594 32 28.9512 32.1916C28.9512 32.2154 28.9489 32.2374 28.9476 32.2631C28.9476 32.2737 28.9476 32.2847 28.9453 32.2957C28.9453 32.2984 28.9453 32.3012 28.9453 32.3039C28.9059 32.8281 28.7397 33.3345 28.4614 33.7785C28.183 34.2225 27.801 34.5906 27.3489 34.8503C26.8778 35.1213 26.3449 35.2635 25.8029 35.2628C24.062 35.2628 22.651 33.8273 22.651 32.0546C22.651 30.2818 24.062 28.8464 25.8029 28.8464C26.1325 28.8461 26.46 28.8985 26.7733 29.0018L26.7779 25.1547C25.8266 25.0305 24.8603 25.1069 23.9398 25.3792C23.0192 25.6515 22.1645 26.1138 21.4295 26.7368C20.7854 27.3026 20.244 27.9778 19.8295 28.7318C19.6718 29.0068 19.0767 30.1118 19.0046 31.9052C18.9593 32.9231 19.2616 33.9777 19.4057 34.4135V34.4227C19.4964 34.6793 19.8476 35.5552 20.4201 36.2935C20.8817 36.8858 21.4271 37.406 22.0387 37.8375V37.8284L22.0477 37.8375C23.8566 39.0805 25.8623 38.9989 25.8623 38.9989C26.2095 38.9847 27.3725 38.9989 28.6933 38.366C30.1582 37.6643 30.9922 36.6189 30.9922 36.6189C31.525 35.9943 31.9486 35.2824 32.245 34.5139C32.5831 33.6151 32.696 32.5372 32.696 32.1064V24.3554C32.7413 24.3829 33.345 24.7867 33.345 24.7867C33.345 24.7867 34.2148 25.3504 35.5718 25.7175C36.5454 25.9788 37.8571 26.0338 37.8571 26.0338V22.2829C37.3975 22.3334 36.4643 22.1867 35.5088 21.705Z" fill="black" class="inside" /> </svg> </a> <a class="social-facebook" target="_blank" href="https://www.facebook.com/socialinsider/" aria-label="Socialinsider Facebook" > <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M34.4058 18.0042L31.8123 18C28.8985 18 27.0155 19.9319 27.0155 22.922V25.1914H24.4078C24.1825 25.1914 24 25.3741 24 25.5994V28.8875C24 29.1128 24.1827 29.2953 24.4078 29.2953H27.0155V37.5922C27.0155 37.8175 27.198 38 27.4233 38H30.8256C31.051 38 31.2334 37.8173 31.2334 37.5922V29.2953H34.2825C34.5078 29.2953 34.6903 29.1128 34.6903 28.8875L34.6915 25.5994C34.6915 25.4912 34.6484 25.3876 34.5721 25.311C34.4957 25.2345 34.3917 25.1914 34.2835 25.1914H31.2334V23.2676C31.2334 22.343 31.4538 21.8736 32.6583 21.8736L34.4054 21.873C34.6305 21.873 34.813 21.6903 34.813 21.4651V18.412C34.813 18.1871 34.6308 18.0046 34.4058 18.0042Z" fill="black" class="inside" /> </svg> </a> <a class="social-instagram" target="_blank" href="https://www.instagram.com/socialinsider.io/" aria-label="Socialinsider Instagram" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M29 58C45.0163 58 58 45.0163 58 29C58 12.9837 45.0163 0 29 0C12.9837 0 0 12.9837 0 29C0 45.0163 12.9837 58 29 58Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M34.6105 18H25.3895C21.866 18 19 20.866 19 24.3895V33.6063C19 37.134 21.866 40 25.3895 40H34.6063C38.1297 40 40.9957 37.134 40.9957 33.6105V24.3895C41 20.866 38.134 18 34.6105 18ZM39.2812 33.6105C39.2812 36.1887 37.1844 38.2812 34.6105 38.2812H25.3895C22.8156 38.2812 20.7188 36.1844 20.7188 33.6105V24.3895C20.7188 21.8156 22.8156 19.7188 25.3895 19.7188H34.6063C37.1844 19.7188 39.277 21.8156 39.277 24.3895V33.6105H39.2812Z" fill="black" class="inside" /> <path d="M30 23.0703C26.7301 23.0703 24.0703 25.7301 24.0703 29C24.0703 32.2699 26.7301 34.9297 30 34.9297C33.2699 34.9297 35.9297 32.2699 35.9297 29C35.9297 25.7301 33.2699 23.0703 30 23.0703ZM30 33.2109C27.6797 33.2109 25.7891 31.3203 25.7891 29C25.7891 26.6797 27.6797 24.7891 30 24.7891C32.3203 24.7891 34.2109 26.6797 34.2109 29C34.2109 31.3203 32.3203 33.2109 30 33.2109Z" fill="black" class="inside" /> <path d="M36.0156 23.8438C36.4902 23.8438 36.875 23.459 36.875 22.9844C36.875 22.5098 36.4902 22.125 36.0156 22.125C35.541 22.125 35.1562 22.5098 35.1562 22.9844C35.1562 23.459 35.541 23.8438 36.0156 23.8438Z" fill="black" class="inside" /> </svg> </i> </a> <a class="social-twitter" target="_blank" href="https://twitter.com/socialinsiderio" aria-label="Socialinsider Twitter" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M19.0507 18.85H18.7515L18.9305 19.0897L26.8865 29.7452L18.8898 38.3982L18.6571 38.65H19H20.8188H20.8844L20.929 38.6018L27.8817 31.0783L33.4904 38.5897L33.5354 38.65H33.6106H39.8H40.0992L39.9202 38.4103L31.5123 27.1498L38.9497 19.1018L39.1824 18.85H38.8396H37.0208H36.9552L36.9106 18.8982L30.5171 25.8168L25.3603 18.9103L25.3153 18.85H25.2401H19.0507ZM34.3567 37.0079L22.0246 20.4919H24.4936L36.8257 37.0079H34.3567Z" fill="black" stroke="black" stroke-width="0.3" class="inside" /> </svg> </i> </a> <a class="social-linkedin" target="_blank" href="https://www.linkedin.com/company/18014605/" aria-label="Socialinsider LinkedIn" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M23.1672 19C21.9696 19 21.0002 19.9711 21 21.166C21 22.3621 21.9694 23.333 23.1674 23.333C24.3621 23.333 25.3328 22.3621 25.3328 21.166C25.3328 19.9709 24.3619 19 23.1672 19Z" fill="#0F0C17" class="inside" /> <path d="M25.035 24.9766H21.298V37H25.035V24.9766Z" fill="#0F0C17" class="inside" /> <path d="M34.5484 24.6777C32.7306 24.6777 31.5117 25.6743 31.0128 26.6195H30.9628V24.9766H27.3787L27.3785 36.9998H31.1122V31.0519C31.1122 29.4838 31.4107 27.9649 33.3549 27.9649C35.2712 27.9649 35.2967 29.7583 35.2967 31.1524V36.9996H39.031V30.4049C39.031 27.1678 38.3325 24.6777 34.5484 24.6777Z" fill="#0F0C17" class="inside" /> </svg> </i> </a> </div> </div> <div class="d-flex footer-nav footer-nav-links"> <div class="column odd-column"> <div class="column-wrapper"> <span class="footer-nav-title">Platform</span> <div class="nav flex-column"> <a onclick="_t('footer','click_premium_analytics','')" class="nav-link" href="/social-media-analytics" >Social Media Analytics</a > <a onclick="_t('footer','click_competitive_analysis','')" class="nav-link" href="/social-media-competitor-analysis" >Social Media Competitor Analysis</a > <a onclick="_t('footer','click_campaign_reporting','')" class="nav-link" href="/social-media-post-analysis" >Social Media Campaign Analysis</a > <a onclick="_t('footer','click_social_media_listening','')" class="nav-link" href="/instagram-listening" >Social Media Listening</a > <a onclick="_t('footer','click_social_media_api','')" class="nav-link" href="/social-media-api" >Social Media API</a > </div> </div> </div> <div class="column even-column"> <div class="column-wrapper"> <span class="footer-nav-title">Networks</span> <div class="nav flex-column"> <a onclick="_t('footer','click_tiktok_analytics','')" class="nav-link" href="/tiktok-analytics" >TikTok Analytics</a > <a onclick="_t('footer','click_instagram_analytics','')" class="nav-link" href="/instagram-analytics" >Instagram Analytics</a > <a onclick="_t('footer','click_linkedin_analytics','')" class="nav-link" href="/linkedin-analytics" >LinkedIn Analytics</a > <a onclick="_t('footer','click_facebook_analytics','')" class="nav-link" href="/facebook-analytics" >Facebook Analytics</a > <a onclick="_t('footer','click_twitter_analytics','')" class="nav-link" href="/twitter-analytics" >Twitter Analytics</a > <a onclick="_t('footer','click_youtube_analytics','')" class="nav-link" href="/youtube-analytics" >YouTube Analytics</a > </div> </div> </div> <div class="column third-column odd-column"> <div class="column-wrapper"> <span class="footer-nav-title">Our Competitors</span> <div class="nav flex-column"> <a onclick="_t('footer','click_iconosquare_alternative','')" class="nav-link" href="/alternative-to-iconosquare" >Iconosquare Alternative</a > <a onclick="_t('footer','click_quintly_alternative','')" class="nav-link" href="/alternative-to-quintly" >quintly Alternative</a > <a onclick="_t('footer','click_rivaliq_alternative','')" class="nav-link" href="/alternative-to-rivaliq" >Rival IQ Alternative</a >  </div> </div> <div class="column-wrapper"> <span class="footer-nav-title">Company</span> <div class="nav flex-column"> <a onclick="_t('footer','click_contact','')" class="nav-link" href="/contact" >Contact</a > <a onclick="_t('footer','click_meet_the_team','')" class="nav-link" href="/team" >Meet the Team</a > <a onclick="_t('footer','click_press_releases','')" class="nav-link" href="/press-releases" >Press Releases</a > </div> </div> </div> <div class="column even-column"> <div class="column-wrapper"> <span class="footer-nav-title">Resources</span> <div class="nav flex-column"> <a onclick="_t('footer','click_blog','')" class="nav-link" href="/blog/" >Blog</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="/webinar/" >Webinars</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="/the-life-of-a-social-media-manager-podcast" >The Life of a Social Media Manager Podcast</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="/blog/tag/studies" >Social Media Studies</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="/social-media-statistics" >What Data Says</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="/blog/social-media-benchmarks/" >Social Media Benchmarks</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="/blog/tiktok-benchmarks/" >TikTok Benchmarks</a > <a onclick="_t('footer','click_ngo_option','')" class="nav-link" href="/blog/instagram-benchmarks/" >Instagram Benchmarks</a > <a onclick="_t('footer','click_metascore','')" class="nav-link" href="/blog/linkedin-benchmarks/" >LinkedIn Benchmarks</a > </div> </div> </div> <div class="last-column"> <div class="column-wrapper"> <span class="footer-nav-title">Company</span> <div class="nav flex-column"> <a onclick="_t('footer','click_contact','')" class="nav-link" href="/contact" >Contact</a > <a onclick="_t('footer','click_meet_the_team','')" class="nav-link" href="/team" >Meet the Team</a > <a onclick="_t('footer','click_press_releases','')" class="nav-link" href="/press-releases" >Press Releases</a > </div> </div> <div class="column-wrapper"> <span class="footer-nav-title d-flex align-items-center collapsed collapsible" > Analytics Tools & Metrics <span class="d-block ml-2 icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none"> <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black"></path> </svg> </span> </span> <div class="flex-column collapsable" id="desktop-analytics-tools-metrics"> <a onclick="_t('footer','click_blog','')" class="nav-link" href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/" >Social Media Analytics Tools</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="https://www.socialinsider.io/blog/facebook-analytics-tools/" >Facebook Analytics Tools</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="https://www.socialinsider.io/blog/instagram-analytics-tools/" >Instagram Analytics Tools</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="https://www.socialinsider.io/blog/linkedin-analytics-tools/" >LinkedIn Analytics Tools</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="https://www.socialinsider.io/blog/tiktok-analytics-tools/" >TikTok Analytics Tools</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="https://www.socialinsider.io/blog/twitter-analytics-tools/" >Twitter Analytics Tools</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="https://www.socialinsider.io/blog/best-youtube-analytics-tools/" >YouTube Analytics Tools</a > <a onclick="_t('footer','click_ngo_option','')" class="nav-link" href="https://www.socialinsider.io/blog/social-listening-tools/" >Social Listening Tools</a > </br> <a onclick="_t('footer','click_blog','')" class="nav-link" href="https://www.socialinsider.io/blog/social-media-metrics/" >Social Media Metrics</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="https://www.socialinsider.io/blog/facebook-metrics/" >Facebook Metrics</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="https://www.socialinsider.io/blog/instagram-metrics/" >Instagram Metrics</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="https://www.socialinsider.io/blog/linkedin-metrics/" >LinkedIn Metrics</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="https://www.socialinsider.io/blog/tiktok-metrics/" >TikTok Metrics</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="https://www.socialinsider.io/blog/twitter-metrics/" >Twitter Metrics</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="https://www.socialinsider.io/blog/youtube-metrics/" >YouTube Metrics</a > </div> </div> </div> <div class="column even-column last-even-column"> <div class="column-wrapper"> <span class="footer-nav-title d-flex align-items-center collapsed collapsible"> Analytics Tools & Metrics <span class="d-block ml-2 icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none"> <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black"></path> </svg> </span> </span> <div class="flex-column collapsable" id="mobile-analytics-tools-metrics"> <a onclick="_t('footer','click_blog','')" class="nav-link" href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/" >Social Media Analytics Tools</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="https://www.socialinsider.io/blog/facebook-analytics-tools/" >Facebook Analytics Tools</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="https://www.socialinsider.io/blog/instagram-analytics-tools/" >Instagram Analytics Tools</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="https://www.socialinsider.io/blog/linkedin-analytics-tools/" >LinkedIn Analytics Tools</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="https://www.socialinsider.io/blog/tiktok-analytics-tools/" >TikTok Analytics Tools</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="https://www.socialinsider.io/blog/twitter-analytics-tools/" >Twitter Analytics Tools</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="https://www.socialinsider.io/blog/best-youtube-analytics-tools/" >YouTube Analytics Tools</a > <a onclick="_t('footer','click_ngo_option','')" class="nav-link" href="https://www.socialinsider.io/blog/social-listening-tools/" >Social Listening Tools</a > </br> <a onclick="_t('footer','click_blog','')" class="nav-link" href="https://www.socialinsider.io/blog/social-media-metrics/" >Social Media Metrics</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="https://www.socialinsider.io/blog/facebook-metrics/" >Facebook Metrics</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="https://www.socialinsider.io/blog/instagram-metrics/" >Instagram Metrics</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="https://www.socialinsider.io/blog/linkedin-metrics/" >LinkedIn Metrics</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="https://www.socialinsider.io/blog/tiktok-metrics/" >TikTok Metrics</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="https://www.socialinsider.io/blog/twitter-metrics/" >Twitter Metrics</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="https://www.socialinsider.io/blog/youtube-metrics/" >YouTube Metrics</a > </div> </div> </div> </div> <div class="social-links row mobile-social-links"> <a class="social-tiktok" target="_blank" href="https://www.tiktok.com/@socialinsider.io" aria-label="Socialinsider TikTok" > <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M35.5088 21.705C35.362 21.6283 35.219 21.5441 35.0805 21.4529C34.6777 21.1837 34.3084 20.8664 33.9805 20.5079C33.1601 19.5587 32.8537 18.5958 32.7408 17.9217H32.7454C32.6511 17.3621 32.6901 17 32.696 17H28.9594V31.61C28.9594 31.8062 28.9594 32 28.9512 32.1916C28.9512 32.2154 28.9489 32.2374 28.9476 32.2631C28.9476 32.2737 28.9476 32.2847 28.9453 32.2957C28.9453 32.2984 28.9453 32.3012 28.9453 32.3039C28.9059 32.8281 28.7397 33.3345 28.4614 33.7785C28.183 34.2225 27.801 34.5906 27.3489 34.8503C26.8778 35.1213 26.3449 35.2635 25.8029 35.2628C24.062 35.2628 22.651 33.8273 22.651 32.0546C22.651 30.2818 24.062 28.8464 25.8029 28.8464C26.1325 28.8461 26.46 28.8985 26.7733 29.0018L26.7779 25.1547C25.8266 25.0305 24.8603 25.1069 23.9398 25.3792C23.0192 25.6515 22.1645 26.1138 21.4295 26.7368C20.7854 27.3026 20.244 27.9778 19.8295 28.7318C19.6718 29.0068 19.0767 30.1118 19.0046 31.9052C18.9593 32.9231 19.2616 33.9777 19.4057 34.4135V34.4227C19.4964 34.6793 19.8476 35.5552 20.4201 36.2935C20.8817 36.8858 21.4271 37.406 22.0387 37.8375V37.8284L22.0477 37.8375C23.8566 39.0805 25.8623 38.9989 25.8623 38.9989C26.2095 38.9847 27.3725 38.9989 28.6933 38.366C30.1582 37.6643 30.9922 36.6189 30.9922 36.6189C31.525 35.9943 31.9486 35.2824 32.245 34.5139C32.5831 33.6151 32.696 32.5372 32.696 32.1064V24.3554C32.7413 24.3829 33.345 24.7867 33.345 24.7867C33.345 24.7867 34.2148 25.3504 35.5718 25.7175C36.5454 25.9788 37.8571 26.0338 37.8571 26.0338V22.2829C37.3975 22.3334 36.4643 22.1867 35.5088 21.705Z" fill="black" class="inside" /> </svg> </a> <a class="social-facebook" target="_blank" href="https://www.facebook.com/socialinsider/" aria-label="Socialinsider Facebook" > <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M34.4058 18.0042L31.8123 18C28.8985 18 27.0155 19.9319 27.0155 22.922V25.1914H24.4078C24.1825 25.1914 24 25.3741 24 25.5994V28.8875C24 29.1128 24.1827 29.2953 24.4078 29.2953H27.0155V37.5922C27.0155 37.8175 27.198 38 27.4233 38H30.8256C31.051 38 31.2334 37.8173 31.2334 37.5922V29.2953H34.2825C34.5078 29.2953 34.6903 29.1128 34.6903 28.8875L34.6915 25.5994C34.6915 25.4912 34.6484 25.3876 34.5721 25.311C34.4957 25.2345 34.3917 25.1914 34.2835 25.1914H31.2334V23.2676C31.2334 22.343 31.4538 21.8736 32.6583 21.8736L34.4054 21.873C34.6305 21.873 34.813 21.6903 34.813 21.4651V18.412C34.813 18.1871 34.6308 18.0046 34.4058 18.0042Z" fill="black" class="inside" /> </svg> </a> <a class="social-instagram" target="_blank" href="https://www.instagram.com/socialinsider.io/" aria-label="Socialinsider Instagram" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M29 58C45.0163 58 58 45.0163 58 29C58 12.9837 45.0163 0 29 0C12.9837 0 0 12.9837 0 29C0 45.0163 12.9837 58 29 58Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M34.6105 18H25.3895C21.866 18 19 20.866 19 24.3895V33.6063C19 37.134 21.866 40 25.3895 40H34.6063C38.1297 40 40.9957 37.134 40.9957 33.6105V24.3895C41 20.866 38.134 18 34.6105 18ZM39.2812 33.6105C39.2812 36.1887 37.1844 38.2812 34.6105 38.2812H25.3895C22.8156 38.2812 20.7188 36.1844 20.7188 33.6105V24.3895C20.7188 21.8156 22.8156 19.7188 25.3895 19.7188H34.6063C37.1844 19.7188 39.277 21.8156 39.277 24.3895V33.6105H39.2812Z" fill="black" class="inside" /> <path d="M30 23.0703C26.7301 23.0703 24.0703 25.7301 24.0703 29C24.0703 32.2699 26.7301 34.9297 30 34.9297C33.2699 34.9297 35.9297 32.2699 35.9297 29C35.9297 25.7301 33.2699 23.0703 30 23.0703ZM30 33.2109C27.6797 33.2109 25.7891 31.3203 25.7891 29C25.7891 26.6797 27.6797 24.7891 30 24.7891C32.3203 24.7891 34.2109 26.6797 34.2109 29C34.2109 31.3203 32.3203 33.2109 30 33.2109Z" fill="black" class="inside" /> <path d="M36.0156 23.8438C36.4902 23.8438 36.875 23.459 36.875 22.9844C36.875 22.5098 36.4902 22.125 36.0156 22.125C35.541 22.125 35.1562 22.5098 35.1562 22.9844C35.1562 23.459 35.541 23.8438 36.0156 23.8438Z" fill="black" class="inside" /> </svg> </i> </a> <a class="social-twitter" target="_blank" href="https://twitter.com/socialinsiderio" aria-label="Socialinsider Twitter" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M19.0507 18.85H18.7515L18.9305 19.0897L26.8865 29.7452L18.8898 38.3982L18.6571 38.65H19H20.8188H20.8844L20.929 38.6018L27.8817 31.0783L33.4904 38.5897L33.5354 38.65H33.6106H39.8H40.0992L39.9202 38.4103L31.5123 27.1498L38.9497 19.1018L39.1824 18.85H38.8396H37.0208H36.9552L36.9106 18.8982L30.5171 25.8168L25.3603 18.9103L25.3153 18.85H25.2401H19.0507ZM34.3567 37.0079L22.0246 20.4919H24.4936L36.8257 37.0079H34.3567Z" fill="black" stroke="black" stroke-width="0.3" class="inside" /> </svg> </i> </a> <a class="social-linkedin" target="_blank" href="https://www.linkedin.com/company/18014605/" aria-label="Socialinsider LinkedIn" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M23.1672 19C21.9696 19 21.0002 19.9711 21 21.166C21 22.3621 21.9694 23.333 23.1674 23.333C24.3621 23.333 25.3328 22.3621 25.3328 21.166C25.3328 19.9709 24.3619 19 23.1672 19Z" fill="#0F0C17" class="inside" /> <path d="M25.035 24.9766H21.298V37H25.035V24.9766Z" fill="#0F0C17" class="inside" /> <path d="M34.5484 24.6777C32.7306 24.6777 31.5117 25.6743 31.0128 26.6195H30.9628V24.9766H27.3787L27.3785 36.9998H31.1122V31.0519C31.1122 29.4838 31.4107 27.9649 33.3549 27.9649C35.2712 27.9649 35.2967 29.7583 35.2967 31.1524V36.9996H39.031V30.4049C39.031 27.1678 38.3325 24.6777 34.5484 24.6777Z" fill="#0F0C17" class="inside" /> </svg> </i> </a> </div> <div class="row footer-nav footer-nav-bottom m-0"> <div class="col-lg-6 hidden-md-down"> <p class="si__copyright"> Copyright © 2024 <a href="">Socialinsider</a>. All rights reserved. </p> </div> <div class="col-lg-6"> <div class="nav nav-bottom"> <a class="nav-link" href="/tos" >Terms of Service</a > <a class="nav-link" href="/privacy" >Privacy Policy</a > <a class="nav-link" href="/privacy#data_processing_agreement" >Data Processing Agreement</a > <a class="nav-link" href="/privacy#cookie_policy" >Cookie Policy</a > </div> </div> <div class="col-md-12 hidden-md-up"> <p class="si__copyright text-center"> Copyright © 2024 <a href="">Socialinsider</a>. All rights reserved. </p> </div> </div> </div> </footer> <script type="speculationrules"> { "prerender": [ { "urls": [ "/", "/customers", "/pricing", "/instagram-analytics", "/facebook-analytics", "/linkedin-analytics", "/tiktok-analytics", "/youtube-analytics", "/twitter-analytics", "/instagram-listening", "/blog/tag/*" ], "eagerness": "immediate" }, { "where": { "href_matches": "/*" }, "eagerness": "moderate" } ] } </script> <script> let coll = document.getElementsByClassName("collapsible"); let i; for (i = 0; i < coll.length; i++) { coll[i].addEventListener("click", function() { this.classList.toggle("active"); this.classList.toggle("collapsed"); let content = this.nextElementSibling; if (content.style.maxHeight){ content.style.maxHeight = null; } else { content.style.maxHeight = content.scrollHeight + "px"; } }); } </script>  <div class="scroll-to-top"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#arrow-up"></use> </svg> </i></div> <svg class="wave-gradient" version="1.1"> <defs> <linearGradient id="gradient" x1="0%" y1="0%" x2="100%" y2="0%"> <stop offset="0%" stop-color="var(--color-primary)" /> <stop offset="100%" stop-color="var(--color-secondary)" /> </linearGradient> </defs> </svg> <script> if (config.enable_pwa && 'serviceWorker' in navigator) { window.addEventListener('load', () => { navigator.serviceWorker.register('/sw.js'); }); } </script>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MSNSFT5" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script type="text/javascript"> $(document).ready(function() { $( '.post .entry-content a[href^="http://"]' ).attr( 'target','_blank' ); $( '.post .entry-content a[href^="https://"]' ).attr( 'target','_blank' ); }); </script> <script> document.addEventListener("DOMContentLoaded", function () { var iframe = $('.si-snippets-iframe') if (window.matchMedia("(min-width: 630px)").matches == false) { iframe.hide() } function load(url) { var script = document.createElement("script"); script.type = "text/javascript"; script.src = url; var target = document.getElementsByTagName("script")[0]; target.parentNode.insertBefore(script, target); } load("https://cdnjs.cloudflare.com/ajax/libs/headroom/0.10.3/headroom.min.js"); load("https://www.socialinsider.io/assets/js/lp.min.js"); _linkedin_partner_id = "1458121"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); // Cookie Popup var popup = document.querySelector(".popup"); var popupButton = document.querySelector(".popup [data-dismiss]"); if (popup) { popupButton.addEventListener("click", function (el) { window.document.cookie = "_p=1"; popup.classList.remove("show"); }); setTimeout(function () { if (window.document.cookie.indexOf("_p=1") == -1) { popup.classList.add("show"); } }, 2000); } // Headroom var $headerEl = document.querySelector(".header"); if ($headerEl) { setTimeout(function () { var headroom = new Headroom($headerEl); headroom.init(); }, 2000); } // Google Tag setTimeout(function () { window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag("js", new Date()); function track(c, a, l, v) { gtag("event", a, { event_category: c, event_label: l, }); } window._t = track; }, 5000); // Intercom Widget window.intercomSettings = { api_base: "https://api-iam.intercom.io", app_id: "yykvkoi5", }; var w = window; var ic = w.Intercom; if (typeof ic === "function") { ic("reattach_activator"); ic("update", window.intercomSettings); } else { var i = function () { i.c(arguments); }; i.q = []; i.c = function (args) { i.q.push(args); }; w.Intercom = i; setTimeout(function () { load("https://widget.intercom.io/widget/yykvkoi5"); setTimeout(function(){ Intercom('shutdown') setTimeout(function(){ Intercom('boot',{ api_base: "https://api-iam.intercom.io", app_id: "yykvkoi5", })},200); },100) }, 5000); } }); </script> <script type="text/javascript"> (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "fd85ggefbu"); </script> <script> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '354226768368499'); fbq('track', 'PageView'); </script> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=354226768368499&ev=PageView&noscript=1" /></noscript> <script type="application/ld+json" class="BreadcrumbList"> { "@context": "https://schema.org", "@type": "BreadcrumbList", "@id": "https://www.socialinsider.io//blog/social-media-personas/#breadcrumblist", "name": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Blog", "item": "https://www.socialinsider.io/blog/" }, { "@type": "ListItem", "position": 2, "name": "A Social Media Persona Blueprint: Building Relationships That Convert", "item": "https://www.socialinsider.io//blog/social-media-personas/" } ] } </script> <script type="application/ld+json" class="WebPage"> { "@context": "https://schema.org", "@type": "WebPage", "@id": "https://www.socialinsider.io//blog/social-media-personas/#webpage", "url": "https://www.socialinsider.io//blog/social-media-personas/", "name": "A Social Media Persona Blueprint: Building Relationships That Convert", "description": "Social media personas help you boost engagement and conversions. Learn the data-backed steps and best practices to create effective personas.", "accessMode": [ "textual", "visual" ], "isFamilyFriendly": true, "inLanguage": { "@type": "Language", "name": "en", "alternateName": "English", "description": "The English language" }, "reviewedBy": { "@id": "https://www.socialinsider.io/#organization" }, "breadcrumb": { "@id": "https://www.socialinsider.io//blog/social-media-personas/#breadcrumblist" }, "isPartOf": { "@id": "https://www.socialinsider.io/#website" } } </script> <script> try { document.addEventListener("DOMContentLoaded", function () { // Function to observe the intersection function onIntersection(entries) { entries.forEach(entry => { if (entry.isIntersecting) { const schemaScripts = document.querySelectorAll('head script[type="application/ld+json"]'); const h1 = document.querySelector('h1'); if (schemaScripts.length > 0 && h1) { schemaScripts.forEach(script => { try { const schema = JSON.parse(script.innerHTML); if (schema["@type"] === "Article" && h1.textContent.trim()) { schema.headline = h1.textContent.trim(); script.innerHTML = JSON.stringify(schema, null, 2); } } catch (error) { } }); } observer.disconnect(); // Stop observing after the task is done } }); } // Create an IntersectionObserver const observer = new IntersectionObserver(onIntersection); // Start observing the body element observer.observe(document.body); }); } catch (e) { } </script> <script> function redirectToSignup() { const profileInput = document.getElementById('signup-preloaded-profile').value; const signupUrl = `https://app.socialinsider.io/signup?signup-profile=${encodeURIComponent(profileInput)}`; window.location.href = signupUrl; } </script> <script type="application/ld+json" class="WebSite">{"@context":"https://schema.org","@type":"WebSite","@id":"https://www.socialinsider.io/#website","url":"https://www.socialinsider.io/","name":"Socialinsider","alternateName":["Socialinsider.io","socialinsider.io","Socialinsider"],"description":"Sociainsider’s social media analytics, competitor analysis and listening tools allow you to measure social media performance, run audits, and compare performance.","keywords":["social insider","socialinsider"],"accessMode":["textual","visual"],"isFamilyFriendly":true,"inLanguage":{"@type":"Language","name":"en","alternateName":"English","description":"The English language"},"publisher":{"@id":"https://www.socialinsider.io/#organization"}}</script> <script type="application/ld+json" class="Organization">{"@context":"https://schema.org","@type":["Organization","OnlineBusiness"],"@id":"https://www.socialinsider.io/#organization","url":"https://www.socialinsider.io/","name":"Socialinsider","alternateName":"Socialinsider.com","email":"contact@socialinsider.io","logo":{"@type":"ImageObject","@id":"https://www.socialinsider.io/#logo","url":"https://www.socialinsider.io/assets/img/socialinsider/socialinsider_logo.png","contentUrl":"https://www.socialinsider.io/assets/img/socialinsider/socialinsider_logo.png","caption":"Socialinsider Logo","width":1500,"height":312},"description":"Sociainsider’s social media analytics, competitor analysis and listening tools allow you to measure social media performance, run audits, and compare performance.","keywords":["social insider","socialinsider"],"numberOfEmployees":{"@type":"QuantitativeValue","minValue":5,"maxValue":20},"foundingDate":"2016-08-10","legalName":"Code Path S.R.L","vatID":"RO36426318","address":{"@type":"PostalAddress","streetAddress":"73 Unirii Bvd","addressLocality":"Bucharest","addressCountry":"RO","addressRegion":"Bucharest","postalCode":"030831"},"contactPoint":{"@id":"https://www.socialinsider.io/contact#contactpoint"},"sameAs":["https://www.instagram.com/socialinsider.io/","https://www.threads.net/@socialinsider.io","https://www.youtube.com/channel/UC4xPA6We-DxXcnY01-BxNqw","https://www.facebook.com/socialinsider","https://twitter.com/socialinsiderio","https://ro.linkedin.com/company/socialinsider","https://www.linkedin.com/company/socialinsider","https://medium.com/socialinsiderio","https://learn.microsoft.com/en-us/connectors/socialinsider/","https://www.g2.com/products/socialinsider/reviews","https://www.capterra.com/p/202776/Socialinsider/","https://www.getapp.com/marketing-software/a/socialinsider/","https://www.crunchbase.com/organization/socialinsider-io","https://www.cuspera.com/products/socialinsiderio-x-5026","https://www.softwareadvice.com/marketing/socialinsider-profile/","https://www.producthunt.com/products/socialinsider/reviews","https://www.digitalmarketingcommunity.com/tools/socialinsider/","https://www.saasworthy.com/product/socialinsider-io","https://sourceforge.net/software/product/Socialinsider/"]}</script> </body> </html>

CINXE.COM

A Social Media Persona Blueprint: Building Relationships That Convert