Deciphering Social Sentiment Analysis

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Explore the definitions, benefits, examples, how-tos, and valuable tips and tricks." /> <link rel="icon" href="https://www.socialinsider.io/blog/content/images/size/w256h256/2018/05/sigla-1.png" type="image/png" /> <link rel="canonical" href="https://www.socialinsider.io/blog/social-sentiment-analysis/" /> <meta name="referrer" content="no-referrer-when-downgrade" /> <link rel="amphtml" href="https://www.socialinsider.io/blog/social-sentiment-analysis/amp/" /> <meta property="og:site_name" content="Socialinsider Blog: Social media marketing insights and industry tips " /> <meta property="og:type" content="article" /> <meta property="og:title" content="Deciphering Social Sentiment Analysis - The 2024 Guide" /> <meta property="og:description" content="Social sentiment analysis - the what, the why, and the how. Explore the definitions, benefits, examples, how-tos, and valuable tips and tricks." /> <meta property="og:url" content="https://www.socialinsider.io/blog/social-sentiment-analysis/" /> <meta property="og:image" content="https://www.socialinsider.io/blog/content/images/2024/03/Facebook-Blog-Templates--3-.png" /> <meta property="article:published_time" content="2024-03-11T13:44:29.000Z" /> <meta property="article:modified_time" content="2024-05-30T08:43:35.000Z" /> <meta property="article:tag" content="Analytics &amp; Reporting" /> <meta property="article:tag" content="Competitive Analysis" /> <meta property="article:publisher" content="https://www.facebook.com/socialinsider/" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="Deciphering Social Sentiment Analysis - The 2024 Guide" /> <meta name="twitter:description" content="Social sentiment analysis - the what, the why, and the how. Explore the definitions, benefits, examples, how-tos, and valuable tips and tricks." /> <meta name="twitter:url" content="https://www.socialinsider.io/blog/social-sentiment-analysis/" /> <meta name="twitter:image" content="https://www.socialinsider.io/blog/content/images/2024/03/Twitter-Blog-Templates--3-.png" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Alexandra Papp" /> <meta name="twitter:label2" content="Filed under" /> <meta name="twitter:data2" content="Analytics & Reporting, Competitive Analysis" /> <meta name="twitter:site" content="@socialinsiderio" /> <meta property="og:image:width" content="1880" /> <meta property="og:image:height" content="1576" /> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "Socialinsider Blog: Social media marketing insights and industry tips ", "url": "https://www.socialinsider.io/blog/", "logo": { "@type": "ImageObject", "url": "https://www.socialinsider.io/blog/content/images/2018/05/si.png" } }, "author": { "@type": "Person", "name": "Alexandra Papp", "image": { "@type": "ImageObject", "url": "https://www.socialinsider.io/blog/content/images/2024/02/Linkedin-Profile-Pic.png", "width": 800, "height": 800 }, "url": "https://www.socialinsider.io/blog/author/alexandra/", "sameAs": [ "https://www.linkedin.com/in/alexandra-papp-neagos/" ] }, "headline": "Deciphering Social Sentiment Analysis - The 2024 Guide", "url": "https://www.socialinsider.io/blog/social-sentiment-analysis/", "datePublished": "2024-03-11T13:44:29.000Z", "dateModified": "2024-05-30T08:43:35.000Z", "image": { "@type": "ImageObject", "url": "https://www.socialinsider.io/blog/content/images/2024/03/sentiment-analysis-.png", "width": 1372, "height": 896 }, "keywords": "Analytics & Reporting, Competitive Analysis", "description": "Social sentiment analysis has become the norm when it comes to brand monitoring, reputation management, and PR strategies.\n\nBut lately, social media managers and marketing strategists have started to include it as their monthly practice. Sentiment analysis has been studied and applied in different fields, but mostly in economics, marketing, health, emergencies, and politics.\n\nIn this 2024 guide, I will be focusing more on how marketing professionals can leverage social sentiment analysis, by add", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.socialinsider.io/blog/" } } </script> <meta name="generator" content="Ghost 5.3" /> <link rel="alternate" type="application/rss+xml" title="Socialinsider Blog: Social media marketing insights and industry tips " href="https://www.socialinsider.io/blog/rss/" /> <script defer src="https://unpkg.com/@tryghost/sodo-search@~1.0.0/umd/sodo-search.min.js" data-sodo-search="https://www.socialinsider.io/blog/" data-version="1.0.0" data-key="e70dceffb2ba95ab980b21642c" crossorigin="anonymous"></script> <script defer src="/blog/public/cards.min.js?v=1fb7cfaa77"></script> <link rel="stylesheet" type="text/css" href="/blog/public/cards.min.css?v=1fb7cfaa77"> <style> .si-snippets-iframe { border: none; overflow: hidden; border-radius: 16px; box-shadow: 0 14px 20px rgb(60 63 79 / 10%), 0 6px 12px rgb(60 63 79 / 10%); } .post-template .post .entry-content img { border: none; box-shadow: 0 1px 4px 0 rgb(0 0 0 / 10%), 0 0 6px 0 rgb(0 0 0 / 10%), 0 2px 2px -2px rgb(0 0 0 / 15%); margin-top: 30px; margin-bottom: 30px; } .post .post-full-content figcaption { font-weight: 400; font-style: italic; font-size: 16px; line-height: 1.3; color: #666665; outline: 0; z-index: 300; text-align: center; } </style>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MSNSFT5');</script>  <script type="text/javascript"> var si_cta_texts = { "mainsubscribe": { "line1":"📊 Social media stats you won't delete. 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id="navigation-analysis-benchmarking" class="collapse" data-parent="#navigation-accordion" > <div class="navigation-results-container w-100" id="navigation-ai-listening" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 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class="container-fluid wrapper"> <div class="row"> <div class="col-xs-12"> <div id ="hero" class="post-hero "> <figure class="post-hero__image"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/03/sentiment-analysis-.png 300w, /blog/content/images/size/w600/2024/03/sentiment-analysis-.png 600w, /blog/content/images/size/w1000/2024/03/sentiment-analysis-.png 1000w, /blog/content/images/size/w2000/2024/03/sentiment-analysis-.png 2000w" data-sizes="(max-width: 800px) 50vw, (max-width: 1170px) 60vw, 1400px" data-src="/blog/content/images/size/w2000/2024/03/sentiment-analysis-.png" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="social sentiment analysis" fetchpriority="high" /> </figure> <div class="post-hero__content"> <div class="post-hero__header"> <a class="tag-analytics-and-reporting post-hero__tag" href="/blog/tag/analytics-and-reporting/" title="Analytics & Reporting" aria-label="Analytics & Reportings">Analytics & Reporting</a> <a class="tag-competitive-analysis post-hero__tag" href="/blog/tag/competitive-analysis/" title="Competitive Analysis" aria-label="Competitive Analysiss">Competitive Analysis</a> </div> <h1 class="post-hero__title">Deciphering Social Sentiment Analysis - The 2024 Guide</h1> <p class="post-hero__excerpt">Social sentiment analysis has become the norm when it comes to brand monitoring, reputation management, and PR strategies. But lately, social media managers and marketing strategists have started to include it as their monthly practice. Sentiment analysis has been studied and applied in different fields, but mostly in economics, marketing,</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/blog/author/alexandra/" class="post-hero__author-image" aria-label="Alexandra Papp"> <img class="lazyload" data-src="/blog/content/images/2024/02/Linkedin-Profile-Pic.png" alt="Alexandra Papp" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/alexandra/">Alexandra Papp</a> </div> <time datetime="2024-03-11" class="post-hero__date"> Mar 11, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-analytics-and-reporting tag-competitive-analysis post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>Social sentiment analysis has become the norm when it comes to brand monitoring, reputation management, and PR strategies. </p><p>But lately, <a href="https://www.socialinsider.io/the-life-of-a-social-media-manager-podcast">social media managers</a> and <a href="https://www.socialinsider.io/blog/social-media-strategist/">marketing strategists</a> have started to include it as their monthly practice. Sentiment analysis has been <a href="https://www.sciencedirect.com/science/article/pii/S0957417423003639">studied</a> and applied in different fields, but mostly in economics, marketing, health, emergencies, and politics.</p><p>In this 2024 guide, I will be focusing more on how marketing professionals can leverage social sentiment analysis, by addressing definitions, benefits, examples, how-tos, and tips and tricks. </p><highlight><h2 id="social-sentiment-analysis-the-what-the-why-and-the-how">Social sentiment analysis: the what, the why, and the how</h2> <ol> <li><a href="#what">What is sentiment analysis</a></li> <li><a href="#why">Why analyze sentiment analysis in social media</a></li> <li><a href="#how">How to do sentiment analysis</a></li> <li><a href="#analysis">Social sentiment analysis example (on Instagram)</a></li> <li><a href="#improve">How to improve your brand sentiment on social media</a></li> </ol> </highlight> </br><h2 id="what-is-sentiment-analysis">What is sentiment analysis</h2><a name="what"></a><p>Sentiment analysis is the practice of identifying the tone and emotions expressed through written or spoken online communication. It is a subdivision of web & social listening that aims to determine whether a person’s opinion or attitude towards a particular topic, product, etc., is positive, negative, or neutral. </p><p>The process is thorough and complex, comprising data mining, AI processing, sentiment classification, and optimization.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/03/sentiment-analysis-1.webp" class="kg-image" alt="Social sentiment analysis on the Tesla brand" loading="lazy" width="1260" height="847" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/03/sentiment-analysis-1.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/03/sentiment-analysis-1.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/03/sentiment-analysis-1.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p><br>Sentiment analysis or opinion mining is a field of natural language processing (NLP) and artificial intelligence (AI), and it is continuously evolving with ongoing research into more nuanced and accurate methods of understanding sentiment and the context in which it is expressed.</p><p>To clarify the classification of sentiment analysis, let’s take a look at each sentiment separately: </p><h3 id="positive-sentiment-meaning">Positive sentiment meaning</h3><p>Positive sentiment indicates approval, satisfaction, joy, or even excitement. </p><p>Positive sentiment is often associated with positive reviews, endorsements, or expressions of love and happiness towards the subject in question. For example, when a customer expresses satisfaction with a product or service.</p><h3 id="negative-sentiment-meaning">Negative sentiment meaning</h3><p>A negative sentiment reflects dissatisfaction, complaints, criticisms, or expressions of disappointment, sadness, and anger. </p><p>Negative sentiment can arise from a bad experience with a product or service, or any other interaction that fails to meet expectations. For example, a customer sharing a negative experience about a faulty product or poor customer service.</p><h3 id="neutral-sentiment-meaning">Neutral sentiment meaning</h3><p>Neutral sentiment indicates that the conversation or mention is impartial, lacking strong positive or negative emotions. </p><p>Factual remarks, inquiries, or mentions that are neither complimentary nor critical can fall under this category. </p><p>When someone is just sharing or seeking information without expressing any personal feelings towards the subject, the AI classifies it as neutral sentiment. This type of indirect feedback is frequently seen in informational content.<br></p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/03/pringles-sentiment-analysis.webp" class="kg-image" alt="Social sentiment analysis of Diego Rodriguez Pringles mention" loading="lazy" width="1260" height="738" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/03/pringles-sentiment-analysis.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/03/pringles-sentiment-analysis.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/03/pringles-sentiment-analysis.webp 1260w" sizes="(min-width: 720px) 720px"><figcaption>Social sentiment analysis of Diego Rodriguez Pringles mention</figcaption></figure><p>Take for example this neutral sentiment post mentioning the famous brand Pringles, without really expressing emotion about anything in particular, let alone chips.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://app.socialinsider.io/signup?product_name=listening" class="kg-btn kg-btn-accent">Start tracking Instagram hashtags</a></div><h2 id="what-is-sentiment-analysis-in-social-media">What is sentiment analysis in social media</h2><p>Sentiment analysis in social media or social media monitoring sentiment analysis refers to <a href="https://www.socialinsider.io/blog/social-listening/">social media listening</a>, as opposed to <a href="https://www.socialinsider.io/blog/listening-vs-monitoring/">brand listening or brand monitoring</a>, which usually encompasses all online forms of content, everywhere on the internet. </p><p>Sentiment analysis on social media, however, only refers to collecting and analyzing sentiment data from social media platforms such as Facebook, <a href="https://www.socialinsider.io/instagram-listening">Instagram</a>, YouTube, TikTok, Snapchat, Pinterest, and so on.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Continue reading: <a href="https://www.socialinsider.io/blog/brand-sentiment-analysis/">Brand Sentiment Analysis - A Complete Guide to Cater Your Audience</a></div></div><h2 id="why-analyze-sentiment-analysis-in-social-media">Why analyze sentiment analysis in social media</h2><a name="why"></a><p>Sentiment analysis is not only used by businesses to get insights into what their customers are saying about their products/services but also by public personas and PR agencies for reputation management. <br></p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/03/costco-sentiment-analysis.webp" class="kg-image" alt="Social sentiment analysis and sentiment evolution on Costco" loading="lazy" width="1260" height="846" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/03/costco-sentiment-analysis.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/03/costco-sentiment-analysis.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/03/costco-sentiment-analysis.webp 1260w" sizes="(min-width: 720px) 720px"><figcaption>Social sentiment analysis and sentiment evolution on Costco</figcaption></figure><p>Here are the main reasons why sentiment analysis can be a great asset for your brand:</p><h3 id="1-understanding-public-opinion">1. Understanding public opinion</h3><p>Sentiment analysis in social media allows brands to scout public opinion about their products, services, and overall brand image. </p><p>This indirect feedback uncovers valuable insights into what consumers like or dislike, helping companies understand their audience better, and adapt.</p><h3 id="2-crisis-management-and-prevention">2. Crisis management and prevention </h3><p>By monitoring social sentiment, brands can quickly identify negative trends or feedback that could escalate into a crisis. </p><p>Early detection allows businesses or public personas to address the issue swiftly, mitigate the damage, and prevent potential PR disasters.</p><h3 id="3-market-insights-and-product-development">3. Market insights and product development </h3><p>Analyzing sentiment can serve as a form of market research, revealing consumer preferences, needs, and gaps in the market. </p><p><a href="https://www.socialinsider.io/blog/social-listening-metrics/">Sentiment analytics metrics</a> can guide product development, improvements, and innovation.</p><h3 id="4-competitive-analysis">4. Competitive analysis</h3><p><a href="https://www.socialinsider.io/blog/brand-sentiment-analysis/">Social media sentiment analysis</a> can also be used to monitor competitors' standing in the market. </p><p>It helps understand how consumers feel about competitors' products and services and can uncover strategic advantages and opportunities for differentiation.</p><div class="subscribe-newsletter-post"></div><h3 id="5-enhancing-customer-experience">5. Enhancing customer experience</h3><p>Feedback collected through social media comments analysis can help brands identify areas of their business that need improvement. </p><p>By addressing these issues, companies can enhance customer satisfaction, loyalty, and ultimately, retention.</p><h3 id="6-personalizing-marketing-and-communication">6. Personalizing marketing and communication</h3><p>The insights gained from social media text analysis can inspire more personalized and effective marketing strategies.</p><p> Social media marketers can tailor their messaging, campaigns, and content to resonate with their audience's current mood and preferences, leading to higher engagement rates.</p><h3 id="7-influencer-identification">7. Influencer identification </h3><p>From micro-influencers to key opinion leaders, social media monitoring, sentiment analysis, and brand monitoring help with easy, quick <a href="https://www.socialinsider.io/influencer-identification">influencer identification</a>.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/03/costco-social-listening.webp" class="kg-image" alt="Costco social media influencer identification by size" loading="lazy" width="1260" height="677" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/03/costco-social-listening.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/03/costco-social-listening.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/03/costco-social-listening.webp 1260w" sizes="(min-width: 720px) 720px"><figcaption>Costco social media influencer identification by size</figcaption></figure><p></p><h3 id="8-measuring-campaign-effectiveness">8. Measuring campaign effectiveness</h3><p><a href="https://www.socialinsider.io/blog/brand-awareness-metrics/">Brand sentiment metrics</a> are valuable indicators of the impact of marketing campaigns and PR efforts. </p><p>By comparing sentiment before and after a campaign, brands can measure its effectiveness in shifting public perception or improving brand sentiment.</p><h3 id="9-predicting-trends">9. Predicting trends</h3><p>Over time, <a href="https://www.socialinsider.io/instagram-listening">AI sentiment analysis on social media</a> can help predict trends and shifts in consumer behavior. This foresight can be crucial for staying ahead of the curve, adapting strategies proactively, and seizing market opportunities.</p><h3 id="10-studying-the-voice-of-consumer-voc">10. Studying the Voice of Consumer (VoC)</h3><p>Action planning, data analysis, and feedback gathering are all part of the customer's voice. Understanding how consumers view and engage with your brand and products is the responsibility of VoC. </p><p>Social sentiment analytics with positive results are more likely to indicate better customer relations. </p><p>Sentiment analysis in social media provides a bouquet of actionable insights that can significantly enhance many aspects of business operations.</p><div class="content-signup-cta-listening" text="listeningCTA"></div> </br><h2 id="how-to-do-sentiment-analysis">How to do sentiment analysis</h2><a name="how"></a><p>The easiest way to perform sentiment analysis for social media is for brand managers, social media marketers, and brand owners to use <a href="https://www.socialinsider.io/blog/social-media-listening-tools/">social listening tools</a>. </p><p>These tools automatically scan social media for brand, product, or service mentions and classify them as positive, negative, or neutral.</p><p>Social listening and analytics platforms like <a href="https://www.socialinsider.io/">Sociainsider</a> offer an accessible way for non-technical users to tap into the power of sentiment analysis without needing expertise in data science or natural language processing.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/03/cardib-social-listening.webp" class="kg-image" alt="Socialinsider's social sentiment analysis on Cardi B" loading="lazy" width="1260" height="746" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/03/cardib-social-listening.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/03/cardib-social-listening.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/03/cardib-social-listening.webp 1260w" sizes="(min-width: 720px) 720px"><figcaption>Socialinsider's social sentiment analysis on Cardi B</figcaption></figure><p>So if you are wondering how to measure brand sentiment, follow these 4 easy steps:</p><h3 id="1-identify-on-what-platforms-your-target-audience-spends-their-time">#1. Identify on what platforms your target audience spends their time</h3><p>Before starting to dig for every positive or negative mention on the social mediascape, you should first identify what are the most relevant social media channels for your business. </p><p>Where do the whispers come from? </p><p>To do so, you need to do a little bit of research and extend your <a href="https://www.socialinsider.io/blog/social-media-benchmarks/">social media research to your niche and competitors</a>. </p><h3 id="2-make-a-list-of-relevant-keywords-or-brand-mentions">#2. Make a list of relevant keywords or brand mentions</h3><p>After successfully identifying where your audience lies, you can start researching the most used and relevant keywords and brand mentions. </p><p>Using a social listening tool, you can start with adding a hashtag, and look for popular, related hashtags and keywords. </p><p>Make a list with the most used and relevant results. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/03/walmark-social-listening.webp" class="kg-image" alt="Popular hashtags for Walmart with Socialinsider social listening tool " loading="lazy" width="1260" height="739" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/03/walmark-social-listening.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/03/walmark-social-listening.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/03/walmark-social-listening.webp 1260w" sizes="(min-width: 720px) 720px"><figcaption>Popular hashtags for Walmart with Socialinsider's social listening tool</figcaption></figure><p>Here’s an example of how Socialinsider’s social listening tool uncovers related hashtags for the brand Walmart. </p><h3 id="3-add-the-keywords-to-a-social-listening-tool">#3. Add the keywords to a social listening tool</h3><p>Next, you can either start drawing sentiment analysis on your primary keyword or hashtag, or, you can run all the relevant keywords through the sentiment analysis tool. <br></p><h3 id="4-analyse-strategize-and-optimise">#4. Analyse, strategize, and optimise</h3><p>Once you have a clear sentiment classification, you can start analyzing them by category. </p><p>Tools like Socialinsider go in-depth and give you access to clickable content, organized by sentiment, alongside valuable data like engagement rates and reach. From here, you can strategize your next move and optimize your PR campaigns. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/03/walmart-emotion-analysis.webp" class="kg-image" alt="Walmart emotion sentiment analysis by Socialinsider" loading="lazy" width="1260" height="739" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/03/walmart-emotion-analysis.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/03/walmart-emotion-analysis.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/03/walmart-emotion-analysis.webp 1260w" sizes="(min-width: 720px) 720px"><figcaption>Walmart emotion sentiment analysis by Socialinsider</figcaption></figure><p>Social listening, sentiment analysis, and customer feedback management are essential components of effective brand strategy and customer relationship management. </p><p>All three of these components can be achieved through social listening tools. </p><div class="kg-card kg-button-card kg-align-center"><a href="https://app.socialinsider.io/signup?product_name=listening" class="kg-btn kg-btn-accent">Analyze your Instagram hashtags </a></div><h2 id="social-sentiment-analysis-example-on-instagram">Social sentiment analysis example (on Instagram)</h2><a name="analysis"></a><p>To look a little bit closer at how sentiment analysis is done, I took Walmart as a brand and used Socialinsider’s <a href="https://www.socialinsider.io/instagram-listening">Instagram listening platform</a> to measure brand reputation. </p><p>Following the steps described above, the platform’s social media sentiment analysis tools offer a detailed view of the sentiment evolution, and categorization (split), out of which almost half of the mentions are neutral, half positive, and a minority of them are negative. </p><p>What’s cool about the platform is that it not only offers social media sentiment analytics but also emotion analysis. </p><p>Here, we can see the number of mentions linked to each emotion: surprise, joy, sadness, disgust, anger, or fear.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/03/walmart-sentiment-analysis.webp" class="kg-image" alt="Socialinsider's sentiment analysis for Walmart" loading="lazy" width="1260" height="748" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/03/walmart-sentiment-analysis.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/03/walmart-sentiment-analysis.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/03/walmart-sentiment-analysis.webp 1260w" sizes="(min-width: 720px) 720px"><figcaption>Socialinsider's sentiment analysis for Walmart</figcaption></figure><p><br>While it is obvious that the majority of mentions express joy, there are still high values for mentions that express negative emotions. </p><p>This is why, I can easily filter out these mentions, and reveal the mentions that might raise concerns. In doing so, I can select each mention and choose to interact with it, or, create topic clusters and focus on a strategy to better address the issues.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/03/negative-sentiment-analysis.webp" class="kg-image" alt="Socialinsider's social sentiment analysis on negative mentions about Walmart" loading="lazy" width="1682" height="988" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/03/negative-sentiment-analysis.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/03/negative-sentiment-analysis.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/03/negative-sentiment-analysis.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/03/negative-sentiment-analysis.webp 1682w" sizes="(min-width: 720px) 720px"><figcaption>Socialinsider's social sentiment analysis on negative mentions about Walmart</figcaption></figure><p></p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><strong>Pro tip: </strong>You always begin sentiment analysis with negative mentions to avoid obvious disasters and further reduce the risk of text analysis errors. You can set up the alerts to alert you each time there is a mention, which will expedite the process and help you avoid a PR crisis.</div></div><h2 id="how-to-improve-your-brand-sentiment-on-social-media">How to improve your brand sentiment on social media</h2><a name="improve"></a><p>Now that you know how to measure sentiment, using social listening tools, I will walk you through a few basic but essential steps you can take to improve your brand sentiment on social media: </p><h3 id="step-1-engage-proactively-with-your-audience">Step 1: Engage proactively with your audience</h3><p>Quickly address concerns or negative comments identified through social listening. Sometimes, brand reputation management is a full-time job, if the brand has many mentions to monitor, and a lot of social comments to answer. </p><h3 id="step-2-celebrating-positive-feedback">Step 2: Celebrating positive feedback </h3><p>Answering positive comments, resharing endorsements, and interacting with happy clients are key to improving brand sentiment on social media. </p><h3 id="step-3-create-content-that-resonates-with-your-audiences-values-and-interests">Step 3: Create content that resonates with your audience's values and interests </h3><p>Use the insights from the sentiment analysis to tailor your content marketing strategy. Analyze what type of content determines your audience to engage positively with your brand. Focus on what truly matters to your followers, and be ready to answer their positive comments.</p><h3 id="step-4-get-creative">Step 4: Get creative </h3><p>Step out of your comfort zone, and start exploring opportunities where your brand can interact with future clients. </p><p>Don’t just wait for them to come to you! </p><p>Use sentiment analysis, social media monitoring, or social listening to start new conversations that spark interest in your brand.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/03/instagram-ryanair-mentions.webp" class="kg-image" alt="Ryanair starting conversations with users on social media" loading="lazy" width="1260" height="804" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/03/instagram-ryanair-mentions.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/03/instagram-ryanair-mentions.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/03/instagram-ryanair-mentions.webp 1260w" sizes="(min-width: 720px) 720px"><figcaption>Ryanair starting conversations with users on social media</figcaption></figure><p>Ryanair starting conversations with users on social media</p><p>Take this <a href="https://www.instagram.com/p/C4Gx6m6x6SB/">Instagram post</a> from Ryanair where they use user-generated content to draw attention and engagement from their customers, at the same time, positioning themselves as a cool brand. </p><h3 id="final-thoughts">Final thoughts</h3><p>Social sentiment analysis is a branch of sentiment analysis, aka opinion analysis or opinion mining, and it is widely used by marketing agencies, social media marketers, and business decision-makers.</p><p> It helps brands establish their position in the market, through the eyes of their audience. </p><p>The perks of <a href="https://www.socialinsider.io/blog/social-media-industry-analysis/">social media analysis</a> are numerous, and its value is undebatable. </p><p>Setting clear objectives and using the right social listening tools are the secret to creating long-term, strategic content and reputation risk prevention.</p> <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=1fb7cfaa77 " src="/blog/assets/images/cta_img.svg?v=1fb7cfaa77" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2024/02/Linkedin-Profile-Pic.png" loading="lazy" alt="Alexandra Papp"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/alexandra/">Alexandra Papp</a></a></h4> <p class="author-bio">Creative Thinker | Content Writer | Sustainability Utopian. Passionate and versatile information scavenger. Funny and witty but also dead serious and determined. Asks a lot of uncomfortable questions.</p> <div class="author-meta align-center"> <a href="https://www.linkedin.com/in/alexandra-papp-neagos/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none"> <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="transparent" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline"></path> <path d="M23.1672 19C21.9696 19 21.0002 19.9711 21 21.166C21 22.3621 21.9694 23.333 23.1674 23.333C24.3621 23.333 25.3328 22.3621 25.3328 21.166C25.3328 19.9709 24.3619 19 23.1672 19Z" fill="#0F0C17" class="inside"></path> <path d="M25.035 24.9766H21.298V37H25.035V24.9766Z" fill="#0F0C17" class="inside"></path> <path d="M34.5484 24.6777C32.7306 24.6777 31.5117 25.6743 31.0128 26.6195H30.9628V24.9766H27.3787L27.3785 36.9998H31.1122V31.0519C31.1122 29.4838 31.4107 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Deciphering Social Sentiment Analysis - The 2024 Guide