Social Media Manager Playbook: Essential Tasks & Skills Needed, with Tips from Top Experts

<!DOCTYPE html> <html lang="en" data-color-scheme="light"> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <title>Social Media Manager Playbook: Essential Tasks & Skills Needed, with Tips from Top Experts</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <meta name="robots" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1" > <link rel="preload" href="/blog/content/images/size/w300/2024/06/cover-social-media-managers.webp" as="image" media="(max-width: 800px)" importance="high">  <link rel="preload" href="/blog/content/images/size/w600/2024/06/cover-social-media-managers.webp" as="image" media="(max-width: 1170px)" importance="high">  <link rel="preload" href="/blog/content/images/size/w2000/2024/06/cover-social-media-managers.webp" as="image" media="(min-width: 1171px)" importance="high"> <link rel="preload" href="/blog/content/images/2023/01/andreea--1-.png" as="image" importance="high"> <script> ;(function(d, s, c) { var j = d.createElement(s), t = d.getElementsByTagName(s)[0] j.src = 'https://si-blog.fra1.digitaloceanspaces.com/APM/elastic-apm-opentracing.umd.min.js' j.onload = function() {elasticApm.init(c)} t.parentNode.insertBefore(j, t) })(document, 'script', {serviceName: 'socialinsider-blog', serverUrl: 'https://app.socialinsider.io/apm'}) </script> <link rel="manifest" href="/blog/assets/manifest.webmanifest?v=1fb7cfaa77"> <meta name="theme-color" content="#FBAF3A"> <link rel="apple-touch-icon" href="/blog/assets/icon-192x192.png?v=1fb7cfaa77"> <link as="style" rel="preload" onload="this.onload=null;this.rel='stylesheet'" href="/blog/assets/lp/lp.min.css?v=1fb7cfaa77" as="style"> <noscript><link rel="stylesheet" href="/blog/assets/lp/lp.min.css?v=1fb7cfaa77"></noscript> <link as="style" rel="preload" onload="this.onload=null;this.rel='stylesheet'" href="/blog/assets/lp/main.min.css?v=1fb7cfaa77" as="style"> <noscript><link rel="stylesheet" href="/blog/assets/lp/main.min.css?v=1fb7cfaa77"></noscript> <link href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700;800;900&display=swap" rel="preload" as="style" onload="this.onload=null;this.rel='stylesheet'" /> <noscript><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700;800;900&display=swap"></noscript> <link rel="preload" href="/blog/assets/dist/app.min.js?v=1fb7cfaa77" as="script"> <link as="style" rel="preload" onload="this.onload=null;this.rel='stylesheet'" href="/blog/assets/dist/app.min.css?v=1fb7cfaa77" as="style"> <noscript><link rel="stylesheet" href="/blog/assets/dist/app.min.css?v=1fb7cfaa77"></noscript> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <script> var mondoOptions = { 'retina_logo': '', 'disqus_shortname': '', 'facebook_page': '', 'copyright_text': 'Socialinsider Blog', 'instagram': { 'access_token': '', 'user_id': 0 }, 'slider_items': [ ], 'top_stories': [ ], 'social_links': { 'twitter': 'https://twitter.com/', 'facebook': 'https://www.facebook.com/', 'youtube': '', 'pinterest': '', 'dribbble': '', 'instagram': '', 'linkedin': '', 'tumblr': '', 'google-plus': '', 'behance': '', 'flickr': '', 'github-alt': '', 'slideshare': '', 'codepen': '', 'reddit': '', 'soundcloud': '', 'steam': '', 'twitch': '', 'vine': 'https://vine.co/', 'vk': 'http://vk.com/', }, } </script> <script> // =============== // Basic Config // =============== let config = { ghost_url: ``, ghost_key: ``, ghost_version: 'v5.0', enable_search_in_content: !!``, color_scheme_default: `Light`, enable_progress_bar: !!`true`, enable_image_lightbox: !!`true`, enable_scroll_top: !!`true`, open_links_in_new_tab: !!``, enable_hyphens: false, /* Enable hyphens */ enable_pwa: false, /* Enable PWA - Progressive Web App */ } // ========================= // Dark/Light Theme Handling // ========================= let preferredTheme; if (config.color_scheme_default.toLowerCase() === 'system') { const preferredColorScheme = (window.matchMedia && window.matchMedia('(prefers-color-scheme: dark)').matches) ? 'dark' : 'light'; preferredTheme = localStorage.getItem('USER_COLOR_SCHEME') || preferredColorScheme; } else { preferredTheme = localStorage.getItem('USER_COLOR_SCHEME') || config.color_scheme_default.toLowerCase(); } document.documentElement.setAttribute("data-color-scheme", preferredTheme); // ========================= // Set Hyphens property // ========================= const root = document.documentElement; if (config.enable_hyphens) { root.style.setProperty('--global-hyphens', 'auto') } // =============================== // Global values used in the theme // =============================== const global = { pagination_current_page: parseInt(``), pagination_next_page: parseInt(``), pagination_next_page_link: '', pagination_max_pages: parseInt(''), pagination_posts_per_page: parseInt('12'), } </script> <style> body { --color-secondary: #f9d400; } </style> <script src="https://code.jquery.com/jquery-3.2.1.slim.min.js" integrity="sha384-KJ3o2DKtIkvYIK3UENzmM7KCkRr/rE9/Qpg6aAZGJwFDMVNA/GpGFF93hXpG5KkN" crossorigin="anonymous"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.12.9/umd/popper.min.js" integrity="sha384-ApNbgh9B+Y1QKtv3Rn7W3mgPxhU9K/ScQsAP7hUibX39j7fakFPskvXusvfa0b4Q" crossorigin="anonymous"></script> <script src="https://maxcdn.bootstrapcdn.com/bootstrap/4.0.0/js/bootstrap.min.js" integrity="sha384-JZR6Spejh4U02d8jOt6vLEHfe/JQGiRRSQQxSfFWpi1MquVdAyjUar5+76PVCmYl" crossorigin="anonymous"></script> <script async defer src="/blog/assets/dist/app.min.js?v=1fb7cfaa77"></script> <style></style> <meta name="description" content="Looking to understand what does a social media manager do? Dive into our guide to explore their key tasks and skills." /> <link rel="icon" href="https://www.socialinsider.io/blog/content/images/size/w256h256/2018/05/sigla-1.png" type="image/png" /> <link rel="canonical" href="https://www.socialinsider.io/blog/what-does-a-social-media-manager-do/" /> <meta name="referrer" content="no-referrer-when-downgrade" /> <link rel="amphtml" href="https://www.socialinsider.io/blog/what-does-a-social-media-manager-do/amp/" /> <meta property="og:site_name" content="Socialinsider Blog: Social media marketing insights and industry tips " /> <meta property="og:type" content="article" /> <meta property="og:title" content="Social Media Manager Playbook: Essential Tasks & Skills Needed, with Tips from Top Experts" /> <meta property="og:description" content="Looking to understand what does a social media manager do? Dive into our guide to explore their key tasks and skills." /> <meta property="og:url" content="https://www.socialinsider.io/blog/what-does-a-social-media-manager-do/" /> <meta property="og:image" content="https://www.socialinsider.io/blog/content/images/2024/06/cover-social-media-managers.webp" /> <meta property="article:published_time" content="2024-06-26T08:11:00.000Z" /> <meta property="article:modified_time" content="2024-08-05T09:33:13.000Z" /> <meta property="article:tag" content="Social Media Marketing" /> <meta property="article:publisher" content="https://www.facebook.com/socialinsider/" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="Social Media Manager Playbook: Essential Tasks & Skills Needed, with Tips from Top Experts" /> <meta name="twitter:description" content="Looking to understand what does a social media manager do? Dive into our guide to explore their key tasks and skills." /> <meta name="twitter:url" content="https://www.socialinsider.io/blog/what-does-a-social-media-manager-do/" /> <meta name="twitter:image" content="https://www.socialinsider.io/blog/content/images/2024/06/cover-social-media-managers.webp" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Andreea Udescu" /> <meta name="twitter:label2" content="Filed under" /> <meta name="twitter:data2" content="Social Media Marketing" /> <meta name="twitter:site" content="@socialinsiderio" /> <meta property="og:image:width" content="1372" /> <meta property="og:image:height" content="896" /> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "Socialinsider Blog: Social media marketing insights and industry tips ", "url": "https://www.socialinsider.io/blog/", "logo": { "@type": "ImageObject", "url": "https://www.socialinsider.io/blog/content/images/2018/05/si.png" } }, "author": { "@type": "Person", "name": "Andreea Udescu", "image": { "@type": "ImageObject", "url": "https://www.socialinsider.io/blog/content/images/2023/01/andreea--1-.png", "width": 373, "height": 373 }, "url": "https://www.socialinsider.io/blog/author/andreea/", "sameAs": [ "https://www.linkedin.com/in/andreea-udescu-432591152/" ] }, "headline": "Social Media Manager Playbook: Essential Tasks & Skills Needed, with Tips from Top Experts", "url": "https://www.socialinsider.io/blog/what-does-a-social-media-manager-do/", "datePublished": "2024-06-26T08:11:00.000Z", "dateModified": "2024-08-05T09:33:13.000Z", "image": { "@type": "ImageObject", "url": "https://www.socialinsider.io/blog/content/images/2024/06/cover-social-media-managers.webp", "width": 1372, "height": 896 }, "keywords": "Social Media Marketing", "description": "Looking to understand what does a social media manager do? Dive into our guide to explore their key tasks and skills.", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.socialinsider.io/blog/" } } </script> <meta name="generator" content="Ghost 5.3" /> <link rel="alternate" type="application/rss+xml" title="Socialinsider Blog: Social media marketing insights and industry tips " href="https://www.socialinsider.io/blog/rss/" /> <script defer src="https://unpkg.com/@tryghost/sodo-search@~1.0.0/umd/sodo-search.min.js" data-sodo-search="https://www.socialinsider.io/blog/" data-version="1.0.0" data-key="e70dceffb2ba95ab980b21642c" crossorigin="anonymous"></script> <script defer src="/blog/public/cards.min.js?v=1fb7cfaa77"></script> <link rel="stylesheet" type="text/css" href="/blog/public/cards.min.css?v=1fb7cfaa77"> <style> .si-snippets-iframe { border: none; overflow: hidden; border-radius: 16px; box-shadow: 0 14px 20px rgb(60 63 79 / 10%), 0 6px 12px rgb(60 63 79 / 10%); } .post-template .post .entry-content img { border: none; box-shadow: 0 1px 4px 0 rgb(0 0 0 / 10%), 0 0 6px 0 rgb(0 0 0 / 10%), 0 2px 2px -2px rgb(0 0 0 / 15%); margin-top: 30px; margin-bottom: 30px; } .post .post-full-content figcaption { font-weight: 400; font-style: italic; font-size: 16px; line-height: 1.3; color: #666665; outline: 0; z-index: 300; text-align: center; } </style>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MSNSFT5');</script>  <script type="text/javascript"> var si_cta_texts = { "mainsubscribe": { "line1":"📊 Social media stats you won't delete. ", "cta": "Subscribe here 👇", "button":"Subscribe", "done": "Whatever" }, "mainsignup": { "head":"Measure the <br>performance of <br/>your content</p>", "lead": "Analyse your competitors, grow your<br>reach and engagement with<br>Socialinsider", "cta": "Start a 14-day FREE trial", "image":"https://www.socialinsider.io/assets/img/socialinsider/ctas/cta-blog-black.png", "head_color":"#FFB03A", "lead_color":"#57BCBD", "mobile_head":"Measure the performance of <br/>your content</p>", "mobile_lead": "Analyse your competitors, grow your reach and engagement with<br>Socialinsider", "mobile_cta": "Start a 14-day FREE trial", "mobile_image":"https://www.socialinsider.io/assets/img/socialinsider/ctas/cta-blog-square.png", "mobile_head_color":"#FFB03A", "mobile_lead_color":"#57BCBD" }, "mainsignupNew": { "head":"Improve your social media strategy with Socialinsider!</p>", "cta": "Start a Free Trial", "image":"https://www.socialinsider.io/assets/img/socialinsider/ctas/cta-blog-black.png", "head_color":"#FFFFFF", "mobile_head":"Improve your <br> social media strategy <br> with Socialinsider!</p>", "mobile_cta": "Start a Free Trial", "mobile_image":"https://imgs.socialinsider.io/blog/cta-blog-black.png", "mobile_head_color":"#FFFFFF", }, "contentSignup":{ "head": "Analyze your social media performance and benchmark competitors!", "lead": "57,713 brands and agencies have generated more<br>than 51,403 social media reports with Socialinsider so far.", "cta": "Start a 14-day FREE trial", "cta_mobile": "Start a FREE trial" }, "downloadlinkedinstudy": { "title":"LinkedIn engagement report", "content": "Key data, lessons, and takeaways from analyzing more than 39,465 LinkedIn posts 👊", "button":"I want it 👇", "study":"linkedin_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadigtvstudy2021": { "title":"GET OUR LATEST <br/> IGTV STUDY", "content": "Enjoy the benefits of video marketing by choosing the right content 👊", "button":"I want it 👇", "study":"igtv_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramengagementstudy2021": { "title":"GET OUR LATEST <br/> INSTAGRAM ENGAGEMENT STUDY", "content": "Set your Instagram strategy based on the current engagement trends. 👊", "button":"I want it 👇", "study":"instagram_engagement_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadsocialmediabottlenecksstudy": { "title":"🆕 Survey: Social Media <br/>Bottlenecks", "content": "Professionals identify and show how businesses can fix social media bottlenecks 👊", "button":"I want it 👇", "study":"social_media_bottlenecks_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadfacebookadsstudy": { "title":"FACEBOOK ADS\nSTUDY", "content": "Find out ad click-through rates and costs on\nFacebook, Instagram, Audience Network, and Messenger.", "button":"I want it 👇", "study":"facebook_ads_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadngotiktokcovidstudy": { "title":"📌 Case Study: <br/>Non-profits on TikTok", "content": "How NGOs and public administrations are fighting coronavirus misinformation ✍️", "button":"I want it 👇", "study":"tiktok_covid_ngos_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadcovidcontentstudy": { "title":"Research: Social Media <br/>During COVID-19 Crisis", "content": "How brands are managing the COVID-19 crisis on Facebook, Twitter, and Instagram 🚀", "button":"I want it 👇", "study":"covid_content_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramhashtagsstudy": { "title":"INSTAGRAM\nHASHTAGS STUDY", "content": "Hashtags in the caption or in the first comment?\nImprove your hashtags strategy today!", "button":"I want it 👇", "study":"instagram_hashtags_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramstoriesstudy": { "title":"GET OUR LATEST\nINSTAGRAM STORIES STUDY!", "content": "Learn how to create Stories that both\nengage and convert!", "button":"I want it 👇", "study":"instagram_stories_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadstoriesstudy2020": { "title":"GET 2020 INSIGHTS\nINSTAGRAM STORIES STUDY!", "content": "Learn how to create Stories that both\nengage and convert in 2020!", "button":"I want it 👇", "study":"instagram_stories_study_2020", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadfacebookvideostudy": { "title":"GET OUR LATEST\nFACEBOOK VIDEO STUDY!", "content": "Learn how to create high performing videos on\n Facebook!", "button":"Download now 👇", "study":"facebook_video_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadfacebookindustriesvideostudy": { "title":"GET OUR LATEST\nFACEBOOK INDUSTRY STUDY!", "content": "Find out how to improve your Facebook videos\n to better appeal to your industry audience!", "button":"Download now 👇", "study":"facebook_industries_video_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadigstoriesstudywebpage": { "title":"INSTAGRAM STORIES STUDY", "content": "Learn how to create Stories that both\nengage and convert!", "button":"I want it 👇", "study":"instagram_stories_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadfacebookvideostudywebpage": { "title":"FACEBOOK VIDEO STUDY", "content": "Learn how to create high performing videos on\n Facebook!", "button":"Download now 👇", "study":"facebook_video_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramcontentandengagementstudy": { "title":"INSTAGRAM CONTENT\nSTUDY", "content": "What elements make an Instagram post engaging?\nLearn how to write the perfect Instagram post!", "button":"Download now 👇", "study":"instagram_content_and_engagement_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadsocialmediacontentstudy": { "title":"SOCIAL MEDIA\nCONTENT STUDY", "content": "What brings engagement in social media posts?\nLearn how to write the perfect post!", "button":"Download now 👇", "study":"social_media_content_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadtiktokbook": { "title":"UNLOCK THE POWER\nOF TIKTOK FOR YOUR BRAND", "content": "Find out how to get 60 seconds of fame\nwith this book - TikTok Marketing for Brands!", "button":"Download now 👇", "study":"tiktok_marketing_for_brands", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadlifeofasocialmediamanager": { "title":"YOUR GUIDE TO BECOMING THE\nBEST SOCIAL MEDIA MANAGER", "content": "Learn from top experts everything you\nshould know about this career path!", "button":"Download now 👇", "study":"ebook_life_of_a_social_media_manager", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramcarouselstudy": { "title":"INSTAGRAM\nCAROUSEL STUDY", "content": "Create top-performing carousels and \n discover their role in your Instagram content strategy!", "button":"I want it 👇", "study":"instagram_carousel_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadyourguidetostories": { "title":"UNLOCK THE POWER\nOF STORIES FOR YOUR BRAND", "content": "Create outstanding and engaging Stories\nwith this handbook - Your Guide to Stories!", "button":"Download now 👇", "study":"your_guide_to_stories", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadadsstudy2021": { "title":"FACEBOOK & INSTAGRAM ADS STUDY", "content": "Increase your sales with a great ads strategy! ", "button":"Download now 👇", "study":"ads_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadigstoriesstudy2021": { "title":"INSTAGRAM STORIES STUDY", "content": "Discover what changed in the Instagram Story’s performance in 2021!", "button":"Download now 👇", "study":"instagram_stories_study_2021", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadlifeofasmm2022": { "title":"The Life of a Social Media Manager Report", "content": "Discover the good, the bad, and the ugly of what it means to be a social media manager!", "button":"Download now!", "study":"life_of_a_social_media_manager_research", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadlinkedincontentstudy2022": { "title":"LinkedIn Content Study", "content": "Discover the best LinkedIn content strategies for B2B marketing in 2022!", "button":"Download now! 👇", "study":"linkedin_content_study_2022", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagram_reels_study_2022": { "title":"Instagram Reels Study", "content": "Gain powerful Instagram Reels insights!", "button":"Download now! 👇", "study":"instagram_reels_study_2022", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_Benchmarks_study_2023": { "title":"Social Media Benchmarks Study", "content": "Gain powerful social media insights!", "button":"Download now! 👇", "study":"Benchmarks_study_2023", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_tiktok_vs_reels_vs_shorts": { "title":"TikTok vs. Reels vs. Shorts", "content": "Discover performance stats for all the short-form video content platforms!", "button":"Download now! 👇", "study":"tiktok_vs_reels_vs_shorts", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_linkedin_content_study_2023": { "title":"LinkedIn Content Study 2023", "content": "Discover the best LinkedIn content strategies for B2B marketing in 2023!", "button":"Download now! 👇", "study":"linkedin_content_study_2023", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_Instagram_Content_Performance_Study_2023": { "title":"Instagram Content Performance Study 2023", "content": "Discover the best Instagram content strategies that can skyrocket your brand in 2023!", "button":"Download now! 👇", "study":"Instagram_Content_Performance_Study_2023", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_tiktok_benchmark_study_2023": { "title":"TikTok Performance Benchmarks", "content": "Discover how to interpret your TikTok KPIs and optimize your strategy with the latest performance benchmarks!", "button":"Download now! 👇", "study":"tiktok_benchmark_study_2023", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_beauty_industry_instagram_listening": { "title":"The State of Social Media for Beauty Brands", "content": "Uncover powerful beauty industry stats and insights for Instagram!", "button":"Download now! 👇", "study":"beauty_industry_instagram_listening", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "listeningCTA": { "head": "Analyze Instagram hashtags! Track sentiment, the volume of hashtag posts, topics and more!", "lead": "Test Socialinsider’s next-generation Instagram listening feature with AI integration for social-driven brands! Discover what your target audience wants on a personal level.", "cta": "Start a 14-day FREE trial", "cta_mobile": "Start a FREE trial" }, "download_social_media_trends_quotes_2024": { "title":"Social media trends for 2024", "content": "Discover what are the latest social media trends according to industry experts!", "button":"Download now! 👇", "study":"social_media_trends_quotes_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_Benchmarks_study_2024": { "title":"Social Media Benchmarks For 2024", "content": "Discover the latest social media benchmarks across multiple industries and regions!", "button":"Download now! 👇", "study":"Benchmarks_study_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_super_bowl_socialinsider": { "title":"Super Bowl Brands Performance Insights", "content": "Super Bowl 2024 social media analysis", "button":"Discover the data", "study":"super_bowl_socialinsider", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_linkedin_benchmarks_2024": { "title":"LinkedIn Engagement Benchmarks 2024", "content": "Take a look at the latest LinkedIn engagement benchmarks and insights and undertstand what strategies to leverage for improved performance!", "button":"Discover the data", "study":"linkedin_benchmarks_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_instagram_benchmarks_blog_study": { "title":"Instagram Benchmarks 2025", "content": "Take a look at the latest Instagram benchmarks and discover insights on how to boost your Instagram performance!", "button":"Get the stats", "study":"instagram_benchmarks_blog_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_the_state_of_social_media": { "title":"The State of Social Media in 2024", "content": "Discover key insights on social media usage, such as why people follow brands on social media, what type of content they want to see and more!", "button":"Get the stats", "study":"the_state_of_social_media", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_tiktok_benchmark_study_2024": { "title":"2024 TikTok Benchmarks", "content": "Discover the latest TikTok performance benchmarks, content trends and strategic insights to create a powerful TikTok strategy", "button":"Get the stats", "study":"tiktok_benchmark_study_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_facebook_benchmark_2024": { "title":"2025 Facebook Benchmarks", "content": "Discover Facebook performance benchmarks what will help you create an optimized strategy and get better results on Facebook! ", "button":"Get the stats", "study":"facebook_benchmark_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, } </script><style>:root {--ghost-accent-color: #FBAF3A;}</style> <style> .header-website-desktop { background: #fff !important; } .menu-is-opened .header-website-desktop { background: #15132e !important; } </style> </head> <body class="post-template tag-social-media-marketing social-media-platforms"> <div class="header header-website-desktop" style="background: #fff !important"> <link href="https://assets.calendly.com/assets/external/widget.css" rel="preload" as="style" onload="this.onload=null;this.rel='stylesheet'" /> <div class="container-fluid wrapper"> <nav class="navbar navbar-expand-lg h-justify-content-space-between justify-content-start w-100" > <a class="navbar-brand" href="/"> <svg title="Socialinsider" viewBox="0 0 1500 312" width="100%" xmlns="http://www.w3.org/2000/svg" ><circle cx="716.555" cy="118.531" r="119.317" fill="#fbaf3a" transform="matrix(1.00937 0 0 1.01283 -7.457 1.796)" ></circle><path d="M53.722 311.43c-10.1 0-20.202-1.405-29.833-3.982-9.63-2.577-17.382-6.09-23.255-10.073l11.276-22.256c5.637 3.748 12.45 6.794 20.436 8.902 7.752 2.343 15.503 3.514 23.255 3.514 17.617 0 26.309-4.685 26.309-13.822 0-4.451-2.114-7.497-6.577-9.137-4.464-1.64-11.745-3.28-21.611-4.92-10.336-1.64-18.792-3.28-25.135-5.388-6.577-2.108-12.214-5.622-16.912-10.776-4.933-4.92-7.282-11.948-7.282-21.085 0-11.948 4.933-21.319 15.033-28.581 9.866-7.028 23.255-10.542 40.168-10.542 8.692 0 17.148.937 25.84 2.81 8.69 2.11 15.738 4.686 21.14 7.966L95.3 216.316c-10.57-6.325-22.55-9.37-35.94-9.37-8.69 0-15.268 1.17-19.496 3.748-4.463 2.577-6.812 6.09-6.812 10.308 0 4.685 2.349 7.965 7.281 9.839 4.698 2.108 11.98 3.983 22.081 5.623 10.1 1.64 18.322 3.28 24.665 5.388 6.342 2.108 11.98 5.388 16.677 10.308 4.464 4.92 6.813 11.713 6.813 20.616 0 11.714-5.168 21.084-15.269 28.113-10.1 7.028-23.96 10.542-41.577 10.542zM192.313 311.43c-12.685 0-24.195-2.81-34.296-8.199-10.1-5.388-18.087-13.119-23.725-22.958-5.872-9.606-8.69-20.616-8.69-33.033 0-12.416 2.818-23.427 8.69-33.032 5.638-9.606 13.625-17.337 23.725-22.725 10.101-5.388 21.611-8.2 34.296-8.2 12.92 0 24.43 2.812 34.53 8.2 10.1 5.388 18.087 13.12 23.96 22.725 5.637 9.605 8.456 20.616 8.456 33.032 0 12.417-2.819 23.427-8.456 33.033-5.873 9.84-13.86 17.57-23.96 22.958-10.1 5.389-21.61 8.2-34.53 8.2zm0-25.066c10.805 0 19.731-3.514 26.778-10.777 7.047-7.262 10.57-16.633 10.57-28.347 0-11.714-3.523-21.084-10.57-28.347-7.047-7.262-15.973-10.776-26.778-10.776-10.806 0-19.732 3.514-26.544 10.776-7.047 7.263-10.57 16.633-10.57 28.347 0 11.714 3.523 21.085 10.57 28.347 6.812 7.263 15.738 10.777 26.544 10.777zM344.997 311.43c-12.92 0-24.664-2.81-35-8.199-10.335-5.388-18.322-13.119-24.194-22.958-5.873-9.606-8.692-20.616-8.692-33.033 0-12.416 2.819-23.427 8.692-33.032 5.872-9.606 13.859-17.337 24.194-22.725 10.1-5.388 21.846-8.2 35-8.2 12.45 0 23.255 2.578 32.651 7.497 9.161 4.92 16.208 12.183 20.906 21.553l-22.55 13.12c-3.523-5.857-7.987-10.074-13.39-13.12-5.402-2.81-11.51-4.216-17.852-4.216-11.04 0-19.966 3.514-27.248 10.542-7.282 7.262-10.805 16.633-10.805 28.581s3.523 21.319 10.805 28.347c7.047 7.263 16.208 10.777 27.248 10.777 6.343 0 12.45-1.406 17.853-4.451 5.402-2.812 9.866-7.029 13.39-12.886l22.55 13.12c-4.933 9.37-11.98 16.633-21.142 21.553-9.396 5.154-20.2 7.73-32.416 7.73zM423.924 184.69h29.362V309.79h-29.362V184.689zm14.798-20.617c-5.402 0-9.865-1.64-13.389-5.154-3.523-3.28-5.403-7.497-5.403-12.416 0-4.92 1.88-9.137 5.403-12.651 3.524-3.28 7.987-4.92 13.39-4.92 5.402 0 9.865 1.64 13.389 4.686 3.523 3.28 5.402 7.262 5.402 12.182 0 5.154-1.644 9.37-5.167 12.885-3.524 3.514-8.222 5.388-13.625 5.388z" fill="#15132e" ></path><path d="M735.269 241.124a120.668 120.668 0 01-19.457 1.572c-5.929 0-11.758-.431-17.454-1.262v-37.987h36.911v37.677zm-18.308-96.294c-6.693 0-12.303-2.678-16.831-6.036-4.528-3.358-6.791-9.536-6.791-14.534 0-4.998 2.263-11.176 6.791-14.534 4.528-3.358 10.138-6.037 16.831-6.037 6.694 0 12.304 2.601 16.832 5.803 4.527 3.202 6.791 9.224 6.791 14.065 0 5.154-2.214 11.488-6.644 15.002-4.429 3.514-10.089 6.271-16.979 6.271zM818.397 185.155a121.417 121.417 0 01-36.911 37.985v-62.509h36.911v24.524zM648.172 221.826a121.44 121.44 0 01-36.91-39.987v-71.132h36.91v111.119z" fill="#15132e" ></path><path d="M539.73 183.284c18.556 0 32.65 4.45 42.516 13.119 9.631 8.902 14.564 22.256 14.564 40.06v73.328h-27.718v-15.228c-3.524 5.389-8.691 9.605-15.269 12.417-6.812 3.045-14.798 4.45-24.194 4.45-9.396 0-17.618-1.639-24.665-4.919-7.047-3.045-12.45-7.497-16.208-13.353-3.993-5.623-5.872-11.948-5.872-19.21 0-11.246 4.228-20.383 12.684-27.176 8.222-6.794 21.376-10.074 39.463-10.074h32.417v-1.874c0-8.668-2.584-15.462-7.752-20.148-5.403-4.685-13.155-7.028-23.49-7.028-7.047 0-13.86 1.171-20.671 3.28-6.812 2.108-12.685 5.154-17.383 9.136l-11.51-21.318c6.577-4.92 14.564-8.903 23.725-11.48 9.161-2.577 19.027-3.982 29.362-3.982zm-3.994 106.828c7.282 0 13.86-1.64 19.732-5.154 5.637-3.28 9.63-7.965 11.98-14.29v-14.526h-30.303c-16.912 0-25.369 5.623-25.369 16.634 0 5.388 2.114 9.605 6.343 12.65 4.228 3.046 10.1 4.686 17.617 4.686zM969.831 311.43c-10.1 0-20.201-1.405-29.832-3.982-9.63-2.577-17.383-6.09-23.255-10.073l11.275-22.256c5.638 3.748 12.45 6.794 20.436 8.902 7.752 2.343 15.504 3.514 23.256 3.514 17.617 0 26.308-4.685 26.308-13.822 0-4.451-2.114-7.497-6.577-9.137-4.463-1.64-11.745-3.28-21.61-4.92-10.336-1.64-18.793-3.28-25.135-5.388-6.577-2.108-12.215-5.622-16.913-10.776-4.933-4.92-7.282-11.948-7.282-21.085 0-11.948 4.933-21.319 15.034-28.581 9.866-7.028 23.255-10.542 40.168-10.542 8.691 0 17.148.937 25.839 2.81 8.691 2.11 15.738 4.686 21.14 7.966l-11.274 22.256c-10.57-6.325-22.55-9.37-35.94-9.37-8.691 0-15.269 1.17-19.497 3.748-4.463 2.577-6.812 6.09-6.812 10.308 0 4.685 2.35 7.965 7.282 9.839 4.698 2.108 11.98 3.983 22.08 5.623 10.101 1.64 18.323 3.28 24.665 5.388 6.342 2.108 11.98 5.388 16.678 10.308 4.463 4.92 6.812 11.713 6.812 20.616 0 11.714-5.168 21.084-15.268 28.113-10.101 7.028-23.96 10.542-41.578 10.542zM1052.042 184.69h29.362V309.79h-29.362V184.689zm14.799-20.617c-5.403 0-9.866-1.64-13.39-5.154-3.523-3.28-5.403-7.497-5.403-12.416 0-4.92 1.88-9.137 5.403-12.651 3.524-3.28 7.987-4.92 13.39-4.92 5.402 0 9.865 1.64 13.389 4.686 3.523 3.28 5.403 7.262 5.403 12.182 0 5.154-1.645 9.37-5.168 12.885-3.524 3.514-8.222 5.388-13.624 5.388zM1242.784 135.96v173.831h-28.188v-16.165c-4.932 5.857-10.805 10.308-17.852 13.354-7.282 3.045-15.034 4.45-23.725 4.45-11.98 0-22.785-2.576-32.416-7.964-9.63-5.389-17.383-12.885-22.785-22.725-5.403-9.605-8.222-20.85-8.222-33.5 0-12.652 2.819-23.897 8.222-33.502 5.402-9.605 13.154-17.102 22.785-22.49 9.63-5.388 20.436-7.965 32.416-7.965 8.222 0 15.973 1.405 22.785 4.216 6.813 2.812 12.685 7.029 17.618 12.651v-64.19h29.363zm-66.241 150.404c7.047 0 13.389-1.64 19.027-4.92 5.637-3.046 10.1-7.731 13.389-13.588 3.289-5.857 4.933-12.885 4.933-20.616 0-7.73-1.644-14.76-4.933-20.616-3.289-5.857-7.752-10.542-13.39-13.822-5.637-3.046-11.98-4.685-19.026-4.685-7.047 0-13.39 1.64-19.027 4.685-5.638 3.28-10.1 7.965-13.39 13.822-3.288 5.857-4.932 12.885-4.932 20.616s1.644 14.76 4.932 20.616c3.29 5.857 7.752 10.542 13.39 13.588 5.637 3.28 11.98 4.92 19.027 4.92zM1399.232 247.943c0 2.108-.235 4.92-.47 8.668h-98.423c1.644 9.137 6.342 16.4 13.624 21.787 7.282 5.389 16.208 8.2 27.013 8.2 13.86 0 25.135-4.451 34.06-13.588l15.74 18.04c-5.638 6.793-12.685 11.713-21.377 15.227-8.691 3.514-18.322 5.154-29.127 5.154-13.86 0-25.84-2.811-36.41-8.2-10.57-5.388-18.557-13.119-24.195-22.958-5.872-9.606-8.69-20.616-8.69-33.033 0-12.182 2.818-23.193 8.456-33.032 5.402-9.606 13.154-17.337 23.02-22.725 9.866-5.388 20.906-8.2 33.356-8.2 12.214 0 23.255 2.578 32.886 7.966 9.63 5.388 17.147 13.12 22.55 22.724 5.168 9.84 7.987 21.085 7.987 33.97zm-63.423-41.232c-9.396 0-17.383 2.811-23.725 8.2-6.577 5.622-10.57 13.119-11.98 22.255h71.175c-1.175-9.136-5.168-16.399-11.51-22.021-6.343-5.623-14.33-8.434-23.96-8.434zM1455.365 202.963c8.456-13.12 23.255-19.68 44.63-19.68v27.88c-2.583-.47-4.697-.704-6.811-.704-11.51 0-20.436 3.28-26.779 9.84-6.342 6.794-9.63 16.399-9.63 28.815v60.677h-29.363V184.689h27.953v18.274zM634.394 218.699a126.443 126.443 0 0029.363 18.629v72.463h-29.363v-91.092zM731.643 247.588v62.203H702.28v-61.936c4.444.477 8.96.721 13.532.721 5.36 0 10.643-.336 15.831-.988zM825.325 184.975c4.981-1.128 10.32-1.692 16.016-1.692 15.816 0 28.501 4.608 38.054 13.823 9.552 9.214 14.329 22.88 14.329 40.997v71.688h-29.363v-67.939c0-10.933-2.584-19.172-7.752-24.716-5.167-5.545-12.528-8.317-22.08-8.317-10.806 0-19.34 3.241-25.604 9.722-6.264 6.482-9.396 15.814-9.396 27.996v63.254h-29.363v-73.538c23.15-11.103 42.412-29.075 55.159-51.278z" fill="#15132e" ></path></svg> </a> <button class="navbar-toggle" type="button" aria-label="Navbar Toggle" > <span class="nav-bar nav-bar-top"></span> <span class="nav-bar nav-bar-mid"></span> <span class="nav-bar nav-bar-bot"></span> </button> <div class="navbar-container" style="margin-right: auto;"> <div class="navbar-container-inner"> <ul class="navbar-nav navbar-nav--main"> <li class="nav-item"> <a onclick="if (!window.__cfRLUnblockHandlers) return false; _t('header','click_Platform','blog')" class="nav-link has-dropdown d-flex align-items-center gap-5" href="https://www.socialinsider.io/#" >Platform <span class="toggle-dropdown toggle-dropdown-desktop" > <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none" > <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black" ></path> </svg> </span> </span> </a> <span class="toggle-dropdown"> <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none" > <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black" ></path> </svg> </span> </span> <div class="dropdown solution-dropdown" id="navigation-solution-dropdown" > <div class="wrapper"> <div class="container"> <div class="d-flex align-items-stretch justify-content-between dropdown-row" > <div class="drop-body solution-body solution-body-wrapper solution-body-tab" > <div class="row align-items-stretch" > <div class="col-md-6 col-12 side-navigation" > <span class="col-lg-12 col-12 d-block dropdown-content navigation-selection navigation-selection-desktop" data-target-element="navigation-analysis-benchmarking-dekstop" > <p class="heading" >Analysis & Benchmarking</p> <p class="description" > Measure the metrics that matter and compare your performance against your competitors </p> <div class="navigation-arrow" > <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 26 26" fill="none" > <circle cx="13" cy="13" r="13" fill="black" class="navigation-arrow-svg" ></circle> <path d="M12.6337 16.8918L12.5612 16.9631L12.6337 17.0344L13.3252 17.7146L13.3953 17.7835L13.4654 17.7146L17.7133 13.536L17.7857 13.4647L17.7133 13.3934L13.4654 9.21484L13.3953 9.14586L13.3252 9.21484L12.6337 9.89506L12.5612 9.96635L12.6337 10.0376L15.5222 12.8787H8.35742H8.25742V12.9787V13.9507V14.0507H8.35742H15.5222L12.6337 16.8918Z" fill="white" stroke="white" stroke-width="0.2" ></path> </svg> </div> </span> <div class="accordion si-accordion accordion-arrow-right accordion-mobile" id="navigation-accordion" > <div class="card"> <span data-toggle="collapse" data-target="#navigation-analysis-benchmarking" aria-expanded="false" class="col-12 d-block dropdown-content navigation-selection collapsed" > <p class="heading" > Analysis & Benchmarking </p> <p class="description" > Measure the metrics that matter and compare your performance against your competitors </p> <div class="navigation-arrow" > <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 26 26" fill="none" > <circle cx="13" cy="13" r="13" fill="black" class="navigation-arrow-svg" ></circle> <path d="M12.6337 16.8918L12.5612 16.9631L12.6337 17.0344L13.3252 17.7146L13.3953 17.7835L13.4654 17.7146L17.7133 13.536L17.7857 13.4647L17.7133 13.3934L13.4654 9.21484L13.3953 9.14586L13.3252 9.21484L12.6337 9.89506L12.5612 9.96635L12.6337 10.0376L15.5222 12.8787H8.35742H8.25742V12.9787V13.9507V14.0507H8.35742H15.5222L12.6337 16.8918Z" fill="white" stroke="white" stroke-width="0.2" ></path> </svg> </div> </span> <div id="navigation-analysis-benchmarking" class="collapse" data-parent="#navigation-accordion" > <div class="navigation-results-container w-100" id="navigation-ai-listening" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> <div class="navigation-results-container w-100" id="navigation-analysis-benchmarking-dekstop" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> <div class="navigation-results-container w-100" id="navigation-ai-listening-desktop" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" > AI Instagram Listening </p> <p class="description" > Back up any Instagram campaign hashtag with AI listening insights </p> </a> <a href="https://www.socialinsider.io/influencer-identification" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Influencers Identification </p> <p class="description" > Find the right partners to drive brand awareness and customer engagement </p> </a> </div> <div class="gray-background" id="gray-background" ></div> </div> </div> </div> <div class="menu-right-side right-solution" > <div class="d-flex align-items-start justify-content-end solution-card" > <div class="float-left card-image" > <figure class="header-nav-image" > <picture> <source type="image/webp" data-srcset="https://www.socialinsider.io/assets//img/webp/navigation/learn_product.webp" width="216" height="256" srcset="https://www.socialinsider.io/assets//img/webp/navigation/learn_product.webp" /> <img data-src="https://www.socialinsider.io/assets//img/socialinsider/navigation/learn_product.png" class="img-fluid ls-is-cached lazyloaded" alt="Social Media Industry Benchmarks" width="216" height="256" src="https://www.socialinsider.io/assets//img/socialinsider/navigation/learn_product.png" /> </picture> </figure> </div> <div class="float-left card-content" > <p class="heading">Watch Product Demo</p> <p class="description"> Learn how to get started with Socialinsider </p> <a class="btn demo-button solution-demo-button d-flex align-items-center" href="https://www.socialinsider.io/product" > <svg xmlns="http://www.w3.org/2000/svg" width="31" height="30" viewBox="0 0 31 30" fill="none" class="desktop-svg" > <path d="M30.1108 15C30.1108 22.8802 23.5447 29.3 15.4054 29.3C7.26612 29.3 0.7 22.8802 0.7 15C0.7 7.11981 7.26612 0.7 15.4054 0.7C23.5447 0.7 30.1108 7.11981 30.1108 15Z" stroke="black" stroke-width="1.4" ></path> <path d="M15.2619 19.4522L15.1883 19.5238L15.2619 19.5955L16.1532 20.4633L16.2229 20.5312L16.2927 20.4633L21.7679 15.1322L21.8414 15.0606L21.7679 14.9889L16.2927 9.65785L16.2229 9.58992L16.1532 9.65784L15.2619 10.5257L15.1883 10.5973L15.2619 10.669L19.0331 14.3405H9.72949H9.62949V14.4405V15.6807V15.7807H9.72949H19.0331L15.2619 19.4522Z" fill="black" stroke="black" stroke-width="0.2" ></path> </svg> <svg xmlns="http://www.w3.org/2000/svg" width="60" height="59" viewBox="0 0 60 59" fill="none" class="mobile-svg" > <path d="M58.8108 29.1184C58.8108 44.6228 45.8947 57.2368 29.9054 57.2368C13.9161 57.2368 1 44.6228 1 29.1184C1 13.614 13.9161 1 29.9054 1C45.8947 1 58.8108 13.614 58.8108 29.1184Z" fill="black" stroke="black" stroke-width="2" ></path> <path d="M29.693 37.8286L29.6194 37.9002L29.693 37.9719L31.4232 39.6565L31.4929 39.7245L31.5627 39.6565L42.1913 29.3077L42.2648 29.236L42.1913 29.1644L31.5627 18.8156L31.4929 18.7476L31.4232 18.8156L29.693 20.5002L29.6194 20.5719L29.693 20.6435L37.1798 27.9324H18.8877H18.7877V28.0324V30.4398V30.5398H18.8877H37.1798L29.693 37.8286Z" fill="white" stroke="black" stroke-width="0.2" ></path> </svg> Watch Demo </a> </div> </div> </div> </div> </div> </div> </div> <script> const navigationSelections = document.querySelectorAll( ".navigation-selection" ); const networks = document.querySelectorAll(".networks"); const navigationResults = document.querySelectorAll( ".navigation-results-container" ); const navigationSolutionDropdown = document.getElementById( "navigation-solution-dropdown" ); const navigationResultsContainer = document.getElementById( "navigation-results-container" ); const grayBackground = document.getElementById("gray-background"); function removeActiveClassFromAllElements() { networks.forEach((network) => { network.classList.remove("selected"); }); navigationResults.forEach((navigationResult) => { navigationResult.classList.remove("selected"); }); navigationSelections.forEach((navigationSelection) => { navigationSelection.classList.remove("selected"); }); grayBackground.classList.remove("selected"); } document.addEventListener("DOMContentLoaded", function () { navigationSelections.forEach((navigationSelection) => { navigationSelection.addEventListener("click", function () { let windowWidth = window.innerWidth || document.documentElement.clientWidth || document.body.clientWidth; if (windowWidth < 1200) return; const targetElement = navigationSelection.getAttribute( "data-target-element" ); const targetElementContainer = document.getElementById(targetElement); removeActiveClassFromAllElements(); targetElementContainer.classList.add("selected"); navigationSelection.classList.add("selected"); grayBackground.classList.add("selected"); }); }); }); // make networks visible when clicked outisde navigationResultsContainer document.addEventListener("click", function (event) { let isClickInside = navigationResultsContainer.contains(event.target); let windowWidth = window.innerWidth || document.documentElement.clientWidth || document.body.clientWidth; if (windowWidth < 1200) return; // check if the click is not on navigationSelections navigationSelections.forEach((navigationSelection) => { if (navigationSelection.contains(event.target)) { isClickInside = true; } }); // check is dropdown is visible by checking display property if ( navigationSolutionDropdown.style.visibility != "hidden" && !isClickInside ) { removeActiveClassFromAllElements(); networks.forEach((network) => { network.classList.add("selected"); }); } }); navigationSolutionDropdown.addEventListener("mouseleave", function (event) { let windowWidth = window.innerWidth || document.documentElement.clientWidth || document.body.clientWidth; if (windowWidth < 1200) return; removeActiveClassFromAllElements(); networks.forEach((network) => { network.classList.add("selected"); }); }); </script> </li> <li class="nav-item"> <a onclick="_t('header','click_customer_page','homepage')" class="nav-link" href="https://www.socialinsider.io/customers" >Customers</a> </li> <li class="nav-item"> <a onclick="if (!window.__cfRLUnblockHandlers) return false; _t('header','click_resources','homepage')" class="nav-link has-dropdown d-flex align-items-center gap-5" href="https://www.socialinsider.io/#" >Resources <span class="toggle-dropdown toggle-dropdown-desktop" > <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none" > <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black" ></path> </svg> </span> </span> </a> <span class="toggle-dropdown"> <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none" > <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black" ></path> </svg> </span> </span> <div class="dropdown solution-dropdown"> <div class="wrapper"> <div class="container"> <div class="d-flex align-items-stretch justify-content-between dropdown-row" > <div class="drop-body solution-body" > <div class="row desktop-row"> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/blog/tag/studies/" > <p class="heading">Social Media Studies</p> <p class="description"> A centralized hub with social media reports and insights on social media strategy. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="/free-tools" > <div class="heading"> <span>Free Tools</span> <div class="badge">New</div> </div> <p class="description"> Dive deep into what it means to be a social media manager. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/industry-reports" > <p class="heading">Social Media Trends Reports</p> <p class="description"> Spot social media industry trends reports. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/emoji-glossary"> <div class="heading"> <span>Emoji Meanings Explained</span> <div class="badge">New</div> </div> <p class="description"> Emoji meanings explained to help express yourself more effectively on social media. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-statistics" > <p class="heading">Social Media Statistics</p> <p class="description"> Global social media statistics to craft your strategy on social. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/webinar" > <p class="heading">Webinars</p> <p class="description"> Learn how to make the most of Socialinsider’s features. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/the-life-of-a-social-media-manager-podcast" > <p class="heading">Podcast</p> <p class="description"> Dive deep into what it means to be a social media manager. </p> </a> </div> </div> <div class="menu-right-side right-solution" > <div class="d-flex align-items-start justify-content-end solution-card" > <div class="float-left card-image" > <figure class="header-nav-image" > <picture> <source type="image/webp" data-srcset="https://www.socialinsider.io/assets//img/webp/navigation/social-media-industry-benchmarks.webp" width="226" height="268" srcset="https://www.socialinsider.io/assets//img/webp/navigation/social-media-industry-benchmarks.webp" /> <img data-src="https://www.socialinsider.io/assets//img/socialinsider/navigation/social-media-industry-benchmarks.png" class="img-fluid ls-is-cached lazyloaded" alt="Social Media Industry Benchmarks" width="226" height="268" src="https://www.socialinsider.io/assets//img/socialinsider/navigation/social-media-industry-benchmarks.png" /> </picture> </figure> </div> <div class="float-left card-content resource-card" > <p class="heading"> 2024 Social Media Industry Benchmarks </p> <p class="description"> Understand how your brand’s performance stacks up to your industry </p> <a class="btn demo-button solution-demo-button d-flex align-items-center" href="https://www.socialinsider.io/blog/social-media-industry-benchmarks/" > <svg xmlns="http://www.w3.org/2000/svg" width="31" height="30" viewBox="0 0 31 30" fill="none" class="desktop-svg" > <path d="M30.1108 15C30.1108 22.8802 23.5447 29.3 15.4054 29.3C7.26612 29.3 0.7 22.8802 0.7 15C0.7 7.11981 7.26612 0.7 15.4054 0.7C23.5447 0.7 30.1108 7.11981 30.1108 15Z" stroke="black" stroke-width="1.4" ></path> <path d="M15.2619 19.4522L15.1883 19.5238L15.2619 19.5955L16.1532 20.4633L16.2229 20.5312L16.2927 20.4633L21.7679 15.1322L21.8414 15.0606L21.7679 14.9889L16.2927 9.65785L16.2229 9.58992L16.1532 9.65784L15.2619 10.5257L15.1883 10.5973L15.2619 10.669L19.0331 14.3405H9.72949H9.62949V14.4405V15.6807V15.7807H9.72949H19.0331L15.2619 19.4522Z" fill="black" stroke="black" stroke-width="0.2" ></path> </svg> <svg class="mobile-svg" xmlns="http://www.w3.org/2000/svg" width="60" height="59" viewBox="0 0 60 59" fill="none" > <path d="M58.8108 29.1184C58.8108 44.6228 45.8947 57.2368 29.9054 57.2368C13.9161 57.2368 1 44.6228 1 29.1184C1 13.614 13.9161 1 29.9054 1C45.8947 1 58.8108 13.614 58.8108 29.1184Z" fill="black" stroke="black" stroke-width="2" ></path> <path d="M29.693 37.8286L29.6194 37.9002L29.693 37.9719L31.4232 39.6565L31.4929 39.7245L31.5627 39.6565L42.1913 29.3077L42.2648 29.236L42.1913 29.1644L31.5627 18.8156L31.4929 18.7476L31.4232 18.8156L29.693 20.5002L29.6194 20.5719L29.693 20.6435L37.1798 27.9324H18.8877H18.7877V28.0324V30.4398V30.5398H18.8877H37.1798L29.693 37.8286Z" fill="white" stroke="black" stroke-width="0.2" ></path> </svg> Get Reports </a> </div> </div> </div> </div> </div> </div> </div> </li> <li class="nav-item"> <a onclick="_t('header','click_pricing','homepage')" class="nav-link" href="https://www.socialinsider.io/pricing" >Pricing</a> </li> <li class="nav-item"> <a onclick="_t('header','click_blog','homepage')" class="nav-link" href="https://www.socialinsider.io/blog" >Blog</a> </li> </ul> <ul class="navbar-nav navbar-nav--buttons -mobile"> <li class="nav-item"> <a class="btn btn-primary" onclick="_t('header','click_sign_up','header_blog')" href="https://app.socialinsider.io/signup" >Start 14-Day Free Trial</a> </li> <li class="nav-item"> <a class="btn btn-outline" href="https://www.socialinsider.io/book-demo" onclick="_t('talk_to_us','','header_blog');" >Book a demo</a> </li> </ul> </div> </div> <ul class="navbar-nav navbar-nav--buttons -desktop"> <li class="nav-item"> <a class="btn btn-primary" onclick="_t('header','click_sign_up','header_blog')" href="https://app.socialinsider.io/signup" >Start a 14-day free trial</a> </li> <li class="nav-item"> <a class="btn btn-outline" href="https://www.socialinsider.io/book-demo" onclick="_t('talk_to_us','','header_blog');" >Book a demo</a> </li> </ul> </nav> </div> </div> <script> document.addEventListener("DOMContentLoaded", function () { const navbar = document.querySelector('.header-website-desktop'); const toggle = document.querySelector('.header-website-desktop .navbar-toggle'); toggle.addEventListener('click', () => { setTimeout(() => { if (document.querySelector("body").classList.contains("menu-is-opened")) { navbar.style.cssText = "background: #fff !important"; } else { navbar.style.cssText = "background: #fff !important"; } }, 100); }); }); </script> <div class="menu " id="menu"> <div class="container-fluid"> <div class="row"> <div class="col-xs-12 is-flex end-xs"> <a tabindex="0" class="menu--close" id="menu-close"> <i class="icon icon-x icon--lg"> <svg class="icon__svg"> <svg fill="#ffffff" height="20px" width="20px" version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 460.775 460.775" xml:space="preserve"> <path d="M285.08,230.397L456.218,59.27c6.076-6.077,6.076-15.911,0-21.986L423.511,4.565c-2.913-2.911-6.866-4.55-10.992-4.55 c-4.127,0-8.08,1.639-10.993,4.55l-171.138,171.14L59.25,4.565c-2.913-2.911-6.866-4.55-10.993-4.55 c-4.126,0-8.08,1.639-10.992,4.55L4.558,37.284c-6.077,6.075-6.077,15.909,0,21.986l171.138,171.128L4.575,401.505 c-6.074,6.077-6.074,15.911,0,21.986l32.709,32.719c2.911,2.911,6.865,4.55,10.992,4.55c4.127,0,8.08-1.639,10.994-4.55 l171.117-171.12l171.118,171.12c2.913,2.911,6.866,4.55,10.993,4.55c4.128,0,8.081-1.639,10.992-4.55l32.709-32.719 c6.074-6.075,6.074-15.909,0-21.986L285.08,230.397z"/> </svg> </svg> </i> </a> </div> <div class="col-xs-12"> <div class="menu__main"> <div> <ul class="navbar-nav navbar-nav--main"> <li class="nav-item"> <span class="nav-link row-hover dropdown-toggle" style="color: #fff;" onclick="menuDrop('1')"> Social Media </span> <div class="no-show-collapse" id="collapseExample-1"> <a id="strategy-dropdown-mobile" class="dropdown-item strategy-dropdown-mobile" role="button" style="cursor: pointer; margin-left: 5vw;" > Strategy <svg fill="#000000" height="10px" width="10px" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 330 330" xml:space="preserve" > <path id="XMLID_225_" d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z" /> </svg> </a> <div class="collapse" id="strategy-collapse-mobile" style="margin-left: 10vw;" > <div class="card card-body p-0" > <ul class="list-unstyled" > <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/competitive-analysis/" > Competitive Analysis </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/brand-analysis/" > Brand Analysis </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/analytics-and-reporting/" > Analytics & Reporting </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/social-media-campaigns/" > Campaigns Analysis </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/how-to-guides/" > Guides </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/social-listening/" > Social Listening </a> </li> </ul> </div> </div> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/social-media-trends/"> Trends </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/social-media-tools/"> Tools </a> </div> </li> <li class="nav-item"> <span class="nav-link row-hover dropdown-toggle" style="color: #fff;" onclick="menuDrop('2')"> Data & Studies </span> <div class="no-show-collapse" id="collapseExample-2"> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/studies/"> Social Media Studies </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/what-data-says/"> What Data Says </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/free-social-media-industry-reports"> Social Media Industry Reports </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/social-media-statistics"> Social Media Stats </a> </div> </li> <li class="nav-item"> <span class="nav-link row-hover dropdown-toggle" style="color: #fff;" onclick="menuDrop('3')"> Platforms </span> <div class="no-show-collapse" id="collapseExample-3"> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/facebook-analytics/"> Facebook Analytics </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/instagram-analytics/"> Instagram Analytics </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/twitter-analytics/"> Twitter Analytics </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/linkedin-analytics/"> LinkedIn Analytics </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/youtube-analytics/"> YouTube Analytics </a> </div> </li> <li class="nav-item"> <a class="nav-link row-hover" style="color: #fff;" href="https://www.socialinsider.io/blog/tag/product/"> Product </a> </li> <li > <span class="nav-link header__search--open d-flex align-items-center " data-ghost-search tabindex="0" title="Search" aria-label="Search"> <i class="icon icon--sm"> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#search"></use> </svg> </i> <span class="header__search--text ml-2">Search</span> </span> </li> </ul> </div> </div> <div class="menu__secondary"> <ul class="nav"> <li class="nav-membership" style="width: 100%;"> <a class="btn btn-primary" onclick="_t('signup','click','header main')" href="https://app.socialinsider.io/signup"> Start 14-Day Free Trial </a> </li> <li class="nav-membership" style="width: 100%;"> <a class="btn btn-secondary" href="https://www.socialinsider.io/book-demo" onclick="_t('talk_to_us','','header_main');"> Get a demo </a> </li> </ul> </div> </div> </div> </div> </div> <header class="header header-fixed"> <div class="header__top floating-header"> <div class="container-fluid wrapper"> <div class="row"> <div class="col-xs-7 col-md-3 middle-xs is-flex" > <div class="header__brand flex-cc"> <a href="https://www.socialinsider.io/blog/"> <p style="margin-top: 47px;margin-left:5px;font-weight: bold;"> Socialinsider Blog</p> </a> </div> </div> <div class="col-xs-5 col-md-7 center-xs menus-list" style="margin-left: auto;"> <div class="header__bottom" style="height: 100%"> <div style="display:flex; justify-content:end; height: 100%;"> <nav class="navbar navbar-expand-lg h-justify-content-space-between"> <div class="navbar-container" style="margin-left: auto;"> <div class="navbar-container-inner"> <ul class="navbar-nav navbar-nav--main"> <li class="nav-item bigLi"> <a class="nav-link has-dropdown" href="https://www.socialinsider.io/#" >Social Media</a> <div class="dropdown solution-dropdown" style="left: -40px; width: 200px; z-index:400;" > <div class="row align-items-stretch dropdown-row"> <div class="drop-body solution-body" style="width:100%; padding:25px;" > <div class="row"> <div class="col-auto w-large menu--col"> <ul class="list-unstyled"> <li class="nav-item"> <a id="strategy-dropdown" class="nav-link row-hover strategy-dropdown" role="button" style="cursor: pointer;" > Strategy <svg fill="#000000" height="10px" width="10px" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 330 330" xml:space="preserve" > <path id="XMLID_225_" d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z" /> </svg> </a> <div class="collapse" id="strategy-collapse" > <div class="card card-body p-0" > <ul class="list-unstyled" > <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/competitive-analysis/" > Competitive Analysis </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/brand-analysis/" > Brand Analysis </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/analytics-and-reporting/" > Analytics & Reporting </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/social-media-campaigns/" > Campaigns Analysis </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/how-to-guides/" > Guides </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover mb-5" href="https://www.socialinsider.io/blog/tag/social-listening/" > Social Listening </a> </li> </ul> </div> </div> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/social-media-trends/" > Trends </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/social-media-tools/" > Tools </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="nav-item bigLi"> <a class="nav-link has-dropdown" href="https://www.socialinsider.io/#" >Data & Studies</a> <div class="dropdown solution-dropdown" style="left: 95px; width: 200px; z-index:400;" > <div class="row align-items-stretch dropdown-row"> <div class="drop-body solution-body" style="width:100%; padding:25px;" > <div class="row"> <div class="col-auto w-large menu--col"> <ul class="list-unstyled"> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/studies/" > Social Media Studies </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/what-data-says/" > What Data Says </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/free-social-media-industry-reports" > Social Media Industry Reports </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/social-media-statistics" > Social Media Stats </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="nav-item bigLi"> <a class="nav-link has-dropdown" href="https://www.socialinsider.io/#" >Platforms</a> <div class="dropdown solution-dropdown" style="left: 250px; width: 200px; z-index:400;" > <div class="row align-items-stretch dropdown-row"> <div class="drop-body solution-body" style="width:100%; padding:25px;" > <div class="row"> <div class="col-auto w-large menu--col"> <ul class="list-unstyled"> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/tiktok-analytics/" > TikTok Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/linkedin-analytics/" > LinkedIn Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/instagram-analytics/" > Instagram Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/facebook-analytics/" > Facebook Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/twitter-analytics/" > Twitter Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/youtube-analytics/" > YouTube Analytics </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="nav-item bigLi"> <a class="nav-link" href="https://www.socialinsider.io/blog/tag/product" >Product</a> </li> </ul> </div> </div> </nav> <script> $("#strategy-dropdown").click(function(event) { event.preventDefault(); $("#strategy-collapse").toggleClass("show"); }); </script> </div> </div> </div> <div class="header__search center-xs end-xs middle-xs is-flex search-container search-container-desktop" > <span class="header__search--open d-flex align-items-center " data-ghost-search tabindex="0" title="Search" aria-label="Search"> <i class="icon icon--sm"> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#search"></use> </svg> </i> <span class="header__search--text ml-2">Search</span> </span> </div> <button id="menu-open" class="navbar-toggle-blog" style="order: 2" type="button" title="Menu" aria-label="Blog Menu"> Blog Menu <span class="toggle-dropdown"> <span class="icon-svg"> <svg width="15" height="9" viewBox="0 0 15 9" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.91596 8.72882C7.07559 8.90997 7.27156 9 7.50055 9C7.72954 9 7.9244 8.90997 8.08514 8.72882L14.76 2.15331C14.9196 1.99494 15 1.80295 15 1.57733C15 1.35063 14.9196 1.15863 14.76 1.00026L14.0026 0.255069C13.8418 0.0967009 13.647 0.0120935 13.418 0.00124634C13.189 -0.0106855 12.993 0.0630748 12.8334 0.221442L7.50055 5.47469L2.16771 0.221442C2.00697 0.0630743 1.81211 -0.010686 1.58312 0.00124582C1.35413 0.0120929 1.15816 0.0967003 0.998531 0.255068L0.2411 1.00026C0.0803661 1.15863 -5.90377e-08 1.35063 -6.89473e-08 1.57733C-7.88094e-08 1.80295 0.080366 1.99494 0.2411 2.15331L6.91596 8.72882Z"></path> </svg> </span> </span> </button> </div> </div> <div id="progress" class="progress"></div> </div> </header> <script> function menuDrop(e){ let element = document.getElementById('collapseExample-'+e) if(element) { if(element.classList.contains('no-show-collapse')) { element.classList.remove('no-show-collapse') } else { element.classList.add('no-show-collapse') } } } $("#strategy-dropdown-mobile").click(function(event) { event.preventDefault(); $("#strategy-collapse-mobile").toggleClass("show"); }); </script> <main class="main" style="padding-top: 0px;"> <div class="container-fluid wrapper"> <div class="row"> <div class="col-xs-12"> <div id ="hero" class="post-hero "> <figure class="post-hero__image"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/06/cover-social-media-managers.webp 300w, /blog/content/images/size/w600/2024/06/cover-social-media-managers.webp 600w, /blog/content/images/size/w1000/2024/06/cover-social-media-managers.webp 1000w, /blog/content/images/size/w2000/2024/06/cover-social-media-managers.webp 2000w" data-sizes="(max-width: 800px) 50vw, (max-width: 1170px) 60vw, 1400px" data-src="/blog/content/images/size/w2000/2024/06/cover-social-media-managers.webp" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="cover social media managers" fetchpriority="high" /> </figure> <div class="post-hero__content"> <div class="post-hero__header"> <a class="tag-social-media-marketing post-hero__tag" href="/blog/tag/social-media-marketing/" title="Social Media Marketing" aria-label="Social Media Marketings">Social Media Marketing</a> </div> <h1 class="post-hero__title">Social Media Manager Playbook: Essential Tasks & Skills Needed, with Tips from 50+ Experts</h1> <p class="post-hero__excerpt">Looking to understand what does a social media manager do? Dive into our guide to explore their key tasks and skills.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/blog/author/andreea/" class="post-hero__author-image" aria-label="Andreea Udescu"> <img class="lazyload" data-src="/blog/content/images/2023/01/andreea--1-.png" alt="Andreea Udescu" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/andreea/">Andreea Udescu</a> </div> <time datetime="2024-06-26" class="post-hero__date"> Jun 26, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-social-media-marketing post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>In today’s digital landscape, it’s become essential for brands to prioritize <a href="https://www.socialinsider.io/blog/social-media-marketing/">social media marketing</a> in order to increase their brand awareness, build a loyal community and generate leads for their business.</p><p>For all of that to happen, someone needs to sit at the helm, managing all the tasks and responsibilities that come with the <a href="https://www.socialinsider.io/blog/social-media-strategy/">social media strategy</a> and management territory. That’s where you will find the social media manager, a central piece of any <a href="https://www.socialinsider.io/blog/social-media-team/">social media team</a> puzzle.</p><p>So then, a key question arises: what does a social media manager do? </p><blockquote>Top five social media managers tasks are definitely content creation/ideation, reporting/analytics, social listening, content strategy, and community management/engagement. - <strong><a href="https://www.linkedin.com/in/venessa-santiago/ ">Venessa Santiago</a>, Digital Marketing Specialist at Well Go USA Entertainment</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Venessa-Santiago.webp" class="kg-image" alt="social media managers' tasks" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Venessa-Santiago.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Venessa-Santiago.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Venessa-Santiago.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Venessa-Santiago.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Well, get ready because that's what we're delving into in this article: the definition of the social media manager role, their responsibilities, tasks, and the challenges they face.</p><p>We’ll top it all off with first-hand expert tips from social media managers all around the world, so be ready to soak up a load of knowledge!</p><highlight><p><strong>Table of contents</strong><br> <a href="#what">What is a social media manager?</a><br> <a href="#why">Why is it important to have a social media manager on your team?</a><br> <a href="#tasks">What does a social media manager do?</a><br> <a href="#how">How to become a social media manager: 10 essential skills</a><br> <a href="#faq">FAQs on what does a social media manager do</a></p> </highlight> <br><h2 id="what-is-a-social-media-manager">What is a social media manager? </h2><a name="what"></a><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">A social media manager is someone who oversees a brand’s social media strategy and online presence. </div></div><p>Depending on the size of the company or agency they’re a part of, or whether the social media manager is actually a project-based freelancer, the particularities of this job can vary a lot. </p><blockquote>The primary tasks of a social media manager are community management and engagement, content planning, and reporting analytics.<strong> - <a href="https://www.linkedin.com/in/bassmaalzahrani/">Bassma Al Zahran</a>, Social Account Executive TBWA\Raad</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Bassma-Al-Zharan.webp" class="kg-image" alt="primary tasks of a social media manager" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Bassma-Al-Zharan.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Bassma-Al-Zharan.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Bassma-Al-Zharan.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Bassma-Al-Zharan.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Typically, social media marketing managers are tasked with developing strategies and employing <a href="https://www.socialinsider.io/blog/social-media-best-practices/">social media best practices</a> that <a href="https://www.socialinsider.io/blog/social-media-engagement/">drive engagement</a> and/or reach, <a href="https://www.socialinsider.io/blog/how-to-create-content-for-social-media/">creating content for social media,</a> managing the content calendar, and interacting with the online community – to name just a few of their responsibilities.<br><br>In some cases, the social media manager might also be the head of social media, meaning that he/she manages a social media team and gets to delegate various tasks to other team members.</p><blockquote>Social media managers are the translators of the company. <br><br>They interpret the wants of a company's target audience, then create content to fill that space. - <strong><a href="https://www.linkedin.com/in/timdskau/">Timothy Skau,</a> VP Digital Marketing</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Timothy-Skau.webp" class="kg-image" alt="social media managers are the translators of the company" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Timothy-Skau.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Timothy-Skau.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Timothy-Skau.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Timothy-Skau.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h2 id="why-is-it-important-to-have-a-social-media-manager-on-your-team">Why is it important to have a social media manager on your team?</h2><a name="why"></a><p>Much like a flower, your brand can only thrive when the right conditions are met. That can mean: increased <a href="https://www.socialinsider.io/blog/brand-awareness/">brand awareness on social media</a>, an ever-growing loyal community, proper engagement, customer trust, and more. <br><br>For all of that to happen, you need social media managers to see and understand the big picture and strategize accordingly, properly target customers, increase website traffic, generate qualified leads and ultimately <a href="https://www.socialinsider.io/blog/social-selling/">increase sales</a>.</p><blockquote>A social media manager should have a high level knowledge of how social media functions, and understand audience insights and how to implement them in a brand strategy. -<strong> <a href="https://www.linkedin.com/in/kalli-combs-73855856/">Kalli Combs</a> - Social Media Strategist - Kulur Group</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/social-media-managers-2.webp" class="kg-image" alt="how social media works" loading="lazy" width="1920" height="1080" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/social-media-managers-2.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/social-media-managers-2.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/social-media-managers-2.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/06/social-media-managers-2.webp 1920w" sizes="(min-width: 720px) 720px"></figure><h2 id="what-does-a-social-media-manager-do">What does a social media manager do?</h2><a name="tasks"></a><p>Contrary to popular belief, social media managers do much more than scroll through Instagram all day and have fun creating TikToks. </p><p>We’re here to debunk that myth and finally answer the million-dollar question: what do social media managers do actually? </p><blockquote>Social media managers’ tasks: <br><br>Getting random requests of "let's put this on social" from everyone in the company who doesn't understand how social media works. -<strong> <a href="https://www.linkedin.com/in/khyatisethi/overlay/about-this-profile/">Khyati Sethi</a> - Social Media Specialist at Contensify</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Khyati-Sethi--social-media.webp" class="kg-image" alt="social media managers' tasks" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Khyati-Sethi--social-media.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Khyati-Sethi--social-media.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Khyati-Sethi--social-media.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Khyati-Sethi--social-media.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>In all honesty, it can be difficult to map out a complete answer to this question because the responsibilities of a social media manager vary so much based on a variety of factors: whether they’re working in a small or large company, whether they’re full-time employees or freelancer workers and whether they’re working as part of the social media team or… are the social media team. </p><blockquote>A big challenge for social media managers is having executive leadership teams who don't understand what we do is valuable, and consistently undermine us. -<strong> <a href="https://www.linkedin.com/in/adriennemillsharvey/">Adrienne (Mills) Harvey</a>, Adjunct Professor at Centralia College</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Adrienne-Harbvey.webp" class="kg-image" alt="executive leadership teams don't understand social media" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Adrienne-Harbvey.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Adrienne-Harbvey.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Adrienne-Harbvey.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Adrienne-Harbvey.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>That being said, let’s round up 8 of the most common tasks of a social media manager.</p><h3 id="performing-social-media-audits">Performing social media audits</h3><p>For many social media managers, an audit is one of the first tasks they undertake. In many cases, a <a href="https://www.socialinsider.io/blog/social-media-audit/">social media audit</a> is absolutely necessary in order to learn everything there is to learn about the brand’s identity on social media and whether the current strategy is working for them or not.<br><br>After that, social media marketers should schedule regular audits to (re)evaluate performance, optimize resources, incorporate <a href="https://www.socialinsider.io/blog/social-media-trends/">new trends</a>, understand your target audience and stay competitive within the industry.</p><blockquote>First, I understand a client's goals, whether it's building brand awareness, attracting customers, or growing their following. <br><br>Then, I audit their social media to see if their current strategy aligns with these goals and identify their best-performing content. - <strong>Dr. Kebar Yodhhewawhe, Social Media Marketer & Strategist</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Dr-Kebar.webp" class="kg-image" alt="social media managers do regular audits to evaluate performance" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Dr-Kebar.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Dr-Kebar.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Dr-Kebar.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Dr-Kebar.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="developing-the-social-media-strategy">Developing the social media strategy</h3><p>No brand or business can get far on social media without a proper plan. A strategy gives your content a sense of direction, specific metrics to track and goals to aim for and pretty much ensures that your brand has a consistent, memorable presence on social media. </p><p>After analyzing all the data, a social media manager will need to determine the brand's message on each social media platform. The strategy needs to map out the goals, <a href="https://www.socialinsider.io/blog/social-media-metrics/">social metrics</a> and general direction of the social media content, and it absolutely has to align with the larger business goals. </p><blockquote>Think of social media managers as the friendly hosts of a party. <br>They plan the event (strategy), create invitations and decorations (content creation), and make sure everyone is having a good time (community management). -<strong> <a href="v">Raluca Toma</a> - Partnerships Manager at SocialBee</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/raluca-toma.webp" class="kg-image" alt="social media managers have to determine the brand message on social" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/raluca-toma.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/raluca-toma.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/raluca-toma.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/raluca-toma.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>As <a href="https://www.socialinsider.io/blog/social-media-trends/">new social media trends</a> come and go, the social media account manager needs to make sure the brand remains relevant to its audience. If the plan doesn't appear to be working, they may need to adjust or update the social media strategy<br><br>Social media content managers are usually in charge of creating and adjusting the social media strategy, although in some cases, this task can be assigned to a dedicated <a href="https://www.socialinsider.io/blog/social-media-strategist/">social media strategist.</a></p><blockquote>Many think social media managers only create content and post, but at the manager level, there's a lot strategy work, reviewing copy and graphics, and reporting. -<strong> <a href="https://www.linkedin.com/in/adrianajimenezpr/">Adriana Jimenez</a>, Social Media Manager at Planned Parenthood Federation of America</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Adriana-Jimenez_2.webp" class="kg-image" alt="social media managers have to create content and post." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Adriana-Jimenez_2.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Adriana-Jimenez_2.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Adriana-Jimenez_2.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Adriana-Jimenez_2.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="creating-content-for-social-media-platforms">Creating content for social media platforms</h3><p>Nothing moves the needle quite like quality content delivered to the right audience. </p><p><a href="https://www.socialinsider.io/blog/how-to-create-content-for-social-media/">Creating social media content </a>for one, two or more channels is certainly a demanding task, but there’s noone more qualified than a social media manager to do it. </p><p>Why do social media managers create content? </p><p>Because usually there’s not enough budget for a dedicated team member that can focus solely on writing for social media. <strong>So social marketers are expected to both create and execute the social media strategy</strong> - therefore being both a social media manager and content creator. </p><p>So, if you’re wondering what does a social media manager do daily, the answer is most likely creating content (usually in advance). This is most often the case for social media managers for small businesses.</p><blockquote>The ever-changing algorithms of social media platforms necessitate constant adaptation of creative strategies, leading to a surge in content creation. -<strong> <a href="https://www.linkedin.com/in/mariyaspektor/">Mariya Spektor</a>, Director of Social Media Content at SocialChain</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Maryia-Spektor.webp" class="kg-image" alt="Mariya Spektor: the ever-changing algorithms of social media platforms necessitate constant change." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Maryia-Spektor.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Maryia-Spektor.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Maryia-Spektor.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Maryia-Spektor.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Social content managers will need to determine which kind of information works best for each medium—photo, video, gifs, infographics, blogs, and adapt their message depending on the platform they are sharing it on.</p><p><a href="https://www.socialinsider.io/blog/what-to-post-on-linkedin/">What works on LinkedIn</a> and Twitter might not work on Instagram or TikTok.</p><p>A significant part of content creation for social media is actually <a href="https://www.semrush.com/blog/repurposing-content/">content repurposing</a>. More often than not, social media marketers will be tasked with turning a blog post, podcast episode, webinar or any other type of long-form content into brief, compelling copy for social media. </p><blockquote>The stress of always striving to have content performance that continuously improves in spite of platform updates and changes is also a challenge. - <strong><a href="https://www.linkedin.com/in/geishagarcia/">Geisha Garcia</a> - Director, Digital and Social Media at University of Miami</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Geisha-Garcia_2.webp" class="kg-image" alt="Geisha Garcia: creating content in spite of platform changes." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Geisha-Garcia_2.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Geisha-Garcia_2.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Geisha-Garcia_2.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Geisha-Garcia_2.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>A major challenge social media managers face in the day-to-day job is creative fatigue. That’s the difficulty or inability to consistently produce new, exciting content that stands out from the crowd. On the other hand, the audience can also grow tired of seeing repetitive content, which can ultimately drive them away.</p><blockquote>There's the issue of content saturation.<br><br>With so much content being produced and shared on social media every day, it can be challenging to create content that stands out and captures the audience's attention amidst all the noise. - <strong><a href="https://www.linkedin.com/in/courtneymakilarvadain/">Courtney Larvadain</a></strong>, <strong>Account Supervisor for Social Media</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Courtney-Larvadin.webp" class="kg-image" alt="it can be challenging to create content that stands out." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Courtney-Larvadin.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Courtney-Larvadin.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Courtney-Larvadin.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Courtney-Larvadin.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="engaging-with-the-online-community">Engaging with the online community</h3><p>A big part of managing social media is actually connecting with the online community around your brand, and that usually falls within the social media manager duties.</p><p>Community management can also double as audience research. Understanding why people are on a specific platform, why they are interacting with others, and why they are engaging with some pieces of content and not others is a major aspect of a social media strategy.</p><p>So what does a social media community manager do?</p><blockquote>The primary tasks of a social media manager are community management and engagement, content planning, and reporting analytics. - <strong><a href="https://www.linkedin.com/in/meagan-amos/">Meagan Amos</a>, Social Media Coordinator Chinook Winds Casino Resort</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Meagan-Amos_2.webp" class="kg-image" alt="Meagan Amos: community management is a primary task for social media managers." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Meagan-Amos_2.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Meagan-Amos_2.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Meagan-Amos_2.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Meagan-Amos_2.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p><br>The main goal for a community manager is to create a sense of community and <a href="https://www.socialinsider.io/blog/brand-loyalty/">brand loyalty</a>. </p><p>Start by <a href="https://www.socialinsider.io/blog/social-listening/">listening to what people are saying</a> and responding to as many comments and client inquiries as possible. That makes them feel seen and understood.</p><h3 id="creating-and-monitoring-organic-and-paid-campaigns">Creating and monitoring organic and paid campaigns</h3><p>Occasionally, social media managers might also act as social media campaign managers.</p><p>With the right strategy and a budget, a skilled social media manager can <a href="https://www.socialinsider.io/blog/brand-awareness/">significantly improve a brand's visibility</a>, reach, engagement through both organic and paid campaigns. </p><p>The secret to success lies in targeting the right audience and knowing when it’s worth investing. </p><blockquote>Major challenges for social media managers include limited budgets, especially for organic social, pressure from management to generate revenue, and lack of understanding of the importance of organic social.<strong> <a href="https://www.linkedin.com/in/gabyimartinez/">Gabriela Martinez</a>, Associate Social Media Manager at The Institute of Internal Auditors</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Gabriela-Martinez.webp" class="kg-image" alt="Gabriela Martinez: major challenges for social media managers include limited budgets." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Gabriela-Martinez.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Gabriela-Martinez.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Gabriela-Martinez.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Gabriela-Martinez.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p><a href="https://www.socialinsider.io/blog/campaign-analysis/">Monitoring campaign performance</a> and creating <a href="https://www.socialinsider.io/social-media-campaign-report">campaigns reports</a> is just as important, as it can reveal key insights about the content and the way the audience responds to it - <a href="https://www.socialinsider.io/blog/social-media-insights/">social media insights</a> which can inform your strategy and make it better.</p><blockquote>Limited budgets can restrict the ability to run paid advertisements, hire additional people, or use premium tools for analytics and content creation. <br><br>This can make it difficult to compete with brands that have more resources. – <strong><a href="https://www.linkedin.com/in/mikekoshko/">Mike Koshko</a>, Social Media Strategist at Charge Media</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Mike-Koshko.webp" class="kg-image" alt="Mike Koshko: limited budgets is a challenge for social media managers." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Mike-Koshko.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Mike-Koshko.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Mike-Koshko.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Mike-Koshko.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="scheduling-and-or-publishing-posts">Scheduling and/or publishing posts</h3><p>To stay on top of things, social media page managers build a content calendar for days or even weeks ahead of time.</p><p>Scheduling ahead of time reduces workloads, saves a lot of time and ensures that content is published whenever you want, even when you're away from the computer/phone or sleeping. This is especially beneficial when clients are in a different time zone than you.<br><br>Luckily, many tools for social media managers have advanced scheduling capabilities, alongside many other social media management solutions.</p><blockquote>Time is a massive challenge, so the trick is to manage time to make sure everything is planned and scheduled ready to go -<strong> <a href="https://www.linkedin.com/in/carl-richardson-920964b6/">Carl Richardson</a>, owner/manager TFTG Media</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Carl-Richardson.webp" class="kg-image" alt="Carl Richardson: time is a massive challenge for social media managers." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Carl-Richardson.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Carl-Richardson.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Carl-Richardson.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Carl-Richardson.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="doing-competitor-research">Doing competitor research</h3><p>As a social media manager, you'll need to <a href="https://www.socialinsider.io/social-media-competitor-analysis">research competitors</a>, and constantly look into <a href="https://www.socialinsider.io/blog/social-media-benchmarks/">industry benchmarks on social media</a>. Your competitors can be a social media marketer’s best source of inspiration and motivation. </p><p>Using <a href="https://www.socialinsider.io/blog/competitive-analysis-tools/">competitor analysis tools</a>, you can find content gaps that your brand is uniquely qualified to fill, determine a specific target audience for your brand, and compare campaign performance across different channels.</p><blockquote>Conducting competitor analysis and keeping an eye on industry benchmarks is essential for any social media manager. <br><br>Not only does it give you tons of content inspiration, but it also helps you see where your brand stands and spot content gaps you can fill.<br><br> Plus, you’ll get to know your audience better, which can seriously boost your strategy. This way, you’ll keep your brand ahead of the game and drive better engagement and results. - <strong><a href="https://www.linkedin.com/in/miruna-vocheci/">Miruna Vocheci</a>, Social Media Manager at Socialinsider </strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/miruna-vocheci.webp" class="kg-image" alt="conduct competitor analysis as a social media manager" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/miruna-vocheci.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/miruna-vocheci.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/miruna-vocheci.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/miruna-vocheci.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="monitoring-social-media-performance">Monitoring social media performance</h3><p>The best social media managers keep a close eye on all social media channels, because they know it’s the best way to succeed. </p><p>While <a href="https://www.socialinsider.io/social-media-analytics">social media analysis and reporting</a> might not be the most thrilling task for a social media manager, it is undoubtedly one of the most important parts of social media manager work. </p><p>Why?<br><br>By monitoring performance on social media, marketers can prove the worth of their social media strategy (aka the <a href="https://www.socialinsider.io/blog/social-media-roi/">social media ROI)</a>: if the content was successful, if the budget was used wisely, if the key <a href="https://www.socialinsider.io/blog/social-media-goals/">social media goals </a>were met.</p><blockquote>Understanding data and analytics is crucial.<br><br> Social media managers need to interpret metrics, identify trends, and use insights to refine their strategies. They must balance creativity with data-driven decision-making to achieve the best results. - <strong><a href="https://www.linkedin.com/in/vbellovoda/">Vanjela Bellovoda</a>, Social Media Strategist</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/social-media-managers.webp" class="kg-image" alt="Vanjela Bellovoda: Understanding data and analytics is crucial for social media managers." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/social-media-managers.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/social-media-managers.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/social-media-managers.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/social-media-managers.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Time is of the essence for social media marketers, which is why they need to always be on the lookout for solutions to optimize their workflow. </p><p>So what does a social media manager do when it’s reporting time and they need a professional tool to analyze their performance across all channels and generate pitch-ready <a href="https://www.socialinsider.io/blog/social-media-report/">reports for social media</a>? </p><p>Easy – they use Socialinsider to get analytics benchmarks, monitoring campaign performance and see what type of content is performing best according to individual metrics.</p><div class="si-product-card"> <div class="si-product-card__image"><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/socialinsiderbenchmarks.webp" class="kg-image" alt="socialinsider benchmarks" loading="lazy" width="2000" height="1080" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/socialinsiderbenchmarks.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/socialinsiderbenchmarks.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/socialinsiderbenchmarks.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/socialinsiderbenchmarks.webp 2400w" sizes="(min-width: 720px) 720px"></figure></div> <div class="si-product-content"> <p class="si-product-title">Measure social media performance in real time with Socialinsider! </p> <p class="si-product-description">Perform social media audits, competitor research and track key social media metrics. </p> <a href="https://app.socialinsider.io/signup" class="si-product-cta">Start a 14-day FREE TRIAL</a> </div> </div><h2 id="how-to-become-a-social-media-manager-10-essential-skills"><strong>How to become a social media manager: 10 essential skills</strong></h2><a name="how"></a><p>You would be surprised to know that many of the skills needed to be a social media manager can be picked up quite easily. That being said, it’s not an easy job, nor an entry-level job.</p><blockquote>One of the biggest challenges is the popular perception of the job. Many people feel that it's ‘just posts’, which leads to people thinking they or their assistant can take on the role. <br><br>This leads to situations where little budget and multiple roles are delegated to a social media manager. <br><br>Social media managers should invest in their knowledge and skills and additionally focus on clients who don't see the role as a quick fix but know and value the true impact it has on their business. -<strong> <a href="https://www.linkedin.com/in/esthernkechi/ ">Esther Nkechi</a>, Founder Social Media Connoisseur </strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Esther-Nkechi.webp" class="kg-image" alt="Esther Nkechi: One of the biggest challenges is the popular perception of the social media job." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Esther-Nkechi.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Esther-Nkechi.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Esther-Nkechi.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Esther-Nkechi.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Companies seeking social media managers for hire will often have a checklist that includes the main social media manager skills they are looking for in a future team member. </p><p>The top social media challenges include managing numerous tasks as a one-person team, maintaining active and consistent presence across all platforms, creating graphics and videos, constantly generating new and creative ideas, dealing with budget constraints, and adapting to the constant changes in social media.</p><blockquote>Top challenges for social media managers: trying to handle so many tasks as a one-person team, being active and consistent on all platforms, creating graphics and videos, constantly coming up with new and creative ideas, budget restraints, constant changes in social media. - <strong><a href="https://www.linkedin.com/in/mitra-mehvar-65543064/">Mitra Mehvar</a>, Social Media Manager at Buffer</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Mitra-Mehvar.webp" class="kg-image" alt="Mitra Mehvar: top social media challenges" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Mitra-Mehvar.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Mitra-Mehvar.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Mitra-Mehvar.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Mitra-Mehvar.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p><br>Let’s go over 10 of the most important social media manager qualifications in 2024:</p><h3 id="communication">Communication</h3><p>Many people working in social media will tell you the number one skill they need and leverage every day in their social media manager career is communication. </p><blockquote>For anyone at any level working in social media, you must be adaptable, creative and have good communication skills. -<strong> <a href="https://www.linkedin.com/in/ashleypawlik/">Ashley Foster</a>, Sr. Social Media Manager at Willow Innovations, Inc</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Ashley-Foster.webp" class="kg-image" alt loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Ashley-Foster.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Ashley-Foster.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Ashley-Foster.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Ashley-Foster.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Being able to communicate efficiently with team members, clients and your target audience can really make a difference in a social media content manager’s job.</p><blockquote>The toughest part of the job is dealing with clients. <br><br>Getting everything you need from them, and making them see why it's so critical, can be a real challenge. It's a bit like dating—you've got to communicate well and hope you click! - <strong><a href="https://www.linkedin.com/in/agata-pawlak/">Agata Pawlak</a>, Co-Founder at Cruz Creative Media</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Agata-Pawlak.webp" class="kg-image" alt loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Agata-Pawlak.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Agata-Pawlak.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Agata-Pawlak.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Agata-Pawlak.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="copywriting">Copywriting</h3><p>Social media is a jungle and all brands fight for attention. Words, if wielded right, have the power to stop people from scrolling and get them to resonate and engage with brand content. </p><p>That’s why copywriting is one of the top skills for social media manager roles.<br><br>If you’re just learning how to be a social media manager, copywriting could very well be the first skill you choose to develop.</p><blockquote>A social media manager ability should be to translate complex ideas into accessible, concise, compelling text. - <strong><a href="https://www.linkedin.com/in/meyersemery/">Kate Meyers Emery</a>, Senior Digital Communications Manager</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Kate-Meyers.webp" class="kg-image" alt="Kate Meyers: A social media manager ability should be to translate complex ideas into accessible text posts." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Kate-Meyers.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Kate-Meyers.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Kate-Meyers.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Kate-Meyers.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="flexibility">Flexibility</h3><p>No amount of social media education can prepare a social media manager for the realities of the job. </p><blockquote>Key skills for a social media manager are certainly flexibility - the ability to change a strategy on a dime if the algorithm changes - strategic thinking, certainly a creative eye (you need to be able to identify a nice shot) and writing skills are super important too. -<strong> <a href="https://www.linkedin.com/in/sophie-hay-8a914423/">Sophie Hay</a>, Founder of Twin Palm Social</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Sophie-Hay_2.webp" class="kg-image" alt="Sophie Hay: A key skill for a social media manager is certainly flexibility." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Sophie-Hay_2.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Sophie-Hay_2.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Sophie-Hay_2.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Sophie-Hay_2.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p><br>The reality is that the rules of the social media world can sometimes shift overnight, and the social media manager needs to be prepared to withstand any kind of pivotal change, including crises, trends, algorithms. </p><p>These are all part of the social media manager experience.</p><blockquote>Social media managers' skills must include flexibility and comfort with ambiguity. Being able to think rapidly, change direction and respond in real-time to emerging needs on constantly fluctuating platforms is critical in social media success – <strong><a href="https://www.linkedin.com/in/amy-peiffer-2484623b/">Amy Peiffer</a>, Social Media Lead, Penn State Health</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Amy-Peiffer.webp" class="kg-image" alt loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Amy-Peiffer.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Amy-Peiffer.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Amy-Peiffer.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Amy-Peiffer.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="creativity">Creativity</h3><p>Behind any memorable <a href="https://www.socialinsider.io/blog/tag/social-media-campaigns/">social media campaign</a> lies a creative social manager that puts their imagination and industry knowledge to good use in order to generate content that stands out from the crowd and attracts new followers.<br><br>Creativity is one of the few skills social media marketers can’t do without.</p><blockquote>We all know content is king, so it's essential to develop content in a compelling and visually appealing way. Creative thinking allows social media managers to produce engaging content that captures the audience's attention and effectively communicates the brand's message. -<strong> <a href="https://www.linkedin.com/in/almapantaloukas/">Alma Pantaloukas</a>, Founder + Lead Strategist at Ritual Thrive</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Alma-Pantaloukas_2.webp" class="kg-image" alt="Alma Pantaloukas: We all know content is king." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Alma-Pantaloukas_2.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Alma-Pantaloukas_2.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Alma-Pantaloukas_2.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Alma-Pantaloukas_2.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="strategic-thinking">Strategic thinking</h3><p>It may seem like all social media managers do is share random posts on the internet, but that couldn’t be further from the truth. </p><p>There’s actually a lot of planning and strategic decisions that go into a content calendar and implicitly, the content posted on a brand’s various social media platforms.</p><p><strong>Leadership pushing back on experimental ideas in exchange for more sales-forward posting.</strong></p><blockquote>This is creatively stunting and doesn’t allow for the SSMs to put together focused-strategy to potentially take the brand to the next level. -<strong> <a href="https://www.linkedin.com/in/dejaih-smith/">Dejaih Smith</a>, Social Media Manager at Sequence of Social</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/social-media-managers-1-2-667c1a1c8abbe.webp" class="kg-image" alt="Dejaih Smith: Leadership pushing back on experimental ideas in exchange for more sales-forward posting" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/social-media-managers-1-2-667c1a1c8abbe.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/social-media-managers-1-2-667c1a1c8abbe.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/social-media-managers-1-2-667c1a1c8abbe.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/social-media-managers-1-2-667c1a1c8abbe.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p><br>The best fit for a social media manager role is someone with a strategic mindset, who thinks and plans ten steps ahead and is able to define a clear direction for the brand content that gets shared. </p><p>With the help of a strategic social media manager, social media marketing efforts will be better aligned with broader business goals.</p><blockquote>Demonstrating the return on investment (ROI) of social media efforts can be challenging. <br><br>Linking social media activities directly to sales and business outcomes requires sophisticated tracking and analytics in certain industries. – <strong><a href="https://www.linkedin.com/in/summer-browne-872588203/">Summer Browne</a>, Marketing Executive at Alphatec Engineering</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Summer-Browne.webp" class="kg-image" alt loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Summer-Browne.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Summer-Browne.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Summer-Browne.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Summer-Browne.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="analytical-mindset">Analytical mindset</h3><p>What do social media managers do when they need to make a decision about a brand’s social media strategy? They <a href="https://www.socialinsider.io/blog/tag/what-data-says/">look at the data</a>, of course. </p><p>A skilled social marketer should have an analytical mindset, which means being able to examine a data set, interpret it and derive insights that help shape the social media strategy. This also involves using <a href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/">analytics tools to track performance</a>.</p><p>The tricky part is walking a fine line between creativity and analytical thinking, making sure you have enough of both to fuel your social media efforts.</p><blockquote>A general lack of understanding within upper management about the tasks and value of social media teams can lead to undervaluation and underinvestment in social media efforts. -<strong> <a href="https://www.linkedin.com/in/kassandraquinn/">Kassandra Quinn</a>, Social Media Strategist at ModSquad</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Kassandra-Quinn.webp" class="kg-image" alt="Kassandra Quinn: upper management doesn't understand social media." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Kassandra-Quinn.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Kassandra-Quinn.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Kassandra-Quinn.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Kassandra-Quinn.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="crisis-management">Crisis management</h3><p>Things move fast on social media. <a href="https://www.forbes.com/sites/theyec/2023/08/15/why-social-media-can-make-or-break-a-crisis-response-plan/">Crises</a> can erupt in a matter of minutes and social media managers are usually the first line of defense. That is why crisis management skills are so crucial for this role.<br> <br>Handling negative feedback, protecting <a href="https://www.socialinsider.io/blog/brand-reputation/">brand reputation</a>, mitigating misunderstandings and generally having a calm, collected approach to social media management is the best way to go.</p><blockquote>A social media manager plays a huge role in issues-management and crisis communications, often finding out first about an issue bubbling up and offering it as the platform for messaging out proactive and reactive messages around events. – <strong><a href="https://www.linkedin.com/in/sarahbgoldfarb/ ">Sarah Goldfarb</a>, Managing Director of Social Media at RW Jones Agency</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/social-media-managers-5.webp" class="kg-image" alt="Social media managers in general are not taken seriously. " loading="lazy" width="1920" height="1080" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/social-media-managers-5.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/social-media-managers-5.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/social-media-managers-5.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/06/social-media-managers-5.webp 1920w" sizes="(min-width: 720px) 720px"></figure><h3 id="empathy">Empathy</h3><p>If social media managers want to stand any chance against AI, then they need to improve one of the few soft skills AI will (probably) never master: empathy.<br><br>Empathy is an underrated skill that can help social content managers engage and connect with their audience, build communities and actively listen to what people are saying, thinking and feeling.</p><blockquote>As front-facing brand ambassadors, social media managers essentially speak on behalf of the brand. Ensuring they are optimistic, kind, and empathetic is crucial, as this helps them handle potential customers or followers, even when faced with annoying requests or mean comments. – <strong><a href="https://www.linkedin.com/in/almapantaloukas/">Alma Pantaloukas</a>, Founder & Lead Strategist</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Alma-Pantaloukas.webp" class="kg-image" alt="Alma Pantaloukas: social media managers essentially speak on behalf of the brand" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Alma-Pantaloukas.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Alma-Pantaloukas.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Alma-Pantaloukas.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Alma-Pantaloukas.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="confidence">Confidence</h3><p>When it comes to social media manager jobs, confidence is always a nice-to-have skill. Whether it comes from a naturally extroverted personality or from experience, confidence helps social media marketers stand up for what they do (i.e. defend their well-founded ideas and strategies from hesitant C-level executives).<br><br>Confidence can also come in handy if the social media manager is also creating <a href="https://www.socialinsider.io/blog/video-content-ideas/">video content</a> and needs to appear in front of the camera.</p><blockquote>Controversially, I don't think social media managers need to be the ones confident on cameras themselves, especially if they have a team of content creators, but I think it's definitely a bonus for those teams of 1 that are wearing multiple hats. –<strong> <a href="https://www.linkedin.com/in/isabelle-perello-0328a3175/">Isabelle Perello</a>, Digital Communications Manager at Galveston College</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Isabelle-Perello.webp" class="kg-image" alt="Isabelle Perello: I don't think social media managers need to be the ones confident on cameras themselves." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Isabelle-Perello.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Isabelle-Perello.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Isabelle-Perello.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Isabelle-Perello.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="collaboration">Collaboration</h3><p>Last but not least, the best social media managers are excellent at collaboration. Whether that means working with other departments internally (design, sales, dev, c-level executives) or with external collaborators (including influencers), being able to come together and cooperate is a great win for any social media team.</p><p>This is most often the case for social media managers working in agencies.</p><blockquote>A social media manager’s job should include close collaboration with other teams (events, product, support, content, HR etc), supporting their needs for social content. –<strong> <a href="https://www.linkedin.com/in/michellekupchik/">Michal Sklar</a>, Social Media Manager at UserWay</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Michal-Sklar.webp" class="kg-image" alt="Michal Sklar: A social media manager’s job should include close collaboration with other teams." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Michal-Sklar.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Michal-Sklar.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Michal-Sklar.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Michal-Sklar.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h3 id="final-thoughts">Final thoughts<br></h3><p>So, it seems like the answer to the question “what does a social media manager do?” is “a lot”. </p><blockquote>Social media managers often get the bottom of the totem pole, we are expected to perform a very wide range of tasks while not having an allocated budget. -<strong> <a href="https://www.linkedin.com/in/alexus-brittain-5105b4154/">Alexus Brittain</a>, Head of Social at Vista Social</strong></blockquote><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/06/Alexus-Brittain.webp" class="kg-image" alt="Alexus Brittain: social media managers' tasks and budget." loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/06/Alexus-Brittain.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/06/Alexus-Brittain.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/06/Alexus-Brittain.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/06/Alexus-Brittain.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>If you’re a junior marketer planning to step into the social media management world, expect to wear multiple hats and learn many things on the fly. </p><p>If you’re a marketing manager looking for the perfect social media person for your team, now you know what tasks and skills should make it to the job ad.<br> <br>At the end of the day, each social media manager will have a unique task list and skill set depending on where they work and in what capacity – but this guide covers the most common skills and responsibilities associated with the social media manager role.</p><p>In a nutshel, a social media manager is responsible for: </p><ul><li>Social media strategy</li><li>Community management</li><li>Social copywriting</li><li>Engaging with the audience</li><li>Analytics and reporting</li><li>Social account audits</li><li>Competitor analysis</li><li>Video editing</li><li>Video production</li><li>Photo editing</li><li>Graphic design</li><li>Influencer Management</li></ul><p><br></p><hr><h2 id="faqs-on-what-does-a-social-media-manager-do">FAQs on what does a social media manager do</h2><a name="why"></a><h3 id="what-does-a-freelance-social-media-manager-do">What does a freelance social media manager do?</h3><p>Freelancer social media managers juggle multiple clients and adapt their voice and style to each. They handle everything from creating strategy and writing posts to designing graphics and even shooting videos. They have to be highly creative and versatile in order to do their job best.</p><h3 id="how-much-does-a-social-media-manager-make">How much does a social media manager make?</h3><p>According to <a href="https://www.glassdoor.com/Salaries/social-media-manager-salary-SRCH_KO0,20.htm">Glassdoor</a>, a social media manager earns, on average, between $45K - $81K/year. At the highest level on this career trajectory, directors of social media can earn up to $248K / year.</p> <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=1fb7cfaa77 " src="/blog/assets/images/cta_img.svg?v=1fb7cfaa77" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2023/01/andreea--1-.png" loading="lazy" alt="Andreea Udescu"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/andreea/">Andreea Udescu</a></a></h4> <p class="author-bio">Content writer with 7 years of experience in digital marketing. When I’m not writing, I like to go on coffee dates with friends, dabble in poetry and fill my house with flowers. </p> <div class="author-meta align-center"> <a href="https://www.linkedin.com/in/andreea-udescu-432591152/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none"> <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="transparent" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline"></path> <path d="M23.1672 19C21.9696 19 21.0002 19.9711 21 21.166C21 22.3621 21.9694 23.333 23.1674 23.333C24.3621 23.333 25.3328 22.3621 25.3328 21.166C25.3328 19.9709 24.3619 19 23.1672 19Z" fill="#0F0C17" class="inside"></path> <path d="M25.035 24.9766H21.298V37H25.035V24.9766Z" fill="#0F0C17" class="inside"></path> <path d="M34.5484 24.6777C32.7306 24.6777 31.5117 25.6743 31.0128 26.6195H30.9628V24.9766H27.3787L27.3785 36.9998H31.1122V31.0519C31.1122 29.4838 31.4107 27.9649 33.3549 27.9649C35.2712 27.9649 35.2967 29.7583 35.2967 31.1524V36.9996H39.031V30.4049C39.031 27.1678 38.3325 24.6777 34.5484 24.6777Z" fill="#0F0C17" class="inside"></path> </svg> </a> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-3 has-sidebar p-0 content-sidebar" id="content"> <section class="post-right-card"> <aside class="widget widget-preloaded-signup"> <h5 class="title-span">Analyze your competitors in seconds</h5> <span class="subtitle-span">Track & analyze your competitors and get top social media metrics and more!</span> <div class="signup-profile-form-group"> <input id="signup-preloaded-profile" type="text" name="profile" placeholder="Enter URL like this: https://www.instagram.com/wendys/ "> </div> <button type="submit" onclick="redirectToSignup()" class="btn btn-primary submit-form-button "> Start tracking </button> </aside> </section> </div> </div> </div> <section class="related-posts"> <div class="container-fluid wrapper"> <h5 class="section__title">You might also like</h5> <div class="icon__wave"> <svg class="wave" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 456.7 39.9" style="enable-background:new 0 0 456.7 39.9;" xml:space="preserve"> <path class="line" d="M4.2,33.2c0.1-0.1,7-6.9,15.9-13.8C27.7,13.7,38.7,6,47.5,6c7.5,0,14,6.6,20.3,12.9l0.4,0.4 c6.8,6.9,14.6,14.6,24.6,14.6c9.9,0,17.7-7.8,24.5-14.6l0.5-0.5C124,12.5,130.5,6,137.9,6c7.5,0,13.9,6.5,20.2,12.9l0.4,0.4 c6.8,6.9,14.6,14.6,24.5,14.6c10,0,17.8-7.8,24.6-14.6l0.5-0.5C214.4,12.5,220.9,6,228.4,6c7.5,0,14,6.5,20.2,12.9l0.4,0.4 c6.8,6.9,14.5,14.6,24.5,14.6c9.9,0,17.7-7.8,24.5-14.6l0.3-0.3c6.3-6.4,12.9-13,20.5-13c7.5,0,14.1,6.6,20.4,13l0.3,0.3 c6.8,6.9,14.6,14.6,24.5,14.6c9.9,0,17.6-7.8,24.5-14.6l0.2-0.2C395.1,12.6,401.6,6,409.2,6c8.7,0,19.8,7.7,27.3,13.4 c8.9,6.8,15.9,13.7,16,13.8"/> </svg> </div> <div class="row"> <div class="col-xs-12 col-md-6 col-lg-4 post-wrap"> <div class="post-card col"> <div class="special-bg"></div> <a class="post-card__image" style="box-shadow: 0 4px 57px 0 rgb(0 0 0 / 10%);" href="/blog/most-popular-memes-on-social-media-right-now/" title="Most Popular Memes on Social Media Right Now" aria-label="Most Popular Memes on Social Media Right Now"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/10/social-media-memes.jpg 300w, /blog/content/images/size/w600/2024/10/social-media-memes.jpg 600w, /blog/content/images/size/w1000/2024/10/social-media-memes.jpg 1000w, /blog/content/images/size/w2000/2024/10/social-media-memes.jpg 2000w" data-sizes="(max-width: 1000px) 50vw, 700px" data-src="/blog/content/images/size/w1000/2024/10/social-media-memes.jpg" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="Most Popular Memes on Social Media Right Now" /> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-social-media-trends post-card__tag" href="/blog/tag/social-media-trends/" title="Social Media Trends" aria-label="Social Media Trendss">Social Media Trends</a> </div> <h2 class="post-card__title"> <a href="/blog/most-popular-memes-on-social-media-right-now/" title="Most Popular Memes on Social Media Right Now" aria-label="Most Popular Memes on Social Media Right Now">Most Popular Memes on Social Media Right Now</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex "> <div class="post-card__author 1"> <a href="/blog/author/miruna/" class="post-card__author-image" aria-label="Miruna Vocheci"> <img class="lazyload" data-src="/blog/content/images/size/w100/2024/03/Copy-of-meme-2--2-.png" alt="Miruna Vocheci" src="/blog/content/images/size/w30/2024/03/Copy-of-meme-2--2-.png" /> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/blog/author/miruna/">Miruna Vocheci</a> </div> <time datetime="2024-11-21" class="post-card__date"> Nov 21, 2024 </time> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-6 col-lg-4 post-wrap"> <div class="post-card col"> <div class="special-bg"></div> <a class="post-card__image" style="box-shadow: 0 4px 57px 0 rgb(0 0 0 / 10%);" href="/blog/social-media-for-nonprofits/" title="Social Media for Nonprofits: Boost Reach and Funds" aria-label="Social Media for Nonprofits: Boost Reach and Funds"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/10/nonprofits.png 300w, /blog/content/images/size/w600/2024/10/nonprofits.png 600w, /blog/content/images/size/w1000/2024/10/nonprofits.png 1000w, /blog/content/images/size/w2000/2024/10/nonprofits.png 2000w" data-sizes="(max-width: 1000px) 50vw, 700px" data-src="/blog/content/images/size/w1000/2024/10/nonprofits.png" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="Social Media for Nonprofits: Boost Reach and Funds" /> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-analytics-and-reporting post-card__tag" href="/blog/tag/analytics-and-reporting/" title="Analytics & Reporting" aria-label="Analytics & Reportings">Analytics & Reporting</a> </div> <h2 class="post-card__title"> <a href="/blog/social-media-for-nonprofits/" title="Social Media for Nonprofits: Boost Reach and Funds" aria-label="Social Media for Nonprofits: Boost Reach and Funds">Social Media for Nonprofits: Boost Reach and Funds</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex "> <div class="post-card__author 1"> <a href="/blog/author/sabinavarga/" class="post-card__author-image" aria-label="Sabina Varga"> <img class="lazyload" data-src="/blog/content/images/size/w100/2024/06/Sabina-1x1.jpg" alt="Sabina Varga" src="/blog/content/images/size/w30/2024/06/Sabina-1x1.jpg" /> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/blog/author/sabinavarga/">Sabina Varga</a> </div> <time datetime="2024-10-09" class="post-card__date"> Oct 9, 2024 </time> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-6 col-lg-4 post-wrap"> <div class="post-card col"> <div class="special-bg"></div> <a class="post-card__image" style="box-shadow: 0 4px 57px 0 rgb(0 0 0 / 10%);" href="/blog/social-media-marketing/" title="Social Media Marketing: Strategies, Tips, and Essentials" aria-label="Social Media Marketing: Strategies, Tips, and Essentials"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/03/social-media-marketing-article-cover.webp 300w, /blog/content/images/size/w600/2024/03/social-media-marketing-article-cover.webp 600w, /blog/content/images/size/w1000/2024/03/social-media-marketing-article-cover.webp 1000w, /blog/content/images/size/w2000/2024/03/social-media-marketing-article-cover.webp 2000w" data-sizes="(max-width: 1000px) 50vw, 700px" data-src="/blog/content/images/size/w1000/2024/03/social-media-marketing-article-cover.webp" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="Social Media Marketing: Strategies, Tips, and Essentials" /> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-social-media-marketing post-card__tag" href="/blog/tag/social-media-marketing/" title="Social Media Marketing" aria-label="Social Media Marketings">Social Media Marketing</a> </div> <h2 class="post-card__title"> <a href="/blog/social-media-marketing/" title="Social Media Marketing: Strategies, Tips, and Essentials" aria-label="Social Media Marketing: Strategies, Tips, and Essentials">Social Media Marketing: Strategies, Tips, and Essentials</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex "> <div class="post-card__author 1"> <a href="/blog/author/andaradulescu/" class="post-card__author-image" aria-label="Anda Radulescu"> <img class="lazyload" data-src="/blog/content/images/size/w100/2022/10/anda-radulescu-author.jpeg" alt="Anda Radulescu" src="/blog/content/images/size/w30/2022/10/anda-radulescu-author.jpeg" /> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/blog/author/andaradulescu/">Anda Radulescu</a> </div> <time datetime="2024-09-28" class="post-card__date"> Sep 28, 2024 </time> </div> </div> </div> </div> </div> </div> </div> </section> <style> .content-toc.is-hidden { display: none; } .content-toc { max-height: 86vh; overflow-y: auto; background: #fff; } .content-features { margin-bottom: 50px; } .content-toc h3, .content-features h3 { font-size: 20px; text-align: left; line-height: 1.1em; } .content-toc ul, .content-features ul { list-style: none; margin: 0; padding: 0; text-align: left; } .content-toc li, .content-features li { font-size: 14px; margin: 0 0 5px; } .content-toc li:last-child { margin: 0; } .content-toc li a, .content-features li a { color: #054ada; line-height: 1.1; } .content-toc li a:hover, .content-features a:hover { color: #fbaf3a } .content-toc li a.active { color: #130d24; border-bottom: 1px solid #ffb03a; } </style> <script> // NOTE: Scroll performance is poor in Safari // - this appears to be due to the events firing much more slowly in Safari. // Dropping the scroll event and using only a raf loop results in smoother // scrolling but continuous processing even when not scrolling $(document).ready(function () { var progressBar = document.querySelector('progress'); var sideBar = document.querySelector('.post-right-card'); var subscribeBar = document.querySelector('.post-left-card'); var contentPosition = document.querySelector('#content').offsetTop var heroImage = document.querySelector('#hero'); var header = document.querySelector('.floating-header'); var defaultHeader = document.querySelector('.header-fixed') var author = document.querySelector('#bottom-subscribe'); var title = document.querySelector('.post-hero__title'); var lastScrollY = window.scrollY; var lastWindowHeight = window.innerHeight; var lastDocumentHeight = $(document).height(); var ticking = false; function onScroll() { lastScrollY = window.scrollY; requestTick(); } function onResize() { lastWindowHeight = window.innerHeight; lastDocumentHeight = $(document).height(); requestTick(); } function requestTick() { if (!ticking) { requestAnimationFrame(update); } ticking = true; } function update() { var progressMax = lastDocumentHeight - lastWindowHeight; var trigger = title.getBoundingClientRect().top + window.scrollY; var sidebarTrigger = heroImage.getBoundingClientRect().top + window.scrollY; var sidebarBottomTrigger = author.getBoundingClientRect().top + window.scrollY; var triggerOffset = 350; var sidebarTriggerOffset = heroImage.offsetHeight - 200; var sidebarBottomTriggerOffset = author.offsetHeight - 800; if (lastScrollY >= contentPosition && lastScrollY < sidebarBottomTrigger + sidebarBottomTriggerOffset) { subscribeBar.style.position = 'sticky'; subscribeBar.style.top = `${header.offsetHeight+20}px`; sideBar.style.position = 'sticky'; sideBar.style.top = `${header.offsetHeight+20}px`; highlightToc() } else if(lastScrollY >= sidebarBottomTrigger + sidebarBottomTriggerOffset){ subscribeBar.style.position = ''; var subscribeBarHeight =subscribeBar.clientHeight; subscribeBar.style.top = `${sidebarBottomTrigger + sidebarBottomTriggerOffset}px`; sideBar.style.position = ''; sideBar.style.top = `${sidebarBottomTrigger + sidebarBottomTriggerOffset}px`; } else { subscribeBar.style.position = ''; subscribeBar.style.top = `${contentPosition-400}px`; sideBar.style.position = ''; sideBar.style.top = `${contentPosition+100}px`; } if(progressBar != null && progressBar != undefined){ progressBar.setAttribute('max', progressMax); progressBar.setAttribute('value', lastScrollY); } ticking = false; } function highlightToc() { var scrollPosition = $(document).scrollTop(); $('#list-toc li a').each(function () { var tocLink = $(this); var tocLinkRef = $(tocLink.attr("href")); if ( scrollPosition > tocLinkRef.position().top + tocLinkRef.height()) { $('#list-toc li a.active').removeClass('active'); $(this).addClass('active'); } }); } function createToc() { const container = document.querySelector('.content-toc'); const listArray = document.querySelectorAll(".entry-content h2"); const list = document.getElementById('list-toc'); const toc = []; if (listArray.length) { listArray.forEach(function (element) { const {id, innerText} = element; toc.push(`<li><a href="#${id}">${innerText}</a></li>`); }); list.innerHTML = toc.join(''); if (list){ const links = list.querySelectorAll('a') links.forEach((link) => { link.addEventListener('click', function(event){ event.preventDefault(); event.stopPropagation(); links.forEach(link => link.classList.remove('active')) this.classList.add('active') if ( location.pathname.replace(/^\//, '') == this.pathname.replace(/^\//, '')&& location.hostname == this.hostname) { var target = jQuery(this.hash); jQuery('html, body').animate({ scrollTop: target.offset().top-80 }, 500); } }) }) } return; } if(container != null && container != undefined){ container.classList.add('is-hidden'); } } window.addEventListener('scroll', onScroll, {passive: true}); window.addEventListener('resize', onResize, false); update(); createToc(); }); </script> </main> <link href="https://calendly.com/assets/external/widget.css" rel="preload" as="style" onload="this.onload=null;this.rel='stylesheet'" /> <script src="https://calendly.com/assets/external/widget.js" type="text/javascript" ></script> <section class="section trial-card"> <div class="container"> <div class="row"> <div class="frame" style=" background: linear-gradient(87.25deg, #6788F2 4.51%, #5679EB 51.11%, #A3B8FF 100.75%, #3D5ECB 199.01%);" > <div class="inner-content d-flex flex-column align-items-center book-a-demo" > <h2 class="heading"> Improve your social media strategy with Socialinsider! </h2> <p class="content"> Use in-depth data to measure your social accounts’ performance, analyze competitors, and gain insights to improve your strategy. </p> <a onclick="_trackIntercom('new_trial_footer','blog_inline')" href="https://app.socialinsider.io/signup" class="trial-button btn btn-md btn-primary" style="background: #15132e;border: 1px solid #15132e;color: #fff" > Start a Trial </a> </div> </div> </div> </div> </section>   <footer class="footer"> <div class="container"> <div class="social-links-row"> <figure class="footer-logo"> <svg title="Socialinsider" viewBox="0 0 1500 312" width="100%" xmlns="http://www.w3.org/2000/svg" > <circle cx="716.555" cy="118.531" r="119.317" fill="#fbaf3a" transform="matrix(1.00937 0 0 1.01283 -7.457 1.796)" /> <path d="M53.722 311.43c-10.1 0-20.202-1.405-29.833-3.982-9.63-2.577-17.382-6.09-23.255-10.073l11.276-22.256c5.637 3.748 12.45 6.794 20.436 8.902 7.752 2.343 15.503 3.514 23.255 3.514 17.617 0 26.309-4.685 26.309-13.822 0-4.451-2.114-7.497-6.577-9.137-4.464-1.64-11.745-3.28-21.611-4.92-10.336-1.64-18.792-3.28-25.135-5.388-6.577-2.108-12.214-5.622-16.912-10.776-4.933-4.92-7.282-11.948-7.282-21.085 0-11.948 4.933-21.319 15.033-28.581 9.866-7.028 23.255-10.542 40.168-10.542 8.692 0 17.148.937 25.84 2.81 8.69 2.11 15.738 4.686 21.14 7.966L95.3 216.316c-10.57-6.325-22.55-9.37-35.94-9.37-8.69 0-15.268 1.17-19.496 3.748-4.463 2.577-6.812 6.09-6.812 10.308 0 4.685 2.349 7.965 7.281 9.839 4.698 2.108 11.98 3.983 22.081 5.623 10.1 1.64 18.322 3.28 24.665 5.388 6.342 2.108 11.98 5.388 16.677 10.308 4.464 4.92 6.813 11.713 6.813 20.616 0 11.714-5.168 21.084-15.269 28.113-10.1 7.028-23.96 10.542-41.577 10.542zM192.313 311.43c-12.685 0-24.195-2.81-34.296-8.199-10.1-5.388-18.087-13.119-23.725-22.958-5.872-9.606-8.69-20.616-8.69-33.033 0-12.416 2.818-23.427 8.69-33.032 5.638-9.606 13.625-17.337 23.725-22.725 10.101-5.388 21.611-8.2 34.296-8.2 12.92 0 24.43 2.812 34.53 8.2 10.1 5.388 18.087 13.12 23.96 22.725 5.637 9.605 8.456 20.616 8.456 33.032 0 12.417-2.819 23.427-8.456 33.033-5.873 9.84-13.86 17.57-23.96 22.958-10.1 5.389-21.61 8.2-34.53 8.2zm0-25.066c10.805 0 19.731-3.514 26.778-10.777 7.047-7.262 10.57-16.633 10.57-28.347 0-11.714-3.523-21.084-10.57-28.347-7.047-7.262-15.973-10.776-26.778-10.776-10.806 0-19.732 3.514-26.544 10.776-7.047 7.263-10.57 16.633-10.57 28.347 0 11.714 3.523 21.085 10.57 28.347 6.812 7.263 15.738 10.777 26.544 10.777zM344.997 311.43c-12.92 0-24.664-2.81-35-8.199-10.335-5.388-18.322-13.119-24.194-22.958-5.873-9.606-8.692-20.616-8.692-33.033 0-12.416 2.819-23.427 8.692-33.032 5.872-9.606 13.859-17.337 24.194-22.725 10.1-5.388 21.846-8.2 35-8.2 12.45 0 23.255 2.578 32.651 7.497 9.161 4.92 16.208 12.183 20.906 21.553l-22.55 13.12c-3.523-5.857-7.987-10.074-13.39-13.12-5.402-2.81-11.51-4.216-17.852-4.216-11.04 0-19.966 3.514-27.248 10.542-7.282 7.262-10.805 16.633-10.805 28.581s3.523 21.319 10.805 28.347c7.047 7.263 16.208 10.777 27.248 10.777 6.343 0 12.45-1.406 17.853-4.451 5.402-2.812 9.866-7.029 13.39-12.886l22.55 13.12c-4.933 9.37-11.98 16.633-21.142 21.553-9.396 5.154-20.2 7.73-32.416 7.73zM423.924 184.69h29.362V309.79h-29.362V184.689zm14.798-20.617c-5.402 0-9.865-1.64-13.389-5.154-3.523-3.28-5.403-7.497-5.403-12.416 0-4.92 1.88-9.137 5.403-12.651 3.524-3.28 7.987-4.92 13.39-4.92 5.402 0 9.865 1.64 13.389 4.686 3.523 3.28 5.402 7.262 5.402 12.182 0 5.154-1.644 9.37-5.167 12.885-3.524 3.514-8.222 5.388-13.625 5.388z" fill="#15132e" /> <path d="M735.269 241.124a120.668 120.668 0 01-19.457 1.572c-5.929 0-11.758-.431-17.454-1.262v-37.987h36.911v37.677zm-18.308-96.294c-6.693 0-12.303-2.678-16.831-6.036-4.528-3.358-6.791-9.536-6.791-14.534 0-4.998 2.263-11.176 6.791-14.534 4.528-3.358 10.138-6.037 16.831-6.037 6.694 0 12.304 2.601 16.832 5.803 4.527 3.202 6.791 9.224 6.791 14.065 0 5.154-2.214 11.488-6.644 15.002-4.429 3.514-10.089 6.271-16.979 6.271zM818.397 185.155a121.417 121.417 0 01-36.911 37.985v-62.509h36.911v24.524zM648.172 221.826a121.44 121.44 0 01-36.91-39.987v-71.132h36.91v111.119z" fill="#15132e" /> <path d="M539.73 183.284c18.556 0 32.65 4.45 42.516 13.119 9.631 8.902 14.564 22.256 14.564 40.06v73.328h-27.718v-15.228c-3.524 5.389-8.691 9.605-15.269 12.417-6.812 3.045-14.798 4.45-24.194 4.45-9.396 0-17.618-1.639-24.665-4.919-7.047-3.045-12.45-7.497-16.208-13.353-3.993-5.623-5.872-11.948-5.872-19.21 0-11.246 4.228-20.383 12.684-27.176 8.222-6.794 21.376-10.074 39.463-10.074h32.417v-1.874c0-8.668-2.584-15.462-7.752-20.148-5.403-4.685-13.155-7.028-23.49-7.028-7.047 0-13.86 1.171-20.671 3.28-6.812 2.108-12.685 5.154-17.383 9.136l-11.51-21.318c6.577-4.92 14.564-8.903 23.725-11.48 9.161-2.577 19.027-3.982 29.362-3.982zm-3.994 106.828c7.282 0 13.86-1.64 19.732-5.154 5.637-3.28 9.63-7.965 11.98-14.29v-14.526h-30.303c-16.912 0-25.369 5.623-25.369 16.634 0 5.388 2.114 9.605 6.343 12.65 4.228 3.046 10.1 4.686 17.617 4.686zM969.831 311.43c-10.1 0-20.201-1.405-29.832-3.982-9.63-2.577-17.383-6.09-23.255-10.073l11.275-22.256c5.638 3.748 12.45 6.794 20.436 8.902 7.752 2.343 15.504 3.514 23.256 3.514 17.617 0 26.308-4.685 26.308-13.822 0-4.451-2.114-7.497-6.577-9.137-4.463-1.64-11.745-3.28-21.61-4.92-10.336-1.64-18.793-3.28-25.135-5.388-6.577-2.108-12.215-5.622-16.913-10.776-4.933-4.92-7.282-11.948-7.282-21.085 0-11.948 4.933-21.319 15.034-28.581 9.866-7.028 23.255-10.542 40.168-10.542 8.691 0 17.148.937 25.839 2.81 8.691 2.11 15.738 4.686 21.14 7.966l-11.274 22.256c-10.57-6.325-22.55-9.37-35.94-9.37-8.691 0-15.269 1.17-19.497 3.748-4.463 2.577-6.812 6.09-6.812 10.308 0 4.685 2.35 7.965 7.282 9.839 4.698 2.108 11.98 3.983 22.08 5.623 10.101 1.64 18.323 3.28 24.665 5.388 6.342 2.108 11.98 5.388 16.678 10.308 4.463 4.92 6.812 11.713 6.812 20.616 0 11.714-5.168 21.084-15.268 28.113-10.101 7.028-23.96 10.542-41.578 10.542zM1052.042 184.69h29.362V309.79h-29.362V184.689zm14.799-20.617c-5.403 0-9.866-1.64-13.39-5.154-3.523-3.28-5.403-7.497-5.403-12.416 0-4.92 1.88-9.137 5.403-12.651 3.524-3.28 7.987-4.92 13.39-4.92 5.402 0 9.865 1.64 13.389 4.686 3.523 3.28 5.403 7.262 5.403 12.182 0 5.154-1.645 9.37-5.168 12.885-3.524 3.514-8.222 5.388-13.624 5.388zM1242.784 135.96v173.831h-28.188v-16.165c-4.932 5.857-10.805 10.308-17.852 13.354-7.282 3.045-15.034 4.45-23.725 4.45-11.98 0-22.785-2.576-32.416-7.964-9.63-5.389-17.383-12.885-22.785-22.725-5.403-9.605-8.222-20.85-8.222-33.5 0-12.652 2.819-23.897 8.222-33.502 5.402-9.605 13.154-17.102 22.785-22.49 9.63-5.388 20.436-7.965 32.416-7.965 8.222 0 15.973 1.405 22.785 4.216 6.813 2.812 12.685 7.029 17.618 12.651v-64.19h29.363zm-66.241 150.404c7.047 0 13.389-1.64 19.027-4.92 5.637-3.046 10.1-7.731 13.389-13.588 3.289-5.857 4.933-12.885 4.933-20.616 0-7.73-1.644-14.76-4.933-20.616-3.289-5.857-7.752-10.542-13.39-13.822-5.637-3.046-11.98-4.685-19.026-4.685-7.047 0-13.39 1.64-19.027 4.685-5.638 3.28-10.1 7.965-13.39 13.822-3.288 5.857-4.932 12.885-4.932 20.616s1.644 14.76 4.932 20.616c3.29 5.857 7.752 10.542 13.39 13.588 5.637 3.28 11.98 4.92 19.027 4.92zM1399.232 247.943c0 2.108-.235 4.92-.47 8.668h-98.423c1.644 9.137 6.342 16.4 13.624 21.787 7.282 5.389 16.208 8.2 27.013 8.2 13.86 0 25.135-4.451 34.06-13.588l15.74 18.04c-5.638 6.793-12.685 11.713-21.377 15.227-8.691 3.514-18.322 5.154-29.127 5.154-13.86 0-25.84-2.811-36.41-8.2-10.57-5.388-18.557-13.119-24.195-22.958-5.872-9.606-8.69-20.616-8.69-33.033 0-12.182 2.818-23.193 8.456-33.032 5.402-9.606 13.154-17.337 23.02-22.725 9.866-5.388 20.906-8.2 33.356-8.2 12.214 0 23.255 2.578 32.886 7.966 9.63 5.388 17.147 13.12 22.55 22.724 5.168 9.84 7.987 21.085 7.987 33.97zm-63.423-41.232c-9.396 0-17.383 2.811-23.725 8.2-6.577 5.622-10.57 13.119-11.98 22.255h71.175c-1.175-9.136-5.168-16.399-11.51-22.021-6.343-5.623-14.33-8.434-23.96-8.434zM1455.365 202.963c8.456-13.12 23.255-19.68 44.63-19.68v27.88c-2.583-.47-4.697-.704-6.811-.704-11.51 0-20.436 3.28-26.779 9.84-6.342 6.794-9.63 16.399-9.63 28.815v60.677h-29.363V184.689h27.953v18.274zM634.394 218.699a126.443 126.443 0 0029.363 18.629v72.463h-29.363v-91.092zM731.643 247.588v62.203H702.28v-61.936c4.444.477 8.96.721 13.532.721 5.36 0 10.643-.336 15.831-.988zM825.325 184.975c4.981-1.128 10.32-1.692 16.016-1.692 15.816 0 28.501 4.608 38.054 13.823 9.552 9.214 14.329 22.88 14.329 40.997v71.688h-29.363v-67.939c0-10.933-2.584-19.172-7.752-24.716-5.167-5.545-12.528-8.317-22.08-8.317-10.806 0-19.34 3.241-25.604 9.722-6.264 6.482-9.396 15.814-9.396 27.996v63.254h-29.363v-73.538c23.15-11.103 42.412-29.075 55.159-51.278z" fill="#15132e" /> </svg> </figure> <div class="social-links"> <a class="social-tiktok" target="_blank" href="https://www.tiktok.com/@socialinsider.io" aria-label="Socialinsider TikTok" > <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M35.5088 21.705C35.362 21.6283 35.219 21.5441 35.0805 21.4529C34.6777 21.1837 34.3084 20.8664 33.9805 20.5079C33.1601 19.5587 32.8537 18.5958 32.7408 17.9217H32.7454C32.6511 17.3621 32.6901 17 32.696 17H28.9594V31.61C28.9594 31.8062 28.9594 32 28.9512 32.1916C28.9512 32.2154 28.9489 32.2374 28.9476 32.2631C28.9476 32.2737 28.9476 32.2847 28.9453 32.2957C28.9453 32.2984 28.9453 32.3012 28.9453 32.3039C28.9059 32.8281 28.7397 33.3345 28.4614 33.7785C28.183 34.2225 27.801 34.5906 27.3489 34.8503C26.8778 35.1213 26.3449 35.2635 25.8029 35.2628C24.062 35.2628 22.651 33.8273 22.651 32.0546C22.651 30.2818 24.062 28.8464 25.8029 28.8464C26.1325 28.8461 26.46 28.8985 26.7733 29.0018L26.7779 25.1547C25.8266 25.0305 24.8603 25.1069 23.9398 25.3792C23.0192 25.6515 22.1645 26.1138 21.4295 26.7368C20.7854 27.3026 20.244 27.9778 19.8295 28.7318C19.6718 29.0068 19.0767 30.1118 19.0046 31.9052C18.9593 32.9231 19.2616 33.9777 19.4057 34.4135V34.4227C19.4964 34.6793 19.8476 35.5552 20.4201 36.2935C20.8817 36.8858 21.4271 37.406 22.0387 37.8375V37.8284L22.0477 37.8375C23.8566 39.0805 25.8623 38.9989 25.8623 38.9989C26.2095 38.9847 27.3725 38.9989 28.6933 38.366C30.1582 37.6643 30.9922 36.6189 30.9922 36.6189C31.525 35.9943 31.9486 35.2824 32.245 34.5139C32.5831 33.6151 32.696 32.5372 32.696 32.1064V24.3554C32.7413 24.3829 33.345 24.7867 33.345 24.7867C33.345 24.7867 34.2148 25.3504 35.5718 25.7175C36.5454 25.9788 37.8571 26.0338 37.8571 26.0338V22.2829C37.3975 22.3334 36.4643 22.1867 35.5088 21.705Z" fill="black" class="inside" /> </svg> </a> <a class="social-facebook" target="_blank" href="https://www.facebook.com/socialinsider/" aria-label="Socialinsider Facebook" > <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M34.4058 18.0042L31.8123 18C28.8985 18 27.0155 19.9319 27.0155 22.922V25.1914H24.4078C24.1825 25.1914 24 25.3741 24 25.5994V28.8875C24 29.1128 24.1827 29.2953 24.4078 29.2953H27.0155V37.5922C27.0155 37.8175 27.198 38 27.4233 38H30.8256C31.051 38 31.2334 37.8173 31.2334 37.5922V29.2953H34.2825C34.5078 29.2953 34.6903 29.1128 34.6903 28.8875L34.6915 25.5994C34.6915 25.4912 34.6484 25.3876 34.5721 25.311C34.4957 25.2345 34.3917 25.1914 34.2835 25.1914H31.2334V23.2676C31.2334 22.343 31.4538 21.8736 32.6583 21.8736L34.4054 21.873C34.6305 21.873 34.813 21.6903 34.813 21.4651V18.412C34.813 18.1871 34.6308 18.0046 34.4058 18.0042Z" fill="black" class="inside" /> </svg> </a> <a class="social-instagram" target="_blank" href="https://www.instagram.com/socialinsider.io/" aria-label="Socialinsider Instagram" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M29 58C45.0163 58 58 45.0163 58 29C58 12.9837 45.0163 0 29 0C12.9837 0 0 12.9837 0 29C0 45.0163 12.9837 58 29 58Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M34.6105 18H25.3895C21.866 18 19 20.866 19 24.3895V33.6063C19 37.134 21.866 40 25.3895 40H34.6063C38.1297 40 40.9957 37.134 40.9957 33.6105V24.3895C41 20.866 38.134 18 34.6105 18ZM39.2812 33.6105C39.2812 36.1887 37.1844 38.2812 34.6105 38.2812H25.3895C22.8156 38.2812 20.7188 36.1844 20.7188 33.6105V24.3895C20.7188 21.8156 22.8156 19.7188 25.3895 19.7188H34.6063C37.1844 19.7188 39.277 21.8156 39.277 24.3895V33.6105H39.2812Z" fill="black" class="inside" /> <path d="M30 23.0703C26.7301 23.0703 24.0703 25.7301 24.0703 29C24.0703 32.2699 26.7301 34.9297 30 34.9297C33.2699 34.9297 35.9297 32.2699 35.9297 29C35.9297 25.7301 33.2699 23.0703 30 23.0703ZM30 33.2109C27.6797 33.2109 25.7891 31.3203 25.7891 29C25.7891 26.6797 27.6797 24.7891 30 24.7891C32.3203 24.7891 34.2109 26.6797 34.2109 29C34.2109 31.3203 32.3203 33.2109 30 33.2109Z" fill="black" class="inside" /> <path d="M36.0156 23.8438C36.4902 23.8438 36.875 23.459 36.875 22.9844C36.875 22.5098 36.4902 22.125 36.0156 22.125C35.541 22.125 35.1562 22.5098 35.1562 22.9844C35.1562 23.459 35.541 23.8438 36.0156 23.8438Z" fill="black" class="inside" /> </svg> </i> </a> <a class="social-twitter" target="_blank" href="https://twitter.com/socialinsiderio" aria-label="Socialinsider Twitter" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M19.0507 18.85H18.7515L18.9305 19.0897L26.8865 29.7452L18.8898 38.3982L18.6571 38.65H19H20.8188H20.8844L20.929 38.6018L27.8817 31.0783L33.4904 38.5897L33.5354 38.65H33.6106H39.8H40.0992L39.9202 38.4103L31.5123 27.1498L38.9497 19.1018L39.1824 18.85H38.8396H37.0208H36.9552L36.9106 18.8982L30.5171 25.8168L25.3603 18.9103L25.3153 18.85H25.2401H19.0507ZM34.3567 37.0079L22.0246 20.4919H24.4936L36.8257 37.0079H34.3567Z" fill="black" stroke="black" stroke-width="0.3" class="inside" /> </svg> </i> </a> <a class="social-linkedin" target="_blank" href="https://www.linkedin.com/company/18014605/" aria-label="Socialinsider LinkedIn" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M23.1672 19C21.9696 19 21.0002 19.9711 21 21.166C21 22.3621 21.9694 23.333 23.1674 23.333C24.3621 23.333 25.3328 22.3621 25.3328 21.166C25.3328 19.9709 24.3619 19 23.1672 19Z" fill="#0F0C17" class="inside" /> <path d="M25.035 24.9766H21.298V37H25.035V24.9766Z" fill="#0F0C17" class="inside" /> <path d="M34.5484 24.6777C32.7306 24.6777 31.5117 25.6743 31.0128 26.6195H30.9628V24.9766H27.3787L27.3785 36.9998H31.1122V31.0519C31.1122 29.4838 31.4107 27.9649 33.3549 27.9649C35.2712 27.9649 35.2967 29.7583 35.2967 31.1524V36.9996H39.031V30.4049C39.031 27.1678 38.3325 24.6777 34.5484 24.6777Z" fill="#0F0C17" class="inside" /> </svg> </i> </a> </div> </div> <div class="d-flex footer-nav footer-nav-links"> <div class="column odd-column"> <div class="column-wrapper"> <span class="footer-nav-title">Platform</span> <div class="nav flex-column"> <a onclick="_t('footer','click_premium_analytics','')" class="nav-link" href="/social-media-analytics" >Social Media Analytics</a > <a onclick="_t('footer','click_competitive_analysis','')" class="nav-link" href="/social-media-competitor-analysis" >Social Media Competitor Analysis</a > <a onclick="_t('footer','click_campaign_reporting','')" class="nav-link" href="/social-media-post-analysis" >Social Media Campaign Analysis</a > <a onclick="_t('footer','click_social_media_listening','')" class="nav-link" href="/instagram-listening" >Social Media Listening</a > <a onclick="_t('footer','click_social_media_api','')" class="nav-link" href="/social-media-api" >Social Media API</a > </div> </div> </div> <div class="column even-column"> <div class="column-wrapper"> <span class="footer-nav-title">Networks</span> <div class="nav flex-column"> <a onclick="_t('footer','click_tiktok_analytics','')" class="nav-link" href="/tiktok-analytics" >TikTok Analytics</a > <a onclick="_t('footer','click_instagram_analytics','')" class="nav-link" href="/instagram-analytics" >Instagram Analytics</a > <a onclick="_t('footer','click_linkedin_analytics','')" class="nav-link" href="/linkedin-analytics" >LinkedIn Analytics</a > <a onclick="_t('footer','click_facebook_analytics','')" class="nav-link" href="/facebook-analytics" >Facebook Analytics</a > <a onclick="_t('footer','click_twitter_analytics','')" class="nav-link" href="/twitter-analytics" >Twitter Analytics</a > <a onclick="_t('footer','click_youtube_analytics','')" class="nav-link" href="/youtube-analytics" >YouTube Analytics</a > </div> </div> </div> <div class="column third-column odd-column"> <div class="column-wrapper"> <span class="footer-nav-title">Our Competitors</span> <div class="nav flex-column"> <a onclick="_t('footer','click_iconosquare_alternative','')" class="nav-link" href="/alternative-to-iconosquare" >Iconosquare Alternative</a > <a onclick="_t('footer','click_quintly_alternative','')" class="nav-link" href="/alternative-to-quintly" >quintly Alternative</a > <a onclick="_t('footer','click_rivaliq_alternative','')" class="nav-link" href="/alternative-to-rivaliq" >Rival IQ Alternative</a >  </div> </div> <div class="column-wrapper"> <span class="footer-nav-title">Company</span> <div class="nav flex-column"> <a onclick="_t('footer','click_contact','')" class="nav-link" href="/contact" >Contact</a > <a onclick="_t('footer','click_meet_the_team','')" class="nav-link" href="/team" >Meet the Team</a > <a onclick="_t('footer','click_press_releases','')" class="nav-link" href="/press-releases" >Press Releases</a > </div> </div> </div> <div class="column even-column"> <div class="column-wrapper"> <span class="footer-nav-title">Resources</span> <div class="nav flex-column"> <a onclick="_t('footer','click_blog','')" class="nav-link" href="/blog/" >Blog</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="/webinar/" >Webinars</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="/the-life-of-a-social-media-manager-podcast" >The Life of a Social Media Manager Podcast</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="/blog/tag/studies" >Social Media Studies</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="/social-media-statistics" >What Data Says</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="/blog/social-media-benchmarks/" >Social Media Benchmarks</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="/blog/tiktok-benchmarks/" >TikTok Benchmarks</a > <a onclick="_t('footer','click_ngo_option','')" class="nav-link" href="/blog/instagram-benchmarks/" >Instagram Benchmarks</a > <a onclick="_t('footer','click_metascore','')" class="nav-link" href="/blog/linkedin-benchmarks/" >LinkedIn Benchmarks</a > </div> </div> </div> <div class="last-column"> <div class="column-wrapper"> <span class="footer-nav-title">Company</span> <div class="nav flex-column"> <a onclick="_t('footer','click_contact','')" class="nav-link" href="/contact" >Contact</a > <a onclick="_t('footer','click_meet_the_team','')" class="nav-link" href="/team" >Meet the Team</a > <a onclick="_t('footer','click_press_releases','')" class="nav-link" href="/press-releases" >Press Releases</a > </div> </div> <div class="column-wrapper"> <span class="footer-nav-title d-flex align-items-center collapsed collapsible" > Analytics Tools & Metrics <span class="d-block ml-2 icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none"> <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black"></path> </svg> </span> </span> <div class="flex-column collapsable" id="desktop-analytics-tools-metrics"> <a onclick="_t('footer','click_blog','')" class="nav-link" href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/" >Social Media Analytics Tools</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="https://www.socialinsider.io/blog/facebook-analytics-tools/" >Facebook Analytics Tools</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="https://www.socialinsider.io/blog/instagram-analytics-tools/" >Instagram Analytics Tools</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="https://www.socialinsider.io/blog/linkedin-analytics-tools/" >LinkedIn Analytics Tools</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="https://www.socialinsider.io/blog/tiktok-analytics-tools/" >TikTok Analytics Tools</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="https://www.socialinsider.io/blog/twitter-analytics-tools/" >Twitter Analytics Tools</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="https://www.socialinsider.io/blog/best-youtube-analytics-tools/" >YouTube Analytics Tools</a > <a onclick="_t('footer','click_ngo_option','')" class="nav-link" href="https://www.socialinsider.io/blog/social-listening-tools/" >Social Listening Tools</a > </br> <a onclick="_t('footer','click_blog','')" class="nav-link" href="https://www.socialinsider.io/blog/social-media-metrics/" >Social Media Metrics</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="https://www.socialinsider.io/blog/facebook-metrics/" >Facebook Metrics</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="https://www.socialinsider.io/blog/instagram-metrics/" >Instagram Metrics</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="https://www.socialinsider.io/blog/linkedin-metrics/" >LinkedIn Metrics</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="https://www.socialinsider.io/blog/tiktok-metrics/" >TikTok Metrics</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="https://www.socialinsider.io/blog/twitter-metrics/" >Twitter Metrics</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="https://www.socialinsider.io/blog/youtube-metrics/" >YouTube Metrics</a > </div> </div> </div> <div class="column even-column last-even-column"> <div class="column-wrapper"> <span class="footer-nav-title d-flex align-items-center collapsed collapsible"> Analytics Tools & Metrics <span class="d-block ml-2 icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none"> <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black"></path> </svg> </span> </span> <div class="flex-column collapsable" id="mobile-analytics-tools-metrics"> <a onclick="_t('footer','click_blog','')" class="nav-link" href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/" >Social Media Analytics Tools</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="https://www.socialinsider.io/blog/facebook-analytics-tools/" >Facebook Analytics Tools</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="https://www.socialinsider.io/blog/instagram-analytics-tools/" >Instagram Analytics Tools</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="https://www.socialinsider.io/blog/linkedin-analytics-tools/" >LinkedIn Analytics Tools</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="https://www.socialinsider.io/blog/tiktok-analytics-tools/" >TikTok Analytics Tools</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="https://www.socialinsider.io/blog/twitter-analytics-tools/" >Twitter Analytics Tools</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="https://www.socialinsider.io/blog/best-youtube-analytics-tools/" >YouTube Analytics Tools</a > <a onclick="_t('footer','click_ngo_option','')" class="nav-link" href="https://www.socialinsider.io/blog/social-listening-tools/" >Social Listening Tools</a > </br> <a onclick="_t('footer','click_blog','')" class="nav-link" href="https://www.socialinsider.io/blog/social-media-metrics/" >Social Media Metrics</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="https://www.socialinsider.io/blog/facebook-metrics/" >Facebook Metrics</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="https://www.socialinsider.io/blog/instagram-metrics/" >Instagram Metrics</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="https://www.socialinsider.io/blog/linkedin-metrics/" >LinkedIn Metrics</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="https://www.socialinsider.io/blog/tiktok-metrics/" >TikTok Metrics</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="https://www.socialinsider.io/blog/twitter-metrics/" >Twitter Metrics</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="https://www.socialinsider.io/blog/youtube-metrics/" >YouTube Metrics</a > </div> </div> </div> </div> <div class="social-links row mobile-social-links"> <a class="social-tiktok" target="_blank" href="https://www.tiktok.com/@socialinsider.io" aria-label="Socialinsider TikTok" > <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M35.5088 21.705C35.362 21.6283 35.219 21.5441 35.0805 21.4529C34.6777 21.1837 34.3084 20.8664 33.9805 20.5079C33.1601 19.5587 32.8537 18.5958 32.7408 17.9217H32.7454C32.6511 17.3621 32.6901 17 32.696 17H28.9594V31.61C28.9594 31.8062 28.9594 32 28.9512 32.1916C28.9512 32.2154 28.9489 32.2374 28.9476 32.2631C28.9476 32.2737 28.9476 32.2847 28.9453 32.2957C28.9453 32.2984 28.9453 32.3012 28.9453 32.3039C28.9059 32.8281 28.7397 33.3345 28.4614 33.7785C28.183 34.2225 27.801 34.5906 27.3489 34.8503C26.8778 35.1213 26.3449 35.2635 25.8029 35.2628C24.062 35.2628 22.651 33.8273 22.651 32.0546C22.651 30.2818 24.062 28.8464 25.8029 28.8464C26.1325 28.8461 26.46 28.8985 26.7733 29.0018L26.7779 25.1547C25.8266 25.0305 24.8603 25.1069 23.9398 25.3792C23.0192 25.6515 22.1645 26.1138 21.4295 26.7368C20.7854 27.3026 20.244 27.9778 19.8295 28.7318C19.6718 29.0068 19.0767 30.1118 19.0046 31.9052C18.9593 32.9231 19.2616 33.9777 19.4057 34.4135V34.4227C19.4964 34.6793 19.8476 35.5552 20.4201 36.2935C20.8817 36.8858 21.4271 37.406 22.0387 37.8375V37.8284L22.0477 37.8375C23.8566 39.0805 25.8623 38.9989 25.8623 38.9989C26.2095 38.9847 27.3725 38.9989 28.6933 38.366C30.1582 37.6643 30.9922 36.6189 30.9922 36.6189C31.525 35.9943 31.9486 35.2824 32.245 34.5139C32.5831 33.6151 32.696 32.5372 32.696 32.1064V24.3554C32.7413 24.3829 33.345 24.7867 33.345 24.7867C33.345 24.7867 34.2148 25.3504 35.5718 25.7175C36.5454 25.9788 37.8571 26.0338 37.8571 26.0338V22.2829C37.3975 22.3334 36.4643 22.1867 35.5088 21.705Z" fill="black" class="inside" /> </svg> </a> <a class="social-facebook" target="_blank" href="https://www.facebook.com/socialinsider/" aria-label="Socialinsider Facebook" > <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M34.4058 18.0042L31.8123 18C28.8985 18 27.0155 19.9319 27.0155 22.922V25.1914H24.4078C24.1825 25.1914 24 25.3741 24 25.5994V28.8875C24 29.1128 24.1827 29.2953 24.4078 29.2953H27.0155V37.5922C27.0155 37.8175 27.198 38 27.4233 38H30.8256C31.051 38 31.2334 37.8173 31.2334 37.5922V29.2953H34.2825C34.5078 29.2953 34.6903 29.1128 34.6903 28.8875L34.6915 25.5994C34.6915 25.4912 34.6484 25.3876 34.5721 25.311C34.4957 25.2345 34.3917 25.1914 34.2835 25.1914H31.2334V23.2676C31.2334 22.343 31.4538 21.8736 32.6583 21.8736L34.4054 21.873C34.6305 21.873 34.813 21.6903 34.813 21.4651V18.412C34.813 18.1871 34.6308 18.0046 34.4058 18.0042Z" fill="black" class="inside" /> </svg> </a> <a class="social-instagram" target="_blank" href="https://www.instagram.com/socialinsider.io/" aria-label="Socialinsider Instagram" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M29 58C45.0163 58 58 45.0163 58 29C58 12.9837 45.0163 0 29 0C12.9837 0 0 12.9837 0 29C0 45.0163 12.9837 58 29 58Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M34.6105 18H25.3895C21.866 18 19 20.866 19 24.3895V33.6063C19 37.134 21.866 40 25.3895 40H34.6063C38.1297 40 40.9957 37.134 40.9957 33.6105V24.3895C41 20.866 38.134 18 34.6105 18ZM39.2812 33.6105C39.2812 36.1887 37.1844 38.2812 34.6105 38.2812H25.3895C22.8156 38.2812 20.7188 36.1844 20.7188 33.6105V24.3895C20.7188 21.8156 22.8156 19.7188 25.3895 19.7188H34.6063C37.1844 19.7188 39.277 21.8156 39.277 24.3895V33.6105H39.2812Z" fill="black" class="inside" /> <path d="M30 23.0703C26.7301 23.0703 24.0703 25.7301 24.0703 29C24.0703 32.2699 26.7301 34.9297 30 34.9297C33.2699 34.9297 35.9297 32.2699 35.9297 29C35.9297 25.7301 33.2699 23.0703 30 23.0703ZM30 33.2109C27.6797 33.2109 25.7891 31.3203 25.7891 29C25.7891 26.6797 27.6797 24.7891 30 24.7891C32.3203 24.7891 34.2109 26.6797 34.2109 29C34.2109 31.3203 32.3203 33.2109 30 33.2109Z" fill="black" class="inside" /> <path d="M36.0156 23.8438C36.4902 23.8438 36.875 23.459 36.875 22.9844C36.875 22.5098 36.4902 22.125 36.0156 22.125C35.541 22.125 35.1562 22.5098 35.1562 22.9844C35.1562 23.459 35.541 23.8438 36.0156 23.8438Z" fill="black" class="inside" /> </svg> </i> </a> <a class="social-twitter" target="_blank" href="https://twitter.com/socialinsiderio" aria-label="Socialinsider Twitter" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M19.0507 18.85H18.7515L18.9305 19.0897L26.8865 29.7452L18.8898 38.3982L18.6571 38.65H19H20.8188H20.8844L20.929 38.6018L27.8817 31.0783L33.4904 38.5897L33.5354 38.65H33.6106H39.8H40.0992L39.9202 38.4103L31.5123 27.1498L38.9497 19.1018L39.1824 18.85H38.8396H37.0208H36.9552L36.9106 18.8982L30.5171 25.8168L25.3603 18.9103L25.3153 18.85H25.2401H19.0507ZM34.3567 37.0079L22.0246 20.4919H24.4936L36.8257 37.0079H34.3567Z" fill="black" stroke="black" stroke-width="0.3" class="inside" /> </svg> </i> </a> <a class="social-linkedin" target="_blank" href="https://www.linkedin.com/company/18014605/" aria-label="Socialinsider LinkedIn" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M23.1672 19C21.9696 19 21.0002 19.9711 21 21.166C21 22.3621 21.9694 23.333 23.1674 23.333C24.3621 23.333 25.3328 22.3621 25.3328 21.166C25.3328 19.9709 24.3619 19 23.1672 19Z" fill="#0F0C17" class="inside" /> <path d="M25.035 24.9766H21.298V37H25.035V24.9766Z" fill="#0F0C17" class="inside" /> <path d="M34.5484 24.6777C32.7306 24.6777 31.5117 25.6743 31.0128 26.6195H30.9628V24.9766H27.3787L27.3785 36.9998H31.1122V31.0519C31.1122 29.4838 31.4107 27.9649 33.3549 27.9649C35.2712 27.9649 35.2967 29.7583 35.2967 31.1524V36.9996H39.031V30.4049C39.031 27.1678 38.3325 24.6777 34.5484 24.6777Z" fill="#0F0C17" class="inside" /> </svg> </i> </a> </div> <div class="row footer-nav footer-nav-bottom m-0"> <div class="col-lg-6 hidden-md-down"> <p class="si__copyright"> Copyright © 2024 <a href="">Socialinsider</a>. All rights reserved. </p> </div> <div class="col-lg-6"> <div class="nav nav-bottom"> <a class="nav-link" href="/tos" >Terms of Service</a > <a class="nav-link" href="/privacy" >Privacy Policy</a > <a class="nav-link" href="/privacy#data_processing_agreement" >Data Processing Agreement</a > <a class="nav-link" href="/privacy#cookie_policy" >Cookie Policy</a > </div> </div> <div class="col-md-12 hidden-md-up"> <p class="si__copyright text-center"> Copyright © 2024 <a href="">Socialinsider</a>. All rights reserved. </p> </div> </div> </div> </footer> <script type="speculationrules"> { "prerender": [ { "urls": [ "/", "/customers", "/pricing", "/instagram-analytics", "/facebook-analytics", "/linkedin-analytics", "/tiktok-analytics", "/youtube-analytics", "/twitter-analytics", "/instagram-listening", "/blog/tag/*" ], "eagerness": "immediate" }, { "where": { "href_matches": "/*" }, "eagerness": "moderate" } ] } </script> <script> let coll = document.getElementsByClassName("collapsible"); let i; for (i = 0; i < coll.length; i++) { coll[i].addEventListener("click", function() { this.classList.toggle("active"); this.classList.toggle("collapsed"); let content = this.nextElementSibling; if (content.style.maxHeight){ content.style.maxHeight = null; } else { content.style.maxHeight = content.scrollHeight + "px"; } }); } </script>  <div class="scroll-to-top"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#arrow-up"></use> </svg> </i></div> <svg class="wave-gradient" version="1.1"> <defs> <linearGradient id="gradient" x1="0%" y1="0%" x2="100%" y2="0%"> <stop offset="0%" stop-color="var(--color-primary)" /> <stop offset="100%" stop-color="var(--color-secondary)" /> </linearGradient> </defs> </svg> <script> if (config.enable_pwa && 'serviceWorker' in navigator) { window.addEventListener('load', () => { navigator.serviceWorker.register('/sw.js'); }); } </script>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MSNSFT5" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script type="text/javascript"> $(document).ready(function() { $( '.post .entry-content a[href^="http://"]' ).attr( 'target','_blank' ); $( '.post .entry-content a[href^="https://"]' ).attr( 'target','_blank' ); }); </script> <script> document.addEventListener("DOMContentLoaded", function () { var iframe = $('.si-snippets-iframe') if (window.matchMedia("(min-width: 630px)").matches == false) { iframe.hide() } function load(url) { var script = document.createElement("script"); script.type = "text/javascript"; script.src = url; var target = document.getElementsByTagName("script")[0]; target.parentNode.insertBefore(script, target); } load("https://cdnjs.cloudflare.com/ajax/libs/headroom/0.10.3/headroom.min.js"); load("https://www.socialinsider.io/assets/js/lp.min.js"); _linkedin_partner_id = "1458121"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); // Cookie Popup var popup = document.querySelector(".popup"); var popupButton = document.querySelector(".popup [data-dismiss]"); if (popup) { popupButton.addEventListener("click", function (el) { window.document.cookie = "_p=1"; popup.classList.remove("show"); }); setTimeout(function () { if (window.document.cookie.indexOf("_p=1") == -1) { popup.classList.add("show"); } }, 2000); } // Headroom var $headerEl = document.querySelector(".header"); if ($headerEl) { setTimeout(function () { var headroom = new Headroom($headerEl); headroom.init(); }, 2000); } // Google Tag setTimeout(function () { window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag("js", new Date()); function track(c, a, l, v) { gtag("event", a, { event_category: c, event_label: l, }); } window._t = track; }, 5000); // Intercom Widget window.intercomSettings = { api_base: "https://api-iam.intercom.io", app_id: "yykvkoi5", }; var w = window; var ic = w.Intercom; if (typeof ic === "function") { ic("reattach_activator"); ic("update", window.intercomSettings); } else { var i = function () { i.c(arguments); }; i.q = []; i.c = function (args) { i.q.push(args); }; w.Intercom = i; setTimeout(function () { load("https://widget.intercom.io/widget/yykvkoi5"); setTimeout(function(){ Intercom('shutdown') setTimeout(function(){ Intercom('boot',{ api_base: "https://api-iam.intercom.io", app_id: "yykvkoi5", })},200); },100) }, 5000); } }); </script> <script type="text/javascript"> (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "fd85ggefbu"); </script> <script> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '354226768368499'); fbq('track', 'PageView'); </script> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=354226768368499&ev=PageView&noscript=1" /></noscript> <script type="application/ld+json" class="BreadcrumbList"> { "@context": "https://schema.org", "@type": "BreadcrumbList", "@id": "https://www.socialinsider.io//blog/what-does-a-social-media-manager-do/#breadcrumblist", "name": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Blog", "item": "https://www.socialinsider.io/blog/" }, { "@type": "ListItem", "position": 2, "name": "Social Media Manager Playbook: Essential Tasks & Skills Needed, with Tips from 50+ Experts", "item": "https://www.socialinsider.io//blog/what-does-a-social-media-manager-do/" } ] } </script> <script type="application/ld+json" class="WebPage"> { "@context": "https://schema.org", "@type": "WebPage", "@id": "https://www.socialinsider.io//blog/what-does-a-social-media-manager-do/#webpage", "url": "https://www.socialinsider.io//blog/what-does-a-social-media-manager-do/", "name": "Social Media Manager Playbook: Essential Tasks & Skills Needed, with Tips from 50+ Experts", "description": "Looking to understand what does a social media manager do? Dive into our guide to explore their key tasks and skills.", "accessMode": [ "textual", "visual" ], "isFamilyFriendly": true, "inLanguage": { "@type": "Language", "name": "en", "alternateName": "English", "description": "The English language" }, "reviewedBy": { "@id": "https://www.socialinsider.io/#organization" }, "breadcrumb": { "@id": "https://www.socialinsider.io//blog/what-does-a-social-media-manager-do/#breadcrumblist" }, "isPartOf": { "@id": "https://www.socialinsider.io/#website" } } </script> <script> try { document.addEventListener("DOMContentLoaded", function () { // Function to observe the intersection function onIntersection(entries) { entries.forEach(entry => { if (entry.isIntersecting) { const schemaScripts = document.querySelectorAll('head script[type="application/ld+json"]'); const h1 = document.querySelector('h1'); if (schemaScripts.length > 0 && h1) { schemaScripts.forEach(script => { try { const schema = JSON.parse(script.innerHTML); if (schema["@type"] === "Article" && h1.textContent.trim()) { schema.headline = h1.textContent.trim(); script.innerHTML = JSON.stringify(schema, null, 2); } } catch (error) { } }); } observer.disconnect(); // Stop observing after the task is done } }); } // Create an IntersectionObserver const observer = new IntersectionObserver(onIntersection); // Start observing the body element observer.observe(document.body); }); } catch (e) { } </script> <script> function redirectToSignup() { const profileInput = document.getElementById('signup-preloaded-profile').value; const signupUrl = `https://app.socialinsider.io/signup?signup-profile=${encodeURIComponent(profileInput)}`; window.location.href = signupUrl; } </script> <script type="application/ld+json" class="WebSite">{"@context":"https://schema.org","@type":"WebSite","@id":"https://www.socialinsider.io/#website","url":"https://www.socialinsider.io/","name":"Socialinsider","alternateName":["Socialinsider.io","socialinsider.io","Socialinsider"],"description":"Sociainsider’s social media analytics, competitor analysis and listening tools allow you to measure social media performance, run audits, and compare performance.","keywords":["social insider","socialinsider"],"accessMode":["textual","visual"],"isFamilyFriendly":true,"inLanguage":{"@type":"Language","name":"en","alternateName":"English","description":"The English language"},"publisher":{"@id":"https://www.socialinsider.io/#organization"}}</script> <script type="application/ld+json" class="Organization">{"@context":"https://schema.org","@type":["Organization","OnlineBusiness"],"@id":"https://www.socialinsider.io/#organization","url":"https://www.socialinsider.io/","name":"Socialinsider","alternateName":"Socialinsider.com","email":"contact@socialinsider.io","logo":{"@type":"ImageObject","@id":"https://www.socialinsider.io/#logo","url":"https://www.socialinsider.io/assets/img/socialinsider/socialinsider_logo.png","contentUrl":"https://www.socialinsider.io/assets/img/socialinsider/socialinsider_logo.png","caption":"Socialinsider Logo","width":1500,"height":312},"description":"Sociainsider’s social media analytics, competitor analysis and listening tools allow you to measure social media performance, run audits, and compare performance.","keywords":["social insider","socialinsider"],"numberOfEmployees":{"@type":"QuantitativeValue","minValue":5,"maxValue":20},"foundingDate":"2016-08-10","legalName":"Code Path S.R.L","vatID":"RO36426318","address":{"@type":"PostalAddress","streetAddress":"73 Unirii Bvd","addressLocality":"Bucharest","addressCountry":"RO","addressRegion":"Bucharest","postalCode":"030831"},"contactPoint":{"@id":"https://www.socialinsider.io/contact#contactpoint"},"sameAs":["https://www.instagram.com/socialinsider.io/","https://www.threads.net/@socialinsider.io","https://www.youtube.com/channel/UC4xPA6We-DxXcnY01-BxNqw","https://www.facebook.com/socialinsider","https://twitter.com/socialinsiderio","https://ro.linkedin.com/company/socialinsider","https://www.linkedin.com/company/socialinsider","https://medium.com/socialinsiderio","https://learn.microsoft.com/en-us/connectors/socialinsider/","https://www.g2.com/products/socialinsider/reviews","https://www.capterra.com/p/202776/Socialinsider/","https://www.getapp.com/marketing-software/a/socialinsider/","https://www.crunchbase.com/organization/socialinsider-io","https://www.cuspera.com/products/socialinsiderio-x-5026","https://www.softwareadvice.com/marketing/socialinsider-profile/","https://www.producthunt.com/products/socialinsider/reviews","https://www.digitalmarketingcommunity.com/tools/socialinsider/","https://www.saasworthy.com/product/socialinsider-io","https://sourceforge.net/software/product/Socialinsider/"]}</script> </body> </html>

CINXE.COM

Social Media Manager Playbook: Essential Tasks & Skills Needed, with Tips from Top Experts