Increase Online Sales & Connect with Customers

<!doctype html> <html class="Page" dir="ltr" platform="bsp" lang="en" locale="en_us" site-id="gfr" data-root="y" data-is-logged-in="false"> <head><script id="marketing-client" src="https://www.gstatic.com/engage/marketing/automation/prod/v1/marketing_analytics_client_grpc.min.js" nonce="NH-J6MxPKiEETrGPYpo6fA"></script><meta name="isEom" content="false"><meta name="isEea" content="false"> <meta charset="UTF-8"> <meta property="og:title" content="Increase Online Sales & Connect with Customers - Google for Retail"> <meta property="og:url" content="https://www.google.com/intl/en_us/retail/online-sales/"> <meta property="og:description" content="Reach online shoppers across Google with Merchant Center. 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Create Performance Max campaigns to promote your products and drive sales."> <link rel="canonical" href="https://www.google.com/retail/online-sales/"> <meta name="brightspot.contentId" content="0000018a-49ae-de5e-adaf-4baf31a90000"> <link rel="apple-touch-icon" sizes="180x180" href="https://www.gstatic.com/marketing-cms/assets/images/ads/28/b7/8c6b966247ae9f815bd7c700005c/google-favicon-hd.png=s180"> <link rel="icon" type="image/png" href="https://www.gstatic.com/marketing-cms/assets/images/ads/28/b7/8c6b966247ae9f815bd7c700005c/google-favicon-hd.png=s32"> <link rel="icon" type="image/png" href="https://www.gstatic.com/marketing-cms/assets/images/ads/28/b7/8c6b966247ae9f815bd7c700005c/google-favicon-hd.png=s16"> <script type="application/ld+json" nonce="NH-J6MxPKiEETrGPYpo6fA"> { "@context": "http://schema.org", "@type": "FaqPage", "url": "https://www.google.com/intl/en_us/retail/online-sales/", "description": "Reach online shoppers across Google with Merchant Center. Create Performance Max campaigns to promote your products and drive sales.", "mainEntity": [ { "@type": "Question", "name": "What is Performance Max?", "acceptedAnswer": { "@type": "Answer", "text": "As the next generation of Smart Shopping and Local campaigns, Performance Max is a goal-based campaign type that helps you access all of Google Ads inventory from a single campaign. It's designed to help you find more converting customers across all of Google's channels like Search, YouTube, Display, Discover, Gmail, and Maps. Performance Max campaigns can be run directly from Merchant Center. For additional functionality, you can manage your campaign in Google Ads." } }, { "@type": "Question", "name": "Can I use other third party tools to run Performance Max campaigns?", "acceptedAnswer": { "@type": "Answer", "text": "If you use an e-commerce platform like <a class=\"Enhancement rte2-style-brightspot-rte-link-LinkRichTextElement rte2-style-brightspot-rte-link-LinkRichTextElement-start rte2-style-brightspot-rte-link-LinkRichTextElement-end\" label=\"Shopify\" presentation=\"role\" href=\"https://apps.shopify.com/google\" draggable=\"false\">Shopify<\/a>, <a href=\"https://woocommerce.com/products/google-listings-and-ads/\">Woo<\/a>, <a class=\"Enhancement rte2-style-brightspot-rte-link-LinkRichTextElement rte2-style-brightspot-rte-link-LinkRichTextElement-start rte2-style-brightspot-rte-link-LinkRichTextElement-end\" label=\"WIX\" presentation=\"role\" href=\"https://support.wix.com/en/article/google-ads-with-wix-an-overview \" draggable=\"false\">WIX<\/a>, or <a class=\"Enhancement rte2-style-brightspot-rte-link-LinkRichTextElement rte2-style-brightspot-rte-link-LinkRichTextElement-start rte2-style-brightspot-rte-link-LinkRichTextElement-end\" label=\"PrestaShop\" presentation=\"role\" href=\"https://addons.prestashop.com/en/essentials/85751-prestashop-marketing-with-google-.html\" draggable=\"false\">PrestaShop<\/a>, you can easily sync your products and run Performance Max campaigns directly from your e-commerce platform. In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to." } }, { "@type": "Question", "name": "Can Performance Max be used to target multiple goals?", "acceptedAnswer": { "@type": "Answer", "text": "In Google Merchant Center, Performance Max campaigns optimize for online sales. If you manage your campaign in Google Ads, you can optimize to one or more goals, such as online and in-store conversions, from a single Performance Max campaign. As a best practice, <a href=\"https://support.google.com/google-ads/answer/1722022\">track the value for all your conversion goals<\/a>. By doing this, Performance Max will maximize conversion value for your budget." } }, { "@type": "Question", "name": "Are other creative assets required if I link to a Google Merchant Center product feed?", "acceptedAnswer": { "@type": "Answer", "text": "If you have a Merchant Center feed, your product images, pricing, and other details will be used to develop engaging creative for Performance Max campaigns. If you are using Google Ads to manage campaigns, we strongly recommend providing additional assets. The more high-quality creative assets you provide for text, images and video, the more ad formats Performance Max can create and the more inventory your ad can appear on to maximize your results." } }, { "@type": "Question", "name": "What are the best practices for Performance Max campaigns?", "acceptedAnswer": { "@type": "Answer", "text": "Get the most out of your campaign by following the best practices found on <a href=\"https://support.google.com/google-ads/answer/11546049\">this page<\/a>." } } ], "publisher": { "@type": "Organization", "name": "Google for Retail", "logo": { "@type": "ImageObject", "url": "https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg" } }, "name": "Increase Online Sales & Connect with Customers - Google for Retail" } </script> <script src="https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/webcomponents-loader/webcomponents-loader.2938a610ca02c611209b1a5ba2884385.gz.js" nonce="NH-J6MxPKiEETrGPYpo6fA"></script> <script nonce="NH-J6MxPKiEETrGPYpo6fA"> /** This allows us to load the IE polyfills via feature detection so that they do not load needlessly in the browsers that do not need them. 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<header class="glue-header ion-header glue-header-stepped-nav-enabled ion-header-stepped-nav" data-glue-header-stepped-nav="true" data-tracking-module="header"> <a href="#page-content" class="glue-header__link glue-header__skip-content"> <p class="glue-header__skip-content-text">Skip to content</p> </a> <div class="glue-header__bar glue-header__bar--desktop glue-header__drawer"> <div class="glue-header__tier"> <span class="ion-header_linkbar--border hidden"></span> <div class="ion-header__logo-linkbar-container"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <button class="glue-header__drawer-close-btn" aria-label="Close drawer"> <svg class="glue-icon glue-icon--24px" role="presentation" aria-hidden="true"> <use xlink:href="#close"></use> </svg> </button> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="./../../retail/" title="Google for Retail"> <div class="glue-header__logo-container"> <img class="glue-header__logo-svg" src="https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg" aria-hidden="true" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg "> </div> <span class="glue-header__logo--product" aria-hidden="true">for Retail</span> </a> </div> </div> </div> <div class="glue-header__container glue-header__container--linkbar"> <nav class="glue-header__link-bar"> <ul class="glue-header__list glue-header__deep-nav"> <li class="glue-header__item ion-header__item"> <a class="glue-header__link ion-header__link" href="./../../retail/" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_1"}">Overview</a> </li> <li class="glue-header__item ion-header__item"> <a class="glue-header__link ion-header__link" href="./../../retail/how-google-merchant-center-works/" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_1"}">How It Works</a> </li> <li class="glue-header__item ion-header__item ion-header__item--has-items glue-header__item--active ion-header__item--active"> <a class="glue-header__link ion-header__link" href="#" aria-current="page" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_1"}">Goals<svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#expand-more"></use></svg></a> <ul class="glue-header__list ion-header__list ion-header__list--nested" tabindex="-1" role="menu"> <li class="glue-header__item ion-header__item ion-header__item--nested"> <a class="glue-header__link ion-header__link ion-header__link--nested" href="./../../retail/online-presence/" aria-label="Build Online Presence" role="menuitem" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_2"}"> <span>Build Online Presence</span> </a> </li> <li class="glue-header__item ion-header__item ion-header__item--nested glue-header__item--active ion-header__item--active"> <a class="glue-header__link ion-header__link ion-header__link--nested" href="./../../retail/online-sales/" aria-label="Drive Online Sales" role="menuitem" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_2"}"> <span>Drive Online Sales</span> </a> </li> <li class="glue-header__item ion-header__item ion-header__item--nested"> <a class="glue-header__link ion-header__link ion-header__link--nested" href="./../../retail/instore-sales/" aria-label="Drive Offline Sales" role="menuitem" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_2"}"> <span>Drive Offline Sales</span> </a> </li> </ul> <span class="glue-header__list ion-header__list--nested-spacer" role="menuitem" aria-hidden="true"></span> </li> <li class="glue-header__item ion-header__item"> <a class="glue-header__link ion-header__link" href="./../../retail/support/" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_1"}">Support</a> </li> </ul> </nav> </div> </div> <div class="glue-header__container glue-header__stepped-nav"> <div class="glue-header__stepped-nav-controls-container"> <div class="glue-header__stepped-nav-controls" data-glue-steppednav-label="$glue_steppednav_label$, Navigate back to parent menu, $glue_steppednav_label$ opened" tabindex="1"> <div class="glue-header__stepped-nav-controls-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px"> <use href="#chevron-left"></use> </svg> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px glue-header__stepped-nav-subnav-icon"> <use href="#chevron-right"></use> </svg> </div> <div class="glue-header__stepped-nav-controls-title glue-header__link"></div> </div> </div> <div class="glue-header__stepped-nav-menus"></div> </div> <div class="glue-header__container glue-header__container--cta"> <div class="glue-header__cta glue-header__cta--drawer"> <div class="ion-cta-dropdown__menu-container"> <button class="ion-cta-dropdown__button glue-button glue-button--medium-emphasis" id="cta-dropdown-option-menu-0" aria-haspopup="menu" data-tracking-target="cta_click" data-tracking-target-content="Sign in" aria-expanded="false" aria-controls="dropdown-option-menu-0"> Sign in <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#expand-more"></use> </svg> </button> <div class="ion-cta-dropdown glue-header__deep-nav" id="dropdown-option-menu-0" data-drawer-id="cta-drawer-option-menu-0" data-dropdown-id="cta-dropdown-option-menu-0" data-expandable-cta-type="dropdown"> <ul class="glue-header__list ion-header__list ion-header__list--nested ion-cta-dropdown__list" tabindex="-1" role="menu" aria-labelledby="cta-dropdown-option-menu-0"> <span class="glue-header__list__title glue-headline glue-headline--headline-5"> Already a customer? </span> <li class="glue-header__item ion-header__item ion-header__item--nested ion-cta-dropdown__item" role="menuitem"> <a class="glue-header__link ion-header__link" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Merchant Center" href="https://merchants.google.com/mc/default?mcsubid=us-en-web-g-mc-gfr&hl=en&fmp=2&gfr_referral=true" data-url="https://merchants.google.com/mc/default?mcsubid=us-en-web-g-mc-gfr&hl=en&fmp=2&gfr_referral=true" data-position="" target="_blank"> <div class="ion-cta-dropdown__item-image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49"> </picture> </div> <div class="ion-cta-dropdown__item-image">Sign in to Merchant Center</div> </a> </li> <li class="glue-header__item ion-header__item ion-header__item--nested ion-cta-dropdown__item" role="menuitem"> <a class="glue-header__link ion-header__link" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Ads" href="https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" data-url="https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" data-position="" target="_blank"> <div class="ion-cta-dropdown__item-image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49"> </picture> </div> <div class="ion-cta-dropdown__item-image">Sign in to Ads</div> </a> </li> <li class="glue-header__item ion-header__item ion-header__item--nested ion-cta-dropdown__item" role="menuitem"> <a class="glue-header__link ion-header__link" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Manufacturer Center" href="https://manufacturers.google.com/go/sign-in" data-url="https://manufacturers.google.com/go/sign-in" data-position="" target="_blank"> <div class="ion-cta-dropdown__item-image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49"> </picture> </div> <div class="ion-cta-dropdown__item-image"> Sign in to Manufacturer Center </div> </a> </li> </ul> </div> </div> <a class="ion-button glue-button glue-button--high-emphasis" href="https://merchants.google.com/start/?hl=en&fmp=2&gfr_referral=true&mcsubid=us-en-web-g-mc-gfr" data-url="https://merchants.google.com/start/?hl=en&fmp=2&gfr_referral=true&mcsubid=us-en-web-g-mc-gfr" data-position="" target="_blank" data-tracking-target="cta_click">Start now</a> </div> </div> </div> </div> <div class="glue-header__bar glue-header__bar--mobile"> <div class="glue-header__tier"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__hamburger"> <button class="glue-header__drawer-toggle-btn" aria-label="Open drawer"> <svg class="glue-icon glue-icon--24px" role="presentation" aria-hidden="true"> <use xlink:href="#menu"></use> </svg> </button> </div> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="./../../retail/" title="Google"> <div class="glue-header__logo-container"> <img class="glue-header__logo-svg" src="https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg" aria-hidden="true" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg "> </div> <span class="glue-header__logo--product" aria-hidden="true">for Retail</span> </a> </div> </div> </div> <div class="glue-header__cta--drawer"> <button class="ion-cta-dropdown__button glue-button glue-button--low-emphasis" id="cta-drawer-option-menu-0" aria-haspopup="menu" data-tracking-target="cta_click" data-tracking-target-content="Sign in" aria-expanded="false" aria-controls="drawer-option-menu-0"> Sign in <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#expand-more"></use> </svg> </button> <div class="ion-cta-dropdown glue-header__deep-nav" id="drawer-option-menu-0" data-drawer-id="cta-drawer-option-menu-0" data-dropdown-id="cta-dropdown-option-menu-0" data-expandable-cta-type="drawer"> <div class="ion-cta-drawer" aria-labelledby="cta-drawer-option-menu-0"> <div class="ion-cta-drawer__tier"> <div class="ion-cta-drawer__header-container glue-header__container"> <div class="ion-cta-drawer__header glue-header__lock-up"> <span class="ion-cta-drawer__header-headline glue-headline glue-headline--headline-4"> Sign in </span> <div class="ion-cta-drawer__close-btn" aria-label="Close drawer" tabindex="0" role="button"> <svg class="glue-icon glue-icon--24px" aria-hidden="true"> <use xlink:href="#close"></use> </svg> </div> </div> <div class="ion-cta-drawer__cta-items"> <span class="ion-cta-drawer__cta-items__body glue-headline glue-headline--headline-5"> Already a customer? </span> <ul class="ion-cta-drawer__cta-items__list glue-header__list glue-header__deep-nav"> <li class="ion-cta-drawer__cta-items__list-item"> <a class="ion-cta-drawer__cta-items__list-link glue-headline glue-headline--headline-5 glue-header__link" href="https://merchants.google.com/mc/default?mcsubid=us-en-web-g-mc-gfr&hl=en&fmp=2&gfr_referral=true" data-url="https://merchants.google.com/mc/default?mcsubid=us-en-web-g-mc-gfr&hl=en&fmp=2&gfr_referral=true" data-position="" target="_blank" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Merchant Center"> <div class="ion-cta-drawer__cta-items__list-item__image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49"> </picture> </div> <div class="ion-cta-drawer__cta-items__list-item__text"> Sign in to Merchant Center </div> </a> </li> <li class="ion-cta-drawer__cta-items__list-item"> <a class="ion-cta-drawer__cta-items__list-link glue-headline glue-headline--headline-5 glue-header__link" href="https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" data-url="https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" data-position="" target="_blank" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Ads"> <div class="ion-cta-drawer__cta-items__list-item__image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49"> </picture> </div> <div class="ion-cta-drawer__cta-items__list-item__text"> Sign in to Ads </div> </a> </li> <li class="ion-cta-drawer__cta-items__list-item"> <a class="ion-cta-drawer__cta-items__list-link glue-headline glue-headline--headline-5 glue-header__link" href="https://manufacturers.google.com/go/sign-in" data-url="https://manufacturers.google.com/go/sign-in" data-position="" target="_blank" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Manufacturer Center"> <div class="ion-cta-drawer__cta-items__list-item__image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49"> </picture> </div> <div class="ion-cta-drawer__cta-items__list-item__text"> Sign in to Manufacturer Center </div> </a> </li> </ul> </div> </div> </div> </div> <div class="glue-header__drawer-backdrop" aria-label="Close drawer"></div> </div> </div> </div> </div> <div class="glue-header__drawer-backdrop" aria-label="Close drawer"></div> </header> <main> <div class="modules-lib__page" id="page-content"> <section class="ion-hero ion-background--fill-white" data-tracking-module="hero"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-10-md glue-grid__col--span-4-sm"> <div class="ion-hero-2up ion-hero-2up--image-right"> <div class="ion-hero-2up__copy-container"> <h1 class="glue-headline glue-headline--headline-1 glue-has-bottom-margin"> <span class="glue-font-weight-bold"> Turn more online shoppers into <span style="color: #1a73e8">customers</span> </span> </h1> <div class="glue-body--large glue-spacer-2-bottom"> Millions of shoppers turn to Google every day. With Google Merchant Center, you can create powerful Performance Max advertising campaigns to promote your products across Search, YouTube, and more. </div> <div class="ion-hero__cta-container glue-spacer-3-top"> <a class="ion-button glue-button glue-button--high-emphasis" data-tracking-target="cta_click" href="https://merchants.google.com/start/?hl=en&fmp=2&gfr_referral=true&mcsubid=us-en-web-g-mc-gfr" data-url="https://merchants.google.com/start/?hl=en&fmp=2&gfr_referral=true&mcsubid=us-en-web-g-mc-gfr" data-position="" target="_blank">Start now </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-1-lg glue-grid__col--span-0-sm"></div> <div class="ion-hero-2up__image-container"> <picture data-crop="medium-square"> <source type="image/webp" width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/f5/0a/f96c2bfe41da94df3062d265fc2f/gfr-drive-online-shoppers-2x.png=c-s1000-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/f5/0a/f96c2bfe41da94df3062d265fc2f/gfr-drive-online-shoppers-2x.png=c-s1000-rw 2x "> <source width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/f5/0a/f96c2bfe41da94df3062d265fc2f/gfr-drive-online-shoppers-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/f5/0a/f96c2bfe41da94df3062d265fc2f/gfr-drive-online-shoppers-2x.png=c-s1000 2x "> <img class="Image" alt="User interface demonstrating a user searching for running shoes on Google, with a pop out of the sponsored results enhanced for emphasis." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/f5/0a/f96c2bfe41da94df3062d265fc2f/gfr-drive-online-shoppers-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/f5/0a/f96c2bfe41da94df3062d265fc2f/gfr-drive-online-shoppers-2x.png=c-s1000 2x " width="490" height="490" fetchpriority="high" src="https://www.gstatic.com/marketing-cms/assets/images/ads/f5/0a/f96c2bfe41da94df3062d265fc2f/gfr-drive-online-shoppers-2x.png=c-s1000"> </picture> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1-md"></div> </div> </div> </section> <section class="ion-animated-text-list ion-animated-text-list--fill-dark" data-animation-duration="15000.0" data-tracking-module="animatedtextlist"> <div class="glue-page glue-spacer-6-top glue-spacer-6-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-animated-text-list__headline-container glue-text-center"> <h2 class="ion-animated-text-list__headline-title glue-headline glue-headline--headline-2"> <div class="glue-font-weight-medium"> Promote your products across Google in three steps </div> </h2> <div class="ion-animated-text-list__headline-description glue-spacer-3-top"> <p> Merchant Center allows you to manage your product information on Google and run advertising campaigns – all in one place. </p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-5-lg ion-media-display-only--desktop ion-animated-text-list__items-text-stack"> <div class="ion-animated-text-list__items-text-list"> <div class="ion-animated-text-list__items-text-list-item active" id="animated-text-229705544-l-0" aria-expanded="true" role="button" tabindex="0"> <div class="ion-animated-text-list__items-text-list-item-title glue-headline glue-headline--headline-5" data-tracking-target="animated_component_click"> Add your product information to Merchant Center </div> <div class="ion-animated-text-list__items-text-list-item-collapsible"> <p class="ion-animated-text-list__items-text-list-item-description"> Start by creating a free Merchant Center account. Then add your products to Google by linking your online store or uploading a file with information about your inventory, like product names, prices, and photos. </p> </div> </div> <div class="ion-animated-text-list__items-text-list-item" id="animated-text-229705544-l-1" aria-expanded="false" role="button" tabindex="0"> <div class="ion-animated-text-list__items-text-list-item-title glue-headline glue-headline--headline-5" data-tracking-target="animated_component_click"> Create your Performance Max campaign </div> <div class="ion-animated-text-list__items-text-list-item-collapsible" aria-hidden="true"> <p class="ion-animated-text-list__items-text-list-item-description"> You can easily create your campaign right from Merchant Center. Just link your Google Ads account, and set a budget that works for you. You’ll only pay when customers engage with your ads to view your site or inventory. </p> </div> </div> <div class="ion-animated-text-list__items-text-list-item" id="animated-text-229705544-l-2" aria-expanded="false" role="button" tabindex="0"> <div class="ion-animated-text-list__items-text-list-item-title glue-headline glue-headline--headline-5" data-tracking-target="animated_component_click"> Improve your campaign with actionable insights </div> <div class="ion-animated-text-list__items-text-list-item-collapsible" aria-hidden="true"> <p class="ion-animated-text-list__items-text-list-item-description"> View reporting to understand what’s working, what isn’t, and how to improve your results. </p> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-5-lg glue-grid__col--span-10-md glue-grid__col--span-4-sm ion-animated-text-list__items-image-stack"> <div class="ion-animated-text-list__items-image-list" aria-hidden="true"> <div class="ion-animated-text-list__items-image-list-item ion-animated-text-list__items-image-list-item-with-image active" id="animated-text-229705544-0-img"> <picture data-crop="animatedTextImage-1x1"> <source type="image/webp" width="504" height="504" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/c1/c8/8e35c4934db78ffb0ab1ae797c48/gfr-pmax-add-products-2x.png=c-s1000-rw 1x "> <source width="504" height="504" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/c1/c8/8e35c4934db78ffb0ab1ae797c48/gfr-pmax-add-products-2x.png=c-s1000 1x "> <img class="Image" alt="User interface demonstrating a user browsing a list of their approved products successfully uploaded in Merchant Center." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/c1/c8/8e35c4934db78ffb0ab1ae797c48/gfr-pmax-add-products-2x.png=c-s1000 1x " width="504" height="504" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/c1/c8/8e35c4934db78ffb0ab1ae797c48/gfr-pmax-add-products-2x.png=c-s1000"> </picture> </div> <div class="ion-animated-text-list__items-image-list-item ion-animated-text-list__items-image-list-item-with-image" id="animated-text-229705544-1-img"> <picture data-crop="animatedTextImage-1x1"> <source type="image/webp" width="504" height="504" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/20/4e/29c95ea8458eb6c711083868b085/gfr-pmax-create-campaign-2x.png=c-s1000-rw 1x "> <source width="504" height="504" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/20/4e/29c95ea8458eb6c711083868b085/gfr-pmax-create-campaign-2x.png=c-s1000 1x "> <img class="Image" alt="Two user interface modules: One demonstrating a user creating a name and budget for a new campaign in Performance Max and the other displaying the customer experience of seeing sponsored product listings on Google Search as a result of that campaign." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/20/4e/29c95ea8458eb6c711083868b085/gfr-pmax-create-campaign-2x.png=c-s1000 1x " width="504" height="504" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/20/4e/29c95ea8458eb6c711083868b085/gfr-pmax-create-campaign-2x.png=c-s1000"> </picture> </div> <div class="ion-animated-text-list__items-image-list-item ion-animated-text-list__items-image-list-item-with-image" id="animated-text-229705544-2-img"> <picture data-crop="animatedTextImage-1x1"> <source type="image/webp" width="504" height="504" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e9/58/bd1df67c40edab7c098a9e3a9e6e/gfr-pmax-campaign-insights-2x.png=c-s1000-rw 1x "> <source width="504" height="504" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e9/58/bd1df67c40edab7c098a9e3a9e6e/gfr-pmax-campaign-insights-2x.png=c-s1000 1x "> <img class="Image" alt="Two user interface modules: One shows a table a user in Merchant Center might get to learn which of their products are top sellers and the other displays a list of that user's top audience segments." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e9/58/bd1df67c40edab7c098a9e3a9e6e/gfr-pmax-campaign-insights-2x.png=c-s1000 1x " width="504" height="504" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/e9/58/bd1df67c40edab7c098a9e3a9e6e/gfr-pmax-campaign-insights-2x.png=c-s1000"> </picture> </div> </div> <div class="ion-animated-text-list__items-carousel ion-carousel--wrapped" data-force-nav-aria-labels="true"> <div class="glue-carousel glue-carousel--has-navigation glue-text-center" data-glue-carousel-peek-out="false" data-glue-carousel-cards-per-page="1"> <div class="ion-animated-text-list__items-carousel-viewport-container glue-carousel__viewport" tabindex="0"> <div class="glue-carousel__list" aria-live="off"> <div class="glue-carousel__item ion-animated-text-list__items-carousel-item" id="animated-text-229705544-c-0" aria-labelledby="animated-text-229705544-c-0-title animated-text-229705544-c-0-description"> <h3 class="ion-animated-text-list__items-carousel-item-title glue-headline glue-headline--headline-5" id="animated-text-229705544-c-0-title" aria-hidden="true"> Add your product information to Merchant Center </h3> <p class="ion-animated-text-list__items-carousel-item-description" id="animated-text-229705544-c-0-description" aria-hidden="true"> Start by creating a free Merchant Center account. Then add your products to Google by linking your online store or uploading a file with information about your inventory, like product names, prices, and photos. </p> </div> <div class="glue-carousel__item ion-animated-text-list__items-carousel-item" id="animated-text-229705544-c-1" aria-labelledby="animated-text-229705544-c-1-title animated-text-229705544-c-1-description"> <h3 class="ion-animated-text-list__items-carousel-item-title glue-headline glue-headline--headline-5" id="animated-text-229705544-c-1-title" aria-hidden="true"> Create your Performance Max campaign </h3> <p class="ion-animated-text-list__items-carousel-item-description" id="animated-text-229705544-c-1-description" aria-hidden="true"> You can easily create your campaign right from Merchant Center. Just link your Google Ads account, and set a budget that works for you. You’ll only pay when customers engage with your ads to view your site or inventory. </p> </div> <div class="glue-carousel__item ion-animated-text-list__items-carousel-item" id="animated-text-229705544-c-2" aria-labelledby="animated-text-229705544-c-2-title animated-text-229705544-c-2-description"> <h3 class="ion-animated-text-list__items-carousel-item-title glue-headline glue-headline--headline-5" id="animated-text-229705544-c-2-title" aria-hidden="true"> Improve your campaign with actionable insights </h3> <p class="ion-animated-text-list__items-carousel-item-description" id="animated-text-229705544-c-2-description" aria-hidden="true"> View reporting to understand what’s working, what isn’t, and how to improve your results. </p> </div> </div> </div> <div class="ion-animated-text-list__items-carousel-navigation-container"> <button class="glue-carousel__button glue-carousel__button--prev" aria-label="Previous" data-tracking-target="carousel_pagination" data-tracking-target-content="previous" data-tracking-extra-context="{"component_interaction": "left_arrow_click"}"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px" viewbox="0 0 24 24"> <path d="M16.41 5.41L15 4l-8 8 8 8 1.41-1.41L9.83 12" /> </svg> </button> <nav class="glue-carousel__navigation" data-tracking-target="carousel_pagination" data-tracking-extra-context="{"component_interaction": "pagination_dots_click"}" data-glue-carousel-navigation-label="$glue_carousel_page_number$"></nav> <button class="glue-carousel__button glue-carousel__button--next" aria-label="Next" data-tracking-target="carousel_pagination" data-tracking-target-content="next" data-tracking-extra-context="{"component_interaction": "right_arrow_click"}"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px" viewbox="0 0 24 24"> <path d="M7.59 18.59L9 20l8-8-8-8-1.41 1.41L14.17 12" /> </svg> </button> </div> </div> </div> </div> </div> </div> </section> <section class="ion-callout-headline ion-background--fill-"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-simple__copy-container glue-spacer-5-top glue-spacer-5-bottom"> <h2 class="ion-callout-simple__copy-title glue-headline glue-headline--headline-2 glue-spacer-3-bottom"> <span class="glue-font-weight-bold"> Multiply your conversions and drive sales with Performance Max </span> </h2> </div> </div> </div> </div> </section> <section class="ion-callout ion-background--fill-white" data-tracking-module="callout"> <div class="glue-page ion-callout__page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-2up"> <div class="ion-callout-2up__copy-container ion-order-2"> <div class="ion-callout-2up__list-row"> <h2 class="ion-callout-2up__copy-title glue-headline glue-headline--headline-3"> <span class="glue-font-weight-medium"> Reach valuable customers across Google </span> </h2> <p class="ion-callout-2up__copy-text glue-spacer-2-top"> Promote your products across all of Google’s advertising channels with a single Performance Max campaign. </p> </div> <div class="ion-callout-2up__list"></div> </div> <div class="ion-callout-2up__img-container"> <picture data-crop="medium-square"> <source type="image/webp" width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/41/50/dc09bfee40bea0ad2483a76ce6b7/gfr-engage-shoppers-2x.png=c-s1000-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/41/50/dc09bfee40bea0ad2483a76ce6b7/gfr-engage-shoppers-2x.png=c-s1000-rw 2x "> <source width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/41/50/dc09bfee40bea0ad2483a76ce6b7/gfr-engage-shoppers-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/41/50/dc09bfee40bea0ad2483a76ce6b7/gfr-engage-shoppers-2x.png=c-s1000 2x "> <img class="Image" alt="A product listing card for a mobile interface of a black running shoe, with the name, price, reviews, and shipping information listed below the product image. Icons for Google products that this listing can appear on, like Google Maps, Google Search, and Youtube, are displayed around the module in a circular fashion." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/41/50/dc09bfee40bea0ad2483a76ce6b7/gfr-engage-shoppers-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/41/50/dc09bfee40bea0ad2483a76ce6b7/gfr-engage-shoppers-2x.png=c-s1000 2x " width="490" height="490" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/41/50/dc09bfee40bea0ad2483a76ce6b7/gfr-engage-shoppers-2x.png=c-s1000"> </picture> </div> </div> </div> </div> </div> </section> <section class="ion-callout ion-background--fill-white" data-tracking-module="callout"> <div class="glue-page ion-callout__page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-2up ion-callout-2up--order-reverse"> <div class="ion-callout-2up__copy-container ion-order-2"> <div class="ion-callout-2up__list-row"> <h2 class="ion-callout-2up__copy-title glue-headline glue-headline--headline-3"> <span class="glue-font-weight-medium"> Increase your sales and ROI </span> </h2> <p class="ion-callout-2up__copy-text glue-spacer-2-top"> Performance Max campaigns use Google AI to drive sales and maximize ROI by showing your ads to the right customers at the right time across Google surfaces. </p> </div> <div class="ion-callout-2up__list"></div> </div> <div class="ion-callout-2up__img-container"> <picture data-crop="medium-square"> <source type="image/webp" width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000-rw 2x "> <source width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000 2x "> <img class="Image" alt="An upward trending arrow icon surrounded by icons for Google products that Merchant Center users can display their business and products on, like Google Maps, Google Search, and Youtube, in a circular fashion." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000 2x " width="490" height="490" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000"> </picture> </div> </div> </div> </div> </div> </section> <section class="ion-callout ion-background--fill-white" data-tracking-module="callout"> <div class="glue-page ion-callout__page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-2up"> <div class="ion-callout-2up__copy-container ion-order-2"> <div class="ion-callout-2up__list-row"> <h2 class="ion-callout-2up__copy-title glue-headline glue-headline--headline-3"> <span class="glue-font-weight-medium"> Gain valuable performance insights </span> </h2> <p class="ion-callout-2up__copy-text glue-spacer-2-top"> Stay on top of fast-changing customer needs with personalized insights like search trends and demand forecasts in Google Ads. Get explanations to understand performance changes and recommendations to improve your campaign. </p> </div> <div class="ion-callout-2up__list"></div> </div> <div class="ion-callout-2up__img-container"> <picture data-crop="medium-square"> <source type="image/webp" width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/95/a1/9ad52975422bb1c433b2f482f027/gfr-insights-2x.png=c-s1000-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/95/a1/9ad52975422bb1c433b2f482f027/gfr-insights-2x.png=c-s1000-rw 2x "> <source width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/95/a1/9ad52975422bb1c433b2f482f027/gfr-insights-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/95/a1/9ad52975422bb1c433b2f482f027/gfr-insights-2x.png=c-s1000 2x "> <img class="Image" alt="User interface module from Merchant Center demonstrating Trending search terms associated with their business for a user in Merchant Center." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/95/a1/9ad52975422bb1c433b2f482f027/gfr-insights-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/95/a1/9ad52975422bb1c433b2f482f027/gfr-insights-2x.png=c-s1000 2x " width="490" height="490" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/95/a1/9ad52975422bb1c433b2f482f027/gfr-insights-2x.png=c-s1000"> </picture> </div> </div> </div> </div> </div> </section> <section class="ion-list-case-study ion-list-case-study--fill-gray ion-carousel" data-force-tabs="true" data-force-nav-aria-labels="true" data-tracking-module="casestudy" id="ion-case-study-88889479"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2-xl glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-8-xl glue-grid__col--span-10 ion-list-case-study__headline-container glue-text-center glue-spacer-5-top glue-spacer-5-bottom"> <h2 class="glue-headline glue-headline--headline-2"> <span class="glue-font-weight-medium"> Success stories we love </span> </h2> </div> <div class="glue-grid__col glue-grid__col--span-2-xl glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-list-case-study__carousel-container glue-carousel glue-carousel--cards glue-carousel--has-navigation glue-text-center ion-lazy" aria-label="Carousel list of case studies" data-glue-carousel-cards-per-page="1"> <div class="ion-list-case-study__carousel-viewport-container glue-carousel__viewport"> <div class="glue-carousel__list"> <div class="glue-carousel__item" id="ion-case-study-88889479-glue-carousel-cyclical-0" aria-labelledby="ion-case-study-88889479-img-container-0 ion-case-study-88889479-copy-container-logo-0 ion-case-study-88889479-stat-container-0--desktop ion-case-study-88889479-copy-title-0 ion-case-study-88889479-copy-text-0"> <section class="ion-case-study"> <div class="ion-case-study__card glue-card"> <div class="glue-card__inner glue-text-center"> <div class="ion-case-study__img-container" id="ion-case-study-88889479-img-container-0"> <picture data-crop="caseStudyImage-1x1"> <source media="(max-width: 599px)" type="image/webp" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/34/07/819b26394083bea57db6bb896b09/gfr-caraway.png=c-s1076-rw "> <source media="(max-width: 599px)" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/34/07/819b26394083bea57db6bb896b09/gfr-caraway.png=c-s1076 "> <source type="image/webp" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/34/07/819b26394083bea57db6bb896b09/gfr-caraway.png=c-s1076-rw "> <source width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/34/07/819b26394083bea57db6bb896b09/gfr-caraway.png=c-s1076 "> <img class="Image" alt="A Caraway pan on a stovetop next to a counter with wooden stirring utensils displayed on the left-hand side." width="538" height="538" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/34/07/819b26394083bea57db6bb896b09/gfr-caraway.png=c-s1076"> </picture> <div class="ion-case-study__stats-container ion-case-study__stats-container--green glue-font-weight-medium ion-media-display-only--desktop" id="ion-case-study-88889479-stat-container-0--desktop" role="group" aria-labelledby="ion-case-study-88889479-stat-container-0-value--desktop ion-case-study-88889479-stat-container-0-icon-label--desktop ion-case-study-88889479-stat-container-0-description--desktop"> <div class="ion-case-study__stats-value-container" tabindex="-1" aria-hidden="true"> <span id="ion-case-study-88889479-stat-container-0-value--desktop">31%</span> <div class="ion-case-study__stats-value-icon" id="ion-case-study-88889479-stat-container-0-icon-label--desktop" aria-label=""> <picture data-crop="icon-40"> <source type="image/webp" width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40-rw "> <source width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40 "> <img class="Image" alt="" width="40" height="40" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40"> </picture> </div> </div> <div class="ion-case-study__stats-description-container" id="ion-case-study-88889479-stat-container-0-description--desktop" tabindex="-1" aria-hidden="true"> increase in ROAS </div> </div> </div> <div class="ion-case-study__copy-container glue-card__content"> <div class="ion-case-study__copy-container-logo glue-card__asset glue-card__asset--logo" aria-hidden="true" id="ion-case-study-88889479-copy-container-logo-0"> <picture data-crop="caseStudyLogo-16x9"> <source media="(min-width: 1024px)" type="image/webp" width="171" height="96" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e5/0c/1009afa745ff829e922b2a6905fd/unnamed.png=n-w288-h162-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/e5/0c/1009afa745ff829e922b2a6905fd/unnamed.png=n-w288-h162-rw 2x "> <source media="(min-width: 1024px)" width="171" height="96" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e5/0c/1009afa745ff829e922b2a6905fd/unnamed.png=n-w288-h162 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/e5/0c/1009afa745ff829e922b2a6905fd/unnamed.png=n-w288-h162 2x "> <source media="(min-width: 600px)" type="image/webp" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/24/ee/7961b77842e99f152474eb574ea4/gfr-caraway-logo-mobile.png=n-w140-h141-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/24/ee/7961b77842e99f152474eb574ea4/gfr-caraway-logo-mobile.png=n-w140-h141-rw 2x "> <source media="(min-width: 600px)" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/24/ee/7961b77842e99f152474eb574ea4/gfr-caraway-logo-mobile.png=n-w140-h141 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/24/ee/7961b77842e99f152474eb574ea4/gfr-caraway-logo-mobile.png=n-w140-h141 2x "> <source media="(max-width: 599px)" type="image/webp" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d6/5f/a103e9c3463491a1a27637690f5b/gfr-caraway-logo-mobile.png=n-w140-h141-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d6/5f/a103e9c3463491a1a27637690f5b/gfr-caraway-logo-mobile.png=n-w140-h141-rw 2x "> <source media="(max-width: 599px)" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d6/5f/a103e9c3463491a1a27637690f5b/gfr-caraway-logo-mobile.png=n-w140-h141 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d6/5f/a103e9c3463491a1a27637690f5b/gfr-caraway-logo-mobile.png=n-w140-h141 2x "> <source type="image/webp" width="114" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e5/0c/1009afa745ff829e922b2a6905fd/unnamed.png=n-w288-h162-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/e5/0c/1009afa745ff829e922b2a6905fd/unnamed.png=n-w288-h162-rw 2x "> <source width="114" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e5/0c/1009afa745ff829e922b2a6905fd/unnamed.png=n-w288-h162 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/e5/0c/1009afa745ff829e922b2a6905fd/unnamed.png=n-w288-h162 2x "> <img class="Image" alt="Caraway" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e5/0c/1009afa745ff829e922b2a6905fd/unnamed.png=n-w288-h162 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/e5/0c/1009afa745ff829e922b2a6905fd/unnamed.png=n-w288-h162 2x " width="114" height="64" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/e5/0c/1009afa745ff829e922b2a6905fd/unnamed.png=n-w288-h162"> </picture> </div> <div class="ion-case-study__stats-container ion-case-study__stats-container--green glue-font-weight-medium ion-media-display-only--non-desktop" id="ion-case-study-88889479-stat-container-0--non-desktop" role="group" aria-labelledby="ion-case-study-88889479-stat-container-0-value--non-desktop ion-case-study-88889479-stat-container-0-icon-label--non-desktop ion-case-study-88889479-stat-container-0-description--non-desktop"> <div class="ion-case-study__stats-value-container" tabindex="-1" aria-hidden="true"> <span id="ion-case-study-88889479-stat-container-0-value--non-desktop">31%</span> <div class="ion-case-study__stats-value-icon" id="ion-case-study-88889479-stat-container-0-icon-label--non-desktop" aria-label=""> <picture data-crop="icon-40"> <source type="image/webp" width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40-rw "> <source width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40 "> <img class="Image" alt="" width="40" height="40" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40"> </picture> </div> </div> <div class="ion-case-study__stats-description-container" id="ion-case-study-88889479-stat-container-0-description--non-desktop" tabindex="-1" aria-hidden="true"> increase in ROAS </div> </div> <div class="ion-media-display-only--desktop glue-spacer-3-top"></div> <h3 class="ion-case-study__copy-title glue-headline glue-headline--headline-4" aria-hidden="true" id="ion-case-study-88889479-copy-title-0"> <span class="glue-font-weight-medium"> “The flexibility of Performance Max with in-day budget shifts was astounding for our Black Friday campaign.” </span> </h3> <p class="ion-case-study__copy-text glue-spacer-2-top" aria-hidden="true" id="ion-case-study-88889479-copy-text-0"> - Connor Dault, Head of Growth & Digital Product, Caraway </p> </div> </div> </div> </section> </div> <div class="glue-carousel__item" id="ion-case-study-88889479-glue-carousel-cyclical-1" aria-labelledby="ion-case-study-88889479-img-container-1 ion-case-study-88889479-copy-container-logo-1 ion-case-study-88889479-stat-container-1--desktop ion-case-study-88889479-copy-title-1 ion-case-study-88889479-copy-text-1"> <section class="ion-case-study"> <div class="ion-case-study__card glue-card"> <div class="glue-card__inner glue-text-center"> <div class="ion-case-study__img-container" id="ion-case-study-88889479-img-container-1"> <picture data-crop="caseStudyImage-1x1"> <source media="(max-width: 599px)" type="image/webp" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e4/f8/5d21d9004a0dacef7cdc83cdee0e/gfr-bombas.png=c-s1076-rw "> <source media="(max-width: 599px)" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e4/f8/5d21d9004a0dacef7cdc83cdee0e/gfr-bombas.png=c-s1076 "> <source type="image/webp" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e4/f8/5d21d9004a0dacef7cdc83cdee0e/gfr-bombas.png=c-s1076-rw "> <source width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e4/f8/5d21d9004a0dacef7cdc83cdee0e/gfr-bombas.png=c-s1076 "> <img class="Image" alt="A selection of Bombas products, including shirts and socks, folded neatly and arranged equidistantly on a blue surface." width="538" height="538" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/e4/f8/5d21d9004a0dacef7cdc83cdee0e/gfr-bombas.png=c-s1076"> </picture> <div class="ion-case-study__stats-container ion-case-study__stats-container--green glue-font-weight-medium ion-media-display-only--desktop" id="ion-case-study-88889479-stat-container-1--desktop" role="group" aria-labelledby="ion-case-study-88889479-stat-container-1-value--desktop ion-case-study-88889479-stat-container-1-icon-label--desktop ion-case-study-88889479-stat-container-1-description--desktop"> <div class="ion-case-study__stats-value-container" tabindex="-1" aria-hidden="true"> <span id="ion-case-study-88889479-stat-container-1-value--desktop">33%</span> <div class="ion-case-study__stats-value-icon" id="ion-case-study-88889479-stat-container-1-icon-label--desktop" aria-label=""> <picture data-crop="icon-40"> <source type="image/webp" width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40-rw "> <source width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40 "> <img class="Image" alt="" width="40" height="40" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40"> </picture> </div> </div> <div class="ion-case-study__stats-description-container" id="ion-case-study-88889479-stat-container-1-description--desktop" tabindex="-1" aria-hidden="true"> increase in conversion rate </div> </div> </div> <div class="ion-case-study__copy-container glue-card__content"> <div class="ion-case-study__copy-container-logo glue-card__asset glue-card__asset--logo" aria-hidden="true" id="ion-case-study-88889479-copy-container-logo-1"> <picture data-crop="caseStudyLogo-16x9"> <source media="(min-width: 1024px)" type="image/webp" width="171" height="96" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/50/56/d225a87449d68c0b6fd28bcf1366/unnamed-1.png=n-w288-h162-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/50/56/d225a87449d68c0b6fd28bcf1366/unnamed-1.png=n-w288-h162-rw 2x "> <source media="(min-width: 1024px)" width="171" height="96" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/50/56/d225a87449d68c0b6fd28bcf1366/unnamed-1.png=n-w288-h162 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/50/56/d225a87449d68c0b6fd28bcf1366/unnamed-1.png=n-w288-h162 2x "> <source media="(min-width: 600px)" type="image/webp" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/3b/33/3a45635f47108c80f563b8beb439/gfr-bombas-logo-mobile.png=c-s140-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/3b/33/3a45635f47108c80f563b8beb439/gfr-bombas-logo-mobile.png=c-s140-rw 2x "> <source media="(min-width: 600px)" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/3b/33/3a45635f47108c80f563b8beb439/gfr-bombas-logo-mobile.png=c-s140 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/3b/33/3a45635f47108c80f563b8beb439/gfr-bombas-logo-mobile.png=c-s140 2x "> <source media="(max-width: 599px)" type="image/webp" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cc/b3/279014404a42a1da0584facec149/gfr-bombas-logo-mobile.png=c-s140-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cc/b3/279014404a42a1da0584facec149/gfr-bombas-logo-mobile.png=c-s140-rw 2x "> <source media="(max-width: 599px)" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cc/b3/279014404a42a1da0584facec149/gfr-bombas-logo-mobile.png=c-s140 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cc/b3/279014404a42a1da0584facec149/gfr-bombas-logo-mobile.png=c-s140 2x "> <source type="image/webp" width="114" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/50/56/d225a87449d68c0b6fd28bcf1366/unnamed-1.png=n-w288-h162-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/50/56/d225a87449d68c0b6fd28bcf1366/unnamed-1.png=n-w288-h162-rw 2x "> <source width="114" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/50/56/d225a87449d68c0b6fd28bcf1366/unnamed-1.png=n-w288-h162 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/50/56/d225a87449d68c0b6fd28bcf1366/unnamed-1.png=n-w288-h162 2x "> <img class="Image" alt="Bombas" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/50/56/d225a87449d68c0b6fd28bcf1366/unnamed-1.png=n-w288-h162 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/50/56/d225a87449d68c0b6fd28bcf1366/unnamed-1.png=n-w288-h162 2x " width="114" height="64" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/50/56/d225a87449d68c0b6fd28bcf1366/unnamed-1.png=n-w288-h162"> </picture> </div> <div class="ion-case-study__stats-container ion-case-study__stats-container--green glue-font-weight-medium ion-media-display-only--non-desktop" id="ion-case-study-88889479-stat-container-1--non-desktop" role="group" aria-labelledby="ion-case-study-88889479-stat-container-1-value--non-desktop ion-case-study-88889479-stat-container-1-icon-label--non-desktop ion-case-study-88889479-stat-container-1-description--non-desktop"> <div class="ion-case-study__stats-value-container" tabindex="-1" aria-hidden="true"> <span id="ion-case-study-88889479-stat-container-1-value--non-desktop">33%</span> <div class="ion-case-study__stats-value-icon" id="ion-case-study-88889479-stat-container-1-icon-label--non-desktop" aria-label=""> <picture data-crop="icon-40"> <source type="image/webp" width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40-rw "> <source width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40 "> <img class="Image" alt="" width="40" height="40" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40"> </picture> </div> </div> <div class="ion-case-study__stats-description-container" id="ion-case-study-88889479-stat-container-1-description--non-desktop" tabindex="-1" aria-hidden="true"> increase in conversion rate </div> </div> <div class="ion-media-display-only--desktop glue-spacer-3-top"></div> <h3 class="ion-case-study__copy-title glue-headline glue-headline--headline-5" aria-hidden="true" id="ion-case-study-88889479-copy-title-1"> <span class="glue-font-weight-medium"> "Performance Max has helped us scale our business by enabling us to reach new customers across different placements that we previously hadn't been in. We're really pleased with the success we've seen thus far and are excited to keep testing new features as they become available." </span> </h3> <p class="ion-case-study__copy-text glue-spacer-2-top" aria-hidden="true" id="ion-case-study-88889479-copy-text-1"> - Carolyn Dixon, Performance Marketing, Bombas </p> </div> </div> </div> </section> </div> <div class="glue-carousel__item" id="ion-case-study-88889479-glue-carousel-cyclical-2" aria-labelledby="ion-case-study-88889479-img-container-2 ion-case-study-88889479-copy-container-logo-2 ion-case-study-88889479-stat-container-2--desktop ion-case-study-88889479-copy-title-2 ion-case-study-88889479-copy-text-2"> <section class="ion-case-study"> <div class="ion-case-study__card glue-card"> <div class="glue-card__inner glue-text-center"> <div class="ion-case-study__img-container" id="ion-case-study-88889479-img-container-2"> <picture data-crop="caseStudyImage-1x1"> <source media="(max-width: 599px)" type="image/webp" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/0d/ad/f7ab849d4e37b7cf339095ce0548/gfr-dime.png=c-s1076-rw "> <source media="(max-width: 599px)" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/0d/ad/f7ab849d4e37b7cf339095ce0548/gfr-dime.png=c-s1076 "> <source type="image/webp" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/0d/ad/f7ab849d4e37b7cf339095ce0548/gfr-dime.png=c-s1076-rw "> <source width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/0d/ad/f7ab849d4e37b7cf339095ce0548/gfr-dime.png=c-s1076 "> <img class="Image" alt="An assortment of DIME beauty products, like their Super Skin Toner and Gentle Jelly Cleanser, in front of a neutral background." width="538" height="538" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/0d/ad/f7ab849d4e37b7cf339095ce0548/gfr-dime.png=c-s1076"> </picture> <div class="ion-case-study__stats-container ion-case-study__stats-container--green glue-font-weight-medium ion-media-display-only--desktop" id="ion-case-study-88889479-stat-container-2--desktop" role="group" aria-labelledby="ion-case-study-88889479-stat-container-2-value--desktop ion-case-study-88889479-stat-container-2-icon-label--desktop ion-case-study-88889479-stat-container-2-description--desktop"> <div class="ion-case-study__stats-value-container" tabindex="-1" aria-hidden="true"> <span id="ion-case-study-88889479-stat-container-2-value--desktop">50%</span> <div class="ion-case-study__stats-value-icon" id="ion-case-study-88889479-stat-container-2-icon-label--desktop" aria-label=""> <picture data-crop="icon-40"> <source type="image/webp" width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40-rw "> <source width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40 "> <img class="Image" alt="" width="40" height="40" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40"> </picture> </div> </div> <div class="ion-case-study__stats-description-container" id="ion-case-study-88889479-stat-container-2-description--desktop" tabindex="-1" aria-hidden="true"> increase in ROAS </div> </div> </div> <div class="ion-case-study__copy-container glue-card__content"> <div class="ion-case-study__copy-container-logo glue-card__asset glue-card__asset--logo" aria-hidden="true" id="ion-case-study-88889479-copy-container-logo-2"> <picture data-crop="caseStudyLogo-16x9"> <source media="(min-width: 1024px)" type="image/webp" width="171" height="96" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/21/5f/fd2c1961491b8f929b9969dcdefb/unnamed-2.png=n-w288-h162-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/21/5f/fd2c1961491b8f929b9969dcdefb/unnamed-2.png=n-w288-h162-rw 2x "> <source media="(min-width: 1024px)" width="171" height="96" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/21/5f/fd2c1961491b8f929b9969dcdefb/unnamed-2.png=n-w288-h162 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/21/5f/fd2c1961491b8f929b9969dcdefb/unnamed-2.png=n-w288-h162 2x "> <source media="(min-width: 600px)" type="image/webp" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/2f/48/db9a048d43d295f99fabb357e73b/gfr-dime-logo-mobile.png=c-s140-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/2f/48/db9a048d43d295f99fabb357e73b/gfr-dime-logo-mobile.png=c-s140-rw 2x "> <source media="(min-width: 600px)" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/2f/48/db9a048d43d295f99fabb357e73b/gfr-dime-logo-mobile.png=c-s140 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/2f/48/db9a048d43d295f99fabb357e73b/gfr-dime-logo-mobile.png=c-s140 2x "> <source media="(max-width: 599px)" type="image/webp" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/0d/cb/d0651e404b53935fc7b070048d73/gfr-dime-logo-mobile.png=c-s140-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/0d/cb/d0651e404b53935fc7b070048d73/gfr-dime-logo-mobile.png=c-s140-rw 2x "> <source media="(max-width: 599px)" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/0d/cb/d0651e404b53935fc7b070048d73/gfr-dime-logo-mobile.png=c-s140 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/0d/cb/d0651e404b53935fc7b070048d73/gfr-dime-logo-mobile.png=c-s140 2x "> <source type="image/webp" width="114" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/21/5f/fd2c1961491b8f929b9969dcdefb/unnamed-2.png=n-w288-h162-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/21/5f/fd2c1961491b8f929b9969dcdefb/unnamed-2.png=n-w288-h162-rw 2x "> <source width="114" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/21/5f/fd2c1961491b8f929b9969dcdefb/unnamed-2.png=n-w288-h162 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/21/5f/fd2c1961491b8f929b9969dcdefb/unnamed-2.png=n-w288-h162 2x "> <img class="Image" alt="Dime" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/21/5f/fd2c1961491b8f929b9969dcdefb/unnamed-2.png=n-w288-h162 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/21/5f/fd2c1961491b8f929b9969dcdefb/unnamed-2.png=n-w288-h162 2x " width="114" height="64" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/21/5f/fd2c1961491b8f929b9969dcdefb/unnamed-2.png=n-w288-h162"> </picture> </div> <div class="ion-case-study__stats-container ion-case-study__stats-container--green glue-font-weight-medium ion-media-display-only--non-desktop" id="ion-case-study-88889479-stat-container-2--non-desktop" role="group" aria-labelledby="ion-case-study-88889479-stat-container-2-value--non-desktop ion-case-study-88889479-stat-container-2-icon-label--non-desktop ion-case-study-88889479-stat-container-2-description--non-desktop"> <div class="ion-case-study__stats-value-container" tabindex="-1" aria-hidden="true"> <span id="ion-case-study-88889479-stat-container-2-value--non-desktop">50%</span> <div class="ion-case-study__stats-value-icon" id="ion-case-study-88889479-stat-container-2-icon-label--non-desktop" aria-label=""> <picture data-crop="icon-40"> <source type="image/webp" width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40-rw "> <source width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40 "> <img class="Image" alt="" width="40" height="40" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40"> </picture> </div> </div> <div class="ion-case-study__stats-description-container" id="ion-case-study-88889479-stat-container-2-description--non-desktop" tabindex="-1" aria-hidden="true"> increase in ROAS </div> </div> <div class="ion-media-display-only--desktop glue-spacer-3-top"></div> <h3 class="ion-case-study__copy-title glue-headline glue-headline--headline-4" aria-hidden="true" id="ion-case-study-88889479-copy-title-2"> <span class="glue-font-weight-medium"> “The simplicity of Performance Max has made it easy to prioritize new customers while maintaining efficiency goals.” </span> </h3> <p class="ion-case-study__copy-text glue-spacer-2-top" aria-hidden="true" id="ion-case-study-88889479-copy-text-2"> - Marshall Ward, VP of Marketing, Dime Beauty </p> </div> </div> </div> </section> </div> </div> </div> <div class="ion-list-case-study__carousel-navigation-container"> <button class="glue-carousel__button glue-carousel__button--prev" aria-label="Previous" data-tracking-target="carousel_pagination" data-tracking-target-content="previous" data-tracking-extra-context="{"component_interaction": "left_arrow_click"}"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px" viewbox="0 0 24 24"> <path d="M16.41 5.41L15 4l-8 8 8 8 1.41-1.41L9.83 12" /> </svg> </button> <nav class="glue-carousel__navigation" data-tracking-target="carousel_pagination" data-tracking-extra-context="{"component_interaction": "pagination_dots_click"}" data-glue-carousel-navigation-label="Case study number $glue_carousel_page_number$"></nav> <button class="glue-carousel__button glue-carousel__button--next" aria-label="Next" data-tracking-target="carousel_pagination" data-tracking-target-content="next" data-tracking-extra-context="{"component_interaction": "right_arrow_click"}"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px" viewbox="0 0 24 24"> <path d="M7.59 18.59L9 20l8-8-8-8-1.41 1.41L14.17 12" /> </svg> </button> </div> </div> </div> </div> </div> </section> <section class="ion-accordion glue-page glue-spacer-6-top glue-spacer-6-bottom" data-tracking-module="accordion"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-0-sm"></div> <div class="glue-grid__col glue-grid__col--span-8"> <div class="glue-text-center"> <h2 class="glue-headline glue-headline--headline-2 glue-spacer-2-bottom"> <span class="glue-font-weight-medium"> Frequently Asked Questions </span> </h2> </div> <div class="glue-expansion-panels"> <div class="glue-expansion-panels__header"> <h2 class="glue-eyebrow"></h2> </div> <div class="glue-expansion-panel" data-tracking-target-index="1"> <h3 class="glue-expansion-panel__toggle" data-tracking-target="accordion_interaction" data-tracking-target-content="What is Performance Max?"> <span class="glue-expansion-panel__button" id="mypanels-0-toggle" data-glue-expansion-panel-toggle-for="mypanels-0-content"> <span class="glue-expansion-panel__header-text"> What is Performance Max? </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use href="#expand-more"></use> </svg> </span> </h3> <div class="glue-expansion-panel__content" id="mypanels-0-content"> <div> <div class="rich-text-module-items rich-text-body"> <p> As the next generation of Smart Shopping and Local campaigns, Performance Max is a goal-based campaign type that helps you access all of Google Ads inventory from a single campaign. It’s designed to help you find more converting customers across all of Google’s channels like Search, YouTube, Display, Discover, Gmail, and Maps. </p> <p> Performance Max campaigns can be run directly from Merchant Center. For additional functionality, you can manage your campaign in Google Ads. </p> </div> </div> </div> </div> <div class="glue-expansion-panel" data-tracking-target-index="2"> <h3 class="glue-expansion-panel__toggle" data-tracking-target="accordion_interaction" data-tracking-target-content="Can I use other third party tools to run Performance Max campaigns?"> <span class="glue-expansion-panel__button" id="mypanels-1-toggle" data-glue-expansion-panel-toggle-for="mypanels-1-content"> <span class="glue-expansion-panel__header-text"> Can I use other third party tools to run Performance Max campaigns? </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use href="#expand-more"></use> </svg> </span> </h3> <div class="glue-expansion-panel__content" id="mypanels-1-content"> <div> <div class="rich-text-module-items rich-text-body"> <p> If you use an e-commerce platform like <a data-tracking-target="cta_click" href="https://apps.shopify.com/google" target="_blank"> Shopify</a>, <a data-tracking-target="cta_click" href="https://woocommerce.com/products/google-listings-and-ads/" target="_blank"> Woo</a>, <a data-tracking-target="cta_click" href="https://support.wix.com/en/article/google-ads-with-wix-an-overview " target="_blank"> WIX</a>, or <a data-tracking-target="cta_click" href="https://addons.prestashop.com/en/essentials/85751-prestashop-marketing-with-google-.html" target="_blank"> PrestaShop</a>, you can easily sync your products and run Performance Max campaigns directly from your e-commerce platform. </p> <p></p> <p> In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to. </p> </div> </div> </div> </div> <div class="glue-expansion-panel" data-tracking-target-index="3"> <h3 class="glue-expansion-panel__toggle" data-tracking-target="accordion_interaction" data-tracking-target-content="Can Performance Max be used to target multiple goals?"> <span class="glue-expansion-panel__button" id="mypanels-2-toggle" data-glue-expansion-panel-toggle-for="mypanels-2-content"> <span class="glue-expansion-panel__header-text"> Can Performance Max be used to target multiple goals? </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use href="#expand-more"></use> </svg> </span> </h3> <div class="glue-expansion-panel__content" id="mypanels-2-content"> <div> <div class="rich-text-module-items rich-text-body"> <p> In Google Merchant Center, Performance Max campaigns optimize for online sales. If you manage your campaign in Google Ads, you can optimize to one or more goals, such as online and in-store conversions, from a single Performance Max campaign. As a best practice, <a data-tracking-target="cta_click" href="https://support.google.com/google-ads/answer/1722022" target="_blank"> track the value for all your conversion goals</a>. By doing this, Performance Max will maximize conversion value for your budget. </p> </div> </div> </div> </div> <div class="glue-expansion-panel" data-tracking-target-index="4"> <h3 class="glue-expansion-panel__toggle" data-tracking-target="accordion_interaction" data-tracking-target-content="Are other creative assets required if I link to a Google Merchant Center product feed?"> <span class="glue-expansion-panel__button" id="mypanels-3-toggle" data-glue-expansion-panel-toggle-for="mypanels-3-content"> <span class="glue-expansion-panel__header-text"> Are other creative assets required if I link to a Google Merchant Center product feed? </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use href="#expand-more"></use> </svg> </span> </h3> <div class="glue-expansion-panel__content" id="mypanels-3-content"> <div> <div class="rich-text-module-items rich-text-body"> <p> If you have a Merchant Center feed, your product images, pricing, and other details will be used to develop engaging creative for Performance Max campaigns. </p> <p></p> <p> If you are using Google Ads to manage campaigns, we strongly recommend providing additional assets. The more high-quality creative assets you provide for text, images and video, the more ad formats Performance Max can create and the more inventory your ad can appear on to maximize your results. </p> </div> </div> </div> </div> <div class="glue-expansion-panel" data-tracking-target-index="5"> <h3 class="glue-expansion-panel__toggle" data-tracking-target="accordion_interaction" data-tracking-target-content="What are the best practices for Performance Max campaigns?"> <span class="glue-expansion-panel__button" id="mypanels-4-toggle" data-glue-expansion-panel-toggle-for="mypanels-4-content"> <span class="glue-expansion-panel__header-text"> What are the best practices for Performance Max campaigns? </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use href="#expand-more"></use> </svg> </span> </h3> <div class="glue-expansion-panel__content" id="mypanels-4-content"> <div> <div class="rich-text-module-items rich-text-body"> <p> Get the most out of your campaign by following the best practices found on <a data-tracking-target="cta_click" href="https://support.google.com/google-ads/answer/11546049" target="_blank"> this page</a>. </p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="ion-callout ion-callout-endcap glue-page glue-spacer-5-top glue-spacer-5-bottom" data-tracking-module="callout"> <div class="glue-grid ion-callout__page--fw"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-endcap__container ion-background--fill-blue"> <div class="ion-callout-endcap__copy-container"> <h2 class="ion-callout-endcap__copy-title glue-headline glue-headline--headline-2"> <span class="glue-font-weight-medium"> Ready to drive more sales? Get started with Merchant Center and Performance Max. </span> </h2> <p class="glue-body ion-callout-endcap__copy-text glue-spacer-3-top"></p> </div> <div class="ion-callout__cta-container glue-spacer-2-top"> <a class="ion-button glue-button glue-button--medium-emphasis" data-tracking-target="cta_click" href="https://merchants.google.com/start/?hl=en&fmp=2&gfr_referral=true&mcsubid=us-en-web-g-mc-gfr" data-url="https://merchants.google.com/start/?hl=en&fmp=2&gfr_referral=true&mcsubid=us-en-web-g-mc-gfr" data-position="" target="_blank">Start now </a> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1"></div> </div> </section> </div> </main> <footer class="ion-footer glue-footer" data-tracking-module="footer"> <h3 class="glue-visually-hidden">Footer links</h3> <section class="glue-footer__upper"> <section class="ion-social glue-social glue-social--monochrome"> <div class="glue-social__group"> <p class="glue-social__title glue-social__title--inline">Follow us</p> <ul 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id="column-4-toggle"> <span class="glue-footer__site-links-header-text">Related Products</span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--footer glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </h4> <div class="glue-footer__site-links-list" id="column-4-content"> <ul class="glue-no-bullet" role="list"> <li class="glue-footer__site-links-list-item"> <a class="glue-footer__link" href="./../../retail/manufacturer-center/" data-tracking-target="footer_click" data-tracking-target-content="Manufacturer Center">Manufacturer Center</a> </li> <li class="glue-footer__site-links-list-item"> <a class="glue-footer__link" href="https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" target="_blank" data-tracking-target="footer_click" data-tracking-target-content="Google Ads">Google Ads</a> </li> <li class="glue-footer__site-links-list-item"> <a class="glue-footer__link" href="https://www.google.com/business/" 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<ul class="glue-footer__global-links glue-footer__global-links--extra glue-no-bullet" role="list"> <li class="glue-footer__global-links-list-item glue-footer__global-links-list-item--extra"> <a class="glue-footer__link" href="https://support.google.com/?hl=en" target="_blank" data-tracking-target="footer_click"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px glue-icon--footer-help"> <use xlink:href="#help"></use></svg>Help</a> </li> <li class="glue-footer__global-links-list-item glue-footer__global-links-list-item--extra"> <select aria-label="Change language or region" name="lang-selector" id="lang-selector" class="glue-footer__lang-dropdown"> <option value="https://www.google.com/intl/cs_cz/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Čeština - Česká republika"> Čeština - Česká republika </option> <option value="https://www.google.com/intl/da_dk/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Dansk - Danmark"> Dansk - Danmark </option> <option value="https://www.google.com/intl/de_be/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Deutsch - Belgien"> Deutsch - Belgien </option> <option value="https://www.google.com/intl/de_de/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Deutsch - Deutschland"> Deutsch - Deutschland </option> <option value="https://www.google.com/intl/de_at/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Deutsch - Österreich"> Deutsch - Österreich </option> <option value="https://www.google.com/intl/de_ch/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Deutsch - Schweiz"> Deutsch - Schweiz </option> <option value="https://www.google.com/intl/en_us/retail/online-sales/" selected data-tracking-target="locale_selection" data-tracking-target-content="English"> English </option> <option value="https://www.google.com/intl/en_au/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Australia"> English - Australia </option> <option value="https://www.google.com/intl/en_ca/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Canada"> English - Canada </option> <option value="https://www.google.com/intl/en_ch/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Switzerland"> English - Switzerland </option> <option value="https://www.google.com/intl/en_hk/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Hong Kong"> English - Hong Kong </option> <option value="https://www.google.com/intl/en_in/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - India"> English - India </option> <option value="https://www.google.com/intl/en_ie/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Ireland"> English - Ireland </option> <option value="https://www.google.com/intl/en_my/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Malaysia"> English - Malaysia </option> <option value="https://www.google.com/intl/en_nz/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - New Zealand"> English - New Zealand </option> <option value="https://www.google.com/intl/en_ph/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Philippines"> English - Philippines </option> <option value="https://www.google.com/intl/en_sa/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Saudi Arabia"> English - Saudi Arabia </option> <option value="https://www.google.com/intl/en_sg/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Singapore"> English - Singapore </option> <option value="https://www.google.com/intl/en_za/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - South Africa"> English - South Africa </option> <option value="https://www.google.com/intl/en_ae/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - United Arab Emirates"> English - United Arab Emirates </option> <option value="https://www.google.com/intl/en_uk/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - United Kingdom"> English - United Kingdom </option> <option value="https://www.google.com/intl/es_es/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Español - España"> Español - España </option> <option value="https://www.google.com/intl/es-419_ar/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Español (Latinoamérica) - Argentina"> Español (Latinoamérica) - Argentina </option> <option value="https://www.google.com/intl/es-419_cl/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Español (Latinoamérica) - Chile"> Español (Latinoamérica) - Chile </option> <option value="https://www.google.com/intl/es-419_co/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Español (Latinoamérica) - Colombia"> Español (Latinoamérica) - Colombia </option> <option value="https://www.google.com/intl/es-419_mx/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Español (Latinoamérica) - México"> Español (Latinoamérica) - México </option> <option value="https://www.google.com/intl/fr_be/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Français - Belgique"> Français - Belgique </option> <option value="https://www.google.com/intl/fr_fr/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Français - France"> Français - France </option> <option value="https://www.google.com/intl/fr_ch/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Français - Suisse"> Français - Suisse </option> <option value="https://www.google.com/intl/fr_ca/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Français (Canada) - Canada"> Français (Canada) - Canada </option> <option value="https://www.google.com/intl/id_id/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Indonesia - Indonesia"> Indonesia - Indonesia </option> <option value="https://www.google.com/intl/it_it/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Italiano - Italia"> Italiano - Italia </option> <option value="https://www.google.com/intl/it_ch/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Italiano - Svizzera"> Italiano - Svizzera </option> <option value="https://www.google.com/intl/nl_be/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Nederlands - België"> Nederlands - België </option> <option value="https://www.google.com/intl/nl_nl/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Nederlands - Nederland"> Nederlands - Nederland </option> <option value="https://www.google.com/intl/no_no/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Norsk - Norge"> Norsk - Norge </option> <option value="https://www.google.com/intl/pl_pl/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Polski - Polska"> Polski - Polska </option> <option value="https://www.google.com/intl/pt_br/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Português (Brasil) - Brasil"> Português (Brasil) - Brasil </option> <option value="https://www.google.com/intl/pt_pt/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Português (Portugal) - Portugal"> Português (Portugal) - Portugal </option> <option value="https://www.google.com/intl/sv_se/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Svenska - Sverige"> Svenska - Sverige </option> <option value="https://www.google.com/intl/tr_tr/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Türkçe - Türkiye"> Türkçe - Türkiye </option> <option value="https://www.google.com/intl/uk_ua/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Українська - Україна"> Українська - Україна </option> <option value="https://www.google.com/intl/ru_ru/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Русский - Россия"> Русский - Россия </option> <option value="https://www.google.com/intl/vi_vn/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Tiếng Việt - Việt Nam"> Tiếng Việt - Việt Nam </option> <option value="https://www.google.com/intl/ar_sa/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="العربية - السعودية"> العربية - السعودية </option> <option value="https://www.google.com/intl/he_il/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="עִבְרִית - מְדִינַת יִשְרָאֵל"> עִבְרִית - מְדִינַת יִשְרָאֵל </option> <option value="https://www.google.com/intl/th_th/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="ไทย - ประเทศไทย"> ไทย - ประเทศไทย </option> <option value="https://www.google.com/intl/ko_kr/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="한국어/韓國語 - 대한민국/大韓民國"> 한국어/韓國語 - 대한민국/大韓民國 </option> <option value="https://www.google.com/intl/zh_tw/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="中文（繁體中文） - 台灣"> 中文（繁體中文） - 台灣 </option> <option value="https://www.google.com/intl/ja_jp/retail/online-sales/" data-tracking-target="locale_selection" data-tracking-target-content="日本語 - 日本"> 日本語 - 日本 </option> </select> </li> </ul> </section> </footer> <section class="ion-sticky-footer glue-elevation-level-5 ion-media-display-only--mobile"> <div class="glue-grid ion-sticky-footer__ctas-container"> <div class="glue-grid__col glue-grid__col--span-4 ion-sticky-footer__cta-row"> <a class="ion-cta-dropdown__button ion-cta-footer glue-button glue-button--high-emphasis" 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