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How Google Merchant Center Works - Google for Retail

<!doctype html> <html class="Page" dir="ltr" platform="bsp" lang="en" locale="en_sg" site-id="gfr" data-is-logged-in="false"> <head><script id="marketing-client" src="https://www.gstatic.com/engage/marketing/automation/prod/v1/marketing_analytics_client_grpc.min.js" nonce="B8s2fTH7JLFI9NzRCLndqw"></script><meta name="isEom" content="false"><meta name="isEea" content="false"> <meta charset="UTF-8"> <meta property="og:title" content="How Google Merchant Center Works - Google for Retail"> <meta property="og:url" content="https://www.google.com/intl/en_sg/retail/how-google-merchant-center-works/"> <meta property="og:description" content="Discover how Google Merchant Center works. Set up your account to upload, manage, and promote your products online and begin reaching more customers."> <meta property="og:locale" content="en_sg"> <meta property="og:site_name" content="Google for Retail"> <meta property="og:type" content="website"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:description" content="Discover how Google Merchant Center works. 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Set up your account to upload, manage, and promote your products online and begin reaching more customers."> <link rel="canonical" href="https://www.google.com/intl/en_sg/retail/how-google-merchant-center-works/"> <meta name="brightspot.contentId" content="0000018d-35b8-d12f-ad8d-3dfdf00f0000"> <link rel="apple-touch-icon" sizes="180x180" href="https://www.gstatic.com/marketing-cms/assets/images/ads/28/b7/8c6b966247ae9f815bd7c700005c/google-favicon-hd.png=s180"> <link rel="icon" type="image/png" href="https://www.gstatic.com/marketing-cms/assets/images/ads/28/b7/8c6b966247ae9f815bd7c700005c/google-favicon-hd.png=s32"> <link rel="icon" type="image/png" href="https://www.gstatic.com/marketing-cms/assets/images/ads/28/b7/8c6b966247ae9f815bd7c700005c/google-favicon-hd.png=s16"> <script type="application/ld+json" nonce="B8s2fTH7JLFI9NzRCLndqw"> { "@context": "http://schema.org", "@type": "FaqPage", "url": "https://www.google.com/intl/en_sg/retail/how-google-merchant-center-works/", "description": "Discover how Google Merchant Center works. Set up your account to upload, manage, and promote your products online and begin reaching more customers.", "mainEntity": [ { "@type": "Question", "name": "How does Merchant Center work? ", "acceptedAnswer": { "@type": "Answer", "text": "Merchant Center is a free tool that enables retailers to add product information and data so that their products can appear across Google surfaces. After you add your products, you can use your Merchant Center account to manage your product inventory across Google and get personalized reports & insights on product performance, trends & competitor benchmarks." } }, { "@type": "Question", "name": "How do I add my products to Merchant Center?", "acceptedAnswer": { "@type": "Answer", "text": "If you use <a class=\"Enhancement rte2-style-brightspot-rte-link-LinkRichTextElement rte2-style-brightspot-rte-link-LinkRichTextElement-start rte2-style-brightspot-rte-link-LinkRichTextElement-end\" label=\"Shopify\" presentation=\"role\" href=\"https://apps.shopify.com/google?utm_source=google&amp;utm_medium=referral&amp;utm_campaign=google_for_retail_23\" draggable=\"false\"><u>Shopify<\/u><\/a>, <a href=\"https://woocommerce.com/products/google-listings-and-ads/?utm_source=google&amp;utm_medium=referral&amp;utm_campaign=G4R_landingpage\" class=\"Enhancement rte2-style-brightspot-rte-link-LinkRichTextElement rte2-style-brightspot-rte-link-LinkRichTextElement-start rte2-style-brightspot-rte-link-LinkRichTextElement-end\" label=\"WooCommerce\" presentation=\"role\" draggable=\"false\"><u>Woo<\/u><\/a>, <a href=\"https://prestashop.com/essentials/prestashop-marketing/?utm_source%3Dgoogle%26utm_medium%3Dreferral%26utm_campaign%3Dgoogle_for_retail&amp;sa=D&amp;source=editors&amp;ust=1695824645221345&amp;usg=AOvVaw3OrwRWUnTz7KmHQb8CVYH4\"><u>PrestaShop<\/u><\/a> or another supported e-commerce platform, you can automatically add your products to Google when you link your e-commerce store to your Merchant Center account. Any future changes you make to products are automatically synced to Google. If you don't use a supported platform, Google can automatically add products from your website or you can manually add your product offerings via a file or spreadsheet, or by entering individual products." } }, { "@type": "Question", "name": "Will Google ship my products?", "acceptedAnswer": { "@type": "Answer", "text": "No. Google helps customers find your products and your store. When they are interested in buying from you, they visit your website and go through your checkout process like any other website visitor. You decide how to ship the products." } }, { "@type": "Question", "name": "How do I promote my products on Google? ", "acceptedAnswer": { "@type": "Answer", "text": "When you're ready, you can promote your products with Performance Max, our paid advertising campaigns that use Google AI to reach the right customers at the right time. You stay in full control of your budget and only pay when someone engages with your ad." } }, { "@type": "Question", "name": "How do I get Google Merchant Center support?", "acceptedAnswer": { "@type": "Answer", "text": "Troubleshoot with ease by visiting <a href=\"https://support.google.com/merchants/answer/188495\"><u>Google Merchant Center Help<\/u><\/a>. Fix common issues, understand how to measure your results, and more." } } ], "publisher": { "@type": "Organization", "name": "Google for Retail", "logo": { "@type": "ImageObject", "url": "https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg" } }, "name": "How Google Merchant Center Works - Google for Retail" } </script> <script src="https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/webcomponents-loader/webcomponents-loader.2938a610ca02c611209b1a5ba2884385.gz.js" nonce="B8s2fTH7JLFI9NzRCLndqw"></script> <script nonce="B8s2fTH7JLFI9NzRCLndqw"> /** This allows us to load the IE polyfills via feature detection so that they do not load needlessly in the browsers that do not need them. 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<header class="glue-header ion-header glue-header-stepped-nav-enabled ion-header-stepped-nav" data-glue-header-stepped-nav="true" data-tracking-module="header"> <a href="#page-content" class="glue-header__link glue-header__skip-content"> <p class="glue-header__skip-content-text">Skip to content</p> </a> <div class="glue-header__bar glue-header__bar--desktop glue-header__drawer"> <div class="glue-header__tier"> <span class="ion-header_linkbar--border hidden"></span> <div class="ion-header__logo-linkbar-container"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <button class="glue-header__drawer-close-btn" aria-label="Close drawer"> <svg class="glue-icon glue-icon--24px" role="presentation" aria-hidden="true"> <use xlink:href="#close"></use> </svg> </button> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="./../../retail/" title="Google for Retail"> <div class="glue-header__logo-container"> <img class="glue-header__logo-svg" src="https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg" aria-hidden="true" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg "> </div> <span class="glue-header__logo--product" aria-hidden="true">for Retail</span> </a> </div> </div> </div> <div class="glue-header__container glue-header__container--linkbar"> <nav class="glue-header__link-bar"> <ul class="glue-header__list glue-header__deep-nav"> <li class="glue-header__item ion-header__item"> <a class="glue-header__link ion-header__link" href="./../../retail/" data-tracking-target="nav_click" data-tracking-extra-context="{&quot;nav_tier&quot;: &quot;tier_1&quot;}">Overview</a> </li> <li class="glue-header__item ion-header__item glue-header__item--active ion-header__item--active"> <a class="glue-header__link ion-header__link" href="./../../retail/how-google-merchant-center-works/" aria-current="page" data-tracking-target="nav_click" data-tracking-extra-context="{&quot;nav_tier&quot;: &quot;tier_1&quot;}">How It Works</a> </li> <li class="glue-header__item ion-header__item ion-header__item--has-items"> <a class="glue-header__link ion-header__link" href="#" data-tracking-target="nav_click" data-tracking-extra-context="{&quot;nav_tier&quot;: &quot;tier_1&quot;}">Goals<svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#expand-more"></use></svg></a> <ul class="glue-header__list ion-header__list ion-header__list--nested" tabindex="-1" role="menu"> <li class="glue-header__item ion-header__item ion-header__item--nested"> <a class="glue-header__link ion-header__link ion-header__link--nested" href="./../../retail/online-presence/" aria-label="Build Online Presence" role="menuitem" data-tracking-target="nav_click" data-tracking-extra-context="{&quot;nav_tier&quot;: &quot;tier_2&quot;}"> <span>Build Online Presence</span> </a> </li> <li class="glue-header__item ion-header__item ion-header__item--nested"> <a class="glue-header__link ion-header__link ion-header__link--nested" href="./../../retail/online-sales/" aria-label="Drive Online Sales" role="menuitem" data-tracking-target="nav_click" data-tracking-extra-context="{&quot;nav_tier&quot;: &quot;tier_2&quot;}"> <span>Drive Online Sales</span> </a> </li> <li class="glue-header__item ion-header__item ion-header__item--nested"> <a class="glue-header__link ion-header__link ion-header__link--nested" href="./../../retail/instore-sales/" aria-label="Drive Offline Sales" role="menuitem" data-tracking-target="nav_click" data-tracking-extra-context="{&quot;nav_tier&quot;: &quot;tier_2&quot;}"> <span>Drive Offline Sales</span> </a> </li> </ul> <span class="glue-header__list ion-header__list--nested-spacer" role="menuitem" aria-hidden="true"></span> </li> <li class="glue-header__item ion-header__item"> <a class="glue-header__link ion-header__link" href="./../../retail/support/" data-tracking-target="nav_click" data-tracking-extra-context="{&quot;nav_tier&quot;: &quot;tier_1&quot;}">Support</a> </li> </ul> </nav> </div> </div> <div class="glue-header__container glue-header__stepped-nav"> <div class="glue-header__stepped-nav-controls-container"> <div class="glue-header__stepped-nav-controls" data-glue-steppednav-label="$glue_steppednav_label$, Navigate back to parent menu, $glue_steppednav_label$ opened" tabindex="1"> <div class="glue-header__stepped-nav-controls-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px"> <use href="#chevron-left"></use> </svg> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px glue-header__stepped-nav-subnav-icon"> <use href="#chevron-right"></use> </svg> </div> <div class="glue-header__stepped-nav-controls-title glue-header__link"></div> </div> </div> <div class="glue-header__stepped-nav-menus"></div> </div> <div class="glue-header__container glue-header__container--cta"> <div class="glue-header__cta glue-header__cta--drawer"> <div class="ion-cta-dropdown__menu-container"> <button class="ion-cta-dropdown__button glue-button glue-button--medium-emphasis" id="cta-dropdown-option-menu-0" aria-haspopup="menu" data-tracking-target="cta_click" data-tracking-target-content="Sign in" aria-expanded="false" aria-controls="dropdown-option-menu-0"> Sign in <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#expand-more"></use> </svg> </button> <div class="ion-cta-dropdown glue-header__deep-nav" id="dropdown-option-menu-0" data-drawer-id="cta-drawer-option-menu-0" data-dropdown-id="cta-dropdown-option-menu-0" data-expandable-cta-type="dropdown"> <ul class="glue-header__list ion-header__list ion-header__list--nested ion-cta-dropdown__list" tabindex="-1" role="menu" aria-labelledby="cta-dropdown-option-menu-0"> <span class="glue-header__list__title glue-headline glue-headline--headline-5"> Already a customer? </span> <li class="glue-header__item ion-header__item ion-header__item--nested ion-cta-dropdown__item" role="menuitem"> <a class="glue-header__link ion-header__link" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Merchant Center" href="https://merchants.google.com/mc/default?mcsubid=sg-en-web-g-mc-gfr&amp;hl=en&amp;fmp=1&amp;gfr_referral=true" data-url="https://merchants.google.com/mc/default?mcsubid=sg-en-web-g-mc-gfr&amp;hl=en&amp;fmp=1&amp;gfr_referral=true" data-position="" target="_blank"> <div class="ion-cta-dropdown__item-image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49"> </picture> </div> <div class="ion-cta-dropdown__item-image">Sign in to Merchant Center</div> </a> </li> <li class="glue-header__item ion-header__item ion-header__item--nested ion-cta-dropdown__item" role="menuitem"> <a class="glue-header__link ion-header__link" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Ads" href="https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" data-url="https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" data-position="" target="_blank"> <div class="ion-cta-dropdown__item-image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49"> </picture> </div> <div class="ion-cta-dropdown__item-image">Sign in to Ads</div> </a> </li> <li class="glue-header__item ion-header__item ion-header__item--nested ion-cta-dropdown__item" role="menuitem"> <a class="glue-header__link ion-header__link" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Manufacturer Center" href="https://manufacturers.google.com/go/sign-in" data-url="https://manufacturers.google.com/go/sign-in" data-position="" target="_blank"> <div class="ion-cta-dropdown__item-image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49"> </picture> </div> <div class="ion-cta-dropdown__item-image"> Sign in to Manufacturer Center </div> </a> </li> </ul> </div> </div> <a class="ion-button glue-button glue-button--high-emphasis" href="https://merchants.google.com/start/?hl=en&amp;fmp=2&amp;gfr_referral=true&amp;mcsubid=sg-en-web-g-mc-gfr" data-url="https://merchants.google.com/start/?hl=en&amp;fmp=2&amp;gfr_referral=true&amp;mcsubid=sg-en-web-g-mc-gfr" data-position="" target="_blank" data-tracking-target="cta_click">Start now</a> </div> </div> </div> </div> <div class="glue-header__bar glue-header__bar--mobile"> <div class="glue-header__tier"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__hamburger"> <button class="glue-header__drawer-toggle-btn" aria-label="Open drawer"> <svg class="glue-icon glue-icon--24px" role="presentation" aria-hidden="true"> <use xlink:href="#menu"></use> </svg> </button> </div> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="./../../retail/" title="Google"> <div class="glue-header__logo-container"> <img class="glue-header__logo-svg" src="https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg" aria-hidden="true" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg "> </div> <span class="glue-header__logo--product" aria-hidden="true">for Retail</span> </a> </div> </div> </div> <div class="glue-header__cta--drawer"> <button class="ion-cta-dropdown__button glue-button glue-button--low-emphasis" id="cta-drawer-option-menu-0" aria-haspopup="menu" data-tracking-target="cta_click" data-tracking-target-content="Sign in" aria-expanded="false" aria-controls="drawer-option-menu-0"> Sign in <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#expand-more"></use> </svg> </button> <div class="ion-cta-dropdown glue-header__deep-nav" id="drawer-option-menu-0" data-drawer-id="cta-drawer-option-menu-0" data-dropdown-id="cta-dropdown-option-menu-0" data-expandable-cta-type="drawer"> <div class="ion-cta-drawer" aria-labelledby="cta-drawer-option-menu-0"> <div class="ion-cta-drawer__tier"> <div class="ion-cta-drawer__header-container glue-header__container"> <div class="ion-cta-drawer__header glue-header__lock-up"> <span class="ion-cta-drawer__header-headline glue-headline glue-headline--headline-4"> Sign in </span> <div class="ion-cta-drawer__close-btn" aria-label="Close drawer" tabindex="0" role="button"> <svg class="glue-icon glue-icon--24px" aria-hidden="true"> <use xlink:href="#close"></use> </svg> </div> </div> <div class="ion-cta-drawer__cta-items"> <span class="ion-cta-drawer__cta-items__body glue-headline glue-headline--headline-5"> Already a customer? </span> <ul class="ion-cta-drawer__cta-items__list glue-header__list glue-header__deep-nav"> <li class="ion-cta-drawer__cta-items__list-item"> <a class="ion-cta-drawer__cta-items__list-link glue-headline glue-headline--headline-5 glue-header__link" href="https://merchants.google.com/mc/default?mcsubid=sg-en-web-g-mc-gfr&amp;hl=en&amp;fmp=1&amp;gfr_referral=true" data-url="https://merchants.google.com/mc/default?mcsubid=sg-en-web-g-mc-gfr&amp;hl=en&amp;fmp=1&amp;gfr_referral=true" data-position="" target="_blank" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Merchant Center"> <div class="ion-cta-drawer__cta-items__list-item__image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49"> </picture> </div> <div class="ion-cta-drawer__cta-items__list-item__text"> Sign in to Merchant Center </div> </a> </li> <li class="ion-cta-drawer__cta-items__list-item"> <a class="ion-cta-drawer__cta-items__list-link glue-headline glue-headline--headline-5 glue-header__link" href="https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" data-url="https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" data-position="" target="_blank" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Ads"> <div class="ion-cta-drawer__cta-items__list-item__image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49"> </picture> </div> <div class="ion-cta-drawer__cta-items__list-item__text"> Sign in to Ads </div> </a> </li> <li class="ion-cta-drawer__cta-items__list-item"> <a class="ion-cta-drawer__cta-items__list-link glue-headline glue-headline--headline-5 glue-header__link" href="https://manufacturers.google.com/go/sign-in" data-url="https://manufacturers.google.com/go/sign-in" data-position="" target="_blank" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Manufacturer Center"> <div class="ion-cta-drawer__cta-items__list-item__image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49"> </picture> </div> <div class="ion-cta-drawer__cta-items__list-item__text"> Sign in to Manufacturer Center </div> </a> </li> </ul> </div> </div> </div> </div> <div class="glue-header__drawer-backdrop" aria-label="Close drawer"></div> </div> </div> </div> </div> <div class="glue-header__drawer-backdrop" aria-label="Close drawer"></div> </header> <main> <div class="modules-lib__page" id="page-content"> <section class="ion-animated-hero ion-callout--fill-base" data-tracking-module="hero" data-animation-duration="3000.0"> <div class="glue-page"> <div class="glue-grid ion-hero-2up-animated"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-5 glue-grid__col--span-10-md"> <div class="ion-hero-2up-animated__copy-container"> <h1 class="glue-headline glue-headline--headline-1 glue-has-bottom-margin"> <span class="glue-font-weight-bold"> Manage how your products appear on <span style="color: #1a73e8">Google</span> </span> </h1> <div class="glue-body--large glue-description"> <p> Learn how to add, optimize, and promote your products across Google Search, Maps, YouTube, and more with Merchant Center. </p> </div> <div class="ion-hero__cta-container glue-spacer-3-top"> <a class="ion-button glue-button glue-button--high-emphasis" data-tracking-target="cta_click" href="https://merchants.google.com/start/?hl=en&amp;fmp=2&amp;gfr_referral=true&amp;mcsubid=sg-en-web-g-mc-gfr" data-url="https://merchants.google.com/start/?hl=en&amp;fmp=2&amp;gfr_referral=true&amp;mcsubid=sg-en-web-g-mc-gfr" data-position="" target="_blank"><p>Start now</p> </a> <button class="ion-button glue-button glue-button--icon glue-button--medium-emphasis" data-tracking-target="video_interaction" name="modal-trigger" data-ion-modal-trigger-id="promo-video-modal-116661802"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#play-circle-filled"></use></svg>Merchant Center overview </button> <div class="ion-modal--youtube-video glue-modal glue-modal--dark" data-ion-modal-id="promo-video-modal-116661802" data-autoplay="true" data-fullscreen="true" role="dialog" aria-modal="true"> <div class="glue-modal__content-wrapper" tabindex="0"> <div class="glue-video__container" data-glue-yt-video-vid="9IlVrBW8y4c" data-glue-yt-video-height="100%" data-glue-yt-video-width="100%" data-glue-yt-video-autoplay="true"></div> </div> <button class="glue-modal__close-btn" tabindex="0" aria-label="Close modal"></button> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="ion-animated-hero__media-column glue-grid__col glue-grid__col--span-5 glue-grid__col--span-10-md"> <div class="ion-animated-hero__media-container"> <div class="ion-animated-hero__media-item ion-animated-media-item ion-rounded-corners active"> <div class="ion-hero-ambient-video"> <video class="ion-hero-ambient-video__container" autoplay playsinline muted="true" preload="auto" aria-label="An animation of various Merchant Center user interfaces that display a user entering product information for black running shoes and viewing the new entry in a list of other products. Then, the modals turn into advertisements for the new product entry across various Google surfaces, including Google Search, Google Maps, and YouTube."> <source src="https://www.gstatic.com/marketing-cms/ads/c9/c1/f64a5b55477eb3ad43ad62d91532/gfr-sg-how-it-works-2x.mp4" type="video/mp4"> </video> </div> </div> <div class="ion-animation-control"> <button class="play hidden" aria-label="Play animation"> <svg role="presentation" width="28" height="28" viewbox="0 0 28 28"> <path fill="#5f6368" d="M.666 14C.666 6.64 6.639.667 13.999.667S27.333 6.64 27.333 14s-5.974 13.333-13.334 13.333C6.64 27.333.666 21.36.666 14Zm18.667 0-8-6v12l8-6Z" /> </svg> </button> <div class="tooltip"> <p class="tooltip-content">Play animation</p> </div> <button class="pause" aria-label="Pause animation"> <svg role="presentation" width="28" height="28" viewbox="0 0 28 28"> <path fill="#5f6368" fill-rule="evenodd" clip-rule="evenodd" d="M14 .667C6.64.667.665 6.64.665 14s5.973 13.333 13.333 13.333S27.333 21.36 27.333 14 21.359.667 13.999.667Zm-1.334 18.666H9.999V8.667h2.667v10.666Zm2.667 0h2.666V8.667h-2.666v10.666Z" /> </svg> </button> <div class="tooltip"> <p class="tooltip-content">Pause animation</p> </div> </div> </div> </div> </div> </div> </section> <div class="glue-jumplinks ion-jumplinks" role="navigation"> <button class="glue-jumplinks__button glue-jumplinks__button--prev ion-jumplinks__button"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#chevron-left"></use> </svg> </button> <ul class="glue-jumplinks__list ion-jumplinks__list" data-glue-jumplink-label="Jump to section within page"> <li class="glue-jumplinks__list-item ion-jumplinks__list-item" data-tracking-target="jumplinks_click" data-tracking-target-content="1. Create your account"> <a class="glue-jumplinks__link ion-jumplinks__link" href="#create-your-merchant-center-account" aria-label="1. Create your account Jump to page section">1. Create your account</a> </li> <li class="glue-jumplinks__list-item ion-jumplinks__list-item" data-tracking-target="jumplinks_click" data-tracking-target-content="2. Add your products"> <a class="glue-jumplinks__link ion-jumplinks__link" href="#add-your-products-to-google" aria-label="2. Add your products Jump to page section">2. Add your products</a> </li> <li class="glue-jumplinks__list-item ion-jumplinks__list-item" data-tracking-target="jumplinks_click" data-tracking-target-content="3. Get personalized insights"> <a class="glue-jumplinks__link ion-jumplinks__link" href="#get-personalized-insights" aria-label="3. Get personalized insights Jump to page section">3. Get personalized insights</a> </li> <li class="glue-jumplinks__list-item ion-jumplinks__list-item" data-tracking-target="jumplinks_click" data-tracking-target-content="4. Boost sales with ads"> <a class="glue-jumplinks__link ion-jumplinks__link" href="#boost-sales-with-paid-ads" aria-label="4. Boost sales with ads Jump to page section">4. Boost sales with ads</a> </li> </ul> <button class="glue-jumplinks__button glue-jumplinks__button--next ion-jumplinks__button"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#chevron-right"></use> </svg> </button> </div> <section class="ion-callout-headline ion-background--fill-gray"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-simple__copy-container glue-spacer-5-top glue-spacer-5-bottom"> <h2 class="ion-callout-simple__copy-title glue-headline glue-headline--headline-2 glue-spacer-3-bottom"> <span class="glue-font-weight-bold"> How Merchant Center works </span> </h2> <div class="glue-body--large ion-callout-simple__copy-text glue-spacer-3-bottom"> Start showcasing your products across Google in a few easy steps. </div> </div> </div> </div> </div> </section> <section class="ion-callout ion-background--fill-gray" data-tracking-module="callout" id="create-your-merchant-center-account"> <div class="glue-page ion-callout__page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-2up ion-callout-2up--order-reverse"> <div class="ion-callout-2up__copy-container ion-order-2"> <div class="ion-callout-2up__list-row"> <span class="ion-callout-2up__eyebrow"> STEP 1 </span> <h2 class="ion-callout-2up__copy-title glue-headline glue-headline--headline-3"> <span class="glue-font-weight-medium"> Create your Merchant Center account </span> </h2> <p class="ion-callout-2up__copy-text glue-spacer-2-top"> Provide basic information about your business like its name, phone number, and website. </p> </div> <div class="ion-callout-2up__list"></div> </div> <div class="ion-callout-2up__img-container"> <picture data-crop="medium-square"> <source type="image/webp" width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/95/d4/d60d737844deb37b7588b583cb1c/gfr-merchant-center-step-1.png=c-s1000-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/95/d4/d60d737844deb37b7588b583cb1c/gfr-merchant-center-step-1.png=c-s1000-rw 2x "> <source width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/95/d4/d60d737844deb37b7588b583cb1c/gfr-merchant-center-step-1.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/95/d4/d60d737844deb37b7588b583cb1c/gfr-merchant-center-step-1.png=c-s1000 2x "> <img class="Image" alt="User interface demonstrating a user prompted to answer questions about their business in Merchant Center." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/95/d4/d60d737844deb37b7588b583cb1c/gfr-merchant-center-step-1.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/95/d4/d60d737844deb37b7588b583cb1c/gfr-merchant-center-step-1.png=c-s1000 2x " width="490" height="490" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/95/d4/d60d737844deb37b7588b583cb1c/gfr-merchant-center-step-1.png=c-s1000"> </picture> </div> </div> </div> </div> </div> </section> <section class="ion-callout ion-background--fill-white" data-tracking-module="callout" id="add-your-products-to-google"> <div class="glue-page ion-callout__page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-2up"> <div class="ion-callout-2up__copy-container ion-order-2"> <div class="ion-callout-2up__list-row"> <span class="ion-callout-2up__eyebrow"> STEP 2 </span> <h2 class="ion-callout-2up__copy-title glue-headline glue-headline--headline-3"> <span class="glue-font-weight-medium"> Add your products to Google </span> </h2> <p class="ion-callout-2up__copy-text glue-spacer-2-top"> Once you add your product information to Merchant Center, your products can appear organically when customers search for products or businesses like yours on Search, Maps, and more. </p> </div> <div class="ion-callout-2up__list"> <div class="glue-spacer-3-top"> <div class="ion-callout-2up__list-row glue-spacer-2-bottom"> <h3 class="ion-callout-2up__copy-title glue-headline glue-headline--headline-5"> <span class="glue-font-weight-medium"> Add products from your website </span> </h3> <p> Google can automatically add products that are listed on your website. </p> </div> <div class="ion-callout-2up__list-row glue-spacer-2-bottom"> <h3 class="ion-callout-2up__copy-title glue-headline glue-headline--headline-5"> <span class="glue-font-weight-medium"> Add products with a file </span> </h3> <p> Create a file that contains all of your product details (title, description, price, and more). </p> </div> <div class="ion-callout-2up__list-row glue-spacer-2-bottom"> <h3 class="ion-callout-2up__copy-title glue-headline glue-headline--headline-5"> <span class="glue-font-weight-medium"> Link your e-commerce store </span> </h3> <p> If you use one of our partner e-commerce providers, you can link your store to automatically sync your products to Google. </p> </div> </div> <div class="ion-callout-2up__list-grid glue-spacer-3-top"> <a class="glue-button glue-button--medium-emphasis ion-button ion-button--image" href="https://apps.shopify.com/google?utm_source=google&amp;utm_medium=referral&amp;utm_campaign=google_for_retail_23" target="_blank" data-tracking-target="cta_click" data-tracking-target-content="Link to Shopify"> <span class="ion-button__image-container" aria-hidden="true"> <picture data-crop="icon-40"> <source type="image/webp" width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/56/41/9226b35049e283e5d3db5d257495/gfr-icon-shopify.png=c-s80-rw "> <source width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/56/41/9226b35049e283e5d3db5d257495/gfr-icon-shopify.png=c-s80 "> <img class="Image" alt="shopify-icon" width="40" height="40" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/56/41/9226b35049e283e5d3db5d257495/gfr-icon-shopify.png=c-s80"> </picture> </span> <span class="ion-button__copy">Link to Shopify</span> </a> <a class="glue-button glue-button--medium-emphasis ion-button ion-button--image" href="https://prestashop.com/essentials/prestashop-marketing/?utm_source=google&amp;utm_medium=referral&amp;utm_campaign=google_for_retail" target="_blank" data-tracking-target="cta_click" data-tracking-target-content="Link to PrestaShop"> <span class="ion-button__image-container" aria-hidden="true"> <picture data-crop="icon-40"> <source type="image/webp" width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/64/42/b5aa0bf04c7a92ed5e96bb188b42/gfr-icon-prestashop.png=c-s80-rw "> <source width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/64/42/b5aa0bf04c7a92ed5e96bb188b42/gfr-icon-prestashop.png=c-s80 "> <img class="Image" alt="prestashop-icon" width="40" height="40" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/64/42/b5aa0bf04c7a92ed5e96bb188b42/gfr-icon-prestashop.png=c-s80"> </picture> </span> <span class="ion-button__copy">Link to PrestaShop</span> </a> <a class="glue-button glue-button--medium-emphasis ion-button ion-button--image" href="https://woocommerce.com/products/google-listings-and-ads/?utm_source=google&amp;utm_medium=referral&amp;utm_campaign=G4R" target="_blank" data-tracking-target="cta_click" data-tracking-target-content="Link to Woo"> <span class="ion-button__image-container" aria-hidden="true"> <picture data-crop="icon-40"> <source type="image/webp" width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/c9/54/75652ef14f5cb125e35f86aa105c/gfr-icon-woocommerce.png=c-s80-rw "> <source width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/c9/54/75652ef14f5cb125e35f86aa105c/gfr-icon-woocommerce.png=c-s80 "> <img class="Image" alt="woo-commerce-icon" width="40" height="40" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/c9/54/75652ef14f5cb125e35f86aa105c/gfr-icon-woocommerce.png=c-s80"> </picture> </span> <span class="ion-button__copy">Link to Woo</span> </a> </div> </div> </div> <div class="ion-callout-2up__img-container"> <picture data-crop="medium-square"> <source type="image/webp" width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/47/e1/7f74cad445bda92c6dfe75c8486a/gfr-merchant-center-step-2.png=c-s1000-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/47/e1/7f74cad445bda92c6dfe75c8486a/gfr-merchant-center-step-2.png=c-s1000-rw 2x "> <source width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/47/e1/7f74cad445bda92c6dfe75c8486a/gfr-merchant-center-step-2.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/47/e1/7f74cad445bda92c6dfe75c8486a/gfr-merchant-center-step-2.png=c-s1000 2x "> <img class="Image" alt="User interface demonstrating a list of products a user might see when logged in on Merchant Center." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/47/e1/7f74cad445bda92c6dfe75c8486a/gfr-merchant-center-step-2.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/47/e1/7f74cad445bda92c6dfe75c8486a/gfr-merchant-center-step-2.png=c-s1000 2x " width="490" height="490" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/47/e1/7f74cad445bda92c6dfe75c8486a/gfr-merchant-center-step-2.png=c-s1000"> </picture> </div> </div> </div> </div> </div> </section> <section class="ion-callout ion-background--fill-gray" data-tracking-module="callout" id="get-personalized-insights"> <div class="glue-page ion-callout__page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-2up ion-callout-2up--order-reverse"> <div class="ion-callout-2up__copy-container ion-order-2"> <div class="ion-callout-2up__list-row"> <span class="ion-callout-2up__eyebrow"> STEP 3 </span> <h2 class="ion-callout-2up__copy-title glue-headline glue-headline--headline-3"> <span class="glue-font-weight-medium"> Get personalized insights </span> </h2> <p class="ion-callout-2up__copy-text glue-spacer-2-top"> Receive personalized insights on your best-selling products and price competitiveness to gauge user demand, efficiently manage your inventory, and increase sales. </p> </div> <div class="ion-callout-2up__list"></div> </div> <div class="ion-callout-2up__img-container"> <picture data-crop="medium-square"> <source type="image/webp" width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/41/69/37784b2e46d09dfaa43fbd7abfc2/gfr-merchant-center-step-3.png=c-s1000-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/41/69/37784b2e46d09dfaa43fbd7abfc2/gfr-merchant-center-step-3.png=c-s1000-rw 2x "> <source width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/41/69/37784b2e46d09dfaa43fbd7abfc2/gfr-merchant-center-step-3.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/41/69/37784b2e46d09dfaa43fbd7abfc2/gfr-merchant-center-step-3.png=c-s1000 2x "> <img class="Image" alt="Modules a user might encounter in Merchant Center, including information on their top selling products and a graph demonstrating price competitiveness on their products compared to other businesses with similar listings." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/41/69/37784b2e46d09dfaa43fbd7abfc2/gfr-merchant-center-step-3.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/41/69/37784b2e46d09dfaa43fbd7abfc2/gfr-merchant-center-step-3.png=c-s1000 2x " width="490" height="490" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/41/69/37784b2e46d09dfaa43fbd7abfc2/gfr-merchant-center-step-3.png=c-s1000"> </picture> </div> </div> </div> </div> </div> </section> <section class="ion-callout ion-background--fill-white" data-tracking-module="callout" id="boost-sales-with-paid-ads"> <div class="glue-page ion-callout__page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-2up"> <div class="ion-callout-2up__copy-container ion-order-2"> <div class="ion-callout-2up__list-row"> <span class="ion-callout-2up__eyebrow"> STEP 4 </span> <h2 class="ion-callout-2up__copy-title glue-headline glue-headline--headline-3"> <span class="glue-font-weight-medium"> Boost sales with paid ads </span> </h2> <p class="ion-callout-2up__copy-text glue-spacer-2-top"> When you’re ready, you can further promote your products with Performance Max, our powerful advertising campaigns that use Google AI to reach the right customers at the right time to drive greater reach and more sales. You stay in full control of your budget and only pay when someone engages with your ad. </p> </div> <div class="ion-callout-2up__list"> <div class="ion-callout-2up__list-grid glue-spacer-3-top"> <a class="glue-button glue-button--medium-emphasis ion-button" href="./../../retail/online-sales/" target="_self" data-tracking-target="cta_click" data-tracking-target-content="Learn more"> <span class="ion-button__copy">Learn more</span> </a> </div> </div> </div> <div class="ion-callout-2up__img-container"> <picture data-crop="medium-4x3"> <source type="image/webp" width="437" height="437" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d4/e8/2242bb0648f8ae2af9d89c3b54e5/gfr-merchant-center-step-4.png=c-s1000-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d4/e8/2242bb0648f8ae2af9d89c3b54e5/gfr-merchant-center-step-4.png=c-s1000-rw 2x "> <source width="437" height="437" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d4/e8/2242bb0648f8ae2af9d89c3b54e5/gfr-merchant-center-step-4.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d4/e8/2242bb0648f8ae2af9d89c3b54e5/gfr-merchant-center-step-4.png=c-s1000 2x "> <img class="Image" alt="User interface demonstrating a user searching for running shoes on Google Shopping, with a pop out of the sponsored results enhanced for emphasis." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d4/e8/2242bb0648f8ae2af9d89c3b54e5/gfr-merchant-center-step-4.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d4/e8/2242bb0648f8ae2af9d89c3b54e5/gfr-merchant-center-step-4.png=c-s1000 2x " width="437" height="437" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/d4/e8/2242bb0648f8ae2af9d89c3b54e5/gfr-merchant-center-step-4.png=c-s1000"> </picture> </div> </div> </div> </div> </div> </section> <section class="ion-accordion glue-page glue-spacer-6-top glue-spacer-6-bottom" data-tracking-module="accordion"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-0-sm"></div> <div class="glue-grid__col glue-grid__col--span-8"> <div class="glue-text-center"> <h2 class="glue-headline glue-headline--headline-2 glue-spacer-2-bottom"> <span class="glue-font-weight-medium"> Frequently Asked Questions </span> </h2> </div> <div class="glue-expansion-panels"> <div class="glue-expansion-panels__header"> <h2 class="glue-eyebrow"></h2> </div> <div class="glue-expansion-panel" data-tracking-target-index="1"> <h3 class="glue-expansion-panel__toggle" data-tracking-target="accordion_interaction" data-tracking-target-content="How does Merchant Center work? "> <span class="glue-expansion-panel__button" id="mypanels-0-toggle" data-glue-expansion-panel-toggle-for="mypanels-0-content"> <span class="glue-expansion-panel__header-text"> How does Merchant Center work? </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use href="#expand-more"></use> </svg> </span> </h3> <div class="glue-expansion-panel__content" id="mypanels-0-content"> <div> <div class="rich-text-module-items rich-text-body"> <p> Merchant Center is a free tool that enables retailers to add product information and data so that their products can appear across Google surfaces. </p> <p></p> <p> After you add your products, you can use your Merchant Center account to manage your product inventory across Google and get personalized reports &amp; insights on product performance, trends &amp; competitor benchmarks. </p> </div> </div> </div> </div> <div class="glue-expansion-panel" data-tracking-target-index="2"> <h3 class="glue-expansion-panel__toggle" data-tracking-target="accordion_interaction" data-tracking-target-content="How do I add my products to Merchant Center?"> <span class="glue-expansion-panel__button" id="mypanels-1-toggle" data-glue-expansion-panel-toggle-for="mypanels-1-content"> <span class="glue-expansion-panel__header-text"> How do I add my products to Merchant Center? </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use href="#expand-more"></use> </svg> </span> </h3> <div class="glue-expansion-panel__content" id="mypanels-1-content"> <div> <div class="rich-text-module-items rich-text-body"> <p> If you use <a data-tracking-target="cta_click" href="https://apps.shopify.com/google?utm_source=google&amp;utm_medium=referral&amp;utm_campaign=google_for_retail_23" target="_blank"> <u>Shopify</u></a>, <a data-tracking-target="cta_click" href="https://woocommerce.com/products/google-listings-and-ads/?utm_source=google&amp;utm_medium=referral&amp;utm_campaign=G4R_landingpage" target="_blank"> <u>Woo</u></a>, <a data-tracking-target="cta_click" href="https://prestashop.com/essentials/prestashop-marketing/?utm_source%3Dgoogle%26utm_medium%3Dreferral%26utm_campaign%3Dgoogle_for_retail&amp;sa=D&amp;source=editors&amp;ust=1695824645221345&amp;usg=AOvVaw3OrwRWUnTz7KmHQb8CVYH4" target="_blank"> <u>PrestaShop</u></a> or another supported e-commerce platform, you can automatically add your products to Google when you link your e-commerce store to your Merchant Center account. Any future changes you make to products are automatically synced to Google. </p> <p></p> <p> If you don’t use a supported platform, Google can automatically add products from your website or you can manually add your product offerings via a file or spreadsheet, or by entering individual products. </p> </div> </div> </div> </div> <div class="glue-expansion-panel" data-tracking-target-index="3"> <h3 class="glue-expansion-panel__toggle" data-tracking-target="accordion_interaction" data-tracking-target-content="Will Google ship my products?"> <span class="glue-expansion-panel__button" id="mypanels-2-toggle" data-glue-expansion-panel-toggle-for="mypanels-2-content"> <span class="glue-expansion-panel__header-text"> Will Google ship my products? </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use href="#expand-more"></use> </svg> </span> </h3> <div class="glue-expansion-panel__content" id="mypanels-2-content"> <div> <div class="rich-text-module-items rich-text-body"> <p> No. Google helps customers find your products and your store. When they are interested in buying from you, they visit your website and go through your checkout process like any other website visitor. You decide how to ship the products. </p> </div> </div> </div> </div> <div class="glue-expansion-panel" data-tracking-target-index="4"> <h3 class="glue-expansion-panel__toggle" data-tracking-target="accordion_interaction" data-tracking-target-content="How do I promote my products on Google? "> <span class="glue-expansion-panel__button" id="mypanels-3-toggle" data-glue-expansion-panel-toggle-for="mypanels-3-content"> <span class="glue-expansion-panel__header-text"> How do I promote my products on Google? </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use href="#expand-more"></use> </svg> </span> </h3> <div class="glue-expansion-panel__content" id="mypanels-3-content"> <div> <div class="rich-text-module-items rich-text-body"> <p> When you’re ready, you can promote your products with Performance Max, our paid advertising campaigns that use Google AI to reach the right customers at the right time. You stay in full control of your budget and only pay when someone engages with your ad. </p> </div> </div> </div> </div> <div class="glue-expansion-panel" data-tracking-target-index="5"> <h3 class="glue-expansion-panel__toggle" data-tracking-target="accordion_interaction" data-tracking-target-content="How do I get Google Merchant Center support?"> <span class="glue-expansion-panel__button" id="mypanels-4-toggle" data-glue-expansion-panel-toggle-for="mypanels-4-content"> <span class="glue-expansion-panel__header-text"> How do I get Google Merchant Center support? </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use href="#expand-more"></use> </svg> </span> </h3> <div class="glue-expansion-panel__content" id="mypanels-4-content"> <div> <div class="rich-text-module-items rich-text-body"> <p> Troubleshoot with ease by visiting <a data-tracking-target="cta_click" href="https://support.google.com/merchants/answer/188495" target="_blank"> <u>Google Merchant Center Help</u></a>. Fix common issues, understand how to measure your results, and more. </p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="ion-callout ion-callout-endcap glue-page glue-spacer-5-top glue-spacer-5-bottom" data-tracking-module="callout"> <div class="glue-grid ion-callout__page--fw"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-endcap__container ion-background--fill-blue"> <div class="ion-callout-endcap__copy-container"> <h2 class="ion-callout-endcap__copy-title glue-headline glue-headline--headline-2"> <span class="glue-font-weight-medium"> Add your products across Google with Merchant Center </span> </h2> <p class="glue-body ion-callout-endcap__copy-text glue-spacer-3-top"></p> </div> <div class="ion-callout__cta-container glue-spacer-2-top"> <a class="ion-button glue-button glue-button--medium-emphasis" data-tracking-target="cta_click" href="https://merchants.google.com/start/?hl=en&amp;fmp=2&amp;gfr_referral=true&amp;mcsubid=sg-en-web-g-mc-gfr" data-url="https://merchants.google.com/start/?hl=en&amp;fmp=2&amp;gfr_referral=true&amp;mcsubid=sg-en-web-g-mc-gfr" data-position="" target="_blank">Start now </a> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1"></div> </div> </section> </div> </main> <footer class="ion-footer glue-footer" data-tracking-module="footer"> <h3 class="glue-visually-hidden">Footer links</h3> <section class="glue-footer__upper"> <section class="ion-social glue-social glue-social--monochrome"> <div class="glue-social__group"> <p class="glue-social__title glue-social__title--inline">Follow us</p> <ul class="glue-social__list" role="list"> <li class="glue-social__item" data-social-item="blogger"> <a class="ion-social__link glue-social__link" href="https://www.blog.google/products/ads/" target="_blank" aria-label="Blogger" data-tracking-target="social_follow" 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