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Boost In-Store Visits and Sales - Google for Retail
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<header class="glue-header ion-header glue-header-stepped-nav-enabled ion-header-stepped-nav" data-glue-header-stepped-nav="true" data-tracking-module="header"> <a href="#page-content" class="glue-header__link glue-header__skip-content"> <p class="glue-header__skip-content-text">Skip to content</p> </a> <div class="glue-header__bar glue-header__bar--desktop glue-header__drawer"> <div class="glue-header__tier"> <span class="ion-header_linkbar--border hidden"></span> <div class="ion-header__logo-linkbar-container"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <button class="glue-header__drawer-close-btn" aria-label="Close drawer"> <svg class="glue-icon glue-icon--24px" role="presentation" aria-hidden="true"> <use xlink:href="#close"></use> </svg> </button> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="./../../retail/" title="Google for Retail"> <div class="glue-header__logo-container"> <img class="glue-header__logo-svg" src="https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg" aria-hidden="true" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg "> </div> <span class="glue-header__logo--product" aria-hidden="true">for Retail</span> </a> </div> </div> </div> <div class="glue-header__container glue-header__container--linkbar"> <nav class="glue-header__link-bar"> <ul class="glue-header__list glue-header__deep-nav"> <li class="glue-header__item ion-header__item"> <a class="glue-header__link ion-header__link" href="./../../retail/" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_1"}">Overview</a> </li> <li class="glue-header__item ion-header__item"> <a class="glue-header__link ion-header__link" href="./../../retail/how-google-merchant-center-works/" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_1"}">How It Works</a> </li> <li class="glue-header__item ion-header__item ion-header__item--has-items glue-header__item--active ion-header__item--active"> <a class="glue-header__link ion-header__link" href="#" aria-current="page" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_1"}">Goals<svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#expand-more"></use></svg></a> <ul class="glue-header__list ion-header__list ion-header__list--nested" tabindex="-1" role="menu"> <li class="glue-header__item ion-header__item ion-header__item--nested"> <a class="glue-header__link ion-header__link ion-header__link--nested" href="./../../retail/online-presence/" aria-label="Build Online Presence" role="menuitem" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_2"}"> <span>Build Online Presence</span> </a> </li> <li class="glue-header__item ion-header__item ion-header__item--nested"> <a class="glue-header__link ion-header__link ion-header__link--nested" href="./../../retail/online-sales/" aria-label="Drive Online Sales" role="menuitem" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_2"}"> <span>Drive Online Sales</span> </a> </li> <li class="glue-header__item ion-header__item ion-header__item--nested glue-header__item--active ion-header__item--active"> <a class="glue-header__link ion-header__link ion-header__link--nested" href="./../../retail/instore-sales/" aria-label="Drive Offline Sales" role="menuitem" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_2"}"> <span>Drive Offline Sales</span> </a> </li> </ul> <span class="glue-header__list ion-header__list--nested-spacer" role="menuitem" aria-hidden="true"></span> </li> <li class="glue-header__item ion-header__item"> <a class="glue-header__link ion-header__link" href="./../../retail/support/" data-tracking-target="nav_click" data-tracking-extra-context="{"nav_tier": "tier_1"}">Support</a> </li> </ul> </nav> </div> </div> <div class="glue-header__container glue-header__stepped-nav"> <div class="glue-header__stepped-nav-controls-container"> <div class="glue-header__stepped-nav-controls" data-glue-steppednav-label="$glue_steppednav_label$, Navigate back to parent menu, $glue_steppednav_label$ opened" tabindex="1"> <div class="glue-header__stepped-nav-controls-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px"> <use href="#chevron-left"></use> </svg> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px glue-header__stepped-nav-subnav-icon"> <use href="#chevron-right"></use> </svg> </div> <div class="glue-header__stepped-nav-controls-title glue-header__link"></div> </div> </div> <div class="glue-header__stepped-nav-menus"></div> </div> <div class="glue-header__container glue-header__container--cta"> <div class="glue-header__cta glue-header__cta--drawer"> <div class="ion-cta-dropdown__menu-container"> <button class="ion-cta-dropdown__button glue-button glue-button--medium-emphasis" id="cta-dropdown-option-menu-0" aria-haspopup="menu" data-tracking-target="cta_click" data-tracking-target-content="Sign in" aria-expanded="false" aria-controls="dropdown-option-menu-0"> Sign in <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#expand-more"></use> </svg> </button> <div class="ion-cta-dropdown glue-header__deep-nav" id="dropdown-option-menu-0" data-drawer-id="cta-drawer-option-menu-0" data-dropdown-id="cta-dropdown-option-menu-0" data-expandable-cta-type="dropdown"> <ul class="glue-header__list ion-header__list ion-header__list--nested ion-cta-dropdown__list" tabindex="-1" role="menu" aria-labelledby="cta-dropdown-option-menu-0"> <span class="glue-header__list__title glue-headline glue-headline--headline-5"> Already a customer? </span> <li class="glue-header__item ion-header__item ion-header__item--nested ion-cta-dropdown__item" role="menuitem"> <a class="glue-header__link ion-header__link" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Merchant Center" href="https://merchants.google.com/mc/default?mcsubid=sg-en-web-g-mc-gfr&hl=en&fmp=1&gfr_referral=true" data-url="https://merchants.google.com/mc/default?mcsubid=sg-en-web-g-mc-gfr&hl=en&fmp=1&gfr_referral=true" data-position="" target="_blank"> <div class="ion-cta-dropdown__item-image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49"> </picture> </div> <div class="ion-cta-dropdown__item-image">Sign in to Merchant Center</div> </a> </li> <li class="glue-header__item ion-header__item ion-header__item--nested ion-cta-dropdown__item" role="menuitem"> <a class="glue-header__link ion-header__link" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Ads" href="https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" data-url="https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" data-position="" target="_blank"> <div class="ion-cta-dropdown__item-image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49"> </picture> </div> <div class="ion-cta-dropdown__item-image">Sign in to Ads</div> </a> </li> <li class="glue-header__item ion-header__item ion-header__item--nested ion-cta-dropdown__item" role="menuitem"> <a class="glue-header__link ion-header__link" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Manufacturer Center" href="https://manufacturers.google.com/go/sign-in" data-url="https://manufacturers.google.com/go/sign-in" data-position="" target="_blank"> <div class="ion-cta-dropdown__item-image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49"> </picture> </div> <div class="ion-cta-dropdown__item-image"> Sign in to Manufacturer Center </div> </a> </li> </ul> </div> </div> <a class="ion-button glue-button glue-button--high-emphasis" href="https://merchants.google.com/start/?hl=en&fmp=2&gfr_referral=true&mcsubid=sg-en-web-g-mc-gfr" data-url="https://merchants.google.com/start/?hl=en&fmp=2&gfr_referral=true&mcsubid=sg-en-web-g-mc-gfr" data-position="" target="_blank" data-tracking-target="cta_click">Start now</a> </div> </div> </div> </div> <div class="glue-header__bar glue-header__bar--mobile"> <div class="glue-header__tier"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__hamburger"> <button class="glue-header__drawer-toggle-btn" aria-label="Open drawer"> <svg class="glue-icon glue-icon--24px" role="presentation" aria-hidden="true"> <use xlink:href="#menu"></use> </svg> </button> </div> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="./../../retail/" title="Google"> <div class="glue-header__logo-container"> <img class="glue-header__logo-svg" src="https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg" aria-hidden="true" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/1a/92/13f722c54a32b554aae12866e7bb/logo-google-fullcolor-284x93px.svg "> </div> <span class="glue-header__logo--product" aria-hidden="true">for Retail</span> </a> </div> </div> </div> <div class="glue-header__cta--drawer"> <button class="ion-cta-dropdown__button glue-button glue-button--low-emphasis" id="cta-drawer-option-menu-0" aria-haspopup="menu" data-tracking-target="cta_click" data-tracking-target-content="Sign in" aria-expanded="false" aria-controls="drawer-option-menu-0"> Sign in <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#expand-more"></use> </svg> </button> <div class="ion-cta-dropdown glue-header__deep-nav" id="drawer-option-menu-0" data-drawer-id="cta-drawer-option-menu-0" data-dropdown-id="cta-dropdown-option-menu-0" data-expandable-cta-type="drawer"> <div class="ion-cta-drawer" aria-labelledby="cta-drawer-option-menu-0"> <div class="ion-cta-drawer__tier"> <div class="ion-cta-drawer__header-container glue-header__container"> <div class="ion-cta-drawer__header glue-header__lock-up"> <span class="ion-cta-drawer__header-headline glue-headline glue-headline--headline-4"> Sign in </span> <div class="ion-cta-drawer__close-btn" aria-label="Close drawer" tabindex="0" role="button"> <svg class="glue-icon glue-icon--24px" aria-hidden="true"> <use xlink:href="#close"></use> </svg> </div> </div> <div class="ion-cta-drawer__cta-items"> <span class="ion-cta-drawer__cta-items__body glue-headline glue-headline--headline-5"> Already a customer? </span> <ul class="ion-cta-drawer__cta-items__list glue-header__list glue-header__deep-nav"> <li class="ion-cta-drawer__cta-items__list-item"> <a class="ion-cta-drawer__cta-items__list-link glue-headline glue-headline--headline-5 glue-header__link" href="https://merchants.google.com/mc/default?mcsubid=sg-en-web-g-mc-gfr&hl=en&fmp=1&gfr_referral=true" data-url="https://merchants.google.com/mc/default?mcsubid=sg-en-web-g-mc-gfr&hl=en&fmp=1&gfr_referral=true" data-position="" target="_blank" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Merchant Center"> <div class="ion-cta-drawer__cta-items__list-item__image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/6e/d4/4f38eef74e9ebb1cd5e419d87381/gfr-icon-merchant-center.png=c-s49"> </picture> </div> <div class="ion-cta-drawer__cta-items__list-item__text"> Sign in to Merchant Center </div> </a> </li> <li class="ion-cta-drawer__cta-items__list-item"> <a class="ion-cta-drawer__cta-items__list-link glue-headline glue-headline--headline-5 glue-header__link" href="https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" data-url="https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" data-position="" target="_blank" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Ads"> <div class="ion-cta-drawer__cta-items__list-item__image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/d9/d9/c4d9a384448bac600675bcc52d6d/gfr-icon-ads.png=c-s49"> </picture> </div> <div class="ion-cta-drawer__cta-items__list-item__text"> Sign in to Ads </div> </a> </li> <li class="ion-cta-drawer__cta-items__list-item"> <a class="ion-cta-drawer__cta-items__list-link glue-headline glue-headline--headline-5 glue-header__link" href="https://manufacturers.google.com/go/sign-in" data-url="https://manufacturers.google.com/go/sign-in" data-position="" target="_blank" data-tracking-target="cta_click" data-tracking-target-content="Sign in to Manufacturer Center"> <div class="ion-cta-drawer__cta-items__list-item__image glue-icon glue-icon--20px" aria-hidden="true"> <picture data-crop=""> <source type="image/webp" width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49-rw 2x "> <source width="49" height="49" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 2x "> <img class="Image" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49 2x " width="49" height="49" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/cb/76/ed15dcbf495792dbfbf6378348f9/gfr-icon-manufacturer-center.png=c-s49"> </picture> </div> <div class="ion-cta-drawer__cta-items__list-item__text"> Sign in to Manufacturer Center </div> </a> </li> </ul> </div> </div> </div> </div> <div class="glue-header__drawer-backdrop" aria-label="Close drawer"></div> </div> </div> </div> </div> <div class="glue-header__drawer-backdrop" aria-label="Close drawer"></div> </header> <main> <div class="modules-lib__page" id="page-content"> <section class="ion-hero ion-background--fill-white" data-tracking-module="hero"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-10-md glue-grid__col--span-4-sm"> <div class="ion-hero-2up ion-hero-2up--image-right"> <div class="ion-hero-2up__copy-container"> <h1 class="glue-headline glue-headline--headline-1 glue-has-bottom-margin"> <span class="glue-font-weight-bold"> Turn more local searchers into <span style="color: #1a73e8">customers</span> </span> </h1> <div class="glue-body--large glue-spacer-2-bottom"> Merchant Center can help you reach local customers at the right time on Google Search, Shopping, YouTube and more. Manage how your products appear across Google and create powerful Performance Max campaigns to promote your in-store inventory and drive sales. </div> <div class="ion-hero__cta-container glue-spacer-3-top"> <a class="ion-button glue-button glue-button--high-emphasis" data-tracking-target="cta_click" href="https://merchants.google.com/start/?hl=en&fmp=2&gfr_referral=true&mcsubid=sg-en-web-g-mc-gfr" data-url="https://merchants.google.com/start/?hl=en&fmp=2&gfr_referral=true&mcsubid=sg-en-web-g-mc-gfr" data-position="" target="_blank">Start now </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-1-lg glue-grid__col--span-0-sm"></div> <div class="ion-hero-2up__image-container"> <picture data-crop="medium-square"> <source type="image/webp" width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/9b/5c/c480abbc4b7991ba6d2d9b0eb318/gfr-local-customers-2x-27.png=c-s1000-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/9b/5c/c480abbc4b7991ba6d2d9b0eb318/gfr-local-customers-2x-27.png=c-s1000-rw 2x "> <source width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/9b/5c/c480abbc4b7991ba6d2d9b0eb318/gfr-local-customers-2x-27.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/9b/5c/c480abbc4b7991ba6d2d9b0eb318/gfr-local-customers-2x-27.png=c-s1000 2x "> <img class="Image" alt="User interface demonstrating a user searching for running shoes on Google Maps, with a pop out of a sponsored Business Profile result previewing products available in-store enhanced for emphasis." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/9b/5c/c480abbc4b7991ba6d2d9b0eb318/gfr-local-customers-2x-27.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/9b/5c/c480abbc4b7991ba6d2d9b0eb318/gfr-local-customers-2x-27.png=c-s1000 2x " width="490" height="490" fetchpriority="high" src="https://www.gstatic.com/marketing-cms/assets/images/ads/9b/5c/c480abbc4b7991ba6d2d9b0eb318/gfr-local-customers-2x-27.png=c-s1000"> </picture> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1-md"></div> </div> </div> </section> <section class="ion-animated-text-list ion-animated-text-list--fill-dark" data-animation-duration="15000.0" data-tracking-module="animatedtextlist"> <div class="glue-page glue-spacer-6-top glue-spacer-6-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-animated-text-list__headline-container glue-text-center"> <h2 class="ion-animated-text-list__headline-title glue-headline glue-headline--headline-2"> <div class="glue-font-weight-medium"> Promote your local store and products across Google in a few easy steps </div> </h2> <div class="ion-animated-text-list__headline-description glue-spacer-3-top"> <p> Merchant Center allows you to manage your in-store product inventory across Google and drive store visits with paid advertising campaigns - all in one place. </p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-5-lg ion-media-display-only--desktop ion-animated-text-list__items-text-stack"> <div class="ion-animated-text-list__items-text-list"> <div class="ion-animated-text-list__items-text-list-item active" id="animated-text-53117576-l-0" aria-expanded="true" role="button" tabindex="0"> <div class="ion-animated-text-list__items-text-list-item-title glue-headline glue-headline--headline-5" data-tracking-target="animated_component_click"> Add your business and product information to Google </div> <div class="ion-animated-text-list__items-text-list-item-collapsible"> <p class="ion-animated-text-list__items-text-list-item-description"> Start by creating a free Merchant Center account and providing some basic information about your store. Add your products to Google by uploading a file with information about your inventory, like product names, prices, and photos, or by linking your e-commerce website. </p> </div> </div> <div class="ion-animated-text-list__items-text-list-item" id="animated-text-53117576-l-1" aria-expanded="false" role="button" tabindex="0"> <div class="ion-animated-text-list__items-text-list-item-title glue-headline glue-headline--headline-5" data-tracking-target="animated_component_click"> Promote your inventory with a Performance Max campaign </div> <div class="ion-animated-text-list__items-text-list-item-collapsible" aria-hidden="true"> <p class="ion-animated-text-list__items-text-list-item-description"> Create your campaign right from Merchant Center. Simply link your Google Ads account and set your budget. You’ll only pay when local shoppers engage with your ads to view your site or inventory. </p> </div> </div> <div class="ion-animated-text-list__items-text-list-item" id="animated-text-53117576-l-2" aria-expanded="false" role="button" tabindex="0"> <div class="ion-animated-text-list__items-text-list-item-title glue-headline glue-headline--headline-5" data-tracking-target="animated_component_click"> Get actionable insights to improve your campaign </div> <div class="ion-animated-text-list__items-text-list-item-collapsible" aria-hidden="true"> <p class="ion-animated-text-list__items-text-list-item-description"> View reporting to understand what’s working, what isn’t, and how to improve your results. </p> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-5-lg glue-grid__col--span-10-md glue-grid__col--span-4-sm ion-animated-text-list__items-image-stack"> <div class="ion-animated-text-list__items-image-list" aria-hidden="true"> <div class="ion-animated-text-list__items-image-list-item ion-animated-text-list__items-image-list-item-with-image active" id="animated-text-53117576-0-img"> <picture data-crop="animatedTextImage-1x1"> <source type="image/webp" width="504" height="504" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/f0/9b/45c69f4f4d57baae01ffdda9851a/gfr-pmax-add-products-2x.png=c-s1000-rw 1x "> <source width="504" height="504" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/f0/9b/45c69f4f4d57baae01ffdda9851a/gfr-pmax-add-products-2x.png=c-s1000 1x "> <img class="Image" alt="User interface demonstrating a user browsing a list of their approved products successfully uploaded in Merchant Center." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/f0/9b/45c69f4f4d57baae01ffdda9851a/gfr-pmax-add-products-2x.png=c-s1000 1x " width="504" height="504" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/f0/9b/45c69f4f4d57baae01ffdda9851a/gfr-pmax-add-products-2x.png=c-s1000"> </picture> </div> <div class="ion-animated-text-list__items-image-list-item ion-animated-text-list__items-image-list-item-with-image" id="animated-text-53117576-1-img"> <picture data-crop="animatedTextImage-1x1"> <source type="image/webp" width="504" height="504" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/c1/a8/abc713784ad28fd50b7064f6c596/gfr-pmax-promote-inventory-2x.png=c-s1000-rw 1x "> <source width="504" height="504" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/c1/a8/abc713784ad28fd50b7064f6c596/gfr-pmax-promote-inventory-2x.png=c-s1000 1x "> <img class="Image" alt="Two user interface modules: One demonstrating a user creating a name and budget for a new campaign in Performance Max and the other displays the customer experience of seeing sponsored product listings on Google Search as a result of that campaign." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/c1/a8/abc713784ad28fd50b7064f6c596/gfr-pmax-promote-inventory-2x.png=c-s1000 1x " width="504" height="504" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/c1/a8/abc713784ad28fd50b7064f6c596/gfr-pmax-promote-inventory-2x.png=c-s1000"> </picture> </div> <div class="ion-animated-text-list__items-image-list-item ion-animated-text-list__items-image-list-item-with-image" id="animated-text-53117576-2-img"> <picture data-crop="animatedTextImage-1x1"> <source type="image/webp" width="504" height="504" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e6/d2/f5fa0f2d42419ee94314bc82566e/gfr-pmax-improve-campaigns-2x.png=c-s1000-rw 1x "> <source width="504" height="504" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e6/d2/f5fa0f2d42419ee94314bc82566e/gfr-pmax-improve-campaigns-2x.png=c-s1000 1x "> <img class="Image" alt="A user interface module displaying a list of Performance Max campaigns and the amount of store visits and store sales associated with each." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/e6/d2/f5fa0f2d42419ee94314bc82566e/gfr-pmax-improve-campaigns-2x.png=c-s1000 1x " width="504" height="504" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/e6/d2/f5fa0f2d42419ee94314bc82566e/gfr-pmax-improve-campaigns-2x.png=c-s1000"> </picture> </div> </div> <div class="ion-animated-text-list__items-carousel ion-carousel--wrapped" data-force-nav-aria-labels="true"> <div class="glue-carousel glue-carousel--has-navigation glue-text-center" data-glue-carousel-peek-out="false" data-glue-carousel-cards-per-page="1"> <div class="ion-animated-text-list__items-carousel-viewport-container glue-carousel__viewport" tabindex="0"> <div class="glue-carousel__list" aria-live="off"> <div class="glue-carousel__item ion-animated-text-list__items-carousel-item" id="animated-text-53117576-c-0" aria-labelledby="animated-text-53117576-c-0-title animated-text-53117576-c-0-description"> <h3 class="ion-animated-text-list__items-carousel-item-title glue-headline glue-headline--headline-5" id="animated-text-53117576-c-0-title" aria-hidden="true"> Add your business and product information to Google </h3> <p class="ion-animated-text-list__items-carousel-item-description" id="animated-text-53117576-c-0-description" aria-hidden="true"> Start by creating a free Merchant Center account and providing some basic information about your store. Add your products to Google by uploading a file with information about your inventory, like product names, prices, and photos, or by linking your e-commerce website. </p> </div> <div class="glue-carousel__item ion-animated-text-list__items-carousel-item" id="animated-text-53117576-c-1" aria-labelledby="animated-text-53117576-c-1-title animated-text-53117576-c-1-description"> <h3 class="ion-animated-text-list__items-carousel-item-title glue-headline glue-headline--headline-5" id="animated-text-53117576-c-1-title" aria-hidden="true"> Promote your inventory with a Performance Max campaign </h3> <p class="ion-animated-text-list__items-carousel-item-description" id="animated-text-53117576-c-1-description" aria-hidden="true"> Create your campaign right from Merchant Center. Simply link your Google Ads account and set your budget. You’ll only pay when local shoppers engage with your ads to view your site or inventory. </p> </div> <div class="glue-carousel__item ion-animated-text-list__items-carousel-item" id="animated-text-53117576-c-2" aria-labelledby="animated-text-53117576-c-2-title animated-text-53117576-c-2-description"> <h3 class="ion-animated-text-list__items-carousel-item-title glue-headline glue-headline--headline-5" id="animated-text-53117576-c-2-title" aria-hidden="true"> Get actionable insights to improve your campaign </h3> <p class="ion-animated-text-list__items-carousel-item-description" id="animated-text-53117576-c-2-description" aria-hidden="true"> View reporting to understand what’s working, what isn’t, and how to improve your results. </p> </div> </div> </div> <div class="ion-animated-text-list__items-carousel-navigation-container"> <button class="glue-carousel__button glue-carousel__button--prev" aria-label="Previous" data-tracking-target="carousel_pagination" data-tracking-target-content="previous" data-tracking-extra-context="{"component_interaction": "left_arrow_click"}"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px" viewbox="0 0 24 24"> <path d="M16.41 5.41L15 4l-8 8 8 8 1.41-1.41L9.83 12" /> </svg> </button> <nav class="glue-carousel__navigation" data-tracking-target="carousel_pagination" data-tracking-extra-context="{"component_interaction": "pagination_dots_click"}" data-glue-carousel-navigation-label="$glue_carousel_page_number$"></nav> <button class="glue-carousel__button glue-carousel__button--next" aria-label="Next" data-tracking-target="carousel_pagination" data-tracking-target-content="next" data-tracking-extra-context="{"component_interaction": "right_arrow_click"}"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px" viewbox="0 0 24 24"> <path d="M7.59 18.59L9 20l8-8-8-8-1.41 1.41L14.17 12" /> </svg> </button> </div> </div> </div> </div> </div> </div> </section> <section class="ion-callout-headline ion-background--fill-"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-simple__copy-container glue-spacer-5-top glue-spacer-5-bottom"> <h2 class="ion-callout-simple__copy-title glue-headline glue-headline--headline-2 glue-spacer-3-bottom"> <span class="glue-font-weight-bold"> Multiply your reach and drive in-store sales with Performance Max </span> </h2> </div> </div> </div> </div> </section> <section class="ion-callout ion-background--fill-white" data-tracking-module="callout"> <div class="glue-page ion-callout__page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-2up"> <div class="ion-callout-2up__copy-container ion-order-2"> <div class="ion-callout-2up__list-row"> <h2 class="ion-callout-2up__copy-title glue-headline glue-headline--headline-3"> <span class="glue-font-weight-medium"> Reach local customers at key moments </span> </h2> <p class="ion-callout-2up__copy-text glue-spacer-2-top"> Showcase your local store and inventory to shoppers who matter most - the ones searching on Google for local products like yours. </p> </div> <div class="ion-callout-2up__list"></div> </div> <div class="ion-callout-2up__img-container"> <picture data-crop="medium-square"> <source type="image/webp" width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/99/c07458e34d6c80cd957b27ce90f0/gfr-key-moments-2x.png=c-s1000-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/99/c07458e34d6c80cd957b27ce90f0/gfr-key-moments-2x.png=c-s1000-rw 2x "> <source width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/99/c07458e34d6c80cd957b27ce90f0/gfr-key-moments-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/99/c07458e34d6c80cd957b27ce90f0/gfr-key-moments-2x.png=c-s1000 2x "> <img class="Image" alt="Mobile user interface animated to show a user searching 'running shoes near me' on Google Maps, with a sponsored Business Profile result pulled up and displaying a list of products available in their shop." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/d9/99/c07458e34d6c80cd957b27ce90f0/gfr-key-moments-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/d9/99/c07458e34d6c80cd957b27ce90f0/gfr-key-moments-2x.png=c-s1000 2x " width="490" height="490" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/d9/99/c07458e34d6c80cd957b27ce90f0/gfr-key-moments-2x.png=c-s1000"> </picture> </div> </div> </div> </div> </div> </section> <section class="ion-callout ion-background--fill-white" data-tracking-module="callout"> <div class="glue-page ion-callout__page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-2up ion-callout-2up--order-reverse"> <div class="ion-callout-2up__copy-container ion-order-2"> <div class="ion-callout-2up__list-row"> <h2 class="ion-callout-2up__copy-title glue-headline glue-headline--headline-3"> <span class="glue-font-weight-medium"> Increase your in-store sales and ROI </span> </h2> <p class="ion-callout-2up__copy-text glue-spacer-2-top"> Performance Max uses Google AI to help you get more sales from your budget, optimize ROI for your campaign across all Google Ads channels, and use our real-time understanding of consumer behavior to invest in the right moments. </p> </div> <div class="ion-callout-2up__list"></div> </div> <div class="ion-callout-2up__img-container"> <picture data-crop="medium-square"> <source type="image/webp" width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000-rw 2x "> <source width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000 2x "> <img class="Image" alt="An upward trending arrow icon surrounded by icons for Google products that Merchant Center users can display their business and products on, like Google Maps, Google Search, and Youtube, in a circular fashion." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000 2x " width="490" height="490" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/cc/ee/06dd501045bf8a02a2d09b101a20/gfr-increase-sales-2x.png=c-s1000"> </picture> </div> </div> </div> </div> </div> </section> <section class="ion-callout ion-background--fill-white" data-tracking-module="callout"> <div class="glue-page ion-callout__page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-2up"> <div class="ion-callout-2up__copy-container ion-order-2"> <div class="ion-callout-2up__list-row"> <h2 class="ion-callout-2up__copy-title glue-headline glue-headline--headline-3"> <span class="glue-font-weight-medium"> Gain valuable performance insights </span> </h2> <p class="ion-callout-2up__copy-text glue-spacer-2-top"> Stay on top of fast-changing customer needs with personalized reports that review your product’s price competitiveness, which products appear next to yours, and even how shoppers engage with your local business on Search and Maps. </p> </div> <div class="ion-callout-2up__list"></div> </div> <div class="ion-callout-2up__img-container"> <picture data-crop="medium-square"> <source type="image/webp" width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/a4/7a/6d761d644ba3b16314339f758ee6/gfr-valuable-insights-2x.png=c-s1000-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/a4/7a/6d761d644ba3b16314339f758ee6/gfr-valuable-insights-2x.png=c-s1000-rw 2x "> <source width="490" height="490" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/a4/7a/6d761d644ba3b16314339f758ee6/gfr-valuable-insights-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/a4/7a/6d761d644ba3b16314339f758ee6/gfr-valuable-insights-2x.png=c-s1000 2x "> <img class="Image" alt="A graph demonstrating how a product listing is performing on Merchant Center based on search interest and conversions over the course of a month." srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/a4/7a/6d761d644ba3b16314339f758ee6/gfr-valuable-insights-2x.png=c-s1000 1x, https://www.gstatic.com/marketing-cms/assets/images/ads/a4/7a/6d761d644ba3b16314339f758ee6/gfr-valuable-insights-2x.png=c-s1000 2x " width="490" height="490" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/a4/7a/6d761d644ba3b16314339f758ee6/gfr-valuable-insights-2x.png=c-s1000"> </picture> </div> </div> </div> </div> </div> </section> <section class="ion-list-case-study ion-list-case-study--fill-gray ion-carousel" data-force-tabs="true" data-force-nav-aria-labels="true" data-tracking-module="casestudy" id="ion-case-study-180736967"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2-xl glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-8-xl glue-grid__col--span-10 ion-list-case-study__headline-container glue-text-center glue-spacer-5-top glue-spacer-5-bottom"> <h2 class="glue-headline glue-headline--headline-2"> <span class="glue-font-weight-medium"> Success stories we love </span> </h2> </div> <div class="glue-grid__col glue-grid__col--span-2-xl glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-list-case-study__carousel-container glue-carousel glue-carousel--cards glue-carousel--has-navigation glue-text-center ion-lazy" aria-label="Carousel list of case studies" data-glue-carousel-cards-per-page="1"> <div class="ion-list-case-study__carousel-viewport-container glue-carousel__viewport"> <div class="glue-carousel__list"> <div class="glue-carousel__item" id="ion-case-study-180736967-glue-carousel-cyclical-0" aria-labelledby="ion-case-study-180736967-img-container-0 ion-case-study-180736967-copy-container-logo-0 ion-case-study-180736967-stat-container-0--desktop ion-case-study-180736967-copy-title-0 ion-case-study-180736967-copy-text-0"> <section class="ion-case-study"> <div class="ion-case-study__card glue-card"> <div class="glue-card__inner glue-text-center"> <div class="ion-case-study__img-container" id="ion-case-study-180736967-img-container-0"> <picture data-crop="caseStudyImage-1x1"> <source media="(max-width: 599px)" type="image/webp" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/bb/2c/9e8a803d413bacde1712a3ff7419/gfr-vans.png=c-s1076-rw "> <source media="(max-width: 599px)" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/bb/2c/9e8a803d413bacde1712a3ff7419/gfr-vans.png=c-s1076 "> <source type="image/webp" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/bb/2c/9e8a803d413bacde1712a3ff7419/gfr-vans.png=c-s1076-rw "> <source width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/bb/2c/9e8a803d413bacde1712a3ff7419/gfr-vans.png=c-s1076 "> <img class="Image" alt="The exterior of a Vans store in a mall." width="538" height="538" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/bb/2c/9e8a803d413bacde1712a3ff7419/gfr-vans.png=c-s1076"> </picture> <div class="ion-case-study__stats-container ion-case-study__stats-container--green glue-font-weight-medium ion-media-display-only--desktop" id="ion-case-study-180736967-stat-container-0--desktop" role="group" aria-labelledby="ion-case-study-180736967-stat-container-0-value--desktop ion-case-study-180736967-stat-container-0-icon-label--desktop ion-case-study-180736967-stat-container-0-description--desktop"> <div class="ion-case-study__stats-value-container" tabindex="-1" aria-hidden="true"> <span id="ion-case-study-180736967-stat-container-0-value--desktop">70%</span> <div class="ion-case-study__stats-value-icon" id="ion-case-study-180736967-stat-container-0-icon-label--desktop" aria-label=""> <picture data-crop="icon-40"> <source type="image/webp" width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40-rw "> <source width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40 "> <img class="Image" alt="" width="40" height="40" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40"> </picture> </div> </div> <div class="ion-case-study__stats-description-container" id="ion-case-study-180736967-stat-container-0-description--desktop" tabindex="-1" aria-hidden="true"> increase in store visits </div> </div> </div> <div class="ion-case-study__copy-container glue-card__content"> <div class="ion-case-study__copy-container-logo glue-card__asset glue-card__asset--logo" aria-hidden="true" id="ion-case-study-180736967-copy-container-logo-0"> <picture data-crop="caseStudyLogo-1x1"> <source media="(min-width: 1024px)" type="image/webp" width="96" height="54" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/51/6d/30dd6ab4403baae103b094e13a59/gfr-vans-logo.png=n-w342-h192-rw "> <source media="(min-width: 1024px)" width="96" height="54" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/51/6d/30dd6ab4403baae103b094e13a59/gfr-vans-logo.png=n-w342-h192 "> <source media="(min-width: 600px)" type="image/webp" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/37/17/3ba4489d413789888b7f675b20db/gfr-vans-logo-mobile.png=n-w140-h141-rw "> <source media="(min-width: 600px)" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/37/17/3ba4489d413789888b7f675b20db/gfr-vans-logo-mobile.png=n-w140-h141 "> <source media="(max-width: 599px)" type="image/webp" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/c1/e5/aafe401d4a329c733e86a40d5753/gfr-vans-logo-mobile.png=n-w140-h141-rw "> <source media="(max-width: 599px)" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/c1/e5/aafe401d4a329c733e86a40d5753/gfr-vans-logo-mobile.png=n-w140-h141 "> <source type="image/webp" width="64" height="36" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/51/6d/30dd6ab4403baae103b094e13a59/gfr-vans-logo.png=n-w342-h192-rw "> <source width="64" height="36" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/51/6d/30dd6ab4403baae103b094e13a59/gfr-vans-logo.png=n-w342-h192 "> <img class="Image" alt="Vans" width="64" height="36" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/51/6d/30dd6ab4403baae103b094e13a59/gfr-vans-logo.png=n-w342-h192"> </picture> </div> <div class="ion-case-study__stats-container ion-case-study__stats-container--green glue-font-weight-medium ion-media-display-only--non-desktop" id="ion-case-study-180736967-stat-container-0--non-desktop" role="group" aria-labelledby="ion-case-study-180736967-stat-container-0-value--non-desktop ion-case-study-180736967-stat-container-0-icon-label--non-desktop ion-case-study-180736967-stat-container-0-description--non-desktop"> <div class="ion-case-study__stats-value-container" tabindex="-1" aria-hidden="true"> <span id="ion-case-study-180736967-stat-container-0-value--non-desktop">70%</span> <div class="ion-case-study__stats-value-icon" id="ion-case-study-180736967-stat-container-0-icon-label--non-desktop" aria-label=""> <picture data-crop="icon-40"> <source type="image/webp" width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40-rw "> <source width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40 "> <img class="Image" alt="" width="40" height="40" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40"> </picture> </div> </div> <div class="ion-case-study__stats-description-container" id="ion-case-study-180736967-stat-container-0-description--non-desktop" tabindex="-1" aria-hidden="true"> increase in store visits </div> </div> <div class="ion-media-display-only--desktop glue-spacer-3-top"></div> <h3 class="ion-case-study__copy-title glue-headline glue-headline--headline-4" aria-hidden="true" id="ion-case-study-180736967-copy-title-0"> <span class="glue-font-weight-medium"> “When I think about Performance Max, I see it as a critical piece of our goal to create seamless omnichannel journeys” </span> </h3> <p class="ion-case-study__copy-text glue-spacer-2-top" aria-hidden="true" id="ion-case-study-180736967-copy-text-0"> Sarah Kleinman, Vice President & General Manager, Global Digital </p> </div> </div> </div> </section> </div> <div class="glue-carousel__item" id="ion-case-study-180736967-glue-carousel-cyclical-1" aria-labelledby="ion-case-study-180736967-img-container-1 ion-case-study-180736967-copy-container-logo-1 ion-case-study-180736967-stat-container-1--desktop ion-case-study-180736967-copy-title-1 ion-case-study-180736967-copy-text-1"> <section class="ion-case-study"> <div class="ion-case-study__card glue-card"> <div class="glue-card__inner glue-text-center"> <div class="ion-case-study__img-container" id="ion-case-study-180736967-img-container-1"> <picture data-crop="caseStudyImage-1x1"> <source media="(max-width: 599px)" type="image/webp" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/3f/77/a4e7567a46bcb4e47dfdf9f42049/gfr-hema.png=c-s1076-rw "> <source media="(max-width: 599px)" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/3f/77/a4e7567a46bcb4e47dfdf9f42049/gfr-hema.png=c-s1076 "> <source type="image/webp" width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/3f/77/a4e7567a46bcb4e47dfdf9f42049/gfr-hema.png=c-s1076-rw "> <source width="538" height="538" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/3f/77/a4e7567a46bcb4e47dfdf9f42049/gfr-hema.png=c-s1076 "> <img class="Image" alt="Hema candles arranged on a tray. A hand is lighting the first candle with a match from the right side of the frame." width="538" height="538" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/3f/77/a4e7567a46bcb4e47dfdf9f42049/gfr-hema.png=c-s1076"> </picture> <div class="ion-case-study__stats-container ion-case-study__stats-container--green glue-font-weight-medium ion-media-display-only--desktop" id="ion-case-study-180736967-stat-container-1--desktop" role="group" aria-labelledby="ion-case-study-180736967-stat-container-1-value--desktop ion-case-study-180736967-stat-container-1-icon-label--desktop ion-case-study-180736967-stat-container-1-description--desktop"> <div class="ion-case-study__stats-value-container" tabindex="-1" aria-hidden="true"> <span id="ion-case-study-180736967-stat-container-1-value--desktop">80%</span> <div class="ion-case-study__stats-value-icon" id="ion-case-study-180736967-stat-container-1-icon-label--desktop" aria-label=""> <picture data-crop="icon-40"> <source type="image/webp" width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40-rw "> <source width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40 "> <img class="Image" alt="" width="40" height="40" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40"> </picture> </div> </div> <div class="ion-case-study__stats-description-container" id="ion-case-study-180736967-stat-container-1-description--desktop" tabindex="-1" aria-hidden="true"> increase in omnichannel ROAS </div> </div> </div> <div class="ion-case-study__copy-container glue-card__content"> <div class="ion-case-study__copy-container-logo glue-card__asset glue-card__asset--logo" aria-hidden="true" id="ion-case-study-180736967-copy-container-logo-1"> <picture data-crop="caseStudyLogo-1x1"> <source media="(min-width: 1024px)" type="image/webp" width="96" height="54" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/57/ad/e56baea54bf59d653827c68b8c43/gfr-hema-logo.png=n-w342-h192-rw "> <source media="(min-width: 1024px)" width="96" height="54" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/57/ad/e56baea54bf59d653827c68b8c43/gfr-hema-logo.png=n-w342-h192 "> <source media="(min-width: 600px)" type="image/webp" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/19/bd/797828404a998f7358d71952ac18/gfr-hema-logo-mobile.png=c-s140-rw "> <source media="(min-width: 600px)" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/19/bd/797828404a998f7358d71952ac18/gfr-hema-logo-mobile.png=c-s140 "> <source media="(max-width: 599px)" type="image/webp" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/93/4d/66a638c4437da5c7de511b819a3a/gfr-hema-logo-mobile.png=c-s140-rw "> <source media="(max-width: 599px)" width="64" height="64" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/93/4d/66a638c4437da5c7de511b819a3a/gfr-hema-logo-mobile.png=c-s140 "> <source type="image/webp" width="64" height="36" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/57/ad/e56baea54bf59d653827c68b8c43/gfr-hema-logo.png=n-w342-h192-rw "> <source width="64" height="36" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/57/ad/e56baea54bf59d653827c68b8c43/gfr-hema-logo.png=n-w342-h192 "> <img class="Image" alt="Hema" width="64" height="36" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/57/ad/e56baea54bf59d653827c68b8c43/gfr-hema-logo.png=n-w342-h192"> </picture> </div> <div class="ion-case-study__stats-container ion-case-study__stats-container--green glue-font-weight-medium ion-media-display-only--non-desktop" id="ion-case-study-180736967-stat-container-1--non-desktop" role="group" aria-labelledby="ion-case-study-180736967-stat-container-1-value--non-desktop ion-case-study-180736967-stat-container-1-icon-label--non-desktop ion-case-study-180736967-stat-container-1-description--non-desktop"> <div class="ion-case-study__stats-value-container" tabindex="-1" aria-hidden="true"> <span id="ion-case-study-180736967-stat-container-1-value--non-desktop">80%</span> <div class="ion-case-study__stats-value-icon" id="ion-case-study-180736967-stat-container-1-icon-label--non-desktop" aria-label=""> <picture data-crop="icon-40"> <source type="image/webp" width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40-rw "> <source width="40" height="40" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40 "> <img class="Image" alt="" width="40" height="40" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ads/70/1f/b0aa55a84163882aa24cc9324033/group-4449.png=c-s40"> </picture> </div> </div> <div class="ion-case-study__stats-description-container" id="ion-case-study-180736967-stat-container-1-description--non-desktop" tabindex="-1" aria-hidden="true"> increase in omnichannel ROAS </div> </div> <div class="ion-media-display-only--desktop glue-spacer-3-top"></div> <h3 class="ion-case-study__copy-title glue-headline glue-headline--headline-5" aria-hidden="true" id="ion-case-study-180736967-copy-title-1"> <span class="glue-font-weight-medium"> “An omnichannel approach results in more omnichannel shoppers. With the combination of SSI, first-party data, and local inventory ads, we created more personalized ads and introduced offline shoppers to our online sales channels.” </span> </h3> <p class="ion-case-study__copy-text glue-spacer-2-top" aria-hidden="true" id="ion-case-study-180736967-copy-text-1"> Daniel Franco, Manager Media & Advertising </p> </div> </div> </div> </section> </div> </div> </div> <div class="ion-list-case-study__carousel-navigation-container"> <button class="glue-carousel__button glue-carousel__button--prev" aria-label="Previous" data-tracking-target="carousel_pagination" data-tracking-target-content="previous" data-tracking-extra-context="{"component_interaction": "left_arrow_click"}"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px" viewbox="0 0 24 24"> <path d="M16.41 5.41L15 4l-8 8 8 8 1.41-1.41L9.83 12" /> </svg> </button> <nav class="glue-carousel__navigation" data-tracking-target="carousel_pagination" data-tracking-extra-context="{"component_interaction": "pagination_dots_click"}" data-glue-carousel-navigation-label="Case study number $glue_carousel_page_number$"></nav> <button class="glue-carousel__button glue-carousel__button--next" aria-label="Next" data-tracking-target="carousel_pagination" data-tracking-target-content="next" data-tracking-extra-context="{"component_interaction": "right_arrow_click"}"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px" viewbox="0 0 24 24"> <path d="M7.59 18.59L9 20l8-8-8-8-1.41 1.41L14.17 12" /> </svg> </button> </div> </div> </div> </div> </div> </section> <section class="ion-callout ion-callout-endcap glue-page glue-spacer-5-top glue-spacer-5-bottom" data-tracking-module="callout"> <div class="glue-grid ion-callout__page--fw"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="ion-callout-endcap__container ion-background--fill-blue"> <div class="ion-callout-endcap__copy-container"> <h2 class="ion-callout-endcap__copy-title glue-headline glue-headline--headline-2"> <span class="glue-font-weight-medium"> Boost in-store sales today with Merchant Center and Performance Max </span> </h2> <p class="glue-body ion-callout-endcap__copy-text glue-spacer-3-top"></p> </div> <div class="ion-callout__cta-container glue-spacer-2-top"> <a class="ion-button glue-button glue-button--medium-emphasis" data-tracking-target="cta_click" href="https://merchants.google.com/start/?hl=en&fmp=2&gfr_referral=true&mcsubid=sg-en-web-g-mc-gfr" data-url="https://merchants.google.com/start/?hl=en&fmp=2&gfr_referral=true&mcsubid=sg-en-web-g-mc-gfr" data-position="" target="_blank">Start now </a> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1"></div> </div> </section> </div> </main> <footer class="ion-footer glue-footer" data-tracking-module="footer"> <h3 class="glue-visually-hidden">Footer links</h3> <section 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class="glue-footer__lang-dropdown"> <option value="https://www.google.com/intl/cs_cz/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Čeština - Česká republika"> Čeština - Česká republika </option> <option value="https://www.google.com/intl/da_dk/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Dansk - Danmark"> Dansk - Danmark </option> <option value="https://www.google.com/intl/de_be/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Deutsch - Belgien"> Deutsch - Belgien </option> <option value="https://www.google.com/intl/de_de/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Deutsch - Deutschland"> Deutsch - Deutschland </option> <option value="https://www.google.com/intl/de_at/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Deutsch - Österreich"> Deutsch - Österreich </option> <option value="https://www.google.com/intl/de_ch/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Deutsch - Schweiz"> Deutsch - Schweiz </option> <option value="https://www.google.com/intl/en_us/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English"> English </option> <option value="https://www.google.com/intl/en_au/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Australia"> English - Australia </option> <option value="https://www.google.com/intl/en_ca/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Canada"> English - Canada </option> <option value="https://www.google.com/intl/en_ch/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Switzerland"> English - Switzerland </option> <option value="https://www.google.com/intl/en_hk/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Hong Kong"> English - Hong Kong </option> <option value="https://www.google.com/intl/en_in/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - India"> English - India </option> <option value="https://www.google.com/intl/en_ie/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Ireland"> English - Ireland </option> <option value="https://www.google.com/intl/en_my/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Malaysia"> English - Malaysia </option> <option value="https://www.google.com/intl/en_nz/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - New Zealand"> English - New Zealand </option> <option value="https://www.google.com/intl/en_ph/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Philippines"> English - Philippines </option> <option value="https://www.google.com/intl/en_sa/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - Saudi Arabia"> English - Saudi Arabia </option> <option value="https://www.google.com/intl/en_sg/retail/instore-sales/" selected data-tracking-target="locale_selection" data-tracking-target-content="English - Singapore"> English - Singapore </option> <option value="https://www.google.com/intl/en_za/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - South Africa"> English - South Africa </option> <option value="https://www.google.com/intl/en_ae/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - United Arab Emirates"> English - United Arab Emirates </option> <option value="https://www.google.com/intl/en_uk/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="English - United Kingdom"> English - United Kingdom </option> <option value="https://www.google.com/intl/es_es/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Español - España"> Español - España </option> <option value="https://www.google.com/intl/es-419_ar/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Español (Latinoamérica) - Argentina"> Español (Latinoamérica) - Argentina </option> <option value="https://www.google.com/intl/es-419_cl/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Español (Latinoamérica) - Chile"> Español (Latinoamérica) - Chile </option> <option value="https://www.google.com/intl/es-419_co/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Español (Latinoamérica) - Colombia"> Español (Latinoamérica) - Colombia </option> <option value="https://www.google.com/intl/es-419_mx/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Español (Latinoamérica) - México"> Español (Latinoamérica) - México </option> <option value="https://www.google.com/intl/fr_be/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Français - Belgique"> Français - Belgique </option> <option value="https://www.google.com/intl/fr_fr/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Français - France"> Français - France </option> <option value="https://www.google.com/intl/fr_ch/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Français - Suisse"> Français - Suisse </option> <option value="https://www.google.com/intl/fr_ca/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Français (Canada) - Canada"> Français (Canada) - Canada </option> <option value="https://www.google.com/intl/id_id/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Indonesia - Indonesia"> Indonesia - Indonesia </option> <option value="https://www.google.com/intl/it_it/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Italiano - Italia"> Italiano - Italia </option> <option value="https://www.google.com/intl/it_ch/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Italiano - Svizzera"> Italiano - Svizzera </option> <option value="https://www.google.com/intl/nl_be/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Nederlands - België"> Nederlands - België </option> <option value="https://www.google.com/intl/nl_nl/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Nederlands - Nederland"> Nederlands - Nederland </option> <option value="https://www.google.com/intl/no_no/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Norsk - Norge"> Norsk - Norge </option> <option value="https://www.google.com/intl/pl_pl/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Polski - Polska"> Polski - Polska </option> <option value="https://www.google.com/intl/pt_br/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Português (Brasil) - Brasil"> Português (Brasil) - Brasil </option> <option value="https://www.google.com/intl/pt_pt/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Português (Portugal) - Portugal"> Português (Portugal) - Portugal </option> <option value="https://www.google.com/intl/sv_se/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Svenska - Sverige"> Svenska - Sverige </option> <option value="https://www.google.com/intl/tr_tr/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Türkçe - Türkiye"> Türkçe - Türkiye </option> <option value="https://www.google.com/intl/uk_ua/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Українська - Україна"> Українська - Україна </option> <option value="https://www.google.com/intl/ru_ru/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Русский - Россия"> Русский - Россия </option> <option value="https://www.google.com/intl/vi_vn/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="Tiếng Việt - Việt Nam"> Tiếng Việt - Việt Nam </option> <option value="https://www.google.com/intl/ar_sa/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="العربية - السعودية"> العربية - السعودية </option> <option value="https://www.google.com/intl/he_il/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="עִבְרִית - מְדִינַת יִשְרָאֵל"> עִבְרִית - מְדִינַת יִשְרָאֵל </option> <option value="https://www.google.com/intl/th_th/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="ไทย - ประเทศไทย"> ไทย - ประเทศไทย </option> <option value="https://www.google.com/intl/ko_kr/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="한국어/韓國語 - 대한민국/大韓民國"> 한국어/韓國語 - 대한민국/大韓民國 </option> <option value="https://www.google.com/intl/zh_tw/retail/instore-sales/" data-tracking-target="locale_selection" data-tracking-target-content="中文(繁體中文) - 台灣"> 中文(繁體中文) - 台灣 </option> <option value="https://www.google.com/intl/ja_jp/retail/instore-sales/" data-tracking-target="locale_selection" 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