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text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE]" href="/resources">Resources</a><span class="text-white text-md">/</span><a aria-label="Link to customers" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE]" href="/customers">Case Study</a><span class="text-white text-md">/</span><a aria-label="Link to undefined" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2]" href="">How Virgin Red Lever...</a></div><div class="flex flex-col gap-6 pb-6 md:flex-row"><div class="flex shrink-0 grow basis-1/2 flex-col gap-8"><p class="flex gap-3 text-xs font-bold text-white"><span>5 min read</span></p><h1 class="text-display-md font-bold text-white">How Virgin Red Leverages Braze and Snowflake to Simplify Operations and Drive Acquisition</h1><div class="grid grid-cols-1 flex-col gap-[18px] rounded-xl border border-white/[0.08] px-5 py-4 sm:grid-cols-3 sm:flex-row"><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Topics</span><span class="text-sm text-white">Braze Alloys</span><span class="text-sm text-white">Cross-Channel</span><span class="text-sm text-white">Data Privacy and Security</span><span class="text-sm text-white">Canvas Flow</span></div><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Industry</span><span class="text-sm text-white">Travel & Hospitality</span></div><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Product</span><span class="text-sm text-white">Data Ingestion</span><span class="text-sm text-white">Email</span></div></div></div><div class="flex max-h-[310px] shrink-0 grow basis-1/2 rounded-xl bg-gradient-case-hero"><img alt="How Virgin Red Leverages Braze and Snowflake to Simplify Operations and Drive Acquisition" loading="lazy" width="640" height="400" decoding="async" data-nimg="1" class="aspect-ratio rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F509a178a9a46e3fef6cbe4b99058378380f7bbe8-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F509a178a9a46e3fef6cbe4b99058378380f7bbe8-900x1220.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F509a178a9a46e3fef6cbe4b99058378380f7bbe8-900x1220.png&w=1920&q=75"/></div></div><div class="mt-2 flex flex-col gap-8 rounded-xl border border-white bg-white/[.85] p-10 backdrop-blur-[24px] md:flex-row shadow-card"><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="alert-triangle"><use href="/icons/sprites.svg#alert-triangle"></use></svg></div><span class="text-xl font-bold text-gray-900">Problem</span><p class="text-sm text-gray-600">Virgin Red wanted to simplify their tech stack and ensure that their customer engagement platform is an efficient, data-driven engine for cross-channel personalization that drives engagement and member acquisition.</p></div><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><span class="text-xl font-bold text-gray-900">Strategy</span><p class="text-sm text-gray-600">To achieve this, they needed an all-in-one, marketer-friendly, data-driven platform that could trigger and send messages across all relevant channels.</p></div><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><span class="text-xl font-bold text-gray-900">Results</span><p class="text-sm text-gray-600">Adopting Braze enabled Virgin Red to streamline customer engagement operations, downsizing from three tools to one. Their IP warmup powered by Braze Cloud Data Ingestion drove an open rate of 45%, with 7K+ members clicking to learn more about their referral program, leading to a healthy new member signup rate.</p></div></div></div></div><div class="container pb-10 md:pb-24"><div class="flex flex-col gap-8 md:flex-row"><div class="w-full shrink-0 grow-0 basis-full md:w-[72px] md:basis-[72px]"><div class="flex gap-4 text-gray-500 md:sticky md:top-24 md:flex-col"><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="twitter-new"><use href="/icons/sprites.svg#twitter-new"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="linkedin"><use href="/icons/sprites.svg#linkedin"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="mailbox"><use href="/icons/sprites.svg#mailbox"></use></svg></div></div></div><div class="flex flex-col gap-6 rounded-xl bg-transparent md:hidden"><img alt="company" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-[50px] w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddea819794cf7fea4bb390ef79265f7f23da2637-1600x900.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddea819794cf7fea4bb390ef79265f7f23da2637-1600x900.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddea819794cf7fea4bb390ef79265f7f23da2637-1600x900.png&w=384&q=75"/><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">INDUSTRY</h6><button class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Travel & Hospitality</button></div><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">PRODUCTS USED</h6><div class="flex flex-col items-start gap-2 text-sm font-bold"><button class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Data Ingestion</button><button class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Email</button></div></div></div><div class="flex shrink-0 grow basis-0 flex-col gap-12"><div class="p-8 rounded-xl border-gradient"><div class="flex flex-col gap-6"><h6 class="text-sm font-semibold uppercase text-gray-600">BY THE METRICS</h6><div class="flex flex-col gap-4 lg:flex-row"><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">+7K</h3><p class="break-words text-md text-gray-600">Click-throughs during IP warmup</p></div><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">45%</h3><p class="break-words text-md text-gray-600">Open Rate during IP warmup</p></div></div></div></div><div class="flex flex-col gap-6"><p>Virgin Red brings delight in making every moment count for its members. Members can earn Virgin Points in hundreds of ways—they can boost their points balance by shopping online with brands they love, booking a flight for their next vacation, or going out to dinner. They can then spend points on rewards such as a case of rosé, a cinema ticket, or even a Caribbean cruise. Virgin Red doesn't require a mountain of points for a reward. For as little as 200 points for a sausage roll, with Virgin Red, every little win counts.</p><img alt="rich image block" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="size-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff3984c3e63601e4bc70f669491c27b9d05153622-2400x1200.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff3984c3e63601e4bc70f669491c27b9d05153622-2400x1200.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff3984c3e63601e4bc70f669491c27b9d05153622-2400x1200.png&w=1920&q=75"/><p>That same attention to detail is core to their <a rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="/resources/articles/customer-engagement-guide">customer engagement</a> strategy. As a loyalty tech business, they take to heart that it can be <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="https://www.zippia.com/advice/customer-retention-statistics/">6 to 7X more</a> cost-effective to retain your current customers than acquire new ones. Before Braze, Virgin Red used three different tools to send transactional emails, marketing emails, and push notifications.</p><p>The fact that the team relied on disparate tools for their comms created a few hurdles. Ensuring that member data is ingested into each of the tools to power engagement was time-consuming. Getting unified engagement analytics data out of the three tools into Snowflake was a challenge, too. On top of all this, the <a rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="/resources/articles/gdpr-compliance-need-to-know">GDPR</a> stipulates that all regulation processes be performed on each tool individually. Having different tools for different types of communication was acceptable when they were a startup, but now they needed a platform that matched the company’s maturity. Something that could scale with them and reduce those technical tailwinds.</p><h3 class="my-4 text-gray-900" id="how-cloud-data-ingestion-helps-virgin-red-reduce-complexity-and-scale-without-fail"><strong>How Cloud Data Ingestion Helps Virgin Red Reduce Complexity and Scale Without Fail</strong></h3><p>Originally, Virgin Red brought on Braze in 2022 to focus solely on acquisition. Soon enough, however, they realized they could leverage Braze to drive even more value from <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="https://www.braze.com/docs/partners/data_and_infrastructure_agility/data_warehouses/snowflake/">Snowflake</a>.</p><p>Specifically, <a rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="/resources/articles/braze-cloud-data-ingestion">Braze Cloud Data Ingestion</a> (CDI) enabled the team to finally leverage their Snowflake data to better personalize their messaging. Finally, the marketing team could easily get the data they needed to power comms without constant reliance on engineering resources.</p><p>With CDI, Virgin Red could ingest member attributes like where a member is from, their points balance, marketing consent preferences, favorite products, and others. While before, adding a new attribute was a significant undertaking, now the team could simply add an extra line in the SQL query for minor changes—a much more straightforward process.</p><img alt="rich image block" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="size-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd161f66defe70e0989f3c37225a90c0f37dec275-2400x1406.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd161f66defe70e0989f3c37225a90c0f37dec275-2400x1406.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd161f66defe70e0989f3c37225a90c0f37dec275-2400x1406.png&w=1920&q=75"/><p>One of their first campaigns was an IP warmup powered by CDI. In total, they sent 469k emails, generating a 45% open rate, with 7K+ members clicking to learn more about the Friend Referral Program, resulting in a healthy number of new member acquisitions. For Virgin Red, the ease of use was key. For the first time, the marketing team was able to structure and monitor the campaign with limited support from engineering. Finally, they felt empowered and could do their jobs end-to-end.</p><img alt="A laptop showing an email from Virgin Red with an offer for free coffee" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="size-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9e7524f13d0258cf8c5a944a111618de0048e127-2400x1200.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9e7524f13d0258cf8c5a944a111618de0048e127-2400x1200.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9e7524f13d0258cf8c5a944a111618de0048e127-2400x1200.png&w=1920&q=75"/><p>Next, Virgin Red created a campaign to drive engagement when <strong>Virgin Limited Edition</strong>, Sir Richard Branson's collection of unique retreats and luxury hotels, launched a brand-new <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="https://www.virginlimitededition.com/en/son-bunyola/the-hotel">Son Bunyola Hotel in Mallorca</a>. To give Virgin Red members a chance to experience the extraordinary, they ran a competition where members could win a 4-night stay at the Son Bunyola Hotel for themselves and three others.</p><p>Virgin Red emailed their member base about the competition, using <a rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="/resources/articles/braze-canvas-flow-spotlight">Braze Canvas Flow</a> to build out a customer journey. For users that didn't open the email, a follow-up email was triggered two days later. This campaign drove 48% open rate and 20% clickthrough rate. In total, 8.6% of recipients entered the competition.</p><p>But the team didn’t stop at driving engagement only. They used <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="https://www.braze.com/docs/partners/canvas_steps/facebook_audience_sync/">Braze Audience Sync</a> to identify and create lookalike audiences in Facebook and acquire new members through the Son Bunyola Hotel competition. This was a brand new capability for Virgin Red team.</p><img alt="rich image block" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="size-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3fa8ccf17e78692b0b518b3169fad1c85a22d8aa-2400x1200.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3fa8ccf17e78692b0b518b3169fad1c85a22d8aa-2400x1200.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3fa8ccf17e78692b0b518b3169fad1c85a22d8aa-2400x1200.png&w=1920&q=75"/><p>Finally, the <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="https://www.snowflake.com/blog/more-data-to-people-snowflake-braze/">Snowflake Data Sharing</a> feature allowed Virgin Red to unlock campaign performance insights with minimal data engineering. This is because the Braze engagement data on message opens, clicks, bounces, and more is available out of the box, ready for analysts. Virgin Red analysts were able to use that data to build a custom Tableau dashboard in order to track and report on campaign performance.</p><p>While it’s still early days for Virgin Red in terms of their Braze journey, the partnership has made it easier for the team to work at speed and scale than ever before.</p><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><p class="font-aribauGrotesk text-lg text-gray-900"><p>We brought in Braze to level up our customer engagement game, and we’re extremely happy with the results so far. Braze has helped us leverage the data that we already have and drive both engagement and acquisition at the speed we couldn’t dream about before.</p></p></div><h2 class="my-4 text-gray-900 lg:text-display-lg" id="whats-next-for-virgin-red"><strong>What’s Next for Virgin Red?</strong></h2><p>What’s next for Virgin Red? Like the friendly skies, there’s no limit to what they can do with Braze. The team is now hard at work to integrate in-app messages and push notifications across their mobile apps. They’re also eager to double down on segmentation and on making their customers’ day with personally-relevant offers that will appeal to them and their interests. Having a single tool for managing all of their messaging channels and using their existing Snowflake data has unlocked their ability to engage customers in a data-driven, personalized, and timely manner.</p><h2 class="my-4 text-gray-900 lg:text-display-lg" id="key-takeaways"><strong>Key Takeaways</strong></h2><ol><li class="mb-2 ml-10 list-decimal"><strong>Your time is money.</strong> When evaluating your tools' investment, don’t forget to add up how much time your team spends using them. If each one is eating into their precious hours separately, it may be time to streamline into one built-for-purpose platform.</li><li class="mb-2 ml-10 list-decimal"><strong>A <a rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="/resources/videos/the-vertically-integrated-stack">vertical tech stack</a> lets you mix and match solutions.</strong> Creating the right marketing tech stack for your brand might look different from others, but our hot tip is to seek solutions that can grow with you.</li><li class="mb-2 ml-10 list-decimal"><strong>Unify your data.</strong> If your data isn’t unified, it’s hard to create the kinds of personalized, cohesive experiences your customers expect. Look out for solutions that can accommodate data stream processing for up-to-the-minute accuracy.</li></ol></div><hr class="border-gray-100 bg-gray-100"/><div class="flex flex-col gap-5"><h6 class="text-sm font-semibold uppercase text-gray-600">FEATURED TOPICS</h6><div class="flex flex-wrap gap-3 text-sm font-bold"><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&industry=Travel%20%26%20Hospitality">Travel & Hospitality</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&productFeature=Data%20Ingestion">Data Ingestion</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&productFeature=Email">Email</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&topic=Braze%20Alloys">Braze Alloys</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&topic=Cross-Channel">Cross-Channel</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&topic=Data%20Privacy%20and%20Security">Data Privacy and Security</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&topic=Canvas%20Flow">Canvas Flow</a></div></div></div><div class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">ALLOYS PARTNERSHIPS</h6><a href="/partners/technology-partners/snowflake"><img alt="company" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-[30px] w-auto object-contain object-left" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F613f7e552d8e5da63404eb0a20615bdcac512871-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F613f7e552d8e5da63404eb0a20615bdcac512871-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F613f7e552d8e5da63404eb0a20615bdcac512871-580x200.png&w=384&q=75"/></a></div><div class="hidden flex-col gap-6 rounded-xl bg-transparent sm:bg-gray-50 sm:p-6 md:flex"><img alt="company" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-10 w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddea819794cf7fea4bb390ef79265f7f23da2637-1600x900.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddea819794cf7fea4bb390ef79265f7f23da2637-1600x900.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddea819794cf7fea4bb390ef79265f7f23da2637-1600x900.png&w=384&q=75"/><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-bold uppercase">INDUSTRY</h6><span class="block text-left text-sm font-normal text-gray-700">Travel & Hospitality</span></div><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">PRODUCTS USED</h6><div class="flex flex-col items-start gap-2 text-sm font-bold"><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/product/braze-data-platform">Data Ingestion</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/product/email">Email</a></div></div></div></div></div></div></div><div class="container py-10 md:py-24"><div class="mb-8 flex flex-col gap-8 md:flex-row md:justify-between"><h3 class="text-display-md font-bold text-gray-900">Check out more Case Studies</h3><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-10 bg-gray-300 py-0 text-md" href="/customers">View Case Studies</a></div><div class="-mx-4 flex flex-col gap-y-8 sm:flex-row sm:flex-wrap sm:pt-20"><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3 sm:[&:nth-child(2n)]:-translate-y-10 md:[&:nth-child(2n)]:translate-y-0 md:[&:nth-child(3n)]:hidden lg:[&:nth-child(3n)]:block lg:[&:nth-child(3n)]:-translate-y-20 lg:[&:nth-child(3n+2)]:-translate-y-10" href="/resources/articles/foodora-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="foodora Builds Trust and Drives Engagement Through BrazeAI™" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b597929561937d286bc03642c71e426543c407e-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b597929561937d286bc03642c71e426543c407e-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b597929561937d286bc03642c71e426543c407e-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">case study</span><span class="text-sm font-bold text-gray-500">3 min read</span></div><h4 class="text-display-xs font-bold">foodora Builds Trust and Drives Engagement Through BrazeAI™</h4></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3 sm:[&:nth-child(2n)]:-translate-y-10 md:[&:nth-child(2n)]:translate-y-0 md:[&:nth-child(3n)]:hidden lg:[&:nth-child(3n)]:block lg:[&:nth-child(3n)]:-translate-y-20 lg:[&:nth-child(3n+2)]:-translate-y-10" href="/resources/articles/moneybox-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Moneybox Revamps Email Strategy With Braze Email Creative Services " loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F178fd978647b25c413cb7a27fec25dd332ed588c-758x1196.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F178fd978647b25c413cb7a27fec25dd332ed588c-758x1196.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F178fd978647b25c413cb7a27fec25dd332ed588c-758x1196.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex 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and Drives Conversions with Strategic Outreach" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd7827b04ea53e043a9d9334b7409abffe850a175-2560x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd7827b04ea53e043a9d9334b7409abffe850a175-2560x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd7827b04ea53e043a9d9334b7409abffe850a175-2560x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">case study</span><span class="text-sm font-bold text-gray-500">7 min read</span></div><h4 class="text-display-xs font-bold">CarpeDM Elevates Customer Engagement and Drives Conversions with Strategic Outreach</h4></div></div></a></div></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="heading-join-the-movement-to-journey-orchestration" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold">Join the movement to journey orchestration.</h2><div class="whitespace-break-spaces text-xl text-white">The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. 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Members can earn Virgin Points in hundreds of ways—they can boost their points balance by shopping online with brands they love, booking a flight for their next vacation, or going out to dinner. They can then spend points on rewards such as a case of rosé, a cinema ticket, or even a Caribbean cruise. Virgin Red doesn't require a mountain of points for a reward. 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As a loyalty tech business, they take to heart that it can be \",[\"$\",\"$L1b\",null,{\"href\":\"https://www.zippia.com/advice/customer-retention-statistics/\",\"rel\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"children\":[\"6 to 7X more\"]}],\" cost-effective to retain your current customers than acquire new ones. Before Braze, Virgin Red used three different tools to send transactional emails, marketing emails, and push notifications.\"]}],[\"$\",\"p\",null,{\"children\":[\"The fact that the team relied on disparate tools for their comms created a few hurdles. Ensuring that member data is ingested into each of the tools to power engagement was time-consuming. Getting unified engagement analytics data out of the three tools into Snowflake was a challenge, too. 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Finally, the marketing team could easily get the data they needed to power comms without constant reliance on engineering resources.\"]}],[\"$\",\"p\",null,{\"children\":[\"With CDI, Virgin Red could ingest member attributes like where a member is from, their points balance, marketing consent preferences, favorite products, and others. While before, adding a new attribute was a significant undertaking, now the team could simply add an extra line in the SQL query for minor changes—a much more straightforward process.\"]}],[\"$\",\"$L1a\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/d161f66defe70e0989f3c37225a90c0f37dec275-2400x1406.png\",\"alt\":\"rich image block\",\"width\":800,\"height\":600,\"className\":\"size-auto max-w-full self-start overflow-hidden rounded-xl\",\"loading\":\"lazy\"}],[\"$\",\"p\",null,{\"children\":[\"One of their first campaigns was an IP warmup powered by CDI. 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They used \",[\"$\",\"$L1b\",null,{\"href\":\"https://www.braze.com/docs/partners/canvas_steps/facebook_audience_sync/\",\"rel\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"children\":[\"Braze Audience Sync\"]}],\" to identify and create lookalike audiences in Facebook and acquire new members through the Son Bunyola Hotel competition. This was a brand new capability for Virgin Red team.\"]}],[\"$\",\"$L1a\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/3fa8ccf17e78692b0b518b3169fad1c85a22d8aa-2400x1200.png\",\"alt\":\"rich image block\",\"width\":800,\"height\":600,\"className\":\"size-auto max-w-full self-start overflow-hidden rounded-xl\",\"loading\":\"lazy\"}],[\"$\",\"p\",null,{\"children\":[\"Finally, the \",[\"$\",\"$L1b\",null,{\"href\":\"https://www.snowflake.com/blog/more-data-to-people-snowflake-braze/\",\"rel\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"children\":[\"Snowflake Data Sharing\"]}],\" feature allowed Virgin Red to unlock campaign performance insights with minimal data engineering. This is because the Braze engagement data on message opens, clicks, bounces, and more is available out of the box, ready for analysts. 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Braze has helped us leverage the data that we already have and drive both engagement and acquisition at the speed we couldn’t dream about before.\",\"_key\":\"381eea49f4570\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"381eea49f457\"}],\"attributionDetails\":\"Oksana Kovalenko, Head of Data Product at Virgin Red\",\"overrideAttribution\":true}],[\"$\",\"h2\",null,{\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"id\":\"whats-next-for-virgin-red\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"What’s Next for Virgin Red?\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"What’s next for Virgin Red? Like the friendly skies, there’s no limit to what they can do with Braze. The team is now hard at work to integrate in-app messages and push notifications across their mobile apps. They’re also eager to double down on segmentation and on making their customers’ day with personally-relevant offers that will appeal to them and their interests. 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Moneybox educates, engages, and excites their community through strategic email communications, enhancing brand trust and visibility.\",\"_key\":\"a507c6dfcd270\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"63c5bc72afc6\",\"markDefs\":[]},{\"_key\":\"a786bb6500b0\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/email-creative-services-drag-and-drop-templates\",\"_key\":\"72b957bea5a5\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To adapt to their expanding audience, Moneybox partnered with \",\"_key\":\"aec41e372b070\"},{\"text\":\"Braze Email Creative Services\",\"_key\":\"aec41e372b071\",\"_type\":\"span\",\"marks\":[\"72b957bea5a5\"]},{\"_key\":\"aec41e372b072\",\"_type\":\"span\",\"marks\":[],\"text\":\", an in-house managed services offering focused on producing custom, high-quality HTML email templates to help bring brands’ email campaigns and broader email marketing strategies to life. \"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"This journey involved:\",\"_key\":\"b77326b65d390\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"658a3fff5606\",\"markDefs\":[]},{\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-email-inspiration-guide\",\"_key\":\"5d4546aa7acb\"}],\"children\":[{\"_key\":\"1502568873a60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Embedding brand identity:\"},{\"_key\":\"1502568873a61\",\"_type\":\"span\",\"marks\":[],\"text\":\" Infusing Moneybox's brand identity and value into each \"},{\"marks\":[\"5d4546aa7acb\"],\"text\":\"email\",\"_key\":\"1502568873a62\",\"_type\":\"span\"},{\"marks\":[],\"text\":\" for consistency and resonance.\",\"_key\":\"1502568873a63\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b945f6231113\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e384da114e83\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"Prioritizing user experience: \",\"_key\":\"0b74630168840\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\"Redesigning templates to captivate and retain user attention, with the goal of increasing engagement and retention.\",\"_key\":\"0b74630168841\"}],\"level\":1},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"8a3eb1a5b0330\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Harnessing advanced tools:\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Employing analytics to optimize email effectiveness\",\"_key\":\"8a3eb1a5b0331\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0b4aa6409787\"},{\"markDefs\":[],\"children\":[{\"text\":\"Email Revolution: Moneybox's Transformation\",\"_key\":\"d83169051e300\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"49e08ba5dfb9\"},{\"children\":[{\"marks\":[],\"text\":\"In collaboration with the Email Creative Services team, Moneybox embarked on a mission to revamp their email strategy, focusing on key strategic enhancements for \",\"_key\":\"ceb2c3d74aeb0\",\"_type\":\"span\"},{\"_key\":\"ceb2c3d74aeb1\",\"_type\":\"span\",\"marks\":[\"289343ad7dc0\"],\"text\":\"boosted engagement\"},{\"marks\":[],\"text\":\" and streamlined processes. 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This feature was integral to the campaign, designed with a limited review time to create a sense of urgency. Tracking both action and inaction was a challenge, and required custom events for likes and dislikes, and retargeting for members who did not engage. The internal team, including a chief marketing officer, product manager, and analyst, tested various journeys to see which one was most effective in driving members through the app.\",\"_key\":\"3903431d60501\",\"_type\":\"span\",\"marks\":[]}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7f2730c2966c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Applicants approved to join receive an email to let them know when they’ve received a “like” from a CarpeDM member. The email includes an opportunity to meet with a matchmaker, join the community, and potentially be paired with the interested member. The challenge here was to avoid bombarding applicants with emails and SMS notifications in the event that multiple members liked them daily. By using messaging controls such as frequency capping and thoughtful schedule delays, CarpeDM successfully kept applicants engaged without overwhelming them with messages. Furthermore, CarpeDM created Custom Events—such as has their profile been reviewed? approved? have they scheduled a matchmaker consultation?—to target the correct users at the right time in their onboarding journey. 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