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What Does Braze Do? How it Works

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px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">JP</li><li class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">KR</li></ul></div></div></div><div class="w-full"><a class="block w-full whitespace-nowrap py-[10px] text-center text-lg font-semibold text-gray-600 hover:text-primary-600" href="https://dashboard.braze.com/developers/sign_in">Log In</a></div><div class="w-full"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/get-started">Get Started</a></div></li></ul></div><div class="flex w-full items-center justify-end gap-6 font-medium sm:visible sm:order-1 sm:flex sm:w-auto sm:justify-between"><div 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class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">KR</li></ul></div></div></div><div class="hidden sm:block"><a class="m-auto hidden whitespace-nowrap py-[10px] text-lg font-semibold text-gray-600 hover:text-primary-600 sm:flex" href="https://dashboard.braze.com/developers/sign_in">Log In</a></div><div class=""><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200" href="/get-started">Get Started</a></div></div></div></div><div class="flex items-center gap-4"><button data-collapse-toggle="mega-menu-full" type="button" class="relative h-[13px] w-[16px] p-2 focus:outline-none focus:ring-2 xl:hidden" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full duration-300 ease-in-out top-[6px] bg-black left-0 opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></button></div></div></div></header><div class="flex flex-col"><section class="bg-heat1 relative overflow-hidden contain-layout pt-10 sm:pt-16"><div class=""><div class="relative"><div class="container pb-10 pt-24 background-custom lg:pb-40"><div class="flex flex-col gap-y-8 items-center gap-10 text-center lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 lg:max-w-[880px]"><div class="flex flex-col gap-6 items-center "><div class="flex flex-col items-start gap-4"><div class="flex flex-wrap items-start gap-1"><h1 id="heading-undefined" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><p>See how our tech stacks up.</p></h1></div></div><div class="flex w-full flex-col gap-8 text-white items-center"><p>No matter where you are in your engagement journey, Braze can take you where you want to be. See how our vertically integrated tech stack can help you gain real time insights, and build more relevant customer experiences.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full sm:w-fit false" target="_self" href="/get-started">Contact Sales</a><button class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3] w-full sm:w-fit false" target="_self">Watch a Demo<span class="block w-5 overflow-hidden"><svg width="24" height="24" role="img" aria-label="play-fill" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#play-fill"></use></svg></span></button></div><p></p></div></div></div></div></div></div><div class="-mb-12 hidden xl:block"><img alt="product image" loading="lazy" width="2160" height="872" decoding="async" data-nimg="1" class="w-full" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fproduct-bottom.png&amp;w=3840&amp;q=75 1x" src="/_next/image?url=%2Fimages%2Fproduct-bottom.png&amp;w=3840&amp;q=75"/></div><div class="text-center xl:hidden"><img alt="product image for mobile" loading="lazy" width="2160" height="872" decoding="async" data-nimg="1" class="mx-auto w-auto min-w-[400px] max-w-full sm:w-[600px]" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fproduct_mobile.png&amp;w=3840&amp;q=75 1x" src="/_next/image?url=%2Fimages%2Fproduct_mobile.png&amp;w=3840&amp;q=75"/></div><div class="hidden"><div class="mask-swoosh1 relative size-full"><button class="bg-play-button bg-play-button-scale absolute left-1/2 top-1/2 z-50 flex size-24 -translate-x-1/2 -translate-y-1/2 items-center justify-center rounded-full border border-transparent text-white backdrop-blur-[4px]"><svg width="28" height="28" role="img" aria-label="play-fill"><use href="/icons/sprites.svg#play-fill"></use></svg></button><img alt="Braze Vertical Stacks" loading="lazy" width="900" height="900" decoding="async" data-nimg="1" class="size-full object-center transition-all duration-300 object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png&amp;w=1080&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png&amp;w=1920&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png&amp;w=1920&amp;q=75"/></div></div></div><div class="h-20 w-full"></div><div class="text-white absolute -bottom-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M1440 64L0 64L1440 0V64Z" fill="currentColor"></path></svg></div></section><section class="bg-white sticky z-[200] top-14 overflow-hidden contain-layout pt-6 pb-6"><div class=""><div class="no-scrollbar container mx-auto flex justify-between gap-1 overflow-auto rounded-lg border border-gray-100 bg-white p-3 shadow-secondary lg:rounded-[50px]"><div class="shrink-0 grow basis-0"><a class="durtaion-100 block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#data-activation">Data Activation</a></div><div class="shrink-0 grow basis-0"><a class="durtaion-100 block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#insights-and-segmentation">Segmentation</a></div><div class="shrink-0 grow basis-0"><a class="durtaion-100 block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#journey-orchestration">Orchestration</a></div><div class="shrink-0 grow basis-0"><a class="durtaion-100 block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#personalization-and-relevance">Relevance</a></div><div class="shrink-0 grow basis-0"><a class="durtaion-100 block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#cross-channel-action">Cross-Channel</a></div><div class="shrink-0 grow basis-0"><a class="durtaion-100 block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#sage-ai-by-braze">BrazeAI™</a></div><div class="shrink-0 grow basis-0"><a class="durtaion-100 block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#continuous-insight-and-feedback">Insights</a></div></div></div></section><section class="bg-transparent z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="from-data-activation-and-cross-channel-journey-orchestration"><div class=""><div class="w-full"><div class="container"><div class="flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>From data activation and cross-channel journey orchestration, to AI-assisted creation and experimentation, this is how Braze works:</p></h2></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pb-10 sm:pb-16"><div class=""><div class="container flex h-[292px] w-full flex-col md:h-[450px] lg:h-[684px]"><div class="relative"><div class="flex w-full items-center justify-center rounded-xl"><button class="bg-play-button bg-play-button-scale absolute left-1/2 top-1/2 z-50 flex size-24 -translate-x-1/2 -translate-y-1/2 items-center justify-center rounded-full border border-transparent text-white backdrop-blur-[4px]"><svg width="28" height="28" role="img" aria-label="play-fill"><use href="/icons/sprites.svg#play-fill"></use></svg></button><img alt="Braze Vertical Stacks" loading="lazy" width="1216" height="684" decoding="async" data-nimg="1" class="h-[192px] w-[343px] items-center justify-center gap-[10px] rounded-xl object-cover transition-all duration-300 md:h-[450px] md:w-[800px] lg:h-[684px] lg:w-[1216px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png&amp;w=1920&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png&amp;w=3840&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png&amp;w=3840&amp;q=75"/></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16 pb-12 sm:pb-18 lg:pb-24 xl:pb-30"><div class=""><div class="relative"><div class="absolute top-24 z-50 hidden h-full lg:left-[calc(50vw-512px)] lg:block xl:left-[calc(50vw-640px)]"><div class="sticky top-24 flex -translate-x-10 flex-col gap-[13px] pt-3"><a class="text-md font-extrabold text-gray-900" href="#switchback-section-1">01</a><a class="text-md font-extrabold text-gray-300" href="#switchback-section-2">02</a><a class="text-md font-extrabold text-gray-300" href="#switchback-section-3">03</a><a class="text-md font-extrabold text-gray-300" href="#switchback-section-4">04</a><a class="text-md font-extrabold text-gray-300" href="#switchback-section-5">05</a><a class="text-md font-extrabold text-gray-300" href="#switchback-section-6">06</a><a class="text-md font-extrabold text-gray-300" href="#switchback-section-7">07</a></div></div><div class="flex w-full flex-col gap-20"><section id="data-activation"><div id="switchback-section-1"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Data Activation</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Collect, unify, and activate any amount of data from any source.</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-01"><use href="/icons/sprites.svg#dataflow-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">140+ turnkey partner integrations</span><p class="text-[16px] leading-[24px] text-gray-600">Get up and running fast with pre-built connectors to the tools in your tech stack.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="link-external-01"><use href="/icons/sprites.svg#link-external-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Customizable integrations</span><p class="text-[16px] leading-[24px] text-gray-600">Connect Braze to your digital properties, data warehouse, backend systems, and other software with lightweight SDKs, modern APIs, cloud data ingestion, and data transformation.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="users-check"><use href="/icons/sprites.svg#users-check"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Comprehensive user profiles</span><p class="text-[16px] leading-[24px] text-gray-600">Build a solid first-party data foundation grounded in historical and real-time customer preferences and behaviors.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 before:absolute before:left-0 before:top-0 before:size-full before:scale-x-105 before:scale-y-125 before:rounded-xl before:border before:border-[#C9C4FF]"><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 text-white bg-gradient-icon"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Activate with BrazeAI™</span><p class="text-[16px] leading-[24px] text-gray-600">Set up webhook connections faster with AI that helps map your data to user profiles for deeper personalization.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product/braze-data-platform">Braze Data Platform</a></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a profile of marcus williams is shown on a purple background" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff9cc4bafe12ea3a6e5117a60bdae142432073072-1130x1280.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff9cc4bafe12ea3a6e5117a60bdae142432073072-1130x1280.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff9cc4bafe12ea3a6e5117a60bdae142432073072-1130x1280.png&amp;w=1200&amp;q=75"/></div></div></div></div></div></div></section><section id="insights-and-segmentation"><div id="switchback-section-2"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Insights &amp; Segmentation</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Build dynamic audiences with powerful tools that are guided by customer insights.</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="image-indent-right"><use href="/icons/sprites.svg#image-indent-right"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Flexible segmentation</span><p class="text-[16px] leading-[24px] text-gray-600">Tap into 100+ out-of-the-box filters or use a flexible SQL composer to reach the right audience.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="clock"><use href="/icons/sprites.svg#clock"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Predictive intelligence</span><p class="text-[16px] leading-[24px] text-gray-600">Anticipate where customer journeys will go, easily moving consumers in and out of relevant segments.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Dynamic audience building</span><p class="text-[16px] leading-[24px] text-gray-600">An intuitive interface and comprehensive data access lets you seamlessly design audiences that are always ready for engagement.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 before:absolute before:left-0 before:top-0 before:size-full before:scale-x-105 before:scale-y-125 before:rounded-xl before:border before:border-[#C9C4FF]"><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 text-white bg-gradient-icon"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Predictions with BrazeAI™</span><p class="text-[16px] leading-[24px] text-gray-600">Identify and target customers based on their propensity to purchase, churn, or perform any other high-value action.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product/testing-experimentation">Experimentation</a></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a graphic showing segment filters with a dynamic segment in the middle" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb0386792d26c95b75481a0d58932ce37750c97bc-1131x1280.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb0386792d26c95b75481a0d58932ce37750c97bc-1131x1280.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb0386792d26c95b75481a0d58932ce37750c97bc-1131x1280.png&amp;w=1200&amp;q=75"/></div></div></div></div></div></div></section><section id="journey-orchestration"><div id="switchback-section-3"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Journey Orchestration</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Put your customers on a faster path to your products and services.</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="image-indent-right"><use href="/icons/sprites.svg#image-indent-right"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Intuitive journey building</span><p class="text-[16px] leading-[24px] text-gray-600">Send users down the next best path or experience with drag-and-drop components for branching, delays, audience syncs, and messaging.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="clock"><use href="/icons/sprites.svg#clock"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Real-time triggers</span><p class="text-[16px] leading-[24px] text-gray-600">Build highly responsive experiences that immediately react to customer actions.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Creative experimentation</span><p class="text-[16px] leading-[24px] text-gray-600">A/B/n test copy, creative, timing, channel mix, promotions, and more with a flexible experimentation engine.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 before:absolute before:left-0 before:top-0 before:size-full before:scale-x-105 before:scale-y-125 before:rounded-xl before:border before:border-[#C9C4FF]"><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 text-white bg-gradient-icon"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Optimization with BrazeAI™</span><p class="text-[16px] leading-[24px] text-gray-600">Find winning variants and automatically shift customers to the journey, path, or message that’s most likely to convert.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product/journey-orchestration">Journey Orchestration</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="A personalized messaging journey built with Canvas Flow" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4f999808d89f54935685db6b7ac8b7fff9123ff-1131x1388.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4f999808d89f54935685db6b7ac8b7fff9123ff-1131x1388.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4f999808d89f54935685db6b7ac8b7fff9123ff-1131x1388.png&amp;w=1200&amp;q=75"/></div></div></div></div></div></div></section><section id="personalization-and-relevance"><div id="switchback-section-4"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Personalization &amp; Relevance</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Scale personalization to deliver experiences your customers crave.</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="pie-chart-03"><use href="/icons/sprites.svg#pie-chart-03"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Dynamic content personalization</span><p class="text-[16px] leading-[24px] text-gray-600">Easily embed personalized attributes, products, content, promotions, recommendations and more into messages on any channel.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="horizontal-bar-chart-01"><use href="/icons/sprites.svg#horizontal-bar-chart-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">In-the-moment engagement</span><p class="text-[16px] leading-[24px] text-gray-600">Automatically trigger journeys and messaging based on sub-second customer behaviors and cross-channel interactions.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 before:absolute before:left-0 before:top-0 before:size-full before:scale-x-105 before:scale-y-125 before:rounded-xl before:border before:border-[#C9C4FF]"><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 text-white bg-gradient-icon"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Personalization with BrazeAI™</span><p class="text-[16px] leading-[24px] text-gray-600">Personalize entire journeys, paths, messages, timing and channels based on each individual’s behaviors and preferences.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="https://www.braze.com/customers/joe-and-the-juice-case-study">Personalization</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a purple background with three cell phones and a personalized path" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306.png&amp;w=1200&amp;q=75"/></div></div></div></div></div></div></section><section id="cross-channel-action"><div id="switchback-section-5"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Cross-Channel Action</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Create consistent customer experiences across every touchpoint—all from a single platform</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="cursor-box"><use href="/icons/sprites.svg#cursor-box"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Outbound channels</span><p class="text-[16px] leading-[24px] text-gray-600">Design, launch, and connect across your favorite and most important channels: email, SMS, push notifications, WhatsApp, and more.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="pencil-line"><use href="/icons/sprites.svg#pencil-line"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">In-product touchpoints</span><p class="text-[16px] leading-[24px] text-gray-600">Easily embed dynamic products, content, promotions, and more into cross-channel messages.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="pencil-line"><use href="/icons/sprites.svg#pencil-line"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Paid media</span><p class="text-[16px] leading-[24px] text-gray-600">Use rich first-party data to dynamically target, trigger, and deliver ads across Meta, Google, Pinterest, Snapchat, TikTok, and Criteo.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 before:absolute before:left-0 before:top-0 before:size-full before:scale-x-105 before:scale-y-125 before:rounded-xl before:border before:border-[#C9C4FF]"><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 text-white bg-gradient-icon"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Channel Optimization with BrazeAI™</span><p class="text-[16px] leading-[24px] text-gray-600">Reach customers on the channel they’re most likely to engage with based on their past interactions.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="Example of a messaging flow that combines push notifications and email." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb26996d4bbf6bfc781403564c607946daf4453d8-1130x1280.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb26996d4bbf6bfc781403564c607946daf4453d8-1130x1280.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb26996d4bbf6bfc781403564c607946daf4453d8-1130x1280.png&amp;w=1200&amp;q=75"/></div></div></div></div></div></div></section><section id="sage-ai-by-braze"><div id="switchback-section-6"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>BrazeAI™</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>A brilliant customer engagement advisor, right at your fingertips.</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="image-indent-right"><use href="/icons/sprites.svg#image-indent-right"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Generate authentic content</span><p class="text-[16px] leading-[24px] text-gray-600">Create tone-controlled and on brand copy and creative, and get your best message out there in no time.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Personalize at scale</span><p class="text-[16px] leading-[24px] text-gray-600">Drive better outcomes by highlighting personalized items based on each customer&#x27;s behavior and purchase history.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="image-indent-right"><use href="/icons/sprites.svg#image-indent-right"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Optimize every touchpoint</span><p class="text-[16px] leading-[24px] text-gray-600">Reach customers on the channel and at the time they’re most likely to engage based on past engagement.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product/sageaibybraze">BrazeAI™</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="Elements of the Braze Sage AI interface next to an example message created in part by Sage AI." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F31cc0f4dad83031650caac35ed31d2c76af4884d-1130x1280.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F31cc0f4dad83031650caac35ed31d2c76af4884d-1130x1280.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F31cc0f4dad83031650caac35ed31d2c76af4884d-1130x1280.png&amp;w=1200&amp;q=75"/></div></div></div></div></div></div></section><section id="continuous-insight-and-feedback"><div id="switchback-section-7"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Continuous Insight &amp; Feedback</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Prove your impact with ongoing analytics at every stage of engagement.</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="pie-chart-03"><use href="/icons/sprites.svg#pie-chart-03"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Custom reports and dashboards</span><p class="text-[16px] leading-[24px] text-gray-600">Visualize engagement across channels, track key business metrics, and report with confidence.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="horizontal-bar-chart-01"><use href="/icons/sprites.svg#horizontal-bar-chart-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Impact reporting</span><p class="text-[16px] leading-[24px] text-gray-600">Show how your customer engagement efforts drove incremental conversions using global holdout groups.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 before:absolute before:left-0 before:top-0 before:size-full before:scale-x-105 before:scale-y-125 before:rounded-xl before:border before:border-[#C9C4FF]"><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 text-white bg-gradient-icon"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Insights with BrazeAI™</span><p class="text-[16px] leading-[24px] text-gray-600">Use generative AI to build SQL reports and unlock granular insights from plain text prompts.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product/reporting-analytics">Reporting &amp; Analytics</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a purple background with three cell phones and a personalized path" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306.png&amp;w=1200&amp;q=75"/></div></div></div></div></div></div></section></div></div></div></section><section class="bg-[#F3F3FA] relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-16 pt-10 md:pt-20 sm:rounded-t-[64px] z-10"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex w-full flex-col gap-6 text-gray-700"><p><strong>“Braze lives up to its ‘Start Anywhere, Go Everywhere’ product vision </strong>via innovative products and expert services to help its clients build human connections with their customers, regardless of size or technical competence. Its superior innovation roadmap reflects these concepts by balancing investments across ease of use, platform depth, and workflow flexibility.”</p><img alt="The Forrester logo" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="size-auto max-w-full self-start overflow-hidden" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8cdc643f8bbe4995603dc3ada5ea3dc7db1d96ca-126x21.svg&amp;w=828&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8cdc643f8bbe4995603dc3ada5ea3dc7db1d96ca-126x21.svg&amp;w=1920&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8cdc643f8bbe4995603dc3ada5ea3dc7db1d96ca-126x21.svg&amp;w=1920&amp;q=75"/><p>Forrester Wave™ Cross-Channel Marketing Hubs, Q1 2023</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/resources/reports-and-guides/forrester-ccmh-wave-2023">Download Report</a></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="the forrester wave cross-channel marketing hubs q1 2023" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb88919eda0b08fb88d9e80788c25bed77ae5998b-1232x1452.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb88919eda0b08fb88d9e80788c25bed77ae5998b-1232x1452.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb88919eda0b08fb88d9e80788c25bed77ae5998b-1232x1452.png&amp;w=1200&amp;q=75"/></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full items-center justify-center"><div class="flex max-w-[800px] flex-col items-center gap-8"><div class="text-center font-aribauGrotesk text-[30px] font-extrabold not-italic leading-[110%] text-gray-900">“The flexibility of Braze’s features allowed us to design every second of the user experience, building our brand philosophy into the campaign without sacrificing flexibility or scalability. Not only that but using Braze&#x27;s SDK to trigger the campaign for each user was a definite win for us.”</div><div class="flex flex-col items-center justify-center"><div class="flex flex-col items-center gap-5"><div class="flex flex-col items-center gap-1"><span class="text-center font-aribauGrotesk text-md font-bold text-gray-900">Global Martech Manager at Cabify</span></div></div></div></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="heading-join-the-movement-to-journey-orchestration" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold">Join the movement to journey orchestration.</h2><div class="whitespace-break-spaces text-xl text-white">The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.</div></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row false items-center"><a href="/get-started"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]">Get Started</button></a><a href="/value-of-braze"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]">Why Braze </button></a></div></div></div></div></section></div><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="flex flex-col text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><span>Braze.</span><div class="inline-block gap-2 sm:flex sm:flex-col sm:gap-0"><span class="pr-1 sm:pr-0">Be Absolutely</span><span>Engaging.<sup class="text-md font-extrabold leading-[110%] tracking-[-0.42px] text-black sm:text-[21px]">TM</sup></span></div></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&amp;w=32&amp;q=75 1x, 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