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class="featured-post"> <div class="image-container"> <img class="post__image" srcset="https://media.licdn.com/dms/image/v2/D4D08AQHC0asHKvlOVQ/croft-frontend-shrinkToFit480/croft-frontend-shrinkToFit480/0/1718385579826?e=2147483647&v=beta&t=sgtHCywd9nqJjYWkBjcux-nkgnKkZyiqeChYdF0jDqM 480w,https://media.licdn.com/dms/image/v2/D4D08AQHC0asHKvlOVQ/croft-frontend-shrinkToFit767/croft-frontend-shrinkToFit767/0/1718385579826?e=2147483647&v=beta&t=5HUy-eF7N9qlXW1-910QntBNQ5zTEVNL35l3o6ajXU0 767w,https://media.licdn.com/dms/image/v2/D4D08AQHC0asHKvlOVQ/croft-frontend-shrinkToFit1920/croft-frontend-shrinkToFit1920/0/1718385579826?e=2147483647&v=beta&t=nfue86_Y4WwTPOY-F8XvK3XiWOfCDwQqVHEnwNPy7R0 1920w,https://media.licdn.com/dms/image/v2/D4D08AQHC0asHKvlOVQ/croft-frontend-shrinkToFit600/croft-frontend-shrinkToFit600/0/1718385579693?e=2147483647&v=beta&t=T-MDVRG_IuSlfMSv55ZFhWVplD-jaQWYVJ2TUfa8aQI 600w,https://media.licdn.com/dms/image/v2/D4D08AQHC0asHKvlOVQ/croft-frontend-shrinkToFit1200/croft-frontend-shrinkToFit1200/0/1718385579693?e=2147483647&v=beta&t=tiwpiKrcumWjGRp5GFs4zW-3QWGrQn2rp-G_KRFEwrM 1200w,https://media.licdn.com/dms/image/v2/D4D08AQHC0asHKvlOVQ/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1718385579693?e=2147483647&v=beta&t=SqmWlNoGCPfYuegiUQyzvFiN9Z1Xle0r_RxbAhwLAHE 1024w," alt sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </div> <div class="post-container"> <p class="featured-post__topic t-14"> <a href="https://www.linkedin.com/business/marketing/blog/research-and-insights">Research and insights</a> </p> <a href="https://www.linkedin.com/business/marketing/blog/research-and-insights/b2b-marketing-benchmark-trends-traits-success-infographic" class="featured-post__headline t-40 t-normal t-black"> The 9 Defining Traits of Tomorrow’s B2B Marketing Superstar (... </a> <p class="featured-post__description t-16 t-sans t-black"> In-depth global research surfaced nine core characteristics that will be embodied by the most successful B2B marketing teams of tomorrow. </p> <div class="featured-post__byline"> <p class="featured-post__author t-14 t-sans t-bold t-black"> Tequia Burt </p> <p class="featured-post__date t-14 t-sans t-black--light"> Jun 17, 2024 </p> </div> </div> </section> </div> <div id class="component component-postList" data-component-type="postList"> <section id="postList0FocusPoint" class="component__content-container grid-layout" data-post-list>   <section class="grid-layout__headline-container"> <h1 class="grid-layout__headline t-32 t-sans">Get inspiration, insights and innovative ideas to help you achieve B2B marketing success</h1>  </section> <ul class="grid-layout__posts"> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="Here are four journalism principles you can adapt to elevate your marketing strategy. " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHEnMlvKn6enw/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1732202176461?e=2147483647&v=beta&t=oJu0uMB8-_a3wUe96LFetMFF5UnT0bu_CCotUT-lvJ4" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> <p class="grid-post__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/content-marketing"> Content marketing </a> </p> <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/content-marketing/journalism-tips-to-build-credibilty-trust-in-b2b-content-marketing"> Taking a Journalist’s Approach to Storytelling Can Help B2B Ma... </a> </div> <p class="grid-post__description t-14"> Here are four journalism principles you can adapt to elevate your marketing strategy. </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Tequia Burt </p> <p class="grid-post__date t-14 t-black--light"> Nov 21, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="Learn how the use of LinkedIn Thought Leader ads enabled Nextiva to grow their audience with a higher level of engagement and affinity toward the brand, earn trust, engage quali..." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHWUb4JFpGerQ/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1731122955925?e=2147483647&v=beta&t=bQD_gftAiVagQes2Ow_p-FhdXuXfJVfXJYAK3fsjQ-4" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure>  <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/linkedin-ads/how-nextiva-grew-revenue-using-video-thought-leadership-on-linkedin"> How Nextiva Grew Revenue Using Video Thought Leadership on Lin... </a> </div> <p class="grid-post__description t-14"> Learn how the use of LinkedIn Thought Leader ads enabled Nextiva to grow their audience with a higher level of engagement and affinity toward the brand, earn trust, engage quali... </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Scott Munekawa </p> <p class="grid-post__date t-14 t-black--light"> Nov 20, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="New research from LinkedIn surfaces key marketing jobs trends, highlighting the top challenges, opportunities, and skills to focus on." 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on. </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Tequia Burt </p> <p class="grid-post__date t-14 t-black--light"> Nov 19, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="In our first Collective Conversation, we sat down with Melissa Furze, LinkedIn's VP of Customer Science and the Head of the B2B Institute, to unpack the findings from our 2024 M..." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQH4o3SvN4z8-Q/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1731976956040?e=2147483647&v=beta&t=7dBnRCxbXN0EApYa4nEUPUd92OdXA8S6TjF7celFPQA" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> <p class="grid-post__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/research-and-insights"> Research and insights </a> </p> <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/marketing-collective/collective-conversation-linkedins-mel-furze-breaks-down-the-job-market-for-marketers"> Collective Conversation: LinkedIn’s Mel Furze Breaks Down the ... </a> </div> <p class="grid-post__description t-14"> In our first Collective Conversation, we sat down with Melissa Furze, LinkedIn's VP of Customer Science and the Head of the B2B Institute, to unpack the findings from our 2024 M... </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Tequia Burt </p> <p class="grid-post__date t-14 t-black--light"> Nov 19, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="The path from boring to brilliant is clear in B2B 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aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full 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role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans 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role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" 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