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srcset="https://media.licdn.com/dms/image/v2/D4D08AQHx_CVJz4eESw/croft-frontend-shrinkToFit480/croft-frontend-shrinkToFit480/0/1654013294660?e=2147483647&v=beta&t=clxNC1RchSsvDEwCpGfUVrAcsi_sfx3-H5bEgqriI8c 480w,https://media.licdn.com/dms/image/v2/D4D08AQHx_CVJz4eESw/croft-frontend-shrinkToFit767/croft-frontend-shrinkToFit767/0/1654013294660?e=2147483647&v=beta&t=xSBXe0Le2SHo3ZpPbggZ3DT4ZB78nFWU7g_6OLabDqg 767w,https://media.licdn.com/dms/image/v2/D4D08AQHx_CVJz4eESw/croft-frontend-shrinkToFit1920/croft-frontend-shrinkToFit1920/0/1654013294660?e=2147483647&v=beta&t=q8piq2OWjt-_7P3L3we2s3gyWdoc_QTLcJ2xG53ul44 1200w,https://media.licdn.com/dms/image/v2/D4D08AQHx_CVJz4eESw/croft-frontend-shrinkToFit600/croft-frontend-shrinkToFit600/0/1654013294660?e=2147483647&v=beta&t=NF61SMuEGfHe_jDn-vjzdLFRsjnhFbn2-0FQOD2D-Uc 600w,https://media.licdn.com/dms/image/v2/D4D08AQHx_CVJz4eESw/croft-frontend-shrinkToFit1200/croft-frontend-shrinkToFit1200/0/1654013294660?e=2147483647&v=beta&t=JVUZHngddNoGZ2GelDq0Mm0kgbXzlNIUGlgKqPmzor4 1200w,https://media.licdn.com/dms/image/v2/D4D08AQHx_CVJz4eESw/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1654013294660?e=2147483647&v=beta&t=fKMfZXkLOGOT9MPTgm9F4QWBjMiY9ZUnRBbG3SgUA0o 1024w," alt sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </div> <div class="post-container"> <p class="featured-post__topic t-14"> <a href="https://www.linkedin.com/business/marketing/blog/research-and-insights">Research and insights</a> </p> <a href="https://www.linkedin.com/business/marketing/blog/research-and-insights/approach-pride-month-with-authenticity-empathy-and-creativity" class="featured-post__headline t-40 t-normal t-black"> Approach Pride Month With Authenticity, Empathy and Creativity </a> <p class="featured-post__description t-16 t-sans t-black"> Happy Pride! Brands have not always done the best job talking about Pride in their marketing campaigns. Let’s talk about how we can change that. </p> <div class="featured-post__byline"> <p class="featured-post__author t-14 t-sans t-bold t-black"> Ana Ontoria Briones </p>  <p class="featured-post__date t-14 t-sans t-black--light"> May 31, 2022 </p> </div> </div> </section> </div> <div id class="component component-postList" data-component-type="postList"> <section id="postList0FocusPoint" class="component__content-container grid-layout" data-post-list>   <section class="grid-layout__headline-container"> <h1 class="grid-layout__headline t-32 t-sans">Research and insights</h1> <p class="grid-layout__headline--secondary t-18 t-black">Find exclusive LinkedIn research from our Data Insights team and the B2B Institute, as well as research from across the B2B marketing community.</p> </section> <ul class="grid-layout__posts"> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="New research from LinkedIn surfaces key marketing jobs trends, highlighting the top challenges, opportunities, and skills to focus on." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQE4r0SZI1vjNg/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1732026854737?e=2147483647&v=beta&t=Mg9d-Zu-PagmOp5fXJckktvo_LJjbnfPj3GflCRd7DI" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> <p class="grid-post__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/skills"> Skill building and careers </a> </p> <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/marketing-collective/global-marketing-jobs-outlook-trends-skills"> Fall Marketing Jobs Outlook: Connections, Collaborations, Con... </a> </div> <p class="grid-post__description t-14"> New research from LinkedIn surfaces key marketing jobs trends, highlighting the top challenges, opportunities, and skills to focus on. </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Tequia Burt </p> <p class="grid-post__date t-14 t-black--light"> Nov 19, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="The path from boring to brilliant is clear in B2B advertising is clear. After a year of analysing LinkedIn ad performance and testing it against prevailing wisdom, we've distill..." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQF3suUWXC463A/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1731966709330?e=2147483647&v=beta&t=vr03BRdgbr9-tQz54XkeV5dmtXzbnPciSaSVUuljvDA" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> <p class="grid-post__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/research-and-insights"> Research and insights </a> </p> <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/marketing-collective/become-an-expert-in-linkedin-advertising-with-these-tips"> Become an Expert in LinkedIn Advertising with These 6.5 Creati... </a> </div> <p class="grid-post__description t-14"> The path from boring to brilliant is clear in B2B advertising is clear. After a year of analysing LinkedIn ad performance and testing it against prevailing wisdom, we've distill... </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Wensy A. </p> <p class="grid-post__date t-14 t-black--light"> Nov 18, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="LinkedIn collaborated with Magna Media Trials to launch new research that explores how Connected TV (CTV) is revolutionizing B2B marketing. In our new study, learn about the eng..." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHn_Gs8IMvy3g/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1729101248585?e=2147483647&v=beta&t=cXkKInedcBGL4KAn6svP9p60PtkMYns8FUU7jEl7Dao" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure>  <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/research-and-insights/new-research-how-b2b-brands-are-reaching-decision-markers-with-ctv"> [New Research] How B2B Marketers Can Reach Decision Makers wit... </a> </div> <p class="grid-post__description t-14"> LinkedIn collaborated with Magna Media Trials to launch new research that explores how Connected TV (CTV) is revolutionizing B2B marketing. In our new study, learn about the eng... </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Nicholas Hassebrock </p> <p class="grid-post__date t-14 t-black--light"> Oct 29, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="In today’s tech landscape, go-to-market insights are essential for startups to reach growth milestones faster. LinkedIn and HubSpot partnered to release new research to help sta..." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHiu-9ZXJdDbQ/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1729627873727?e=2147483647&v=beta&t=qenmfNl4RI5xaWha6jEDEq1Pql_T5165hKDBekIrRUg" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> <p class="grid-post__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/research-and-insights"> Research and insights </a> </p> <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/research-and-insights/the-b2b-startup0-benchmark-guide-key-metrics-and-trends-from-linkedin-and-hubspot"> The B2B Startup Benchmark Guide: Key Metrics and Trends from L... </a> </div> <p class="grid-post__description t-14"> In today’s tech landscape, go-to-market insights are essential for startups to reach growth milestones faster. 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class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer 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lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li 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class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer 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role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li 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