8 B2B Content Marketing Goals to Refine Your Strategy

<!DOCTYPE html> <html lang="en"> <head> <meta name="pageKey" content="d_lithograph_content">  <meta name="locale" content="en_US"> <meta id="config" data-app-id="lithograph" data-app-version="0.0.1084" data-call-tree-id="AAYn2c8wYG7kmpiWc0xELg==" data-multiproduct-name="lithograph-publish-frontend" data-service-name="lithograph-publish-frontend" data-browser-id="1724cc04-4d5a-44d7-8ee5-37622309a476" data-page-instance="urn:li:page:d_lithograph_content;G6Ro+dqXSmSh/mCSveM7Jw==" data-disable-jsbeacon-pagekey-suffix="false"> <link rel="canonical" href="https://www.linkedin.com/business/marketing/blog/content-marketing/b2b-content-marketing-goals-refine-your-strategy">     <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca"> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>8 B2B Content Marketing Goals to Refine Your Strategy</title> <meta name="description" content="Discover how a well-defined content marketing strategy aligns with business goals to drive measurable results and elevate your brand’s bottom line. "> <meta property="og:type" content="website"> <meta property="og:title" content="8 B2B Content Marketing Goals to Refine Your Strategy"> <meta property="og:description" content="Discover how a well-defined content marketing strategy aligns with business goals to drive measurable results and elevate your brand’s bottom line. "> <meta property="og:url" content="https://www.linkedin.com/business/marketing/blog/content-marketing/b2b-content-marketing-goals-refine-your-strategy"> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D4D08AQGDZKnwQ21SuQ/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1730158659453?e=2147483647&v=beta&t=xvg--37dBhALAK1IbRV_xkQvkPso9GJ2FnRtY8y5Hq0"> <meta name="twitter:title" content="8 B2B Content Marketing Goals to Refine Your Strategy"> <meta name="twitter:site" content="@linkedin">  <meta name="twitter:description" content="Boost your brand's impact with a targeted content marketing strategy. Learn how aligning content with business goals can drive measurable results! "> <meta name="robots" content="noarchive"> <meta name="linkedin:pageTag" content="/business/marketing/blog/content-marketing/b2b-content-marketing-goals-refine-your-strategy"> <meta name="litmsProfileName" content="lithograph">  <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="asset-url" id="artdeco/static/images/icons.svg" content="https://static.licdn.com/aero-v1/sc/h/6sz1e821vgereyxaakx87tt4z "> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/crjcj3vgj0tgpae2eu4u9y7eb">   </head> <body dir="ltr">  <a href="#lithograph-app" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Skip to main content </a>  <div class="page-header__wrapper page-header__wrapper--margin" data-custom-nav-wrapper="true"> <div class="page-header__container"> <header id="page-header" class="page-header page-header--hide-dropshadow"> <div class="page-header__content-container"> <div class="header__logo"> <a href="https://www.linkedin.com/business/marketing/blog" class="custom-nav__logo-link"> <img class="header__linkedin-logo header__full-logo" src="https://static.licdn.com/aero-v1/sc/h/6zm111mce7vohqze950ilreo4" alt="LinkedIn Logo"> <img class="header__linkedin-logo header__in-bug" src="https://static.licdn.com/aero-v1/sc/h/5g0hjlcng3j5pgn50n2et1ca2" alt="LinkedIn Logo"> <span class="t-17 t-black t-bold default-header-title"> for Marketing Blog </span> </a> </div>  <a class="artdeco-button artdeco-button--secondary artdeco-button--muted custom-nav__button" href="https://forms.feedblitz.com/ea4?src=topnavbutton" target="_blank"> Subscribe to blog </a> <button class="stripped header__expand-nav-button" data-mobile-header-navigation-button data-header-expand-navigation-button aria-expanded="false"> <li-icon class="header__expand-nav-icon" a11y-text="Open navigation" type="hamburger-icon"></li-icon> </button> <button class="stripped header__expand-nav-button hidden" data-mobile-header-navigation-button data-header-collapse-navigation-button aria-expanded="false"> <li-icon class="header__expand-nav-icon" a11y-text="Close navigation" type="cancel-icon"></li-icon> </button> </div> </header> </div> <nav class="header-nav fixed" aria-label="main" data-header-navigation> <ul class="header-nav__list"> <li> <div class="artdeco-dropdown"> <div class="artdeco-dropdown__trigger"> <a href="https://www.linkedin.com/business/marketing/blog/topics" class="t-sans t-black--light t-semibold header-nav__toplink" target="_self"> Topics </a> <button class="header-navigation__button" aria-label="Expand to show more links for Topics" aria-expanded="false" data-trigger-dropdown-menu type="button"> <li-icon size="small" type="caret-filled-down-icon"></li-icon> </button> <div class="artdeco-dropdown__content header-nav__dropdown-offset"> <ul> <li> <div class="artdeco-dropdown__item"> <a href="https://www.linkedin.com/business/marketing/blog/brand" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">Brand building</a> </div> </li> <li> <div class="artdeco-dropdown__item"> <a href="https://www.linkedin.com/business/marketing/blog/customer-stories" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">Customer stories</a> </div> </li> <li> <div class="artdeco-dropdown__item"> <a href="https://www.linkedin.com/business/marketing/blog/diversity" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">Diversity</a> </div> </li> <li> <div class="artdeco-dropdown__item"> <a href="https://www.linkedin.com/business/marketing/blog/lead-generation" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">Lead generation</a> </div> </li> <li> <div class="artdeco-dropdown__item"> <a href="https://www.linkedin.com/business/marketing/blog/linkedin-ads" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">LinkedIn Ads</a> </div> </li> <li> <div class="artdeco-dropdown__item"> <a href="https://www.linkedin.com/business/marketing/blog/linkedin-pages" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">LinkedIn Pages</a> </div> </li> <li> <div class="artdeco-dropdown__item"> <a href="https://www.linkedin.com/business/marketing/blog/research-and-insights" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">Research and insights</a> </div> </li> <li> <div class="artdeco-dropdown__item"> <a href="https://www.linkedin.com/business/marketing/blog/skills" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">Skill building and careers</a> </div> </li> <li> <div class="artdeco-dropdown__item"> <a href="https://www.linkedin.com/business/marketing/blog/social-media-marketing" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">Social media marketing</a> </div> </li> <li> <div class="artdeco-dropdown__item"> <a href="https://www.linkedin.com/business/marketing/blog/trends-tips" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">Trends, tips, and best practices</a> </div> </li> <li> <div class="artdeco-dropdown__item"> <a href="https://www.linkedin.com/business/marketing/blog/topics" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">All topics</a> </div> </li> </ul> </div> </div> </div> </li> <li> <div class="artdeco-dropdown"> <div class="artdeco-dropdown__trigger"> <a href="https://business.linkedin.com/marketing-solutions/ads?trk=lms-blog-header-advertise-on-linkedin" class="t-sans t-black--light t-semibold header-nav__toplink" target="_self"> Advertise on LinkedIn </a> <button class="header-navigation__button" aria-label="Expand to show more links for Advertise on LinkedIn" aria-expanded="false" data-trigger-dropdown-menu type="button"> <li-icon size="small" type="caret-filled-down-icon"></li-icon> </button> <div class="artdeco-dropdown__content header-nav__dropdown-offset"> <ul> <li> <div class="artdeco-dropdown__item"> <a href="https://business.linkedin.com/marketing-solutions/success?trk=lms-blog-header-resources" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">LinkedIn marketing basics</a> </div> </li> <li> <div class="artdeco-dropdown__item"> <a href="https://training.marketing.linkedin.com/?trk=lms-blog-header-labs" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">Get certified in LinkedIn ads</a> </div> </li> <li> <div class="artdeco-dropdown__item"> <a href="https://www.linkedin.com/ads/create/?trk=lms-blog-header-create-ad" class="t-14 t-sans t-black t-bold header-nav__link" target="_self">Create an ad</a> </div> </li> </ul> </div> </div> </div> </li> </ul> </nav> <nav class="custom-header__nav--mobile invisible" data-mobile-navigation="true" aria-label="main"> <ul class="custom-header__list--mobile"> <li class="custom-header__list-item--mobile" data-mobile-navigation-list-item="true"> <a href="https://www.linkedin.com/business/marketing/blog/topics" class="t-16 t-sans t-black t-semibold header-nav__toplink" target="_self"> Topics </a> <button class="header-navigation__button" aria-label="Expand to show more links for Topics" aria-expanded="false" data-mobile-dropdown-trigger type="button"> <li-icon size="small" type="chevron-down-icon"></li-icon> </button> <ul class="custom-header__dropdownlink-list--mobile hidden" data-dropdownlinks-list="true"> <li> <a href="https://www.linkedin.com/business/marketing/blog/brand" class="t-sans t-black t-normal header-nav__link" target="_self">Brand building</a> </li> <li> <a href="https://www.linkedin.com/business/marketing/blog/customer-stories" class="t-sans t-black t-normal header-nav__link" target="_self">Customer stories</a> </li> <li> <a href="https://www.linkedin.com/business/marketing/blog/diversity" class="t-sans t-black t-normal header-nav__link" target="_self">Diversity</a> </li> <li> <a href="https://www.linkedin.com/business/marketing/blog/lead-generation" class="t-sans t-black t-normal header-nav__link" target="_self">Lead generation</a> </li> <li> <a href="https://www.linkedin.com/business/marketing/blog/linkedin-ads" class="t-sans t-black t-normal header-nav__link" target="_self">LinkedIn Ads</a> </li> <li> <a href="https://www.linkedin.com/business/marketing/blog/linkedin-pages" class="t-sans t-black t-normal header-nav__link" target="_self">LinkedIn Pages</a> </li> <li> <a href="https://www.linkedin.com/business/marketing/blog/research-and-insights" class="t-sans t-black t-normal header-nav__link" target="_self">Research and insights</a> </li> <li> <a href="https://www.linkedin.com/business/marketing/blog/skills" class="t-sans t-black t-normal header-nav__link" target="_self">Skill building and careers</a> </li> <li> <a href="https://www.linkedin.com/business/marketing/blog/social-media-marketing" class="t-sans t-black t-normal header-nav__link" target="_self">Social media marketing</a> </li> <li> <a href="https://www.linkedin.com/business/marketing/blog/trends-tips" class="t-sans t-black t-normal header-nav__link" target="_self">Trends, tips, and best practices</a> </li> <li> <a href="https://www.linkedin.com/business/marketing/blog/topics" class="t-sans t-black t-normal header-nav__link" target="_self">All topics</a> </li> </ul> </li> <li class="custom-header__list-item--mobile" data-mobile-navigation-list-item="true"> <a href="https://business.linkedin.com/marketing-solutions/ads?trk=lms-blog-header-advertise-on-linkedin" class="t-16 t-sans t-black t-semibold header-nav__toplink" target="_self"> Advertise on LinkedIn </a> <button class="header-navigation__button" aria-label="Expand to show more links for Advertise on LinkedIn" aria-expanded="false" data-mobile-dropdown-trigger type="button"> <li-icon size="small" type="chevron-down-icon"></li-icon> </button> <ul class="custom-header__dropdownlink-list--mobile hidden" data-dropdownlinks-list="true"> <li> <a href="https://business.linkedin.com/marketing-solutions/success?trk=lms-blog-header-resources" class="t-sans t-black t-normal header-nav__link" target="_self">LinkedIn marketing basics</a> </li> <li> <a href="https://training.marketing.linkedin.com/?trk=lms-blog-header-labs" class="t-sans t-black t-normal header-nav__link" target="_self">Get certified in LinkedIn ads</a> </li> <li> <a href="https://www.linkedin.com/ads/create/?trk=lms-blog-header-create-ad" class="t-sans t-black t-normal header-nav__link" target="_self">Create an ad</a> </li> </ul> </li> </ul> <div class="custom-header__button-share-container--mobile"> <a class="medium-secondary-muted-button" href="https://forms.feedblitz.com/ea4?src=topnavbutton" target="_blank"> Subscribe to blog </a> </div> </nav> </div> <main role="main"> <div id="lithograph-app"> <section id="component-container" data-attach-collapse-behavior="true"> <div id class="component component-articleHeadline" data-component-type="articleHeadline"> <div class="article-headline-container"> <p class="article-headline__topic"> <a class="t-14" href="https://www.linkedin.com/business/marketing/blog/content-marketing">Content marketing</a> </p> <h1 class="article-headline t-40" data-article-title="8 B2B Content Marketing Goals to Refine Your Strategy">8 B2B Content Marketing Goals to Refine Your Strategy</h1> <div class="article-meta t-14 article-meta__hairline"> <div class="article-meta__byline-container"> <div class="author-profile__author-container"> <img class="author-profile__author-image" srcset="https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1718249264750?e=2147483647&v=beta&t=_MBrbhGA6l3PFyMWSz5T13t0i8x_BIzIj4Hc6z_Lc2I 100w,https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1718254531224?e=2147483647&v=beta&t=7_VnfSTnmCuxv2zqOwc1iC4mJWTdN5nB0ApsDMfoefg 200w,https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1718241064294?e=2147483647&v=beta&t=iLpdr8GW3Neq1KJX7bqjdp0aDeQiebtXik6HC5sqwA0 400w,https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1718246489369?e=2147483647&v=beta&t=b_VUNPAbSPy71HnrryqwgyqblQofdjuR7gPoFkPUqiM 800w," sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" src="https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1718246489369?e=2147483647&v=beta&t=b_VUNPAbSPy71HnrryqwgyqblQofdjuR7gPoFkPUqiM" alt="Tequia Burt"> <div class="author-profile__author-text-container"> <a href="https://www.linkedin.com/in/tequiaburt" target="_blank" class="t-14 t-bold"><span class="screen-reader">Authored by</span>Tequia Burt</a> <p class="t-14">Editor in Chief @ LinkedIn | Drum Award-Winner | MSJ in Journalism</p> <p class="t-14 t-black--light" data-published-date="2024-10-25"> October 25, 2024 </p> </div> </div>  </div> <div class="social-share"> <ul class="social-share__list share-list" title="Share via" data-share-list> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_linkedin_share" data-share-type="linkedin" aria-label="Share on LinkedIn, New window will open"> <li-icon class="share-item__icon" type="linkedin-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_facebook_share" data-share-type="facebook" aria-label="Share on Facebook, New window will open"> <li-icon class="share-item__icon" type="facebook-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_twitter_share" data-share-type="twitter" aria-label="Share on Twitter, New window will open"> <li-icon class="share-item__icon" type="twitter-icon"></li-icon> </a> </li> </ul> </div> </div> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQEKNOGMoJ7-FQ/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1730157840398?e=2147483647&v=beta&t=1Kax68pp8FeiMlp84tQxXLeIhingeriQJLkRlSniohY" alt="Woman writing on whiteboard as group of 3 people look on from a round table">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <p>Does your content marketing strategy have clearly defined goals? If not, you might be missing out on measurable results that would impress the C-suite.<br> </p><p><a rel="" href="https://www.linkedin.com/business/marketing/blog/content-marketing/the-ultimate-guide-to-improve-your-b2b-content-marketing-strategy?trk=lms-blog-b2b&src=bl-po" target="_blank">Well-defined content strategies</a> are key to driving measurable results. These goals, however, must not exist in isolation. Aligning content marketing strategies with business goals ensures that every piece of content, whether it's a blog post, video or social media update, contributes directly to the overarching aims of the business. <br> </p><p>We’ve pulled together a list of top goals to inform your next content marketing strategy. But first: let’s explore why content marketing is essential to a brand’s bottom line. <br> </p><h2>Understanding Content Marketing’s Role in B2B</h2><p>The strength of B2B content marketing in guiding customers through the funnel lies in its diversity and adaptability. Various formats, from case studies and whitepapers to podcasts and videos, cater to different stages of the customer journey, each serving a unique purpose. <br> <br> Aligning content marketing with key business objectives is crucial for maximizing its impact. When content is crafted with these goals in mind, it becomes a strategic asset. For instance, content aimed at driving sales should both inform and persuade, helping potential customers advance through the sales funnel towards making a purchase. <br> </p><h2>How Goal-setting Improves Measurement</h2><p>Establishing clear goals in content marketing can <a rel="" href="https://www.linkedin.com/business/marketing/blog/measurement/the-most-common-b2b-marketing-kpis-and-how-to-use-them?trk=lms-blog-b2b&src=bl-po" target="_blank">improve the measurability of your efforts</a>. Employing strategies like SMART goals (Specific, Measurable, Achievable, Relevant and Time-bound) clarifies objectives, such as aiming for a 20% website traffic increase in six months, rather than vague goals. <br> </p><p>This clarity aids in crafting targeted strategies and simplifies tracking. Linking KPIs to defined goals like brand awareness or lead generation allows for a precise assessment of content strategy effectiveness. Regularly reviewing these goals and KPIs ensures ongoing alignment with evolving business needs and market shifts.<br> </p><h2>Key B2B Content Marketing Goals</h2><p>Here’s a look at how you can connect your content marketing strategy to overarching business goals.</p><h3><strong>Brand and awareness goals</strong></h3><p>Brand awareness in content marketing is about making your target audience recognize and remember your brand. It's the first step in building a relationship with your audience. When people are familiar with your brand, they're more likely to trust it and consider it when they're ready to make a purchase. This recognition is especially important in crowded marketplaces where distinguishing from competitors is essential.<br> </p><p><strong>1. Increasing brand awareness</strong></p><p>The primary objective here is to elevate <a rel="" href="https://www.linkedin.com/business/marketing/blog/brand/elements-of-a-strong-b2b-brand-awareness-campaign?trk=lms-blog-b2b&src=bl-po" target="_blank">brand salience</a>. <br> </p><p>How to do it:</p><ul><li><strong>Consistent messaging across channels</strong>: Ensure your brand message is uniform everywhere it shows up. This consistency helps in establishing a strong brand identity.</li><li><strong>Value-driven content</strong>: Create content that resonates with your audience's needs, positioning your brand as a thought leader and solution provider.</li><li><strong>Leverage social media</strong>: Utilize platforms like LinkedIn to share content and engage with your audience. Regular posting and interaction help in keeping your brand top-of-mind for potential clients.<br> </li></ul><p><strong>2. Establishing brand authority</strong></p><p>Content marketing helps your brand become viewed as a trusted, go-to source for people in your industry. <br> </p><p>How to do it:</p><ul><li><strong>Consistent thought leadership</strong>: Position your brand as a <a rel="" href="https://www.linkedin.com/business/marketing/blog/content-marketing/creating-a-thought-leadership-marketing-plan" target="_blank">thought leader in your industry</a> by consistently publishing insightful and forward-thinking content. This can include original research, industry analysis and expert opinion pieces.</li><li><strong>Engage with industry conversations</strong>: Participate actively in industry discussions, whether it's through platforms like LinkedIn, forums, events, or otherwise. Engaging with current topics and contributing meaningful insights can make your brand part of the discourse.</li><li><strong>Collaborations and partnerships</strong>: Connect with other reputable influencers, thought leaders and organizations in your industry. Such partnerships can enhance credibility as they often bring together diverse expert insights and offer a broader perspective.</li></ul><h3><strong>Engagement and interaction goals</strong></h3><p>Engagement through content allows for a two-way conversation between your brand and its audience. This interaction fosters a relationship that can build trust and loyalty.<br> </p><p><strong>3. Driving website traffic</strong></p><p>Attracting more visitors to your website, landing pages or blog is essential for lead generation and customer education. <br> </p><p>How to do it:</p><ul><li><strong>SEO-optimized content</strong>: Create content that <a rel="" href="https://www.linkedin.com/business/marketing/blog/content-marketing/developing-an-effective-seo-content-strategy-where-to-focus?trk=lms-blog-b2b&src=bl-po" target="_blank">ranks well in search engine results</a>, making it easier for potential customers to find your site.</li><li><strong>Promotion across channels</strong>: Share your content across various platforms, including email marketing and social media, to reach a wider audience.</li><li><strong>Supplement with paid media:</strong> Targeted <a rel="" href="https://www.linkedin.com/business/marketing/blog/trends-tips/the-definitive-guide-to-b2b-display-advertising?trk=lms-blog-b2b&src=bl-po" target="_blank">display ads</a> are valuable for reliably driving qualified traffic to key destinations, especially as part of a campaign.<br> </li></ul><p><strong>4. Increasing content engagement</strong></p><p>Engagement is all about how users interact with your content. Compel them to explore your brand more deeply by tailoring your content for this objective.<br> </p><p>How to do it:</p><ul><li><strong>Interactive content</strong>: Use formats like quizzes, flip-books, polls or interactive infographics that invite user participation.</li><li><strong>Calls to action</strong>: Encourage users to comment, share or read related content through clear calls to action within your posts.<br> </li></ul><p><strong>5. Boosting social media engagement</strong></p><p>People come to social media and online networking platforms looking to consume and engage. These channels can be powerful for reaching a receptive audience.<br> </p><p>How to do it:</p><ul><li><strong>Regular posting with quality content</strong>: Share insightful, industry-relevant content regularly to keep your audience tuned in.</li><li><strong>Create two-way dialogues</strong>: Actively respond to comments and messages to foster a community around your brand.</li><li><strong>Leverage different content types</strong>: Utilize a mix of text, images, videos and stories to appeal to different preferences. For instance, LinkedIn is highly effective for B2B marketers, and using a variety of content types here can enhance engagement.</li></ul><h3><strong>Lead generation and conversion goals</strong></h3><p><a rel="" href="https://www.linkedin.com/business/marketing/blog/lead-generation/creative-b2b-lead-gen-strategies?trk=lms-blog-b2b&src=bl-po" target="_blank">Lead generation and conversion</a> directly fuel business growth by attracting potential customers and transforming them into actual leads and buyers.<br> </p><p><strong>6. Generating leads</strong></p><p>The aim here is to attract potential customers and encourage them to show interest in your products or services. <br> </p><p>How to do it:</p><ul><li><strong>Compelling content offers</strong>: Use content offers (ebooks, whitepapers, webinars) as lead magnets. <a rel="" href="https://business.linkedin.com/marketing-solutions/native-advertising/document-ads?trk=lms-blog-b2b&src=bl-po" target="_blank">Document Ads on LinkedIn</a> are a great tool for this purpose.</li><li><strong>Landing pages and forms</strong>: Design landing pages specifically to capture lead information. Ensure these pages are clear, concise and have forms that are easy to fill out.<br> </li></ul><p><strong>7. Converting leads into customers</strong></p><p>Once leads are generated, the next step is to convert them into paying customers. Here content can play an important role in supporting the sales process.<br> </p><p>How to do it:</p><ul><li><strong>Nurturing campaigns</strong>: Use email marketing and automated nurturing campaigns to keep your brand at the forefront of your leads' minds. Help make the late stages of the decision-making process simpler.</li><li><strong>Personalized content and offers</strong>: Tailor your content and offers to the specific needs and interests of the leads. This could involve segmenting your email list and sending targeted messages that resonate with each segment.</li><li><strong>Strong calls-to-action</strong>: Ensure your content and emails present clear actions that guide leads toward making a purchase or taking the next step in the sales process.</li><li><strong>Sales enablement</strong>: Support your sales team with content that helps convert leads into customers, such as case studies, product demos and testimonials that provide social proof and demonstrate the value of your products or services.</li></ul><h3><strong>Customer relationship and retention goals</strong></h3><p>Nurturing customer relationships and retaining them is as important as acquiring new ones. This includes strategies to keep existing customers engaged and upsell additional products or services, as well as improving attendance and engagement in events and webinars.<br> </p><p><strong>8. Improving customer retention and upselling</strong></p><p>The goal here is twofold: to <a rel="" href="https://www.linkedin.com/business/marketing/blog/measurement/how-to-increase-customer-lifetime-value-b2b-marketing?trk=lms-blog-b2b&src=bl-po" target="_blank">keep your existing customers satisfied and engaged</a>, and to introduce them to additional offerings that could benefit their business.<br> </p><p>How to do it:</p><ul><li><strong>Regular communication and updates</strong>: Keep in touch with your customers through regular newsletters, updates about new features or posts sharing industry insights. </li><li><strong>Customer feedback and personalization</strong>: Seek regular input. Adapt your communication and offerings based on your audience’s specific needs and preferences.</li><li><strong>Loyalty programs</strong>: Implement loyalty programs or exclusive offers for existing customers, encouraging them to continue doing business with you.</li><li><strong>Educational content</strong>: Provide educational content that helps customers get the most out of your products or services, thereby enhancing their experience and opening doors for upselling.<br> </li></ul><p>Discover the best ways to demonstrate your marketing strategy’s value – subscribe to the <a rel="" href="https://forms.feedblitz.com/vl?src=blogbanner" target="_blank">LinkedIn Ads blog</a>.<br> </p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <a class="standalone-image-component__link" href="https://www.linkedin.com/campaignmanager?trk=lms-blog-banner-reach&src=bl-po" target="_blank"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQEKXeK8nb8-bQ/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1719358785466?e=2147483647&v=beta&t=tVHXfkjlrtSR8L_YrOLGyyymdgwTDZ5KbZC2T9YYTQE" alt="Reach professional audiences on LinkedIn - Create ad">  </figure> </a> </div> </div> <div id class="component component-banner" data-component-type="banner"> <div class="banner banner--v3 banner--full-width banner--light-background banner--center banner-height-desktop--default banner-height-tablet--default banner-height-mobile--default" data-banner> <div class="banner__image-container banner__image-container--background-amber-30" aria-hidden="true"> <img class="banner__image image-pin--middle-center">  </div> <div class="banner__headline-container"> <div class="banner__position"> <p class="banner__headline t-32"> Get the latest on B2B marketing right in your inbox </p>  <p class="banner__subheadline t-18"> </p>  <div class="banner__button-container">  <a class="banner__button button__mainButton button__primary" href="https://forms.feedblitz.com/ea4?src=topnavbutton" target="_self"> Subscribe </a> </div> </div> </div> </div> </div> <div id class="component component-postList" data-component-type="postList"> <section id="postList0FocusPoint" class="component__content-container list-layout" data-post-list> <section class="simple-topic-list"> <p class="t-14 t-bold">Topics: <a class="simple-topic-list__topic" href="https://www.linkedin.com/business/marketing/blog/content-marketing"> Content marketing </a> </p> </section> <hr class="artdeco-divider"> <section class="list-layout__headline-container"> <p class="list-layout__headline t-32 t-sans">Related articles</p>  </section> <ul class="list-layout__posts"> <li class="post-list__item list-post"> <div class="list-post__content-container"> <p class="list-post__content-container__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/research-and-insights"> Research and insights </a> </p> <div class="list-post__content-container__title"> <a class="list-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/marketing-collective/effectively-leverage-influencers-in-b2b-marketing"> How to Effectively Leverage Influencers in B2B Marketing </a> </div> <div class="list-post__content-container__byline"> <p class="list-post__content-container__author t-14 t-bold t-black"> Yolanda Zaw </p> <p class="list-post__content-container__date t-14 t-black--light"> Nov 25, 2024 </p> </div> </div> <div class="list-post__image-container"> <figure class="post__image-figure"> <img class="post__image" alt="To better understand the potential of B2B influencer marketing, LinkedIn surveyed more than 1,700 tech buyers across the UK, US, and India to uncover the role influencers play i..." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHFiDCY0GdGTA/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1732561140653?e=2147483647&v=beta&t=URmFeRN7IYIKR0-4l0w0DU0kqd_M0qJgQs5qlRfJTBM" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> </div> </li> <li class="post-list__item list-post"> <div class="list-post__content-container"> <p class="list-post__content-container__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/content-marketing"> Content marketing </a> </p> <div class="list-post__content-container__title"> <a class="list-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/content-marketing/journalism-tips-to-build-credibilty-trust-in-b2b-content-marketing"> Taking a Journalist’s Approach to Storytelling Can Help B2B Ma... </a> </div> <div class="list-post__content-container__byline"> <p class="list-post__content-container__author t-14 t-bold t-black"> Tequia Burt </p> <p class="list-post__content-container__date t-14 t-black--light"> Nov 21, 2024 </p> </div> </div> <div class="list-post__image-container"> <figure class="post__image-figure"> <img class="post__image" alt="Here are four journalism principles you can adapt to elevate your marketing strategy. " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHEnMlvKn6enw/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1732202176461?e=2147483647&v=beta&t=oJu0uMB8-_a3wUe96LFetMFF5UnT0bu_CCotUT-lvJ4" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> </div> </li> <li class="post-list__item list-post"> <div class="list-post__content-container"> <p class="list-post__content-container__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/research-and-insights"> Research and insights </a> </p> <div class="list-post__content-container__title"> <a class="list-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/marketing-collective/become-an-expert-in-linkedin-advertising-with-these-tips"> Become an Expert in LinkedIn Advertising with These 6.5 Creati... </a> </div> <div class="list-post__content-container__byline"> <p class="list-post__content-container__author t-14 t-bold t-black"> Wensy A. </p> <p class="list-post__content-container__date t-14 t-black--light"> Nov 18, 2024 </p> </div> </div> <div class="list-post__image-container"> <figure class="post__image-figure"> <img class="post__image" alt="The path from boring to brilliant is clear in B2B advertising is clear. After a year of analysing LinkedIn ad performance and testing it against prevailing wisdom, we've distill..." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQF3suUWXC463A/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1731966709330?e=2147483647&v=beta&t=vr03BRdgbr9-tQz54XkeV5dmtXzbnPciSaSVUuljvDA" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> </div> </li> </ul>  </section> </div> <div id class="component component-banner" data-component-type="banner"> <div class="banner banner--v3 banner--full-width banner--light-background banner--center banner-height-desktop--default banner-height-tablet--default banner-height-mobile--default" data-banner> <div class="banner__image-container banner__image-container--background-cool-gray-30" aria-hidden="true"> <img class="banner__image image-pin--middle-center">  </div> <div class="banner__headline-container"> <div class="banner__position"> <p class="banner__headline t-32"> Do business where business is done </p>  <p class="banner__subheadline t-18"> Reach the right audience with LinkedIn ads </p>  <div class="banner__button-container"> <a class="banner__button button__supportingButton button__secondary" href="https://business.linkedin.com/marketing-solutions/b2b-playbook?trk=lms-blog-footer-skills" target="_self"> Build your skills </a> <a class="banner__button button__mainButton button__primary" href="https://www.linkedin.com/campaignmanager?trk=lms-blog-footer-create-ad" target="_self"> Create an ad </a> </div> </div> </div> </div> </div>  </section> </div> <script src="https://static.licdn.com/aero-v1/sc/h/8hfbuq1ftcvnnx4dd5067pi0t" async></script> <script src="https://static.licdn.com/aero-v1/sc/h/dev5px9xu71l67oqmrrbimi6b" async></script> <script src="https://static.licdn.com/aero-v1/sc/h/3e9epkft4bs8unu9ky8gss8ya" async></script> </main> <footer class="li-footer bg-transparent w-full "> <ul class="li-footer__list flex flex-wrap flex-row items-start justify-start w-full h-auto min-h-[50px] my-[0px] mx-auto py-3 px-2 papabear:w-[1128px] papabear:p-0"> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <span class="sr-only">LinkedIn</span> <icon class="li-footer__copy-logo text-color-logo-brand-alt inline-block self-center h-[14px] w-[56px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e12h2cd8ac580qen9qdd0qks8"></icon> <span class="li-footer__copy-text flex items-center">© 2024</span> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://about.linkedin.com?trk=content_footer-about" data-tracking-control-name="content_footer-about" data-tracking-will-navigate> About </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/accessibility?trk=content_footer-accessibility" data-tracking-control-name="content_footer-accessibility" data-tracking-will-navigate> Accessibility </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/user-agreement?trk=content_footer-user-agreement" data-tracking-control-name="content_footer-user-agreement" data-tracking-will-navigate> User Agreement </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/privacy-policy?trk=content_footer-privacy-policy" data-tracking-control-name="content_footer-privacy-policy" data-tracking-will-navigate> Privacy Policy </a> </li>  <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/cookie-policy?trk=content_footer-cookie-policy" data-tracking-control-name="content_footer-cookie-policy" data-tracking-will-navigate> Cookie Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/copyright-policy?trk=content_footer-copyright-policy" data-tracking-control-name="content_footer-copyright-policy" data-tracking-will-navigate> Copyright Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://brand.linkedin.com/policies?trk=content_footer-brand-policy" data-tracking-control-name="content_footer-brand-policy" data-tracking-will-navigate> Brand Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/psettings/guest-controls?trk=content_footer-guest-controls" data-tracking-control-name="content_footer-guest-controls" data-tracking-will-navigate> Guest Controls </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/help/linkedin/answer/34593?trk=content_footer-community-guide" data-tracking-control-name="content_footer-community-guide" data-tracking-will-navigate> Community Guidelines </a> </li>  <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <div class="collapsible-dropdown collapsible-dropdown--footer collapsible-dropdown--up flex items-center relative hyphens-auto language-selector z-2">  <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1"> <li class="language-selector__item" role="presentation">  <button aria-label="العربية (Arabic)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ar_AE" data-locale="ar_AE" role="menuitem" lang="ar_AE"> العربية (Arabic) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="বাংলা (Bangla)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-bn_IN" data-locale="bn_IN" role="menuitem" lang="bn_IN"> বাংলা (Bangla) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Čeština (Czech)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-cs_CZ" data-locale="cs_CZ" role="menuitem" lang="cs_CZ"> Čeština (Czech) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Dansk (Danish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK"> Dansk (Danish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Deutsch (German)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (French) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li>  </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> <script src="https://static.licdn.com/aero-v1/sc/h/eh08muqvrde4h3hc6koyij5ti" async></script>  </body> </html>

CINXE.COM

8 B2B Content Marketing Goals to Refine Your Strategy