Williams-Sonoma, Inc., builds lifelong customer journeys with data.

<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="content-type" content="text/html; charset=UTF-8"/> <meta http-equiv="X-UA-Compatible" content="IE=11; IE=10; IE=9; IE=8; IE=7; IE=EDGE"/> <script type="text/javascript" src="https://static.cloud.coveo.com/coveo.analytics.js/2/coveoua.js"></script> <script> coveoua("init", "xx24e65ef6-c6f0-4a55-b6b9-e7fd84967788"); coveoua("send", "view", { contentIdKey: "@clickableuri", contentIdValue: window.location.href }); </script> <link rel="icon" type="image/x-icon" href="https://www.salesforce.com/etc/designs/sfdc-www/en_us/favicon.ico"/> <link rel="shortcut icon" type="image/x-icon" href="https://www.salesforce.com/etc/designs/sfdc-www/en_us/favicon.ico"/> <link rel="preconnect" href="//www.salesforce.com"/> <link rel="preconnect" href="https://a.sfdcstatic.com"/> <link rel="preconnect" href="https://api.company-target.com"/> <link rel="preconnect" href="https://fonts.googleapis.com"/> <link rel="preconnect" href="https://service.force.com"/> <link rel="preconnect" href="https://geolocation.onetrust.com"/> <link rel="preconnect" href="https://cdn.krxd.net"/> <link rel="preconnect" href="https://www.googletagmanager.com"/> <link rel="preconnect" href="https://org62.my.salesforce.com"/> <link rel="preconnect" href="https://www.google-analytics.com"/> <link rel="preconnect" href="https://dpm.demdex.net"/> <link rel="preconnect" href="https://cdn.evgnet.com"/> <link rel="preconnect" href="https://salesforce.us-1.evergage.com"/> <script type="text/javascript" id="akamaiRootBlock"> window['akamaiRoot'] = '//www.salesforce.com'; </script> <title>Williams-Sonoma, Inc., builds lifelong customer journeys with data. - Salesforce.com</title> <link rel="preload" as="font" href="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/fonts/SalesforceSans-Regular.woff2" type="font/woff2" crossorigin="anonymous"/> <link rel="preload" as="font" href="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/fonts/SalesforceSans-Bold.woff2" type="font/woff2" crossorigin="anonymous"/> <link rel="preload" as="font" href="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/fonts/SalesforceSans-Light.woff2" type="font/woff2" crossorigin="anonymous"/> <link rel="preload" as="font" href="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/fonts/salesforce-icons.woff2" type="font/woff2" crossorigin="anonymous"/> <meta http-equiv="Content-Language" content="en_us"/> <meta content="width=device-width, initial-scale=1.0" name="viewport"/> <meta name="keywords" content="Enterprise,B2B,Professional Services,Service Cloud ,Signature Success Plan,Marketing Cloud,Slack,Resource,Customer Story,Customer Success,Retail,Customer Relationships,Sales,Marketing,Service,IT,Customer Data Cloud,B2C,Sales Cloud,America (U.S.)"/> <meta name="description" content="See how Williams-Sonoma, Inc. uses AI + data + CRM to engage consumers at every stage of life."/> <meta property="og:title" content="Williams-Sonoma, Inc. builds lifelong customer journeys with data."/> <meta property="og:description" content="See how Williams-Sonoma, Inc. uses AI + data + CRM to engage consumers at every stage of life."/> <meta property="og:image" content="https://www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/production-resource-card-wsi-1200x675-illustration.jpg"/> <meta property="og:site_name" content="Salesforce"/> <meta property="og:url" content="https://www.salesforce.com/resources/customer-stories/williams-sonoma-ai-data-customer-engagement/"/> <meta property="og:type" content="website"/> <meta property="og:locale" content="en_us"/> <meta property="fb:admins"/> <meta property="fb:app_id" content="149533758430156"/> <link rel="canonical" href="https://www.salesforce.com/resources/customer-stories/williams-sonoma-ai-data-customer-engagement/"/> <meta property="twitter:domain" content="www.salesforce.com"/> <meta property="twitter:card" content="summary"/> <meta property="twitter:url" content="https://www.salesforce.com/resources/customer-stories/williams-sonoma-ai-data-customer-engagement/"/> <meta property="twitter:site" content="@salesforce"/> <link rel="preload" href="//www.salesforce.com/etc.bundles/sfdc-www/bundles/all.bundle.faeb3f361bacd3db31b1.css" as="style"/> <link rel="preload" href="//www.salesforce.com/etc.bundles/sfdc-www/bundles/vendors~scriptloader.bundle.914d89992c829da7cb32.js" as="script"/><link rel="preload" href="//www.salesforce.com/etc.bundles/sfdc-www/bundles/scriptloader.bundle.914d89992c829da7cb32.js" as="script"/><link rel="preload" href="//www.salesforce.com/etc.bundles/sfdc-www/bundles/vendors~utils~webpack-script-manifest-SfdcWwwBaseCnc-js~webpack-script-manifest-commonlyUsed-js~webp~72b17f21.bundle.914d89992c829da7cb32.js" as="script"/><link rel="preload" href="//www.salesforce.com/etc.bundles/sfdc-www/bundles/vendors~utils~webpack-script-manifest-SfdcWwwBaseCnc-js~webpack-script-manifest-commonlyUsed-js~webp~8dbeef75.bundle.914d89992c829da7cb32.js" as="script"/><link rel="preload" href="//www.salesforce.com/etc.bundles/sfdc-www/bundles/utils.bundle.914d89992c829da7cb32.js" as="script"/> <script type="application/ld+json"> {"@context":"https://schema.org","@type":"WebSite","name":"Salesforce","url":"https://www.salesforce.com","keywords":[{"@type":"DefinedTerm","name":"Enterprises","termCode":"1747c2e4-e577-434b-a6f8-ec656f10ae64","additionalType":"Business Size"},{"@type":"DefinedTerm","name":"B2B","termCode":"73d8511b-ce45-48fd-b3a7-76ced460517f","additionalType":"Salesforce User"},{"@type":"DefinedTerm","name":"B2C","termCode":"1b7fd803-19f0-4b32-8f3f-7e6b340bee22","additionalType":"Salesforce User"},{"@type":"DefinedTerm","name":"Professional Services","termCode":"caedfefc-c825-467b-b19e-9530f12433d9","additionalType":"Products"},{"@type":"DefinedTerm","name":"Service Cloud","termCode":"27c12145-271a-4de6-b6d3-2b6b08e78860","additionalType":"Products"},{"@type":"DefinedTerm","name":"Signature Success Plan","termCode":"c0cc6330-85d9-4870-bfe5-eebf7b128778","additionalType":"Products"},{"@type":"DefinedTerm","name":"Marketing Cloud","termCode":"94de41a5-93d3-4dd1-be94-e331cfa94889","additionalType":"Products"},{"@type":"DefinedTerm","name":"Slack","termCode":"ebda7954-c2a6-48e4-b962-71bd89c05551","additionalType":"Products"},{"@type":"DefinedTerm","name":"Customer Data Cloud","termCode":"cec01b75-03d2-4a53-9550-f3694cddf1f6","additionalType":"Products"},{"@type":"DefinedTerm","name":"Sales Cloud","termCode":"753aac49-64c1-42ed-b92c-40aa56f8ff03","additionalType":"Products"},{"@type":"DefinedTerm","name":"Resource","termCode":"cb3bd8e2-f608-4fe4-83bc-f3d9757d2d88","additionalType":"Page Type"},{"@type":"DefinedTerm","name":"Customer Stories","termCode":"0681c4df-5f82-4360-a8e8-ccac729d0c02","additionalType":"Content Type"},{"@type":"DefinedTerm","name":"Customer Success","termCode":"a4c39ed3-cf84-4784-be17-4fbc8e29e6d2","additionalType":"Topics"},{"@type":"DefinedTerm","name":"Retail","termCode":"fa89f966-7524-4d62-888e-9f6dd7810d71","additionalType":"Industry"},{"@type":"DefinedTerm","name":"Customer Relationships (Theme)","termCode":"94176ee0-0375-49d6-bb3a-ce58fe88d47f","additionalType":"Funnel Lifecycle Campaign"},{"@type":"DefinedTerm","name":"Sales (Department)","termCode":"92772785-b8ef-4f0f-b488-9230dbaac18d","additionalType":"Role"},{"@type":"DefinedTerm","name":"Marketing (Department)","termCode":"5cc3cbb0-e35a-434d-b2e5-08b1dbbd255f","additionalType":"Role"},{"@type":"DefinedTerm","name":"Service","termCode":"53e2fe10-46c0-4233-8a9b-66b610a24fe0","additionalType":"Role"},{"@type":"DefinedTerm","name":"IT (Department)","termCode":"73a900b8-c0b5-4214-935a-46c449a3a7f7","additionalType":"Role"},{"@type":"DefinedTerm","name":"America (U.S.)","termCode":"dd6f3b58-6d7b-43dd-b83e-ebc7041949ee","additionalType":"Location"}]} </script> <script src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/sfdc_jquery.min.js"></script>  <link rel="preconnect" href="https://cdn.optimizely.com"/>  <link rel="preconnect" href="https://a10681260716.cdn.optimizely.com"/> <script src="https://a.sfdcstatic.com/digital/one-trust/core/stable/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="8e783e8c-0ad0-475d-8fca-4a03afa0a02a" crossorigin></script> <script>  function OptanonWrapper() { function getCookie(name) { var value = "; " + document.cookie; var parts = value.split("; " + name + "="); if (parts.length == 2) { return parts.pop().split(";").shift(); } } function removeElement(element) { if (!getCookie('OptanonAlertBoxClosed') && element) { element.style.display = "none"; } }  var footerLinkToggle = document.querySelector(".page-footer_link .optanon-toggle-display"); if (footerLinkToggle) { footerLinkToggle.addEventListener("click", Optanon.ToggleInfoDisplay, false); footerLinkToggle.addEventListener("keydown", function(e){ if (e.keyCode === 13) { Optanon.ToggleInfoDisplay() } }, false); } //Check if user's cookies are enabled, if not remove One Trust from page var cookies = ("cookie" in document && (document.cookie.length > 0 || (document.cookie = "test").indexOf.call(document.cookie, "test") > -1)); if (!cookies) { var box = document.querySelector('#onetrust-consent-sdk'); box.remove(); return; } try { //Check if current page is Privacy page, if so do not display One Trust modal if(digitalData) { if(digitalData.page.pagename.indexOf(":company:privacy") > -1){ var el = document.querySelector("#onetrust-consent-sdk"); removeElement(el); } }  if (SfdcWwwBase.gdpr) { SfdcWwwBase.gdpr.init(); } }catch(err){ console.error(err.message) } } </script> <script src="//www.salesforce.com/etc/clientlibs/granite/lodash/modern.min.js"></script> <script src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_analytics_top.min.js"></script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer', (function(){ var gtmContainerID = "GTM-WRXS6TH"; var searchString = window.location.search || ""; if (searchString.indexOf("gtmTest=") > -1) { if (searchString.indexOf("gtmTest=baseline") > -1) { gtmContainerID = "GTM-NRZ2K87"; } else if (searchString.indexOf("gtmTest=test") > -1) { gtmContainerID = "GTM-5P8WRDB"; } } return gtmContainerID; })());</script>     <link rel="stylesheet" href="//www.salesforce.com/etc.bundles/sfdc-www/bundles/all.bundle.faeb3f361bacd3db31b1.css" type="text/css"/> <link rel="stylesheet" type="text/css" href="//www.salesforce.com/etc.bundles/sfdc-www/bundles/webpack-style-manifest-metricComponent-js.bundle.914d89992c829da7cb32.css"/> <link rel="stylesheet" type="text/css" href="//www.salesforce.com/etc.bundles/sfdc-www/bundles/webpack-style-manifest-formContainerV2-js.bundle.914d89992c829da7cb32.css"/> <script type="text/javascript"> var SfdcWwwBase = SfdcWwwBase || {}; SfdcWwwBase.linkedDataParameters = { organizationSchema : "[\n{ \x22@context\x22:\x22https:\/\/schema.org\x22,\n \x22@type\x22:\x22Organization\x22,\n \x22@id\x22:\x22https:\/\/www.salesforce.com\/#organization\x22,\n \x22url\x22:\x22https:\/\/www.salesforce.com\/\x22,\n \x22name\x22:\x22Salesforce\x22,\n \x22sameAs\x22: [\n \x22https:\/\/www.wikidata.org\/wiki\/Q941127\x22,\n \x22https:\/\/en.wikipedia.org\/wiki\/Salesforce\x22,\n \x22https:\/\/www.crunchbase.com\/organization\/salesforce\x22,\n \x22https:\/\/www.instagram.com\/salesforce\/\x22,\n \x22https:\/\/www.facebook.com\/salesforce\x22,\n \x22https:\/\/twitter.com\/salesforce\x22,\n \x22https:\/\/www.linkedin.com\/company\/salesforce\/\x22,\n \x22https:\/\/www.youtube.com\/Salesforce\/\x22],\n \x22subOrganization\x22: [\n {\n \x22@type\x22: \x22Organization\x22,\n \x22@id\x22: \x22https:\/\/www.salesforce.com\/eu\/#organization\x22,\n \x22name\x22: \x22Salesforce EMEA\x22 },\n {\n \x22@type\x22: \x22Organization\x22,\n \x22@id\x22: \x22https:\/\/www.salesforce.com\/uk\/#organization\x22,\n \x22name\x22: \x22Salesforce UK\x22 },\n { \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/mx\/#organization\x22, \n \x22name\x22: \x22Salesforce LATAM\x22 },\n { \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/br\/#organization\x22, \n \x22name\x22: \x22Salesforce Brazil\x22 },\n { \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/ca\/#organization\x22, \n \x22name\x22: \x22Salesforce Canada\x22 },\n { \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/fr\u002Dca\/#organization\x22, \n \x22name\x22: \x22Salesforce Canada (French)\x22 },\n { \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/es\/#organization\x22, \n \x22name\x22: \x22Salesforce España\x22},\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/de\/#organization\x22, \n \x22name\x22: \x22Salesforce Deutschland\x22},\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/fr\/#organization\x22, \n \x22name\x22: \x22Salesforce France\x22},\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/it\/#organization\x22, \n \x22name\x22: \x22Salesforce Italia\x22},\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/nl\/#organization\x22, \n \x22name\x22: \x22Salesforce Nederland\x22},\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/se\/#organization\x22, \n \x22name\x22: \x22Salesforce Sverige\x22},\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/au\/#organization\x22, \n \x22name\x22: \x22Salesforce Australia\x22 },\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/in\/#organization\x22, \n \x22name\x22: \x22Salesforce India\x22 },\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/jp\/#organization\x22, \n \x22name\x22: \x22Salesforce 日本\x22 },\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/cn\/#organization\x22, \n \x22name\x22: \x22Salesforce 中国 \x22 },\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/hk\/#organization\x22, \n \x22name\x22: \x22Salesforce 香港\x22 },\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/tw\/#organization\x22, \n \x22name\x22: \x22Salesforce 台灣\x22 },\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/kr\/#organization\x22, \n \x22name\x22: \x22Salesforce 한국\x22 },\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/my\/#organization\x22, \n \x22name\x22: \x22Salesforce Malaysia\x22 },\n{ \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/th\/#organization\x22, \n \x22name\x22: \x22Salesforce ประเทศไทย\x22 },\n { \n \x22@type\x22: \x22Organization\x22, \n \x22@id\x22: \x22https:\/\/www.salesforce.com\/ap\/#organization\x22, \n \x22name\x22: \x22Salesforce APAC\x22 }\n ],\n \x22logo\x22:\x22https:\/\/www.sfdcstatic.com\/common\/assets\/img\/logo\u002Dcompany\u002Dlarge.png\x22,\n \x22address\x22:{ \n \x22@type\x22:\x22PostalAddress\x22,\n \x22streetAddress\x22:\x22415 Mission Street, 3rd Floor\x22,\n \x22addressLocality\x22:\x22San Francisco\x22,\n \x22addressRegion\x22:\x22CA\x22,\n \x22postalCode\x22:\x2294105\x22,\n \x22addressCountry\x22:\x22USA\x22\n },\n \x22contactPoint\x22:[ \n { \n \x22@type\x22:\x22ContactPoint\x22,\n \x22telephone\x22:\x22+1\u002D800\u002D667\u002D6389\x22,\n \x22contactOption\x22:\x22TollFree\x22,\n \x22areaServed\x22: [\x22US\x22,\x22CA\x22],\n \x22contactType\x22:\x22customer service\x22,\n \x22availableLanguage\x22:{ \n \x22@type\x22:\x22Language\x22,\n \x22name\x22:\x22English\x22\n }\n },\n { \n \x22@type\x22:\x22ContactPoint\x22,\n \x22telephone\x22:\x22+1\u002D800\u002DNO\u002DSOFTWARE\x22,\n \x22contactOption\x22:\x22TollFree\x22,\n \x22areaServed\x22: [\x22US\x22,\x22CA\x22],\n \x22contactType\x22:[\x22sales\x22, \x22billing support\x22, \x22technical support\x22],\n \x22availableLanguage\x22:{ \n \x22@type\x22:\x22Language\x22,\n \x22name\x22:\x22English\x22\n }\n }\n ]\n },\n{\n \x22@context\x22:\x22https:\/\/schema.org\x22,\n \x22@type\x22:\x22WebSite\x22,\n \x22@id\x22:\x22https:\/\/www.salesforce.com\/#website\x22,\n \x22name\x22:\x22Salesforce\x22,\n \x22url\x22:\x22https:\/\/www.salesforce.com\/\x22,\n \x22sameAs\x22:[\n\x22https:\/\/www.salesforce.com\/ap\/#website\x22,\n\x22https:\/\/www.salesforce.com\/au\/#website\x22,\n\x22https:\/\/www.salesforce.com\/br\/#website\x22,\n\x22https:\/\/www.salesforce.com\/ca\/#website\x22,\n\x22https:\/\/www.salesforce.com\/cn\/#website\x22,\n\x22https:\/\/www.salesforce.com\/de\/#website\x22,\n\x22https:\/\/www.salesforce.com\/es\/#website\x22,\n\x22https:\/\/www.salesforce.com\/eu\/#website\x22,\n\x22https:\/\/www.salesforce.com\/fr\u002Dca\/#website\x22,\n\x22https:\/\/www.salesforce.com\/fr\/#website\x22,\n\x22https:\/\/www.salesforce.com\/hk\/#website\x22,\n\x22https:\/\/www.salesforce.com\/in\/#website\x22,\n\x22https:\/\/www.salesforce.com\/it\/#website\x22,\n\x22https:\/\/www.salesforce.com\/jp\/#website\x22,\n\x22https:\/\/www.salesforce.com\/kr\/#website\x22,\n\x22https:\/\/www.salesforce.com\/mx\/#website\x22,\n\x22https:\/\/www.salesforce.com\/my\/#website\x22,\n\x22https:\/\/www.salesforce.com\/nl\/#website\x22,\n\x22https:\/\/www.salesforce.com\/se\/#website\x22,\n\x22https:\/\/www.salesforce.com\/th\/#website\x22,\n\x22https:\/\/www.salesforce.com\/tw\/#website\x22,\n\x22https:\/\/www.salesforce.com\/uk\/#website\x22\n ],\n \x22publisher\x22:{\n \x22@id\x22:\x22https:\/\/www.salesforce.com\/#organization\x22\n },\n \x22potentialAction\x22:{\n \x22@type\x22:\x22SearchAction\x22,\n \x22target\x22:\x22https:\/\/www.salesforce.com\/search\/#q={term}\x26sort=relevancy\x22,\n \x22query\u002Dinput\x22:\x22required name=term\x22\n }\n}\n]", uninheritableSchema : "" }; </script> <meta class="hidden" data-load-libs="linkedData"/> <div> </div> <script type="text/javascript" src="//www.salesforce.com/etc.bundles/sfdc-www/bundles/videoComponent.bundle.a6daf46c24781fdce5b3.js"></script> <script type="text/javascript" async src="https://play.vidyard.com/embed/v4.js"></script> <script>window.videoUtils.scriptsLoaded["Vidyard"] = true;</script> <span class="optScriptUrl" data-src="https://optimizely-edge.salesforce.com/edge-client/v1/10681260716/17965891249"></span> <script> SfdcWwwBase = SfdcWwwBase || []; SfdcWwwBase.gdpr = SfdcWwwBase.gdpr || []; $.when(SfdcWwwBase.gdpr.hasAdvertising).done(function(){ if (SfdcWwwBase.gdpr.isAdvertisingActive()) { window.optimizelyEdge = window.optimizelyEdge || []; window.optimizelyEdge.push({ type : 'holdEvents' }); window.addEventListener('load', function() { window.optimizelyEdge.push({ type : 'sendEvents'}); }); var scriptSrc = document.querySelector('.optScriptUrl').dataset.src; var script = document.createElement('script'); script.setAttribute('src', scriptSrc); document.head.appendChild(script); } }); </script> <script src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_www_tags.min.js"></script> <script type="module"> import { getTbidUserInfo, getGacId, isGdprFunctional, isGdprAdvertising } from 'https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/identity.js'; window.getTbidUserInfo = await getTbidUserInfo; window.getGacId = await getGacId; window.isGdprFunctional = await isGdprFunctional; window.isGdprAdvertising = await isGdprAdvertising; </script> <script> var _aaq = window._aaq || (window._aaq = []); </script> <script type="text/javascript" src="//cdn.evgnet.com/beacon/salesforce/sf_shared_prod/scripts/evergage.min.js" async></script>  <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(e){var n="https://s.go-mpulse.net/boomerang/";if("False"=="True")e.BOOMR_config=e.BOOMR_config||{},e.BOOMR_config.PageParams=e.BOOMR_config.PageParams||{},e.BOOMR_config.PageParams.pci=!0,n="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="NCPYV-VGJPP-N4J93-8HN3B-8B6S3",function(){function e(){if(!o){var e=document.createElement("script");e.id="boomr-scr-as",e.src=window.BOOMR.url,e.async=!0,i.parentNode.appendChild(e),o=!0}}function t(e){o=!0;var n,t,a,r,d=document,O=window;if(window.BOOMR.snippetMethod=e?"if":"i",t=function(e,n){var t=d.createElement("script");t.id=n||"boomr-if-as",t.src=window.BOOMR.url,BOOMR_lstart=(new Date).getTime(),e=e||d.body,e.appendChild(t)},!window.addEventListener&&window.attachEvent&&navigator.userAgent.match(/MSIE [67]\./))return window.BOOMR.snippetMethod="s",void t(i.parentNode,"boomr-async");a=document.createElement("IFRAME"),a.src="about:blank",a.title="",a.role="presentation",a.loading="eager",r=(a.frameElement||a).style,r.width=0,r.height=0,r.border=0,r.display="none",i.parentNode.appendChild(a);try{O=a.contentWindow,d=O.document.open()}catch(_){n=document.domain,a.src="javascript:var d=document.open();d.domain='"+n+"';void(0);",O=a.contentWindow,d=O.document.open()}if(n)d._boomrl=function(){this.domain=n,t()},d.write("<bo"+"dy onload='document._boomrl();'>");else if(O._boomrl=function(){t()},O.addEventListener)O.addEventListener("load",O._boomrl,!1);else if(O.attachEvent)O.attachEvent("onload",O._boomrl);d.close()}function a(e){window.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!window.BOOMR||!window.BOOMR.version&&!window.BOOMR.snippetExecuted){window.BOOMR=window.BOOMR||{},window.BOOMR.snippetStart=(new Date).getTime(),window.BOOMR.snippetExecuted=!0,window.BOOMR.snippetVersion=12,window.BOOMR.url=n+"NCPYV-VGJPP-N4J93-8HN3B-8B6S3";var i=document.currentScript||document.getElementsByTagName("script")[0],o=!1,r=document.createElement("link");if(r.relList&&"function"==typeof r.relList.supports&&r.relList.supports("preload")&&"as"in r)window.BOOMR.snippetMethod="p",r.href=window.BOOMR.url,r.rel="preload",r.as="script",r.addEventListener("load",e),r.addEventListener("error",function(){t(!0)}),setTimeout(function(){if(!o)t(!0)},3e3),BOOMR_lstart=(new Date).getTime(),i.parentNode.appendChild(r);else t(!1);if(window.addEventListener)window.addEventListener("load",a,!1);else if(window.attachEvent)window.attachEvent("onload",a)}}(),"".length>0)if(e&&"performance"in e&&e.performance&&"function"==typeof e.performance.setResourceTimingBufferSize)e.performance.setResourceTimingBufferSize();!function(){if(BOOMR=e.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var n=""=="true"?1:0,t="",a="bdpnbevydtvtgz2bwonq-f-3ef9a8d4e-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,o={"ak.v":"39","ak.cp":"1073024","ak.ai":parseInt("638429",10),"ak.ol":"0","ak.cr":0,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"185cacd0","ak.r":41870,"ak.a2":n,"ak.m":"dsca","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":41968,"ak.gh":"184.28.235.47","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"bbr","ak.t":"1732359067","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==0+w8oYC98M2FGJWZdJ/fxQ9RgNPlwe2qELHjnjlFb0qhFTjR8MTWumrYmH13Ghnfox04CVNzkG3v7OmIKgFEPoakzl5yUUgo2PdUJqDBBPo09o67Mk34HhGsBuVaxa8182IpCWQIyiKV13KSvAdoJVA1kEl/o0mcghmoMmVzIXsHIqL5bCzNpchvHZiz7QCsh9nSaW6v5yhc1HKoMc69Lwas72kSZZ6yngRuLoGQS41ik0TKtEjgXNZ3+OJ+77p7aVXPgU5SczVG41O4qJBxr/f/ZEiqvA4tEzOKI/yKhhqB0uoDVjcDALwzf8/nwGt1tizvxKedNxlnjyd99DNqEnwp5mWjn/k84Vcl4Tix6Ua8LD75XppR5k2bPx0GKAuever8Y2XGJTeXhV8ahjvEbVc8hSIyU/jn1Mj9y6dNTw0=","ak.pv":"639","ak.dpoabenc":"","ak.tf":i};if(""!==t)o["ak.ruds"]=t;var r={i:!1,av:function(n){var t="http.initiator";if(n&&(!n[t]||"spa_hard"===n[t]))o["ak.feo"]=void 0!==e.aFeoApplied?1:0,BOOMR.addVar(o)},rv:function(){var e=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(e)}};BOOMR.plugins.AK={akVars:o,akDNSPreFetchDomain:a,init:function(){if(!r.i){var e=BOOMR.subscribe;e("before_beacon",r.av,null,null),e("onbeacon",r.rv,null,null),r.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head> <body class=" cxt-has-fixed-nav">   <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WRXS6TH" title="Intentionally Blank" aria-hidden="true" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript>  <div aria-hidden="true"><script src="//www.salesforce.com/etc.clientlibs/foundation/clientlibs/shared.min.js"></script> <script src="//www.salesforce.com/etc.clientlibs/cq/personalization/clientlib/underscore.min.js"></script> <script src="//www.salesforce.com/etc.clientlibs/cq/personalization/clientlib/personalization/kernel.min.js"></script> <style> .content-container .target:first-child { min-height: 700px; } </style> <script type="text/javascript"> $CQ(function() { if (window.CQ_Analytics && CQ_Analytics.SegmentMgr) { CQ_Analytics.SegmentMgr.areSegmentsLoaded = true; CQ_Analytics.SegmentMgr.fireEvent('segmentsload'); } if ( CQ_Analytics && CQ_Analytics.CampaignMgr ) { var campaigns = []; CQ_Analytics.CampaignMgr.addInitProperty('campaigns', campaigns); CQ_Analytics.CampaignMgr.init(); } CQ_Analytics.SFDCSegmentUtils.init(); CQ_Analytics.kruxStore.init(); CQ_Analytics.SFDCSegmentUtils.init(); CQ_Analytics.DemandbaseStore.init(); if( CQ_Analytics && CQ_Analytics.PageDataMgr) { CQ_Analytics.PageDataMgr.loadInitProperties({ "hits": 0, "title": "Williams-Sonoma, Inc. nurtures lifelong relationships with data.", "path": "/content/www/en_us/home/resources/customer-stories/williams-sonoma-ai-data-customer-engagement", "navTitle": "Williams-Sonoma, Inc. nurtures lifelong relationships with data.", "tags": "Enterprise B2B Professional Services Service Cloud Signature Success Plan Marketing Cloud Slack Resource Customer Story Customer Success Retail Customer Relationships Sales Marketing Service IT Customer Data Cloud B2C Sales Cloud America (U.S.) ", "description": "See how Williams-Sonoma, Inc. uses AI + data + CRM to engage consumers at every stage of life.", "sitesection": "en_us", "subsection": "home", "random": "0.71" }, true); } CQ_Analytics.Utils.isOptimizedCC = true; CQ_Analytics.ClientContextMgr.PATH = "\/etc\/clientcontext\/sfdc\u002Dwww"; CQ_Analytics.ClientContextMgr.loadConfig({"initializationEventTimer": 10}, true); }); </script> </div> <div aria-hidden="true"></div> <a class="screen-reader-text" href="#main"><div class="container">Skip to content</div></a> <header class="container-fluid header-container" role="banner"> <div class="page-message-alert-replace"></div> <div><div class="section"><div class="new"></div> </div><div class="iparys_inherited"><div class="iparsys parsys"><div class="referenceComponent reference parbase section"><div class="cq-dd-paragraph"><div class="globalnavigationbarconsolidated globalNavigationBarConsolidated parbase"> <script type="text/javascript"> window.sfdcBase = window.sfdcBase || {}; if (!sfdcBase.env) window.sfdcBase.env = ({ 'www.salesforce.com': 'PROD', 'www-uat1.salesforce.com': 'UAT', 'www-uat2.salesforce.com': 'UAT', 'www-perf.salesforce.com': 'PERF', 'www-qa1.salesforce.com': 'QA', 'www-qa2.salesforce.com': 'QA', 'www-int.salesforce.com': 'INT', })[location.hostname] ?? 'PROD'; window.sfdcBase.ssoEnabled=true; </script> <div id="aem-hgf-nav"> <script type="module" src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/navs.js"></script> <hgf-c360nav id="c360-hgf-nav" search="true" show-button-main="true" show-button-secondary="false" origin="https://wp.sfdcdigital.com/en-us/wp-json" show-region-selector="true" home-href="/" locale="us"> </hgf-c360nav> <script> document.getElementById('c360-hgf-nav').setAttribute("show-button-main", !vp.isCustomer()); </script> <script> document.getElementById('c360-hgf-nav').setAttribute("show-button-secondary", vp.isCustomer()); </script> <script type="module" src="//www.salesforce.com/etc/clientlibs/sfdc-www/clientlibs_hgf_tbidauth.js"></script> </div> </div> </div> </div> </div> </div> </div> </header> <div class="container-fluid content-container" role="main" id="main"> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-cirrus bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-8"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col col-divider text-left col-xs-12 col-sm-6 col-md-3 col-lg-3"><div class="spacerComponent parbase section"><div class="spacer " style="height:2px;"></div> </div> <div class="headingComponent parbase section"> <h4 id="resource-center" class=" h4gn text-snow text-left salesforce-sans-bold margin-20-top-lg margin-10-bottom-lg " style="; "> <a class=" text-snow " href="/resources/"> <span class=" header-text "> RESOURCE CENTER </span> </a> </h4> </div> <div class="barComponent parbase section"><div class=" bg-snow bar-align-center hidden-sm hidden-md hidden-lg" style="height:1px;width:100%;"></div> </div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-0-top-xs margin-10-bottom-lg margin-0-bottom-xs margin-30-left-lg margin-50-left-md margin-0-left-sm margin-0-left-xs text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a role="button" class="btn btn-xlg simple-link text-white with-plus salesforce-sans-bold drop-panel " data-drop-panel-target-id="cr-menu" data-content-replacement-close-color="sfdc-swap-button-day" href="#"> <span> BROWSE BY CATEGORY <span class="sfdc-icon icon-plus"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-4"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="dropPanelContainer parbase section"> <div class="drop-panel-container" data-content-src="/content/www/en_us/shared/modules/modals/resource-menu.html#module-par_columncontainer_8f26" data-panel-name="cr-menu"> <button type="button" class="close" aria-label="Close"> <span aria-hidden="true" class="text-day icon-sfdc-icon-x h3"></span> </button> <div class="drop-panel-body"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper bg-center-bottom bg-cover column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="visible-lg"> <div class="columns-wrapper column-container-image lazy bg-center-bottom bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/uber-eats/production-cloudbg-image-uber-eats-1600px.png"> </div> </div> <div class="visible-md"> <div class="columns-wrapper column-container-image lazy bg-center-bottom bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/loreal-americas/production-cloudbg-image-loreal-fifty-fifty-1440px.jpg"> </div> </div> <div class="visible-sm"> <div class="columns-wrapper column-container-image lazy bg-center-bottom bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/uber-eats/production-cloudbg-image-uber-eats-1026px.png"> </div> </div> <div class="visible-xs"> <div class="columns-wrapper column-container-image lazy bg-center-bottom bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/uber-eats/production-cloudbg-image-uber-eats-mobile.png"> </div> </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-center col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="headingComponent parbase section"> <h1 id="williams-sonoma-inc-nurtures-lifelong-relationships-with-data" class=" avantgarde-l text-stratus text-left avant-garde-demi col-md-12 col-lg-12 margin-80-top-lg margin-60-top-sm margin-40-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Williams-Sonoma, Inc., nurtures lifelong relationships with data. </span> </h1> </div> <div class="headingComponent parbase section"> <h2 id="see-how-the-retailer-uses-data-ai-crm-trust-to-engage-consumers-at-every-stage-of-life" class=" h3 text-stratus text-left salesforce-sans-bold margin-10-bottom-lg margin-20-bottom-xs " style="; "> <span class=" header-text "> See how the retailer uses Data + AI + CRM + Trust to engage consumers at every stage of life. </span> </h2> </div> <div class="labelSmallComponent headingComponent parbase section"> <div id="time-to-read-48-minutes" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-100-bottom-lg margin-40-bottom-xs " style="; "> <span class=" header-text "> Time to read: 4.8 minutes </span> </div> </div> </div> <div class="col text-center col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-md hidden-lg" style="height:20px;"></div> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-30-top-lg margin-80-top-md margin-100-top-sm margin-0-top-xs margin-30-bottom-lg " alt="Williams-Sonoma, Inc. Trailblazers" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/production-jumbotron-williams-sonoma-v3.png"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-0-top-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="videoComponent vy-player parbase section"><div class="margin--30-top-lg margin-20-bottom-lg "> <div class="vy-player-container paddingDefaultBottomLg paddingDefaultBottomMd paddingDefaultBottomSm paddingDefaultBottomXs"> <div class="vidyard-player-embed" data-uuid='JWQoz5kC7TTY4tR8UAm6FW' data-v="4" data-type="inline"></div> </div> <script type="text/javascript" data-uuid='JWQoz5kC7TTY4tR8UAm6FW'> window.SfdcWwwBase && window.SfdcWwwBase.videoComponent && window.SfdcWwwBase.videoComponent.updateChapter(document.scripts[document.scripts.length - 1].getAttribute("data-uuid")); if(!window.vidyardEmbed){ window.videoUtils && window.videoUtils.loadScriptOnce("https://play.vidyard.com/embed/v4.js", "Vidyard", true); } else { window.vidyardEmbed.api.renderDOMPlayers(); } </script> </div> <script> (function($) { // Add 'Configuration' global object with details of our Adobe Analytics instance window.Configuration = window.Configuration || {}; var rsid = (typeof Server !== 'undefined') ? Server.getAccount() : ''; $.extend(window.Configuration, { PUBLISHER: '8D6C67C25245AF020A490D4C@AdobeOrg', MCID: '8D6C67C25245AF020A490D4C@AdobeOrg', NAMESPACE: 'salesforce', CHANNEL: 'salesforce', RSID: rsid, TRACKING_SERVER: 'salesforce.sc.omtrdc.net', HEARTBEAT_TRACKING_SERVER: 'salesforce.hb.omtrdc.net', DEBUG: false }); }(jQuery)); // End of IIFE </script> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg text-size-large-footnote line-height-default "> Almost 70 years later, Williams-Sonoma, Inc., continues the legacy of its founder with customer-centric marketing, innovation, and personalization. The key ingredient? Data. </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="bodyCopyComponent parbase section"><div class="margin-30-top-lg margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p>A stand mixer. A quilted comforter. A chair. These may seem like everyday household items, but to some, they’re treasures to carry from one stage of life to the next. As a teen goes to college or a new couple furnishes their first home, Williams-Sonoma, Inc., is there to meet them with high-quality products that serve their unique needs.</p> <p>That’s the legacy Chuck Williams built when he opened the company’s first store in 1956. Today, Williams-Sonoma, Inc., delivers on Chuck’s vision of customer-centric business by serving up beauty and inspiration to the right people at the right time.</p> <p>Each of Williams-Sonoma, Inc.’s nine brands, including Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams Sonoma Home, Rejuvenation, Mark & Graham, and GreenRow, serves a different audience — and requires a tailored customer message. As a result, Williams-Sonoma, Inc., delivers millions of personalized emails to their loyal customers around the world on a daily basis.</p> <p>With world-class, in-house technology as its foundation, the retailer turned to <a href="https://www.salesforce.com/products/">Einstein 1</a> for a platform it could trust during its busiest selling seasons, including Black Friday.</p> <p>“We have always had a history of in-house innovation,” said Laura Alber, CEO. “However, bringing in Salesforce as a partner to help us augment that innovation and continually improve the connection to our customers made sense. They are not afraid to grow with us and help us scale our marketing email program, while sharing a core value of trust.”</p> <p>Here’s how Williams-Sonoma, Inc., uses Salesforce to meet customers at the right moments while, building lasting relationships that create brand loyalists for generations to come.<br /> </p> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-40-bottom-lg column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive margin-10-top-lg margin-10-bottom-lg center-img-horizontally " alt="Heather Conneran, Director, Brand Experience Platforms" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/production-inline-quote-image-wsi-sameer.png"/> <img class="lazy hidden-md hidden-lg img-responsive margin-10-top-lg margin-10-bottom-lg center-img-horizontally " alt="Heather Conneran, Director, Brand Experience Platforms" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/production-inline-quote-image-wsi-sameer-255x203.png"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-sm-3 col-md-3 col-lg-3"> </div> <div class="col text-left col-sm-9 col-md-9 col-lg-9"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h3 id="with-salesforce-we-have-a-partner-that-not-only-enables-the-integration-of-innovation-but-welcomes-it-the-platform-allows-us-to-really-layer-in-our-own-capabilities-to-deliver-the-customer-experiences-we-want-at-scale-securely-and-reliably" class=" avantgarde-m text-stratus text-left avant-garde-demi col-md-12 margin-10-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> “With Salesforce, we have a partner that not only enables the integration of innovation, but welcomes it. The platform allows us to really layer in our own capabilities to deliver the customer experiences we want at scale, securely and reliably.” </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-bottom-lg text-size-default line-height-default "> Sameer Hassan, SVP, Technology </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <div id="table-of-contents" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-10-bottom-lg " style="; "> <span class=" header-text "> Table of Contents </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step1">1. Triple consumer engagement using past purchase data to tailor emails and ads.</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step2">2. Contribute to email program growth of subscribers with intentional implementation and marketing guidance.</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step3">3. Sell to B2B customers and provide faster support with efficient sales and service.</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step4">4. Automate and centralize work, saving employees thousands of hours per year.</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step5">5. Explore the power of AI to scale business for the future.</a> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="step1" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-20-top-lg margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 1. Tailor emails to deliver inspiring messages customers look forward to. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md margin-30-bottom-lg text-size-default line-height-32 "> <p>Pottery Barn customers seek inspiration. GreenRow customers care deeply about sustainable design. With varying customer interests across brands and international sites, building email and SMS messages requires careful audience targeting and personalization.</p> <p>Williams-Sonoma, Inc., houses a vast database of first-party data like online/offline transactions and browsing history, as well as third-party data. The company creates a 360-degree view of each customer, using <a href="https://www.salesforce.com/products/genie/overview/">Data Cloud</a> to segment the data into niche audiences like college students or newlyweds. When the moment is right, <a href="https://www.salesforce.com/products/marketing-cloud/overview/">Marketing Cloud</a> then <a href="https://www.salesforce.com/products/marketing-cloud/customer-interaction/">triggers email messages</a> featuring <a href="https://www.salesforce.com/products/marketing-cloud/engagement/">dynamic images and content</a>. For instance, when data shows customers may be ready to purchase a toddler bed based on their past crib purchase, tailored emails help them choose.</p> <p>“Personalization is table stakes,” said Abby Teisch, SVP of Marketing. “We not only want to show you the product, we want to tell you how to use it, how to cook with it, and what it’ll look like in your home.”</p> <p>Williams-Sonoma, Inc., also plans to explore <a href="https://www.salesforce.com/products/artificial-intelligence/">Salesforce Einstein’s</a> generative AI capabilities to deliver even more personalized communications, efficiently and at scale.</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper container-fluid margin-20-top-lg margin-20-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper container-fluid column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-center col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-stratus metric-lg margin-30-top-lg "> <p class="value text-center">3<span class="symbol-trailing">X</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="increase-in-engagement" class=" h4 text-stratus text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> increase in engagement </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-stratus bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-snow metric-lg margin-30-top-lg "> <p class="value text-center">170<span class="symbol-trailing">%</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="yoy-increase-in-known-users" class=" h4 text-snow text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> YoY increase in known users </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper container-fluid margin-20-top-lg margin-20-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper container-fluid column-container-component"> <div class="bg-cirrus bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-snow metric-lg margin-30-top-lg "> <p class="value text-center">Millions</p> </div> </div> <div class="headingComponent parbase section"> <p id="in-paid-media-savings" class=" h4 text-snow text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> in paid media savings </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-air bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-center col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-stratus metric-lg margin-30-top-lg "> <p class="value text-center">40<span class="symbol-trailing">%</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="increase-in-buy-now-clicks" class=" h4 text-stratus text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> increase in “buy now” clicks </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg margin-10-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin-10-right-lg margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/marketing-day.svg?version=1732331007920') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/products/marketing/"> <span> Make every moment count with Marketing Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin-10-right-lg margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/genie-day.svg?version=1732331007940') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/products/data/"> <span> Transform customer experiences with Data Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="share-story" class=" h3 text-stratus text-left salesforce-sans-bold margin--30-top-lg margin-0-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Share Story </span> </h2> </div> <div class="socialMediaSharingComponent section"> <div> <div class="share-icon-row margin-10-bottom-lg"> <div class="share-icon"> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/resources/customer-stories/williams-sonoma-ai-data-customer-engagement/" title="Facebook" alt="Facebook"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/facebook-day.svg?version=2024101" alt="Facebook" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a class="twitter" target="_blank" href="https://twitter.com/intent/tweet?url=https://www.salesforce.com/resources/customer-stories/williams-sonoma-ai-data-customer-engagement/&text=Williams-Sonoma,%20Inc.%20nurtures%20lifelong%20relationships%20with%20data.&via=salesforce" title="Twitter" alt="Twitter" data-pagetitle="Williams-Sonoma, Inc. nurtures lifelong relationships with data."> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/twitter-day.svg?version=2024101" alt="Twitter" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a target="_blank" href="https://www.linkedin.com/cws/share?url=https://www.salesforce.com/resources/customer-stories/williams-sonoma-ai-data-customer-engagement/" title="LinkedIn" alt="LinkedIn"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=2024101" alt="LinkedIn" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> </div> </div> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="headingComponent parbase section"> <h2 id="products-used" class=" h3 text-stratus text-left salesforce-sans-bold " style="; "> <span class=" header-text "> Products Used </span> </h2> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular hidden-xs margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/marketing-day.svg?version=1732331007982') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/products/marketing-cloud/overview/"> <span> Marketing Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular hidden-xs margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/genie-day.svg?version=1732331007994') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/products/genie/overview/" target="_blank"> <span> Data Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular hidden-xs margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/industries-consumer-goods-day.svg?version=1732331008006') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/products/consumer-goods-cloud/overview/"> <span> Consumer Goods Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular hidden-xs margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/experience-day.svg?version=1732331008018') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/products/experience-cloud/overview/"> <span> Experience Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular hidden-xs margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/customer-success-day.svg?version=1732331008030') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/services/professional-services/overview/"> <span> Salesforce Professional Services <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular hidden-xs margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/customer-success-day.svg?version=1732331008042') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/services/success-plans/overview/signature-success-plans/"> <span> Signature Success Plan <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="related-content" class=" h3 text-stratus text-left salesforce-sans-bold margin-30-top-lg " style="; "> <span class=" header-text "> Related Content </span> </h2> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="cardComponent parbase section"> <div class="thumbnail bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/resources/research-reports/consumer-goods-insights-report/?d=cta-right-rail-1"> <a href="/resources/research-reports/consumer-goods-insights-report/?d=cta-right-rail-1" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="Consumer Goods Industry Insights Report">Consumer Goods Industry Insights Report</a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="Consumer Goods Insights Industry Report" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/cg-insights-report-lp-og-image-1200x675.jpg"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="research" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Research </span> </p> </div> <div class="headingComponent parbase section"> <p id="read-the-consumer-goods-insights-industry-report" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> Read the “Consumer Goods Insights Industry Report.” </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/resources/research-reports/consumer-goods-insights-report/">Consumer Goods Industry Insights Report</a> </div> </div> </div> </div> <div class="cardComponent parbase section"> <div class="thumbnail margin-40-top-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/resources/customer-stories/general-mills-consumer-engagement-ai-data/?d=cta-right-rail-2"> <a href="/resources/customer-stories/general-mills-consumer-engagement-ai-data/?d=cta-right-rail-2" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="Snack on this: General Mills triples engagement with data and AI.">Snack on this: General Mills triples engagement with data and AI.</a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/production-resource-card-general-mills.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="customer-story" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Customer Story </span> </p> </div> <div class="headingComponent parbase section"> <p id="snack-on-this-general-mills-triples-engagement-with-data-and-ai" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> Snack on this: General Mills triples engagement with data and AI. </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/resources/customer-stories/general-mills-consumer-engagement-ai-data/">Snack on this: General Mills triples engagement with data and AI.</a> </div> </div> </div> </div> <div class="cardComponent parbase section"> <div class="thumbnail margin-40-top-lg margin-20-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/resources/articles/customer-journey-mapping/?d=cta-right-rail-3"> <a href="/resources/articles/customer-journey-mapping/?d=cta-right-rail-3" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive " alt="What Is Customer Journey Mapping and Why Is It Important?" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/sf-customer-journey-og-img.jpg"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="article" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Article </span> </p> </div> <div class="headingComponent parbase section"> <p id="what-is-customer-journey-mapping-and-why-is-it-important" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> What is customer journey mapping and why is it important? </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/resources/articles/customer-journey-mapping/">What Is Customer Journey Mapping and Why Is It Important?</a> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style="min-height: 400px; 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-40-top-sm margin-10-top-xs margin-10-bottom-lg margin-0-bottom-xs margin-10-left-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg margin-10-top-xs margin-0-bottom-lg margin-0-bottom-xs margin-0-left-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style="min-height: 100px; 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h3 id="personalize-customer-experiences-at-scale-with-ai-data-crm" class=" avantgarde-m text-stratus text-left avant-garde-demi col-xs-12 col-lg-12 margin-20-top-xs margin-20-bottom-lg " style="; "> <span class=" header-text "> Personalize customer experiences at scale with AI + Data + CRM. </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-default "> <p>Marketing personalization, powered by AI, is inspiring customer relationships. In this e-book, you’ll discover the importance of personalization, and how you can create a strategy of your own, including how to:</p> <ul class="enhanced-unordered-list"> <li>Create personalized experiences across channels</li> <li>Increase the ROI of every site visit</li> <li>Build customer loyalty with trust</li> </ul> </div> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive hidden-xs margin-10-top-lg margin-50-right-lg margin-20-bottom-lg margin-0-left-lg margin-40-left-xs " alt="Set a course for your customer relationships" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/form/customizing-for-every-customer-form.png"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-8 col-md-8 col-lg-8"><div class="imageComponent parbase section"> <div class=" image-link"> <img class=" img-responsive hidden-sm hidden-md hidden-lg margin-10-top-xs margin-50-right-lg margin-20-right-xs margin-20-bottom-xs margin-0-left-lg margin-40-left-xs center-img-horizontally " alt="Set a course for your customer relationships" src="//www.salesforce.com/content/dam/web/en_us/www/images/form/customizing-for-every-customer-form.png" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/form/customizing-for-every-customer-form.png"/> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg margin--10-top-xs margin-40-bottom-lg margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="formContainerV2 parbase section"><div class="form-container-v2 sfdc-form-day sfdc-form-closed sfdc-form-small "> <div class="form-header-wrap"> <div class="headingComponent parbase section"> <h4 id="fill-out-the-form-below-to-access-the-guide" class=" h4 text-night text-left salesforce-sans-regular col-sm-12 col-md-12 col-lg-12 margin--10-top-xs margin-10-right-lg margin-10-bottom-lg margin-0-left-lg " style="; "> <span class=" header-text "> Fill out the form below to access the guide. </span> </h4> </div>  </div>  <form name="reg_form" method="post" class="form-builder-form sfdc-form-adaptive-label " data-sfdc-form="dynamic:true,signup:false,event:false,paginated:false,formType:lead,cookieRead:true,cookieWrite:true,closeTimeout:-1,minHeight:,disableDB:false,locale:en_us,submitEvent:"> <input type="hidden" name="skipForm" value="true"/> <input type="hidden" data-skip-form name="mcloudFormName" value="GLOB_MAIN_T2L1_OCMS_LCS1"/> <input type="hidden" data-skip-form name="conf_page"/> <input type="hidden" data-skip-form name="FormCampaignId" value="7013y000000jTyhAAE"/> <input type="hidden" data-skip-form name="Lead.Primary_Product_Interest__c" value="Marketing Cloud"/> <input type="hidden" data-skip-form name="PartnerPromoCode" value="Marketing Cloud"/> <input type="hidden" data-skip-form name="tab_campaign_id"/> <input type="hidden" data-skip-form name="formCategory"/> <input type="hidden" data-skip-form name="DriverCampaignId" value="70130000000sUVq"/> <input class="sr-hidden" type="text" name="Region__c" autocomplete="off" tabindex="-1" aria-hidden="true"/> <input class="sr-hidden" type="checkbox" name="validForm" autocomplete="off" tabindex="-1" aria-hidden="true"/> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="firstName textFieldInput section"> <div class="field "> <input id="UserFirstName" type="text" name="UserFirstName" aria-required="true" required="true"/> <label for="UserFirstName" class="placeholder"> First name </label> <span class="error-msg">Enter your first name</span> </div> </div> </div> <div class="field-container-50"><div class="lastName textFieldInput section"> <div class="field "> <input id="UserLastName" type="text" name="UserLastName" aria-required="true" required="true"/> <label for="UserLastName" class="placeholder"> Last name </label> <span class="error-msg">Enter your last name</span> </div> </div> </div> </div> </div> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="title textFieldInput section"> <div class="field "> <input id="UserTitle" type="text" name="UserTitle" aria-required="true" required="true"/> <label for="UserTitle" class="placeholder"> Job title </label> <span class="error-msg">Enter your title</span> </div> </div> </div> <div class="field-container-50"><div class="emailInput textFieldInput section"> <div class="field "> <input autocomplete="email" id="UserEmail" type="email" name="UserEmail" aria-required="true" required="true"/> <label for="UserEmail" class="placeholder"> Email </label> <span class="error-msg">Enter a valid email address</span> </div> </div> </div> </div> </div> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="company textFieldInput section"> <div class="field hide " data-db-field aria-hidden="true"> <input id="CompanyName" type="text" name="CompanyName" placeholder="Company" aria-required="true" required="true"/> <label for="CompanyName" class="placeholder"> Company </label> <span class="error-msg">Enter your company name</span> </div> </div> </div> <div class="field-container-50"><div class="companyEmployees selectFieldInput section"> <div class="field hide" data-db-field aria-hidden="true"> <select id="CompanyEmployees" name="CompanyEmployees" aria-required="true" required="true"> <option disabled label="Employees" selected value="">Employees</option> <option value="10">1 - 20 employees</option> <option value="95">21 - 200 employees</option> <option value="500">201 - 10,000 employees</option> <option value="15000">10,001+ employees</option> </select> <label for="CompanyEmployees" class="placeholder">Employees</label> <span class="error-msg">Select the number of employees</span> </div> </div> </div> </div> </div> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="phoneInput textFieldInput section"> <div class="field "> <input id="UserPhone" type="tel" name="UserPhone" aria-required="true" required="true"/> <label for="UserPhone" class="placeholder"> Phone </label> <span class="error-msg">Enter a valid phone number</span> </div> </div> </div> <div class="field-container-50"><div class="country-state-group section"> <div class="cntry-wrap section"> <div class="country_field selectFieldInput"> <div class="field "> <select id="CompanyCountry" name="CompanyCountry" aria-required="true" required="true"> <option disabled label="Country/Region" selected value="">Country/Region</option> </select> <label for="CompanyCountry" class="placeholder">Country/Region</label> <span class="error-msg">Select your country</span> </div> </div> </div> <div class="state-wrap section" style="display: none;"> <div class="state_field selectFieldInput"> <div class="field "> <select id="CompanyState" name="CompanyState" aria-required="false" required="false"> <option disabled label="State/Province" selected value="">State/Province</option> </select> <label for="CompanyState" class="placeholder">State/Province</label> <span class="error-msg">Select your state/province</span> </div> </div> </div> <div class="checkboxInput select-all section hide"> <div> <div class="field"> <input class="sr-only " type="checkbox" id="agree_to_all" name="agree_to_all" value="on"/> <div class="checkbox-ui" data-input-check></div> <div class="checkbox-ui-label"> Agree to all disclosures below. </div> </div> </div> </div></div> </div> </div> </div> <div class="checkboxInput section"> <div class="hide " aria-hidden="true " data-legal-type="optIn">  <div class="field"> <input class="sr-only" type="checkbox" id="Lead.InfoEmail__c" name="Lead.InfoEmail__c" value="Lead.InfoEmail__c"/> <div class="checkbox-ui" data-input-check></div> <div class="checkbox-ui-label"> Yes, I would like to receive marketing communications regarding Salesforce products, services, and events. I can unsubscribe at a later time. </div> </div> </div> </div> <div class="checkboxInput section"><div class="safeharbor-wrapper hide-checkbox"> <div data-legal-type="disclosure">  <div class="field"> <input class="sr-only" type="checkbox" id="Accept_Terms__c" name="Accept_Terms__c"/> <div class="checkbox-ui" data-input-check></div> <div class="checkbox-ui-label"> By registering I confirm that I have read and agree to the <a href="https://www.salesforce.com/company/privacy/full_privacy.jsp" target="_blank">Privacy Statement</a>. </div> <span class="safeharbor-err-msg error-msg-block"> This field is required. </span> </div> </div> </div></div> <div class="section"><div class="new"></div> </div><div class="iparys_inherited"><div class="form_fields_par iparsys parsys"></div> </div> <div style="display: none;" class="type-captcha section"><div class="field g-recaptcha"></div> <span class="error-msg">Please Complete Captcha</span> </div> <div class="hidden"> <input type="hidden" data-skip-form name="formResourcePath" value="{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}"/> </div> <div class="form_submit_button submitButton buttonCTAItemComponent parbase"> <button name="Get started" type="submit" class="submit btn btn-lg btn-primary salesforce-sans-regular btn-left ">Get started</button> </div> <div class="form-footer-wrap"> </div> <div class="control-rule-prevent-submit hidden"></div> </form> <div class="conf-content hidden" data-form-conf> <div class="bodyCopyComponent parbase section"><div class="margin-60-top-lg margin-0-top-xs text-size-default line-height-default col-lg-11 "> See the power of journeys. </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Get started" data-content-replacement-close-color="sfdc-swap-button-day" href="https://journey-map.herokuapp.com/?journey=start" target="_blank"> <span> Get started </span> </a> </div> </div> </div></div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="step2" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-20-top-lg margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 2. Contribute to email program growth of subscribers with intentional implementation and marketing guidance. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p>Williams-Sonoma, Inc., envisioned a marketing platform that could not only handle its massive sends, but provide more targeted and personalized customer journeys for long-term company growth. In under eight months, <a href="https://www.salesforce.com/services/professional-services/overview/">Salesforce Professional Services</a> partnered with Williams-Sonoma, Inc., to implement Marketing Cloud and Data Cloud — typically a 12–18-month engagement.</p> <p>The company also sought expert service to help scale its business and ensure security during peak seasons. Now, Williams-Sonoma, Inc., teams meet regularly with a technical account manager as part of the company’s <a href="https://www.salesforce.com/services/success-plans/overview/signature-success-plans/">Signature Success Plan</a>. The partnership ensures maximized performance, maintains stability, and accelerates time to value. Already, the company’s successful adoption of Marketing Cloud has contributed to email program growth.</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg margin-0-left-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-100" style="min-height: 100px; 1,000"> <div class="col text-left col-xs-6 col-sm-4 col-md-4 col-lg-4"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive margin-20-top-lg margin-0-top-md margin-20-top-xs center-img-horizontally " alt="7.5" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/image-production-wsi-bird.png"/> <img class="lazy hidden-md hidden-lg img-responsive margin-20-top-lg margin-0-top-md margin-20-top-xs center-img-horizontally " alt="7.5" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/production-wsi-7point5-300px.png"/> </div> </div> </div> <div class="col text-left col-xs-6 col-sm-8 col-md-8 col-lg-8"><div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm" style="height:10px;"></div> </div> <div class="headingComponent parbase section"> <div id="months-to-implement-a-1218-month-engagement" class=" avantgarde-m text-cirrus text-left avant-garde-demi col-lg-12 margin-100-top-lg margin-60-top-md margin-40-top-sm margin-80-top-xs margin-30-bottom-lg " style="; "> <span class=" header-text "> months to implement a 12–18-month engagement </span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg margin-0-left-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-100" style="min-height: 100px; 1,000"> <div class="col text-left col-xs-6 col-sm-4 col-md-4 col-lg-4"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive margin-20-top-lg margin-0-top-md margin-20-top-xs center-img-horizontally " alt="approximately 21M" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-story/production-WSI-21M.png"/> <img class="lazy hidden-md hidden-lg img-responsive margin-20-top-lg margin-0-top-md margin-20-top-xs center-img-horizontally " alt="approximately 21M" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/production-wsi-21m-300px.png"/> </div> </div> </div> <div class="col text-left col-xs-6 col-sm-8 col-md-8 col-lg-8"><div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm" style="height:30px;"></div> </div> <div class="headingComponent parbase section"> <div id="new-subscribers" class=" avantgarde-m text-cirrus text-left avant-garde-demi col-lg-12 margin-100-top-lg margin-60-top-md margin-60-top-sm margin-100-top-xs margin-30-bottom-lg " style="; "> <span class=" header-text "> new subscribers </span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg margin-10-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin-10-right-lg margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/customer-success-day.svg?version=1732331008462') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/services/professional-services/overview/"> <span> Get expert guidance from Salesforce Professional Services <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin-10-right-lg margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/success-day.svg?version=1732331008474') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/services/success-plans/overview/signature-success-plans/"> <span> Maximize outcomes with the Signature Success Plan <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="step3" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-20-top-lg margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 3. Sell to B2B customers and provide faster support with efficient sales and service. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p>Williams-Sonoma, Inc., also serves B2B customers with furniture and home goods for places like offices, Airbnb properties, hotels, or coffee shops. Teams use <a href="https://www.salesforce.com/products/sales/">Sales Cloud</a> and <a href="https://www.salesforce.com/products/service-cloud/overview/">Service Cloud</a> for a more efficient end-to-end sales process from onboarding to support. Businesses can place bulk orders through a sales rep, using Salesforce for negotiations, approvals, discounts, and collaboration. From there, both Sales Cloud and Service Cloud help B2B teams analyze customer activity to create potential upsell opportunities.</p> <p>Since Salesforce is integrated with the company’s order management system, sales reps receive proactive notifications when customers order products. Williams-Sonoma, Inc., also improves service efficiency with a chat integration, increasing first-contact resolution and decreasing handle times to support customers faster.<br /> </p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg margin-10-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin-10-right-lg margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/sales-day.svg?version=1732331008500') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/products/sales/"> <span> Unleash growth with Sales Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin-10-right-lg margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/service-day.svg?version=1732331008513') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/products/service/"> <span> Scale support with Service Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="step4" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-20-top-lg margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 4. Automate and centralize work, saving employees thousands of hours per year. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p>Serving millions of global customers can be challenging across brands and departments. To centralize knowledge and accelerate work, Williams-Sonoma, Inc.’s internal IT teams use <a href="https://www.salesforce.com/products/slack/">Slack</a>.</p> <p>Williams-Sonoma, Inc., has completely transformed its processes without the need for heavy IT involvement. Through integrations with 27 third-party systems, the company can break down data silos, eliminate meetings, and drive productivity between teams, partners, and customers. Williams-Sonoma, Inc., also uses AI and automation to make workflows dramatically more efficient with Workflow Builder.</p> <p>In fact, Williams-Sonoma, Inc.’s in-house technology teams have reduced meeting lengths and saved thousands of hours per year. That means teams can spend more time on strategic functions like product development.<br /> </p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper container-fluid margin-10-top-lg margin-0-left-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-100" style="min-height: 100px; 1,000"> <div class="col text-left col-xs-6 col-sm-4 col-md-4 col-lg-4"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive margin-20-top-lg margin-0-top-md margin-20-top-xs center-img-horizontally " alt="70%" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-story/production-70.png"/> <img class="lazy hidden-md hidden-lg img-responsive margin-20-top-lg margin-0-top-md margin-20-top-xs center-img-horizontally " alt="70%" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/production-wsi-70-percent-300px.png"/> </div> </div> </div> <div class="col text-left col-xs-6 col-sm-8 col-md-8 col-lg-8"><div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-md hidden-lg" style="height:10px;"></div> </div> <div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm" style="height:40px;"></div> </div> <div class="headingComponent parbase section"> <div id="reduction-in-meeting-lengths" class=" avantgarde-m text-cirrus text-left avant-garde-demi col-lg-12 margin-100-top-lg margin-40-top-md margin-80-top-sm margin-100-top-xs margin-30-bottom-lg " style="; "> <span class=" header-text "> reduction in meeting lengths </span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper container-fluid margin-10-top-lg margin-0-left-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-100" style="min-height: 100px; 1,000"> <div class="col text-left col-xs-6 col-sm-4 col-md-4 col-lg-4"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive margin-20-top-lg margin-0-top-md margin-20-top-xs center-img-horizontally " alt="160k" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-story/production-wsi-160k.png"/> <img class="lazy hidden-md hidden-lg img-responsive margin-20-top-lg margin-0-top-md margin-20-top-xs center-img-horizontally " alt="160k" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/production-wsi-160k-300px.png"/> </div> </div> </div> <div class="col text-left col-xs-6 col-sm-8 col-md-8 col-lg-8"><div class="spacerComponent parbase section"><div class="spacer hidden-md hidden-lg" style="height:10px;"></div> </div> <div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm" style="height:50px;"></div> </div> <div class="headingComponent parbase section"> <div id="hours-saved-per-year" class=" avantgarde-m text-cirrus text-left avant-garde-demi col-lg-12 margin-100-top-lg margin-60-top-md margin-60-top-sm margin-100-top-xs margin-30-bottom-lg " style="; "> <span class=" header-text "> hours saved per year </span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg margin-10-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin-10-right-lg margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/products-slack-day.svg?version=1732331008560') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/products/slack/"> <span> Unlock productivity with Slack <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="step5" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-20-top-lg margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 5. Explore the power of AI to scale business for the future. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p>Williams-Sonoma, Inc., isn’t stopping at large-scale personalization or automated selling. Following in the footsteps of its founder, Williams-Sonoma, Inc., is constantly looking for more ways to delight customers — this time with AI. Pairing its own internal innovation with Salesforce, Williams-Sonoma, Inc., plans to explore machine learning, generative AI, and automation to scale its marketing even further.</p> <p>“AI helps our teams make more informed decisions,” said Alber. “It creates efficiencies within our business, and it allows us to be agile as we connect with millions of our customers around the world on a daily basis.”<br /> </p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg margin-10-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin-10-right-lg margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/c360platform-ai-day.svg?version=1732331008585') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/products/artificial-intelligence/"> <span> Start your AI journey with Einstein <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="bodyCopyComponent parbase section"><div class="margin-40-top-lg margin-60-right-lg margin-0-right-md margin-10-bottom-lg text-size-default line-height-32 "> Get our <a href="https://www.salesforce.com/form/other/role-based-newsletter/">biweekly newsletter</a> for tips and insights tailored to your role. </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-4 col-sm-2 col-md-2 col-lg-2"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive " alt="Customer 360 Icon" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/IBM/customer-360-icon.png"/> </div> </div> </div> <div class="col text-left col-xs-4 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-qe="TRACK_CUSTOMLINK_customer360-get-started" data-content-replacement-close-color="sfdc-swap-button-day" href="https://salesforcecustomer360.herokuapp.com/" target="_blank"> <span> Get started with Einstein 1, the #1 AI CRM <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-sm hidden-md hidden-lg columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="related-content" class=" h3 text-stratus text-left salesforce-sans-bold margin-30-top-lg " style="; "> <span class=" header-text "> Related Content </span> </h2> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="cardComponent parbase section"> <div class="thumbnail bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/resources/research-reports/consumer-goods-insights-report/?d=cta-right-rail-1"> <a href="/resources/research-reports/consumer-goods-insights-report/?d=cta-right-rail-1" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="Consumer Goods Industry Insights Report">Consumer Goods Industry Insights Report</a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="Consumer Goods Insights Industry Report" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/cg-insights-report-lp-og-image-1200x675.jpg"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="research" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Research </span> </p> </div> <div class="headingComponent parbase section"> <p id="consumer-goods-insights-industry-report" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> Consumer Goods Insights Industry Report </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/resources/research-reports/consumer-goods-insights-report/">Consumer Goods Industry Insights Report</a> </div> </div> </div> </div> <div class="cardComponent parbase section"> <div class="thumbnail margin-40-top-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/resources/customer-stories/general-mills-consumer-engagement-ai-data/?d=cta-right-rail-2"> <a href="/resources/customer-stories/general-mills-consumer-engagement-ai-data/?d=cta-right-rail-2" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="Snack on this: General Mills triples engagement with data and AI.">Snack on this: General Mills triples engagement with data and AI.</a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/production-resource-card-general-mills.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="customer-story" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Customer Story </span> </p> </div> <div class="headingComponent parbase section"> <p id="snack-on-this-general-mills-triples-engagement-with-data-and-ai" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> Snack on this: General Mills triples engagement with data and AI. </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/resources/customer-stories/general-mills-consumer-engagement-ai-data/">Snack on this: General Mills triples engagement with data and AI.</a> </div> </div> </div> </div> <div class="cardComponent parbase section"> <div class="thumbnail margin-40-top-lg margin-20-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/resources/articles/customer-journey-mapping/?d=cta-right-rail-3"> <a href="/resources/articles/customer-journey-mapping/?d=cta-right-rail-3" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive " alt="What Is Customer Journey Mapping and Why Is It Important?" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/sf-customer-journey-og-img.jpg"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="article" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Article </span> </p> </div> <div class="headingComponent parbase section"> <p id="what-is-customer-journey-mapping-and-why-is-it-important" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> What Is Customer Journey Mapping and Why Is It Important? </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/resources/articles/customer-journey-mapping/">What Is Customer Journey Mapping and Why Is It Important?</a> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="more-resources" class=" avantgarde-l text-stratus text-left avant-garde-demi margin-40-top-lg margin-30-top-xs margin-20-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> More Resources </span> </h2> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/form/services/2022-forrester-consulting-study/?d=cta-bottom-row-1" data-new-window="true"> <a href="/form/services/2022-forrester-consulting-study/?d=cta-bottom-row-1" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" target="_blank"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/customer-stories/heathrow-airport/default.jpg"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="report" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Report </span> </p> </div> <div class="headingComponent parbase section"> <p id="discover-the-roi-cost-savings-and-long-term-business-benefits-of-salesforce-professional-services" class=" h3 text-cirrus text-left salesforce-sans-regular margin-10-bottom-lg head-1" style="; " data-equalize="head-1"> <span class=" header-text "> Discover the ROI, cost savings, and long-term business benefits of Salesforce Professional Services. </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/form/services/2022-forrester-consulting-study/">Discover the ROI, Cost savings and Long-term Business Benefits of Salesforce Professional Services</a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/resources/customer-stories/john-lewis-trusted-relationships-data-ai/?d=cta-bottom-row-2"> <a href="/resources/customer-stories/john-lewis-trusted-relationships-data-ai/?d=cta-bottom-row-2" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="John Lewis builds trusted relationships with data and AI. ">John Lewis builds trusted relationships with data and AI. </a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/johnlewis/john-lewis-partnership-customer-stories-social.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="customer-story" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Customer Story </span> </p> </div> <div class="headingComponent parbase section"> <p id="john-lewis-partnership-enriches-the-customer-experience-with-data" class=" h3 text-cirrus text-left salesforce-sans-regular margin-10-bottom-lg head-1" style="; " data-equalize="head-1"> <span class=" header-text "> John Lewis Partnership enriches the customer experience with data. </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/resources/customer-stories/john-lewis-trusted-relationships-data-ai/">John Lewis builds trusted relationships with data and AI. </a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/blog/d2c-consumer-goods-first-party-data/?d=cta-bottom-row-3"> <a href="https://www.salesforce.com/blog/d2c-consumer-goods-first-party-data/?d=cta-bottom-row-3" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/industries/consumer-goods/consumer-goods-data-blog-img_08_2022.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="blog" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Blog </span> </p> </div> <div class="headingComponent parbase section"> <p id="learn-how-to-build-relationships-with-first-party-data" class=" h3 text-cirrus text-left salesforce-sans-regular margin-10-bottom-lg head-1" style="; " data-equalize="head-1"> <span class=" header-text "> Learn how to build relationships with first-party data. </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/blog/d2c-consumer-goods-first-party-data/"></a> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="referenceComponent reference parbase section"><div class="cq-dd-paragraph"><div class="columncontainer_773f columnContainer parbase"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-3 col-lg-3"><div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm hidden-lg" style="height:5px;"></div> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive hidden-xs hidden-sm margin--10-top-lg margin-80-top-md margin-60-top-sm " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/RC-RBN-footer-banner-fg.png"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-md columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-8 col-lg-8"><div class="headingComponent parbase section"> <h2 id="get-timely-updates-and-fresh-ideas-delivered-to-your-inbox" class=" avantgarde-lgr text-stratus text-center avant-garde-demi col-md-12 col-lg-12 margin-40-top-lg margin-30-top-sm margin-20-bottom-lg margin-10-bottom-md margin-20-bottom-sm " style="; "> <span class=" header-text "> Get timely updates and fresh ideas delivered to your inbox. </span> </h2> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-20-bottom-sm text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Sign up now for newsletters" data-content-replacement-close-color="sfdc-swap-button-day" href="/form/other/role-based-newsletter/?d=cta-footer-57" target="_blank"> <span> Sign up now </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm" style="height:10px;"></div> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive hidden-xs hidden-sm margin-80-top-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/RC-RBN-footer-banner-fg-right.png"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-lg columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-9 col-lg-9"><div class="headingComponent parbase section"> <h2 id="get-timely-updates-and-fresh-ideas-delivered-to-your-inbox" class=" avantgarde-lgr text-stratus text-center avant-garde-demi col-md-12 col-lg-12 margin-40-top-lg margin-20-bottom-lg margin-10-bottom-md margin-20-bottom-sm " style="; "> <span class=" header-text "> Get timely updates and fresh ideas delivered to your inbox. </span> </h2> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-20-bottom-sm text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Sign up now for newsletters" data-content-replacement-close-color="sfdc-swap-button-day" href="/form/other/role-based-newsletter/?d=cta-footer-57" target="_blank"> <span> Sign up now </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-3 col-lg-3"><div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm" style="height:50px;"></div> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive hidden-xs hidden-sm margin-80-top-lg img-bleed-right " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/RC-RBN-footer-banner-fg-right.png"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> </div> </div> <div class="modal fade main-modal" id="mainModal" data-keyboard="true" role="dialog" aria-modal="true"> <div class="modal-dialog"> <div class="modal-content"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true" class="icon-sfdc-icon-x h3"></span></button> <div class="modal-body"></div> </div> </div> </div> <div id="aem-c360-footer"> <hgf-footer home-href="us" legal-only="false" origin="https://wp.salesforce.com/en-us/wp-json"></hgf-footer> </div> <script src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_analytics_bottom.min.js"></script> <script src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_evergage.min.js"></script> <div class="hidden" data-load-libs="commonlyUsed"></div> <div class="hidden" data-load-libs="dropPanelContainer"></div> <div class="hidden" data-load-libs="formContainerV2"></div> <script type="module" src="https://a.sfdcstatic.com//digital/@sfdc-www/clientlibs-web-components/v1-stable/attribution.js"></script> <span class="hidden data-runmode" data-runmode-ispublish="true" data-runmode-isprod="true" data-runmode-isnonprod="false" data-runmode-isstaging="false"></span> <script type="text/javascript" src="//www.salesforce.com/etc.bundles/sfdc-www/bundles/vendors~scriptloader.bundle.914d89992c829da7cb32.js"></script><script type="text/javascript" src="//www.salesforce.com/etc.bundles/sfdc-www/bundles/scriptloader.bundle.914d89992c829da7cb32.js"></script><script type="text/javascript" src="//www.salesforce.com/etc.bundles/sfdc-www/bundles/vendors~utils~webpack-script-manifest-SfdcWwwBaseCnc-js~webpack-script-manifest-commonlyUsed-js~webp~72b17f21.bundle.914d89992c829da7cb32.js"></script><script type="text/javascript" src="//www.salesforce.com/etc.bundles/sfdc-www/bundles/vendors~utils~webpack-script-manifest-SfdcWwwBaseCnc-js~webpack-script-manifest-commonlyUsed-js~webp~8dbeef75.bundle.914d89992c829da7cb32.js"></script><script type="text/javascript" src="//www.salesforce.com/etc.bundles/sfdc-www/bundles/utils.bundle.914d89992c829da7cb32.js"></script> <script type="text/javascript"> window.sfdcBase = window.sfdcBase || {}; if (!sfdcBase.env) window.sfdcBase.env = ({ 'www.salesforce.com': 'PROD', 'www-uat1.salesforce.com': 'UAT', 'www-uat2.salesforce.com': 'UAT', 'www-perf.salesforce.com': 'PERF', 'www-qa1.salesforce.com': 'QA', 'www-qa2.salesforce.com': 'QA', 'www-int.salesforce.com': 'INT', })[location.hostname] ?? 'PROD'; window.sfdcBase.locale="en-us"; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.preventChat=false; </script> <style> .sf-call { bottom: 91px; position: fixed; right: 30px; z-index: 105 } .call-btn-wrapper { display: none!important } .call-btn-wrapper a,a:active,a:focus,a:hover { text-decoration: none } @media(max-width: 767px) { .call-btn-wrapper { background-color:var(--hgf-g-blue-vibrant-50); border-radius: 50%; display: block!important; height: 60px; margin-bottom: 9px; width: 60px } .call-btn-wrapper a.btn { background-image: url(https://www.salesforce.com/etc/clientlibs/sfdc-www/clientlibs_www_livechat/img/call-icon.svg); background-position: 50%; background-repeat: no-repeat; border: none; cursor: pointer; display: block; height: 100%; touch-action: manipulation; width: 100% } } </style> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:1-800-664-9073" aria-label="Call Us"></a> </div> </div> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/miaw.js"></script> <script type="text/javascript" src="/jnmYwLhDSrvFsn4x7w/hOOiJDEu7mNw/EUpJKi4/VUY9E/QchagAB"></script><link rel="stylesheet" type="text/css" href="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/DHdjC/Xt1VSFY"> <script src="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/fm0SA/nIfM04o" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body> </html>

CINXE.COM

Williams-Sonoma, Inc., builds lifelong customer journeys with data. - Salesforce.com