Marketing Software by Salesforce Marketing Cloud

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Marketing Cloud offers a connected suite of tools, built on the Salesforce platform, for unifying and activating first-party customer data, segmenting audiences, managing and automating marketing campaigns across various channels, including email, ads, mobile, and web, delivering real-time personalization, connecting lead generation and account-based marketing (ABM), and automating performance and spend insights to maximize efficient growth. Marketers can increase team productivity and campaign performance with {product.agentforce}} and AI marketing tools built directly into the platform, allowing them to build end-to-end campaigns and proactively optimize performance with AI insights.</p>\n","kind":"card_faq-qna","id":"1685660859682_sqq"},{"headline":"What are the components of Marketing Cloud?","description":"<p>Marketing Cloud is the platform name for a range of solutions which can be purchased through <a href=\"https://www.salesforce.com/marketing/pricing/\" target=\"_self\">editions </a> or as individual products. is the platform name for a range of solutions which can be purchased through <a href=\"https://www.salesforce.com/marketing/pricing/\" target=\"_self\">editions </a> or as individual products.</p>\n<p>There are three main <a href=\"https://www.salesforce.com/marketing/pricing/\" target=\"_self\">editions </a>available based on business size and need, including Starter Suite (the simple CRM suite with marketing, sales, service, and commerce), Marketing Cloud Growth Edition (helps small businesses drive growth efficiently with CRM, AI, and data on the Salesforce Platform) and Marketing Cloud Advanced Edition (helps scale high growth companies with advanced marketing automation and AI capabilities). Please refer to our <a href=\"https://www.salesforce.com/marketing/pricing/\" target=\"_self\">editions and pricing page</a> for additional details.<br><br>Our five products include: <a href=\"https://www.salesforce.com/marketing/engagement/\" target=\"_self\">Engagement</a> (<a href=\"https://www.salesforce.com/marketing/engagement/\" target=\"_self\">email, mobile, advertising,</a> <a href=\"https://www.salesforce.com/marketing/engagement/journey-orchestration/\" target=\"_self\">journeys,</a> and <a href=\"https://www.salesforce.com/marketing/loyalty-management/\" target=\"_self\">loyalty management</a>), <a href=\"https://www.salesforce.com/marketing/b2b-automation/\" target=\"_self\">Account Engagement</a> (marketing and sales alignment, lead generation, and ABM), Data Cloud (<a href=\"https://www.salesforce.com/marketing/data/what-is-a-customer-data-platform/\" target=\"_self\">customer data platform</a>), <a href=\"https://www.salesforce.com/marketing/analytics/\" target=\"_self\">Marketing Intelligence</a> (performance insights, analytics and reporting) and <a href=\"https://www.salesforce.com/marketing/personalization/\" target=\"_self\">Personalization </a>(cross-channel personalization and real-time next best actions).</p>\n","kind":"card_faq-qna","id":"1714516701226_wlk"},{"headline":"What is marketing software?","description":"<p>There are three main <a href=\"\" target=\"_self\">editions </a>available based on business size and need, including Starter Suite (the simple CRM suite with marketing, sales, service, and commerce), Marketing Cloud Growth Edition (helps small businesses drive growth efficiently with CRM, AI, and data on the Salesforce Platform) and Marketing Cloud Advanced Edition (helps scale high growth companies with advanced marketing automation and AI capabilities). Please refer to our <a href=\"\" target=\"_self\">editions and pricing page</a> for additional details.<br><br>Our five products include: Engagement (<a href=\"https://www.salesforce.com/marketing/engagement/email-marketing/guide/\" target=\"_self\">email</a>, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), Data Cloud (<a href=\"https://www.salesforce.com/marketing/data/what-is-a-customer-data-platform/\" target=\"_self\">customer data platform</a>), Marketing Intelligence (performance insights, analytics and reporting) and Personalization (cross-channel personalization and real-time next best actions).</p>\n","kind":"card_faq-qna","id":"1714516824520_mkc"},{"headline":"What are the benefits of marketing software?","description":"<p>Marketing software offers numerous benefits to businesses, including <a href=\"https://www.salesforce.com/marketing/automation/guide/\" target=\"_self\">automation </a>of tasks, improved productivity, personalized customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing marketers to focus on strategic activities, while also enabling personalized interactions and targeted messaging. With powerful <a href=\"https://www.salesforce.com/marketing/analytics/guide/\" target=\"_self\">marketing analytics</a>, businesses can gain valuable insights to optimize their marketing strategies and measure ROI. The software facilitates collaboration among teams, scales with business needs, and integrates with other systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage data-driven decision-making, and drive growth.</p>\n","kind":"card_faq-qna","id":"1714516895050_jli"},{"headline":"Does my business need marketing software?","description":"<p>If you run marketing campaign across multiple channels, marketing software can greatly benefit your business through automation, personalization, and data-driven decision-making. Marketing software streamlines processes, improves productivity, enables personalized customer experiences, and provides valuable insights for optimizing marketing strategies. It helps businesses stay competitive in today's digital landscape and grow more efficiently. Assess your marketing needs, resources, and goals to determine which marketing software is most valuable to your business objectives.</p>\n","kind":"card_faq-qna","id":"1714516914051_rga"},{"headline":"How do I choose the right marketing software?","description":"<p>Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.</p>\n","kind":"card_faq-qna","id":"1714516930436_d43"}]}]}],"path":"/marketing","urlLoc":"us","curHref":"/marketing/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-us"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a> <hgf-c360nav locale=us search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/en-us/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/en-us/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-open-template"> <div data-blade-id="1689007991624_vtv" data-blade-position="1" data-blade-name="sf/notification" data-blade-variant="notification" data-blade-source="www" data-blade-type="blade"> <section id="1689007991624_vtv" class="relative notification--blade notification--blade--image-standard" style="background-color:#032D60" > <article data-module-id="1689007991624_vtv" data-module-name="The Ninth Edition State of Marketing Report: Insights from nearly 5,000 marketers worldwide." data-module-position="1" data-module-type="headline"> <div class="notification__content-wrapper"> <div class="notification__text-wrapper"> <p class="notification__text" style="color: rgb(255, 255, 255)">The Ninth Edition State of Marketing Report: Insights from nearly 5,000 marketers worldwide.</p> <a class="notification__link pbc_link--bold" aria-label="Register now at Dreamforce" href="https://www.salesforce.com/resources/research-reports/state-of-marketing/" target="_self" style="color: rgb(255, 255, 255)"> Learn more </a> </div> </div> </article> </section> </div><div data-blade-id="1668663345400_197k" data-blade-position="2" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <style> section[id="1668663345400_197k"] .headline strong { color: #0D9DDA !important; font-weight: inherit; } </style> <section id="1668663345400_197k" class="relative marquee--blade marquee--right-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1668663345400_197k" data-module-name="Marketers with agents build lasting customer relationships" data-module-position="1" data-module-type="headline"> <div class="video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="1x8YyMnJGUqWTTYVSMKsPF" > <pbc-vidyard-analytics slot="analytics" video-uuid="1x8YyMnJGUqWTTYVSMKsPF" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard "> <h1 class="headline marquee__headline--standard" style=" color:#032D60 "> Marketers with agents build lasting customer relationships </h1> <div class="blade__description"> <p>Action all your data faster with unified profiles and analytics. 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class="container noCTAs"> <article class="grid grid_main"> <header class="logogrid__blade-heading"> <h2 class="pbc-g-text-display-4" style=" "> See how top brands activate data and agents with Salesforce to grow their business. </h2> <div class="blade__description pbc-g-text-body-1-2"> <p> </p> </div> </header> <div class="logo-grid logo-grid-blade logo-grid-blade--5 mt-16 mobile-mt-16"> <div class="logo-block logo-block--1 logo-block--card_logomark" data-module-id="1687812987165_1dtm" data-module-track-impressions="" data-module-name="General Mills Logo" data-module-position="1" data-module-type="card_logomark"> <div class="card__logomark__wrapper pbc-g-elevation-2"> <a href="https://www.salesforce.com/resources/customer-stories/general-mills-consumer-engagement-ai-data/" class="card__logomark__link" > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/general-mills.jpg?w=320" class="card__logomark__image" alt="General Mills Logo" 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width="auto"/> </a> </div> </div> <div class="logo-block logo-block--5 logo-block--card_logomark" data-module-id="1701207710205_ok9" data-module-track-impressions="" data-module-name="William-Sonoma Inc logo" data-module-position="5" data-module-type="card_logomark"> <div class="card__logomark__wrapper pbc-g-elevation-2"> <a href="https://www.salesforce.com/resources/customer-stories/williams-sonoma-ai-data-customer-engagement/" class="card__logomark__link" > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/williams-sonoma.jpg?w=320" class="card__logomark__image" alt="William-Sonoma Inc logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/williams-sonoma.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/williams-sonoma.jpg?resize=300,169 300w" height="auto" width="auto"/> </a> </div> </div> </div> </article> </div> <div class="background__gradient" 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<article class="grid grid_main text__blade--link_below text--center" data-module-id="1731441702670_2v6" data-module-name="What is Marketing Cloud?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--small"> <h2 class="headline text__headline--small" style=" "> What is Marketing Cloud? </h2> <div class="blade__description "> <p>Marketing Cloud is a complete marketing platform designed to help you personalize every moment of engagement across the customer lifecycle. By connecting every department through actionable data and agents, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive growth for your business.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1730301600274_104z" data-blade-position="5" data-blade-name="sf/story" data-blade-variant="story" data-blade-source="www" data-blade-type="blade"> <section id="1730301600274_104z" class="relative story--blade story--link_above layout--3 story--card_story" > <div class="container background__present"> <div class="grid grid_main grid--sixteenbynine story__3 story__gridThree"> <header class="story__blade-heading text--center block_align--center "> <h2 class="headline" style=" "> How can Marketing Cloud help your business? </h2> </header> <div class="cards align-slot--left cards_grid-row-2"> <article class="card card__1 card__wrapper" data-module-id="1731612925108_14io" data-module-name="Unlock trapped data" data-module-track-impressions="" data-module-position="1" data-module-type="card_story" > <div class="card--card_story flex border-rad-16"> <div class="card__content__wrapper flex flex--column"> <div class="card__image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/mc-overview-data-strategy.jpg?w=1024" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/mc-overview-data-strategy.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/mc-overview-data-strategy.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/mc-overview-data-strategy.jpg?resize=768,432 768w" height="auto" width="auto"/> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-0" style=" "> Unlock trapped data </h3> <div class="card__description mb-0"> <p>Personalize every moment in real-time with contextual data about each customer available at your fingertips.</p> 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border-rad-16"> <div class="card__content__wrapper flex flex--column"> <div class="card__image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/mc-overview-ai-strategy.jpg?w=1024" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/mc-overview-ai-strategy.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/mc-overview-ai-strategy.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/mc-overview-ai-strategy.jpg?resize=768,432 768w" height="auto" width="auto"/> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-0" style=" "> Save time with AI </h3> <div class="card__description mb-0"> <p>Create impactful campaigns faster with agents helping to surface insights, define strategy, and generate content.</p> </div> </div> </div> <div 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1.02595V1.67595C9.61021 1.94519 9.82847 2.16345 10.0977 2.16345ZM2.97559 4.03905C1.62939 4.03905 0.538086 5.13036 0.538086 6.47655V14.8516C0.538086 16.1977 1.62939 17.2891 2.97559 17.2891H11.3506C12.6968 17.2891 13.7881 16.1977 13.7881 14.8516L13.7881 8.88513C13.7881 8.59574 13.4383 8.45066 13.2335 8.65509L12.4493 9.43768C12.2661 9.62059 12.1631 9.86888 12.1631 10.1278V14.8516C12.1631 15.3003 11.7993 15.6641 11.3506 15.6641H2.97559C2.52686 15.6641 2.16309 15.3003 2.16309 14.8516V6.47655C2.16309 6.02782 2.52685 5.66405 2.97559 5.66405H7.79909C8.07127 5.66405 8.33106 5.55029 8.51564 5.35026L9.2223 4.58446C9.41442 4.37626 9.26675 4.03905 8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> </div> </div> </div> </article> </div> </div> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 241, 234) 100%);"></div> <div class="blade__background blade__background--below" aria-hidden="true"> <div class="background__graphics"> <svg class="background__contour" viewBox="0 0 1440 98" fill="none"> <path d="M0 0.000976562C229.219 63.3102 470.662 98.001 720 98.001C969.338 98.001 1210.78 63.31 1440 0.000976562V99.001H0V0.000976562Z" fill="white"/> </svg> </div> </div> </section> </div><div data-blade-id="1696032957940_9pk" data-blade-position="6" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1696032957940_9pk" class="relative nup--blade layout--4 nup--card_statistic" > <div class="container container--min-spacing-bottom background__present"> <div class="grid grid_main nup nup__4 nup__gridFour"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Here’s what sets Marketing Cloud apart. </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1696032976781_16xe" data-module-position="1" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?w=1024" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=300,116 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=768,297 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=1024,396 1024w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 30 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> increase in overall marketing ROI </div> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1696357884870_l1m" data-module-position="2" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?w=1024" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=300,116 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=768,297 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=1024,396 1024w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 31 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> increase in customer lifetime value </div> </div> </div> </div> </article> <article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1696357416964_133e" data-module-position="3" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?w=1024" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=300,116 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=768,297 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=1024,396 1024w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 31 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> increase in customer engagement </div> </div> </div> </div> </article> <article class="card card__4 card__wrapper " data-module-track-impressions="" data-module-id="1727467769144_116g" data-module-position="4" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?w=1024" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=300,116 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=768,297 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=1024,396 1024w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 26 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> decrease in cost to acquire new customers </div> </div> </div> </div> </article> </div> </div> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1696294513013_e7u" data-blade-position="7" data-blade-name="sf/footnote" data-blade-variant="footnote" data-blade-source="www" data-blade-type="blade"> <section id="1696294513013_e7u" class="relative footnote--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main footnote--center"> <div class="footnote__text "> <p>*Salesforce Customer Success Metrics</p> </div> </article> </div> </section> </div><div data-blade-id="1731361139288_z6o" data-blade-position="8" data-blade-name="sf/productportfolio" data-blade-variant="productportfolio" data-blade-source="www" data-blade-type="blade"> <section id="1731361139288_z6o" class="relative productportfolio--blade layout-- productportfolio--product_category_group" > <div class="container background__present"> <div class="grid grid_main productportfolio productportfolio__ productportfolio__gridThree"> <header class="productportfolio__blade-heading text--center"> <h2 class="headline" style=" "> Discover why Marketing Cloud is the #1 marketing platform </h2> </header> <div class="select section--category-select"> <select id="1731361139288_z6o-category-select" name="1731361139288_z6o-category-select" autocomplete="off" aria-label="Select product category" data-module-id="1731361139288_z6o-category-select" data-module-name="" data-module-position="0" data-module-type="dropdown" data-module-track-impressions="true" data-module-track-clicks="true" data-id=""> <option value="1731361139218_9ki" data-link-text="Grow customer lifetime value by connecting marketing to CRM" data-link-type="dropdown" data-link-elementType="text">Grow customer lifetime value by connecting marketing to CRM</option> <option value="1731361139230_10wc" data-link-text="Personalize in real-time using data from any source" data-link-type="dropdown" data-link-elementType="text">Personalize in real-time using data from any source</option> <option value="1731361139241_5sy" data-link-text="Deploy and optimize campaigns faster with agents" data-link-type="dropdown" data-link-elementType="text">Deploy and optimize campaigns faster with agents</option> </select> </div> <div class="multiple--category cards section--secondary"> <div class="product_category--container"> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1731361139218_9ki" data-module-id="1731361139218_9ki" data-module-type="card_product-category" data-module-position="1" data-module-name="Grow customer lifetime value by connecting marketing to CRM"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Grow customer lifetime value by connecting marketing to CRM</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1731361139218_9ki" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1731000208925_12mj" aria-label="slide 1 of 3" role="group" data-module-position="2" data-module-type="card_productaddon" data-module-name="Marketing Engagement" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/marketing/engagement/" data-link-text="Marketing Engagement" data-link-url="https://www.salesforce.com/marketing/engagement/" data-link-type="header" target=""> Marketing Engagement </a> </h3> <div class="card__description"> <p>Increase conversion with relevant engagement across email, mobile, ads, and web.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/marketing/engagement/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more: Marketing Engagement" href="https://www.salesforce.com/marketing/engagement/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1731000238096_xtj" aria-label="slide 2 of 3" role="group" data-module-position="3" data-module-type="card_productaddon" data-module-name="Account Engagement" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/marketing/b2b-automation/" data-link-text="Account Engagement" data-link-url="https://www.salesforce.com/marketing/b2b-automation/" data-link-type="header" target=""> Account Engagement </a> </h3> <div class="card__description"> <p>Grow revenue by aligning marketing and sales around every account.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/marketing/b2b-automation/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more: Account Engagement" href="https://www.salesforce.com/marketing/b2b-automation/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1731000261472_5m" aria-label="slide 3 of 3" role="group" data-module-position="4" data-module-type="card_productaddon" data-module-name="Customer Loyalty Solutions" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/marketing/loyalty-management/" data-link-text="Customer Loyalty Solutions" data-link-url="https://www.salesforce.com/marketing/loyalty-management/" data-link-type="header" target=""> Customer Loyalty Solutions </a> </h3> <div class="card__description"> <p>Increase profitability and loyalty with better engagement and personalized rewards.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/marketing/loyalty-management/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more: Customer Loyalty Solutions" href="https://www.salesforce.com/marketing/loyalty-management/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1731361139230_10wc" data-module-id="1731361139230_10wc" data-module-type="card_product-category" data-module-position="5" data-module-name="Personalize in real-time using data from any source"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Personalize in real-time using data from any source</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1731361139230_10wc" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1731000330499_sr0" aria-label="slide 1 of 3" role="group" data-module-position="6" data-module-type="card_productaddon" data-module-name="Data Cloud" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/marketing/data/" data-link-text="Data Cloud" data-link-url="https://www.salesforce.com/marketing/data/" data-link-type="header" target=""> Data Cloud </a> </h3> <div class="card__description"> <p>Drive growth with faster access to centralized data that's seamlessly activated to any channel.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/marketing/data/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more: Data Cloud" href="https://www.salesforce.com/marketing/data/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1731000346371_z07" aria-label="slide 2 of 3" role="group" data-module-position="7" data-module-type="card_productaddon" data-module-name="Marketing Intelligence" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/marketing/analytics/" data-link-text="Marketing Intelligence" data-link-url="https://www.salesforce.com/marketing/analytics/" data-link-type="header" target=""> Marketing Intelligence </a> </h3> <div class="card__description"> <p>Optimize cross-channel campaigns and spend with a single view of your marketing performance.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/marketing/analytics/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more: Marketing Intelligence" href="https://www.salesforce.com/marketing/analytics/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1731000373243_rd8" aria-label="slide 3 of 3" role="group" data-module-position="8" data-module-type="card_productaddon" data-module-name="Personalization" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/marketing/personalization/" data-link-text="Personalization" data-link-url="https://www.salesforce.com/marketing/personalization/" data-link-type="header" target=""> Personalization </a> </h3> <div class="card__description"> <p>Drive ROI and CLV with personalized experiences across every customer touchpoint.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/marketing/personalization/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more: Personalization" href="https://www.salesforce.com/marketing/personalization/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1731361139241_5sy" data-module-id="1731361139241_5sy" data-module-type="card_product-category" data-module-position="9" data-module-name="Deploy and optimize campaigns faster with agents"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Deploy and optimize campaigns faster with agents</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1731361139241_5sy" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1731000404334_qzu" aria-label="slide 1 of 2" role="group" data-module-position="10" data-module-type="card_productaddon" data-module-name="Marketing AI" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/marketing/ai/" data-link-text="Marketing AI" data-link-url="https://www.salesforce.com/marketing/ai/" data-link-type="header" target=""> Marketing AI </a> </h3> <div class="card__description"> <p>Optimize every step of the campaign process with trusted, purpose-built AI.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/marketing/ai/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing AI" href="https://www.salesforce.com/marketing/ai/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1731000412863_fnf" aria-label="slide 2 of 2" role="group" data-module-position="11" data-module-type="card_productaddon" data-module-name="Small Business Marketing" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/small-business/marketing/" data-link-text="Small Business Marketing" data-link-url="https://www.salesforce.com/small-business/marketing/" data-link-type="header" target=""> Small Business Marketing </a> </h3> <div class="card__description"> <p>Grow your small business faster with marketing automation on the world's #1 AI CRM.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/small-business/marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more: Small Business Marketing" href="https://www.salesforce.com/small-business/marketing/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="productportfolio_cta" data-module-name="Discover why Marketing Cloud is the #1 marketing platform" data-module-position="12" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="See all Product Pricing" data-link-url="https://www.salesforce.com/marketing/pricing" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" href="https://www.salesforce.com/marketing/pricing" > See all Product Pricing </a> </pbc-button> </div> </div> </div> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?resize=768,240 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/logo-marketing-category-product-category-background.jpg?resize=2048,640 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1719948455679_y9v" data-blade-position="9" data-blade-name="sf/horizontaltabs" data-blade-variant="horizontaltabs" data-blade-source="www" data-blade-type="blade"> <section id="1719948455679_y9v" class="relative horizontaltabs--blade horizontaltabs---image" > <div class="container container--min-spacing-bottom"> <article class="grid grid_main" data-module-track-impressions="false" data-module-id="1719948455679_y9v" data-module-name="See how some of the world's biggest companies succeed with Marketing Cloud." data-module-position="1" data-module-type="headline"> <header class="horizontaltabs__blade-heading text--center"> <h2 class="headline" style=" "> See how some of the world's biggest companies succeed with Marketing Cloud. </h2> </header> <div class="horizontaltabs--container"> <div class="tabs" data-component="tabs" data-localized-more="More"> <ul class="tablist automatic centered" role="tablist" aria-label="tablist"> <li data-module-id="tab-1-1719948455679_y9v" data-module-name="SiriusXM" data-module-position="1" data-module-type="tab" data-module-track-impressions="true" data-module-track-clicks="true" role="none"> <button data-tab="tab-1-1719948455679_y9v" type="button" role="tab" aria-controls="tab-1-1719948455679_y9v"> <span>SiriusXM</span> </button> </li> <li data-module-id="tab-2-1719948455679_y9v" data-module-name="Formula 1" data-module-position="2" data-module-type="tab" data-module-track-impressions="true" data-module-track-clicks="true" role="none"> <button data-tab="tab-2-1719948455679_y9v" type="button" role="tab" aria-controls="tab-2-1719948455679_y9v"> <span>Formula 1</span> </button> </li> </ul> <div id="tab-1-1719948455679_y9v" role="tabpanel" aria-labelledby="tab-1-1719948455679_y9v" > <section id="1719948455679_y9v" class="relative oneup--blade oneup--right-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1719948455679_y9v" data-module-name="SiriusXM Engages the Next Generation of Listeners with Data Cloud" data-module-position="1" data-module-type="headline"> <div class="video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="vCkaXYhPfxfY4aMtPxDdWj" > <pbc-vidyard-analytics slot="analytics" video-uuid="vCkaXYhPfxfY4aMtPxDdWj" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <div class="eyebrow eyebrow-display-2"> <div class="eyebrow__image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/sirius.png?w=320" class="" alt="" sizes="100vw" srcset="" /> </div> </div> <h2 class="headline" style=" "> SiriusXM Engages the Next Generation of Listeners with Data Cloud </h2> <div class="blade__description"> <p>With Data Cloud and Marketing Cloud, SiriusXM harmonizes data across channels to create a 360-degree view of listeners. That way, they can personalize marketing experiences to keep subscribers engaged.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Watch Now" data-link-url="https://www.salesforce.com/plus/experience/dreamforce_2023/series/the_future_of_ai_at_dreamforce_2023/episode/episode-s1e9" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Learn more" href="https://www.salesforce.com/plus/experience/dreamforce_2023/series/the_future_of_ai_at_dreamforce_2023/episode/episode-s1e9" target="_self" rel="noopener" > Watch Now </a> </pbc-button> </div> </div> </div> </article> </div> </section> </div> <div id="tab-2-1719948455679_y9v" role="tabpanel" aria-labelledby="tab-2-1719948455679_y9v" class="hidden" > <section id="1719948455679_y9v" class="relative oneup--blade oneup--left-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="false" data-module-id="1719948455679_y9v" data-module-name="Formula 1 boosts fan satisfaction to 88% by making every second count." data-module-position="1" data-module-type="headline"> <div class="video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="TAC8S9E4YEighiooY1vKQv" > <pbc-vidyard-analytics slot="analytics" video-uuid="TAC8S9E4YEighiooY1vKQv" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <div class="eyebrow eyebrow-display-2"> <div class="eyebrow__image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/01/formula-1-logo.png?w=800" class="" alt="" sizes="100vw" srcset="" /> </div> </div> <h2 class="headline" style=" "> Formula 1 boosts fan satisfaction to 88% by making every second count. </h2> <div class="blade__description"> <p>With a shared view of customer data and powerful real-time insights from Salesforce Data Cloud, sales, service, and marketing pros can delight fans with well-choreographed speed and consistency. Here’s how they do it.</p> </div> </header> <div class="cta_container flex flex--left ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Read the story" data-link-url="https://www.salesforce.com/resources/customer-stories/formula1-personalized-content-fan-engagement/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Formula 1 web story" href="https://www.salesforce.com/resources/customer-stories/formula1-personalized-content-fan-engagement/" > Read the story </a> </pbc-button> </div> </div> </div> </article> </div> </section> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1730302918003_ivf" data-blade-position="10" data-blade-name="sf/horizontaltabs" data-blade-variant="horizontaltabs" data-blade-source="www" data-blade-type="blade"> <section id="1730302918003_ivf" class="relative horizontaltabs--blade horizontaltabs---image" > <div class="container"> <article class="grid grid_main" data-module-track-impressions="false" data-module-id="1730302918003_ivf" data-module-name="Discover what's new in Marketing" data-module-position="1" data-module-type="headline"> <header class="horizontaltabs__blade-heading text--center"> <h2 class="headline" style=" "> Discover what's new in Marketing </h2> </header> <div class="horizontaltabs--container"> <div class="tabs" data-component="tabs" data-localized-more="More"> <ul class="tablist automatic centered" role="tablist" aria-label="tablist"> <li data-module-id="tab-1-1730302918003_ivf" data-module-name="Innovation" data-module-position="1" data-module-type="tab" data-module-track-impressions="true" data-module-track-clicks="true" role="none"> <button data-tab="tab-1-1730302918003_ivf" type="button" role="tab" aria-controls="tab-1-1730302918003_ivf"> <span>Innovation</span> </button> </li> <li data-module-id="tab-2-1730302918003_ivf" data-module-name="Content" data-module-position="2" data-module-type="tab" data-module-track-impressions="true" data-module-track-clicks="true" role="none"> <button data-tab="tab-2-1730302918003_ivf" type="button" role="tab" aria-controls="tab-2-1730302918003_ivf"> <span>Content</span> </button> </li> <li data-module-id="tab-3-1730302918003_ivf" data-module-name="Analyst Reports" data-module-position="3" data-module-type="tab" data-module-track-impressions="true" data-module-track-clicks="true" role="none"> <button data-tab="tab-3-1730302918003_ivf" type="button" role="tab" aria-controls="tab-3-1730302918003_ivf"> <span>Analyst Reports</span> </button> </li> <li data-module-id="tab-4-1730302918003_ivf" data-module-name="Webinars" data-module-position="4" data-module-type="tab" data-module-track-impressions="true" data-module-track-clicks="true" role="none"> <button data-tab="tab-4-1730302918003_ivf" type="button" role="tab" aria-controls="tab-4-1730302918003_ivf"> <span>Webinars</span> </button> </li> </ul> <div id="tab-1-1730302918003_ivf" role="tabpanel" aria-labelledby="tab-1-1730302918003_ivf" > <section id="1730302918003_ivf" class="relative nup--blade layout--3 nup--card_resource" > <div class="container background__present"> <div class="grid grid_main nup nup__3 nup__gridThree no-header"> <div class="cards cards--minimal"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1731362560318_16w0" data-module-name="Agentforce Campaigns" data-module-position="1" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://salesforce.vidyard.com/watch/rDP6vAvKUtB1RDfkN2Ztis?" tabindex="-1" aria-label="Agentforce Campaigns" data-link-url="https://salesforce.vidyard.com/watch/rDP6vAvKUtB1RDfkN2Ztis?" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/9th-som-promo-blade-1024x1024-1.png?w=1024" class="card__image" alt="Agentforce Card" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/9th-som-promo-blade-1024x1024-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/9th-som-promo-blade-1024x1024-1.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/9th-som-promo-blade-1024x1024-1.png?resize=768,768 768w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Marketing Cloud Keynote</span> <h3 class="card__headline mb-16" style=" "> <a href="https://salesforce.vidyard.com/watch/rDP6vAvKUtB1RDfkN2Ztis?" data-link-text="Agentforce Campaigns" data-link-url="https://salesforce.vidyard.com/watch/rDP6vAvKUtB1RDfkN2Ztis?" data-link-type="header" target="_blank"> Agentforce Campaigns </a> </h3> <div class="card__description mt-16"> <p>Save time with a trusted AI agent to help generate a campaign brief, target audience segment, content, and customer journey based on your goals and guidelines.</p> </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Watch Demo" data-link-url="https://salesforce.vidyard.com/watch/rDP6vAvKUtB1RDfkN2Ztis?" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Watch Demo" href="https://salesforce.vidyard.com/watch/rDP6vAvKUtB1RDfkN2Ztis?" target="_blank" rel="noopener" > Watch Demo <svg width="18" height="18" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"> <path fill-rule="evenodd" clip-rule="evenodd" d="M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.34002 10.9558C7.5304 11.1461 7.83906 11.1461 8.02945 10.9558L15.6717 3.31348V7.73848C15.6717 8.00772 15.89 8.22598 16.1592 8.22598H16.8092C17.0785 8.22598 17.2967 8.00772 17.2967 7.73848V1.47595C17.2967 0.958186 16.877 0.538452 16.3592 0.538452H10.0977C9.82847 0.538452 9.61021 0.756713 9.61021 1.02595V1.67595C9.61021 1.94519 9.82847 2.16345 10.0977 2.16345ZM2.97559 4.03905C1.62939 4.03905 0.538086 5.13036 0.538086 6.47655V14.8516C0.538086 16.1977 1.62939 17.2891 2.97559 17.2891H11.3506C12.6968 17.2891 13.7881 16.1977 13.7881 14.8516L13.7881 8.88513C13.7881 8.59574 13.4383 8.45066 13.2335 8.65509L12.4493 9.43768C12.2661 9.62059 12.1631 9.86888 12.1631 10.1278V14.8516C12.1631 15.3003 11.7993 15.6641 11.3506 15.6641H2.97559C2.52686 15.6641 2.16309 15.3003 2.16309 14.8516V6.47655C2.16309 6.02782 2.52685 5.66405 2.97559 5.66405H7.79909C8.07127 5.66405 8.33106 5.55029 8.51564 5.35026L9.2223 4.58446C9.41442 4.37626 9.26675 4.03905 8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1730302917917_1591" data-module-name="Unified Conversations 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300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/whatsapp_sf_unified-conversations.jpg?resize=768,433 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/whatsapp_sf_unified-conversations.jpg?resize=1024,577 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Press Release</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/form/marketing/unified-messaging-whatsapp/?d=pb" data-link-text="Unified Conversations for WhatsApp" data-link-url="https://www.salesforce.com/form/marketing/unified-messaging-whatsapp/?d=pb" data-link-type="header" target="_blank"> Unified Conversations for WhatsApp </a> </h3> <div class="card__description mt-16"> <p>Transform one-way marketing promotions into dynamic customer support conversations across a single WhatsApp number</p> </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/form/marketing/unified-messaging-whatsapp/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Learn more: Unified Conversations for WhatsApp" href="https://www.salesforce.com/form/marketing/unified-messaging-whatsapp/?d=pb" target="_blank" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1730302917922_14f6" data-module-name="Meet Einstein Personalization" data-module-position="3" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://salesforce.vidyard.com/watch/4vCEaouGiW1JiJF4M7HWfB" tabindex="-1" aria-label="Meet Einstein Personalization" 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aria-labelledby="tab-2-1730302918003_ivf" class="hidden" > <section id="1730302918003_ivf" class="relative nup--blade layout--3 nup--card_resource" > <div class="container background__present"> <div class="grid grid_main nup nup__3 nup__gridThree no-header"> <div class="cards cards--minimal"> <article class="card card__1 card__wrapper " data-module-track-impressions="false" data-module-id="1730302917935_oue" data-module-name="State of Marketing Report" data-module-position="1" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/resources/research-reports/state-of-marketing/" tabindex="-1" aria-label="State of Marketing Report" data-link-url="https://www.salesforce.com/resources/research-reports/state-of-marketing/" data-link-type="image" target=""> <img loading="lazy" 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href="https://www.salesforce.com/resources/research-reports/state-of-marketing/" data-link-text="State of Marketing Report" data-link-url="https://www.salesforce.com/resources/research-reports/state-of-marketing/" data-link-type="header" target=""> State of Marketing Report </a> </h3> <div class="card__description mt-16"> <p>See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide.</p> </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Get the report" data-link-url="https://www.salesforce.com/resources/research-reports/state-of-marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Get the report: State of Marketing Report" href="https://www.salesforce.com/resources/research-reports/state-of-marketing/" > Get the report </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="false" data-module-id="1730302917940_2jt" data-module-name="CDP Activation Guide" data-module-position="2" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/resources/articles/cdp-data-activation-guide/" tabindex="-1" aria-label="CDP Activation Guide" data-link-url="https://www.salesforce.com/resources/articles/cdp-data-activation-guide/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/redefining-cdp-article-og.jpg?w=1024" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/redefining-cdp-article-og.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/redefining-cdp-article-og.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/redefining-cdp-article-og.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/redefining-cdp-article-og.jpg?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Guide</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/resources/articles/cdp-data-activation-guide/" data-link-text="CDP Activation Guide" data-link-url="https://www.salesforce.com/resources/articles/cdp-data-activation-guide/" data-link-type="header" target="_self"> CDP Activation Guide </a> </h3> <div class="card__description mt-16"> <p>Learn five ways to engage customers with unlocked data.</p> </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Get the guide" data-link-url="https://www.salesforce.com/resources/articles/cdp-data-activation-guide/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Get the guide: CDP Activation Guide" href="https://www.salesforce.com/resources/articles/cdp-data-activation-guide/" target="_self" rel="noopener" > Get the guide </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper " data-module-track-impressions="false" data-module-id="1730302917945_xye" data-module-name="Connecting Marketing and Service Experiences" data-module-position="3" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/resources/articles/marketing-customer-service/" tabindex="-1" aria-label="Connecting Marketing and Service Experiences" data-link-url="https://www.salesforce.com/resources/articles/marketing-customer-service/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/4-steps-article-resource-card-1.jpg?w=1024" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/4-steps-article-resource-card-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/4-steps-article-resource-card-1.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/4-steps-article-resource-card-1.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/4-steps-article-resource-card-1.jpg?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Article</span> <h3 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class="container background__present"> <div class="grid grid_main nup nup__3 nup__gridThree no-header"> <div class="cards cards--minimal"> <article class="card card__1 card__wrapper " data-module-track-impressions="false" data-module-id="1730302917961_1644" data-module-name="2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs" data-module-position="1" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/form/marketing/2024-gartner-multichannel-marketing/?d=pb" tabindex="-1" aria-label="2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs" data-link-url="https://www.salesforce.com/form/marketing/2024-gartner-multichannel-marketing/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" 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"> <a href="https://www.salesforce.com/form/marketing/2024-gartner-multichannel-marketing/?d=pb" data-link-text="2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs" data-link-url="https://www.salesforce.com/form/marketing/2024-gartner-multichannel-marketing/?d=pb" data-link-type="header" target="_blank"> 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs </a> </h3> <div class="card__description mt-16"> <p>Discover why Gartner positioned us as a Leader in the 2024 Magic Quadrant for Multichannel Marketing Hubs.</p> </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the Report" data-link-url="https://www.salesforce.com/form/marketing/2024-gartner-multichannel-marketing/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Read the Report: 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs" 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data-module-id="1685660859682_sqq" data-module-name="What does Marketing Cloud do?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685660859507_zth-11" class="accordion__trigger" id="accordion1685660859507_zth-11" aria-label="What does Marketing Cloud do?"> <span class="accordion__title relative"> What does Marketing Cloud do? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-11" id="rel1685660859507_zth-11"> <div class="accordion__description"> <p>Marketing Cloud helps you build lasting customer relationships with the power of AI, data, and CRM. Marketing Cloud offers a connected suite of tools, built on the Salesforce platform, for unifying and activating first-party customer data, segmenting audiences, managing and automating marketing campaigns across various channels, including email, ads, mobile, and web, delivering real-time personalization, connecting lead generation and account-based marketing (ABM), and automating performance and spend insights to maximize efficient growth. Marketers can increase team productivity and campaign performance with {product.agentforce}} and AI marketing tools built directly into the platform, allowing them to build end-to-end campaigns and proactively optimize performance with AI insights.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1714516701226_wlk" data-module-name="What are the components of Marketing Cloud?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-12" class="accordion__trigger" id="accordion1685660859507_zth-12" aria-label="What are the components of Marketing Cloud?"> <span class="accordion__title relative"> What are the components of Marketing Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-12" id="rel1685660859507_zth-12"> <div class="accordion__description"> <p>Marketing Cloud is the platform name for a range of solutions which can be purchased through <a href="https://www.salesforce.com/marketing/pricing/" target="_self">editions </a> or as individual products. is the platform name for a range of solutions which can be purchased through <a href="https://www.salesforce.com/marketing/pricing/" target="_self">editions </a> or as individual products.</p> <p>There are three main <a href="https://www.salesforce.com/marketing/pricing/" target="_self">editions </a>available based on business size and need, including Starter Suite (the simple CRM suite with marketing, sales, service, and commerce), Marketing Cloud Growth Edition (helps small businesses drive growth efficiently with CRM, AI, and data on the Salesforce Platform) and Marketing Cloud Advanced Edition (helps scale high growth companies with advanced marketing automation and AI capabilities). Please refer to our <a href="https://www.salesforce.com/marketing/pricing/" target="_self">editions and pricing page</a> for additional details.<br><br>Our five products include: <a href="https://www.salesforce.com/marketing/engagement/" target="_self">Engagement</a> (<a href="https://www.salesforce.com/marketing/engagement/" target="_self">email, mobile, advertising,</a> <a href="https://www.salesforce.com/marketing/engagement/journey-orchestration/" target="_self">journeys,</a> and <a href="https://www.salesforce.com/marketing/loyalty-management/" target="_self">loyalty management</a>), <a href="https://www.salesforce.com/marketing/b2b-automation/" target="_self">Account Engagement</a> (marketing and sales alignment, lead generation, and ABM), Data Cloud (<a href="https://www.salesforce.com/marketing/data/what-is-a-customer-data-platform/" target="_self">customer data platform</a>), <a href="https://www.salesforce.com/marketing/analytics/" target="_self">Marketing Intelligence</a> (performance insights, analytics and reporting) and <a href="https://www.salesforce.com/marketing/personalization/" target="_self">Personalization </a>(cross-channel personalization and real-time next best actions).</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1714516824520_mkc" data-module-name="What is marketing software?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-13" class="accordion__trigger" id="accordion1685660859507_zth-13" aria-label="What is marketing software?"> <span class="accordion__title relative"> What is marketing software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-13" id="rel1685660859507_zth-13"> <div class="accordion__description"> <p>There are three main <a href="" target="_self">editions </a>available based on business size and need, including Starter Suite (the simple CRM suite with marketing, sales, service, and commerce), Marketing Cloud Growth Edition (helps small businesses drive growth efficiently with CRM, AI, and data on the Salesforce Platform) and Marketing Cloud Advanced Edition (helps scale high growth companies with advanced marketing automation and AI capabilities). Please refer to our <a href="" target="_self">editions and pricing page</a> for additional details.<br><br>Our five products include: Engagement (<a href="https://www.salesforce.com/marketing/engagement/email-marketing/guide/" target="_self">email</a>, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), Data Cloud (<a href="https://www.salesforce.com/marketing/data/what-is-a-customer-data-platform/" target="_self">customer data platform</a>), Marketing Intelligence (performance insights, analytics and reporting) and Personalization (cross-channel personalization and real-time next best actions).</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1714516895050_jli" data-module-name="What are the benefits of marketing software?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-14" class="accordion__trigger" id="accordion1685660859507_zth-14" aria-label="What are the benefits of marketing software?"> <span class="accordion__title relative"> What are the benefits of marketing software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-14" id="rel1685660859507_zth-14"> <div class="accordion__description"> <p>Marketing software offers numerous benefits to businesses, including <a href="https://www.salesforce.com/marketing/automation/guide/" target="_self">automation </a>of tasks, improved productivity, personalized customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing marketers to focus on strategic activities, while also enabling personalized interactions and targeted messaging. With powerful <a href="https://www.salesforce.com/marketing/analytics/guide/" target="_self">marketing analytics</a>, businesses can gain valuable insights to optimize their marketing strategies and measure ROI. The software facilitates collaboration among teams, scales with business needs, and integrates with other systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage data-driven decision-making, and drive growth.</p> </div> </section> </div> <div class="accordion__item accordion__item-5 " data-module-id="1714516914051_rga" data-module-name="Does my business need marketing software?" data-module-position="5" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-15" class="accordion__trigger" id="accordion1685660859507_zth-15" aria-label="Does my business need marketing software?"> <span class="accordion__title relative"> Does my business need marketing software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-15" id="rel1685660859507_zth-15"> <div class="accordion__description"> <p>If you run marketing campaign across multiple channels, marketing software can greatly benefit your business through automation, personalization, and data-driven decision-making. Marketing software streamlines processes, improves productivity, enables personalized customer experiences, and provides valuable insights for optimizing marketing strategies. It helps businesses stay competitive in today's digital landscape and grow more efficiently. Assess your marketing needs, resources, and goals to determine which marketing software is most valuable to your business objectives.</p> </div> </section> </div> <div class="accordion__item accordion__item-6 " data-module-id="1714516930436_d43" data-module-name="How do I choose the right marketing software?" data-module-position="6" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-16" class="accordion__trigger" id="accordion1685660859507_zth-16" aria-label="How do I choose the right marketing software?"> <span class="accordion__title relative"> How do I choose the right marketing software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-16" id="rel1685660859507_zth-16"> <div class="accordion__description"> <p>Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div> </main> <hgf-footer home-href=us origin=https://wp.sfdcdigital.com/en-us/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:18005523064" aria-label="Call Us"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[{"tagName":"Content Intent:Automation|Data","tagUuid":"1ec7811b-1135-4898-a35c-078406199dd9|6098cf1b-8291-4099-a7b9-07f575f4268b","uuid":"db1727ac-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Content Audiences:Marketing (Department)","tagUuid":"5cc3cbb0-e35a-434d-b2e5-08b1dbbd255f","uuid":"db17278a-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Products:Marketing Cloud","tagUuid":"94de41a5-93d3-4dd1-be94-e331cfa94889","uuid":"db1727a8-2c68-11b2-80f8-000d3a4fec0d"}],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/miaw.js"></script> <link rel="stylesheet" type="text/css" href="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/DHdjC/Xt1VSFY"> <script src="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/fm0SA/nIfM04o" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>

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