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TINT" /><meta property="og:description" content="We explore what zero party data is, how you collect it, and how it can be used to deliver on key business objectives" /><meta property="og:url" content="https://www.tintup.com/blog/how-to-use-zero-party-data/" /><meta property="og:site_name" content="TINT" /><meta property="article:published_time" content="2022-10-11T16:42:18+00:00" /><meta property="article:modified_time" content="2024-02-12T15:00:16+00:00" /><meta property="og:image" content="https://www.tintup.com/blog/wp-content/uploads/223203.gif" /><meta property="og:image:width" content="324" /><meta property="og:image:height" content="329" /><meta property="og:image:type" content="image/gif" /><meta name="author" content="Jordan Ben" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Jordan Ben" /><meta name="twitter:label2" content="Est. reading time" /><meta name="twitter:data2" content="7 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.tintup.com/blog/how-to-use-zero-party-data/","url":"https://www.tintup.com/blog/how-to-use-zero-party-data/","name":"How to Use Zero Party Data - 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current-menu-parent current-post-parent menu-cat-519 menu-item-15271"><a href="https://www.tintup.com/blog/category/zero-party-data/"><span>Zero Party Data</span></a></li><li class="menu-item view-all menu-cat-532"><a href="https://www.tintup.com/blog/category/community-powered-marketing/"><span>View All</span></a></li></ol></div><section class="column recent-posts"><div class="posts-wrap" data-posts="4" data-id="526" data-page="1" data-pages="7" data-submenu="1"><div class="ts-row cf posts posts-1"><div class="col-3 post"> <a href="https://www.tintup.com/blog/study-word-of-mouth-greater-impact-on-purchase-decisions/" class="image-link"> <picture class="attachment-post-thumbnail size-post-thumbnail wp-post-image" title="[STUDY] Word-of-Mouth Greater Impact on Purchase Decisions" decoding="async"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/Study-shows-Word-of-Mouth-has-greater-influence-on-purchase-decisions_TINT-270x180.png.webp 270w, 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class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13399" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-476 menu-item-has-children item-mega-menu menu-item-13399"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>User-Generated Content</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-477 menu-item-13404"><a href="https://www.tintup.com/blog/category/user-generated-content/why-ugc/"><span>Why UGC</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-478 menu-item-13402"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/"><span>UGC Research & Trends</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-479 menu-item-13400"><a href="https://www.tintup.com/blog/category/user-generated-content/tips-guides-how-tos/"><span>Tips, Guides, and How-To’s</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-529 menu-item-15272"><a href="https://www.tintup.com/blog/category/ratings-reviews/"><span>Ratings & Reviews</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-480 menu-item-13401"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-examples/"><span>UGC Examples</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-481 menu-item-13403"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-tools/"><span>UGC Tools</span></a></li><li class="menu-item view-all menu-cat-476"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>View All</span></a></li></ol></div><section class="column recent-posts"><div class="posts-wrap" data-posts="4" data-id="477" data-page="1" data-pages="4" data-submenu="1"><div class="ts-row cf posts posts-1"><div class="col-3 post"> <a href="https://www.tintup.com/blog/user-generated-content-definition/" class="image-link"> <picture class="attachment-post-thumbnail size-post-thumbnail wp-post-image" title="What is User-Generated Content: Complete Guide to UGC" decoding="async" loading="lazy"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-270x180.png.webp 270w, https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-300x201.png.webp 300w, https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-1024x684.png.webp 1024w, 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2023</time></div></div></div></div><div class="navigate"> <a href="#" class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13405" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-244 menu-item-has-children item-mega-menu menu-item-13405"><a href="https://www.tintup.com/blog/category/influencer-marketing/"><span>Influencer Marketing</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-482 menu-item-13406"><a href="https://www.tintup.com/blog/category/influencer-marketing/about-influencer-marketing/"><span>About Influencer Marketing</span></a></li><li class="menu-item menu-item-type-taxonomy 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https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-300x200.jpg 300w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-770x515.jpg 770w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-370x245.jpg 370w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc.jpg 1000w" sizes="(max-width: 270px) 100vw, 270px" /> </a> <a href="https://www.tintup.com/blog/should-your-retail-brand-go-dtc/" class="post-title">Should Your Retail Brand Go DTC?</a><div class="post-meta"> <time class="post-date" datetime="2021-10-07T00:34:52-05:00">October 7, 2021</time></div></div></div></div><div class="navigate"> <a href="#" class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13412" class="menu-item menu-item-type-custom menu-item-object-custom 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class="cf"><div class="featured"> <a href="https://www.tintup.com/blog/wp-content/uploads/How-to-Use-Zero-Party-Data_TINT.png" class="image-link" aria-label="Enlarge Featured Image"><picture class="attachment-full size-full wp-post-image" title="How to Use Zero Party Data" decoding="async" loading="lazy"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/How-to-Use-Zero-Party-Data_TINT.png.webp 1000w, https://www.tintup.com/blog/wp-content/uploads/How-to-Use-Zero-Party-Data_TINT-300x200.png.webp 300w, https://www.tintup.com/blog/wp-content/uploads/How-to-Use-Zero-Party-Data_TINT-270x180.png.webp 270w, https://www.tintup.com/blog/wp-content/uploads/How-to-Use-Zero-Party-Data_TINT-770x515.png.webp 770w" sizes="100vw"/> <img width="1000" height="667" src="https://www.tintup.com/blog/wp-content/uploads/How-to-Use-Zero-Party-Data_TINT.png" alt="" sizes="100vw" decoding="async" loading="lazy" srcset="https://www.tintup.com/blog/wp-content/uploads/How-to-Use-Zero-Party-Data_TINT.png 1000w, https://www.tintup.com/blog/wp-content/uploads/How-to-Use-Zero-Party-Data_TINT-300x200.png 300w, https://www.tintup.com/blog/wp-content/uploads/How-to-Use-Zero-Party-Data_TINT-270x180.png 270w, https://www.tintup.com/blog/wp-content/uploads/How-to-Use-Zero-Party-Data_TINT-770x515.png 770w"/> </picture> </a><div class="overlay post-meta the-post-meta"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/zero-party-data/" class="category">Zero Party Data</a> </span><h1 class="post-title">How to Use Zero Party Data</h1> <span class="post-by meta-item">By <span><a href="https://www.tintup.com/blog/author/jordan/" title="Posts by Jordan Ben" rel="author">Jordan Ben</a></span> </span> <span class="meta-sep"></span> <time class="post-date" datetime="2022-10-11T11:42:18-05:00">October 11, 2022</time> <span class="meta-sep"></span> <span class="meta-item read-time">7 Mins Read</span></div></div></div><div class="main wrap"><div id="post-14768" class="the-post-modern post-14768 post type-post status-publish format-standard has-post-thumbnail category-zero-party-data"><div class="ts-row cf"><div class="col-8 main-content cf"><article class="the-post"><div class="post-content description cf entry-content content-spacious-full"><p>There is no doubt the term “<a href="https://www.tintup.com/blog/what-is-zero-party-data/" target="_blank" rel="noopener">zero party data</a>” is taking hold in the marketing community. Some headlines are even proclaiming <a href="https://www.forbes.com/sites/theyec/2022/03/14/zero-party-data-is-the-new-oil/?sh=6bcbcb3d7e98" target="_blank" rel="noopener">zero party data is the new oil</a>. As brands grapple with a changing internet landscape, direct consumer relationships fueled by zero party data will be vital in maintaining market share and building loyalty.</p><p>But first, what is zero party data, and how do you collect it? And finally, how do you use zero party data to deliver on key business objectives? Let’s talk about it.</p><h4>What is Zero Party Data?</h4><p><strong>Zero party data is information a consumer shares directly and intentionally with a company or brand. It typically includes personal preferences, emotional leanings, and lifestyle behaviors.</strong></p><p>Zero party data is often associated with first party data, but <a href="https://www.tintup.com/blog/what-is-zero-party-data/" target="_blank" rel="noopener">there are key differences between the two</a>. The bottom line difference is zero party data is proactively shared data, while first party data is often passively shared and mostly related to behavioral site metrics.</p><h4>Why is Zero Party Data Important?</h4><p>Today’s consumers expect <a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying" target="_blank" rel="noopener">brands to cater to their needs</a>, so marketers need to have strategies in place to collect personal information that builds accurate customer profiles.</p><p>From this, brands can understand purchase intentions and deliver high-quality customer experiences and product recommendations.</p><p>Although many consumers <a href="https://www.spiceworks.com/marketing/customer-experience/news/76-customers-are-comfortable-sharing-their-data-for-personalization-merkle-report/" target="_blank" rel="noopener">are agreeable to giving up their data</a> in exchange for a better experience, there are growing privacy concerns, and consumers are becoming pickier and pickier with whom they share their information.</p><p>Data also unlocks a powerful way to secure long-term emotional loyalty from consumers by delivering personalized engagement. Research has consistently shown that <a href="https://hbr.org/2016/08/an-emotional-connection-matters-more-than-customer-satisfaction" target="_blank" rel="noopener">emotionally-connected consumers are more than twice as valuable</a> as highly satisfied customers on a lifetime value basis. Emotionally connected consumers buy more products, pay more attention to communication, and recommend your brand to others.</p><p>Marketers can no longer rely on just demographic information or transactional data to create personalized marketing that emotionally resonates.</p><p>A zero party data strategy solves the paradox of designing an effective strategy that builds emotional loyalty while also creating owned data channels that respect consumer privacy and doesn’t rely on third parties.</p><p>Put simply, when it comes to the future of marketing, successful consumer engagement will be more empathetic, purposeful, and customer-first. Zero party data helps brand marketers achieve this.</p><h4>Ways to Collect Zero Party Data</h4><p>Take a look at your overall digital presence, and you’ll see many opportunities to collect zero party data. Here are a few:</p><p><strong>Site Registration</strong> – Whether signing up for an ecommerce account or subscribing to your email list, any registration moment is a great place to collect zero party data. For example, if you’re a skincare brand, this is an excellent opportunity to ask consumers about skin type. But be careful; this is not the time to push for much more, or you could risk a consumer abandoning registration altogether. Make sure any data you collect is intentional and relates directly to your brand.</p><p><strong>Online Community</strong> – An <a href="https://www.tintup.com/solutions/owned-brand-community/" target="_blank" rel="noopener">online brand community</a> is a dedicated destination for consumers to connect with your brand and other like-minded people. With the right <a href="https://www.tintup.com/solutions/owned-brand-community/" target="_blank" rel="noopener">technology</a>, online communities are perfect for collecting and acting upon zero party data. Additionally, because online communities are about connection and conversation, consumers are more willing to share broader, value-based information like personal interests, hobbies, and lifestyle behaviors. This kind of information can be a goldmine if you use it right.</p><p><strong>Interactive Content</strong> – According to the Content Marketing Institute, 87% of marketers agree that <a href="https://contentmarketinginstitute.com/articles/interactive-content-customer-experiences/" target="_blank" rel="noopener">interactive content grabs attention</a> more effectively than static content. This can be anything from lifestyle and product quizzes to augmented reality filters or even interactive digital <a href="https://www.tintup.com/blog/how-to-do-digital-product-sampling/" target="_blank" rel="noopener">sampling</a> like Walmarts Wonder Lab, where consumers can “play” with toys online before purchasing. Interactive content is fun for consumers and beneficial for collecting data.</p><p><strong>Surveys and Polls</strong> – Surveys can offer consumers a way to provide feedback to a brand, but also, with the right technology platform (ahem, <a href="https://www.tintup.com/consumer-insights/" target="_blank" rel="noopener">TINT</a>), it can be used to create a progressive consumer profile. As with any kind of data collection, it’s important to specify how you’ll use it. If a consumer completes a survey and identifies as someone who loves online shopping, let them know you’ll use that information to send more online-based offers.</p><h4><strong>How to Use Zero Party Data</strong></h4><p><strong>Encourage Opt-in and Conversion</strong></p><p>While ultimately all marketing activities should lead to conversion, zero party data collection is a great mechanism to generate sales immediately with consumers.</p><p><picture loading="lazy" decoding="async" class="aligncenter wp-image-15456 size-large"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Stitch-Fix-Style-Quiz_TINT-1024x576.png.webp 1024w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Stitch-Fix-Style-Quiz_TINT-300x169.png.webp 300w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Stitch-Fix-Style-Quiz_TINT-1536x864.png.webp 1536w" sizes="(max-width: 770px) 100vw, 770px"/> <img loading="lazy" decoding="async" src="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Stitch-Fix-Style-Quiz_TINT-1024x576.png" alt="Beginning screen for Stitchfix style quiz" width="770" height="433" srcset="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Stitch-Fix-Style-Quiz_TINT-1024x576.png 1024w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Stitch-Fix-Style-Quiz_TINT-300x169.png 300w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Stitch-Fix-Style-Quiz_TINT-1536x864.png 1536w" sizes="(max-width: 770px) 100vw, 770px"/> </picture> </p><p>Clothing retailers can present surveys to learn more about their shoppers’ style preferences and then guide them to items they like best. You can see this happening with companies like <a href="https://www.stitchfix.com/" target="_blank" rel="noopener">Stitch Fix</a>, which prompt visitors to take their style discovery quiz. Taking the quiz requires creating an account.</p><p><picture loading="lazy" decoding="async" class="aligncenter wp-image-15455 size-large"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Brooks-Show-Quiz_TINT-1024x576.png.webp 1024w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Brooks-Show-Quiz_TINT-300x169.png.webp 300w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Brooks-Show-Quiz_TINT-1536x864.png.webp 1536w" sizes="(max-width: 770px) 100vw, 770px"/> <img loading="lazy" decoding="async" src="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Brooks-Show-Quiz_TINT-1024x576.png" alt="Beginning screen for Brook's Sneaker Finder" width="770" height="433" srcset="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Brooks-Show-Quiz_TINT-1024x576.png 1024w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Brooks-Show-Quiz_TINT-300x169.png 300w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Brooks-Show-Quiz_TINT-1536x864.png 1536w" sizes="(max-width: 770px) 100vw, 770px"/> </picture> </p><p>Or take a look at shoe brand Brooks Running, which uses a science-backed <a href="https://www.brooksrunning.com/en_us/shoefinder/" target="_blank" rel="noopener">Shoe Finder</a> quiz that captures information like running habits, injury history, foot position, balance, and much more to offer personalized product recommendations. Brooks is transparent about why each piece of information is used and includes popups explaining how they use it.</p><p><strong>Deliver Personalized Engagement</strong></p><p>Zero party data is also important to relationship-building by delivering engagement tailored to each individual. This can be especially important for staying top-of-mind in between purchases.</p><p>For example, suppose you delivered a lifestyle quiz, and a consumer identified that they have a graphic design interest. With the right platform, this data should be used to deliver a relevant offer like an art contest or a survey asking for feedback on a logo redesign. When this process becomes automated, executing personalized engagement at scale becomes achievable.</p><p><picture loading="lazy" decoding="async" class="aligncenter wp-image-15453 size-large"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-ARM-and-HAMMER_TINT-1024x576.png.webp 1024w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-ARM-and-HAMMER_TINT-300x169.png.webp 300w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-ARM-and-HAMMER_TINT-1536x864.png.webp 1536w" sizes="(max-width: 770px) 100vw, 770px"/> <img loading="lazy" decoding="async" src="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-ARM-and-HAMMER_TINT-1024x576.png" alt="ARM & HAMMER Community Screen" width="770" height="433" srcset="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-ARM-and-HAMMER_TINT-1024x576.png 1024w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-ARM-and-HAMMER_TINT-300x169.png 300w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-ARM-and-HAMMER_TINT-1536x864.png 1536w" sizes="(max-width: 770px) 100vw, 770px"/> </picture> </p><p>ARM & HAMMER’s timeless Baking Soda brand is widely known and has been a go-to cleaning solution for generations. When they started their <a href="https://www.tintup.com/case-studies/arm-hammer-baking-soda/" target="_blank" rel="noopener">Simple Solutions</a> online community, they aimed to increase household penetration by collecting information about a consumer’s lifestyle and then offering relevant educational tips on the many uses of Baking Soda. For parents, this could include science experiments and craft ideas. For people with an active outdoor lifestyle, it could be tips on using Baking Soda in skin remedies like bug bites.</p><p><strong>Drive Emotional Loyalty</strong></p><p>One of the reasons zero party data is so valuable is because it often allows you to understand the values most important to your consumer. This empowers you to highlight your own brand values and create an authentic connection between your brand and your audience.</p><p><picture loading="lazy" decoding="async" class="aligncenter wp-image-15452 size-large"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Clio-Snacks_TINT-1024x576.png.webp 1024w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Clio-Snacks_TINT-300x169.png.webp 300w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Clio-Snacks_TINT-1536x864.png.webp 1536w" sizes="(max-width: 770px) 100vw, 770px"/> <img loading="lazy" decoding="async" src="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Clio-Snacks_TINT-1024x576.png" alt="Discussion Forum from the Clio Cravings Club Community" width="770" height="433" srcset="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Clio-Snacks_TINT-1024x576.png 1024w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Clio-Snacks_TINT-300x169.png 300w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Clio-Snacks_TINT-1536x864.png 1536w" sizes="(max-width: 770px) 100vw, 770px"/> </picture> </p><p>Fast-growing chocolate-covered yogurt brand, Clio Snacks, created its <a href="https://www.tintup.com/case-studies/clio-snacks/" target="_blank" rel="noopener">Clio Cravings Club</a> as an owned channel to collect information about consumers and market to <a href="https://www.tintup.com/blog/how-community-makes-a-big-business-impact-for-clio-snacks/" target="_blank" rel="noopener">them in a meaningful way</a>. Rather than focusing solely on transactional behavior, an online community is designed to deliver engagement and foster loyalty that galvanizes consumers to act.</p><p><strong>Mine Audience Insights</strong></p><p>Zero party data allows businesses to dive deeper into how consumers think and understand how they can create the best possible customer experience. It removes the guesswork and empowers your brand to make smarter decisions.</p><p><picture loading="lazy" decoding="async" class="aligncenter wp-image-15454 size-large"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Grubhub-Tastemakers_TINT-1024x576.png.webp 1024w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Grubhub-Tastemakers_TINT-300x169.png.webp 300w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Grubhub-Tastemakers_TINT-1536x864.png.webp 1536w" sizes="(max-width: 770px) 100vw, 770px"/> <img loading="lazy" decoding="async" src="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Grubhub-Tastemakers_TINT-1024x576.png" alt="Discussion in the Grubhub Tastemakers Community" width="770" height="433" srcset="https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Grubhub-Tastemakers_TINT-1024x576.png 1024w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Grubhub-Tastemakers_TINT-300x169.png 300w, https://www.tintup.com/blog/wp-content/uploads/Zero-Party-Data-Grubhub-Tastemakers_TINT-1536x864.png 1536w" sizes="(max-width: 770px) 100vw, 770px"/> </picture> </p><p>Popular food delivery service, Grubhub, started its <a href="https://www.tintup.com/case-studies/grubhub/" target="_blank" rel="noopener">Tastemakers</a> online brand community specifically to build a zero party data relationship with passionate diners and engaged college students. With always-on access to their Vesta-powered online brand community, Grubhub can obtain predictive insights that make delivering relevant offers to college students easy, and most importantly, it is easy to scale.</p><h4>How TINT Can Help with Zero Party Data</h4><p>TINT believes in empowering brands to take back their consumer relationships from third party sites and build always-on owned data engines. Our all-in-one, <a href="https://www.tintup.com/solutions/owned-brand-community/" target="_blank" rel="noopener">online brand community platform</a> secures your consumer relationships, mobilizes your brand advocates, and captures zero party data to accelerate the speed to ROI of all your marketing efforts.</p><h4>Interested in more?</h4><p><a href="http://www.tintup.com/demo">Sign up for a demo today.</a></p></div><div class="the-post-foot cf"><div class="tag-share cf"><div class="post-share"></div></div></div><div class="author-box"><div class="image"><img alt='Avatar photo' src='https://www.tintup.com/blog/wp-content/uploads/cropped-1683497267698-82x82.jpg' srcset='https://www.tintup.com/blog/wp-content/uploads/cropped-1683497267698-164x164.jpg 2x' class='avatar avatar-82 photo' height='82' width='82' loading='lazy' decoding='async'/></div><div class="content"> <span class="author"> <span>Author</span> <a href="https://www.tintup.com/blog/author/jordan/" title="Posts by Jordan Ben" rel="author">Jordan Ben</a> </span><p class="text author-bio">VP, Product Strategy</p><ul class="social-icons"></ul></div></div><section class="related-posts grid-3"><h4 class="section-head"><span class="title">Related Posts</span></h4><div class="ts-row posts cf"><article class="post col-4"> <a href="https://www.tintup.com/blog/what-is-zero-party-data/" title="What is Zero Party Data – Everything Marketers Need to Know" class="image-link"> <img width="770" height="515" src="https://www.tintup.com/blog/wp-content/uploads/Data-Insights_TINT-1-770x515.png" class="image wp-post-image" alt="A man staring at his computer screen" title="What is Zero Party Data – Everything Marketers Need to Know" decoding="async" loading="lazy" srcset="https://www.tintup.com/blog/wp-content/uploads/Data-Insights_TINT-1-770x515.png 770w, https://www.tintup.com/blog/wp-content/uploads/Data-Insights_TINT-1-300x200.png 300w, https://www.tintup.com/blog/wp-content/uploads/Data-Insights_TINT-1-1024x683.png 1024w, 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