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UGC Research & Trends Archives - TINT
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class="main-wrap"><header id="main-head" class="main-head head-nav-below has-search-modal simple simple-boxed"><div class="inner inner-head" data-sticky-bar="normal"><div class="wrap cf wrap-head"><div class="left-contain"> <span class="mobile-nav"><i class="tsi tsi-bars"></i></span><div class="title ts-logo"> <a href="https://www.tintup.com" title="TINT" rel="home"> <img src="https://www.tintup.com/blog/wp-content/uploads/TINT_logo.png" class="logo-image" alt="TINT" /> </a></div></div><div class="navigation-wrap inline"><nav class="navigation inline simple light" data-sticky-bar="normal"><div class="menu-categories-container"><ul id="menu-categories" class="menu"><li id="menu-item-13729" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-13729"><a href="https://www.tintup.com/blog/"><span>Blog</span></a></li><li id="menu-item-15264" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-532 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srcset="https://www.tintup.com/blog/wp-content/uploads/year-of-community-powered-marketing-270x180.png 270w, https://www.tintup.com/blog/wp-content/uploads/year-of-community-powered-marketing-370x245.png 370w" sizes="(max-width: 270px) 100vw, 270px"/> </picture> </a> <a href="https://www.tintup.com/blog/future-forward-brands-community-powered-marketing-in-2024/" class="post-title">Future-Forward Brands Look to Community Powered Marketing in 2024</a><div class="post-meta"> <time class="post-date" datetime="2024-01-08T09:26:38-06:00">January 8, 2024</time></div></div></div></div><div class="navigate"> <a href="#" class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13399" class="menu-item menu-item-type-taxonomy menu-item-object-category current-category-ancestor current-menu-ancestor current-menu-parent current-category-parent menu-item-has-children menu-cat-476 menu-item-has-children item-mega-menu menu-item-13399"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>User-Generated Content</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-477 menu-item-13404"><a href="https://www.tintup.com/blog/category/user-generated-content/why-ugc/"><span>Why UGC</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category current-menu-item menu-cat-478 menu-item-13402"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/" aria-current="page"><span>UGC Research & Trends</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-479 menu-item-13400"><a href="https://www.tintup.com/blog/category/user-generated-content/tips-guides-how-tos/"><span>Tips, Guides, and How-To’s</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-529 menu-item-15272"><a href="https://www.tintup.com/blog/category/ratings-reviews/"><span>Ratings & Reviews</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-480 menu-item-13401"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-examples/"><span>UGC Examples</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-481 menu-item-13403"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-tools/"><span>UGC Tools</span></a></li><li class="menu-item view-all menu-cat-476"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>View All</span></a></li></ol></div><section class="column recent-posts"><div class="posts-wrap" 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class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-484 menu-item-13409"><a href="https://www.tintup.com/blog/category/influencer-marketing/influencer-marketing-tips-guides-and-how-tos/"><span>Influencer Marketing Tips and How To’s</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-485 menu-item-13407"><a href="https://www.tintup.com/blog/category/influencer-marketing/influencer-marketing-examples/"><span>Influencer Marketing Examples</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-486 menu-item-13410"><a href="https://www.tintup.com/blog/category/influencer-marketing/influencer-marketing-tools/"><span>Influencer Marketing Tools</span></a></li><li class="menu-item view-all menu-cat-244"><a href="https://www.tintup.com/blog/category/influencer-marketing/"><span>View All</span></a></li></ol></div><section class="column recent-posts"><div class="posts-wrap" data-posts="4" 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datetime="2022-04-19T12:03:27-05:00">April 19, 2022</time></div></div><div class="col-3 post"> <a href="https://www.tintup.com/blog/top-influencer-marketing-trends-for-2022/" class="image-link"> <img width="270" height="180" src="https://www.tintup.com/blog/wp-content/uploads/blog-image-influencer-trends-1-1-270x180.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Man sitting on a ledge overlooking the ocean" title="Top Influencer Marketing Trends for 2022" decoding="async" srcset="https://www.tintup.com/blog/wp-content/uploads/blog-image-influencer-trends-1-1-270x180.png 270w, https://www.tintup.com/blog/wp-content/uploads/blog-image-influencer-trends-1-1-300x200.png 300w, https://www.tintup.com/blog/wp-content/uploads/blog-image-influencer-trends-1-1-1024x683.png 1024w, https://www.tintup.com/blog/wp-content/uploads/blog-image-influencer-trends-1-1-1536x1024.png 1536w, 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class="sub-title">Category</span><h2 class="title">UGC Research & Trends</h2> <i class="background">Category</i><div class="wrap description"><p>The latest user-generated content research and trends.</p></div></div><div class="main wrap"><div class="ts-row cf"><div class="col-8 main-content cf"><div class="posts-dynamic posts-container ts-row list count-3 mixed"><div class="col-12 large cf"><article id="post-13980" class="post-main large-post post-13980 post type-post status-publish format-standard has-post-thumbnail category-ugc-research-and-trends tag-authentic-ratings tag-authentic-reviews tag-ratings tag-ratings-and-reviews tag-reviews tag-ugc"><header class="post-header cf"><div class="featured"> <a href="https://www.tintup.com/blog/authentic-ratings-and-reviews/" class="image-link"><img width="1170" height="508" src="https://www.tintup.com/blog/wp-content/uploads/Consumers-Want-More-Ratings-and-Reviews-1170x508.png" class="attachment-contentberg-main-full size-contentberg-main-full wp-post-image" alt="" title="Consumers Want Authentic Ratings and Reviews" decoding="async" fetchpriority="high" /> </a></div><div class="post-meta post-meta-a"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/" class="category">UGC Research & Trends</a> </span> <span class="meta-sep"></span><h2 class="post-title-alt"> <a href="https://www.tintup.com/blog/authentic-ratings-and-reviews/">Consumers Want Authentic Ratings and Reviews</a></h2></div></header><div class="post-content description cf post-excerpt"><p>Are you part of the 80% of people who check ratings and reviews before making a purchase? Consider your own buying behavior. After ensuring that a product or service is up to your specification, you likely look for authentic ratings and reviews like testimonials and photos. People prioritize other people’s opinions before making a purchase. And these people don’t have to be friends or family members. People trust ratings and reviews from strangers and base…</p><div class="read-more"><a href="https://www.tintup.com/blog/authentic-ratings-and-reviews/"><span>Read More</span></a></div></div></article></div><div class="posts-wrap"><div class="col-12"><article id="post-13958" class="list-post list-post-b"><div class="post-thumb"> <a href="https://www.tintup.com/blog/top-user-generated-content-statistics-to-watch-in-2023/" class="image-link"> <img width="370" height="305" src="https://www.tintup.com/blog/wp-content/uploads/Top-UGC-Stats-to-Watch_2023_TINT-370x305.png" class="attachment-contentberg-list-b size-contentberg-list-b wp-post-image" alt="Top UGC Stats to Watch in 2023" title="Top User-Generated Content Statistics to Watch" decoding="async" /> </a></div><div class="content"><div class="post-meta post-meta-a"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/" class="category">UGC Research & Trends</a> </span> <span class="meta-sep"></span><h2 class="post-title"> <a href="https://www.tintup.com/blog/top-user-generated-content-statistics-to-watch-in-2023/">Top User-Generated Content Statistics to Watch</a></h2></div><div class="post-content post-excerpt cf"><p>One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand communities and customers share their experiences. They’re asking brands to post UGC – and scrolling past brand-created content at a, seemingly, faster rate than ever. Each year, we…</p></div><div class="post-footer"> <a href="https://www.tintup.com/blog/top-user-generated-content-statistics-to-watch-in-2023/" class="read-more-btn">Read More</a></div></div></article></div><div class="col-12"><article id="post-13938" class="list-post list-post-b"><div class="post-thumb"> <a href="https://www.tintup.com/blog/how-different-industries-use-ugc/" class="image-link"> <img width="370" height="305" src="https://www.tintup.com/blog/wp-content/uploads/How-Different-Industries-Use-UGC_TINT-370x305.jpg" class="attachment-contentberg-list-b size-contentberg-list-b wp-post-image" alt="Six images featuring user-generated content across different industries – a woman swimming, a woman checking her make-up in the mirror, hands holding smoothies, a woman taking a photo, a hand holding a cream, and a woman walking as she shows off her sneakers." title="How Different Industries Use UGC" decoding="async" /> </a></div><div class="content"><div class="post-meta post-meta-a"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/marketing/" class="category">Marketing</a> </span> <span class="meta-sep"></span><h2 class="post-title"> <a href="https://www.tintup.com/blog/how-different-industries-use-ugc/">How Different Industries Use UGC</a></h2></div><div class="post-content post-excerpt cf"><p>Jay Abraham is a famous name in the marketing world. He’s one of the OG’s of the space and he’s not shy about sharing his secret to success. It’s simple: stop looking at what everybody in your industry is doing and instead look outside of it. The whole…</p></div><div class="post-footer"> <a href="https://www.tintup.com/blog/how-different-industries-use-ugc/" class="read-more-btn">Read More</a></div></div></article></div></div><div class="col-12 large cf"><article id="post-13243" class="post-main large-post post-13243 post type-post status-publish format-standard has-post-thumbnail category-ugc-research-and-trends tag-marketing-2022 tag-marketing-predictions tag-marketing-themes"><header class="post-header cf"><div class="featured"> <a href="https://www.tintup.com/blog/7-marketing-themes-and-7-marketing-predictions-for-2022/" class="image-link"><img width="796" height="508" src="https://www.tintup.com/blog/wp-content/uploads/7-marketing-themes-and-7-marketing-predictions-for-2022-e1643066127644-796x508.png" class="attachment-contentberg-main-full size-contentberg-main-full wp-post-image" alt="sign on beach with arrows pointing toward future and past" title="7 Marketing Themes and 7 Marketing Predictions for 2022" decoding="async" loading="lazy" /> </a></div><div class="post-meta post-meta-a"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/" class="category">UGC Research & Trends</a> </span> <span class="meta-sep"></span><h2 class="post-title-alt"> <a href="https://www.tintup.com/blog/7-marketing-themes-and-7-marketing-predictions-for-2022/">7 Marketing Themes and 7 Marketing Predictions for 2022</a></h2></div></header><div class="post-content description cf post-excerpt"><p>Every year, marketers have new trends, new platforms, and new expectations that they need to stay on top of…or risk getting left in the dust. Thankfully, we’ve got you covered. Every year, we conduct our own research to discover the must-know consumer trends and marketing themes, both as related to UGC and not. Then, we report our findings, predictions, and tips in the State of User-Generated Content report and throughout our blog. From marketer’s number…</p><div class="read-more"><a href="https://www.tintup.com/blog/7-marketing-themes-and-7-marketing-predictions-for-2022/"><span>Read More</span></a></div></div></article></div><div class="posts-wrap"><div class="col-12"><article id="post-13214" class="list-post list-post-b"><div class="post-thumb"> <a href="https://www.tintup.com/blog/the-user-generated-content-marketing-stats-you-need-to-know-in-2022/" class="image-link"> <img width="370" height="305" src="https://www.tintup.com/blog/wp-content/uploads/The-User-Generated-Content-Marketing-Stats-You-Need-to-Know-in-2022_TINT-370x305.png" class="attachment-contentberg-list-b size-contentberg-list-b wp-post-image" alt="TINT logo next to graph paper featuring a chart on a wooden table" title="The User-Generated Content Marketing Stats You Need to Know" decoding="async" loading="lazy" /> </a></div><div class="content"><div class="post-meta post-meta-a"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/" class="category">UGC Research & Trends</a> </span> <span class="meta-sep"></span><h2 class="post-title"> <a href="https://www.tintup.com/blog/the-user-generated-content-marketing-stats-you-need-to-know-in-2022/">The User-Generated Content Marketing Stats You Need to Know</a></h2></div><div class="post-content post-excerpt cf"><p>When it comes to marketing effectiveness, user-generated content (UGC) steals the show. Marketers have learned that UGC is one of the best ways to build trust, grow engagement, and drive conversions, and the following stats prove it. All marketing channels benefit from UGC, and that’s what makes it…</p></div><div class="post-footer"> <a href="https://www.tintup.com/blog/the-user-generated-content-marketing-stats-you-need-to-know-in-2022/" class="read-more-btn">Read More</a></div></div></article></div><div class="col-12"><article id="post-13182" class="list-post list-post-b"><div class="post-thumb"> <a href="https://www.tintup.com/blog/5-consumer-trends-shaping-ugc-in-2022/" class="image-link"> <img width="370" height="305" src="https://www.tintup.com/blog/wp-content/uploads/Consumer-Trends-Blog-1-370x305.png" class="attachment-contentberg-list-b size-contentberg-list-b wp-post-image" alt="TINT logo next to a phone displaying an image of shoes" title="Consumer Trends Shaping UGC" decoding="async" loading="lazy" /> </a></div><div class="content"><div class="post-meta post-meta-a"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/" class="category">UGC Research & Trends</a> </span> <span class="meta-sep"></span><h2 class="post-title"> <a href="https://www.tintup.com/blog/5-consumer-trends-shaping-ugc-in-2022/">Consumer Trends Shaping UGC</a></h2></div><div class="post-content post-excerpt cf"><p>Remember back when UGC was a good idea? These days, it’s much more than that. It’s a must-have. In 2022, consumers practically demand it, not to mention, it solves marketers’ biggest challenges. Here are the 5 consumer trends making UGC non-optional, according to research conducted by TINT and reported in our State of User-Generated Content report 2022.</p></div><div class="post-footer"> <a href="https://www.tintup.com/blog/5-consumer-trends-shaping-ugc-in-2022/" class="read-more-btn">Read More</a></div></div></article></div></div><div class="col-12 large cf"><article id="post-12961" class="post-main large-post post-12961 post type-post status-publish format-standard has-post-thumbnail category-ugc-research-and-trends tag-hospitality tag-travel-tourism"><header class="post-header cf"><div class="featured"> <a href="https://www.tintup.com/blog/report-authentic-content-travel-tourism/" class="image-link"><img width="1170" height="508" src="https://www.tintup.com/blog/wp-content/uploads/Content-Matters-as-Travel-Recovers-Header-1170x508.jpg" class="attachment-contentberg-main-full size-contentberg-main-full wp-post-image" alt="" title="New Report Emphasizes Importance of Authentic Content for Tourism and Hospitality Industries" decoding="async" loading="lazy" /> </a></div><div class="post-meta post-meta-a"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/" class="category">UGC Research & Trends</a> </span> <span class="meta-sep"></span><h2 class="post-title-alt"> <a href="https://www.tintup.com/blog/report-authentic-content-travel-tourism/">New Report Emphasizes Importance of Authentic Content for Tourism and Hospitality Industries</a></h2></div></header><div class="post-content description cf post-excerpt"><p>Travel Brands are recommended to focus on communicating trust and confidence as industries rebuild post-lockdown. New research stresses the importance of using authentic social media and marketing content for travel-related industries as they recover from the global impacts of COVID-19. Travel-centric brands face a “next normal” in a world where social media adoption and consumer expectations have increased exponentially. The report, produced by travel research authority PhocusWire in partnership with TINT, finds that many brands…</p><div class="read-more"><a href="https://www.tintup.com/blog/report-authentic-content-travel-tourism/"><span>Read More</span></a></div></div></article></div><div class="posts-wrap"><div class="col-12"><article id="post-12544" class="list-post list-post-b"><div class="post-thumb"> <a href="https://www.tintup.com/blog/9-visual-content-trends-to-watch/" class="image-link"> <img width="370" height="305" src="https://www.tintup.com/blog/wp-content/uploads/Visual-Trends-to-Watch-TINT-370x305.png" class="attachment-contentberg-list-b size-contentberg-list-b wp-post-image" alt="" title="9 Visual Content Trends to Watch" decoding="async" loading="lazy" /> </a></div><div class="content"><div class="post-meta post-meta-a"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/" class="category">UGC Research & Trends</a> </span> <span class="meta-sep"></span><h2 class="post-title"> <a href="https://www.tintup.com/blog/9-visual-content-trends-to-watch/">9 Visual Content Trends to Watch</a></h2></div><div class="post-content post-excerpt cf"><p>Every great marketer can agree on one thing: stories sell. People don’t buy products, they buy the stories behind the products. Incorporating visual storytelling into your marketing has never been more important and the following are 9 visual content trends to watch. 9 Visual Content Trends to Watch…</p></div><div class="post-footer"> <a href="https://www.tintup.com/blog/9-visual-content-trends-to-watch/" class="read-more-btn">Read More</a></div></div></article></div><div class="col-12"><article id="post-12318" class="list-post list-post-b"><div class="post-thumb"> <a href="https://www.tintup.com/blog/2021-battle-for-digital-engagement/" class="image-link"> <img width="370" height="305" src="https://www.tintup.com/blog/wp-content/uploads/Battle-for-digital-engagement-370x305.png" class="attachment-contentberg-list-b size-contentberg-list-b wp-post-image" alt="" title="The 2021 Battle for Digital Engagement" decoding="async" loading="lazy" /> </a></div><div class="content"><div class="post-meta post-meta-a"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/" class="category">UGC Research & Trends</a> </span> <span class="meta-sep"></span><h2 class="post-title"> <a href="https://www.tintup.com/blog/2021-battle-for-digital-engagement/">The 2021 Battle for Digital Engagement</a></h2></div><div class="post-content post-excerpt cf"><p>Marketing professionals rank engagement as their top KPI for the second year in a row. Yet, they’re also finding engagement to be incredibly difficult. In 2021, the battle for digital engagement will make or break a campaign. Social media algorithms certainly have a mind of their own, but…</p></div><div class="post-footer"> <a href="https://www.tintup.com/blog/2021-battle-for-digital-engagement/" class="read-more-btn">Read More</a></div></div></article></div></div><div class="col-12 large cf"><article id="post-12279" class="post-main large-post post-12279 post type-post status-publish format-standard has-post-thumbnail category-ugc-research-and-trends tag-marketing tag-state-of-ugc tag-ugc tag-ugc-2021 tag-ugc-report"><header class="post-header cf"><div class="featured"> <a href="https://www.tintup.com/blog/state-of-ugc-2021/" class="image-link"><img width="1000" height="508" src="https://www.tintup.com/blog/wp-content/uploads/State-of-ugc-2021_TINT-1000x508.jpg" class="attachment-contentberg-main-full size-contentberg-main-full wp-post-image" alt="" title="State of UGC Report: The Results Are In" decoding="async" loading="lazy" /> </a></div><div class="post-meta post-meta-a"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/" class="category">UGC Research & Trends</a> </span> <span class="meta-sep"></span><h2 class="post-title-alt"> <a href="https://www.tintup.com/blog/state-of-ugc-2021/">State of UGC Report: The Results Are In</a></h2></div></header><div class="post-content description cf post-excerpt"><p>User-generated content (UGC) increases trust, engagement, and revenue – and it’s everywhere. We’re excited to present the State of UGC Report, a deep-dive into insights from top marketers across the globe. Download the State of UGC 2021 Report This year our findings demonstrate the importance of incorporating your customers’ voices as a core element of your marketing and brand strategy. Our research uncovered five critical themes using data from 5,000+ customers and perspectives from leading…</p><div class="read-more"><a href="https://www.tintup.com/blog/state-of-ugc-2021/"><span>Read More</span></a></div></div></article></div><div class="posts-wrap"><div class="col-12"><article id="post-12253" class="list-post list-post-b"><div class="post-thumb"> <a href="https://www.tintup.com/blog/2021-trends-for-digital-marketers/" class="image-link"> <img width="370" height="247" src="https://www.tintup.com/blog/wp-content/uploads/christina-wocintechchat-com-unsplash-scaled.jpg" class="attachment-contentberg-list-b size-contentberg-list-b wp-post-image" alt="" title="2021 Trends for Digital Marketing and Communications" decoding="async" loading="lazy" srcset="https://www.tintup.com/blog/wp-content/uploads/christina-wocintechchat-com-unsplash-scaled.jpg 2560w, https://www.tintup.com/blog/wp-content/uploads/christina-wocintechchat-com-unsplash-300x200.jpg 300w, https://www.tintup.com/blog/wp-content/uploads/christina-wocintechchat-com-unsplash-1024x684.jpg 1024w, https://www.tintup.com/blog/wp-content/uploads/christina-wocintechchat-com-unsplash-768x513.jpg 768w" sizes="auto, (max-width: 370px) 100vw, 370px" /> </a></div><div class="content"><div class="post-meta post-meta-a"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/" class="category">UGC Research & Trends</a> </span> <span class="meta-sep"></span><h2 class="post-title"> <a href="https://www.tintup.com/blog/2021-trends-for-digital-marketers/">2021 Trends for Digital Marketing and Communications</a></h2></div><div class="post-content post-excerpt cf"><p>There are lots of 2021 trends reports out there. We’ve reviewed fifteen of the world’s top reports to create a meta-analysis of global trends affecting marketing and communications professionals. Top 7 Identified 2021 Trends in Digital Marketing The New Brand Loyalty Corporate Responsibility and Solidarity Spending Better Storytelling,…</p></div><div class="post-footer"> <a href="https://www.tintup.com/blog/2021-trends-for-digital-marketers/" class="read-more-btn">Read More</a></div></div></article></div></div></div><nav class="main-pagination"><div class="previous"></div><div class="next"></div></nav></div></div></div><footer class="main-footer dark bold"><section class="lower-footer cf"><div class="wrap"><ul class="social-icons"><li> <a href="https://www.instagram.com/tint/" class="social-link" target="_blank" title="Instagram"> <i class="tsi tsi-instagram"></i> <span class="label">Instagram</span> </a></li><li> <a href="https://www.linkedin.com/company/team-tint/" class="social-link" target="_blank" title="LinkedIn"> <i class="tsi tsi-linkedin"></i> <span class="label">LinkedIn</span> </a></li></ul><div class="links"><div class="menu-footer-2024-container"><ul 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