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data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ff2fc5" data-id="6ff2fc5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f7e91a6 elementor-widget elementor-widget-image" data-id="f7e91a6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 25-07-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img fetchpriority="high" decoding="async" width="2560" height="233" src="https://iabtechlab.com/wp-content/uploads/2024/01/IAB_AddressabilityPrivacyBanner_990x90-1-scaled-1.jpg" class="attachment-full 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elementor-section-height-default" data-id="4ebcbc3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e934b20" data-id="e934b20" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-62654f8 elementor-widget elementor-widget-text-editor" data-id="62654f8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 25-07-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p style="font-size:15px; line-height:1.6em; font-weight:500;">The <strong>Addressability & Privacy Enhancing Technologies (PETs)</strong> initiative focuses on a portfolio approach to addressability in the ever-shifting landscape of digital advertising and the continued intersection of privacy and technology. It encompasses addressability throughout the changes to advertising identifiers and seeks to introduce privacy enhancing technologies into common advertising use cases.</p> <p style="font-size:15px; line-height:1.6em; font-weight:500;">The standards, guidelines and tools produced by the working groups in this initiative will focus on the future of digital advertising. This workstream will evaluate platform specific updates and provide education on new technologies.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5c7a9fa" data-id="5c7a9fa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1891664 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1891664" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8864dd9" data-id="8864dd9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2b1db5e elementor-widget elementor-widget-heading" data-id="2b1db5e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 25-07-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h4 class="elementor-heading-title elementor-size-default">Addressability and PETs Standards</h4> </div> </div> <div class="elementor-element elementor-element-5606ce9 elementor-widget elementor-widget-html" data-id="5606ce9" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <ul style="margin-bottom:0px; line-height: 1.4em;"> <li><a href="https://iabtechlab.com/standards/ad-product-taxonomy">Ad Product Taxonomy</a></li> <li><a href="https://iabtechlab.com/standards/audience-taxonomy/">Audience Taxonomy</a></li> <li><a href="https://iabtechlab.com/standards/content-taxonomy/">Content Taxonomy</a></li> <li><a href="https://iabtechlab.com/datacleanrooms">Data Clean Rooms</a></li> <li><a href="https://www.datalabel.org/">Data Label</a></li> <li><a href="https://iabtechlab.com/differential-privacy/">Differential Privacy Guide</a></li> <li><a href="https://iabtechlab.com/id-solutions/">ID Solutions</a></li> <li><a href="https://iabtechlab.com/idless">ID-Less Solutions</a></li> <li><a href="https://iabtechlab.com/opja/">Open Private Join and Activation (OPJA) - being replaced by PAIR</a></li> <li><a href="https://iabtechlab.com/pair/">Publisher Advertiser Identity Reconciliation (PAIR)</a></li> <li><a href="https://iabtechlab.com/pets/">Privacy Enhancing Technologies (PETs)</a></li> <li><a href="https://iabtechlab.com/standards/privacysandbox/">Privacy Sandbox</a></li> <li><a href="https://iabtechlab.com/sda">Seller Defined Audiences</a></li> </ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-eefe355 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eefe355" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-36b7746" data-id="36b7746" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-af9a647 elementor-widget elementor-widget-heading" data-id="af9a647" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Addressability and PETs Working Groups</h4> </div> </div> <div class="elementor-element elementor-element-ea2e7b9 elementor-widget elementor-widget-html" data-id="ea2e7b9" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <ul style="margin-bottom:0px; line-height: 1.4em;"> <li><a href="https://iabtechlab.com/working-groups/rearc-addressability-and-privacy-enhancing-technologies-pets-working-group/">Rearc Addressability and Privacy Enhancing Technologies (PETs) Working Group</a></li> <li><a href="https://iabtechlab.com/working-groups/taxonomy-mapping-working-group/">Taxonomy & Mapping Working Group</a></li> <li ><a href="https://iabtechlab.com/working-groups/data-transparency-standards-working-group/">Data Transparency Standards Working Group</a></li> <li ><a href="https://iabtechlab.com/working-groups/privacy-sandbox-task-force/">Privacy Sandbox Task Force</a></li> </ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c162bf7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c162bf7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-460ecda" data-id="460ecda" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fb303af elementor-widget elementor-widget-heading" data-id="fb303af" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Related News</h4> </div> </div> <div class="elementor-element elementor-element-b4f1ac1 elementor-widget elementor-widget-shortcode" data-id="b4f1ac1" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><ul><li style="margin-bottom:5px;"><a href="https://iabtechlab.com/re-architecting-digital-media-for-predictable-user-privacy/">Re-Architecting Digital Media for Predictable User Privacy</a></li></ul> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="clear"></div> <div id="footer"> <div id="footer-wrap"> <div id="footer-box" class="footer-v4"> <div class="sidebar-footer"> <div> <div id="nav_menu-3" class="footer-widget-col widget_nav_menu"><h4>About the IAB Tech Lab</h4><div class="menu-footer-1-container"><ul id="menu-footer-1" class="menu"><li id="menu-item-1416" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1416"><a href="https://iabtechlab.com/about-the-iab-tech-lab/">Tech Lab Mission</a></li> <li id="menu-item-1417" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1417"><a href="https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/">Tech Lab Leadership</a></li> <li id="menu-item-1418" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1418"><a href="https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-team/">Tech Lab Team</a></li> <li id="menu-item-12207" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12207"><a href="https://iabtechlab.com/global-partners/">Global Partners</a></li> </ul></div></div> </div> </div> <div class="sidebar-footer"> <div> <div id="nav_menu-12" class="footer-widget-col widget_nav_menu"><h4>Contact</h4> <div class="menu-footer-3-container"> <ul id="menu-footer-3" class="menu"> <li id="menu-item-19715" class="subscribe-button menu-item menu-item-type-custom menu-item-object-custom menu-item-19715"><a href="#" class="subscribe-button" data-toggle="modal" data-target="#myModal">Subscribe to Our Newsletter</a></li> <li id="menu-item-7337" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7337"><a href="https://iabtechlab.com/membership/">Join the IAB Tech Lab</a></li> <li id="menu-item-7338" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7338"><a href="https://iabtechlab.com/contact-us/">Contact Us</a></li> <li id="menu-item-13704" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-13704"><a href="https://iabtechlab.com/tech-lab-careers/">Tech Lab Careers</a></li> </ul> </div> </div> </div> </div> </div> <style> .footer-widget-col h4 { text-transform: none !important; 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