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data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://iabtechlab.com/standards/advanced-tv/"> <img decoding="async" src="https://iabtechlab.com/wp-content/uploads/elementor/thumbs/Icon_AdvTV-quxb63kniri6aiapuhbbm97h5kpl30vye3qooxoyj2.png" title="Icon_AdvTV" alt="Tech Lab Advanced TV Pillar" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-element elementor-element-269f753 e-flex e-con-boxed e-con e-parent" data-id="269f753" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-77c9f5b elementor-widget elementor-widget-heading" data-id="77c9f5b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Our Most-used Standards</h2> </div> </div> <div class="elementor-element elementor-element-b1424ad elementor-grid-5 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="b1424ad" data-element_type="widget" data-settings="{"classic_columns":"5","classic_masonry":"yes","classic_columns_tablet":"2","classic_columns_mobile":"1","classic_row_gap":{"unit":"px","size":35,"sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-1276 page type-page status-publish has-post-thumbnail hentry"> <a class="elementor-post__thumbnail__link" href="https://iabtechlab.com/standards/openrtb/" tabindex="-1" > <div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="1200" height="628" 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<article class="elementor-post elementor-grid-item post-4954 page type-page status-publish has-post-thumbnail hentry"> <a class="elementor-post__thumbnail__link" href="https://iabtechlab.com/standards/open-measurement-sdk/" tabindex="-1" > <div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="1217" height="645" src="https://iabtechlab.com/wp-content/uploads/2024/08/Pillar-Icons-1200-x628-09.png" class="attachment-full size-full wp-image-22088" alt="OM SDK from IAB Tech Lab" srcset="https://iabtechlab.com/wp-content/uploads/2024/08/Pillar-Icons-1200-x628-09.png 1217w, https://iabtechlab.com/wp-content/uploads/2024/08/Pillar-Icons-1200-x628-09-300x159.png 300w, https://iabtechlab.com/wp-content/uploads/2024/08/Pillar-Icons-1200-x628-09-1024x543.png 1024w, https://iabtechlab.com/wp-content/uploads/2024/08/Pillar-Icons-1200-x628-09-768x407.png 768w, https://iabtechlab.com/wp-content/uploads/2024/08/Pillar-Icons-1200-x628-09-151x80.png 151w" sizes="(max-width: 1217px) 100vw, 1217px" /></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabtechlab.com/standards/open-measurement-sdk/" > Open Measurement SDK </a> </h3> <a class="elementor-post__read-more" href="https://iabtechlab.com/standards/open-measurement-sdk/" aria-label="Read more about Open Measurement SDK" tabindex="-1" > Learn More 禄 </a> </div> </article> <article class="elementor-post elementor-grid-item post-14193 page type-page status-publish has-post-thumbnail hentry"> <a class="elementor-post__thumbnail__link" href="https://iabtechlab.com/gpp/" tabindex="-1" > <div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="1232" height="645" src="https://iabtechlab.com/wp-content/uploads/2025/01/GPP_Caption_1200x628.png" class="attachment-full size-full wp-image-25057" alt="" srcset="https://iabtechlab.com/wp-content/uploads/2025/01/GPP_Caption_1200x628.png 1232w, https://iabtechlab.com/wp-content/uploads/2025/01/GPP_Caption_1200x628-300x157.png 300w, https://iabtechlab.com/wp-content/uploads/2025/01/GPP_Caption_1200x628-1024x536.png 1024w, https://iabtechlab.com/wp-content/uploads/2025/01/GPP_Caption_1200x628-768x402.png 768w, https://iabtechlab.com/wp-content/uploads/2025/01/GPP_Caption_1200x628-153x80.png 153w" sizes="(max-width: 1232px) 100vw, 1232px" /></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabtechlab.com/gpp/" > Global Privacy Platform </a> </h3> <a class="elementor-post__read-more" href="https://iabtechlab.com/gpp/" aria-label="Read more about Global Privacy Platform" tabindex="-1" > Learn More 禄 </a> </div> </article> <article class="elementor-post elementor-grid-item post-20382 page type-page status-publish has-post-thumbnail hentry"> <a class="elementor-post__thumbnail__link" href="https://iabtechlab.com/standards/acif/" tabindex="-1" > <div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="1231" height="644" src="https://iabtechlab.com/wp-content/uploads/2025/01/ACIF_Caption_1200x628.png" class="attachment-full size-full wp-image-25058" alt="" srcset="https://iabtechlab.com/wp-content/uploads/2025/01/ACIF_Caption_1200x628.png 1231w, https://iabtechlab.com/wp-content/uploads/2025/01/ACIF_Caption_1200x628-300x157.png 300w, https://iabtechlab.com/wp-content/uploads/2025/01/ACIF_Caption_1200x628-1024x536.png 1024w, https://iabtechlab.com/wp-content/uploads/2025/01/ACIF_Caption_1200x628-768x402.png 768w, https://iabtechlab.com/wp-content/uploads/2025/01/ACIF_Caption_1200x628-153x80.png 153w" sizes="(max-width: 1231px) 100vw, 1231px" /></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabtechlab.com/standards/acif/" > Ad Creative ID Framework </a> </h3> <a class="elementor-post__read-more" href="https://iabtechlab.com/standards/acif/" aria-label="Read more about Ad Creative ID Framework" tabindex="-1" > Learn More 禄 </a> </div> </article> <article class="elementor-post elementor-grid-item post-22575 page type-page status-publish has-post-thumbnail hentry"> <a class="elementor-post__thumbnail__link" href="https://iabtechlab.com/pair/" tabindex="-1" > <div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="1231" height="645" src="https://iabtechlab.com/wp-content/uploads/2025/01/PAIR_Caption_1200x628.png" class="attachment-full size-full wp-image-25056" alt="IAB Tech Lab PAIR (Publisher Advertiser Identity Reconciliation) protocol" srcset="https://iabtechlab.com/wp-content/uploads/2025/01/PAIR_Caption_1200x628.png 1231w, https://iabtechlab.com/wp-content/uploads/2025/01/PAIR_Caption_1200x628-300x157.png 300w, https://iabtechlab.com/wp-content/uploads/2025/01/PAIR_Caption_1200x628-1024x537.png 1024w, https://iabtechlab.com/wp-content/uploads/2025/01/PAIR_Caption_1200x628-768x402.png 768w, https://iabtechlab.com/wp-content/uploads/2025/01/PAIR_Caption_1200x628-153x80.png 153w" sizes="(max-width: 1231px) 100vw, 1231px" /></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabtechlab.com/pair/" > Publisher Advertiser Identity Reconciliation (PAIR) </a> </h3> <a class="elementor-post__read-more" href="https://iabtechlab.com/pair/" aria-label="Read more about Publisher Advertiser Identity Reconciliation (PAIR)" tabindex="-1" > Learn More 禄 </a> </div> </article> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-13429e4 e-flex e-con-boxed e-con e-parent" data-id="13429e4" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-8cbb02b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="8cbb02b" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div 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