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data-id="8d53dda" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ee83436 elementor-align-right elementor-mobile-align-justify elementor-widget elementor-widget-button" data-id="ee83436" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://iabtechlab.com/compliance-programs/compliant-companies/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Compliant Companies</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-84fb7ee elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="84fb7ee" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b4e0894" data-id="b4e0894" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4b6322f elementor-widget elementor-widget-heading" data-id="4b6322f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Why Should Your Company be Compliant?</h2> </div> </div> <div class="elementor-element elementor-element-60bbd13 elementor-widget elementor-widget-text-editor" data-id="60bbd13" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 25-07-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p data-renderer-start-pos="117" style="font-weight:500; font-size:15px; line-height:1.6em;">The compliance program is aimed at establishing minimum disclosure and transparency standards for any company that collects audience data for targeting, personalization, or measurement of digital advertising, and ultimately to encourage more informed data usage. Similar to manufacturers being required to provide a nutrition label on packaged foods, the standard asks data providers to offer details that inform segment quality, addressing things like segment recency, provenance, and segmentation criteria.</p> <p data-renderer-start-pos="631" style="font-weight:500; font-size:15px; line-height:1.6em;">The program is available to any organization that offers data, whether syndicated separately or bundled alongside with media, and is also open to adoption by data marketplaces where data is bought and sold. Those organizations that complete the compliance program affirm commitment to the highest standards of audience data transparency.</p> </div> </div> <div class="elementor-element elementor-element-ad095b0 elementor-widget elementor-widget-heading" data-id="ad095b0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What are the requirements for certification?</h2> </div> </div> <div class="elementor-element elementor-element-12528fb elementor-widget elementor-widget-text-editor" data-id="12528fb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p data-renderer-start-pos="92" style="font-weight:500; font-size:15px; line-height:1.6em;">Completion of the program requires an annual business audit to confirm that the information provided within the labelling is reliable, that the organization has the necessary systems, processes, and personnel in place to sustain consistent label completion at scale, and that a label can be produced for all in-market segments available. Engagements typically range between 2-5 months, depending upon the size and complexity of the company鈥檚 business. Upon completion, an organization will:</p> <ul class="ak-ul" data-indent-level="1" > <li> <p data-renderer-start-pos="586" style="font-weight:500; font-size:15px; line-height:1.6em;">Be issued an IAB Tech Lab compliance seal confirming their adherence to transparency principles and best practices.</p> </li> <li> <p data-renderer-start-pos="705" style="font-weight:500; font-size:15px; line-height:1.6em;">Have their labelling data populated alongside other compliant data within a centralized Tech Lab operated search and discovery tool within the <a class="css-tgpl01" title="https://tools.iabtechlab.com/transparencycenter/explorer/supplyChain/datalabel" href="https://tools.iabtechlab.com/transparencycenter/explorer/supplyChain/datalabel" data-testid="link-with-safety" data-renderer-mark="true">IAB Tech Lab Transparency Center.</a> This will take place either via integrations with participating data marketplaces, or direct upload if the provider doesn鈥檛 work with a participating marketplace. Note, this repository is only intended for Tech Lab members and will only house descriptive segment labels instead of the segment IDs themselves (and thus can鈥檛 be used for platform activations).</p> </li> </ul> <p data-renderer-start-pos="1244" style="font-weight:500; font-size:15px; line-height:1.6em;">For further information on compliance details and pricing, please review this聽<a class="css-tgpl01" title="https://iabtechlab.com/wp-content/uploads/2023/02/Data-Transparency-Compliance-v1.1.pdf" href="https://iabtechlab.com/wp-content/uploads/2023/02/Data-Transparency-Compliance-v1.1.pdf" data-testid="link-with-safety" data-renderer-mark="true">requirements guide</a>聽and schedule time with the Tech Lab team by completing this聽<a class="css-tgpl01" title="https://docs.google.com/forms/d/e/1FAIpQLScWwoBHLnPBnweEn1EJr0wJHtqVMI2PAYnh233l9BKzopGnLw/viewform" href="https://docs.google.com/forms/d/e/1FAIpQLScWwoBHLnPBnweEn1EJr0wJHtqVMI2PAYnh233l9BKzopGnLw/viewform" data-testid="link-with-safety" data-renderer-mark="true">on-boarding questionnaire</a>.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-88c0c26" data-id="88c0c26" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-9c549c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9c549c0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c23811a" data-id="c23811a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5cab500 elementor-widget elementor-widget-heading" data-id="5cab500" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Related News</h3> </div> </div> <div class="elementor-element elementor-element-aa022e6 elementor-widget elementor-widget-shortcode" data-id="aa022e6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class="sidebar"> <ul><li style="margin-bottom:5px;"><a href="https://iabtechlab.com/iab-tech-lab-sets-the-pace-for-trustworthy-digital-advertising/">IAB Tech Lab Sets the Pace for Trustworthy Digital Advertising</a></li></ul> </div> <style> .sidebar ul li { line-height: 1.4em; } </style></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-d2f6d64 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d2f6d64" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2136f6b" data-id="2136f6b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b960a29 elementor-widget elementor-widget-heading" data-id="b960a29" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Related Documents</h3> </div> </div> <div class="elementor-element elementor-element-7f910dc elementor-widget elementor-widget-text-editor" data-id="7f910dc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul> <li style="line-height: 1.4em;" data-renderer-start-pos="138"><a class="css-tgpl01" title="https://iabtechlab.com/wp-content/uploads/2023/02/IAB-TL-Data-Transparency-Standard-Disclosure-Schema-1.1-Final-1.26.21.pdf" href="https://iabtechlab.com/wp-content/uploads/2023/02/IAB-TL-Data-Transparency-Standard-Disclosure-Schema-1.1-Final-1.26.21.pdf" data-testid="link-with-safety" data-renderer-mark="true">Data Transparency Standard 1.1</a></li> <li style="line-height: 1.4em;" data-renderer-start-pos="170"><a class="css-tgpl01" title="https://iabtechlab.com/wp-content/uploads/2023/02/Data-Transparency-Compliance-v1.1.pdf" href="https://iabtechlab.com/wp-content/uploads/2023/02/Data-Transparency-Compliance-v1.1.pdf" data-testid="link-with-safety" data-renderer-mark="true">Requirements Guide</a></li> <li style="line-height: 1.4em;" data-renderer-start-pos="190"><a class="css-tgpl01" title="https://iabtechlab.com/standards/audience-taxonomy/" href="https://iabtechlab.com/standards/audience-taxonomy/" data-testid="link-with-safety" data-renderer-mark="true">Audience Taxonomy 1.1</a></li> <li style="line-height: 1.4em;" data-renderer-start-pos="213"><a class="css-tgpl01" title="https://docs.google.com/forms/d/e/1FAIpQLScWwoBHLnPBnweEn1EJr0wJHtqVMI2PAYnh233l9BKzopGnLw/viewform" href="https://docs.google.com/forms/d/e/1FAIpQLScWwoBHLnPBnweEn1EJr0wJHtqVMI2PAYnh233l9BKzopGnLw/viewform" data-testid="link-with-safety" data-renderer-mark="true">On-Boarding Questionnaire</a></li> </ul> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="clear"></div> <div id="footer"> <div id="footer-wrap"> <div id="footer-box" class="footer-v4"> <div class="sidebar-footer"> <div> <div id="nav_menu-3" class="footer-widget-col widget_nav_menu"><h4>About the IAB Tech Lab</h4><div class="menu-footer-1-container"><ul id="menu-footer-1" class="menu"><li id="menu-item-1416" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1416"><a href="https://iabtechlab.com/about-the-iab-tech-lab/">Tech Lab Mission</a></li> <li id="menu-item-1417" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1417"><a href="https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/">Tech Lab Leadership</a></li> <li id="menu-item-1418" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1418"><a href="https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-team/">Tech Lab Team</a></li> <li id="menu-item-12207" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12207"><a href="https://iabtechlab.com/global-partners/">Global Partners</a></li> </ul></div></div> </div> </div> <div class="sidebar-footer"> <div> <div id="nav_menu-12" class="footer-widget-col widget_nav_menu"><h4>Contact</h4> <div class="menu-footer-3-container"> <ul id="menu-footer-3" class="menu"> <li id="menu-item-19715" class="subscribe-button menu-item menu-item-type-custom menu-item-object-custom menu-item-19715"><a href="#" class="subscribe-button" data-toggle="modal" data-target="#myModal">Subscribe to Our Newsletter</a></li> <li id="menu-item-7337" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7337"><a href="https://iabtechlab.com/membership/">Join the IAB Tech Lab</a></li> <li id="menu-item-7338" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7338"><a href="https://iabtechlab.com/contact-us/">Contact Us</a></li> <li id="menu-item-13704" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-13704"><a href="https://iabtechlab.com/tech-lab-careers/">Tech Lab Careers</a></li> </ul> </div> </div> </div> </div> </div> <style> .footer-widget-col h4 { text-transform: none !important; 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