Éthique des produits | FR

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mb-stack-4">Éthique des produits</h1> <h2 class="title">Orienter nos pratiques publicitaires</h2> <div class="description"><p>Le comité d’éthique des produits de Criteo est un organe central et transversal qui défend une culture publicitaire éthique, responsable et digne de confiance, alimentée par l’IA dans l’ensemble des activités de Criteo.</p> </div> </div> </div> </div> <div class="row"> <div class="col-12"> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font,.layout__product_details .block-link-list .column .block-link-title,.layout__product_details .column-right .description h2,.layout__product_details .column-right .description h3,.layout__product_details .column-right .subtitle,.layout__product_details .stats .stat .stat-title,.layout__product_details ul.link-list{font-weight:500}.body-lc-semibold-font{font-weight:600}.bnw-filters{filter:grayscale(100) brightness(1) contrast(2);mix-blend-mode:multiply}.intro-block.white 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<div class="column-right-content"> <div class="description list-style-checkmark"><h4>Éthique des produits : notre approche</h4> <p>Société internationale de Commerce Media visant à améliorer les résultats commerciaux des marketers comme des éditeurs, Criteo entend adopter une approche éthique à chaque étape du développement de ses produits et de sa chaîne d’approvisionnement.</p> <p> </p> <h4>Notre comité d’éthique des produits</h4> <p>Le comité d’éthique des produits de Criteo est un organe central et transversal qui défend une culture publicitaire éthique, responsable et digne de confiance, alimentée par l’IA dans l’ensemble des activités de Criteo. Le travail de ce comité vise à lutter contre la désinformation, à saisir pleinement l’impact potentiel des biais dans nos algorithmes et, enfin, à intégrer nos valeurs dans nos campagnes publicitaires. En veillant au respect de nos normes éthiques, le comité veille également à ce que nous fournissions à nos clients et partenaires des annonces fiables. Le comité est composé de responsables représentatifs de tous les services de Criteo. 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Cette démarche couvre les risques et les conséquences sociales, éthiques et sociétales potentielles de cette utilisation.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/10/Respect-Icon.svg) !important;"></span> <h3>Respect</h3> <div class="description list-style-checkmark"><p>Comprendre et respecter les intérêts de toutes les parties prenantes, protéger les droits de l’homme communément admis (vie privée, dignité, diversité, équité, égalité, autonomie et liberté).</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/10/Fairness-Icon.svg) !important;"></span> <h3>Équité </h3> <div class="description list-style-checkmark"><p>Contrôler en permanence l’équité des pratiques publicitaires pour éviter de perpétuer les préjugés, la discrimination ou l’exclusion.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/10/Accountability-Icon.svg) !important;"></span> <h3>Responsabilité </h3> <div class="description list-style-checkmark"><p>Tenir Criteo, ainsi que nos partenaires et clients, responsables de l’utilisation des données.</p> </div> </div> </div> </div> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}.bnw-filters{filter:grayscale(100) brightness(1) contrast(2);mix-blend-mode:multiply}@media (max-width:991.98px){.layout__cta_block .button{margin-top:24px}}.layout__cta_block h1,.layout__cta_block h2,.layout__cta_block h3,.layout__cta_block h4,.layout__cta_block p{color:#fff}.layout__cta_block h1 span,.layout__cta_block h2 span,.layout__cta_block h3 span,.layout__cta_block h4 span,.layout__cta_block p span{color:#fff!important}.layout__cta_block a{text-decoration:underline}.layout__cta_block h1,.layout__cta_block h2,.layout__cta_block h3,.layout__cta_block h4{margin-bottom:24px}.layout__cta_block p:last-of-type{margin-bottom:0}@media (min-width:992px){.layout__cta_block #cta_block_right{display:-ms-flexbox;display:flex;-ms-flex-align:center;align-items:center;-ms-flex-pack:center;justify-content:center}}.layout__cta_block.steel{background-color:#d3d6e5!important}.layout__cta_block.steel h1,.layout__cta_block.steel h1 span,.layout__cta_block.steel h2,.layout__cta_block.steel h2 span,.layout__cta_block.steel h3,.layout__cta_block.steel h3 span,.layout__cta_block.steel h4,.layout__cta_block.steel h4 span,.layout__cta_block.steel p,.layout__cta_block.steel p span{color:#000!important}.layout__cta_block.steel button{background-color:#2a2974!important;color:#fff!important;border:none}.layout__cta_block.steel button .arrow-2023{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-white.svg)}.layout__cta_block.steel button:hover{background-color:#fff!important;color:#000!important}.layout__cta_block.steel button:hover .arrow-2023{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-black.svg)}</style><style>@media (max-width: 767px) {#sID-3{ padding-top: 54px !important; padding-bottom: 54px !important; margin-top: -200px !important;}}</style> <div class="container slightly-wider"> <section ID="sID-3" class="layout__cta_block customizable Sunrise" style=" padding-top: 54px; padding-bottom: 54px; margin-top: -120px; margin-bottom: 120px;" > <div class="align-items-center d-flex"> <div class="container"> <div class="row"> <div class="col-12 col-lg-8 offset-lg-0"> <h4>Notre engagement au-delà de notre secteur d’activité.</h4> <p>Notre programme de RSE (responsabilité sociale d’entreprise) n’a rien de théorique. 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