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Tools for Content</h1><div class="sm:flex justify-between items-baseline mb-5 sm:mb-0"><div class="flex flex-wrap gap-x-3 mb-5 sm:mb-2 lg:mb-5"><a href="/resources/videos"><p class="lime_underline">Videos</p></a><div><span class="text-gray-400 pr-3">•</span><a href="/resources/categories/content-marketing"><span class="lime_underline capitalize">content marketing</span></a></div><div><span class="text-gray-400 pr-3">•</span><a href="/resources/categories/social-media-marketing"><span class="lime_underline capitalize">social media marketing</span></a></div><div><span class="text-gray-400 pr-3">•</span><a href="/resources/categories/ai-digital-marketing"><span class="lime_underline">AI Digital Marketing</span></a></div></div><div><div data-component="article_actions" class="sticky top-36"><div class="flex flex-row gap-3 items-center order-first"><p class="text-navy font-medium text-sm ">Share via:</p><a 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src="https://mydmi.imgix.net/Kerry_Harrison.jpg?fit=crop&h=200&ixlib=php-4.1.0&w=200&s=7dddd45b3ba627449bb9269e9b375f1c" loading="lazy" width="58" height="58" class="w-15 border-[3px] border-white rounded-full m-0.5" alt="Kerry Harrison photo"/></span></div></a><div><p>by<a href="https://digitalmarketinginstitute.com/blog/authors/kerry-harrison" class="text-purple-600 ml-2 hover:text-purple-400 font-medium duration-300 transition-all">Kerry Harrison</a></p><p>Posted on Jul 30, 2024</p></div></div></div></div></div></div></div></div><div data-component="article_body" class="max-w-full py-5 sm:max-w-6xl mx-auto"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5"><div class="grid grid-cols-12"><div class="col-span-12 md:col-span-8 lmd:col-span-9 lmd:pl-4 grid grid-cols-12"><div class="col-span-12 mb-10 mr-6"><img width="1774" height="872" 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Over the last five years, she has co-created the world\u0026rsquo;s first AI gin, crafted an AI Queen\u0026rsquo;s speech for Wired Magazine, brought the award-winning Cheltenham Science Festival AI curator to life \u0026ndash; and has spoken about AI both nationally and internationally. She has won two DMA Awards for Best Use of AI.\u003c/p\u003e"}}},"recommendedData":{"articles":{"premium":[{"entry_id":87131,"title":"Content Production Budget Tracker","url_title":"content-production-budget-tracker","entry_date":1730909400,"primary_topic":11,"card_type":"type-a","card_image":"Content_Production_Budget_Card.png","card_image_url":"https://mydmi.imgix.net/cards/Content_Production_Budget_Card.png?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=8b8146ce28d4a0c648c97069bb107dba","content_type":"toolkits"},{"entry_id":2837327,"title":"Webinar: How to Develop a Content Marketing Plan in 10 Steps","url_title":"webinar-how-to-develop-a-content-marketing-plan-in-10-steps","entry_date":1700229600,"primary_topic":11,"card_type":"type-c","card_image":"Library_Card_B_Develop_a_Content_Marketing_Plan_in_10_Steps.png","card_image_url":"https://mydmi.imgix.net/Library_Card_B_Develop_a_Content_Marketing_Plan_in_10_Steps.png?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=fe609dbdeeb84b1ac08597b77ad61549","content_type":"webinars"},{"entry_id":22181,"title":"Tools and Templates for Successful Blog Posts","url_title":"tools-and-tips-for-successful-blog-posts","entry_date":1735927200,"primary_topic":11,"card_type":"type-a","card_image":"Writing2.jpg","card_image_url":"https://mydmi.imgix.net/Writing2.jpg?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=f9571c79bb0963f25af84bfef38da9b8","content_type":"toolkits"}],"free":[{"entry_id":2944000,"title":"Build a Content Marketing Plan in 10 Steps","url_title":"build-a-content-marketing-plan-in-10-steps","entry_date":1705065780,"primary_topic":11,"card_type":"type-a","card_image":"Blog_Card_How_to_build_a_content_marketing_plan.png","card_image_url":"https://mydmi.imgix.net/Blog_Card_How_to_build_a_content_marketing_plan.png?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=f362c897634fa8197c006f640f7217c4","content_type":"articles"},{"entry_id":109327,"title":"The Beginner’s Guide to Defining Buyer Personas","url_title":"the-beginners-guide-to-defining-buyer-personas","entry_date":1725878760,"primary_topic":11,"card_type":"type-a","card_image":"BuyerPersona_Guide_Card.png","card_image_url":"https://mydmi.imgix.net/BuyerPersona_Guide_Card.png?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=0b2f3ecdc04be7975bc738076fa2f196","content_type":"articles"},{"entry_id":16213,"title":"Delight Your Audience: How to Create Content That Excites and Entertains","url_title":"delight-your-audience-how-to-create-content-that-excites-and-entertains","entry_date":1698994800,"primary_topic":11,"card_type":"type-a","card_image":"Delight-Your-Audience--How-to-Create-Content-That-Excites-and-Entertains-article-–-Card.jpg","card_image_url":"https://mydmi.imgix.net/Delight-Your-Audience--How-to-Create-Content-That-Excites-and-Entertains-article-%E2%80%93-Card.jpg?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=c861a77d49d8f05b11396e4d545ce827","content_type":"articles"}]}},"articleJsonData":{"type":"blocks","76670_block_image_top":{"id":76670,"block_name":"block_image_top","image":"https://mydmi.imgix.net/Blog_Header_Walkthrough__AI_toolsWalkthrough_Beyond_ChatGPT_-_Other_Tools_for_Content.png?fm=jpg\u0026ixlib=php-4.1.0\u0026q=40\u0026w=870\u0026s=121535f2ddcdad0d6dcecf8c3467959b","image_width":"1774","image_height":"872","alt_text":"Walkthrough:\u0026nbsp; Beyond ChatGPT - Other AI Tools for Content"},"76671_block_wrapper":{"id":76671,"content":{"76673_block_text":{"block_name":"block_text","id":76673,"parent":"bloq_wrapper","data":{"content":"[[p]]AI tools now play a standard role in any digital marketer\u0026#39;s daily tasks, especially when it comes to copywriting.\u0026nbsp;[[/p]]\n\n[[p]]But, apart from ChatGPT,\u0026nbsp;what other tools should you consider using?\u0026nbsp;[[/p]]\n\n[[p]]In this blog, Kerry Harrison walks us through three\u0026nbsp;of the most popular alternatives to ChatGPT, each of which offers different approaches to using [[a href=\"https://digitalmarketinginstitute.com/blog/using-ai-tools-for-copywriting\" target=\"_blank\"]]AI for your copywriting[[/a]] and offering different perspectives for your content needs:[[/p]]\n\n[[ul]]\n\t[[li]]Claude[[/li]]\n\t[[li]]Gemini[[/li]]\n\t[[li]]Copilot[[/li]]\n[[/ul]]","large_text":"0","transcript":"0"}},"76674_block_heading":{"block_name":"block_heading","id":76674,"parent":"bloq_wrapper","data":{"type":"h2","heading":"1. How to use Claude"}},"76680_block_text":{"block_name":"block_text","id":76680,"parent":"bloq_wrapper","data":{"content":"[[p]]As LLMs go, Claude offers a generally more creative and simple experience, making it ideal for many creative writing tasks. In this walkthrough, we look at how it\u0026#39;s useful for translating handwritten notes, helping with alt text, improving phrases and paragraphs, and the Artifact feature. It\u0026#39;s also worth noting the ethical approach and safety standpoint of Claude.\u0026nbsp;\u0026nbsp;[[/p]]","large_text":"0","transcript":"0"}},"76681_block_video_single":{"block_name":"block_video_single","id":76681,"parent":"bloq_wrapper","data":{"type":"vimeo","video_id":"992179149","widescreen":"1","margin":"40","gated_block":""}},"76675_block_heading":{"block_name":"block_heading","id":76675,"parent":"bloq_wrapper","data":{"type":"h2","heading":"2. How to use Google Gemini"}},"76672_block_text":{"block_name":"block_text","id":76672,"parent":"bloq_wrapper","data":{"content":"[[p]]Gemini can be seen as more suited to fact-based content work.\u0026nbsp;Some key advantages that Gemini has over ChatGPT include the following:[[/p]]\n\n[[ul]]\n\t[[li]]You can view different drafts simultaneously. This is useful when creating social media posts or blog outlines.[[/li]]\n\t[[li]]The interface makes it easier to modify the tone of your text.\u0026nbsp;[[/li]]\n\t[[li]]You can cross-check the output against Google search to inform, making it solid for working on fact-based content.\u0026nbsp;[[/li]]\n\t[[li]]You can regenerate tiny sections of text.[[/li]]\n[[/ul]]","large_text":"0","transcript":"0"}},"76676_block_video_single":{"block_name":"block_video_single","id":76676,"parent":"bloq_wrapper","data":{"type":"vimeo","video_id":"935806310","widescreen":"1","margin":"40","gated_block":""}},"76677_block_heading":{"block_name":"block_heading","id":76677,"parent":"bloq_wrapper","data":{"type":"h2","heading":"3. How to use Copilot"}},"76678_block_text":{"block_name":"block_text","id":76678,"parent":"bloq_wrapper","data":{"content":"[[p]]Because Copilot is the LLM built into the Microsoft Edge browser, it is very powerful for research work, working with the content appearing in browser window.[[/p]]\n\n[[p]]It\u0026#39;s useful for:[[/p]]\n\n[[ul]]\n\t[[li]]Reading and creating summaries\u0026nbsp;from webpages[[/li]]\n\t[[li]]Working from different sources you can easily control[[/li]]\n\t[[li]]Generating different styles of content[[/li]]\n[[/ul]]\n\n[[p]][[strong]]Note: [[/strong]]The Copilot interface has undergone some changes since the creation\u0026nbsp;of this walkthrough, such as the removal of the Insights tab.[[/p]]","large_text":"0","transcript":"0"}},"76679_block_video_single":{"block_name":"block_video_single","id":76679,"parent":"bloq_wrapper","data":{"type":"vimeo","video_id":"947404030","widescreen":"1","margin":"40","gated_block":""}},"end":"end"}},"end":"end"},"videoLessonsData":{"articles":[{"entry_id":22183,"title":"Content Marketing - Purpose of Content Marketing - 001 DMISC-02-003","url_title":"dmisc-10003-5jfdb","entry_date":1557937216,"primary_topic":11,"card_type":"","card_image":"","public":"y","public_url":"content-marketing_purpose-of-content-marketing_8plf"},{"entry_id":23642,"title":"Content Creation - Social Media Platforms - 001 SMM4-02-058","url_title":"smm4-10058-x5ai6","entry_date":1559320920,"primary_topic":11,"card_type":"","card_image":"","public":"y","public_url":"content-creation_social-media-platforms_4xbh"},{"entry_id":23649,"title":"Content Creation - Images - 001 SMM4-02-065","url_title":"smm4-10065-rdd3w","entry_date":1559320942,"primary_topic":11,"card_type":"","card_image":"","public":"y","public_url":"content-creation_images_ddqk"},{"entry_id":33715,"title":"Graphic Design Essentials for Marketers - Design Fundamentals: Color Theory - 001 DMISC-06-228","url_title":"dmisc-10228-38p2x","entry_date":1568820826,"primary_topic":11,"card_type":"","card_image":"","public":"y","public_url":"graphic-design-essentials-for-marketers_design-fundamentals-color-theory_untg"}]},"slug":"videos/walkthrough-beyond-chatgpt-other-ai-tools-for-content"},"__N_SSG":true},"page":"/videos/[slug]","query":{"slug":"walkthrough-beyond-chatgpt-other-ai-tools-for-content"},"buildId":"n2N0bTZEAU23XiIEDiaA7","assetPrefix":"/resources","isFallback":false,"gsp":true,"scriptLoader":[]}</script></body></html>