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text-navy-500">Webinar: How to Develop a Content Marketing Plan in 10 Steps</h1><div class="sm:flex justify-between items-baseline mb-5 sm:mb-0"><div class="flex flex-wrap gap-x-3 mb-5 sm:mb-2 lg:mb-5"><a href="/resources/webinars"><p class="lime_underline">Webinars</p></a><div><span class="text-gray-400 pr-3">•</span><a href="/resources/categories/digital-strategy"><span class="lime_underline capitalize">digital strategy</span></a></div><div><span class="text-gray-400 pr-3">•</span><a href="/resources/categories/content-marketing"><span class="lime_underline capitalize">content marketing</span></a></div></div></div><div class="text-gray-400"><div><div class="flex gap-4 items-center"><a href="https://digitalmarketinginstitute.com/blog/authors/mischa-mcinerney"><div class="flex-none h-[60px]"><span class="dmi-gradient rounded-full w-[60px] h-[60px] inline-flex items-center justify-center hover:shadow-lg transition-all duration-300"><img 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Mischa has over 20 years' experience in various countries, industries, and roles across the world. She is fluent in Japanese and once hosted a cooking show on Japanese television. She was a co-founder of an email marketing company in Australia, before moving back to Ireland to set up her own Marketing Consulting company. She then moved into Ulitities as Digital Marketing Manager of Ireland's largest energy provider, where she won several national and European awards for innovative digital brand campaigns. She then moved to Bank of Ireland, Ireland's largest bank as Director of Digital and CVM. 9 months ago she moved to the Digital Marketing Institute as CMO of the world's largest provider of on-demand certified Digital Marketing Courses.</p></div></div></div><div class="pt-5 border-t border-gray-200 categories"><ul class="flex flex-wrap capitalize text-gray-500 gap-y-0 gap-x-2.5"><li class="text-navy font-semibold mr-2.5">Categories:</li><li class="lime_underline"><a href="/resources/webinars">webinars</a></li><li>•</li><li><a class="lime_underline" href="/resources/categories/digital-strategy">digital strategy</a><span class="pl-2.5 ">•</span></li><li><a class="lime_underline" href="/resources/categories/content-marketing">content marketing</a><span class="pl-2.5 hidden">•</span></li></ul></div></div></div></div></div><div data-component="article_recommended" class="bg-gray-100 py-10"><div class="max-w-full sm:max-w-6xl mx-auto py-2.5 px-5 md:px-8 lg:px-4 xl:px-2"><h3 class="text-2xl 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In this webinar DMI's own head of marketing Mischa McInerney walks you through 10 clear steps to developing and planning your content to ensure success. The 10 steps are: Setting objectives Understanding your audience - build personas Being relevant Knowing and measuring your funnel Establishing your content pillars Developing a Push and Pull plan Creating a hub..."}</script></div></main><div data-component="dmi_footer" class="w-full bg-white px-5"><nav class="flex flex-col items-center sm:flex-row max-w-full sm:max-w-6xl py-5 mx-auto border-t border-gray-200 gap-10"><a class="shrink-0" href="/resources"><img src="https://a.storyblok.com/f/55452/600x308/802321f89d/logo-footer.png" loading="lazy" width="120" height="62" alt="DMI logo"/></a><div class="text-sm text-navy w-full"><ul class="flex gap-1 list-none mb-1 justify-center sm:justify-normal items-center"><li class="font-bold rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a href="https://my.digitalmarketinginstitute.com/resources/courses" class="py-0.5 px-2.5 block"><p>Courses</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 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