Social Media Platforms - Digital Marketing Lesson

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(max-width:51.9375em){.course-adverts{-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column}}@media screen and (max-width:29.9375em){.course-adverts{display:none}}.course-adverts--item{margin-bottom:20px;margin-left:20px;width:320px;max-width:100%}.course-adverts--item:first-child{margin-left:0}@media screen and (min-width:52em) and (max-width:63.9375em){.course-adverts--item{margin-left:0}}@media screen and (min-width:40em) and (max-width:51.9375em){.course-adverts--item{margin-left:0}}@media screen and (max-width:29.9375em){.course-adverts--item{display:none}}.header_container{max-width:1300px;margin:0 auto}.header_wrap{position:-webkit-sticky;position:sticky;top:0;z-index:100;margin-bottom:0;background:#fff;padding-left:10px;padding-right:10px}.dark_mode .header_wrap{background:#06062d}header[role=hub]{height:62px;padding-bottom:2px;background:#f1f1f6;background-image:-webkit-gradient(linear,left top,right 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svg{height:16px;margin-bottom:-2px}header[role=sub] nav.sub ul li a svg path{fill:#8A8AAD}header[role=sub] nav.sub ul li a.active{color:#13134d;font-family:AeonikBold,sans-serif}.dark_mode header[role=sub] nav.sub ul li a.active{color:rgba(255,255,255,.9)}header[role=sub] nav.sub ul li a.active::after{content:"";width:100%;height:2px;border-radius:0;position:absolute;bottom:-4px;left:0;background:#13134d}.dark_mode header[role=sub] nav.sub ul li a.active::after{background:rgba(255,255,255,.9)}header[role=hub2]{height:88px;background:#fff;border-bottom:1px solid #e6ecf0;position:relative;margin-bottom:1.25rem}@media screen and (min-width:64em){header[role=hub2]{margin-bottom:2.5rem}}header[role=hub2] div.logo{width:30px;position:absolute;z-index:1001;left:0}.mobile-nav header[role=hub2] div.logo a img{width:30px;margin:25px}header[role=hub2] nav{width:100%;text-align:center;z-index:999}header[role=hub2] div.user-settings{width:22%;position:absolute;z-index:1001;right:0;padding:0 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use{fill:#AAB8C2}div.mobile-nav .mobile-wrapper{position:relative;height:calc(100vh - 88px)}div.mobile-nav .mobile-wrapper div.mobile-nav{height:calc(100% - 200px);width:100%;display:table}div.mobile-nav .mobile-wrapper div.mobile-nav ul{margin:0;padding:0 10%;display:table-cell;vertical-align:middle}div.mobile-nav .mobile-wrapper div.mobile-nav ul li{list-style-type:none;display:block;margin-bottom:.625rem}div.mobile-nav .mobile-wrapper div.mobile-nav ul li a{display:block;color:#fff;font-weight:600;font-size:1.125rem;border-radius:3px;padding:.625rem .625rem;opacity:0}div.mobile-nav .mobile-wrapper div.mobile-nav ul li a svg{width:16px;height:16px;margin-right:5px}div.profile{position:relative}div.profile>a{position:relative;top:-7px;padding:8px 16px;line-height:54px;font-weight:600;height:66px;display:inline-block;position:relative}div.profile>a span.img-border-gradient{background-image:-webkit-gradient(linear,left top,right top,from(#baff00),color-stop(#9cfd46),color-stop(#80f968),color-stop(#67f583),to(#53ef99));background-image:linear-gradient(to right,#baff00,#9cfd46,#80f968,#67f583,#53ef99);display:inline-block;border-radius:100px;max-width:42px;max-height:42px;line-height:100%}div.profile>a span.img-border-gradient img{border-radius:100px;max-width:38px;max-height:38px;border:3px solid #fff;margin:1px}.dark_mode div.profile>a span.img-border-gradient img{border:3px solid #06062d}#search_results_wrapper{position:fixed;background:#fff;z-index:1000;top:107px;right:0;bottom:0;left:0;overflow:scroll}.dark_mode #search_results_wrapper{background:#06062d}.dark_mode #search_results_wrapper #js_hide_search_results{color:#fff}.dark_mode #search_results_wrapper #search_loading_overlay{background:rgba(6,6,45,.9)}#js_hide_search_results{margin-top:2rem;color:#000659;text-align:center;display:inline-block;line-height:1}#js_hide_search_results span{font-size:.9rem;display:block}#search_stats{color:#000659}#search_term{color:#6426db;margin-right:40px}.search-spacer{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-box-align:center;-ms-flex-align:center;align-items:center}#main-search-input{width:100%}#search_container{position:relative}#search_loading_overlay{position:absolute;top:0;right:0;left:0;bottom:0;background:rgba(255,255,255,.8);width:100%;height:100%;z-index:100}#search_loading_overlay .sk-wave{position:absolute;right:50%;top:200px}div#loading-mkto-overlay{display:none;position:fixed;top:0;left:0;width:100%;height:100%;z-index:200000001;background:#000326!important;opacity:.9!important}.module_v2{background:#05042d}.module_v2 *{scrollbar-width:thin;scrollbar-color:#18C698 #19193D}.module_v2 ::-webkit-scrollbar{width:10px}.module_v2 ::-webkit-scrollbar-track{background:#19193d}.module_v2 ::-webkit-scrollbar-thumb{background-color:#18c698;border-radius:20px}.module_v2 .m2_wrap{background:#05042d;min-height:100vh;padding-bottom:0}.module_v2 .m2_wrap .m2_buttons .m2_btn_1,.module_v2 .m2_wrap .m2_buttons .m2_btn_2{display:inline-block;padding:10px 20px;text-align:center;color:#fff;border-radius:3px;font-family:AeonikMedium,sans-serif;font-size:.9375rem}.module_v2 .m2_wrap .m2_buttons .m2_btn_1{background:#18c698;border:1px solid #18c698;margin-right:5px}.module_v2 .m2_wrap .m2_buttons .m2_btn_2{background:0 0;border:1px solid #fff}.module_v2 .m2_wrap .m2_lesson .m2_buttons{text-align:center;margin-top:-40px;margin-bottom:10px;position:relative}.module_v2 .m2_wrap .m2_lesson .m2_buttons .m2_btn_1,.module_v2 .m2_wrap .m2_lesson .m2_buttons .m2_btn_2{margin-bottom:5px}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window{position:relative}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window #m2_fullscreen{position:absolute;right:5px;top:12px}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window #m2_fullscreen svg{width:18px;height:18px}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window #m2_fullscreen svg path{fill:#fff;opacity:.8}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window h1{font-family:AeonikMedium,sans-serif;font-size:1.625rem;color:#fff;margin-bottom:20px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;width:90%}@media (max-width:1024px){.module_v2 .m2_wrap .m2_lesson .m2_lesson_window h1{width:100%;text-overflow:unset;white-space:unset;overflow:unset;font-size:1.5rem}}@media (max-width:480px){.module_v2 .m2_wrap .m2_lesson .m2_lesson_window h1{font-size:1.375rem}}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window .m2_module_frame_wrap{margin-bottom:50px}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window .m2_module_frame_wrap .module-content-vimeo iframe{max-height:77vh}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list{position:relative;margin-top:7px}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_top{padding:0 0 0 30px}@media (max-width:1024px){.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_top{padding-left:20px;padding-right:20px}}@media (max-width:640px){.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_top{padding-left:10px;padding-right:10px}}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_top p{font-family:AeonikMedium,sans-serif;text-transform:uppercase;font-size:.6875rem;color:#18c698;margin-bottom:0}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_top h5{font-family:AeonikMedium,sans-serif;font-size:1.125rem;color:#fff}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_full{padding:0 10px 0 30px;height:490px;overflow-x:auto}@media (max-width:1024px){.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_full{padding-left:20px;padding-right:30px}}@media (max-width:640px){.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_full{padding-left:0;padding-right:10px}}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_full .m2_feather_out{background-image:-webkit-gradient(linear,left top,left bottom,from(rgba(7,2,47,0)),to(#07022f));background-image:linear-gradient(to bottom,rgba(7,2,47,0),#07022f);position:absolute;width:95%;height:40px;top:513px;z-index:10;margin-left:-30px}@media (max-width:1024px){.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_full .m2_feather_out{margin-left:-10px}}@media (max-width:640px){.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_full .m2_feather_out{margin-left:5px}}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_full.v2{height:410px}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_full.v2 .m2_feather_out{top:433px;right:0}@media (max-width:1024px){.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_full.v2 .m2_feather_out{left:30px;right:auto}}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_full>div{position:relative}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_bottom{padding-top:10px;padding-left:40px;padding-right:20px;text-align:center}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_bottom div{float:right}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_bottom .hub-buttons{width:100%}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_bottom .hub-buttons .m2_btn_1{background:#18c698;padding:15px 20px;display:inline-block;border:1px solid #18c698;font-family:AeonikBold,sans-serif;text-decoration:none;margin-right:5px}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_bottom .hub-buttons .m2_btn_2{background:0 0;padding:15px 20px;display:inline-block;border:1px solid #fff;font-family:AeonikBold,sans-serif;text-decoration:none}.module_v2 .m2_wrap .m2_belowfold{background:#fff;padding-top:0;padding-bottom:60px;width:98%;max-width:1380px;margin:20px auto 0;border-top-right-radius:15px;border-top-left-radius:15px;min-height:100px}.module_v2 .m2_wrap .m2_belowfold .m2_tabs 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img{border-radius:100px;max-width:38px;max-height:38px;border:3px solid #fff;margin:1px}.dark_mode div.profile>a span.img-border-gradient img{border:3px solid #06062d}#search_results_wrapper{position:fixed;background:#fff;z-index:1000;top:107px;right:0;bottom:0;left:0;overflow:scroll}.dark_mode #search_results_wrapper{background:#06062d}.dark_mode #search_results_wrapper #js_hide_search_results{color:#fff}.dark_mode #search_results_wrapper #search_loading_overlay{background:rgba(6,6,45,.9)}#js_hide_search_results{margin-top:2rem;color:#000659;text-align:center;display:inline-block;line-height:1}#js_hide_search_results span{font-size:.9rem;display:block}#search_stats{color:#000659}#search_term{color:#6426db;margin-right:40px}.search-spacer{display:flex;justify-content:space-between;flex-wrap:wrap;align-items:center}#main-search-input{width:100%}#search_container{position:relative}#search_loading_overlay{position:absolute;top:0;right:0;left:0;bottom:0;background:rgba(255,255,255,.8);width:100%;height:100%;z-index:100}#search_loading_overlay .sk-wave{position:absolute;right:50%;top:200px}div#loading-mkto-overlay{display:none;position:fixed;top:0;left:0;width:100%;height:100%;z-index:200000001;background:#000326!important;opacity:.9!important}.hub-lessons-detail #vimeo-gated-overlay{z-index:99;background:rgba(5,4,45,.5);width:100%;height:100%;position:absolute;display:none;justify-content:center;align-items:center}.hub-lessons-detail #vimeo-gated-overlay .overlay-content{text-align:center;color:#fff}.hub-lessons-detail #vimeo-gated-overlay .overlay-content .enroll,.hub-lessons-detail #vimeo-gated-overlay .overlay-content .upgrade{display:none}.hub-lessons-detail #vimeo-gated-overlay .overlay-content svg{height:70px;width:70px;background:#fff;border-radius:50%}.hub-lessons-detail #vimeo-gated-overlay .overlay-content svg path{fill:#18C698}.hub-lessons-detail #vimeo-gated-overlay .overlay-content p{font-weight:700}.hub-lessons-detail #vid_thumbnail{width:100%;filter:blur(4px);display:none}.hub-lessons-detail #lesson_list_overlay{color:#000659;background:#fff;display:none;margin:0 10px 0 30px;min-height:443px;padding:1rem 2rem;border-radius:4px}@media screen and (max-width:29.9375em){.hub-lessons-detail #lesson_list_overlay{margin:0;padding:12px;min-height:unset}}.hub-lessons-detail #lesson_list_overlay .heading{font-size:1.6rem;line-height:1.4;margin-top:0;margin-bottom:.5rem;font-family:AeonikMedium,sans-serif;font-weight:700}.hub-lessons-detail #lesson_list_overlay .time{background:#657786;display:inline-block;padding:.2em 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20px;text-align:center;color:#fff;border-radius:3px;font-family:AeonikMedium,sans-serif;font-size:.9375rem}.module_v2 .m2_wrap .m2_buttons .m2_btn_1{background:#18c698;border:1px solid #18c698;margin-right:5px}.module_v2 .m2_wrap .m2_buttons .m2_btn_2{background:0 0;border:1px solid #fff}.module_v2 .m2_wrap .m2_lesson .m2_buttons{text-align:center;margin-top:-40px;margin-bottom:10px;position:relative}.module_v2 .m2_wrap .m2_lesson .m2_buttons .m2_btn_1,.module_v2 .m2_wrap .m2_lesson .m2_buttons .m2_btn_2{margin-bottom:5px}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window{position:relative}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window #m2_fullscreen{position:absolute;right:5px;top:12px}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window #m2_fullscreen svg{width:18px;height:18px}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window #m2_fullscreen svg path{fill:#fff;opacity:.8}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window h1{font-family:AeonikMedium,sans-serif;font-size:1.625rem;color:#fff;margin-bottom:20px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;width:90%}@media (max-width:1024px){.module_v2 .m2_wrap .m2_lesson .m2_lesson_window h1{width:100%;text-overflow:unset;white-space:unset;overflow:unset;font-size:1.5rem}}@media (max-width:480px){.module_v2 .m2_wrap .m2_lesson .m2_lesson_window h1{font-size:1.375rem}}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window .m2_module_frame_wrap{margin-bottom:50px}.module_v2 .m2_wrap .m2_lesson .m2_lesson_window .m2_module_frame_wrap .module-content-vimeo iframe{max-height:77vh}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list{position:relative;margin-top:7px}.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_top{padding:0 0 0 30px}@media (max-width:1024px){.module_v2 .m2_wrap .m2_lesson .m2_lesson_list .m2_lesson_list_top{padding-left:20px;padding-right:20px}}@media (max-width:640px){.module_v2 .m2_wrap .m2_lesson .m2_lesson_list 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font-size-9 lh100 pt10-sm" id="panel-31488"> <p> Toolkits, content & more </p> </div> </div> </div> </div> <div class="m2_belowfold"> <div class="grid-container m2_belowinfo"> <div class="grid-x grid-margin-y"> <div class="small-12 medium-12 large-8"> <div class="cell m2_tabs"> <span id="module-content-wrap" class="module-content-hide"> <div class="cell"> <div class="tab-wrap"> <ul class="tabs" data-tabs id="module-tabs"> <li class="tabs-title is-active"> <a href="#panel99" aria-selected="true">Study Notes</a> </li> <li class="tabs-title "> <a href="#panel0" aria-selected="true">Resources</a> </li> <li class="tabs-title "> <a href="#panel1" aria-selected="true">Presenter</a> </li> <li class="tabs-title "> <a href="#panel2" aria-selected="true">Extend Your Learning</a> </li> </ul> </div> <div class="tabs-content" data-tabs-content="module-tabs"> <div class="tabs-panel is-active study_notes" id="panel99"> <h2 style="color: #1AC798 !important;" class="pb10">Digital Marketing - Study Notes:</h2> <h2>Ever-changing platforms</h2> <p>When we talk about content by platform, it’s important to understand that each platform not only has its benefits, but its pitfalls. Being able to strategize and plan for each individual platform will help you achieve not only the best return on investment, but also maximum engagement with your individual target audience.</p> <p>The social media space, as a business, is constantly evolving. Be sure, as a social media marketer, to read the latest social media tech blogs, for example, Mashable or TechCrunch, so that you’re aware of innovations and platform changes that are relevant to your business or industry.</p> <h2>Choosing the right platform</h2> <p>Facebook and Twitter support the widest array of content types. Also, they could be seen as the most innovative in terms of the new features they roll out on a consistent basis.</p> <p>However, it’s important to note that platforms like LinkedIn and Snapchat have their own benefits and very dedicated audiences, very much in contrast to mass-audience platforms like Facebook and Twitter. Being able to determine the content you want to use, and the channels it works best on,  will help you optimize your content in the best way possible.</p> <a href="#top" class="m2_back_to_top">Back to Top</a> </div> <div class="tabs-panel " id="panel0"> <h2 class="txt_green font-size-6 pb10">Digital Marketing Resources:</h2> <ul class="module-downloads"> <li> <a href="https://s3-eu-west-1.amazonaws.com/dmi-studentportal-uploads/course_content/smm4/resources/CDMS-SMM4.5_M2_ContentCreation_Study_Notes.pdf?mtime=1597391014" target="_blank"> <article class="module-resource"> <div> <img loading="lazy" src="/assets-hub/images/module-resource.png" alt=""> </div> <div> <p class="name">Study Notes</p> <p class="actions"> <span class="link">Download</span> <span>pdf</span> 896 KB</p> </div> </article> </a> </li> <li> <a href="https://s3-eu-west-1.amazonaws.com/dmi-studentportal-uploads/course_content/smm4/slide_decks/CDMS-SMM4.5_M2_Slides_ContentCreation.pptx?mtime=1597391112" target="_blank"> <article class="module-resource"> <div> <img loading="lazy" src="/assets-hub/images/module-resource.png" alt=""> </div> <div> <p class="name">Module Slides</p> <p class="actions"> <span class="link">Download</span> <span>file</span> 30 MB</p> </div> </article> </a> </li> <li> <a href="https://s3-eu-west-1.amazonaws.com/dmi-studentportal-uploads/course_content/smm4/resources/CDMS-SMM4.5_M2_PracticalExercises_ContentCreation.pdf?mtime=1597390984" target="_blank"> <article class="module-resource"> <div> <img loading="lazy" src="/assets-hub/images/module-resource.png" alt=""> </div> <div> <p class="name">Practical Exercises</p> <p class="actions"> <span class="link">Download</span> <span>pdf</span> 437 KB</p> </div> </article> </a> </li> <li> <a href="https://s3-eu-west-1.amazonaws.com/dmi-studentportal-uploads/course_content/smm4/resources/CDMS-SMM4.5_M2_Transcripts_ContentCreation.pdf?mtime=1605092672" target="_blank"> <article class="module-resource"> <div> <img loading="lazy" src="/assets-hub/images/module-resource.png" alt=""> </div> <div> <p class="name">Transcript</p> <p class="actions"> <span class="link">Download</span> <span>pdf</span> 666 KB</p> </div> </article> </a> </li> <li> <a href="{file:module_tabs:downloads:url}" target="_blank"> <article class="module-resource"> <div> <img laoding="lazy" src="/assets-hub/images/module-resource.png" alt=""> </div> <div> <p class="name">Glossary of Terms</p> <p class="actions"> <span class="link">Download</span> <span>PDF</span> 245 KB</p> </div> </article> </a> </li> </ul> </div> <div class="tabs-panel " id="panel1"> <div class="grid-x grid-margin-x"> <div class="cell small-10 medium-8 large-8"> <h5 class="txt_navy mb0">Seán Earley</h5> <p>Creative Director at Teneo PSG Digital</p> <ul> <li>Creative Director at Teneo PSG Digital with five years’ experience in Digital Marketing, Social, and PR Agencies</li> <li>Founding member of Teneo PSG Digital</li> <li>Former Director on the Board of the Irish Internet Association</li> <li>Passionate about creating content that captures audience imaginations and delivers business objectives</li> </ul> </div> <div class="cell small-2 medium-4 large-4 text-center" id="skills_expert_image"> <img loading="lazy" src='https://mydmi.imgix.net/authors/sean-earley.jpg?corner-radius=160&dpr=2&fit=crop&h=200&ixlib=php-4.1.0&mask=corners&w=200&s=eb3d7800690b96328cb9defa384c8937'> </div> </div> </div> <div class="tabs-panel " id="panel2"> <p>Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:</p> <p><a href="https://my.digitalmarketinginstitute.com/courses/module/short-courses/556/dmisc-10103-hkdbc?utm_source=CDMS_SMM_V4&utm_medium=Bonus%20Content" target="_blank">DMI Short Course: GDPR</a></p> <p>If you are interested in learning more about Content Marketing, the DMI has produced a short course on the subject for all of our students. You can access this content here:</p> <p><a href="https://my.digitalmarketinginstitute.com/courses/module/short-courses/555/dmisc-10001-k57b3?utm_source=CDMS_SMM_V4&utm_medium=Bonus%20Content" target="_blank">DMI Short Course: Content Marketing</a></p> <p>The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.</p> <p>You can find more information and content like this on the <a href="https://my.digitalmarketinginstitute.com/library/dashboard?utm_source=CDMS_SMM_V4&utm_medium=Bonus%20Content" target="_blank">Digital Marketing Institute's Membership Library</a></p> <ul> <li>Article: <a href="https://my.digitalmarketinginstitute.com/library/entry/your-content-marketing-checklist-c1m-a2r?utm_source=CDMS_SMM_V4&utm_medium=Bonus%20Content" target="_blank">Your Ultimate Content Marketing Checklist</a></li> <li>Article: <a href="https://my.digitalmarketinginstitute.com/library/entry/7-popular-content-types-and-how-to-use-them-c1m-a2r?utm_source=CDMS_SMM_V4&utm_medium=Bonus%20Content" target="_blank">7 Popular Content Types and How to Use Them</a></li> <li>Toolkit: <a href="https://my.digitalmarketinginstitute.com/library/entry/social-media-calendar-template-s1o-t2k?utm_source=CDMS_SMM_V4&utm_medium=Bonus%20Content" target="_blank">Social Media Calendar Template</a></li> <li>Article: <a href="https://my.digitalmarketinginstitute.com/library/entry/delight-your-audience-how-to-create-content-that-excites-and-entertains-c1m-a2r?utm_source=CDMS_SMM_V4&utm_medium=Bonus%20Content" target="_blank">Delight Your Audience: How to Create Content That Excites and Entertains</a></li> <li>Article: <a href="https://my.digitalmarketinginstitute.com/library/entry/risque-brand-tone-on-social-media-where-to-draw-the-line-s1t-a2r-s1o-a2r?utm_source=CDMS_SMM_V4&utm_medium=Bonus%20Content" target="_blank">Risqué Brand Tone on Social Media: Where to Draw the Line?</a></li> </ul> <p>You will <strong>not</strong> be assessed on this content in your final exam.</p> <ul class="module-downloads"> </ul> </div> <div class="tabs-panel " id="panel3"> </div> </div> </div> </span> </div> </div> <div class="small-12 medium-12 large-4"> <div class="cell m2_aboutmodule"> <p class="font-aeonik-bold font-size-10 txt_green mb0">ABOUT THIS DIGITAL MARKETING MODULE</p> <h5 class="font-aeonik-med font-size-5 txt_navy">Content Creation</h5> <div class="skillsexpert"> <span class="se_img"> <img loading="lazy" src='https://mydmi.imgix.net/authors/sean-earley.jpg?corner-radius=160&fit=crop&h=40&ixlib=php-4.1.0&mask=corners&w=40&s=d4336450a6060e517367c8c7ffb57164'> </span> <span class="se_name"> <strong>Seán Earley</strong><br/> Skills Expert </span> </div>  <p>This module introduces the concept of engaging with and acquiring customers using the creation and sharing of content. It explains how to choose the right content for your customers – and how to ensure it gets seen by them. It outlines the different content formats available on social media channels and helps you identify which platform best suits your content. 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