Articles - Equativ

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padding-block-end: 1rem } .list-number .content{ opacity:0.8 } .list-number .slick-dots{ visibility: hidden } form.post-password-form{ font-size: 2rem; padding-left: 100px; padding-top: 100px; padding-bottom: 100px; padding-right: 100px; text-align: left; background: linear-gradient(130deg, #9759A8, #5880CC, #60BDAE); color:white } form input#pwbox-71141{ background-color:#F1F1F1; color:black } form input[type='submit']{ color:white; background-color:#FE5000; padding:5px } /* Cookie Plugin */ #moove_gdpr_cookie_info_bar { font-family: 'Inter' !important; } /* Hero Section */ .slider .swiper-slide-active:before { background: transparent !important; } #hero-block_1989326562a444a32a7a8412e6ea60db { min-height: 800px !important; } .hero-slider { min-height: 50rem; padding: 6rem 0 6.25rem !important; } .hero-slider-tab .list-info .info { padding-right: 100px; } .hero-slider .slider { top: 0rem; } .hero-slider .slider .wrap-button { bottom: 15rem; } .hero-slider .info p { max-width: 80%; } .smarter-ads .swiper-slide-next img { height: 24rem !important; } .hero-slider.dark .slider .wrap-button button { border: 1px solid rgba(255, 255, 255, 0.5); } /* Merger Section */ .merger-block { z-index:99; max-width:94vw; margin:0 auto; padding-top:80px; } .merger-block h2 { padding-bottom:20px; } .merger-block p { padding-bottom:30px; } .merger-img { padding-top:40px; padding-bottom:80px; } /* Blog Section */ .about-us { height: auto; } .home-footer-btn { font-size: 1.125rem; line-height: 1.55556; font-weight: 600; padding: .375rem 1.25rem; border-radius: 6.25rem; border: 0.125rem solid; display: -webkit-inline-box; display: -ms-inline-flexbox; display: inline-flex; color: #fff; margin-right: 1.5rem; float:left; } .home-footer-title { display: -webkit-box; display: -ms-flexbox; display: flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; -ms-flex-wrap: wrap; flex-wrap: wrap; margin-bottom: 1.25rem; row-gap: .625rem; } .home-footer-date { font-size: 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Articles </h1> <div class="row-form"> <div class="form-group"> <select class="dropdown-select" id="select-parent-term" data-placeholder="Content type"> <option value=""></option> <option value="all" data-url="https://equativ.com/blog/">All</option> <option value="1" selected data-url="https://equativ.com/blog/articles/">Articles</option> <option value="29" data-url="https://equativ.com/blog/case-study/">Case Studies</option> <option value="41" data-url="https://equativ.com/blog/insights/">Insights</option> <option value="30" data-url="https://equativ.com/blog/press-release/">Press</option> </select> </div> <div class="form-group"> <select class="dropdown-select" id="select-child-term" data-placeholder="Topic"> <option value=""></option> <option value="all">All</option> object(WP_Term)#6319 (10) { ["term_id"]=> int(77) ["name"]=> string(14) "Addressability" ["slug"]=> string(14) "addressability" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(77) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(10) ["filter"]=> string(3) "raw" } <option value="77">Addressability</option> object(WP_Term)#6321 (10) { ["term_id"]=> int(94) ["name"]=> string(2) "AI" ["slug"]=> string(2) "ai" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(94) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="94">AI</option> object(WP_Term)#6323 (10) { ["term_id"]=> int(74) ["name"]=> string(9) "Attention" ["slug"]=> string(9) "attention" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(74) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="74">Attention</option> object(WP_Term)#6325 (10) { ["term_id"]=> int(56) ["name"]=> string(18) "Audience Targeting" ["slug"]=> string(18) "audience-targeting" ["term_group"]=> int(0) ["term_taxonomy_id"]=> 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["slug"]=> string(12) "company-news" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(65) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(54) ["filter"]=> string(3) "raw" } <option value="65">Company News</option> object(WP_Term)#6330 (10) { ["term_id"]=> int(61) ["name"]=> string(10) "Cookieless" ["slug"]=> string(10) "cookieless" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(61) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(18) ["filter"]=> string(3) "raw" } <option value="61">Cookieless</option> object(WP_Term)#6335 (10) { ["term_id"]=> int(27) ["name"]=> string(3) "CTV" ["slug"]=> string(3) "ctv" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(27) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(14) ["filter"]=> string(3) "raw" } <option value="27">CTV</option> object(WP_Term)#6337 (10) { ["term_id"]=> int(58) ["name"]=> string(8) "Curation" ["slug"]=> string(8) "curation" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(58) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(7) ["filter"]=> string(3) "raw" } <option value="58">Curation</option> object(WP_Term)#6339 (10) { ["term_id"]=> int(54) ["name"]=> string(3) "DCO" ["slug"]=> string(3) "dco" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(54) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="54">DCO</option> object(WP_Term)#6341 (10) { ["term_id"]=> int(63) ["name"]=> string(4) "DOOH" ["slug"]=> string(4) "dooh" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(63) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="63">DOOH</option> object(WP_Term)#6345 (10) { ["term_id"]=> int(62) ["name"]=> string(19) "Employee Experience" ["slug"]=> string(19) "employee-experience" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(62) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(13) ["filter"]=> string(3) "raw" } <option value="62">Employee Experience</option> object(WP_Term)#6343 (10) { ["term_id"]=> int(81) ["name"]=> string(6) "Events" ["slug"]=> string(6) "events" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(81) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="81">Events</option> object(WP_Term)#6287 (10) { ["term_id"]=> int(60) ["name"]=> string(16) "First Party Data" ["slug"]=> string(16) "first-party-data" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(60) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(2) ["filter"]=> string(3) "raw" } <option value="60">First Party Data</option> object(WP_Term)#6290 (10) { ["term_id"]=> int(64) ["name"]=> string(6) "Gaming" ["slug"]=> string(6) "gaming" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(64) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(9) ["filter"]=> string(3) "raw" } <option value="64">Gaming</option> object(WP_Term)#6292 (10) { ["term_id"]=> int(95) ["name"]=> string(11) "Green Media" ["slug"]=> string(11) "green-media" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(95) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="95">Green Media</option> object(WP_Term)#6294 (10) { ["term_id"]=> int(99) ["name"]=> string(18) "Green Media Summit" ["slug"]=> string(18) "green-media-summit" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(99) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="99">Green Media Summit</option> object(WP_Term)#6296 (10) { ["term_id"]=> int(71) ["name"]=> string(8) "Open Web" ["slug"]=> string(8) "open-web" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(71) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="71">Open Web</option> object(WP_Term)#6298 (10) { ["term_id"]=> int(93) ["name"]=> string(11) "Partnership" ["slug"]=> string(11) "partnership" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(93) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="93">Partnership</option> object(WP_Term)#6300 (10) { ["term_id"]=> int(67) ["name"]=> string(12) "Perspectives" ["slug"]=> string(12) "perspectives" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(67) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(3) ["filter"]=> string(3) "raw" } <option value="67">Perspectives</option> object(WP_Term)#6302 (10) { ["term_id"]=> int(76) ["name"]=> string(9) "Political" ["slug"]=> string(9) "political" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(76) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(2) ["filter"]=> string(3) "raw" } <option value="76">Political</option> object(WP_Term)#6304 (10) { ["term_id"]=> int(80) ["name"]=> string(8) "Politics" ["slug"]=> string(8) "politics" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(80) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(2) ["filter"]=> string(3) "raw" } <option value="80">Politics</option> object(WP_Term)#6306 (10) { ["term_id"]=> int(57) ["name"]=> string(7) "Privacy" ["slug"]=> string(7) "privacy" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(57) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(2) ["filter"]=> string(3) "raw" } <option value="57">Privacy</option> object(WP_Term)#6308 (10) { ["term_id"]=> int(59) ["name"]=> string(7) "Product" ["slug"]=> string(7) "product" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(59) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(6) ["filter"]=> string(3) "raw" } <option value="59">Product</option> object(WP_Term)#6310 (10) { ["term_id"]=> int(97) ["name"]=> string(23) "Progressive Marketplace" ["slug"]=> string(23) "progressive-marketplace" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(97) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="97">Progressive Marketplace</option> object(WP_Term)#6312 (10) { ["term_id"]=> int(66) ["name"]=> string(7) "Quality" ["slug"]=> string(7) "quality" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(66) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(15) ["filter"]=> string(3) "raw" } <option value="66">Quality</option> object(WP_Term)#6314 (10) { ["term_id"]=> int(47) ["name"]=> string(6) "Retail" ["slug"]=> string(6) "retail" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(47) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="47">Retail</option> object(WP_Term)#6316 (10) { ["term_id"]=> int(73) ["name"]=> string(12) "Retail Media" ["slug"]=> string(12) "retail-media" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(73) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(4) ["filter"]=> string(3) "raw" } <option value="73">Retail Media</option> object(WP_Term)#6255 (10) { ["term_id"]=> int(68) ["name"]=> string(3) "SPO" ["slug"]=> string(3) "spo" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(68) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="68">SPO</option> object(WP_Term)#6253 (10) { ["term_id"]=> int(69) ["name"]=> string(6) "Sports" ["slug"]=> string(6) "sports" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(69) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(4) ["filter"]=> string(3) "raw" } <option value="69">Sports</option> object(WP_Term)#6251 (10) { ["term_id"]=> int(55) ["name"]=> string(14) "Sustainability" ["slug"]=> string(14) "sustainability" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(55) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(13) ["filter"]=> string(3) "raw" } <option value="55">Sustainability</option> object(WP_Term)#6249 (10) { ["term_id"]=> int(98) ["name"]=> string(23) "Sustainable Advertising" ["slug"]=> string(23) "sustainable-advertising" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(98) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="98">Sustainable Advertising</option> object(WP_Term)#6247 (10) { ["term_id"]=> int(72) ["name"]=> string(4) "Tech" ["slug"]=> string(4) "tech" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(72) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(1) ["filter"]=> string(3) "raw" } <option value="72">Tech</option> object(WP_Term)#6245 (10) { ["term_id"]=> int(78) ["name"]=> string(6) "Trends" ["slug"]=> string(6) "trends" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(78) ["taxonomy"]=> string(8) "post_tag" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(2) ["filter"]=> string(3) "raw" } <option value="78">Trends</option> </select> </div> <div class="group-btn"> <a href="javascript:void(0)" class="btn category-filter">Filter</a> <a href="https://equativ.com/blog/" class="btn-underline reset-filter">Reset filters</a> </div> </div> </div> </div> <div class="article-list"> <div class="wrapper"> <div class="insights__list "> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/articles/agentic-ai-the-next-advertising-game-changer/"> <picture><source srcset="https://equativ.com/wp-content/uploads/2025/03/Agentic-AI-504x504.jpeg.webp 504w, https://equativ.com/wp-content/uploads/2025/03/Agentic-AI-150x150.jpeg.webp 150w, https://equativ.com/wp-content/uploads/2025/03/Agentic-AI-375x375.jpeg.webp 375w, https://equativ.com/wp-content/uploads/2025/03/Agentic-AI-640x640.jpeg.webp 640w" sizes='(max-width: 504px) 100vw, 504px' type="image/webp"><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2025/03/Agentic-AI-504x504.jpeg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="consumer using AI chatbot and agentic AI" decoding="async" fetchpriority="high" srcset="https://equativ.com/wp-content/uploads/2025/03/Agentic-AI-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2025/03/Agentic-AI-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2025/03/Agentic-AI-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2025/03/Agentic-AI-640x640.jpeg 640w" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" /></picture> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/articles/" class="tag-name">Articles</a> <div class="date">03.10.2025</div> </div> <h3 class="title"><a href="https://equativ.com/blog/articles/agentic-ai-the-next-advertising-game-changer/">Is Agentic AI The Next Game-Changer In Advertising?</a></h3> <div class="equativ-excerpt"><p>Agentic AI is set to change the way advertisers and ad tech providers plan and optimize their campaigns. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/articles/programmatic-curation-with-maestro-by-equativ/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-504x504.jpg.webp 504w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-150x150.jpg.webp 150w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-375x375.jpg.webp 375w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-640x640.jpg.webp 640w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-300x300.jpg.webp 300w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-400x400.jpg.webp 400w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-600x600.jpg.webp 600w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-20x20.jpg.webp 20w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-504x504.jpg" data-srcset="https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-300x300.jpg 300w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-400x400.jpg 400w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-600x600.jpg 600w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-20x20.jpg 20w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-504x504.jpg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-300x300.jpg 300w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-400x400.jpg 400w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-600x600.jpg 600w, https://equativ.com/wp-content/uploads/2025/01/maestro-blog-thumbnail-20x20.jpg 20w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/articles/" class="tag-name">Articles</a> <div class="date">01.22.2025</div> </div> <h3 class="title"><a href="https://equativ.com/blog/articles/programmatic-curation-with-maestro-by-equativ/">Maestro by Equativ: The Latest Evolution of our Programmatic Curation Platform</a></h3> <div class="equativ-excerpt"><p>Maestro by Equativ is most advanced end-to-end programmatic curation platform on the market. We break down the latest platform enhancements. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/articles/green-media-streaming-best-practices/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-504x504.jpeg.webp 504w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-150x150.jpeg.webp 150w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-375x375.jpeg.webp 375w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-640x640.jpeg.webp 640w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-300x300.jpeg.webp 300w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-400x400.jpeg.webp 400w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-600x600.jpeg.webp 600w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-504x504.jpeg" data-srcset="https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-640x640.jpeg 640w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-300x300.jpeg 300w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-400x400.jpeg 400w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-600x600.jpeg 600w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-504x504.jpeg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-640x640.jpeg 640w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-300x300.jpeg 300w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-400x400.jpeg 400w, https://equativ.com/wp-content/uploads/2025/01/AdobeStock_106049917-600x600.jpeg 600w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/articles/" class="tag-name">Articles</a> <div class="date">01.07.2025</div> </div> <h3 class="title"><a href="https://equativ.com/blog/articles/green-media-streaming-best-practices/">Green Media Streaming: Best Practices For Reducing Emissions</a></h3> <div class="equativ-excerpt"><p>Green media streaming enables a more sustainable and energy efficient workflow from content production to playback. Our Serverside.AI team breaks down what you should know. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/articles/programmatic-curation-more-than-meets-the-eye/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-504x504.jpg.webp 504w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-150x150.jpg.webp 150w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-375x375.jpg.webp 375w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-640x640.jpg.webp 640w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-300x300.jpg.webp 300w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-400x400.jpg.webp 400w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-600x600.jpg.webp 600w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="Action figure in shadow against sky background" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-504x504.jpg" data-srcset="https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-300x300.jpg 300w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-400x400.jpg 400w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-600x600.jpg 600w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-504x504.jpg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="Action figure in shadow against sky background" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-300x300.jpg 300w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-400x400.jpg 400w, https://equativ.com/wp-content/uploads/2024/12/shutterstock_12461263-600x600.jpg 600w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/articles/" class="tag-name">Articles</a> <div class="date">12.19.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/articles/programmatic-curation-more-than-meets-the-eye/">Programmatic Curation Is A Transformer: There’s More To It Than Meets The Eye</a></h3> <div class="equativ-excerpt"><p>The definition of programmatic curation and how it helps the industry depends on how curators use their platforms. We explore the use cases. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/articles/qa-breaking-down-intent-targeting-with-nano-interactive/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-504x504.jpeg.webp 504w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-150x150.jpeg.webp 150w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-375x375.jpeg.webp 375w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-640x640.jpeg.webp 640w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-20x20.jpeg.webp 20w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-504x504.jpeg" data-srcset="https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-640x640.jpeg 640w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-20x20.jpeg 20w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-504x504.jpeg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-640x640.jpeg 640w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-20x20.jpeg 20w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/articles/" class="tag-name">Articles</a> <div class="date">11.14.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/articles/qa-breaking-down-intent-targeting-with-nano-interactive/">Q&A: Breaking Down Intent Targeting With Nano Interactive</a></h3> <div class="equativ-excerpt"><p>In this Q&A, we spoke with Nano Interactive about intent targeting and the benefits of our partnership. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/articles/qa-sports-innovation-lab/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-504x504.jpeg.webp 504w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-150x150.jpeg.webp 150w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-375x375.jpeg.webp 375w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-640x640.jpeg.webp 640w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-504x504.jpeg" data-srcset="https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-640x640.jpeg 640w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-504x504.jpeg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-640x640.jpeg 640w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/articles/" class="tag-name">Articles</a> <div class="date">11.01.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/articles/qa-sports-innovation-lab/">Q&A: Digging Into Sports Fan Data With Sports Innovation Lab</a></h3> <div class="equativ-excerpt"><p>In this Q&A, we spoke with Sports Innovation Lab about the value of sports fan data and the benefits of our partnership.</p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/articles/ssp-curation-everyones-doing-it-but-why/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Efficiency-504x504.jpg.webp 504w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-150x150.jpg.webp 150w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-375x375.jpg.webp 375w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-640x640.jpg.webp 640w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="Wooden blocks with symbol of efficiency concept on blue background" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/10/Efficiency-504x504.jpg" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Efficiency-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-640x640.jpg 640w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/10/Efficiency-504x504.jpg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="Wooden blocks with symbol of efficiency concept on blue background" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/10/Efficiency-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-640x640.jpg 640w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/articles/" class="tag-name">Articles</a> <div class="date">10.24.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/articles/ssp-curation-everyones-doing-it-but-why/">SSP Curation: Everyone’s Doing It, But Why?</a></h3> <div class="equativ-excerpt"><p>Audience targeting with an SSP makes curation even more powerful. Here’s why curating supply helps reach customers more effectively.</p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/articles/the-power-of-content-metadata-for-targeted-ads/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-504x504.jpeg.webp 504w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-150x150.jpeg.webp 150w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-375x375.jpeg.webp 375w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-640x640.jpeg.webp 640w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="Beautiful African American black couple relaxing on sofa at home in living room, smiling man and woman spending free time together, watching TV or movie, embracing, laughing guy holding remote control" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-504x504.jpeg" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-640x640.jpeg 640w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-504x504.jpeg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="Beautiful African American black couple relaxing on sofa at home in living room, smiling man and woman spending free time together, watching TV or movie, embracing, laughing guy holding remote control" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-640x640.jpeg 640w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/articles/" class="tag-name">Articles</a> <div class="date">10.23.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/articles/the-power-of-content-metadata-for-targeted-ads/">The Power of Content Metadata for Targeted Ads</a></h3> <div class="equativ-excerpt"><p>Publishers and advertisers alike can benefit from content metadata, but it’s value isn’t always recognized. Here’s what you need to know. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/articles/unlocking-revenue-with-retail-media/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-504x504.jpeg.webp 504w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-150x150.jpeg.webp 150w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-375x375.jpeg.webp 375w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-640x640.jpeg.webp 640w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-504x504.jpeg" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-640x640.jpeg 640w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-504x504.jpeg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-150x150.jpeg 150w, 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