Blog - Equativ

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class="filter-blog "> <div class="wrapper"> <h1 class="title" style="color:#FE5B10;"> Blog </h1> <div class="row-form"> <div class="form-group"> <select class="dropdown-select" id="select-parent-term" data-placeholder="Content type"> <option value=""></option> <option value="all" data-url="https://equativ.com/blog/">All</option> <option value="1" data-url="https://equativ.com/blog/articles/">Articles</option> <option value="29" data-url="https://equativ.com/blog/case-study/">Case Studies</option> <option value="41" data-url="https://equativ.com/blog/insights/">Insights</option> <option value="30" data-url="https://equativ.com/blog/press-release/">Press</option> </select> </div> <div class="form-group"> <select class="dropdown-select" id="select-child-term" data-placeholder="Topic"> <option value=""></option> <option value="all">All</option> object(WP_Term)#6042 (10) { ["term_id"]=> int(77) ["name"]=> string(14) "Addressability" ["slug"]=> string(14) "addressability" ["term_group"]=> 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href="https://equativ.com/blog/articles/qa-breaking-down-intent-targeting-with-nano-interactive/"> <picture><source srcset="https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-504x504.jpeg.webp 504w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-150x150.jpeg.webp 150w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-375x375.jpeg.webp 375w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-640x640.jpeg.webp 640w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-20x20.jpeg.webp 20w" sizes='(max-width: 504px) 100vw, 504px' type="image/webp"><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-504x504.jpeg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-640x640.jpeg 640w, https://equativ.com/wp-content/uploads/2024/11/AdobeStock_467657653-e1731595691445-20x20.jpeg 20w" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" /></picture> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/articles/" class="tag-name">Articles</a> <div class="date">11.14.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/articles/qa-breaking-down-intent-targeting-with-nano-interactive/">Q&A: Breaking Down Intent Targeting With Nano Interactive</a></h3> <div class="equativ-excerpt"><p>In this Q&A, we spoke with Nano Interactive about intent targeting and the benefits of our partnership. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/articles/qa-sports-innovation-lab/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-504x504.jpeg.webp 504w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-150x150.jpeg.webp 150w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-375x375.jpeg.webp 375w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-640x640.jpeg.webp 640w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-504x504.jpeg" data-srcset="https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-640x640.jpeg 640w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-504x504.jpeg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/11/Sports-Fans-e1730480569203-640x640.jpeg 640w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/articles/" class="tag-name">Articles</a> <div class="date">11.01.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/articles/qa-sports-innovation-lab/">Q&A: Digging Into Sports Fan Data With Sports Innovation Lab</a></h3> <div class="equativ-excerpt"><p>In this Q&A, we spoke with Sports Innovation Lab about the value of sports fan data and the benefits of our partnership.</p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/articles/ssp-curation-everyones-doing-it-but-why/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Efficiency-504x504.jpg.webp 504w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-150x150.jpg.webp 150w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-375x375.jpg.webp 375w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-640x640.jpg.webp 640w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="Wooden blocks with symbol of efficiency concept on blue background" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/10/Efficiency-504x504.jpg" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Efficiency-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-640x640.jpg 640w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/10/Efficiency-504x504.jpg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="Wooden blocks with symbol of efficiency concept on blue background" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/10/Efficiency-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2024/10/Efficiency-640x640.jpg 640w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/articles/" class="tag-name">Articles</a> <div class="date">10.24.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/articles/ssp-curation-everyones-doing-it-but-why/">SSP Curation: Everyone’s Doing It, But Why?</a></h3> <div class="equativ-excerpt"><p>Audience targeting with an SSP makes curation even more powerful. Here’s why curating supply helps reach customers more effectively.</p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/articles/the-power-of-content-metadata-for-targeted-ads/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-504x504.jpeg.webp 504w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-150x150.jpeg.webp 150w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-375x375.jpeg.webp 375w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-640x640.jpeg.webp 640w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="Beautiful African American black couple relaxing on sofa at home in living room, smiling man and woman spending free time together, watching TV or movie, embracing, laughing guy holding remote control" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-504x504.jpeg" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-640x640.jpeg 640w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-504x504.jpeg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="Beautiful African American black couple relaxing on sofa at home in living room, smiling man and woman spending free time together, watching TV or movie, embracing, laughing guy holding remote control" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/10/Couple-Watching-TV-on-Couch-640x640.jpeg 640w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/articles/" class="tag-name">Articles</a> <div class="date">10.23.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/articles/the-power-of-content-metadata-for-targeted-ads/">The Power of Content Metadata for Targeted Ads</a></h3> <div class="equativ-excerpt"><p>Publishers and advertisers alike can benefit from content metadata, but it’s value isn’t always recognized. Here’s what you need to know. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/case-study/equativ-buyer-connect-helped-increase-reach/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-504x504.jpg.webp 504w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-150x150.jpg.webp 150w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-375x375.jpg.webp 375w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-640x640.jpg.webp 640w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-20x20.jpg.webp 20w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-36x36.jpg.webp 36w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-48x48.jpg.webp 48w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-504x504.jpg" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-20x20.jpg 20w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-36x36.jpg 36w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-48x48.jpg 48w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-504x504.jpg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-20x20.jpg 20w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-36x36.jpg 36w, https://equativ.com/wp-content/uploads/2024/10/Utiq-Equativ-Buyer-Connect-Case-Study-1-48x48.jpg 48w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/case-study/" class="tag-name">Case Studies</a> <div class="date">10.18.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/case-study/equativ-buyer-connect-helped-increase-reach/">Equativ Buyer Connect and Utiq Helps GroupM and Dr. Oetker Increase Reach</a></h3> <div class="equativ-excerpt"><p>How GroupM leveraged Equativ Buyer Connect’s self-serve curation platform to scale media buying and drive reach for Dr. Oetker.</p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/press-release/dstillery-and-equativ-partner-to-elevate-audience-targeting-for-brands/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--504x504.png.webp 504w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--300x300.png.webp 300w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--1024x1024.png.webp 1024w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--150x150.png.webp 150w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--768x768.png.webp 768w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--375x375.png.webp 375w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--640x640.png.webp 640w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--20x20.png.webp 20w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--36x36.png.webp 36w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--48x48.png.webp 48w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image-.png.webp 1080w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--504x504.png" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--504x504.png 504w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--300x300.png 300w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--1024x1024.png 1024w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--150x150.png 150w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--768x768.png 768w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--375x375.png 375w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--640x640.png 640w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--20x20.png 20w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--36x36.png 36w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--48x48.png 48w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image-.png 1080w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--504x504.png" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--504x504.png 504w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--300x300.png 300w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--1024x1024.png 1024w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--150x150.png 150w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--768x768.png 768w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--375x375.png 375w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--640x640.png 640w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--20x20.png 20w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--36x36.png 36w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image--48x48.png 48w, https://equativ.com/wp-content/uploads/2024/10/Dstillery-Square-Size-Press-Release-Image-.png 1080w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/press-release/" class="tag-name">Press</a> <div class="date">10.17.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/press-release/dstillery-and-equativ-partner-to-elevate-audience-targeting-for-brands/">Dstillery and Equativ Partner to Elevate Audience Targeting for Brands</a></h3> <div class="equativ-excerpt"><p>Collaboration Expands Access to Advanced Audience Solutions NEW YORK (October 17, 2024) – Dstillery, the leader in AI ad targeting, today announced a strategic partnership with Equativ, the global independent ad platform. The collaboration marks a significant step in empowering brands and agencies with greater access to Dstillery’s audience solutions, now seamlessly integrated into Equativ […]</p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/articles/unlocking-revenue-with-retail-media/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-504x504.jpeg.webp 504w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-150x150.jpeg.webp 150w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-375x375.jpeg.webp 375w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-640x640.jpeg.webp 640w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-504x504.jpeg" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-640x640.jpeg 640w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-504x504.jpeg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-504x504.jpeg 504w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-150x150.jpeg 150w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-375x375.jpeg 375w, https://equativ.com/wp-content/uploads/2024/10/Retail-Media-and-ECommerce-640x640.jpeg 640w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/articles/" class="tag-name">Articles</a> <div class="date">10.09.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/articles/unlocking-revenue-with-retail-media/">Unlocking Revenue With Retail Media</a></h3> <div class="equativ-excerpt"><p>We break down everything you need to know to unlock retail media revenue and build a successful retail media ecosystem. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/insights/advertiser-priorities-revealed-in-new-study/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-504x504.png.webp 504w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-150x150.png.webp 150w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-375x375.png.webp 375w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-640x640.png.webp 640w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-20x20.png.webp 20w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-36x36.png.webp 36w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-48x48.png.webp 48w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-504x504.png" data-srcset="https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-504x504.png 504w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-150x150.png 150w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-375x375.png 375w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-640x640.png 640w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-20x20.png 20w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-36x36.png 36w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-48x48.png 48w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-504x504.png" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-504x504.png 504w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-150x150.png 150w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-375x375.png 375w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-640x640.png 640w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-20x20.png 20w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-36x36.png 36w, https://equativ.com/wp-content/uploads/2024/09/Forrester-Report-Screenshot-48x48.png 48w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/insights/" class="tag-name">Insights</a> <div class="date">10.03.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/insights/advertiser-priorities-revealed-in-new-study/">Advertiser Priorities Revealed In New Study</a></h3> <div class="equativ-excerpt"><p>Results of a Forrester Consulting commissioned study focused on the challenges, key priorities, and future goals of US advertisers. </p> </div> </div> </div> <div class="item"> <div class="image"> <a href="https://equativ.com/blog/press-release/79-of-adtech-leaders-prioritize-sustainability-and-social-issues-driving-demand-for-future-proof-partnerships/"> <picture><source sizes='(max-width: 504px) 100vw, 504px' type="image/webp" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-504x504.jpg.webp 504w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-300x300.jpg.webp 300w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-1024x1024.jpg.webp 1024w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-150x150.jpg.webp 150w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-768x768.jpg.webp 768w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-1536x1536.jpg.webp 1536w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-375x375.jpg.webp 375w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-640x640.jpg.webp 640w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-20x20.jpg.webp 20w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-36x36.jpg.webp 36w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-48x48.jpg.webp 48w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1.jpg.webp 1920w"><img width="504" height="504" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfgAAAH4AQAAAACOU8LSAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cEBDQAAAMKg90/t7AEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADd+AAAB/BtD6gAAAABJRU5ErkJggg==" class="attachment-news-thumb size-news-thumb wp-post-image lazyload" alt="" decoding="async" sizes="(max-width: 504px) 100vw, 504px" data-eio="p" data-src="https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-504x504.jpg" data-srcset="https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-300x300.jpg 300w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-1024x1024.jpg 1024w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-768x768.jpg 768w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-1536x1536.jpg 1536w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-20x20.jpg 20w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-36x36.jpg 36w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-48x48.jpg 48w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1.jpg 1920w" data-eio-rwidth="504" data-eio-rheight="504" /></picture><noscript><img width="504" height="504" src="https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-504x504.jpg" class="attachment-news-thumb size-news-thumb wp-post-image" alt="" decoding="async" srcset="https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-504x504.jpg 504w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-300x300.jpg 300w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-1024x1024.jpg 1024w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-150x150.jpg 150w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-768x768.jpg 768w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-1536x1536.jpg 1536w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-375x375.jpg 375w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-640x640.jpg 640w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-20x20.jpg 20w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-36x36.jpg 36w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1-48x48.jpg 48w, https://equativ.com/wp-content/uploads/2024/10/Social_1080_V1.jpg 1920w" sizes="(max-width: 504px) 100vw, 504px" data-eio="l" /></noscript> </a> </div> <div class="content-body"> <div class="wrap-tag"> <a href="https://equativ.com/blog/press-release/" class="tag-name">Press</a> <div class="date">10.03.2024</div> </div> <h3 class="title"><a href="https://equativ.com/blog/press-release/79-of-adtech-leaders-prioritize-sustainability-and-social-issues-driving-demand-for-future-proof-partnerships/">79% of Adtech Leaders Prioritize Sustainability and Social Issues, Driving Demand for Future-Proof Partnerships</a></h3> <div class="equativ-excerpt"><p>Equativ and Sharethrough commissioned independent research to explore how brands and agencies are adapting to the rapidly changing advertising landscape. New York, October 3rd, 2024— Equativ and Sharethrough, leading independent ad tech companies, today released the findings of a commissioned Forrester Consulting Opportunity Snapshot, “Future-Proof Your Adtech Partnerships.” Conducted in May 2024, the study delves […]</p> </div> </div> </div> </div> <div class="no-result"></div> <div class="wrap-btn"> <a href="javascript:void(0)" class="btn-arrow view-more-archive-posts" data-page="1"><span>See more results</span> <i class="icon-plus"></i></a> </div> </div> </div> </main> <footer id="footer" class="footer"> <div class="wrapper"> <div class="menu"> <div class="item"><h4>Solutions</h4><div class="menu-solutions-fr-container"><ul id="menu-solutions-fr" class="menu-bottom"><li id="menu-item-59" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-59"><a href="/solutions/engage">Engage</a></li> <li id="menu-item-60" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-60"><a 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