Google Economic Impact | state detail: West Virginia

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glue-headline--headline-1 state-hero-name"> West Virginia </h1> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps West Virginia businesses move toward their goals</h2> <a href="https://kstatic.googleusercontent.com/files/ddc2c74f8e6f132223fb627480b43377c7a8f8a3eb8f9b6d412938d40629bbd9be1dd0816ea06f9555811cf260acbe7a829c9693cf11562789f6b91f640f9e69" class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0" target="_blank" rel="noopener"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> <p>Download West Virginia report</p> </a> </div> </div> </div> <div class="glue-fullbleed state-hero-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> <div class="state-hero-image--container"> <style> .state-hero-image-0b66088 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-hero-image-0b66088 { background-image: url(https://lh3.googleusercontent.com/LeJu67evuX3Y5hQ98bVGND_m7sE62sUUzj0zuqrVfKjyDnMzbOCqoXcGN0KGaTcnUPwhsFmxURqmJXRNBYVrj578FFOj_SRzlCtZD2Xk4WUSAMqGapo=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-hero-image-0b66088 { background-image: url(https://lh3.googleusercontent.com/LeJu67evuX3Y5hQ98bVGND_m7sE62sUUzj0zuqrVfKjyDnMzbOCqoXcGN0KGaTcnUPwhsFmxURqmJXRNBYVrj578FFOj_SRzlCtZD2Xk4WUSAMqGapo=w1200-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-0b66088 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-hero-image-0b66088 { background-image: url(https://lh3.googleusercontent.com/LeJu67evuX3Y5hQ98bVGND_m7sE62sUUzj0zuqrVfKjyDnMzbOCqoXcGN0KGaTcnUPwhsFmxURqmJXRNBYVrj578FFOj_SRzlCtZD2Xk4WUSAMqGapo=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-hero-image-0b66088 { background-image: url(https://lh3.googleusercontent.com/LeJu67evuX3Y5hQ98bVGND_m7sE62sUUzj0zuqrVfKjyDnMzbOCqoXcGN0KGaTcnUPwhsFmxURqmJXRNBYVrj578FFOj_SRzlCtZD2Xk4WUSAMqGapo=w2048-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-0b66088 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-hero-image-0b66088 { background-image: url(https://lh3.googleusercontent.com/LeJu67evuX3Y5hQ98bVGND_m7sE62sUUzj0zuqrVfKjyDnMzbOCqoXcGN0KGaTcnUPwhsFmxURqmJXRNBYVrj578FFOj_SRzlCtZD2Xk4WUSAMqGapo=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-hero-image-0b66088 { background-image: url(https://lh3.googleusercontent.com/LeJu67evuX3Y5hQ98bVGND_m7sE62sUUzj0zuqrVfKjyDnMzbOCqoXcGN0KGaTcnUPwhsFmxURqmJXRNBYVrj578FFOj_SRzlCtZD2Xk4WUSAMqGapo=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-hero-image state-hero-image-0b66088" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="state-hero-facts--container glue-elevation-level-5"> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $273+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of economic activity </h4> <p class="state-hero-fact--copy">In 2023, Google helped provide more than $273 million of economic activity for thousands of West Virginia businesses, nonprofits, publishers, creators, and developers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 86,000 </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> West Virginia businesses </h4> <p class="state-hero-fact--copy">More than 86,000 West Virginia businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $909,000 </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of free advertising </h4> <p class="state-hero-fact--copy">In 2023, Google.org provided $909,000 in donated search ads to West Virginia nonprofits through the Google Ad Grants program</p> </div> </div> <div class="state-hero-carousel--container"> <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-hero-carousel-wrapper"> <ul class="glue-carousel__list state-hero-carousel-list"> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $273+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of economic activity </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google helped provide more than $273 million of economic activity for thousands of West Virginia businesses, nonprofits, publishers, creators, and developers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 86,000 </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> West Virginia businesses </h3> <p class="state-hero-carousel-fact--copy"> More than 86,000 West Virginia businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $909,000 </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of free advertising </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google.org provided $909,000 in donated search ads to West Virginia nonprofits through the Google Ad Grants program </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-businesses" id="state-businesses"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="business-hidden-jump-link" id=elk-city-auto-spa aria-hidden="true"></div> <div class="business-hidden-jump-link" id=tickers-and-timbers aria-hidden="true"></div> <div class="business-hidden-jump-link" id=appalachian-botanical-co aria-hidden="true"></div> <div class="business-hidden-jump-link" id=climbing-new-heights aria-hidden="true"></div> <div class="business-hidden-jump-link" id=mountain-view-solar aria-hidden="true"></div> <div class="business-hidden-jump-link" id=groggs-home-services aria-hidden="true"></div> <div class="business-hidden-jump-link" id=parkline-inc aria-hidden="true"></div> <div class="business-hidden-jump-link" id=capon-springs-and-farms aria-hidden="true"></div> <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> Featured Businesses </h2> </div> </div> <div class="tabs" data-name="businesses-tabs"> <div class="glue-tabs"> <div class="tabs__dropdown-container"> <div class="mdc-select mdc-select--no-label tabs__dropdown"> <div class="mdc-select__anchor"> <span class="mdc-line-ripple"></span> <input type="text" class="mdc-select__selected-text" id="tabs-selector"> <label for="tabs-selector" class="a11y-hidden">Make a selection</label> <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> </svg> </div> <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> <ul class="glue-pagination-page-list mdc-list" data-glue-pagination="businesses-tabs" role="tablist"> <li class="mdc-list-item mdc-list-item--selected" data-value="#elk-city-auto-spa" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> Elk City Auto Spa </span> </li> <li class="mdc-list-item" data-value="#tickers-and-timbers" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> Tickers & Timbers </span> </li> <li class="mdc-list-item" data-value="#appalachian-botanical-co" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> Appalachian Botanical Co. </span> </li> <li class="mdc-list-item" data-value="#climbing-new-heights" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> Climbing New Heights </span> </li> <li class="mdc-list-item" data-value="#mountain-view-solar" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> Mountain View Solar </span> </li> <li class="mdc-list-item" data-value="#groggs-home-services" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> Grogg’s Home Services </span> </li> <li class="mdc-list-item" data-value="#parkline-inc" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> Parkline, Inc. </span> </li> <li class="mdc-list-item" data-value="#capon-springs-and-farms" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8"> Capon Springs and Farms </span> </li> </ul> </div> </div> </div> <div class="tabs__tablist tabs__tablist--start glue-grid "> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--back"> <span class="tabs__btn--arrow"></span> </button> </div> <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> <ul class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> <div class="glue-tab tab-button" id="#elk-city-auto-spa" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Elk City Auto Spa </div> </div> <div class="glue-tab tab-button" id="#tickers-and-timbers" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Tickers & Timbers </div> </div> <div class="glue-tab tab-button" id="#appalachian-botanical-co" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Appalachian Botanical Co. </div> </div> <div class="glue-tab tab-button" id="#climbing-new-heights" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Climbing New Heights </div> </div> <div class="glue-tab tab-button" id="#mountain-view-solar" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Mountain View Solar </div> </div> <div class="glue-tab tab-button" id="#groggs-home-services" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Grogg’s Home Services </div> </div> <div class="glue-tab tab-button" id="#parkline-inc" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Parkline, Inc. </div> </div> <div class="glue-tab tab-button" id="#capon-springs-and-farms" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Capon Springs and Farms </div> </div> </ul> </div> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--next"> <span class="tabs__btn--arrow"></span> </button> </div> </div> <div class="glue-tabs__panelgroup"> <div class="glue-tabs__panel" id="#elk-city-auto-spa"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w1200-rw 2x, https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w1200-rj 2x, https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w1024-rw 2x, https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w1024-rj 2x, https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w3400-rw 2x, https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w3400-rj 2x, https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w1700-rj" class="state-business-tab__image" alt="Elk City Auto Spa"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-1" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- West Virginia"> Economic Impact --- West Virginia </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Elk City Auto Spa </h3> <p>Location: Charleston, West Virginia <br> Website: https://www.elkcityautospa.com/ <br> 300 five-star reviews</p> <p><p>C. Anthony Parker knows cars. He started his first dealership at age 19, selling cars for nearly two decades and expanding into body and mechanical work before deciding to focus on the detailing side of the industry. In 2019, C. Anthony founded Elk City Auto Spa to keep the cars in his hometown of Charleston looking sharp. “We spend around nine hours transforming a filthy vehicle into a showroom-quality vehicle inside and out,” he says with pride. ”And our clients love what we do.” Elk City Auto Spa and their 7 employees serve over 1,500 customers yearly across the Mountain State, cleaning everything from minivans to fleet vehicles with top-notch attention to detail, using compounds C. Anthony designed himself. Since the beginning, he’s trusted Google tools to help his business deliver customer experiences that sparkle.</p> <p>More than 80 percent of customers find Elk City Auto Spa through their Google Business Profile, where they showcase their skills, photos of their work, and–most importantly–their happy customers. When potential customers see over 300 five-star reviews, they “know that they’ve found the best,” C. Anthony explains. Revenue is up more than 300 percent since the shop began using their Business Profile. “These leads are hot and ready. They’ve seen our work, they’ve seen the reviews, and they know they can trust us,” he says. Elk City Auto Spa also uses Google Workspace tools like Slides and Sheets to deliver business presentations and customer invoices that are as polished and professional as their work. As they look to the future, they plan to add a traveling detailing service and hire more technicians, and they’re looking into AI-powered chatbots to process customer inquiries even faster. “Charleston is a small city with a big heart,” C. Anthony says. “Being a cornerstone business that people here can count on means everything.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="elk-city-auto-spa"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-f3b1210 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-f3b1210 { background-image: url(https://lh3.googleusercontent.com/MLnRvsqoi2fZInruIZY4FsTuQt0pk3NQybkjpYB_BRkDjIA8QItfGWVGrd8P55Aw4XZyCA6jmeNEj0rEQs2durDM6pNJ-CDus9rMj4nxXI4AUCoChg=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-f3b1210 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-f3b1210 { background-image: url(https://lh3.googleusercontent.com/MLnRvsqoi2fZInruIZY4FsTuQt0pk3NQybkjpYB_BRkDjIA8QItfGWVGrd8P55Aw4XZyCA6jmeNEj0rEQs2durDM6pNJ-CDus9rMj4nxXI4AUCoChg=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-f3b1210 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-f3b1210 { background-image: url(https://lh3.googleusercontent.com/MLnRvsqoi2fZInruIZY4FsTuQt0pk3NQybkjpYB_BRkDjIA8QItfGWVGrd8P55Aw4XZyCA6jmeNEj0rEQs2durDM6pNJ-CDus9rMj4nxXI4AUCoChg=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-f3b1210"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="Elk City Auto Spa case study" data-image="https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>When prospective clients see over 300 five-star customer reviews on our Google Business Profile, it gives them the peace of mind to book an appointment with us.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> C. Anthony Parker </p> <p class="business-aside-quote-title"> Founder & Owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Elk City Auto Spa </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Charleston, West Virginia </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.elkcityautospa.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.elkcityautospa.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 300 five-star reviews </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>When prospective clients see over 300 five-star customer reviews on our Google Business Profile, it gives them the peace of mind to book an appointment with us.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> C. Anthony Parker </p> <p class="business-aside-quote-title"> Founder & Owner </p> </div> <p>C. Anthony Parker knows cars. He started his first dealership at age 19, selling cars for nearly two decades and expanding into body and mechanical work before deciding to focus on the detailing side of the industry. In 2019, C. Anthony founded Elk City Auto Spa to keep the cars in his hometown of Charleston looking sharp. “We spend around nine hours transforming a filthy vehicle into a showroom-quality vehicle inside and out,” he says with pride. ”And our clients love what we do.” Elk City Auto Spa and their 7 employees serve over 1,500 customers yearly across the Mountain State, cleaning everything from minivans to fleet vehicles with top-notch attention to detail, using compounds C. Anthony designed himself. Since the beginning, he’s trusted Google tools to help his business deliver customer experiences that sparkle.</p> <p>More than 80 percent of customers find Elk City Auto Spa through their Google Business Profile, where they showcase their skills, photos of their work, and–most importantly–their happy customers. When potential customers see over 300 five-star reviews, they “know that they’ve found the best,” C. Anthony explains. Revenue is up more than 300 percent since the shop began using their Business Profile. “These leads are hot and ready. They’ve seen our work, they’ve seen the reviews, and they know they can trust us,” he says. Elk City Auto Spa also uses Google Workspace tools like Slides and Sheets to deliver business presentations and customer invoices that are as polished and professional as their work. As they look to the future, they plan to add a traveling detailing service and hire more technicians, and they’re looking into AI-powered chatbots to process customer inquiries even faster. “Charleston is a small city with a big heart,” C. Anthony says. “Being a cornerstone business that people here can count on means everything.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#tickers-and-timbers"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo=w1200-rw 2x, https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo=w1200-rj 2x, https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo=w1024-rw 2x, https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo=w1024-rj 2x, https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo=w3400-rw 2x, https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo=w3400-rj 2x, https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo=w1700-rj" class="state-business-tab__image" alt="Tickers & Timbers"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-2" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- West Virginia"> Economic Impact --- West Virginia </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Tickers & Timbers </h3> <p>Location: Barboursville + Charleston, West Virginia <br> Website: https://tickersandtimbers.com/ <br> About 60% of revenue comes from Google Ads</p> <p><p>Tonya Perry and her partner, Jerry Lawson, opened Tickers & Timbers in November 2020, offering escape rooms and axe throwing to active West Virginians. Tonya had worked as a developmental therapist for over 20 years, but COVID-19 brought a swift end to her home visits. “As a single mom, I really had no other income coming in, and it was very scary,” Tonya recalls. “So, I took matters into my own hands and switched gears.” Tickers & Timbers has since added rage rooms and paint splatter rooms to the mix, and they opened a second location in downtown Charleston in 2022. The two family entertainment venues serve about 26,000 customers per year, playing host to birthday parties, date nights, and team-building events.</p> <p>Tickers & Timbers began running Google Ads right away. “I think that has really let the community know what we have to offer,” Tonya says. “I’ve utilized Google Ads every single month since we’ve been open.” She estimates that 30 percent of Tickers & Timbers’ bookings come directly through Google Ads, with another 30 percent of revenue derived from customers who’ve seen Google Ads and returned to their site later. She also credits Google Ads with building buzz around their Charleston opening, helping the venue quickly achieve the same success as their original location. Tonya uses Google Analytics to keep track of click-through rates and adjust ads accordingly. Google Drive, meanwhile, helps Tonya collaborate with her 12 employees as they share plans and ideas for new escape rooms. Creating new escape rooms is one of the best parts of running Tickers & Timbers, according to Tonya, and she sees new rooms and new locations on the horizon. “Obviously, owning a small business isn't an easy choice,” she says, “but it's great to know that we are providing something to the community that we never had before.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="tickers-and-timbers"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-bcff4a7 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-bcff4a7 { background-image: url(https://lh3.googleusercontent.com/YtEwzCwdUog6OVvv0FggSuLINAIAcH-ZEBh4BT27DrOH2HTZZu05lAI4jYJryyWjBgIGlrOnz97Zctp6hkQreYx89Srf27VfMCxJlCvvyVJrCWGbH0c=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-bcff4a7 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-bcff4a7 { background-image: url(https://lh3.googleusercontent.com/YtEwzCwdUog6OVvv0FggSuLINAIAcH-ZEBh4BT27DrOH2HTZZu05lAI4jYJryyWjBgIGlrOnz97Zctp6hkQreYx89Srf27VfMCxJlCvvyVJrCWGbH0c=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-bcff4a7 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-bcff4a7 { background-image: url(https://lh3.googleusercontent.com/YtEwzCwdUog6OVvv0FggSuLINAIAcH-ZEBh4BT27DrOH2HTZZu05lAI4jYJryyWjBgIGlrOnz97Zctp6hkQreYx89Srf27VfMCxJlCvvyVJrCWGbH0c=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-bcff4a7"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="Tickers & Timbers case study" data-image="https://lh3.googleusercontent.com/K30AkaQMOKD-87jnfqw71LxbNSJBPaitWr2WMS0462CQf7l5UxuLjkFC2n67kxfdwx6XoxkqlSNew3hQFDAU76MdTbrDOHV2bvZfKMhBx-FllQd6gUo"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads helped us get a quick start and a leg up right off the bat.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Tonya Perry </p> <p class="business-aside-quote-title"> Owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://www.google.com/drive/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Drive </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Tickers & Timbers </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Barboursville + Charleston, West Virginia </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://tickersandtimbers.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://tickersandtimbers.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> About 60% of revenue comes from Google Ads </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads helped us get a quick start and a leg up right off the bat.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Tonya Perry </p> <p class="business-aside-quote-title"> Owner </p> </div> <p>Tonya Perry and her partner, Jerry Lawson, opened Tickers & Timbers in November 2020, offering escape rooms and axe throwing to active West Virginians. Tonya had worked as a developmental therapist for over 20 years, but COVID-19 brought a swift end to her home visits. “As a single mom, I really had no other income coming in, and it was very scary,” Tonya recalls. “So, I took matters into my own hands and switched gears.” Tickers & Timbers has since added rage rooms and paint splatter rooms to the mix, and they opened a second location in downtown Charleston in 2022. The two family entertainment venues serve about 26,000 customers per year, playing host to birthday parties, date nights, and team-building events.</p> <p>Tickers & Timbers began running Google Ads right away. “I think that has really let the community know what we have to offer,” Tonya says. “I’ve utilized Google Ads every single month since we’ve been open.” She estimates that 30 percent of Tickers & Timbers’ bookings come directly through Google Ads, with another 30 percent of revenue derived from customers who’ve seen Google Ads and returned to their site later. She also credits Google Ads with building buzz around their Charleston opening, helping the venue quickly achieve the same success as their original location. Tonya uses Google Analytics to keep track of click-through rates and adjust ads accordingly. Google Drive, meanwhile, helps Tonya collaborate with her 12 employees as they share plans and ideas for new escape rooms. Creating new escape rooms is one of the best parts of running Tickers & Timbers, according to Tonya, and she sees new rooms and new locations on the horizon. “Obviously, owning a small business isn't an easy choice,” she says, “but it's great to know that we are providing something to the community that we never had before.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#appalachian-botanical-co"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU=w1200-rw 2x, https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU=w1200-rj 2x, https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU=w1024-rw 2x, https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU=w1024-rj 2x, https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU=w3400-rw 2x, https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU=w3400-rj 2x, https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU=w1700-rj" class="state-business-tab__image" alt="Appalachian Botanical Co."> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-3" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- West Virginia"> Economic Impact --- West Virginia </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Appalachian Botanical Co. </h3> <p>Location: Foster, West Virginia <br> Website: https://appalachianbotanical.com/ <br> 55 employees</p> <p><p>West Virginians are used to being self-sufficient, and when they have a good idea, they’ll make it blossom. When a federally funded grant project growing lavender–a hearty plant that loves rocky soil–on reclaimed coal mine land ended, team member Jocelyn Sheppard knew she had found a good idea for a business–and for her southern West Virginia community. “We’re employing former coal miners, veterans, people who didn’t finish high school, and people who just need a second chance. They enjoy growing lavender, and don’t have to move away to make a living,” Jocelyn says. Appalachian Botanical Co. stands as a bold alternative to the 98 percent of lavender that is imported into the U.S., selling premium aromatherapy, body care items, and culinary products made from Boone County’s own lavender fields. And as Appalachian Botanical Co. makes plans to grow demand for West Virginia’s finest across the country and around the world, they’re using Google tools to help make it happen.</p> <p>With a good sense of who their local buyers are, Appalachian Botanical Co. focuses their Google Ads to find more customers nationwide and around the world. They use Google Ads to identify dense population clusters that make for super efficient ad campaigns. “We’re finding them in Southern California, Texas, Colorado, and more; Google Ads is just so valuable because it gets us the most bang for our buck,” Jocelyn says. And when COVID-19 compounded the communication challenges in the remote and mountainous state, Google Workspace tools like Google Meet and Docs kept Jocelyn’s team connected, productive, and on the same page. Appalachian Botanical Co. is growing just as fast as their lavender fields–continuing to give second chances to West Virginia’s people and land, and to export a little piece of the Mountain State to the rest of the world. “I'm just so proud of everything that we've accomplished,” Jocelyn says. “And I'm excited about the opportunities to come.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="appalachian-botanical-co"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-9a19b7d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-9a19b7d { background-image: url(https://lh3.googleusercontent.com/TydllUMtfyq6ur29T7Tv5ftS1dy_N8zbPMZah2uzZiaxBjj_iDRljN7gTWaFLXnQn1NB27yRzAPfE28NzD_cqZVeARGCuY7_-otuQ94zsHBqVurRenQ=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-9a19b7d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-9a19b7d { background-image: url(https://lh3.googleusercontent.com/TydllUMtfyq6ur29T7Tv5ftS1dy_N8zbPMZah2uzZiaxBjj_iDRljN7gTWaFLXnQn1NB27yRzAPfE28NzD_cqZVeARGCuY7_-otuQ94zsHBqVurRenQ=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-9a19b7d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-9a19b7d { background-image: url(https://lh3.googleusercontent.com/TydllUMtfyq6ur29T7Tv5ftS1dy_N8zbPMZah2uzZiaxBjj_iDRljN7gTWaFLXnQn1NB27yRzAPfE28NzD_cqZVeARGCuY7_-otuQ94zsHBqVurRenQ=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-9a19b7d"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="Appalachian Botanical Co. case study" data-image="https://lh3.googleusercontent.com/tdP6q5CHAq2Q1rK4GMfOJQ6Y1Mb8FIH9PttriDw7XlZLfdMx5MBrPcLVZypKes9NIXFUB_wR7E1GiGpY__OWDULcldYBELkepBgY2WCUpcpZl9dUD_FU"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We’re using Google Ads to find geographic clusters of our ideal customers nationwide so we can grow efficiently.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jocelyn Sheppard </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Appalachian Botanical Co. </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Foster, West Virginia </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://appalachianbotanical.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://appalachianbotanical.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 55 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We’re using Google Ads to find geographic clusters of our ideal customers nationwide so we can grow efficiently.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jocelyn Sheppard </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>West Virginians are used to being self-sufficient, and when they have a good idea, they’ll make it blossom. When a federally funded grant project growing lavender–a hearty plant that loves rocky soil–on reclaimed coal mine land ended, team member Jocelyn Sheppard knew she had found a good idea for a business–and for her southern West Virginia community. “We’re employing former coal miners, veterans, people who didn’t finish high school, and people who just need a second chance. They enjoy growing lavender, and don’t have to move away to make a living,” Jocelyn says. Appalachian Botanical Co. stands as a bold alternative to the 98 percent of lavender that is imported into the U.S., selling premium aromatherapy, body care items, and culinary products made from Boone County’s own lavender fields. And as Appalachian Botanical Co. makes plans to grow demand for West Virginia’s finest across the country and around the world, they’re using Google tools to help make it happen.</p> <p>With a good sense of who their local buyers are, Appalachian Botanical Co. focuses their Google Ads to find more customers nationwide and around the world. They use Google Ads to identify dense population clusters that make for super efficient ad campaigns. “We’re finding them in Southern California, Texas, Colorado, and more; Google Ads is just so valuable because it gets us the most bang for our buck,” Jocelyn says. And when COVID-19 compounded the communication challenges in the remote and mountainous state, Google Workspace tools like Google Meet and Docs kept Jocelyn’s team connected, productive, and on the same page. Appalachian Botanical Co. is growing just as fast as their lavender fields–continuing to give second chances to West Virginia’s people and land, and to export a little piece of the Mountain State to the rest of the world. “I'm just so proud of everything that we've accomplished,” Jocelyn says. “And I'm excited about the opportunities to come.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#climbing-new-heights"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg=w1200-rw 2x, https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg=w1200-rj 2x, https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg=w1024-rw 2x, https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg=w1024-rj 2x, https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg=w3400-rw 2x, https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg=w3400-rj 2x, https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg=w1700-rj" class="state-business-tab__image" alt="Climbing New Heights"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-4" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- West Virginia"> Economic Impact --- West Virginia </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Climbing New Heights </h3> <p>Location: Martinsburg, West Virginia <br> Website: https://www.climbingnewheightswv.com/ <br> 30% revenue (or 50% customer) growth over 3 years</p> <p><p>When Chris Price left the Air Force after 12 years, he tried rock climbing as a way to regain his civilian footing and developed a passion for the sport. In 2017, he bought a rock climbing gym, Climbing New Heights, from a fellow veteran in Martinsburg, West Virginia. Chris and co-owner Jordyn Truax wanted people to discover the joy of climbing, so they reoriented the business to welcome beginners and hosted veteran and adaptive climbing events. “Our staff is trained in making people feel comfortable,” Jordyn says. “We’re committed to growing the local climbing community.” They turned to Google Ads to promote events and classes, and their Business Profile on Google helps climbers find their location and hours. They’ve seen 30-percent revenue growth and a 50-percent increase in customers over three years, and have since added an outdoor climbing and guide service. “Our passion is getting people outside,” explains Jordyn. “For them to see their indoor training come to fruition when they summit is pretty cool.”</p> <p>Chris and Jordyn had to adjust quickly when COVID-19 forced restrictions on gyms. While shutdown, they installed a MoonBoard, an interactive training wall with programmable routes and app-progress tracking to attract new clients when they reopened. Once open again, they offered members extended hours for private sessions, which became extremely popular. Their Business Profile on Google was crucial for alerting customers about changing hours, mask requirements, and other new policies. Google Ads helped attract new customers—some from several hours away—whose regular gyms had closed. Chris and Jordyn have lots of plans in the works, such as adding a climbing team for kids, more outdoor offerings, and special New Year’s resolution events—and they plan to promote them via Google Ads campaigns. “Google is really important to us,” Jordyn says. “At this point, when we’re growing as a business, they are influential in determining our success.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="climbing-new-heights"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-b5d6855 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-b5d6855 { background-image: url(https://lh3.googleusercontent.com/kVtmGi172VTgpeaEA5M2FKfipfN2JCUHflQDTlqeKKXlj0Xl6lSValHwU2ASkDsbOA4ENg7sIr2ctlrjP_eAj75Liy2n86FLK_F-3A=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-b5d6855 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-b5d6855 { background-image: url(https://lh3.googleusercontent.com/kVtmGi172VTgpeaEA5M2FKfipfN2JCUHflQDTlqeKKXlj0Xl6lSValHwU2ASkDsbOA4ENg7sIr2ctlrjP_eAj75Liy2n86FLK_F-3A=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-b5d6855 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-b5d6855 { background-image: url(https://lh3.googleusercontent.com/kVtmGi172VTgpeaEA5M2FKfipfN2JCUHflQDTlqeKKXlj0Xl6lSValHwU2ASkDsbOA4ENg7sIr2ctlrjP_eAj75Liy2n86FLK_F-3A=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-b5d6855"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="Climbing New Heights case study" data-image="https://lh3.googleusercontent.com/UzTZ_-xIo6d0xStzcDXnZsjRY8DXREoeOO2D51BKMqc56VbN21TIUzlWoTx57UADQ-NvgtMydJR6ybKRegRrVIGrshhZ7DXp4hJ9Wg"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google is really important to us. At this point, when we’re growing as a business, they are influential in supporting our success.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jordyn Truax </p> <p class="business-aside-quote-title"> Co-owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Climbing New Heights </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Martinsburg, West Virginia </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.climbingnewheightswv.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.climbingnewheightswv.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 30% revenue (or 50% customer) growth over 3 years </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google is really important to us. At this point, when we’re growing as a business, they are influential in supporting our success.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jordyn Truax </p> <p class="business-aside-quote-title"> Co-owner </p> </div> <p>When Chris Price left the Air Force after 12 years, he tried rock climbing as a way to regain his civilian footing and developed a passion for the sport. In 2017, he bought a rock climbing gym, Climbing New Heights, from a fellow veteran in Martinsburg, West Virginia. Chris and co-owner Jordyn Truax wanted people to discover the joy of climbing, so they reoriented the business to welcome beginners and hosted veteran and adaptive climbing events. “Our staff is trained in making people feel comfortable,” Jordyn says. “We’re committed to growing the local climbing community.” They turned to Google Ads to promote events and classes, and their Business Profile on Google helps climbers find their location and hours. They’ve seen 30-percent revenue growth and a 50-percent increase in customers over three years, and have since added an outdoor climbing and guide service. “Our passion is getting people outside,” explains Jordyn. “For them to see their indoor training come to fruition when they summit is pretty cool.”</p> <p>Chris and Jordyn had to adjust quickly when COVID-19 forced restrictions on gyms. While shutdown, they installed a MoonBoard, an interactive training wall with programmable routes and app-progress tracking to attract new clients when they reopened. Once open again, they offered members extended hours for private sessions, which became extremely popular. Their Business Profile on Google was crucial for alerting customers about changing hours, mask requirements, and other new policies. Google Ads helped attract new customers—some from several hours away—whose regular gyms had closed. Chris and Jordyn have lots of plans in the works, such as adding a climbing team for kids, more outdoor offerings, and special New Year’s resolution events—and they plan to promote them via Google Ads campaigns. “Google is really important to us,” Jordyn says. “At this point, when we’re growing as a business, they are influential in determining our success.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#mountain-view-solar"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA=w1200-rw 2x, https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA=w1200-rj 2x, https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA=w1024-rw 2x, https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA=w1024-rj 2x, https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA=w3400-rw 2x, https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA=w3400-rj 2x, https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA=w1700-rj" class="state-business-tab__image" alt="Mountain View Solar"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-5" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- West Virginia"> Economic Impact --- West Virginia </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Mountain View Solar </h3> <p>Location: Berkeley Springs, West Virginia <br> Website: www.mtvsolar.com <br> 25 employees</p> <p><p>When Mike McKechnie settled in rural West Virginia, he never imagined he’d become a successful, self-employed business owner. For years, Mike worked as a handyman, doing small projects for local homeowners before he learned enough to acquire a contractor license in 1996. Mike found his niche building high-end, energy-efficient homes, which spurred his interest in wind and solar energy. By 2009, he had completely shifted his focus to renewable energy systems and established Mountain View Solar. Mike quickly acquired a number of residential and commercial clients, and Mountain View was on its way. After a few successful years, he began looking for ways to grow his business even more. “I needed quality solar leads that were in the demographics we wanted,” he said. To reach more people actively looking for or interested in solar solutions, Jabari Baker, business development manager at Mountain View Solar, suggested running Google Ads. “We were looking to grow the business, and traditional print ads and billboards weren’t doing the trick anymore,” said Jabari. “We’ve always had a word-of-mouth type of business, but we were looking to expand that.”</p> <p>Mountain View Solar launched its first Google Ads campaign in 2015, which ended up being its most successful year up to that point. “That’s when we saw a big spike in our gross sales,” said Mike, citing a 200% increase in revenue from 2014. “When I saw the numbers coming in, it was easy for me to get rid of the antiquated marketing and advertising campaigns we’d been using for a decade and get into something more modern.” Today, roughly one-third of the company’s leads come from Google Ads, contributing to a steady yearover-year revenue growth of 10-15%. Mountain View Solar also relies on G Suite tools like Docs, Sheets, and Drive to run business operations smoothly. “Google gave us a platform to modernize and move our data operations to the cloud,” said Mike.</p> <p>The company’s success with Google Ads encouraged Mike to allocate 80-90% of his advertising budget to digital. “We consider Google a major part of our business,” said Jabari. “As Google continues to grow its automation tools, we plan to keep using them to reach our audience.” Mountain View Solar is committed to spreading the word about the importance of renewable energy online and in schools. “We go to schools and we talk to the kids about how energy works — it’s been a great way to interact with our small community,” said Mike.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="mountain-view-solar"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="Mountain View Solar case study" data-image="https://lh3.googleusercontent.com/LqjNO-vhTY_arGKCJfJVDctxlLPvanehcDEE-_kIPGfFz-9LQ6WNrTtcQ--udzMspwQBdJb6jbc_DKwEASGn141bjc8f8Q7nZj4POA"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google gave us a platform to modernize.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Mike McKechnie </p> <p class="business-aside-quote-title"> CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Mountain View Solar </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Berkeley Springs, West Virginia </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.mtvsolar.com class="business-main-website-link" target="_blank" rel="noopener"> www.mtvsolar.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 25 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google gave us a platform to modernize.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Mike McKechnie </p> <p class="business-aside-quote-title"> CEO </p> </div> <p>When Mike McKechnie settled in rural West Virginia, he never imagined he’d become a successful, self-employed business owner. For years, Mike worked as a handyman, doing small projects for local homeowners before he learned enough to acquire a contractor license in 1996. Mike found his niche building high-end, energy-efficient homes, which spurred his interest in wind and solar energy. By 2009, he had completely shifted his focus to renewable energy systems and established Mountain View Solar. Mike quickly acquired a number of residential and commercial clients, and Mountain View was on its way. After a few successful years, he began looking for ways to grow his business even more. “I needed quality solar leads that were in the demographics we wanted,” he said. To reach more people actively looking for or interested in solar solutions, Jabari Baker, business development manager at Mountain View Solar, suggested running Google Ads. “We were looking to grow the business, and traditional print ads and billboards weren’t doing the trick anymore,” said Jabari. “We’ve always had a word-of-mouth type of business, but we were looking to expand that.”</p> <p>Mountain View Solar launched its first Google Ads campaign in 2015, which ended up being its most successful year up to that point. “That’s when we saw a big spike in our gross sales,” said Mike, citing a 200% increase in revenue from 2014. “When I saw the numbers coming in, it was easy for me to get rid of the antiquated marketing and advertising campaigns we’d been using for a decade and get into something more modern.” Today, roughly one-third of the company’s leads come from Google Ads, contributing to a steady yearover-year revenue growth of 10-15%. Mountain View Solar also relies on G Suite tools like Docs, Sheets, and Drive to run business operations smoothly. “Google gave us a platform to modernize and move our data operations to the cloud,” said Mike.</p> <p>The company’s success with Google Ads encouraged Mike to allocate 80-90% of his advertising budget to digital. “We consider Google a major part of our business,” said Jabari. “As Google continues to grow its automation tools, we plan to keep using them to reach our audience.” Mountain View Solar is committed to spreading the word about the importance of renewable energy online and in schools. “We go to schools and we talk to the kids about how energy works — it’s been a great way to interact with our small community,” said Mike.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#groggs-home-services"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B=w1200-rw 2x, https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B=w1200-rj 2x, https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B=w1024-rw 2x, https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B=w1024-rj 2x, https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B=w3400-rw 2x, https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B=w3400-rj 2x, https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B=w1700-rj" class="state-business-tab__image" alt="Grogg’s Home Services"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-6" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- West Virginia"> Economic Impact --- West Virginia </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Grogg’s Home Services </h3> <p>Location: Parkersburg, West Virginia <br> Website: www.groggs.com <br> 60 employees</p> <p><p>In 1996, Tim Hanlon and his wife, Carma, took a leap of faith in purchasing Grogg’s Home Services, a heating-and-air-conditioning business founded by her father, Leon Grogg. Operating first out of their home, Tim learned the trade while working a second job, and Carma juggled phone calls and scheduling with raising their children. They dispatched service calls from their kitchen, and on one occasion, the neighbor’s dog stole a pair of their employee’s work boots off the porch. “He had to get to the job, so I gave him $50 to buy a pair of boots on his way to the customer’s house,” Tim recalls. Their hard work and philosophy of exceeding expectations have made Grogg’s Home Services a success.</p> <p>The company has been online since 2006. While Tim admits he resisted technology at first, “eventually, I became the driving force behind totally getting out of the yellow pages,” he shares. Today AdWords, Google’s advertising program, accounts for 80 percent of their online sales, according to Director of Finance and IT Adam McDowell. They use insights from Google Analytics to optimize their ad campaigns, improve web traffic, and keep customers engaged. The Internet has allowed the company to expand their service area from West Virginia into Ohio, and informs customers about new service offerings. “Online advertising has helped us reach further than what typical print media will allow us to reach,” says Adam. “And having that online presence to say we now provide these other services has been huge.”</p> <p>Grogg’s Home Services has long since outgrown the Hanlons' kitchen, adding a Clarksburg branch to their location in Parkersburg. They service nearly 10,000 customers a year, and have expanded into electrical, plumbing, and other services. Despite their growth, Adam says, “Grogg’s is still very much a family environment.” They offer extensive training—75 to 100 hours a year—to their employees. “We invest in them because we want them to stay here, and to have the tools they need to be successful,” he explains. They also give back to the community by donating to charities and supporting local families in need. “We always try to do the right thing, even if it costs us money to do so,” Tim says, which has earned Grogg’s a reputation for providing reliable, quality service, and for doing right by customers and employees alike.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="groggs-home-services"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="Grogg’s Home Services case study" data-image="https://lh3.googleusercontent.com/BIOu5eeQ_8lQZPZhss7LbCswas47djEdpcUzIjuw07X_HmtVL5Z0WDIpGcN-gWSyaeXS8WP19Bz663YvExbzw1xT5zK4690AZb5B"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We embraced technology and the web, and amazing growth soon followed.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Tim Hanlon </p> <p class="business-aside-quote-title"> Co-owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Grogg’s Home Services </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Parkersburg, West Virginia </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.groggs.com class="business-main-website-link" target="_blank" rel="noopener"> www.groggs.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 60 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We embraced technology and the web, and amazing growth soon followed.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Tim Hanlon </p> <p class="business-aside-quote-title"> Co-owner </p> </div> <p>In 1996, Tim Hanlon and his wife, Carma, took a leap of faith in purchasing Grogg’s Home Services, a heating-and-air-conditioning business founded by her father, Leon Grogg. Operating first out of their home, Tim learned the trade while working a second job, and Carma juggled phone calls and scheduling with raising their children. They dispatched service calls from their kitchen, and on one occasion, the neighbor’s dog stole a pair of their employee’s work boots off the porch. “He had to get to the job, so I gave him $50 to buy a pair of boots on his way to the customer’s house,” Tim recalls. Their hard work and philosophy of exceeding expectations have made Grogg’s Home Services a success.</p> <p>The company has been online since 2006. While Tim admits he resisted technology at first, “eventually, I became the driving force behind totally getting out of the yellow pages,” he shares. Today AdWords, Google’s advertising program, accounts for 80 percent of their online sales, according to Director of Finance and IT Adam McDowell. They use insights from Google Analytics to optimize their ad campaigns, improve web traffic, and keep customers engaged. The Internet has allowed the company to expand their service area from West Virginia into Ohio, and informs customers about new service offerings. “Online advertising has helped us reach further than what typical print media will allow us to reach,” says Adam. “And having that online presence to say we now provide these other services has been huge.”</p> <p>Grogg’s Home Services has long since outgrown the Hanlons' kitchen, adding a Clarksburg branch to their location in Parkersburg. They service nearly 10,000 customers a year, and have expanded into electrical, plumbing, and other services. Despite their growth, Adam says, “Grogg’s is still very much a family environment.” They offer extensive training—75 to 100 hours a year—to their employees. “We invest in them because we want them to stay here, and to have the tools they need to be successful,” he explains. They also give back to the community by donating to charities and supporting local families in need. “We always try to do the right thing, even if it costs us money to do so,” Tim says, which has earned Grogg’s a reputation for providing reliable, quality service, and for doing right by customers and employees alike.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#parkline-inc"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA=w1200-rw 2x, https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA=w1200-rj 2x, https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA=w1024-rw 2x, https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA=w1024-rj 2x, https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA=w3400-rw 2x, https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA=w3400-rj 2x, https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA=w1700-rj" class="state-business-tab__image" alt="Parkline, Inc."> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-7" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- West Virginia"> Economic Impact --- West Virginia </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Parkline, Inc. </h3> <p>Location: Eleanor, West Virginia <br> Website: www.parkline.com <br> 110 employees in West Virginia</p> <p><p>Parkline, Inc., manufactures metal buildings and provides electrical systems integration services for a variety of industries. Their roots go back to the 1930s, when the oil-and-gas industry needed durable and rigid buildings to use in production fields. "Sometime in the last 10 or 15 years, the market shifted," explains Vice President of Sales and Marketing Mark Repp. "Customers started asking for modular buildings that offer plug-and-play convenience." Now Parkline manufactures prefabricated, custom-designed metal buildings and also supplies materials to customers who want to assemble the buildings themselves. "Our buildings can house anything from electrical switchgear to gas metering and protective relay equipment—just about anything you'd want to keep in a clean and dry environment," he says.</p> <p>Parkline is developing their digital marketing strategy to find customers searching for their industrial products and services. They’ve used AdWords, Google's advertising program, since 2009 “to get in front of people who otherwise would never know we exist,” Mark says. "AdWords gives us the best investment for our money. We have a small sales force, so it’s important for reaching a broader audience.” Today, 30 to 40 percent of Parkline’s marketing budget is spent on digital advertising, and AdWords drives about 30 percent of their leads. They also use Google Analytics to better understand their customers and see which marketing tactics are most effective. "The industry has changed, and we've changed along with it. We're working with Google to learn more about effective digital marketing. We know we're pointed in the right direction," Mark says.</p> <p>Parkline acquired Texas-based Bebco Industries in 2016 to meet the growing demand for custom-built modular buildings. This added another 90 employees to their base. In their West Virginia headquarters, they continue to be, as Mark describes, "a good local citizen,” whether by supporting local schools’ sports teams or participating in food and gift drives during the holidays. “West Virginia has gone through some challenging times economically, so when businesses here, large or small, succeed and grow and get involved in the community, it’s only a good thing,” he explains. With strong aspirations for growth in West Virginia and now Texas, Parkline plans to be a good local citizen for years to come.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="parkline-inc"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="Parkline, Inc. case study" data-image="https://lh3.googleusercontent.com/1TZX63vghPBIppP8Qm7sEPY3xIwedAZPcMwV4Ua3kRlrVMxuweG4fixfuX7DE1dzMuT1XevNYTQ-Oh8ZCb5XKJa3PfvW5rniVqp9FA"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Some of our very best leads come through our website.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Mark Repp </p> <p class="business-aside-quote-title"> Vice President of Sales and Marketing </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Parkline, Inc. </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Eleanor, West Virginia </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.parkline.com class="business-main-website-link" target="_blank" rel="noopener"> www.parkline.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 110 employees in West Virginia </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Some of our very best leads come through our website.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Mark Repp </p> <p class="business-aside-quote-title"> Vice President of Sales and Marketing </p> </div> <p>Parkline, Inc., manufactures metal buildings and provides electrical systems integration services for a variety of industries. Their roots go back to the 1930s, when the oil-and-gas industry needed durable and rigid buildings to use in production fields. "Sometime in the last 10 or 15 years, the market shifted," explains Vice President of Sales and Marketing Mark Repp. "Customers started asking for modular buildings that offer plug-and-play convenience." Now Parkline manufactures prefabricated, custom-designed metal buildings and also supplies materials to customers who want to assemble the buildings themselves. "Our buildings can house anything from electrical switchgear to gas metering and protective relay equipment—just about anything you'd want to keep in a clean and dry environment," he says.</p> <p>Parkline is developing their digital marketing strategy to find customers searching for their industrial products and services. They’ve used AdWords, Google's advertising program, since 2009 “to get in front of people who otherwise would never know we exist,” Mark says. "AdWords gives us the best investment for our money. We have a small sales force, so it’s important for reaching a broader audience.” Today, 30 to 40 percent of Parkline’s marketing budget is spent on digital advertising, and AdWords drives about 30 percent of their leads. They also use Google Analytics to better understand their customers and see which marketing tactics are most effective. "The industry has changed, and we've changed along with it. We're working with Google to learn more about effective digital marketing. We know we're pointed in the right direction," Mark says.</p> <p>Parkline acquired Texas-based Bebco Industries in 2016 to meet the growing demand for custom-built modular buildings. This added another 90 employees to their base. In their West Virginia headquarters, they continue to be, as Mark describes, "a good local citizen,” whether by supporting local schools’ sports teams or participating in food and gift drives during the holidays. “West Virginia has gone through some challenging times economically, so when businesses here, large or small, succeed and grow and get involved in the community, it’s only a good thing,” he explains. With strong aspirations for growth in West Virginia and now Texas, Parkline plans to be a good local citizen for years to come.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#capon-springs-and-farms"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-=w1200-rw 2x, https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-=w1200-rj 2x, https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-=w1024-rw 2x, https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-=w1024-rj 2x, https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-=w3400-rw 2x, https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-=w3400-rj 2x, https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-=w1700-rj" class="state-business-tab__image" alt="Capon Springs and Farms"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-8" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- West Virginia"> Economic Impact --- West Virginia </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Capon Springs and Farms </h3> <p>Location: Capon Springs, West Virginia <br> Website: www.caponsprings.net <br> Capon Springs and Farms has 7,500 seasonal guests</p> <p><p>Four generations of one family have owned and operated Capon Springs and Farms since the depths of the Great Depression in 1932. The company originally bottled the spring water, before resurrecting the historic resort destroyed by fire two decades earlier. Many current guests are descendants of people who first visited 80 years ago. Activities include golf (regular, disc, and fling), hiking, swimming, fishing, spa services and more. “It's an all-inclusive getaway and a step back in time,” says Jonathan Bellingham, Marketing Manager. “It's humbling what the place means to so many people. Some of them came here as kids and have now gone through generations of their family, just like ours.”</p> <p>Located 100 miles west of Washington, DC, and open seven months a year, the resort for decades relied solely on word-of-mouth to attract new guests. And it was the regular visitors themselves who encouraged the business into expanding their presence on the web and social media. Since 2013, the resort has revamped their website, including making it mobile-friendly, and has learned to use many digital tools. Google Analytics helps them make good business decisions and keep their website relevant. A YouTube channel lets them share videos. Google Docs and Sheets let the extended family communicate easily with one another about the business. Jonathan’s niece helps keep their social media fresh and interesting.</p> <p>“We're not trying to go from zero to sixty, but we're certainly going from zero to thirty and learning along the way,” Jonathan says. After decades of mostly steady business, Capon Springs and Farms saw more than 6% additional guests and an 8% jump in revenue in 2015. As a successful business in a remote area, they employ 125 seasonal workers, 20 full-time staff, and help support the local fire and rescue squads. The resort’s digital surge “has been very reaffirming and very reassuring that the future is bright,” Jonathan adds. “Is there a real need in the marketplace and in the world for a place like this? What I'm hearing is a resounding yes.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="capon-springs-and-farms"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="Capon Springs and Farms case study" data-image="https://lh3.googleusercontent.com/kP0X11mJ8doTVW7H-HS4y6o2p0zyyaZNoIUmcN33nkMG0R-AWSsJFHAuWAf6VaNOXo5k8jolTSZaEwE0OG9jp0aMCGNk8tnbRfF-"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Digital communication has become an important way to share information and carry on a conversation with our guests.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jonathan Bellingham </p> <p class="business-aside-quote-title"> Marketing Manager </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Capon Springs and Farms </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Capon Springs, West Virginia </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.caponsprings.net class="business-main-website-link" target="_blank" rel="noopener"> www.caponsprings.net </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Capon Springs and Farms has 7,500 seasonal guests </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Digital communication has become an important way to share information and carry on a conversation with our guests.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jonathan Bellingham </p> <p class="business-aside-quote-title"> Marketing Manager </p> </div> <p>Four generations of one family have owned and operated Capon Springs and Farms since the depths of the Great Depression in 1932. The company originally bottled the spring water, before resurrecting the historic resort destroyed by fire two decades earlier. Many current guests are descendants of people who first visited 80 years ago. Activities include golf (regular, disc, and fling), hiking, swimming, fishing, spa services and more. “It's an all-inclusive getaway and a step back in time,” says Jonathan Bellingham, Marketing Manager. “It's humbling what the place means to so many people. Some of them came here as kids and have now gone through generations of their family, just like ours.”</p> <p>Located 100 miles west of Washington, DC, and open seven months a year, the resort for decades relied solely on word-of-mouth to attract new guests. And it was the regular visitors themselves who encouraged the business into expanding their presence on the web and social media. Since 2013, the resort has revamped their website, including making it mobile-friendly, and has learned to use many digital tools. Google Analytics helps them make good business decisions and keep their website relevant. A YouTube channel lets them share videos. Google Docs and Sheets let the extended family communicate easily with one another about the business. Jonathan’s niece helps keep their social media fresh and interesting.</p> <p>“We're not trying to go from zero to sixty, but we're certainly going from zero to thirty and learning along the way,” Jonathan says. After decades of mostly steady business, Capon Springs and Farms saw more than 6% additional guests and an 8% jump in revenue in 2015. As a successful business in a remote area, they employ 125 seasonal workers, 20 full-time staff, and help support the local fire and rescue squads. The resort’s digital surge “has been very reaffirming and very reassuring that the future is bright,” Jonathan adds. “Is there a real need in the marketplace and in the world for a place like this? What I'm hearing is a resounding yes.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> </div> </div> </div></div> </section> <section class="glue-spacer-5-top state-explore"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> Explore our impact on businesses in nearby states </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-explore-wrapper"> <ul class="glue-carousel__list state-explore-list"> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-39fd18c { background-position: center; 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-9d1b337"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Shelly Toles Plumbing </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Bagdad, Kentucky </p> </div> <p class="state-explore-card-quote"> <q>Most of our customers are finding us either by our trucks being branded or online through Google Business Profile.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Shelly Toles </p> <p class="state-explore-card-quote-title"> Owner </p> <a href="/state/ky/#shelly-toles-plumbing" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-fcc7a93 { background-position: center; 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} @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-explore-card-image-fcc7a93 { background-image: url(https://lh3.googleusercontent.com/BDEEvvZnknQ9qMjZ-WJ3mNotaANO_enU10g_fSmiUQM4PN37v6VdACDb89-INd9EAmCSHhaIHy4DgnH37raOvy21jNYgslSE1AwHp1tQTnW2l2FlOzhk=w2048-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-fcc7a93 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-fcc7a93 { background-image: url(https://lh3.googleusercontent.com/BDEEvvZnknQ9qMjZ-WJ3mNotaANO_enU10g_fSmiUQM4PN37v6VdACDb89-INd9EAmCSHhaIHy4DgnH37raOvy21jNYgslSE1AwHp1tQTnW2l2FlOzhk=w1440-l80-sg-rw-e365-c0xffffff); 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-2e159a1"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Hill Top Contractors </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Roanoke, Virginia </p> </div> <p class="state-explore-card-quote"> <q>We constantly use Google to help us learn about maintenance and repairs to our equipment, and to assist us with reviewing rules and regulations … the information we get via Google is invaluable.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> John Stump </p> <p class="state-explore-card-quote-title"> Co-owner & CEO </p> <a href="/state/va/#hill-top-contractors" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-df2a8c4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-df2a8c4 { background-image: url(https://lh3.googleusercontent.com/An3xu03rcVSpo-Yahp9Fr1bg5E43p3ZkwlFLiEDB5BriXIdBXBwo6Xc-Ywa9Bl9t1qo7VIfRB1hBOx4BUgr6_PFtXRmpjFGbMX2agdNWOM2-itPzgw=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-df2a8c4 { background-image: url(https://lh3.googleusercontent.com/An3xu03rcVSpo-Yahp9Fr1bg5E43p3ZkwlFLiEDB5BriXIdBXBwo6Xc-Ywa9Bl9t1qo7VIfRB1hBOx4BUgr6_PFtXRmpjFGbMX2agdNWOM2-itPzgw=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-df2a8c4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-df2a8c4 { background-image: url(https://lh3.googleusercontent.com/An3xu03rcVSpo-Yahp9Fr1bg5E43p3ZkwlFLiEDB5BriXIdBXBwo6Xc-Ywa9Bl9t1qo7VIfRB1hBOx4BUgr6_PFtXRmpjFGbMX2agdNWOM2-itPzgw=w1024-l80-sg-rw-e365-c0xffffff); 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-bded508"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> SAMSON Men’s Emporium </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Columbus, Ohio </p> </div> <p class="state-explore-card-quote"> <q>Thanks to Google Business Profile, visitors to the city who search for men’s shirts or men’s clothing stores easily find us. They make up 40% of my business.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Travis Samson </p> <p class="state-explore-card-quote-title"> Owner </p> <a href="/state/oh/#samson-mens-emporium" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Shelly Toles Plumbing</h3> <q>Most of our customers are finding us either by our trucks being branded or online through Google Business Profile.</q> <p>Shelly Toles</p> <p>Owner</p> <a href="/state/ky/#shelly-toles-plumbing">Read story</a> </li> <li> <h3>Hill Top Contractors</h3> <q>We constantly use Google to help us learn about maintenance and repairs to our equipment, and to assist us with reviewing rules and regulations … the information we get via Google is invaluable.</q> <p>John Stump</p> <p>Co-owner & CEO</p> <a href="/state/va/#hill-top-contractors">Read story</a> </li> <li> <h3>SAMSON Men’s Emporium</h3> <q>Thanks to Google Business Profile, visitors to the city who search for men’s shirts or men’s clothing stores easily find us. They make up 40% of my business.</q> <p>Travis Samson</p> <p>Owner</p> <a href="/state/oh/#samson-mens-emporium">Read story</a> </li> </ol> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-resources"> <div class="resources-section glue-elevation-level-2"> <div class="eir-resources-carousel glue-page collapsed-resources"> <div class="glue-grid glue-spacer-4-bottom"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center resources-carousel--headline"> Google offers a variety of resources to help businesses thrive </h2> </div> </div> <div class="resources-cta"> <a href="/resources" class="glue-button glue-button--high-emphasis"> Explore resources </a> </div> <div class="eir-resources-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Google Business Profile</h3> <h4>Helping American businesses connect with customers</h4> <a href="/resources/#gmb">Explore resources</a> </li> <li> <h3>YouTube</h3> <h4>Providing American businesses, learners, and creators a platform to tell their stories</h4> <a href="/resources/#youtube">Explore resources</a> </li> <li> <h3>Google Analytics</h3> <h4>Helping American businesses generate actionable insights</h4> <a href="/resources/#google_analytics">Explore resources</a> </li> <li> <h3>Google Play</h3> <h4>Helping American app developers build their businesses</h4> <a href="/resources/#google_play">Explore resources</a> </li> <li> <h3>Google Cloud</h3> <h4>Enabling Americans to digitally transform their organizations</h4> <a href="/resources/#google_cloud">Explore resources</a> </li> <li> <h3>Grow with Google</h3> <h4>Helping Americans grow their businesses</h4> <a href="/resources/#gwg">Explore resources</a> </li> <li> <h3>Google Career Certificates</h3> <h4>Providing American job seekers with new ways to start and grow their careers</h4> <a href="/resources/#google_career_certificates">Explore resources</a> </li> </ol> </div> </div> </div> </section> <script src="https://www.gstatic.com/external_hosted/html2canvas/html2canvas.min.js"></script> <script src="/static/js/mdc.min.js"></script> </div> <section class="reports-footer-container"> <section class="glue-page"> <section class="glue-footer__upper"> <section class="glue-social"> <div class="footer-reports-container glue-social__group"> <p class="footer-headline glue-headline">Download Reports</p> <ul class="footer-reports glue-social__list glue-no-bullet"> <li class="footer-link-container"> <a class="footer-link" href="https://kstatic.googleusercontent.com/files/40e3addb26c09bb844eb8393b4a54e0c9125cd2ec3399cdf35bda96a7bbf153521a212fd8817eced8892f554d602bf36a64ad9346131b7561d37f31a9884b22b" target="_blank" rel="noopener"> 2023 </a> </li> <li class="footer-link-container"> <a class="footer-link" 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