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Whether it’s tips on improving copy, or advice around positioning customer benefits, I really look forward to finding a Punchy newsletter in my inbox.”</p></div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_1 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://punchy7.wpengine.com/wp-content/uploads/2022/09/Caitlin-Wynn-modified-1.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div> <div class="et_pb_blurb_container"> <h2 class="et_pb_module_header"><span>Caitlyn Wynn</span></h2> <div class="et_pb_blurb_description"><p>Senior Product Marketing Manager, DiviPay</p></div> </div> </div> </div><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>“Our small (but mighty!) marketing team all signed up for the newsletter a few months ago, and we LOVE it! We’ve just rolled out a new campaign, and used Emma’s tips to go bigger on benefits, and less is more on everything else – with great results! Thank you!”</p></div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_2 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://punchy7.wpengine.com/wp-content/uploads/2022/09/Timo-Nieuwoudt-modified-1.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div> <div class="et_pb_blurb_container"> <h2 class="et_pb_module_header"><span>Timo Nieuwoudt</span></h2> <div class="et_pb_blurb_description"><p>Head of Marketing, Digistorm</p></div> </div> </div> </div><div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">“I can’t get enough of Emma Stratton. As a Creative Lead, I often utilize the observances and tips to keep the work I do customer facing in the most powerful way possible.”</span></p></div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_3 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://punchy7.wpengine.com/wp-content/uploads/2022/09/Timothy-Jones-modified-1.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div> <div class="et_pb_blurb_container"> <h2 class="et_pb_module_header"><span>Timothy Jones</span></h2> <div class="et_pb_blurb_description"><p><span style="font-weight: 400;">Creative Director, Serta Simmons Bedding</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">“Emma’s content never fails to make me feel SEEN. I’ve shared so much of her wisdom in our team’s Slack. There are only two email newsletters I stay subscribed to, and Punchy is one of them. If you’re in B2B tech and you have anything to do with messaging or positioning, you need to sign up. Whether you’re in leadership, marketing, sales, sales dev, product, or another area—regularly reading Emma’s content is one of the best ways to make sure you’re continually upping your game.”</span></p></div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_4 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://punchy7.wpengine.com/wp-content/uploads/2022/09/Meagan-Campbell-modified-1.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div> <div class="et_pb_blurb_container"> <h2 class="et_pb_module_header"><span>Meagan Campbell</span></h2> <div class="et_pb_blurb_description"><p>Content Marketer, CoLab Software</p></div> </div> </div> </div><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">“My day can get so packed, tactical and wordsmithed, so the That’s Punchy newsletter is a lovely little moment that pulls me out of the depths of the day and brings me back to what matters (and energizes me) the most.”</span></p></div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_5 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://punchy7.wpengine.com/wp-content/uploads/2022/09/Kristen-Ditsch-modified-1.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div> <div class="et_pb_blurb_container"> <h2 class="et_pb_module_header"><span>Kristen Ditsch</span></h2> <div class="et_pb_blurb_description"><p>Head of Product Marketing, Workato</p></div> </div> </div> </div><div class="et_pb_module dsm_icon_list dsm_icon_list_0"> <div class="et_pb_module_inner"> <ul class="dsm_icon_list_items dsm_icon_list_ltr_direction dsm_icon_list_layout_vertical"></ul> </div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">“Emma always tells me about something I can do that’s simple, achievable and effective.”</span></p></div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_6 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://punchy7.wpengine.com/wp-content/uploads/2022/09/Jonathan-Heawood-modified-1.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div> <div class="et_pb_blurb_container"> <h2 class="et_pb_module_header"><span>Jonathan Heawood</span></h2> <div class="et_pb_blurb_description"><p>Executive Director, Public Interest News Foundation</p></div> </div> </div> </div><div class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>“This newsletter isn’t like the others. As the name says it’s to-the-point, insightful, and Emma always finds the right words to make you think.”</p></div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_7 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://punchy7.wpengine.com/wp-content/uploads/2022/09/Amelie-Winkler-modified-1.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div> <div class="et_pb_blurb_container"> <h2 class="et_pb_module_header"><span>Amelie Winkler</span></h2> <div class="et_pb_blurb_description"><p>Product Marketing Manager,<br />App Fire</p></div> </div> </div> </div><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">“The insight that Emma provides is gold! I have implemented nearly every thought into our newly proposed messaging blueprint.”</span></p></div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_8 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://punchy7.wpengine.com/wp-content/uploads/2022/09/Eric-Holland-modified-1.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div> <div class="et_pb_blurb_container"> <h2 class="et_pb_module_header"><span>Eric Holland</span></h2> <div class="et_pb_blurb_description"><p>Sales Enablement Manager, LucidLink</p></div> </div> </div> </div><div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">“Emma does a great job at nailing simplicity and authenticity. If you cant explain something simple terms, it’s fluff and shows you’re either hiding something or you don’t actually know what you’re talking about. I really appreciate Emma’s take on getting that message across as well as highlighting our unique experience as an asset.”</span></p></div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_9 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://punchy7.wpengine.com/wp-content/uploads/2022/09/Montse-de-la-Garma-modified-1.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div> <div class="et_pb_blurb_container"> <h2 class="et_pb_module_header"><span>Montse de la Garma</span></h2> <div class="et_pb_blurb_description"><p>Communications Manager, <br />Digital NEST</p></div> </div> </div> </div><div class="et_pb_module et_pb_text et_pb_text_13 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">“I love Emma’s newsletter! As a solo Product Marketer in their very first role in PM, Emma’s newsletter has shaped the way I’m able to communicate value efficiently internally and to customers. She’s shown me effective ways to hone my messaging craft – thank you!“</span></p></div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_10 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://punchy7.wpengine.com/wp-content/uploads/2022/09/Alfie-Gardner-modified-1.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div> <div class="et_pb_blurb_container"> <h2 class="et_pb_module_header"><span>Alfie Gardner</span></h2> <div class="et_pb_blurb_description"><p>Product Marketing Manager, HowNow</p></div> </div> </div> </div><div class="et_pb_module et_pb_text et_pb_text_14 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>“Emma helps people write copy that’s real, relevant and, yes … punchy. Because of her newsletter, I’ve got tools that help me use less jargon, rely less on filler words and do away with my nagging need to use the passive voice. TYSM. ”</p></div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_11 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://punchy7.wpengine.com/wp-content/uploads/2022/09/Luke-Reynebeau-modified-1.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div> <div class="et_pb_blurb_container"> <h2 class="et_pb_module_header"><span>Luke Reynebeau</span></h2> <div class="et_pb_blurb_description"><p>VP of Marketing, Sales Assembly</p></div> </div> </div> </div><div class="et_pb_module et_pb_text et_pb_text_15 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">“I love Emma’s newsletter and her insights on LinkedIn. In particular, Emma’s insights have consistently challenged and helped me to ditch the jargon despite working in a complex B2B healthtech setting.”</span></p></div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_12 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://punchy7.wpengine.com/wp-content/uploads/2022/09/Louisa-Ive-modified-1.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div> <div class="et_pb_blurb_container"> <h2 class="et_pb_module_header"><span>Louisa Ive</span></h2> <div class="et_pb_blurb_description"><p>Senior Product Marketing Manager, Patchwork </p></div> </div> </div> </div><div class="et_pb_module et_pb_text et_pb_text_16 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>“Emma’s newsletter is the highlight of my inbox. 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